BETTER BAKING

What's new and trending in NZ supermarkets

New products designed to make baking at home easy and convenient are super popular right now. Better-for-you options are also trending, including low-sugar and glutenfree baking mixes arriving in store.

Bake fresh cookie dough – Create Cookie Bar Magic at home!

Step into the colourful, joy-filled world of Cookie Time – right from your own kitchen. Inspired by the iconic Cookie Time Cookie Bars, Bake Fresh Cookie Dough brings the magic of freshly baked cookies home, delivering the same warm, melt-in-the-mouth goodness without the fuss.

Straight from freezer to oven to delicious, Bake Fresh is your shortcut to creating moments that matter. Whether it’s a spontaneous treat, an after dinner dessert, or a surprise for someone special, these ready-to-bake cookie dough balls let you enjoy hot, fresh cookies whenever the craving hits – no mixing, no mess, just the nostalgic aroma of baking bliss.

“Made with the same much-loved recipe as our Cookie Bar cookies, Bake Fresh is all about celebrating the magic in everyday moments. It’s perfect for families, flatmates, foodies, and anyone who wants to serve up smiles in under 15 minutes,” explains the Cookie Time team.

“Available from 1 May 2025, Bake Fresh marks a new chapter in Cookie Time’s mission to spread cookie happiness far and wide. For trade partners, it’s a standout addition to your freezer range – tapping into the growing demand for convenient, indulgent home-baked experiences.”

So go on, make your own Cookie Time memories.

It’s easy. It’s delicious. Must be Cookie Time.

For more information or to range this product, please contact your local Cookie Time franchise.

Sneeki baking mixes stealthy healthy

A healthy new range of muffin, muesli bar and pancake mixes has arrived, designed by a local Mum for fussy little eaters.

Founder Laura Feverayear explains: “Our easy-as baking mixes are packed with REAL fruit and vegetables, disguised as a tasty treat. It’s the goodness of home baking made nutritious, delicious, and a little bit Sneeki!

“Each mix contains the equivalent of over three whole servings of fruit and vegetables. Along with no refined sugars, no preservatives and lunchbox safe.

“We are revolutionising a very old, underused category in pre-made baking mixes and bringing it into the future with simple ingredients and stealthy healthy products.

“Our goal is to give parents and families not just better options for snacks, but make it easy for them to feel like they’re contributing food made from scratch without all the scratchiness and time,” says Laura.

For more information and to order the range contact hello@sneekico.co.nz or ph 021 809 807.

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