epay AUGUST 2015

AUGUST 2015

MEETING DEMAND

TELCOS FEED DATA HUNGRY SMARTPHONE USERS Driving Range

Drive sales with epay’s software range

Sell Smart

Offer more to your customers

MY PREPAID MONTHLY PLUS

Unlimited talk & text to standard national numbers.

$30

RECHARGE

1.5

GB

All on our superfast 4G Plus network!

+

$5 VALUE FOR INTERNATIONAL CALLS Low rates with no connection fee.

GRAB A SIM AND RECHARGE TODAY ALL FOR USE IN AUSTRALIA WITHIN 30 DAYS. FAIR GO POLICY APPLIES. NITTY GRITTY: International Call Value (Extras Credit): Expires in 30 days or on next recharge, whichever is earlier. For international call rates, visit optus.com.au/prepaidint Data Rollover: Unused included data will roll over to next recharge up to 10GB if you recharge before credit expires. You will lose all your data if you don’t recharge before credit expiry. If you recharge over 10GB you will forfeit any data over that limit. Coverage: The Optus 4G Plus network is available in all capital cities and hundreds of metro, regional and holiday towns with a compatible device and plan. Coverage varies by device. Check coverage at optus.com.au/coverage

AUGUST 2015

www.epayaust.com.au

HEAD OFFICE Level 1 75 Castlereagh St Sydney NSW 2000 POSTAL ADDRESS PO BOX 1383 Queen Victoria Building 1230 CUSTOMER SERVICE For general enquiries and technical support P. 1300 301 408 ADVERTISING P. 02 8297 2888 E. marketing@epayaust.com.au Written, Produced and Printed by The Intermedia Group MANAGING DIRECTOR Simon Grover PUBLISHER James Wells EDITOR Gifford Lee

Welcome G

reetings again everyone. I am very pleased to bring you the latest copy of epay World magazine which is packed full of the latest updates from the world of prepaid to assist you to grow your business.

And business is certainly steamrolling along in 2015. We trust that you’re off to a great start to the new financial year as we fast approach the bumper gift buying season.

Christmas may seem a long way away now but as retailers it’s the perfect time to be getting your plans in place to maximise this crucial sales period. Our feature on page 20 will provide a reminder about the festive season’s onset and get you thinking about ways to boost the impact of epay’s products in your store. For example, the epay range of gift cards and online cash cards make the perfect presents at Christmas – whether it’s a large purchase or a simple stocking filler. With the right tactics and the right epay prepaid product mix in-store, you can capitalise on a shopper’s impulsive buying tendencies. Don’t miss the next issue of epay World magazine as it will be an excellent tool to further enhance your sales at this time of year.

Yet again, it’s our pleasure to shine the light on your industry peers in these pages.

We pay a visit to Ezymart’s Chief Executive Officer Maher Magableh at one of the many Sydney convenience stores that he oversees. Mr Magableh's insights about the convenience retail industry are on page 26. In this issue we also speak with CISITECH Computers Director Johnny Putrus about how epay’s great prepaid software range has improved his bottom line. Electronics retailers can read all about how they can also benefit from these world-leading brands in our four page software feature, starting on page 10.

For our cover feature this issue we chat with our telecommunication suppliers about the key trends in the industry and how retailers can benefit. What we learn on page 14 is that today’s smartphone user has an insatiable appetite for data and they aren’t showing signs of slowing down. This means excellent news for every retailer selling our comprehensive range of telco content. We hope you enjoy.

Kind regards, Matt Blayney Country Manager

ART DIRECTOR Ryan Vizcarra HEAD OF CIRCULATION Chris Blacklock PRODUCTION MANAGER Jacqui Cooper

ep ay AUGUST 2015

3

CONTENTS

FEATURES

10

ep ay AUGUST 2015

DRIVING RANGE Drive sales with epay’s software range and hear from a retailer already seeing the benefits

14

MEETING DEMAND The Telco companies are fulfilling the insatiable hunger for data

18

SELL SMART Increase sales by offering more to your customers

20

TILLS ARE RINGING Christmas is coming. Get ready!

24

RINGSIDE SEATS Xbox One users can now access one of the fastest growing sports in the world

REGULARS

18

4

10

8

THE TECH SPACE The latest gadgets and devices on the market

26 INTRODUCING Retailer profile – Maher Magableh Ezymart CEO

20

28

WHAT’S HOT The big ticket items right now with consumers

30

TERMINAL NEWS The latest epay news for retailers

32

GAME REVIEWS The new Xbox and PlayStation titles on the market

B MO

O E

BY IL

Powered by Optus 4G Plus network

UNLIMITED

+5GB

standard calls & SMS All in Oz

44

$

.90

/month

04101706

Excess data 7.2c/MB. Additional services at low rates. T&Cs and Fair Go policy apply.

Need more POS or SIM packs? Order at retail@amaysim.com.au

is getting bigger is expanding is changing to

Advise your customers to switch over to paysafecard now!

Tons of benefits for paysafecard customers: • • • •

Customers can pay online as easily as using cash.

Any remaining credit remains valid and can be used later.

Multiple PINs can be combined when paying.

Customers can pay at thousands of providers from the worlds of online games, music, film, entertainment and so much more.

www.paysafecard.com/ukash-switch-info | success@paysafecard.com Please remember: Ukash vouchers will only be available for purchase until 31.08.2015 and may only be used until 31.10.2015.

Don’t lose your Ukash customers!

As Ukash becomes paysafecard, switching couldn’t be easier.

More and more customers in Australia and across the world are turning to prepaid vouchers which can be used for purchases on the internet. Paying for an online game or other services and products, like music and films, couldn’t be easier and more secure.

All that a customer needs to pay online, is the unique PIN that comes with each voucher.

One of the most popular products in this market, Ukash, will shortly be discontinued. What initially might look like bad news for shops and customers alike, is actually good news as they can benefit from an even better alternative with paysafecard. paysafecard vouchers can be generated quickly at all epay terminals. Advising customers to switch over to paysafecard will not only help shop-owners to hold on to their existing customers, but will also increase the customer satisfaction - as well as revenues thanks to a higher demand.

The takeover of Ukash by Skrill Group, the company that owns paysafecard, means that former Ukash customers will not only benefit from the global presence and acceptance of paysafecard, the market leader in Europe and beyond, but also from its continuing quest for new, innovative solutions, and the diversity of additional services. paysafecard vouchers are very similar to Ukash in terms of features and functionality, but the company paysafecard has more to offer, including a state-ofthe-art app, a 24/7 customer service in a wide range of languages, a unique online account called “my paysafecard” and much more. With paysafecard being fully customised for mobile devices, paysafecard is more popular than ever before.

Now that the takeover has been finalised, Ukash vouchers will soon be unavailable and only paysafecard will be offered. This is the case in all markets where paysafecard is already available - like Australia and New Zealand - and may also include some new markets that are currently under evaluation. Many Australian consumers are actually already familiar with the product paysafecard which was introduced to the Australian market in 2013. In New Zealand, paysafecard was launched in 2015. paysafecard allows customers to pay online quickly - and just as simply, safely and fast as if with cash.

The award-winning company behind the product, paysafecard.com Wertkarten GmbH, was the first issuer of a prepaid product for the internet in Europe when it introduced the voucher in Germany and Austria in 2000. Over the years, the product paysafecard has become a huge international success, with 40 countries in which consumers can now purchase digital goods online without needing a bank account or credit card. paysafecard works in a similar way to mobile prepaid cards. Customers can purchase their paysafecard vouchers in denominations of 10, 20, 50 and 100 AUD (or similar denominations in other currencies) from one of 480,000 physical retail outlets worldwide. To make a payment, the user simply selects paysafecard as the payment option at one of paysafecard´s official partner websites before entering the unique 16 digit PIN that comes with each paysafecard voucher. Any remaining credit remains valid and can be used later, and multiple PINs can be combined for a single payment.

TECHNOLOGY SPOTLIGHT

THE TECH SPACE Check out some of the exciting new items on the market consumers can use in conjunction with the epay products available in your store.

Plantronics BackBeat Fit Plantronics has released an updated 2015 version of its water resistant Bluetooth headset, the BackBeat Fit, which is now available in Red, also known as Lava. They’re flexible, sweatproof, glow-in-the-dark and wireless, making them the perfect workout partner for the fit conscious. plantronics.com

Beats By Dre Solo2 Wireless “We’re taking one of the most popular headphones in the world and adding wireless Bluetooth functionality to it,” said Beats President Luke Wood. “The Solo2 is already a world-class headphone much lauded for its acoustics, and now it joins our growing family of successful wireless products.” beatsbydre.com iTunes GIFT CARDS Purchase songs or movies with the iTunes range of gift cards to enjoy on these amazing audio products.

Available in amounts of: $20/$30/$50/$100

8

ep ay AUGUST 2015

Braven LUX The LUX connects with any Bluetooth device, can pair with another Braven 7-Series or LUX speaker for left and right audio and features a built-in noisecancelling speakerphone and mic to take calls. It’s precision engineered, with shock-absorbent housing and water resistant capabilities. braven.com

TECHNOLOGY SPOTLIGHT Acer Aspire R 14 Playbook Acer’s unique 360-degree, dualtorque hinge design enables for easy conversion between four different modes — notebook, display, tent and pad. The touch screen offers improved pinch to zoom, smoother scrolling and better screen navigation.

It also features gesture recognition technology that distinguishes between intentional finger gestures and accidental contact with your palm or hand. acer.com

LG G4 Available in a range of ‘ceramic’ and ‘genuine leather’ colours, LG’s new flagship smartphone, the G4, has a 5.5inch Quad HD display (2,560 x 1,440), 16MP and 8MP cameras, and 32GB of storage, expandable via microSD. lg.com

for more information visit our website www.lycamobile.com.au or call 1300 854 607

Microsoft Office Users of the Acer Aspire R 14 Playbook will benefit greatly from a one year subscription to Microsoft Office 365 with all the latest applications, including Word, Excel and Outlook.

VPAY Visa online credit Load up a VPAY Visa Card and start purchasing apps or music to enjoy on the latest LG G4 smartphone.

Available in amounts of: $50/$75/$100/$200/$250/$300 + $5.50 activation fee

You must have a minimum account balance of the desired plan to activate the chosen plan. The plan enables customers to call and send SMS messages to any standard mobile and landline numbers in Australia also to countries listed on the dedicated offered plan in which may also include bundled data pack valid for 30 days. Other services such as roaming, data usage exceeding the allowance of data offered in the plan , calls or SMS to other international destinations or premium service numbers will be charged at our standard rates (data is charged at 5ct/MB – see www.lycamobile.com.au/en/nationalrates for our current rates). A customer may have only ONE Plan per mobile number at any one time. If there is enough credit in your Lycamobile account, your plan will automatically renew at the end of the 30 day period. If you do not want your plan to renew, simply respond (for free) to the reminder SMS we will send you a few days before the plan renewal date, following the instructions to opt out. The Lycamobile service is only for personal use. If you use the service unreasonably (e.g. fraudulently or for business purposes), we may suspend or cancel your service. All plans are valid for 30 days from activation date. We may remove this plan by giving 7 days’ notice on our website at lycamobile.com.au. Any plans already activated at time of withdrawal shall continue until expiry of 30 days from activation.

SOFTWARE SPOTLIGHT

DRIVING RANGE epay’s range of software products can really drive sales for electronics retailers.

Z

ero inventory costs. Immediate benefits. Shelf-space minimisation.

Sound good? These are just some of the advantages epay’s range of software products can deliver your business. And with several of the world’s leading software brands all available with epay, you can deliver exactly what the consumer wants, when they want it.

One of our retailers, who we feature on page 12 in this issue, CISITECH COMPUTERS Director

Johnny Putrus, is glad he started selling the epay software range over a year ago.

“It cost nothing to get started. There was no contract and epay provided a free merchandised stand. There is a good margin to be had on these products,” Putrus said.

“In the past, we would run out of the boxed software products. But with the epay range, we never run out. The sales returns are great, it’s good for our cash flow and we only pay for the product after we sell the item.”

Only pay for what you sell when you sell it TREND MICRO “Cash flow becomes positive as retailers only pay for the product once they sell it, and shrinkage becomes a thing of the past as the inactive cards have a zero dollar cost,” Trend Micro’s National Retail Manager David Sexton said. “The elimination of the installation disc means customers are instead directed to a download link that ensures they are always installing the most recent version. This is especially relevant with the launch of a new operating system, where the version on the disc may not be compatible with the new operating system.”

HOT PRODUCT – MAXIMUM SECURITY Trend Micro’s most comprehensive multi-device protection, it provides safety against viruses, cybercriminals, identity theft and other online threats.

With Maximum Security customers can shop, bank, browse and share safely online.

ALSO AVAILABLE WITH EPAY 10

ep ay AUGUST 2015

MICROSOFT OFFICE “With Microsoft Office available for purchase as a POSA card and as an Electronic Download, the customer can easily activate Office on any device, with the added benefit for the retailer to increase cash flow and save on the associated inventory costs,” Microsoft Office Category Manager Celeste McCormick. “POSA takes less shelf space, delivering a higher revenue return per square metre, and there is no shrinkage. Many software companies have made the move to POSA already for these clear benefits.”

HOT PRODUCT – OFFICE 365 HOME Office 365 Home comes with five licences and is fully installed with Office applications Word, Excel, PowerPoint, Outlook and OneNote. It also comes with 1TB of OneDrive storage, enabling customers to store, for example, over 130,000 songs.

SOFTWARE SPOTLIGHT

CISITECH COMPUTERS Director Johnny Putrus with an epay software POS floor stand

STAND OUT Improve branding and product presentation in your store with epay’s range of software merchandised POS equipment.

The floor stand, for example, enables you to provide a broader selection of software products to your customers. It also allows you to sell more high value products and there is no need to purchase stock up front.

To find out more about our entire software range and how it can work for you, contact our customer service team on 1300 301 408

ep ay AUGUST 2015

11

RETAILER PROFILE

12

ep ay AUGUST 2015

RETAILER PROFILE

SPOT LIGHT…

Johnny Putrus, Director CISITECH COMPUTERS Fairfield Heights, NSW

C

ISITECH COMPUTERS in Sydney’s west started selling epay software products over a year ago. The company’s Director Johnny Putrus explained to us the benefits he has experienced since.

Why did you start selling epay software products?

It cost nothing to get started. There was no contract and epay provided a merchandised stand. There is also a good margin to be had on these products.

What epay software products do you sell?

Microsoft Office, Windows 8 applications, the Adobe range, as well as Trend Micro and Kaspersky. We also offer various Telco products – like mobile and internet top-ups – as well as gaming gift cards and international calling cards.

How has the epay software range benefitted your store?

Because the software products are available to purchase via a small gift card or as a point of sale transaction, we only need to dedicate minimal shelf space to them. We can therefore offer the full range of a certain product, like the Microsoft Office suite of products. In the past, we would run out of the boxed software products. But with the epay range, we never run out. The sales returns are great, it’s good for our cash flow and

we also only have to pay for the product after we actually sell the item.

How do you let people know you provide these products?

We make an effort to display them in prominent places in the store. Our team are also well trained in the epay software products and how they can benefit computer users.

What type of people purchase software products and what are the products that are most popular?

Home and business users are our most common customers for these products.

The anti-virus products (Trend Micro and Kaspersky) and Microsoft Office receive excellent sales. The mobile and internet recharge cards, as well as PlayStation and Xbox cards, all sell well.

What is the POS experience like in relation to these software products?

It’s very straightforward. The POS process is based on webPOS, an online selling portal, so there’s no need for POS equipment, other than a computer, printer and the internet.

What would you say to an electronics retailer thinking about selling the epay range of software products? epay provides a variety of products, there are no contracts with webPOS, they deliver excellent customer service and great technical support when you need it. ep ay AUGUST 2015

13

TELCO SPOTLIGHT

MEETING DEMAND We speak to a range of Australia’s top Telco providers about smartphone users’ insatiable thirst for data and how they are shaping their products to suit this trend.

A

ll the ingredients are in place to see the rate of mobile data use in Australia continue to rise.

Smartphones are not only becoming smarter, but they are more widely available and cheaper as well, allowing more users to get on board. The sites that require lots of data – like streaming websites such as Spotify or You Tube – only seem to be getting more popular while the ever-improving 4G Network facilitates faster and faster access.

To deliver just what the consumer wants, the major Telcos – all available with epay – are shaping their products to suit these data-needy users. And Vodafone doesn’t see that thirst being quenched in a hurry.

Continues on page 16

“With streaming more enjoyable than ever due to faster networks and bigger handset screens, it’s easy to see why data inclusions are key for many people,” amaysim Sales Director Melissa Gray 14

ep ay AUGUST 2015

TIPS FOR RETAILERS

It’s all about keeping it simple, so make sure the benefits to the consumer are clear. Most importantly explain to customers why Vodafone suits their needs.

Placement of POS displays in high traffic areas – like at the front of your store – will generate awareness of the product and increase the likelihood of purchase.

It’s about getting the basics right. For example, knowing what our products are, so you can educate the consumer, is vital, as is being aware of what else is on the market.

TELCO SPOTLIGHT

ep ay AUGUST 2015

15

TELCO SPOTLIGHT “With over two-thirds of Australians now using smartphones, we are seeing an explosion in data usage and there is no sign of it slowing down anytime soon,” Vodafone’s General Manager Prepay & SIM Only Mehul Dave said.

“We want customers to keep using their phones confidently by including heaps of data on our cap recharges and giving them access to apps like My Vodafone to keep track of their usage.

“Over the past year, we have seen tremendous growth in content, in particular with streaming services.

From a customer’s perspective, these services are only as good as the mobile network they are using them on and no one wants to spend their commute waiting for a video to load.

Vodafone has invested in our network to make sure it is built for streaming, downloading and surfing.”

As Optus’ 4G network has expanded, so too has Australia’s thirst for data.

“Mobile network and data access on the go are becoming increasingly important to Australian consumers and Optus understands this,” an Optus spokesperson said.

“Optus covers 98.5 percent of the Aussie population with 3G, and the 4G network is expanding all the time.

Because of that, Optus is launching more 4G smart phones into the prepaid range that make 4G handsets affordable. These handsets include the ZTE FIT Smart 4G ($99), Samsung Galaxy Core Prime ($189) and Microsoft Lumia 640 ($179).” amaysim said it had seen the data usage trend coming and adjusted its business model to suit.

“According to recent research by leading industry analyst Telsyte, smartphone penetration across mobile service providers has reached critical mass, with over 80% of mobile users now using a smartphone,” amaysim Sales Director Melissa Gray said.

“With streaming more enjoyable than ever due to faster networks and bigger handset screens, it’s easy to see why data inclusions are key for many people considering their mobile plan purchase.

“With generous voice and text inclusions now considered a given in any half-decent mobile plan, amaysim has shifted our focus to providing the best data experience to mobileobsessed Aussies.”

16

ep ay AUGUST 2015

"With over two-thirds of Australians now using smartphones, we are seeing an explosion in data usage and there is no sign of it slowing down anytime soon,” Vodafone’s General Manager Prepay & SIM Only Mehul Dave

HOT PRODUCTS 1. $50 Cap Comes with unlimited calls within Australia and to 10 countries overseas, along with 3GB of data.

2. Pay As You Go Recharge on the go, with great rates and the ability to roll over when users recharge before the expiry date.

3. Prepaid Mobile Broadband Comes with heaps of data and lets users roll it over if they recharge before the expiry date.

1. ZTE FIT SMART 4G An affordable smart phone device that is 4G ready. The perfect phone as the Optus 4G network expands.

2. $30 SIMs Comes with $30 value and is valid for 30 days, compared to other plans which only last for 28 days.

3. $2 SIMs An all-round winner with customers as well as retailers as they are $0 to purchase and receive 100 percent of the profits.

1. UNLIMITED TEXT 2GB Available for $29.90 a month, includes 2GB of data, unlimited standard text and 500 minutes of standard voice calls, all in Australia.

2. UNLIMITED 5GB Available for $44.90 per month, includes 5GB of data, unlimited standard talk and text, all in Australia.

3. 1GB DATA PACK Available for $9.90, valid for 30 days and can be purchased at any time during the 30 day billing period of the chosen plan.

Order your free clip strip today!

epay gives you access to this season’s hottest content We have selected the hottest range of products this season to ensure you earn incremental revenue whilst meeting your customer’s needs.

Order your iTunes cards today!

Contact us today to place your order on 1300 301 408 or email marketing@epayaust.com.au

Clip Strip

Valued at $35 + GST

RETAIL TIPS

The art of the cross-sell • Offer your customers something new the next time they come in • Understand your customers and suggest new things they may like • Try and give them more reasons to come to your store The art of the up-sell • Offer products that are complementary to the original purchase • Stock products that people would normally have to go elsewhere to buy • Be irresistible to say no to.

For example, buy one, get one free deals

18

ep ay AUGUST 2015

RETAIL TIPS

SELL SMART

It can be hard to always attract new customers as a way to increase sales. Therefore, retailers need to find ways to offer more things to their loyal or regular customers.

“W

ould you like fries with that?” It’s the simplest of questions made famous in the hamburger business, but at its heart is a lesson that all businesses can learn and benefit from.

In the quest to maximise your sales, have you considered offering more things to the people that already frequent your store? Or are you already stocking a range of products but aren’t making your regular customers aware of that fact? You need to start using the “would you like fries with that?” question to work for you.

Consumers get in the habit of visiting certain stores for certain things. For

Petrol and Convenience You have a steady stream of people coming to your store to buy basic products, be it petrol for their cars or a loaf of bread. Start getting in the habit of communicating with these regular customers about what other products they may want or didn’t realise you stocked. epay’s online cash products, like VPAY Visa and paysafecard, or the gifting range, JB Hi-Fi for example, can be the perfect match for your customers.

example, they associate a petrol station with buying petrol and a place to get a quick snack. Or, they match a newsagent with the daily paper and milk in the morning. But these people could easily be wanting more or may think your store isn’t the place they will find a particular product.

Ask yourself – would some of your regular customers become accustomed to purchasing other products in your store if they were prompted to do so – either by asking them directly or by merchandising at the point of sale? Not everyone will be swayed, but this technique could account for an increase in your sales returns.

Newsagents Often your customers will be very loyal, choosing to come to your store on a daily basis to buy their newspaper. Because of this, you probably have a good relationship with them and can start offering them new products from time to time. Perhaps they have a niece or nephew with a birthday coming up? epay’s range of gaming products, like Xbox One and PlayStation, could make the perfect gift. The gift card range are also a great fit.

Electrical Your customers will often be purchasing products that are complemented perfectly by epay’s range of software products.

For example, someone purchasing a new laptop may need to access a certain program that isn’t already installed on the item. Talk to your customers at the time of purchase about what they need their laptop to do for them. The software products from Microsoft, Adobe or Trend Micro, for example, could be just the thing they need.

ep ay AUGUST 2015

19

CHRISTMAS PLANNING

20

ep ay AUGUST 2015

CHRISTMAS PLANNING

THE TILLS ARE RINGING Make sure you’re advertising loud and clear that you’re an epay retailer and capitalise on the Christmas gift buying season that’s just around the corner.

E

pay products are the perfect gifts at Christmas, whether shoppers want to give a substantial present or a stocking filler. For example, make sure you are well stocked leading up to Christmas with the likes of iTunes and Spotify cards as these are an ideal gift solution for just about everyone.

They can even be sent in a hurry to beat the busy postal service at this time of year. Buyers can simply text the iTunes or Spotify card pin number to their loved one, and that person will have instant access to their present.

Yet, while epay products may be a fantastic option during the gift giving season, you still need to capture a shopper’s attention.

LOCATION, LOCATION, LOCATION Capitalise on people’s impulsive shopping tendencies at Christmas by advertising your epay products front and centre in your store via our range of merchandised stands and POS material. A shopper may have come into your store to buy something completely unrelated, but with an epay merchandised stand near your point of sale, they may be tempted to get that last minute gift for a family member.

ORDER YOUR POS MATERIAL TODAY

FRONT WINDOW Capture the attention of your regular customers, as well as all those passers-by, with epay’s range of shop front POS material like window decals and flags. This is the perfect way to let people know that you are an epay retailer.

All your prepaid needs

Available here

FRONT OF STORE Make sure you have one of epay’s merchandised stands or clip strips somewhere prominent in your store.

Near other popular items or in a high foot traffic location, like the front of your shop, are great options for these displays.

COUNTER-TOP Capitalise on the last-minute nature of Christmas gift buying by placing one of epay’s counter spinner stands near your POS equipment. Buyers are often impulsive while waiting to be served and the epay products may just inspire people to buy for that someone special.

Call customer service on 1300 301 408 or visit epayaust.com.au Select ‘retailer support’ and then click through to ‘order POS material’

POS ORDERS

ORDER YOUR NEW LOOK POS TODAY Does your point of sale need a revamp? Follow the instructions below to order your new range of POS material

E

pay products are highly valuable to you and your customers. They draw visitors to your store, allowing you to become a one-stop destination for purchasing a variety

of prepaid products, from mobile recharge, toll passes and various gift cards.

The popular brands on the epay Network are true revenue-driving products that increase your customers’

basket spend and encourage them to visit your store timeand-time again. It is therefore important to highlight the fact that you sell these popular brands by showing off their recognisable logos.

epay Australia has recently developed a new range of attractive POS items for you to order, free of charge. Our point of sale features recognisable supplier logos to appeal to your customers.

A3 Counter Mat

All your prepaid needs

Available here 22

ep ay AUGUST 2015

POS ORDERS A4 Window Decal

Order your POS today A3 Poster

All your prepaid needs

All your prepaid needs

Customers visit you for convenience products including mobile top up, toll passes and various gift cards, which Available here Counter Stand are available through epay. Many of these products are not physical stock on yourA5shelves, but virtual stock, dispensed through your epay terminal or integrated POS System.

Available here

Let your customers know that you range these products and more by displaying point of sale in your windows, at your register and around your store.

All your prepaid needs

All your prepaid needs

Flag

A6 Wobbler

All your prepaid needs

All your prepaid needs

Available here A3 Counter Mat 420mm x 297mm

Available here

A3 Poster 297mm x 420mm

Available here

Flag 420mm x 680mm

A4 Window Decal 210mm x 297mm

Available here

MAXIMISE YOUR SALES IN 3 STEPS

1

Ensure you display epay’s vibrant point-of-sale material in store

2

Display epay gift cards in a highly A5 Counter Stand 148mm x 210mm visible area.

We recommend a display by the counter. Displays are also successful at the entry point of your store

3

Ensure your epay stock is continually replenished and offer an epay recharge, along with other sales, to increase your basket spend A6 Wobbler 148mm x 105mm

POS ORDER FORM Point of Sale (POS) material is a great way to drive foot traffic into your store and lets your customers know you are selling prepaid products. POS material comes in a vast range of shapes and sizes.

To order POS, fill out the form below and email back to marketing@epayaust.com.au or fax back to 02 8117 9867.

Store Name RID/TID

A3 poster (portrait)

A3 counter mat

A4 window decal

Store Address Contact Person Contact Number/Email Please place an ‘X’ in the corresponding box on the right to identify which item you would like.

flag

A6 Wobbler

A5 counter stand

Total

PRODUCT SPOTLIGHT

XBOX LIVE GOLD MEMBERSHIP Get access to the UFC on Xbox One app with the Gold Membership card.

Also, connect and play Xbox One games with friends around the world, access game add-ons, full game downloads and exclusive discounts.

Membership cards available: $10.95 for one month $29.95 for three months $79.95 for 12 months

EA Sports UFC $47 on Xbox One Fans can immerse themselves in the action, emotion and intensity of combat inside the Octagon with EA Sports UFC for Xbox One. Choose to be your favourite mixed martial artist or even unlock Bruce Lee to be your fight avatar. With next-generation “true player motion” and “precision movement” this is as close to real life combat as most people will ever get.

XBOX GIFT CARDS Use an Xbox gift card to purchase the EA Sports UFC game.

Available in amounts of: $15/$25/$50/$100

24

ep ay AUGUST 2015

PRODUCT SPOTLIGHT

RINGSIDE SEATS

Xbox Live members can now access one of the fastest growing sports in the world from the comfort of their own home via the UFC on Xbox One app.

I

n a very short space of time the Ultimate Fighting Championship (UFC) has gone from a niche mixed-martial-arts (MMA) competition to one of the most popular sports in the world.

Pay-Per-View (PPV) UFC events now rival boxing’s big title fights and they’re watched by a global audience on a monthly basis. The spread of UFC has been so meteoric that Australia will host its first PPV event in Melbourne in November.

For Xbox One users and Xbox Live members, they can now order and watch the November event live via the UFC on Xbox One app. The app opens up an online destination

for fans, where they can view live events as well as archive footage and documentaries.

Previously, UFC fans have needed a Foxtel subscription or have had to attend a licensed venue to view events. But with live PPV and other events available on Xbox One, people can follow their passion from the comfort of their own home.

As fans prepare for Melbourne’s huge event in November, make your customers aware that epay’s Xbox gift cards or Xbox Live Gold Membership cards will be the ticket to the best seats in the house.

UFC ON XBOX ONE APP

The #1 app for the UFC Fan Users can watch UFC PPV events live, subscribe to the UFC FIGHT PASS digital streaming service, access exclusive live events and so much more

Watch UFC PPV events Live Users can watch UFC PPV events live and then re-watch them as many times as they like in a 24-hour period. It’s also possible to book and pay later

UFC FIGHT PASS Anytime, anywhere, UFC FIGHT PASS is the ticket to a world of UFC. Access exclusive content including TV shows Fightography, Pioneers of MMA, and much more.

The world’s largest MMA library Fans can re-watch their favourite fights via the UFC archives, including bouts from other mixed-martial-arts competitions like PRIDE, Strikeforce and EliteXC. ep ay AUGUST 2015

25

RETAILER PROFILE

SPOT LIGHT… Maher Magableh – Chief Executive Officer Ezymart Australia What has been the most significant change in retailing since you have been involved?

The fact customers are now more health conscious. Even younger consumers are trending toward more health-conscious eating. We had to change our product offering to keep up with the change.

This means more fresh, natural, organic and healthy products are added to our product list every day.

Why is 24-hour convenience retailing important to your business?

Being available 24-hours is becoming crucial to our business due to the increased need for our service during the later hours. We need to be there for tourists, shift workers, students or anyone who needs our service late at night or during the early hours of the morning.

What are the epay products that prove most successful and how do they benefit your store?

Mobile phone recharge and the Opal card top-up. Before epay, we had to stock a large number of phone cards and bus tickets.

This meant freezing a large amount of cash plus the added risk of keeping all these cards and tickets in the shop.

What are the benefits of supplying Opal card top-ups?

Yes and it’s a great way to significantly increase the number of customers entering our shops. Our industry is based on impulse sales and having this influx of Opal card customers leads to increase in impulse sales of other products.

How do you maximise the impact of the epay products?

We had to redesign our merchandised set-up to maximise the impulse sales from the service counter. Also, we’ve installed epay merchandised stands to increase the sales of other epay products, such as iTunes cards, Xbox Live and many more.

26

ep ay AUGUST 2015

RETAILER PROFILE

ep ay AUGUST 2015

27

PRODUCT SPOTLIGHT

WHAT’S

HOT

These are the three big ticket items with consumers right now. paysafecard

VPAY Visa

Spotify

The prepaid online payment method which allows customers to pay online quickly and is just as simple and safe as it is with cash. paysafecard works in a similar way to mobile prepaid cards. Users can purchase their vouchers in denominations of 10, 20, 50 and 100 AUD from retailers worldwide and then make purchases online without any link to a bank account. paysafecard is the perfect solution for customers who value their data security.

See the paysafecard feature on pages 6-7.

Ukash is being discontinued and is becoming paysafecard. Make sure you let your customers know to switch over today.

Visa is one of the world’s most widely used and trusted forms of payment and with the VPAY Visa card customers can start shopping online without needing a linked bank account. VPAY Visa online credit gives the user the power to purchase anything online where Visa is accepted. Users can load anywhere between 50 and 300 AUD on to a VPAY Visa card. A $5.50 activation fee is required.

VPAY can be sold from the terminal under the ‘online cash’ option.

This is the must-have online music playing service for just about everyone now so make sure you’re advertising the fact you sell Spotify credit cards.

To access Spotify’s premium content, users must pay a monthly fee so to stay connected with the latest music. Spotify cards are also a great impulse purchase for people looking for that perfect gift. So keep your epay gift stands well stocked with Spotify cards. These will continue to be hot as we approach Christmas.

Online payments for all!

10AUD 20AUD 50AUD 100AUD Buy paysafecard for cash and pay online quickly, simply and safely without a bank account or credit card.

GET YOUR PIN AT THE TILL! www.paysafecard.com This card has no value.

28

ep ay AUGUST 2015

PRODUCT SPOTLIGHT

NEW PRODUCT ROLLOUT Telco Product Type

Product Name

RRP

Barcode

e-voucher

Lebara Mobile Mega 6 $225

$225.00

9342016002540

e-voucher

Lebara Mobile Mega 12 $420

$420.00

9342016002557

e-voucher

Lebara Mobile National 6 $160

$160.00

9342016002526

e-voucher

Lebara Mobile National 12 $300

$300.00

9342016002533

e-voucher

Telstra Pre-Paid $10

$10.00

9316423029513

Barcode

Software Product Type

Product Name

RRP

POSA

Kaspersky KTS Multi Device 1Device 2YR POSA VV AUS

Multiple denominations 9337694025967

POSA

Kaspersky KTS Multi Device 3Device 2YR POSA VV AUS

Multiple denominations 9337694025974

e-voucher

Kaspersky KTS Multi Device 1Device 2YR ESD AUS

Multiple denominations 9337694026193

e-voucher

Kaspersky KTS Multi Device 3Device 2YR ESD AUS

Multiple denominations 9337694026209

e-voucher

Kaspersky Internet Security 3PC 2YR ESD AUS

Multiple denominations 9346133000328

POSA

Reckon Acc EasyStart 2015 Full V $295 POSA VV AUS

Multiple denominations 9337694024250

POSA

Reckon Acc Plus 2015 Full Version $975 POSA VV AUS

Multiple denominations 9337694024267

POSA

Reckon Acc Prem 2015 Full V (2 user) $1375 POSA VV AUS

Multiple denominations 9337694024274

POSA

Reckon Acc 2015 Trial $9.95 POSA VV AUS

Multiple denominations 9337694024281 ep ay AUGUST 2015

29

EPAY NEWS

TERMINAL NEWS

epay is constantly improving its technology and providing advice to its many customers. Read on and stay ahead of the curve.

FRAUD ALERT A s a retail owner you should always keep your eye out for any suspicious activity – and train all staff to do the same. Recently released Visa statistics showed 40,000 small and medium-sized businesses in Australia and New Zealand were considered the highest risk for victims of fraud. Such businesses were large enough to process about 20,000 eCommerce transactions each year, but too small to adequately protect their systems – which meant that criminals could spy on customers’ credit card details. So stay safe by staying smart!

The National Australia Bank (NAB), for example, in their advice to merchants titled Credit Card Fraud Protection, lists five high risk transactions to be wary of as they may indicate that the customer is attempting fraud. These are: • Card not present • Card number is manually keyed in • No authorisation obtained • Card is not swiped through EFTPOS terminal • Fall-back transactions (a transaction processed when the terminal is offline) Credit cards need to be kept in a secure place, ATMs should be checked for any unusual attachments, personal details including PIN numbers should be protected, financial statements should be checked continuously, and chip and pin security should be implemented on credit cards when possible.

Being wary of possible fraud is the best defence against your business becoming a victim. To combat fraudulent behaviour always ensure that you and all the staff in your store follow these steps: • Never provide your five-digit sales code to anyone or let them operate your terminal alone

30

ep ay AUGUST 2015

• epay will never conduct a live transaction in your store (or ask you to do so in person or over the phone). If you do get asked, report it immediately to epay customer service on 1300 301 408 • Ensure that the customer has paid in full before processing the payment • Do not give vouchers to the customer until you are satisfied that the full valid payment has been received • NEVER give out voucher numbers over the phone, even if they claim to be from epay • If you suspect fraud, please call the epay customer service team on 1300 301 408 and report it to the police immediately We recommend for cash collection products (including Visa) that you only accept cash as payment. This will limit the potential for credit card fraud. If you fall prey to fraud, please call Crime Stoppers on 1800 333 000 and epay Customer Service.

For more information on fraud, visit www.scamwatch.gov.au. Here you’ll find

everything you need to know regarding the most common fraudulent behaviour and scams, as well as details regarding the Australasian Consumer Fraud Taskforce, made up of 22 government regulatory agencies and departments with responsibility for consumer protection.

ASK YOURSELF Please pay close attention to these questions that have been added to terminals when processing a transaction. If you answer any of these questions unfavourably, you are likely to be experiencing a fraudrelated transaction.

• Confirm the customer is in store?

Yes/No • Confirm the customer has paid for the product? Yes/No • Is this voucher being printed in response to a telephone call? Yes/No

EPAY NEWS

TERMINALS • Does your store regularly sell over $1,500 in gross sales per week?

• Does your site have internet connectivity?

• Is the internet router located at the front counter near your epay machine?

• Is there an available port on the back of your router?

• Does your firewall allow outbound connectivity?

If you answered YES to the above questions you may be able to upgrade your epay system. The new epay terminals don’t require an analogue phone line and operate using your store’s internet connection. If you’re interested in upgrading to an IP terminal today please contact us on devicemgt@ epayaust.com.au for more information.

NEED CLEAR REPORTING? To ensure that your sales are matching your reports, make sure that you regularly run reports through your epay terminal.

Reports that are available through the terminal include: Shift Totals – If your store runs across multiple shifts, you can produce reports for each shift by selecting this option. Ensure your shift is closed off by selecting End Shift.

Day Totals – If you need a running report of sales since the

last report was closed off, the day totals report will run this option. It can also be printed throughout the day without closing it off.

Operator Totals – To keep track of your individual operator totals, this report will produce everything, broken down by the operator that made the sales. If you want to incorporate KPIs or staff incentives, this is the perfect way to keep track of your operators.

It is strongly recommended that only a supervisor or manager ever requests these reports.

EPAY

EXTRANET Have you ever wanted to check your sales totals online? Looking for more information about a sale? Want to look at historical data? Then we have the tool for you! epay’s Extranet online tool allows you to log on and view sales data for current or past weeks. Sales reports also provide better visibility into sales, including sale time and transactional details.

Request your Extranet account today by following these simple steps: Call epay Customer Service on 1300 301 408 and request an Extranet Account Email extranet@epayaust.com.au with your full name, contact details, epay account number (which can be found on your epay invoice) and a preferred password Log on to www.epayaust.com.au, select the Retailer Tab and then Extranet Reporting and then you can simply follow the prompts. It’s as easy as that.

HAVE WE GOT YOUR EMAIL ADDRESS?

To ensure we have your correct email address please log onto www.epayaust.com.au and follow the links: Retailer > Retailer Support > Electronic Invoicing. This will ensure you receive all of epay’s communications, including invoices, promotions, surveys and the latest products. You will also join epay in reducing our carbon footprint.

ep ay AUGUST 2015

31

GAME REVIEWS

DESTINY EXPANSION PASS $39.95 on Xbox One Explore the ancient ruins of our solar system, from the red dunes of Mars to the lush jungles of Venus in Destiny – the next generation first person shooter featuring an unprecedented combination of cinematic storytelling and cooperative gameplay. The Expansion Pass delivers all new story missions, cooperative and competitive multiplayer arenas, and a wealth of new weapons, armour and gear to earn.

XBOX – WHAT’S HOT FORZA HORIZON 2 ALPINESTARS CAR PACK $5 on Xbox One

HALO 3 ODST CAMPAIGN $4.99 on Xbox One XBOX LIVE GOLD MEMBERSHIP

Six amazing new vehicles come with this add-on pack, including two examples of Chevy ingenuity – the 1953 Chevrolet Corvette and the 2015 Corvette Z06.

The 1953 Corvette is a pivotal part of American sports car heritage while the Z06 showcases power and precision.

32

ep ay AUGUST 2015

With this add-on, gamers can experience Halo 3’s birth, through the eyes of Orbital Drop Shock Troopers (ODST) as they search for clues leading to the whereabouts of their scattered squad and the motivations behind the Covenant’s invasion of New Mombasa.

Xbox users can connect and play with friends around the world, access game addons, full game downloads and exclusive discounts. Plus get early access to some of the best new content.

MEMBERSHIP CARDS AVAILABLE: $10.95 for one month $29.95 for three months $79.95 for 12 months

GAME REVIEWS

PLAYSTATION – WHAT’S HOT THE EVIL WITHIN THE EXECUTIONER $6.49 on Playstation 4

ULTRA STREET FIGHTER IV $37.95 on Playstation 4 One of the greatest ever fighting games just got even better with this definitive edition of Street Fighter. A hulking roster of 44 warriors, featuring legends Ryu, Ken and Blanka, now includes five newcomers − Elena, Hugo, Poison and Rolento from Street Fighter X Tekken, along with the notorious Russian assassin, Decapre.

PLAYSTATION NETWORK CARD

Experience firsthand the powerful force that is The Keeper in The Evil Within: The Executioner. This third and final add-on for The Evil Within places players in a series of battle arenas all from the first-person perspective of The Keeper and armed with his signature hammer.

for more information visit our website www.lycamobile.com.au or call 1300 854 607

PlayStation users can purchase content including games, game add-ons, tracks from the SingStore (PS3 only), subscription to Music Unlimited and movies to own or rent via the PlayStation Store.

AVAILABLE IN AMOUNTS OF: $30/$50

You must have a minimum account balance of the desired plan to activate the chosen plan. The plan enables customers to call and send SMS messages to any standard mobile and landline numbers in Australia also to countries listed on the dedicated offered plan in which may also include bundled data pack valid for 30 days. Other services such as roaming, data usage exceeding the allowance of data offered in the plan , calls or SMS to other international destinations or premium service numbers will be charged at our standard rates (data is charged at 5ct/MB – see www.lycamobile.com.au/en/nationalrates for our current rates). A customer may have only ONE Plan per mobile number at any one time. If there is enough credit in your Lycamobile account, your plan will automatically renew at the end of the 30 day period. If you do not want your plan to renew, simply respond (for free) to the reminder SMS we will send you a few days before the plan renewal date, following the instructions to opt out. The Lycamobile service is only for personal use. If you use the service unreasonably (e.g. fraudulently or for business purposes), we may suspend or cancel your service. All plans are valid for 30 days from activation date. We may remove this plan by giving 7 days’ notice on our website at lycamobile.com.au. Any plans already activated at time of withdrawal shall continue until expiry of 30 days from activation.

ON THE NET

BLOG IT

Retail blogs are a great way for you to get quick, easy access to a world of expert know-how.

Whether you want to increase sales, find new ways to merchandise or simply deliver better customer service, these examples are worth checking out.

34

nanorep.com/blog Rule number one in successful retailing is the face you present to your customers, so great service should be paramount in your business plan. This ultra-contemporary site delivers practical tips about customer service and how you can use it to increase revenue.

retailminded.com This site speaks directly to independent retailers – delivering applicable solutions and news. Retail Minded supports retailers with their individual journeys through delivering relevant news and education specific to independent merchants.

insideretail.com.au This should be a daily read for all Australian retailers, both big and small. Inside Retail delivers the latest news, trends and announcements from the retail industry in this country and the world. From bricks and mortar stores, to e-commerce, this site has it covered.

myob.com.au/blog From tips about payroll, to superannuation commitments and how to master the art of the tax return, business software supplier MYOB’s blog is the practical place for retailers. 'The Pulse' also delivers the latest Australianspecific retail and small business news.

ep ay AUGUST 2015

NO FEES. NO CONTRACT. REAL-TIME COMMS. ALL YOUR PREPAID NEEDS. webPOS is our online application that can be accessed from your computer, laptop or tablet and can be used to sell the epay product range.

What do I need to start using webPOS? Getting started is easy. You will need a computer (PC or laptop), internet/ broadband and a printer. We will set your account up and provide training over the phone. If you would like to sell our range of swipe cards, you will also need a swipe card reader.

OUR PRODUCT RANGE

What are the benefits of webPOS? It’s easy to use! You can see all the brands on the screen, which makes it a much faster process. New product rollouts are much faster on webPOS and product information will be available in conjunction. You can run real time reports and various other reports are available for your convenience.

and more... ep ay AUGUST 2015

35

Unlimited National talk, SMS and MMS BEST SELLER

2GB 4GB 2GB $29.90 $39.90 $49.90 30 days

National Plan Add $10 and get award winning rates for international calls

30 days

Mega Plan

Add $10 and get award winning rates for international calls

30 days

Unlimited Plan PLUS Unlimited calls to 60 Countries

National and International Plans Always by your side

lebara.com.au

*Lebara $29.90, $39.90 and $49.90 plans include national standard unlimited talk, text & MMS (including 13, 1300 and 1800 numbers). National and Unlimited plans include 2GB data and Mega Plan includes 4GB (charged in 1MB increments). credit is valid for 30 days from recharge on all three plans. See www.lebara.com.au for rates and other terms and conditions. Lebara reserves the right to amend or withdraw any plan inclusions, promotional offers and/or pricing by giving at least 7 days’ notice on our website