The C&I 2020 Product Ranging Review

THE C&I 2020 PRODUCT RANGING REVIEW

RESCHEDULED DATES

24-25

MARCH 2021 Melbourne Convention & Exhibition Centre

Australia’s largest and most important trade event for Convenience retailers, open to all banners and brands.

For more information visit www.candiexpo.com.au

PRODUCT RANGING

Dear Valued Readers,

Welcome to our new Product Ranging section!

Here at C&I we have been working away on an exciting new section, aimed at maximizing the exposure of leading products and tailoring these write ups to the most relevant of audiences — our hardworking store owners, operators and category managers.

While our Product News gave an overview of what made a product great and was an easy way for consumers to get a taste of new product releases, we felt a new approach would allow us to provide greater industry specific insights.

It’s been a great opportunity to take both an in-depth look at who our readership are and how best we can inform them.

The result is a refreshed offering, that aims to answer any and all questions store owners and category managers may have about ranging a product.

While it’s important to highlight what makes a product great and what its selling point is, we know you wanted more.

And we feel we have delivered. Here, our Q&A style features will give a comprehensive overview of the practical details: pack sizes, RRP, what promotional activities will be run to help drive sales and what demographic of shopper will the product bring into stores.

We’re proud of the new section and believe it offers valuable insights to the P&C channel. And we hope you find the same.

We’d like to thank all the brands who contributed to our inaugural section and look forward to expanding this for future issues.

We are always on the hunt for new products to share with our readers.

If you have a new or upcoming launch, you’d like to share with our more than 21,000 readers, please do reach out. I am extremely happy to discuss how we could help spread the word. Please email our editor Naomi White at naomi@c-store.com.au or phone (02) 8586 6145 or myself at Safa@cstore.com.au or phone 0405 517 115 to discuss further.

Keep safe and I hope you enjoy this issue of C&I.

Regards, Safa de Valois Publisher & Commercial Director C&I Media

August/September 2020 | C&I | www.c-store.com.au 3

PRODUCT RANGING

C&I Choice: LOUX Sour Cherry

What makes it such a great product/what’s the key selling point?

LOUX Sour Cherry Drink is sweet, cool and a favourite flavour from childhood, containing natural juice from plump sour cherries. The traditional recipe, deep scarlet colour, rich fruity taste, its intoxicating aroma and the ideal balance of soda makes it extremely palatable and refreshing.

How many products in the range?

LOUX Sour Cherry is one of five SKUs in the LOUX Classic range. Other flavours include Orange, Lemon, Cola and Gazoza.

What are the pack options? 12 x 250ml What is the product size/are multiple sizes available?

It’s available in 250ml glass bottles.

RRP? $1.90 for 12 pack for $19.99 Which customer segment is this product aimed at?

LOUX Soury Cherry has a broad appeal and will be a hit with all segments.

Will it bring a new customer base into the store?

Yes. Once people try LOUX Sour Cherry they’ll understand why LOUX is one of the leading carbonated soft drinks in Europe.

Who is/are the major wholesaler/s?

Olympian Products and Distribution, SFD (Sydney Freezers), Mosman Futures, WholeFoods, Miloway.

Australia’s Violet Crumble Chocolate Honeycomb Flavoured Milk 500ml What makes it such a great product/what’s the key selling point?

Robern Menz and Bickford’s Australia, both 100% independently owned South Australian companies, have collaborated to bring together Bickford’s state of the art production technology and the iconic Violet Crumble brand to deliver a decedent Chocolate Honeycomb flavoured milk beverage. Inspired by the shattering success of Violet Crumble, this taste sensation uses 95% Australian ingredients, accounts for 50% Calcium RDI per 500ml serve, has a 9-month shelf life and contains no preservatives, artificial sweeteners, colours or flavours.

How many products in the range?

One Violet Crumble Chocolate Honeycomb Flavoured Milk in 500ml.

RRP? $4.50 What drove this NPD?

This has been a cross category collaboration that we have wanted to bring to market since we acquired the Violet Crumble brand in 2018. Consumers are always looking for delicious new ways to enjoy their favourite treats and have told us overwhelmingly a ready-to-drink Violet Crumble was a nobrainer. The opportunity to work with Bickford’s production team allowed us to combine our brand heritage with their state of the art manufacturing and expertise in RTD beverages.

Which customer segment is this product aimed at?

Flavoured dairy beverage drinkers looking for a decadent treat.

6 August/September 2020 | C&I | www.c-store.com.au

Will it bring a new customer base into the store?

Absolutely, there is a definite market gap for a Chocolate Honeycomb flavoured drink!

Who is/are the major wholesaler/s?

Bickford’s Group will commence presell in August 2020, with availability from October 1. For ranging enquiries contact Bickford’s Group directly on 1800 816 769.

Will there be any promotion in store? And if so, what will this be?

We will focus on driving trial through key in-store activity and strong POS.

Will there be any consumer marketing?

Omnichannel - social/digital (programmatic), PR, Influencer, OOH and in-store POS.

PRODUCT RANGING

Australia’s Violet Crumble DARK

What makes it such a great product/what’s the key selling point?

Australia’s Violet Crumble as you know it, just with a new dark choc twist!

Capitalising on the growing popularity of dark chocolate variations, this new bar is the first to pair a cocoa-rich choc coating with honeycomb.

The smooth dark choc complements the sweetness of the ‘shattering’ honeycomb centre. It’s also 100% Australian Owned and Made.

How many products in the range?

chocolate is a growing market and the combination of the slight bitterness of the dark chocolate with the sweetness of the shattering honeycomb centre is a match made in heaven!

Which customer segment is this product aimed at?

Choccy lovers looking to shatter their cravings! The 50g bar is perfect for an on-the-go sweet hit, whereas the 180g bag is perfect for sharing with family or friends or for someone looking for portion control pieces.

There are two new SKUs: a 50g bar and 180g bag of cubes.

The existing range includes a 50g bar, 100g and 180g bags of the original (milk choc) Violet Crumble, plus the 135g Violet Crumble Nuggets.

Who is/are the major wholesaler/s?

What are the pack options? 50g bar and 180g bag (cubes)

Will there be any consumer marketing?

RRP? 50g Bar $2.70, 180g Bag $4.99

The Distributors and Hollier Dicksons PFD

We will have Omnichannel, social/digital (programmatic), PR, Influencer, OOH/Instore and POS.

What drove this NPD?

It was created in direct response to growing consumer trends for differing formats, portion control and finding fun ways to share favourite snacks. Dark

August/September 2020 | C&I | www.c-store.com.au 7

PRODUCT RANGING

HiGeen Hand Sanitiser What drove this NPD?

The company HiGeen was founded in 1988, 61 years after its products were first produced. This company still researches the products being manufactured and continues to produce products to meet consumers’ needs. This product was developed with customer satisfaction as the top priority, whilst maintaining a clean and hygienic vision for everyone alike.

Although the market has been flooded with a wide variety of hand sanitisers, the arrival of this product in the market boasts great competition across the board among even the leading brands.

How many products in the range?

We currently have hand sanitiser in stock, which is available in a wide range of fragrances, such as jasmine, lemon, kiwi, green tea, cucumber and more.

What pack sizes are available?

Available sizes include 50ml, 50ml with silicone case, 110ml, 500ml and 1L.

RRP?

$4/50ml; $5/50ml with silicone case; $6/110ml; $10/500ml; $15/1L.

Which customer segment is this product aimed at?

It’s aimed at all consumers seeking a top quality hand sanitiser, which has been formulated to kill bacteria and germs, without irritating skin. It is also rich in vitamin beads and contains the optimal amount of glycerine that keeps skin moisturised.

HiGeen hand sanitisers are purchased by the general public and by businesses such as restaurants and offices overseas.

Will it bring a new customer base into the store?

Even though this product might not bring a new segment of customers into stores, it is guaranteed to appeal to customers seeking these products. And a soon to be launched product that HiGreen is bringing to Australia — a mouthwash specifically formulated for smoker’s breath, will definitely attract a new segment of customers.

8 August/September 2020 | C&I | www.c-store.com.au

Who is the best contact for this product?

Contact Hamza Alber (Managing Director of E&H Partners) on 0404 269 280 or via email hamza@ehpartners.co or Sleiman Naja (Sales Manager) on 0449 955 466 or via email sleiman@ehpartners.co. Visit www.higeen.co/en/ for more information.

P A

R T

N

E

R

S

+61 7402 9635 | +61 449 955 466 sales@ehpartners.co www.higeen.com.au

PRODUCT RANGING

Sanitarium UP&GO No Added Sugar What makes it such a great product/what’s the key selling point?

Convenience, nutrition and taste are key drivers of UP&GO and this product ticks all of the boxes: no added sugar offers potential to attract new buyers by overcoming the key barrier to entry of sugar.

Source: Barriers and Triggers Poll, The Good Food Lounge, April 2019.

What is the product size/are multiple sizes available?

In the petrol and convenience channel, we have two No Added Sugar SKUs available in 350mL Choc and Vanilla flavours.

RRP? $3.60 What drove this NPD?

This NPD was consumer insight driven with ‘no added sugar’ being identified as the most appealing claim to improve purchase intent among current and non-buyer user groups.

Source: Sanitarium Morning Occasions U&A, 2018

Which customer segment is this product aimed at?

Consumers seeking a healthy and convenient on the go liquid breakfast.

Will it bring a new customer base into the store?

Since its launch in grocery channel in only 15 weeks, UP&GO No Added Sugar has achieved incremental household penetration equating to 78,000 new households, which is expected to grow throughout the year.

Source: UP&GO NAS NPD Review, Nielsen Homescan May 2020

Who is/are the major wholesaler/s (so retailers know who to contact/where to buy from) Frucor.

Maximus Game On Sports Drink What makes it such a great product/what’s the key selling point?

Maximus sports drink is launching the first Australian sports drink for gamers!

Crafted specifically for gamers of all types, it includes Magnesium and B Vitamins to reduce tiredness & fatigue to help you get your GAME ON! It also has 18% less sugar than the core Maximus flavours. It will be priced alongside the rest of the Maximus range.

How many products in the range?

Maximus Game On launches this August with two delicious flavours: Lime and Blackcurrant.

What is the product size?

Maximus sports drinks are available in 1L.

RRP?

It will be priced alongside the rest of the Maximus range.

What drove this NPD?

The gaming industry is taking the world by storm, worth over $143 billion in 2020*. Sports drinks are known to be predominately consumed outside of the sport occasion, with gaming being a huge untapped opportunity.

Which customer segment is this product aimed at?

There is a mass crossover with gaming and sports, with 61% of males 18-39yo engaging in both activities**. Maximus is giving these consumers what they need by providing them a hydrating sport drink for all their gaming sessions!

10 August/September 2020 | C&I | www.c-store.com.au

Who is/are the major wholesaler/s?

For more information, contact your Frucor Suntory representative or customer service on 1800 237 727.

Will there be any promotion in store? And if so, what will this be?

Maximus Game On is launching with an epic on pack promotion: the first brand in the world to give away the new Xbox Series X console. Supported by a massive in-store support plan, all consumers need to do is purchase a Maximus Game On and they have a chance to win the NEW Xbox Series X daily.

They are also giving away 5000 Monthly Xbox Ultimate Game passes. Running from August 3 to October 31, be sure to range this product in your store to capitalise on this awesome promotion.

There will also be an above the line campaign in October to help introduce the new product to consumers, with over $1 million in media spend. *NewZoo 2020. ** Roy Morgan 2019

Glycaemic Index (GI) value = 44

PRODUCT RANGING

LOUX Soft Drinks

What makes it such a great product/what’s the key selling point?

LOUX has been one of the most popular soft drink brands in Europe since the 1950s. The terrain and general growing conditions in Greece give the fruit so much depth of flavour that it’s unlike anything you’d find in a supermarket here. The simple combination of intensely flavoured fruit and pure mountain spring water with light carbonation is a winning formula that’s been a firm favourite overseas for decades. In fact LOUX Orange has been the number 1 soft drink in Greece for years.

Now LOUX has launched the Plus N Light range —a long name for a healthier option —where they’ve taken the three most popular varieties from the classic range, tweaked the recipe a little and come up with a certified LOW GI soft drink that is suitable for diabetics and anyone else concerned about kilojoules, plus it has added Vitamin C! It maintains all the characteristic sweet and sour appeal of the original range, without any artificial sweeteners. PNL has 60% less calories than the classic style, so now there’s a soft drink for everyone.

How many products in the range?

There are two products, LOUX Classic and LOUX Plus N Light.

How many SKUs per product?

LOUX Classic has five SKUs here in Australia: Orange, Lemon, Cola, Sour Cherry and Gazoza LOUX PNL has three: Orange, Lemon and Cola.

What are the pack options?

12 x 250ml

What is the product size/are multiple sizes available?

All LOUX sodas come in 250ml glass bottles.

12 August/September 2020 | C&I | www.c-store.com.au

RRP? $1.90 for 12 pack for $19.99 What drove this NPD?

Olympian Products was established to bring the best of healthy convenience food and beverage from overseas to Australia. Greece offers some of the best products in Europe which, apart from fetta cheese, haven’t been given the recognition they deserve in Australia, so it made sense to me to start there. LOUX is such a standout product there was already strong demand for it here.

Which customer segment is this product aimed at?

LOUX Classic appeals to all segments, while LOUX PNL is especially for those with health or dietary considerations who’d still like to enjoy a refreshing fizzy drink now and then.

Will it bring a new customer base into the store?

Definitely. Once people try LOUX they’ll understand why it is so popular overseas. We struggle to keep up with demand sometimes but supply is constant. LOUX is one of the leading carbonated soft drinks in Europe where it is valued for being a healthier option and for its delicious taste.

Who is/are the major wholesaler/s (so retailers know who to contact/where to buy from)

Olympian Products and Distribution, SFD (Sydney Freezers), Mosman Futures, WholeFoods, Miloway

Any trade marketing?

We’re focusing on Trade for now. C&I has been working well for us in generating awareness among the buyers.

LOUX, the best-selling soft drink in Greece, is made from crystal clear natural spring water and real juice. Flavours include Orange, Lemon, Sour Cherry, Gazoza (Soda) and Cola.

NEW LOUX Plus N Light is a diabetic-friendly, certified LOW GI soft drink. Perfect for consumers seeking a healthy lifestyle. LOUX Plus N Light maintains all the sweet and sour appeal of the classic soda, with 60% less calories.

Packaging Type

Size

Units Per Case

Cases Per Pallet

Glass Bottles

250mL

12

180

Glass Bottles

250mL

6x4

108

Distributed by Olympian Products & Distribution Call: 1800 413 711 | email: sales@olympianproducts.com

E H T G N I T F I L E R ’ E !

W E M A G R U O V A FL

RY

ATEGO C Y R U O V THE SA N I T S E R G INTE N I ES N I S A A T H N C I R A U M P KEY TO PULSE S M I I Y G T N E I I V R I VA AND DR

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Inspired by Four’N Twenty ambassador and Philadelphia 76ers 6ers basketball superstar Ben Simmons, it’s the classic taste of 100% 00% Australian beef and onion, topped with a delicious Philly cheesesteak style cheese sauce, wrapped in golden pastry.

Chicken is one of the most popular Australian meal choices, with most Australians eating chicken twice or more each week week.1 Four’N Twenty introduces the new Traveller Chicken & Vegetable to the fastest growing format within hot on-the-go savouries,2 making it the perfect addition to the core range in the warmer. Launches in-market October 2020.

FOR MORE INFORMATION CALL YOUR PATTIES REPRESENTATIVE ON 1800 650 069 OR EMAIL INFO@PATTIES.COM.AU PATTIES CODE

DESCRIPTION

CARTON CONFIGURATION

APN

TUN

1000542

FOUR’N TWENTY TRAVELLER PHILLY CHEESESTEAK

24 x 160G

9311008005425

19311008005422

1100296

NEW FOUR’N TWENTY TRAVELLER CHICKEN & VEGETABLE

24 x 160G

9356335000590

19356335000597

Sources 1Official statistics from the Australian Bureau of Agricultural and Resource Economics (ABARE), supplemented by a nationally-representative survey of 1,000 people to ascertain buying habits, and preferences October 2019 2National Convenience data dollar growth Vs YA to May 2020

N I s e l a s G N I V I R . .

D . r S e U b PL o t c O & t s u g u a

WITH AN EXCITING

AUGUST

Conditions apply, see fourntwenty.com.au/fntmerch. Starts: 1/10/20. Ends: 11:59pm AEST 31/10/20, or when 1,500 valid claims are received, whichever is first to occur. Limit 1 entry p/transaction; Retain receipt/s. Gift: Four N Twenty mini plush footy valued at $9.99. Promoter: Patties Foods Pty Ltd of Level 2, 1 Joseph Avenue, Mentone, VIC 3194. ABN 62 007 157 182. Permit: XXXXXXX

MERCH GIVEAWAY!

OFFICIAL PIE OF THE

PURCHASE ANY TWO FOUR’N TWENTY PRODUCTS, GO TO FOURNTWENTY.COM.AU/FNTMERCH TO REDEEM.

OCTOBER

ENSURE YOUR WARMERS ARE STOCKED AND POS DISPLAYED TO DRIVE AWARENESS AND INCREASE SALES!

VALU E AT D

9.99

$

DURING THE MONTHS OF AUGUST & OCTOBER, CONSUMERS PURCHASE ANY TWO FOUR’N TWENTY PRODUCTS FROM ANY P&C OUTLET AND REDEEM AT FOURNTWENTY.COM.AU/FNTMERCH Conditions apply, see fourntwenty.com.au/fntmerch. Starts: 1/8/20. Ends: 11:59pm AEST 31/8/20, or when 1,500 valid claims are received, whichever is first to occur. Limit 1 entry p/transaction; Retain receipt/s.

Gift: Four N Twenty socks valued at $9.99. Promoter: Patties Foods Pty Ltd of Level 2, 1 Joseph Avenue, Mentone, VIC 3194. ABN 62 007 157 182. Permit: SA T20/715.

PRODUCT RANGING

Four’N Twenty Meat Free Pie What makes it such a great product/what’s the key selling point?

The plant-based trend continues to grow in Australia, with more Aussies than ever reducing their meat intake. Consumers are also increasingly looking for more vegetarian options. The introduction of our first-ever Meat Free pie, made from high quality plant-based ingredients, means that even more Australians can enjoy the great Four’N Twenty taste, and marks an exciting milestone for the brand.

How many products in the range?

Four’N Twenty’s first ever Meat Free Pie joins beloved options including the Classic Meat Pie, our Traveller range and premium products, such as the Chunky Angus pies.

How many SKUs per product?

Our Four’N Twenty Meat Free Pie is the first in the range and we’re looking to expand in the coming months!

What are the pack options?

Our Meat Free Pie is available as a 175g single-serve product, or in a pack of four.

Petrol and convenience stores stock Four’N Twenty Meat Free pies hot and ready to eat for a delicious on-the-go meal option.

What is the product size/are multiple sizes available?

Single serve pies are available at petrol and convenience stores and Coles supermarkets. Four-packs are available at Woolworths and selected independent supermarkets.

RRP?

Our single serve Meat Free Pie RRP ranges from $3.50 in supermarket freezers to $5.00 as a ready to eat offer in P&C outlets. The RRP for the 4-pack is $9.50.

16 August/September 2020 | C&I | www.c-store.com.au

What drove this NPD?

We invest in consumer insights to ensure we’re delivering insight-led innovation and evolving with cultural trends and consumer behaviours.

We’ve seen the plant-based trend continue to gain momentum in the frozen category, as more consumers look to expand their choices.

We ensure that the much-loved Australian pie continues to evolve, reflecting changing cultural trends and consumer needs. With the launch of our Meat Free Pie, there’s now a Four’N Twenty for all Australians to enjoy, whether you are vegetarian or simply looking to reduce your meat intake without compromising on taste.

Which customer segment is this product aimed at?

Meat eaters, meat reducers, vegetarians, flexitarians and pie lovers – the Meat Free Pie is delicious and will cater to all tastes.

Will it bring a new customer base into the store?

Yes – we are continually developing our products to appeal to even more Australians. Four’N Twenty’s Meat Free pies have already exceeded sales expectations and generated great excitement from customers purchasing in store and discussing them on social media.

Who is/are the major wholesaler/s

Four’N Twenty Meat Free pies are available through major distributors.

Will there be any promotion in store? And if so, what will this be?

Four’N Twenty will be running exciting promotions through August and October, giving consumers a chance to get their hands on limited edition Four’N Twenty merchandise. This will be supported with point of sale instore and a strong social media campaign.

We’re also continuing to support the launch of Four’N Twenty’s Meat Free pie with point of sale and promotions to drive awareness of the new range.

PRODUCT RANGING

Snack Brands Tasty Delights NEW KETTLE FLAT BREAD CRACKERS What makes it such a great product?

Kettle Flat Bread Crackers are 100% natural and have no artificial colours or flavours.

How many products are in the range?

They are available in two popular flavours: Burnt Fig and Sea Salt.

THE NATURAL CRACKER CO. CRISPY CRACKERS FARMHOUSE CHEDDAR What makes it such a great product?

At the Natural Cracker Co., we use absolutely nothing artificial – no artificial colours, flavours or added preservatives. They are 100% natural with no added MSG, are Non GMO and vegetarian friendly.

NEW LIMITED EDITION CHEEZELS CHILLI CHEESE What makes it such a great product?

They are irresistible. After just one bite you remember that the big Cheeze always knows how to bring the chilli cheese – flavoured fun to the party.

They are baked not fried, have no added colours of preservatives, are gluten free and made with corn and rice and proudly Australian made.

NEW THINS LIMITED EDITION FLAVOUR CHIPOTLE SALSA What makes it such a great product?

The Chipotle Salsa has a little bit of heat from the Chipotle’s Chilli, combined

with tomato salsa flavour to delight your taste buds. They are proudly Australian made, vegan and vegetarian friendly, gluten free and have no artificial colours or flavours.

NEW TYRRELL'S CRINKLY CRISPS RANGE What makes it such a great product?

They are made with the finest Australian potatoes, complete with jackets, sliced with deep ridges and slow-cooked three times over for a very crunchy, crinkly crisp.

What flavours are available in the range?

Mature Cheddar & Chives, Sea Salt & Vinegar and Sea Salt & Vinegar, which are Vegan Friendly (cooked in sunflower oil). Both flavours are gluten free and endorsed by Coeliac Australia, have no artificial colours, flavours, GMO ingredients, added preservatives or MSG and are made in a nut-free facility.

They are also Australian made.

PRODUCT RANGING

Safetouch Anti-Pathogenic Tape

What makes it such a great product/what’s the key selling point?

Safe+Touch is an antipathogenic adhesive, a bit similar in form to Contact, which applies to surfaces to provide a barrier against infection. The tape is effective against 99.9% of bacteria and rejuvenates under light. It’s non-toxic and removes easily without leaving residue.

Safe+Touch can be applied to mobile phones, desks, light switches, trolleys… any surface really, to protect against the transmission of bacteria.

For example, it has recently been installed on every touchscreen kiosk in all of Korea’s 14 airports.

How many products in the range?

The initial range includes rolls, light switch covers, mobile phone and touchscreen protectors and desk mats.

How many SKUs per product?

Eight SKUs currently, with more being developed. However the roll can be cut to size for most surfaces.

What are the pack options?

Three tape length rolls and light switch covers.

What product sizes are available?

Multiple sizes are available.

18 August/September 2020 | C&I | www.c-store.com.au

RRP?

Varies depending on pack option.

What drove this NPD?

An increasing awareness of our exposure to communicable bacteria from touching surfaces. It’s estimated 60% of infections are transmitted by hand.

Which customer segment is this product aimed at?

The applications are so broad that Safe+Touch is relevant to all segments.

Will it bring a new customer base into the store?

Yes, because it provides an alternative to cleaning solutions. Safe+Touch has excellent durability and doesn’t require disinfection as it renews under exposure to light, so installing Safe+Touch will eliminate a great deal of ongoing labour and materials expense.

Who is/are the major wholesaler/s?

It’s brand new to market and available directly through VCM, who is our distributor.

Any trade marketing?

We’re focusing on trade promotion through our socials and print advertising for now, with other ATL to follow.

SafeTouch Anti-Pathogenic Tape prevents transmission of bacteria. The unique sterilisation process kills microbes on contact and returns to its original state, so it can be used over and over again without loss of efficacy.

The non-toxic patented Tape is easily applied and prevents cross infection against 99.9% of bacteria.

Applies to all surfaces

Prevents cross-infection by killing 99.99% of bacteria

Non-toxic

Easy to use

Semi-permanent

Made from 100% natural antimicrobial material

Self-adhesive and removed without leaving residue

Excellent durability and persistency

The endless applications include door/drawer handles, table tops, hand rails, light switches, mobile phone and computer screens, touch screens, etc. making it ideal for retail, hospitality, health, aged care, educational and child minding environments.

SafeTouch Anti-Pathogenic products include desk shields, desk mats, light switch covers, face mask cases, and rolls in transparent, non-transparent and child-friendly designs.

Imported by Olympian Products and distributed by VCM E: enquiries@vcmedia.net.au or call 0405 517 115

PRODUCT RANGING

Mrs Mac's Plant Based Range

What makes it such a great product/what’s the key selling point?

Mrs Mac’s is excited to launch a plant-based range designed to offer health conscious consumers tasty and convenient hot food options. The range includes exciting plant based flavours and targets the growing segment of consumers seeking meat alternatives across on the go and retail channels.

How many products in the range?

There are two products in the range: a Smokey BBQ Jackfruit Pie and a Black Bean & Chipotle Burrito Roll.

How many SKUs per product?

The Smokey BBQ Jackfruit Pie and Black Bean and Chipotle Burrito Roll are available in heat-in-bag and unbaked formats.

What are the pack options?

The pie filling includes jackfruit that has been slow cooked in a delicious smokey BBQ sauce. Jackfruit is gaining huge popularity amongst plant-based consumers. The reason for its appeal is when it’s slow cooked, jackfruit flakes just like meat and it also infuses the flavours of the sauce, just like meat. We are seeing more and more chefs and a number of QSRs utilising jackfruit as a plant-based alternative to pulled pork in tacos and curry dishes. Besides being a tasty plant based option, jackfruit has significant nutritional benefits, making it an appealing option to health conscious consumers.

The other product in the Mrs Mac’s range is the Mexican inspired Burrito Roll. This product capitalises on the growing trend in Mexican cuisine and combines black bean, sweet potato, capsicum, corn and a sprinkle of chipotle chilli to give it an authentic flavour. The Burrito Roll is an exciting addition to the hot food category and ideal for on the go consumers looking for tasty plant-based options.

What is the product size/are multiple sizes available?

Baked options are: Smokey BBQ Jackfruit Pie 175g and Black Bean & Chipotle Burrito Roll 140g. The Unbaked options are Smokey BBQ Jackfruit Pie 200g and Black Bean & Chipotle Burrito 160g.

RRP?

$5-$6. Research shows plant based consumers are premium shoppers.

Insights show if the plant-based offer is appealing and meets their needs in terms of taste and health, their basket size value is above that of a traditional shopper.

20 August/September 2020 | C&I | www.c-store.com.au

What drove this NPD?

Consumer insights show health conscious consumers believe the hot food category isn’t serving their needs in terms of taste and health requirements. Recent innovation in the category has failed to engage these consumers and this has led the Mrs Mac’s team to design a plantbased offer that fills this gap with an innovative range designed to recruit new shoppers into the category.

The R&D team at Mrs Mac’s has undertaken extensive research to identify the emerging trends in plant-based and through the product development stage the Smokey BBQ Jackfruit Pie and Black Bean & Chipotle Burrito Roll emerged as the perfect offer to excite plant-based consumers.

Which customer segment is this product aimed at?

The plant based range developed by Mrs Mac’s targets health conscious consumers, particularly those under 40 (Millennials and Gen Z) who place high importance on taste and health. Plant-based consumption is growing quickly amongst these segments as they continue to increase plant-based foods in their diet and limit meat consumption.

Will it bring a new customer base into the store?

The plant-based range developed by Mrs Mac’s is aimed at engaging a new shopper into the hot food category. At the moment, these consumers are not engaged in the category because of their belief it’s filled with unhealthy options. However, the offer developed by Mrs Mac’s is about breaking down those barriers to engage a new shopper with a range that connects to their key needs of taste and health. This represents a great opportunity for retailers who can leverage the unique offer to recruit health conscious consumers and deliver incremental growth by increasing the basket size of these shoppers.

Who is/are the major wholesaler/s?

These products are available from all major food distributors.

Will there be any promotion in store?

The Mrs Mac’s plant-based range will be supported with a significant above the line campaign and in-store support. The media campaign will commence in October, in line with the launch in store. The team have also developed point of sale materials that can be activated pre and in-store to build awareness and drive conversion with shoppers.

PRODUCT RANGING

August/September 2020 | C&I | www.c-store.com.au 21

PRODUCT RANGING

Mrs Mac's Special Batch Range What makes it such a great product?

Mrs Mac’s is excited to launch our Special Batch range. It's a premium range of gourmet pies and sausage rolls that have been developed with clean recipes containing no artificial flavours or colours.

How many products are in the range?

There are five products in the range. They include: • Slow Cooked Beef Pie • Chicken Leek & Mushroom Pie • Butter Chicken Pie • Gourmet Beef Roll • Spinach & Feta Roll

How many SKUs per product?

The range includes three gourmet pies and two gourmet sausage rolls.

What are the pack options?

The entire range is heat in bag format, making it ideal for the hot food category. The range includes lunch and snacking options.

What product sizes are available?

• Slow Cooked Beef Pie 175g • Chicken Leek & Mushroom Pie 175g • Butter Chicken Pie 175g

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• Gourmet Beef Roll 160g • Spinach & Feta Roll 100g

RRP? $4-$5 What drove this NPD?

Consumers’ food expectations have increased, with a growing demand for high quality ingredients, gourmet flavours and clean recipes containing no artificial flavours or colours. Mrs Mac’s has developed the Special Batch range to capitalise on this growing trend and provide customers with hot food options that meet these needs.

Which customer segment is this product aimed at?

Targeting on-the-go consumers who are seeking tasty lunch and snacking options, who are mindful of avoiding foods with nasties such as artificial flavours or colours.

Will it bring a new customer base into the store?

The new range is aimed at trading up existing category shoppers with this new premium offer. Mrs Mac’s Special Batch is unique within the hot food category and an appealing option for on-the-go consumers.

Who is/are the major wholesaler/s ?

These products are available from all major food distributors.

PRODUCT RANGING

Give in to your fillings!

What makes it such a great product/ what’s the key selling point?

Australia’s number one chocolate bar brand in Australian convenience*, KitKat, has two new bars set to excite fans. Both flavours also feature new look vertical packaging and are available nationwide.

How many products in the range?

The delicious multi-texture creations feature two mainstream flavours with a twist. The first KitKat Mint Cookie Fudge, features crispy wafer fingers topped with mint fudge and cookie pieces covered in smooth milk chocolate. The second, KitKat Gooey Caramel, has crispy wafer fingers topped with gooey caramel, covered in deliciously smooth milk chocolate.

RRP? Both bars retail for RRP $2. *AC Nielsen Australia Convenience Year 2019

Gold just got Chunky!

What makes it such a great product/what’s the key selling point?

Capitalising on the success of KitKat Gold that consumers know and love, introducing new KitKat Chunky Gold Krisp. Designed for those that like to add a little excitement to their break, each bar contains three layers of crisp wafer, topped with gold choc and waffle pieces, all on a gold choc base.

Pack size? It comes in a 45g bar.

RRP? $2 Which customer segment is this product aimed at?

KitKat Gold has played a very important role for KitKat, by bringing new users into the brand and category, as it appeals to a different demographic versus other core SKUs.

Will it bring a new customer base into the store?

KitKat is the #1 chocolate brand in the Australian convenience market* and the Chunky sub brand has been critical to this, growing +12.5%*. New lines 24 August/September 2020 | C&I | www.c-store.com.au

play a crucial role in driving growth of core SKUs, with the 2019 NPD KitKat Chunky Cookie Dough being the 11th largest medium bar in terms of value*, while KitKat Chunky 50g grew +26.0%*.

What drove this NPD?

KitKat Gold four finger bar played a very important role in our strategy through bringing new users into the brand and category and appealing to a different demographic vs. our other core SKUs.

What activations do you have planned?

Available nationally, the product will be available mid-July with activation kicking off in convenience from August 2020.

Will there be any in store promotion and/or trade marketing?

Yes. The launch is supported by an extensive out of home campaign to drive awareness through mass reach, while a compelling social campaign will further drive excitement of the NPD. PR will also help to drive engagement and talkability.

PRODUCT RANGING

Best of both Whirls!

What makes it such a great product/what’s the key selling point?

Enjoy the best of both worlds with Milkybar Whirl; a deliciously creamy bar from the leading white choco brand in Australia*, now with a swirl of smooth milk chocolate.

New Milkybar Whirl is the perfect balance between milk and white chocolate; providing a twist on the original white chocolate your shoppers know and love!

Will it bring a new customer base into the store?

It generates incremental growth by increasing current milk chocolate shoppers’ repertoire to trial white chocolate.

Pack size? It comes in a 45g bar.

RRP? It retails for $2. *AC Nielsen Australian Combined Grocery/Convenience database MAT 26/01/2020

Allen’s Flavoured Milk Bottles What makes it such a great product?

What do you get when you bring together Australia’s #1 lolly brand* with one of Australia’s favourite flavoured milk brands? ALLEN’S is very excited about our latest collaboration with OAK milk. Brand partnerships help differentiate and modernise brands, and ALLEN’S has a strong record of stretching fun with exciting collaborations; including the popular Inspired by Peter’s Frosty Fruit and Drumstick ranges.

How many products in the range?

Launching in two Inspired by Oak flavours, ALLEN’S Flavoured Milk Bottles (OAK strawberry, OAK malt and OAK chocolate), as well ALLEN’S Iced

Coffee Milk Bottles, we are sure this will be a hit with convenience shoppers given the strength of the brands in the channel. Both will be available nationally in store from August 2020.

Pack size? Both flavours come in 170g packs.

Will there be any marketing and promotion in store?

The launch will be supported with above the line media support to drive awareness with high engaging comms. A strong digital campaign will drive engagement as well as in store activation to drive visibility. *Source: AC Nielsen Australia Convenience MAT to 21/06/2020

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PRODUCT RANGING

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PRODUCT RANGING

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PRODUCT RANGING

The Outback Pie Co's new Mega Brekky Pie in the convenience channel What makes it such a great product/what’s the key selling point?

The new Mega Brekky Pie from The Outback Pie Co. is a massive 310g eat that — hands down, beats every other hot grab-and-go breakfast offer on the market. When comparing it to other breakfast pie offers, there just simply isn’t anything like it. The Outback Pie Co. has done something special here by using ingredients that tower over competitors. Rather than simply trying to dress up a quiche and claim it as a breakfast offer, the Mega Brekky Pie is actually made with authentic breakfast ingredients including a large farm fresh, hand cracked egg, real bacon pieces, crunchy mini hash browns and melted cheddar cheese. This all sits on top of a delicious high quality beef filling. This combination of real ingredients gives customers a genuine on the go breakfast experience, which until now hasn’t been attainable through P&C pie offers. This means convenience store owners can now confidently deliver a truly compelling breakfast offer to rival the major drive through fast food chains.

What drove this NPD?

Milo Gaffney, Managing Director of The Outback Pie Co., explained that pie manufacturers have been trying to get the all important breakfast offer right in the convenience channel for a long time, but acknowledges that every company has fallen short. “I think the larger manufacturers are constrained in how they’re able to physically manufacture products. We’re not. So, developing the product was actually very easy. We had the capability to simply put together genuine breakfast ingredients that consumers like to eat. By focussing on what we should make, rather than what’s simply easy to make, we’ve created a genuine convenience breakfast offer that stands head and shoulders above the rest.”

How many products in the range?

Presently, there is only one flavour variant of the Mega Brekky Pie. The early success of this line has given rise to a second variant due for introduction later in the year.

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What are the pack options?

The Mega Brekky Pie comes as a fully wrapped, pre-baked product that simply requires oven reheating or pre-hold baking. This provides operators with ease of handling and a product that will last several hours in a pie warmer.

To improve their hot food displays, some operators opt to remove the product from its wrap, displaying it in a naked format. When this is done, the product looks amazing. It’s visibly both striking and considerably larger that all other pies in the display. The product’s visual appeal is unparalleled and generates immediate interest and trial.

What is the product size/are multiple sizes available?

The product is 310g net and comes in a carton of eight. Being considerably larger than standard pies and manufactured from high quality ingredients, convenience retailers are able to charge a premium, driving more profit in what has become a challenging economic period.

Who is/are the major wholesalers?

The product is currently being rolled out to major food service distributors, with in-store marketing material being available to all stores who sell the Mega Brekky Pie. All supply enquires should be directed to The Outback Pie Co. via email or phone. For information and sales enquiries contact The Outback Pie Co. at info@outbackpieco.com.au, (07) 4774 6889 or visit www.outbackpieco.com.au.

PRODUCT RANGING

Fuse Audio and Power Accessories What makes it such a great product/what’s the key selling point?

Fuse is more than just a brand, it’s an experience.

Ignite your ears with the Fuse lifestyle range of audio and power accessories designed for the 9-5 commuters, tradies, the nomad travelers, the busy students and everyone in between. Ignited back in 2014, Fuse has evolved with the technology as quickly as the younger generations adopt it.

Offering a range of wireless Bluetooth accessories including speakers, power banks, inner-ear and over-ear headphones, Fuse will make sure you take the music wherever you go.

The Audio category has grown by +46%* on in the six months ending June 2020. Source: IRI Australia, 6 months ending June 2020.

How many products in the range?

The Fuse range is made up of audio accessories, with a total of 18 SKUs. This summer, we are launching some new SKUs, which will continue to drive this high growth category. These include: • Brand new Android style True Wireless Headphones at $40 RRP. • Addition of rose gold and space grey to the best selling white Airbudz.

• A dual Bluetooth speaker set at $30 RRP, where you link both speakers to your device for a surround sound experience.

What are the pack options?

Audio is a very personal thing, so the Fuse range caters to all consumer types. The options include traditional wired headphones – both in-ear and over head, Bluetooth headphones, True Wireless style Pods and portable Bluetooth speakers.

RRP?

A consumer can buy a basic in-ear set of headphones for $10, while a set of True Wireless AirBudz is $40. The Airbudz offer is still relatively new, which delivered over $4 million in retail sales in the first six months of launch.

This was the number one NPD item and is still trending the number one performing SKU in the range.

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Which customer segment is this product aimed at?

Working from home? Fuse can help you work productively at home and stay in touch with all of team online all while sounding crystal clear.

Heading to work? The city can be a busy place, hustling and bustling with the sounds of transit, construction and everyday city life. Ignite your ears and escape to your audio destination of choice with our selection of Fuse audio accessories, designed for the ultimate aural experience while commuting on-the-go.

Off to School? Take a break from academic focus and transport your thoughts through sound to your destination of choice. Enjoy a little Hip Hop to help you relax? With Fuse audio accessories whatever your sound of choice, Fuse will ignite your ears and keep you powered.

Gearing up to travel? It’s definitely not as fun when you can’t take the music with you… keep yourself occupied on those lengthy layovers, long flights and tedious transit stops with Fuse Audio accessories, your perfect travel companion.

Who is/are the major wholesaler/s?

Pacific Optics is the manufacturer and brand owner of Fuse Accessories.

This is one of the many market leading brands supplied by Pacific Optics, so it’s as easy as talking to us to organize a personalized in-store visit to help tailor a range to your needs. Simply call 1300 237 425 or email orders@ pacificoptics.com.

Will there be any in-store marketing?

Promotion in store will be focused on showcasing innovation over the traditional summer travel period. This will be executed through a combination of high impulse display units, targeted at both the front counter to capitalise on the impulsive purchase behavior in this category, as well as in pre-packed off location offers aimed at maximizing the potential upsell opportunities.

Want to know more about the Fuse brand, check it out online at https:// www.fuseaudio.com.au/.

PRODUCT RANGING

Big Rig Outfitters and HeatMax lead workwear safety in P&C What makes it such a great product/what’s the key selling point?

The importance of workplace safety and hazard management in Australia is paramount. Accessibility to worksafe wear, safety products and apparel to get your customers refreshed and on their way, provides you with a great opportunity to add incremental sales into your shop offer.

Convenience comes into its own where there is 24/7 accessibility for consumers. Having products like these available at midnight or 4am is what satisfies consumer demand when they need it now.

How many products in the range?

There are over 100 products in the complete range, however understanding your customers’ needs is the first step in developing the offer you need for your store. The best approach is to talk with your local representative who will be able to share tailored planogram examples for you based on what type of store and consumer profile you have. It could be as small as half a bay to two full bays.

What drove this NPD?

This range was developed to cater for the increasing consumer need to have access to high-vis wear, safety products and undergarments available 24/7.

The Big Rig Outfitters brand was designed with the modern tradie in mind, whilst the HeatMax sock range was built to provide the ultimate warmth or coolness for your feet.

Which customer segment is this product aimed at?

Customer segment is on the go tradies, truck drivers, delivery drivers across all industries – so the audience is significant.

Will it bring a new customer base into the store?

Once this customer segment knows that you range this type of product that can help them out in any situation, it will absolutely deliver repeat sales for you.

Who is/are the major wholesaler/s?

In each of the sub segments within workwear, the most popular size options are available, so there is choice for everyone. Within the socks segment, there are both mens and ladies ranges available.

Pacific Optics is the exclusive distributor of this range in petrol and convenience. This is one of the many market leading offers supplied by Pacific Optics, so it’s as easy as talking to us to organize a personalized in-store visit so they can help you tailor a range to your needs. Simply call 1300 237 425 or email orders@pacificoptics.com.

RRP?

Will there be any promotion in store? And if so, what will this be?

What is the product size/are multiple sizes available?

Workwear items available in the range start from as little as $9.99 for everyday items, up to $21.99.

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This range is being marketed in store through high impact point of sale material to create a category home.