AR issuu example

APPLIANCE

NOW IN ITS 21ST YEAR

Air-Conditioning ENERGY EFFICIENCY IS TOP PRIORITY

Christmas TOP PRODUCTS ON THIS YEAR’S WISH LIST

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// SEPTEMBER 2017

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Fans and Portable Cooling

WHY MULTI-FUNCTIONALITY IS MORE IMPORTANT THAN EVER

Barbecues and Alfresco OUTDOOR KITCHEN GAINS ITS OWN IDENTITY

EDITORIAL AR

Prepare to enter the Amazon jungle

Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852

With Amazon now included within almost every conversation in the lead-up to an imminent pre-Christmas launch, it is important to understand what is driving the interest among consumers.

Research recently released show that almost two-thirds of consumers are worried that Amazon will be a threat to their local retailers, but regardless of this almost half of all consumers are expected to embrace the new player by shopping with Amazon when they do launch.

It will come as no surprise that it is the younger, less loyal consumer that it most excited about Amazon’s launch.

While same day delivery is the most important feature for 50 per cent of all consumers, this jumps to 69 per cent for consumers aged 18-24.

In addition to this three hour delivery is now preferred by 1 in 5 shoppers and a third are prepared to pay for this service.

A lot of media commentary has been analysing the recent JB Hi-Fi full year results. Interestingly, the products that are driving JB Hi-Fi’s recent 10 per cent sales growth to over $4.1 billion have been very portable items – phones, drones, cameras, juicers, coffee machines, but they are also very easy to ship using the Amazon model. It is estimated that 44 per cent of Amazon’s local sales will come from the consumer electronics category.

Online orders only represent 3.8 per cent of total sales at JB Hi-Fi, but this has increased by 38.4 per cent over the last 12 months.

Speaking with locally based executives that have seen Amazon invade other markets, the message is remarkably consistent.

Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Adrian Tipper Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

Average Net Distribution per Issue: 5,524 AMAA/CAB Yearly Audit Period ending 31st March 2017.

The first thing they say is not to panic, but develop a very clear strategy of differentiation that revolves around servicing your customer base and focusing on core competencies. One of the key trends is that good service continues to deliver repeat business.

The second thing they clearly state is not to fight on the Amazon turf by trying to be the cheapest in terms of cost of goods or fulfillment.

While trends globally show that consumers like visiting Amazon for product reviews and this is a key driver for traffic, bricks and mortar stores benefit from targeting premium products and price points which is best demonstrated by the rollout and fit outs of the Winning Appliances stores where some brands are paying $250,000 on cabinetry alone to deliver high-end finishes and positioning.

Ultimately are you engaging your customers and servicing them so well that they won’t want to go anywhere else? Are you giving them advice or an experience that they want to come back and enjoy or possibly refer to a friend or colleague? It even comes down to being just as polite to someone who calls your store, as walking through the door – as they are now both motivated purchasers.

It is the dissatisfied consumer that will breathe life into the online channel and this will be decided by incompetent or competent retailers.

Editorial Director James Wells

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[ON THE COVER]

BREVILLE TAKES ESPRESSO MACHINE DESIGN TO THE NEXT LEVEL

Front Cover Appliance Retailer Sep 2017_A4_A17 FA.indd 1

Making cafe quality coffee is simpler than ever with the Oracle Touch fully automatic coffee machine. With a ‘swipe and select’ touch screen interface, choose from five café favourites including espresso, long black, latte, flat white, cappuccino, or textured milk for hot chocolate.

Recipient of a 2017 Red Dot design award and Australian Good Design Award, the Oracle Touch takes out the guesswork with auto grind, dose and tamp pressure, and temperature control. Automatic steam texturing technology creates micro-foam milk, which is critical for well-balanced flavour. Users can personalise coffee strength, milk texture or temperature.

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7/8/17 5:21 pm

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Breville Juice Fountain Cold BJE430

VOLUME 23 / ISSUE #07

IN THIS ISSUE EDITORS NOTE

03

Small in size but big in potential

Breville’s market strategy gets a shake-up

NEWS

06

Harvey Norman completes restructure; Amazon ramps up recruitment

A world-first concept in conjunction with Bing Lee

08

Whirlpool expands marketing team; Catch Group moves into bricks-and-mortar

With two new appointments; To complement online offering

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Camberwell Electrics 65 years on

Co-owner makes decision to retire

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Inside Winning Appliances Fortitude Valley

Official opening launch event

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Samsung brings a true cinematic experience to Australian lounge rooms

Striving to bring the very best in picture and sound Dyson Pure Cool Link

FIVE MINUTES WITH…

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Q&A with two industry veterans

Con Tsoutouras from Spartan Electrical and Phillip Perham from Fujitsu General

AIR CONDITIONING FEATURE

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An outlook on the category Efficiency at the forefront

Key trends in the market

Hot weather conditions drive larger spend

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Latest air conditioners on the shop floor

Units get smart and connected

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A closer look at features and benefits

Fujitsu General Lifestyle Series, Mitsubishi Heavy Industries Bronte Series, among others

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From a retail perspective

Retailer confirms energy efficiency and noise levels are main purchase influencers

FANS FEATURE

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Key trends in the market

It must be stylish and save time

Latest Christmas gifts on the shop floor

From coffee machines and kettles to irons and shavers

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A closer look at features and benefits

Kenwood kFlex, Tefal MultiCook & Grain, among others

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From a retail perspective

Key factors include brand loyalty, style and feature set

BARBECUES FEATURE

50

An outlook on the category

Interest in charcoal cooking grows

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Key trends in the market

Alfresco no longer an after-thought

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Latest barbecues on the shop floor

A-grade rangehoods complement high power barbecues

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Cashback and chance to win mini getaway

An outlook on the category Style plays a big part

Key trends in the market

Multi-function features fulfil year round needs

Latest fans on the shop floor

Air purifiers, portable air conditioners and fans

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A closer look at features and benefits

Dyson Pure Hot+Cool Link, De’Longhi Portable Air Conditioner, among others

CHRISTMAS FEATURE

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An outlook on the category Consumers not shy to splurge

A closer look at features and benefits

ILVE Built-In Gas BBQ and Capital BuiltIn BBQ

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Promotions to push sales

WHAT’S HOT

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Pick of the crop

Breville Smart Rice Box, Panasonic French Door Refrigerator, and more

RETAIL RULES

58

The rise of third party reviews

Opportunities for retailers to provide shoppers with more information in-store www.applianceretailer.com.au

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AR NEWS

Amazon US fulfilment centre

Amazon Australia prepares fulfilment centre and appoints country manager

BY EMILY BENCIC

Amazon will create hundreds of new jobs with the opening of its first Australian fulfilment centre in Dandenong South, Victoria. The retailer will begin recruiting immediately for a range of roles, including operations managers, pickers, packers, systems technicians, and HR specialists.

Amazon recently announced its intention to bring a retail offering to Australia and the opening of this 24,000 square metre fulfilment centre is an integral early step in the move towards that goal.

Amazon director of operations for Australia, Robert Bruce said, “We

are thrilled to be creating hundreds of new roles in Dandenong South. This is just the start. Over time, we will bring thousands of new jobs to Australia and millions of dollars of investment as well as opening up the opportunity for thousands of Australian businesses to sell at home and abroad through Amazon Marketplace.”

The new centre is located in the Pellicano’s M2 Industry Park in Dandenong South, providing easy access to the South Gippsland Highway, Monash Highway and Eastlink. The building is also in close proximity to a wide range of amenities for employees. The lease of the centre

Harvey Norman completes GM restructure Harvey Norman has finalised the restructure of its GM roles with Haydon Myers moving from head office to become the electrical franchisee at the Caringbah store in Sydney’s southern shire.

Myers was appointed general manager - home appliances in March 2012 and according to Harvey Norman executive director, David Ackery, he will be an excellent franchisee.

“Haydon has been talking to me about franchise opportunities for over a year,” Ackery told Appliance Retailer in an exclusive interview.

“We were waiting for the right opportunity and he became the electrical franchisee at the Caringbah store on 1 August, 2017.

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Appliance Retailer September 2017

was facilitated by CBRE’s Industrial & Logistics business.

“This new fulfilment centre will stock hundreds of thousands of products which will be available for delivery to customers across Australia when we launch our retail offering. We will be focusing on offering our Australian customers low prices on a great selection of products and can’t wait to get started,” Bruce added.

Amazon director of consumables for Germany, Rocco Braeuniger will move to the role of country manager for Amazon Australia in the coming months. He joined Amazon in 2006 and has held a variety of positions during his 11 years at the company.

BY JAMES WELLS

“Haydon has been replaced in the role of general manager - home appliances, by Lachlan Roach who was most recently a franchisee at Campbelltown and prior to this he was electrical franchisee in Dubbo. Lachlan is a star performer within our business and brings to the role an understanding of the metropolitan and regional dynamics of our business,” Ackery said.

The latest staff movements follow the recent shift by Rob Nelson from the role of general manager - AV, to become the new proprietor of the Castle Hill store in Sydney. Nelson has been replaced by Ajay Calpakham, who has been a Harvey Norman proprietor for more than 20 years.

Harvey Norman's Haydon Myers

2nds World management shake-up

BY EMILY BENCIC

2nds World managing Winning Appliances. Tony director, Peter Hammerman Hamamdjian will remain has announced a restructure in his buying role, taking within his management on extra responsibilities. team, which “will 2nds World general strengthen an already manager, Hilton Kensit strong team and take has retired from his us into the future with role but has taken up a the right people in the new position to run the right positions,” he told commercial division, 2nds World group category Appliance Retailer.

Appliance Solution manager, Alex Mackenzie Former whitegoods, Direct. His replacement seasonal and smalls buyer, will be announced Dragi Kozarovski has been promoted shortly. Former online and e-commerce to a newly created position of head of manager, Jakob Naumann has buying and chief operational officer. He been appointed as chief digital and will oversee the buying processes, as information officer and will now be well as all operational matters including responsible for all online activities. deliveries and the implementation of the “I believe the changes in our industry retailer’s new computer system. although daunting, are positive, and Alex Mackenzie has been welcomed as I heard a very wise man say ‘to as group category manager. He was succeed, change before you have to’,” formerly senior category manager for Hammerman said.

Sharp Australia appoints new MD Sharp Corporation of Australia has appointed Mr Hitoshi Kagawa as managing director. Kagawa formerly served as Sharp president of Brazil and will vacate that post for his Australian debut.

To be based in Sharp’s new North Ryde offices in Sydney NSW, the company said Kagawa will deliver “leadership and vision to the newly recharged team and organisation”. As managing director, he will implement long term strategy direction and management of an established team.

Current managing director, Mr Keiichi (Kasey) Katsuta will be transferred back to head office in Japan, where he will work alongside the Business Solutions Group in the Asia marketing department. Katsuta will draw on his successes in Australia and look to further deliver his expertise across Asia,

BY EMILY BENCIC

including Oceania and Middle Eastern Countries for the company’s document, information display panel, interactive whiteboard and ECR/POS categories.

“I am excited to be joining the Australian team and lead the local operations. Together we will set the benchmark that Sharp is the preferred brand as we expand offerings in the consumer and business solutions markets,” Kagawa said. “I would like to thank Mr Keiichi Katsuta for his instrumental work over the past 3 years as he leaves behind a solid foundation allowing me to bring the company towards a growth trajectory.”

Kagawa will also oversee the direction of the company off the back of the historic strategic alliance following a major investment by Foxconn in the Sharp brand.

L to R: Former Sharp managing director, Mr Keiichi (Kasey) Katsuta with new managing director Mr Hitoshi Kagawa

NEWS

IN BRIEF

BY EMILY BENCIC

MITSUBISHI HEAVY INDUSTRIES SIGNS ON BRAND AMBASSADOR Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has appointed home improvement expert and presenter, Tara Dennis as the brand’s first ambassador in Australia and New Zealand. MHIAA marketing executive, Jenny Perello said, “Tara's extensive experience in home decorating and design has ensured she is a credible face of home improvement, design and decoration in Australia. Currently, major air conditioning brands generally use males as their brand ambassadors. Bringing in Tara means MHIAA creates a point of difference for our brand and expands the field to include females who often represent the key decision makers in the family home.”

TEMPO ACQUIRES KP ELECTRIC

Tempo Australia has acquired 100% of leading national electrical services provider, KP Electric. The deal provides Tempo with a stronger national presence as KP Electric currently services clients from 12 operating bases across Australia. KP Electric specialises in Australia-wide electrical service, maintenance and compliance of existing electrical assets and energy management. It carries out preventative, programmed, reactive, and compliance electrical maintenance services to corporations including Woolworths and Nokia Australia.

KP Electric will continue to operate as a standalone business and the management team will be retained in the business.

AEG REFRESHES ITS WEBSITE

AEG recently unveiled its newly designed website that is now mobile responsive. The functionality and animation convey the premium feel of the brand. The main navigation panel easily navigates to all areas of the site. ‘Inspire with AEG’ features recipes, articles, Tasteology episodes, upcoming in-store cooking demonstrations and the latest news. Product pages provide top features to compare products while the filtering functionality makes it more efficient to find the right appliance.

www.applianceretailer.com.au

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AR NEWS

Catch Group to open physical stores Catch Group is currently seeking a 1,500-2,000sqm commercial property in Melbourne which has approval to sell mixed merchandising across categories including fashion apparel, electronics/ technology, toys, homewares, sporting goods and beauty.

Catch Group CEO Nati Harpaz told Appliance Retailer, “We are looking to open our first retail outlet in Melbourne before Christmas. The move follows our recent launch of luxury travel site Bon Voyage and Catch Marketplace, as we look to step up expansion and deepen our offer to our five million plus customers.

“There is no online or offline, it’s just one retail channel, as such it’s important to be where our customers

BY EMILY BENCIC

are and provide them with the choice to shop where and when they want.

Whether that is online, on a mobile device via our apps, or in store.

“The expansion offline is a natural extension for the Catch Group noting that the move will allow the group to target a new customer. After the successful roll out of its first Catch retail store in Melbourne, we plan to expand our retail footprint further with additional stores around the country.

“The last 12 months have been one of the best 12 months in terms of our revenue and margins so we are very bullish about the future. We believe that if you give the customers the product that they want at the price that they believe is good value, you will win them over.”

Whirlpool strengthens marketing team

Whirlpool national sales manager Jarrod Glenister

Whirlpool marketing coordinator Paul Cvitkovic

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Appliance Retailer September 2017

Catch Group CEO Nati Harpaz

BY EMILY BENCIC

Whirlpool has appointed Jarrod Glenister to the role of national sales manager and Paul Cvitkovic as marketing coordinator for its integrated Oceania business, at a time when it is investing in-store and online featuring its Australia brand partner, Scott Gooding.

Based out of Whirlpool Oceania headquarters in Melbourne, Jarrod Glenister brings a wealth of experience in the FMCG industry, having spent more than 20 years with Kimberly Clark Australia across a wide variety of sales and management roles. Most recently, Glenister led the strategy and execution of Kimberly Clark Australia’s growth across key retail channels as its national channel manager.

Commenting on his appointment, Glenister said, “I am really excited to be joining such an iconic company that’s recognised globally for its innovation, sustainability and social responsibility practices. The Whirlpool and Ariston brands have experienced strong growth across the Oceania region over the last 12 months, and I look forward to working closely with our key trade partners to continue to deliver innovation that delights our customers.”

With 11 years of experience working with a range of organisations as diverse as JB Hi-Fi, the Victoria

Police Force and most recently Dometic Australia, Paul Cvitkovic will provide key marketing support across the company to implement campaigns, manage its website and social media accounts, and support broader consumer-focused marketing and communication activities.

Whirlpool Oceania managing director, Silvia Del Vitto said, “These latest appointments underscore a period of exciting growth for the Whirlpool brand as we look to expand our local footprint, drive front-end sales, support our key retailers, and further drive our brand awareness. We are confident that by appointing Jarrod and Paul to our marketing team, we will have the knowledge and passion, to successfully drive these ambitions.

“The Whirlpool team is keen to continue along its positive growth trajectory, introducing innovative category offerings across; cooking, dishwasher and refrigeration, whilst continuing with its legacy in laundry.

Through investment in new partnerships, marketing strategies and most importantly, people, we intend to further solidify Whirlpool Australia’s market position, complementing its growing cooking and kitchen portfolio that centres on healthy cooking, simplicity and family,” she added.

Harris Scarfe Erina NSW (Photo Credit: Carmen Glenn Photography)

ON THE

MOVE

BY EMILY BENCIC

NESPRESSO

Harris Scarfe expands Sydney footprint Harris Scarfe recently opened its first Sydney concept store in Top Ryde City, occupying 2,800 square metres of space and creating over 25 new retail roles for the local area. It is the 15th store in New South Wales, and the 63rd store for the brand nationwide.

Harris Scarfe CEO, Graham Dean, is excited to be expanding the Harris Scarfe store network into the Sydney retail market.

“We have been in the Sydney market for over 10 years with our Home stores.

We now have the opportunity to capture the developing apparel market of the Sydney customer. Our online purchases

are strong in New South Wales, and we are confident that our full concept bricks and mortar store in Top Ryde will not only accommodate those customers, but attract new ones.

“Our stores stock more than 50 credible national and international brands that are affordable for the everyday Australian. You can redesign your kitchen, bathroom, and your bedroom with products that Harris Scarfe is famous for – well-known brands such as Scanpan, Tefal, Breville, Sunbeam, Maxwell Williams, Stanley Rogers, Sheridan and Linen House – all at the best prices,” Dean said.

Seeley moves manufacturing plant Seeley International has announced expansion plans which will see its existing Albury manufacturing plant relocate to a larger $20 million purpose-built facility to be constructed at nearby Wodonga.

Seeley International founder and executive chairman, Frank Seeley said the move would establish a state-ofthe-art manufacturing hub which will produce a range of products to be sold in Australian and international markets.

“Seeley International is pleased that this investment accommodates our expansion needs and positions the company for significant jobs growth and success in the years ahead – with 64% forecast growth in new local employment opportunities expected to be created in the next five years,” Seeley said.

“Our local manufacturing facility continues to play a critical role in our overall operations, and as well as continuing to fully manufacture awardwinning Braemar heating products, the Climate Wizard metal range and the

BY EMILY BENCIC

BY EMILY BENCIC

entire AIRA product range, we have also recently welcomed a dozen new engineers and other team members to the plant.

“As well as being a major employer in the region and supporting a number of worthwhile local causes for more than 20 years, we look forward to the area’s economy also reaping the flow-on benefits that will come with our new location and expanded workforce,” he added.

While a construction site and plans are yet to be finalised, Seeley International says the new Wodonga manufacturing facility will be operational early in 2019.

Seeley International Wodonga set to open in 2019

Nespresso has appointed Julie Forato to the position of trade marketing manager, responsible for ensuring the flawless development, implementation and follow-up of trade marketing activities across the Nespresso key retail and machine partner network. Key areas of focus include brand awareness and visibility in physical and digital retailer stores, machine sales and shopper experiences. She joins Nespresso with a trade marketing background in the media, retail homewares and cosmetics industries.

OLYMPUS

Olympus Australia has confirmed the departure of general manager of the consumer division, Joe Tizzone (pictured) after 13 years of service to the organisation, having successfully managed the business through significant market changes of recent years and an integration of the consumer business into the broader Olympus organisation. Jason Borg comes into the position with an intimate knowledge of the business, having been with Olympus for over 12 years.

SAMSUNG

Samsung Electronics Australia has announced the departure of vice president for IT and mobile, Richard Fink (pictured) after less than one year in the role.

Fink leaves Samsung to relocate to Melbourne and pursue new opportunities.

Samsung Electronics Australia president, Harry Lee said, “We are grateful for Richard's contribution to Samsung and his leadership across our multiple channels and product lines. His drive for the consumer experience has resonated across the business and will ensure that Samsung continues to be a leader in this area. We wish Richard and his family all the best for the future.”

www.applianceretailer.com.au

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AR PROFILE

Camberwell Electrics:

Onwards and upwards after 65 years

BY EMILY BENCIC

C

amberwell Electrics co-owner, Graeme Hawkesford has made the decision to retire after over 40 years with one of the oldest electrical retailers in Victoria, which commenced trading in 1952. Hans Vanderstadt is now the sole owner of Camberwell Electrics.

“For Camberwell Electrics, the plan for the remainder of 2017 is to strengthen relationships with suppliers, prepare for a hot summer and to continue our company’s success enjoyed over the past 65 years,” Vanderstadt told Appliance Retailer.

“Graeme and I have established Camberwell Electrics over many years as a successful solution retailer, specialising in air-conditioning and appliances. He is an icon within the industry and we share many fond 10

Appliance Retailer September 2017

memories. With Graeme’s retirement the main change to the business is to have one clear direction for both staff and suppliers alike, as well as to improve our showroom and displays.

It’s onwards and upwards from here.

“Our aim is to be a destination store for customers who are building, renovating and extending. A true one-stop shop for kitchen and laundry appliances, air-conditioning, heating, alfresco appliances, home entertainment, solar PV and hot water, home automation and security, all supported by our in-house installation and service department,” he said.

CHALLENGES AND OPPORTUNITIES FACING THE RETAIL INDUSTRY “One of the biggest challenges facing the retail industry today, is that some major suppliers only want to support the larger retailers. Many promise to support us; however they fall short

when it comes to the crunch. All we ask from them is to be fair and allow us to achieve the margin we need and deserve, for the service we provide.

“The biggest frustration I have seen over my 35 years in retail is constantly chasing targets and suppliers trying to be number one in either a category or as a supplier in the industry. Turnover is vanity – profit is sanity. The biggest opportunity is to sell to a growing market of discerning buyers who are looking for quality appliances,” he said.

AMAZON ON AUSTRALIAN SOIL

Vanderstadt sees Amazon as a logistics and IT company and expects the retailer to experience some challenges in the Australian market. “We have a far smaller population than America and customers are spread sparsely over our vast continent. The type of products they successfully move are smaller items that can be easily man

Camberwell Electrics store in 2017

handled, whereas we see ourselves as a ‘solution retailer’ of products where we offer quality advice, displays, sales and installation,” he said.

“To remain ahead of the game we need to differentiate ourselves from the larger volume ‘box move’ retailers and align ourselves with supportive suppliers who offer middle to top end aspirational products while remaining competitive on commodity items. We need to align with suppliers who honestly support our business with product representation, and help to deliver the fair margin we seek. To ensure we have the best possible sales people to provide quality

advice and service to our clients. Our industry is about people, product and profit,” he said.

The key to a good relationship with suppliers is “to be honest and open with your communication both for the retailer and from the supplier, and to also have the support from supplier senior management”.

“Camberwell Electrics continues to service its many loyal customers, their children and their relatives, who value the friendly, knowledgeable staff who go to great lengths in continuing to provide the best products at the best prices,” he said. AR

Camberwell Electrics Graeme Hawkesford

Camberwell Electrics store (year unknown)

History of Camberwell Electrics 1952: Camberwell Electrics was founded by war veteran, Gus Janson on the corner of Camberwell Road and Glen Iris Road.

1962: Gus moved the business to its current site on the corner of Camberwell and Toorak Roads.

1977: Gus retired and sold the business to five employees, Graeme Hawkesford, John Stent, Ev Johnson, Ron Smith and Murray Cahill.

1978: Murray Cahill moved on and left the other four as equal partners.

1988: John Stent and Ev Johnson retired and two salesmen, David Evans and Hans Vanderstadt bought

in as minority partners. By this time Camberwell Electrics was recognised as a leading retailer in all facets of the industry, but particularly air conditioning which remains a prominent area.

1998: David Evans moved to Queensland and Hans Vanderstadt purchased some shares to become equal partner with Graeme Hawkesford and Ron Smith.

2003: Camberwell Electrics was totally destroyed by a fire.

2004: Ron Smith retired and the two remaining partners Graeme Hawkesford and Hans Vanderstadt became equal partners.

2010: Joined the Narta buying group.

Camberwell Electrics Hans and Felicity Vanderstadt

2017: Graeme Hawkesford retired and Hans Vanderstadt became owner of Camberwell Electrics. www.applianceretailer.com.au

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AR NEWS

Winning Appliances opens Fortitude Valley

BY EMILY BENCIC Winning Appliances was host to 240 key executives from its supplier network for the official opening of the Fortitude Valley showroom in Brisbane on August 3.

Winning Group CEO, John Winning said, “Thank you for sharing in this special moment tonight. It means so much to me, my family and the QLD team. We are extremely proud of what we have achieved over the past 18 months and I would like to thank all of the team. I am an absolute fan of all of our showrooms but I think this is something special that is second to none and we look forward to future

showrooms here in the short term. We are 111 years old and have many years ahead of us, and like NSW, we want to grow to become a significant piece of kitchen and home design in QLD.” Winning Appliances CEO, David Woollcott said, “I would also like to welcome you to our latest showroom here in Fortitude Valley. This is an incredible and exciting time for Winning Appliances. I believe this showroom is unique in Australia and in fact, I haven’t seen anything on this level at a global scale that allows our partners to showcase their cutting-edge technologies with such style.” AR

Schweigen display

Electrolux display

Miele display

Asko display

ILVE display

Gaggenau display

Smeg display

The Winning Group team L to R: David Woollcott, John Winning Snr, Kerrie Winning, Clara Hinch, John Winning Jnr

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Appliance Retailer September 2017

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Samsung Soundbar SOUND+ MS750

Samsung brings a true cinematic experience to Australian lounge rooms

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determination to improve the lives of Australians through innovation sits at the very core of Samsung’s approach to product development. This applies to all facets of Samsung’s home entertainment offering, striving to bring the very best in picture and sound into Australian homes.

QLED

Samsung has designed QLED technology to deliver immersion from a wide range of angles, helping to ensure a great viewing experience from almost anywhere in the TV room. For Australians looking for a new TV, a key feature that drives the decision making process is the

Samsung Soundbar SOUND+ MS750

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Appliance Retailer September 2017

picture quality. Samsung’s 2017 QLED range represents a leap forward for the brand’s display technology to meet this demand coming from consumers.

Samsung’s QLED range pushes picture performance to the next level.

With certified 100% colour volume for HDR content, colours remain pure, even at maximum brightness, for images that help re-create the palette of the real-world.1 QLED display also helps capture subtle differences in colour pertaining to brightness. This innovation is a result of Samsung’s adoption of a new Quantum dot alloy material, which helps make it possible for the TV to express a significant range of colour with exceptional detail. Quantum dots help enable Samsung’s QLED range to express deep blacks and rich detail even in light and dark scenes, as well as when the content is being played in a brightly lit or darkened room.

Samsung’s Q9 panel generates peak luminance as high as 2,000 nits – the brightest TV panel Samsung has ever brought to market, while the Q8 and Q7 offer 1,500 nits, generating stunningly

bright images incorporating accurate and impeccable colour.

Samsung’s QLED range harnesses the innovation of Quantum dot to help bring picture quality closer to the truest representation of what the director of the content you’re watching intended it to be, even at wide viewing angles or in bright rooms.

Good looks aren’t just limited to the screen. Boasting premium materials, Samsung’s QLED panels deliver elegance and refinement that look great in a range of settings and from almost any angle. Customers have the choice between the Q9 and Q7’s flat design or the curved elegance of the Q8. Helping to remove ‘cable clutter’ and the frustration many Australians experience when mounting their TV to a wall, Samsung’s QLED range includes a ‘Clear Cable Connection’ for a tidy, minimalist cable solution, and a ‘nogap wall-mount’, which is designed for quick, easy, and flush attachment to the wall (sold separately).2 The range also features an option of two different stands (sold separately) designed to elevate and showcase the QLED TVs; the ‘Studio Stand’, resembles an easel holding a painting, and the sleek ‘Gravity Stand’, is reminiscent of a contemporary sculpture.

THE FRAME

Elegance of design is one of the core pillars on which Samsung has built its QLED range, but it also extends to other categories in Samsung’s TV offering, particularly the innovative The Frame.

Awarded ‘Best of Innovation’ at CES 2017 in Las Vegas and recently launched at the Louvre in Paris, The Frame introduces a completely new way to experience visual art and TV content.

Utilising ‘Art Mode’, The Frame transforms when switched away from TV viewing to an art and design experience.

Instead of fading to black like most TVs, the panel becomes a work of art, displaying content from a range of curated digital art pieces or the user’s own pictures. When in ‘Art Mode’, The Frame has a brightness sensor that adjusts to the levels of light that are in the room, helping The Frame to resemble a piece of framed artwork.3 The Frame is also equipped with a Motion Sensor that is designed to automatically turn the screen off to save power when you leave the room, and turn back on when you return. With three different frame options (sold separately) – white, beige wood, and walnut – and numerous matte layouts, Samsung’s innovation means The Frame can be customised to enhance the design and décor of almost any interior.

SOUND+

This eye for innovation can also be heard across other elements of Samsung’s home entertainment offering. Samsung’s Soundbar SOUND+ MS750 helps create

Samsung Q7 QLED TV panel

an immersive cinematic and audio experience via a single soundbar format.

Delivering rich, room-filling sound that adds depth and dimension to music, TV and movies, all while maintaining effortless simplicity when it comes to the user experience, filling lounge rooms with sound not speakers.

The MS750 delivers an elegant, minimalist audio solution, with wireless connectivity removing the need to run unsightly wires between soundbar and compatible TVs, while easy wireless music streaming means Australians can play their favourite songs by connecting their compatible smartphone or tablet via Bluetooth or Wi-Fi. Thanks to Samsung’s state-of-theart wide-range tweeters, which delivers wide dispersion, spreading across the back wall and bouncing back, helping to give the listener a bigger sound stage, the MS750 delivers high-quality sound throughout the room.

Samsung’s drive to deliver products that enrich Australians’ lives

has already resulted in impressive innovations, helping to lift the home theatre experience to new heights. With its ongoing commitment to producing ever better, more immersive picture and sound, Samsung will continue to break down barriers, creating new possibilities for home entertainment. AR

1. Colour volume tested by Samsung and verified by independent third party review. See http://www.samsung. com/au/tv-av/learn/colour-volume-explained/ for further information.

2. Clear Cable Connection works with compatible devices only. Ancillary product cabling not compatible (e.g.

TV power cable) and still required.

The No Gap Wall-Mount is measured from rear end of the TV; the gap may differ based on the installation and wall type.

3. Performance may vary depending on the ambient brightness level at home.

Samsung Q9 QLED TV panel

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