Appliance Retailer October-November 2021

APPLIANCE

SERVICING THE INDUSTRY FOR 25 YEARS

HOME CAFÉ

CONSUMERS WILLING TO INVEST FOR PREMIUM COFFEE EXPERIENCE

REFRIGERATION KITCHEN RENOVATIONS SPUR STRONG GROWTH

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// OCTOBER / NOVEMBER 2021

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COOLING

DEMAND FOR INCREASED COMFORT AT HOME

FLOORCARE

CONVENIENCE TREND SUPPORTS STICK VAC AND ROBOTIC SALES

WINE CABINETS

AWARENESS OF CORRECT STORAGE GROWS BUT FURTHER POTENTIAL REMAINS

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EDITORʼS NOTE AR Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd) ABN 47 628 473 334 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James Wells james@intermedia.com.au Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au National Sales Manager Ben Curtis bcurtis@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Subscriptions 1800 651 422 subscriptions@intermedia.com.au

What more freedoms mean for the industry

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fter such a turbulent 2020, we were hopeful that we could put the pandemic behind us for the most part of 2021.

However, our optimism was soon crushed when we were again met with lengthy lockdowns and extended store closures.

It came as no surprise when JB Hi-Fi Group reported a decline in total sales for July 2021 compared to July 2020 with more than half of its stores closed due to lockdowns in NSW and Victoria.

However, CEO Terry Smart is confident that as soon as stores re-open, customers will flood back in.

“We sell products they want to see and compare, and they want to talk to our staff, even though they have researched heavily online. They want confirmation from a salesperson that they are making the right decision,” he told investors at the release of the group’s FY21 financial results.

“There is no doubt that online penetration will continue but the pandemic has proven that people still love the physical environment as well.”

It was a similar story over at Harvey Norman with total sales down year-onyear for July and August but chairman, Gerry Harvey agreed that as soon as stores reopen “sales will go through the roof because it’s never ending when you are selling fridges, bedding and lounges, it might falter but never stops”.

In particular, lockdowns have impacted high involvement purchases with higher ASPs such as major kitchen appliances, but these are expected to pick back up when customers are allowed to visit stores again.

However, there are mounting concerns around product fulfilment ahead of the all-important November and December peak sales events due to nationwide port strikes by Patrick Terminals, which sees more than 40% of all container freight through its sites. This could result in shortages of household goods including electronics, appliances, and furniture.

While we breathe a sigh of relief at the Covid roadmap and more freedoms, pressures remain for both retailers and suppliers in relation to stock and logistics. This is where brands can differentiate themselves by planning ahead, keeping customers informed and making the experience as seamless as possible, regardless of the chaos.

To hear how brands are navigating the challenges of Covid, tune into the latest Appliance Retailer Podcast episodes. See page 18.

Editor Emily Bencic

MEET THE APPLIANCE RETAILER TEAM

James Wells

Emily Bencic

Kymberly Martin

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Alyssa Coundouris

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AR CONTENTS

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[ON THE COVER]

BE YOUR OWN HOME BARISTA WITH DE’LONGHI La Specialista Arte allows the coffee explorer to enjoy the art of making coffee, effortlessly. Be the barista in your own home with a simple and authentic process from grinding, dosing, tamping and texturing. A complete set of barista accessories and exclusive technologies puts you in control, achieving in-cup results that perfectly match your personal taste. Take complete control of the coffee-making process thanks to eight grind settings, three temperature control settings and the My Latte Art Steam wand to create the perfect milk texture. All the barista accessories are included in-pack to practice and experiment your perfect taste, together with DeʼLonghiʼs finest technology. The compact and unique stylish design has been created to suit all lifestyles and kitchen spaces, the perfect compromise between performance and convenience, all packed within this compact and beautifully designed coffee machine.

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Appliance Retailer October / November 2021

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CONTENTS AR

VOLUME 27 / ISSUE #5

56 EDITOR’S NOTE

03

What more freedoms mean for the industry

Following months of lockdown in NSW and Victoria.

NEWS

06

Electrolux appoints new managing director

Bringing extensive operational and people leadership experience in major global consumer centric organisations.

08

De’Longhi launches virtual Coffee Lounge

Providing tools and knowledge to consumers that will enhance their athome coffee experience.

IN THIS ISSUE 10

TCL expands into Australian laundry category

Featuring 4-star energy rating and 4.5-star water rating, unique Honeycomb Crystal Drum design and three-year warranty.

12

Mitsubishi Electric appoints NSW sales manager

To leverage significant growth opportunities for the HVAC business in Sydney and Central West.

18

Tune into the Appliance Retailer Podcast

Listen to exclusive insights from senior executives at Moochies, Winning Group, Leading Edge, VideoPro and Camberwell Electrics.

HOME CAFÉ FEATURE

21

Demand remains high for quality

coffee at home, seen by the uplift of premium segments within automatic and manual machines.

REFRIGERATION FEATURE

33

Energy efficiency continues to

remain a priority and manufacturers have been active in this space following new standards.

RETAIL PROFILE

42

How Mr Dishwasher evolved

its business from fulfilling replacement purchases to servicing the premium cooking market.

COOLING FEATURE

44

Research data shows the cooler

summer was an impediment to sales with declines across most cooling product segments.

FLOORCARE FEATURE

56

Stick vacuums now offer even

greater convenience with improved battery life, while robotic vacuums also experience rapid growth.

WINE CABINETS FEATURE

66

Consumer education around the

benefits of correct wine storing methods is key to unlocking future growth in the category.

WHAT’S HOT

70

Pick of the crop

Tefal i-Companion XL, Miele Triflex vacuum cleaner, Smeg cookware collection, and more. www.applianceretailer.com.au

5

AR NEWS

ELECTROLUX APPOINTS NEW MANAGING DIRECTOR Electrolux Home Products has appointed Kurt Hegvold as managing director for Australia and New Zealand, succeeding John Featherstone who resigned earlier this year.

Hegvold’s appointment was announced out of Singapore by Electrolux chief financial officer and head of sales for Asia Pacific and Middle East, Enrique Patrickson.

He said he is delighted to have Hegvold lead the company’s Australian and New Zealand operations. “Kurt’s extensive operational and people leadership experience in major global consumer centric organisations, including Sorbent, SC Johnson and PepsiCo make him the ideal choice to head our business in Australia and New Zealand.”

Hegvold held the role of CEO and region head at Sorbent Tissue Australia and New Zealand for just two months before joining Electrolux.

Prior to this, he was managing director for Australia and New Zealand at SC Johnson for three years during a seven-year stint with the business that also included two years as senior director marketing commercialisation in North America and two and a half years as sales director from 2013 to 2016. He was also acting general manager of Australia and New Zealand for five months in 2016.

Prior to SC Johnson, Hegvold spent nine years with PepsiCo including roles in the grocery and convenience retailing divisions and prior to this worked for Coca-Cola Amatil for three years.

Electrolux managing director for Australia and New Zealand, Kurt Hegvold.

NARTA and JB Group strengthen with Good Guys integration NARTA has announced the continued integration of The Good Guys business into the NARTA structure through the JB Group membership.

Since the acquisition of The Good Guys in November 2016, JB Group has worked with NARTA to integrate parts of the business in line with other shareholding members, including participation in NARTA procurement and data supply, facilitating MktVue data platforms.

This decision further strengthens the partnership between NARTA and JB Group and will ensure NARTA continues to maximise its combined scale in delivering operational efficiencies and increased value to suppliers.

As the market continues to evolve, the scale of NARTA with The Good Guys integration, will deliver unprecedented reach for suppliers through a single access point in NARTA for product planning, promotions, content delivery, EDI integration, improved data reporting and analytics across both sales and marketing functions.

For suppliers, this partnership will deliver the opportunity to unlock significant operational benefit as well as efficiencies across their businesses

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The decision further strengthens the partnership between NARTA and JB Group.

through greater scale in product planning, manufacturing, sales functions, marketing, product launches and stronger relationships.

NARTA’s centralisation of existing platforms and new services will continue to expand providing an increased opportunity for those suppliers leveraging the group, knowledge on what consumers want, reduce time to serve, improve communication, enhance marketing and content delivery and secure

Appliance Retailer October / November 2021

volume, reducing their costs from factory through to consumers.

For The Good Guys, the retailer is able to continue to execute individual strategies and go-to-market plans, maximise the brand, marketing and category alignment in the current competitive environment.

Working with NARTA’s existing scale, this will provide further strategic value in buying, such as the capabilities to explore new categories, potentially new brands and continue to grow ASPs in multiple segments. Additional opportunities include generating new customers with multiple new platforms such as National Product Review, additional support, improvements in operational efficiencies and reducing costs such as software licensing through the group’s scale.

The decision to further integrate The Good Guys into the NARTA structure is based on long-term strategic plans and the opportunity for NARTA and suppliers to align, better plan and execute strategic goals for the benefit of both parties. This will help deliver volume and brand values, as well as more products, more choice and maximum value for money to Australian consumers.

NEWS AR

Hisense Australia head of marketing, Andre Iannuzzi resigns after more than 15 years with the company.

Smeg Australia general manager – MDA sales, Chris Horne.

Andre Iannuzzi resigns from Hisense Hisense Australia has announced that Andre Iannuzzi has resigned after serving as head of marketing for more than 15 years.

Hisense Australia managing director, Finn Zhang said, “The success and growth of the Hisense brand is testament to Andre’s commitment and dedication since establishing Hisense in the Australian market over 15 years ago. We look forward to a smooth transition and wish Andre the best in his future endeavours.”

Commenting on his time at Hisense Australia, Iannuzzi said, “Introducing

Hisense to the Australian market and building it into one of the most recognisable brands in the industry is a milestone moment in my career.

“I am extremely proud of what the business has achieved in the last 15 years, experiencing enormous growth but more so establishing itself as a strong competitor in a fiercely rivalled sector.

I leave behind an incredibly capable team and look forward to watching Hisense continue to grow.”

An announcement on his replacement will be made in due course.

BSH WELCOMES NICOLE BIENER AS HEAD OF CONSUMER PRODUCTS BSH Australia and New Zealand has appointed Nicole Biener as head of consumer products, responsible for increasing the focus on Bosch small domestic appliances in the region.

Biener has been with the company for 11 years and has worked in Australia from 2014 to 2016 as head of marketing for consumer products and was later responsible for the integration of the Gaggenau and Neff brands back into the BSH business.

She moves back to Australia from the company’s Munich headquarters where she was responsible for global digital sales in her most recent role.

Recently appointed BSH Australia managing director, Andrew Jones has relocated to Australia to succeed Philipp Walter who has taken on a new global role based in Germany.

BSH Australia and New Zealand head of consumer products, Nicole Biener.

Chris Horne joins Smeg in newly created role

Smeg Australia has appointed Chris Horne to the newly created role of general manager – MDA sales.

Smeg Australia managing director, Wayne Campbell said, “We are delighted to welcome Chris Horne to the Smeg Australia team with responsibility for driving retail and commercial business. His wealth of industry experience and knowledge will both strengthen the management group and Smeg’s future go-to-market strategy and business planning.”

Horne was most recently head of key accounts at Electrolux, where he started as national sales manager for Vintec in November 2016.

Prior to his time with Electrolux, Horne held several roles at LG Electronics over an 11-year period, most recently as general manager of home entertainment.

Commenting on Horne’s departure from Electrolux, director of sales for Australia and New Zealand, Chris Coen said, “We’re very excited that Chris’ time and development at Electrolux has prepared him to take another career step as he takes on a more senior director level opportunity at another organisation.

“Chris has been a wonderful member of our team who will be greatly missed. He has built strong relationships with our key accounts and across our business. We wish him every success in his new role.”

www.applianceretailer.com.au

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The De’Longhi virtual Coffee Lounge landing page.

AR NEWS

DE’LONGHI LAUNCHES VIRTUAL COFFEE LOUNGE De’Longhi has launched the virtual Coffee Lounge to help educate consumers about coffee by providing tools and knowledge that will enhance their at-home coffee experience.

According to De’Longhi Australia marketing director, George O’Neil, the Coffee Lounge is designed to help people who are still learning their way through the world of coffee, as well as more experienced coffee aficionados who want to refine their skills.

“It is a resource developed to educate people on the finer aspects of quality coffee, beans, milks and machines and how anyone can bring this together for their at-home coffee experience,” he said.

“Our virtual Coffee Lounge is a safe space to explore and learn with online tutorial content and soon-to-launch masterclasses, in combination with our coffee roaster partners.

“The Coffee Lounge will also take form in a physical space with an expected opening by early November. Located in Sydney’s Zetland, it will be the world’s first De’Longhi Coffee

Experience Centre and a place for consumers to get hands-on with our machines, as well as learn and explore with in-person masterclasses.”

De’Longhi Australia CEO, Paolo Albertoni said the company’s investment in a series of activities reflects its support of the coffee market.

“In addition to our first global campaign featuring our first brand ambassador, Brad Pitt, we have partnered with another Italian powerhouse, Nutella and launched the Coffee Lounge in a virtual setting with the physical environment – a world-first for the De’Longhi Group in Australia – to be open soon.

“We are also introducing our new La Specialista Arte with Australia being the first market for the launch. This is a testament to the support that the group is giving to Australia and the importance of our region. This product has been developed with the Australian consumer in mind and we believe it is a true game changer.”

LG announces key changes to marketing team LG Electronics Australia has strengthened its marketing team, confirming key appointments within the home appliances and B2B marketing divisions.

The announcement coincides with the release of LG’s local brand campaign, Rediscover Good, designed to better connect the brand, its products and values with consumers.

Shannon Tweedie has been appointed as marketing manager for home appliances and Melissa Stellino has been appointed as category manager for home appliances.

Tweedie has spent the past eight years at Samsung as marketing manager for home appliances. Prior to her time with Samsung, she worked for Zoo Republic as account director, as well as Sony and Canon in a variety of brand and marketing management roles.

Stellino brings an extensive marketing background having worked at Samsung as trade marketing manager most recently.

Prior to Samsung, she was brand and product manager for GWA Bathrooms and Kitchens.

LG senior marketing manager for home appliances, Brad Reed has filled a newly created role, leading the marketing for 8

Appliance Retailer October / November 2021

LG marketing manager for home appliances, Shannon Tweedie.

LG category manager for home appliances, Melissa Stellino.

all B2B categories, while category marketing manager for home appliances, Costa Avgerinos is now responsible for marketing in the air conditioning business.

In a statement shared with Appliance Retailer, LG Electronics Australia said, “These appointments will help us best support key growth categories, as well as provide the resources we need to strengthen our brand and deliver on the master brand strategy.”

NEWS AR

BLANCO distribution in Australia and New Zealand will be transferred from Shriro to BLANCO Australia, effective 1 May 2022.

BLANCO CREATES AUSTRALIAN SUBSIDIARY FOR DIRECT DISTRIBUTION BLANCO Germany will establish a new Australian subsidiary, which will see the direct distribution of its sinks and taps.

BLANCO currently forms part of the Shriro appliance division with distribution in Australia and New Zealand to be transferred to BLANCO Australia, effective 1 May 2022.

The new subsidiary will be led by Gerard Gill as general manager who brings extensive market and category experience, having been with Shriro for 12 years. Prior to his time with Shriro, Gill was national sales manager at Franke and sales manager at Sampford IXL. In a statement shared with Appliance Retailer, Shriro said the company will

support BLANCO fold their Australia and New Zealand operations into the direct subsidiary.

“The transition is expected to have little impact on existing retailers who will receive the same quality of service up to and including the handover date. Both parties remain committed to cooperating to ensure seamless business continuity for their retailer partners.”

Shriro CEO, Tim Hargreaves thanked BLANCO for their cooperation in building the business together and wished them continued success. “Our attention remains firmly on future growth opportunities as we continue to reshape our portfolio of brands to maximise return on capital employed.”

Fisher & Paykel promotes Crt Prasnikar to chief operating officer Fisher & Paykel general manager for global premium strategy, Crt Prasnikar has been promoted to chief operating officer. Taking on this new role sees him relocate from Auckland, New Zealand to Toronto, Canada.

Prasnikar has been with Fisher & Paykel for almost Fisher & Paykel chief operating two years after serving as managing director at Asko for officer, Crt Prasnikar. seven years.

Fisher & Paykel general manager – Canada, Matt Sinclair will move back to California to join the US leadership team. Sinclair has been with Fisher & Paykel throughout his entire career for almost 27 years.

“I have been privileged to spend the past couple of years living in New Zealand, immersing myself in the culture, learning about the people and deeply understanding the brand and the passion that drives us to design and deliver luxury premium experiences and products to the world,” Prasnikar said.

“I am excited about the opportunity and I have great admiration for what has been accomplished to date. Being responsible for continuing the great work Matt Sinclair and team have established is an honour, and a big responsibility, as we aim to maintain the great foundations that have been established, while also striving for growth to match our aspirations in Canada.”

Wesfarmers hires managing director to lead data journey The Wesfarmers leadership team will be joined by Australia Post executive general manager – community and consumer, Nicole Sheffield.

Effective November 2021, she takes on a newly created role as a managing director to lead the group’s development of a marketleading data and digital ecosystem.

Sheffield has been involved in ecommerce and digital business throughout her career and brings extensive experience linking customer experience and digital strategy. Prior to joining Australia Post in 2018, she was chief digital officer for News Corp responsible for digital review growth and strategy, audience and subscription growth, content optimisation and marketing.

Before her time at News Corp, Sheffield was CEO of NewsLifeMedia, leading the lifestyle publishing division known for news.com.au, taste.com.au, Vogue, Donna Hay and Country Style. Her career also spans roles in broadcast, media, publishing and telecommunications.

“This is a new role for Wesfarmers, reflecting the strategic importance and growth potential of our data and digital strategies, and Nicole will work in close partnerships with the divisions,” Wesfarmers managing director, Rob Scott said.

Above: Nicole Sheffield will lead the development of a market-leading data and digital ecosystem at Wesfarmers.

www.applianceretailer.com.au

9

AR NEWS

Eurolinx offers virtual showroom for customers

HITACHI JOINED BY MICHAEL RICHARDSON AS ACCOUNT MANAGER

Eurolinx has created a virtual showroom platform to showcase ILVE products online, in response to the uncertainty around Covid-19.

In addition to serving customers in Sydney and Brisbane who have been impacted by lockdowns over the last couple of months, as well as customers in Melbourne as the showroom is relocated, it enables the company to reach customers in states that do not have a showroom including South Australia, Tasmania, the ACT and Northern Territory.

Eurolinx marketing manager, Daniel Bertuccio said the virtual showroom was a necessary step to ensure the company is ‘always open’, albeit virtually.

“We appreciate that it is not always possible for a customer to come into one of our showrooms, so we want to ensure they are able to see the most comprehensive range of ILVE appliances in Australia – or even the world – in one convenient location,” he told Appliance Retailer.

“Our Sydney showroom was recently renovated to cater our soon to be released ILVE built-in appliances, and now these appliances can be viewed nationwide.

“We are proud of the platform which incorporates added motion content clips and multiple views of the products, including the interior of ovens, and the feedback so far has been extremely positive. However, we are looking forward to re-opening our Sydney showroom as soon as possible.”

Hitachi Australia has welcomed industry veteran, Michael Richardson as national account manager.

Bringing more than 30 years of experience to the role, he was most recently general manager for Sharp products at Tempo.

Richardson started his career at Marantz Audio as general manager for sales and marketing before moving to Philips as national sales manager, a role he held for almost 12 years.

He then joined Samsung as general manager of sales and moved through the ranks over a nine-year Hitachi Australia national account manager, Michael Richardson. period to vice president for sales and marketing.

Hitachi executive general manager, Gaurav Sethi said the team was extremely excited to welcome Michael as Hitachi further expands its premium and feature rich refrigerator range.

“Michael is well known within our industry with a proven track record and unparalleled relationship network. We are confident that his experience and insights into our key customer are a perfect match for our premium products.”

The Eurolinx virtual showroom allows the company to serve customers around the country.

The TCL P Series washing machines deliver a 4-star energy rating and 4.5-star water rating, as well as a unique Honeycomb Crystal Drum design.

TCL expands into the Australian laundry category TCL is continuing its expansion into the major appliances category with the launch of its P Series washing machines available in 7.5kg and 8.5kg capacities for RRP $599 and $699 respectively.

The machines come with a threeyear warranty, carry a 4-star energy rating and 4.5-star water rating, and feature a unique Honeycomb Crystal Drum design that is gentle on clothes.

“Innovative shaped ridges create a thin film of water across the drum surface allowing clothing to glide effortlessly without snagging or pilling,” TCL Electronics Australia and New Zealand managing director, Mark Zhang said.

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“Customers who purchase TCL’s P Series washing machines can be assured that they’re getting the knowledge of some of the world’s leading technological minds in the fields of consumer electronics.”

There are 16 wash programs to choose from, including an 18-minute quick wash cycle and germ-killing high temperature option, in addition to Add Garment and Delay Start capabilities.

With speeds of up to 1400rpm, the machines deliver an economic wash with a high-speed spin cycle that reduces drying times. The brushless DC motor is quiet, reliable and energy efficient.

Appliance Retailer October / November 2021

NEWS AR

EX-WINNINGS BUYER SCOTT WHITNEY MOVES TO RETRAVISION Former Winning Group buyer, Scott Whitney has joined retraVision as relationship and buying manager based in Sydney.

Whitney left the Winning Group at the end of May after only one year in the role with his responsibilities absorbed by the group buying team.

Commenting on Whitney’s appointment, retraVision managing director, David Dorsett-Lynn said he is pleased to welcome Scott into the business.

“We have always been aware that our business operates from Western Australia and most of our suppliers are located in Sydney, so to improve our communication and access to key partners, we felt it was time to employ a senior person on the ground in Sydney,” he told Appliance Retailer.

“Scott is someone that fits our culture, which is extremely important to us. We will continue to work hard with our trade partners in WA, but this will bring us closer to suppliers based in NSW and VIC. We see this a strong step forward for retraVision.”

Prior to his time at Winning Group, Whitney was group category and marketing manager at Narta for over six years.

He has also held positions with Samsung, Grays and Saeco.

retraVision hopes to improve communication and access to key partners with Scott Whitney's appointment.

Ciao espresso!

Introducing the beautifully iconic La Pavoni lever design espresso machines.

Hand made in Milano Italy since 1905 so you can enjoy the world’s best coffee at home.

www.lapavoni.com.au

AR NEWS

Laser has welcomed Zigg Li and Kathy Sudnik as product category managers.

Laser bolsters category management team Laser has welcomed two new product category managers to the team, Kathy Sudnik and Zigg Li, as the company expands into more product categories while adding new brands to its portfolio.

Sudnik, who was most recently product manager at Panasonic Australia, brings over 20 years of industry experience, having worked with a variety

of technology brands across senior category, brand marketing and product management roles.

She started her career in the telco sector and then transitioned into consumer electronics, spending a decade with Samsung Electronics in product manager and key account manager roles.

Sudnik then moved to Ingram Micro

as senior category manager, before joining Dell and then HP in category and product management roles.

Li has more than 14 years of industry experience, most recently as regional operations manager for electrical supply distributor, Rexel Australia, where he spent the last five years. He started his career as a sales consultant for Jaycar Electronics before working his way up the organisation to product manager for the group, a role he also served while at Rexel.

In addition to their regular responsibilities as category managers, Sudnik and Li will also support retailers in executing an online user experience for consumers.

Laser’s focus is on sustainable growth and surrounding its processes with experienced category, product and brand management teams, according to manager director, Chris Lau. “This is paramount to keeping our partners delighted and continuing on our trajectory. Kathy and Zigg join Laser at a particularly exciting time in our journey, and we are excited for the experience and passion they bring to the organisation.

“These two appointments mean that our senior team has never been bigger, something we are immensely proud of as we turn the corner into our 35th anniversary.”

OLIMPIA SPENDID HIRES COMMERCIAL SALES MANAGER Olimpia Splendid has appointed Aymeric de Rosbo as commercial sales manager for Australia and New Zealand as the company grows its range of comfort solutions for large-scale developments and commercial spaces.

This includes its award-winning allin-one heater, cooler and dehumidifier, Unico Pro, commercial-grade SeccoProf dehumidifiers designed for large rooms, building sites, hotels and more, Bi2 fan coil inverter systems with radiant technology, Levante and Noirot air curtains that maximise energy efficiency and comfort, as well as the Nexya range of split system air conditioners which feature wireless controls.

During his career, de Rosbo has held various roles in product and marketing management. He was most recently trade marketing manager for a leading Australian manufacturer and product and 12

marketing manager for DIY Resolutions.

He has also held positions at Automatic Technology, Australia Post, B&D Doors and Parbury Design Solutions.

Olimpia Splendid managing director, Gregor Black said, “With our access to an outstanding range of commercial climate solutions from Europe, the time was right to deepen our relationships with builders, developers and architects.

“Aymeric brings a demonstrated ability to understand customers and present solutions that fit perfectly with their needs.”

Commenting on his appointment, de Rosbo said, “There is a huge opportunity for Olimpia Splendid to become a supplier of choice in the commercial space. I am confident that the company’s commitment to superior design and sustainable performance will find a ready audience.

Appliance Retailer October / November 2021

Olimpia Splendid Australia and New Zealand commercial sales manager, Aymeric de Rosbo.

“As a dedicated resource for Olimpia Splendid commercial comfort solutions, I look forward to meeting decision makers in the commercial sector and presenting them with our brand story.”

NEWS AR

Mitsubishi Electric appoints NSW sales manager Mitsubishi Electric Australia has appointed Sam Garside as HVAC sales manager for New South Wales to manage Sydney and Central West regions, succeeding Adam Nobbs.

Garside brings over 20 years of experience and since returning to Mitsubishi Electric in 2018 after a 13year hiatus, he has been driving the success of the Variable Refrigerant Flow (VRF) and project business within Sydney.

Working closely with Jason Lucas and Craig Fife the management team are focused on building on the strengths of Mitsubishi Electric in the VRF sector.

“We are sad to see Adam leave the business and I thank him for his contribution over the last two years. We wish him well in his future endeavours,” Mitsubishi Electric

Mitsubishi Electric Australia HVAC sales manager for New South Wales, Sam Garside.

general manager of sales, Zane Barron said.

“We are delighted that Sam will bring his experience and enthusiasm to the position. We are looking forward to ongoing success under his leadership.”

Artist impression of the new Myer national distribution centre in Ravenhall, Victoria.

Myer snaps up site for national distribution centre Myer has secured a 10-year lease on a new 40,000 square metre facility in Victoria as its national distribution centre for both stores and online fulfilment.

The DC represents the next phase of the supply chain ‘factory to customer’ initiative underpinning the Myer Customer First strategy, following enhancements to the department store’s online operations and changes to international freight arrangements.

Located at an industrial estate in Ravenhall, Victoria, the build will be a state-of-the-art facility holding over 100,000 SKUs with several automation solutions. Construction is underway and Myer expects to begin using the DC in a phased approach from August 2022.

The DC is expected to provide centralised fulfilment for stores ensuring stock is priortised for stores with the highest sell through to maximise sales and reduce markdowns. For the online business, it is anticipated that up to 70% of fulfilment will be performed at the new site for improved customer service levels, operational efficiencies and reduced cost per order.

Myer brand partners will also have access to the DC facility to take advantage of the efficiencies and services.

MOOCHIES BRINGS IN JOCK JONES AS HEAD OF SALES Moochies has welcomed Jock Jones as head of sales for Australia and New Zealand, bringing 10 years of experience in managing national accounts.

Reporting to Moochies CEO, Adrian Lisle based in London, Jones will lead the operations and sales team, working closely with Ingram Micro, as the company transitions from the start-up to scaling the business for future growth.

“I am excited to join a company with a focus on childrenʼs safety, while giving parents added peace of mind in a changing landscape,” Jones told Appliance Retailer.

“The ideology I grew up on as a kid of being home before the streetlights come on are a thing of the past, so hopefully as a company we can reduce some of the anxiety around parenting young children, without feeling like the only solution is to provide them with a mobile phone.”

Jones was most recently key account manager at Therabody since January 2021 and was instrumental in growing the company into a $24 million business, which is expected to double again in 2022.

Prior to his time at Therabody, he was national account sales manager for laundry at Electrolux, after a three-year stint at HoMedics as national business development manager. He started his career in the appliance industry at Harvey Norman as an electrical manager at the Frankston store in Victoria before moving to Philips as an account manager.

Moochies Australia and New Zealand head of sales, Jock Jones.

www.applianceretailer.com.au

13

AR NEWS

HISENSE LAUNCHES TOSHIBA TVS INTO AUSTRALIAN MARKET Hisense Australia is bringing Toshiba televisions to the Australian market via an exclusive partnership with The Good Guys.

Hisense confirmed the announcement with the following statement: “Globally, Hisense has purchased the Toshiba Visual Solutions Corporation and the license to use the Toshiba brand for television products for a period of 40 years. As the custodian of the Toshiba television brand, Hisense Australia is partnering with The Good Guys to exclusively launch Toshiba televisions to the Australian market.”

The Good Guys managing director, Biag Capasso said the retailer is excited to partner with Hisense and become the exclusive distributor of Toshiba TVs in the Australian market.

“The introduction of the Toshiba brand will further strengthen our television product offering for our customers. We are confident the commitment and backing of Hisense as a global leader in consumer electronics will lead to innovative and highquality products,” he said in a statement to Appliance Retailer.

“The Good Guys can now offer customers another choice in this competitive segment and honour Toshiba’s legacy of cutting-edge technology features. This includes Toshiba’s proprietary Regza technology, which will be at the heart of all Toshiba TVs, and is what drives its great picture quality.”

Hisense purchased the Toshiba Visual Solutions Corporation and license to use the Toshiba brand for TVs in 2017 in a deal worth A$150 million.

The Good Guys has become the exclusive distributor of Toshiba TVs in the Australian market.

At the time of the purchase, Hisense Australia said the company would work closely with head office to develop plans to expand and implement a global brand vision and strategy.

“With the benefit of this acquisition, Hisense will develop and enlarge its international strategy of TV business in research and development, branding and marketing by operating under multiple brands. The cooperation between Hisense and Toshiba will drive changes to the new picture of TV business.”

Nespresso funds Australian-first recycling trial in North Sydney iQ Renew and CurbCycle are trialling an Australian-first coffee capsule recycling program, in partnership with Mosman Council and Willoughby City Council, with funding provided by Nespresso.

The pilot sees 5,000 households in Mosman and Willoughby in Sydney’s north receive a specially designed bag to collect their used aluminium coffee capsules to then place in their recycling bins for collection.

Insights from the trial will help inform the development of a national coffee capsule recycling scheme led by Planet Ark. “It is great to see this trial occurring and we want to thank all of the collaboration partners for making this possible. By providing their communities with the additional option of kerbside collection it will allow more people to recycle their coffee capsules and contribute to a circular economy,” Planet Ark CEO, Paul Klymenko said.

Under the pilot, capsules will be separated from other recycling at iQ Renew’s Materials Recovery Facility

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Above: The trial provides a way to test how capsules can be collected and sorted, while assessing household demand for the scheme.

(MRF) and transferred to Nespresso’s recycling system in NSW for separating into coffee grounds and aluminium.

The aluminium will go to aluminium producers to save 95% of the energy required to source aluminium from scratch with coffee grounds going to local commercial compost.

According to iQ Renew CEO, Danny Gallagher, the trial provides a way to test how capsules can be collected and sorted, while assessing household demand for the scheme.

Appliance Retailer October / November 2021

“While aluminium coffee capsules can already be collected for recycling through store drop-off, post and bulk recycling boxes, their small size has been an obstacle to recycling in traditional kerbside recycling systems,” he said.

“We have looked at kerbside collection systems overseas to see what works and are optimistic that the Curby system of placing them in a bag will allow them to be separated easily in our facility.”

With funding for the trial provided

by Nespresso, general manager, JeanMarc Dragoli said that the company’s experience in developing similar recycling schemes overseas had shown that convenience is king when it comes to the success of recycling.

“We need to make it as easy as possible for people to get their used capsules recycled, and we know kerbside recycling is the easiest path.

We hope that this increases the number of capsules we can collect and process for a better future,” he said.

NEWS AR

Italian born food writer, TV producer and host, Silvia Colloca demonstrates the impact of Smeg’s cooking technology on results and flavour.

SMEG PARTNERS WITH SILVIA COLLOCA Smeg has partnered with Italian born food writer, TV producer and host, Silvia Colloca to showcase the benefits of Smeg’s unique oven technology.

In the video series, Colloca creates her signature Italian recipes with her sunshine yellow Smeg Portofino freestanding cooker, demonstrating the impact of Smeg’s cooking technology on results and flavour.

From pizza on a gourmet cooking stone to easy baking and a one tray dinner, Colloca reveals how she relies on her Smeg oven to cook family food to perfection.

Smeg Australia managing director, Wayne Campbell

said, “Partnering with Silvia Colloca allows Smeg to provide consumers with peace of mind that our cooking appliances offer exceptional performance and deliver enviable results.

“We know Silvia’s ability to tell our signature technology with style story will resonate with consumers and retailers alike.”

Commenting on the partnership, Colloca said, “I am fiercely passionate about food and Italy and delighted to work with an Italian brand with such a stellar reputation to share the simple yet authentic food I cook for my family and friends.”

The video series will be shared with Smeg major appliance retailers and on Smeg social channels.

Catch appoints chief marketing and commercial officer Catch.com.au chief commercial officer, Jason Bagg has taken on an expanded and newly created role as chief marketing and commercial officer to lead the marketing team and look after customer strategy and loyalty programs.

Bagg joined Catch in early 2020 and has been instrumental in building the marketplace’s growth strategy and success to date. The newly created role will allow Catch to form an end-to-end view of the customer journey with teams working together to further strengthen its customer focus and provide an enhanced customer experience.

Bagg’s appointment coincides with the recent launch of a refreshed ‘Everyday Aussies’ TV campaign and he will be responsible for continuing to grow and develop the Catch brand.

Speaking to his new role, Bagg said it has been a fantastic experience to see the brand grow over the past year and a half. “I am looking forward to doubling down on our commitment to our customers, investing in Catch’s brand and leveraging data and analytics to create a world-class online shopping experience for all Australians.”

Bagg started his career in investment banking at Macquarie and his expertise lies in market analysis and business development. As the company’s first employee in Melbourne, he was a founding team member of Uber’s Australian operations and its local launch in 2013.

Since then, he has continued to work with highly successful founders and management teams in investment and strategic advisory roles.

Catch.com.au chief marketing and commercial officer, Jason Bagg.

www.applianceretailer.com.au

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AR NEWS

Woolworths launches marketplace with extended range of household goods Woolworths is expanding its range of household appliances, baby, toys, pet care, health and beauty, with the launch of its Everyday Market platform on the Woolworths Australia website.

Australian customers can now access more products from household brands including Breville, Dyson, George Foreman, Nutribullet, Kambrook, Philips, Sunbeam, Tefal, Russell Hobbs, and more.

Woolworths general manager of Everyday Market, Lance Eerhard said the supermarket wants to make it easier for customers to shop in ways that work for them.

“Millions of customers use our website to shop for food and groceries every week. With Everyday Market, we want to help our customers get more of their everyday needs in one seamless and convenient online shop,” he said.

Woolworths has started with a small group of partners, including Big W, but has plans to more than double the online range and offer tens of thousands of new products over time.

Woolworths has been piloting the Everyday Market in select areas since July 2021 and the response was “encouraging” with strong demand for cookware, kitchen appliances and toys, according to Eerhard.

“Our customers liked being able to get different needs in one place, whether it be a kids’ toy, air fryer or set of clippers. We’re excited to take Everyday Market national and look forward to growing our range with new and existing partners.”

Products are shipped directly to customers by the Everyday Market partners through their existing delivery arrangements. Customers can select as many items as they want for one flat $10 shipping fee with no minimum spend on orders.

The Woolworths website and digital apps are visited by more than 12 million users each week.

Woolworths customers can now access more products from Breville, Dyson, Philips, Sunbeam, Tefal, and more, on the Everyday Market platform.

Hisense training manager explains new standards for refrigerators The new Greenhouse and Energy Minimum Standards Regulation (GEMs) for household refrigerators is now in place.

These new guidelines which apply to ‘storage volume’ make it easier and clearer for consumers to understand the usable or accessible space in the fridge, Hisense training manager, Chris Mayer told Appliance Retailer.

Appliances that don’t meet these requirements cannot be imported into Australia now that this standard is live,” he said.

“The easiest way for a consumer to identify if the fridge is running on the new standard is the new energy label that specifies the storage volume.”

According to Mayer, the previous standard was ambiguous as the gross storage would measure the fridge included space reserved for an ice maker and nothing else. “What the customer 16

Hisense training manager, Chris Mayer.

Appliance Retailer October / November 2021

is purchasing now is what it actually is – true usable fridge space.”

Hisense refreshed its entire lineup of refrigerators in advance, and all are now GEMs compliant. And the website has been updated to reflect the changes.

“This was done to make the transition easier for the consumer and we are also working with retailers to communicate the benefits of the new standard.

Response from retailers has been positive because the new regulations are consistent,” Mayer said.

Hisense will be launching new PureFlat models later this year with premium features such as inverter motors and metal drawer runners. Hisense was the first company to launch a 6-Star rated refrigerator onto the market.

Read more about the refrigerator market in our feature in this issue beginning on Page 33.

NEWS AR

Price rises come into effect across the appliance industry A number of major appliance manufacturers have implemented price increases in the second half of the year to help offset exorbitant material and logistics costs.

BERTAZZONI

MIELE

ELECTROLUX

SCHWEIGEN

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SMEG

Bertazzoni Australia has implemented a price rise of between 4% and 7% across its range, particularly built-in products, effective 1 October 2021.

“Our parent company has tried to manage the increase in cost of materials for as long as possible, but global demand and pricing has bitten into the cost of manufacturing. Coupled with the rise in sea freight costs, this has impacted heavily with the landed cost calculation. Fumigation and other logistics backlogs have also affected the efficiency of getting product from port to logistic centres, in most cases adding at least a two-week delay once in Australia,” Bertazzoni Australia head of sales, George Alikakos told Appliance Retailer.

Price increases in the range of 4% to 8% are under consideration at Electrolux Home Products.

“In order to support our brands and people we will need to consider pricing action on key parts of our portfolio in the foreseeable future. The exact categories and brands remain an ongoing area of assessment,” newly appointed Electrolux managing director, Kurt Hegvold told Appliance Retailer.

“Over the past 12 months Electrolux has worked hard to manage our cost base in the face of some material external challenges. We are experiencing the acceleration of several conspiring market conditions that are materially and negatively impacting our profit and loss (P&L) health. These include but are not limited to cost inflation on steel, resin, components, freight and more recently the weaker Australian dollar.”

Glem Gas has implemented a 7% price increase across the entire Glem Gas and Emilia product range, effective 1 October 2021, due to increasing costs of raw materials and logistics, as well as inflated prices of components due to limited supplies.

“Also, with the introduction of fumigation, another cost is added while extending transit times even further. We have used the stability of the Euro as a buffer, but it is not something we can control. If it moves in the wrong direction, we can be badly exposed,” Glem Gas managing director, David Gilmore told Appliance Retailer.

Miele has undertaken a price increase of between 5% and 8% across all product categories – the first price increase since the launch of the Generation 7000 range two years ago.

“The international situation with price increases on main raw materials has definitely influenced our decision, but not only that, we have also launched new products in the laundry and dish categories with new and valuable features.

The logistics scenario seems to be improving somewhat with good impact on the business in the very short-term. However, we are paying a lot of attention to the semi-conductor crisis which potentially might have an impact in the mid-term,” Miele Australia marketing director, Michele Laghazza told Appliance Retailer.

Schweigen Home Appliances has revealed the five key areas that have impacted the logistics of the local appliance industry – sourcing containers for the shipping of products, higher raw material costs, changes to factory and manufacturing schedules, fumigation of containers, as well as border closures.

Schweigen Home Appliances co-owner, Anthony Fletcher told Appliance Retailer that due to the impact of these factors, prices were increased across his range on 1 July this year.

“While some other companies had a price rise last year, we didn’t as we absorbed the increases after the impact of Covid in 2020. On 1 July, we introduced increases between 5% and 8%, due to a number of factors. The number one increase has been containers which are up to 70% more expensive than pre-Covid levels, but there have also been higher raw material costs,” he said

Smeg implemented a price rise for its major domestic appliances, effective 1 July this year, largely due to cost increases on raw materials and logistics on a global scale.

“Where possible we try to absorb cost increases as a business, but in this instance, we had no alternative. We will continue to monitor global conditions and, if we have no option, will react if required and minimise any impact on costs.

We will also continue to adhere to government regulations regarding fumigation,” Smeg Australia managing director, Wayne Campbell told Appliance Retailer.

www.applianceretailer.com.au

17

AR NEWS

RETAILER

APPLIANCE PODCAST

TUNE INTO THE LATEST EPISODES Listen to exclusive market insights around challenges impacting the industry, predictions for a post-pandemic world, and details of what’s in the pipeline.

We have spoken to senior executives from Moochies, Leading Edge Group, Winning Group, VideoPro and Camberwell Electrics. In this edition, we offer a sneak preview of each podcast episode, but you can access and listen to the full episode by scanning the QR codes.

MOOCHIES HEAD OF SALES EXPLAINS BRAND’S VALUE PROPOSITION

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Moochies is releasing new products ahead of Christmas with a new everyday low-price strategy to make the devices affordable year-round, not just during key sales events.

“We want to prioritise making this an accessible purchase for everyone, but on top of just the dollar value proposition, we’re adding temperature monitoring, heart rate monitoring, educational games, music control, and pocket money function while improving our waterproof capability and battery life,” Jones says.

“We’re ultimately trying to make this something that kids want, that kids ask for, but also it gives that comfort to most parents, which is important because if it’s something that kids don’t want to wear, they’re going to get bought one of these and they’re just never going to put it on, and it ultimately defeats the entire purpose of what we do if they don’t want to wear it.”

On a final note, Jones says, “I joined this business because there’s a clear purpose. We’re in it for important reasons in terms of reducing anxiety among parents and keeping people safe. In sales, you can jump from company to company but I’m here because of what Moochies offers the market.” ww

Jock Jones was recently appointed head of sales at Moochies and he shares more about the brand, its purpose and its core values.

“Moochies was started when our now chief operations officer, Ryan, was in a shopping centre in the Gold Coast with his sister and eight-year-old niece, who did a bit of a disappearing act, and he saw how much that upset his sister and thought, there’s got to be a solution to this,” he tells Appliance Retailer.

“He was thinking in depth about the difficulties that parents face staying in touch with pre-teen kids especially due to that reluctance to give an eight-year-old a mobile phone. That was how the initial concept started: how do we keep track of children in that vulnerable but difficult age gap? This started the purpose of our business which is, keeping children safe. That’s a big driver in what we do, but also providing peace of mind to parents.

“We’re not in the business of fear-mongering. It’s more about what value we can give a parent of children aged from four years old in the low end to 12 years old in that just before they get a mobile phone stage.”

NEWS AR

LEADING EDGE GROUP GM SHARES DETAILS OF SUPPORT FOR MEMBERS our members that brings supplier information around product, stock on hand and pricing to one place.

“We’ve also introduced a member benefit that helps them find the best freight rates, central consolidator for freight. Again, helping them keep their cost of business down when they’ve had to convert to home delivery or online shopping.”

With the significant increase in online sales, Davey then explains how this trend has played out among Leading Edge Group members.

“The biggest challenge we found with the online piece is getting the flow of data, the metadata, the stock on hand data all the way from sea to source from our suppliers all the way to our members’ online sites. Certainly, when we set up the marketplace and our product data, we found it quite surprising how potentially undeveloped the whole ecosystem is up and down. We’ve got a lot of work to do.

“We are looking to expand our member family with our independent retailers, particularly in that community sector. There is a growing buzz to be part of the group, which is fantastic. We’re seeing some great green shoots going forward once we get through Covid.” w

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During the pandemic, the main focus for Leading Edge Group was simply being there for its 500 members, according to Leading Edge Group general manager for retail, Charlie Davey.

“Our category team are constantly just checking in with our members asking, ‘How are you? Are you okay?’ to make sure everybody is feeling that belonging piece because especially with some of the lockdowns, people can feel a little bit alone, so it’s important to keep in touch,” he tells Appliance Retailer.

“We’ve also focused on keeping the information flow going as each state and region have had different rules and regulations with their lockdowns. We’ve been working closely with the retail associations to get the facts and passing that on to our members so they’re in the know.

We’ve also introduced different supplier options to our members, not necessarily the category supply options, but options around, for example, their personal protection for their staff and customers.

“Face masks is one of the new wants out there. We even have a face mask manufacturer who can do logos on face masks to give to customers as they walk around their local towns for some great advertising. In the early stages of Covid, we also implemented a smart central portal called Marketplace for

WINNING SERVICES GM SPEAKS ON EXPANSION INTO NEW ZEALAND possible,’ so Altona North is perfect for that. Inside the facility, we’ve managed to install narrow aisle state-of-the-art racking systems to optimise every square metre of the building, in combination with a higher roof pitch,” he says.

“Something else that we’ve done that is a little different is a turret truck model or material handling equipment machines with a clamp attachment that remove a lot of manual handling to make operations safer for our team.”

As for what we can expect from the Winnings business over the next six to 12 months, Bunt said the new distribution centres are a key enabler of future growth, particularly from a third-party logistics (3PL) perspective.

“We are a 3PL business as well as a retailer, and in New Zealand, that is strategically how we’ve opened up and there will be further growth in the 3PL space over the next year. We’ve partnered with some great brands including King Living in furniture, iFit in health, Sub-Zero & Wolf premium appliances and Bauhaus luxury furniture in Auckland. There is a lot to come in the 3PL space,” he says. w

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Winning Group recently expanded outside of Australia for the first time with the opening of the Winning Services distribution centre in New Zealand’s north island. Winning Services general manager, Mick Bunt explains the move and why the company chose Auckland.

“Over the last few decades, the Winning Group has done an incredible job at building our logistics network in Australia, where we’re covering 95% of the population for next day delivery. Not suggesting that we’re finished there by any stretch, but it was an obvious choice to look at expansion into New Zealand,” he tells Appliance Retailer.

“From a location perspective, Auckland allows us to access the greater region, including Hamilton. We were looking at a good base to start with and we found a site in the port of Auckland so it’s an incredible location as it gives us close proximity to the majority of the population.”

Bunt then goes on to provide more details about the group’s largest distribution centre to date, located in Altona North, Victoria.

“One of the first things we do when we open a site is ask ourselves, ‘how can we get as close to our customers as

AR NEWS

VIDEOPRO CEO DISCUSSES LATEST TRENDS AND FUTURE PREDICTIONS “There’s a lot of emphasis on active customers and things that the share market loves, but it’s losing a sense of customer centricity. It shouldn’t necessarily be about we’ve got a million customers, but how happy are those million customers?

Because retail is the service industry.

“It’s not an audition, it’s the show – every time someone comes in. We like to think we belong to an industry where if we do something wrong, a customer is empowered to jump online, slay the organisation and do negative things. I feel there’s a bit of an acceptance that as long as you can invest enough money back into Google PLAs that you can probably just deal with that and still get the next sale. That’s not our model.

“Our model is to try and create a great experience for every customer, and we’ve got this saying which is ‘if we do everything right, we get to zero’. We need to find the colour and those things that are going to wow somebody. I believe that is as much the case for e-commerce as it is for the in-store experience and I feel that as investors metrics have become more important, people are losing a bit of sight.” w

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Cameron Douglas, who was recently appointed CEO of Videopro after climbing the ranks within the organisation over the last 15 years, explains the key trends and consumer habits he’s observed over the last few months.

“We are great believers that AV has become the social infrastructure of how we live our lives now. It’s not a nice to have, it’s a need to have and having AV play up in a meeting room has gone from being disruptive to almost preventing the entire meeting from happening,” he tells Appliance Retailer.

“If people can’t literally transport themselves into the room, we feel that video has been a real hero of this pandemic with the ability to get on a Teams call or a Zoom call. It’s not a technology stack that just arrived when the pandemic hit but there’s been decades of innovation that’s gotten to where we are now. Without that, this pandemic could have been a very different experience for workplaces, schools, and keeping in touch with loved ones.”

Douglas then goes on to explain the new challenges that will arise within the industry as Australia returns to a more normal lifestyle.

“I do feel like the industry has become a little investor heavy. I feel that there’s too much focus on the investment metrics and not enough focus on the customer metrics,” he says.

CAMBERWELL ELECTRICS CO-OWNER REFLECTS ON RESPONDING TO COVID CHALLENGES

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Appliance Retailer October / November 2021

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Vanderstadt has taken the lockdown as an opportunity to refresh the Camberwell showroom to incorporate Betta and Designer Appliances branding.

“We’ve always been Camberwell Electrics; very big in appliances and very much air conditioning and heating. We’ve been working under the marketing and under the banner of Designer Appliances with Betta in Narta for the last couple of years. We’ve recently taken on the marketing, and again, the signage and everything else of Betta. We are now tribranding ourselves. We’re still Camberwell Electrics, but we’re supported by, and are supporting the BSR group. We’re now Camberwell Betta and Camberwell Designer Appliances,” he says.

“We’re a bit of a shining light in the area. I had a meeting with our local council with things we can do for the community and the shopping strips. They commented that our shop’s been completely repainted blue and yellow and looks fantastic.

“You’ve just got to keep moving forward as best as you can. The phones are ringing, the customers are clicking and they’re emailing us. It’s coming out the other side as best as you can. It’s business, just not business as usual.” /w

Camberwell Electrics co-owner and director, Hans Vanderstadt tells us how the Melbourne retailer has adapted and pivoted during Covid, particularly in light of the various lockdowns.

“We’ve all had to deal with change. It’s just one word to describe everything we’re doing, whether it be work, family, or personal, it’s change. Where does that change finish and what does that change look like when we come out the other side? Luckily I suppose, pre-Covid, we did a lot of work within our business in relation to digital, phone systems, computer systems, and those sorts of things,” he tells Appliance Retailer.

“Coming into Covid, we were able to handle working from home relatively easily for our staff because we had the technology in place. Then it’s just dealing with the people and the personalities. Some staff were anxious, while others were quite apathetic.

You’re just trying to balance that side of it as well.

“From a business point of view, not only are you planning one year, two years, five years or 10 years, but you’re planning five minutes, one day, one week. We got through it and we’ve done reasonably well. I think our industry is quite blessed in terms of what we’ve all done, and we’ve been lucky. We’ve had good support from our team and from our partner suppliers, as well as from the BSR Group, Betta and Designer Appliances. They’ve been integral to supporting us through these challenging times.”

FEATURE

Home Café Fully Automatic | Manual | Capsule/Portioned Coffee Machines

AR HOME CAFÉ

AT-HOME COFFEE demand continues to grow

BY EMILY BENCIC

T

he home café category experienced 11% unit growth and 25% value growth for the year to June 2021, according to GfK data.

Strong year-on-year growth continued until March 2021, at which point cycling began over the initial surge brought on by the pandemic from the same time last year.

Nonetheless, demand remains high for quality coffee at home, seen by the uplift of premium segments with automatic machines up 13% and manual machines up 38%, as most people maintain work from home arrangements.

Euromonitor confirmed that café culture continues to thrive and with Australians spending more time at

home, they have been investing in their home office and mimicking their daily life prior to Covid-19.

“One of the appliances they have been purchasing is espresso machines, which is experiencing year-on-year volume and value growth,” Euromonitor International Australia head of research, Tim Foulds said.

“Key growth drivers include consumers wanting café quality coffee experiences at home and customisation when it comes to bean type, strength and temperature. With that, growth is also visible in categories such as coffee mills and milk frothers.

The shift from high volume turnover items is visible as shoppers look for better performance models and high-quality features.”

HOME CAFÉ AR

DE’LONGHI

Jessica Hull Category Manager De’Longhi remains focused on being agile and has adapted to ongoing changes by modifying key interactions with consumers and trade to reach more people more efficiently.

“Our sales and training teams have embraced remote communication and video content for presentations and training. By reaching and engaging more staff around the country and utilising agile advertising methods, particularly digital channels, we’ve seen great success from our product launches through these newer ways of working,” Jessica Hull said.

One of De’Longhi’s recent machine launches, the PrimaDonna Soul is performing above expectations among both new consumers and those wanting to upgrade, in line with an increasing shift towards the premium end of the coffee market.

“These consumers want the finer things in life, including great quality coffee, and they are willing to pay a premium for the latest technology to bring the café experience home.”

Reducing its environmental footprint continues to be a focus for De’Longhi, which is a signatory to the Australian Packaging Covenant (APCO) and claims to receive “beyond best practice scores in all core criteria” when benchmarked against other APCO members.

During times of lockdown, De’Longhi staff in both head office and in the field have embraced new ways of working. “We’ve enjoyed an ongoing engagement program from HR to ensure that staff are constantly connected and engaged in a wide range of activities,” Hull said.

De’Longhi La Specialista Arte

`Active

temperature control `Three

pre-set recipes – espresso, long black and hot water `Unique

dosing and tamping guide and MyLatte Art steam wand for microfoam `Barista

accessories included – milk jug, metal tamper, tamp mat, single wall baskets and cleaning tools RRP: $799

De’Longhi recently kicked off its biggest abovethe-line campaign to date, combining TVC and digital activity, featuring the company’s new global ambassador, Brad Pitt. The campaign, which is running through to Christmas, is complemented by ongoing retail support to launch the new De’Longhi La Specialista Arte manual pump coffee machine.

“This product brings all of the investment in design, technology and innovation that we’ve seen in previous La Specialista models and combines it into a compact product that is sure to be a game changer,” Hull said.

“We are confident that our record investment in our biggest campaign ever will provide huge impact and further accelerate momentum in the coffee category.” AR

AR HOME CAFÉ

“

We have seen strong growth in our mid to premium lines, as consumers place more importance on the longevity of their investments.

”

JURA Jura Z10 Hot & Cold Automatic Coffee Machine

`Pioneering

Cold Extraction Process `32 coffee specialties at the touch of a button `4.3-inch

touch display and Blue Crystal Rotary Switch `Product

Recognising Grinder (P.R.G.) makes it possible to produce cold brew espresso and café latte RRP: $4,150

24

Melinda Nuzzaco Marketing Executive The supply chain remains volatile and ongoing challenges have forced Jura to focus on business continuity through improved channel and inventory management.

“To ensure that we remain present, we are investing heavily in integrated marketing campaigns that showcase our latest innovations in the lead up to Christmas,” Melinda Nuzzaco said.

Aligning with Jura’s core DNA of producing premium coffee machines for the home, there has been an increasing trend toward product premiumisation.

to emphasise the ability to use fresh beans not coffee pods, eliminating packaging waste.

“In addition, all of our products are designed with energy save mode and switch off after programming to mitigate power usage.”

At the peak of the pandemic, every Jura employee was equipped with a laptop and new phone system, which enabled most employees to work with the same productivity levels from the comfort of their home. “Flexibility in allowing employees to work from home has allowed staff to stay motivated and feel safe.”

“We have seen strong growth in our mid to premium lines, as consumers place more importance on the longevity of their investments.

Our research tells us that consumers’ willingness to pay is in line with quality and durability as opposed to additional features so this will remain a core focus in our messaging.”

In response to the important role that online plays in the consumer research journey, particularly when physical stores are closed due to lockdown restrictions, Jura has adapted its marketing approach to reach its target audience wherever they are spending time online, whether it be on social media, Google search or catch-up TV.

Demand for quality also ties in with a greater consumer awareness around sustainability, which is reflected in Jura’s brand promise and slogan: ‘coffee pleasure – freshly ground, not capsuled’

“Together with our online advisory service, Jura Live, we are able to remain relevant and at the forefront of consumers’ minds if they are searching for a new automatic coffee machine.” AR

Appliance Retailer October / November 2021

AR HOME CAFÉ

NESPRESSO

Mariah Monaghan Head of Marketing As sales continue to gravitate online due to snap lockdowns, Nespresso is calling on retailers to review and improve their online customer journey by delivering engaging content, various shipping options and providing information in real-time such as via chat capabilities.

“Brands should put themselves in the position of the consumer and ask ‘If a person was shopping in a physical store or online today, would they have a similar experience? Is it easy to find products and check out quickly? If there are promotions, is it easy to understand the call to action and how to participate?’ Online or in-store mystery shopper surveys are ideal to tap into online health and understand where improvements can be made,” Mariah Monaghan said.

Nespresso Vertuo Next & Aeroccino3 Milk Frother Bundle `30 second heat up time `Intelligent

barcode technology `One-touch

operation on the machine and milk frother `Create

a range of coffees including double espresso, cappuccino, iced coffee and more RRP: $349

“We have also seen increasing demand for the Aeroccino3 Milk Frother, both as a standalone product, and together with machines such as our Vertuo range,” Monaghan said.

Sustainability is at the core of the Nespresso business, reflected in its dedicated AAA Sustainable Quality program, local recycling initiatives, use of aluminium coffee capsules, and products including the Nespresso Vertuo machine made using 54% recyclable material and sold within fully recyclable boxes made from 95% recycled material.

“Most importantly, every cup of Nespresso coffee will be carbon neutral by 2022 by increased energy efficiency, insetting and offsetting, and covers the whole product lifecycle, from growing beans on the farm to transportation, customer consumption and end of life.”

Retailers must also be agile and have processes in place ahead of time to pivot quickly as circumstances change to minimise sales disruption.

In addition to sustainability, Nespresso Professional recently commissioned research on the Workplace of the Future 2021, which confirmed the desire for a workplace that is flexible and socially engaging through the creation of memorable moments.

“For example, once a lockdown is announced in one state, promote Click & Collect and contactless shipping options to database members and update the website to include different shopping options by state, if applicable. Website content may have to be updated more regularly to include new banners with promotional information to mirror in-store point of sale messaging.”

“We want to offer an inspiring environment for our staff, to ensure their wellbeing is reflected in their work. Moments spent with colleagues and friends have become more important, and we want to help make them memorable to keep staff engaged and feeling productive.”

As people spend more time at home, Nespresso has seen strong demand for coffee machines across all price points, with many consumers purchasing their first coffee machine, while others trade up to a more premium machine with added features and benefits.

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Appliance Retailer October / November 2021

Nespresso is constantly investing in new machines, taking advantage of the latest technology and colour extensions to keep ranges fresh and align with design trends. “We always support new launches with a comprehensive marketing program including a mix of media, point-of-sale material, tasting and training programs,” Monaghan said. AR

Z10 for hot & cold

The new

coffee specialities

Freshly ground, not capsuled.

The new grinder, the Product Recognising Grinder (P.R.G.), automatically adjusts the grind to the selected coffee speciality.

This makes it possible for the first time to prepare both hot and cold brew specialities with the espresso method. Experience a completely new way of coffee enjoyment now. JURA – If you love coffee. jura.com

AR HOME CAFÉ

Sunbeam Barista Plus Espresso Machine EMM5400BK

`Temp°IQ

Shot Control for optimal temperature `Enjoy

café style coffee in under three minutes `Integrated

stainless steel conical burr grinder with Tap & Go technology `Digital

grind and shot timer provide feedback for consistent dosing and extraction RRP: $849

NEWELL BRANDS

William Tran Associate Manager, Brand Marketing APAC — Coffee Social distancing, stay at home orders and hybrid working have become the norm and driven fundamental changes to consumer behaviour, according to Newell Brands’ William Tran.

“As a result, online shopping has increased significantly, and is likely to continue well after lockdowns are lifted. This means it is imperative to serve consumers where they want to shop by fusing the online and offline shopping experiences,” he said.

“At the core of what Sunbeam stands for is to bring effortlessness to every day – to make every consumer experience more effortless, including pre-store research. With the growing importance of digital channels, Sunbeam will drive consumer awareness through online touchpoints including product reviews, QR codes on in-store point of sale material, engaging product videos, rich photography assets and influencer sponsored content on social media platforms.”

Sunbeam is launching the Barista Yourself campaign that celebrates the joy of learning, making and drinking coffee.

“Sunbeam takes pride in making café style coffee fun and effortless to learn for home coffee lovers. To execute this campaign, we’ve leveraged the expertise of an award-winning coffee roaster to bring consumers a series of virtual coffee classes.”

In a remote work environment, more consumers are looking to replicate their local café experience at home, which is driving demand for authentic café quality coffee and trade ups to premium models with better quality features.

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Appliance Retailer October / November 2021

“Sales data from the last 12 months has shown that the manual coffee machine category experienced 77% growth, and opportunities for further growth remain as the penetration rate for manual coffee machine owners has not reached its peak,” Tran said.

As for fostering staff engagement when embracing a hybrid work model, Sunbeam has partnered with coffee roaster, Ben Gleeson from Glee Coffee, to host training classes for staff across Australia and New Zealand.

“Learning how to make café style coffee and latte art not only spurs creativity, but it increases engagement and is a great way to bring remote workers together. The key is to keep them interactive so everyone can have fun and learn a new skill in the process.”

Another initiative that Sunbeam has introduced is the virtual coffee club, providing an opportunity for a 15-minute oneon-one catch up with colleagues. “Coffee is part of our DNA and the driving force for culture, conversation and connection.

Employees crave connection and this allows them to share what’s happening in their lives, celebrate milestones, offer support and build relationships with one another.”

When it comes to reaching end consumers, Sunbeam recognises the increase in media consumption as people spend more time at home and has shifted its marketing approach accordingly.

“Online remains an important pre-store research tool for many shoppers so we have ensured all of the key information is provided upfront, alongside an increased allocation of marketing resources to digital channels including online videos, social media, influencer partnerships, display and branded content,” Tran said. AR

VERT UO DOUBLE SHOT LATTE? YOUR NEW MORNING COFFEE RUN

NO BARISTA REQUIRED

Full Vertuo coffee range available from September.

AR HOME CAFÉ

BOSCH

Christine Haas Category Manager — Cooking To leverage the growth in built-in kitchen appliances including coffee machines, Bosch has launched new campaigns and product ranges to meet customer demand.

“We continue to focus on planning excellence and a strong product portfolio driven by consumer needs and trends. There has been a spike in sales and interest for fully automatic coffee machines and we expect this to continue as people adapt to home coffee consumption,” Christine Haas said.

“Continuous lockdowns have driven an increasing shift towards more premium built-in coffee machines. The integration of built-in appliances in stacked tower or horizontal configurations now not only includes ovens and steam ovens, but also integrated coffee machines to perfectly round out a gourmet experience.”

In September, Bosch introduced a new premium product line, Bosch AccentLine, in a modern Carbon Black design where the handles and operating ring are discreetly incorporated for a more premium look.

“It offers consumers more choice in terms of design aesthetics, while still maintaining the intuitive features synonymous with Bosch built-in appliances.”

GLEN DIMPLEX

Richard Banks Product and Sales Assistant — SDA Glen Dimplex will continue to support retailers and work closely with them for new product development as consumer demand remains above pre-Covid levels.

“Morphy Richards has a long history of offering mid-premium quality products with exceptional value. With people spending more time at home, they are investing in products featuring on-trend colours and designs that add style and flair to the kitchen,” Richard Banks said.

Glen Dimplex works closely with its suppliers to produce recyclable packaging and provide more environmentally friendly 30

In addition to aligning with the latest design trends, Bosch remains conscious of its sustainability credentials with all BSH locations worldwide now carbon neutral with all products developed and manufactured without leaving a carbon footprint.

As for maintaining staff engagement when restrictions are in place, BSH Australia is offering staff a balanced office and remote working roster. “This allows employees to enjoy the benefits of collaboration, as well as the flexibility of working from home.”

To support its built-in product launches, including coffee machines, the Bosch marketing strategy incorporates campaigns, promotions, digital and social media activations. “Our content is designed to be informative and fun, highlighting product benefits while inspiring consumers to consider purchasing products that go the extra mile.” AR

Bosch Series 8 Built-In Fully Automatic Coffee Machine CTL636EB6

`SensoFlow

System guarantees an ideal constant brewing temperature `MyCoffee

allows users to save eight favourite beverages `Fully

automatic steam cleaning after every beverage `AromaDouble

Shot for extra-strong coffee with less bitterness thanks to two grinding and brewing processes RRP: $4,199

protective material. “This is a key focus for us now and will continue to be an important consideration moving forward.”

The company is finding the right balance between working from home and in the office with regular meetings to help keep staff engaged, as well as deliver greater efficiencies and collaboration. “An employee assistance program is available for employees that require additional support.”

Like the rest of the industry, Morphy Richards’ sales teams have had to revert to phone and online meetings in place of face-to-face interaction with retail partners.

“It has been challenging for in-store merchandising and training; however, product launch packs are given to retailers and sales teams to distribute.” AR

Appliance Retailer October / November 2021

Morphy Richards Rose Gold Filtered Coffee Maker `Thermostatic

hotplate `12 cup or 1.8-litre capacity `Glass

with hinged lid carafe `Auto

shut off function and keep warm for 30 minutes RRP: $99.95

HOME CAFÉ AR

SMEG

Luca Duarte Product Manager — Small Appliances Smeg continues to focus on creating high quality, easy to use coffee machines that deliver professional results for the home barista.

“Our new fully automatic bean to cup machine features a conical burr grinder, 19-bar professional pressure and Thermoblock heating system, in addition to a steam wand for perfectly textured milk,” Luca Duarte said.

“We know that Smeg customers appreciate beautiful design and ease of use in the home café category and our auxiliary products such as coffee grinder and milk frother provide an opportunity for customers to grow their collection, while our extensive colour palette offers a hue to suit any taste or style.”

Environmental sustainability remains a priority for Smeg across product development, manufacturing, and supply chain. “We are also committed to reducing landfill with whole bean and ground coffee machines only.”

When it comes to staff engagement, Smeg undertakes regular product sessions to help employees remain focused on weekly tasks, which is supported by online communication platforms that have made processes more efficient, according to Duarte.

As for product launches, following the development of promotional material such as books and videos, the Smeg team delivers product training, with demonstrators and merchandisers providing exposure in stores. AR

www.smeg.com.au

Smeg Bean to Cup Coffee Machine BCC02

`19-bar

pressure `Six coffee beverage functions `Thermoblock

heating system `Stainless

steel conical burr grinder RRP: $1,299

AR HOME CAFÉ

Nescafé Dolce Gusto Starbucks GenioS Plus Black Bundle with Frother `15-bar

high pressure system `Intuitive

LED control to manage settings `Play

& Select function to customise beverage size `Offers

16 coffee recipes including espresso and cappuccino RRP: $119

FROM THE FLOOR

BSR Group Adrian Mitchell

W NESTLÉ

Raelene Fanning Marketing Manager — Nescafé Dolce Gusto Consumers are becoming increasingly demanding and discerning when it comes to coffee quality, according to Nestlé’s Raelene Fanning.

“This trend has been evident for quite some time but was accelerated during Covid-19 as people sought to recreate the café experience at home and experiment with various coffee recipes, such as cold brew and flavours like single origin,” she said.

“Growth in ecommerce and online subscriptions has supported the shift to more customised solutions which Nescafé Dolce Gusto (NDG) is well-positioned to take advantage of. Our Starbucks by NDG offering continues to drive premiumisation across the brand.”

End-of-life is an ongoing focus in the NDG Sustainability Strategy with the aim to improve recycling of coffee capsules and increase the number of collection points in key locations each year. “Our products feature end-of-life labelling to help guide the consumer and support local collection, sorting and recycling infrastructure.”

NDG will continue to leverage the power of the Starbucks brand to drive overall system appeal, which is supported by the Make It Yours At Home campaign and in-store sampling, when possible. AR 32

Appliance Retailer October / November 2021

ith restricted access to cafés, restaurants and even the workplace coffee machine, consumers have gravitated to all types of coffee machines to ensure they can get their caffeine fix at home, according to BSR Group chief marketing officer, Adrian Mitchell. “This has led to excellent uptake across all sub-categories and price points,” he told Appliance Retailer.

“We’ve seen customers move towards machines that are easy to use, which could be a direct result of more people becoming their ‘own barista’ and seeking a machine that not only makes good coffee but is easy to operate. Both pod machines and fully automatic machines with features like auto grind, auto tamping and pre-infusion are proving quite popular.”

However, like many categories, the significant increase in demand, coupled with challenges associated to component supply, has led to brief periods where stock has been constrained. “With that said, we could have only achieved the growth we did on the back of an overall increase in stock supply from our key supplier partners, and we greatly appreciate their support.”

Mitchell said with Christmas fast approaching, the coffee category is moving into an important phase for sales. “We look forward to enjoying further success as demand for coffee remains strong right through until the new year.”

Most consumers shopping for home appliances, including coffee machines, are still choosing to purchase in-store, when they can do so, but more recently, there has been a larger share of customers moving to online shopping, given such a substantial portion of Australia is in lockdown.

“While some of these customers will continue to shop online in the future, like they have done previously, we do anticipate that we will see consumers returning to stores in mass as restrictions ease,” Mitchell said.

FEATURE

Refrigeration French Door | Side-by-Side | Top Mount | Bottom Mount Refrigerators

AR REFRIGERATION

KITCHEN REMODELLING spurs demand for premium models

R

BY KYMBERLY MARTIN

efrigeration is among the few major appliances categories to report positive 2020 volume growth, according to data from Euromonitor International Australia. “During the initial Covid lockdown in March 2020, consumers were stockpiling frozen food items, causing supply chain disruptions in grocery stores across the country,” head of research Tim Foulds said. This resulted in Australians purchasing additional refrigeration appliances to store their food, consequently leading to supply disruptions.

“As consumers opt for larger fridge-freezer capacities to stock their fresh and frozen produce, energy efficiency continues to remain a priority when it comes to purchasing and manufacturers have been very active in this space,” Foulds said.

A new Determination came into force on August 15, 2021, with new energy rating labelling requirements for household refrigerators and

freezers. Suppliers need to register household refrigerators and freezers in accordance with the Determination. This change means that less efficient household refrigerators and freezers can no longer be supplied in Australia, reducing household energy consumption and greenhouse gas emissions.

This Determination extends the range of refrigerated cabinets regulated under the Greenhouse and Energy Minimum Standards Act 2012 (GEMs). The standard was revised to improve the average efficiency of refrigerator cabinets and the way this information is communicated to consumers. The new standard refers to ‘storage volume’ and how much ‘usable or accessible space’ is in the fridge.

Refrigerators and freezers have been required to display an energy label since 1986 and meet MEPS levels since 1999. These appliances are approximately 70% more efficient than they were 30 years ago.

REFRIGERATION AR

“

This is a challenging time for everyone, and our aim is to keep putting consumers first by providing premium and clever refrigeration and freezer solutions that make life easier at home.

”

ELECTROLUX HOME PRODUCTS Mark Goodwin Communications Manager

“Communication with our retail partners is more important than ever and we continue to work closely with them to deliver exceptional results,” Mark Goodwin said. “This is a challenging time for everyone, and our aim is to keep putting consumers first by providing premium and clever refrigeration and freezer solutions that make life easier at home,” he said.

“Our FlexSpace Convertible Compartment means that people can personalise their fridge space based on their needs, from storing extra snacks for the kids, keeping drinks chilled or providing some extra freezer space after a big grocery shop.”

According to Goodwin, when it comes to the sustainability journey it is one the company has been on for some time. The list of goals include making sustainable eating a preferred choice, clothes that last twice as long with half the environmental impact, healthier homes from innovative air, water and flooring solutions, as well as making the business circular and climate neutral.

“We consider every phase of the product journey and are currently rolling out a ‘Zero Waste to Landfill’ program in all our local factories, starting at Dudley Park in Adelaide which is powered by 7,500 solar panels. With the construction of our new six-star energy rated facility in Ravenhall in Victoria we will have a world-leading factory where more than 80% of our energy is generated on site.

These initiatives have us headed towards running all our operations on 100% renewable energy by 2030.”

Westinghouse 680L French Door Fridge WQE6870BA

`FlexSpace

convertible compartment with a temperature range from -23C to +7C `Five predefined settings to meet changing needs within two hours `SmartSplit

gives more usable space in the fridge door `FreshSeal

crispers with automatic humidity control `Flexible

shelving for holding extra tall items or large platters RRP: $4,499

The company is also keeping in touch with employees with wellbeing activities across a broad range of interests. “We have completed a ‘Wellbeing Day’ for all our ANZ employees with a family cooking session that was particularly good fun, as was a huge scavenger hunt.”

The company is continuing to launch products as planned, supporting them via integrated marketing campaigns. “Our primary focus is to generate awareness through our digital and in-store channels, as well as through our retail partners,” Goodwin said. AR

FlexFresh™ Fully Convertible Entertainer’s Drawer Dial up or down the cold air from -23C to +7C so your creation is revealed at its best

Swedish Thinking. Better Living.

AR REFRIGERATION

“

We look forward to resuming regular in-store visits, but until then, our teams will adapt and deliver the service and support our customers expect.

”

Working from home and restricted travel opportunities has led to many customers stocking more food and cooking at home, resulting in sales growth for Mitsubishi Electric L4, LX and WX refrigerators as consumers look to invest in a premium product, Hickey said.

“Glass door models continue to be popular too and present a luxury finish unlike anything else available in the market.”

Mitsubishi Electric is also working on the supply chain, despite the challenges presented by Covid.

MITSUBISHI ELECTRIC

Garth Hickey National Retail Sales Manager Following changes to MEPS for refrigerators that includes a shift from gross to useable capacity and volume, Mitsubishi Electric will release new models showing useable capacity to assist retailers and customers in their model selection.

According to the company, buying behaviour by customers purchasing French Door and multi-drawer models has changed in the last 12 months. “More customers are buying larger model refrigerators sight unseen, whereas in 2019, most customers would have gone into a store and this trend is expected to continue,” Garth Hickey said. “When it comes to upgrading their refrigerators, consumers are increasing the size of the fridge too.”

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Appliance Retailer October / November 2021

Mitsubishi Electric MultiDrawer MRWX700C

`700L

usable capacity `Unique

Vacuum Insulation Panel (VIP) and Smart Cube technologies maximise capacity without enlarging dimensions `Glass

door finish `Supercool

Chilling Case/Supercool Freezing Drawer `Automatic

ice maker RRP: $4,949

Staff are dedicated to looking after retail customers when it comes to sales and after-sales support.

“Our teams have risen to the challenge of remote working admirably from 2020. Internally our teams catch up on video calls regularly and for our retail customers we provide virtual product training.

“We look forward to resuming regular in-store visits, but until then, our teams will adapt and deliver the service and support our customers expect,” he said.

Mitsubishi Electric will continue to update its refrigerator line-up with models that include features that Hickey said are usually only seen in premium models. The flagship MR-WX multidrawer series has been updated to coincide with 2021 MEPS compliance requirements.

Television, radio and digital campaigns nationally are supporting brand awareness and new product launches. AR

Swedish Thinking. Better Living.

UltimateTaste 900 French Door Refrigeration

AR REFRIGERATION

HISENSE

Kevin King Cabeliza National Communications Manager Despite dynamic market conditions, Hisense is working closely with its retail partners to ensure service delivery and a steady supply of product to meet customer demand, while remaining receptive and agile to the needs of its retailers.

“The ongoing fluctuation of government restrictions and stay-at-home orders has led to many of our retailers closing their physical stores. We recognise this is a challenging time and are working closely and collaboratively with them through our partners’ various e-commerce platforms,” Kevin King Cabeliza said.

Hisense has always been committed to delivering Australian consumers premium products that feature innovative technology at an attainable price point, he said. “Across all categories, we’ve seen strong interest from consumers keen to upgrade their home and look forward to building on this momentum with a variety of new premium products in the pipeline.

“We continue to build on our diverse range of products across electronics and whitegoods, from the innovative and spacious 54-bottle wine cellar with anti-UV glass, through to our PureFlat refrigerator range in a sleek design and market leading Metal Tech cooling technology.”

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Appliance Retailer October / November 2021

When it comes to its environmental footprint, the company is utilising the latest technology to develop low energy consuming products out of materials that are safer for the environment.

An example of this is the 483L PureFlat bottom mount fridge, engineered for the ultimate energy efficiency with a 6-star energy rating.

Hisense is also developing innovative products across several categories intended to grow its brand footprint while decreasing its carbon footprint. “We ensure our disposal of electronic waste (e-waste) adheres to regulations that support a greener environment for generations to come.”

In line with the revised GEMs regulations, all Hisense fridges now come with data showing ‘storage volume’ or how much useable space is in the fridge. The results of GEMs testing of its home appliances better reflect how these appliances are used in the home.

Hisense is also supporting its team in what Cabeliza described as an “evolving workplace”.

He said maintaining connection and rapport has been instrumental in ensuring an engaged and productive workforce with the Melbourne-based customer care team available to customers with the capability to work easily from home. AR

Hisense French Door PureFlat Collection HRFD560BW

`560L

storage volume `Triple

Zone cooling and Metal Tech cooling technology `Inverter

technology `Water

and ice dispenser `Convertible

door and drawer configuration RRP: $2,999

REFRIGERATION AR

SMEG

Smeg Portofino Refrigerator FA490 510L

Leon Wolf National Product & Procurement Manager The focus for Smeg remains on evolving its product offering to be more efficient while meeting the needs of consumers and retail partners. “Smeg provides consumers with multiple options in terms of size, configuration, internal storage flexibility, versatility and colour choice,” Leon Wolf said.

“Not only are consumers seeking premium quality appliances, they are also seeking appliances in a single aesthetic design to create a cohesive, coordinated space in the heart of the home. From a refrigerator to freestanding cooker and built-in dishwasher, Smeg’s Portofino collection offers such a solution in a colour palette that includes anthracite, turquoise, white, black and red,” he said.

From product development to manufacturing and supply chain, Smeg continues to prioritise environmental sustainability. Recently Smeg achieved first position in the Durable Consumer Goods category with a perfect score

`Double

zone electronic temperature control `Multi-cooling

no-frost technology `Life Plus 0°C drawer `Adjustable

glass shelving `Available

in anthracite, black, red, white and stainless steel

of 100 in The Best 200 Green Stars of Italy sustainability ranking.

Both Smeg Australia and Smeg’s global headquarters in Northern Italy are making a significant commitment to streamline efficiencies to help the environment with practices such as QR codes for dissemination of information and digital user manuals.

RRP: $3,990

As with all product categories, signature high performance and low consumption are prevalent in Smeg refrigeration. Regardless of where food is placed in a Smeg fridge, the multi-flow cooling system provides even temperature distribution while the active ion system removes odour and bacteria.

When it comes to staff engagement, the company maintains a high level of interaction and engagement with the broader team with regular product refresher sessions to address knowledge gaps to keep the team energised. AR

FISHER & PAYKEL

Roseanna Langtry Marketing Manager — Refrigeration & Laundry Fisher & Paykel understands the importance of online research for consumers when they are making decisions about buying new appliances, particularly at the moment, according to Roseanna Langtry. “We are focused on ensuring our online platforms offer the best information to help consumers make an effective decision and supporting our retail partners in their e-commerce efforts.”

As consumers spend time at home, it has become more important that the ‘home space’ is an environment that supports needs and style preferences. “Integration continues to be a growing factor to achieving this and we’ve seen an increase in the premium integrated fridges segment of the market,” Langtry said.

Fisher & Paykel Freestanding Quad Door Refrigerator Freezer RF605QZUVB1

“Integrated solutions give customers the ability to personalise their kitchen to match their desired design aesthetic and lifestyle preferences. Along with design, maintaining food quality through innovative storage and temperature control technology is also a key requirement for these premium products.”

The addition of a new matte glass finish gives customers who aren’t looking to integrate or do a full kitchen remodel, more choice and design freedom, Langtry said.

Fisher & Paykel is committed to environmentally conscious operations, creating new products that increasingly limit the impact on the environment’s natural resources. AR

`Variable

Temperature Zone (VTZ) technology for storage flexibility `Matte

black glass finish with recessed handles for a streamlined look `ActiveSmart

technology adjusts temperature, airflow and humidity `Slimline

water dispenser and internal ice maker `Solid

glass used for both the fridge exterior and interior shelving RRP: $4,699

www.applianceretailer.com.au

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AR REFRIGERATION

“

We have seen an uplift in refrigerator sales over the last year as Australians evaluate whether their current home appliances meet their needs.

”

The LG InstaView Door-in-Door feature on select Side-by-Side models has been refined for 2021, with a larger InstaView panel and bezel-less design, allowing users to view inside the fridge with two quick knocks.

LG

Shannon Tweedie Marketing Manager — Home Appliances As we continue to live in this pandemic-era, the refrigerator has never been such a critical household appliance, with cooking and dining at home now part of everyday for the foreseeable future, according to Shannon Tweedie.

“Consumers want to maximise storage space and minimise waste and LG Electronics refrigerators with their thoughtful designs, flexible storage options and smart features support this reality,” she said.

“We have seen an uplift in refrigerator sales over the last year as Australians evaluate whether their current home appliances meet their needs.

Consumers are looking for reliable and topperforming appliances that support the increased amount of time spent at home which makes the LG Instaview Door-in-Door fridge a top contender for consumers. Our point of difference in the premiumisation of the refrigeration category is the InstaView design and stylish colour options across matte black, stainless black and stainless steel.”

40

Appliance Retailer October / November 2021

LG Side-by-Side InstaView Door-In-Door

`Surround

Cooling with cool air from multiple directions keeps food fresher for longer `InstaView

Door-in-Door for easy access without opening the door `ThinQ

remotely adjusts temperature settings and diagnoses problems `Sleek

design with pocket handle and push button access to DoorIn-Door panel `Inverter

Linear compressor with less vibration, that is quieter and more durable.

RRP: $2,639

According to Tweedie, as a result of the success of the LG French Door InstaView Door-in-Door model, LG is expanding these premium features into its new Side-by-Side range. The venting system effectively surrounds food with cool air from all angles. It also features a new flat metal laminated duct cover in the rear of the cavity to give a premium look to the appliance.

Restrictions on the number of people in-store has limited the ability to run in-person retail staff training sessions. Trainers more flexible in the ways they deliver their training sessions, pivoting to online content and virtual training. “We’re continuing to monitor the situation and work with our retail partners, and we hope that as Covid restrictions ease, our trainers can get back in-store for face-to-face training.”

In 2021, LG launched a comprehensive marketing campaign for its refrigeration range, covering the benefits of the technology for consumers. It is also providing digital support for new and existing products, with a focus on social media platforms to build awareness. This is in addition to new television and digital brand campaigns promoting home appliance categories, including online banners for targeted advertising, featuring fridge and laundry products.

LG is also running in-store consumer promotions and cashback offers with retail incentives for consumers to upgrade to an LG fridge. AR

HITACHI

Mark Beard Marketing Manager — Consumer Products When the country moves out of lockdown there will be strong latent demand for major home appliances such as refrigerators, according to Mark Beard. “Home renovations and new build delays have pushed back appliance purchases, but as renovations and new home builds recommence sales will closely follow,” he said. “And Hitachi are working diligently to ensure our supply chain is in good order to fulfill the predicted demand.”

He said the rise in property values has consumers investing more in their homes and kitchen renovations are viewed as a great way to add value as well as enhance family life.

Liebherr BluPerformance Fridge Freezer with Wine Cellar SBSes 8486 `BioFreshPlus

with dedicated DrySafe and HydroSafe compartments `Six distinct cooling climates `Dual

Zone Wine Cellar `2.4-inch

colour touch display `Five-year

warranty RRP: N/A

Trends in kitchens today are about colour, premium finishes and features with consumers looking beyond stainless steel and white enamel when it comes to refrigerators. “Glass finishes are very on-trend, and the Hitachi range of refrigerators offer glass finishes in various colours to suit most kitchen décors which is why Hitachi is seeing excellent growth in its ‘Designer Series’ 4-Door French-Door refrigerators and ‘Made in Japan’ refrigerators.”

ANDI-CO

Robin Werth Marketing Manager “Brands with the ability to be flexible and pivot to ever-changing conditions have proven to be successful in these challenging times,” Robin Werth said. “We have seen strong growth for Liebherr, but this has not been without its challenges from stock, shipping times, stock movement and in-store presentation.”

According to Werth, the months ahead will continue to prove testing. “However, we believe that open and honest communication with our consumers and retail partners will remain key and this continues to form a cornerstone of our strategy.

Hitachi is also addressing food waste with several models featuring Aero Care in the vegetable compartment. This innovative platinum catalyst creates an optimal environment that sustains freshness and nutrients.

“With Liebherr we are well-positioned to take advantage of the trend towards premiumisation.

Consumers are investing in their homes like never before and understand the value in premium brands, in terms of materials and design, as well as high levels of energy efficiency.

Hitachi implemented a flexible workplace early in the Covid timeline that allowed the company to offer seamless sales, service and marketing support. AR

“The recent launch of Monolith, Liebherr’s luxury large-format integrated refrigerator, freezer and new wine cabinet has been well received by consumers and retailers,” he said.

Hitachi French Door R-WB640VT0X

`Vacuum

compartment (+1°/ -1°C) `Selectable

zone refrigerator, chill/meat, soft freeze and freezer `Human

sensor with touch or swipe auto open doors `Auto

ice maker `Available

in matte white glass and mirror glass door finishes RRP: $3,799

Liebherr has been driving an environmental strategy for many years and is committed to highly energy efficient models. “Our CNef 4315 bottom mount fridge freezer was Australia’s first 5.5-star bottom mount model. The current BluPerformance range of freestanding models is Liebherr’s most energy efficient range ever,” he said.

Even before Covid struck the company had embraced digital channels to maintain communication across the business. “We have pivoted to digital tools to support our sales team and retail partners with product training and insights, supported by digital, social and traditional media and PR.” AR www.applianceretailer.com.au

41

AR RETAIL PROFILE

From humble beginnings as Mr Dishwasher to retail powerhouse as Adelaide Appliance Gallery

I

BY EMILY BENCIC

t’s 1981 and 17-year-old, Chris Ktoris is fresh out of high school looking for his first job. He finds employment as a junior technician at Mr Dishwasher fixing dishwashers, which at the time, were prestigious and sought-after appliances.

He developed a loyal customer base due to his thorough and meticulous servicing, in addition to the products he developed to achieve the best results for the customer and longevity of the machine. He quickly realised that the key to a successful business was exceptional customer service.

In 1974, Mr Dishwasher introduced Miele to Australia, importing the first Miele products into the country. Four years later, in 1978, Miele entered the Australian market in Melbourne off the back of the foundation laid by Mr Dishwasher. Soon after Ktoris’ employment, he became Australia’s premier Miele service technician based in Adelaide.

Fast forward to 2021, he is now the managing director of a successful retail business, Adelaide Appliance Gallery.

According to operations manager, Andrew Ktoris, the latest chapter in the journey started in 2016 when the decision was made to relocate from the original 100 square metre showroom in Adelaide’s CBD, where the business had been trading for 30 years, and move to neighbouring St Peters.

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Appliance Retailer October / November 2021

“At the time, there were only two Asko ovens and three Miele ovens on the showroom floor that were more for decoration than anything else. Our business was driven by replacement dishwasher, washing machine and dryer sales but we understood that we needed to evolve to cater to growing demand in the cooking category,” he told Appliance Retailer.

After conversing with suppliers, councils, property managers, real estate agents, investors, stakeholders, staff and family, the business moved into a 1,500 square metre property with over 1,000 square metres of dedicated showroom space.

“This is when the name Adelaide Appliance Gallery was born, and the fully interactive ‘gallery’ style showroom was developed. Without the support of foundation partners in Asko, Miele, Bosch, Neff and Laurastar, it was just a pipedream that would not have eventuated,” Ktoris said.

New staff members, who specialised in cooking, joined the family business to complement the strengths of the existing team.

“With the success of our foundation partners, other suppliers could see the value and started approaching us. The introduction of Falmec and Falcon increased exposure and broadened our customer base, while strengthening our market share. This led to an unannounced visit and invitation to become a ‘Designer Appliances’ store as a flagship of the BSR Group.”

2

RETAIL PROFILE AR

3

“

7

Our business was driven by replacement dishwasher, washing machine and dryer sales but we understood that we needed to evolve to cater to growing demand in the cooking category.

4

”

5

1. Miele cooking display in the Adelaide Appliance Gallery showroom 2. Bertazzoni cooking display in the Adelaide Appliance Gallery showroom 3. Neff cooking display in the Adelaide Appliance Gallery showroom 4. Falmec rangehood display in the Adelaide Appliance Gallery showroom 5. Bosch laundry display in the Mr Dishwasher store 6. The Mr Dishwasher store was open for trade in Adelaide CBD for 30 years

6

7. Asko cooking display in the Adelaide Appliance Gallery showroom

Over the past 18 months, new suppliers have been introduced into the business including Smeg, Fisher & Paykel, Electrolux Home Products and Liebherr, which is attracting new customer demographics to the store that offers functioning and interactive appliance displays.

“We host cooking experience sessions, that book out quickly, to deliver insights into the latest technology and trends to our customers. Strategic alignments with designers, architects, builders and decorators give a unique and immersive opportunity for customers to design their full kitchens. Corporate events are also being hosted on-site to provide a memorable experience for our guests.

“The showroom has been completely regenerated and there are commitments from more suppliers to be announced shortly. Staff numbers are increasing and infrastructure investments are being made to keep up with demand.

“With the noise and distraction of growth, it’s easy to drop the ball, but one thing remains constant – exceptional customer service is not negotiable. It’s 2021 and a 17-year-old boy has come a long way, but the story is only just beginning. Stay tuned for the next chapter.” AR www.applianceretailer.com.au

43

AR COOLING

New MEPS changing the air conditioner landscape

BY KYMBERLY MARTIN

E

uromonitor International Australia head of research, Tim Foulds said air conditioners recorded a negative decline in 2020, due to the slowdown of the construction industry in Australia related to the Covid financial downturn.

“The majority of Australian households own at least one cooling device and split air conditioners remained the most popular fixed option due to the wide range of SKUs available,” he said. “Energy efficiency is a priority when it comes to choosing the most suitable model.”

The latest data from GfK revealed that the cooler summer was an impediment to sales with declines across most segments. The only exceptions were USB and Clip types used primarily at

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Appliance Retailer October / November 2021

workstations which aligned with the overall growth of products that facilitate work/study from home.

When it comes to fans, unit sales declined 13% while value for the category fell 8%.

A new 2020 MEPS Determination for air conditioners greater than 65kW comes into force on April 1, 2022. Registrants need to provide Seasonal Energy Efficiency Rating (SEER) information when registering models of these products.

Also from April 1, 2022, registrants supplying or importing air conditioners covered by the 2020 Determination must register all models with the Greenhouse and Energy Minimum Standards Regulation (GEMs) regulator through the Energy Rating Product Registration System. Registrants can also register prior to the April 1 deadline.

COOLING AR

Mitsubishi Electric Split System Air Conditioner MSZ-AP20VG(D)KIT

`2.0 kW cooling / 2.5kW heating `Indoor

unit dimensions for placing above doorways `21dB

noise level `Night

mode reduces brightness from the indicator light and disables beep noises `Dual

barrier coating reduces dust and dirt collecting in the unit RRP: $1,499

Customers in the market to replace older units are considering features such as noise levels as part of their buying decision process and the 18dB noise level on heating for the AP25 model has been popular, he said.

MITSUBISHI ELECTRIC

Garth Hickey National Retail Sales Manager Regions that have been in lockdowns from the middle of the year are experiencing a backlog of air conditioning installations, according to Mitsubishi Electric. This could present challenges for retailers and customers when it comes to scheduling and depending on summer conditions when there could be a significant waiting time.

“The latest rounds of lockdowns have forced many customers to work from home again. These consumers realise that some rooms in their home need improvements in personal comfort which has led to an uptake of air conditioners for smaller spaces,” Garth Hickey said.

“There has been growth in the market over the last few years in premium brands and Mitsubishi Electric has experienced healthy sales as consumers consider investing in a quality product when they are given a chance,” he said.

In lieu of face-to-face meetings, the sales team continue to have virtual meetings and deliver online product training to retail customers.

Teams within the organisation catch up on video calls regularly to maintain contact when working remotely which has contributed to the company operating ‘business as usual’.

To support the local market, the AP20 2.0 kW split system was added recently to the MSZAP range. This unit is small enough to fit over doorways and has a capacity ideal for home offices and studies, and according to Hickey is proving popular with customers who spend more time working from home. The AP20 also connects to the MXZ multi-split system which allows customers to connect indoor units for other rooms to the same outdoor unit.

On the other end of the scale, the AS90 9.0kW wall mounted split system, is designed for larger, open plan spaces.

Mitsubishi Electric supports promotion of the product range and brand awareness through television, radio, and digital campaigns and the winter gift card campaign was another success this year. AR www.applianceretailer.com.au

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AR COOLING

“

This coming season we are launching a range of heat and cool air circulators to tie into the demand of year-round, multifunctional products.

”

Dimplex Heat + Cool Air Circulator Pedestal Fan DCACP30HC

GLEN DIMPLEX

Stacey Pogorecki Product Manager — Seasonal & SDA “We expect demand to be higher than normal,” Stacey Pogorecki said, “with more people working from home, however there is always an element of seasonality as well. We also hope for hot summers to assist our retailers with sellthrough during the season.”

Responding to the trend of premiumisation in the market she said: “Our brands have always sat more mid-premium, where we offer a two-year warranty as standard, and in some cases up to seven years.

We want customers to know they are investing in a product that can see them through many seasons.

This coming season we are launching a range of heat and cool air circulators to tie into the demand of year-round, multifunctional products.”

According to Pogorecki, the company is working with its suppliers to move away from packaging options that aren’t typically environmentally 46

Appliance Retailer October / November 2021

`40W

cooling and 1800W heating `Heat

+ Cool adjustable thermostat (heating mode) `Five-speed

settings cooling only/ two heat settings and Eco-setting `Moves

air up to 15 metres `Detachable

fan guard for easy cleaning RRP: $249.95

friendly, like foam packing types. Aside from that, the location for landing and distributing products is a key focus, to ensure efficiencies with supply chain and minimising transport distances.

“While still offering a flexible work arrangement, where possible staff, particularly teams, are in the office on the same days, to ensure efficiencies and collaboration. Outside of that, in-person social events, when and where possible, as well as regular online catch ups are scheduled to maintain connections,” she said.

New product launches are supported with above and below-the-line activities, such as sponsorship of the Melbourne Stars, eDMs through databases, landing pages and catalogue programs with retailers and social media presence. AR

AS90

Designed for spacious living AS90 Wall Mounted Indoor Unit Mitsubishi Electric introduces the 9kW wall mounted split system, the MSZ-AS90VGD. With features such as advanced air filtration, Dual Barrier Coating and long airflow operation, the AS90 is perfect for large open domestic living areas. » Dual barrier coating

» Advanced Air Filtration

» Night mode

» Wi-Fi control* *Optional Wi-Fi adapter required per unit.

For more information on our products please visit www.mitsubishielectric.com.au

Phone:1300 280 625

AR COOLING

Mitsubishi Heavy Industries Bronte Series Split System Air Conditioners

MITSUBISHI HEAVY INDUSTRIES Graham Hamilton Senior Advisor

“For the months ahead we would like to reassure all retail partners that we are fostering our relationships and stock deliveries,” Graham Hamilton said. “While we continually adapt to different restrictions in each state, we are working closely with all retail partners to support their forecasts for the upcoming months.

We are working with our third-party logistics company to offer safe and on time deliveries in line with government recommendations.”

While acknowledging the premiumisation trend across several different categories, the company is dedicated to bringing high quality, premium products into the Australian market with no changes to the line-up in the coming months, Hamilton said.

“Over the last 12 months we have been engaged in several ongoing discussions with our factory and manufacturing hubs to source alternate packaging for our air conditioners. Mitsubishi Heavy Industries remains committed to the Australian Packaging Covenant Organisation (APCO) memberships and their targets,

“

While we continually adapt to different restrictions in each state, we are working closely with all retail partners to support their forecasts for the upcoming months.

” 48

Appliance Retailer October / November 2021

`From

6.3kW to 9.5kW capacities `Long

reach airflow to 18 metres in cooling conditions `Clean

Air technology delivers allergen and odour free air `Silent

operation with further reduced noise levels over time `Optional

Wi-Fi RRP: N/A

ensuring the packaging of our products will evolve over the coming years as we work on what alternatives are available and which ones will be most suitable for the future.

“While the hybrid work models has changed the way staff have interacted over the last 12 months, we are encouraging a collaborative workspace with equal opportunity for all staff. Our staff have found alternate ways to remain engaged in cross department work ensuring that all are aware of each other’s achievements. We are developing our model of ‘One Team One Goal’ despite the different challenges the team has faced in each state.”

When releasing new products in both a B2B space and B2C space, MHIAA utilises several different techniques that supports customer groups. “For all new products we targeted communication to our direct customers and retail partners and offer them the chance to participate in training sessions on these products. Over the last 12 months we have developed an online product training platform to support and engage with customers despite restrictions or lockdowns that may be in place as we launch product. We also opened a virtual showroom, Innovation Park, that offers users a product experience with links to further information and document downloads.”

A digital marketing strategy is in place to assist with the launch of new products that capitalises on being recognised by CHOICE as the ‘Best Brand of Air Conditioners’ for 2021, the fourth year running for MHIAA, and by Canstar Blue as having the ‘Most Satisfied Customers’ in 2021, for the third year in a row. AR

Australia's best air conditioner brand

IED CUS TISF TO SA

ER CO NDITION

S

A

IR

2019

S ER M

MO ST

four years in a row

Australia's most satisfied customers three years in a row

MHIAA is incredibly proud to have been recognised by CHOICE® as the best brand of air conditioner for the fourth year in a row as well as being named by Canstar Blue as having the most satisfied customers of any air conditioner brand in Australia. These accolades continue to re-enforce MHIAA’s reputation of being ‘The Experts in Air’.

mhiaa.com.au | 1300 138 007

Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd.

AR COOLING

MILNERS

Kirsten Ewen Brand Manager E-commerce saw years of growth happen in only a few months in 2020 which has left a lasting mark on the consumer landscape, according to Vornado.

Consumers are demanding immersive and seamless omnichannel experiences that gravitate to brands offering immediacy, convenience and speed. And this change in consumer behaviour is reshaping the future of retail, according to Kirsten Ewen. “Vornado Australia’s strategy for the months ahead is to capitalise on this boom and continue to scale our omnichannel strategy.”

An increasing trend towards premiumisation in the market is reflected in the performance of the DC range in the last financial year. “The Vornado DC range of air circulators is up to 80% more energy efficient with its powerful DC-motor and our target market value efficiency and quality, which is what the DC range represents,” she said.

In FY21/22, Vornado will add two new DC products that like their predecessors the 6803DC and 6303DC, contain the energy efficient DCmotor and signature Vortex Action technology.

“The DC models also allow you to zero in on your ideal environment with precise controls that enable dialling in the setting that feels right for you. The precise control settings mean less energy waste which is better for the environment.”

Ewen said being based in WA has allowed the company to operate its warehouse and offices with skeleton staff during lockdown. “Productivity is very high with our staff opting to work from home once a week with communication and mental health at the forefront.” AR

TCL ELECTRONICS TCL T-Pro Air Conditioner Series

`Gentle

Breeze function ensures cool air flows more naturally `Available

in 2.6KW, 3.5KW, 5.2KW and 7.2KW cooling capacities `Works

with Google Assistant and Alexa, and can connect to any compatible devices via TCL Home app `Four-step

Auto Clean mode uses water molecules in the air to carry away accumulated dirt, bacteria, and impurities RRP: From $799

Vornado Energy Smart Medium Air Circulator 6303DC `Whole

room Vortex Action circulation `Moves

air up to 25 metres `Remote

control `Timer

for one to 12 hours `Exclusive

to Harvey Norman for Summer 2021/22 RRP: $399 50

Appliance Retailer October / November 2021

Rafael Mayen National Marketing Manager TCL continues to expand into new product categories to enable customers to buy from a brand they trust, according to Rafael Mayen.

“We are expecting to see more public recognition of TCL’s value for money competitive position within the Australian market, as it is overseas,” he said.

“We offer customers innovative, cutting-edge technology within our products. TCL’s new T-Pro reverse cycle air conditioners include a Gentle Breeze function that distributes airflow softly, resulting in comfort free of harsh drafts.”

Being more sustainable comes down to intelligent design, according to Mayen, and to reduce its environmental impact, TCL maximises product efficiency. “For example, our new range of split systems are designed to use thermodynamics to cool and heat rooms economically and ecologically.”

Mayen said it has been challenging to keep staff engaged and maintain productivity levels, but TCL recognises employees through awards.

“The use of video conferencing and group chat platforms also support unity among our staff while streamlining communication.”

In response to changing consumer shopping behaviour, TCL has shifted its marketing towards a more online-based presence.

“Social media has also helped compensate for reduced in-store browsing, but for those still in store, we are confident that our online training modules are supporting sales representatives to inform customers about the benefits that our range offers.” AR

KEEPING YOU COMFORTABLE

all year

+ Cooling

Heating

INTRODUCING THE NEW HEAT & COOL AIR CIRCULATOR At Dimplex, we are the specialists in portable heating and cooling and our main purpose is to create comfort for every family all year round. With our wide range of stylish and reliable portable heating, cooling and air treatment products we’ll keep you comfortable no matter what the season and climate. Ranging products in portable air conditioners, evaporative coolers, dehumidifiers, fans for all purposes, air circulators, air treatment, electric fires, and a range of portable heaters to use in any room.

www.dimplex.com.au

AR COOLING

FUJITSU GENERAL

George Tsiotras National Retail Manager

Fujitsu Lifestyle Reverse Cycle Wall Mounted Split System ASTG24KMTC

Every consumer has a different need when it comes to air conditioning solutions, however research shows that energy efficiency, brand reputation, quality as well as price, are key influences on system selection, according to Fujitsu General.

“The company has also noticed a strong trend in retail around 2.5kW and 7.1kW capacity units, a pattern that has emerged over the last 18 months with many Australians upgrading or installing new systems to manage their indoor comfort while they work from home,” George Tsiotras said.

RRP: $2,829

Fujitsu General Limited has a global sustainability initiatives program in place and Fujitsu General Australia is adopting this at a local level. In 2019, it opened a state-of-the-art, 5-star Green Star energy-rated building and will release wall mounted products operating on R32 with a new range of cassettes and floor models this summer.

“More improvements are in the pipeline as we work towards being a carbon neutral organisation globally by 2030,” Tsiotras said.

“

The safety of employees, customers and suppliers is always top-of-mind and the sales team has continued to meet with customers, either face-to-face or online, when necessary, to maintain communication and keep the sales process moving.

”

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Appliance Retailer October / November 2021

`7.1kW

cooling/ 8.0kW heating `R32

refrigerant `anywAiR

technology compatible `Apple-catechin

filter attracts fine dust and invisible mould spores `Super

quiet mode/weekly timers

While the last 18 months have seen a major shift in the retail landscape with Covid restrictions changing how people work and shop, Fujitsu General has received incredible support from its retail partners. “The safety of employees, customers and suppliers is always top-of-mind and the sales team has continued to meet with customers, either face-to-face or online, when necessary, to maintain communication and keep the sales process moving.” The company continues to support retailers to generate interest in the air conditioning category and drive sales via click and collect, delivery, or in store,” he said.

The Fujitsu General Business Continuity Management Team (BCMT) meets regularly to ensure the company response to Covid is both appropriate and aligned with the latest advice of government and health authorities.

Tsiotras said the People and Culture team is supporting the business nationally and developed initiatives such as resilience training, monthly manager check-ins, flexibility around days and hours of work, an engaged internal communication platform to share information about mental health and special offers such as food vouchers and exercise classes as well as support for time off to get the Covid vaccination. AR

COOLING AR

DE’LONGHI

Dunya Abdurahmanovic Category Manager With summer approaching, the cooling category becomes a major focus for De’Longhi. “Whilst the category had a good season last year, the weather was not favourable so hopefully this summer will be warmer,” Dunya Abdurahmanovic said.

TECO Platinum 3D Reverse Cycle Split System TSO26H3DVGA

“De’Longhi has always aimed at launching products at the premium end with features that will benefit the consumer and their lifestyle. Our new PACEM models will fit into the mid-range price brackets while still containing powerful features and non-toxic R290 gas.”

The top of the range model is again the PACEL112CST which features Bluetooth Cool Surround technology, a smart remote controller that stays close to the person, optimising the cooling at their proximity and De’Longhi’s exclusive Eco Real Feel technology that provides an “unmatched level of comfort, securing the ideal balance between temperature and humidity”, she said.

De’Longhi is also continuing with its range of tower fans and evaporative coolers this season.

According to Abdurahmanovic, launching and marketing products in this ever-changing market is proving to keep everyone on their toes. “Because every day is so unpredictable in these unprecedented times our aim is to have a 360-degree plan with activities across all touchpoints in-store or online. Our message to our retailer partners is that we are there to fully support them in every way we can,” she said. AR

`Wi-Fi

compatible with Google or Alexa `3D air delivery/high density and PM2.5 filtration `I Feel feature senses room temperature from remote `Self-clean/sterilisation

function `Sleek

and stylish design RRP: $1,299

TECO De’Longhi Portable Air Conditioner PACEL112CST

`Powerful

2.9kW cooling capacity `Bluetooth

Cool Surround technology `Eco Real Feel technology `24-hour

electronic timer and thermostat `R290

non-toxic refrigerant RRP: $899

Trevor Francis National Business Development Manager “2021 has been an interesting year due to the continuing Covid situation with many people still working from home, making air purification and energy efficiency increasingly important,” Trevor Francis said. “TECO’s range of window/wall units and portables offer a Silver ION filtration system for air purification and Wi-Fi control and these have been well received in the market.”

He said the rising cost of energy supply is boosting the replacement market. “Our Platinum splits are exceptional in their energy ratings under the new MEPS, the 2.6kW Reverse Platinum has 9-stars cooling in hot zones, 6.5 stars in average zones and 7-stars in cool zones.”

TECO’s split air conditioners carry high density filtration systems, and the hero Platinum Series splits also come with extra PM2.5 filtration which is a high voltage statically charged filtration system that absorbs dust and airborne particles less than 2.5 micrometres in size.

TECO also offers a DC desk fan and DC pedestal fan both with Eco mode that automatically controls the fan speed according to the room temperature with no fan motor noise.

According to Francis, for many years consumers bought a TECO Skinny air conditioner they could install themselves that did not protrude out of a sliding window, but these were withdrawn from the market following new MEPS regulations.

In October 2021 new inverter units will arrive.

Available in 2.6kW cool and 2.6kW reverse cycle models with features such as remote control and UV sterilisation lighting. AR www.applianceretailer.com.au

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AR COOLING

Olimpia Unico Pro Reverse Cycle Air Conditioner

`Air conditioner with no external compressor unit `Heats,

cools and dehumidifies `High

or low wall installation `Can be installed from inside a dwelling to suit multi storey apartments `Uses

a standard 10 amp wall plug so no need for an electrician RRP: $3,499

OLIMPIA SPLENDID

Peter Burnham Marketing & Product Development Manager “One of the biggest challenges we are facing during the pandemic is the ability of our sales team to visit shop fronts and this is important for several reasons including general store maintenance and training,” Peter Burnham said.

“We want to assure our retail partners that even if we can’t get into see you, we are available to support and assist even through all the lockdowns.

As far as training goes, we have created several video training modules which are available online and through your account manager. In addition, we will continue to ensure continuity of stock.”

Olimpia Splendid currently offers several premium climate control solutions including Unico Pro, the inverter air conditioner with no external unit and a range of Air Pro portable air conditioners, designed in Italy and featuring Wi-Fi control.

“During the design phase we select technologies and materials that ensure maximum energy efficiency and minimum environmental impact during the disposal phase. For each product we always include an Eco function mode to combine maximum energy saving with maximum comfort.

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Appliance Retailer October / November 2021

“

We want to assure our retail partners that even if we can’t get into see you, we are available to support and assist even through all the lockdowns.

”

We use refrigerants with low GWP (R32) and natural refrigerants (R290) and as a member of APCO we are committed to working towards achieving the 2025 national packaging targets.”

He said although the pandemic has forced the company to work differently, staff remain productive.

“We meet weekly over video and being a small team, work collaboratively to ensure targets are met and we maintain a high level of customer service.”

New products are supported with promotional materials including brochures and point-of-sale, in addition to comprehensive training from the sales team. Depending on the products launched, promotion activity is delivered via trade, consumer and social media. AR

COOLING AR

PANASONIC

Joe De Bella Senior Product Marketing Manager — Air Conditioning “Australians are choosing innovative, connected technologies which enhance comfort and ease in their homes, such as Alexa and Google Home.

To meet these changing needs, cooling solutions must continue to advance and be equipped with technology that is seamlessly integrated into their ‘smart’ homes,” Joe De Bella said.

“The inclusion of Panasonic’s unique nanoe X technology has added to the already high standard of our air conditioning solutions in the market. In October 2021, Panasonic’s new premium Z Series air conditioning products will also include a Wi-Fi module, adding to the premium nature of the range,” he said.

“Within the air conditioning category there is a fine balance between performance, efficiency and affordability. Panasonic is always searching for opportunities to meet customer expectations and position these factors at the centre of the design, development and delivery of our air conditioning solutions.

“As a responsible multinational company, Panasonic’s ethos integrates sustainability at every stage of the product life cycle. This means that wherever possible, our production, product and packaging are continually improved to meet our commitment to our product stewardship requirements.” AR

Panasonic Z Series ReverseCycle CS/CU-Z25XKR

`nanoe

X 24-hour air purifying system neutralises indoor pollutants `Suitable

for those with asthma or allergies `In-built

Wi-Fi `New

matte finish and compact design `Available

in 2.5kW to 8.0kW capacities RRP: $1,199

DYSON Dyson HEPA Cool Formaldehyde

`Engineered

to tackle indoor air pollution `Link

app tracks indoor pollution, temperature and humidity levels `Voice

control activation helps avoid touchpoints and possible contamination `Captures

99.95% of particles as small as 0.1 microns such as pollen and mould spores `HEPA

13 standard filtration RRP: $799

Company Spokesperson Since the global pandemic began, cleanliness in homes and commercial spaces has never been so high on the agenda. However, the impact of inhome and workplace purification and hygiene for those suffering from allergic rhinitis or allergytriggered symptoms can be underestimated, according to Dyson Consumers want assurance that work, leisure and education spaces are being properly maintained with technology that genuinely works. Dyson claims it has engineered a machine to respond directly to these concerns, delivering cleaner, purified air.

“The Dyson HEPA Cool Formaldehyde does exactly that and more, and is engineered for real spaces,” a company spokesperson said.

As for its environmental footprint, Dyson engineers instinctively want to improve things, make them more efficient and use fewer resources. The company calls it “lean engineering,” one of its core philosophies that uses science, engineering and behaviour change to improve performance while using fewer resources. Whether it’s through pioneering technology, spaces, philanthropic activities or education, sustainability is at the centre of Dyson.

“We use science, technology and behaviour change to solve problems from new angles. As a global technology company, we see the potential that technology has to improve lives and sustainability.

“Dyson strives to design machines made of as much recycled and recyclable material as possible, while not compromising on performance or durability.

Once our machines reach the end of their lives, we are improving our repairability infrastructure to recycle and reuse as many parts as possible.” AR www.applianceretailer.com.au

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AR FLOORCARE

Stick vacs and robots chosen for convenience factor

BY EMILY BENCIC

56

T

he floorcare category experienced slight growth of 1% in units and 9% in value for the year to June 2021, GfK data has shown.

In stick vacuums – the largest segment of the category – there was strong demand at the premium-end of the market leading to value growth of 12% exceeding 2% growth in units. Conversely among robotic types, the most affordable products are pushing the category forward leading to double-digit unit growth of 14%, while value holds steady at 3%.

While wet and dry vacuums remain a relatively small component of the floorcare market, in 2020 they were the fastest growing type, which continued for the 12 months ending June 2021.

Euromonitor has also seen rapid growth across the stick vacuum and robotic vacuum categories.

“Stick vacuums continue to be increasingly popular as they offer convenience. They have evolved from spot cleaning to being capable of cleaning a full house with manufacturers focusing on improving battery life,” Euromonitor International Australia head of research, Tim Foulds said.

Appliance Retailer October / November 2021

“The robotic vacuum category is growing rapidly as consumers start to embrace the new technology that offers greater convenience.

Australians are spending more time in their homes, which means they are required to clean more often, and hygiene has become increasingly important.”

According to Canstar Blue research, the average Australian spends about $404 on a vacuum cleaner, which increases to $503 on average for stick vacuums. Price was rated the top purchasing factor for consumers followed by brand name and special features.

The research also revealed the major pet peeves when it comes to vacuum cleaners including short cords (14%), not being able to reach tight spaces (16%) and having to go over the same area again and again because the vacuum didn’t pick everything up (27%).

Despite this, the majority of consumers (87%) say they vacuum at least once a week, and to make things easier, four in 10 (40%) have purchased vacuums with multiple attachments and some have purchased models specifically designed for pet hair (17%).

FLOORCARE AR

“

With new models coming into the iRobot range, the team has been focusing on remote sales training with retail partners to ensure floor staff are engaged and up to speed on the category.

”

IXL HOME

Malcolm Russell Marketing Manager iRobot will continue to drive the robotic vacuum and robotic mopping category in terms of brand and category awareness through significant above-the-line and below-the-line spend, driving traffic to physical and online retail stores.

“Our new product launches feature technology improvements and ways to make it easier for consumers to keep their home clean, so that they have more time with the meaningful activities in their life,” Malcolm Russell said.

The iRobot product range has always been positioned within the premium segment of each price bracket, in terms of technology, navigation, connectivity, efficacy and styling. “As a leader, we will continue to offer consumers premium features in the relevant price brackets.”

Roomba i3+ Robot Vacuum

`Compatible

with Google Assistant and Amazon Alexa `Clean

Base automatic dirt disposal to empty itself for up to 60 days `Reactive

Sensor technology tells the robot where it can and cannot reach `Premium

three-stage cleaning system and 10 times the suction of the Roomba 600 series RRP: $1,399

“iRobot’s membership in the RBA enables us to engage efficiently with our contract manufacturing partners, direct suppliers and broader supply chain.

Through this engagement, iRobot administers a supplier code of conduct, leverages tools and resources that drive supply chain sustainability performance and stays informed about key trends and emerging issues,” Russell said.

“Further, iRobot’s products are shipped in recycled, corrugated cardboard. Our product packaging is 98% paper-based (by weight) and recyclable, with the exception of our floor cleaner bottle.” iRobot continues to invest across the full marketing mix, supporting the brand and product launches via national TVCs, digital advertising including search, display and programmatic, social media advertising and influencer outreach.

“We also support the brand in-store with investment across our product displays, in-store communication and product training.” AR

With new models coming into the iRobot range, the team has been focusing on remote sales training with retail partners to ensure floor staff are engaged and up to speed on the category.

“We have been giving each team member a specific task to make their primary focus. Each focus point has been vital in the overall growth and sales strategy of the brand, and we believe regular communication is key.” iRobot is committed to operating its business in an environmentally responsible way to help mitigate issues stemming from climate change.

These efforts span product design, production and recyclability as well as the wide range of activities that take place across its global offices. iRobot joined the Responsible Business Alliance (RBA) in April 2020 – a coalition of the world’s leading electronics companies working together to improve efficiency and social, ethical, and environmental responsibility in the global supply chain. www.applianceretailer.com.au

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BOSCH

Nicole Biener Head of Consumer Products The Bosch floorcare business is going from strength to strength with increasing momentum in the handstick category, according to Nicole Biener.

“Consumers are looking for flexibility and a design that will most benefit their home lifestyle, whether it’s a wider array of accessories and tools, or a more compact vacuum that is easier to store than traditional canister vacuums,” she said.

Bosch offers an extensive range of handstick products including the newly launched Flexxo ProAnimal 2-in-1 handheld vacuum cleaner with easy-to-reach onboard tools, the Athlet handstick range with up to 60 minutes of runtime, and the Unlimited 6 multi-use handstick range made in Germany.

“We are expecting a strong finish to the year in the floorcare category and are continuously working on improving the consumer experience, reflected in our digital marketing campaigns that offer fun and insightful content to educate consumers,” Biener said.

Bosch Unlimited Series 6 Cordless Handstick Vacuum BCS61113AU `Made

in Germany `Compact

lightweight design at 2.3kg `2.5Ah

Li-Ion battery and standard accessories `AllFloor

Power Brush and Digital Spin Motor for all floor types RRP: $449

“

The Bosch Unlimited vacuum range played an important role in the recent #LikeABosch brand building campaign, supporting healthy living and pro hygienic aspects.

”

Hygienic and flexible floorcare solutions are highly sought after, as consumers place more value in investing in quality products that will last.

“This is a positive shift from fast-paced consumerism where a low price point was all that one looked for. Consumers are now understanding the benefit of not having to replace a cheap inferior product often, and instead are investing in quality and technology that will enhance daily life.”

To support the delivery of quality products, Bosch is focused on minimising the use of resources, emissions and energy consumption from sourcing and production to usage and the return, refurbishment, recycling, and reuse of appliances.

“All BSH locations worldwide are carbon neutral, and we are cutting CO2 emissions throughout the entire product lifecycle.”

In adapting to ongoing restrictions, BSH Australia has implemented a ‘Covid normal’ approach to hybrid working. “All staff have been offered a balanced office and remote working roster to enjoy the benefits of collaboration in the office along with the flexibility of remote working on a three/two-day roster system,” Biener said.

When it comes to floorcare product launches, these will be supported by a comprehensive marketing strategy. “The Bosch Unlimited vacuum range played an important role in the recent #LikeABosch brand building campaign, supporting healthy living and pro hygienic aspects.

“Having the consumer at the heart of everything we do, we are pleased that Bosch has received the title of ‘Most Satisfied vacuum cleaner customers in Australia’ as rated by Canstar Blue. Our highest standards in product development in line with the Bosch value “invented for life” have helped to provide a better cleaning experience for users.” AR

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Appliance Retailer October / November 2021

So you can human

Robot vacuum

Roomba®

i3+

For the latest in cleaning innovation,

it has to be iRobot

+ Dual Multi-Surface Rubber Brushes - Instead of 1 bristle

brush, Roomba® robot vacuum uses 2 multi-surface rubber brushes that pick up pet hair without getting tangled

+ Patented Dirt Detect™ Technology - Roomba® robot vacuum recognises the dirtier areas of your home and cleans those spots more thoroughly

+ CleanBase® Automatic Dirt Disposal - Automatically empties it’s bin into an enclosed bag for up to 60 days

+ iRobot Genius Home Intelligence Platform - Delivers an

intuitive and personalised cleaning experience tailored to your needs and preferences

We believe humans have better, more interesting, more fulfilling things to do than cleaning. And we believe our robots can help. Our collection of robots is designed to clean around your schedule and your life, so you don’t have to. www.irobot.com.au

AR FLOORCARE

ECOVACS ROBOTICS

Karen Powell Head of Australia and New Zealand Demand for innovation remains extremely high in the floorcare category, largely due to consumers wanting smart devices to make cleaning chores easier, according to Ecovacs’ Karen Powell.

“While some people may be more price conscious, the interest and intent to purchase is there and has not wavered, despite the various uncertainties,” she said.

Ecovacs offers solutions that cater to a wide range of price points and consumer needs, reflected in the launch of its most recent robotic vacuum cleaner, the DEEBOT N8 PRO. “This model is a perfect illustration of premium features filtering down throughout our product range, providing access to some of Ecovacs’ cuttingedge technologies at the mid-tier price point.”

With consumers becoming more conscious of their environmental footprint, Ecovacs packaging is carefully considered to ensure protection in transit and a premium presentation on arrival.

“We also ensure we minimise plastic packaging components to reduce waste even after our products reach consumers’ homes.”

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Appliance Retailer October / November 2021

Ecovacs DEEBOT T9+

`Included

Auto-Empty Station `Ultra-high

3000Pa suction power `Industry-first

mobile air freshener functionality `True

Detect 3D 2.0 Obstacle Avoidance technology RRP: $1,299

“

While some people may be more price conscious, the interest and intent to purchase is there and has not wavered, despite the various uncertainties.

”

In Australia, Ecovacs was already utilising a work from home model well before the pandemic to allow flexibility for meetings with retailers, suppliers, repair centres and other stakeholders as needed. “While we are no longer ‘out and about’ per se, we still champion the importance during this time of our relationships and open communication,” Powell said.

Working closely with retail partners, Ecovacs incorporates digital takeovers, online training programs, retailer led review and social campaigns, as well as broader advertising into its marketing mix.

“We also remain committed to face-to-face training and in-store merchandising activations whenever possible. It is important to support our partners while cementing our educational role for consumers.

While our activity is often centred around key product launches, the category should expect to see an always-on strategy from Ecovacs via our channel marketing and extensive PR strategy.” AR

Unlimited

GL-30 ProPower

Athlet

Overall Satisfaction

Readyy’y Flexxo ProAnimal

Quietness Value for Money

Bosch vacuum cleaners No.1 in Australia for Customer Satisfaction Canstar Blue have awarded Bosch as the brand with the Most Satisfied Customers in the vacuum cleaners category. Bosch scored 5 stars for overall customer satisfaction, value for money and quietness. Discover award winning vacuum cleaners.

www.bosch-home.com.au Products featured: GL-30 ProPower bagged BGL3PWERAU, Unlimited BCS61113AU, Unlimited ProAnimal BCS61PE2AU, Athlet ProAnimal BCH6ZOOAU, Athlet BCH6AT25AU, Readyy’y BCHF220GAU, Flexxo ProAnimal BCH3PT25AU.

AR FLOORCARE

“

We are promoting new and existing products via digital channels, especially social media, to complement online banners and more traditional TVCs.

”

LG

Shannon Tweedie Marketing Manager — Home Appliances With increased time spent at home, the vacuum has become more critical for maintaining cleanliness as consumers seek products that make household chores easier, according to LG’s Shannon Tweedie.

“Handstick vacuum cleaners have become a popular choice due to their convenient features.

The LG CordZero handstick range has new and improved features, as well as more accessories to help clean various surfaces in the home,” she said.

The recently released LG CordZero A9 Kompressor with Cleaning Tower is designed to add even more convenience with a new charging system that automatically empties the dustbin and collects it into an attached dust bag each time the vacuum is docked in the stand to charge.

“LG has remained ahead of the increasing demand for premiumisation with our handstick vacuum cleaner range that offers features such as One Touch Control, so users do not need to hold down the trigger whilst vacuuming,” Tweedie said.

“Australians are discovering they need a reliable, simple, and easy-to-use solution to meet their cleaning needs and requirements. Therefore, they are happy to spend more on these products.”

In response, LG has expanded its handstick portfolio in 2021 with more accessory options including the Dual PowerPack batteries that deliver up to 120 hours of runtime and Power Drive Mop Nozzle for the unit to vacuum and mop simultaneously with detachable mop nozzle, mop pads, and water tanks that can be stored in the charging station.

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Appliance Retailer October / November 2021

LG CordZero All-in-one-Tower Handstick Vacuum Cleaner

`Interchangeable

and rechargeable batteries that deliver up to 120 minutes of run time `Automatic

dustbin disposal into the charging station and collected in an attached dust bag each time the vacuum is docked `LG ThinQ alerts users to check filter and battery status, as well as run diagnosis and cleaning history `Power

Drive Mop Nozzle removes dust from hard surfaces while the automatic water supply system maintains moisture levels on the mop pads RRP: $1,699

In light of limitations on in-person training sessions for retail sales staff, LG trainers have embraced online content and virtual platforms.

“We have produced more online video content to show key retail partners how to communicate our product features to consumers. We hope to return to stores for face-to-face training when restrictions ease.”

LG continues to invest across appliance categories including floorcare, which has been supported by a comprehensive marketing campaign to highlight product benefits. “We are promoting new and existing products via digital channels, especially social media, to complement online banners and more traditional TVCs.” AR

FLOORCARE AR

MILNERS

Kirsten Ewen Brand Manager Milners is focused on increasing consumer awareness of health and hygiene in the home, while offering a convenient solution for individual cleaning needs.

“The Roidmi X20 NextGen has a built-in double filter system, with a front and rear filter, including six layers of air filters. Thanks to this cuttingedge filtering mechanism, the vacuum disposes of allergens and dust mites, and releases purified fresh air,” Kirsten Ewen said.

An increasing trend toward premiumisation has been led by a growing awareness of health and hygiene with the global cordless vacuum cleaner market expected to grow to $20.78 billion in 2021, up from $19.22 billion in 2020.

“Consumers are willing to invest in products that matter to them, and this philosophy guides our product ranging. Roidmi’s X20 Mop and Vacuum speaks to this by delivering ‘double the clean and twice the efficiency’. We launched Roidmi

launched in Australia in late 2020; however, with store closures, the focus is now on securing ranging and building awareness.”

Roidmi’s international policy is ‘quality first, to be better and stronger, sustainable development’.

Under the Xiaomi ecosystem, the products are guaranteed to be fully compliant with all environmental and security regulations around the world, according to Ewen.

With the Milners head office based in Western Australia, the warehouse and office has been able to continue to operate with staff opting to work from home once a week. AR

Roidmi X20 NextGen Smart Cordless Vacuum Cleaner `65-minute

battery life `Magnetic

wireless charger `Air-X

air-dust separation system `Vacuum

and mop combination with 120,000rpm brushless motor RRP: $999

AR FLOORCARE

“

All Dyson cordless vacuums endeavour to provide powerful suction, as well as consistent high-performance cleaning including no loss of suction, fade-free battery and fully-sealed filtration that traps microscopic particles such as pollen, dust and bacteria.

”

DYSON

Company Spokesperson With more time spent indoors, consumers are cleaning more frequently but at the same time, are seeking peace of mind that their homes are truly clean, according to Dyson.

The newly released Dyson V15 Detect cordless vacuums use laser technology to reveal hidden dust. Integrating a diode laser into the cleaner head, precisely positioned at a 1.5-degree angle, creates an ideal contrast between dust and floor.

“We don’t think detection is enough, so we remove and meticulously size and count the particles 15,000 times a second using an acoustic piezo sensor which converts vibrations into electrical signals, displaying precisely the size and number of particles sucked up on an LCD at the back of the vacuum,” a Dyson spokesperson said.

“Engineering pioneering technologies and constant improvement is at the heart of everything we do at Dyson to improve wellbeing and solve the problems that others ignore. All Dyson cordless vacuums endeavour to provide powerful suction, as well as consistent high-performance cleaning including no loss of suction, fade-free battery and fully-sealed filtration that traps microscopic particles such as pollen, dust and bacteria.”

Dyson engineers focus on lean engineering by developing long lasting, high performing products including vacuum cleaners that collect dirt in a container to be emptied straight into the dustbin and filters that are washable throughout their lifetime.

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Appliance Retailer October / November 2021

Dyson V15 Detect Absolute Extra

`New

anti-tangle hair screw tool and antitangle conical brush bar `Five-stage

advanced filtration technologies capturing at least 99.99% of particles as small as 0.3 microns `LCD screen shows the size and number of particles cleaned, displaying real-time scientific data `Laser

dust detection illuminates dust particles invisible to the eye with a preciselyangled green laser integrated into a Fluffy cleaner head RRP: $1,449

“This means that vacuum cleaner bags – which are resource-heavy to manufacture and often cannot be recycled as they contain plastic – are not sent to landfill,” a Dyson spokesperson said.

Over the past 20 years, Dyson has focused on the development of tiny, high-speed, efficient motors, which take the place of traditional heavy types, and claim to be four times faster and up to five times lighter.

“This has been central to the energy reductions achieved in our products as well as fundamental changes to the format of our machines. We use a process called Finite Element Analysis to predict how a product will react to real-world forces, such as vibration and heat. This method enables us to trim the thickness of plastic parts, without sacrificing on durability.

“Our machines are built to last and we ensure that spare parts are available for 10 years so that our machines can be repaired if needed, not replaced.” AR

BISSELL

Chris Egan Managing Director Bissell continues to see substantial growth in floorcare by increasing household penetration of emerging categories, thereby delivering incremental retail growth.

“As we transition into spring and summer, we are conscious of the nearly 20% of Australians who suffer from allergens.

Deakin University found hero Bissell products assist such conditions by removing on average nine times more allergens than leading traditional vacuums, particularly important for asthma sufferers,” Chris Egan said.

Bissell continues to offer a range of products across a broad spectrum of price points with more premium products characterised by sophisticated features such as connectivity.

“However, our focus is on products that deliver deeper and easier cleaning performance rather than fringe features that may not actively enhance user experience or outcomes.”

For nearly a decade, Bissell has been a signatory to the National Packaging Covenant improving the brand’s performance across key metrics in the areas of waste, packaging and freight.

“In addition, all Bissell formulas are environmentally safe and various new developments in natural organic based formulas are being introduced.”

Bissell Australia recently relocated to a more spacious office environment with new ergonomic furniture and technology, as well as new retail training facilities. AR

Bissell SpotClean

`HeatWave

technology `Light

and compact design `Removable

tanks for easy filling and cleaning `Designed

for convenient stain and spot cleaning of carpets, upholstery and car interiors RRP: $269

FROM THE FLOOR

Godfreys

T

— Michael Owen

he Covid-19 pandemic has seen heightened consumer awareness around the importance of effective and efficient home cleaning solutions, according to Godfreys general manager for retail, Michael Owen.

“With people spending more time indoors, products that provide a more thorough clean have become the preferred option especially among stick vacuums and hard floor cleaners,” he told Appliance Retailer.

“Stick vacuums continue to experience growth with more advanced and powerful models being released each year. The ‘grab and go’ nature of the current range with longer run times means consumers can use them for quick every day cleans or a more thorough weekly clean of the entire home.”

When asked about new technologies emerging in the category, Owens praised Ecovacs and the company’s multi-million-dollar investment in research and development.

“Ecovacs offers a range of robots that can map your home, empty themselves and send you alerts when they have finished cleaning. Tineco and Bissell are leading the way with easy-to-use hard floor cleaners that vacuum and wash floors simultaneously,” he said.

“It is a highly competitive market for cleaning solutions so having the best products at the best prices is vitally important. Customers will shop around so we need to ensure that our cleaning solutions are promoted consistently in terms of what they do, and the value they offer.”

There has been a noticeable increase in online purchases over the last 18 months and Owens expects this to continue; however, there is still a high percentage of customers who want to try before they buy.

“Every machine we sell is also available in-store for customers to test before they buy it. Given the importance of a great cleaning solution, the option to see it in action is still a strong motivator for many customers.”

Looking to the months ahead, Owens expects to see further innovation in the category, particularly in the stick vacuum and robotic vacuum segments, as brands look to “push the boundaries on cleaning performance and usability”.

www.applianceretailer.com.au

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AR WINE CABINETS

Growth potential looms for correct wine storage

BY EMILY BENCIC

W

ine coolers and chillers experienced negative volume growth in 2020 due to lower consumer confidence, according to recent Euromonitor data. However, this is not expected to continue over the forecast period as the category remains in early stages of growth.

“Australia's lifestyle and drinking culture has supported sales of electric wine coolers and chillers, with these being used as part of outdoor barbecue areas. This means that both manufacturers and retailers will be focusing on educating consumers about the benefits of such appliances for indoor use and correct wine storing methods,” Euromonitor International Australia head of research, Tim Foulds said.

Roy Morgan data has shown the proportion of Australians who drink alcohol increased 4% to 69.7% in the 12 months to June 2021. The number of Australians drinking wine increased by nearly one million over the past year to 9.2 million or 46.3% of the eligible population.

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Appliance Retailer October / November 2021

ANDI-CO Liebherr Monolith Triple Zone Wine Cabinet EWT 9275 `100-bottle

capacity `Three

individual temperature zones `Integrated

LED side wall lighting `Flexible

shelves and telescopic rails fit all bottle sizes RRP: $16,490

Robin Werth Marketing Manager Liebherr has experienced strong demand throughout the pandemic as consumers increasingly seek high quality premium brands.

“Despite uncertain and ever-changing market conditions, Liebherr’s brand values of product quality and efficiency, coupled with strong relationships with retail partners, will provide the basis for future growth,” Robin Werth said.

“As consumers become more savvy and invest in their home, they are more willing to choose a premium brand that will provide many years of service and Liebherr is well-positioned to take advantage of this trend.”

Liebherr has further cemented its position in premium refrigeration and wine storage with the new Monolith wine cabinet, marking the brand’s first foray into the luxury large-format integrated segment.

WINE CABINETS AR

SMEG

Leon Wolf National Product & Procurement Manager In the wine cabinet category, Smeg remains committed to technological innovation with new Wi-Fi connectivity and accompanying SmegConnect app to be launched in early 2022.

“Across two aesthetic collections, Dolce Stil Novo and Linea, we will continue to offer consumers a range of premium wine cellars in terms of size, configuration, internal storage and soon-to-belaunched technological interface,” Leon Wolf said.

“With the introduction of Wi-Fi and the SmegConnect app, wine afficionados will have access to leading edge technology for storage and selection of premium wine. Our bespoke system also provides food and wine pairing options as well as digital sommelier expertise.”

Environmental sustainability remains a priority for the company with Smeg taking out the top spot in the Durable Consumer Goods category in The Best 200 Green Stars of Italy sustainability ranking.

“Smeg is committed to streamlining efficiencies both locally and globally with practices such as QR codes and digital user manuals,” Wolf said.

“As well as offering high quality materials and manufacturing, Liebherr wine cabinets also provide a timeless design aesthetic that withstands changing interior design trends. Our range of freestanding and integrated wine cabinets use the latest in cooling technologies to ensure minimal energy consumption whilst maintaining the optimum wine preservation and storage conditions.”

Andi-Co has embraced digital platforms across the business to ensure teams are engaged, motivated and productive, while ensuring senior management are visible, accessible and in regular contact with the team. “This has seen a positive shift in work practices in our business and feedback has been positive,” Werth said.

In relation to product launches, Andi-Co has developed a wide range of digital options to deliver cut-through with retailers at head office and store level. “We have maintained our strong presence in traditional media, while increasing our online and social media presence to take advantage of higher digital consumption, drive brand awareness and generate demand.” AR

During work from home arrangements, Smeg delivers regular product refresher sessions to keep staff engaged and address any knowledge gaps. AR

Smeg Dolce Stil Novo Dual Zone Underbench Wine Cellar CVIA638RWN3

`38-bottle

capacity `Premium

oak shelves and UV resistant glass `Wi-Fi

connectivity and SmegConnect app in Q1 2022 `Two variable temperature zones with external temperature touch control RRP: $4,990

www.applianceretailer.com.au

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AR WINE CABINETS

MIELE

Melissa Taylor Product Manager — Built-in Cooking & Cooling Miele is emerging from the pandemic with a greater desire to help people create home living spaces that cultivate a sense of community and connection, while making it more accessible to choose highquality appliances that stand the test of time.

“There is an increasing trend toward premiumisation as consumers seek a more eco-friendly lifestyle, which incorporates the appliances they purchase and the energy they consume,” Melissa Taylor said.

Miele claims to be the only manufacturer in the industry to test products to the equivalent of up to 20 years’ use, with the brand synonymous with premium performance and longevity.

“Our current brand campaign brings this to life with our new corporate positioning of ‘Quality Ahead of Its Time’ focused on superior quality, genuine craftsmanship and sustainability. With an investment in appliances that last, momentum has remained strong for Miele products across all categories.”

Sustainability has been at the forefront of the Miele brand for 120 years with a holistic approach to product development including the use of recyclable materials.

“We mark plastic components for correct future recycling and incorporate innovations that allow our consumers to use sustainable practices within their homes such as temperature control and vast reductions in energy and water consumption,” Taylor said.

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Appliance Retailer October / November 2021

Miele Freestanding Wine Conditioning Unit KWT 6831 SG `LED lighting and UV filters `Separate

temperature zones `Secure

storage with pull-out racks `Odourless

refrigeration section thanks to Active AirClean filters RRP: $9,299

“Taking transportation into consideration, we primarily use cardboard, wood, and an expanded polystyrene, made from 98% air, all of which are recyclable, to keep new appliances safe while in transit. Given the environmental effects of travel, 84% of Miele products are shipped via sea freight worldwide, 12% by road, 3% by rail and less than 1% by air. We also publish a Sustainability Report every two years for full transparency.”

The health, wellbeing and safety of Miele staff, their families and communities remains a number one priority. “Our award-winning online e-learning portal provides sales teams with selfpaced learning modules, product video tutorials and category reference sheets, to keep up to date with the latest features,” Taylor said.

“To keep morale high, we also offer online cooking tutorials with our culinary experts where our staff can cook along in real-time, through to lunch time wellness sessions and company-wide song recommendations.”

Miele continues to find ways to launch new products, improve its range and innovate for greater efficiency. “We have adopted an omnichannel marketing ecosystem with a bold presence both online and in-store. Across our social platforms we have created a dedicated approach to building awareness on Facebook and Instagram to ensure the best customer experience.” AR

WINE CABINETS AR

LG

Shannon Tweedie Marketing Manager — Home Appliances With ongoing lifestyle restrictions, consumers are getting more creative with their spaces, investing in luxury living and entertaining at home when possible, according to LG’s Shannon Tweedie.

ILVE 154 Bottle Wine Cellar

“Our recent LG Signature Wine Survey found that the overwhelming majority (90.4%) of Australian consumers do not have a high expertise when it comes to proper wine storage.

`Dual

temperature zone `154

Bordeaux bottle capacity `Anti-UV

black glass door with black handle `Door

security lock and antivibration timber shelves

“The LG Wine Cellar provides the technology for avid entertainers and wine aficionados to effectively preserve and store up to 65 bottles of their favourite wine. This product is designed to protect wine from environmental changes and fluctuations in humidity for the longer term, something regular refrigerators cannot deliver on,” Tweedie said.

RRP: $3,449

EUROLINX

Daniel Bertuccio Marketing Manager

The LG Signature Wine Cellar features multi temperature and humidity control to create optimal cellar conditions, while minimising vibrations and light exposure for the ideal environment for any variety or vintage.

Eurolinx acknowledged the challenges of the ever-evolving environment but remains focused and looks forward to returning to ‘business as usual’ circumstances.

The unit also includes convertible drawers with the capability to be used as a fridge or freezer to store foods such as cheese and snacks or frozen meats.

For added convenience, the Auto Lift Drawer feature automatically lifts the bottom drawer with a push of a button, while the Auto Open Door feature allows users to step on the ‘Door Open’ light projection on the floor to place wine bottles inside. With LG ThinQ, temperature settings can be managed remotely from a smartphone. AR

“Across the Eurolinx brand portfolio, we have taken a careful approach into understanding what we offer and knowing who we are selling to. We do this at a more granular level in some cases by category and even by SKU. However, the premiumisation trend is often abused and ethics needs to play a part, or we risk diluting consumer trust,” Daniel Bertuccio said.

Sustainability has become a more prominent topic worldwide and in response, ILVE and Fhiaba moved towards a 100% recyclable packaging strategy in early 2021 with Artusi set to follow.

LG 8-Bottle Mini Wine Fridge

`Soft internal lighting `Temperature

settings from 8℃ to 16℃ `Dual

glass door to maintain flavour profiles `Low vibration thermoelectric module cooling method RRP: $659

As a family-run business, the Eurolinx team has always been close-knit and amid work from home arrangements, each department manager does frequent check ins with staff, according to Bertuccio.

“There are many forms of technology available to make this easy and seamless so we have been embracing the change as we don’t know how long the pandemic will continue, or even relapse, so we need to be prepared for all scenarios,” he said.

Eurolinx continues to launch new products, embracing various mediums to pivot into the channel that best serves each product. AR www.applianceretailer.com.au

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AR WHAT'S HOT

Meet the Tefal Expert with i-Companion XL

Customers who purchase a Tefal i-Companion XL can now register to join an exclusive, live digital session to ‘Meet an Expert’ and participate in a full discovery of what is possible with the i-Companion XL. This new approach by Tefal reflects the importance of building a community with ongoing support and inspiration to help people get the most out of their new appliance and enjoy the full experience. The Tefal i-Companion XL not only cuts, prepares and cooks but also comes with six dedicated attachments and several more compatible accessories that can be purchased separately.

Replacing more than 10 appliances, the i-Companion XL features 10 automatic programs and a manual mode and comes with a cookbook that features 300 recipes. The extra-large gourmet stainless steel bowl has a 4.5L-litre capacity, spacious enough for 10 servings, making it the biggest capacity heating food processor on the market. It has Bluetooth connectivity and free Companion app that sends time, temperature and speed settings from a smartphone or tablet direct to the appliance.

RRP: $1,899

Miele sets the cordless vacuum bar with Triflex three-in-one

Sleek, lightweight and versatile sums up Miele’s cordless Triflex vacuum. Featuring three modes designed for every purpose, users can easily reach high spaces, speed over floors and cover more ground in less time with the extra-wide ElectroBrush. Switching to compact mode offers hand-held convenience for quick clean-ups, perfect for car interiors. With up to 60 minutes of cleaning time per charge to conquer large spaces and four colours to choose from, Miele’s Triflex combines power and sophistication.

RRP: From $799

Enjoy every corner of your home

With the Electrolux Well Q7 vacuum, users have the freedom to enjoy some of the precious but messy moments at home. Forget about pulling tangled hair and fibre from the vacuum with Well Q7 BrushRollClean technology. By just pressing the pedal for five to 10 seconds while the vacuum is on, the internal blade will cut the hair and fibres and be sucked into the dust container to maintain performance without manual cleaning.

RRP: $499 70

Appliance Retailer October / November 2021

WHAT'S HOT AR

Dimplex Air Circulators deliver year-round comfort

Cooking in colour with Smeg

Smeg’s first cookware collection, designed by famed Milanese studio deepdesign, the designers behind Smeg’s award-winning small appliance collection, has arrived. The eight-piece collection, inspired by the curves and metal details of the iconic FAB28 fridge and small appliance collection, is designed and made in Italy. Both contemporary and functional, the collection includes saucepans, frying pans, a braising pan and a wok and is available in cream, red and black, to match the small appliances. The practical, dishwasher friendly collection is compatible with gas and induction as well as suitable for oven cooking, able to withstand temperatures up to 250°C. The 4.5mm aluminium body composition provides outstanding thermal conductivity and even heat distribution, without hot spots. The non-stick coating is PFOAfree, resistant to abrasion and easy to clean. The pieces are complete with stylish and durable ergonomic handles and tempered glass lids with steam vent. The collection has a five-year warranty and is available nationally from selected specialist major appliance retailers.

Experience the difference with the Dimplex WhirlTech Air Circulator range and create a healthy home in any season. The Dimplex Air Circulators are designed to be used year-round to circulate cool air from air conditioning, hot air from heating, or to help keep rooms fresh by circulating stale air with fresh air. Users now have total control and comfort in any room with the addition of the heat and cool functions – the game changer in creating year-round comfort. The Heat & Cool Air Circulators not only disperse air around every part of the room leaving it feeling refreshed, the five cooling speeds and two heat settings will cool and heat the space with little impact on energy consumption. With the vertical and horizontal oscillating head, users can enjoy the benefits of the circulating fresh air moving up to 15 metres around the room without the need to sit directly in front of the unit. The sleek design is supported with easy-to-use LED controls and remote, programmable timer and two-year warranty.

RRP: From $249.95

RRP: From $179 www.applianceretailer.com.au

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AR WHAT'S HOT

Get cool this summer with TCL

TCL is introducing a new air conditioning system that creates healthier air more efficiently. The T-Pro Split System features a built-in air purification process that eliminates germs and sanitises the air before being released into the environment.

It also includes a Gentle Breeze function where up to 1,422 micro-holes embedded in the vanes create a softer air flow — unlike the harsh, direct cold drafts found in traditional systems.

The T-Pro Series Works with Google Assistant and Amazon Alexa, and can connect to compatible smart devices or via the TCL Home app. The TCL Split System comes in 2.6KW, 3.5KW, 5.2KW or 7.2KW. To support the split system range, TCL is also launching a portable 3.6KW air conditioner.

RRP: From $899 (Split System) and from $699 (Portable Unit)

Vornado offers precise yet powerful air flow The Vornado 6803DC Energy Smart moves air up to 26 metres via an efficient brushless DC motor that is up to 80% more energy efficient than the AC equivalent.

It features 99 variable speeds, an energy-saving timer that shuts off when the air is not needed, and the stand has an adjustable height from 80cm to 99cm. With an electronic push button and touch controls, plus a remote control for added convenience, the Vornado 6803DC comes complete with five-year warranty.

RRP: $399

Boutique consultancy disrupting the market

GK Global Services is an agile consulting firm providing ondemand assistance to Australian electrical and electronics suppliers. With over four years’ experience, the firm has undertaken dozens of global projects for clients. Offering dedicated team members and competitive rates, suppliers can cut costs for projects rather than recruiting new employees.

GK Global Services specialises in sourcing, product management, regulatory compliance, product quality, and complex topics such as recalls and conflicts with clients.

RRP: Dependent on level of support provided 72

Appliance Retailer October / November 2021

WHAT'S HOT AR

Miele takes the chore out of washing dishes

Miele’s innovative dishwasher series means washing is convenient, efficient and even enjoyable. With the AutoOpen Dry function, the work is done for the user with washing and drying dishes. Featuring QuickPowerWash technology, the powerful wash removes stubborn stains to remove the need to hand wash anything again. Engineered with superior cleaning using the AutoDos function, the world’s first automatic dispensing system, gone are the days of guessing how much detergent to use for the load.

Available in a variety of installation options, from freestanding to fully integrated, Miele’s dishwashers will perfectly match any kitchen design.

RRP: From $1,799

Smeg introduces premium tall tank Diamond Series dishwashers

The celebration of 50 years of dishwashing excellence continues with the launch of Smeg’s new Diamond Series tall tank dishwashers. Like all Smeg dishwashers, the new models are made in Italy by Smeg and feature Smeg’s industry leading planetary wash system for the ultimate wash coverage, DryAssist for perfect drying with less energy and 6-star WELS rating. Clever additions include redesigned baskets with increased capacity and stability with new telescopic runners; central detergent dispenser with sliding easy release lid; and inverter motor to vary spray pressure, catering to new wash programs as well as offering lower noise emissions. New programs include Sterilise, a hygienic program to remove 99.9% of germs; Crystal, a program for fine glassware; Full Express 60, wash and dry a full load in one hour; Express 27, a 27-minute quick wash; and Silent, a long, yet quiet program for overnight. Smeg is offering a five year plus 10-year motor warranty on the collection.

RRP: $1,990 www.applianceretailer.com.au

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AR WHAT'S HOT

For the love of wine

Born from a passion for wine and to meet the exacting standards of wine professionals, Vintec climate-controlled cellars are designed to recreate the perfect storage conditions found in only the best natural underground cellars. Whether it be a large wine cellar or underbench cellar, Vintec cellars hold wine at perfect storage temperature, without fluctuations or micro vibrations, creating the perfect wine cellaring environment.

RRP: $3,299 VWD050SBB (pictured left)

and $2,749 VWS050SBB (pictured right)

Ghostbusting and sanitising with IXEO Power

Discover hands-free cleaning excellence Featuring the latest technology from ECOVACS including superior TrueMapping mapping and navigation technology, and TrueDetect 3D obstacle detection and avoidance, the DEEBOT T9+ can navigate and interact with the user’s unique home environment. This dual vacuum and mop has the smarts to clean the home hassle free, while also being the first robotic vacuum with a built-in, mobile air freshening – an industry first. It also features an included Auto-Empty Station that holds a month of dust and dirt, and the OZMO Pro oscillating mopping attachment for the best possible clean and convenience, all controlled by the ECOVACS Home app. For those particularly sensitive to dust, allergies and hay fever, the DEEBOT T9+ delivers an almost entirely hands-free cleaning experience that minimises dust exposure and dispersal.

RRP: $1,299

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Appliance Retailer October / November 2021

Tefal will partner with Ghostbusters: Afterlife from Sony Pictures later in the year to further promote the sanitising and styling messages of its flagship linen care product IXEO Power. Its ‘virus busting’ capability is accredited by an additional test on the Covid-19 virus now claiming to kill up to 99.99% of Sars-CoV-2 virus. IXEO Power combines the functions of a garment steamer, steam generator and an ironing board, while offering more comfort to use and adjust the unit thanks to the exclusive and patented built-in Smart Board that can function in multiple positions. The main unit and steam head detaches from the Smart Board, allowing users to steam and sanitise around the home including upholstery, curtains and bed linen, to eliminate 99.99% of viruses, bacteria and germs. Made in France, its futuristic design means users can iron and steam in an innovative way.

The only appliance to win the Good Design Award – Best in Class Accolade in 2020, IXEO Power was acknowledged for its innovation and ease of use.

RRP: $699.95

COMPANY INDEX AR COMPANY

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Adelaide Appliance Gallery......................................................................... 42, 43 Andi-Co.................................................................................................. 43, 66, 67 Bertazzoni...........................................................................................................17 Bissell..................................................................................................................65 Blanco...................................................................................................................9 Bosch.................................................................................................. 7, 30, 58, 61 BSR Group...........................................................................................................32 Camberwell Electrics..........................................................................................20 Canstar Blue........................................................................................................56 Catch...................................................................................................................15 De’Longhi..............................................................................8, 21, 22, 23, 25, 53 Dyson........................................................................................................... 55, 64 Ecovacs................................................................................................... 60, 63, 74 Electrolux.................................................................. 6, 17, 33, 34, 35, 37, 70, 74 Eurolinx........................................................................................................ 10, 69 Euromonitor...............................................................................22, 34, 44, 56, 66 Fisher & Paykel................................................................................................9, 39 Fujitsu General...................................................................................................52 GfK.......................................................................................................... 22, 44, 56 GK Global Services..............................................................................................72 Glem Gas ............................................................................................................17 Glen Dimplex...................................................................................30, 46, 51, 71 Godfreys..............................................................................................................65 Groupe SEB.................................................................................................. 70, 74 Hisense....................................................................................... IFC, 7, 14, 16, 38 Hitachi.......................................................................................................... 10, 41 IXL Home...................................................................................................... 57, 59 JB Hi-Fi Group.......................................................................................................6 Jura.............................................................................................................. 24, 27 Laser....................................................................................................................12 Leading Edge......................................................................................................19 LG....................................................................................................... 8, 40, 62, 69 Miele................................................................................................17, 68, 70, 73 Milners................................................................................................... 50, 63, 72 Mitsubishi Electric...........................................................................13, 36, 45, 47 Mitsubishi Heavy Industries....................................................................... 48, 49 Moochies..................................................................................................... 13, 18 Myer....................................................................................................................13 NARTA....................................................................................................................6 Nespresso.............................................................................................. 14, 26, 29 Nestle..................................................................................................................32 Newell Brands....................................................................................................28 Olimpia Splendid........................................................................................ 12, 54 Panasonic............................................................................................................55 retraVision..........................................................................................................11 Roy Morgan........................................................................................................66 Schweigen..........................................................................................................17 Smeg...................................................................7, 11, 15, 17, 31, 39, 67, 71, 73 TCL ......................................................................................................... 10, 50, 72 Teco.....................................................................................................................53 Videopro.............................................................................................................20 Wesfarmers ..........................................................................................................9 Winning Group ..................................................................................................19 Woolworths.........................................................................................................16

READERSHIP GROUPS

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The original wall-mounted air conditioner with no external unit

ITALIAN

COMPANY SINCE 1956

The stylish Unico Pro Inverter 12 HP eliminates the need for a bulky outdoor motor to dramatically improve the look of external walls.

Unico Pro saves you money because it’s installed from the inside. It can be mounted high or low on your internal wall for maximum versatility. Designed and made in Italy, Unico Pro delivers beauty inside and out.

For more, visit olimpiasplendid.com.au

INVERTER TECHNOLOGY LOW NOISE CONSTRUCTION

STANDARD WALL PLUG

They say less is more.

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The Sunbeam Espresso Range Visit sunbeam.com.au/baristayourself to find out more

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CAFÉ SERIES | DUO Espresso Machine The built-in commercial features delivers authentic café quality coffee.

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58mm commercial size group head delivers authentic café quality coffee.

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Barista levers to easily operate steam pressure and hot water.

When the machine is low on water, it’ll let you know. Conveniently refill water from the top water tank cover or by removing the water tank from the back.

* Compared to EM4300 Sunbeam Mini Barista Espresso Machine.

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BARISTA PLUS Espresso Machine with Grinder & Timer The all-in-one machine with the tools to help you become a better barista.

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58mm commercial size group head consistently delivers the café coffee taste.

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