Appliance Retailer Oct-Nov 2019

APPLIANCE

NOW IN ITS 23RD YEAR

Home Café

COFFEE CONTINUES ON GROWTH PATH

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// OCTOBER / NOVEMBER 2019

COOLING AIR CONDITIONERS AND PORTABLE UNITS KEEP THEIR COOL

BBQ & ALFRESCO OUTDOOR LIVING MARKET DELIVERS HUGE POTENTIAL

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FLOORCARE HANDSTICKS AND ROBOTICS LEAD THE CHARGE

REFRIGERATION FRENCH DOORS AND BOTTOM MOUNTS MAINTAIN POPULARITY

The next generation fully automatic espresso machine.

EDITORʼS NOTE AR Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852

Is premium the answer to economic headwinds?

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here are mixed feelings within the retail industry about 2019 but the resounding buzz words are ‘tough’ and ‘challenging’, with some going as far as to liken conditions to the 2008 GFC. But another resounding buzz word that has come to light during this period is ‘premium’. Albeit not new for many retailers or brands, an interesting strategy as consumers tighten their purse strings.

With rapid growth in online sales, shopping centres are looking at ways to attract more shoppers by providing a more premium and personalised offering.

One shopping centre enhancing its customer services is Pacific Fair on the Gold Coast. Following a $670 million major redevelopment in 2016, Pacific Fair has recently partnered with Mercedes Benz Gold Coast to launch a premium car service – a first to market service for Australian shopping centres. The service allows customers to be chauffeur driven from their home or hotel as far as 80km to Brisbane and selected regions in northern New South Wales.

The car service complements other centre services such as hands-free shopping, complementary hotel shopping delivery, valet parking, exclusive styling services, an in-centre taxi service, hotel shopping shuttle bus and state-of-the-art visitors lounge.

Another example is Birkenhead Point Outlet in Sydney’s Drummoyne, which has recently rolled out a premium Gold Shopping Package that provides shoppers with a ferry service, free samples, luxury gift, access to over 50 exclusive discounts, an upgraded Guest Services Lounge

Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Acting Circulations Manager Troy Brookes subscriptions@intermedia.com.au

Average Net Distribution Per Issue: 5,139 AMAA/CAB Yearly Audit Period ending 31st March 2019.

experience and two-course lunch at a waterfront table within the centre, for less than $100.

Looking at individual retail businesses more specifically, Winning Appliances opening in Melbourne’s Chadstone shopping centre – a new format for the group – in early 2020 with a curated range of brands in a footprint of just 600 square metres – almost onethird of its Richmond flagship in size.

Over at Harvey Norman, the best elements of its flagship fit-out and design are now being integrated to existing stores, as part of its premium refit strategy, first launched overseas and now being introduced locally. Chairman, Gerry Harvey said the first refit in Australia in Cairns will be a “beacon” of the area and will give the retailer a “decided advantage” over its competitors.

In response to a growing cooking business year-on-year, the BSR Group has selected a small group of cooking specialist members under a new umbrella brand, Designer Appliances, to further strengthen their presence in the premium cooking arena (read more on page 14).

As we enter the final and most critical trading quarter of the year – how are you enhancing your products and services to buck the flat retail trend and create a more personalised and premium experience for your customers?

Deputy Editor Emily Bencic

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APPLIANCE

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NOW IN ITS 23RD YEAR

Home Café

COFFEE CONTINUES ON GROWTH PATH

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// OCTOBER / NOVEMBER 2019

COOLING AIR CONDITIONERS AND PORTABLE UNITS KEEP THEIR COOL

BBQ & ALFRESCO OUTDOOR LIVING MARKET DELIVERS HUGE POTENTIAL

VOLUME 25 / ISSUE #5

IN THIS ISSUE 04

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Editorial

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FLOORCARE HANDSTICKS AND ROBOTICS LEAD THE CHARGE

REFRIGERATION FRENCH DOORS AND BOTTOM MOUNTS MAINTAIN POPULARITY

Is investment in premium the answer to economic headwinds?

News

The next generation fully automatic espresso machine.

ORACLE TOUCH – AUTOMATION AT EVERY STAGE Automated, touch screen operation simplifies how users make their favourite café coffee in three easy steps – grind, brew and milk. Users can easily adjust the coffee strength, milk texture or temperature to suit their taste. Then save it with their own unique name. Create and save up to eight personalised coffees.

The Breville Oracle Touch is now available in Black Truffle.

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Winning Appliances to open Chadstone showroom; Miele ANZ managing director to retire; Shriro expands retail and commercial team; V-ZUG shuffles executive team.

BSR Group lifts profile in premium cooking

Selected members take on new umbrella branding.

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IFA 2019 Report

Key product innovations from major suppliers.

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Appliance Retailer October / November 2019

Home Café Feature

The entire coffee machine market is experiencing growth with a solution to meet varying needs.

Cooling Feature

Energy efficiency remains a key consideration and Wi-Fi is growing in popularity.

BBQ & Alfresco Feature

Outdoor spaces are an integral part of any Australian home and as such, barbecue and alfresco appliances continue to thrive.

Floorcare Feature

Convenience, flexibility and powerful performance top of mind in purchasing decisions.

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Refrigeration Feature

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Customers investing in quality design, eco-friendly technology and versatile storage solutions.

What’s Hot

Smeg Stand Mixer, LG Styler Clothing Care System and Mitsubishi Electric Refrigerator.

Designed in collaboration with famed Italian architects Deepdesign, Smeg’s range of small appliances are not only functional, they’re a work of art. Paying homage to Smeg’s 70 year cooking heritage, its unmissable retro silhouette and precision engineering adds technology with style to every kitchen.

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ARTISTRY IN EVERY SENSE

AR NEWS

ELECTROLUX MANAGING DIRECTOR TO RETIRE Electrolux Australia and New Zealand managing director, Mike Putt will retire at the end of November after a 36-year career with Electrolux and six years at the helm of Electrolux ANZ. Putt said he plans to enjoy time with his family in the NSW southern highlands.

“I have had a wonderful career in a company which supplies products that are essential for people to enjoy life to the fullest in the comfort of their own homes.”

Putt added that he was proud of the Electrolux team with whom he had worked for the past 36 years in a variety of roles to instill loyalty for company brands among both retail customers and consumers.

“I have made lifelong friends in this industry whose success, I have always believed, is dependent on relationships.

Electrolux is celebrating its centenary year in 2019 and those relationships with our customers are as strong as ever.”

A global search for his successor has started and will be announced in due course.

Electrolux managing director, Mike Putt will retire at the end of November

Harvey Norman executive director, David Ackery, has known Putt for over 40 years, and says he will be missed by both sides of the industry.

“We first worked together when we were 17 on the corner of Edward and Charlotte Streets in Brisbane in the JB Chandler Investment Company that later became Chandlers in 1977. One of us was looking after the stationery and

the other was looking after the accounts, and he and I often look back and see where we are now.

“Mike is the same person today as he was in 1977 – just a good human being. No matter the heights he reached and the titles he obtained or the people he had around the table, he was still the same bloke.

“A man with integrity is the best way to sum him up.”

Winning Appliances showroom to open in Chadstone shopping centre Winning Group CEO, John Winning has confirmed a new showroom opening in Chadstone shopping centre in Victoria early next year.

Commenting on the announcement, made at the group’s annual supplier conference, Winning said, “Winning Appliances will be opening its third

Victorian showroom in Chadstone early next year. Located in Chadstone shopping centre, Australia’s largest shopping centre and set amongst luxury brands, the showroom will be a new format for us.

“The store will be keeping with Winning Appliances’ unique multisensory shopping experience, offering

Render of Winning Appliances Chadstone

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Appliance Retailer October / November 2019

a curated range of the world’s best appliance brands in a footprint of 600 square metres. The showroom will complement our new Richmond flagship showroom and will become Winning Appliances 17th showroom nationally.

“Following our acquisition of Michael’s Appliance Centre in Brighton and our new Richmond flagship showroom, which will open this month, we are excited to have the opportunity to open our first ever Winning Appliances showroom inside a shopping centre and more so in Chadstone.

“We are committed to providing our unmatched, unbiased award-winning shopping experience that we have built our brand on. Melbourne has an appreciation for great design, innovation and food.

So, we are certain that customers will be inspired from the moment they walk in our door and see the latest appliance technologies and designs.”

KitchenAid Major Domestic Appliances distribution moves in-house KitchenAid Australia and New Zealand will be taking over the distribution of KitchenAid Major Domestic Appliances (MDA) in ANZ, effective immediately.

KitchenAid is a premium brand within the Whirlpool Corporation portfolio and throughout the world KitchenAid MDA is managed separately to small domestic appliances (SDA). However, Whirlpool ANZ made the decision to move to a full distribution model business so a unique opportunity to jointly manage MDA and SDA was created.

“When we were approached about the opportunity, I knew immediately we were the right business with the right team and had the right brand focus to drive KitchenAid major appliances,” KitchenAid ANZ managing director, Richard Thom told Appliance Retailer.

KitchenAid plans to support the MDA business with the foundations already in place. Focus areas will be strong marketing to drive the brand message across MDA and SDA, as well as in operations to deliver best practice end to end services.

With this opportunity, the local business hopes to bring a holistic KitchenAid brand experience to customers, with a product offering that

KitchenAid ANZ managing director, Richard Thom (left) and KitchenAid commercial sales manager – MDA, Peter Damevski (right)

AS PART OF THE DISTRIBUTION

CHANGE, PETER DAMEVSKI HAS BEEN APPOINTED COMMERCIAL SALES MANAGER FOR MDA.

incorporates cooktops, ovens and refrigerators in MDA, and breakfast collections, blenders, food processors and the iconic stand mixer in SDA. For KitchenAid’s retail partners that specialise in both MDA and SDA, over the longterm they will be uniquely positioned to create a destination for the KitchenAid consumer.

As part of the distribution change, Peter Damevski has been appointed commercial sales manager for MDA. He comes with a wealth of experience after spending eight years at Whirlpool.

“It’s great to be working with the KitchenAid team and being part of such an iconic brand. It’s an exciting time ahead as we execute expansion strategies and develop new, engaging product for the KitchenAid consumer,” he said.

Thom added, “In the 10 years I have been with the organisation, this is the most exciting opportunity for our consumers, retail partners and our employees as we strengthen our overall kitchen portfolio. Long term we endeavour to be more meaningful to all our partners.”

MIELE MD SJAAK BROUWER ANNOUNCES RETIREMENT Miele Australia and New Zealand managing director, Sjaak Brouwer, has made the decision to retire and return home to the Netherlands, after heading up the local operations for almost five years.

Miele Canada president, Yves Dalcourt will take the helm in early 2020. He has been the president of Miele Canada since 2016 and brings a wealth of knowledge and experience in the areas of sales, marketing and operations.

During his time heading up the 500 strong ANZ team, Brouwer has taken the company through a number of launches and forged strong commercial relationships across key sectors.

“I am delighted to be handing over the reins to such a strong leader, with a deep respect for the Miele brand, genuine passion to provide customers with the highest quality product and lifelong experience. Yves’ talents will

Miele ANZ managing director, Sjaak Brouwer will depart the company in February 2020

support the region’s growth and continue to build on the strong team we have created,” he said.

Dalcourt added, “Sjaak’s contributions to Miele ANZ have been invaluable and his strategic direction has seen the brand go from strength to strength, setting the standard in the market. I’m looking forward to

Incoming Miele ANZ managing director, Yves Dalcourt

leveraging my experience and passion for the Miele brand from my work in Canada to continue creating extraordinary experiences for our customers in Australia and New Zealand.”

Remaining with the business until February 2020, Brouwer will be focusing on the release of Miele’s Generation 7000 range ahead of his departure. www.applianceretailer.com.au

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AR NEWS

Betta Home Living team with the Real Media Award

BETTA RECEIVES TOP GONG IN MARKETING EXCELLENCE Betta Home Living has won the Home category for its Kitchen and Laundry Look Book, produced by Media Merchants, at the recent international Real Media Awards. Betta came out on top ahead of finalists Big W, Camberwell Electrics, Status Plus and Winning Appliances.

The awards, formerly known as the Australasian Catalogue Awards, celebrate excellence in letterbox marketing, publishing, direct mail, point of sale, marketing efficacy and more across Australia and New Zealand.

Betta Home Living art director, Emilie Laugier said it was an honour to be recognised as Australia and New Zealand’s leading appliance retail marketer.

“We are always proud of the work we do and work passionately as a whole team, however there is something really special about being recognised by the industry and of course taking home a winning trophy is awesome. A huge congratulations to the whole team at Betta and a big thank you to The Real Media Collective for the event – it’s a wonderful opportunity to celebrate what

we all do throughout the year.”

The Real Media Collective CEO, Kellie Northwood congratulated all entrants, finalists and winners. “The Real Media Collective is an example of the industry coming together, brands, agencies, retailers, printers, publishers and distributors celebrating the work they create in partnership to drive efficacy across the impressive and resultsdriven media channels we represent. The Real Media Awards are a testament to this success and a great reflection of our Collective philosophy.”

Shriro expands retail and commercial team Shriro has welcomed Janelle Finnigan as commercial account manager and Justine Teal as marketing manager – appliances, strengthening its retail and commercial appliance division team.

Finnigan joins the company with over 19 years of account management and sales experience in the commercial and consumer appliance industry.

She previously worked as commercial account executive for Winning Commercial for 10 years.

Finnigan will represent Blanco, Neil Perry Kitchen and Omega brands and her experience with project home builders will ensure Shriro can meet the diverse kitchen appliance needs of the commercial market. She will report to NSW state manager, Connie Younes.

Teal brings 10 years of marketing and communications experience across leading international and Australian 8

LEFT: Shriro commercial account manager, Janelle Finnigan RIGHT: Shriro marketing manager – appliances, Justine Teal

consumer and professional services organisations. She recently completed an MBA from the Macquarie Graduate School of Management.

Teal will be responsible for executing the strategic marketing vision for Shriro’s kitchen appliance brands, covering Blanco, Everdure, Neil Perry Kitchen and Omega. She will bring her experience with consumer and retail insights to create meaningful connections with the

Appliance Retailer October / November 2019

Shriro stable of brands. She will report to head of marketing, James Cocking.

Shriro Australia divisional manager – commercial, Brad Street said, “We are incredibly excited to have these two talented individuals join the Shriro retail and commercial appliance division. We are on the journey to cater to strong growth and have the right people to make this happen. We look forward to rolling out some innovative moves for the future.”

V-ZUG Australia shuffles executive team Nic Naes has taken the helm at V-ZUG Australia as managing director, having prior held the role of marketing and sales director. V-ZUG Australia general manager, Nicolas Moser has been appointed head of finance and controlling for the international division.

V-ZUG managing director – international, Alberto Bertoz commented, “Over the past year, I had the privilege of working closely with both Nic and Nicolas, appreciating their professionalism and dedication to the brand, which led me to gradually envision a growth of responsibilities for both of them in the fields where they excel.

“Nic has gradually expanded his role over the past year, from the initial focus on marketing and sales, customer experience and service. With a proactive drive in strategy definition and actions to properly position our brand in Australia, gaining consistent positive feedback from

our retail and commercial partners, I trust his growth to the role of managing director for Australia.

“His talent and expertise are now in the right place for him to lead the organisation and grow the business with a tenacious focus on brand, customers and partners. This will undoubtedly take us to new heights in Australia, as we are experiencing in other Asia Pacific regions,” Bertoz said.

“Former general manager, Nicolas Moser, has expanded his financial background with a thorough market experience, creating the conditions for him to take the lead in the finance and controlling of the entire international division, consisting of all markets outside of Switzerland. I am very happy to have Nicolas becoming my first collaborator in enforcing our strategy of international growth for V-ZUG within our ambitious expansion plan.”

V-ZUG Australia general manager, Nicolas Moser has been appointed head of finance and controlling for the international division

ZIP WATER CUTS RIBBON ON NEW MANUFACTURING LINE Zip Water has invested $6 million in its homegrown operations to double its local manufacturing capacity. Its largest ever investment coincides with its recent expansion into the United States and China, along with growing demand for the HydroTap. Zip Water has been manufacturing its water systems in Western Sydney since the company was founded by Michael Crouch in 1947.

Zip Water president, John Doumani believes the Condell Park home is pivotal to the company’s success. “It’s where we innovate and create our world-leading instant boiling, chilled and sparkling filtered water systems, which are sought out in over 75 countries around the world,” he said.

“It’s a source of great pride that no matter where in the world a Zip drinking water system is found, it was

engineered and manufactured right here in Western Sydney.

“The investment will not only help ensure that manufacturing remains in Condell Park for years to come but is upskilling our people, many of whom live locally, through the state-of-theart technology and the training we are providing to employees.”

NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres said the local investment from Zip Water will play an important role in ensuring manufacturing continues to thrive in Western Sydney, providing job security and livelihood for the people it employs and the many local and Australian businesses that supply it.

“This is a wonderful example of our State’s potential to perform – and take the lead – on the world stage. It is also yet another significant step towards making western Sydney the country’s capital for advanced manufacturing.”

Zip Water president, John Doumani was joined

by NSW Minister for Jobs, Investment, Tourism for Western Sydney, Stuart Ayres and Member for East Hills, Wendy Lindsay, to cut the ribbon on the new manufacturing line.

www.applianceretailer.com.au

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AR NEWS

Thorn is undertaking a store rationalisation process for Radio Rentals

Thorn announces Radio Rentals store closures Thorn Group, parent company of Radio Rentals, is undertaking a store rationalisation process following an ongoing review of performance and productivity of the store network and lease maturity dates, as well as demand for consumer leasing shifting online.

Thorn Group confirmed that eight stores had been closed, which contributed $3.7 million (4.2%) of total sales revenue for the consumer leasing

division per annum. There will be $1.1 million of one-off costs incurred in exiting these locations. The closures will reduce retail costs of doing business while retaining 61 stores nationwide.

“Customers affected by store closures will be transferred to the nearest store to ensure continuity of sales and service management,” the company said.

Thorn Group CEO, Tim Luce will leave the company to pursue other

interests, but will remain working with the board through the strategic review process and recruitment of a suitable replacement before his departure.

The South Australian Radio Rentals brand is not associated in any way with Radio Rentals stores owned and operated by the Thorn Group in states other than South Australia. In South Australia, Thorn Group stores trade as Rentlo Reinvented.

RETAILERS ON BOARD WITH NEW DIGITAL TAX RECEIPTS Sydney-based start-up Slyp has developed a new standard for digital tax receipts that will allow retailers to automatically send customers an interactive itemised receipt to their banking app.

After completing a $4 million funding round that included ANZ, NAB, Westpac-backed Reinventure and Westfield ANZ owner and operator, Scentre Group, Slyp has now signed several of Australia’s leading brands onto the platform including Bing Lee, Barbecues Galore, Harris Farm, Cue fashion and San Churro.

Slyp co-founder and former PayPal executive, Paul Weingarth, said that market testing showed that customers want a consistent and intuitive interface for their receipts.

“We have completely reimagined the receipt with customer-centric

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features like warranty and return reminders, ratings, rewards, product recall alerts and much more. We want to help retailers turn the end of the transaction into the start of a customer relationship.

Our research data showed that customers were six times more likely to engage with a Slyp smart receipt than a bespoke digital receipt from a retailer.”

The Slyp smart receipt is automatically linked to a customer’s bank card and then displayed inside their banking app, with no change to payment process.

NAB has already trialled the solution and will be the first major bank to integrate Slyp’s capabilities into their mobile banking app later in the year, with the other banks to follow shortly after.

Appliance Retailer October / November 2019

Slyp co-founders Sprio Rokos, Paul Weingarth and Mike Boyd

Scentre Group has also formed a strategic partnership with Slyp to drive awareness and adoption of the smart receipt solution to retailer partners in Westfield centres across Australia and New Zealand.

Hong Kong Electronics Fair and electronicAsia opens in October The 39th HKTDC Hong Kong Electronics Fair (Autumn Edition) and 23rd electronicAsia will be held concurrently at the Hong Kong Convention and Exhibition Centre from 13 to 16 October 2019. The two fairs will gather around 4,300 exhibitors from across the globe, showcasing a wide variety of intelligent products, innovative start-up ideas and electronic components.

Hong Kong Electronics Fair (Autumn Edition) is organised by the Hong Kong Trade Development Council (HKTDC), while electronicAsia is jointly organised by the HKTDC and MMI Asia Pte Ltd. HKTDC deputy executive director, Benjamin Chau said, “Hong Kong’s electronics industry is the largest merchandise export earner of the territory, accounting for 68% of Hong Kong’s total exports in 2018. As the world’s largest electronics marketplace, the Autumn Electronics Fair and electronicAsia attracted close to 87,000 buyers from 139 countries and regions in 2018.

“Held concurrently under one roof, the two fairs will gather electronics products, start-ups, components and technologies to create more business opportunities between exhibitors and buyers.”

Tech Hall will return to the Hong Kong Electronics Fair to showcase tech-savvy products in thematic zones: 3D Printing, Robotics & Unmanned Tech, Smart Tech, Virtual Reality and Startup. A new Artificial Intelligence

Hong Kong Electronics Fair (Autumn Edition) will be held from 13 October

(AI) & Voice Recognition zone will be launched, demonstrating automation and intelligent products.

The Hall of Fame will continue to be a spotlight of the fair, featuring products from more than 560 international renowned brand names. Other themed zones include i-World, Wearable Electronics, Healthcare Electronics, Audio Visual Products, Personal Electronics, the newly launched Wireless Technologies and more. electronicAsia creates an unrivalled platform for suppliers of electronic components and production technologies to showcase their products to international buyers. Featured

zones include Power Supplies, Printed Circuit Board & EMS, World of Display Technology, Electronic Components and Keyboards & Switches.

During the twin fairs, there will be a series of seminars and a forum for exhibitors, buyers and visitors to share the latest trends and development of the electronics industry. Symposium on Innovation & Technology will be staged under the theme of Intelligent Connectivity: 5G and Beyond.

International speakers from worldwide tech giants will share their forwardlooking insights on the latest 5G network development and how this will extend to other areas of technology advancement.

Myer hires marketing GM, head of media Myer has appointed Gemma Hunter to the role of general manager – marketing and Aaron Achurch to head of media.

Hunter and Achurch will report to Myer chief customer officer (CCO), Geoff Ikin, who is responsible for the key customer facing functions of online, Myer One, marketing, advertising, public relations, social media, corporate affairs and communications.

Commenting on the appointments, Ikin said, “With the key appointments of Gemma and Aaron to these roles we are bolstering our marketing and communications capability. The experience that Gemma and Aaron will bring to these roles will be instrumental

in delivering the work that is underway to re-engage with our customer, putting them firmly at the heart of all that we do.”

Hunter brings more than 20 years’ experience in content, creative, production, distribution, PR, brand and marketing expertise, having worked across FMCG, retail, fashion, leisure and entertainment, whitegoods, and other non-related industries.

Her most recent role was global executive creative director and head of Mediacom Beyond Advertising at Mediacom from March 2010 to August 2019, where she led content strategy, creative, production, SEO, social and data analytics teams.

Myer general manager – marketing, Gemma Hunter

Achurch brings more than 15 years’ experience working for media companies including Ikon Communications on brands such as Diageo, Bankwest, Vodafone and the ARU. His most recent role was at Mindshare working across IAG and IKEA. www.applianceretailer.com.au

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AR NEWS

Reilly's Betta Home Living has completed external signage with new Designer Appliances branding.

How BSR Group is lifting its profile in premium cooking

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ith the development of ‘Your Betta Cooking Specialist’ program a few years back, BSR Group increased its focus in the premium appliance space and as a result has experienced year-on-year growth in its cooking business, according to chief operating officer, Adrian Mitchell.

He said the Specialist program saw a completely new marketing agenda and strategy developed for BSR members who were strong in premium cooking.

However, as the group continued to grow and attract new members, many of which

BY EMILY BENCIC were independent cooking specialists, there was a need for further evolution of the program.

“Going to market, advertising 14 different brands in a cohesive and efficient manner was difficult and costly. We saw there was an opportunity to harness the individual knowledge and skills of our members and bring them together under one umbrella brand, Designer Appliances,” Mitchell explained.

There were 18 BSR members selected to take on the Designer Appliances branding, including Whitfords Home Appliances (NSW), Brisbane Appliance Sales (QLD),

Asko and Miele cooking displays in Reilly's Designer Appliances.

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Appliance Retailer October / November 2019

L&M Gold Star (QLD), Status Plus (QLD), Camberwell Electrics (VIC), David Barke Appliances (VIC), Elite Appliances (TAS), among other Betta Home Living stores around the country.

“Common among all our Designer Appliances members, is not only a commitment to providing premium appliance solutions but creating memorable connections with local consumers via first class interactive displays, with live product demonstrations and VIP events a regular feature,” he said.

“With this comes an extended product offering in the premium appliance space with more product on display from the likes of Electrolux, Smeg, Fisher & Paykel, Asko, Miele, ILVE, AEG, Falcon, Liebherr, Vintec, Beefeater, Franke, Sirius and more.”

The Designer Appliances members have undergone varying degrees of branding updates to their stores.

“Whether an existing Betta Home Living store or an independent member, it was important that any branding updates complemented the existing brand heritage of each member – a shop within a shop type concept.”

In creating Designer Appliances, the group is now able to take a complete marketing program, from catalogue, TV, website, social media and a range of other digital initiatives, to market.

Electrolux, Fisher & Paykel and Smeg cooking displays in Reilly's Designer Appliances.

Reilly’s Designer Appliances Bendigo, VIC Since opening its doors 39 years ago, Reilly’s has always had a strong cooking focus within the business. Five years ago, the decision was made to exit the audio-visual category to specialise in kitchen and laundry appliances, so the new Designer Appliances group is a perfect fit, according to director, Glenn Reilly.

“With external signage completed and new social media videos and TV commercials in production, there will be a major local launch of the new branding in October,” he told Appliance Retailer.

“Coming off a flat year, we have had a stronger start to the year, and with the new Designer Appliances brand backed by a more focused digital online presence, we are confident of stronger trading conditions.

The Designer Appliances brand is in its early stages but positive feedback and support from suppliers and customers already indicates this will be a very exciting initiative for all involved.”

This strategy is helping deliver more customers to members, driving leads both online and in-store, and has opened new doors to partnerships with builders, designers and architects, he said.

“This has all been achieved whilst we maintain relevance with each member’s brand heritage, some of which have been in business for as long as 97 years.

Designer Appliances also helps members

remove costs from their business associated with maintaining websites and large-scale marketing programs.

“Support from all of our members and key supplier partners has been outstanding. Based on the level of engagement we’ve seen from consumers thus far; they appear to be very excited by the launch of Designer Appliances too.” AR

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AR NEWS The culinary theatre inside Winning Appliances Flagship Richmond Showroom

Winning Appliances Richmond officially opens its doors

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o coincide with the official opening of Winning Appliances Richmond, Appliance Retailer spoke to Winning Group CEO, John Winning about entering the Victorian market, unique features of the new showroom, and key market trends impacting the retail industry.

First, why Richmond? “Richmond was chosen as an ideal location for our flagship Melbourne showroom, as it is closely located to the CBD and has Australia’s best design, motoring and furniture brands and their flagship stores,” Winning said.

He is confident that the showroom, which measures over 1500 square metres, will offer Victorians “an unrivalled shopping experience”, setting the benchmark for appliance retailing nationally and globally.

“People from Melbourne have an immense appreciation for great design, innovation and food. We believe that our unique multi-sensory shopping experience, culinary demonstration area and world leading and exclusive brands, will 14

Appliance Retailer October / November 2019

Miele display inside Winning Appliances Flagship Richmond Showroom

inspire customers from the moment they walk into the showroom.”

The Galley and Kalamazoo Outdoor Gourmet are exclusive brands on display in the Richmond showroom, and they will be rolled out to other showrooms across the country.

“Products from both The Galley and Kalamazoo are elegantly designed and set to change the way Australians work and entertain in their kitchens indoors and out,” he said.

Another important aspect of the showroom – aside from product – is staff. Alexis Lovell has been chosen as the Richmond showroom manager.

“Having been with the Winning Appliances business for over seven years, Alexis has been instrumental in the success of our flagship Redfern store when it opened and she led our flagship Kingston showroom, when we entered the Canberra market,” Winning said.

“We are confident that under the leadership of Alexis, the team of 12, which includes product experts and culinary team members will provide

“

an exceptional shopping experience, something which Winning Appliances is known for nationally.”

When asked about broader market trends, Winning said customers are making more considered purchases and are more involved with their designers in the process.

“We are also seeing more people invest in appliances and not just choosing appliances for the sake of it; appliances have become more of a desired purchase, as people want to build their dream kitchens and homes.”

As for the key to securing customer loyalty in a highly competitive market – “a retailer must go above and beyond for customers from the minute they walk into the showroom until well after they receive their product”.

And on a final note: “I believe there will be further market consolidation, both by brands and retailers, in the next 12 months to two years, and the online channel will continue to get stronger for appliance and electronic retailing.” AR

A retailer must go above and beyond for customers from the minute they walk into the showroom until well after they receive their product.

”

IHAad_ApplianceRetailer_180X123.qxp_Layout 1 9/12/19 1:04 PM Page 1

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15

AR IFA REPORT Messe Berlin attracted 245,000 visitors from all over the world for IFA 2019

IFA ends on high note with record breaking numbers

BY SIMON KING IN BERLIN

16

T

he global electronics industry descended on Berlin in early September for the annual jamboree that is IFA – and this year’s show was a record-breaking event in terms of exhibitors, new products and international trade visitors, writes Simon King.

With almost 2,000 exhibitors, 245,000 visitors, and a new all-time high for international attendance, with more than 50% of trade visitors coming from abroad, this year’s IFA was dominated by three big technology trends across both consumer electronics and home appliances: voice, artificial intelligence (AI) and connectivity, aided by the rapid roll-out of high-speed, high bandwidth 5G mobile networks.

Two IFA Keynotes, by Huawei’s CEO, Richard Yu, and Qualcomm president Cristiano Amon, focused on how 5G-connectivity can push the power of AI to the very edge of computing – in devices, into vehicles and into industrial applications.

Hans-Joachim Kamp, chairman of the Supervisory Board of IFA organiser gfu Consumer & Home Electronics, said: “With an unexpectedly stable high order volume in regard to the current market situation, the foundation was laid for a successful year-end business.”

Appliance Retailer October / November 2019

IFA’s innovation hub – IFA NEXT – also set new records with more start-ups and innovation leaders than ever spread across two halls, alongside research institutes from countries including Germany, Japan and Korea.

Dr Christian Göke, Messe Berlin’s CEO, warned that trade wars, trade barriers and political barriers would harm consumers not just by making products more expensive, but by slowing down innovation itself.

IFA executive director Jens Heithecker said: “As the number of exhibitors has grown, so did the quality and quantity of innovations as well as the number of product premieres that were shown in Berlin for the first time.”

IFA Global Markets, the B2B marketplace, was again fully booked and it covered more than 20,000 square metres.

Dirk Koslowski, IFA’s director, said: “IFA Global Markets has been growing continuously for four years now. It is now the leading platform in Europe for the supplier industry and has firmly established its position as the largest sourcing show in Europe.”

IFA 2020 will be held in Berlin from September 4-9.

New Bosch laundry products made their debut at IFA

Beko Northern Europe director, Mario Vogl

De'Longhi Germany CEO, Stephan Tahy

BEKO

Beko’s press conference heralded the arrival of new technology in its refrigerators. HarvestFresh, which will be available in selected products from 2020, uses three effective colours – green, blue and red – which mimic the 24-hour sun cycle and natural sunlight. Beko chief marketing officer, Zeynep Yalim Uzun, said this combination will simulate the day light cycle – including times of darkness – to help preserve vitamin A and vitamin C levels much longer.

In home laundry, Beko unveiled a new AquaTech washing machine range.

Beko Northern Europe director, Mario Vogl said AquaTech technology is designed to clean clothes in a gentler way, to help them last longer. Powerful water jets effectively clean laundry in half the time of a conventional machine, without sacrificing wash performance.

BOSCH

Bosch Household Appliances announced a new product line-up that incorporates artificial intelligence (AI) for the first time. Bosch managing director, Harald Friedrich said, “Our Bosch Home Professional Series of washing machines uses sensors to measure the laundry load, how dirty it is, and what kind of textiles are being washed. From these parameters, the machine, in the automatic program, determines exactly how much detergent is needed.”

Using the Smart Dry function, the connected washing machine and dryer are closely interconnected. “The washing machine sends the parameters

from the last wash – program, fill level and remaining moisture content – to the dryer that automatically selects the appropriate program.”

Bosch already had some sensors in its current product line-up, such as the Perfect Bake baking sensor. “Now we are connecting these products, sending anonymous data to the cloud, where we have updated algorithms, and where we can calculate exactly how long the cake will take to be ready,” Friedrich said.

DE’LONGHI

A highlight on the De’Longhi Group stand was the new Perfecta Evo fully automatic coffee machine with nine preinstalled coffee and milk specialities and an additional coffee pot function for up to six cups of brew. My Coffee function allows the aroma, and the coffee and milk blend, to be set for every drink. The new patented LatteCrema milk frothing system promises the perfect finish with a smooth, creamy foam texture.

De’Longhi is also rolling out the Comfort dehumidifier, combining outstanding performance and unique four-way filter system with a stylish finish for an app controlled interior climate.

The new Kenwood Multipro Compact+ food processor is pitched at meticulous cooks and bakers by including an integrated scale that makes it possible to simply weigh ingredients right in the working bowl. Braun presented a new range of hand mixers, including the MultiQuick 7X, designed to create healthy smoothies at lightning speed.

ECOVACS

The latest model in the Ecovacs floorcare range, the Deebot Ozmo 950, made its debut and was awarded the IFA Product Technical Innovation Award. Launching in Australia in October, it features new multi-floor mapping technology and an industry leading three-hour battery life.

Upgraded Smart Navi 3.0 Laser Mapping and Navigation Technology and Ozmo Mopping Technology deliver enhanced mobility for navigating obstacles and cleaning hard-to-reach areas.

The Deebot Ozmo 950 also introduces a pressure-retention system for increased energy efficiency at high vacuum pressure, yet low noise level.

Max+ mode is designed to tackle stubborn dirt. It can be paired with the Ecovacs Home App and is compatible with Amazon Echo and Google Home, to create virtual boundaries, assign cleaning areas, set cleaning schedules and switch between cleaning modes.

Ecovacs also unveiled a refreshed identity to reflect its emergence in the global home service robotics industry.

The refresh coincides with the company’s 20-year anniversary.

Miss IFA with the Ecovacs team and the flagship Deebot Ozmo 950 robotic vacuum cleaner

www.applianceretailer.com.au

17

AR IFA REPORT

ELECTROLUX

Electrolux is celebrating its 100th anniversary in 2019 and the company said that, Electrolux, along with its premium kitchen brand AEG, is committed to remaining “always an idea ahead” as it rolls out more intuitive, innovative and networked premium appliances that can communicate with partners such as Google.

This promise is underpinned by a new range of connected kitchen products that are seamlessly integrated through AEG’s latest assisted by partnerships with SideChef.

“SideChef offers a collection of recipes from more than 300 food influencers and creators from around the world that will further enhance the AEG cooking experience,” Electrolux kitchen product marketing director, EMEA, Niels Munksgaard said.

Meanwhile, AEG is committed to reducing food waste through its new Smarter FridgeCam, the world’s first wireless fridge camera.

2

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HAIER

Haier reported on the progress it had made in the last 12 months, which included becoming the first Chinese brand to be listed on the Frankfurt Stock Exchange and the acquisition of the Candy Group.

Haier Europe chief executive, Yannick Fierling said, “We needed the acquisition to be the perfect fit in terms of the culture, brand, product and in terms of innovation. In 2018, Haier Europe grew 26% in a flat market, while the Candy Group grew 11% – this meant that Haier Europe and Candy Group were the two fastest growing companies in Europe.”

Fierling said that in refrigeration in 2018, Haier worldwide increased its market share to 22% and in washing machines, Haier had a 20% global share.

1/ D r Markus Miele presenting the Triflex vacuum cleaner at the Miele press conference

HISENSE GROUP

2/ E lectrolux managing director for Germany and Austria, Michael Geisler

Hisense exhibited alongside fellow brand stablemates Asko and Gorenje.

The Hisense 85-inch 8K TV had to be seen to be believed with two screens – one, the 85-inch display equipped with an 8K Super Resolution Upscaler, and an auxiliary screen at the bottom that mainly serves as an interactive function and can respond to voice commands. Hisense also presented its full range of TriChroma Laser TVs, including 75-inch and 100-inch models. Its colours are generated by laser without any supplement of colour wheel, which it said can reach the highest BT.2020 standard in the industry.

Turning to Asko, Elements ovens took pride of place. The built-in products seamlessly fit in contemporary kitchen design and feature steam technology, combi microwave functionality, pyrolytic cleaning and intuitive touch screen user interfaces.

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Appliance Retailer October / November 2019

4

3/ H aier Europe CEO, Yannick Fierling 4/ Hisense stand at IFA 5/ P anasonic transparent OLED TV prototype 6/ S iemens press conference delivered several new innovations 7/ S ony Corporation senior vice-president, Shigeki Ishizuka 8/ S amsung Electronics Europe product director, Nathan Sheffield

Slovenian brand Gorenje, is on the verge of celebrating its 70th anniversary. The company’s focus was on smart functions. Design lines presented by Gorenje included Ora ïto and Classico Collection, but the spotlight was on the Simplicity Collection.

MIELE

Miele launched a range of products, including its first rechargeable handstick vacuum cleaner.

Miele executive director and co-proprietor, Dr Markus Miele said the company’s new Triflex HX1 is on a par with traditional cylinder vacuum cleaners on account of its good suction performance. “The first Miele unit in this segment gives pride of place to versatility,” Dr Miele said.

“We are convinced that we have the most versatile rechargeable handstick available on the market.”

Miele executive director and co-proprietor, Dr Reinhard Zinkann, underlined the increased speeds of the new washing machine and tumble dryer models. On the dryers, cycle times have been reduced by 20 minutes, thanks to a new FCfree coolant. Wash2Dry is a new function where washers and dryers communicate, via Wi-Fi.

PANASONIC

Panasonic showed two prototype TVs which demonstrated how it is working on pushing the boundaries of TV. One prototype, codenamed “MegaCon” for Mega Contrast, uses dual LCD layers to deliver black performance which rivals that of an OLED TV whilst also being capable of high brightness too.

The second prototype was a transparent OLED, the result of a conceptual research project by Panasonic and Vitra.

The display resembles a glass cabinet and is crafted from a wooden finish frame holding what appears to be a pane of glass. As such it blends naturally into any contemporary living space. However, when the device is switched on, it transforms into a vivid OLED display.

Three models of the Lumix S series camera range were launched. In personal care, Panasonic introduced beauty, grooming and oral care products. In small kitchen appliances, visitors could try out a slow juicer and taste savoury hard crust bread, Matcha green tea bread and cakes baked in its bread maker.

SAMSUNG

Samsung confirmed the rollout of its eagerly awaited Galaxy Fold, which is now available in Korea, France, Germany, the UK and Singapore, with the US to follow. There were no details of a planned Australian launch at the time. The Fold will also be available in a 5G-ready version.

Samsung Electronics European product director, Nathan Sheffield outlined the firm’s latest QLED TV offering. He said the TVs, with their cutting-edge connectivity and picture quality, were proving a hit with consumers, with two million sold in the first half of this year alone. And he announced content tie-ups with Rakuten TV and Apple TV.

8

5

6 Samsung vice-president, head of home appliances, Europe, Dan Harvie, said the firm was joining forces with P&G in Europe to research and develop next-generation laundry techniques.

And he unveiled BeSpoke, a modular refrigerator system whose units can be added or subtracted according to a household’s changing needs.

SIEMENS

Among the new products launched at IFA by Siemens was the activeLight hob. Invisible when not in use, blending into the kitchen counter. When in use, the glass ceramic surface turns into a screen. “The user interface is intuitive, the VarioMotion feature accommodates various pots and pans. Other features include activeLight and varioInduction plus,” Siemens managing director, Roland Hagenbucher said.

The iQ800 Premium washing machine and dryer work together to ensure a seamless clean. iDos technology means only the exact amount of laundry liquid is applied and it only needs to be refilled after 20 uses.

The dryer’s lint trap is self-cleaning, and its SmartFinish replaces ironing.

When IntelligentDry is in use, the dryer

7 and washing machine communicate information about the exact program and amount of clothes.

Hagenbucher also demonstrated the first oven with a door that can be opened via voice control – without the user having to lift a single finger. “It’s not just for ovens that voice control is a hot topic that’s developing at a rapid pace. Most connected Siemens home appliances like cookers, coffee machines, extractor hoods, dishwashers, washing machines and dryers can now be controlled via the currently established voice assistants.”

SONY

Sony Europe’s new president, Hideyuki Furumi used Sony’s press conference to say that flagship product lines had all achieved significant milestones in 2019.

Furumi then handed over the stage to Shigeki Ishizuka, senior executive vicepresident for electronics and solutions at Sony Corporation. He unveiled the Xperia 5 smartphone which supports high dynamic range (HDR) and combines a 21:9 aspect ratio with a 6.1-inch full HD+ OLED display. It features smart connectivity, deep learning technology that analyses Wi-Fi signals and predicts near-future connectivity issues. AR www.applianceretailer.com.au

19

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Bi-Rite National Conference – The Challenging Change

1/ Bi-Rite Employee of the Year Award was presented to Ansooya Ramjee from head office 2/ B i-Rite Store of the Year Award was presented to Chantal and David Mortimer from Bi-Rite Boonah 3/ A Bi-Rite Gold Award was presented to Evan Namo from Bi-Rite Fairfield 4/ O ver 200 members and suppliers attended the 2019 Bi-Rite national conference 5/ A Bi-Rite Gold Award was presented to Andrew Langton from Bi-Rite Oakey 6/ A Bi-Rite Gold Award was presented to Travis Whiley from Bi-Rite Wangaratta

20

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BY EMILY BENCIC

i-Rite Home Appliances was host to more than 200 members and suppliers at its 6th national conference on the Gold Coast in September.

The conference, themed The Challenging Change, kicked off with a welcome dinner, followed by support office presentations and supplier trade show on day two and day three. The presentation from Bi-Rite’s AK Sacur incorporated a business review of the past 12 months, highlighting new members joining the Group and enhanced operations in response to changing market conditions.

Bi-Rite's Hamza Hussein mentioned that the work that the support office was doing to aid members in running an efficient and profitable business was key to their success and they are now reaping the rewards with six new members joining them in the coming months.

Bi-Rite has welcomed former Leading Appliances (LA) member in Mansfield, VIC in February of this year, and will be joined by another four former LA members, effective

Appliance Retailer October / November 2019

from October: Kyogle (NSW), Narrabri and Moree (NSW), Katherine (NT) and Warrack Furnishings (VIC). A member in Kangaroo Island (SA) will be joining Bi-Rite as well.

Bi-Rite has also strengthened its support office team with four new appointments. Adam Scutts and Sufian Latif are leading system support for members with a great background in both technical support and user testing.

Larry Waldron joins as an online customer sales representative, responsible for communication with customers on the Bi-Rite website, Facebook, as well as product order management. Larry has great experience in this role from his previous employment at The Electric Discounter. Damon Taylor is heading up the Group’s digital and web presence and has experience from Kawasaki and independent work.

Bi-Rite has upgraded its internal systems and software to better service its members with a new all-encompassing integrated solution, incorporating point of sale, inventory and back end support. Hussein said the system has been

NEWS AR

Awards Ceremony

4

Every year, Bi-Rite recognises stores who have achieved a level of excellence at the national conference. Bi-Rite’s Hamza Hussein said, “It is great to see that each year there are new contenders for the awards with the high ambition of members.

This year, we presented five Gold Awards as well as the coveted Store of the Year Award at the awards night.”

Gold Awards

The Gold Awards are given to stores who are overachievers with their efforts in local marketing, core ranging, customer service, community engagement.

Wangaratta – “Continuously a top performer in our group. Travis has also invested in expanding his store with a fresh new look, improvements and expansions to the business as well as local engagement.”

5 in development over the last few years and will change the way business is done moving forward.

The transition to a cloud-based system aims to minimise disruption to transactions in-store and eliminate issues with data integrity. The solution has been tried and tested in pilot stores and a roll out process is underway for the next eight months, with a mobile-friendly version now available to improve efficiency, greater access to the system and provide new ways of engaging with customers.

The new system offers an automatic competitor pricing system, in-store catalogue tickets, improved stock management, streamlined core ranging strategy for product offering, as well as sales dashboards which provide a snapshot of sales trends and figures, most popular SKUs and identifies aged models for clearance stock.

Following the theme of the conference, Hussein discussed the importance of understanding the rate of change in today’s retail environment, not only with products but businesses and services also.

He cited a range of case studies that highlighted the demise of businesses due to failure of adapting to market conditions and responding to customer trends, as well as business success stories

6

from the implementation of a turnaround strategy that responds to customer needs.

Businesses need to be proactive to keep up with the pace of change, learn from previous market landscape shifts and adapt to major trends, such as the rise in digital transformation.

Damon Taylor discussed the Group’s marketing strategy driven by Know, Like, Trust. The Group is extending its reach to new customers through radio, TV and print media at a local level and emails, text messages, web applications and social media at a national level. There has been further investment in digital channels such as Google shopping, Google search, Google ads, Google My Business, Facebook ads, YouTube ads, Instagram ads, as well as Yelp and Bing search engines. There is an increased focus on EDMs showcasing single product category (i.e. TVs, microwaves), welcome emails to customers, which provide an opportunity for more sales and a push for Google reviews as social proof and improved search engine optimisation.

Hussein said, “I have no doubt in the coming months we will have a number of members show interest in our group. We aren't the same business we were 12 months ago, and we won’t be the same business we are now in 12 months’ time.” AR

Oakey – “Andrew’s proactive approach in doing business, continual improvements in product ranging and category offering is inspiring.”

Fairfield – “Evan’s hunger and enthusiasm to grow his business is like no other. The fresh new approach to execution is paying dividends.”

Mansfield – “Anne is a new member who has embraced the new system, branding and core range and we are glad to have her onboard and part of the team. Her shop is one of the best in terms of presentation.”

Mt Gambier – “Rick has improved his business through new ranging in new categories and his local marketing. He has transformed the way he is doing business.”

Store of the Year

Boonah – “Chantal and David have seen significant growth since purchasing the business 12 months ago. Their social involvement and interactions with the community are continuous. The evolution in ranging and product offering, along with exceptional customer service has seen their customer base grow and demographic change.”

Employee of the Year Award

Ansooya Ramjee – “Long standing employee who has dedication to the group and members. No task is ever too big for her. Her hard work and devoted nature do not go unnoticed.”

www.applianceretailer.com.au

21

AR RETAIL INSIDER

Does diversification

deliver?

It makes sense to play to your strengths, but is delving into new categories a smart strategy?

J

ust Jeans, an iconic Australian retailer which turns 50 next year, doesn’t sell just jeans. General Pants Co, another longestablished Australian clothing retailer, doesn’t just sell pants. Their message is clear: don’t put all your eggs in one basket.

“It is the part of a wise man to keep himself today for tomorrow, and not venture all his eggs in one basket.”

This well-known phrase, warning us of the perils of concentrating all our efforts and resources in one area, was first recorded in the book ‘Don Quixote’

by Miguel de Cervantes in 1605. Indeed, this sage piece of advice has stood the test of time.

Another tried and true business axiom is Pareto’s Law, first published in 1896, which determines that 80% of your business comes from 20% of your customers, so it’s imperative that you are catering to the 20% who deliver your sales results as much as possible. It’s important to be constantly analysing your business to determine what your customers want, where the margin is, and who are the customers that reward themselves with your products and services, while also rewarding you with sales and profit results.

This requires scrutiny of each sub-category in your business to assess which segments are delivering positive outcomes, and which are suffering from margin pressure, negatively impacting your bottom-line profits. By extension, this analysis involves consideration of removing poor-performing

22

Appliance Retailer October / November 2019

areas from your business, an expansion of betterperforming current categories, or divergence into new and emerging markets. Whilst this is easy to contemplate, given the consolidated nature of many of the mature markets in Australia, it makes it a challenging task to undertake.

Through your analysis, you need to decide if you differentiate your products and/or services, or if you target new markets. This will then require deciding what, if any, segments of your business will drop off, and what impact this diverse approach will have on your overheads and cash flow, as well as the investment of your time and energy.

Diversification is not only relevant to the goods you offer. Rather than focusing solely on physical products, think outside the square and look at diversifying the services and points-of-difference your business can offer. This includes customercentric options such as click & collect, interest free terms, rental options, back-up plans, free delivery and installation, free removal of old product and other ‘intangible’ options which can give you an edge over your competition, allow you to stand out in a crowded noisy space, and elicit more customer loyalty.

Diversification is not a ‘cure-all’ for a business, but it is an option worthy of your consideration as you strive to remain competitive and meaningful in an ever-changing retail environment.

It’s important to always be analysing your business, assessing the wider market, watching your competitors, communicating with your colleagues and suppliers, seeking new opportunities and being quick to adapt to new market trends. In the immediate term, this may lead to no change within your business, but through ongoing scrutiny and by continually seeking improvement, you will be ready to adapt to change and prepared to implement new products and/or services when the opportunity arises and the time is right.

By taking this approach, you maintain stability within your business, whilst being aware of your options, and ready to attack new opportunities with foresight and confidence to ensure you remain relevant and stay ahead of the pack. AR

FEATURE

Home Café

AR HOME CAFÉ

COFFEE MACHINES continue on growth path but opportunity remains

BY EMILY BENCIC

P

ods are dominating the category, accounting for around 63% of coffee machines in Australian households compared to 37% for fresh bean coffee machines, the latest survey from BIS Oxford Economics has shown.

Around 40% of Australian households have a coffee machine that is regularly used and this is consistent across the country. By household structure, homes with school-aged children are the leaders with 52% penetration. On average, households with coffee machines report making 2.7 cups of coffee per day with their machine,

peaking in households with pre-school (3.5/day) and school-aged (3.4/day) children.

Almost three-quarters of consumers undertake research prior to purchasing their machine and around half of consumers have a brand or two in mind when purchasing with the vast majority (97%) of those proceeding to purchase one of those brands. As for Net Promoter Scores, Nespresso, De’Longhi and Breville were the top performing brands across the survey.

While in-store purchases dominate the market, online purchases have increased noticeably and now account for 20% of purchases.

THE CLASSIC ESPRESSO EXPERIENCE

Nespresso VertuoPlus & Aeroccino3

`Five ` cup sizes `Fast ` 20-25 second heat up time `Centrifusion ` technology extracts coffee with a naturally-formed crema `Intelligent ` barcode technology delivers the perfect blend every time RRP: $349

NESPRESSO

Jeff Wong Marketing and Communications Manager The home café category continues to enjoy strong double digit growth due to consumer demand for high quality coffee at home, according to Nespresso’s Jeff Wong.

“The portioned machine segment accounts for more than one in two espresso and single serve filtered coffee machines sold, which supports the fact that Australians continue to value quality coffee, convenience and ease of use,” he said.

In his view, the total category is being driven by continued investment in new product technology, bringing new consumers to the category for the first time. “The introduction of the Vertuo portioned system has contributed to this growth, allowing Nespresso to continue to be the market leader in portioned coffee machines.”

In particular, growth is seen in the mid/high price point category with consumers willing to invest in a quality coffee machine. “The recent launch of our Gran Lattissima coffee machine, together with the release of Creatista Pro in November, perfectly caters to demand in this price segment.”

On the back of robust growth for the Vertuo coffee machines over the past two years, it is clear that consumers value versatility. “Vertuo enables users to make coffee in five different cup sizes, including flat white and cappuccino by using the Aeroccino3 milk frothing device.”

Despite low wage growth and soft consumer confidence, the at-home coffee machine category is an opportunity for consumers to save money by making coffees at home, rather than purchasing take away, according to Wong.

“Retailers have an opportunity to help consumers understand this simple value equation in order to drive consideration and purchase and allow the category to buck macroeconomic trends. It makes sense for retailers to position coffee machines at the front of their store to attract impulse purchases and capitalise on demand,” he said.

“As online sales continue to grow, retailers are encouraged to invest heavily in optimising their online product offering, navigation, promotional messaging and overall customer experience.” AR

NESPRESSO PROMOTION

Two consumer promotions from Nespresso will run between 1 November, 2019 and 31 January, 2020, including $100 cashback on the Nespresso Vertuo range, including solo machines and Vertuo & Aeroccino3. Also, to drive Original Line machine sales and support the launch of Creatista Pro in November, consumers will receive a special gift of $50 Nespresso coffee credit with the purchase of any Original Line coffee machine.

The promotions will be supported by an extensive marketing campaign including media (TV, out of home, digital and social media) together with a complete suite of point-of-sale material and in-store sampling campaign.

YOUR COMPLE TE RANGE OF COFFEE ST YLES

AR HOME CAFÉ

“

Although instant coffee is on the decline with consumers seeking more premium quality coffee experiences, it remains the most popular segment with 65% of consumers drinking instant coffee at home.

NESTLÉ

Bryan Win Marketing Manager

”

The at-home coffee machine category, including capsule, solo traditional and fully automatic, grew 12% in units for the year to June 2019, according to Nestlé data.

“Single serve capsule machines performed well, in particular from Nescafé Dolce Gusto (NDG) and Nespresso, which complemented strong growth in solo traditional and fully automatic coffee machine segments, as average sell prices (ASPs) continued to decline to provide greater value to consumers,” Bryan Win said.

Although instant coffee is on the decline (3.4% in the last year) with consumers seeking more premium quality coffee experiences, it remains the most popular segment with 65% of consumers drinking instant coffee at home. “Therefore, there is still a huge opportunity to trade consumers up to better quality coffee experiences for the home.”

Starbucks Coffee Capsules for NDG System

`100% ` Arabica coffee `100% ` ethical sourcing `Specific ` Starbucks coffee roasting profiles `Premium ` positioning through pack design and pack format (12 capsules) RRP: $8.50

With this in mind, superior and authentic coffee quality in terms of aroma, taste, flavour, texture and consistency, along with the latest innovations, are driving consumer’s expectations when it comes to in-home coffee.

“Interestingly, we are seeing the millennial generation entering the coffee category through the capsule category over traditional segments such as instant. Targeting these consumers and bringing them into electrical retailers is another opportunity.”

In early 2019, Nestlé announced the launch of a new range of Starbucks coffee products globally.

The new range, which will become available in Australia and New Zealand from November, will include Starbucks capsules for NDG and Nespresso systems. There will be a variety of signature Starbucks blends and single-origin coffees, as well as a selection of classic beverages such as caramel macchiato and cappuccino.

This global coffee alliance gives Nestlé the perpetual rights to market Starbucks consumer packaged goods and foodservice coffee and tea products around the world outside of Starbucks coffee houses. AR

NESTLÉ PROMOTION

The launch of Starbucks by NDG in November will coincide with the Christmas sales period.

A new suite of Starbucks bundle packs, supplied by Breville, will include Starbucks coffee, an NDG machine and other Starbucks merchandise. The launch will be supported by point of sale displays, product demonstrations, as well as machine and capsule promotions.

26

Appliance Retailer October / November 2019

YEAR END CAMPAIGN 2019 TASTE THE AUST RA LIA N SUMMER To celebrate the festive season during the Australian summer, Nespresso is offering coffee lovers 2 different promotional offers. Consumers will receive $100 cash back with the purchase of any Nespresso Vertuo coffee machine or they can receive $50 coffee credit with the purchase of any Nespresso Original Line coffee machine. Both promotions will run from 1st November 2019 to 31st January 2020.

100

$

CASH BACK ON THE PURCHASE OF ANY NESPRESSO VERTUO COFFEE MACHINE*

RECEIVE

$50

COFFEE CREDIT WHEN YOU PURCHASE ANY NESPRESSO ORIGINAL LINE COFFEE MACHINE**

Creatista Pro available in selected stores only.

*Receive $100 cash back when you purchase any Nespresso Vertuo coffee machine including VertuoPlus & Aeroccino3, VertuoPlus and Vertuo machines. Offer valid between 12:01am AEDT 1/11/19 and 11:59pm AEDT 31/1/20. See full terms and submit claim at www.nespressopromotion.com.au by 11:59pm AEDT 28/02/20. 1 claim per purchase. Maximum 3 claims per Nespresso Club member. Cannot be used with other Nespresso offers.

**Receive $50 to spend on Nespresso coffee capsules (“coffee credit”) when you purchase any Nespresso original line coffee machine including the following ranges: CitiZ, CitiZ&milk, Creatista, Creatista Plus, Creatista Pro, Creatista Uno, Essenza Mini, Essenza Mini & Aeroccino3, Expert&milk, Gran Lattissima, Gran Maestria, Inissia, KitchenAid, Lattissima One, Lattissima Plus, Lattissima Pro, Lattissima Touch, Maestria, Pixie, Prodigio or U. Offer valid between 12:01am AEDT 1/11/19 and 11:59pm AEDT 31/1/20. See full terms and submit claim at www.nespressopromotion.com.au by 11:59pm AEDT 28/02/20. Use coffee credit in full single transaction by 27/03/20. 1 claim per purchase. Maximum 3 claims per Nespresso Club member.

MINIMUM CASH SPEND required to use coffee credit. Cannot be used with other Nespresso offers.

AR HOME CAFÉ

De’Longhi Maestosa Fully Automatic Coffee Machine

`Adaptive ` Grinding Technology for precise electronic grinding `Ability ` to choose coffee blend from two bean containers `Two ` milk-based beverages at the same time thanks to double outlet of milk carafe `Create ` new recipes, customise aroma and quantity, manage profiles via display or Coffee Link app RRP: $4,999

“The more coffees Australian households consume, the more diversified the recipes become creating a demand for personalisation in at home coffee machines.”

“

The launch of the new Maestosa fully automatic coffee machine claims to set a new standard in coffee flavour and design excellence.

DE’LONGHI

”

Allison Cupillari Senior Category Manager – Coffee As the quality of in-home coffee machines continues to improve across the board, consumers no longer need to venture outside their home to taste and experience great coffee, De’Longhi’s Allison Cupillari said.

“Innovation across the category is allowing consumers to curate their perfect home café experience using the type of beans, milk, temperature and recipe they desire,” she said.

The most popular recipes consist of flat white (27%), cappuccino (25%) and latte (19%), ahead of long black (13%) and espresso (9%), and within these recipes consumers are experimenting with alternative milks and coffee beans, according to a recent BIS Oxford Economics Report.

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Appliance Retailer October / November 2019

De’Longhi’s most recent coffee machine launch, Maestosa, has been hand crafted with personalisation at front of mind. It allows consumers to choose their favourite coffee blend from one of its two bean hoppers whilst creating two milk-based beverages at the same time thanks to the double outlet of the milk carafe. “With all the features of our PrimaDonna range plus more, Maestosa takes seamless user experience to a new level,” Cupillari said.

The biggest challenge for consumers is finding a machine that best suits their lifestyle as the coffee segment experiences growth. “De’Longhi continues to develop a consumer centric portfolio with a machine across every coffee segment to ensure the consumer has options, whether it’s a fully automatic tailor-made machine producing barista quality coffee with just one touch, a selfmade machine for those wanting to master the craft of making coffee or a ready-made capsule machine for convenience without compromising on taste.”

The launch of the new Maestosa fully automatic coffee machine claims to set a new standard in coffee flavour and design excellence. Users can enjoy more than 20 different hot and cold coffee recipes whilst the intuitive adaptive grinding technology guides users to ensure they can create their perfect coffee consistently. AR

DE’LONGHI PROMOTION

An exclusive in-home barista service and coffee hamper will be provided to De’Longhi Maestosa customers. In the lead up to Christmas, De’Longhi will also be offering a gift with purchase for selected coffee machines and will be investing in complete 360 degree campaigns that cover all touch points of the purchase journey, from major ATL (digital and out of home) initiatives to retail training in-store, best-in-class product POS, product demonstrations and experiential events.

JURA

George Liakatos Managing Director Jura experienced its strongest year in 2018 with good growth across all segments, George Liakatos told Appliance Retailer. However, 2019 has proven challenging with more subdued market conditions than expected.

“May is historically one of our best months with the promotional power of Mother’s Day. However, we noticed the federal election having an impact on demand with sales generated for the period slightly lower than expectations,” he said.

“This being said, we are continuing to perform well particularly across our premium mid segment with the S8 our most popular model. We are still seeing a strong appetite for premium appliances with key segments of the market looking to upgrade from their existing coffee system.”

Jura Z6 Diamond Black

`22 ` specialities at the touch of a button `Professional ` Aroma Grinder delivers 12.2% more aroma `Artificial ` intelligence identifies personal preferences and adapts the start screen accordingly `Newly ` developed fluid system designed for long black coffees RRP: $3,950

JURA PROMOTION

During the Christmas sales period, new Jura customers will receive a bonus coffee cocktail gift pack (valued at $150) which will include coffee, glassware, cocktail shaker and recipe cards, to educate consumers that a Jura coffee machine can be used for more than just a morning coffee.

“

We are still seeing a strong appetite for premium appliances with key segments of the market looking to upgrade from their existing coffee system.

”

His outlook for the months ahead was more positive with more confidence in the market coupled with the full integration of new products in the assortment of Jura’s trade partners. Internal research has shown that there are still many Australian households who are yet to upgrade to a coffee machine with the majority of these people open to buy.

“The strongest trend we are seeing is the pursuit of quality in both the machine and the coffee it produces. Australians have a very high expectation of what constitutes a good coffee and they expect this to be replicated in the home. Only machines that can meet these high expectations will continue to sell,” he said.

Artificial Intelligence is the technology to watch in the coffee machine category, according to Liakatos, with some models in the Jura product range boasting this intelligent feature.

“With AI, the coffee machine identifies the personal preferences of every household and adapts the start screen automatically. An algorithm continuously monitors coffee drinking habits as the machine is used and only displays favourite coffee beverages with no need for further programming.” AR www.applianceretailer.com.au

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AR HOME CAFÉ With the launch of the Smeg conical burr coffee grinder, consumers can sample a range of beans or create their own blend at home. Features include a stainless steel conical burr grinder, built-in antistatic system to ensure full flavour, eight preset functions for single and double espresso, as well as 30 grinding steps in three macro segments – fine for moka and espresso, medium for drip coffee and coarse for French press coffee.

Smeg Drip Filter Coffee Machine DCF02 `10 ` cup capacity `1.4 ` litre water tank `Premium ` control panel `Keep ` warm mode and decalcification alarm

RRP: $299 (brushed steel) / $279 (other colours)

Drip coffee is another emerging trend in the category. “Consumers can wake up to the aroma of freshly brewed coffee with Smeg’s drip coffee machine thanks to the digital timer with auto start function. Available in seven colours including a brushed steel finish, Smeg’s drip coffee machine also features LED digital control, auto start, keep warm functions and 10 cup capacity.”

As for market challenges, the primary challenge is converting instant coffee drinkers. “Consumers are seeking fuss-free café quality coffee. Smeg’s offering – espresso using pods or ground coffee and a drip coffee machine that has coffee ready when you wake in the morning – satisfies this requirement; delivering easy-to-use coffee solutions for at home coffee connoisseurs.”

For those that like their morning coffee with milk, Smeg will be introducing an induction milk frother, available in four colours – pastel blue, white, black and cream. Fitted with induction technology that can froth cold and hot milk, it can also be used to heat baby food. AR

SMEG

Arthur Banbas National Manager – Small Domestic Appliances Not only are consumers expecting café quality coffee in the home, but a premium café experience, Smeg’s Arthur Banbas said.

“With café culture continuing to thrive in Australian homes, grinders, frothers and additional accessories are gaining popularity,” he said. “Following the success of our award-winning espresso coffee machine, Smeg has created a complementary coffee grinder, which will be available in pastel blue, black, white and cream.”

In terms of market trends, consumers are seeking variety and choice at home and to replicate a café quality experience with stylish products that deliver. “Smeg’s espresso coffee machine produces café quality coffee from ground coffee or espresso pods. The choice continues with seven colour options – black, red, cream, white, pastel blue, pastel pink and pastel green.”

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Appliance Retailer October / November 2019

SMEG PROMOTION

With the purchase of a Smeg coffee machine, consumers will receive a barista pack by redemption. The pack contains 250g Vittoria Oro ground coffee, two cappuccino cups and saucers, stainless steel milk frothing jug and stainless steel coffee measuring spoon. In addition, Smeg coffee demonstrators will be in selected stores to showcase products until the end of the year.

“

With so many coffee machines in the market, the challenge is qualifying consumers in-store to ensure they purchase the right coffee machine for their needs.

”

BREVILLE

Athena Kalos Category Manager – Coffee The home café category continues to experience strong growth driven by Australia’s love of coffee both inside and outside the home, according to Breville’s Athena Kalos.

“With over 1.3 million cups of coffee consumed outside the home every day, growth in the home café category is expected to remain strong,” she said.

BREVILLE PROMOTION

The Breville Nespresso Creatista Pro will be supported with consumer promotion activity, POS and in-store demonstrations.

Breville Nespresso Creatista Pro

`Adjustable ` texture, temperature and volume `‘One ` Touch’ long black with seven adjustable water volumes `Fast ` three second heat up with simultaneous coffee and steam `Intuitive ` Swipe and Select touch screen with a menu of eight coffee favourites RRP: $1,199

In particular, the manual espresso segment, the largest segment in value terms, is driving growth as consumers seek to replicate their café experience at home.

“With continued innovation in the manual segment making it even easier to be the barista at home and achieve true café quality coffee, this growth will continue. Single serve is the second largest segment as it delivers a simple and convenient solution without the fuss or mess.”

However, with so many coffee machines in the market, the challenge is qualifying consumers in-store to ensure they purchase the right coffee machine for their needs.

Colour and design is becoming more important as consumers look for a complete colour solution across all their benchtop appliances with matching kettles and toasters.

Innovation in the single serve segment with the introduction of a colour touch screen interface combined with the ability to personalise and save coffee settings makes it even easier to achieve café quality coffee with the convenience and simplicity of a portioned capsule machine. AR www.applianceretailer.com.au

33

This Christmas, we are driving consumers in-store and online with a Bonus barista gift pack with the purchase of a Dinamica Plus or La Specialista coffee machine*.

BONUS INCLUDES: 1 x Coffee pot 2 x Double wall espresso glasses 2 x Double wall cappuccino glasses 2 x 5 0 0 g D e’L o n g h i S i g n a t u r e Blend coffee beans

Knock box

Coffee pot

Starts November 15, 2019 – Ends December 31, 2019. *Terms and conditions apply. To view full promotion and terms and conditions please visit promotions.delonghi.com.au

Better Everyday

EACH PACK VALUED AT

155 RRP

$

BONUS INCLUDES: 1 x Knock box 2 x Double wall espresso glasses 2 x Double wall cappuccino glasses 2 x 500g De’Longhi Signature Blend coffee beans

1800 126 659 delonghi.com.au

AR HOME CAFÉ

“

Taking a fresh look at filter coffee, Sunbeam is introducing two new filter coffee machines into the market.

SUNBEAM

”

Daniel Aylward Brand Marketing Manager – Coffee The coffee category continues to grow in units (19.5%) and value (21.1%) and is now the largest small appliance segment outside of floorcare, valued at $215 million, according to June MAT GfK data, cited by Sunbeam’s Daniel Aylward.

He said filter coffee is experiencing a resurgence in popularity and specialty coffee roasters are now developing specific coffee blend tastes for nonmilk based coffee. “Features that offer simplicity in making coffee and achieving great taste resonate with consumers.”

Taking a fresh look at filter coffee, Sunbeam is introducing two new filter coffee machines into the market – the Easy Clean Drip Filter coffee machine and the Specialty Brew Drip Filter coffee machine.

The Easy Clean Drip Filter coffee machine (RRP $79.95) enables consumers to brew fresh filter coffee using the programmable LED display with Brew Now and Brew Later options. The machine also includes a re-usable filter, 12 cup capacity, auto shut-off function after four hours of non-use and a grab-a-cup auto pause that will interrupt the coffee cycle when users want to fill a cup.

The dishwasher safe design allows for thorough cleaning to ensure optimum taste. AR

Sunbeam Specialty Brew Drip Filter Coffee Machine

`12 ` cup capacity `Non-stick ` warming plate `Colour-coded ` measuring system for the right amount of coffee grounds and water `Four-hour ` freshness indicator illuminates to tell users how long coffee has been brewed RRP: $99.95

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Appliance Retailer October / November 2019

Coffee pleasure –

freshly ground, not capsuled.

Roger Federer Greatest tennis champion of all time

The new Z6 impresses even the most discerning coffee lovers and connoisseurs – like Roger Federer. The front and top sections in Diamond Black emphasise the sculptural design. With cutting-edge technologies like the Professional Aroma Grinder, P.E.P.® and fine foam technology, the Z6 offers 22 speciality coffees from ristretto to tempting long barista specialities, all prepared to perfection. The artificial intelligence automatically customises the TFT display according to the user’s individual preferences. With the Smart Connect you can even operate the machine from your smartphone, while the I.W.S.® automatically detects the water filter. JURA – If you love coffee. www.jura.com

AR HOME CAFÉ FROM THE FLOOR

BI-RITE WANGARATTA Travis Whiley

“

Brand and price are always high on the agenda.

”

T

here has been a noticeable shift from pod machines to bean machines in recent times among customers of Bi-Rite Wangaratta in Victoria’s north-east, 250km out of Melbourne, according to store owner, Travis Whiley. “There was a rapid uptake of pod machines, but of late, our customers have been purchasing ground coffee machines,” he said.

When it comes to purchasing a machine, the most requested features are built in grinders, an automatic milk frother and most importantly, a solution that is both easy to use and easy to clean. Although promotional material is often displayed alongside the coffee machines, promotions don’t seem to influence the sale, 38

Appliance Retailer October / November 2019

according to Whiley. “Instead, brand and price are always high on the agenda.”

He believes the biggest challenge facing the in-home coffee machine market is the amount of coffee shops in the local area. “It’s very easy for consumers to get a coffee on the go on any corner without any mess or fuss,” he said.

When asked about the growth of online sales, Whiley hasn’t seen an impact of this in the coffee machine category. “We don’t receive many online enquiries, but we do have demo machines which will often help seal the deal.

Customers want to see the machine in action, the ease of use and simple cleaning, and of course taste how good the coffee is, and you can’t do that online.” AR

FEATURE

COOLING

THE LATEST IN AIR CONDITIONING AND PORTABLE COOLING UNITS FOR THIS SUMMER

AR COOLING

PREPURCHASE RESEARCH AND BRAND LOYALTY key in air conditioning category

T

he vast majority (94%) of Australian households contain at least one cooling appliance, with many owning more than one cooling unit (1.6 on average), according to the latest BIS Oxford Economics research.

Split systems are the most popular fixed option with penetration approaching 50% of Australian households, peaking in Queensland with over 60% ownership.

Ducted units are present in around a quarter of homes, followed by traditional window/wall units (17%).

When it comes to the purchase of a new cooling unit, 83% undertake research prior to purchase including

online product reviews and feedback, along with retailer and supplier discussions. Brand loyalty is also key in the purchase process with 45% of consumers having a brand or two in mind and the vast majority (95%) proceeding to purchase one of those brands.

Fujitsu and Daikin receive excellent Net Promoter Scores, just ahead of Mitsubishi and Panasonic.

NEW ENERGY LABELS IN EFFECT FROM APRIL 2020

New format energy rating labels on air conditioners will become mandatory for products being registered, imported or manufactured from 1 April, 2020.

BY EMILY BENCIC

The new air conditioner label indicates the difference in energy efficiency, depending on the climate zone – hot, average or cold – in which it is used. The climate zone performance information helps consumers purchase air conditioners best suited for their location and enables retailers to promote air conditioners better suited to different regions.

The new label also shows annual energy consumption across air conditioner models, bringing them in line with refrigerators, washing machines and televisions. The noise level from full load operation of the air conditioner will also be shown on the new energy label.

New Contemporary Design with Fujitsu Stock up today to give your customers the latest Fujitsu Lifestyle range.

Contact your Fujitsu General Business Development Manager today. Call 1300 882 201 or visit fujitsugeneral.com.au

FUJITSU GENERAL

Ed Jackson National Retail Manager Reverse cycle air conditioning systems are one of the most cost-effective options for consumers seeking year-round indoor comfort, while cooling only air conditioning systems are very specific to the Northern Territory, Far North Queensland and the top end of Western Australia, Fujitsu General’s Ed Jackson said.

“When consumers are shopping for a new air conditioning system, they’re often driven by an immediate need to cool or heat their home due to weather or moving into a new house. However, they also need advice from retailers about systems that are reliable, easy to use, energy efficient and backed by warranty,” he said.

Fujitsu General provides retailers with extensive support through marketing collateral and product training, and a broad range of solutions, including the Fujitsu General multi-system whole home comfort solution. The Fujitsu General multi app guides and advises customers on the most suitable Fujitsu General multi air conditioning solution for their lifestyle needs.

“

The Fujitsu General multi app guides and advises customers on the most suitable Fujitsu General multi air conditioning solution for their lifestyle needs.

”

Fujitsu General Lifestyle Reverse Cycle Wall Mounted Split System ASTG18KMTC `Slimmer ` than previous Fujitsu General Lifestyle units by 30mm `Improved ` star rating for heating and cooling mode `Human ` Sensor Control SRP: $1,619

However, retail has been challenging in recent years with an overall market decline and weak consumer confidence. While weather is often a key factor that impacts sales, State and Federal elections have also had an influence.

“Fujitsu General has maintained a strong and ongoing marketing communication and promotion schedule to continue to drive demand and traffic to retail stores. A strong summer selling period is planned with the new KMTC Lifestyle reverse cycle split systems.”

The heat exchange efficiency of the new Fujitsu General KMTC Lifestyle reverse cycle split system has been significantly improved. On the ASTG18KMTC model, the star rating in cooling mode has also been improved. AR

AR COOLING

MITSUBISHI ELECTRIC

Garth Hickey National Retail Sales Manager Despite a challenging past 12 months, Mitsubishi Electric expects to see a turnaround in the lead up to summer, Garth Hickey said.

“We will take the new MSZ-AP series into the summer selling season for the first time, which is well equipped for new home builds and the growing replacement market.”

Hisense 3.5kW Reverse Cycle Air Conditioner HSA35R

`LED ` temperature display fades into unit `Smart ` Mode automatically sets the temperature, direction and air flow based on optimal temperatures `IFEEL ` technology means the air conditioning will adjust based on the location of the remote

Mitsubishi Electric commissioned research into the living habits of everyday Australians published via its Home Trends Report. Overall, the majority of Australians (96%) level of concern about the cost of energy is growing – up one percentage point from 95% last year. Despite this growing level of concern, 23% of Australians admit to having accidentally left the air conditioning on when no one is home and 21% when no one is home during the warmer months.

RRP: $999

“Mitsubishi Electric air conditioners with built-in or optional Wi-Fi give customers the ability to control their air conditioner from both inside and outside the home. From the app, customers can pre-cool their home before coming home, or check to see if their system was turned off before everyone left the house for the day.”

The Home Trends Report also found that while home automation is a growing trend, it’s the millennials (52%) looking to integrate smart devices or appliances in their home over the next year. Mitsubishi Electric Wi-Fi Control is now also compatible with Amazon Alexa and Google Home smart devices.

Customers are looking for cooling comfort on summer nights when they are trying to sleep. The new MSZ-AP series was designed in response to this, with the 25/35 models as quiet as 19 dB(A).

The new night mode reduces the brightness of the operation indicator light, disables beep noises, and limits the noise level of the outdoor unit. AR

“

The new range of air conditioners has been specifically developed by Hisense’s local R&D team with Australia’s unique climate variance in mind.

HISENSE

Andre Iannuzzi Head of Marketing

”

Hisense is a new entrant in the local cooling market providing another option for Australian consumers.

Mitsubishi Electric Air Conditioner MSZ-AP25VGD

“Reliable cooling solutions are incredibly important to consumers – especially in Australia with typically long and hot summers. Hisense is introducing a selection of air conditioning solutions, with a variety of models available at major electronics and appliance retailers from November 2019,” Andre Iannuzzi said.

RRP: $1,350

“Due to the sheer size of Australia and its multiple climate zones, consumers have varying heating and cooling needs.”

`5.5 ` star energy rating on cooling `19 ` dB(A) noise level `Dual ` barrier coating

The new range of air conditioners has been specifically developed by Hisense’s local R&D team with Australia’s unique climate variance in mind, offering reverse-cycle solutions for the cooler, southern regions and cooling only models for the northern regions.

“This is reflective of our approach to all new product development, whereby we carefully assess the needs and wants of Australians and design, develop and introduce products accordingly.” AR 42

Appliance Retailer October / November 2019

New Contemporary Design with Fujitsu

Fujitsu General’s KMTC Lifestyle range of wall mounted reverse cycle air conditioning units feature a matte nish and smooth-edged design to create a modern aesthetic to suit contemporary homes. Designed to be less obtrusive and integrate seamlessly with the room’s interior, the new ASTG18/22/24KMTC models within the range are also slimmer than the previous Lifestyle units.

The Lifestyle range is Fujitsu General’s most efcient with a selection of models featuring an improved star rating for heating and/or cooling modes. Energy management features such as Human Sensor Control, economy mode and weekly timers, make indoor comfort easy and cost-effective.

Stock up today to give your customers the latest Fujitsu Lifestyle range.

Contact your Fujitsu General Business Development Manager today.

Call 1300 882 201 or visit fujitsugeneral.com.au

AR COOLING

PANASONIC

Joe De Bella Senior Product Marketing Manager – Air Conditioning The cooling category is continually evolving, with Australians placing significant importance on having maximum pure air quality, according to Panasonic’s Joe De Bella.

“Consumers are looking for solutions which not only offer energy-efficient temperature regulation, but also help improve air quality and cleanliness in people’s homes,” he said. “This aligns with the fact that Australians are taking more pride in their homes than ever before – people expect to have modern, tailored solutions.”

MITSUBISHI HEAVY INDUSTRIES

Adrian Brown General Manager – Sales and Planning Extreme summers and blistering temperatures nationwide have resulted in increased demand for cooling solutions, MHIAA’s Adrian Brown said.

“We are seeing several trends influencing consumer buying behaviour, including systems that go beyond just heating or cooling, and for manufacturers we need to continually develop new products that meet these demands. As winner of the 2019 Canstar Blue Most Satisfied Customers for Air Conditioners, we know consumers value a brand’s ability to deliver high quality products when they need them.”

One of the biggest challenges is increasing awareness around energy efficiency, not only for the unit’s impact on the environment but also the overall running cost. “Consumers are continuing to demand energy efficient products and it is up to manufacturers to deliver these products.”

Air quality and sound levels are becoming increasingly important too. “All recently developed MHI reverse cycle wall mounted systems come with Allergen Clear Filters and Allergen Clear Operation. Our units are also one of the quietest on the market.” AR

MHIAA PROMOTION

A promotional campaign will run during the summer period. Following on from a successful winter campaign, and capitalising on recent awards, MHIAA will be looking at various forms of promotions.

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Appliance Retailer October / November 2019

Mitsubishi Heavy Industries 10kW Reverse Cycle Ducted Air Conditioner FDUA Series

`Improved ` energy efficiencies `Silent ` operation means the unit will operate at reduced noise levels `Wi-Fi ` compatible (adaptor sold separately) RRP: N/A

To meet these expectations, cooling solutions must continue to advance and be equipped with technology which can seamlessly integrate into the smart home.

“Consumers are choosing innovative, connected technologies, such as Amazon Alexa and Google Home, which enhance comfort and ease in their homes.”

The average floor size of an Australian home has also fallen to a 22-year low, with the shift towards apartment-living and smaller homes, according to a recent CommSec Home Size Report. At the same time however, detached houses are far bigger than those built in the 1980s and 1990s, and the standard of fit-out is superior with higher quality kitchens, bathrooms, floor coverings and inclusions like air-conditioners. “Therefore, we believe there is still a desire for premium solutions in the cooling category,” De Bella said. AR

Panasonic Premium Reverse Cycle R32 Wall Split System Z Series `NanoeX ` 24-hour standalone air purifying system `Capacities ` ranging from 2.5kW to 8.0kW `Google ` Home and Amazon Alexa compatibility RRP: From $1,299 plus installation

The Quiet Achiever

MSZ-AP25~

18dB(A)*

* Sound level only applies in quiet mode. ~Applicable for model 25 in heating mode only.

18dB(A) measured 1m from unit.

Why Choose MSZ-AP25 » Quiet Operation perfect for the bedroom; it’s so quiet you’ll check to see if it’s on. » Dual Barrier Coating reduces dust and greasy dirt from collecting in the air conditioner. » Wi-Fi Control* with Amazon Alexa and Google Assistant capability. *Optional upgrade adapter required per unit.

» Energy Efficient 5.5 Energy Star Rating in Cooling.

Contact your local Mitsubishi Electric Sales Representative for more information

Phone:1300 280 625

AR COOLING

“

The Kelvinator reverse cycle Wi-Fi air-conditioning range features Kelvinator Connect so consumers can enjoy comfort, control and energy efficiency all year round.

”

Teco Designer Series Reverse Cycle Split System

ELECTROLUX HOME PRODUCTS

John Henley Category Manager – Food, Preservation Wine and Air Care Appliances

`5-star ` cooling and heating `Built ` in Wi-Fi control `3D ` air delivery to the room RRP: $1,159

Capacity and energy-efficiency are the most important purchasing factors for consumers when it comes to air conditioning units, according to Electrolux’s John Henley.

TECO

Trevor Francis National Business Development Manager

“Manufacturers are continuously working to improve their offerings and integrate new technologies that provide consumers with ease of use and convenience,” he said.

As temperatures soar across Australia, keeping cool continues to be front of mind, be it for single rooms or whole homes, Teco’s Trevor Francis said.

As consumers become more conscious of their energy consumption with rising electricity costs, energy ratings and energy-efficient technology which can reduce the overall household environmental footprint have become top of mind.

“The Kelvinator reverse cycle Wi-Fi airconditioning range features Kelvinator Connect so consumers can enjoy comfort, control and energy efficiency all year round. The technology is used to control the speed of the compressor motor which ensures the air-conditioning temperature is continuously regulated and energy costs are kept to a minimum,” Henley said.

Consumers are looking to smart functionality for increased control, flexibility and convenience.

The Kelvinator reverse cycle Wi-Fi enabled airconditioning range allows users to turn the unit on or off, change temperatures, control modes and fan speeds using the Kelvinator Home Comfort app. AR

In response to this growth, Teco has invested in servicing Far North Queensland customers via a distribution centre in Townsville, complementing company-owned offices and distribution centres in Sydney, Melbourne, Brisbane and Perth.

Kelvinator Reverse Cycle Wi-Fi Enabled Air Conditioner KSV90HWH

`Biofresh ` filtration `Contemporary ` style minimises dust build-up `Accompanied ` by Kelvinator Home Comfort app RRP: From $899

This summer, Teco will release its new and improved Comfort series with built in Wi-Fi and Gold Fin hydrophilic coating on the outdoor unit.

The Designer series range of reverse cycle single wall splits has been designed with performance and style in mind and comes with a promotional seven year warranty.

Teco has also entered the fan category with the Eco series, which will be available in a 40cm pedestal or 25cm desk option, with DC motor and Eco mode to adjust fan speed.

As consumers embrace smartphones and tablets; being able to control air conditioning units with these devices is now expected by consumers.

“Teco offers built in Wi-Fi connectivity on its new Comfort and Designer series splits and on the new range of 3.5kW and 4.1kW portable units. Some models also allow control using an Amazon Alexa device.”

A major issue impacting the category is rising energy prices, although it is boosting the replacement market, according to Francis. AR

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Appliance Retailer October / November 2019

ER CO NDITION

Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd.

2019

ER CO NDITION

S

IR

A

mhiaa.com.au | 1300 138 007

IED CUS TISF TO SA

S ER M

As one of the country’s most trusted brands, MHIAA has won the 2019 Canstar Blue Most Satisfied Customer Award for the Air Conditioners category. Receiving 5-stars for overall satisfaction, functionality, reliability and quietness while receiving 4-stars for ease of use and value for money, MHIAA continue to deliver reliable products that outlast and outperform.

MO ST

Australia’s most satisfied customers

S

MO ST

A

IR

2019

S ER M

IED CUS TISF TO SA

AR COOLING

Portable cooling takes pride of place

BY EMILY BENCIC

BIS Oxford Economics research has shown that around 60% of households own a fan, which means there is huge selling potential for retailers to capture the remainder of the market with a quick and cost-effective cooling solution.

The new label on air conditioners, effective 1 April, 2020, as part of a suite of requirements included in the new Determination for air conditioners, also includes revised Minimum Energy Performance Standards (MEPS) for portable air conditioners. This means manufacturers will be required to adopt the Seasonal Energy Efficiency Ratio (SEER) standard for rating energy efficiency and replace the existing Energy Rating Label with the new Zoned Energy Rating Label.

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Appliance Retailer October / November 2019

DE’LONGHI

Jessica Hull Senior Category Manager – Comfort Considering recent weather predictions, this summer is shaping up to be another hot and dry season, which bodes well for a strong sales period for cooling, De’Longhi’s Jessica Hull said.

“As with any seasonal category, portable cooling is heavily reliant on the length and severity of summer weather patterns,” she said.

“Within portable air conditioning, we see a stronger uplift the longer the season draws on. As consumers suffer through longer and more extreme heat waves they are looking to a quick and easy cooling solution, without having to wait for installation, and portable air conditioners can solve that need.”

De’Longhi’s signature Real Feel technology combines readings of both humidity and temperature to create an environment optimised for real comfort. Visual displays also help determine optimal comfort levels.

“Humidity alters our perception of temperature and an uncomfortably hot environment is due to both temperature and humidity,” she said. AR

De’Longhi Pinguino Portable Air Conditioner PACEX120 `3kw ` cooling power `Silent ` Mode `Real ` Feel technology monitors temperature and humidity RRP: $849

SHRIRO

Mark Farrell Head of New Product Falling ASPs, growth in private label brands and a weak Australian dollar are all headwinds facing the industry, according to Shriro’s Mark Farrell.

“The portable cooling category has been challenging with increasing commoditisation, particularly within DIY and mass merchant channels. This represents challenges for brands, but comes with new opportunity for Omega Altise,” he said.

Dyson Pure Cool Me Personal Purifying Fan `70 ` degree oscillation `Dyson ` Core Flow technology for precise airflow control `Fully-sealed ` filtration system combines an activated carbon filter with a HEPA filter SRP: $499

DYSON

A key focus for Dyson is engineering intelligent technologies that solve genuine problems and support wellbeing.

A recent Growth Insights study revealed 68% of Australians consider controlling the inside of their home environment important to them in reducing the impact of outdoor pollutants such as allergens and pollen. This research highlights the need for individual preferences for different temperatures, both at work and home.

Harnessing the company’s expertise in fluid dynamics, air filtration, light sensing, and acoustic performance, Dyson engineered the Dyson Pure Cool Me personal purifying fan. Designed for personal spaces, it delivers a focused stream of purified air and allows users to take control of their own air quality and thermal comfort.

2019 set new temperature records and the forecasters are predicting another hot summer.

“Brands, just like the weather, must always change to meet new demands.”

Smaller footprint appliances that do not compromise on performance are becoming popular, while quiet dB(A) levels are also highly sought-after for night-time use.

Omega Altise has spent three years developing a new patent pending airflow technology, designed and engineered in Australia. “We invested heavily in computational fluid dynamics (CFD) simulation software with the aim of setting a new standard.

Targeted and focused airflow was our major development goal and we believe that Aura will set a new industry performance benchmark.” AR

Omega Altise Aura 125cm Pedestal Fan `Australian ` engineered and patent pending `Airflow ` technology powered by low energy `High ` performance brushless DC motor RRP: $299

The unique HEPA layer ensures no compromise in particle capture. HEPA media captures 99.95% of ultrafine particles such as pollen, mould spores and bacteria, and activated carbon absorbs and traps gases, odours and household fumes such as VOCs. The HEPA filter will trap even the smallest of particles, down to 0.1 microns, which is 300 times narrower than a human hair.

Australians spend up to 90% of their time indoors where the air can be up to five times more polluted than outdoors. As a result, there is a growing need for technologies that can tackle air pollution. This means purifying fans should be designed and tested to work in real homes – not just test chambers. AR www.applianceretailer.com.au

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AR COOLING

“

There has been increased demand in tower fans over the last two summer seasons. Quieter, more energy efficient DC motor fans are also an emerging trend.

GAF CONTROL

”

Tim Kendall Sales Manager

Design, innovation and technology are driving diversity in the established portable cooling category, according to Tim Kendall, particularly with the rise in smart connectivity and the Internet of Things.

The new Heller HCDC30 30cm desk fan employs the latest technology with an ultra-quiet DC motor, eight speed settings, remote control and 3D/Figure 8 oscillation to ensure cooling air will reach all corners of living space. Presenting a modern edge design and contemporary black/ white colour palette, the Heller Figure 8 fan has a SRP of $149.95

“GAF will be pursuing a strategy to bring these technologies to the seasonal category,” he said.

“As for design, there has been increased demand in tower fans over the last two summer seasons.

Quieter, more energy efficient DC motor fans are also an emerging trend and will become more prevalent as prices become more affordable.

Another key trend to watch for is dual function heaters and coolers.”

Heller is adding a 45cm high-velocity chrome floor fan to the range with the HVF45CH featuring an all metal construction, all chrome finish, manual tilt function through 90 degrees and three speed settings. Ideal for outdoor and/or larger spaces, it has a SRP of $99.95.

For the upcoming summer season, Heller is expanding its range of portable cooling products with new technology and innovation.

The advent and development of battery technology has led to various portable devices and freedom for the user. Heller’s new HPCF45 Rechargeable Desk/Floor fan is small enough to fit in a bag but powerful enough to keep users cool.

Heller 30cm Desk Fan HCDC30 `Ultra-quiet ` DC motor `Eight ` speed settings `3D/Figure ` 8 oscillation to ensure cooling air will reach all corners of living space SRP: $149.95

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Appliance Retailer October / November 2019

With a pedestal that can extend up to one metre, the fan can be set as either a desk fan or a mini pedestal fan. Features include three fan speeds including wind mode, a USB charge cable and run time of up to 10 hours for SRP $69.95.

Portable personal devices are becoming more popular, and in response, Heller is introducing the HMC02 mini personal cooler. Simply fill the 750ml tank with water and place on a desk or bench for temperature reducing cool air. The cooler offers three speeds, sleep mode, in-built LED light and run time of up to 8 hours on one fill. The unit comes complete with a USB run cable for SRP $49.95. AR

VORNADO

Kirsten Pride Brand Manager With electricity costs set to rise 17% by December, consumers are making more educated purchasing decisions when it comes to energy efficiency, Vornado’s Kirsten Pride said.

“Every summer, Australians feel the pinch as their electricity bills are driven up from running air conditioning and portable cooling appliances for long hours and at high settings.

“Consumers are looking for appliances with maximum cooling efficiency, but minimal energy consumption. Therefore, the Vornado Air Circulator range was a success last year and we are expanding the ranging for summer 2019/2020.”

Dimplex Bladeless DC Tower Fan DCTF10C `Digital ` display `Nine ` speeds `90 ` degree oscillation

The strongest category trend is increasing awareness of environmental impact, not only in Australia, but globally. “Being environmentally aware is actively ‘trending’ all over the world, as the media provides constant information surrounding the impact of global warming, the great ‘single use plastic’ debate and detrimental environmental concerns alike.”

RRP: $199.95

GLEN DIMPLEX

Vornado has gone from strength to strength in the past three years and is planning for continued growth patterns this season, Pride said. “We believe it’s important to focus on the success of the individual units and the brand rather than the collective condition of the market.”

Stacey Pogorecki Product Manager – Seasonal and Small Domestic Appliances With the new MEPS requirements for portable air conditioners coming into effect from 1 April, 2020, it will be interesting to see how consumers respond to the new labelling requirements, Glen Dimplex’s Stacey Pogorecki said.

Vornado will continue to focus on design and technology features that make its products unique.

In particular, Vortex technology, which means the units identify as Air Circulators and not fans. AR

“Energy efficiency is only going to become more popular moving forward, as consumers feel pressured to become more aware of their carbon footprint,” she said.

“DC motors use considerably less energy compared to AC motors. This in turn links in with appliances that connect to Wi-Fi, controlled by apps on a smartphone, or even voice activated appliances that connect to Google Home, Amazon Alexa and the like.”

When it comes to category challenges, the primary factor is the weather, as it consistently determines whether the season is successful or not.

Dimplex uses the motto ‘cool all corners of your home’ by ensuring its range not only targets consumers looking to endure a heatwave, but also replacement markets like window/wall box air conditioners. AR

Vornado Air Circulator 533DC `Compact ` DC motor using 80% less energy than other Vornado units `Variable ` speed control `Vornado’s ` signature Vortex Action RRP: $199

www.applianceretailer.com.au

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AR BARBECUES & ALFRESCO DINING

Outdoor living market delivers huge sales potential

BY EMILY BENCIC

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A

ustralia is known for its warm climate and love for the outdoors so it may come as a surprise that there are still many Australian households without a barbecue.

A recent survey on barbecue and outdoor living from BIS Oxford Economics has shown that around 65% of Australian households have at least one barbecue, with multiple barbecues not uncommon (1.4 on average).

Gas models dominate the landscape and account for 80% of main barbecue usage, ahead of solid fuel, electric units and smokers. In favourable weather conditions, almost 60% of outdoor kitchens are used at least once a week.

When purchasing a new barbecue, around 40% of consumers have a brand or two in mind – over 90% of these consumers proceed to purchase one of those brands. Ziggy received the highest Net Promoter Score, ahead of Turbo and Weber.

However, across consumer brand perceptions, Weber is the standout. Research was undertaken by over 80% of recent barbecue consumers, including talking to family and friends, browsing online product reviews and browsing products instore, prior to purchase.

While online purchases have increased gradually over the past few years, barbecues

Appliance Retailer October / November 2019

continue to be dominated by the in-store experience at around 87% with 13% online.

Amazon Australia has also delivered some insights on outdoor living to coincide with the launch of its online Garden Store with a range of outdoor products from gardening equipment and pool supplies to patio furniture and BBQs. The Amazon Australia Outdoor Living Report found that 92% of all respondents have an outdoor space and 63% use the space to spend time with family and friends. It also revealed that close to one fifth (19%) of respondents plan to spend up to $10,000 on their outdoor space this spring. Women were more likely to desire outdoor furniture than men (20% versus 15%) but men were more likely to desire a BBQ (28% versus 14%).

Another key finding from the report was that the majority of respondents would be willing to purchase their home and garden products from online stores, led by Millennials. Almost half of those surveyed (45%) said it allows them to shop around for the best value, while 34% enjoy the convenience of online shopping.

When it comes to inspiration, nearly a quarter (24%) of respondents look to social media, while only 18% look over the neighbour’s fence for ideas. AR

Electric Balcony Barbie Ideal for Apartment living 316 Marine Grade Stainless Steel 2.2Kw Electric Element 10amp Socket Plug Connection IPX4 Waterproof 10mm Mild Steel Hotplate Fold down position when not in use 2 Year Replacement Warranty

Bringing the Indoors Outdoors Distributed in Australia by GBI Sales Pty Ltd 78 Mallard Way Cannington WA 6107 08 9478 0400 Email info@gbi.com.au

AR BARBECUES & ALFRESCO DINING

GBI SALES

Wayne Marshall Director With apartment living and smaller balconies on the rise and increasing safety concerns for gas bottles from body corporates and strata managers, electric barbecues are becoming the only option for this market, according to Wayne Marshall from GBI Sales.

“In 2016, we identified some challenges in this market segment so we embarked on a campaign to find a quality, compact electric barbecue that would meet all the criteria to satisfy this market,” he said.

“

In 2016, we identified some challenges in this market segment so we embarked on a campaign to find a quality, compact electric barbecue that would meet all the criteria to satisfy this market.

”

Of top consideration was size, being waterproof, rust resistance and 10 amp with functionality comparable to that of gas. After two years, a suitable product was designed and built from 316 marine grade stainless steel with SAA approval, 10 amp, IPX4 water rating, 10mm mild steel cooking surface that heats to 280 degrees Celsius and maintains the heat to ensure an even cooking process.

Excelsior Balcony Barbie

`10 ` amp connection 2.2kW to plug into normal socket `Made ` from 316 marine grade stainless steel `IPX4 ` water proof RRP: $799 (BBQ only)

A 316 stainless steel wall mounting bracket is available to allow the barbecue to fold down to the vertical position to minimise occupied space.

There is also an optional 316 stainless steel stand designed for the rental market as it allows the barbecue to fold down when not in use. Two 316 stainless steel side shelves and a waterproof protective cover are also available.

“Quality is at the top of the agenda with a two year replacement guarantee to ensure the customer can buy with confidence. Our new factory has state of the art manufacturing machinery to ensure quality in all aspects of the process.”

Another market for the new barbecue is the marine market as most boat owners do not like cooking with gas for the same safety reasons.

“With all the quality features mentioned; 316 marine grade stainless steel, IPX4 rating and compact size, it is an ideal alternative to cooking on a boat. Drawing only 2.2 kilowatts means boats with a Genset or portable generator can easily operate the barbecue.” AR

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Appliance Retailer October / November 2019

ACCESSORIES AVAILABLE: Snack and Baking Tray Belgian Waffle Plates with Ladle

THICKNESS MEASUREMENT Automatic programs (for different types of food)

COOKING LEVEL INDICATOR Thanks to the Cooking Level Indicator

DISHWASHER SAFE REMOVABLE PLATES Removable and dishwasher safe plates

AR BARBECUES & ALFRESCO DINING

“

With Tefal grills, consumers are able to enjoy grilled meat and vegetables all year round, regardless of weather conditions.

TEFAL

”

Marine Pestel Marketing Director The barbecue and alfresco cooking category can be considered a seasonal category and this is why Tefal has chosen to supply indoor grilling solutions, Marine Pestel said.

“With Tefal grills, consumers are able to enjoy grilled meat and vegetables all year round, regardless of weather conditions,” she said.

“For urban families, the size of real estate can be a deciding factor in any barbecue or alfresco cooking purchase; therefore, having a full-sized barbecue is not always an option.”

Pestel cited a recent CommSec Home Size Trends Report that found the average floor size of an Australian home has fallen to a 22-year low, reflecting an increase in apartments that account for around half of all new builds.

“

With Tefal grills, consumers are able to enjoy grilled meat and vegetables all year round, regardless of weather conditions.

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Appliance Retailer October / November 2019

Tefal OptiGrill+ GC712

`Patented ` Automatic Sensor Cooking technology detects thickness and adjusts cooking time automatically `Six ` automatic programs `Frozen ` food mode RRP: $269.95

The strongest category trend is consumers opting for more compact and easy to use products. “The Tefal grilling family enables consumers to enjoy grilled food at the touch of a button even when you don’t have the outdoor space for a barbecue.”

With the popularity of TV cooking shows, home cooks want the right tools to get same results as what they see on the screen. “Tefal helps them achieve the results easily by removing the guesswork thanks to the automatic sensor cooking and auto programs on products such as the OptiGrill.”

Tefal was awarded a 2019 ProductReview. com.au Award for the OptiGrill+, an award to highlight products that have been well rated by the ProductReview community. AR

Artusi BBQ ABBQ1B

`Four ` gas burners `Flame ` failure `Built-in ` design and seamless single piece finish RRP: $2,399

“

There has been a trend toward integrated barbecue spaces that emulate the indoor kitchen space with built-in barbecues now front and centre for Artusi.

EUROLINX

Daniel Bertuccio Marketing Manager

”

Barbecues and alfresco appliances are one of the largest growing categories for Eurolinx. “Outdoor living spaces are considered an integral part of any home renovation, no matter what state you live in; becoming the modern day ‘man cave’ but for the whole family to enjoy,” Daniel Bertuccio said.

There has been a trend toward integrated barbecue spaces that emulate the indoor kitchen space with built-in barbecues now front and centre for Artusi. “Along with this focus we have been monitoring the trend of providing the complete solution with BBQ, sink, tap and bar fridge and even the cabinets to go with it, which is exactly what we have done,” he said.

However, with the complete integrated barbecue and alfresco solution, one of the biggest challenges is space and budget. “Alfresco areas are only limited to the space a consumer has and the budget put aside. Whilst alfresco spaces are now treated as part of the standard home renovation, it’s still not one of the top three spaces where people spend.”

Despite this, Artusi will continue to focus on providing the complete outdoor turnkey solution with its alfresco range of appliances and high end cabinetry. AR www.applianceretailer.com.au

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AR BARBECUES & ALFRESCO DINING

“

Charcoal or solid fuel cooking continues to be the largest growth area as consumers look for cooking techniques that enhance flavour, as well as expand their cooking methods from traditional gas grills.

”

“Our world-first Fast Flame and Rotiscope technologies continue to be game changers within the charcoal BBQ market. Consumers can cook with charcoal in just 10 minutes at the touch of a button, without having to light manually and the fully integrated rotisserie can be adjusted by height at the twist of a pole or press of a button on the Hub II.”

SHRIRO

Bruce Elder National Accounts Manager Coming off the back of a mild winter, Shriro has seen sales continue throughout the year and retailers building on their ranges with more floor space dedicated to the category, according to Shriro’s Bruce Elder.

“The upcoming BBQ season is shaping up to be a good one,” he said. “Charcoal or solid fuel cooking continues to be the largest growth area as consumers look for cooking techniques that enhance flavour, as well as expand their cooking methods from traditional gas grills.”

With the declining size of backyards and balconies, available space now comes at a premium. As a result, better designed and multifunction products are growing in popularity.

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Appliance Retailer October / November 2019

With the Hub II, users can move the rotisserie up or down to change cooking temperatures, reduce flare ups or get perfect crackling. Its black body and titanium coatings make for a striking look in any backyard. RRP is $2,299.

The 4K electric/charcoal outdoor oven features unique innovations that have not been seen before in this category. Recently winning a Good Design Award for 2019, the unit offers several cooking techniques including Low n Slow, Smoking, Roasting, Baking, Direct Grilling, Hi-Temperature Cooking and Pizza. AR

Everdure by Heston Blumenthal 4K `Fully ` integrated temperature probes `Side ` loading of charcoal `Cool ` touch exterior `Accompanying ` Bluetooth app RRP: $2,699

GLEN DIMPLEX

Ciaran Murphy Program Manager – Flame Products The mainstream mass retail BBQ market has been flooded with a lot of overseas product making it difficult for new entrants to differentiate themselves, according to Glen Dimplex’s Ciaran Murphy.

“We see opportunity around unique and novel product in the outdoor cooking category, which is why we have introduced SpaceGrill and OFYR to our portfolio in the last two years,” he said.

ARISIT

Rachael Williams Sales and Marketing Manager – Specialist Brands The alfresco market is yet to be understood and mastered by mainstream bricks-and-mortar retailers, according to Arisit’s Rachael Williams.

“We often see the ‘toe in the water’ approach to alfresco displays and ranges with retailers hiding them in an unused back corner of the store.

However, proof can be seen in BBQ specialist stores – do it big and do it properly,” she said.

“There are more than 50 cooking brands all after the same customer, but approached right, there is a huge growth opportunity; like adding the kitchen sink was 10 years ago.”

Market challenges have not only arisen at store level, but also in the production process with councils and mandatory building regulations making flame failure and pressure switches compulsory in many areas around Australia.

“These extra features can add a substantial cost to the production and cost of the product and its compliance,” she said.

Capital Pro Series BBQ

`Available ` in 32- or 36inch models `High ` power burners `Hand-made ` in California RRP: From $6,499

Consumers are now investing in full outdoor kitchen suites, including appliances, cooking products, and flame products. “With an increased emphasis on the outdoor kitchen comes an increased importance on outdoor furnishings and decorative appliances – the Real Flame Pit Fire can be built into a variety of applications to enhance the outdoor space.”

However, open wood fire restrictions in urban areas is having an effect. “Cooking appliances are exempt from these bans so we see a growing prevalence for wood-burning cooking appliances.”

There is also a growing segment for smaller footprint housing in urban areas that require BBQs to occupy less space. “SpaceGrill fits this demographic perfectly as it can be folded away when not in use.” AR

Dimplex OFYR Cooking Unit

`Three-part ` modular design `Durable ` corten steel construction `Cone-shaped ` fire bowl features a wide, flat rim that doubles as cooking surface RRP: From $2,999

As for market trends, custom design is growing in popularity with kitchens becoming an extension of the interior living area of the home.

“No longer an afterthought, but an integral space of the family home.”

And Williams said it will be a “natural progression” for smart features to venture into the barbecue space just like the indoor cooking category.

“Soon we will be able to check and adjust the barbecue temperature from an app. Smokers as built-in accessories and burners that use less gas but hold consistent high temperatures, will also become common place.” AR www.applianceretailer.com.au

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AR FLOORCARE

HANDSTICKS AND ROBOTS vacuuming up sales

BY KYMBERLY MARTIN

V

acuum cleaner unit sales have declined 1.5% according to the latest 12 months data from GfK, driven by the contraction in the canister segment that fell 14%, a segment that accounts for a third of total volume.

However, the category has enjoyed double-digit

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Appliance Retailer October / November 2019

growth over the same period, led by premium sub-segments that included handsticks and robotic types. Market value rose 11.9%.

BIS Oxford Economics data on the household appliance market also showed a significant increase in sales for stick vacuums with just under a third of households having one.

ECOVACS ROBOTICS Karen Powell Country Manager

Consumers are becoming quick to adopt new technology and this is being seen in the floorcare category along with growing interest in robotic devices such as robotic vacuum cleaners, Karen Powell said. “Any way in which we can automate the cleaning process and cut down the time spent on necessary but exhaustive chores, has a wide range of lifestyle benefits.”

In recent years, one of the strongest driving forces for growth in the global economy is IoT, which Ecovacs have actively embraced, she said. “As more Australian consumers begin to accept the idea of a connected home, we want to help provide solutions to the everyday challenges faced by all consumers and further evolve the category. The aim of Ecovacs is to create a world where robots can have a place in everyone’s homes, whether that be robotic window cleaners, air purifiers or robotic vacuums.”

Braava m6 Robot Mop

`Precision ` Jet Spray loosens dirt `iRobot ` Home app for control from a smartphone `Washable ` dry sweeping pads use microfibre to capture dirt, dust, and hair RRP: TBC

However, there are several challenges facing this category with consumption habits changing as consumers research and purchase across physical and online outlets. With the great variety of retail options available, it can be challenging to maintain consistent branding and impact across them all, she said.

“The brand experience should be unified no matter the platform, and by using a combination of retail education and digital marketing, the company can effectively deliver this.”

In order to make the user experience more seamless, Ecovacs is incorporating a new, multifloor mapping technology in its latest release of the Deebot Ozmo 950 robotic vacuum cleaner in October. It allows consumers living in split-level dwellings to move the Deebot between floors without the robot having to re-map the space. AR

IXL HOME

Emma Basquille Senior Brand Manager

Ecovacs Robotic Deebot Ozmo 950 `Three-hour ` runtime `Extra ` turbo suction and automatic carpet detection `Upgraded ` Smart Navi 3.0 navigation and mapping technology RRP: $799

The robotic vacuuming and mopping categories continue to exceed expectations with strong sales growth across the full range of iRobot products, according to Emma Basquille. “It’s a very exciting time in robotic floorcare with enhanced developments in automation and convenience coming through the launch of multiple new models.” iRobot continues to introduce a new level of intelligence and automation, she said. The Roomba i7 Robot, which launched in July, and the Braava jet m6 Robot mops, scheduled for October, can learn, adapt and remember home floor plans.

Imprint smart mapping enables the Roomba i7 Robot and Braava jet m6 Robot mop to remember multiple floor plans and room names so users can customise cleaning jobs and direct the robot to specific rooms by voice or the iRobot Home app.

Imprint Link Technology is a feature that enables the Braava jet m6 to automatically begin mopping after the Roomba i7 has completed vacuuming.

When the Roomba i7 is finished cleaning, it empties its own dustbin into the clean base, which holds 30 bins of dust, allowing customers to forget about vacuuming for weeks at a time.

All Roomba series products work with Alexa enabled devices and Google Assistant. AR www.applianceretailer.com.au

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AR FLOORCARE

“

Innovation that tackles bin capacity, runtime and overall all floor pick-up performance will help cordless stick vacuums become the sole whole house cleaner.

”

TECHTRONIC INDUSTRIES

Jayson Owens General Manager – Floorcare True cordless innovation remains vital for manufacturers to deliver on the promise made by first generation cordless vacuum cleaners, was the view from Techtronic Industries.

Dyson V11 Absolute Cord-Free

“Innovation that tackles bin capacity, runtime and overall pick-up performance will help cordless stick vacuums become the sole whole house cleaner of the future,” Jayson Owens said.

RRP: $1,199

Other key trends include improving ergonomic design and ease of use. “It’s clear that all the major brands are investing in these areas and consumers should look forward to a roadmap of exciting new products.”

However, it is convenience that remains the strongest trend. This is consistent with increasing demand for multi-surface cleaning and products that allow consumers to get two jobs done in the time of one, he said.

“Negative consumer sentiment has really challenged the retail environment this recent quarter. Nevertheless, we believe recent rate cuts and a stable government will have a positive impact on the industry and things will pick up soon.”

The focus on battery technology has meant that it is now possible to clean the whole home from one charge. The introduction of removeable batteries also allows consumers to have “endless runtime” on their cordless machine, which removes the pain of long charge times that have been one of the bigger drawbacks of cordless technology. AR

Vax Compact Carpet Washer VX97 `Vax’s ` smallest and lightest carpet washer `Quick, ` compact and light. `Embedded ` with antimicrobial treatment for hygienic cleaning RRP: $229 62

Appliance Retailer October / November 2019

`LCD ` screen displays remaining runtime `20% ` more suction power than Cyclone V10 `High ` Torque with Dynamic Load Sensor adapts suction to floor type

DYSON

In the last 12 months, the Dyson Cyclone V10 and Dyson V11 cord-free vacuums have continued to grow the value of the category. Dyson Australia remains the number one brand in terms of value for both floorcare and small domestic appliances, according to GfK industry data.

A key focus for Dyson is how to help improve wellbeing while making owners’ lives easier and better with high performing, versatile, well-sealed vacuums. With over two million Australians suffering from asthma, which is about 1 in 10 people and 80% of those having allergies like hay fever, advanced filtration is more important than ever.

Exposure to dust and allergens can affect wellbeing; however, the Dyson V11 cord-free vacuum has the versatility to make it easy to capture particles from all around the home and efficient filtration and separation systems to ensure they are retained within the machine once they’ve been picked up.

Three microprocessors on board bring a new level of intelligence to the clean, monitoring performance up to 8,000 times a second. These advances mean that suction automatically adjusts depending on floor type, so users don’t have to think about changing settings. An on-board LCD screen intelligently reports in real time on current performance. AR

AR FLOORCARE

“

The Power Drive mop nozzle… incorporates a water storage tank and built-in electric water pump to distribute water onto the rotating mop pads. This lifts dust and dirt from hard floor surfaces, while vacuuming simultaneously.

”

“At LG, we are continuously innovating to provide convenience to the busy lifestyle of today’s consumer,” Reed said. An example of this was the Power Drive mop nozzle on the CordZero A9 Ultimate handstick that incorporates a water storage tank and built-in electric water pump to distribute water from the reservoir onto the rotating mop pads. This lifts dust and dirt from hard floor surfaces, while vacuuming simultaneously.

LG CordZero A9 Ultimate Handstick

`Power ` Drive Mop nozzle vacuums and mops `Dual ` rechargeable and interchangeable batteries `One ` touch control RRP: $1,199

LG ELECTRONICS

Brad Reed Senior Marketing Manager – Home Appliances “Consumers are seeking devices that clean not just hard to reach locations, but mattresses, vehicles and more. Cordless handstick vacuums continue to contribute to the growth of the Australian floorcare category and provide consumers with the ability to freely clean whatever surfaces they desire. LG has responded to this demand with a range of offerings at different price points,” Brad Reed said.

The vacuum cleaner market in Australia provides a wide range of options for the consumer, which can make the purchase decision confusing, considering the variety of cleaning needs across different households. “If consumers are investing in convenience and innovation, they expect reliability and longevity with their investment.”

LG offer a grab-and-go solution in the CordZero handstick range that tackles a mess quickly. The company also offers a 10-year warranty on the A9 Ultimate Smart Inverter motor, 12-month warranty on the batteries and a two-year warranty on parts and labour.

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Users can select the preferred level of dampness for the cleaning pads, or none, depending on the cleaning task at hand. Aeroscience technology integrates a Smart Inverter motor that spins at ultra-fast speed, creating strong air flows inside the vacuum’s cyclone chambers. This generates powerful mini whirlwinds of air to help filter out dust particles and deliver a thorough clean. AR

BOSCH

Nick Ruffell General Manager – Category Development

Sebo X7Boost Upright KU91542AU

“Bosch has experienced consistently strong growth year on year within the floorcare category, particularly within the cordless market moving forward, “Nick Ruffell said.

`Boost ` button for deeper brush cleaning `LED ` light for under furniture vacuuming `Commercial ` warranty

The strongest trend in the floorcare market is the move towards cordless vacuums over traditional canister vacuums due to improvements in run time and cleaning efficiency of the cordless models.

“Consumers are also becoming more educated to the two types of cordless cleaning available, the spot cleaner such as the Bosch Unlimited that is ideal for a quick clean in a small area, and the cordless cleaner like the Bosch Athlet that is powerful enough to clean the entire house while providing remarkable flexibility and convenience.

As consumers better understand the difference between the two, they are able to make more informed decisions about which best suits their needs and living situation.”

Not all cordless or battery technology is the same.

For more than 15 years Bosch has developed superior battery technology around E-Bikes, electric vehicles, power tools and home appliances to continually optimise quality, durability and performance in the battery packs.

The newest addition to the range, the Athlet Ultimate features a powerful 32.4 volt battery and is Choice recommended as of April 2019.

“The cordless Athlet range is equipped for intensive use and provides a genuine alternative to a canister vacuum for customers looking for cordless flexibility.” The AllFloor HighPower brush teamed with the turbo mode makes the Athlet Ulimate the hero product when it comes to cleaning stubborn areas.

When it comes to storage, the Athlet range is freestanding without the need for a separate dock, even when charging, so can be easily moved. AR

Bosch Athlet Ultimate Cordless BCH732KAU

`Up ` to 75 minutes runtime `0.9 ` litre dust container volume `Easy ` filter cleaning with RotationClean system RRP: $799

RRP: $949

“

Full sized vacuums with 100% power 100% of the time continue to be proven as the most efficient for removing debris from carpets.

SEBO

Kristine Collins Product Manager

”

There are no shortcuts to cleaning success and in reality, shortcuts usually lead to an unhygienic home and a hole in your back pocket, according to Kristine Collins. “Full sized vacuums with 100% power 100% of the time continue to be proven as the most efficient for removing debris from carpets. Full sized vacuums still hold a prominent place in a homeowners cleaning regime,” she said “Cupboard space in any home is hard to find and storing less cleaning items like a mop and bucket would be favourable. Sebo's ultra-high-speed polishing head attaches to its premium vacuum range allowing for hygienic cleaning without chemicals or water. It leaves a nice gloss behind too with no unsightly streak marks.”

Boost cleaning allows the operator to have greater control over the cleaning settings.

Earlier this year Sebo was announced as a partner of the National Asthma Council Australia's Sensitive Choice program. AR www.applianceretailer.com.au

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AR REFRIGERATION

One million fridges sold in a year – but who is counting?

BY KYMBERLY MARTIN

Australian consumers enter the fridge market every eight to nine years. So what are consumers buying right now? The popularity of French door and bottom mount models has increased significantly with a 17% share, at the expense of top mounts, according to GfK’s MDA HomeView survey.

These latest GfK survey results also showed that the retail store is still the key touchpoint while online takes around 15% of sales. However, online is gaining in importance, especially from the retailer website.

And how much are consumers spending? The largest price points are from $700 to $1,100 however 17% of buyers paid more than $1,700 for a new fridge, although this does vary by retailer. And reliability is the main purchase attribute when it comes to selection.

There were one million refrigerator units sold in Australia in the past year.

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MITSUBISHI ELECTRIC

Garth Hickey National Retail Sales Manager Mitsubishi Electric continues to innovate in French door models and consumers are responding positively and prepared to invest more in highly featured products, Garth Hickey said.

“A design trend on the rise is refrigerators in black and dark finishes. In response to strong customer demand, Mitsubishi Electric has expanded its current black refrigerator range to 11 models, with further expansion in the pipeline,” he said.

Consumers have responded well to the black glass finish of the 710 litre L4 Glass Grande and the range of black glass finish models is expanding.

Hisense Bottom Mount HR6BMFF453B

`5.5-star ` energy rating `Inverter ` technology `Holiday ` power save function RRP: $1,799

Whilst stainless steel products are performing strongly, black stainless steel is an emerging trend. Hickey said these colours fit well with contemporary kitchen designs and modern cooking appliances and to cater for this growing demand, Mitsubishi Electric is introducing black stainless steel models later this year.

HISENSE

Andre Iannuzzi Head of Marketing

Mitsubishi Electric published an annual Home Trends Report to provide clarity on what Australians desire within the changing landscape of home design. According to the research, 82% of Australians still believe the kitchen is the heart of the home, with more than four in five people agreeing that the fridge is the hero of the kitchen.

Fridges are becoming sleeker and more stylish as well as smarter and more energy efficient. Hisense research suggests Australians are looking for sophisticated products that are eco-conscious and won’t put a dent in the hip pocket, Andre Iannuzzi said. “Consumers are also becoming increasingly conscious of their fridge’s energy consumption.

As a result, Hisense have invested in refrigeration solutions that help minimise household energy consumption without compromising capacity.”

The research also showed that overall concern about the cost of energy is growing, up 1% from 95% last year. AR

An example of this is the company’s hero product, the 5.5-star energy rated black steel 453 litre bottom mount refrigerator. “No other Australian refrigerator has a higher energy star rating. This model is an affordable, eco-friendly product for Australian consumers whilst also being stylish and user-friendly.” It also features multi air flow cooling, allowing for an even distribution of air and temperature consistency.

Mitsubishi Electric French Door MRLX630EM-GBK-A `4-star ` energy rating `Large ` vegetable and freezer drawers `Non-plumbed ` automatic ice maker RRP: $3,799

However, there are challenges facing the market, he said. “We know Australians are concerned by rising household energy bills and the impact this has on the environment. The good news is with reliable modern technology, refrigerators have never been more efficient, and our product range has been priced with Australian families in mind.”

While style and aesthetics are important, consumers are demanding solutions that are environmentally friendly and boast adaptability. AR www.applianceretailer.com.au

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LG

Brad Reed Senior Marketing Manager – Home Appliances Also confirming the popularity of the French door fridge is LG. Brad Reed said it is one of the fastest growing segments in the appliance category and an increasingly popular style choice.

Smeg Retro FAB28RDRB3

`Multi-flow ` cooling system `Life ` Plus 0°C drawer `LED ` strip lights

“When purchasing a fridge, consumers consider capacity, flexibility, functional features, style and whether the fridge in question will deliver convenience to their busy lifestyle. For consumers who are avid entertainers to those feeding a large household, French door fridges are an obvious choice because of the intelligent design.”

RRP: $2,990

SMEG

However, he said every home is different and so too is every kitchen and individual refrigeration needs.

“By looking at buying trends in the refrigerator market, LG determined that many fridge alcove spaces couldn’t fit a full-size French door fridge.

With a strong demand for narrower French door options, LG released a Slim French door range to help solve these issues,” he said. With a width of just 835mm, it will fit some of the narrower alcoves found in many existing Australian kitchens.

Leon Wolf National Product & Procurement Manager “Consumers are seeking fridges that provide both the newest technology as well as the latest design and colour trends, something our new FAB28 fridge collection offers,” Leon Wolf said. The French door configuration also continues to be a popular choice for consumers seeking the flexibility of wider shelves and ice and water dispenser options. Bottom mount fridges are also very popular, he said, especially in the replacement market.

Food wastage and underperforming cooling are often pain points for consumers too when it comes to refrigeration. Conscious of this, LG has innovated to combat both issues with the LG French door InstaView door-in-door design. AR

“We are seeing Smeg customers purchase two FAB fridges, a left-hinge and a right-hinge, not only for added capacity but to make a bold design statement.

“In response to consumer demand, Smeg’s FAB collection is continuing to grow with new models due next year. Originally launched 22 years ago, FAB’s iconic design has made it one of the world’s most distinctive fridges. Still fresh and relevant in today’s kitchens and living spaces, it is a cult favourite of style and creative aficionados.”

Smeg’s FAB fridges have gained new soft touch colours (ruby red, emerald green and taupe), an interior redesign and technological improvements which include a Life Plus 0°C drawer, for better and longer preservation of perishables and a new multiflow cooling system to ensure even temperature distribution within every compartment.

Compared to conventional systems, Smeg’s multi-flow cooling system maintains freshness, aroma and nutrients of fruit, vegetables and meat much longer. Internal strip LED lights have been installed on both walls for visibility, without increasing energy consumption. AR 68

Appliance Retailer October / November 2019

LG Slim French Door

`835mm ` width fits 850mm alcoves `Inverter ` Linear compressor reduces temperature fluctuations `Door ` Cooling+ directs cold air straight the door area RRP: $3,799

HITACHI

Mark Beard Marketing Manager – Consumer Products Kitchen trends today are about colour and finish, according to Mark Beard, as consumers look beyond stainless steel and white enamel when it comes to refrigerators.

He said glass finishes are very on-trend and the Hitachi range of refrigerators offer glass finishes in a range of colours to suit most kitchen décors.

Artusi Outdoor Bar Fridge ABC1B

`Temperature ` range between -5°C and up to 10°C `Anti-fog ` door and party mode `Operational ` in 43°C RRP: $1,699

EUROLINX

Daniel Bertuccio Marketing Manager The refrigeration category has evolved over the past few years with design and aesthetics becoming a prominent factor especially in relation to design and colour, Daniel Bertuccio said.

“There is a rising trend to match the refrigerator with other appliances to provide a seamless kitchen designed in perfect harmony with no clashing colours. Technology and added features are also key driving factors but the refrigerator is as much a feature within the kitchen space today as other appliances and there is definitely a trend to having them matching.”

“The refrigerator category has continued to evolve as Australian consumer’s perceptions of home cooking and entertaining has changed. Refrigerators are no longer the grudge purchase of years past, but a considered purchase whereby consumers take into account functionality, aesthetics, food longevity and efficient running costs.”

Beard also acknowledged that consumers are rapidly becoming aware of the amount of food waste being generated. “Information circulated by TV shows like ‘War on Waste’ and organisations such as FoodWise and OzHarvest, has pricked the nation’s consciences as to the amount of edible food we throw away, estimated to be in the vicinity of $8 billion a year.”

Hitachi’s Made in Japan series features a vacuum compartment that extracts air to keep meat and fish fresher for longer while the Aero-Care vegetable compartment retains moisture to extend the life of fruit and vegetables. AR

However, if there is no refrigerator to match the cabinetry and appliances, integrated refrigeration is becoming a popular solution. “This could be due to kitchen designs becoming more creative with darker tones and it can be easier for the customer to match the fridge with the kitchen by integrating it much like they do with the dishwasher.”

The hero product of the moment is the Artusi ABC1B outdoor bar fridge which has been designed to suit the Australian alfresco area, particularly in climates where there is high humidity, with its anti-fog door. The fridge also features party mode, and carries a temperature range between -5°C and up to 10°C. It has a sleek black door with a brushed black integrated door handle and touch controls. AR

Hitachi French Door 780L Mirror Glass or Black Glass Finish RX730GAX

`Mirror ` glass or black glass finish `Six ` door multi compartments `Quick ` freezing compartment RRP: $5,999

www.applianceretailer.com.au

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ELECTROLUX HOME PRODUCTS

John Henley Category Manager – Food, Preservation Wine and Air Care The refrigerator category is embracing innovations which cater to consumer desire for customisable and energy efficient appliances. Leading appliance brands are also adopting the benefits of the latest technology to design energy efficient refrigerators that preserve food more effectively over the longer-term to help reduce household waste, according to John Henley.

“

One of the biggest trends we are seeing within the refrigerator category is demand for customisation and flexibility when it comes to finishes.

”

“One of the biggest trends we are seeing within the refrigerator category is demand for customisation and flexibility when it comes to finishes. There is also growth coming through for dark stainless steel, but consumers also want options. The new Westinghouse fridge range

Westinghouse French Door WQE6060BA

`Fits ` a 90cm space with 600 litre capacity `FlexFresh ` easy glide crispers `SpillSafe ` glass shelves RRP: $2,799

comes in dark stainless steel, stainless steel or white. French door fridges are another growing trend, as people seek fridge options that are stylish, functional, and suit their lifestyle needs.

The Electrolux 681L French door allows for easy access to fresh and frozen produce and has plenty of storage for bulky items.

“Food sustainability is also a strong purchasing factor among many consumers. Not only do consumers look for sleek design, impressive capacity and functionality, but with changing consumer habits and values, choosing an appliance that ensures minimal food wastage is integral.”

Integrated technology and connectivity is another.

The Electrolux Life App allows users to control the temperature of the FlexFresh fully convertible entertainer’s drawer. The temperature can be monitored and adjusted by either dialing cold air up or down from -23°C to +7°C to suit the contents. The app will also alert when the fridge door has been left open, as well as send reminders when the water filter needs replacement. AR 70

Appliance Retailer October / November 2019

SAMSUNG

Jeremy Senior Head of Consumer Electronics

Miele Fridge/ Freezer KFNS 37682 iD

`DynaCool ` for uniform temperature `PerfectFresh ` Pro keeps food up to five times longer `SuperCool ` and SuperFreezer zones RRP: $4,449

According to Jeremy Senior, style is a high priority for Australians and when many are looking for a refrigerator that best suits their needs, they are not just evaluating on features and functionality, but the right look too. “The kitchen is at the heart of many Australian households and it is important that Samsung strives to provide the very best in design and innovation that continues to meet those needs.”

Samsung Electronics recently expanded its iconic connected refrigerator offering with the next generation 825L Family Hub. Powered by the new Family Hub 4.0 software update, it is Samsung’s largest and most advanced refrigerator yet.

“With our fourth iteration of the Family Hub, we’re harnessing the best in Samsung software and hardware innovation to deliver a beautifully designed refrigerator to help make day-to-day family management easier,” Senior said. “We’ve been developing and refining the Family Hub since 2015, which uniquely positions us to respond to Australians’ feedback, offering an amazing smart fridge experience that continues to meet the needs and busy lifestyles of Australians.” AR

MIELE

Melissa Taylor Category Manager – Cooling, FashionMaster and Care “We are continuing to see strong growth in our refrigeration category, driven by the expansiveness of our range. As sustainability becomes more prevalent, consumers are also seeking quality craftsmanship and high performing appliances that assist with reducing food wastage,” Melissa Taylor said.

Consumers are becoming more mindful of their food choices and in turn, how this effects their home appliances. “For example, a strong trend emerging throughout the category is the need for consistent and efficient air distribution to help keep produce fresher for longer as customers seek out more organic food options. Additionally, customers are still after energy efficient technologies to align with the ‘green living’ ethos and energy consumption and rating when selecting appliances.”

Samsung Family Hub SRF825BFH4

`21.5-inch ` touchscreen `Bixby ` voice command `Flexible ` and convertible fridge/freezer space RRP: $7,499

As for technology of interest, she selected Miele’s PerfectFresh Pro functionality as the ideal integration for any kitchen. “It not only keeps fruit, vegetables, meat and poultry fresher for longer but helps to retain the critical vitamins during both the storing and cooking processes.

The technology allows for controlled temperature zones between 0°C and +3°C as well as optimised humidity adjustment controls of the drawer.” AR www.applianceretailer.com.au

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AR REFRIGERATION

“

Liebherr views the refrigerator as more than just a box to keep food cold; it is essential for the hygienic storage of fresh organic material and should be designed to maximise the life of fresh food whilst providing a stylish design.

”

LIEBHERR

Andrew O’Brien National Sales Manager Refrigeration continues to be the largest appliance category in Australia, according to Andrew O’Brien. “At Liebherr we firmly believe that the refrigerator continues to be the most important appliance in the kitchen.” Liebherr views the refrigerator as more than just a box to keep food cold; it is essential for the hygienic storage of fresh organic material and should be designed to maximise the life of fresh food whilst providing a stylish design point in the kitchen or blending in behind integrated cabinetry.

“Design, capacity and efficiency continue to lead the way in terms of purchase decisions. The desire for sleek, timeless and inspirational kitchens means trends such as integrated fridges, stainless steel and handleless design continues.”

Capacity rates are another key purchase decision factor, and again it is the French door designs, such as the integrated Liebherr ECBN6256, that continue to grow sales, he said.

“However, there is still a challenge in getting consumers and retailers to think of a refrigerator as a long-term investment. The running costs of a highly energy efficient Liebherr refrigerator, combined with the reduced wastage that the Liebherr BioFresh system will provide, will offset the upfront investment in the long term,” he said.

“We consistently encourage retailers and consumers to think of what the best long-term solution is for storing food, reducing food waste and ultimately being more sustainable. Annual food wastage is the largest ownership cost of a refrigerator but is somewhat hidden.”

Liebherr has just launched the BluPerformance refrigerator range that offers “exceptional energy efficiency accompanied by the latest technological advances”. By redesigning the refrigeration componentry, it increases food storage capacity within the existing overall dimension and footprint. AR

Liebherr BluPerformance Side by Side SBSes 8486

`Seven ` temperature zones `Soft ` telescopic rails `Wine ` cellar with two temperature zones RRP: $13,080 72

Appliance Retailer October / November 2019

GAGGENAU

Olya Yemchenko Brand Communications Manager “The refrigerator is an appliance we depend on every day and we get attached to objects within our homes, however practical or functional these are,” Olya Yemchenko said.

With intelligent engineering everything is being maximised: space, performance, energy efficiency and choice, to give consumers what they need and want out of their cooling appliances, she said.

Panasonic Multi-Door Refrigerator NRF603GT `NanoeX ` technology suppresses bacteria and odours `Econavi ` sensors optimises cooling performance `Automatic ` ice maker RRP: $5,499

PANASONIC

Charissa Sano Home Appliance Category Manager Refrigerators that are designed with a customercentric mind, structurally flexible, energy efficient and aesthetically pleasing, represent the up and coming heroes in the modern kitchen, according to Charissa Sano.

“People are becoming more environmentally aware and food wastage is an undeniable global issue. In Australia alone, one in five grocery bags is discarded and up to 40% of the average household bin consists of food. It’s no surprise that consumers are leaning towards refrigeration solutions which will help keep food fresher for longer.”

“One of the strongest trends is having built-in modular refrigeration to match refrigerators, freezers, fridge-freezer combinations based on the needs of the family unit, available space and allowing these appliances to be partnered in a multitude of different ways.

“Another trend is appliances that are fully integrated and able to seamlessly blend into their surroundings, such as kitchen cabinetry and the open plan living layout. In essence the appliance can become almost invisible, but then when you open the door it is all about the food you have inside.”

In her opinion, it is not so much about new technology, but about the look and evolution of the fridge, freezer, wine climate cabinets, the entire assortment of cooling products.

“If you have a wall of refrigeration in your home then it becomes part of the design of the kitchen, part of the architecture of the home.” AR

Technology is also playing an increasingly larger role within the kitchen, she said. “We are seeing a rise in the number of consumers looking for refrigeration solutions which can integrate seamlessly with other appliances and become part of the smart and connected home.

“There is increasing demand for kitchen appliances that are easy-to-use and sophisticated in their functionality and design, while being environmentally-friendly. This is is why Panasonic is committed to delivering solutions to meet not just one, but multiple needs simultaneously.

Panasonic’s premium multi-door fridge, the NRF603GT, offers simpler, energy-efficient, optimal food storage in an excellent design.” AR

Gaggenau Vario 400 Integrated Refrigerator RC462504 `Four ` safety glass shelves `Stainless ` steel interior `Anti-microbial ` charcoal filters RRP: $15,999

www.applianceretailer.com.au

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AR WHAT'S HOT

LG Styler Steam Clothing Care System S3BF

Mitsubishi Electric Bottom Mount Refrigerator Red MR-CX370EJ-R-A

LG has brought its Styler clothing care system to the Australian market. Featuring LG TrueSteam technology, it uses moving hangers to gently shake clothes to reduce wrinkles and dispel unpleasant odours from fabrics. It can also dry clothes using LG’s heat pump dryer technology. The Styler is designed for garments such as woollens, knits, jackets, trousers and sportswear that can’t be easily washed or dried in dryers.

Light refresh of four garments will take 20 minutes, while sanitary cycles are completed in less than 90 minutes for most garments.

With Smart Diagnosis and SmartThinQ, users can control the Styler with Google Assistant and remotely monitor and track energy consumption via the SmartThinQ app.

Mitsubishi Electric has recently released an exclusive red model refrigerator, ideal for consumers who want a stylish pop of colour in their kitchen. Featuring different compartments with regulated temperatures, this fridge has been designed for easy organisation of items. Key features include a humidity door, automatic ice maker and an inverter compressor that constantly monitors the temperature and adjusts the power and speed, accordingly. Energy-efficient lighting that illuminates your refrigerator up to 50 times longer than standard refrigerator lights.

RRP: $3,299

RRP: $1,399

Smeg’s New Stand Out

Bread with the perfect chewy crust, nonna’s biscotti or a bowl of homemade pasta, the only limit in the kitchen with Smeg’s new stand mixer is creativity. The new model features an all-white body, adding a modern feel while staying true to Smeg’s iconic curves and signature combination of technological innovation and functionality. The ingenious flex edge beater, with silicone edges for full reach, is perfect for pastry, soft and firm doughs, and the glass bowl’s graduated measurement marks allow ingredients to be added directly to the bowl. A flat beater, whisk and dough hook complete the accessory line up while the 800W direct drive motor with optimised torque delivers speed and the 10-speed planetary action provides control. For peace of mind, Smeg are offering a 10-year warranty.

RRP: $739 74

Appliance Retailer October / November 2019

COMPANY INDEX AR COMPANY

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Arisit....................................................................................................................59 Beko....................................................................................................................17 Betta Home Living................................................................................... 8, 12, 13 Bi-Rite Home Appliances...................................................................... 20, 21, 38 BIS Oxford Economics...............................................................24, 40, 48, 52, 60 Bosch............................................................................................................ 17, 65 Breville................................................................................................................33 De’Longhi..................................................................................17, 28, 34, 35, 48 Dyson........................................................................................................... 49, 62 Ecovacs......................................................................................................... 17, 61 Electrolux.....................................................................................6, 18, 46, 63, 70 Eurolinx........................................................................................................ 57, 69 Fujitsu General................................................................................39, 40, 41, 43 GAF Control.........................................................................................................50 Gaggenau...........................................................................................................73 GBI Sales...................................................................................................... 53, 54 GfK................................................................................................................ 60, 66 Glen Dimplex............................................................................................... 51, 59 Groupe SEB.................................................................................................. 55, 56 Haier...................................................................................................................18 Hisense...................................................................................IFC, 18, 42, 67,OBC Hitachi.................................................................................................................69 Hong Kong Trade Development Council...........................................................11 International Housewares Association..............................................................15 IXL Home.............................................................................................................61 Jura.............................................................................................................. 29, 37 KitchenAid............................................................................................................7 LG........................................................................................................... 64, 68, 74 Liebherr...............................................................................................................72 Miele........................................................................................................ 7, 18, 71 Mitsubishi Electric...........................................................................42, 45, 67, 74 Mitsubishi Heavy Industries....................................................................... 44, 47 Myer....................................................................................................................11 Nespresso........................................................................................23, 24, 25, 27 Nestle..................................................................................................... 26, 30, 31 Panasonic............................................................................................... 19, 44, 73 Samsung...................................................................................................... 19, 71 Sebo....................................................................................................................65 Shriro....................................................................................................... 8, 49, 58 Siemens..............................................................................................................19 Slyp.....................................................................................................................10 Smeg.................................................................................................. 5, 32, 68, 74 Sony....................................................................................................................19 Sunbeam.............................................................................................................36 Techtronic Industries..........................................................................................62 Teco.....................................................................................................................46 Thorn Group........................................................................................................10 QLS Group...........................................................................................................13 V-ZUG....................................................................................................................9 Vornado...............................................................................................................51 Winning Group........................................................................................ 6, 14, 15 Zip Water...............................................................................................................9

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