Appliance Retailer November-December 2017

APPLIANCE

NOW IN ITS 22ND YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// NOVEMBER / DECEMBER 2017

HOME CAFÉ APPETITE FOR QUALITY AND PERSONALISATION IN COFFEE

MICROWAVES INCREASED FUNCTIONALITY ELEVATES MUCH-LOVED APPLIANCE

REFRIGERATION FRENCH DOOR MODELS CONTINUE TO SHINE

WINE CABINETS FAST GROWING CATEGORY WITH EVEN MORE POTENTIAL

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EDITORIAL AR Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

Average Net Distribution per Issue: 5,524 AMAA/CAB Yearly Audit Period ending 31st March 2017.

The secrets of family business

I

t was around 11.00am on a Thursday morning and Lionel Lee was standing with his Mum, Yenda, addressing his team following the official proceedings to open the Miele Specialist store at the inner Sydney suburb of Drummoyne.

A fleet of expensive vehicles with tinted windows had just whisked away VIPs including Miele co-owner Reinhard Zinkann, Miele global MD Dr Axel Kniehl as well as local executives Sjaak Brouwer and Chris Kotis.

With his management team and store staff around him, Lionel started crying spontaneously. He told his staff these were tears of pride as he was so humbled by what the business had created.

Lionel told his team how proud he was of them and what they had achieved, while also remembering his father and brother who he would have loved to have been there to see the first joint venture of its kind and the largest Miele branded experience centre globally.

The Miele Specialist store in Drummoyne which was previously the location for another joint venture with Sony, took almost three years to transform from a traditional Bing Lee store to its current single-brand focus.

So the story goes, Kniehl was in the former Bing Lee store for a matter of minutes before he had a frank and open discussion with Lionel which ended with a handshake committing both parties to a future concept.

It is purely because of close and long-lasting personal relationships that the Miele Specialist store came to fruition and this represents the icing on the 60th birthday cake for the Bing Lee retail business.

As both family-owned companies, Miele and Bing Lee have benefited from the generational change that has brought new insights and opportunities to their businesses.

For the current co-owner of Miele, Zinkann believes stores like the Miele Specialist store in Drummoyne deliver a clear difference to the online retailing environment. Drawing on his global experience, Zinkann claims that no matter how amazing your web pages are, online can never give you the feel, the smell, the touch, or the face-to-face discussions of an in-store experience.

And for Miele, with the launch of products such as the Blizzard bagless machine now rolling out through stores nationally as well as the imminent launch of the Smartline Two-In-One hob and hood, Dialog oven and Scout RX2 robotic vacuum cleaner, it will be the instore experience that communicates the features and benefits to the consumer.

But for Lionel, in celebrating Bing Lee’s 60th anniversary this year, he thanks two important groups of people – his 603 staff that work in the business every day and he also recognises the value of his suppliers like Miele – without whom he would not have a business.

The secret to the success of both Bing Lee and Miele is that they are more than just family companies – their business partners are also treated as members of the family.

Editorial Director James Wells

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Appliance Retailer November / December 2017

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VOLUME 23 / ISSUE #9

IN THIS ISSUE

HOME CAFÉ FEATURE

28 29

An outlook on the category

Love affair with coffee continues

Key trends in the market

28 EDITOR’S NOTE

03

Family Business

Bing Lee and Miele show the importance of family businesses

NEWS

Consumers want café quality in the home

34

Latest coffee machines on the shop floor

Opportunity to attract more coffee drinkers

39

A closer look at features and benefits

Nespresso Vertuo, De’Longhi PrimaDonna Elite Experience, among others

06

41

08

42

Winning Group restructures management structure

Departure of Winning Appliances CEO and the return of two executives

Mitchell & Brown re-joins Retravision; Harvey Norman Commercial agreement After 13-year absence; Expands into home automation

10

Hong Kong Electronics Fair

Smart tech, small appliances and innovative lifestyle

16

De’Longhi Australia CEO celebrates 25 years

Q&A on key milestones and what’s to come

18

IFA 2017 Report

Key innovations from major suppliers

22

Bi-Rite Home Appliances Conference

24

Bing Lee in business for 60 years

Supplier trade show, awards evening

The journey so far and what the future holds

Promotions to push sales Bonus gifts and cashbacks

REFRIGERATION FEATURE

An outlook on the category

French Door models continue to shine

54

Latest wine cabinets on the shop floor

Wine and beverage cabinets to dine for

55

A closer look at features and benefits

Artusi Beverage Centre, Hisense Wine Cabinet, among others

MICROWAVES FEATURE

56

An outlook on the category

An essential and much-loved appliance

57 60

Key trends in the market More than just reheating

Latest microwaves on the shop floor

Key functions have come a long way

62

A closer look at features and benefits

Midea Convection Microwave, De’Longhi Combi Oven, among others

43

63

46

64

49

RETAIL RULES

Key trends in the market

Centre of attention must make a statement

Latest refrigerators on the shop floor

Intrinsically detailed features all the go

A closer look at features and benefits

Mitsubishi Electric Multi-Drawer, Hitachi French Door, among others

51

From a retail perspective

Capacity, size and energy efficiency nominated as key

WINE CABINETS FEATURE

52 53

An outlook on the category

Increase in food and wine culture

Key trends in the market

More customers heading to storage solutions

From a retail perspective

An appliance that provides constant turnover

WHAT’S HOT

Pick of the crop

Smeg Coffee Machine, Whispair Rangehood, Miele Bagless Vacuum, and more

66

Mobile payments – 2017 not yet the tipping point

Reasons behind the leisurely progress of mobile payments in Australia

Clarification: Home Appliances In the August issue of Appliance Retailer the reference to the Venini 90cm cooker having a 135L capacity, was incorrect. This model has a 115L capacity. Also the model number for the Euromaid 90cm freestanding cooker on page 50 was incorrect. It is the EG90S.

www.applianceretailer.com.au

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AR NEWS

Winning Group restructures management team

BY EMILY BENCIC

Winning Appliances national sales lead, John Murphy

W

inning Group CEO, John Winning recently announced management changes including the departure of Winning Appliances CEO, David Woollcott and the return of Jo Devery and John Murphy to the Group.

“After reviewing the structure of the Winning Group leadership team to be able to deliver the strategy and as part of my role as Group CEO, I am excited to announce that I will now be taking responsibility for the leadership and strategy of Winning Appliances. As such, the Winning Appliances CEO role is no longer required moving forward and accordingly David Woollcott will be leaving the business,” Winning said.

“During his two years at the Winning Group, David made a number of significant contributions to the business, including leading the team who successfully delivered the opening of our Kingston and Fortitude Valley stores. We want to thank David for his contribution and wish him the best of luck in the future. As there is no plan to replace this role, Sam Zalin will continue as head of buying and marketing and will report to myself.”

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Winning Group COO, Jo Devery

JO DEVERY WILL FOCUS ON THE EXECUTION OF THE STRATEGY ROADMAP ACROSS THE GROUP… JOHN MURPHY WILL ADD INVALUABLE EXPERIENCE IN HELPING TO RUN OUR 13 STORES ACROSS NEW SOUTH WALES, QUEENSLAND AND WESTERN AUSTRALIA. Jo Devery has filled the newly created position of Winning Group chief operating officer and John Murphy in the interim position of Winning Appliances national stores lead.

“We are delighted to announce that Jo Devery has returned to the Winning Group. She previously worked at the Winning Group for over three years as chief buying and merchandise officer and has most recently come from Lux Group, where she was general

Appliance Retailer November / December 2017

Winning Group CEO, John Winning

manager. Jo’s extensive knowledge of the business and the industry, along with her skills set will ensure that the group will deliver on its goals and strategy to ensure we provide the best shopping experience in the world,” Winning said.

In her role as COO, Devery will focus on the execution of the strategy roadmap across the group, supporting the daily operations and holding executive accountability for the Home Clearance, Handy Crew, Winning Appliances Commercial and Appliances Online Commercial business units. She also looks after operations and customer experience.

“It is an absolute pleasure to welcome John Murphy back to the business as he was involved with Winning Appliances for over three decades with my father and myself.

He will add invaluable experience in helping to run our 13 stores across New South Wales, Queensland and Western Australia,” Winning added.

In his interim position as national stores lead, Murphy is focusing on driving existing and new stores across the country before moving onto another strategic role in the business in the near future. AR

Betta Home Living to open Brisbane training centre Betta Home Living has announced it will open a training centre in Brisbane and will represent the first of other training centres planned throughout the country. The 1200 square metre training centre, located at Underwood in the south-east of Brisbane’s CBD, is scheduled to open before Christmas and will also operate as a standalone store.

According to Betta Home Living chief executive officer, Graeme Cunningham, the training centre will be used by new franchisees for induction purposes as well as head office management and existing members.

“This is the first training centre where we will be helping to develop our staff in not just retail sales but management training as well as other areas of the business such as inventory management,” he said.

“The training centre will lift the level of professionalism within the business and incorporate both furniture and electrical products. Every key category will be presented with the best displays to represent the opportunities available and cooking will have a particular focus as a specialist category within the layout of the store. We are looking to grow the number of stores currently involved in our cooking program which is now in place across 35 of our stores.

BY EMILY BENCIC & KYMBERLY MARTIN

DICK SMITH CLASS ACTION FORMALLY FILED

Betta Home Living CEO, Graeme Cunningham

“I have always believed that the group needed this training centre and there are plans to open more around the country with the aim to have at least one in each state over the next five years. The Betta group is very different to when it started over a decade ago and we need to do this to improve at every level of the business. As new franchisees join our company, we need to provide an appropriate induction program. We also have a lot of great existing retailers who can benefit from training programs, sales strategies as well as modules in administration and management. Our suppliers are keen to support with product training and this is designed for them to use as well,” he said. AR

Miele launches new floorcare displays To coincide with the launch of its first ever bagless vacuum, Miele has unveiled new displays to highlight range presence in store.

Modular and flexible to accommodate various floor spaces, the displays showcase both the new bagless Blizzard CX1 as well as Miele’s

Miele Blizzard CX1 in-store retail display

NEWS

IN BRIEF

BY JAMES WELLS

BY KYMBERLY MARTIN

various bagged floorcare units, together with Miele floorcare accessories and consumables such as dust bags.

“With the introduction of the revolutionary Blizzard CX1, Miele is the only premium brand to offer a total floorcare solution, that includes the various bagged vacuum floorcare categories and now bagless floorcare,” category manager, Robin Werth said.

As well as adding to in-store visibility the displays clearly position Miele as the premium floorcare specialist, Werth said. “It serves to reinforce the confidence of retail sales staff in our brand and floorcare offerings.”

The new displays are currently being rolled out to key retail outlets around Australia. AR

Bannister Law has formally filed a class action in the Supreme Court of NSW against DSHE Holdings Ltd and two former directors, Nicholas Abboud and Michael Potts. The proceedings were filed on behalf of shareholders who purchased shares between 16 February 2015 and 3 January 2016. The class action, funded by dispute resolution funders, Vannin Capital, alleges that DSHE, Abboud and Potts contravened the provisions of the Corporation Act as DSHE’s financial statement results published to the market in 2015 were misleading and deceptive and were not prepared in accordance with Australian Accounting Standards.

DYSON TO LAUNCH ELECTRIC CAR

James Dyson has confirmed that the company is working on a battery electric vehicle, due to be launched by 2020. The 400-strong team working on the project combines top Dyson engineers with individuals from the automotive industry as it commits 2 billion Pounds ($A 3.41 billion) to this endeavour.

James Dyson said, “The project will grow quickly from here but at this stage we will not release any information. It is our obligation to offer a solution to the world’s largest single environmental risk. I look forward to showing you all what I hope will be something quite unique and better, in due course.”

NSW BOXING DAY TRADE GETS GREEN LIGHT

The NSW Parliament has passed legislation to permanently give retailers, employees and consumers the freedom to trade, work and shop on Boxing Day. The decision to expand Boxing Day trading was passed in the NSW Upper House with the support of Christian Democrats leader Fred Nile.

The legislation follows a two-year trial and comprehensive review. The legislation also provides strict safeguards to protect workers, with retailers who force staff to work on December 26 facing fines of up to $11,000 per employee. NSW has now joined Victoria, Tasmania, the ACT, the Northern Territory and South-East Queensland.

www.applianceretailer.com.au

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AR NEWS

Mitchell & Brown re-joins Retravision Regional WA electrical retailer, Mitchell & Brown, has re-joined the Retravision group after a 13-year absence. In an exclusive interview with Appliance Retailer, Mitchell & Brown managing director, Steve Nanninga said, the decision for him and his business partner Greg Brown to re-join the Retravision group made sense for the future of the business.

“It can be challenging to be a single independent over here in regional Western Australia in terms of having that really close contact with suppliers.

So by joining Retravision, this gives us some power and strength.

“In a tough market, we can see some synergies to be part of the Retravision group and to grow our brand alongside what they are doing throughout Western Australia. From our perspective, nothing has changed in our business other than we have added Retravision back in,” Nanninga said.

David Dorsett-Lynn, who acquired the licence to exclusively franchise the Retravision business in Western Australia, has welcomed the Mitchell & Brown business back into the group.

BY JAMES WELLS

“Retravision is very pleased to have an exceptional retailer like Mitchell & Brown join with us and both Steve and Greg provide outstanding service in the Geraldton and surrounding areas,” Dorsett-Lynn told Appliance Retailer.

The Mitchell & Brown business opened almost half a century ago and over this time has transitioned from a Retravision member, to a member of the Narta buying group and now back to Retravision.

“Colin Brown and Doug King started off as King & Brown 48 years ago, before becoming Geraldton Mitchell & Brown has re-joined the Retravision group

Retravision and then Mitchell & Brown when Barry Mitchell was brought into the business and we started selling computers and mobile phones 22 years ago. For the first 35 years we were members of Retravision and in 2004, we became standalone members of Narta as at that time we could see synergies in that decision. But the market has changed again and it is good to go back to where we started,” Nanninga said.

The Geraldton-based retailer is also one of the most remote with a large catchment area representing a significant part of Western Australia.

“We have a strong name in the mid-west community and we invest in a lot of local sponsorships. We are lucky that we have a loyal customer base with a reach up to 500km north, 450km inland and 300km south, while also being 50 metres from the ocean,” Nanninga said.

“From our perspective, nothing has changed in our business other than we have added Retravision back in.” AR

Harvey Norman Commercial expands home automation solutions Harvey Norman Commercial Division (HNCD) has signed an agreement with Quantify Technology Holdings Limited to promote and sell its products into commercial and residential development projects throughout NSW and the ACT. HNCD NSW/ACT is the single largest Harvey Norman franchise and provides an extensive selection of brand-

name products to builders, developers, architects and designers. HNCD has offices, showrooms and warehouse facilities in Sydney, the Central Coast, Nowra and Canberra.

Under the agreement, Quantify Technology will establish a demonstration facility at HNCD showroom at Taren Point, NSW and

Harvey Norman Commercial showroom in Taren Point, NSW

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Appliance Retailer November / December 2017

BY EMILY BENCIC

provide training and engineering support. Quantify Technology and HNCD are finalising reseller/ distribution agreements and supply contracts with individual developers for specific projects.

The agreement will see HNCD extend its building automation offerings to both new and existing customers who are primarily large-scale builders and developers in the high rise and home builder sector.

HNCD principal, Alan Stephenson said, “Harvey Norman enjoys a strong market share and a strong customer base supported by an extensive and experienced sales and marketing team. We see increasing demand from customers for home automation solutions and Quantify Technology, at the cutting edge, will allow us to enhance our reputation for supplying and supporting leading brands. We think this agreement will significantly increase the value we offer to our clients.” AR

Former Good Guys CEO joins Steinhoff Global retail group, Steinhoff International Holdings Limited, has consolidated all of Steinhoff’s existing Asia Pacific retail brands, businesses, logistics, manufacturing and group services under one management structure. As part of this strategy, Steinhoff International has appointed former CEO of The Good Guys, Michael Ford as CEO of Steinhoff Asia Pacific Group.

In a statement provided to Appliance Retailer, Steinhoff International said, “The appointment of Michael Ford is a key part of the growth and efficiency strategy in the region. He is a retail executive with strong commercial acumen and a unique combination of household goods and general merchandise experience.”

Ford was CEO of The Good Guys for 13 years, navigating the retailer through a transition period, including the corporatisation of the business, which led to the $870 million trade sale to The Good Guys. He has also held chief executive roles with Australian retail brands, such as Country Road, Esprit and Jag Clothing.

BY EMILY BENCIC

Steinhoff Asia Pacific Group CEO, Michael Ford

With a stable of well-known brands in each market, including Fantastic Furniture, Freedom, Best & Less, Snooze, Harris Scarfe, Plush, Postie and Original Mattress Factory, the Group trades in 622 retail stores and has more

than 10,000 staff. The Group strategy remains consistent with Steinhoff International, which means having local expertise and well-known brands competing in each segment on product, price and convenience. AR

Australia Post introduces free shipping in time for Christmas This Christmas, over 40 of Australia’s online stores, including Harvey Norman, Myer and Target will offer consumers in metropolitan Melbourne, Sydney and Brisbane, free shipping on eligible purchases from now until January 1, 2018.

When consumers join a new membership program powered by Australia Post, Shipster, for $9.95, they

will receive free shipping whenever they spend $25 or more at participating stores. Shipping costs will automatically be deducted at the checkout.

Australia Post acting managing director and group CEO, Christine Corbett said, “We know our customers love to shop online and this Christmas we expect more gifts to be bought online than ever before. Shipster lets consumers shop with confidence knowing that there will be no surprises at the checkout.”

Following the introductory period, Shipster membership will cost $6.95 per month and continue to allow customers to receive free delivery where shipping costs less than $20.

Australia Post acting managing director The National Retail and group CEO, Christine Corbett Association (NRA)

BY EMILY BENCIC

welcomed the new shipping membership program as a crucial move toward helping Australian businesses keep up with a rapidly-changing consumer market.

NRA CEO Dominique Lamb said while innovative retailers were constantly changing their business models to keep step with consumer demand and a changing social environment, they still had to factor in ways to deal with cost imposts outside their control.

“Out-of-date legislation, costly red tape, unsustainable penalty rates and unnecessary compliance costs trickle down into higher prices to consumers, so any move that gives customers the opportunity to significantly reduce their shipping costs is a welcome one.

Retailers understand that convenience, speed, value and experience are crucial for attracting modern consumers, so we welcome any initiative that strengthens these offerings,” Lamb said. AR www.applianceretailer.com.au

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AR NEWS

Hong Kong Electronics Fairs ends on an optimistic note

T

he Hong Kong Electronics Fair (Autumn Edition) and electronicsAsia attracted some 86,000 buyers from 139 countries, despite being cut short to three days due to the threat from Typhoon Khanun.

An onsite survey of over 1,000 exhibitors and buyers, conducted by the fair organisers, revealed that with the increasing popularity of Internet of Things (IoT), audio video will be the product category to benefit most from the smart home trend, followed by wireless charging devices and internet/ mobile network connection systems.

The industry also believes consumers are willing to pay a premium for products with smart home capabilities, compared to traditional products. There was also optimism for the virtual reality (VR) and augmented reality (AR) devices market in the next two years.

Buyers looking for innovative new products headed for the Startup Zone with 100 plus ideas with potential to stimulate interest. There were five themes within the zone including IoT, robotics, 3D printing and VR. The five themed zones in the Tech Hall are designed to match buyers sourcing needs and include, Robotics & Unmanned Tech, 3D Printing, Smart Tech, Virtual Reality and Startup.

SMART TECH, SMALL APPLIANCES AND INNOVATIVE LIFESTYLE Humidifiers and fans from Korean company BK featured several Disney characters along with a collection of award-winning pleated paper humidifiers, heated water mattresses and cotton and polyester electric blankets in nine colourful designs.

EveryBot RS700 robot floorcare cleaner

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BY KYMBERLY MARTIN

More than 86,000 buyers from 139 countries attended the Fairs

Dutch household brand, Bourgini previewed an innovative toaster with a slide-out drawer; a deep fryer with warming tray and sandwich maker/grill combo; a toaster/sandwich maker in one unit; and a pizza maker that can cook a fresh pizza in less than four minutes.

Top Brand compact stand mixers, for smaller kitchens or where space is limited, included a stainless steel bowl, six speeds with pulse function, planetary mixing action, LED light indicator and skid-resistant feet, in a selection of bright colours.

Bluetooth speakers from SoundMate come with three case options: folding or wearable case design and a hanging strap. The colourful cases are made from silica gel, providing waterproof protection to the speaker.

The quaintly named EveryBot RS700, claimed to be the first dual spin mop robot floorcare cleaner.

It cleans floors using its own weight and because it does not have wheels is said to be similar to hand mop cleaning. Sensors detect obstacles, motor overload and battery overcharge

Appliance Retailer November / December 2017

Bourgini Pizza Maker cooks pizza in under four minutes

and it features several cleaning modes.

The Everybot won the Gold Award for Home Appliances at the Fair.

There can be no show without Amazon with several companies unveiling products utilising Amazon Alexa voice control. Shenzhen-based ManiWay showcased its range of Wi-Fi /Bluetooth speakers and lamp speakers with Alexa support. Ultimate Gear introduced a Wi-Fi LED light bulb for controlling its Light iT smart lamp that comes with a selection of colour options. A smart plug, power strip socket and smart switch, all work with Alexa to control each outlet individually via voice control. AR

AR NEWS

IROBOT REFRESHES ROOMBA LINE-UP

BY EMILY BENCIC

iRobot has added Wi-Fi connectivity and iRobot Home App support to its Roomba 890 and 690 vacuuming robots with features ranging from scheduling cleaning jobs, to notifications and direct access to customer support from an Android or iOS mobile device.

As successor to the Roomba 650, the Roomba 690 Wi-Fi connected vacuuming robot allows consumers to experience automated cleaning at a more affordable price. At $849, the Roomba 690 seamlessly navigates around clutter and under furniture. As with the Roomba 800 and 900 Series, the Roomba 690 uses a patented threestage cleaning system to efficiently clean carpet, rugs and hard floors. At just 9.3cm tall, the Roomba 690 fits under most furniture and kickboards.

Like the Roomba 900 Series vacuuming robots, the Roomba 890 Wi-Fi connected vacuuming robot features dual, counter-rotating tanglefree extractors, ideal for pet owners.

These extractors are made of durable rubber tread that grabs dirt and hair from any floor type, while reducing hair tangles and brush maintenance. A full suite of sensors and low profile design

iRobot Roomba 890

enables the Roomba 890 to navigate under furniture and around clutter. A generation two motor produces five times the air power over the Roomba 600 and 700 series vacuuming robots, while the patented AeroForce threestage cleaning system uses a combination of agitation, extraction and suction to efficiently move dirt and debris from the floor to the dustbin. At the end of

its cleaning job, Roomba 890 returns to its charging station to recharge. The Roomba 890 will replace Roomba 866 in the range without a price increase.

The Roomba 690 is available now in major electrical retail stores (RRP $849). The Roomba 637 (RRP $599) and Roomba 890 (RRP $1,099) will be available in Q4 in major electrical retail stores. AR

New distributor for SharkNinja

Shark vacuum cleaner

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Mann&Noble has been appointed the exclusive distributor of Shark vacuum cleaners and Ninja kitchen appliances in Australia and New Zealand, effective 1 November, 2017.

The SharkNinja company is privately owned, headquartered in Boston, Massachusetts, USA and has a global turnover close to $2 billion.

Mann&Noble director, Phil Mann said, “We are extremely excited to add the Shark and Ninja brands to our portfolio. Our strategy is to strengthen both Shark and Ninja’s presence within a bricks-and-mortar environment,

Appliance Retailer November / December 2017

BY EMILY BENCIC

moving away from the traditional direct response TV model.

“We pride ourselves on working with passionate brand owners to create profitable growth and delight consumers with world leading products.

The outstanding new innovation coming up from the Shark and Ninja brands will do just that.”

In a statement supplied to Appliance Retailer, Mann&Noble said its business has seen rapid growth over the last five years and Braun and OralB have doubled in size since it was appointed as the distributor. AR

David Jones launches premium technology concept David Jones has launched a premium electronics range that brings together a curated selection of the world’s leading and most innovative technology and audio visual brands.

Under the banner, David Jones Technology, the concept provides an interactive destination where customers can experience the latest lifestyle technology in action. This includes audio visual products from Bang & Olufsen, Sony, Panasonic, Samsung, LG, Audiopro, Naim and Devialet, in addition to phones, accessories, smart watches, headphones and tablets from Apple, Samsung,

Native Union, Knomo of London, Sennheiser and Master & Dynamic.

Technology specialists are on hand to help customers design a solution for their home, which is supplemented by a premium at-home-installation and after sales service.

The offering also enables customers to experience ‘connected home’ products such as Google Home and Google Mini in situ, with state-of-theart concept rooms with home products such as lighting, weather systems, multiroom wireless speakers and TVs. David Jones CEO, David Thomas said, “Our aim is to provide customers

Gift card reform passes NSW Parliament New laws that put consumers first by giving them a fairer deal on gift cards has passed the NSW Parliament. In a first for Australia, there will now be a mandatory minimum three-year expiry date for gift cards sold to NSW consumers. Previously most gift cards were offered with a 12-month expiry date.

NSW Minister for Better Regulation, Matt Kean said, “When consumers hand over their hardearned money, they rightly expect to get what they pay for. I am fed up with business taking money from shoppers and providing nothing in return, which is why I am putting consumers first and making sure they get a fair deal. We have also outlawed post-purchase fees and charges on gift cards, which eat into the balance, leaving consumers out of pocket.”

Kean said the Australian gift card market is worth up to $2.5 billion annually, with about 34 million gift cards sold nationally each year.

“Most gift cards are offered with a 12-month expiry date; however, up to 8% of recipients do not use the full balance

BY EMILY BENCIC

with an elevated offering through a combination of curated premium product, an interactive instore experience, expert advice and specialised after sales service. We have made a significant investment in our technology team and worked closely with each of our brand partners to ensure a new level of bespoke service for our customers.”

David Jones Technology is available online and at Market Street, Sydney; Bondi Junction, Sydney; Chatswood, Sydney; Bourke Street, Melbourne; Chadstone, Melbourne; Queensplaza, Brisbane; Adelaide Central Plaza, Adelaide and Hay Street, Perth. AR

BY EMILY BENCIC

NSW Minister for Better Regulation Matt Kean

in time. This means NSW consumers are losing tens of millions of dollars a year and I just won’t stand for that.

“We have had more than 1,300 complaints about gift cards to NSW Fair Trading over the past five years – mostly about expiry periods and undisclosed terms and conditions.

“Receiving a gift card should be a fun experience, but instead it has become an unwelcome headache for shoppers, and it’s just not good enough. That’s why I am putting consumers first and proposing reforms that will make it illegal for businesses to issue gift cards with an expiry period less than three years.” AR www.applianceretailer.com.au

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AR ADVERTORIAL

Samsung Australia defines ‘new normal’ Samsung Electronics used its presence at IFA 2017 in Berlin to showcase its latest consumer products and innovative technology that are helping make the impossible tomorrow’s ‘new normal’.

GEAR PORTFOLIO HELPS TO IMPROVE FITNESS AND NUTRITION

Samsung unveiled three new wearable devices – the Gear Sport, a waterresistant, sleek and versatile fitnessfocused smartwatch; Gear Fit2 Pro, an upgraded GPS sports band with smart features; and Gear IconX, Samsung’s second generation cord free earbuds.

Samsung Electronics Australia director for IT and mobile, Garry McGregor said, “In 2017, fitness means more than just burning calories in the gym. Thanks to features like water and caffeine intake recording and auto sleep tracking, our new range of wearables are designed to help Australians bring balance to their lives.

Samsung Gear Sport

“Through exciting collaborations with iconic fitness brands like Under Armour and Speedo, the Gear Fit2 Pro and Gear Sport set a new benchmark for what Australians can expect from their wearables. Perfect companions to the Note8 and the Galaxy S8, our new wearables blend cutting-edge technology with the timeless style and craftsmanship our customers expect from Samsung.”

The Gear Sport and Gear Fit2 Pro are now 5ATM certified for water resistancei and Samsung has partnered with Speedo to offer the latest swimming training app, Speedo On, which allows users to

track key swim metrics including lap count, lap time, stroke type and more.

The devices also boast advanced realtime heart monitoring.ii The Gear Sport has a minimalistic, circular bezel, Super AMOLED 1.2-inch display and improved user interface. Users can work to achieve health and wellness goals, and receive nutrition management alerts and activity recommendations even when they are offline. Designed with maximum durability, it can handle a wide-range of environments and is available with interchangeable straps (sold separately). In addition to the new swim and heart rate monitoring capabilities, the Gear Fit2 Pro features advanced built-in GPS tracking. The Super AMOLED curved 1.5-inch display and high-resolution colour touchscreen make real-time updates and notifications easier to read.

The Samsung IconX cord-free earbuds track running routines and feature the standalone Running Coach function which can be activated by simply tapping the earbud to provide in-ear audio exercise status updates in real-time and without a phone. It features fast-charging and improved battery life of up to five hours of music streaming or up to seven hours of standalone music playbackiii, as well as up to 3.4GB of internal storage.

REVOLUTIONARY TECHNOLOGY CUTS DOWN LAUNDRY TIME

Samsung Gear Fit2 Pro

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Appliance Retailer November / December 2017

At the heart of this revolutionary washing machine is Samsung’s QuickDrive™ technology, which can help reduce the time it takes to do a load of laundry by as much as half. The washing machine is due to launch in Australia in early 2018 and is likely to be available in multiple variants with different features.

Samsung Gear IconX

Samsung POWERstick PRO stick vacuum cleaner

Samsung Electronics Australia director of home appliances, Jeremy Senior said, “We are excited to announce Samsung QuickDrive. We believe this advanced new technology can help meet consumer demand for time-saving products and can give consumers the freedom to focus on what really matters to them.”

The unique QuickDrive Drum consists of a large main drum and a plate in the back that rotates independently.

Unlike many conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW8800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a dynamic action powered by double forces that can quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle. The new WW8800M also includes BubbleWash™ for powerful washing performance by mixing air and water to generate fine detergent bubbles. It also comes with Samsung’s Add Wash® feature that gives users the ability to add items during the cycle*iv, as well as add detergent or fabric softener at a later time.

CORD-FREE VACUUM BOASTS SUPERIOR SUCTION POWER Samsung’s POWERstick Pro™ cordless vacuum cleaner is designed to offer suction power with up to 150 watts of power thanks to Samsung’s Digital Inverter motor. The Dual Action Brush of the POWERstick Pro consists of two brushes, each with a

SAMSUNG’S QUICKDRIVE™

TECHNOLOGY CAN HELP REDUCE THE TIME IT TAKES TO DO A LOAD

OF LAUNDRY BY AS MUCH AS HALF ON ITS SUPER SPEED SETTING, A

DAILY LOAD OF LAUNDRY CAN BE

COMPLETED IN JUST 39 MINUTES. Samsung QuickDrive washing machine

separate drum, to help pick up dirt better. It can spin at 5000rpm, moving in opposite directions to help capture both fine dust and large particles.

Jeremy Senior commented, “We are pleased to announce Samsung’s innovative new cordless vacuum cleaner, the POWERstick Pro, delivering powerful suction and easymanoeuvre ergonomic design to make it easy for Australians to vacuum their homes. We are assessing the Australian market to determine when the POWERstick Pro will be made available and will announce further details closer to launch”.

POWERstick PRO packs a powerful charge, running on a 32.4V lithium-ion removable power pack that offers up to 40 minutes of battery life so you can continue on with your vacuuming.iii The patented ergonomic Flex Handle folds up to 50 degrees with a click of a button to help reach under low furniture with ease. The EZClean dustbin empties with one quick pull of the lever so contents can be disposed with minimal effort, and the entire dustbin structure can be detached and washed with water. The EZClean Brush also detaches easily. It boasts HEPA filtration to help ensure 99.9% of the dust collected stays in the canister. AR i Suitable for low-velocity, shallowwater activities, including swimming.

Do not use for deep water or highvelocity water activities, including surfing, platform diving, scuba diving, or motorised watersports. ii Not a medical or therapeutic device.

Heart rate readings are intended for informational purposes only. iii Actual battery life and charging time may vary and depend on usage conditions. iv Add door can be opened at any time if the temperature inside the drum is below 50 degrees Celsius and the drum has stopped spinning. www.applianceretailer.com.au

15

AR NEWS

DE’LONGHI AUSTRALIA CEO CELEBRATES 20 YEARS

BY EMILY BENCIC

2017 marks 20 years at De’Longhi for Australian CEO, Paolo Albertoni.

After starting with the company in sales in Europe, and later as regional commercial director for the UK and the Americas, Albertoni was given the opportunity to move to Australia to head up the local operations. “It has been an amazing journey since I arrived here. It has been challenging but I have loved every single minute,” he said.

“I have always felt happy and at home with De’Longhi. It is the culture of the business, a place people work hard, but they love it. I am also quietly very proud of what we have been able to achieve in the time I have been with the company,” he said.

Albertoni believes his decision to move to Australia and build the business to what it is today has been his most significant milestone to date.

“Australia has grown in profile globally.

We have gone from “that island past Asia” to where we help drive global initiatives and feature in the top countries for turnover.”

As for the group, he believes an investment in the domestic coffee machine market was a “game changer” with De’Longhi now leading the category worldwide.

De’Longhi was born as an electric heating manufacturer with founder and chairman, Giuseppe De’Longhi initially

De’Longhi PrimaDonnaElite Coffee Machine

exploring the potential for heating appliances in the Australian market.

Since then, the range has grown to include other comfort categories, major appliances, small domestic appliances, as well as food preparation and linen care under the Kenwood and Braun brands.

Along with the evolution of product has come a shift in consumer expectations. Consumers have become more sophisticated, knowledgeable

De’Longhi Australia CEO, Paolo Albertoni

Braun MultiQuick 9 Hand Blender

16

Appliance Retailer November / December 2017

Kenwood Chef Mixer K Beater

and tech savvy, according to Albertoni.

“They want simplicity, versatility and beauty from products they can connect with and that can improve their lifestyle.

“Ultimately the key is to focus not on what products do, but on what the consumer gets out of it. That is what sits behind our coffee message of ‘Making moments uniquely yours’, it talks to how people use our products and what it delivers, not what the machines can do,” he said.

And when it comes to market trends, “Technology will continue to look to deliver experiences or solve problems; ecosystems, portability, versatility, multipurpose devices and hubs are trends we see developing; businesses who fail to innovate will be left behind”.

So how does he ensure De’Longhi remains ahead of the curve when it comes to innovation? “I always try to think differently, challenge myself and the team, be curious, take risks, and create a culture and environment where people feel safe to share ideas and contribute.”

And with this comes continuous drive, an ability to communicate well, inspire and support the team, according to Albertoni. “We are in new times, which is daunting but also really exciting. We don’t need to wait for the path to be revealed, we can make it, we just need to be brave.

“Being brave is in our DNA as a business; this gives De’Longhi the ability to help shape the future of our industry in Australia, we just need to listen to consumers and find innovative ways to meet their expectations.” AR

20kg INTRODUCING AUSTRALIA’S

LARGEST CAPACITY

CONSUMER WASHING MACHINE The more stars the more water efficient

WATER RATING

www.waterrating.gov.au

122

The more stars the more energy efficient

ENERGY RATING A joint government and industry program

litres per wash

Load capacity 10 kg In accordance with AS/NZS 6400 Hitachi Model SF-P100XAV

Using the Normal Warm Wash, Water Saving program

Hitachi Clothes Washer Model SF-P100XAV Load capacity 10 kg

Energy consumption Cold wash Warm wash

138

317

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

10kg Washing Machine with a width of only 590mm

The more stars the more water efficient

WATER RATING

www.waterrating.gov.au

127

litres per wash

Load capacity 13 kg In accordance with AS/NZS 6400 Hitachi Model SF-P130XWV

Using the Normal Warm Wash, Water Saving program

The more stars the more energy efficient

ENERGY RATING A joint government and industry program Hitachi Clothes Washer Model SF-P130XWV Load capacity 13 kg

Energy consumption Cold wash Warm wash

107

589

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

Ultra Large Capacity for a Regular Sized Washer

The more stars the more water efficient

WATER RATING

www.waterrating.gov.au

266

litres per wash

Load capacity 20 kg In accordance with AS/NZS 6400 Hitachi Model SF-P200XWV

Using the Normal Warm Wash, Water Saving program

The more stars the more energy efficient

ENERGY RATING A joint government and industry program Hitachi Clothes Washer Model SF-P200XWV Load capacity 20 kg

Energy consumption Cold wash Warm wash

135

854

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

Australia’s Largest Domestic Washing Machine

10kg

13kg

20kg

SF-P100XAV 590(w) x 1065(h) x 634(d) mm

SF-P130XWV 640(w) x 1100(h) x 696(d) mm

SF-P200XWV 724(w) x 1158(h) x 744(d) mm

Stylish toughened glass lid with soft closing function

Quick and simple 4 button control panel

Auto-clean function, when selected, automatically cleans the washing machine tub

hitachi.com.au | 1800 HITACHI / 1800 4482244

YEAR

MANUFACTURERS WARRANTY*

AR NEWS

IFA 2017 Part 2:

Pick of the crop

BY EMILY BENCIC

Key innovations from this year’s IFA in Berlin were revealed in our October edition. But wait, there’s more…

NESPRESSO ONE-TOUCH SOLUTION

Nespresso’s latest one touch coffee machine is due to be released globally this month and expected to arrive in the Australian market in Q1 2018.

Lattissima One is equipped with a new fresh milk system to make preparing coffee and milk-based drinks even easier. Users simply need to fill the milk jug with the desired amount of milk and the machine will froth it directly into the cup and brew the coffee. Cleaning is also made simple thanks to the dishwasher safe milk jug. Its stylish and compact design is complemented by other key features including fast heat up of 25 seconds, automatic off mode after 9 minutes and automatic standby function after 30 minutes, as well as 19 bar pressure and a descaling alarm.

ASKO UPDATES OVEN DESIGN Asko is updating the interfaces on its Craft Series and Pro Series ovens (pictured) to make the cooking process even more simple and intuitive. The Craft ovens come with two different TFT display sizes, 3 inch and 6.1 inches. To enhance usability, the keys below the display are backlit.

Main functions are selected with the left dial and then temperature and desired set time you select with the right dial. The program is activated by pressing the start key and on the status screen, users can see the selected temperature, time left and current oven temperature.

Telescopic guides with locking function are complemented by the soft closing door. The unique design of the Craft Series ovens features a solid one-piece metal frame with seamless folded edges. The handle is comfortable to hold and sophisticated in style. The large glass door emphasises the generous cavity size and provides full visibility of the food. The Pro ovens are packed with intelligent features to take the guesswork out of cooking.

They feature 150 auto programs, soft closing doors, steam functionality as well as combination cooking.

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Appliance Retailer November / December 2017

AR NEWS

SIEMENS AVANT-GARDE LAUNDRY LINE-UP

The new Siemens avantgarde laundry appliances embody outstanding design, innovative technology and exceptional convenience thanks to the inclined control panel, intuitive multiTouch LED display and automated features such as i-Dos. The washing machines and dryer feature a new blue indicator ring to allow users to read the current program status even at a distance. The appliances can now be operated via a 5-inch colour TFT full-touch display, which sits on a beveled fascia panel for enhanced legibility and ergonomics, and can be controlled from a mobile device. The user receives status messages directly via the Home Connect App. After selecting the load type, the app suggests the most gentle program for the chosen textiles.

For the first time, customers have the choice between i-Dos and sensoFresh. With i-Dos, users simply need to fill the washing machine with liquid detergent approximately every 20 washes, sensors then ensure the exact amount of detergent is dispensed each time. The alternative sensoFresh washing machine, by contrast, allows odours to be removed from non-washable clothes, using natural activated oxygen rather than chemical additives.

Both washing machines have a total of 20 wash programs and 13 additional features, including the Siemens anti-stain system and various time-saving options. The latter is also offered with the dryer.

The dryer volume has also increased, with a capacity of 9 kilos. It automatically cleans the lint filter with each drying session. The lint is diverted to a repository where it is condensed.

The repository simply has to be cleaned approximately every 20 drying cycles, with the display indicating when the lint repository needs to be emptied.

BOSCH REFRIGERATOR WORLD-FIRST

Bosch will be launching the first fridge-freezer combination with easily replaceable, coloured door fronts – the Vario Style refrigerator. Available in 19 colours, the refrigerators allow consumers to readily personalise and update their kitchen. Thanks to an attachment system with concealed brackets and magnets, the door fronts can be replaced within seconds without using any tools. Consumers just need to pull the front gently, lift and remove it, and hook on the new door.

The VitaFresh freshness system means there is two different climate zones to allow food to stay fresh for longer. With its uniformly low temperature of around 0 degrees Celsius and low humidity, the top area of the VitaFresh zone offers the perfect conditions for storing meat and fish hygienically. In the lower VitaFresh zone, fruit and vegetables benefit from two different settings to ensure ideal humidity. The new Vario Style refrigerator also offers efficient LED lighting, electronic temperature control and optimum air circulation.

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Appliance Retailer November / December 2017

JURA CREATES NEW COFFEE SEGMENT The Jura S8 coffee machine creates the full range of specialties from espresso to latte macchiato thanks to the AromaG3 grinder, which is precise and twice as fast, yet preserves the aroma of the coffee beans. The Pulse Extraction Process (P.E.P.) ensures the optimum extraction time for short specialties and the new professional fine foam frother makes latte macchiato and other beverages with fine-textured foam every time.

Jura head of sales, George Liakatos confirmed that the S8 will be available in Australia in time for Mother’s Day 2018. “It combines the best of the compact class with elements of our premium range to create a new segment in coffee machines. The integrated 4.3 inch high-resolution colour touchscreen display makes the machine incredibly simple to operate and it will come full of our latest enhancements and technologies to guarantee the best tasting coffee at the touch of a button.”

Individual preferences can be programmed in a few easy steps, allowing users to rename, move, copy or duplicate products. With Smart Connect and Bluetooth technologies, users can operate the machine using a mobile device. Claris water filters provide the optimum water quality for a consistent result and protect the fluid system against limescale.

98% AUSTRALIA WIDE COVERAGE DOOR-TO-DOOR WITH QLS GROUP TRUCKS – Deliveries & Returns direct to your customers from QLS Group Warehouses – Tasmania: DAILY service door-to-door, No On-Forwarders – Northern Territory: WEEKLY service door-to-door, No On-Forwarders – Outstanding Customer Service Nationally on Whitegoods, Brown goods, Ugly & Oversized Freight For more information: www.qlslogistics.com.au

AR NEWS

Bi-Rite Home Appliances Conference

BY EMILY BENCIC

B

i-Rite Home Appliances hosted its fourth annual conference at Twin Waters on the Sunshine Coast with over 200 attendees, including members and trade partners. The conference consisted of a welcome dinner, opening address to members and trade partners, a trade show and awards evening.

Bi-Rite Home Appliances general manager, Abdul Kayum Sacur said, “Our conference continues to evolve and improve to provide mutual benefit to both our retail members and trade partners. We are excited for 2018 and look forward to the opportunities the industry will bring.”

The opening address from the Bi-Rite Home Appliances management team outlined the business changes over the past two years for the group, the importance of the customer experience, the arrival of Amazon on Australian shores and what’s to come in 2018 as the retailer celebrates 20 years in business.

Abdul Kayum Sacur said, “It was 2015 when we decided to make major changes to the business, including a greater focus on core ranging, marketing and breathing new life to the Bi-Rite logo and brand. One of the topics last year was regarding the uniform identity that is the Bi-Rite Home Appliances brand and how we can work together to best prepare for the future by enhancing the shopping experience in our stores.

BUGG barbecues and Unilux accessories from Electrolux

L to R: Bi-Rite management – Tristan Ansley, Abdul Kayum Sacur and Hamza Hussein

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Appliance Retailer November / December 2017

Spectrum Brands showcased Russell Hobbs, George Foreman and Remington

AWARD WINNERS

Bi-Rite Home Appliances hosted its members and suppliers for an awards evening as part of its 2017 conference. “We feel it is important to acknowledge our valued members who go above and beyond and proudly portray what the Bi-Rite brand truly stands for,” general manager, Abdul Kayum Sacur said.

Long Standing Members (10 years or more) Albion, QLD Benalla, VIC Dalby, QLD Goodiwindi, QLD Donald, VIC Innisfail, QLD Lightning Ridge, NSW Maroochydore, QLD Port Fairy, VIC Most Improved Awards Year-on-year growth Lismore, NSW Core range compliance Bowen, QLD Gold Awards Biloela, QLD Rockhampton, QLD Goulburn, NSW Store of the Year Wangaratta, VIC

Home Appliances highlighted its Venini appliance range

Bissell vacuum cleaners were on display

Westinghouse displayed its latest refrigerator range

LG Electronics showcased its floorcare, refrigeration and laundry offering

Sunbeam demonstrated its latest FoodSaver to keep food fresher for longer

“We have been working fiercely to build our brand identity and will continue to invest and drive this further. I am confident about where we are going with the brand. Bi-Rite is more recognised within the industry and more often than not, we are on the shopping list. We need to create noise for our brand and be at the front of mind of consumers when they are ready to make a purchase.

“We often get asked, what is your opinion on Amazon and what will it mean for the industry? I believe our strength as a group is our regional locations, which is somewhere Amazon will not be able to deliver cost effectively when compared to metro areas.

“Australia has a population of about 23 million people but we are very spread out. Our advantage as a business is that we are established in towns where there may only be one or two other retailers. We do not want to give Amazon the opportunity to enter our territory.

“Amazon is a behemoth and massive conglomerate. They will make it work eventually so we need to make sure that we give customers a reason not to shop with them. I believe one of the largest concerns is margins as Amazon will expose customers to the market price and will drive it down. When a customer walks into a store expecting to match the price of other retailers, such as Aldi or Costco, you either accept it and lower your expectations or you switch to sell them something that makes more money.

“We need to be prepared and work as a team – it has to be a group effort.

So how can we compete with Amazon?

I believe it will be by having something different. Amazon does not have stores so they cannot do the in-store experience like we can. Consumers are still looking for instant gratification.

Yes, Amazon will take market share and there will be many people buying from them but equally, the retailers who have adapted to compete with them have had success and growth. We have always provided our customers with confidence for shopping local and we have to keep driving this message.” AR www.applianceretailer.com.au

23

AR PROFILE Bing Lee CEO Lionel Lee with his mum, Yenda

Sixty years of success

T

BY JAMES WELLS

his year marks six decades since Bing Lee and his son Ken opened an electrical repair business at Fairfield in Western Sydney. Bing Lee CEO Lionel Lee makes a point to not speak to the press, however to commemorate the anniversary, provided an insight into the family values that have formed the business and preserve it for the future.

According to Lionel Lee there is a secret to the success of Bing Lee. It is not one magic ingredient such as their business strategy or a mission statement – “the secret ingredient is our staff, all 603 of our company’s staff; they are the reason we are successful,” he says.

“We have a family attitude towards business and a very team focused structure. Integral to this is our very stable and experienced management 24

team led by my buddy Phil Moujaes.

We are very lucky to have these people in our business and we try to make most of the decisions by consensus.

“Phil, our General Manager, has been with us for 19 years, and epitomises the strength and stability of our management team. I met Phil when he was a buyer for Vox/Chandlers and we would go on supplier buying trips together. Phil is very calm and methodical in his thinking, and he helps me by providing a sometimes different perspective.

“I have got so much to thank him for, as does our family. There are no rock stars or individuals in our management team, we just all work together to deliver the result.

“We have a great mix of leaders in Bing Lee, old and new to the business, such as Peter Harris, who heads Business Development and Retail Sales, and is Merchandise Director

Appliance Retailer November / December 2017

for Whitegoods and Cooking; Russell Goldberg who is Merchandise Director AV, Ritchie Djhamur who is head of Sales Learning and Culture, Peter Braithwaite our operations manager, joined the business when he was 17 and is now 52 and our CFO Aubrey who’s been associated with the business for over three decades.

“Bing Lee management has been very stable; my cousin Gary Lee – our buyer for whiteware and seasonal (20 years), Ben Nursoo – our property and legal guy (16 years), Ken Lau – our internal IT manager (20 years), Michelle Simmonds – our head of store audit (20 years), Ken Poole – our logistics Manager, 11 years, Sean Ng – our HR and payroll officer (19 years) and Theo Baltsas – our longest serving store manager whose daughter Greggie and Simon work with us – has been with us for over 35 years!!

“We have a great team who not only understand our culture, they have formed it.

“The recent contribution from John Murphy has been integral in making important decisions with the business.

I’m very happy that ‘Murph’ has found his way back home to Winnings; and as always, he will again add value to their business as he did to ours. One thing I’ll miss about Murph is the pragmatism he brought to our business such as deciding whether certain locations had potential for our business or needed to be closed.

“Closing stores is emotionally the hardest thing to do in a family business because of the effect on the people.

Whether it is the fault of the store or the location, there is no use attributing blame. If something fails you need to recognise the failure and move on, and for a family business it is quite tough, but if the store is not going to work, you have to make that call.”

CREATING A STRONG BUSINESS

The business of multi-site omni-channel retailing in 2017 is very different to operating a single store in the late 1950s, but the Bing Lee business has experienced several changes and is likely to experience even more in the months and years to come.

“For our 60th anniversary, it is clearly about celebrating another milestone, but it is also another year where the business has become more

challenging. Our website continues to grow in sales, and by Christmas, we will have 38 stores, including two new stores opening before Christmas; one at Marsden Park and another, a re-located store at Penrith both in Western Sydney.

“Amazon is the talk of retail at the moment. Amazon will create change for all retailers, however through this change, they will make us better, and we as retailers must always change to survive.

THE LEGACY OF KEN LEE

December this year will be the 10-year anniversary of the death of Ken Lee and Lionel says his presence remains with the business.

“When you come to our board room, my dad’s chair is still there – the old Nylex chair with Ken Lee written on it with Artline pen – and his two judge’s gavels that he used jokingly to keep people quiet during meetings.

“Dad always liked discussing things face to face and then making his own mind up; a good learning experience for me. Dad used to always say you should ‘talk things through, but at the end of the day, it is your business and you have to make a decision – sometimes people like it and sometimes they don’t’.

“When I first started, my father put me in every role in our business, ‘You need to learn the business’ he used to say. One of my first roles, at the age of 18 was working in the delivery trucks for eight or nine months with our now ops manager Peter Braithwaite delivering double door refrigerators up four flights of stairs in 30 degree heat, getting screamed at by customers for being late: it was fun and tough at the same time… and unbeknownst to me, all that time I was learning about our business.”

WORK-LIFE BALANCE

Lionel said the death of his father and then in quick succession, his brother Greg in 2013 “took the wind out his sails”, but it also provided him with a different perspective on running the business and life in general.

“It made me realize that there is more to life than work. I think if there is anything I would like to say to both retailers and suppliers it is to make sure you have your work-life balance. People need to understand the family side of their lives is as important, if not more important, than their work side.

“I remember as a 26 year-old wanting to take over the world, I wanted to go national, open stores here and there. We only get one life, so make the most out of it.”

THE IMPORTANCE OF NARTA

Lionel says the involvement in the Narta buying group remains one of the strongest partnerships for the Bing Lee business.

“Our business would be nowhere without Narta and I am very proud to be a member of the Narta board. Narta are and have been integral in Bing Lee’s success and longevity, led by Kay Spencer and now by Michael Jackson.

The whole Narta team does a great job and at the end of the day they are there for the retailer and I think that suppliers

“While the radio ads are scripted, they are recorded exactly how she talks to me on a daily basis – i.e. like a 12 year old!!

“Everyone wants to talk to Mum and that creates a wonderful feel-good factor when she visits stores and talks to the staff. Everywhere Mum goes she makes people smile. She makes me so proud and I love her very much. Mum is the matriarch of the business and having her presence in the business is very important to us all. Mum is the only shareholder I need to look after and answer to, and that’s a really comforting thing. In the same way, she knows our management team goes to work trying to do the best they can, and that’s all we ever want.”

Bing Lee recently opened its Miele Specialist store in Drummoyne, Sydney

who don’t utilise Narta to their fullest extent may be missing out.”

YENDA LEE – LIONEL’S MUM

Ken Lee’s wife Yenda is also known affectionately by Bing Lee staff and customers as ‘Lionel’s Mum’ following an ongoing series of radio advertisements featuring Lionel and Yenda that resemble a typical motherand-son relationship.

“When Dad died, to make sure Mum was involved in the business I thought of putting her in our radio ads, and since then she has become a bit of a celebrity, culminating in a 10-part radio skit Modern Fam Bing Lee, by Fitzy and Wippa broadcast on Sydney’s Nova FM.

THE FUTURE

So could there be another person from the family to run the business? Lionel hopes it will be one of his children.

“Hopefully some, if not all of my kids who are now 24, 22, 20 and 18 will be in the business or run the business in the future. The three eldest are involved and I have always said I want them to go into business, but I want them to get a degree first and achieve something for themselves. As a family business, we don’t want to be the biggest or the slickest – it is about making sure we keep an eye on the numbers and make reasonable profit to ensure the business is rock solid so that the 603 staff can continue to support their families. www.applianceretailer.com.au

25

AR PROFILE and you create this progression to the point where we have some customers that follow certain sales staff and store managers to whichever store location they go, based on the trust and relationships they have built.

“I’m sure every business has this, but our industry is a people industry; it is about talking, communicating and listening. Taking a sale for a customer is flattering because they are putting their trust in you.

“We must recognise that every customer has choice, and they could have bought that fridge from several different retailers, but when they choose us, we can’t let them down.”

SUPPLIERS

Bing Lee CEO Lionel Lee with his brother Greg, and father Ken, celebrating the retailer's 50th anniversary in 2007.

“And hopefully Bing Lee keeps going into the future so we can celebrate our 70th or 75th anniversaries. If we get to 50 stores great, if we get to 45 that’s fine as well. We will continue to grow our business as the opportunities arise because in this industry it is important that you maintain scale to compete against the larger players.

“The uniqueness of our business is based around how we run it as a family business. I don’t have to report to any board and as a result there is no infighting and we are very lucky in that way.”

BING LEE IS NOT FOR SALE

“At the end of the day, Bing Lee is all about the people and the families in our business – that’s why we keep going.

Bing Lee is not for sale, and despite some past rumours, I have not thought of selling the business. Why would anyone want to get into this game!!! In my first interview, after my Dad passed away 10 years ago, one of the newspapers asked me, assuming that we would sell, ‘what will you do with the business?’ My reply was that the business is not mine to sell – this business runs for the benefit of our staff – that’s why we run it and that’s why we all work in it. My responsibility 26

is to give back to our staff what they have contributed to the business. Our staff give their lives for our business, some have been with us for over 35 years.

“Through personal hardships in their day to day lives, the self sacrifices that they make, the ownership that they take for our business; our staff are relentless and continue on… we will never forget this. I have been in the business since I was 18 and I have loved almost every minute.

“I have been very privileged to be in the position of having a family business in our industry – the camaraderie, the life experiences, the wonderful friendships and relationships created, all from selling fridges and televisions.”

CUSTOMER FOCUS

“We are not rocket scientists, and we aren’t saving lives – it is pretty simple stuff. I have always said, “At the end of the day we buy stuff and we sell it, and along the way we strive to give good customer service so that the customer comes back.

“If you make the customer happy and that person comes back – that is the ultimate compliment. And better still that customer brings their kids in,

Appliance Retailer November / December 2017

“Bing Lee is 60 years old and we have so many people to thank for this, however as I have said before, without our suppliers, we wouldn’t have a business. My earliest work memories are of my Dad’s relationships; the fun and the laughter mixed with business with the likes of Harry Marr, Jim Hankinson, Paul Cross, Ross Morgan, Mike Church, Charlie Carter, John Riley, Warwick Richardson, Peter Lee , Graham Day, Trevor Carroll, Harry Yokoi just to name a few who have enabled our business to remain standing, whilst many have failed. For this we are ever thankful, and whilst we go forward, we will always remember where we came from and the brands such as AWA, Sharp Corporation, NEC, Westinghouse, GE, Lemair, Gorenje Pacific, Philips, Panasonic, Sanyo and Sony, who supported us in the early days.

“To those retailers that think their brand is more important than a supplier’s brand, you do so at your own peril. At Bing Lee, we have always been of the belief of ‘Co:Prosperity’.

“To the industry, please remember that we are a people-industry, and at Bing Lee, relationships in business still stand for something.

“I would like to thank James Wells, Emily Bencic and the team at Appliance Retailer for this opportunity. There is so much to say thank you for to an industry that has given us so much.

“To the current Bing Lee Suppliers, on behalf of mum and myself, and our staff at Bing Lee, we say a sincere and heartfelt thank you to you all.”

Here’s to another 60 years!! AR

FEATURE

Coffee

OUTLOOK | TRENDS | RANGES | PRODUCT GALLERY | FROM THE FLOOR | PROMOTIONS

N E W VE RTUO. CO FFE E R E D E FI N E D.

AR COFFEE

OUTLOOK

Love affair with coffee continues

A

BY EMILY BENCIC

n obsession with coffee among Australian consumers continued in 2017, according to Euromonitor senior research analyst, Hianyang Chan. “Coffee machines continue to evolve as consumers’ appetite for high quality and a café like experience from the comfort of their home grow in popularity.

“Consumers value an automated, digital experience in brewed beverages to make the process both stress-free and more consistent, enabling the trial of new flavours and styles of coffee with the push of a button,” he said.

The latest data from GfK confirmed that there are no signs of a slow-down in the coffee category with espresso machines experiencing a 10% jump in value and 4% growth in units.

Solo traditional (manual) machines had the biggest value growth compared to other types at 21% and it is now 36% of the market in value. The average price for solo traditional also had the largest growth compared to other types, growing by 11%. Although single serve (pod) machines saw modest growth, it is still leading the espresso machines market in actual units and value. Fully automatic is the only segment that had double digit growth in units at 15% and leads the pack in terms of highest average price at $1,134.

Nespresso continues to offer solutions for a variety of consumer tastes and preferences, including its Essenza Mini, the Creatista in partnership with Breville and the Lattissima range. Consumers are getting better educated about portioned, fully automatic and manual

coffee machines with all categories playing a significant part in providing choice to the Australian consumer, B2C commercial manager, Nicole Parker said. “Sales growth by all inhome coffee machine categories this year tells me they all have an important role in our market; there is not one category that is better than the other.”

De’Longhi claims to be the key driver of the fully automatic segment with growth of 10% for the 12 month period ending August 2017 and believes increasing consumer demand in this segment will have the greatest impact on the category this year.

Breville has experienced a 30% lift in value share during the same period, with 40% value share of the total espresso machine market, and 54.2% value share of the combined espresso pump portion closed (capsule) and pump traditional (manual) market. AR

THE CLASSIC ESPRESSO EXPERIENCE

TRENDS

Appreciation for café quality at home A RECENT NESPRESSO STUDY SHOWED THAT 88% OF AUSTRALIANS LIKE THEIR COFFEE WITH MILK AND 75% TAILOR THEIR COFFEE BEVERAGE BY ADDING DIFFERENT TYPES OF MILK, NON-COW’S MILK, SUGAR AND OTHER SWEETENING SOLUTIONS.

T

here is an increasing need from Australian consumers to personalise their coffee, according to Nespresso’s Nicole Parker. A recent internal study into Australian coffee consumption habits showed that 88% of Australians like their coffee with milk and 75% tailor their coffee beverage by adding different types of milk, non-cow’s milk, sugar and other sweetening solutions. “We also know that many Australians continue to enjoy a traditional long cup of instant coffee at home,” she said.

“With the introduction of the Essenza Mini, Nespresso’s smallest ever machine, we are continuing to drive innovation as well as appeal to the millennial consumer entering the category for the first time. Our Creatista machine range, released in late 2016, remains popular among coffee lovers who enjoy the ritual of preparing latte art, and the Lattissima range continues to prove its popularity for convenience-driven milky coffee lovers,” she said.

Coffee sourcing is another area of focus for Nespresso and its AAA Sustainable Quality Coffee Program is key to customer coffee education.

“The program has over 70,000 farmers across 12 countries adopting sustainable farming practices to ensure the highest quality coffee. This dynamic, constantlyevolving approach integrates emerging thinking on quality, productivity and

Nicole Parker – Nespresso.

George Liakatos – Jura.

sustainability, and always takes into account social, environmental and economic factors,” she said.

De’Longhi senior category manager, Allison Cupillari is pleased with the state of the coffee market and the growth opportunities it currently presents. “We are feeling very positive about this trend continuing and there is a lot of potential to convert more people from café and instant coffee drinkers to the at-home coffee machine market,” she said.

“Australians have a strong café culture which has led to a greater appreciation for a good coffee and this search for great coffee leads people into the fully automatic category. With this interest however, there is a need to help consumers navigate market segments or they will purchase machines that don’t deliver what they want and will likely leave the category,” she added.

THE FULL RANGE OF COFFEE STYLES

AR COFFEE

Tamara Buchanan – Smeg.

Business is on the incline over at Jura, according to head of sales, George Liakatos, with an increase from the medium segment, particularly the E6. “Encouragingly, our premium business continues to perform well with new products added to the range including the J6 and Z8. Overall, the fully automatic segment has consistently been growing which is reflected in our results,” he said. The company also continues to focus on connectivity with more of its range integrated with Smart Connect so users can operate their machine via the Jura coffee app.

Jura recently commissioned experts to conduct research to better understand Australian perspectives, attitudes and behaviours towards coffee. Results indicated that the love of coffee is very strong in Australia

Athena Kalos – Breville.

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COLD BREW IS ONE OF THE

FASTEST GROWING SEGMENTS WITHIN COFFEE WITH SALES

GROWING OVER 580% IN THE US FROM 2011 TO 2016.

with more than half of Australians having a coffee machine at home.

Surprisingly, coffee is most enjoyed at home, with 86% of Australians who drink coffee indicating they will make a coffee at home on a usual weekday and three quarters of consumers have at least one cup of coffee a day.

Australian consumers have a very diverse and sophisticated coffee palate, Breville business manager, beverage and toast, Athena Kalos said, and while milk based coffee remains popular, interest in black coffee is growing.

“Consumers who enjoy milk based coffee still find milk texturing the most challenging element of the process. Breville addresses this challenge with its two new coffee machines, the Oracle Touch (BES990) fully automatic and the Barista Touch (BES880) automatic manual. Both machines provide consumers with

Appliance Retailer November / December 2017

touch screen control and exceptional milk texturing capability for professional results,” she said.

It was noted by KitchenAid that Cold Brew is one of the fastest growing segments within coffee with sales growing over 580% in the US from 2011 to 2016. In Australia, the category is valued at over $200 million in grocery, according to recent data from UK-based research firm, Mintel.

“We are starting to see this growth with more coffee shops offering Cold Brew as well as on-the-go solutions in grocery,” senior category marketing manager, Filiz Bensan said.

“We are excited to introduce Cold Brew to Australian coffee enthusiasts as a new way to treat themselves to a cold brew coffee beverage in the comfort of their own home,” she said.

KitchenAid general manager for APAC, Kay Oswald added, “Cold Brew is one of our key launches globally in the specialty coffee segment. It goes with our overall direction to become a more holistic player in the breakfast category.

“The idea behind Cold Brew is to tap into and create an entirely new segment moving into summer, speaking to a slightly younger audience at a very attainable price point. Coffee is not new for us, but this is a new category within coffee and we are taking the entire segment very seriously,” Oswald said.

Since launching Cold Brew in the US earlier this year, sales have exceeded expectations and it has become one of the company’s leading products in the category in driving incremental sales.

“We anticipate the same results here as it will enable retailers to create a whole new conversation around coffee,” Bensan added.

Award-winning Italian design combined with user-friendly technology has placed Smeg at the

JOY IN EVERY CUP 1 NOV EMBER 2017 - 31 JAN UARY 2018

This festive season, Nespresso is offering coffee lovers up to $40 cash back on the purchase of selected Nespresso coffee machines plus up to $40 coffee credit off a Nespresso coffee order.

*When purchased from a participating retailer between 1/11/2017 and 31/1/2018. Cannot be used in conjunction with any other Nespresso promotion, offer or discount. See full terms of offer at www.nespressopromotion.com.au. Eligible claimants receive either $20 off their next coffee capsule purchase from Nespresso & $20 cash-back when they purchase from the Essenza, Essenza Mini and Inissia Nespresso machine ranges (“Offer 1”) or $40 off their next coffee capsule purchase from Nespresso & $40 cash-back when they purchase from the Citiz, Pixie, Prodigio, Expert, Lattissima, Maestria, Gran Maestria, U, KitchenAid and Creatista Nespresso machine ranges (“Offer 2”). Nespresso Vertuo machines are excluded from this offer. Submit a valid claim at www.nespressopromotion.com.au before 28/2/2018. Credit to be used in full single transaction by 28/3/2018. 3 claims permitted per customer, provided each claim is for a separate purchase. MINIMUM SPEND of either $14.50 (for Offer 1) or $29 (for Offer 2) in addition to coffee credit if used online or by calling the Nespresso Club. Claimant required to be or become a Nespresso Club Member.

AR COFFEE

Bryan Win – Nestlé.

pinnacle of sales success in the coffee machine market. In the eight months since the Smeg ECF01 50s style coffee machine was launched and then awarded the Red Dot Design Award, sales have exceeded all expectations with stock sold out on several occasions, with current indications showing sales are still on the rise, head of brand, Tamara Buchanan said.

“Coffee lovers have become instant fans of the machine’s retro design

by Milan’s Matteo Bazzicalupo and Raffaella Mangiarotti of Deep Design

Studio, and its ease of use, whereby the most inexperienced user can produce barista-quality short-blacks, lattes and cappuccinos,” she said.

Nescafe Dolce Gusto is expecting significant growth into the key Christmas period and 2018 thanks to its new partnership with Breville, according to sales manager, Bryan Win. “Coffee culture in Australia is constantly evolving, with the local coffee market one of the most sophisticated in the world.

NESCAFE DOLCE GUSTO IS EXPECTING SIGNIFICANT GROWTH INTO THE KEY

CHRISTMAS PERIOD AND

2018 THANKS TO ITS NEW

PARTNERSHIP WITH BREVILLE.

This continues to drive key trends with artisan expectations around quality, origin and new experiences with consumers valuing quality as paramount,” he said.

“We continue to see these trends permeate with consumer expectations evolving over time through continued premiumisation to higher quality, ongoing growth of organic premium coffee, as well as growth of capsule and mixes segments,” he added.

The trend from capsule to manual espresso machines has continued to grow, according to Sunbeam category manager for cooking, coffee and seasonal, Daniel Aylward. “This strong growth in the manual machine sector is reflected in Sunbeam’s value growth rate of 13% MAT,” he said.

“Café culture and the coffee experience is embedded in Australian daily life, and consumers want to bring the café style machine and taste into their home. As consumers see their coffee being made by their local baristas on manual machines each day at the café, the manual coffee machine process is no longer a mystery. Today’s coffee machines not only need to have the ease of use and technology to produce a superb tasting coffee, in modern kitchens they also need to be stylish to earn their place as the hero product on the benchtop,” he added.

Kylie Taylor – Miele.

Purchase decisions have become more considered as Australians seek coffee machines that provide value for money and feature the latest in technology, according to Miele product manager for built in and refrigeration, Kylie Taylor. “As a result, the most popular coffee machines deliver quality, ease of cleaning and maintenance, longevity, visual integration into the kitchen environment, and of course, great-tasting coffee specialties equal to those of the best cafés.” AR 32

Appliance Retailer November / December 2017

Making moments uniquely yours.

Whether it is a quiet stolen moment or a vibrant moment shared with friends, there is a De’Longhi Fully Automatic Coffee Machine that can help make it memorable. When perfect coffee at the touch of a button is what you want, you don’t need to look any further.

To learn more about the range contact your De’Longhi representative on 1800 126 659 or visit delonghi.com.au

De’Longhi is driving customers in-store this Christmas with Up to $100 CASHBACK on selected Fully Automatic Coffee Machines* * Terms and Conditions apply.

Starts November 6, 2017 – Ends January 7, 2018.

Better Everyday

AR COFFEE

Abundant opportunity to attract more

coffee drinkers RANGES the Australian market is still instant coffee drinkers, proving the need for convenient and easy-to-prepare coffee solutions in Australian homes. Vertuo is designed to appeal directly to the premium instant coffee consumer.

The new De’Longhi PrimaDonna Elite Experience (RRP $2,999) has a new multi-beverage function that allows the user to create hot chocolate, cold coffee drinks, cold milk foam and select from four hot water temperatures to brew the perfect tea.

DE’LONGHI PRIMADONNA ELITE EXPERIENCE HAS A NEW MULTI-BEVERAGE

FUNCTION THAT CREATES HOT CHOCOLATE, COLD COFFEE DRINKS, COLD MILK FOAM

AND BREWS THE PERFECT TEA.

T

he launch of Vertuo (RRP $299) marks a new era for Nespresso as it means the company will now offer two completely separate portioned coffee systems in the range; one better suited to consumers who predominantly drink espresso-based beverages, the other better suited to those who prefer longer cups of coffee and enjoy the versatility of different sized beverages throughout the day.

Ahead of launching Vertuo, Nespresso research found that 75% of 34

Appliance Retailer November / December 2017

Breville the Oracle Touch BES990BSS

Users can personalise their coffee with the My Menu feature that allows adjustment of coffee aroma, beverage length and coffee/milk proportions and the ability to save preferences. The unique LatteCrema system ensures a dense, creamy froth and silky smooth textured milk, while the thermal double wall milk jug keeps milk at the ideal temperature for longer.

2017 marked the introduction of multiple world firsts for Jura. The new Z8 exclusively offers the lungo barista, a full-bodied and light long black coffee specially prepared to remove bitterness and acidic components typical in an over-extracted long black, by combining hot water together with the coffee during the extraction process.

Coffee pleasure –

freshly ground, not capsuled.

Roger Federer Inspirational role model, world record holder of Grand Slam wins, greatest tennis player of all time – and coffee lover.

The new Z8 from JURA impresses even the most discerning coffee lovers and design connoisseurs – like Roger Federer. The top and front sections of the elegant automatic coffee machine are made of solid 3 mm thick aluminium. The One-Touch Lungo function, a world first, creates light, aromatic long coffees. The Pulse Extraction Process (P.E.P.®) prepares short specialities to the same exquisite standard as the best coffee bars, while the fine foam technology tops cappuccino, latte macchiato, flat white and more with a deliciously smooth crown of milk foam. The large 4.3", high-resolution touchscreen colour display, and if preferred the app for smartphones and tablets, make operation intuitively simple and open up whole new possibilities for customisation. CLARIS Smart guarantees the best water quality, while the filter is automatically detected by the Intelligent Water System (I.W.S.®). JURA – If you love coffee. www.jura.com

AR COFFEE Awarded a host of prestigious international design prizes, the J6 offers clear, simple and symmetrical lines. The Rotary Switch with its Blue Crystal design, glass cup grille and chrome-plated coffee spout accentuates the harmonious allround design. A revolutionary storage compartment provides the ideal space for an interchangeable milk spout and a milk pipe that is easy to remove and dishwasher safe.

Thanks to its Swipe and Select touch screen operation, the Breville Oracle Touch makes it easy for consumers to master black and milk based coffee orders. The new Barista Touch (RRP $1,499) features the same Swipe and Select touch screen operation with five coffee menu options and eight custom settings.

Setting itself apart from the Barista Express manual coffee machine, the Barista Touch features technology that injects air directly into the steam line automatically producing small bubbles and silky micro-foam.

Breville is now introducing the world’s first drip coffee maker, the Precision Brewer Thermal BDC450 (RRP $429), precise enough to deliver the craft of filter coffee brewing automatically. It meets the Speciality Coffee Association (SCA) of America’s

Nescafe Dolce Gusto Movenza

BREVILLE IS INTRODUCING THE WORLD’S FIRST DRIP COFFEE MAKER, THE PRECISION BREWER THERMAL BDC450, PRECISE ENOUGH TO DELIVER THE CRAFT OF FILTER COFFEE BREWING AUTOMATICALLY.

Smeg ECF01 Coffee Machine

36

Appliance Retailer November / December 2017

Gold Cup Standard requirements for brew water temperature (92 degrees to 96 degrees Celsius) and contact time (four to eight minutes).

“The growth of third wave coffee shops dedicated to the artisanal craft of coffee, rather than the commodity of milk based coffee consumption, is driving interest in black, drip and filter coffee in Australia,” Breville's Athena Kalos said.

Furthermore, while Australians are passionate about coffee, around half of those 14 years and older drink at least one cup of tea each week, according to recent Roy Morgan findings. Brew time and water temperature greatly impact the flavour of tea, which makes the new Breville Smart Tea Infuser BTM600 (RRP $199.95) ideal for tea lovers. Featuring five brew times and five temperature settings, flavour extraction can be controlled to maximise the flavour of loose leaf tea varieties.

The Smeg ECF01 coffee machine (RRP $499) has a thermoblock heat system that delivers a 40 second heat-up time and 15-bar pressure.

Consumers can choose to use ground coffee or pre-filled paper pods that can be disposed of.

There are also personalised settings for temperatures, size of cup and water hardness, in addition to an automatic shut-off, anti-drip system and adjustable frothing wand. The machine is available in four different colours, black, cream, pastel blue and

AR COFFEE red to complement the range of Smeg small appliances.

Cold brew coffee is an increasingly popular brewing technique known for producing a smooth, rich and full bodied flavour. The KitchenAid Cold Brew Coffee Maker (RRP $199) allows for easy home brewing in three simple steps: grind, brew and pour. “To make cold brew, coffee is placed into the funnel and infused with cold water and then let it sit for 12 to 24 hours. The mesh is fine enough so it will not let anything through, even if you used very fine coffee. It produces 14 servings, fits in the fridge and is dishwasher safe. It is a very versatile product. You can use it for tea or you can use it for infused summer drinks,” KitchenAid's Kay Oswald explained.

With a modern glass brew jar and sleek stainless steel tap, the Cold Brew Coffee Maker serves as a stylish addition to any kitchen countertop, while the compact footprint provides an ideal fit for a refrigerator shelf or door for easy dispensing straight from the refrigerator. A reusable stainless steel steeper allows for custom beverage brewing, aided by a fill guideline that takes the guesswork out of the process. A convenient carry handle allows for easy transport from countertop to refrigerator.

Effective November 1, 2017, Breville entered into a license agreement with Nestlé for the distribution of Nescafe Dolce Gusto

38

UNIQUE TO THE ENTRY PRICE POINT, THE SUNBEAM MINI BARISTA HAS AUTO SHOT

CONTROL, A 58MM CAFÉ SIZE

GROUP HEAD, THERMOBLOCK,

AND POWERFUL STEAM WAND.

Appliance Retailer November / December 2017

KitchenAid Cold Brew Coffee Maker

coffee machines in Australia and New Zealand. Nescafe Dolce Gusto is the fastest growing brand in the Australia electrical channel up 110% on the same period in 2016, according to recent GfK data, Nestlé Beverages ANZ business executive officer, Evan Gongolidis noted.

“We believe this new partnership creates an opportunity for more growth in the portioned coffee machine market. Breville is a market leader in small domestic appliances and a strong Australian and New Zealand brand, with a long and successful tradition of design and innovation particularly in the coffee category,” he said.

The design of the latest coffee machine from Nescafe Dolce Gusto, the Movenza, has evolved from a single coffee bean. It features an open-close mechanism, touch screen operation and a large one litre water tank. The machine offers a no-fuss experience yet produces a quality cup of coffee.

Sunbeam designed and engineered the Mini Barista EM4300 (RRP $269) in Australia for first time manual machine users. Unique to the entry price point, the machine has auto shot control, a 58mm café size group head, thermoblock, and powerful steam wand.

The auto shot volumetric control has pre-set one and two shot measures to automatically pour just the right amount every time. The easy to use 58mm café size group head accepts more coffee grinds, for a richer flavour and more even extraction. Meanwhile, the thermoblock ensures quick heat up and consistent water temperature and the full size steam wand produces a dry steam for silky textured milk, ideal for lattes, cappuccinos and flat whites.

The Miele CVA6431is the world’s only built-in coffee machine incorporating the Nespresso system.

It features a capsule carousel with room for up to 20 Nespresso capsules contained in five chambers. Other features include the OneTouch for Two function, EasyClick milk system and the automatic rinsing of the milk pipes.

Miele CVA6000 coffee machines match other appliances in the Miele Generation 6000 range for a uniform kitchen, while select models are differentiated by colour. AR

Unique to the entry price point segment of the coffee machine market, the Mini Barista offers auto shot volumetric control, a 58mm café size group head, hot water, as well as a café tamp for a barista experience at home.

Sunbeam Mini Barista EM4300 `` Thermoblock with PID technology `` Powerful steam milk wand `` Two litre tank `` 12 month warranty

RRP: $269

De’Longhi PrimaDonna Elite Experience

Sunbeam: 1300 881 861

`` Multi-beverage function `` Connect with Coffee Link app `` Create and save up to six individual profiles `` Cup illumination

RRP: $2,999

De’Longhi: 1800 126 659 Ideal for home entertainers who want to make barista quality coffee without the mess or hassle. The intuitive interface allows users to access a favourite drink or adjust and save recipes.

PRODUCT GALLERY

BY EMILY BENCIC

Nespresso Vertuo Coffee Machine `` One touch operation `` 20 second pre-heating time, with a mug of coffee extracted in under 70 seconds `` Automatic off mode after nine minutes `` Four serving sizes

RRP: $299

Nespresso: 1800 623 033

A unique offering from Nespresso, the Vertuo machine has a new Centrifusion extraction system to gently and precisely brew longer coffee and capsule barcode reading technology that reads cup size, temperature, rotational speed and flow rate.

www.applianceretailer.com.au

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AR COFFEE

KitchenAid Precision Press `` An integrated scale measures coffee and water by weight instead of volume `` Timer and digital display incorporated into the handle `` Dual stainless steel construction `` Cordless design for easy cleaning and reduced countertop clutter

RRP: $149

KitchenAid: 1800 990 990 Delivering the flavour of traditional French press coffee through a simplified brew process, this coffee maker helps optimise flavour without requiring the skills of a barista.

Breville Precision Brewer Thermal BDC450 `` Small cup detection technology `` Adjustable temperature and bloom time `` Patent pending Steep and Release technology `` Six brew modes

RRP: $429

PRODUCT GALLERY

Breville: 1300 139 798 The fastest 1.8 litre drip coffee maker in the world, which meets the Speciality Coffee Association (SCA) of America’s Gold Cup Standard requirements for brew water temperature and contact time.

Jura Z8

The Z8 uses a special preparation method to combine coffee with hot water during the extraction process to produce a fullbodied, light long black coffee and remove acidic and bitter components from over extraction.

40

Appliance Retailer November / December 2017

`` 4.3 inch high-resolution touchscreen colour display `` Individually program, name and copy coffee specialities `` Equipped with Smart Connect for control from a tablet or smartphone `` Choice of 16 different specialities and total of 21 beverages

RRP: $4,490

Jura: 1300 285 872

L to R: Narrabri Leading Appliances 2IC, Samantha Dearden with manager, Michael Richardson and salesman, Jason Porter.

PROMOTIONS

FROM THE FLOOR

Samantha Dearden from Narrabri Leading Appliances

W

hether it’s manual or fully automatic coffee machines, Narrabri Leading Appliances 2IC, Samantha Dearden believes the coffee category will always be a constant for the business. “We find that every year, the brands seem to come up with exciting and innovative ways to keep the customer wanting their new machines,” she said.

Pod machines resonate well with the customer, according to Dearden, in addition to price and ease of use.

She also confirmed that consumer promotions or price discounts are

always helpful when it comes to the purchase decision.

“Customers can be very savvy when purchasing a new coffee machine. It’s often about brand awareness, quality, after sales service, and they rely on reviews and online research,” she said.

When asked to nominate a stand-out coffee machine, she voted the Sunbeam EM7100 Café Series espresso machine as a winner due to its convenience and its ability to take a variety of capsules.

Narrabri Leading Appliances is located approximately 520km northwest of Sydney, NSW. AR

BREVILLE

DE’LONGHI

Consumers who purchase a Breville Oracle Touch, Barista Touch or Dynamic Duo from now until December 31, 2017, can receive Pablo & Rusty’s coffee beans valued at up to $204.

With the purchase of selected De’Longhi fully automatic coffee machines from now until January 7 2018, consumers will receive up to $100 cashback via online redemption.

JURA

Consumers will receive a bonus cup warmer valued at $399, Cool Control 0.6 litre valued at $169, or 2kg of coffee beans valued at $100, on selected machines until December 31, 2017.

NESPRESSO

With the purchase of a Nespresso VertuoPlus coffee machine, consumers will receive $50 cash back. Alternatively, up to $40 cashback on other selected Nespresso coffee machines and up to $40 coffee credit off their next Nespresso coffee order from now until January 31, 2018.

NESTLÉ

Consumers can redeem $65 worth of capsules for just $30 with the purchase of a Mini Me, Drop or Stelia coffee machine from November 16, 2017 to January 10, 2018. www.applianceretailer.com.au

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AR REFRIGERATION

OUTLOOK

MORE DOORS OPENING – especially French ones

G

fK data for the year ending August 2017 showed the refrigerator market grew 9% in units and a modest 3% in value, with prices declining 5% on average across all segments. French door models continue to be the stars of the fridge catwalk with a 22% hike in unit sales, now representing one-third of the total value of the market. Also showing an upward trend were bottom mounts, with unit share growth of 12%. However, both these segments were accompanied by a 5% price drop, 42

BY KYMBERLY MARTIN in line with the market average. Top mounts increased 7% in units and side by side up 3% in units although side by side value declined by 13%.

Related news is that refrigeration is an essential big-ticket item that closely follows Australian housing market growth. “As home entertaining and the wine culture continue to grow in importance, brand manufacturers aim to differentiate themselves by competing on a wide variety of different platforms,” Euromonitor

Appliance Retailer November / December 2017

senior research analyst, Hianyang Chan said. “Finish and design are two key determinants for higherend appliances as consumers look to add value to their home, often with matched finishes to attract potential for future buyers.” He said energy efficiency and functionality are also two major differentiators to compete on an additional cost-savings basis.

“Innovative storage solutions within the appliances that incorporate technology advancements are also becoming more common as one of the main selling points,” he said. AR

TRENDS

French doors and bottom mounts widening their influence

M

itsubishi Electric is picking up on changing kitchen designs trends and it would appear that “black is the new white”, national retail sales manager, Garth Hickey said. “We recently introduced black into our top and bottom mount models and the category is performing well for us and we expect recent changes to our line-up to deliver a greater offering to retailers.” The company is also placing more focus and investment into the French door segment. “Stylish refrigerators tie into modern kitchen styles decked out with European design trends,” he said. “Consumers are looking at how innovations and advanced features, like the Versa drawer that allows consumers to soft

category has bolstered the company’s reputation as a key player in the Australian home appliance market.

“And our strong sales this year have been a direct reflection of this.” He says there is no stopping our love affair with renovations and new home design either. “With the kitchen well and truly the heart of the home, consumers are focussing more on aesthetics and ease of entertaining and spacious French door fridges have remained the fridge of choice this year.” He said consumers are demanding high quality, innovative products with premium finishes and

“Mitsubishi Electric is picking up on changing kitchen designs trends and it would appear that black is the new white.”

– Mitsubishi Electric, Garth Hickey.

Garth Hickey – Mitsubishi Electric.

freeze meat so it is easier to divide and cook, can play a role in making life easier in the home and models with higher star energy ratings are increasing in demand as well.” According to Hickey, a significant part of the success of the Mitsubishi Electric refrigerator business comes from the company’s approach to quality and customer service and every product is tested at multiple stages during manufacture.

Hisense head of marketing, Andre Iannuzzi, told AR that receiving the 2016 Canstar Blue award for ‘Most Satisfied Customers – Refrigerators’ in its first year of being eligible for the

intuitive technology. “They also expect reliability, good internal layouts and quality fittings from their refrigerators.”

Kitchens today are about colour and finish, Hitachi marketing manager Mark Beard said, with consumers looking beyond stainless steel and white enamel when it comes to refrigerators. “Glass finishes are very on-trend and the Hitachi range of refrigerators offer glass finishes

Andre Iannuzzi – Hisense.

Tamara Buchanan – Smeg.

in a range of colours to suit most kitchen décors.” He said at a time when electricity prices are escalating, consumers are choosing products that minimise their energy bills.

Hitachi slot into this demand with a refrigerator range that carries 3.5, 4.0 and 4.5 star energy ratings with the Hitachi R-WB735PT5 claimed to be Australia’s highest energy-rated French door refrigerator. “Hitachi started selling refrigerators in Australia in late 2016 and take-up, via a selective distribution channel, has been very positive.”

Consumer interest in retro design and a more customised approach to living areas have both fed into the marked increase in sales of the Smeg FAB 50s style refrigerators, head of brand Tamara Buchanan said. The latest addition to the range of five FAB models, from 42 litres to 473 litres, is the jet black FAB50.

Released five months ago, Buchanan said it was immediately embraced by design-savvy consumers and lifestyle media, resulting in not only healthy sales but also drawing additional attention to other models within the Smeg FAB retro collection.

“We are stepping up the marketing campaign for our FAB refrigerators in order to take full advantage of the growing consumer demand for retro design and true colour choice. Shortly the pricing on the FAB 50 will be adjusted to bring it within the reach www.applianceretailer.com.au

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AR REFRIGERATION

Brad Reed – LG.

of an even larger sector of the designsavvy consumer market,” she said.

“Smeg is reaping the benefit of being ahead of the trend, with its iconic family-size retro refrigerators gaining a significant increase in sales.”

LG is seeing an increasing interest from consumers who want their refrigerators to have the capacity to hold everything from everyday groceries to large platters. The company is also seeing interest from consumers looking to purchase two refrigerators, one for their kitchen and another for additional food storage.

“We offer a range of bottom mount refrigerator models, many of which have been awarded 4.5 star energy ratings, which helps to cater to this trend,” senior marketing manager, Brad Reed said. 2017 has been a stellar year with strong sales for top and bottom mounts, side by side and French door models, accompanied by significant market share growth, Reed said.

Consumer Insights research from Electrolux Home Products (EHP) has identified that the overall trend is that people want, and are buying, bigger fridges with more ergonomically-designed platforms to provide better and bigger access incorporating features which keep food fresher, longer. EHP is also seeing strong sales for the bottom mount category and side by side owners are moving across to French door models, according to category manager, John Henley. “EHP can offer retailers fridge ranges covering all price points with Electrolux at the premium end, Westinghouse catering for the modern family and Kelvinator at the economy end.”

Modern, open plan living, plus a focus on healthy eating are key emerging trends, according to Panasonic. Firstly, appliances must look good, provide the capacity to 44

store food for the family and last but not least, be energy wise. “A focus on style means French door models have become increasingly popular,” product marketing manager for whitegoods, Chasnyn Ousmand said. Panasonic research has shown that 33% of Australian households have at least two or more refrigerators.

Home Appliances, with its Lemair brand, has seen good growth in the past 12 months through the release of a smaller chest freezer range added to its popular upright freezer line-up, retail sales director, Matthew Vozzo said. He pointed out that there is still a lot of demand for coloured finishes on matte and gloss designs. While focus for Lemair has been directed at smaller capacity refrigerators, the recent

LG IS SEEING INTEREST FROM CONSUMERS

LOOKING TO PURCHASE

TWO REFRIGERATORS, ONE FOR THEIR KITCHEN AND

ANOTHER FOR ADDITIONAL

appliances at the top end of the market and increasingly, these consumers seek stylish looking, time and labour-saving appliances that incorporate high-value technologies,” she said. Sales in NSW are currently outperforming some of the other states with the major contributing factor being completion of big residential building developments.

Fisher & Paykel, recently named the best refrigerator brand by Choice, said the changing role of the kitchen space as the heart of the home is a major influence for consumers when it comes to selecting these appliances. It has resulted in customers, architects and designers looking for appliances that can be easily integrated into the kitchen, product manager, Jeff Punzalan said.

“Australian customers are looking for freedom and flexibility when designing their kitchen and creating space for their appliances.

Up until now, truly integrated refrigeration was unattainable because complicated and extensive remodelling was needed for a fridge to be built into surrounding cabinetry.”

FOOD STORAGE.

introduction of a 459L top mount model will see the brand moving to larger capacity offerings. “Our policy is to offer value for money across all our brands,” he said.

Miele continues to experience strong growth in the refrigeration category, driven by breadth of range as well as design aesthetics which perfectly match Miele cooking appliances, according to product manager for built-in and refrigeration, Kylie Taylor. “There is strong growth in built-in kitchen

Appliance Retailer November / December 2017

John Henley – Electrolux.

Chasnyn Ousmand – Panasonic.

Liebherr also places importance on customised refrigeration options with healthy lifestyles and fresh food a priority, according to national sales manager, Andrew O’Brien, who added that minimising household waste was another important consideration.

“Our visual ‘shop in shop’ displays, located in premium retail showrooms, showcase the range to their full potential, allowing the retailer to take the customer on a journey viewing freestanding and fully integrated refrigeration products. The outcome is to provide your customer that “ah-ha” moment when they can envisage the perfect refrigeration combination in their home environment,” he said. AR

ALL NEW

LX SERIES Designed for Australian Households Supercool Chilling Case

Vegetable Drawers

The Supercool chilling function is ideal for storing meat, fish, or other perishable food without freezing it.

This provides the convenience of food ready to cook without the need to defrost it.

Two big vegetable drawers to store fruit and vegetables. A full-width tray at the top is ideal for storage and organisation of smaller and delicate items such as punnets of fruit.

Automatic Ice Maker

Glass Door Finish

A continuous supply of ice cubes is produced by the automatic ice maker without the need for a plumbing connection. The removable water tank can be easily filled with tap water.

Toughened glass front panels present a luxurious, striking finish and are easy to keep clean.

Total capacity of 630 Litres. Available in Argent Silver and Brilliant Black.

Phone:1300 280 625

For more information on our products please visit www.mitsubishielectric.com.au

AR REFRIGERATION RANGES

Westinghouse French Door Refrigerator WHE6060SA

Intrinsically detailed features all the go

M

itsubishi Electric launched Argent Silver in October following research that found there was demand for a product with the look of stainless steel, but not in its raw form. Instead, the silver is behind glass front panels and is said to be easier to keep clean. Argent Silver will be available for LX630, WX500 and WX743 models. Another recent release is the MR-LX630 multidrawer. It was designed specifically for the Australian market, based on local research, working with retail partners and feedback from customers. “The design concept is fresh convenience using the best of Japanese technology,” Garth Hickey said. Features include toughened glass front panels as French doors open to 760mm wide shelves, for holding large platters and bulky items. Separate externally accessible vegetable and freezer drawers make finding stored items easier and save energy as the main refrigerator compartment is not opened, preventing cooling loss. The French door range has also been expanded with the MR-WX500, a 500-litre version of the popular MR-WX743Y 743-litre model.

Designed for smaller homes and units, the MR-WX500 has a compact footprint keeping the best features of the 743-litre model, such as non-plumbed automatic ice makers, externally accessible vegetable and freezer drawers, a 4.0 star energy rating, and Versa drawer.

Hisense recently announced an expanded range that includes two French door models and one side by side option, sitting at the premium 46

HISENSE RECENTLY ANNOUNCED AN EXPANDED RANGE THAT

INCLUDES TWO FRENCH DOOR MODELS AND ONE SIDE BY

SIDE OPTION, SITTING AT THE

PREMIUM END OF THE MARKET.

Appliance Retailer November / December 2017

Smeg Two-Door Retro Refrigerator FAB50 end of the market. Each designed with the varying needs of the modern Australian family firmly in mind, “and as the modern family is becoming less conventional than the standard family of four, so are our fridges”, Andre Iannuzzi said. Key design features include large capacity, wide shelving along with slide away shelves that swiftly interchange between catering for everyday use of the modern family.

These also accommodate triple zone cooling, multi-function touch control panels and holiday power save mode for efficiency and convenience. He said the main reason Australians upgrade to a French door model is for the larger fridge and freezer capacity. The latest model in the Hisense French door range, the HR6FDFF701SW has been designed to provide innovative storage solutions that cater to everyday lifestyle requirements. “We have focussed our efforts this year on expanding our range and working with our retail partners to enhance the in-store consumer experience,” Iannuzzi said.

Hitachi continues to take the lead in innovation and design with the launch of its exclusive ‘Made in Japan’ refrigerator range, according to

VIVE LA FRENCH DOOR

A SERIOUS FRIDGE IS A MUST FOR ANY SERIOUS FOODIE – AND THE HISENSE 701L FRENCH DOOR REFRIGERATOR DELIVERS IN STYLE. FEATURING AN INTEGRATED WATER AND ICE DISPENSER PLUS A HUGE 701 LITRES OF FLEXIBLE STORAGE SPACE, THIS IS THE FRIDGE FOR PEOPLE WHO WANT MORE. SHOP IN-STORE AT HARVEY NORMAN OR THE GOOD GUYS. WWW.HISENSE.COM.AU/BLOG

AR REFRIGERATION Mark Beard. Some of the prominent features in the flagship RX730GAXX are stylish, fully mirrored glass French doors with swipe-to-open technology and soft touch drawers that open effortlessly. Other models in the range sport sleek tempered glass French doors, and are available in black or white. The vacuum and Aero-care vegetable compartments have an innovative platinum catalyst that sustains food freshness and nutrients. Technology in the vacuum compartment extracts air to keep meat and fish fresher for longer while Aero-care retains moisture to extend the life of fruit and vegetables. The rapid freeze drawer sends chilled air directly to the freezer compartment.

Other core features across the range include an auto icemaker and triple deodorisation filter. Paired with top-of-the-line vacuum insulation panels and an advanced frost recycling cooling with hybrid defrost, chilled air is evenly and efficiently distributed, while preventing food dehydration.

Every Hitachi refrigerator has dual fan cooling, one for the refrigerator and the other for the freezer, independently cooling each compartment.

The growing demand for colour and vintage design in the kitchen has thrown a spotlight on Smeg’s range of retro refrigerators, comprising the FAB5, 42-litre and FAB10 135-litre bar refrigerators; the FAB28, 248-litre single door refrigerator/freezer; the FAB32, 328-litre two door refrigerator/ freezer and the FAB50. The FAB50, the largest of the FAB models, is a familysized, frost-free, 338-litre capacity refrigerator with a 135-litre capacity top mount frost-free freezer. “Originally available in a select choice of authentic retro colours, white, silver and cream, the addition of black has dovetailed into the current designer crush for all things black, in particular Smeg’s Victoria range of freestanding and built-in ovens plus rangehoods, dishwashers and the highly successful retro small electrical appliances,” Tamara Buchanan said.

The RRP was recently changed to $3,990, from $6,290.

LG is expanding its Dual Doorin-Door feature, which responds to consumers’ desire for easy access to snacks and drinks while minimising cold air escape. This feature is available on side by side and French door ranges, catering to the varying needs of Australian consumers who can now access this feature across multiple refrigerator designs. LG recently launched the Signature brand, comprising a 700-litre French door with InstaView Door-in-Door, a feature that expands on the Door-in-Door feature. With two quick knocks on the mirrored glass panel users can see inside the quick and easy access compartment for snacks and beverages, without opening the door. This reduces cold air loss to help keep food fresher longer. Other features include the Auto Glide Freezer Drawer, contemporary flat door design, stainless steel inner cavity and display with Wi-Fi SmartThinQ.

Panasonic French Door Refrigerator NR-CY54B 48

Appliance Retailer November / December 2017

Miele Integrated Refrigerator KFNS 37692iD The LG 725-litre is the world’s first Dual-Door-in-Door refrigerator with built-in Bluetooth with a soundbar for entertainment value. “A refrigerator is a major appliance purchase, and consumers want a refrigerator that can grow with their lives,” Brad Reed said.

The latest addition to the EHP French door fridge collection, the WHE6060SA, has a through-door water dispenser and automatic icemaker in the freezer, designed to maximise fridge storage capacity within the standard Australian residential refrigerator space of 90cm. According to John Henley this is possible as heat is dispersed through the rear of the appliance and does not require as big a ventilation gap on the sides. “Put simply, this means its huge 605-litre capacity can be accommodated within the same space that was required for smaller capacity fridges. For this

reason, we believe it will be a big winner in the replacement market, as well as generally, for this and its other consumer benefits,” he said.

Panasonic has launched a new range of premium French door refrigerators with full-flat glass panels in three, 547-litre models in sleek black, stylish silver and classic white. The company has drawn on its extensive history of over 50 years in refrigeration innovation to create these latest advanced models, Chasnyn Ousmand said. The refrigerators sport a flat, seamless design, and offer consumers a capacious fridge that can still fit into their standard kitchen space. Panasonic’s Prime Fresh technology lightly freezes food, extending food life and maintaining flavour, while Fresh Safe stops fruit and vegetables from premature spoiling.

“Like most changes to the appliances in the home, refrigeration is no different in offering more streamlined designs to keep clean lines within the kitchen space,” according to Matthew Vozzo. Home Appliances recently released Lemair top mounts fitted with recessed handles on door fronts while the LTM459W has the handles positioned on the side of the doors. “We are seeing a lot of attention on the four door refrigerator and French door models due to their flexibility over side by sides that cater to larger families,” he said.

Today’s consumers are very conscious of rising energy costs, is the view from Miele. “The desire for ‘green’ living continues to gain popularity and consumers are increasingly demanding products that save time, money and valuable resources,” Kylie Taylor said.

Demonstrating Miele’s commitment to sustainability, Miele’s K30000 integrated refrigeration range includes the top-of-the-line KFNS 37432iD with 3.5 star energy rating.

Working with leading kitchen designers in both and Australia and New Zealand, Miele’s latest research specifically focused on identifying potential opportunities for future design improvements. “The outcome clearly validates Miele’s approach to future design modifications with recommendations raised in this process to be incorporated in new Miele product developments,” she said.

PANASONIC’S PRIME FRESH

TECHNOLOGY LIGHTLY FREEZES FOOD, EXTENDING FOOD LIFE AND MAINTAINING FLAVOUR, WHILE FRESH SAFE STOPS

FRUIT AND VEGETABLES FROM PREMATURE SPOILING.

LG French Door-In-Door Refrigerator GF-5D712BSL

Fisher & Paykel’s ActiveSmart technology is its key innovation in refrigeration. This technology senses every time the fridge door is opened, keeping an even temperature by effectively controlling the “weather” to deliver better food care. The microprocessor controls how the refrigerator operates based on changing patterns of use as the sensors continuously sends information to the microprocessor, which analyses and adjusts the fan speed and compressor operations accordingly to deliver a consistent and stable temperature. Its ability to respond to daily use means it only uses the energy needed to keep food fresher for longer. Making it easier for customers to achieve a seamless look, the Fisher & Paykel ActiveSmart French Door Slide-in was designed to be integrated behind custom cabinetry.

Liebherr BioFreshPlus technology provides greater flexibility and control for ideal food storage conditions with an independent electronic control system, particularly suitable for temperature sensitive tropical fruit.

The technology is available across the Liebherr range of 60cm, 75cm and 91cm cabinets in both integrated and freestanding product design. Advances in design include the new ‘MagicEye’ electronic control fascia,that allows the electronic display to be read from any angle, twin LED column lighting to eliminate blind spots and directional light positioning.

Changhong has brought in a frost-free four door fridge, CFD463S (RRP: $1,599) in a choice of silver or black/white glass. It is the first refrigerator to be launched here under the company’s CHiQ sub-brand and features an energy efficient inverter compressor, multi airflow cooling, LED display and Leco system to prevent food odour transfer. The new four-door joins side by side, bottom and top mounts, pigeon pairs, chest freezers and bar fridges for the local market.

This new generation of CHiQ smart appliances also includes TVs, air conditioners and small home appliances that are not available in Australia. AR www.applianceretailer.com.au

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AR REFRIGERATION

This stylish refrigerator adds a touch of luxury to its exterior with a toughened glass door finish.

French doors open to 760mm shelves for holding larger items such as party platters.

Mitsubishi Electric Multi-Drawer MR-LX630 `` 630-litre capacity/4.0 star Energy Rating `` Supercool stores items from 3°C to 0°C without freezing `` Automatic ice maker – plumbing not required `` Separate external vegetable and freezer drawers

RRP: $3,799

Mitsubishi Electric: 1800 811 212

PRODUCT GALLERY

PRODUCT GALLERY Hitachi Mirror Glass French Door RX730GAX `` Six-door multi compartments `` Vacuum compartment extracts air to maintain food freshness `` Dual fan cooling for each compartment `` Five-year manufacturer warranty

RRP: $5,999

Hitachi: 1800 448 244 From the exclusive ‘Made in Japan’ range, this fully mirrored glass French door fridge features swipe-to-open technology and soft touch drawers for effortless access to the 780-litre capacity interiors.

BY KYMBERLY MARTIN

50

Appliance Retailer November / December 2017

This stainless steel 701-litre capacity fridge serves as a functional design centrepiece for any contemporary kitchen with a third drawer that converts to an extra fridge or freezer compartment.

Hisense French Door HR6FDFF701SW `` Adjustable slide-away glass shelf for holding taller items `` Digital touch control for easily managing temperature `` Fully integrated ice and water dispenser `` Dual technology cooling keeps food at the optimum temperature

RRP: $2,299

Hisense: 1800 447 367

FROM THE FLOOR

Sam Zalin from Winning Appliances

R

efrigerator sales are tracking well through the Winning Appliances group with a consistent uplift in business, head of buying and marketing Sam Zalin told Appliance Retailer.

And what was clearly evident from our Refrigeration Feature in this issue was confirmed by Zalin, and that is customers are steering away from side by side models to French door fridges.

Asked what features are the most important in purchasing a refrigerator there were no surprises with capacity, size and energy efficiency nominated.

Smart technology is still not grabbing consumers attention just yet but is poised to become a big opportunity in the future, Zalin said “These have just hit the Australian market but we expect to see an in an increase in demand over the next couple of years.

“Some of the smart tech features that will be in demand include camera technology where you will be able see what food you have left when you’re in the supermarket on your phone, fault diagnosis for any service issues and screens on refrigerators which allow you to access supermarket or shopping sites, see weather, access diaries for family, etc.

“Trends we have observed however include advances in food preservation, multi-zone technology, integration with

other appliances and cabinetry along with customisation and flexibility with layout and colour and finish options.”

Online sales are increasing especially since Winning Appliances became transactional in July offering customers the opportunity to purchase selected brands online. This has resulted in a significant increase in whitegoods and refrigeration purchases in recent weeks, he said.

“And one focus that has not changed is that consumers still want value for money in their fridge purchase.”

While promotions are less relevant in refrigeration, these do come into play when customers are buying packages for renovation, he added.

And the biggest selling brands?

“Fisher & Paykel, Liebherr, Smeg and Sub-Zero.” AR

PROMOTIONS

Mitsubishi Electric

Mitsubishi Electric has launched the ME Fridge Finder app for consumers to easily research information on features, specifications and installation space requirements. Using the VR Photo function, consumers take a photo of the kitchen and specify the cavity dimensions and the app will display all models that will fit within the available space and illustrate how the fridge will look in their kitchen.

Fisher & Paykel

Home Appliances

With the popularity of French door and bottom mount fridges increasing, Fisher & Paykel will be looking to run future promotions closely aligned with these products.

Panasonic is assisting retailers to educate consumers on the key features of its refrigerator range with ‘Fresher than Fresh’ POS, highlighting key design, freshness and energy savings.

Home Appliances is raising consumer awareness for its new Lemair range with a launch campaign through social media including Facebook and consumer competitions.

Miele’s kitchen appliance package rebate gives consumers 5% off the total purchase price, as long as the order includes at least three Miele kitchen appliances to the minimum order value of $7,500. AR www.applianceretailer.com.au

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AR WINE CABINETS

OUTLOOK

The growing sound of popping corks

T

he latest data from the Australian Bureau of Statistics (ABS) puts the value of the domestic wine market at $2.8 billion. Australian wine sales in the domestic off-trade market grew by 1.3% in volume and 4.2% in value in the 12 months to July 2017, according to figures from IRI Market Edge Liquor. This equates to an additional 460,000 cases of Australian wine being sold in the past financial year and suggests there is a lot of wine going into Australian households.

Data from the International Wine and Spirit Record (IWSR) shows that per capita wine consumption in Australia increased to 29.6 litres per annum in 2016, the 16th highest in the world. The IWSR forecast wine sales will continue to grow here by 1.4% per annum over the next five years. Another positive indicator is the 52

BY KYMBERLY MARTIN trend towards drinking higher priced wines with local wine sales above $10 increasing by 8% in the 12 months ended July 2017, according to the most recent IRI data.

A recent report from Wine Intelligence showed the number of Australian consumers who drink sparkling wine at least once a month has increased to 5.7 million, with consumption up by more than the category as a whole. It should come as no surprise that wine coolers/ chillers are one of the faster growing categories within the refrigeration market and on these figures have plenty of potential to grow.

“Factors supporting this growth is the broad and ongoing increase in home entertaining and the food and wine culture,” Euromonitor senior analyst, Hianyang Chan said. “The consumer base is also expanding beyond wine connoisseurs

Appliance Retailer November / December 2017

and collectors, appealing to a growing group of consumers who are increasingly aware and appreciate the importance of proper storage conditions,” he said.

Australia's growing appreciation for wine means more people are adding to their collections faster than they are drinking it, was the view put forward by Eurolinx marketing manager, Daniel Bertuccio. “ILVE has been promoting wine cellars and beverage centres on the Good Food & Wine Show circuit to an affluent wine audience,” he said.

Vintec brand manager, Thibaut Caumont, attributes the growth of the wine preservation category to a better understanding of wine cellaring and the benefits of climate controlled wine cabinets by consumers. “Initiatives from the wine industry on educating wine lovers on the art of cellaring also contribute to drive sales.” AR

More customers heading to storage solutions

E

urolinx re-launched into the wine cellar and beverage centre category in early 2017 with ILVE and Artusi. “Since the range was reviewed, rationalised and diversified, we have seen good growth for our brands in this category and with the addition to the range coming late 2017 to early 2018, we expect this growth to continue,” Daniel Bertuccio told AR. “We included our wine cellars and beverage centres in our ILVEnista social campaign with an entertaining focus and created a tutorial with a sommelier educating consumers and followers about wine,

Daniel Bertuccio – Eurolinx.

from basic storage to food pairings.”

He said sales in Victoria and NSW have been moving along nicely which could be attributed to the climates being more suited to drinking wine.

“Considering the category is still in its infancy, all states are travelling well.”

A new Artusi beverage centre will be launched in December.

Compared to 2015, Vintec is now experiencing an increase in volume of sales of under-benches and higher capacity wines cellars, according to Thibaut Caumont. “Wine preservation solutions have become a top-of-mind appliance for wine enjoyers and wine cabinets owners are increasingly looking at upgrading the capacity of their Vintec after having outgrown their wine collection.” A wine cabinet has a natural place in living/ entertaining areas and designers are

now automatically integrating wine cabinets in keys-in-hands projects, he said “Our existing customer collections’ are also growing and we are encountering more second and third timers when it comes to the acquisition of Vintec wine cabinets.”

Hisense head of marketing, Andre Iannuzzi said in addition to adding the ‘wow’ factor to the home, wine cabinets are widely recognised as the best way to protect a wine collection. “Discerning home owners are responding by seeking out the best cooling technology for optimal storage. Becoming showpieces in their own right, sleeker and smarter designed cabinets integrate seamlessly into the kitchen. Keen wine connoisseurs often keep a small collection at the ready in these cabinets, with a larger under-house cellar housing their full collection.”

Home Appliances product and marketing manager, Darren Sharvell, believes the category is still rather specialised with more players entering the market each year. “Consumers now have an array of options when it comes to selecting the right wine or beverage storage solution that works with the decor of either their home or office.

It’s very much a personal choice, and the consumers’ palate will ultimately determine the type of wine or beverage solution they select. The popularity of wine clubs together with the growth of the butler’s pantry, bar areas and alfresco kitchens have been significant driving factors in the growth and interest in these products,” he said.

Thibaut Caumont – Vintec.

TRENDS

Andi-Co national sales manager, Andrew O’Brien, posed the question: Do consumers buy a wine cellar to store or serve wine? “We try to determine our customer’s needs. Is it storage or serving or possibly both?

All options are achievable with a Liebherr wine cellar, and Australian consumers are increasingly making the decision to correctly store their

Andre Iannuzzi – Hisense.

valuable wine in a designed-forpurpose wine cellar.” He said the reality is to keep wine at the correct temperature, humidity level and safe from UV light to ensure bottles are at their best for consumption and cellaring.

Wine cabinets have often been considered the ultimate luxury appliance to have, but as these become more affordable, consumers are not afraid to incorporate a model in their homes, whether it is in the kitchen, dining or alfresco area, De’Longhi category manager, Jessica Hull said. “Following the launch of De’Longhi’s new kitchen appliances we are rationalising our wine cabinet range and working to introduce new products that will complement the latest appliances.”

One of the newest entrants to the market is Dimplex. The company launched a wine fridge/cooler and beverage centre in 2016. Product manager for seasonal, Stacey Pogorecki, described the category as “small but growing” and predicted it will keep growing in 2018. AR www.applianceretailer.com.au

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AR WINE CABINETS RANGES

Wine and beverage cabinets to dine for

E

urolinx will release a new beverage centre, the Artusi ABCIB, in December, pitched as ‘Australia’s coldest bar fridge,’ according to Daniel Bertuccio.

“It can go as low as minus -5°C and up to 10°C. It also incorporates a demister in the door to prevent condensation build up, which is perfect for humid climates, party and super cool modes and a triple glazed door. We are expecting big things from the new beverage centre.” He said ILVE is looking at expanding its range with alternative finishes to suit various kitchen designs.

The Vintec/Transtherm team is currently working on a range of higher capacity wine cabinets. A new finish is also an area of focus along with the “dream of launching a connected wine cabinet in the near future”, Thibaut Caumont said. Vintec is perceived as a trend-setter when it comes to consumers choosing the right wine cabinet for their needs and also as an alley for their wine journey, he said.

This wine journey starts with the

Vintec Club, the company’s postpurchase ownership platform where owners of Vintec and Transtherm wine cabinets have access to exclusive wine industry benefits specially designed for Vintec Club members.

“At Hisense, we pride ourselves on bringing premium design and functionality to all our product categories, and our wine cabinets are no exception,” Andre Iannuzzi said. “Aesthetically, they have been purposefully designed in black and stainless steel for smooth integration into the kitchen.” Interior LED lighting adds ambience to a room, also allowing for easy selection of wine when needed.

“Our 36 and 58-bottle wine cabinets feature tripled glazed doors. Coupled with dual temperature zones, red, white and sparkling wines can all be stored simultaneously in optimal conditions.”

De’Longhi offers a highly featured streamlined range intended to promote the De’Longhi kitchen. The DEWC166S wine cabinet, holding 166 bottles, allows users to set the desired temperature, for consuming or storing wine. The internal cavity is made with

PROMOTIONS

LEMAIR

The event partner for the Royal National Capital Agricultural Society National Wine Show in November through sponsorship of wine cabinets used during judging and wine tastings.

54

LIEBHERR

The company is investing in social media including Facebook, Instagram, Pinterest and YouTube, as well as target print advertising with key promotional activities centred on wine and gourmet food.

Appliance Retailer November / December 2017

vibration absorption pads to prevent flavour deterioration and is fitted with 16 beech wood telescopic shelves to prevent mould build-up. The stainless steel fascia and glass doors are UV resistant and triple glazed to prevent sunlight ruining the flavour of the wine.

Home Appliances markets a range of wine coolers and beverage storage solutions under the Lemair and Baumatic brands, with the latter having premium design and features.

The category has performed above expectations with key models leading the way, Darren Sharvell said. “Our diverse line-up has been a strong selling factor as there are several models across each brand covering features such as recessed handles, reversible door option, door lock, internal touch controls and single or dual zone. Hero products within the range are the Baumatic BWC646, 46-bottle wine storage unit and the Lemair LBC6178 built-in beverage centre.

New to the Liebherr range are the dual zone WTes 5972 and triple zone WTes 5872, said to deliver all the functions for serving and storing wine along with a sophisticated style from Austria. A new under bench beverage centre UKes 1752 has two matching options: single 46-bottle and dual zone holding 34 bottles. And leave wine in peace is the message from Andrew O’Brien. “Wine needs to rest quietly in storage and Liebherr achieves this by mounting the compressor separately from the main cabinet on shock absorbing buffers to prevent movement. Shelving is made from natural beech wood which cradles the wine bottles, again preventing movement,” he said.

The Dimplex solution for the category includes a wine fridge/cooler, the DWF45DZ that comes with a 45-bottle capacity within five wine racks and a wooden wine basket with two temperature zones for red and white wine. Anti-UV glass protection, LED temperature display and LED lighting round out the features. The DBC138 beverage centre has a single temperature zone, LED temperature display, slide-out glass and chrome shelves, door open alert, electronic controls, interior LED lighting, seethrough and reversible glass door and stainless steel door. AR

Consumers who like to entertain will appreciate the features of this freestanding beverage centre, particularly its generous bottle capacity, party and super cool modes and three retractable shelves.

Artusi Beverage Centre ABC1B

Hisense Wine Cabinet HR6WC58D

`` Triple glazed glass door `` -5–10°C temperature range `` 43°C ambient temperature `` Touch controls/LED lighting

`` Triple glazed glass door complements any home decor `` Wooden shelves hold wine bottles in the correct position `` Interior LED light in view for easy selection `` 58-bottle capacity

RRP: $1,199

Eurolinx: 1300 694 583

RRP: $799

Hisense: 1800 447 367 Dual temperature zones and electronic temperature zone control ensures bottles are stored at the optimum temperature inside this black and stainless steel keenly priced wine cabinet.

PRODUCT GALLERY

BY KYMBERLY MARTIN

Baumatic Wine Storage Unit BWC646 `` Vibration-free compressor – sediment won’t stir in the bottle `` Six black wire shelves with beech wood trim `` Circulated fan cooling for balanced storage temperature `` Door lock/reversible door

RRP:

$1,099

Home Appliances: 1800 805 300 This 46-bottle wine storage unit allows for two temperature zones - white wine in the upper shelves with cooler temperature settings and the red wines below.

www.applianceretailer.com.au

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AR MICROWAVES

OUTLOOK

An essential & much-loved appliance M

icrowaves are a staple kitchen appliance in Australia and as such, enjoy one of the highest penetration rates, Euromonitor senior research analyst, Hianyang Chan said.

“Despite the growth of app and internet-based food delivery services such as Deliveroo, Foodora and UberEATS, which make food delivery increasingly convenient, the 56

BY EMILY BENCIC growing trend of the ‘weekend chef’ means microwaves remain one of the essential kitchen appliances in a typical Australian household.”

Demands for microwaves are split between consumers that either look for cheaper models with basic functionalities or combination models that incorporate smart technologies for better cooking results, according to Chan.

Appliance Retailer November / December 2017

The overall microwave oven market saw a 3% decline in units and 1% drop in value in the past 12 months, the latest data from GfK has shown. Despite the decline, the microwave-only segment grew by 2% in value, representing 80% of total value and 94% of total units sold. The average price increased 3% to reach $162. The microwave grill segment remained flat in value share at 6% and the microwave other combi segment declined from 16% to 14%. AR

TRENDS

Aussie consumers can do more than just reheat food

M

icrowaves are a highly mature market and therefore, manufacturers are gearing toward various options, styles, and designs to differentiate offerings, according to Bestlink, the distributor of Midea. “Most microwaves come with multi-functions, speed-cook modes, interactive recipe database and these features reflect demand for energy saving, healthy and convenient solutions, such as inverter technology, steam functionality and connectivity,” managing director, Henry Chang said.

Henry Chang – Bestlink.

De’Longhi category manager, Jessica Hull believes consumers are consistently looking for complementary kitchen appliances with matching aesthetics. “Traditional microwaves take up valuable bench space and usually only offer one function. The new De’Longhi built-in combination speed oven with microwave and grill is a stylish inclusion to our current builtin range,” she said.

Smeg has shown passion and dedication to technology with style since its inception in 1948, head of brand, Tamara Buchanan said.

“Our latest development elevates the microwave oven to a legitimate

cooking appliance that will cook, brown and reheat food to perfection.”

This year, Miele has continued to experience growth in microwave oven sales. “Customers not only appreciate the quality and speed of food preparation but also the sleek design, colour options and range of installation combinations with other appliances in the Miele Generation 6000 range,” product manager for built-in and refrigeration, Kylie Taylor said.

“The desire to cook healthy, nutritious dishes at home continues to grow significantly while, at the same time, consumers increasingly seek stylishly-designed, time and labour-saving built-in appliances that incorporate high-value technologies,” she added.

“Microwaves are a highly mature market and therefore, manufacturers are gearing toward various options, styles, and designs to differentiate product offerings.”

– Bestlink, Henry Chang.

Jessica Hull – De’Longhi.

Tamara Buchanan – Smeg.

LG focused a great deal of attention on the microwave category in 2017 with the recent release of the NeoChef range, senior marketing manager, Brad Reed said. “This range is specifically designed to add a touch of design and class to the category, and significantly grow the LG presence. We are extremely pleased with the results to date as our expectations are being met.

“LG understands that consumers are on the go more than ever before and need a microwave that can do more than just reheat food. Consumers want a microwave that offers a wide range of cooking capabilities to help them prepare meals faster, efficiently and easily,” he said.

Panasonic is a global leader in the market and this year sees the 70th anniversary of the microwave. It is estimated that around 9 out of 10 Australian households own at least one microwave. “This technology has evolved considerably. For example, Panasonic’s combination microwave range now offers the opportunity to bake, grill, steam and microwave all at once,” product marketing manager for microwaves, Nicolas Cauzac said.

“Adventurous cooking continues to be propelled by celebrity chefs, cooking shows, social media, exciting restaurant openings, farmers’ markets www.applianceretailer.com.au

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AR MICROWAVES

Nicolas Cauzac – Panasonic.

and food festivals; while many consumers are also being encouraged to cook at home due to the increase in fresh food and recipe delivery services.

“Many consumers are unaware that the latest combination microwaves kick convenience up a notch and can create meals such as the Sunday roast with meat and vegetables; steamed fish and vegetables; desserts such as cakes, soufflés and meringues; comfort food such as crispy-topped mac ‘n cheese; and even party snacks,” he added.

Over the past year, Sharp has expanded its convection microwave offering and cemented its number one position in this segment. This has been a direct result of the launch of the

Kylie Taylor – Miele.

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SHARP HAS EXPERIENCED

AN INCREASE IN INVERTER

Recent survey results from Sharp indicated that consumers are not using their microwaves to full potential. In addition to this, there are still some misconceptions that radiation emitted through microwave cooking will affect the nutrients of the food and therefore, microwaves cannot provide healthy meals.

With rising demand for builtin design, Omega Appliances introduced a new fully built-in microwave, OMW34X, in the second quarter of 2017. “Its modern design is perfect for complementing other kitchen appliances and is an ideal offering for those with limited space, for example studios or small apartments. There has been a strong increase in the NSW market with builders and developers for this type of product,” Shriro product manager

SALES COMPARED TO 2016 AS

CONSUMERS WANT TO GET MORE OUT OF THEIR MICROWAVES.

R995D and R820E series, which has received a positive consumer response, according to head of consumer electronics, Hans De Jong.

Sharp has experienced an increase in inverter sales in comparison to 2016 as consumers want to get more out of their microwaves.

“With Sharp’s smart inverter technology consumers can defrost food perfectly thanks to the continuous flow of true power levels as heat is distributed evenly throughout the entire process. This technology also ensures faster cooking and reheating, reducing typical problems such as uneven cooking results and the development of hot spots in microwaved foods,” he said.

Appliance Retailer November / December 2017

Emma Bradley – Neff.

and retail sales executive for Neil Perry Kitchen, Blanco and Omega, Rachelle Reynolds said.

Neff now offers a built-in compact oven with traditional hot-air cooking, steam and microwave functionality.

“As space comes at a premium, the trend towards built-in appliances continues to rise, and so too does the priority of space optimisation.

Therefore, built-in microwave and steam ovens are in high-demand as they free up bench space and offer versatility,” Neff and Siemens marketing coordinator, Emma Bradley said. AR

AR MICROWAVES RANGES

Key functions come a long way

Miele DGM 6800 CleanSteel Steam Oven

THE DE’LONGHI DEL4413COMBI FEATURES NINE COMBINATION FUNCTIONS UTILISING CONVECTION, MICROWAVE AND GRILL, 13 PRE-SET AUTO PROGRAMS FOR QUICK MEALS, AS WELL AS A DEDICATED PIZZA FUNCTION. 60

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idea offers a wide range of microwaves that cater to individual consumer needs, from countertop microwaves to fully built-in products. Its flagship 32 litre convection microwave oven AC034AB6 (RRP $449) provides digital controls, 11 power levels, a 99 minute cooking timer, 10 auto cooking menus, as well as a child safety lock and defrost setting.

Multi-functional combi ovens are growing in popularity and the De’Longhi DEL4413COMBI has been designed for a versatile cooking experience. It features nine

Appliance Retailer November / December 2017

combination functions utilising convection, microwave and grill, 13 pre-set auto programs for quick meals, as well as a dedicated pizza function.

The 44 litre capacity provides enough space for a 36cm diameter turntable, or family-sized pizza. The matching black glass and stainless steel design with brushed metal handle complements the De’Longhi lifestyle built-in oven range.

The two latest microwave models from Smeg, the SAM34XI and the SAM34CXI, feature the company’s inverter technology. The inclusion of either grill or convection cooking to the inverter microwave elevates the appliance to do more than reheat or defrost food. These deliver exacting power responses – the power level selected is exactly the power level achieved. The result is more even cooking, reheating and defrosting without cooked or dried out edges. It is also possible to simmer, slow cook and keep food warm.

Both inverter microwave ovens comprise 34 litre capacity, easy clean stainless steel cavity, 10 autocook menus, LED internal cavity lighting and an Eco cooking function for reduced power consumption. The SAM34XI combines microwave oven with grill while the SAM34CXI features microwave with convection cooking. The cooking modes can be used separately or in combination.

Miele Generation 6000 microwaves and speed ovens offer convenience without compromising on cooking results. The recently

launched built-in steam oven with microwave offers gentle steam cooking that locks in nutrition and flavour of food, with the option of microwave-fast heating. When used in microwave mode, the Miele DGM 6401 or DGM 6800 steam ovens with microwave, provide fast and effective heating while, when in steam oven mode, allow quality-enhancing properties of steam to be maintained in food items.

The Miele DGM 6401 and DGM 6800 steam ovens use the same MultiSteam technology found in other Miele steam ovens. In microwave mode, they have seven power settings to the maximum of 1000W, in addition to features such as a QuickStart function for short heat-up times and an automatic program for popcorn.

The LG NeoChef range boasts a sleek, minimalist design to suit the modern kitchen and includes models that do more than just microwave.

Complete with inverter cooking technology, they help consumers prepare more recipes and reduce reliance on traditional built-in ovens.

The LG NeoChef can cook, reheat, defrost and fry foods. Its versatility allows users to do everything from proofing yoghurt and popping corn to preparing chicken.

Panasonic offers one of the largest selections of microwaves on the Australian market with models ranging in capacity from 20 litres to 44 litres that cater to a variety of needs and budgets. The company provides inverter and flatbed technologies, as well as advanced microwave models that perform a variety of cooking functions, such as baking, grilling, steaming and roasting.

Its steam combination microwave ovens incorporate multiple cooking methods, including a steam function, convection, grill, microwave and defrost features. Cooking functions can be used simultaneously – for example microwave and convection or steam and convection – for a faster cooking time and enhanced cooking results.

Sharp is making convection cooking accessible to all consumers with a full fan forced convection microwave, the R820E series (RRP $329). This all-in-one microwave is well equipped with all the necessary

LG NeoChef Convection Oven

Panasonic Steam Combi Microwave Oven NN-DS596B

Sharp Inverter and Sensor Microwave Oven R350YW

Omega Built-In Microwave OMW34X

Neff Pyrolytic Compact Oven with Microwave and VarioSteam C28QT27N0

THE RECENTLY LAUNCHED OMEGA BUILT-IN MICROWAVE OMW34X FEATURES A LARGE 34 LITRE CAPACITY, 10 AUTO MENU OPTIONS, GRILL FUNCTION AND MULTI-STAGE COOKING PLUS AN EASY-TOREAD BLUE LED DISPLAY. functions for different methods of cooking such as baking, grilling and roasting for only a small step-up from a conventional microwave. The flagship R350YW is said to have had great success in the market thanks to Sharp inverter and sensor technologies.

The recently launched Omega built-in microwave OMW34X (RRP $499) features a large 34 litre capacity, 10 auto menu options, grill function and multi-stage cooking plus an easy-to-read blue LED display. This microwave adds to the company’s existing offering which includes the OM30X standard microwave and OM30CX convection microwave that can be freestanding or built-in with the Omega trim kit.

The Neff built-in compact oven with both microwave and VarioSteam provides consumers with the ability to use the different functions of two appliances within one. In combination with traditional hot-air, the microwave function cooks dishes faster, while the VarioSteam function provides crispy and juicy meals.

The baking and roasting assistant serves up cooking suggestions with the touch of a button. It recommends the ideal heating mode, temperature and time to ensure consumers can achieve perfect results.

Furthermore, the multi-point meat probe measures the inside heat of the meat at three points to ensure the right core temperature is reached and meat is cooked for the correct duration of time.

Equipped with two cleaning functions: pyrolytic self-cleaning, ideal after heavy use and the efficient EasyClean cleaning aid, designed for when the appliance is only lightly soiled. It also comes with a four year warranty. AR www.applianceretailer.com.au

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AR MICROWAVES

Midea Convection Microwave Oven AC034AB6 `` 11 power levels `` Defrost setting `` 10 auto cooking menus `` Child safety lock

De’Longhi Combi Oven DEL4413COMBI

The flagship microwave oven in the range offers a 32 litre stainless steel cavity and stainless steel front panel. It boasts 1000 watt microwave output power, 1100 watt grill output power and 2100 watt convection output power.

RRP: $449

Bestlink: 1800 886 010

`` Quick Start function `` Auto-Off cooking timer `` Door and cavity cooling fan `` Child lock

RRP: $1,499

De’Longhi: 1800 126 659 Designed for a versatile cooking experience, this combi oven features nine combination functions utilising convection, microwave and grill, as well as 13 pre-set auto programs for quick meals.

PRODUCT GALLERY

Smeg Convection Inverter Microwave SAM34CXI With new generation inverter technology, this microwave oven boasts 10 pre-set auto menus, five power levels and a digital LED display. The cooking modes can be used separately or in conjunction.

`` 34 litre capacity `` Easy clean stainless steel interior `` 1000 watt microwave power / 1350 watt convection power `` LED interior lighting

RRP: $699

Smeg: 02 8867 4888

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Appliance Retailer November / December 2017

PROMOTIONS

SHARP

With the purchase of a selected Sharp microwave, consumers will receive bonus Lite n’ Easy dinner meals for one week, valued at $82.

MIELE

FROM THE FLOOR

Customers can claim a rebate of 5% off their total purchase price, as long as the order includes at least three Miele kitchen appliances to the minimum order value of $7,500.

Travis Whiley from Wangaratta Bi-Rite Home Appliances

M

icrowaves are an important category for Wangaratta Bi-Rite Home Appliances, northeast of Melbourne. They create foot traffic flow and sell themselves as a must-have appliance, according to proprietor, Travis Whiley.

“One minute there is a stack of microwaves but a couple of days later they are all gone. Consumers are aware it is not viable to get them repaired and the average sell price of a new microwave is around $200 in our store so it is a no-brainer to buy a new one,” he said.

“Microwaves provide a constant turnover and I do not foresee growth or decline as the majority of Australian households have one and cannot be without it. We offer a

loan service to our customers with microwaves that have become faulty under the warranty period due to the fact that they would have to be one of the most used electrical appliances in every household,” he added.

Whiley noted that white, medium sized microwaves are the store’s biggest seller as customers like to purchase appliances similar to others they have owned as they understand how to use it. “Control panels on microwaves from brands such as Sharp and Panasonic have not changed much over the years,” he noted.

However, Panasonic Flatbed design was highlighted as a key product innovation “as consumers do not have a plate to clean or drop and break”, along with LG microwaves that have a round internal cavity to accommodate larger containers.

“When I started in the industry over 25 years ago, convection microwaves were a huge seller and I have seen an increase in enquiries around these products. I predict some resurgence and new ideas in the future for convection microwaves,” he said.

And when asked about promotions: “Most of them revolve around a redemption for tupperware or microwave containers, which is a great combination as it allows the consumer to go home with a full fresh start – a new microwave and bonus new containers. Who doesn't like something for nothing that always helps close a sale?”

Although promotions do not have a significant influence on the purchase decision, Whiley described them as a “little sweetener” for a quick and easy sale. AR www.applianceretailer.com.au

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AR WHAT'S HOT

The ultimate caffeine hit from Smeg

Smeg’s Red Dot Award-winning benchtop coffee machine is the hottest ticket in town. Showcasing its iconic 50s styling, in a choice of four authentic vintage colours, Smeg’s ECF01 manual espresso coffee machine will certainly appeal to coffee purists. It is compact, convenient to use and produces perfectly consistent results. The thermoblock heating system reaches optimum extraction temperature in just 40 seconds and the ideal steaming temperature in 12 seconds, while the ergonomic group handle has been designed for maximum coffee extraction and the perfect crema. Ever-conscious of the environment, Smeg has designed this coffee machine for preground coffee or paper coffee pods, which is ideal for garden compost with no adverse effects on landfill.

RRP: $499

Smeg: 02 8667 4888

More than just a pretty interface

The PrimaDonna S Evo by De’Longhi is a full metal bodied, fully automatic coffee machine which offers more than just good looks. It has a highly intuitive and easy to use interface and the My Menu feature ensures a barista quality coffee is ready even faster. The PrimaDonna S Evo links to De’Longhi’s Coffee Link App for users to program preferences. The convenient double walled milk carafe is exclusively designed to keep milk at the optimum temperature for longer and is bound to be a hit among coffee enthusiasts.

RRP: $1,999

De’Longhi: 1800 126 659

Whispair has re-imagined the rangehood

Incorporating S-Flow baffle filters, remote motor technology, ultra-efficient LED lighting and a market leading warranty, Whispair delivers a quiet extraction system with unparalleled performance. Whispair's ‘remote motor’ solution completely removes the fan motor from the canopy and places it away from the kitchen, considerably reducing operating noise whilst still achieving a high level of extraction. World-leading craftsmanship and fabrication with hand-polished, fully welded seamless construction, Whispair utilises 304 grade stainless steel in its indoor hood range, whilst the alfresco BBQ hood range incorporates the ultra-durable marine grade 316 stainless steel that can withstand even the harshest conditions. Designed and assembled in Melbourne, Whispair offers market leading five-year warranty and ten-year factory motor warranty.

RRP: From $2,190

Whispair: 03 8593 9600 64

Appliance Retailer November / December 2017

Miele Blizzard: the new vacuum superpower

Miele’s first foray into bagless floorcare, the Blizzard CX1 achieves outstanding cleaning performance and delivers new standards in hygienic dust disposal. Miele's exclusive Vortex technology ensures quiet efficiency, powerful pick up, and an outstanding dust separation system. Only coarser dust particles find their way to the dust container of the Miele Blizzard. This makes emptying most efficient and hygienic, and the plume of dust, common with other bagless units, a thing of the past. Finer dust particles are captured by a separate innovative filter container emptied, when prompted, once or twice a year. There is no direct physical contact with dust at any stage of the vacuuming process. Now Miele is the only premium brand to offer a total floorcare solution.

RRP: $949

Miele: 1300 464 353

Introducing Cold Brew in time for summer

Coffee connoisseurs who prefer a smooth, rich and fullbodied coffee flavour will love the new KitchenAid Cold Brew Coffee Maker. As coffee drinkers continue to explore home brewing, this no-heat method has gained popularity, requiring a slow extraction to produce a low-acid, flavourful concentrate.

The KitchenAid Cold Brew Coffee Maker is not only for coffee, its versatility allows users to brew tea, cocktails, fruit infusions and more. The glass and stainless steel body preserves taste, is easy to clean and boasts a small footprint. Users can brew up to 14 servings that can be kept in the fridge for up to two weeks and then enjoyed with milk, over ice, and other mixes, offering variety in day-to-day coffee rituals.

RRP: $199

KitchenAid: 1800 990 990

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For just $900 ex gst Contact: Rod Riley e: rod@intermedia.com.au p: (02) 8586 6125

Giving you exposure to OVER 200,000 industry readers every month

AR RETAIL RULES

MOBILE PAYMENTS 2017 not yet the tipping point in Australia

Norrelle Goldring looks at the reasons behind the leisurely progress of mobile payments in Australia There’s been an increasing amount of noise about mobile payments over the past year or two. Yet in Australia, mobile payments only accounted for 4% of retail transactions in GfK’s Australia Futurebuy 2017 study (August 2017

SO WHAT’S GOING ON? WHY THE SLOW MOVEMENT TO MOBILE PHONE PAYMENTS?

The swift rise of convenient ‘tap & go’ credit and debit card payments is one potential reason. According to the 2016 Reserve Bank Consumer Payments survey, 60% of all Australian point of sale credit card payments in 2016 were contactless, equating 33% of all point of sale payments, with 85% of those surveyed using their contactless credit cards on a daily basis in 2016.

GfK’s Futurebuy data indicates something similar, with 32% using cash, 32% using debit/credit cards, and 32% using contactless debit/credit cards – higher than similar markets.

Another reason is that the mobile payment platforms are fragmented, and yet to consolidate. Various banks and some retailers have payment apps.

The problem is, shoppers don’t want thousands of apps on their phone

data). And this figure hasn’t moved since the previous two years’ studies.

Why the lack of movement? It’s not like Australians are averse to new technologies. Actually the opposite is the case; we are typically one of the faster nations on the planet for technology and device adoption.

Part of the issue may be Australia’s historic early adoption of convenient payment technologies and innovation by the banks. We were one of the first globally to have ATM networks in the

where some apps are accepted by some retailers and other apps are accepted by other retailers. They only want a couple of apps that are accepted everywhere. The ubiquitous, omnipresent distribution of PayWave is one of the keys to its success.

The success of payment platform consolidation is proved by what’s happening in China, which leads the world in mobile payments. According to GfK Futurebuy, 32% of retail transactions in China were paid by mobile in 2017 – up from 21% in 2016 partly due to the omnipresence of WeChat and Alipay. Instore, the payment platforms have been activated outside of the checkout.

In chain supermarkets in Shanghai WeChat and Alipay offer visible discounts on various products at the shelf. Whichever payment provider offers the best total basket discounts at the checkout is typically selected by the shopper.

mid-late 1980s. We’re one of the world’s top credit card using nations, with high personal debt levels to prove it.

And we’re one of the top ten countries least likely to use cash. The Australian Reserve Bank’s Consumer Payments 2016 survey suggests that cash use as a percentage of transactions has decreased from 69% in 2007 to 47% in 2013 and just 37% in 2016.

According to the RBA, in 2016 an Australian wallet contained $40, down from $55 in 2013.

The third potential reason for slow take-up in Australia is data security concerns. On the plus side, a quarter of GfK Futurebuy’s Australian participants want to make mobile device payments whenever possible (skews to generations Y and Z), and more than one-third think that mobile payments are more efficient, faster, all in one place, and easier than other payment methods.

But these individual benefits are outweighed by the nearly twothirds worried about their personal information when using a mobile payment app. Fewer than a quarter thought that mobile device payments were 100% secure.

Now that we’re seeing the launch of well-known payment platforms like Apple Pay and Google/Android pay in Australia, the mobile payments needle may start to shift in the near future – if the distribution increases fast enough. AR

ABOUT NORRELLE GOLDRING & GFK FUTUREBUY GfK Futurebuy is one of the world’s largest and longest standing annual omnichannel shopping behaviour studies. The 2017 study covered 35 countries and 18 categories, and 1000 shoppers per country.

Norrelle Goldring is Shopper Lead, APAC at global research and retail datahouse GfK. Norrelle specialises in improving shopping experiences by understanding how and why people buy things. For more information on GfK Futurebuy, contact Norrelle Goldring on 0437 335 686 or email norrelle.goldring@gfk.com

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Appliance Retailer November / December 2017

COMPANY INDEX AR COMPANY

PAGE #

READERSHIP GROUPS

Andi-Co.......................................................................................... 44, 49, 53, 54 Asko...................................................................................................................18 Australia Post...................................................................................................... 9 Bestlink.......................................................................................... 57, 59, 60, 62 Betta Home Living.............................................................................................. 7 Bing Lee............................................................................................... 24, 25, 26 Bi-Rite Home Appliances.................................................................... 22, 23, 63 Breville...............................................................................28, 30, 36, 37, 40, 41 BSH................................................................................................ 18, 20, 58, 61 Changhong.......................................................................................................49 David Jones......................................................................................................13 De’Longhi.............................. 16, 28, 29, 33, 34, 39, 41, 53, 54, 57, 60, 62, 64 Dick Smith........................................................................................................... 7 Dimplex......................................................................................................53, 54 Dyson.............................................................................................................. 7, 8 Electrolux....................................................................................................44, 48 Eurolinx................................................................................................ 52, 53, 55 Euromonitor.............................................................................28, 42, 52, 54, 56

Fisher & Paykel..................................................................................... 44, 49, 51 GfK........................................................................................................ 28, 42, 56 Harvey Norman.................................................................................................. 8 Haus Group.................................................................................................11, 64 Hisense....................................................................... 43, 46, 47, 50, 53, 54, 55 Hitachi............................................................................................ 17, 43, 46, 50 Home Appliances....................................................................44, 49, 51, 53, 55 Hong Kong Trade Development Council.........................................................10 IXL Home.....................................................................................................12, 19 Jura....................................................................................21, 30, 34, 35, 40, 41 KitchenAid.............................................................................. IFC, 30, 38, 40, 65 Leading Edge Group.........................................................................................41 LG................................................................................................... 44, 48, 57, 61 Mann & Noble...................................................................................................12

Vintec................................................................................................... 52, 53, 54

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Winning Group.............................................................................................6, 51

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Miele........................................................... 7, 32, 38, 44, 49, 51, 57, 60, 63, 65 Mitsubishi Electric...................................................................43, 45, 46, 50, 51 Myer..................................................................................................................10 Nespresso....................................................... 18, 20, 27, 28, 29, 31, 34, 39, 41 Nestle................................................................................................... 32, 38, 41 Panasonic.................................................................................44, 49, 51, 57, 61 Retravision.......................................................................................................... 8

Samsung.....................................................................................................14, 15

Sharp.................................................................................................... 58, 61, 63 Shark Ninja.......................................................................................................12 Shriro..........................................................................................................58, 61 Smeg............................................................ 30, 36, 43, 48, 57, 60, 62, 64, OBC Steinhoff International....................................................................................... 9

Sunbeam.............................................................................................. 32, 38, 39 QLS Pty Ltd........................................................................................................21

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