Appliance Retailer March 2017

APPLIANCE

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RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// MARCH 2017

MOTHER’S DAY

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HOME CAFÉ

COFFEE QUALITY BECOMES NUMBER ONE CONSIDERATION

EXCLUSIVE TOUR

WINNING APPLIANCES TAKES US THROUGH THEIR NEW KINGSTON SHOWROOM

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NEW PRODUCT? Commencing in 2017 your New Product will appear in ALL three mediums: See page 49 in this issue.

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The blend of middle market extraction

J

ura chief executive officer, Emanuel Probst was recently in Australia for two reasons.

The fi rst was see his favourite tennis player and company ambassador, Roger Federer, play in, and win, the Australian Open.

The second was to redefi ne the message for local head of sales, George Liakatos, around the positioning of the Swiss brand and to also relay this in person to 80 retail partners assembled in St Kilda at an upmarket venue – that the mid-market should be their new market.

It was clear from the language used during the trade event that Australia has almost performed too well for Jura in the higher price points with machines such as the Z-line and J-line of products and it is now politely asking the retailers to refocus their attention on the midmarket – otherwise known as the E-Class machines. Interestingly, the new J6 model retails for twice the price as the new E6 – and significantly both products share a number of the company’s distinctive features and innovations.

Data from GfK shows that the value of the espresso machine category has only increased by 2 per cent in value over the last 12 months, but worryingly the number of units has declined by 3 per cent over the same period.

With further analysis however, there is a sub-set within the espresso category that GfK refers to as ‘Solo Traditional’ or manual machines that is showing positive growth – volume up by 8%, average selling price up by 14% to $531 and value is up 23% to represent one in three dollars from the espresso market.

Driving the value and ASP within the Solo Traditional segment are the successful machines from the Breville range including The Oracle (RRP $2600) and the Dual Boiler BES920 (RRP $1700), which is precisely the segment that Liakatos and Probst are aiming for.

De’Longhi currently claims 50 per cent share in value terms and the PrimaDonna Elite fully automatic model has been grinding a groove around the $2,000 pricepoint – another direct competitor for the Jura strategy.

GfK also notes that the fully automatic segment has gone nowhere over the last 12 months, with value remaining ‘stable’ and a decline in units, while the ‘Single Serve’ portioned coffee category has suffered a double digit decline in value.

Out of the 320,000 machines sold globally by the company, Jura Australia was named as “world champions in selling premium machines” after it said 1500 of its premium Z6 fully automatic machines. This helped contribute 46 per cent of all units for Jura in Australia selling for over $2000. But according to the boss, this has to change.

The next 12 months will show whether sales brew or froth and if the new strategy will be roasted by retailers who prefer to extract more from their bean machines.

Editorial Director James Wells

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[ON THE COVER]

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BARISTA PERFECTA The new De'Longhi Dedica Premium coffee machine and Dedica Digital coffee grinder deliver a professional barista style coffee at home every time. The Dedica Premium coffee machine features an intuitive control panel with backlit buttons, thermoblock heating system, self-priming system, and the new adjustable cappuccino system to produce the ideal level of froth. The professional filter handle accommodates freshly ground beans or De'Longhi’s E.S.E. pods. The Dedica Digital coffee grinder features a stainless steel conical burr grinder with 18 settings. Users can choose to grind directly into the filter handle or the ground container, as well as choose the coffee strength and number of cups or shots.

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Appliance Retailer March 2017

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VOLUME 23 / ISSUE #2

IN THIS ISSUE

SOCIAL

36 EDITORS NOTE

03

The blend of middle market extraction

Retailers asked to focus on Jura's midsegment coffee market

NEWS

06

The new Winning Appliances showroom

An exclusive tour of the new Kingston store in Canberra

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De’Longhi restructures team; New distribution for Laurastar

To support expansion of brand stable; Sampford IXL signs up

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Bi-Rite has big plans

Strategy for 2017 and beyond

Living Kitchen innovations

Key announcements from Bora, Ilve, Gaggenau and more Breville One° Precision Poacher BEF800SIL.

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Jura hosts retailers in Melbourne

Exclusive launch event for latest coffee machines

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Five minutes with...

Trina Hockley from L&M Goldstar and Maria Russo from FitZone Solutions

HOME CAFÉ FEATURE

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A market that goes from strength to strength every year

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Key trends in the market

Manual machines were the favourite in 2016

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Latest coffee machines on the shop floor

It’s all about achieving that baristaquality coffee

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A closer look at features and benefits

Nespresso Essenza Mini, De’Longhi Dedica Pump and more

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Promotions to push sales

Key players invest in cashbacks, bonuses and rebates

MOTHERS DAY FEATURE Benchtop Appliances:

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Kenwood Chef Titanium XL KVL8000S.

An outlook on the category

An outlook on the category

Kitchen machines and hand mixers are on the rise

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A closer look at features and benefits

Smeg Slicer Grater Attachment, Braun MultiQuick Hand Blender, among others

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Promotions to push sales

Spoil Mum with bonus gifts

Personal Care:

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Key trends in the personal care market

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Latest personal products on the shop floor

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A closer look at features and benefits

Hair dryers and toothbrushes are ones to watch

How to look good and feel better

Panasonic Flosser, VS Sassoon Straightener, among others

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Key trends in the benchtop appliance market

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Latest benchtop appliances on the shop floor

RETAIL RULES

Home chefs aspire to cook faster, achieve better meals

Multi-functionality is one of the most important considerations

NEW PRODUCTS

Pick of the crop

Tefal food processor, Kenwood XL kitchen machine, and more

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The art of persuasion

How store staff can influence shoppers to increase spend www.applianceretailer.com.au

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AR NEWS

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1. John Winning Senior cutting the ribbon to officially open the showroom.

2. Winning Group CEO, John Winning.

3. Winning Appliances Kingston showroom exterior.

4. Winning Appliances CEO, David Woollcott.

5. Winning Appliances Kingston showroom interior.

WINNING APPLIANCES OFFICIALLY OPENS 2 KINGSTON SHOWROOM

BY EMILY BENCIC

L

ast month, 300 of the industry's most influential people gathered in Kingston at the official launch of Winning Appliances' Kingston showroom.

Guests included French Ambassador, His Excellency Christophe Lecourtier, Ambassador of the Republic of Slovenija Her Excellency Mrs Helena Drnovšek Zorko and Italian Embassy representative Carlo Cosentino along with several high profile locals.

The event included a ribbon cutting ceremony, speeches from John Winning, CEO of Winning Group, and David Woollcott, CEO of Winning Appliances, and a Welcome to Country by Aunty Agnes Shea OAM, Senior Ngunnawal.

Oliveri's Steve Booton won the prize for $10,000 worth of appliances and generously nominated to donate this to The Leukaemia Foundation, a donation that Winning Appliances will be matching in full.

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Appliance Retailer March 2017

In his address, Winning Group CEO John Winning said, “Thank you all for joining us at the official launch of the Winning Appliances Kingston showroom this evening. My family, the advisory board and I are absolutely blown away by what our amazing team has done.

“What you're standing in tonight is our Redfern showroom plus four years of experience with some tweaking and adjustment. We like to look at this as our new generation showroom. We love this footprint and this showroom is the feel we were going for in Redfern but didn't have the space to achieve.

“What you see here is the same amount of brands in twice the amount of space. You will also notice that the area we have here allows for two metre walkways and large open spaces, including places to sit down with an architect and a designer to lay out plans, have a coffee, have some lunch made for you, and plan out your dream kitchen.

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9 7 6. Lars Snitkjaer - Andi Co; Joanne Edwards - Andi Co; Louisa Casino - Andi Co; Con Verteouris - Winning Appliances.

7. Crt Prasnikar - Asko/Gorenje; Phill Cormie - Asko/Gorenje; Rob Butchatzky - Asko/Gorenje; Alexander MacKenzie - Winning Appliances.

8. Alexis Lovell - Winning Appliances and Eugene Dyriw - Licensed Builder.

9. Winning Appliances signage interior.

10. Winning Appliances Kingston showroom exterior.

10 “I am really excited to be here tonight. It is our 13th showroom and the largest appliance showroom in the Southern Hemisphere and I think it's our greatest showroom yet. I'm looking forward to serving the people of Canberra with an experience that they deserve because they have great taste, love great experiences and I'm sure they love cooking just as much as our other customers.

“I want to thank you again for joining us in the momentous occasion.

I would like to thank our supplier partners that are here tonight for making the showroom so spectacular.

The brief was I don't want you to put in a display that you put in every other retailer in the country. I want you to put in a display that you put in when you're

doing a Eurocucina in Italy or IFA in Berlin or representing your brand on a global scale. I think they have all met that brief and done an amazing job.”

Winning Appliances CEO, David Woollcott further commented, “Welcome to Winning Appliances Kingston.

Literally tens of thousands of hours have gone into the development of this store and those hours are divided pretty equally among the Winning Appliances team and our valued suppliers. I thank them for their significant effort and financial investment, and understanding our vision.

“When you're putting a building like this together, it's a significant team effort and I don't think there are many projects that you touch that cover every single part of the organisation in opening a

retail store. Everybody from IT and infrastructure to the people who develop the financial plans for the business, all extended their energy and supported the Winning Appliances team to get this off the ground. It's not every day that we open a new store in a new state. This was something unusual for us, but we rose to the task and I believe have delivered something quite outstanding.

“Our brief to our architects and designers was to make something that was uniquely Canberra. We didn’t want a cookie-cutter approach; we wanted something that reflected this extraordinary building and its heritage.

We wanted something that reflected Kingston and the demanding customer from Canberra and I believe this has been achieved. We will be developing more stores across Australia, but it does feel special to do something in the nation’s capital of this substance and I am incredibly proud of this project.” AR www.applianceretailer.com.au

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AR NEWS

Harvey Norman Mt Isa severely damaged

BY KYMBERLY MARTIN

Harvey Norman Mt Isa.

Fire extensively damaged the Harvey Norman store at Mt Isa in early February. It was understood that all stock was affected with potential loss to stock, internal fittings and fixtures worth several million dollars, Harvey Norman chief operating officer, John Slack-Smith told Appliance Retailer.

“We are looking at our options as quickly as possible to find temporary premises. In conjunction with this, we will look at longer term opportunities but at this stage it is too early to call whether the current site, which is leased, can be rebuilt. Whatever the final decision is it will be in the best interest and the best solution for our customers and the franchisee, Brian Bower.” He said there are no issues or delays getting stock from suppliers.

Police treated the fire as suspicious and are conducting an investigation into the circumstances as to how the fire occurred. “We have no further information at this stage and are supporting police with their inquiries,” Slack-Smith said.

It was later discovered that the CCTV camera was recovered from the fire with footage sent to Townsville for examination by fire investigators.

Speaking to AR following the latest breakthrough in the investigation, John Slack-Smith said it was an ongoing police investigation and he could not comment further. However, he added that he expected the retailer would be back in business once a temporary site was finalised.

The fully franchised store opened in August 2003.

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Appliance Retailer March 2017

De’Longhi confirms marketing restructure

BY EMILY BENCIC

The De’Longhi Australia marketing team has been restructured to better meet the future needs of the company and fulfil its plans over the coming years. The team has now been divided into three departments, consisting of digital, trade marketing including training, and consumer marketing.

The latter team will be responsible for product, brand and communication.

Helen Finlayson has moved into a sales role after a number of years as senior category manager. She will be replaced by Allison Cupillari who joins the company with extensive experience within the SDA market, in particular coffee. Cupillari will manage the coffee and breakfast categories across all three brands, with particular focus on the De’Longhi brand.

Jessica Hull will be responsible for benchtop appliances in the De’Longhi and Kenwood ranges; Marcus Lo Russo will oversee the Kenwood brand, in addition to Braun hand blenders,

De’Longhi’s Helen Finlayson

and Dunya Abdurahmanovic will oversee the Braun brand, in addition to De’Longhi comfort products.

With the expansion of the company’s three consumer brands, De’Longhi, Kenwood and Braun, the market and business require a cross-brand ethos to maximise results. Therefore, the new consumer marketing team structure will enable each category manager to be responsible for their product categories across all brands.

Laurastar picks up distribution agreement

BY KYMBERLY MARTIN

Laurastar distribution partner Ironing Systems Australia, has entered into an agreement with Sampford IXL to exclusively handle the wholesale sales agency within the SDA retail space, in Australia, effective 30 January 2017.

Ironing Systems Australia, managing director, Dino Scaramuzzo said Sampford IXL will bring a wealth of industry knowledge, know-how and resources when it comes to increasing Laurastar's exposure within Australia’s premium retail outlets.

“Laurastar has a long history within the Australian retail and consumer space, and we look forward to developing this further with Sampford IXL. "With over 100,000 Laurastar steam stations and ironing systems sold over the last 20 years in

Chris Dickins Sampford IXL chief executive.

Australia, we have built a very loyal customer base.

Partnering with Sampford IXL is the next step in expanding the distribution of the brand to make it more accessible to a wider group of consumers,” he said.

Sampford IXL CEO Chris Dickins said, “We are very excited to take on the Laurastar agency, and working with Dino and his team in delivering the Laurastar experience to both our retail partners and consumers alike. Laurastar offers premium design and advanced industry leading technology within the garment care category. We see Laurastar fitting in well alongside our existing stable of iconic premium brands IXL, Cannon and iRobot”.

Samsung president of mobile communications, DJ Koh.

NEWS

IN BRIEF

BY EMILY BENCIC

SMEG LIMITED EDITION REFRIGERATOR ARRIVES

Samsung confirms cause of Galaxy Note7 incidents

BY EMILY BENCIC

Samsung executives recently announced that the cause of the Galaxy Note7 incidents was due to a fault in the design and manufacturing of the device's battery. The press conference was held in Seoul, South Korea, after four months of comprehensive investigations.

In his address, Samsung president of mobile communications, DJ Koh said, “I deeply apologise to all of our customers, carriers, retail and distribution partners.

We thank you for your patience and continuous support. We believe that as a first step to regain your trust, it is important to provide a thorough understanding of the cause behind the Note7 incidents and our plan to take preventative measures.”

Over 700 Samsung researchers and engineers analysed more than 2,000 fully assembled Galaxy Note7 devices and more than 30,000 Galaxy Note7 batteries. These were subjected to repeated charge and discharge testing.

“We found that both fully assembled devices and batteries exhibited incidents at similar rates to those in the field.

“This indicated that the incidents occurred from the battery cell itself so we proceeded to focus our investigation on the batteries. Lithium-ion batteries are arranged in layers consisting of a positive electrode, negative electrode and the physical separator between the electrodes. These layers are rolled in to what is called a jelly roll.

“In general, a short circuit within the battery cell may occur when there is damage to the separator that allows the positive electrode and negative electrode to meet within the jelly roll.

“Based on a detailed analysis of the affected batteries, both battery A (from first recall) and battery B (from second recall) we identified two different factors. From Battery A units, we found the incidents consistently occurred in the upper right corner of jelly roll in the battery.

“Our analysis showed that the cause of the incidents was deflections in the negative electrode. We were also able to confirm additional contribution factors, such as incorrect positioning of the negative electrode meant a higher likelihood of incidents.

“When we examined Battery B, we consistently found melted cupper on the negative electrode area, facing the positive tap, indicating a short circuit had initiated in that area of the battery.

Based on our analysis, the main reason for the incident was an internal short circuit as a result of abnormally high welding bars that formed during the ultrasonic welding process to attach the positive tap.

“The high welding bars and penetration of the insulated tape in the separator resulted in direct contact with negative electrodes. We also found a number of batteries that were missing the insulation tape,” he concluded.

Launched at the Milan Design Fair in April 2016, the first Dolce & Gabbana/Smeg limited edition hand-painted refrigerator has arrived in Australia. There are just 100 retro design FAB28 refrigerators hand-painted by a group of Sicilian artists, with each unique design reflecting Sicilian folklore.

Australia’s first D&G hand-painted refrigerator, painted by Sicilian brothers Antonio and Giuseppe Bevilacqua, will go on display at Winnings’ new store in Canberra. No two refrigerators are the same and numbers are strictly limited to just 100 with price and availability in Australia upon application.

SAMSUNG GEAR NOW COMPATIBLE WITH IOS

Samsung has confirmed that Gear iOS compatibility will be available to Australian customers with a Gear S3, Gear S2 and Gear Fit2 and iOS 9.0 and above. Users can now download the Samsung Gear S app on compatible iOS devices from the App Store.

Once downloaded, users will be guided through steps to complete pairing with the user’s compatible Samsung wearable device. While features and functions will vary by device, iOS users will be able to take advantage of the IP68 water and dust resistance, built-in GPS, Alti/barometer and Speedometer apps. Consumers can also track their fitness by monitoring distance and route travelled, running pace, calories burned and heart rate.

THE DIGITAL SHOW NO MORE

IDEA Australia will not be continuing The Digital Show in 2017, and has no plans for future events of this kind as it moves in a new direction. IDEA Australia president, James Murray, said while The Digital Show in its various formats has served the industry well over the past 20 years, it is now time to take a fresh direction to grow the imaging and digital entertainment category.

“The Digital Show has proven to be very successful over the years. However, it is important to keep abreast of how the industry is changing and how consumers are engaging with photography,” Murray said.

www.applianceretailer.com.au

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AR NEWS

Keeping up with product trends: e&s talks 2017 e&s joint-managing director, Rob Sinclair is predicting strong trading conditions this year thanks to resilient house prices. This means consumers are investing in renovations and updating their kitchens, bathrooms and laundries, rather than selling and moving house.

“We are seeing the consumer invest increasingly more in the kitchen. They are now thinking about practicality and meeting the different needs of their family, which applies to their approach to cooking and cleaning up. For example, families are now purchasing an oven for roasting, in addition to a second oven for roasting and steaming, plus warming drawers and high quality hot plates,” Sinclair explained.

When asked about other key trends in the market, Sinclair said that momentum in sous vide and vacuum cooking has continued, “with AEG leading the way with this technology, and other brands like Miele and Gaggenau following suit and introducing premium products to support this technology”.

Furthermore, Sinclair had no hesitation in choosing the Asko Duo Fusion Gas and Induction cooktop as the stand-out product of 2016. The Fusion

product-based fairs. “We do this so we can keep our suppliers and customers up to speed with the best products and trends,” he said.

“We are also committed to only stocking world-renowned brands based on their performance, quality and after sales support so we are offering the absolute best to our customers.

This means our customers have the choice of the top products for the home renovation category,” Sinclair added.

“Families are purchasing an oven for roasting, in addition to a second oven for roasting and steaming, plus warming drawers and hot plates.”

Volcano Wok burner and four induction zones combination allows consumers to use gas with the precision of induction cooking. “It is one of the best cooktops on the market and is the perfect product,” he claims. e&s is devoted to staying at the forefront of the latest products and trends in the industry. The company speaks to renowned architects and designers and spends up to 10 weeks of the year travelling to global design and

Alibaba opens Australian headquarters Chinese e-commerce giant, Alibaba Group, has opened headquarters in Melbourne, led by Australian and New Zealand managing director, Maggie Zhou, who will be supported by a local team.

Zhou and her team have been operational in Australia for nine months, introducing new brands to

Cutting of the ribbon at the Alibaba ANZ opening.

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Appliance Retailer March 2017

BY EMILY BENCIC

As for the remainder of 2017, e&s will be introducing a new cloud-based computer system called NetSuite to handle stock, customer orders, marketing and point-of-sale. This will ensure premium service and accuracy of product delivery, and is expected to be completed in the first half of the year.

Currently, e&s has eight stores around Victoria, but is considering another store opening for the latter half of the year or early 2018.

BY EMILY BENCIC

Alibaba’s platforms and supporting existing clients with the challenges of operating abroad.

“A physical Alibaba headquarters is a key step in ensuring Australian businesses have the support and information they need to succeed in China and the rest of the world. Longer term, Alibaba Group’s vision for the ANZ region is to build the entire operating infrastructure needed to enable local businesses to expand globally,” Zhou said.

Speaking at the opening ceremony with over 350 business, industry and government figures, Alibaba Group founder and executive chairman, Jack Ma said, “With a local office and expert team, Alibaba Group will help Australian and New Zealand businesses share

their world-famous products with billions of customers around the world.

Whether a large company with existing links to China, or a mum-and-dad run exporter operating out of a garage, Alibaba Group is here to make it easy to do business anywhere.”

Furthermore, Alibaba Group signed a memorandum of understanding with Australia Post to strengthen trade opportunities for Australian businesses selling to consumers across Alibaba’s platform. The partnership builds on their relationship established in 2014, and will enable Australian businesses, particularly SMEs, to perform more effectively across key platforms, like Tmall Global, Taobao Global and 1688.com, through the sharing of data, increased marketing activities and improved logistics.

Groupe SEB managing director departs after 15 years

ON THE MOVE

BY EMILY BENCIC

SCHWEIGEN

for our consumers and retail partners,” Following 15 years at the Chaneliere said. helm of small household Over the years, the equipment leader Groupe business has focused on SEB, Wivina Chaneliere creating key categories, will leave the role of such as the low-oil managing director at the fryers, smart grills, end of March 2017.

Outgoing Groupe SEB managing and more recently the Chaneliere has directed director, Wivina Chaneliere. electrical pressure the company through a cooker category. period of growth, including In linen care, the creation of the a substantial increase in revenue. For steam generator, and more recently, the example, the Tefal cookware range was garment steamer categories has elevated relatively unknown in Australia and the company to the number one spot.

New Zealand over a decade ago. Now, Chaneliere will be succeeded by due in part to a successful partnership Groupe SEB France vice-president with high-profile chefs Jamie Oliver of category management and shopper and Guillaume Brahimi, and a unique marketing, Cecile Goron-Vaucelle, who marketing approach, the brand is joined the company in 2012 following the number one cookware range an 11 year tenure at Procter & Gamble. throughout the region.

Commenting on her appointment, “I am proud of our team’s Goron-Vaucelle said, “Groupe SEB is a achievements over the past 15 years. great company with a bright future ahead There is a strong culture of teamwork and the local subsidiary has still lots of and cooperation which has facilitated potential for growth.” our drive to create innovative categories

Asia’s largest spring Electronics Fair opens soon

BY EMILY BENCIC

The Hong Kong Electronics Fair (Spring Edition) and the International ICT Expo will be staged concurrently at the Hong Kong Convention and Exhibition Centre from 13 to 16 April, 2017. Entering into their 14th editions, the two fairs will provide an international platform for over 3,400 exhibitors to showcase electronic products and ICT solutions to buyers.

Hong Kong Trade Development Council (HKTDC) deputy executive director, Benjamin Chau said, “HKTDC organises the Spring and

Autumn Electronics Fairs in April and October respectively each year to align with the sourcing periods of global buyers.

The Hong Kong Electronics Fair (Spring Edition) is the largest spring electronics fair in Asia. Together with the concurrent international ICT expo, this is an effective platform for exhibitors to present their new products and solutions to buyers which creates abundant trading opportunities for crossover business activities.”

There will be a new Startup zone launched at the two fairs, which will gather tech startups from around the world to present their products. A new Tech Hall will also be introduced this year with four thematic zones including virtual reality, connected home, robotics and unmanned tech, and wearable electronics. The fair’s Hall of Fame will return with over 570 international leading brands.

Schweigen has appointed Sean Beer to the role of national sales manager, responsible for leading and mentoring the sales and marketing teams, as well as developing and implementing effective strategies to meet sales targets for the brand.

Beer previously worked at Euro Appliances as general manager of sales and marketing.

Commenting on his new role, Beer said, “I am excited about working with an innovative, future-focused, results driven company that is ahead of the pack. Schweigen offers the best and most efficient appliances on the market and has built an exceptional reputation for providing innovative, stylish and premium appliances.”

ELECTROLUX

Electrolux Australia has welcomed Julian Huitfeldt (pictured) into the role of general manager for small appliances. Effective from early February, Huitfeldt will succeed Derek Haley who has moved into a new role for major appliances.

Huitfeldt joined Electrolux Floorcare in Melbourne in 2004 and for the past four years, he has been working in the global head office in Stockholm in business development. His new role will see him move into the Sydney head office, reporting to Electrolux Asia Pacific small appliances senior vice president and managing director, Ramon Sarriego-Billar, who is based in Singapore.

DAIKIN

Daikin sales director, Geoff Hannaford has confirmed the appointment of Graham Wright (pictured) as QLD state manager.

“Graham joined Daikin with a depth of experience with in the HVAC industry and since 2015, he has established himself as a leader in Queensland state operations as sales manager for domestic.” Hannaford said.

Prior to joining Daikin, Wright held state sales manager roles at Procter & Gamble, Fujitsu General and Hitachi.

www.applianceretailer.com.au

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AR PROFILE

Bi-Rite in Stanthorpe, QLD.

ONLINE IN THE SPOTLIGHT

BI-RITE HAS ITS SIGHTS SET ON BIG GROWTH It has been a busy two years for the Bi-Rite Home Appliances team with the introduction of a new logo, slogan, marketing program and stronger focus on national conferences. These changes have been significant in ensuring the retailer, which now has over 100 storefronts, continues to service regional locations and smaller country towns.

BY EMILY BENCIC

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Appliance Retailer March 2017

Bi-Rite has confirmed that its online business will be a key focus in 2017 with expenditure allocated to the development of a new website and design “to bring the brand to the next level”.

“The plan is to ensure full integration with our point-of sale-system to enable click&collect, automated stock availability, digital catalogues, one-stop checkout, and most importantly, it creates the much-needed link between the in-store and online experience. There will be a dedicated social media and customer contact team to cater to the increased communication that is expected,” Bi-Rite owner, Abdul Kayum Sacur explained.

INCREASE IN MARKETING INVESTMENT

Building further on an already strong catalogue program, a new marketing program has been produced to further increase exposure through television, radio, more catalogues as well as digital.

Bi-Rite has described the campaign as “extremely successful” as it complements the existing catalogue program. In particular, television advertising has shown excellent cutthrough in regional locations.

“The marketing spend in its first year showed an impressive return on investment with 2016 sales further increasing as a direct result of the campaigns. Bi-Rite is pleased with this growth, especially considering the tough retail climate and lack of consumer confidence,” Sacur said.

Furthermore, in early 2015, Bi-Rite introduced a new logo with a homely 'B' emblem to represent the connection with its home appliance offering.

Its slogan ‘When you buy local, you buy right’ now reinforces the retailer’s message and plays a central role within its national advertising activity.

Bi-Rite in Wangaratta, VIC.

New staff appointments support growth

Bi-Rite owner, Abdul Kayum Sacur.

NATIONAL CONFERENCES ALIGN INTERESTS AND DIRECTION

National conferences are another significant part of the Bi-Rite business as a means for supplier partners and members to align interests and direction.

Retailers are also given the opportunity to further understand market trends, consumer desires and see product which they may not normally be exposed to due to their geographical locations.

“The conferences allow members to engage with one another about business ideas and success stories, and in turn, have promoted unity within the group. After the influx of Retravision members at the first national conference in 2013, the main agenda was to reaffirm the culture and direction of the group moving forward and how best to capitalise on changes in the market. This conference introduced the importance of supporting core brands and group offers, in addition to how we remain relevant to both consumers and suppliers through updated systems and automation,” Sacur said.

At its most recent conference at Seaworld Resort Gold Coast in August 2016, there were 20 suppliers in attendance. Each supplier presented their offering and direction during a 20 minute round-robin style which highlighted key growth categories and products, as well as further aligning the member support to core brands.

Suppliers, members and the head office team enjoyed an evening with the dolphins at the shore of Dolphin Beach. Bi-Rite also recognised the achievements of the group with the following awards: BEST SHOPFRONT – Stanthorpe (QLD) GREATEST YEAR-ON-YEAR GROWTH – Tumut (NSW) STORE OF THE YEAR – Wangaratta (VIC) HIGHEST COMPLIANCE – Yarrawonga (VIC) Longstanding members, Brown Plains (QLD), Fairfield (NSW), Mt Isa (QLD) and Underwood (QLD) were also recognised.

THE BI-RITE AGENDA

“Bi-Rite’s strategy is to actively grow membership through new store opportunities and ensure consistent performance within the existing membership. Bi-Rite aims to improve the customer experience online whilst not forgetting the importance of the local store.

“The evolving appliance market is an exciting place to be at the moment. The industry has seen a number of changes over the years and we are bound to see more changes ahead. Bi-Rite is prepared for the challenges ahead. There is a thirst for growth and we believe we offer a unique, sustainable and competitive model for members,” Sacur concluded.

As reported in the February edition of Appliance Retailer, the Bi-Rite head office team has appointed Tristan Ansley to whitegoods and cooking category manager. He brings expertise from his previous role as national business manager for Home Appliances (Euromaid). He is involved in the day-to-day and forward planning for the group.

Following the appointment of Ansley, Bi-Rite created the role of category manager for small appliances, floorcare and AV, which has been filled by long-standing Bi-Rite employee, Tristan Ansley.

Hamza Hussein.

Hussein started with Bi-Rite in 1998 at age 17 on the shop front in Coopers Plains, QLD. He continued to develop sales skills and product knowledge which saw him take a managerial role at the store within a few years.

Commenting on the new role, Bi-Rite owner, Abdul Kayum Sacur said, “Bi-Rite recognised Hamza’s skill set and sought to utilise and develop his skills further through the head office. It was here that he developed relationships with suppliers, assisting with catalogue marketing and deal management.

“Hamza pioneered the internal warehousing and supply system which provided a platform for head office to enable store members to be competitive in categories such as IT & Communications. Hamza then went on to work with the website team to develop our first real online presence in 2010. His ongoing efforts have proven to be Hamza Hussein. an important part of the growth Bi-Rite has seen.”

Sacur will drive the marketing and digital focus, with all three managers continuing to drive new and existing business. He believes the changes will streamline, and provide more focus, within major categories, which can then be driven down to members with increased reporting capabilities.

“New systems have been developed to enable managers to monitor market activity easier, and therefore make informed decisions more efficiently.

This will translate into greater consistency in catalogues, online and most importantly arming members with the best information possible to make decisions on the fly,” Sacur said.

“Furthermore, there will be a greater focus on internal education of product knowledge, sales techniques and understanding customer needs.

Bi-Rite aims to improve the in-store experience through merchandising, store layout and point of sale support,” he added.

www.applianceretailer.com.au

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AR NEWS

LIVING KITCHEN 2017: PICK OF THE CROP Living Kitchen, held bi-annually in Cologne, Germany, is a platform for major appliance manufacturers to preview new products. Emily Bencic attended the Fair in January this year and has reported back with the following highlights.

AEG: THE MASTERS OF THE KITCHEN

The AEG Mastery range of appliances first launched at IFA in 2016 was again highlighted at Living Kitchen. The range consists of an oven, refrigerator, induction cooktop and dishwasher.

AEG brand ambassador and internationally renowned chef, Christian Mittermeier, who was conducting live cooking demonstrations for attendees, said the Mastery range is all about making cooking easier than ever.

“Many consumers have fear or self-doubt when cooking; in particular, meat dishes – is it cooking at the right temperature? How long will it take to achieve a medium rare result? So AEG is bringing meaningful innovation to make cooking more simple and less stressful. For example, the oven provides a step-by-step guide where users can select their dish and the result they would like to achieve, and the oven will do the rest,” he told Appliance Retailer.

“Other examples include the induction cooktop that automatically connects to the rangehood when switched on or the dishwasher that has a lift and pull function so users no longer need to bend down to empty the dishes in the bottom rack,” he added.

BORA: A RELAUNCH OF THE PROFESSIONAL

The new Bora Professional series consists of six components: a cooktop,

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Appliance Retailer March 2017

Left: Bora founder, Willi Bruckbauer with the new Professional Series.

Below: ILVE Panoramagic cooker: An updated classic.

Bottom: AEG brand ambassador, Christian Mittermeier (left) performing cooking demonstrations using the Mastery range appliances.

drip pan for fats. The temperature is displayed on the knob where it can be adjusted with a combined touch and rotation movement. More functions and programs, including the cooktop extractor controls, are also executed from here.

ILVE: CLASSIC COOKER MAKES ITS RETURN

extractor, motor, duct, filter and wall sleeve, and boasts an electric cooktop extractor and intelligent operator guidance. Bora Professional was the company’s first product in 2007, but it has now been perfected in terms of innovation, functionality, simplicity and performance. The series offers the largest cooktops in the domestic market and can now be installed as a system in floating worktops.

To meet demand for seamless kitchen design, when a cooking zone is switched on, the cover flaps open automatically and silently, and then closes at the end of the cooking process.

Beneath the filter in the cooktop extractor is a

ILVE presented a prototype of its Panoramagic cooker that was initially launched in 1970 and was available in the market for approximately 10 years.

It has now undergone a makeover to meet the trends of 2017.

As the cooker displayed on the stand was a prototype, the finer details are yet to be confirmed. However, it will feature electronic controls, a colour touch control display with 10 functions, where users also choose the temperature and time of cooking, as well as pyrolytic cleaning. The LED lights on the control knobs illuminate in red and the colour intensity shifts according to the power level. ILVE told Appliance Retailer that built-in recipes and steam functionality will be considered in future development. It will initially be available in stainless steel, with colour options another potential consideration.

It is likely to be available in 90cm, 100cm, 120cm and 150cm, although this is also to be confirmed.

Left: Gaggenau EB333 oven: An updated classic.

Right: Miele Black Wing Music extractor.

Below left: Neff MegaCollection refrigerator.

Bottom right: V-ZUG combi-steam oven MSLQ.

as idea panels thanks to the magnetic, write-on surface. The shelf at the front of the rangehood can store cookbooks, tablet PCs and more. Another line of new rangehoods will sport a new AmbientLight feature that enables users to choose from 31 different shades of colour and intensity to enhance the kitchen atmosphere.

V-ZUG: MORE POWER FOR BETTER RESULTS

GAGGENAU: OVEN ICON UPDATED FOR THE 21ST CENTURY

First released in 1986, the Gaggenau EB 333 is being relaunched in 2017 with an updated avant-garde design and features with the aspiring chef in mind. The key new design feature of the 90cm oven is the front door panel, boasting a single piece of 3mm thick stainless steel for a sleek façade. It now also features soft opening and closing. The revised cavity design aligns the EB 333 with the latest Gaggenau ovens the 400 series and 200 series. The EB 333 houses an updated lighting concept and includes a new control module with TFT touch display.

Exclusively designed black rotary knobs are available to purchase as a special accessory or alternative to stainless steel.

MIELE: FORGET WIRELESS SPEAKERS, THE RANGEHOOD IS NOW THE MUSIC HUB

Miele’s Black Wing Music extractor is the first-of-its-kind, featuring invisible, integrated speakers and an amplifier for stereo sound. Users simply need to connect their smartphone or tablet

via Bluetooth to listen to music from streaming services, radio stations or personal playlists. The design and function has been derived from the DA 6096 W, which was launched to the market in 2014.

Commenting on the new rangehood was Miele co-properietor, Dr Reinhard Zinkann. “We believe the kitchen is the centre of family life. It is quite obvious that consumers also want to listen to music and often they have wireless speakers which take up benchtop space.

Therefore, we believe the rangehood is the ideal space to have good speakers and give sound to the kitchen,” he said.

The V-ZUG combi-steam MSLQ now has updated recipes and a Vacuisine sous vide program to align with the Vacuisine Draw. Exclusive power functions include PowerSteaming, to cook vegetables one-third faster; PowerRegeneration for gentle and quick heating; and PowerPlus to reduce cooking times by 30% to 75%, depending on the setting. V-ZUG’s Vacuisine drawer comes with a sealing pad that holds the vacuum when a probe is inserted. It offers three settings for fruit, vegetables and meat. There is also now a liquid setting for vacuum sealing wine bottles and food containers. AR

NEFF: A CREATIVE FLAIR FOR THE WHOLE FAMILY TO ENJOY

The new Neff MegaCollection of refrigerators boast an exclusive matte black glass, magnetic, write-on surface to write down ideas, place recipes, photos and notes. The refrigerators feature NoFrost and FreshSafe technologies to keep food fresher for longer, in addition to two climate zones. Creative rangehoods from Neff can also be used www.applianceretailer.com.au

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AR NEWS

Jura targets mid-market coffee segment

BY JAMES WELLS

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ura Australia recently held a large retailer event in Melbourne attended by a number of senior executives from the company’s head office in Switzerland including Jura CEO Emanuel Probst.

In an exclusive interview with Appliance Retailer, Probst provided an insight into the business strategy for Jura. “For 2017, fi rst of all we have fantastic premium machines, not only the Z6 which we have already introduced, but now the J6.

“While the premium products are important, it is our mid segment E Class that is our focus with our E8 and our upcoming E6 because this is a growing part of the market – globally. It is our biggest market worldwide and in Australia we are still underrepresented in this segment. The important message for our retailers in 2017 is that if you want to embrace Jura, you should also embrace the E6 and the E8.

“The success at the higher end of the market in Australia is a special characteristic of our local retail partners. They have been doing an excellent job in this premium segment and Australia is one of the best markets in terms of the premium and superpremium machines. However, when I look at the entire Australian market, there is a huge mid-priced segment and therefore it makes sense to really increase our presence with the E Class – it is the right tool to achieve this.

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Appliance Retailer March 2017

New products from Jura The retailer event in January saw the launch of the new J6 (RRP $2,990) and the E6 (RRP $1,499) which are both being rolled out to the industry from March onwards.

Jura E6.

Both products offer signature Jura features including a TFT display, the AromaG3 grinder, Pulse Extraction Process (P.E.P.) and the Intelligent Water System with RFID which automatically detects the filter and ensures optimum water quality.

According to Jura Australia head of sales, George Liakatos, the J6 fills a gap in the product portfolio between the Z6 at the top end of the range and the mid-market E-Line products.

“The first J-line machine was launched 10 years ago, and ever since, the J-line machines are regarded as the best looking machines within the Jura range. Design is still an important aspect of the new J6 with the industry’s only glass cup grille and a new Rotary Selection Switch with Blue Crystal design, glass cup grille and chrome-plated coffee spout.

A customised inlay in the storage compartment allows an interchangeable milk spout and a milk pipe to be stowed away Jura J6. to save space, and users are also able to control the product with a smartphone using the Jura app.

“For those who like to make their favourite coffee quickly, the E6 is ideal. The buttons for the espresso, cappuccino and milk foam functions are all positioned on the front for maximum convenience. The E6 can even prepare two espresso or coffees at the same time and with eight different intensity levels, coffee lovers can customize their coffee the way they like it,” he said.

“When you have the machines at the top-end, comparing this to Mercedes Benz or BMW, the Mercedes S-Class or the 7 Series are not the most sold models, their backbone is the 3 series, the 5 series or the C-Class or the E-Class. So with our new E Class, we are going to increase our units substantially and we are benefitting from the image of the premium and super-premium models.”

Probst maintained the company’s focus on stand-alone machines and will continue to ignore the built-in category.

“Our philosophy is standalone units, because as the customer, you are no longer flexible in your kitchen when you want a new machine. We are not in the built-in business – it is not our business model.

“Jura is the only pure player worldwide with 100% revenue from fully automatics. But we have to go deeper into fully automatics, and deliver more innovation. You cannot be all things to all people, we are a specialist and not a generalist, this is what we are and this is what you can expect from us.

1. Jura global CEO Emanuel Probst and Jura Australia head of sales George Liakatos.

2. Bill Ringland (Appliances Online); Jamie Poursoltan (Bing Lee); Angela Luong (Bing Lee); Damien Chow (Narta); Mike Jeffrey (Dorsett Retail); Hans and Felicity Vanderstadt (Camberwell Electrics).

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George Liakatos presenting to retailers.

3. Jura WA state manager Elle del Re & Leading Appliances general manager, Lee Scott.

4. Jura VIC account manager, Jacalyne Baratta demonstrating the new J6 machine.

5. Alex Barker (Domayne Bundall); Nicole Rakecki (Harvey Norman Flemington); Carly Scott (Harvey Norman Auburn); Filomena Augimeri (Harvey Norman Gepps Cross); Ashley Collins (Harvey Norman Garden City); Darren Harrison (Harvey Norman Springvale); Troy Stanton (Harvey Norman Nunawading).

5 “YOU CANNOT BE ALL THINGS TO ALL PEOPLE, WE ARE A SPECIALIST NOT A GENERALIST, THIS IS WHAT WE ARE AND THIS IS WHAT YOU CAN EXPECT.” Jura CEO Emanuel Probst.

“Every year, we are investing between 8 and 12 million Swiss Francs in new machines which in Australian terms is between $10 million and $15 million and this is just in fully automatics.

This way we can guarantee our trade partners always have the newest technology and innovation and also have something to talk about to customers. I am always telling our people – we bring you the machines, and you bring us the market.

“To our retailers – thank you for your enthusiasm and the dedication I felt here at our launch to push our premium coffee machines. Keep on selling the Z Line and J line, but with the E class you can broaden your market and customer base. You should also try to sell our E Class – as you will have success and be successful with these machines, I am convinced of it.” AR

Jura shows growth in Australia

At the retailer event, Jura Australia head of sales, George Liakatos, discussed the results for the local subsidiary over the last 12 months and the plans for the future.

“I would like take the opportunity to reflect on 2016, which for some of you was an exceptional year, and perhaps for others slightly more challenging,” Liakatos said at the event. “I had the opportunity to have a one-on-one with our CEO Emanuel Probst to talk about results and performances of Jura in Australia and globally.

“Emanuel was able to share with me the results for the group and they were quite impressive – it was our best year ever with over 320,000 machines sold globally.

“In Australia, we probably had one of the most successful launches with our flagship Z6 model. Part of its success was due to some incredibly innovative technologies we have not seen in coffee machines before.

Advancements in milk preparation and cleaning; the introduction of RFID with the Intelligent Water System; we had enhanced usability with the new interface and also the Jura coffee app and probably most significantly in terms of coffee quality was the world first PEP (Pulse Extraction Process).

“All of these amazing new innovations bundled up into one machine, and Australians definitely loved it and we sold over 1500 units of this amazing premium machine in 2016. As I went around the country and spoke with you and our other partners, you all said the same thing – ‘we love this machine, but we want to see this technology across the entire product range’.

So I am able to come good on the promises that I made and launch new products: with all of the wonderful innovations and technologies.

“When we look at the Jura family worldwide, Emanuel keeps saying that Australians are the world champions in selling premium machines and what he means by that is that our share of premium products or machines that retail over $2,000 is the highest than anywhere else in the world. At the moment that sits at around 46% of total unit sales and this is particularly significant.

“In delving into the figures, Emanuel said the Z6 wasn’t the main reason why we had such a successful year worldwide, really the backbone of the success was due to the mid segment – the E6 and the E8. These two products made up a third of our total unit sales globally. The demand for these products was huge. He even told me that one or two containers or about 900 machines fresh off the production line disappeared and to this day a criminal investigation is going on so you know when they are stolen – they are hot!

“We really want to replicate that success here; we know we can sell premium machines now we need to prove that we can sell the mid segment really well. I am pretty confident with your support that we can not only increase Jura’s share in Australia and increase the total market with these products. They are jam-packed full of those amazing technologies that made the Z6 so successful.”

www.applianceretailer.com.au

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AR PROFILE

FIVE MINUTES WITH… What is the best thing and worst thing about working in electrical retail?

Best thing – the people in the industry. Worst thing – the way the industry seems to perpetuate small margins.

How does it feel to be a female business owner?

I love being a business owner, however there have certainly been some challenges as a female business owner in this industry as females have little representation in senior roles in both suppliers and retail groups. I would love to see more women in leadership roles and for those that make that transition to mentor others.

Tell me about how you support women in leadership?

I am involved in a not-for-profit organisation called Women in Power

Name: Maria Russo Supplier: FitZone Solutions Years in the industry: 20+ years What is your outlook on 2017

From an industry perspective, I have a strong sense that retailers are trying to be the best versions of themselves by embracing innovation, challenging their teams and taking the best of what they see and applying it to their own business. As a result, I think we will see innovations that will excite the consumer and buoy the industry.

How does it feel to be a female business owner?

I grew up in a family business where it was expected that everyone contribute equally and fairly.

Gender was never part of the conversation – if there was work to be done you stepped up and pulled your weight. Gender bias in the division of labour is an outdated lens through which to view the world.

Diversity in the workplace makes for a healthy environment and I am a strong believer in ensuring the best person for the role is selected and given every opportunity to succeed. The rest is academic.

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Appliance Retailer March 2017

that encourages and mentors women in the electrical and electrotechnology industry. It provides a forum for members to meet and exchange information, ideas and solutions through regular events and education seminars. We have a Facebook page with a website to be launched shortly.

What is your best piece of advice to other retailers?

Embrace change.

How do you keep a competitive advantage over other retailers?

Our business model is forever evolving.

We are not the business we were 10 years ago and we are not the business we were 12 months ago. You have to change to stay relevant and in front. All my staff are well aware that change is a constant in our business.

What is your best piece of advice to others in the industry?

When I was in my first corporate job, I had a managing director who told me to ‘not lose sight of the forest for the trees’. It took me a while to figure out exactly what that meant but was a comment that stayed with me. I think part of the challenge toward maximising the potential opportunities is being able to balance the big picture with daily operations. I also think cultural alignment is important – homogenous thinking won’t create a dynamic environment. Everyone ‘singing from the same hymnbook’, as another MD once heralded, is a powerful and positive energy.

How does your business stay ahead of its competitors?

We are driven by an internal vision as much as external challenges. When our business started 11 years ago we deliberately chose the strapline ‘Raising the Bar’ as part of our logo. It was a vision that reflected the way we wanted to go to

Name: Trina Hockley Retail group: L&M Goldstar Store location: Mermaid Beach, QLD Years in the industry: 40 years

What have been the most challenging and most rewarding moments during your time in the industry?

I loved being involved in trying to establish a pathway for the next generation when I was on the Retravision board some 20 years ago, called FutureVision. Unfortunately, we still have the same issues today of the next generation not being interested in the industry. The most rewarding is seeing my three sons now come into different areas of the business after some 10 years away establishing their own careers and families. It is great to know I have a legacy to pass on and can't wait to see where they take the organisation.

market promoting a cultural ethos that we would live by and strive toward each day.

What have been the most challenging and most rewarding moments during your time in the industry?

There are a number of challenges for anyone in any venture. When FitZone Solutions started, the brands we represented were completely unknown so when competing against global multinationals that can be challenging. Therein also the greatest rewards lie.

What is the key to a good relationship with retailers?

In my opinion, the foundation for good relationships is predicated on mutual respect and trust. Ultimately, we are chasing the same common goal of building partnerships that maximise our success together. Overall, clarity around partnership goals, empathy for respective parameters coupled with honourable practices will typically steer a direction that works well for both parties.

café HOME

FEATURE

OUTLOOK | TRENDS | RANGES | PRODUCT GALLERY | FROM THE FLOOR | PROMOTIONS

For big coffee moments N EW

AR HOME CAFÉ OUTLOOK

Manual machines a favourite in 2016

BY EMILY BENCIC

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anual machines were a key driver of the espresso machine market with a 23% jump in value in 2016, according to GfK data. This segment saw increases in volume and value by 8% and 14% respectively, with the average price for a manual machine at $513 in 2016.

Euromonitor also recorded an increase in volume and value for the total espresso market, by 6.5% and 13.9% respectively, in 2016. The data reported manual machines as a strong contributor to the growth with a 5.8% rise in volume and 15.4% jump in value.

“Pod coffee machine sales continued to experience declining growth and as the market matured, it faced growing environmental pressures from the impact of the used capsules. Furthermore, there was

growing demand for cafe quality at home. Australian consumers were more sophisticated and discerning,” Euromonitor senior research analyst, Hianyang Chan said.

De’Longhi continues to hold market leadership in the total espresso machine market with close to 50% share of the market value. The fully automatic sector, wherein De'Longhi recorded double digit growth, is on the incline. Furthermore, the launch of the Primadonna Elite has allowed the company to grow its share in the over $2,000 price point. The single serve market continues to decline, but De'Longhi holds its share at almost 70% of the market value. The company also noted pleasing sales for the Dedica manual pump range.

The introduction of the Z6 was the most successful launches to date for Jura, which has cemented its

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position as the leader in premium automatic coffee machines. The success has been attributed to the introduction of the world-fi rst pulse extraction process (P.E.P.) and ease of use functionality. Jura also launched a new Hospitality Centre in Perth in the fi rst half of 2016 and took full control of its Melbourne Hospitality Centre in the second half of 2016 to offer consumers expert knowledge and advice. Jura head of sales, George Liakatos said 2017 has started well and the company is excited to launch new machines to market in the second quarter of 2017.

Breville is leading the way in manual espresso machine design and technology with 69% brand share of this category. Manual espresso machines increased share of the total coffee market to 34%, up six points on last year (GfK MAT November 2016). AR

TRENDS

A marriage of quality and design

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espresso commercial manager, Nicole Parker believes the most prominent trend, both here and abroad, is the contemporary change in living environments. “With increasing house prices and a reduction in living space, we have seen a growth in inner-city apartment living. This trend has influenced a shift to more compact and versatile appliances,” she said.

Consumers are now also looking to more playful colours to lift the look of the kitchen space. “To meet

manual pump coffee machines to the resurgence of fresh beans. “This movement is going from strength to strength and can no longer be considered a trend because it is here to stay,” she affi rmed.

De’Longhi will undertake a comprehensive Australian coffee insight study in the fi rst half of 2017 to determine consumer profi les

“THE RESURGENCE OF COFFEE BEANS CAN NO LONGER BE CONSIDERED A TREND – IT IS HERE TO STAY.” Helen Finlayson – De’Longhi.

Nicole Parker – Nespresso.

these demands, we are introducing the Essenza Mini in March 2017. It is the smallest machine in the Nespresso range and allows customers to make the perfect coffee from their home kitchen, without having to give up space on their benchtop. We are giving consumers greater choice by introducing the new machine in two different shapes and six colours,” Parker said.

Over at De’Longhi, category manager, Helen Finlayson attributed growth in fully automatic and

and purchase triggers for all coffee machine users, in addition to examining the instant coffee drinker.

Jura head of sales, George Liakatos said the company will be focusing on bringing premium technology to the mid-segment of the market in 2017. “With our position in the premium segment cemented, we

Helen Finlayson – De’Longhi.

George Liakatos – Jura.

are turning our attention to the midsegment where we hope to make the same impact,” he said.

“Whilst we prefer to think it’s moved beyond a trend and more to an assumption, sustainability will remain top-of-mind for many people looking for ways to continue to improve their individual contributions.

There continues to be a lot of media attention around capsules, and whilst there are opportunities for these to be recycled, discerning consumers will also take into consideration the front-end of the process in terms of manufacturing, the packaging to create the capsule, as well as the backend process.

“There has also been a lot of noise about the Australian consumption of takeaway coffee and the number of throw-away takeaway cups being used, many of which go directly to landfill because they are not recyclable. We like to think that a Jura machine helps consumers commit to a sustainable resolution, with our machines creating a quality café-style coffee using fresh beans only,” he explained.

For big coffee mome For big coffee moments

AR HOME CAFÉ Nestlé sales and partner manager, Bryan Win said coffee quality, variety and value for money will continue to drive machine purchases, in conjunction with style and design.

He also noted that personalisation is becoming more prominent.

“Despite a decline in the capsule machine category, the Nescafé Dolce Gusto has bucked the trend and achieved strong unit sales growth in 2016. We launched our TV campaign with American artist, will.i.am, celebrating the power of creativity and reinvention of coffee quality, which was supported by TV advertising, YouTube videos, retail tagging and innovative digital platforms such as Shazam,” he said.

Bryan Win – Nestle.

There is a new manual machine from Smeg that has just hit shop floors as consumers become more ‘hands-on’ in making coffee at home and are no longer satisfied with pressing a single button to perfect their coffee, national account manager of small appliances, Arthur Banbas said.

“We have developed a manual coffee machine that allows users to use both ground coffee and use easy serve espresso pods. The professional group handle ensures the perfect coffee extraction for a rich flavoursome crema. Furthermore, milk frothing has been made easy with the design of the unique frothing nozzle. Consumers are far more knowledgeable in the coffee

Arthur Banbas – Smeg.

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Appliance Retailer March 2017

Nicole Norton – Sunbeam.

COFFEE QUALITY, VARIETY AND VALUE FOR MONEY

WILL CONTINUE TO DRIVE MACHINE PURCHASES.

arena than ever before and look for a coffee machine that ticks all the boxes in relation to functionality and style,” he noted.

Consumers are demanding better quality coffee as café culture continues to be embedded in Australian daily life, according to Sunbeam product marketing manager for beverage and breakfast, Nicole Norton.

“Consumers want to replicate the great tasting, quality coffee and barista experience that they fi nd in their local café by purchasing this same type of machine for their own home.

These trends are directly impacting consumer machine purchases of

manual machines, with the segment going from strength to strength taking share from pod machines. In value share, manual machines are 34% (up 6%) and pod machines are 40% (down 5%),” she said.

Strong value growth in the manual machine sector is reflected in Sunbeam’s strong growth rate of 18% MAT due to the launch of several innovative and unique machines in the past year including Café Series Espresso Machine plus Capsule (EM7100), Sunbeam Torino & Grinder (PU8000) and Sunbeam Café Barista (EM5000).

Miele product manager for built-in and refrigeration, Kylie Taylor said replicating a café style coffee has never been in higher demand with the category continuing to experience strong growth. “Ever-increasingly, Australians seek quality coffee machines that not only produce perfect, great-tasting coffee, but are also easy to operate and require minimal maintenance,” she said. AR

Kylie Taylor – Miele.

N EW

For big coffee moments *When purchased from a participating retailer between 21/03/17 at 12.01am AEDT and 21/05/17 at 11:59pm AEST. Cannot be used in conjunction with any other Nespresso promotion, offer or discount. See full terms of offer at www.nespressopromotion.com.au. Offer 1 is for the Essenza, Inissia, U and CitiZ Single machine ranges. Customer must choose either $65 off their coffee order OR $40 cash-back. Offer 2 is for Pixie, CitiZ&milk, Prodigio&milk, Lattissima, Maestria, Nespresso by KitchenAid, Expert&milk and Creatista machine ranges. Customer must choose either $95 off their coffee order OR $70 cash-back.

Claim close date 18/06/17. Claimant required to be or become a Nespresso Club Member. Credit to be used in full single transaction by 16/07/17. 1 claim per machine purchased. Up to 3 claims permitted per customer, only one of which can be for a coffee credit.

AR HOME CAFÉ

RANGES

Barista quality coffee expected in the home

Nespresso Essenza Mini.

BY EMILY BENCIC

I De’Longhi Dedica Premium Pump.

NESPRESSO IS INTRODUCING ITS MOST LIGHTWEIGHT AND COMPACT COFFEE MACHINE.

Jura J6.

24

Appliance Retailer March 2017

n March 2017, Nespresso introduces a new addition to its machine range, the Essenza Mini. The most lightweight and compact coffee machine in the Nespresso range, it is perfect for the modern coffee lover who may not have a large amount of space in their kitchen. At only 20.5cm tall and 10cm wide, it is available in two different shapes and a variety of colour options. The Essenza Mini is for consumers looking for the next level of convenience and customisation.

Meanwhile, De'Longhi has plans to re-launch the Primadonna XS (now Evoke) and the Eletta models by early 2018. The updated coffee machines will sport a more modern contemporary design and will be upgraded with a connectivity application and a coffee-fi rst delivery system that guarantees the baristaquality coffee consumers expect and demand at the touch of a button.

“We are very excited to launch our new Dedica Pump range available in four premium metallic matt fi nishes with an adjustable cappuccinatore to deliver silky, smooth milk. The matching professional stainless steel conical grinder KG521M (RRP: $299), delivers a precise and consistent grind with 18 settings. Users can grind directly into the fi lter holder or alternatively into the grounds container,” De’Longhi’s Helen Finalyson explained.

Awarded a host of prestigious international design prizes, the J line

Nescafe Dolce Gusto Eclipse. from Jura has a new addition, the J6.

Featuring a rotary switch with blue crystal design, glass cup grille and chrome-plated coffee spout, the J6 boasts P.E.P. (pulse extraction process) and fi ne foam technology to ensure the optimum extraction time and trend specialities fi nished with milk and milk foam are brought to perfection.

The TFT display and rotary selection take users straight to what they want or they can control the J6 using the Jura app. Thanks to radio frequency identification (RFID) technology, the Intelligent Water System (I.W.S.) detects the water fi lter automatically. A customised inlay in the storage compartment allows an interchangeable milk spout and a milk pipe to be stowed away to save space.

The Nescafé Dolce Gusto will continue to be the key coffee machine from Nestlé for the early part of 2017, with two new machines launching in

Perfect barista-style coffee, every time.

The PrimaDonna Elite fully automatic coffee machines are designed with the discerning coffee-lover in mind. Just like a real barista, it delivers the coffee to the cup first, followed by the milk. With a huge variety of options to personalise your coffee, it allows you to set and save up to six user profiles, so your friends and family get their perfect coffee every time too. Use the simple and intuitive colour touch display, or communicate with the machine remotely using the clever Coffee Link app on your mobile device. Coffee has never been more personal. facebook.com/delonghiAU

@delonghi_au

delonghi.com.au

250 CASHBACK*

UP TO $

ON SELECTED FULLY AUTOMATIC COFFEE MACHINES. A GIFT FOR EVERY MUM.

WIN

500

1 OF 10 $

EXPERIENCES*

As well as up to $250 cashback, your mum could be in the running to WIN 1 of 10 experiences valued at $500 each*. Choose from RedBalloon, Flight Centre, Good Food and Westfield Gift Cards. *Terms and conditions apply. To view full promotion and terms and conditions please visit promotions.delonghi.com.au

AR HOME CAFÉ

Sunbeam Café Series Espresso machine plus capsule EM7100.

Smeg ECF01CRAU manual espresso coffee machine.

Miele CVA6805.

26

Appliance Retailer March 2017

time for Mother’s Day and Christmas, specifically targeted to electrical retail channels. In addition to this, new capsule varieties will also be released, including limited edition Single Origin Espresso and other new multibeverage products.

Showcasing its iconic 50s styling, in a choice of four colours: black, cream, pastel blue and red, Smeg’s new ECF01 manual espresso coffee machine (RRP: $499) features a thermoblock heating system and 15 bar pressure. The user-friendly control gives options of one or two cups and steam plus personalised settings for coffee temperature (low, medium, high), water hardness (soft, medium, high) and automatic shut off time (9 min, 30 min, 3 hours).

One of the key elements of this coffee machine is the ability to make coffee using both coffee grounds and pre-fi lled paper pods. It also has an anti-drip system with an indicator for when the drip tray is full, a warning light when de-scaling is required and caters to both cups and taller mugs.

Sunbeam will continue to push its Café Series Espresso machine plus capsule EM7100 (RRP: $999) with twin thermoblock technology and a unique milk gauge for users to make coffee with fresh beans or capsules.

The traditional commercial group handle can be used for beans or the unique multi-capsule handle and

colour-coded adaptors can be used to enjoy Nespresso, Lavazza A Modo Mio and Caffitaly system capsules.

Breville will continue to invest in the Oracle coffee machine and accompanying white glove service, in addition to its existing Dynamic Duo (BEP920BSS.ANZ) and Barista Express (BES870BSS.ANZ) machines.

About 75% of Australian coffee drinkers choose milk-based coffees, according to the Square Australian coffee report. While many assume the barista has complete control of the outcome, the perfect brew is actually achieved with four key elements: the right dose size; precise water temperature; water pressure, and steam pressure. Breville has developed a microsite www.brevillecafequality. com and a series of videos to explain these elements in more detail for consumers wanting to perfect their coffee making skills at home.

The Miele CVA 6431 coffee machine is the world’s only built-in coffee machine to incorporate the Nespresso system. The CVA 6000 range is equipped with a OneTouch for Two function, EasyClick milk system and the automatic rinsing of the milk pipes. The Miele CVA 6000 coffee machines have been designed to perfectly complement other appliances in the Miele Generation 6000 range with select models differentiated by colour. AR

Coffee pleasure –

freshly ground, not capsuled.

Roger Federer An inspiring role model with an unbeaten record of Grand Slam wins, number one of the tennis world rankings – and a coffee lover.

The perfect espresso thanks to P.E.P.®. The E6 from JURA wins over even discerning coffee lovers like Roger Federer. To create the perfect espresso, it features a world first: the Pulse Extraction Process (P.E.P.®). It also prepares coffee and cappuccino to professional barista standard.

The self-explanatory operating concept with TFT display makes the machine beautifully simple to use. The water tank and bean container are easily accessible from the front, while the Intelligent Water System (I.W.S.®) detects the filter automatically. JURA – If you love coffee. www.jura.com

AR HOME CAFÉ

De’Longhi Dedica Premium Pump  Available in four premium metallic matt finishes  Adjustable cappcuinatore for silky smooth milk  Available with a matching stainless steel conical grinder  Conical grinder offers 18 settings

The latest Dedica Pump coffee machine has an adjustable milk froth wand for different milk density required for flat white or cappuccino.

RRP: $429 ($629 when paired with the conical grinder)

De’Longhi: 1800 126 659

Jura J6  13 specialities at the touch of a button  Accentuated rotary switch in blue crystal design  Glass cup grille and chromeplated coffee spout  Intelligent Water System (I.W.S.) automatically detects the filter

RRP: $2,990

Jura: 1300 285 872 Ultimate coffee quality thanks to the AromaG3 grinder and Pulse Extraction Process (P.E.P.).

The TFT display and Rotary Selection take users straight to what they want or the machine can be controlled via a smartphone using the Jura app.

Nespresso Essenza Mini  2.3kg in weight  Most compact Nespresso machine (325 x 205 x 110mm)  Low energy after 3 minutes  Auto power off after 9 minutes of non-use

RRP: $159 ($249 when paired with Nespresso Aeroccino milk frother) Nespresso: 1800 623 033

The most lightweight and compact coffee machine in the Nespresso range, the Essenza Mini is perfect for the coffee lover with limited kitchen space. It is available in two different shapes and a variety of colour options.

28

Appliance Retailer March 2017

PRODUCT GALLERY

BY EMILY BENCIC

AR HOME CAFÉ

Smeg Manual ECF01    

Professional group filter handle Unique frothing nozzle Available in four colours Caters to cups and taller mugs

The latest machine from Smeg enables users to make café quality coffee at home with the ability to utilise both ground coffee and environmentallyfriendly easy serve espresso pods.

RRP: $499

Smeg: 02 8667 4888

Nescafe Dolce Gusto Eclipse

PRODUCT GALLERY

 Automatic open-close functionality  Premium hand-designed brushed effect  Descaling alert  1L integrated water tank

RRP: $349

Nestle: 1800 466 975 A design statement for the benchtop, the transparent tinted touchscreen communicates descaling mode and the push selection offers hot/ cold and start/stop manipulation.

Breville the Oracle BES980BSS  Automatic grinding, dosing, tamping and milk texturing  Dual stainless steel boilers for simultaneous coffee extraction and milk texturing  Triple heat system with PID temperature control  Auto start function  Exclusive membership to Club Oracle for expert advice and complimentary in-home masterclass

RRP: $2,599

Breville: 1300 139 798 With automatic grinding, dosing, tamping and milk texturing, this machine allows users to extract espresso and texture milk simultaneously to go from beans to latte in under one minute.

30

Appliance Retailer March 2017

BREAKFAST AT STEPHANIE’S

SMAS17015

THE GLAMOUR AND TASTE OF THE WORLD’S BEST COFFEE NOW AT YOUR FINGERTIPS

AR HOME CAFÉ

Cashbacks, bonus gifts and rebates to sweeten the sale PROMOTIONS

BY EMILY BENCIC

NESPRESSO

DE’LONGHI

SMEG

BREVILLE

MIELE

JURA

Nespresso will be launching a hybrid offer that includes up to $95 coffee credit or up to $70 cashback on selected coffee machine ranges. The offer will run from 21 March to 21 May, 2017. Nespresso will also run other promotions throughout the year during key gift giving periods, with details to be confirmed at a later date.

Breville will run its coffee bean promotion with a local roaster.

Consumers purchasing selected Breville coffee machines from 1 April to 21 May, 2017 can redeem three months of free coffee beans, valued at $149. The promotion will be supported by in-store point-of-sale material.

32

Appliance Retailer March 2017

From 15 March to 15 May, 2017, consumers can receive a cashback up to the value of $250 when they purchase selected De’Longhi fully automatic coffee machines and the chance to win one of 10 gifts valued at $500. The baristaless café will also make a return at this year’s Melbourne International Coffee Expo (MICE).

Miele’s kitchen appliance package rebate offer allows consumers to claim 5% off their total purchase price, as long as the order includes at least three Miele kitchen appliances, including coffee machines, to the minimum order value of $7,500. This offer is available on a permanent basis.

With the purchase of a Smeg coffee machine between 1 March and 30 May, 2017, consumers will receive a coffee pack gift that includes two Tramontina double walled espresso glasses with stainless steel stirrers, a stainless steel milk frothing jug, a milk temperature gauge and a 250 gram Vittoria ground coffee pack.

With the purchase of any Jura fully automatic coffee machine from 16 April to 28 May, 2017, consumers will receive a bonus coffee gift pack via redemption, which includes an automatic milk frother, latte macchiato spoons and glasses, milk chocolate flakes and a Jura recipe book.

AR HOME CAFÉ

FROM THE FLOOR

Jackie Moses from David Barke Appliances

BY EMILY BENCIC

T

he coffee category is a strong performer for David Barke Appliances and sales manager for coffee, Jackie Moses does not foresee a slowdown in sales; rather an upturn for the years to come as Australians love for their caffeine hit and café culture continues.

“Customers continue to search for that perfect cup of coffee they get at their local barista. Quality has definitely become the most important factor when purchasing a machine,” she explained.

“It is not unusual for consumers to come into our store with a price point in mind, but once asked about the household size, how many cups are consumed per day and what the favourite coffee type is, that they end up spending more than their budget,” she continued.

Moses has witnessed a shift from pods and fully automatics to manual

34

Appliance Retailer March 2017

machines, as they offer “a more handson experience, are more versatile, and give users more control”.

“It is very important to inform customers on the features and benefits of different machines and educate them on how to operate various functions, including steaming the milk and cleaning the machine. We don’t want our customers to get home with their machine and be disappointed,” she said.

In order to do this, David Barke Appliances performs in-store demonstrations on featured coffee machines. “Not only does this teach customers about the machine, but using fresh beans produces a beautiful aroma and more inviting atmosphere for the store,” Moses noted.

When asked about key players in the category, Nespresso was hands-down the retailer’s bestselling brand thanks to its “strong advertising campaign, regular

QUALITY HAS DEFINITELY BECOME THE MOST

IMPORTANT FACTOR WHEN PURCHASING A MACHINE.

cashback promotions, service support and exclusive Nespresso Club membership”. However, the Breville Oracle and Sunbeam EM7100 have also been successful performers and are a personal favourite for Moses. “These two machines provide everything at your fi ngertips, offer a great taste, thick crema, and look amazing on the benchtop,” she said.

David Barke Appliances, formerly David Barke Retravision, is located in Rosebud, Victoria, approximately 90km south of Melbourne. The retailer has been servicing the Mornington Peninsula for over 25 years. AR

FEATURE

MOTHER’S DAY

OUTLOOK | TRENDS | RANGES | PRODUCT GALLERY | FROM THE FLOOR | PROMOTIONS

AR MOTHER‘S DAY

OUTLOOK

The word from the bench is all about time-saving features

BY KYMBERLY MARTIN

T

he food preparation category (comprising of kitchen machines, mixers, food processors, choppers and liquidisers) as a whole is in decline. However, kitchen machines and hand mixers are bucking the trend with an increase in both value and volume in 2016. The sandwich press category also continued its healthy sales rise, growing 7% in 2016 to $16.5 million, according to GfK.

Mother’s Day, traditionally one of the biggest retail periods on the small appliance calendar, now has some serious competition from outside the industry and everyone is vying for the same consumer dollar, according to Smeg national account manager, Arthur Banbas.

Mother’s Day is a key selling period for all consumer brands in the small appliance space, Tefal senior brand manager Marianne Arenas told AR, with each brand wanting to leverage this key buying time.

Hand blenders are also back into growth after years of declining sales and experienced 10% growth per month in Q4 2016. Consumers are trading up into the +$150 segment in search of versatile options with multiple attachments, according to Kenwood/ Braun category manager, food preparation, Marcus Lo Russo. There is also demand for equipment to help consumers achieve the cooking results seen on TV and online which is where kitchen machines and attachments come in, Lo Russo said. AR

Body and Style •

TRENDS

Keen cooks continue to be inspired by cooking shows

W

ith the kitchen now fi rmly established as the focal point of the modern home, Smeg has positioned its brand to provide the complete kitchen solution.

“Smeg recognises that consumers place equal importance on style and colour as that of innovation and efficiency,” Arthur Banbas said. “The exciting part of this journey is that

consistent with key user groups described as: “passionate providers, creative connoisseurs and competent convenience cravers,” Tefal senior brand manager, Marianne Arenas noted. “Consumers appear to be more time-poor although still want to eat healthy food.” Multi-cooker category sales continue on a positive trend with pressure multi-cookers delivering the

Stacey Pogorecki – Morphy Richards.

“Smeg recognises that consumers place equal importance on style and colour as that of innovation and efficiency.”

Arthur Banbas – Smeg.

Arthur Banbas – Smeg.

there are a number of new products being developed to further enhance the range and help consumers customise their kitchens in the style and colour of their choice. There are many colours available in small appliances but Smeg's colour range is absolutely true to the appliances' vintage roots and the colours are bang on-trend in terms of interiors.”

Research conducted by Newslife Media for Groupe SEB indicates that consumer trends remain

highest growth for the category. “For Tefal, innovation and performance is at the forefront of product development.”

Arenas said Tefal will continue to support its innovative product portfolio for Mother’s Day 2017.

Australia is a nation of foodies, and this category continues to grow year-

Sharon Lenzner – Breville.

SMAS17014

Power and Torque

on-year with the influence of cooking shows, according to De’Longhi.

Consumers want to replicate the gourmet cooking experience in their home, with minimal effort. With this, comes the increasing popularity of multi-cooking, one-pot cooking machines, and other versatile benchtop appliances that can offer a variety of applications. De’Longhi assistant category manager, Ricel Bernado said, “If there is a health aspect to the appliance, then it becomes even more relevant, as the mega trend of health and wellbeing continues to boom.” Two trends are in play when it comes to the consumer appetite for premium breakfast ranges – health and wellbeing and ‘brinner – breakfast

AR MOTHER‘S DAY served as dinner’. “This trend has been largely responsible for the growth in digital kettles as consumers have a greater consumption for herbal teas.

Artisan bread is a staple for most ‘brinner’ creations and mostly require a long slot toaster and this is where I see a growth opportunity in the toaster category for 2017,” she said.

Breville has observed that “kitchen storage is becoming a commodity as apartment living reaches record levels. Versatile products such as slow/pressure cookers, mini-ovens and food processors are ideal for smaller kitchens,” business manager for cooking and food preparation,

Mathew Kiley – ProAppliances.

Sharon Lenzner said. Australia’s passion for making homemade healthy soups from scratch is evident when it comes to this category which grew by more than 233% in the last quarter of 2017, according to Lenzner. “The development of this category has made preparing preservative-free soups and baby foods quick and simple.” In contrast, the $17 million frypan market is in decline due to lack of innovation and product differentiation.

Households looking for easy midweek meal solutions is a trend seen by Sunbeam for 2017. “The multi-cooker market has already started to explode as consumers continue to search for the ideal product that can ‘do it all for me’,” product manager for cooking and food preservation, Katie Cannaby

Marcus Lo Russo – Kenwood.

38

Appliance Retailer March 2017

Nicolas Cauzac – Panasonic.

said. “Colour and up-to-date styling has been, and will continue to be, a key driver in the breakfast category,” product manager for breakfast and cooking, Nicole Norton added.

“Purchasing on-trend styled and coloured kettles and toasters are a simple and cost-effective method of updating the kitchen. Metal inspired palettes are tipped to be one of the main kitchen colour trends for 2017,” she said

“The multi-cooker market has started to explode as consumers search for the ideal product that can ‘do it all’.”

Katie Cannaby – Sunbeam.

Spiralizers are defi nitely a new trend presenting an opportunity for consumers, Morphy Richards product marketing coordinator Stacey Pogorecki said. “It innovates how fruit and vegetables are presented with new creations such as spiral salads and desserts. Scandinavian styling was also a big trend for us in 2016. We launched a new breakfast range, featuring wood trim and soft matte and gloss fi nishes in the minimalist Aspect design to give a full Scandinavian style range. Slow cookers are also expected to trend upwards leading into autumn.”

ProAppliances national sales manager, Mathew Kiley said increasing numbers of Mother’s Day shoppers are purchasing more untraditional gifts, opting for functional benchtop appliances. “We are seeing a trend that seems to be growing year-on-year from traditional products towards appliances that bring professional cooking methods into the home

kitchen.” He said sous vide – French for cooking ‘under vacuum’ is an example of this, replicating restaurant quality food within a domestic setting.

The bullet blender fad is well and truly over, according to Kenwood category manager for food preparation, Marcus Lo Russo. “Reaching full penetration at approximately 91-92%, the market is reverting to classic food preparation items, mainly hand blenders and high performance bench blenders, both of which have returned to growth,” he told AR. Russo added that consumers have moved on from the narrow “convenience nutrition” as hand and bench blenders continue to deliver for consumers who want a more versatile solution. “There was also a kitchen machine mini-boom in Q4 as consumers become more interested in cooking from scratch at home.”

The food preparation market is performing strongly as the popularity of cooking shows fuels the number of food enthusiasts and amateur chefs, is the comment from Panasonic product marketing manager for microwaves, Nicolas Cauzac. “Consumers are interested in appliances which are functional, versatile and user friendly.

They are seeking products which reduce food preparation time and have intelligent functions and features.

Additionally, appliances which make healthy eating convenient and simple are in demand.”

Jessica Dinh – GAF.

Once seen as an old fashioned cooking accessory, in more recent times the humble pressure cooker has made a comeback to the family kitchen.

So much so that they are now again a popular part of the small appliance range, GAF marketing assistant, Jessica Dinh said. “By investing in a pressure cooker, not only do these make deliciously comforting food, but also drastically cut down cooking times.” AR

Body and STyle.

Looking after yourself always begins with choosing the finest ingredients.

SMAS17013

AR MOTHER‘S DAY RANGES

BE PREPARED: big features come in small packages

S

meg continues to build on its multi-award winning collection of retro-style small appliances, designed in collaboration with Italian architects and designers. Its range of stand mixers, toasters, kettles and blenders has a new addition, a Slicer Grater attachment for the Smeg Stand Mixer. Moulded from premium foodsafe plastic it has a safety grip, making it quick and easy to add and remove drums. The shape of the drums is an integral part of the unique action of this attachment as it ensures all ingredients fall directly into a bowl, minimising mess. Another recent release is the Multi-Food Grinder attachment (SMMG01) for grinding and mincing a variety of ingredients. It features three dishwasher safe stainless steel grinding discs, made from foodsafe aluminium alloy. The style of the Smeg appliances, designed by Italy’s Matteo Bazzicalupo and Raffaella Mangiarotti has set the benchmark in terms of design and aesthetics.

At Tefal, products such as steam generators, OptiGrill+ and Cook4Me are innovative products that not only provide second-to-none performance but also smart technology to make life easy. Tefal’s OptiGrill+ and Cook4Me support the home cook to feel like a chef at the touch of a button. Preprogrammed settings allow for an easy and user-friendly experience which takes the stress out of cooking meals.

Cook4Me was advertised during 2016 and demonstrated the functionality of patented technology and intuitive ease of use which delivered on many key user groups needs and desires.

The latest appliance, the Double Force food processor (DO826; RRP: 40

Appliance Retailer March 2017

BY KYMBERLY MARTIN Smeg Slicer Grater attachment.

Tefal Cook4Me. De’Longhi Multicuisine FH1396.

Breville the Perfect Press BSG600BSS.

$549.95) comes with nine attachments for a variety of functions and features a unique intuitive auto-pilot interface.

The De’Longhi MultiCuisine FH1396 is an innovative cooking appliance combining the benefits of a low-oil fryer and a multi-cooker that can grill, fry, roast and bake more than 350 recipes. It features the Surround Heating System (SHS), a unique technology combining upper and lower elements together with the fan for hot air distribution. It allows consumers to use the product as an oven, a saucepan with or without automatic stirring, or with the new grill function.

By removing the automatic mixing paddle, users can cook a variety of dishes, from healthier fried foods, grilled meats and fish, and stirfries to pastas, pastries and cakes. De’Longhi is expanding its digital kettle offering across all retail channels in 2017.

For Mother’s Day 2017, Breville is reinvigorating the toasted sandwich category with the Perfect Press BSG600BSS (RRP: $129.95). The new look press has a redesigned ‘crush control’ hinge with a spring inside to reduce the weight of the upper plate that significantly reduces the weight pressing on the bread. This means the sandwich is toasted on the outside and light and fluffy inside. The new Steam Zone BFS800BSS (RRP: $299.95) enables home cooks to steam more effectively providing powerful single layer steaming with independent zones. The new Breville Oneº Precision Poacher BEF800SIL (RRP: $199.95) is easy-to-use, lightweight, and cooks at the touch of a button.

Kambrook is releasing four new appliances along with refreshed packaging across its entire range

I N T R O D U C I N G

Your Smart Food Processor.

Double the Options for perfect results.

EASY TO USE

MULTIFUNCTIONAL

PERFECT RESULTS

7 pre-programmed settings deliver automatic adjustment of power and speed for perfect results

Versatility with 9 attachments with up to 31 functions

2 separate motor outputs provide optimal spinning force and speed for each attachment and each task

AR MOTHER‘S DAY in time for Mother’s Day. The Feast (KEF175BLK) is an extra deep banquet frypan which is 24 per cent bigger in capacity than its predecessor; the next generation Soup 2 Simple Soup Maker (KBL620BSS) features an improved design with multifunctional soup maker and blender capabilities; the Safe, Sound & Stylish (KKE625RSE) 1.7L kettle and Precision & Style (KTA265RSE) two-slice toaster have a soft rose fi nish while the stainless steel Purely Perfect (KKE630BSS) 1.7L kettle and Perfect Slice (KTA270BSS) two-slice toaster adds retro style to the kitchen.

Morphy Richards is building on the Total Control worktop cooking range with the 1.6L Soup Maker (RRP: $199.95) as well as expanding its Scandi breakfast range with new on-trend colours. The company is also entering the bread maker category with a 19-program model featuring a fast bake setting with a collapsible kneading blade that reduces the size of the hole in the loaf. A red slow cooker to match the Accents kettle and toaster is another new release for Mother’s Day. Finally, the Spiralizer Express comes with multiple functions such as ribbons and spaghetti cuts.

Sunbeam has reinvented the Crock-Pot with the launch of three new Crock-Pot branded cookers with some unique features such as a hinged lid for serving with one hand.

The CHP450 (RRP: $54.95) with a fi rst-of-its-kind DuraCeramic coated pot can be used to sauté directly onto all stove types, even induction, before slow cooking. The Sous Chef Stir multi cooker (MU3000; RRP: $179) has six pre-set cooking functions and auto stir arm. Two new colours, Sparkling Champagne and Rose Bronze, have been added to the London Collection of kettles and toasters.

ProAppliance’s new offerings include the Aquaport Sous Vide Pro2 for Mother’s Day shoppers looking for a unique benchtop kitchen appliance gift. It simply clips to the side of a pot or container, turning it into a sous vide water bath, offering both compactness and portability. The VacPro commercial vacuum sealer (PROVAC-C1) extends food freshness up to five times longer while the JuicePro Whole Fruit Juicer (PRO-WF-JP-WD) 42

Appliance Retailer March 2017

Kambrook Safe, Sound & Stylish 1.7L Kettle KKE625RSE.

Morphy Richards 1.6L Soup Maker 501020.

ProAppliances Sous Vide Pro2.

Heller Pressure Cooker HPC1000.

features an extra-wide fruit chute without needing to pre-cut, saving preparation time.

This month Kenwood launches the Chef Kitchen Machine range with a new Cooking Chef, Titanium and Elite model, high performance blender, the Blend-Xtreme (BLK900BK, RRP: $699) and the return of the classic kMix collection of food preparation and breakfast products. The kMix collection comes in four colours and comprises a stand mixer, blender, toaster and kettle. The Chef Titanium XL with a 1700W motor is claimed to be the most powerful on the market, maintaining speed and power, even under heavy loads. A new spotlight function illuminates the ingredients for viewing colour, texture and consistency of the mix.

Building on its leading position in the hand blender market, Braun is introducing the MultiQuick 9 hand blender incorporating the first ActiveBlade technology for blending hard foods with considerably less effort while the higher position of the blade inside the bell results in less suction for better control. Three new hand blenders will also hit stores in March, comprising the MQ3025, MQ3045 and MQ9087. The new MultiQuick 3 features the PowerBell Plus blending shaft with an extra milling blade. This innovative additional cutting area delivers more cutting per rotation for smoother blending of all types of ingredients for faster and more efficient results and processing large pieces of food with less effort.

The latest Panasonic rice cooker has 13 menu options that cover a range of rice varieties including jasmine, brown and sticky rice. It can also cook favourites such as soups, porridges and dumplings. The Panasonic bread maker features a sleek stainless steel design, and 33 different baking and dough modes with new additions including rustic sourdough bread.

The hero product at GAF is the 1000-watt Heller HPC1000 pressure cooker, that the company said “takes the pressure off cooking”. Key features include an automatic control panel and digital display, carry handle, time delay function and multi-function options with a dishwasher safe stainless steel inner pot. AR

Smeg Multi-Food Grinder (SMMG01)  Grinds and minces a variety of ingredients  Choice of fine, medium and coarse grinds  Three stainless steel grinding discs  Feeder wand and sausage stuffer with kebbe option

RRP:

A versatile attachment for the award-winning Smeg Stand Mixer ups the ante when it comes to performance for grinding and mincing food, making it easier to prepare hand-made, healthy dishes.

$139

Smeg: 02 8867 4888

Tefal Cook4Me Pressure Cooker (CY7018)  Five settings include pressure cook/ browning/reheat/steam/keep warm  Cooks by itself until ready then switches to keep warm mode  24-hour delay start/manual mode  40 individual ingredient modes

RRP: $399.95

Groupe SEB: 02 9748 7944 With over 85 built-in recipes this intelligent multicooker will cook 65% of meals under 12 minutes at the press of a button on its easy-to-use LCD control panel, reducing time spent in the kitchen.

PRODUCT GALLERY

BY KYMBERLY MARTIN

Braun MultiQuick9 Hand Blender (MQ9087x)  ActiveBlade technology for faster blending  PowerBell Plus with an extended cutting area  Smart Speed for intuitive setting control  1000W motor

RRP: $249

De’Longhi: 1800 126 659 Featuring ground breaking technology this new hand blender has been designed to blend even the hardest of foods with almost half the effort, resulting in not just faster prep time but improved blending control.

www.applianceretailer.com.au

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AR MOTHER‘S DAY PROMOTIONS

Betta Home Living Toowoomba store owner, Chris Kemp.

Smeg is offering a bonus multi-food grinder with the purchase of its stand mixer, along with a $150 cashback via redemption. Both offers run from 1 March until 30 May, 2017.

FROM THE FLOOR

Kenwood is offering up to three bonus attachments with its Kenwood Chef range, including a blender, food processor, pasta roller, food mincer and frozen dessert maker.

Available from 15 March to 15 May, 2017.

Breville is offering the chance to win a Luxe Collection Kitchen Pack valued at $2,000 with the purchase of a Breville product over $100, from 1 April to 31 May, 2017.

Groupe SEB will be investing over $1 million on ATL activity across both TV and digital activation for core hero categories.

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Appliance Retailer March 2017

Chris Kemp from Betta Home Living

BY KYMBERLY MARTIN

M

other’s Day is a big event for this country Queensland retailer, and an opportunity for mothers to “be spoilt and pampered”.

The store, which is located at Toowoomba on the Darling Downs, sells a lot of small appliances like mixers, slicers and coffee machines through to pampering products such as foot spas and massagers, new owner Chris Kemp said.

It’s the trendy bench mixers from Sunbeam, Smeg and Breville with their funky colours that he believes gives added appeal to the benchtop category, especially for Mother’s Day. “Their ability is great and they look good and snazzy. Multicookers with built-in menus and air fryers have been hugely popular too.

Air fryers have become a heathy alternative to deep fry cooking while speed is a key feature when it comes to multi-cookers.”

He said the health trend is going strong and most of the cooking and food preparation appliances carry smart features for maximum ease of use and convenience.

Mother’s Day will be supported with a store catalogue, bonuses and redemptions from suppliers and Betta Home Living. “We do our own bonus bundles that offer a complete benchtop appliance solution for the customer.

“Without doubt promotions help to move sales in this category. A good bonus or incentive is always a positive to close a sale,” he said. “We put a lot of emphasis on this being a ‘spoiling time for mothers’, because it’s a great callout and a perfect opportunity for purchasing small appliances.”

Kemp said business for Mother’s Day remains steady year-on-year and the top sellers usually follow current trends. “There is so much choice for the customer. They have product with colour variations that are carried through to the kettle, toaster, blender and coffee machine, so the customer ends up with a series of matching appliances for the benchtop.

“We are entering a quiet time of the year in February/March, when there is a lull following Christmas and the New Year. We have just come through our busiest trading period and Mother’s Day is the next biggest event on the calendar for us.” AR

PERSONAL CARE AR

Consumers want to perform professional services at home

BY EMILY BENCIC

P

anasonic will be focusing on its oral care offering this Mother’s Day as product marketing manager for personal care and microwaves, Nicolas Cauzac, witnesses a growing interest in water and air flossing systems.

“These systems let consumers enjoy a dentist-style clean at home as these are both thorough and gentle and can help to clean those spots that might be difficult to reach with a toothbrush or dental floss. The flosser pressure settings can be adjusted to personal teeth and gum sensitivities to avoid irritation, while still cleaning effectively,” he said.

Spectrum Brands marketing manager, Jo Clark believes Mother’s Day is a key gift giving period that drives sales in the personal care category.

“We continue to see strong growth in traditional products such as hair dryers and straighteners, in addition to products that deliver salon results and convenience in the comfort of the home. We have undertaken various research to better understand consumer needs, purchase triggers and on shelf impact,” she said.

Mother’s Day is the perfect opportunity to showcase quality, athome personal care devices that are both desirable and practical, according to HoMedics senior business development manager, Krishna Oredsson.

“We are seeing traditional products evolve to encompass more style, ontrend fashion elements. Consumers are more willing to have products on display; therefore aesthetics are as important as product functionality.

There is also strong demand for multipurpose products,” she said.

Oral-B will be using Mother’s Day as an opportunity to sell pink electric toothbrush models, specifically designed for the female consumer.

“More consumers are embracing new technology in the oral care category that helps them save time and be more efficient or effective. For example, with the Oral-B Genius, users receive instant feedback on how they are brushing, including guidance on pressure applied and brushing

TRENDS duration,” Procter & Gamble ANZ country category leader for oral care, Anna Lam said.

Beurer personal care, health and wellbeing products continue to extend across new categories including beauty and air treatment to cater to the growing trend of at-home solutions.

“As consumers become more aware of the breadth of products available for use in the privacy, comfort and convenience of their home there is greater acceptance of products for home use. The professional salon environment continues to educate consumers on what is available and how it is best used,” FitZone director Maria Russo said.

“While the professional solution continues to attract a loyal following there is also the consumer looking to closely replicate the experience found in salons in a more convenient, private and cost effective manner,” she added. AR

HAIR CARE AND FACIAL CLEANERS LEAD THE PACK

OUTLOOK

The personal care category, defined by dental care, male grooming, female shavers, hair dryers and stylers, massagers and personal scales within GfK data, recorded a 2% year-on-year increase in value but 5% drop in unit terms. The star performers of the category were hair dryers with a 49% increase in value and 8% increase in volume, according to GfK. Euromonitor recorded a 2.4% increase in volume and 5.5% increase in value for the personal care category for 2016. Senior research analyst, Hianyang Chan recognised electrical facial cleaners as a popular new product category.

"It first gained prominence in the US in 2010 and the sub-category exploded in popularity in Australia between 2011 and 2016 with an impressive retail volume compounded annual growth rate (CAGR) of 136% over the review period.

"Electric facial cleaners come with an assortment of attachments for various uses and this appealed to both female consumers and a slow but increasing group of male consumers.

Furthermore, increased marketing and distribution allowed the category to reach a larger consumer base in Australia.," he said. AR

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AR PERSONAL CARE RANGES

Toothbrushes, hair dryers, straighteners and more

Dyson SuperSonic hair dryer.

BY EMILY BENCIC

T Braun Silk-epil 9 SkinSpa.

BRAUN SILK-EPIL 9 SKINSPA HAS A NEW DEEP BODY MASSAGE PAD TO HELP

IMPROVE SKIN APPEARANCE, STIMULATE BLOOD

CIRCULATION AND ADAPT TO BODY CONTOURS.

Oral-B PRO 500 power toothbrush.

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Appliance Retailer March 2017

he Panasonic portable compact flosser (EWDJ10) creates rapid, targeted jets of water to comfortably and thoroughly remove food particles from between gums and teeth. It is gentle and effective with a two-speed pulse for everyday cleaning and sensitive gums. The flosser also has a collapsible design with the nozzle and unit fitting inside the water tank.

The Dyson Supersonic hair dryer is powered by the patented Dyson digital motor V9, which is eight times faster than other hair dryer motors and half the weight. It also has intelligent heat control to ensure hair is not exposed to excessive temperature. Using Dyson’s patented Air Multiplier technology, a focused jet of air is created, angled at 20 degrees for controlled, precise drying and styling.

Remington is highlighting its ProLuxe salon straightener that features intelligent PROheat sensor technology – an additional sensor that ensures consistent heat is delivered to achieve 47% straighter hair in one pass.

It has been styled with on-trend rose gold accents on a matte black fi nish, backed with a five year warranty.

Braun has upgraded its Silk-epil 9 SkinSpa due to be launched in March. The new deep body massage pad has been designed to help improve skin appearance, stimulate blood circulation, and adapt to body contours, thanks to 60 soft silicon tips.

Wider, longer and deeper tweezers have been included to increase the feeding and plucking performance, whilst the curved geometry delivers closer skin contact. Wet and dry technology means that the Braun Silk-

epil 9 SkinSpa is water tight up to five metres so it can be used in the bath and shower.

New pink Oral-B PRO 1000 and Oral-B PRO 500 power toothbrushes feature CrossAction toothbrush heads, inspired by professional cleaning tools to deliver a superior clean compared to a regular manual toothbrush. Set at a 16-degree angle for tooth-by-tooth brushing, the bristles lift and sweep away 100% more plaque than a regular manual toothbrush. Each brush comes with a rechargeable toothbrush handle, charging station, travel case, one CrossAction toothbrush head, and two-year warranty.

FitZone wants consumers to pamper their mums this Mother’s Day with the FWM45 massage foot warmer.

Heat and massage functions can operate independently of each other.

There are two temperature settings and two massage levels (comforting massage and refreshing massage). The removable teddy plush fabric is hand washable and the massage foot warmer comes with a three year warranty.

The recently launched Curl Secret Multi Curl from VS Sassoon features two removable and interchangeable heads for use on thick or thin hair to create tight, medium or loose curls, choosing from left, right or alternate rotation. The new ionic ceramic curl chamber protects the hair and reduces frizz for silky shiny curls.

The Radiance Microdermabrasion from HoMedics guarantees a safe and gentle treatment complete with two diamond tips for normal and sensitive skin. The product has been clinically tested, has four level settings and a replacement cartridge. It also boasts a convenient cordless design. AR

Panasonic Portable Compact Flosser (EW-DJ10)  Compact and portable  Two-speed water intensity settings; soft and normal mode  100% waterproof, washable for hygienic maintenance  Suitable for sensitive gums

RRP: $89.95

Panasonic: 132 600 The flosser creates rapid, targeted jets of water to comfortably and thoroughly remove food particles from between gums and teeth. It has a collapsible design with the nozzle and unit fitting inside the water tank.

Beurer Massage Foot Warmer (FWM45)  Two temperature settings  Two massage levels  Removable, hand washable teddy plush fabric  Integrated heating element with temperature control

PRODUCT GALLERY

BY EMILY BENCIC

RRP: $89.95

FitZone: (02) 9451 0333 Provides softness and warmth for feet while they are being comfortably massaged with the ability to operate the heat and massage functions independently of one another. It is also suitable for larger feet.

Ionic conditioning steam infuses hair with moisture and protects it whilst achieving ultra-straight results with enhanced shine and smoothness.

VS Sassoon Goddess Ultimate Steam Straightener (VSP9500A)  On/Off steam function  Multiple heat settings from 170 degrees to 230 degrees Celsius  Advanced ceramic plates  Worldwide voltage

RRP: $139.95

Conair: 1800 650 263

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47

AR NEW PRODUCTS

Tefal Double Force Food Processor DO826

The smart food processor with an array of nine attachments and over 30 functions, it boasts two motor outputs and seven pre-set programs. It has a smart and intuitive auto-pilot interface, 1000 watt motor, two speeds – low speed for chopping and high speed for blending and locking indicator. The food processor is also capable of grating, mincing, whisking, kneading and can be used to create sauce. It includes an emulsifying disc, spatula and storage basket with a stainless steel bowl as an optional accessory.

RRP: $549.95

Groupe SEB: 1300 307 824

Kenwood Chef Titanium XL KVL8000S

The Chef Titanium XL exceeds expectations with a 1700 watt motor, making it the most powerful on the market, maintaining speed and power, even under heavy loads. From perfectly structured bread, thanks to a best-in-category dough hook, to extra-tall soufflés made with a folding tool, or pasta with a smooth consistency, Chef Titanium’s SystemPro bowl tools will help users master the craft with ease. The new spotlight function lights up ingredients to better see colour, texture and consistency to ensure better results. It also comes with a 10 year warranty.

RRP: $1,299

De’Longhi: 1800 126 659

The VacPro Commercial Vacuum Sealer PRO-VAC-C1

Designed for heavy household use, the newest addition to the VacPro range extends food freshness up to five times longer than conventional methods.

Its dual pump allows it to work continuously without the need to wait in-between seals. The kit includes seven bonus accessories, including two canisters, a marinate bowl, an accessory hose and three vacuum rolls. The vacuum sealing replacement roll packs (PRO-VAC-R28 and PRO-VAC-R22) have now been increased from two rolls to three rolls in a pack for extra value.

RRP: $399

Pro Appliances: 1300 764 325

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Appliance Retailer March 2017

Sunbeam Crock Pot Lift & Serve CHP450

Sunbeam is challenging the traditional view of multi/ slow cookers with the launch of three new Crock-Pot branded cookers. Doing away with traditional dishes such as casseroles and stews, now users can make sticky BBQ ribs, Asian chicken salads and char Sui pork. Every Crock-Pot includes a four week meal plan with easy ‘prep, set and forget’ recipes which means dinner is sorted at breakfast time. Other features include a hinged lid, ideal for one handed serving and the DuraCeramic coated pot which can be used to sauté directly onto all stove types, even induction, before slow cooking – the first of its kind.

RRP: $4,999 RRP: $54.95 Eurolinx: 1300 694 583

Sunbeam: 1300 881 861

Breville One° Precision Poacher BEF800SIL

The perfect multi-cooker for the home chef, the poacher is easy-to-use, lightweight, and allows users to cook perfectly with the touch of a button. Utilising precise temperature control with an integrated probe, users can achieve all types of eggs from poached to soft-boiled. It can also be used for a variety of other dishes including confit duck, poached chicken, sous vide salmon, butter-poached prawns, and sauces, among others. The poacher offers six boiled and poached egg capacity.

RRP: $159 $199.95 RRP: Breville:1300 1300363 139391 798 Philips:

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AR RETAIL RULES

POINT OF PURCHASE DRIVER – PERSUASION Norelle Golding from GfK discusses how store staff can influence shoppers to increase spend and average weight of purchase.

TYPES OF PERSUASION SELL

Upsell: buying a larger, more premium or more expensive item than planned, which results in more dollars spent on one item. For example, upgrading the consumer to a bigger screen TV or a more expensive mixer.

Switch sell: getting the shopper to buy a different product, brand or category than they planned, that is more profitable. This occurred in the panel TV category for a number of years, where the actual sell price was lower than what shoppers expected to pay. This can be one of the dangers of incentivising store staff to sell particular products just to shift volume.

Cross sell: suggesting related products or services to a customer who is considering buying something they already know or like. This is the Amazon school of ‘If you like X, you might also like Y’ or ‘people who viewed/bought X also bought Y’.

Incremental sell: getting an additional sale to the one the shopper planned to make. Incremental sales can be easier when the incremental item is related to the purchase For example, a case to go with a new smartphone.

Brand suppliers may also use their own persuaders or brand ambassadors, where the promoters are less about sampling and more about providing specialist information about the product.

something specific or their ‘usual’.

More difficult to switch sell, but a possible opportunity for cross sell.

• Researching trips: for higher involvement categories shoppers may be in-store to research rather than to buy. Aside from closing the deal to get conversion today, this is an opportunity for uptrade and switch sell by informing shoppers about more premium items in the range.

TRIP TYPES AND INFLUENCE

PERSUASION SELLING

Consumers shop for solutions, not products. If the salesperson can ascertain the problem the shopper is looking to solve, then it is easier to sell additional items that form part of that solution.

Ascertaining what trip type a shopper is on and the occasion they’re buying for provides clues as to how best to sell to them. Here are some examples: • Replacement/replenishment trips: harder to influence if the shopper planned down to SKU. It may be harder to uptrade if it’s for a usual or favourite product. With categories purchased less frequently however, such as IT, there are a number of possibilities to uptrade or switch sell.

• Destination/specifi c item trips: this trip type sees customers buy

ABOUT NORRELLE GOLDRING & GFK

• Staff training: identifying which customers to approach about what and when. Don’t try to do everything at once, start with one persuasion sell type and get staff used to that before moving onto the next type.

• Stock: identify categories and products most suitable for each type of ‘sell’ and ensure they are in stock.

Staff can’t sell what’s not there.

• Visibility support: examples include floor displays and counter impulse units; staff t-shirts and badges, and occasion based messaging.

The benefits of persuasion selling include improved sales and margin mix, better stock turn of non-core items and high margin products and making the best use of staff labour. AR

Norrelle Goldring is Shopper Lead APAC at global consumer research and retail datahouse GfK. She has 20 years’ experience in retail research and marketing across manufacturer, retailer and agency roles with companies ranging from Diageo to Coca-Cola to Vodafone Stores. Norrelle helps improve shopping experiences by understanding how and why people buy things. Call Norrelle on 0437 335 686 or email norrelle.goldring@gfk.com.

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Appliance Retailer March 2017

COMPANY INDEX AR COMPANY

PAGE #

AEG ...................................................................................................................14 Aquaport ....................................................................................................38, 42 Bi-Rite Home Appliances...........................................................................12, 13 Bora ..................................................................................................................14 BSH...................................................................................................................15 Braun................................................................................................................46 Breville ....................................................................... 20, 26, 30, 32, 38, 40, 44 Conair .........................................................................................................46, 47 Daikin ...............................................................................................................11 David Barke Appliances ...................................................................................34 De’Longhi.......................... 8, 20, 21, 24, 25, 28, 32, 36, 37, 38, 40, 42, 43, 44 Deloitte .............................................................................................................. 8 Dyson ...............................................................................................................46 e&s ...................................................................................................................10 Electrolux .........................................................................................................11 Euromonitor...............................................................................................20, 45 FitZone ................................................................................................ 45, 46, 47 GAF .............................................................................................................38, 42 GfK....................................................................................................... 20, 36, 45 Glen Dimplex .............................................................................................38, 42 Groupe SEB .............................................................................11, 37, 40, 41, 43 HoMedics ...................................................................................................45, 46 Hong Kong Trade Development Council ........................................................11 IDEA Australia .................................................................................................... 9 ILVE ...................................................................................................................14 Jura .................................................................. 9, 16, 17, 20, 21, 24, 27, 28, 32 Kambrook ........................................................................................................40 Laurastar ............................................................................................................ 8 Miele ............................................................................................. 15, 22, 26, 32 Nespresso .................................................................. 19, 20, 21, 23, 24, 28, 32 Nestle ......................................................................................22, 24, 29, 30, 33 Oral-B .........................................................................................................45, 46 Panasonic ................................................................................38, 42, 45, 46, 47 Sampford IXL ..................................................................................................... 8 Samsung ............................................................................................................ 9 Schweigen .......................................................................................................11 Smeg ....................................... 9, 22, 26, 30, 31, 32, 35, 36, 37, 39, 40, 43, 44 Spectrum Brands .......................................................................................45, 46 Sunbeam....................................................................................... 22, 26, 38, 42 V-ZUG ...............................................................................................................15 Winning Appliances ...................................................................................... 6, 7 Nespresso Essenza Mini.

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