Appliance Retailer February 2018

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EDITORIAL AR Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

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2018 - The year the Smart Home breaks its niche

D

espite the entrance of retail behemoth, Amazon ahead of the all-important Christmas period, the general feel from the retail community has rang positive into the New Year.

Australia Post confirmed a record of more than 37 million parcel deliveries during December in its 209-year history – an increase of almost 20 per cent per day compared to 2016. The postal service confirmed that toys and games accounted for 35 per cent of spend, followed by fashion, homewares and appliances.

As expected, there’s no signs of a slowdown for online shopping for the year ahead but attending CES in Las Vegas confirmed another clear trend for 2018 - a strong commitment to, and confidence in, the smart home and Internet of Things (IoT) concept, driven by artificial intelligence (AI).

Technology research firm, Gartner, recently released a report that endorsed this trend with a major prediction that 80 per cent of smartphones shipped will have on-device AI capabilities by 2022, up from 10 per cent in 2017.

Of particular note was Samsung’s refreshed approach to this year’s CES booth with a focus on lifestyle environments to demonstrate how smart products can make everyday life easier and more seamless, rather than presenting a whole suite of products. In 2014, Samsung acquired SmartThings, US creator of the leading open platform for the smart home and consumer IoT,

which allows consumers to monitor, control and automate their homes from a mobile app. We can expect to see this deal come to life in the Australian market in the future.

The driving force of connectivity also shone through LG’s announcement of its own AI development tool under a new brand, ThinQ, shortly after opening a dedicated AI Lab in South Korea. And for many other brands, Google Assistant was a given for 2018 product ranges, particularly within the television space, as manufacturers push to the more premium end of the market. Chinese TV manufacturer, TCL will launch its first QLED TV – an 85-inch model that carries a hefty $19,999 price tag.

Although not new, the smart home has been a relatively niche market for most Australian retailers, but this is set to change with the array of connected devices that will arrive into stores within a matter of months. Despite the excitement this brings, the industry will need to rise to the challenge and understand how to best communicate the benefits of this technology to facilitate its growth potential.

Here’s to a buoyant and dynamic 2018. As is often said in this industry, the only constant is change.

Deputy Editor Emily Bencic

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18

34 Better Everyday

[ON THE COVER]

DISTINCTIVE STYLE, QUALITY AND INNOVATION De'Longhi has a long history of designing and engineering finely crafted heaters with distinctive Italian style, quality and innovation.

Investment into research and development gives De’Longhi the leading edge to create unique products which result in greater efficiencies to enhance comfort in the family home. Reducing energy consumption has become an important aspect when looking for a heater which is why features such as the Eco Function, ceramic elements and timers have been incorporated into the range. Designed to suit any décor and room type, the 2018 De’Longhi range delivers on quality, performance and energy savings.

It offers consumers a choice on the ideal heating system for their needs.

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Appliance Retailer February 2018

42

VOLUME 24 / ISSUE #1

IN THIS ISSUE

16

Radio Rentals SA sets sights on expansion

As it rolls out stores in NSW

24 EDITORS NOTE

03

The year of the Smart Home

CES announcements show clear trend for 2018

NEWS

18

CES 2018 Report

Key innovations set to roll out from major suppliers

HEATING FEATURE

24

An outlook on the category

The heat is on – to reverse cycle air-conditioning

25

Key trends in the market

Energy usage is the order of the day for consumers

06

28

Ensures business as usual; Re-enters market with new products

32

Glen Dimplex acquires Home Appliances; Changhong unveils new brand name

08

Electrolux introduces new sales team

For home care and small appliances

Latest heaters on the shop floor

Safety features all the go

A closer look at features and benefits

Mitsubishi Heavy Industries Reverse Cycle Air Conditioner, Fujitsu General Multi-System, among others

12

33

New CEO and board director; R&D, sales, operations and more

AIR TREATMENT FEATURE

Godfreys announces leadership changes; Hisense purchases Toshiba TV business

Panasonic Lumix G9 Mirrorless Camera

From a retail perspective

Energy efficiency and Wi-Fi control top of mind

Sunbeam FoodSaver Fresh VS1300

ELECTRIC BLANKETS FEATURE

42

An outlook on the category

Convenience and safety most sought-after

43

Key trends in the market

Heritage and reputation of quality matter the most

34

45

35

47

38

WHAT’S HOT

An outlook on the category

Pollution awareness grows a buoyant market

Key trends in the market

Great potential calls for greater consumer education

Latest air treatment products on the shop floor

It’s all in the filter

40

A closer look at features and benefits

De’Longhi Dehumidifer, Cli-Mate Air Purifier, among others

41

From a retail perspective

An all-year round opportunity

Latest electric blankets on the shop floor

Multi-zone temperatures, fast heat up

A closer look at features and benefits

Onkaparinga Electric Blanket, Jason Electric Blanket, among others

48

Pick of the crop

Sunbeam FoodSaver Fresh, Artusi Beverage Centre and more

FIVE MINUTES WITH

50

Crossmark Australia managing director, Polly Yule

An outlook on 2018, big data and how to survive retail disruption www.applianceretailer.com.au

5

AR NEWS

Glen Dimplex head office in Melbourne

Glen Dimplex acquires Home Appliances The Glen Dimplex Group has acquired the Home Appliances business, effective 1 March, 2018. Currently owned by McPherson’s Limited, Home Appliances is the distributor of Euromaid, Baumatic, IAG, ARC, Lemair and Venini appliances.

Glen Dimplex Australia managing director, David Woodward said, “Our primary focus is on ensuring we maintain and grow the business that both Glen Dimplex and Home Appliances do today and that our

BY EMILY BENCIC

customers are not affected by the change of ownership. Over time we will review our operations but both organisations have a similar model and culture today.”

Woodward highlighted the importance of retaining the key people and strengths that have contributed to Home Appliances successes to date.

“It was immediately obvious to us that there are many great people in this business and we are excited for them to join the overall organisation.

The cornerstone of this acquisition is

the retention of the majority of people.

Given the amount of key staff based in Sydney we are pleased to be able to establish a Glen Dimplex facility in Sydney to complement our existing Melbourne facilities.

“The resulting combination of Home Appliances, Technika and Belling will create a significant entity with the required scale to truly service the Australian market. This is an exciting stage of our continued development in Australia and we are confident that the combined entity will allow us to offer the market a strong and competitive range with great in store service and after sales service. The strength that we now have will allow us to develop a divisional infrastructure to provide appropriate focus to our different categories and become specialists in our respective fields.

“As we transition the Home Appliances business into Glen Dimplex Australia, we are keen to assure customers that it will be business as usual. There has been a huge amount of planning and resource dedicated to this project to ensure that the transition is as smooth as possible and that all customers will continue to enjoy high service standards.”

CHANGHONG UNVEILS NEW BRAND NAME

BY EMILY BENCIC

Local and international Changhong executives were host to a group of media and retailers to unveil its new brand, CHiQ. The CH component represents Changhong and the IQ component represents intelligence.

The range of intelligent televisions, refrigerators and chest freezers is currently being rolled out to retail stores and offers a three-year warranty.

Commenting on the name change, CHiQ general manager for sales and marketing, David Esler said, “It is a significant time as we register our new brand name. We are exiting Changhong products and re-entering the marketing with the CHiQ brand. Our first products are being delivered to the market right now 6

Appliance Retailer February 2018

L to R: David Esler (CHiQ), Darwin Huang (Sichuan Changhong) and James Wu (Changhong International)

after a changeover period throughout December and January to CHiQ branded products.

“We value quality as the number one concern. We have a strong track record with quality with very low failure rates. Another factor aside from quality is performance. Televisions need to have good picture and easy-to-use functionality.

Our other objective is best-in-class value.

“In the past, we have worked with more regional and country retail

stores and having a quality product is vital. We successfully launched into stores including Betta Home Living, Bi-Rite Home Appliances and Leading Appliances and we have won supplier awards with these groups.

“Unfortunately, Changhong did not cut it in the city area; hence, the brand name change. We would like to get more national retailers on board so to do that, we needed to change the name.

“It is a new era and platform.”

Midea opens local business unit, updates distribution strategy

BY EMILY BENCIC

Midea Kitchen Appliance Division (KAD) has confirmed important changes to its distribution strategy for the Australian market. Midea Home Appliances has opened an Australian business unit and will distribute the Midea brand directly to select Australian retail partners.

Since 2015, Midea kitchen appliances have been distributed by Bestlink International, which will continue as an account customer of Midea Home Appliances supplying agreed plumbing and commercial accounts.

The local subsidiary is headed by former Fisher & Paykel national business manager for cooking, Mark Rains, in the role of sales director. He is joined by Electrolux stalwart, Vince Maddafri as national

sales manager and former GE Finance lead accounting manager, Katie Gu as finance manager. The company is currently recruiting to fill marketing and supply chain positions with further roles to be added in the future.

“We recognise that Bestlink managing director Henry Chang and his team have a strong presence in the plumbing and commercial channels.

We will continue to support Bestlink to further develop these channels as we grow stronger Midea partnerships in the retail sales channel,” Rains said.

“New product innovation plays an important role in Midea’s growth plans and differentiating ourselves from the many European brand competitors.

We also aim to connect with Australasian consumers who recognise

2nds World restructures management team 2nds World has announced a restructure within its management team with two new appointments. Denis Harvey has been welcomed as merchandise consultant and Karl Holdsworth as retail sales manager for NSW and Victoria. They will both report to general manager, Allen Garb.

2nds World managing director, Peter Hammerman said, “As with all growing successful businesses, we recognise the need to adapt and change.

It is a requirement to embrace change and continually evolve and look to the future. With this in mind, we have restructured our management team to fit the new retail landscape.”

Harvey spent over 15 years with The Good Guys in various roles, initially as advertising manager and more recently as national category manager white goods and business manager home appliances. He will work with the buying team to focus on major suppliers, T2 opportunities and commercial pricing.

“We are very excited that Denis has accepted the position as he brings vast experience to the role. Denis replaces

Left: Head of Midea, Mark Rains Above: Vince Maddafri and Mark Rains at Midea HQ

the global strength of the Midea brand and who seek appliances to help them create modern Australian and multicultural influenced meals. Several models from Midea’s domestic Chinese range will also be adapted to suit the needs of Australian consumers.

“The Midea brand is globally recognised as an appliance powerhouse and we are currently in discussions with potential retail partners. Our first containers have landed and we are now ready for a strong start to the New Year,” he continued.

BY EMILY BENCIC

for his attention to detail and will bring extensive retail experience and disciplines to 2nds World. He will be a huge asset to our group in this newly created position.”

2nds World has also formed a steering committee, headed by Jakob Naumann, Dragi Kozarovski and Jai Narayan. “This team will see us through a number of critical stages of implementation, training and inevitable disruption to the business. In order to free up his time for this critical role, Dragi has moved away from his current position relating to store operations. He will continue to head up the buying team, company logistics, human resources, special projects and services.

Both Jakob and Jai will continue with all current activities, in addition to their role in CRMS. “I am very excited with the new structure and convinced that we are now better than ever L to R: Allen Garb, Dragi Kozarovski, Denis Harvey prepared for our future,” and Peter Hammerman Hammerman added.

Alex Mackenzie who has taken a new job with Qantas. Although only with us a short time, Alex has been a wonderful employee and we wish him well in his new role.

Holdsworth has 16 years of retail experience also with The Good Guys, mostly as store proprietor, and more recently as a consultant. In his new role, he will be based in Auburn and will oversee the appointment of a new store manager as well as taking responsibility for all stores, managers, staff, merchandising and retail processes.

“Karl was involved at The Good Guys in the early days both at a store and state level and is known

www.applianceretailer.com.au

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AR NEWS

ELECTROLUX APPOINTS HOME CARE, SDA SALES TEAM

1.

BY EMILY BENCIC

Electrolux has appointed a new national sales team for home care and small domestic appliances, headed by general manager, Julian Huitfeldt and supported by recently appointed marketing manager, Jodi Snyman.

Huitfeldt joined Electrolux floorcare in Melbourne in 2004, before working in the global head office in Stockholm in business development. His role as general manager for the past 12 months has seen him move into the Sydney head office, reporting to Electrolux Asia Pacific small appliances senior vice president and managing director, Ramon Sarriego-Billar, who is based in Singapore.

Snyman has been with Electrolux for seven years and has held various marketing and product management roles with Electrolux in South Africa, and more recently Sweden. She will support the sales team and drive the marketing activities for upcoming product launches.

“We have spent time and energy assembling a focused and passionate sales team that are ready to help our trade partners grow their floorcare business with Electrolux in 2018. Our priority is to take real ownership of the floorcare category and over-deliver on our trade partner’s expectations. We are open for business and excited about what we can achieve as a team, and with our trade partners,” Huitfeldt said.

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Appliance Retailer February 2018

2/ VIC sales team Jessica Damian (Account Manager) and David Mundy (Senior Account Manager) 3/ WA sales team Emma Brown (Account Manager) and Alana Kessell (Senior Account Manager) 4/ SA sales team Tony Weston (Account Manager) 5/ QLD sales team Alex Dosen (National Field Sales Manager), Trish Isaacs (Account Manager), Scott Pattison (Account Manager)

2.

VIC

David Mundy leads the team, after both representing Electrolux with Bradlaw Agencies, and working for The Good Guys in Darwin. Jessica Damian has been with Electrolux home care and SDA for two years, coming across from Harvey Norman. Both David and Jessica bring retailer specific knowhow.

3.

WA

Alana Kessel leads the WA team, having represented Electrolux Major Appliances in sales and administration for over a decade. Emma Brown has joined Alana to complete the WA team, coming from a hands-on Electrolux sales administration background.

SA

Tony Weston has been with Electrolux sales for over two decades both in major and small appliances in SA. He brings a wealth of local market knowledge to the team.

4.

NSW

Kelly Banfield leads the team with almost a decade experience with Electrolux home care and SDA, complemented by Adrian Austin of X-Sell agencies who has also worked with Electrolux home care and SDA for many years. Both David Nock and Robert Lau recently joined the team, coming from The Good Guys Castle Hill and Caringbah respectively, brining valuable shop floor knowledge and experience.

1/ NSW sales team David Nock (Account Manager), Adrian Austin (Agent), Kelly Banfield (Senior Account Manager), and Robert Lau (Account Manager)

QLD

5.

Alex Dosen has recently been promoted to field sales manager, leading the national team. Alex’s former role of leading the QLD team is yet to be filled.

Also representing QLD is Scott Pattison who has years of experience across several floor care brands, and Trish Isaacs who has worked with Electrolux floorcare for over a decade.

Smeg Australia prepares for its biggest year yet In 2018, Smeg Australia is celebrating its 70th birthday and the 21st anniversary of the iconic Fab28 refrigerators. After a record-breaking 2017 with a new managing director, Jim Kalotheos, a newly formed channel management team and focus on strong relationships with valuable retail partners, the company has more new products and several world-firsts in technology planned for the year ahead.

Collaborations to be released in 2018 include that of Italian architect, Guido Canali, and his elegant, highly sophisticated Dolce Stil Novo collection and the inimitable small appliances collection – Sicily My Love - from iconic fashion designers, Dolce & Gabbana.

“Smeg is a proudly family-owned business founded in Italy’s gastronomic hub of Reggio Emilia. The Bertazzoni

The iconic Smeg FAB28 refrigerators turn 21 in 2018

family is renowned for its passion for design and food, and has built a worldwide brand recognised for its commitment to innovation and style

BY EMILY BENCIC

in the kitchen. Our team in Australia has never been so skilled or more focused on its goal of bringing the best possible appliances and service to both our retail partners and consumers,” Smeg Australia managing director, Jim Kalotheos said.

“We had our best year ever last year building and strengthening retail partnerships, even greater consumer awareness, innovative appliances and many international design awards. This has created a rich foundation from which to grow and develop the Smeg brand. This year, 2018, will be the most exciting year ever experienced in Australia. Retailers are going to have so much to talk about, consumers are going to have so much to be excited by and Smeg is going to rise to every challenge,” he said.

Roger Federer celebrates Jura Australia 10th birthday Roger Federer joined the team from Jura Australia to celebrate the local subsidiary’s 10th birthday and also formally opened the company’s new head office in Melbourne.

Federer, who has been the global brand ambassador for the Swiss fully automatic coffee machine since 2006 and has recently re-signed until 2020, took a break from his training ahead of his defence of the Australian Open to attend a champagne afternoon tea with Jura Australia employees.

“It is really exciting to be here opening the new headquarters here in Melbourne – it is a lot of fun and we have had some wonderful events in Australia and being with you is very special,” Federer said.

“In my opinion Jura has gained a lot of momentum in the past 10 years.

The team has done a great job in building awareness for automatic coffee machines and the brand,” he said.

Federer said that he really enjoyed his role as a Jura brand ambassador for a number of reasons.

“I really enjoy drinking coffee, Jura is a high end brand and it is from Switzerland and [when I joined as ambassador] they wanted to expand worldwide. It is nice to be helping a brand and it is truly a win-win situation.

All of the people at Jura are such nice people and very down to earth and I have felt very comfortable working with them. As little Swiss guys, it is great to be able to break through in the big world and it is not something we always strive for but Jura feels that way and I am very proud to be able to represent them around the world.”

Also in attendance at the 10th birthday celebrations was Jura Global CEO, Emanuel Probst, who joined head of Jura Australia, George Liakatos and his team for the champagne afternoon

BY JAMES WELLS

tea and evening dinner celebration commemorating the 10 years since the local subsidiary was established.

“The progress in Australia over the past 10 years has been phenomenal,” Probst said. “We’re predicting 2018 to be a big year for the Australian market.

The combination of a holistic marketing campaign with our global ambassador Roger Federer and the launch of the new Jura S8 will be the platform to take the brand to the next level. Australians are going to love the S8’s range of specialties and stunning result in a cup.”

L to R: Jura global CEO, Emanuel Probst, Roger Federer and head of Jura Australia, George Liakatos

www.applianceretailer.com.au

9

AR NEWS

Bedding brand Jason turns 70 Jason has been a well-known brand in bedding since its inception in 1948 and this year is celebrating 70 years in business. Originally owned by The High Title Group, Sleepmaster acquired the brand in 2002. Although wellknown and recognised by Australian consumers, there had been little investment in marketing and therefore, little opportunity for growth.

A stream of advertising and sponsorship deals with local sporting teams and Australian TV show, Before The Game, built the brand into what it is today, supplying all bedding products including, quilts, pillows, blankets and under blankets.

However, in 2013 Sleepmaster entered receivership. Australian-owned William A McNeil & Co then took ownership of the brand with a vision of growth over the next few years. It is now one of the largest electric blanket suppliers in Australia.

William A McNeil & Co has been working to build upon the reputation of the brand for the past four years, incorporating goods previously known to Sleepmaster and developing a new

BY EMILY BENCIC

William A McNeil & Co Pty Ltd head office in Derrimut, Victoria

range of bedding and electric blankets to suit the market today. This year will be the brand’s biggest yet with new products, including its first bamboo blend electric blanket.

“We have the ability to adapt to meet market needs quickly and effectively.

With our key contacts in the industry we have a wide range of trusted suppliers that can provide us with new product lines and quality standards that Jason customers expect. Frequent overseas research trips allow us to be at the

forefront of the market at all times. Our in-house team of designers can develop and finalise new products and get them to market very quickly,” sales and marketing manager, Zane Nawrocki said.

“With the continued support of valued customers such as Spotlight, Harris Scarfe, Big W, Pillow Talk, Woolworths and Catch Group, we are consistently working on new products with cutting edge technology and look forward to the years to come as one of Australia’s biggest bedding brands,” he added.

LOWY FAMILY SELLS WESTFIELD

BY EMILY BENCIC

Westfield Corporation has been acquired by European commercial property giant, Unibail-Rodamco in a deal worth $32.7 billion, to create the world’s premier developer and operator of flagship shopping destinations.

Westfield chairman, Sir Frank Lowy AC commented, “This transaction is the culmination of the strategic journey Westfield has been on since its 2014 restructure. Unibail-Rodamco’s track record makes it the natural home for the legacy of Westfield’s brand and business. We look forward to seeing Westfield continue to grow as part of the world’s premier owner of flagship shopping destinations.”

A statement from Westfield said following the transaction, the Lowy 10

Appliance Retailer February 2018

Westfield Sydney

family intends to maintain a substantial investment in the group.

Group CEO, Christophe Cuvillier said, “All of us at Unibail-Rodamco have immense respect for what the Lowy family and the Westfield team have accomplished with the Westfield brand and the company’s iconic collection of world class shopping destinations.

“The acquisition of Westfield is a natural extension of our strategy

of concentration, differentiation and innovations. It adds a number of new attractive retail markets in London and the wealthiest catchments areas in the United States.

“We believe that this transaction represents a compelling opportunity for both companies to realise benefits not available to each company on a standalone basis, and creates a strong and attractive platform for future growth.”

AR NEWS

Godfreys welcomes new CEO, board director Godfreys has welcomed Jason Gowie to the role of CEO and as an executive director to the board. Current managing director, John Hardy will remain with the business on a parttime basis, and assist with product innovation. Gowie joins Godfreys with 25 years of experience in management and sales roles in the financial services, retail and health sectors.

Godfreys board director, Brendan Fleiter has replaced former chairman, Rod Walker, who retired at the end of the 2017 calendar year.

Fleiter has been a board member since November 2014 and chairman of the audit and risk management committee and member of the remuneration and nomination

committee. Rod Walker said that he is well positioned to navigate Godfreys through its next phase of growth and development.

Kathy Gramp and Penny Burke join Godfreys as nonexecutive directors.

Gramp has significant experience across a range of sectors including media, health, property, technology, finance, tourism, government, education and primary industry. She previously held roles at Austereo, including as chief

Hisense purchases Toshiba TV business

Hisense 4K UHD TV

Hisense Electric Co., Ltd, a publicly listed subsidiary of Hisense Group, has purchased Toshiba TV production, brand, research and development, sales functions and operation service.

Hisense will purchase 95% stock shares of Toshiba Visual Solutions (TVS) Corporation, a wholly owned subsidiary of Toshiba Corporation, for 12.9 billion Yen (A$150 million) with Toshiba retaining 5% stock holding.

12

Appliance Retailer February 2018

In a statement to the Shanghai Stock Exchange, Hisense said it will obtain the TVS businesses and license to use the Toshiba brand for a period of 40 years for visual solution partners operating in Europe, South East Asia and other markets.

“TVS primarily operates in TV and a variety of ancillary products, including commercial and advertisement display products.

BY EMILY BENCIC Godfreys new CEO Jason Gowie

financial officer and company secretary.

Burke has a 30 year executive career in strategy, brand and marketing and is an experience non-executive director having held a variety of board positions over the past 15 years. In the past 13 years, she has built a successful brand, research and marketing consultancy, Essence Communications, which undertakes strategic research and provides communications advice.

BY EMILY BENCIC

The TVS purchase also secures two factories in Japan, hundreds of Toshiba R&D employees and a significant IP portfolio relating to TV technology business patents for image quality and acoustics,” the statement said.

“As the official television sponsor of the FIFA World Cup Russia 2018, Hisense is poised to continue to expand and implement its global brand vision and strategy. With the benefit of this acquisition, Hisense will develop and enlarge its international strategy of TV business in R&D, branding and marketing by operating under multiple brands. The cooperation between Hisense and Toshiba will drive changes to the new picture of TV business,” it continued.

Hisense Group CEO, Liu Hongxin said that Hisense would optimise TVS’s resources on R&D, supply chain or global sales channels, cooperate with and support each other in display technology, provide competitive content operation services for smart TVs for the global market and accomplish fast growth in Japanese market.

Hisense Australia head of marketing, Andre Iannuzzi commented, “This is great news for the Hisense brand as the brand continues to grow through acquisition. Hisense Australia will continue to work closely with our head office to develop plans.”

MULTITAP TURNS IT ON

BY KYMBERLY MARTIN

InSinkErator celebrated the launch of its new range of tapware with an Italian-themed cocktail reception in Melbourne. Retailers, architects and interior designers joined brand ambassador and master chef, Guy Grossi to get their first glimpse of the Multitap. This much-lauded Italian designed and manufactured tap dispenses cool and hot water as well as steaming hot water from a single kitchen mixer tap, delivering new levels of convenience and contemporary style to new and existing kitchen spaces.

The Multitap 3N1 is now available in three designs and two finishes, chrome and matte black, supported with the next generation Neotank. This upgraded 2.5 litre tank allows the consumer to heat only what they need while conserving energy for environmental stewardship, with precise, adjustable temperature control up to 98°C. InSinkErator has also introduced an interactive app that lets consumers visualise the new tap in their own kitchen using augmented reality. Multitap offers a set of time-saving applications including making tea and coffee, blanching vegetables, preparing noodles and preparing baby bottles.

Guy Grossi described Multitap as a perfect and convenient addition to the kitchen. “Instant boiling water combined with the regular hot and cold water helps me keep cooking, with what I need always at my fingertips. The form and finish is well considered from every aspect,” Grossi, who has cooked for the rich and famous, among them the late operatic tenor Luciano Pavarotti and actor Brad Pitt, told AR “for me everyone I serve is famous”.

Multitap is sold through selected retailers including Winning Appliances, E&S, Whitfords, Status Plus, Spartan Electrical, as well as kitchen and bathroom specialists.

InSinkErator, the global leader in food waste disposers is a business unit of the US multinational Emerson Electric that provides engineering services for a wide range of industrial, commercial, and consumer markets.

National Television and Computer Recycling Scheme

300+ Collection Sites – National Retailers

Fully compliant co-regulator of the National Television and Computer Recycling Scheme

L to R: Andrew Whitford, Ben Whitford (Whitfords); Scott Whitney (Narta); Ashley Balderson (Status Plus); Andrew Dean, Con Tsoutouras (Spartan Electrical), Steve Pearse (GM Emerson) Sam Zalin, Darren Coleman (Winning Appliances)

Collection and recycling service via 2m3 bulker bags

Recycling Expanded Polystyrene (EPS) costs 70% less than landfill disposal

Recycled EPS is used to manufacture picture frames and skirting boards

Contact: 03 9706 5966 1300 432 925 ecyclesolutions.net.au ecyclesolutions.net.au/recycling

www.applianceretailer.com.au

7/08/2017 12:05 PM

13

AR ADVERTORIAL

Picture perfect with Samsung Samsung’s TV range offers the perfect panel for any space

T

he spaces in which Australians live are as varied and unique as the people who call them home, and so it stands to reason that each requires a similarly unique approach when it comes to home theatre solutions.

Samsung’s innovations in television and home theatre technology have seen the humble TV evolve, putting an end to the idea of a one-size-fits-all television experience, and in its place, something uniquely personal and sophisticated has appeared.

Despite this, Australians all too often let the question of budget dictate what kind of TV they think is right for them. While budget is undoubtedly an important factor, holding it as the primary (and sometimes only) consideration sees Australians limit their imagination when it comes to finding the perfect TV. Instead, Australians should first consider what kind of TV would best fit their lifestyle and home – big, small, QLED, 4K UHD – and then find the panel within that category that’s most closely aligned with their budget.

Doing so opens up a world of possibility. From QLED to The Frame, Samsung’s TV range offers such an incredible variety of sizes and styles, Australians will find a TV that’s the perfect fit.

THE FRAME EMBODIES SAMSUNG’S DRIVE TO INNOVATE AND FIND WAYS TO USE TECHNOLOGY TO ENHANCE THE AUSTRALIAN LIFESTYLE. AT THE HEAD OF THE Q

For those looking to bring a sensational cinematic experience into their homes, Samsung’s QLED range redefines immersion. Powered by quantum dots capable of delivering incredible colour and brightness – perfect for Australia’s open-plan living and light-filled rooms – QLED panels capture the palette of the real world. Plus, antiglare technology on the Q7, Q8 and Q9 keeps them looking stunning right through summer across a range of sizes from 55 to a truly astounding 88 inches.

Samsung Q9 QLED TV

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Appliance Retailer February 2018

Samsung MU7000 TV

Samsung’s 4K UHD resolution technology means you can now sit close to your panel, making the most of every inch of it, and delivering a truly immersive experience.

And good looks aren’t just limited to the screen. Boasting premium materials, Samsung’s QLED panels have the elegance and refinement to look stunning in any space and from any angle. And to further ensure Australians can choose the panel that’s right for their space, Samsung’s QLED range also offers a choice between the Q9 and Q7’s classic flat design and the curved elegance of the Q8.

This elegance carries through to the QLED’s cable solution. With ‘cable clutter’ a frustration many Australians experience when mounting their TV to a wall, Samsung’s QLED panels feature a ‘Clear Cable Connection’, delivering a tidy, minimalist cable solution, and a ‘QLED Wall-Mount’, designed for quick, easy, and close attachment to the wall.

Samsung The Frame doubles as both a premium 4K UHD TV and a stunning work of art

Samsung MS750 Soundbar

The QLED range also features two stands (sold separately) designed to showcase the premium panels, offering either the ‘Studio Stand’, which resembles an easel holding a painting, or the sleek ‘Gravity Stand’, reminiscent of a contemporary sculpture. This wealth of choice, not just in the panels themselves but how they’re presented helps ensure Australians can find the perfect TV for their space.

IN THE FRAME

The Frame embodies Samsung’s drive to innovate and find ways to use technology to enhance the Australian lifestyle. As a result, it’s a truly unique innovation.

For those looking for a TV that doesn’t simply fade to black when turned off, The Frame doubles as both a premium 4K UHD TV and a stunning work of art. When not being used in TV mode, The Frame utilises Art Mode to display one of 100 free pieces embedded in the TV from the curated Samsung Collection, a selection of over 700 additional works – including renowned artists like Monet, Cézanne and Van Gogh – available for purchase from the

Samsung The Frame

Samsung Art Store, or even the user’s own pictures. With three different frame options available for purchase (white, beige wood, and walnut), three different sizes (43, 55 and 65 inches), and a huge selection of content, The Frame’s versatility means Australians can customise it to enhance the design and décor of any space.

SEE MORE, HEAR MORE

Samsung’s dedication to choice is continued by its 4K UHD MU Series panels, which deliver a premium viewing experience, extending a selection of the latest Samsung features and innovations to even more Australian households, through panel size, style, and design.

With panels ranging from 43 to an incredible 82 inches across both curved and flat designs, the MU Series combines with QLED and The Frame to ensure Samsung’s innovations fit seamlessly into any Australian home.

And this spirit of innovation isn’t just limited to TVs. It can be seen right across Samsung’s home theatre offering, not least of all in the Samsung MS750, which creates an immersive cinematic and audio experience via a single soundbar.

Delivering rich, room-filling sound that adds depth and dimension to music and movies, all while maintaining an effortlessly simple user experience, the MS750 promises maximum sound via minimalist design.

Samsung’s drive to deliver products that fit seamlessly into the spaces in which Australians live has elevated the home theatre experience to new heights. With an ongoing commitment to producing the best picture and sound possible, Samsung will continue to innovate and deliver a wealth of choice in TV and home theatre, so Australians can find the solution that’s just right for their space. AR www.applianceretailer.com.au

15

AR RETAIL PROFILE

RADIO RENTALS SA HAS SIGHTS ON EXPANSION

I

n mid-2017, South Australian Radio Rentals Group, which also owns RT Edwards in Queensland, confirmed its expansion into the NSW market under a new brand, gedd!t. There are now five stores located in Newcastle, Penrith, the Central Coast (Bateau Bay), Shellharbour and Campbelltown and over 30 employees, with additional staff yet to be hired.

Speaking to Appliance Retailer, Radio Rentals SA Group CEO and Managing Director, Nick Palmer described the expansion as a “natural next step” which will provide more choice to NSW customers and fill a gap in

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Appliance Retailer February 2018

the rental market with a superior offering to buy, rent or interest free purchases.

“We believe there is an exciting opportunity to expand our rental business into the large and fast growing NSW market. We have a great range of leading brands across the home appliance and electrical space,” he said.

The Group has introduced a brand new store design to complement the new brand’s ‘DNA’. “The stores are bright, contemporary and compact, and specifically designed to work in a shopping centre environment.

Pricing is very competitive, and we are experimenting with a range of new promotional ideas. gedd!t strives to be open, straight talking and highly customer centric.

“Our range is superior to our rental competitors, our retail prices and rental rates are highly competitive, often best in market and far lower than some other rental competitors, and our service is second to none,” Palmer added.

Renting with gedd!t includes (at no extra charge), delivery and installation, service throughout the life of the rental contract, on site and 24/7 phone support

on technology, as well as opportunities to upgrade goods part way through a rental term, or retain goods at the end of the term without any additional payment or negotiation.

“We are going to continue to listen to our customers and innovate to ensure we continue to offer the best solution available,” he said. “gedd!t’s mission is to help all our customers, whether they rent or buy, to ‘live the good life.”

When asked about the Christmas period, Palmer described the company's performance as “relatively pleasing” after a number of changes in 2017, including a new brand strategy in SA and QLD, an overhaul of pricing and promotion strategy and more recently, the launch of the gedd!t brand in NSW. “On many trading days we grew both sales and margin on a like-forlike basis and the new gedd!t stores seem to be gaining great customer acceptance. We didn’t get it all perfectly right though - that’s rare in retail. We have much more work to do, and as always in retail, the devil is in the detail, strategically or operationally at a store by store level,” Palmer said.

THE STORES ARE BRIGHT, CONTEMPORARY

AND COMPACT, AND

SPECIFICALLY DESIGNED

TO WORK IN A SHOPPING CENTRE ENVIRONMENT.

He also expects the relatively challenging conditions currently facing the retail industry to continue in 2018 with intense competition, subdued wage growth and high living costs.

“However, we are confident that within this environment there are many opportunities for us. We are nimble, we have a raft of additional changes we are working through and we should be able to capitalise on opportunities within the market, especially given our strong point of difference; our market leading rental offer.

“Amazon has obviously now finally arrived and while their initial launch was muted, they will grow as a force in 2018, drive an acceleration in online sales and keep pressure on retail margins and the strength of local players’ delivery offerings, which is all good for customers.

“We will continue to innovate our retail and rental product offers, both in store and online. We have recently hired a number of highly talented new staff specifically with this in mind.

“We have a leading market share in SA in rental and the Radio Rentals SA brand is iconic. In many instances, we have served three generations or more of South Australian families. So, the opportunity for us in SA is different to

that in other states. It is focused more on serving our existing customers as well as we can and reminding our target market of the superior price, service and features of our rental offering relative to others in the market.

“Regardless of which state we operate in however, we always try to recognise our customers’ loyalty with special offers and where we can, support the communities they live in. A good example is the recent and devastating fire at the Thomas Foods Abattoir in Murray Bridge, where we have had a store for many years, and as a result, we are fortunate to have a large number of long standing customers. Quite a few of them are also employees of Thomas Foods and some have been impacted by the fire. We understand that times can sometimes be tough, often through no fault of your own, and being flexible and empathetic wherever we can, is part of our role in helping customers, where others can’t or won’t.”

The South Australian Radio Rentals brand is not associated in any way to Radio Rentals stores owned and operated by the Thorn Group in states other than South Australia. In South Australia, Thorn Group stores trade as Rentlo Reinvented. AR www.applianceretailer.com.au

17

AR CES 2018

It’s official: Artificial Intelligence (AI) will take over our everyday life.

And it may be sooner than we all think. After day one of roaming the Las Vegas Convention Centre floor, it was clear that our smartphones, TVs, kitchen appliances and cars will be enabled with Google Assistant, Amazon Alexa or propriety software to put the ‘smart’ into ‘smart home’. Emily Bencic attended the 2018 Consumer Electronics Show (CES) as a guest of Samsung and has pieced together the key announcements for the year ahead.

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Appliance Retailer February 2018

CES 2018: A look into the future SAMSUNG: BIXBY, THE WALL, FAMILY HUB 3.0 AND MORE

At this year’s CES, rather than presenting a whole suite of products, the Samsung booth focused on lifestyle environments to demonstrate how smart products can come to life in the home and make everyday life more seamless.

Samsung Electronics Australia director of home appliances, Jeremy Senior affirmed that all of the company’s products have the ability to use voice control via Bixby. The artificial intelligence system is currently available in the second generation Family Hub refrigerator but will be further enhanced in the third generation model. We can also expect more products to integrate Bixby in the future.

Furthermore, when Samsung launches its QuickDrive washing machine, which made its debut at IFA 2017, it will be supported by the Q-rator app that allows consumers to choose the load type and load weight

and the app will automatically provide the optimal wash cycle.

“Australian consumers are early adopters of technology. Samsung has a large number of connected devices in the market already and there is a huge opportunity for consumers to bring those together to maximise the benefits.

“The challenge for manufacturers and retailers alike is to find the relevant usage occasions and that will differ for all consumers. Therefore, we need to create an environment where consumers can explore and understand it,” Senior said.

WORLD-FIRST TV INNOVATION – THE WALL

Samsung was host to more than 300 media and influencers at its First Look cocktail event to kick off CES and unveil the world’s first consumer modular MicroLED 146-inch TV, The Wall.

Samsung says that The Wall has no restrictions to size, resolution or form,

therefore consumers can choose how much space the TV will take in the home. It is a self-emitting display with micrometer (µm) scale LEDs that are much smaller than current LEDs, and serve as their own source of light. The MicroLED technology eliminates the need for colour filters or backlight, and in turn the TV will use less power and is likely to last longer.

MicroLED uses individual pixel LED chips that produce RGB colour, and because it is self-emitting, it produces darker blacks, brighter whites and the most realistic natural colours.

Wow factor – Samsung The Wall TV

FAMILY HUB 3.0

Samsung will expand its Family Hub refrigerator line-up as it aims to offer a configuration to suit all household requirements. The new models will include an update that syncs food storage with meal preparation thanks to Meal Planner, which provides recipes for the family based on food preferences, dietary restrictions and food expiration dates. It also recognises individual voices of family members and gives personalised information such as news, weather and calendar updates.

The company announced that Bixby voice control will also be integrated, although this feature has not been confirmed for the Australian market. The new model is set to roll out in the local market in Q2 2018.

Bixby was a key focus for Samsung at CES

SAMSUNG SAYS THAT THE WALL HAS NO RESTRICTIONS TO

SIZE, RESOLUTION OR FORM,

THEREFORE CONSUMERS CAN

CHOOSE HOW MUCH SPACE THE TV WILL TAKE IN THE HOME.

Samsung Electronics Australia director of home appliances, Jeremy Senior said, “Samsung is committed to bringing meaningful innovation into Australians’ homes, delivering connected products and experiences that provide tangible benefits to the everyday lives of our customers. For many Australians, the kitchen really is the hub of the home and plays a critically important role in bringing people together. Our latest Family Hub refrigerator has transformed the concept of the kitchen to help deliver the best in food management, easy connectivity, and entertainment for the modern Australian home.

“The Family Hub represents how Samsung is developing connected and smart technology to help support Australians in their the day to day lives.

We feel Australians need technology that is designed to help them better manage their lives and that is why we continue to extend our Family Hub range, a category we have pioneered.

“Samsung wants to support the busy lives of Australians, so the new range will come with a set of rich features including voice interaction and an extension of applications to help families stay connected, entertained and organised every day.” www.applianceretailer.com.au

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AR CES 2018

LG introduced its ThinQ brand

LG INTRODUCES THINQ CONCEPT

In 2017, the entire LG product portfolio became Wi-Fi enabled. This year, the company is taking connectivity a step further with artificial intelligence (AI) under its new ThinQ brand. This allows products to learn behavioural patterns to meet individual needs faster and better, and provide a more seamless consumer experience.

Products will communicate with one another using LG’s AI technology, DeepThinQ, as well as AI technologies from other partners, such as Google and Amazon. DeepThinQ 1.0 was developed in 2017 with the establishment of the LG Artificial Intelligence Lab in Korea.

There will also be ProActive Service built into the appliances that will detect any issues before they occur.

Speaking at the LG press conference, LG Electronics chief technology officer, Dr I.P. Park said, “Technology is evolving at exponential speed. Smart home and connectivity are at the core of digital transformation.

More specifically, big data, IoT, cloud services and of course, artificial intelligence (AI). Today we introduce LG’s global AI brand, LG ThinQ. It represents LG’s commitment to think about the user in all that we do. It also 20

Appliance Retailer February 2018

LG OLED TV Tunnel

represents LG’s products and solutions that think to provide intelligent services.

ThinQ will completely change the way we use our products.

“LG ThinQ has three core characteristics. Firstly, the ability to evolve over time – the more you use our product, the more it will meet your specific needs. All of our products are 100% Wi-Fi enabled and IoT ready so this together with our AI technology can provide unique and practical value each and every day. The second

characteristic is the ability to integrate AI into a diverse portfolio of everyday products. The third characteristic is the openness – our philosophy is to provide the best experience, whether it comes from us our external partners.”

Speaking to Appliance Retailer, LG Australia senior marketing manager for home appliances, Brad Reed confirmed a product refresh across most of the company’s portfolio including floorcare, refrigeration, dishwashers, washing machines and televisions.

HISENSE ANNOUNCES ADVANCES IN TV TECHNOLOGY

Hisense will make its first foray into the OLED TV market to complement its existing ULED 4K range in 2018.

The company will also introduce 1000 zone local dimming technology for select models in its ULED 4K range and an update for its Smart TV platform, VIDAA. “In 2017, we experienced the strongest demand ever in the Australian market for our premium ULED 4K products,” Hisense Australia head of marketing, Andre Iannuzzi said. “We are thrilled to complement our already successful ULED range by providing Australian customers with even greater choice in the Hisense premium range – the Hisense OLED TV. “Hisense aims to provide our customers with the latest technologies and the introduction of OLED in our TV lineup is yet another example of how we are responding to consumer demand by offering a choice of both leading technologies,” Iannuzzi added.

Hisense will also add 1000 zone local dimming on select models of its ULED 4K range, and expanding technologies such as Smooth Motion, Quantum Dot and UHD Premium Certification across its range. Hisense’s 1000 zone local dimming technology sees the LCD panels divided into 1000 different zones, which can be dimmed and brightened independently of one another for improved contrast range and greater detail in shadows.

Hisense has also announced an evolution of its Hisense Smart TV platform for its 2018 models, VIDAA U 2.5, an intuitive interface. VIDAA U 2.5 boasts improved boot times and channel switching response, as well as a new mobile application, available on both Android and iOS devices, that acts as a virtual on-screen remote to allow customisation of favourite apps, channels and inputs.

“Our customer feedback to our ULED range has been overwhelmingly positive and we are always looking for opportunities to evolve our technology to ensure it remains at the forefront of the television industry. The enhancements Hisense has made to its 2018 ULED 4K range continues to provide Australians with feature-packed, high quality products,” Iannuzzi said.

Hisense is the official TV sponsor of the 2018 FIFA World Cup

"WE ARE THRILLED TO COMPLEMENT OUR ALREADY SUCCESSFUL ULED TV RANGE BY PROVIDING AUSTRALIAN CONSUMERS WITH EVEN GREATER CHOICE WITH THE HISENSE OLED TV." Hisense Australia Head of Marketing, Andre Iannuzzi

PANASONIC CELEBRATES 100 YEARS, LAUNCHES NEW CAMERA AND TV

2018 marks 100 years since the Panasonic brand was born. The company’s booth at CES marked its journey thus far with a look back on its first innovations in televisions, cameras, Blu-ray players, refrigeration and washing machines, as well as future concepts, particularly in the automotive space.

At its press conference, Panasonic announced the launch of the Lumix GH5S digital single lens mirrorless camera and its latest OLED TVs with a total of four models in the range.

Designed with the professional photographer and videographer in mind, Panasonic will launch the Lumix GH5S, incorporating a weather-sealed body, large-capacity batteries, dual UHS-II SD Card slots, Bluetooth and Wi-Fi connectivity. It has been confirmed for a February launch in Australia for an RRP of $3,499 (body only).

A companion model to the DC-GH5 hybrid digital single lens mirrorless camera, the GH5S incorporates a 10.2-megapixel Digital Live MOS Sensor and Venus Engine with Dual Native ISO technology delivering a maximum ISO of 51200 – a first for Lumix and ideal for low light conditions.

The GH5S also offers a slightly larger multi-aspect sensor that provides sufficient margin to allow all aspect ratios to have the same angle of view – including Cinema 4K; 4K; Anamorphic 4:3 in video recording; and 4:3, 16:9 and 3:2 in photo shooting.

The GH5S is further optimised to provide excellent autofocus in low-light environments, with -5EV luminance detection in Low Light AF. Night Mode can be selected to put a red cast over the viewfinder and/or the LCD display.

Panasonic’s 2018 line up of OLED televisions comprise four new models across two ranges. The 77-inch EZ1000 launched in 2017 will be joined by the FZ950 and FZ800 ranges, both available in 65-inch and 55-inch screen sizes.

Featuring new OLED panels, combined with the newest generation of Panasonic’s Hollywood-tuned HCX video processor, the four new models will be the first OLED screens available in 2018 which support HDR10+ dynamic metadata technology and able to stream Amazon Prime Video HDR10+ catalogue.

The FZ950 range is complemented by the addition of a ‘Tuned by Technics’ Dynamic Blade Speaker optimised by Panasonic’s Hi-Fi brand to deliver a www.applianceretailer.com.au

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AR CES 2018

The Panasonic Lumix GH5S camera with the first Panasonic home video camera

TCL's latest 85inch QLED TV

refined and powerful sound. All OLED models deliver an Absolute Black Filter for the purest, most accurate black levels by absorbing ambient light to eliminate reflections.

Panasonic will also launch two new Ultra HD Blu-ray Players, including two models – the DP-UB820 and DP-UB420 – which support HDR10+ dynamic metadata technology, the next-generation HDR format.

Furthermore, the DP-UB820 also supports Dolby Vision.

TCL MAKES PUSH INTO ULTRAPREMIUM MARKET

TCL is pushing into the ultra-premium TV market with its latest 85-inch Premium QLED Private Theatre X6 that will sport a price tag of $19,999 in Australia via limited retail distribution from March 2018.

It integrates the latest QLED and AI technologies, supports Dolby Vision and features Quantum Dot technology.

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Appliance Retailer February 2018

At 24.8 mm wide at the thinnest part of the body, the X6 is the thinnest TV above 80 inches that applies local dimming technology.

Furthermore, it comes with a Harman Kardon sound system, offering 12-sound channels and 360 degree surround stereo sound with a 10 inch woofer. Both Dolby Atmos 7.1.4 sound technology and DTS: X 7.1.4 technologies are supported for complete surround sound.

The 85-inch Premium QLED Private Theatre X6 has three different mounting options – it can be hung on the wall, set on a cabinet or placed on the floor with a designated theatre stand (sold separately).

Speaking to Appliance Retailer, TCL national sales director, Jason Carrick made reference to Samsung’s QLED Alliance, in partnership with TCL and Hisense, which was formed in early 2017. “We did a soft launch with QLED in 2017 but it wasn’t a focus for us and there was no big drive. However,

that will change this year, in line with Samsung’s direction. Essentially what they do, we follow.

“Based on internal conversations and with our retail partners, we expect growth in the TV market in 2018, particularly in value terms. Consumers are looking to bigger screens, value for money and a more premium offering,” he added.

SONY CONTINUES ITS COMMITMENT TO OLED TVS

Sony will expand its 4K HDR TV series with the A8F OLED and X9000F LCD series, soon after launching the Bravia OLED A1 in 2017.

The new A8F series, available in 65 and 55 inches, inherits Sony’s 4K HDR picture processor-X1TM Extreme and Acoustic Surface technology for high quality sound straight from the screen. In response to demand for a wider variety of large screen premium 4K HDR TVs, the new X9000F series, equipped with the X1 Extreme processor, will be available in 75, 65 and 55 inches.

A new technology, X-Motion ClarityTM, keeps fast action images clear and smooth, and utilises Sony’s proprietary direct LED local dimming and backlight boosting algorithm to control the on screen luminance and

Sony's latest 65 inch OLED TV

optimise its duration. The X9000F series can be complemented by Sony’s new Dolby AtmosTM compatible soundbar, the HT-X9000F. Both the A8F and the X9000F series will support Dolby VisionTM, the HDR format from Dolby Laboratories.

ECOVACS BUILDS ITS ROBOTIC PORTFOLIO

Soon after launching its Deebot Ozmo 930 wet and dry robotic vacuum cleaner to mark its entry into the Australian market, Ecovacs Robotics is now ready to introduce the cordless Winbot X window cleaner. Utilising a four step cleaning process, it focuses on the space beneath the robot in automatic cleaning mode, while Deep Clean mode ensures the surface is revisited a second time.

Advanced fan technology and edge detection technology ensures the space is fully cleaned, while the Winbot X will also finish where it started.

"OUR GOAL WITH THE OZMO SERIES OF ROBOTIC VACUUMS IS TO ADDRESS COMMON FRUSTRATIONS...

THE INABILITY TO CLEAN BOTH HARD SURFACES AND CARPETS, AND NOT MOPPING EFFECTIVELY." Ecovacs Robotics President of the International Business Unit, David Qian

Ecovacs Winbot X window cleaner

Ecovacs Robotics president of the international business unit, David Qian said, “The Winbot X represents the next evolution in window cleaning technology. By removing the power cord, the robot is able to move freely across the surface it is cleaning, regardless of whether or not the window has a frame.

“Our goal with the Ozmo series of robotic vacuums is to address some of the most common frustrations consumers have with their floor cleaning robots, like the inability to clean both hard surfaces and carpets, and not mopping effectively” Qian added.

“These intelligent robots deliver the latest technology to market and the best value to our owners, all while safeguarding user data,” he added. AR www.applianceretailer.com.au

23

AR HEATING

OUTLOOK

The heat is on

– to reverse cycle systems

I

f retailers need evidence of the strength of reverse cycle and fan heating systems, new data and industry comment submitted for this feature confirmed it.

The latest data from GfK shows that reverse cycle air conditioning is becoming more ubiquitous in Australian households, increasing 21% in units and 16% in value. Demand for wall splits was also high, growing 14% in units and 12% in value. However, cooling systems went in the opposite direction with sales falling 21% in units and 24% in value. Switching to the small appliance category, it was fan heaters in the sales limelight increasing 63% in units with a 51% increase in value representing a nice little margin

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Appliance Retailer February 2018

BY KYMBERLY MARTIN to serve retailers well. Panel radiant heaters also enjoyed some growth, up 8% in units and 6% in value. However, there were falls in all other sectors, with the biggest drop coming from convector models, down 27%, followed by bar radiant heaters, declining 13% and gas heaters by 11%. Oil and ceramic models fell 5% and 2% respectively. Overall the market increased 10% in units.

Innovation is becoming a bigger driver in the category, Euromonitor International research analyst, Jorge Rosas told AR. “Improvement in features such as overheating prevention, timers and remote controls, will be highly regarded by consumers as convenience and safety continue to be strong trends for the category.”

Climatic conditions have worked in the industry's favour as more households install air conditioners that can be used all year round, according to Mitsubishi Heavy Industries AirConditioners Australia (MHIAA) senior adviser, Graham Hamilton.

Fujitsu General was of the same view with national retail sales manager, Edward Jackson telling AR that the reverse cycle air conditioning category is expected to continue on its growth path in 2018. “Reverse cycle air conditioning provides homeowners with a single solution for year-round indoor comfort. The ongoing demand for residential apartments and increasing gas prices are also contributing to this growth,” he said. AR

TRENDS

Energy usage the order of the day

W

hen it comes to air conditioning trends, the importance of energy efficiency cannot be understated. Also playing a part in the heating mix is indoor air quality and Wi-Fi options for remotely controlling outside the home.

The strongest growth trend for MHIAA is coming from smaller capacity products.

Edward Jackson – Fujitsu General.

“Consumers, particularly in the colder months, look beyond heating large living spaces to focus on smaller rooms such as bedrooms and nurseries,” Graham Hamilton said.

“During winter we see heightened activity in Tasmania where there is an increased need for heating solutions, although all states continue to perform well. Our 2.5kW reverse cycle air conditioners have enjoyed growth as these are ideal for smaller rooms.”

Hamilton said MHIAA regularly monitors the latest advances in technology, and one of these is the R32 refrigerant which has seen more growth as consumers demand products with a lower global warming potential.

“As a company we focus on bringing consumers an on-trend product. The latest MHI products, including our 2.5kW Avanti model utilises Jet Air

technology, the same blade technology that is found in jet engines, to develop an ideal air channel system that can deliver a large volume of air without consuming much power.”

Fujitsu General market research in 2017 taken during the winter Fujitsu Free Money promotion showed that trustworthiness, brand reputation, efficiency and reliability were key considerations when purchasing a Fujitsu General air conditioning system. This reinforces Fujitsu’s commitment to creating a holistic customer care experience, recognising that reliability and high quality doesn’t start and end with products and features. “It’s about being there for the entire customer journey, offering the best possible assistance throughout the life of the customers’

MHIAA REGULARLY MONITORS THE LATEST ADVANCES IN

TECHNOLOGY, AND ONE OF

THESE IS THE R32 REFRIGERANT

WHICH HAS SEEN MORE GROWTH AS CONSUMERS DEMAND

PRODUCTS WITH A LOWER

GLOBAL WARMING POTENTIAL.

Dunya Abdurahmanovic – De’Longhi.

Trevor Francis – Teco.

air conditioning system, which is why we are ‘Australia’s Favourite Air’,” Edward Jackson said.

As expected, the states that experienced colder than average winter temperatures, NSW and Queensland, were those that performed strongly during the Fujitsu General Free Money promotional period, he said.

Heating has been a core category for De’Longhi since it started producing oil column heaters in 1974.

“It is important that we continue to invest in research and bring innovation and new technology to the market, while maintaining a modern and unique design across all our products,” junior category manager, Dunya Abdurahmanovic said. In 2017 De’Longhi had its best heating season ever. “As the summer season was quite long consumers were still living in a warm winter so our sales came in later than usual. However, we managed to solidify our position as market leader across the category and exceeded expectations in oil column radiators and convector heaters.”

Teco has been in the Australian market for over 30 years and its current range of R410a and R32 series of inverter splits has been well accepted by the market, according to Teco Home Appliance Division, national business development manager, www.applianceretailer.com.au

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AR HEATING Trevor Francis. “The exceptional heating efficiency of reverse cycle air conditioning has been accepted much more as other inverter system benefits are recognised by consumers and industry alike. This has opened up sales to very cold areas of Australia as the ambient temperature ranges handled by inverters are so much better than the older fixed speed units,” he said. “With some other energy source pricing increases, using the efficient DC inverter makes a lot of sense. “Many parts of Queensland are looking to reverse cycle air conditioning now.”

Column heaters with a built-in fan have become more popular within the

Stacey Pogorecki – Dimplex.

Dimplex range along with Eco oil-free column models, according to product manager, seasonal, Stacey Pogorecki.

“Electric fires and electric fire suites are a big part of our business, and we are continually investing in new product development,” she said.

“Monitoring sell-in and sell-through figures from key accounts helped us identify that fanned oils heaters outsell non-fanned models by three to one.”

During the winter months, whether building a new home, renovating or replacing an aged heating unit, Australians opting for reverse cycle air conditioning will see a reduction in energy bills and indoor air pollutants, is the take on the market from Panasonic. Indoor air quality and energy efficiency are the trends being observed by the company as more consumers opt for advanced filtration and reverse cycle heating in pursuit of energy efficiency while being comfortable. “As a result, air conditioners that are able to intelligently adapt to room conditions without user prompting are growing in popularity,” senior product marketing manager, Joe De Bella said.

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Appliance Retailer February 2018

“SELL-IN AND SELLTHROUGH FIGURES FROM KEY ACCOUNTS HELPED US IDENTIFY THAT FANNED OILS OUTSELL NON-FANNED MODELS BY THREE TO ONE.” – Dimplex, Stacey Pogorecki

Demand for gas and the opportunity this presents with ever rising electricity costs was the comment from IXL Home. “Victoria in particular has high electricity costs, with the average cost of gas supply resulting in only 39% of the cost of electricity. With energy prices rising overall, Victorians are looking at alternatives to electricity. Gas retail prices will continue to offer a cheaper alternative to electricity if current trends continue,” IXL Home brand manager, Phoebe Marshall said.

Vornado research found that running costs, environmental repercussions and safety features were key factors for consumers when buying an electric heater. “With the exceptionally warm winter in 2017,

consumers were turning to stand-alone electric heaters rather than running central heating systems all night,” brand manager, Kirsten Pride said.

“Not only is this a cost effective option it also reduces the carbon footprint.”

Heating is the fastest growing category for Noirot, marketing manager, Chris Constantine said.

Noirot has six facilities each dedicated to research and development in different areas of heating and all

Joe De Bella – Panasonic.

technologies are tested in real situations. “Our strongest performing states are Victoria, NSW and Tasmania and with colder winters and energy prices rising, people are finding it more effective to heat the room they are in, rather than the whole house.” AR

Grow your sales comfortably with Fujitsu multi systems.

Fujitsu General, a leading air conditioning solutions supplier, has recently released two new multi split systems. Our systems connect multiple indoor units to a single outdoor unit for ultimate exibility, allowing your customers to control the temperature in each room in their home. With smarter technology such as human sensor control and a wide range of options to suit any application, Fujitsu can match your customers’ needs perfectly.

For further information contact your Business Development Manager today on 1300 882 201 or visit www.fujitsugeneral.com.au

Proud supporters of:

AR HEATING

RANGES

Safety features all the go in heating appliances Cannon Latitude Gas Log

M

HIAA recently introduced the Avanti range of reverse cycle air-conditioners.

The ‘Choice Recommended’ 2.5kW unit carries 5-star MEPS heating and cooling rating. Featuring stylish, rounded contours, this Italian designed product fits perfectly into any interior setting, offering the best appearance and functionality in line with Japanese technical demands, Hamilton said. It operates in extremely cold temperatures delivering heat in temperatures as low as -15°C. It features a night setback mode which maintains room temperature during cold conditions, keeping the room at 10°C. A sleep mode function places the consumer in control of room conditions and will slightly drop temperature to avoid overheating. There is also the option of Wi-Fi control.

Last winter, the Fujitsu General Lifestyle wall mounted reverse cycle air conditioning range was the most popular in the collection.

28

Appliance Retailer February 2018

BY KYMBERLY MARTIN

NEW PRODUCT SLATED FOR

2018 FROM IXL HOME INCLUDES THE CANNON LATITUDE GAS

LOG HEATER RANGE DESIGNED FOR OPEN PLAN LIVING,

INCORPORATING A DESIGNER PLINTH, CUSTOMISABLE

ACCESSORIES AND TRIMS.

Teco Platinum R32 3D DC Inverter Split System

“With the continual rise in energy prices, we will see an increase in customer demand for more energy efficient heating solutions,” Jackson said. “Energy management features such as human sensor control, economy mode and weekly timers on these models make indoor comfort easy and cost effective”.

The Lifestyle range of wall-mounted air conditioning units are Fujitsu General's most efficient.

The recently launched Fujitsu General 5 and 6 head multi system is a convenient alternative to ducted units with one outdoor unit able to be connected to up to six indoor units, with four different indoor unit options including wall mounted, floor/ceiling and cassette.

De’Longhi will launch new ceramic heaters in 2018, a collection said to combine performance with premium stylish designs. “Our new ceramic capsule fan heaters are compact, lightweight and easy to carry thanks to an integrated ergonomic handle. This is the perfect product for people looking for a design-oriented personal heater that suits small spaces,” Abdurahmanovic said.

ELEGANT & TIMELESS Enjoy high energy ratings and low running costs with the new range of Avanti™ residential air conditioners from Mitsubishi Heavy Industries.

Favoured by Interior Designer and Television Presenter Tara Dennis, this sleek, stylish and Italian designed unit is the perfect addition to your home.

mhiaa.com.au

Jet Air Technology

Improved Energy Efficiency

Clean Air Technology

R32 Optional Wi-Fi Control

Refrigerant

*CHOICE® recommended product: SRK25ZSA-W

SUPERIOR TECHNOLOGY THAT OUTLASTS AND OUTPERFORMS

Mitsubishi Heavy Industries Air-Conditioners Australia Pty Ltd

AR HEATING

Staff training will be a major focus for the company in 2018. “Sales staff are our greatest asset when it comes to selling premium products and because we rely on their product knowledge it is important to educate staff on our technology and unique features,” she said. De’Longhi will also run a public relations campaign through traditional and social media. “This is important as we know consumers are always on social media and it is an effective way to reach our market.”

The hero product for Teco is its Platinum range of R32 3D DC inverter splits that gives installers a product that is much easier to install and service, Francis said. “This range offers exceptional energy efficiency as well as other beneficial features, such as being able to access filters without opening the front panel. For cold areas, freeze protection can be pre-set to 8°C from the remote control and prevents contents in the house from freezing when it is unoccupied in severe cold weather. Last December the company launched a reverse cycle portable air conditioner with Wi-Fi. GAF is also bringing new heating entrants into the category this year with a range comprising radiant heaters, a convection model and an oil heater with a fan and timer. There are two radiant models each with a quartz heating element, in black or white finish, two heat settings, adjustable thermostat, tip over switch and overheat protection. The convection heater comes with 24-hour timer, two heat settings, adjustable thermostat, power indicator light, safety shut-off and overheat protection. The latest in Heller oil column heaters is an 11-fin model with three heat settings, 24-hour timer, thermostat, power 30

Appliance Retailer February 2018

Panasonic CS-Z25TKR Aero Series Reverse Cycle Air Conditioner

“ENERGY MANAGEMENT FEATURES SUCH AS HUMAN SENSOR CONTROL, ECONOMY MODE AND WEEKLY TIMERS ON FUJITSU GENERAL MODELS MAKE INDOOR COMFORT EASY AND COST EFFECTIVE.” – Fujitsu General, Edward Jackson

Vornado VMH300 Room Heater

indicator light, overheat protection, tip over switch and cord storage.

In 2017, the Panasonic air conditioning range was refreshed with the Aero Series reverse cycle range. To complement the slimline design, the Aero Series provides comfort and peace of mind with controlled airflow, purified healthy air and smart energy savings.

Features that deliver this include Econavi that automatically adjusts heating and cooling and nanoe-G that removes 99% of airborne bacteria, viruses and mould. This works with the mild dry cooling function that maintains air moisture in the room.

Panasonic is the only brand to be rated

five-stars for overall satisfaction in a Canstar Blue survey, De Bella said.

IXL Home recently introduced a range of outdoor strip heaters comprising the Cannon Horizon and a Cannon wood combustion heater.

New product slated for 2018 includes the Cannon Latitude gas log heater range designed for open plan living, incorporating a designer plinth, customisable accessories and trims.

It features the Powerflue system as a fluing alternative for 5+ star rated homes. The system is claimed to be highly efficient and safe with flexible options that draw fresh air from outside, removing combustion gases to the atmosphere via a combustion fan. These heaters will be offered in a 1000mm and 1500mm size.

New season introductions from Dimplex include new Revillusion firebox technology which will be available in three sizes, 30, 36 and 42inch. Pogorecki described Revillusion as the company’s most realistic flame effect to date and “changes the standard for electric heating,” which gives a clear view through the flames, to the full brick interior. Also new are three designs that utilise the 30-inch firebox. Dimplex is working on its carbon footprint globally, and one of the initiatives is updating existing and new models to LED globes where possible. This is an added benefit to the consumer, as it essentially reduces energy consumption.

Heller HCVH2000 Convection Heater

Vornado is bringing in a new brushed steel whole room heater to the market in 2018. Among the details of the VMH300 are multilevel safety features including a cool touch cabinet, safety shut off, tip-over function and tight grill spirals to block curious fingers.

It also carries the company’s Vortex technology for the efficient circulation of air throughout the room. The unit is designed for living and entertainment areas and mediumsized bedrooms.

For consumers after a threein-one appliance, the Dyson Pure Hot+Cool Link purifier heater comes with a new 360⁰Glass HEPA filter for improved gas capture. The extra layer of activated carbon increases the collection of formaldehyde that can be expelled from some building and insulating materials.

The filter also catches 99.95% of other fine gases including benzene and toluene from indoor sources like paint, glues, detergents and tobacco.

The hero product in the Noirot Campa range is the Spot Plus 2400 that sports a sleek front radiating glass panel that issues uniform heat and elegant styling to enhance any room. AR Dimplex Revillusion RBF30 Heater

www.applianceretailer.com.au

31

AR HEATING

Fujitsu General 5 and 6 Head Multi-System `` 10kW unit can cover two to five rooms `` 12.5kW outdoor unit with up to six indoor units attached `` Compatible with seven indoor unit options `` Four indoor unit options – cassette, slim duct, floor/ ceiling and wall mounted

RRP: $7,465

(configuration includes ASTG09LVCC x 3, ASTG24LFCC, AOTG36LBTA5)

MHI Avanti Reverse Cycle Air Conditioner SRK25ZSA-W `` Improved energy efficiency `` 5- star heating and cooling `` Wide operation range between -15°C and 46°C `` Clean Air technology to neutralise bacteria

RRP: N/A

Mitsubishi Heavy Industries: 1300 138 007

PRODUCT GALLERY

Fujitsu General: 1300 882 201 Operating this system is easy with an optional backlit LCD central controller. The four-way navigation pad controls indoor units individually or simultaneously.

Economy and low noise modes activated from one central point.

De’Longhi Ceramic Heater HX65L22 `` Full mesh grid keeps small fingers away from the element `` Electronic controls with digital display and time `` Audible tip-over switch `` Safety thermostat

RRP: $499

De’Longhi Group: 1800 126 659 The hero product in the new winter range features a ceramic element for fast, efficient and safe heat-up with a built-in fan that distributes air around the room.

32

Appliance Retailer February 2018

The Avanti collection of Choice Recommended reverse cycle air conditioners is Italian designed and it shows where functionality, sleek lines and performance all come together.

FROM THE FLOOR

Phillip Marshall from Betta Home Living Geelong

I

t has been bumper sales over the last few months for reverse cycle air conditioners in this Geelong West store and the trend doesn’t seem to be tapering off, according to manager, Phillip Marshall.

He told AR reverse cycle systems easily make up more than 95% of all sales in the lower southern states.

“These systems, or heat pumps as they are known internationally, are the cheapest and most economic form of cooling and heating. Because the overall cost difference is negligible, customers see value in having the most economic forms of both heating and cooling in one simple unit.

“Once customers understand the exceptional efficiency a reverse cycle system can afford them over and above other heating options, they will opt for it 100% of the time if it is within their budget. We have made a concerted effort to educate our customers with the cost savings associated with using reverse cycle air conditions for their heating needs, which has resulted in a dramatic increase in winter based sales of around 50%.”

Sales for other system types vary depending on specific needs, for

example, where there are accessibility limitations or rented properties which are when customers tend to opt for portable based units while cassettes are usually reserved for commercial applications or homes with a specific roofline. “A key factor that drives sales for certain brands stems from professional installers telling us about the good and not so good experiences with some brands. This is invaluable information and we use it to shape our professional recommendations to our customers,” said Marshall.

Energy efficiency is top of mind when it comes to features, followed closely by Wi-Fi and indoor air quality.

“All air conditioners have a level of air filtration but this can vary depending on model and brand. Split systems and reverse cycle splits offer the cheapest running cost per kWh for heating and cooling making them the number one choice for the budget conscience customer. Features such as Wi-Fi are becoming an expectation with the ever increasing number of ‘smart connected’ products on offer. As every customer in Victoria will tell you having four seasons in one day make for difficult planning. Wi-Fi gives the control and efficiency back to the customer

by allowing them to monitor room temperatures and adjust it as needed.

This can be especially important for customers with pets and the elderly.”

He said while price is important, customers are more concerned about installation and warranty and offering a complete solution and best qualified installers are greatly valued.

And promotions can be a successful marketing ploy. “During summer and winter we run cash back, instant cash back, extended manufacturer warranty, the list goes on. These generate a great response as customers have learned now that a great promotion is worth taking advantage of because it is the best way to get extra value from what they had intended to buy.”

Marshall said manufacturers are losing out on a big opportunity to increase air conditioner sales in winter and it all comes down to a name change. “Air conditioners should be promoted as heat pumps in the colder months. Ask anyone what they associate the words air conditioner with and they will undoubtedly say cold air.

“In overseas markets during winter air conditioners are traditionally sold as heat pumps and customers easily connect the words heat and winter together.” He said manufacturers have missed the boat in this regard in Australia “and could, in my opinion, be selling upwards of 40% more units during the winter months by adopting this strategy”.

Moving onto the fan heating category, Marshall said these appliances still enjoyed good sales for heating small spaces and delivering instant personal heat. Safety was a primary concern along with quiet operation and the most popular features include timers, remote control and air filtration/ ionisation. “Fans are generally smaller cash and carry products. We also get the biggest response from our website during digital promotions and catalogue distribution that allows customers to shop from home.”

The store has been serving the local community since 2006 and is the sponsor of Pako Festa, Australia’s largest free celebration of cultural diversity that attracts over 100,000 visitors to Geelong West in February each year. AR www.applianceretailer.com.au

33

AR AIR TREATMENT

OUTLOOK

Pollution awareness grows air purifier market

W

ithin the air treatment category, air purifiers continue to be a key performer, according to Euromonitor research analyst, Jorge Rosas. Due to increased indoor air pollution awareness and asthma concerns in Australia, air purifiers have experienced another year of growth, he noted. “As consumers educate themselves in the health risks arising from extreme humid and dry indoor environments, humidifiers and dehumidifiers both saw an optimistic year. Dehumidifiers have not done

34

Appliance Retailer February 2018

BY EMILY BENCIC so well in the past but recently the sub-category has experienced a slight upturn in sales. Due to increased concerns in mould and its prevention at home, dehumidifiers have played an important role in addressing this issue. “Humidifiers, on the other hand, have experienced slower growth in comparison to 2016. Nevertheless, strong growth in humidifiers is still seen year-on-year due to the health benefits, especially in dryer parts of the country,� he explained.

Air purifiers had the strongest growth among all of the segments within the air treatment category, according to GfK data. It is also the

most dominant type in units and value, particularly in value, increasing from 33% share to 62% share of the total category.

Meanwhile, air humidifiers experienced a 23% increase in units and 16% rise in value, dehumidifiers saw a 46% surge in units and 43% growth in value. The total category grew 68% in units and 138% in value terms.

Despite relatively reasonable weather conditions, Australians spend 90% or more time indoors. The quality of the air inside can influence health, and according to the CSIRO the cost of poor indoor air quality could be around $12 billion annually. AR

TRENDS

Great potential calls for greater education

D

ehumidifiers continue to be a key category for the De’Longhi comfort portfolio. “In 2016, we conducted research which showed that whilst dehumidifiers are traditionally seen as a winter product where condensation is most visible, humidity issues were reported all year round. So in 2017, we took those learnings and implemented a year round campaign with in-store training, educational point-of-sale and humidity targeted digital campaign.

In August 2017, Breville acquired the Aquaport business, which distributed Cli-Mate desiccant dehumidifiers, compressor dehumidifiers, air purifiers, air humidifiers, aroma diffusers, and desktop air purification systems. CliMate will soon release a diagnostic program to help consumers determine the health of their home.

Breville category manager for air, water and seasonal, Nicolas Cauzac believes Australian consumers need effective and affordable ways to treat and clean indoor air with research by the National Asthma Council indicating that more than seven

DE’LONGHI HAS IMPLEMENTED A YEAR ROUND CAMPAIGN WITH IN-STORE TRAINING, Dunya Abdurahmanovic – De’Longhi.

Rather than having peaks and troughs, we have seen a consistent gradual increase all year round,” junior category manager, Dunya Abdurahmanovic said.

“Our research also showed that 51% of consumers do not use any products to try and prevent damp and mould in the home. When asked why they don’t own a dehumidifier, 42% had never thought about it.

We have taken this research on board and in 2018 we are aiming to continue to increase the awareness for the dehumidifier category with an extensive campaign. We want to educate consumers to identify the issues within their homes and educate them on the best way to deal with it. The awareness campaign will be both consumer targeted and instore focused.”

EDUCATIONAL POINT-OF-SALE

AND HUMIDITY TARGETED DIGITAL CAMPAIGN, RATHER THAN

HAVING PEAKS AND TROUGHS.

Nicolas Cauzac – Breville.

million Australians have allergies, including asthma, hay fever, allergic conjunctivitis and eczema.

Sharp head of consumer electronics, Hans de Jong also noted the high rate of asthma and in turn, the huge potential of air treatment in Australia.

“Air treatment products are particularly beneficial for the health of asthma sufferers considering that triggers can include exposure to specific allergens including dust mites, pollens, mould spores, pets, and environmental irritants including smoke, air pollutants, cold and dry air,” he said.

He has observed a spike in sales during winter and spring as consumers put preventative measures in place to protect against colds, flu and hay

www.applianceretailer.com.au

35

AR AIR TREATMENT

Maria Russo – FitZone.

“HELLER SEES PLENTY OF UPSIDE IN THIS CATEGORY AND WILL CONTINUE TO BUILD A SERIOUS PROFILE THROUGH THE ADDITION OF NEW MODELS AND THE APPLICATION OF TECHNOLOGY.” GAF, Tim Kendall

fever. “In our experience, more people understand the importance of good air quality at home, especially as the average adult inhales and exhales approximately 11,000 litres of air per day,” he said.

Last year, Dimplex launched a family range of three dehumidifiers in 25, 35 and 50 litre capacities. “The smaller units have proved very popular, particularly in the northern states where humidity is more regular,” product manager for seasonal, Stacey Pogorecki said.

“Peak time for dehumidifiers is closer to the end of summer. Similar to other seasonal categories, as the humidity increases, so too will sales of dehumidifiers, which sell best in northeastern parts of Australia where the climate is typically more tropical and humid,” she added.

Tim Kendall – GAF.

36

Appliance Retailer February 2018

Stacey Pogorecki – Dimplex.

GAF Control sales manager, Tim Kendall said the causes of allergies and asthma are well known, and, until recently, were treated solely through medication. “With the advent of air purifiers in Australia, there are now non-medical/noninvasive means of dealing with the cause of these afflictions.

“Heller offers many features often only found on more expensive products.

In addition to five way air purification, the top of the range HAP120 features an electronic touch control, change filter, UV-C globe indicators, night mode and air quality indicator.

“Heller sees plenty of upside in this category and will continue to build a serious profile through the addition of new models and the application of technology. We have

created a consumer brochure, point of sale material as education in the category is critical.”

Growing concerns surrounding the repercussions of pollution and waste has shifted consumer purchasing behaviour toward products that contribute to a healthier internal and external environment, was the view from Vornado.

The strongest trend in this category has been the importance consumers place on the True HEPA filtration system, according to brand manager, Kirsten Pride. “HEPA stands for High Efficiency Particulate Air and for it to be labelled with True HEPA, the filter must adhere to the removal of 99.97% of asthma and allergy triggering allergens down to a 0.3-micron size.

Unfortunately, there are a lot of deceptive claims in the market, which consumers are becoming increasingly aware of,” she said.

FitZone director, Maria Russo says general messages around the air treatment category are becoming more obvious as consumers build a greater understanding of the benefits.

“Mass media broadcasters are more regularly commenting on events such as a high pollen count, hay fever events, bushfire prevention burn offs and corresponding poor air quality. As a result, consumer awareness continues to improve as they seek solutions to help alleviate various issues,” she said. AR

Featured: De’Longhi Dehumidifier 30L DDS 30COMBI.

Protect your home and family.

De’Longhi Dehumidifiers protect your home and family against the damaging effects of excess moisture. Dust mites, mould and mildew thrive in humid conditions and can result in respiratory problems and skin allergies. Humidity can also result in water damage to floors, walls, roof and furnishings.

Your home can benefit, if you can see:

Your family could benefit, if they suffer from:

Condensation

Allergies

Mould

Peeling paint

Respiratory problems

Damp musty odours

To discover more about De’Longhi’s range of dehumidifiers, contact your local De’Longhi representative on 1800 126 659 or visit www.delonghi.com.au

Better Everyday

AR AIR TREATMENT RANGES

It’s all in the filter

D

e’Longhi’s patented pump system allows consumers to pump the water upwards from the tank into a sink or out a window, which is useful when a drain may not be available. All De’Longhi dehumidifier models are partnered with the National Asthma Council Australia’s Sensitive Choice program, supporting asthma and allergy care.

Cli-Mate has the largest product offering available to retailers and is the only brand with comprehensive solutions in purification, dehumidification and humidification.

Cli-Mate dehumidifiers and air purifiers are also approved by the Sensitive Choice Program.

The CLI-AP30 air purification system improves air quality by helping to reduce airborne contaminants such as allergens and unpleasant odours using a three stage filtration system.

EMILY BENCIC

Dimplex GDDE Series Dehumidifier

CLI-MATE HAS THE LARGEST PRODUCT OFFERING

AVAILABLE TO RETAILERS AND IS THE ONLY BRAND WITH

COMPREHENSIVE SOLUTIONS IN PURIFICATION,

DEHUMIDIFICATION AND HUMIDIFICATION.

Beurer LR200 Triple Filter Air Purifier 38

Appliance Retailer February 2018

Cli-Mate air dehumidifiers effectively remove moisture from the air and discourage growth of mould and mildew. The CLI-DH8D is ideal for cold, damp areas with three humidity settings. A pre-filter removes dust and eliminates larger floating pollutant particles.

For homes in low temperature regions, indoor air may be dry, causing headaches, dry skin and triggering respiratory illness and allergies. Cli-Mate air humidifiers help increase humidity and create a more comfortable environment.

Dyson will continue to push its Pure Hot+Cool Link purifier heater with a 360 degree Glass HEPA filter that automatically captures 99.95% of fine particles – the result of 10 years’ worth of testing. Dyson air purifiers are uniquely engineered to cover the three elements of good air purification: efficient filtration, whole room air mixing and intelligent sensing.

It automatically detects airborne pollutants, purifies air and monitors air to maintain the preferred

IN ADDITION TO

PLASMACLUSTER ION

TECHNOLOGY, SHARP’S HERO PRODUCT, THE

KCA60JW, OFFERS A SMART SENSOR, HUMIDIFIER AND 10-YEAR FILTER LIFE.

Sharp KCA60JW Air Purifier

Heller 9005S Air Sense Air Purifier temperature. The Dyson Link app provides live reporting on both indoor and outdoor air quality.

Sharp Plasmacluster Ion technology has been certified by 28 institutes and organisations around the world for its efficiency. By incorporating this technology, both active and passive purification can be accessed. It acts as active purification by deactivating airborne viruses, mould and allergens in the air, and at the same time, the filtration system provides passive purification by capturing substances from the air.

In addition to Plasmacluster Ion technology, the hero product, the KCA60JW (RRP $899), offers a smart sensor, humidifier and 10-year filter life.

Key features on Dimplex dehumidifiers include an indication of the amount of moisture removal per day, tank capacity and continuous drainage. The GDDE25E, GDDE30E and GDDE50E models feature electronic controls with adjustable humidity, a digital display, 24 hour timer, carry handle and built-in pump.

Heller released its new range of Air Sense air purifiers in September 2017 with five way air purification across the entire range: pre-filter to trap fluff, hair, lint and larger particles;

Dyson Pure Hot+Cool Link Purifier Heater

True HEPA filtration to capture all particles down to 0.3m (microns); activated carbon filter to absorb household odours such as smoke, pet smells, cooking odours and household chemicals; UV-C Light to kill airborne germs and bacteria, and Titanium Dioxide (TiO2) reacts with the UV-C light (oxidation) to destroy germs, bacteria and spores, leaving behind mostly just CO2 and water.

In addition to a True HEPA filter, the flagship Vornado AC500 air purifier is equipped with advanced sensors that can monitor airborne particle levels in the room and automatically adjust the output level accordingly. It also features a sleep function and filter replacement indicators to help ensure peak performance.

Product designs from FitZone continue to be streamlined as units are typically on display in the home. The designs reflect a modern, sleek and clean form factor with a solution to suit any room such as an office, bedroom or living room. The Beurer LB37 air humidifier (RRP $129.95) also features an aromatherapy tray to include oils and gently permeate fragrances throughout the room. The LR200 triple filter air purifier (RRP $249.95) has three levels of purification and an ion function to eradicate fine particles. AR www.applianceretailer.com.au

39

AR AIR TREATMENT

Vornado AC500 Air Purifier `` Four speed settings `` Filter replacement indication `` Dust sensing technology `` Five year warranty

De’Longhi Dehumidifier DD30P

RRP: $489

Milners: 1800 099 266

`` 30 litre dehumidifying capacity `` 7 litre water tank capacity `` Electronic adjustable humidistat `` Triple condensate draining system: tank, continuous, pump with auto activation

With whole room vortex air purification of up to 32m2, the true HEPA filter removes 99.97% of pollutants, in addition to odour capturing activated carbon filters.

RRP: $599

De’Longhi: 1800 126 659 The patented heavy duty pump system allows the unit to reach the desired humidity level without any limitation of time or place. With a transparent tank, users can see the dehumidifier performance while it is working.

PRODUCT GALLERY

Cli~Mate Air Purification System CLI-AP30 `` Four fan speeds – sleep, low, high, turbo `` One, four and eight hour timer `` Filter replacement reminder `` Remote control

RRP: $399.95

Breville: 1300 139 798

40

Appliance Retailer February 2018

In addition to three filtration levels in one filter: HEPA filter, pre-filter and activated carbon filter, this air purifier has an intelligent air quality sensor and is whisper quiet in sleep mode at less than 28dB.

FROM THE FLOOR

Todd Gibbons from Appliances Online

BY EMILY BENCIC

Todd Gibbons

A

ppliances Online experiences consistent demand for air treatment products throughout the year, according to partner relationship manager, Todd Gibbons, as they help capture pollen, mould, bacteria and odours to clean the air and combat indoor air pollution. However, there is often a spike in sales during the summer and winter months, due to more extreme weather conditions.

“Dehumidifiers are our best-selling product within the air treatment category, which can be attributed to the humid weather conditions around Australia. In particular, larger dehumidifiers such as the De’Longhi DDS30COMBI and DDS25, as well as smaller units such as the Andatech ION681 compact dehumidifier, are popular among our customers, especially if the rooms in their home are dry or damp.

“Multi-purpose units including the Dyson Pure Hot + Cool Link purifier heater are also popular as they offer consumers a variety of functions.

Consumers look for the right option to keep comfortable at this time of year, but they do not want to sacrifice on quality,” he said.

When asked about supplier promotions, Gibbons believes they do have an impact on customer purchasing decisions, although brand and pricing are also drivers of customer choice.

“Consumers want a product with a good reputation, but also at a good price. Cashbacks and promotions often drive this sense of value. Capacity is also a factor for many customers determining the value of the product,” he said.

Appliances Online offers a wide range of air treatment products from brands including Beurer, CliMate, De’Longhi, Dimplex, Dyson, HoMedics, Ionmax, PureAir and Stadler Form. The Appliances Online website also provides buying guides to help consumers purchase the product that is right for them. AR www.applianceretailer.com.au

41

AR ELECTRIC BLANKETS

OUTLOOK

Convenience and safety most sought-after features

BY EMILY BENCIC

E

uromonitor research analyst, Jorge Rosas says an improvement in electric blanket features such as overheating prevention, timers and remote controls, will continue to be highly regarded by consumers. “Convenience and safety has maintained its strong trend in the category.”

The electric blanket category experienced a 6% increase in units, despite a 1% decline in value terms, for the year to October 2017, according to GfK data. Queen size continues to be the most popular type with 45% unit share and 54% value share.

With safety being a top consideration in the purchase decision, 42

Appliance Retailer February 2018

Jason ensures all materials and techniques used in its electric blankets are safe with stringent testing and research, particularly for polyester padding, controllers and internal wiring and configurations. “We ensure that we supply a quality product that can be trusted by Australian families,” sales and marketing manager, Zane Nawrocki said.

Furthermore, testing is carried out “each season on each product range” in the Onkaparinga electric blanket offering, according to Nawrocki.

“Keeping up with the latest trends and best manufacturing techniques helps us remain one of Australia’s most recognised bedding brands, trusted by those who demand quality.”

The heated blanket category is a strong category for Sunbeam as the number one brand in the market with a 50-year heritage. Sunbeam holds 24% market share in units and 40% in value and “continues to offer a versatile range with unique features and technology, continuous testing and improvements, and unprecedented safety”, category manager for seasonal, Daniel Aylward said.

The strongest trend observed

by Dimplex product manager for seasonal, Stacey Pogorecki is the shift from pillow top electric blankets to regular fitted electric blankets. “Sales for our regular queen electric blanket jumped 25% from 2015, and 190% for the king-sized version,” she said. AR

TRENDS

Consumers look to heritage and reputation of quality

BY EMILY BENCIC

O

nkaparinga has been a supplier of bedding since 1869. Renowned for being Australian owned and trusted for quality bedding, it has been a fluent move into the electric blanket market, according to Jason & Onkaparinga sales and marketing manager, Zane Nawrocki.

“Reputation for quality is a big factor in choosing an electric blanket.

As safety is of paramount importance, customers are looking for brands they can trust.

EST. 1948

2

YEAR WARRANTY

MEETS AUSTRALIAN SAFETY STANDARDS SAA-142393-EA

All Onkaparinga electric blankets have been stringently tested to meet or exceed Australian standards, include a great range of features and come with product warranties of three to five years,” he said.

“The popularity of our washable Australian wool electric blankets has grown over the past year, with many customers looking for natural materials in their bedding. The blankets feature a natural Australian wool underlay with the benefits of an electric blanket. Being machine

Zane Nawrocki – Jason & Onkaparinga.

washable and having a warranty of five years, this electric blanket has become a highly sought-after product among retailers,” he added.

AR ELECTRIC BLANKETS

Jessica Dinh – GAF Control.

ALL ONKAPARINGA ELECTRIC BLANKETS HAVE BEEN STRINGENTLY TESTED… INCLUDE A GREAT RANGE OF FEATURES AND COME WITH PRODUCT WARRANTIES OF THREE TO FIVE YEARS.”

features and heritage need to be highlighted. Sunbeam has been keeping Australians warm with safe and reliable electric blankets and throws for over 50 years. The Sunbeam range has technology and elements from Italy for peace of mind, backed with a three-year replacement guarantee,” he added.

Dimplex entered the electric blanket category for winter 2015 and has since seen steady sell through.

“The Dimplex electric blanket range covers a variety of sizes in both fitted and pillowtop options as well as a heated throw – so there is an option suitable for everyone,” Stacey Pogorecki said. “The weather needs to be cold, however winter is generally

Jason & Onkaparinga, Zane Nawrocki

Jason has grown to be a key supplier in the electric blanket market. This year, the brand is celebrating its 70th anniversary and according to Nawrocki “it will be our biggest year yet”.

“Electric blankets are one of our strongest product categories and continue to exceed customer needs year after year with zero product recalls. With a reputation for quality, Jason is a recognisable brand that has been trusted by Australian families since 1948,” he said. “All Jason electric blankets are designed to Australian standards, with safety overheat protection users can sleep soundly knowing they are sleeping with the best quality products.

“We have seen consumers look for more organic material wherever possible, and when budget allows, keeping the bed as natural as possible, without compromising on comfort,” he added.

Sunbeam has a range of mid-priced blankets with unique three times Fast Heat Up technology. “Research has shown that blanket users agree that fast heat up time is equally the most important blanket feature with multiple temperature settings. All Sunbeam Sleep Perfect and Sleep Express blankets and Feel Perfect throws take 5 to 10 minutes to heat,” Daniel Aylward said.

“There are still some consumers concerned with safety, so safety 44

Appliance Retailer February 2018

Stacey Pogorecki – Dimplex.

the time people pull out their existing electric blanket to realise they aren’t working or they’d like additional features and safeguards. The most sought after features include dual controls, overheat protection and being machine washable,” she added.

Electric blankets is an emerging category for Olimpia Splendid but according to national sales manager, Steven Kiss, safety is top of mind in the purchase decision.

“Our Dolcenotte fitted blanket is unlike all conventional electric blankets on the market which operate on 230 volts; Dolcenotte operates on a very low 12 volts making it one of the safest electric blankets available,” he said.

For winter 2017, Australian Government Bureau of Meteorology statistics shows that generally the minimum temperatures were below, to very much below, average for large areas of south-eastern Australia.

“Electric blankets always sell quickly during Australia’s cold winter period,” GAF Control product and marketing coordinator, Jessica Dinh said. AR

RANGES

Multi-zone temperatures, fast heat up and safety protection

BY EMILY BENCIC

Sunbeam Sleep Perfect Fitted Electric Blanket

O

nkaparinga’s multizone electric blanket has the added options of heating body and foot zones at different temperatures. A fully fitted electric blanket with LED display controllers and added adjustable timer, it is machine washable with a polyester pad top, detachable controllers and advanced overheat protection. It also carries a five-year warranty.

MULTI-ZONE

ELECTRIC BLANKET SLEEP SAFELY IN COMPLETE WARMTH LED

YESTER

2x ELECTRONIC DETACHABLE CONTROLLERS

POL PAD

FITTED

LED DISPLAY

FULLY

FOOT WARMTH

ELECTRONIC

TIMER

ADDITIONAL

PROTECTION

ADJUSTABLE

ADVANCED OVERHEAT

WASHABLE

MACHINE

WARRANTY

5 YEAR

AR ELECTRIC BLANKETS With the shift to more natural materials, 2018 will bring the launch of Jason’s first bamboo blend electric blanket with detachable controllers.

“A beautifully soft material, bamboo is naturally hypoallergenic and antibacterial. We think it will be a great addition to retail shelves this year,” Jason’s Zane Nawrocki said.

Sunbeam Sleep Express heated blankets use patented technology and elements from Italy which allow fast heat up in 10 minutes. Sunbeam said if a brand doesn’t advertise their heat up time on electric blankets, “it is probably using standard technology which takes 20 to 30 minutes to heat”.

The heated blankets are available in single, double and queen sizes in a fitted style with a long 50cm skirt, three heat settings and three year replacement guarantee.

Sunbeam Sleep Perfect is the number one range of blankets in Australia. Sleep Perfect blankets have nine levels of safety protection, fast 5 to 10 minute heat up, temperature sensing technology, auto off, an automatic Cosy Feet heating, a long 50cm fitted skirt, are machine washable, and have a three year replacement guarantee. All Sleep Perfect blankets have technology and elements from Italy. RRPs start from $109.

WITH THE SHIFT TO MORE

NATURAL MATERIALS, 2018 WILL BRING THE LAUNCH

OF JASON’S FIRST BAMBOO

BLEND ELECTRIC BLANKET WITH DETACHABLE CONTROLLERS.

Dimplex DHEBUQ Electric Blanket

46

Appliance Retailer February 2018

Dolcenotte Fitted Electric Blanket

The Dimplex range is the same coming off the 2017 winter season. All Dimplex electric blankets are machine washable, have fully removable controls and double overheat protection with Sensorsafe technology for peace of mind. The best-selling model is the DHEBUQ queen size fitted electric blanket.

Dolcenotte electric blankets are available in single, king single, double, queen and king. They feature low 12 volt operation, fast heating, are energy saving, offer carbontexture material that creates the same lightness and flexibility of a linen sheet, are allergy free, flame retardant and made in Italy. RRPs start from $299 for the single size.

Fitted blankets are the top selling blankets for Heller, particularly in the queen size (HEBQF; RRP $79.95).

It features three heat settings, double controllers with an indicator light, overheat protection and overcurrent protection. The white blanket is fully fitted, made of 100% polyester and is machine washable with detachable controls. AR

Heller Queen Fitted Electric Blanket HEBQF `` Made of 100% polyester `` Machine washable with detachable controls `` White colour `` One year warranty

This fully fitted and easy to fit electric blanket features three heat settings, double controllers with an indicator light, overheat protection and overcurrent protection.

RRP: $79.95

GAF Control: 1300 659 489

Jason Fully Fitted Washable Electric Blanket `` Microfibre polyester topper with 100% cotton sateen cover `` Three heat settings `` Machine washable `` Two year warranty

RRP: From

$99.99

William A McNeil & Co: (03) 8390 3333

PRODUCT GALLERY

BY EMILY BENCIC

Designed to Australian standards with safety overheat protection. It has three heat settings, a user friendly controller and fully fitted skirt. It is also machine washable.

Onkaparinga Multi– Zone Electric Blanket `` Multi-zone heating `` Fully fitted skirt `` Three heat settings `` Five year warranty

RRP: From

$249.95

William A McNeil & Co: (03) 8390 3333

A fully fitted electric blanket with LED display controllers and added adjustable timer. Machine washable with a polyester pad top, detachable controllers and advanced overheat protection.

www.applianceretailer.com.au

47

AR WHAT'S HOT

Artusi Beverage Centre ABC1B

Artusi has released the coldest outdoor beverage centre in the Australian market with a party mode and super cool mode. Beverages can be stored at temperatures as low as minus 5 degrees Celsius and it can fit up to 66 (330mL) beer bottles or 108 (375mL) soft drink cans. The complete black body is complemented by triple glazed doors with black trimming. It also has LED lighting, a touch control system, a door open alarm, an ergonomic handle, heated glass door and three retractable shelves.

RRP: $1,199

Eurolinx: 1300 694 583

Panasonic Lumix G9 Mirrorless Camera Panasonic has launched its Lumix G9 mirrorless camera that claims to deliver the fastest-in-class burst shooting, ultra-precise stabilisation technology and industry-leading 80-megapixel High Resolution mode, in addition to USB charging and operation.

Photographers also benefit from features first seen on its predecessor, the Lumix GH5 and still unique in their class, including 6K Photo Mode burst shooting with no buffer limit, supported by highspeed backup with Dual SD UHS-II Card slots. Panasonic has also introduced a new pre-burst shooting mode on the G9 so the camera commences shooting 0.4 seconds prior to shutter release, including when shooting in RAW.

RRP: $2,499 (body only) / $3,499 (with Leica kit) Panasonic: 132 600

48

Appliance Retailer February 2018

Mitsubishi Electric Multi-Drawer MR-WX500 Refrigerator

This 500 litre refrigerator is ideal for smaller kitchens with a reduced height and width to easily fit into a compact fridge cavity of 660mm width. Thanks to Vacuum Insulation Panel Technology, the WX series allows for maximum food storage while maintaining a slim, sleek profile. It also boasts a 4.0 star energy rating, power saving mode, Eco mode, a unique touch control panel and automatic ice maker that does not require plumbing.

Furthermore, the refrigerator offers hot and super cool freezing.

RRP: $3,599

Mitsubishi Electric: 1800 811 212

Sunbeam FoodSaver Fresh

The FoodSaver Fresh is a vacuum seal system that enables food to be kept fresh for longer than zip seal bags, foil, cling film and containers, according to internal tests. Products that typically have a short storage life can be stored in the fridge for up to twice as long without deteriorating, while dried pantry goods such as grains, flour and pasta can be stored for up to two years once opened. Measuring just 14cm wide and 28cm in height, the FoodSaver Fresh has a similar footprint to a kettle so has been designed to fit on the benchtop for everyday use.

RRP: $129

Sunbeam: 1300 881 861

www.applianceretailer.com.au

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AR FIVE MINUTES WITH...

What is the key to a good relationship with retailers?

Being succinct with your strategy, how it will grow sales and satisfy their customer needs is key. While it can take significant time and thought to develop these plans and concepts, the ability to deliver these concisely, with the benefits to their business clearly laid out, will allow for greater time for implementation discussions

Why is big data the key to retail disruption and the online era?

Big data is a significant tool in targeting bespoke offers to shoppers.

Amazon is renowned for its pricing competitiveness and offers which are driven through the use of big data.

However, this data is also providing considerable insight into the shoppers themselves, be it their purchasing preferences through to the time of day they shop. This information is then being cleverly used to create unique and relevant shopping offers that are accessed through in store purchases.

Continuing to tap into this information to create a shopping experience that is personal and rewarding will assist in creating the footfall and loyalty retailers are looking for.

What are the high-tech retailing and data-driven deployment strategies that can make or break a brand in retail?

FIVE MINUTES WITH… Name: Polly Yule Company: Crossmark Years in the industry: 20 years What is your outlook for 2017?

With such a significant focus on online retailing and the arrival of Amazon, the shopper experience will become more important than ever. Price alone is not the battlefield that bricks and mortar retailing can compete upon.

Continuing to develop innovative and interactive shopping environments that provide an exciting and exploratory experience is an avenue that online cannot compete against.

50

Appliance Retailer February 2018

What have been the most challenging and rewarding moments during your time in the industry?

The biggest challenge within the outsourced retail marketing industry has definitely been overcoming some of the legacy opinions of the past. Today’s companies are retail specialists, be it in merchandising or brand ambassadors, and the systems and capabilities developed to support brands and retailers are outstanding and they play a key role in the successful interaction between product and consumer.

Investment by manufacturers and retailers in showcasing a product, be it physically or interactively, to engage with a shopper will continue. Data driven deployment is the use of information to effectively determine where that investment should be targeted.

The correct use of this information can reduce the cost of point of sale production by understanding which stores accept and embrace this spend. Importantly for us, using data for the deployment of labour resources can ensure we place our team members in the right stores at the right time to deliver a sales growth solution. By targeting stores where an ROI is generated, allows us to invest our clients’ sales marketing dollars more effectively. AR

COMPANY INDEX AR COMPANY

PAGE #

2nds World......................................................................................................... 7 Appliances Online............................................................................................41 Betta Home Living............................................................................................33 Breville................................................................................................. 35, 38, 40 CHiQ.................................................................................................................... 6 Crossmark.........................................................................................................50 De’Longhi....................................................... FC, 25, 28, 32, 35, 37, 38, 40, 41 Dyson..........................................................................................................31, 38 Ecovacs Robotics...............................................................................................23 Electrolux............................................................................................................ 8 Eurolinx.............................................................................................................48 Euromonitor......................................................................................... 24, 34, 42 FitZone........................................................................................................36, 39 Fujitsu General........................................................................24, 25, 27, 28, 32 GAF Control........................................................................30, 36, 39, 44, 46, 47 GfK........................................................................................................ 24, 34, 42 Glen Dimplex.......................................................... 6, 26, 31, 36, 39, 42, 44, 46 Godfreys............................................................................................................12 Hisense.......................................................................................................12, 21 Home Appliances............................................................................................... 6 InSinkerator......................................................................................................13 IXL Home.....................................................................................................26, 31 Jura..................................................................................................................... 9 LG......................................................................................................................20 Midea............................................................................................................7, 11 Mitsubishi Electric............................................................................................49 Mitsubishi Heavy Industries...................................................24, 25, 28, 29, 32 Noirot............................................................................................. 26, 31, 44, 46 Panasonic....................................................................................... 21, 26, 30, 48 Samsung........................................................................................ 14, 15, 18, 19 Sharp...........................................................................................................35, 39 Smeg................................................................................................................... 9 Sony..................................................................................................................22 Sunbeam........................................................................................ 42, 44, 46, 49 TCL.....................................................................................................................22 Teco.............................................................................................................25, 30 QLS VIC Pty Ltd..................................................................................................13 Vornado....................................................................................26, 31, 36, 39, 40 Westfield Corporation......................................................................................10 William A McNeil & Co............................................................10, 42, 43, 45, 47

Samsung MU7000 TV. See page 14

READERSHIP GROUPS

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