Appliance Retailer February 2016

THE BUSINESS MAGAZINE FOR THE CE COMMUNITY / NOW IN ITS 20TH YEAR

HEATING INNOVATION COMES TO THE FOREFRONT

RETAILER

APPLIANCE

FEBRUARY 2016

When Standards are not enough WHY SO MANY PRODUCTS ARE BEING RECALLED

The Future of Retailing AIR TREATMENT HEALTH TRENDS DRIVE THIS GROWING MARKET

ELECTRIC BLANKETS SAFETY IS TOP PRIORITY

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A WORD OF ADVICE FROM AN INDUSTRY CEO

Gerry Harvey Exclusive WHERE TO FROM HERE?

A diversified panasonic

RESHAPING FOR THE FUTURE

AR EDITORIAL Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852

Why we need to hold tight in 2016

Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Editor Claire Moffat cmoffat@intermedia.com.au Features Editor Kymberly Martin Journalist Emily Bencic General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

Average Net Distribution (AND) Per Issue, 6,412 CAB Publisher’s Statement Period ended 31 March 2015

A

n outsider looking into the consumer electronics industry could reasonably be taken aback by the events of January 2016.

The accelerated demise of Dick Smith Holdings on January 9 virtually took our breath away and its impact continues to reverberate with the business up for sale, staff being terminated and creditors unsure of payment.

Just 10 days later, Woolworths decided to exit the Masters business.

I think the Sydney Morning Herald business columnist Elizabeth Knight put it succinctly, when she wrote, “The scale of this disastrous foray into the home improvement sector is breathtaking.”

“It cost the chief executive, Grant O’Brien, and the former chairman, Ralph Waters their jobs, racked up more than $600 million in cash losses and burnt through more than $2 billion of Woolworths’ capital and a further $1 billion from its partner Lowes.”

There are no white knights in the guise of Harvey Norman or independent retailers to ride in and absorb these stores, retain staff and keep suppliers in the black. These episodes represent a retail rationalisation at a very deep level.

Meanwhile, the industry narrative remains dominated by the beleaguered Samsung washer recall with worrying incidents of fi res in replacement machines.

All of this comes while we are experiencing a bear market which saw the S&P/ASX 200 drop more than 8% since the start of this calendar year, oil prices crash under US$30 a barrel and many other major commodities hitting multi-year lows. One of the worst performers is China’s Shanghai market, which is down 18% so far this year.

But what will really be keeping suppliers and retailers awake in February and beyond is the Australian dollar now pegged around 70 cents.

Industry price increases are on the rise right now and although this has been forecasted for several months, suppliers and manufacturers are going to have to work collaboratively to make these hold.

My last word is to boast about our new look magazine with a complete cosmetic makeover and a new editorial direction: retail centric.

Our readers will see this in the deeper coverage of retail issues and broader inclusion of the voice of the retailer within the magazine. Our strong Feature sections are now much easier to absorb as we present them in sections, Outlook, Trends, Ranges, Products, From the Floor and Promotions.

Our team is constantly striving to deliver the best business magazine for the CE community, we hope you enjoy.

Editor Claire Moffat cmoffat@intermedia.com.au

MEET THE APPLIANCE RETAILER TEAM

Rod Riley www.facebook.com/applianceretailer 2

Appliance Retailer February 2016

Kymberly Martin

Emily Bencic

www.linkedin.com/company/appliance-retailer

Alyssa Coundouris twitter.com/Applianceretail

Page 19

Page 41 Volume 22 / Issue #1

CONTENTS 02 Editorial

Best in class heating

Rationalisation of the retail industry with 2016 tipped to be an uneasy year

04 News

Investigation into product standards, Dick Smith’s progressive demise, exclusive interviews with retail experts, hot products from CES and more

All De’Longhi’s ranges will be supported with strong marketing activity, including a Digital campaign that will run across the season, triggered when the weather is at its coldest.

Page 16

Page 50

So during the peak selling periods, De’Longhi will have a strong presence and be top of the consumer mind.

ON THE COVER

De’Longhi’s Radia S has a 35% greater radiant surface compared to the DL Series.

The patented design ensures that room temperature is reached much faster and temperature fluctuations are eliminated, as the unit exploits 100% of its power until the desired temperature is reached.

All is achieved without exceeding the surface temperature safety limits.



41 Air Treatment Feature

Find out more about this small but growing category that targets health-conscious consumers, the suppliers who are leading the pack and what retailers need to know to sell to their customers

19 Electric Blanket Feature

The bi-polar tendencies of a seasonal category

27 Room Heating Feature

Why consumers have tightened their purse strings on heating appliances and the knock-on effect of heavy discounting by retailers

48 New Appliances

Appliance Retailer’s pick of the crop of the hottest appliances instores, from fridges and ovens to juicers and heaters

50 New Gadgets

The trending gadgets of 2016, including a portable printer and pet monitor www.applianceretailer.com.au

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AR NEWS

BURN OUT: EXPERT CALLS FOR STANDARDS REVIEW

T

BY KYMBERLY MARTIN

he troublesome Samsung Washing Machine Recall, along with 60 product recalls on average in the electrical category for the past two years, has prompted Black & White Engineering Solutions managing director Geoffrey Booth to call for a standards review.

However, Booth has acknowledged that standards are also continuously being re-evaluated to determine whether they sufficiently address a product’s risk. This process involves a review of evidence from all sources, including public comment and published recalls.

Booth also explained that if used in isolation, without risk assessment, production controls and inspections, standards cannot, by themselves, prevent product recalls.

“Standards are reactive, and not proactive, after all a standard cannot be written prior to a product being developed and launched on the market,” he explained. Additionally, some products fall outside the scope of any single standard, or pose risks that the standard does not currently address. Standards are one tool that can be used to achieve compliance and safety,” he said.

B&WS managing director Geoffrey Booth, said retailers are highly influential in a product recall.

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Appliance Retailer February 2016

According to Booth, one of the biggest pressures on the appliance manufacturing industry is the increase in products entering the market leading to lower sales volumes per model.

Driving this market change is the increasing popularity of online sales, with many new participants in the supply chain lacking the resources and expertise of larger and more established players.

“I BELIEVE THAT TODAY’S THINKING IS MORE REACTIVE TO PROBLEMS, AND LESS PROACTIVE IN PREVENTING THEM IN THE FIRST PLACE, LEADING TO PRODUCT SAFETY ISSUES BEING ADDRESSED ONCE A PRODUCT IS LAUNCHED, RATHER THAN IN THE PRODUCT DEVELOPMENT PHASE” – GEOFFREY BOOTH

“The increasing pace of product innovation and speed to market has led to an overall increase in risk in the marketplace evidenced by the recent recall of hoverboard type products.”

Booth believes that today’s thinking is more reactive to problems, and less proactive in preventing them in the first place, leading to product safety issues once a product is launched, rather than in the product development phase.

“As the risk tolerance of the industry has decreased and has been identified in the marketplace, recalls are used more readily than they have been in the past as a tool to control that risk,” he said.

RETAILERS PLAY CRITICAL ROLE IN RECALL PROCESS

Booth said retailers are highly influential in a product recall and able to insist that products are safe.

“Retailers can do this by requiring that their suppliers have adequate controls in place before agreeing to sell their products.

They can ask for proof that inspections have taken place at the factory. Overseas, retailers even insist products carry marks that ensure product quality and safety.

Retailers could also play a role in guiding consumers to make safe purchasing decisions by training sales staff about the quality, safety and compliance requirements for the products they sell.

“Most floorstaff would not be aware that the commonly used overseas CE mark is no guarantee that a product is safe, as the scheme relies on self-declaration with no third party endorsement,” Booth said.

Webbers RetraVision Rockhampton, Queensland, store manager Trevor Walker, (not a Samsung stockist) said the store doesn’t experience a big volume of recalls because it has a policy of stocking premium brands and stays away from the unknown companies, “obviously for fewer return rates and recalls.”

However, Walker believes that a standards review depends on the standards that products are being tested against.

“There are countries in Europe that have higher standards for imported products when it comes to water, heating and electricity requirements compared to

Consumers reluctant to respond

Adding to the issue was consumer reluctance to respond to recalls due to the increasing complexity of advertising a recall in the age of fragmented media. The commonly held belief that if a product is currently working well, it must be safe, in addition to the inconvenience faced by time-poor consumers in returning a recalled product has made this a problem. “One of the biggest impediments is convincing consumers to react when they have become desensitised to recalls due to their sheer volume - a typical consumer response is that it is just another recall,” Master Electricians Australia, CEO, Malcolm Richards said.

Webbers RetraVision Rockhampton, Queensland, store manager Trevor Walker.

Australia, but as I understand it they still have product recalls. I think as companies invest in technology, if products are not tested well enough then problems will arise. Australian standards have become stricter over the years so we are heading in the right direction to achieve better standards,” he added.

He said big brand suppliers usually try to protect their brand value by manufacturing products that exceed minimum safety standards and implementing thorough production controls to ensure safety and quality at the source.

“I am not saying that smaller brands do not do this, however they are less likely than established players to have the resources and expertise to implement the additional controls that result in safer and less recalled products.”

An Australian Standards spokesperson said Australian Standards for electrical appliance safety are regularly

MEA CEO Malcom Richards.

reviewed by Standards Australia’s technical committees to ensure these remain contemporary and relevant.

Further, that the Australian Standards for electrical safety can be referenced by a state and territory regulator and are a useful tool for achieving national harmonisation across state and territories.

In light of the recent hoverboard debacle, the National Retailers Association (NRA) has also delivered a strong message to shoppers to use only reputable and established retailers when purchasing electrical goods. This is to ensure consumers are protected by consumer laws and guarantees.

Another warning has come from Master Electricians Australia (MEA) with CEO Malcolm Richards pleading with Australian consumers not to be dazzled by a bargain when buying electrical items particularly online or from pop-up shops. In the UK, the national consumer watchdog has actively enforced electrical safety laws through the confiscation of 32,000 dangerous models in less than two months prior to Christmas. As a result, Richards said, exporters of dodgy electrical equipment had turned their efforts to Australia where the import regime is not as strong.

“Overseas manufacturers know full well that Australia does not block untested electrical products from entering the country and that includes faulty laptop chargers and cabling.”

He has called on state and federal governments to address the issue of electrical imports as a matter of urgency.

“These manufacturers are able to exploit holes in our legislation and use shortterm channels to offload non-compliant and dangerous goods onto the Australian market.” He added that unscrupulous operators are also taking advantage of high demand for products sold at wellknown retailers by fi lling the void by churning out cheap imitations in a short time frame. AR www.applianceretailer.com.au

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AR NEWS PROFILE

THE GRAND MASTER OF RETAIL STILL HAS A PASSION FOR THE INDUSTRY Big is beautiful again as large screen TVs, large capacity fridges and washers deliver the best results for Harvey Norman since the GFC. Kymberly Martin asked the company’s founder and chairman Gerry Harvey, ‘where to from here?’.

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rofit for Australia’s biggest appliance retailer is up, with the company recently announcing its best results since before the GFC. Big screen TVs and computers have staged a comeback and appliances, majors and smalls, are performing strongly too.

“Curved TV is a bit hitter for us and delivers good margins, much better than 3D which never really got going,” Harvey revealed.

In the premium segment, French door fridges and large capacity washing machines sales are also solid. As Harvey puts it, “Our market share for these appliances is very high. These are the staples for our business, the solid rock on which we firmly sit. A lot of manufacturers and suppliers recognise this and support us in this area.”

Meanwhile, demand for small appliances including floorcare is keen due to new products, colours and designs.

“Once it was a one vacuum household, now many homes carry three, four and more.”

Harvey acknowledged that although the company performed well in the mid to premium range its grip on the commodity market was not as strong, “which is where our two biggest competitors play.” He believes the market that degenerates into pricing and commodity is not a segment that performs so well. “That is what tends to happen when margins are lost on products such as tablets and conventional TVs that were once two big profit lines for us. When sales for these dropped off, it affected our business more than the GFC.” But it’s new technology that drives his enthusiasm. “Our business thrives on new technology and when it happens and we can sell it, like big screen curved TVs, this becomes cause for excitement because we are the beneficiary of these products.”

As well as good results for Australia and New Zealand, there is finally some positive news from the Irish connection 6

Appliance Retailer February 2016

where business has improved dramatically.

“When the GFC hit Ireland, it hit hard.

And our sales dropped 25% which was catastrophic as companies and people were going broke all over the place.

Ireland was left with two players, Dixon/ Curry’s and Harvey Norman, which is where it sits now. At the end of the day if you end up with two players in the market you should make money.” Harvey now expects that the Irish operations will break even this year and make a profit in 2017. On the strength of this, the company has purchased another property in Ireland with plans to build a new store there.

NO MORE LOCAL REAL ESTATE

The story is the same with the Slovenia store in Eastern Europe where trading conditions are similar to Asia. Harvey said the objective was to move into other European countries but that has been put on the backburner.

“Looking back there is an argument that instead of going into Slovenia, Ireland or Asia perhaps we should have moved into

Canada, which in retrospect would have been a better decision. Get the business going in North America, and taking it across the border to the US once you got the successful model up and running.”

Would he still do it? “Never say never, but it would be irresponsible until we get the house in order. It would be difficult to expand in the market at the moment.”

However he is sanguine about the global strategy and said there is no one in the company who does not believe it will happen, “25 years ago we thought we would be this global operator but we have had our wings clipped. We went up and we went down and we are on the upward trail again.”

Harvey reckons there is a lot of conjecture about the future of retailing and who will be the last man standing.

“Will it be Harvey Norman or someone else? You can draw your own conclusions.

It is a very different market now to what it was 40 years ago, even 20 or 10 years ago.”

He is also unfazed by the arrival of global retail brands and sees neither Aldi nor Costco as serious competitors.

Harvey Norman Gala Awards: L to R: David Ackery, Haydon Myers, Ashley Collins (winner of Rookie of the Year) and Daniel McPherson.

Gerry Harvey still working from his Flemington NSW office, sees a positive future for his company.

However, he is less positive when it comes to the topic of international companies not paying tax. And his solution for what he described as a huge problem for the government? “If I was the government I would have private meetings with each company, tell them you want audited figures for their business. The ATO would assess its profits on the information provided and tax them accordingly. It can be done. If the business is doing $500 million turnover and paying no tax and the average tax paid is 4% so I want $20 million, thank you.

“Tax evasion is a big thing with all these companies opening retail shops but none paying tax. We cannot afford to have a large proportion of our economy paying no tax. Sure they contribute and employ labour but maybe we would be better off with Australians running businesses, paying tax and employing staff. It is good to have the overseas influencers so companies like Harvey Norman can also set up in other countries, but we pay tax in these countries.”

ADVICE FOR THE NEXT GENERATION OF RETAILERS

As for the next generation of retailers and how different the landscape will be for them. “You buy something and you sell something which is no different to what it has always been. What does change is

how you operate and adjust a model that communicates effectively with the public and makes sales.”

He has advice for anyone thinking about entering retail where he believes there are still opportunities but it depended to a large extent on picking up on consumer trends. “If you are a 25-year old with ambition there are instruments available for you to make a name for yourself. Get the category right and specialise. Lorna Jane and

retailing as the costs involved in setting up are huge, especially when it comes to big brands and big shop fronts. The internet was another cautionary tale.

“I don’t know any internet retailer making much money selling furniture or electricals. Last year our online turnover reached around $100 million and we expect it will be around $120 million next year but we give out our figures. When you have good figures you tell the world but if the figures are crook you might

“LOOKING BACK THERE IS AN ARGUMENT THAT INSTEAD OF GOING INTO SLOVENIA, IRELAND OR ASIA PERHAPS WE SHOULD HAVE MOVED INTO CANADA…”

Beacon Lighting are good examples.

There are always opportunities but if you want to open a hardware chain it won’t be impossible although it could be a big ask. As a retailer I always took the view that the manufacturer or supplier was a partner and not a person to be used and it was a mutual benefit. I think the grocery and liquor trade to a large degree have forgotten that.”

However, he has words of warning for those considering entering electrical

hear how wonderful the business is but there are no figures to back it up and online can stuff up a good retailer.”

And just who does Gerry Harvey admire? “I look around at those who are 80+ who are actively doing things and they are hard to find. We seem to retire people earlier than in many other countries.

Maybe it is something in the national psyche and I find that disappointing. I admire people who are over 80 and still going strong when they are able to.” AR www.applianceretailer.com.au

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AR NEWS

HOW BING LEE MEETS CUSTOMER DEMAND Left: Bing Lee Mt Druitt interior.

Below: Bing Lee Albury Store exterior.

B

BY EMILY BENCIC ing Lee has expanded its retail footprint to 38 stores Australia-wide, opening two stores back to back in two consecutive months. The latest store opened in November inside Mount Druitt Westfield Shopping Town. Bing Lee general manager Phil Moujaes said there was a genuine need inside Westfield for an electrical retail store to provide a large range of whitegoods, portable appliances and consumer electronics.

“Bing Lee’s new store features a massive wall of TVs the entire length of the shop floor. If customers are in the market for a new fridge, they can browse our store-length display of stainless steel fridges, with a wide variety of sizes and features,” Moujaes said.

“We also have a premium Bosch cooking display with the latest cooking technology, and a huge range of small appliances to complement any cooking environment. Bing Lee Mt Druitt also has the latest in phones, tablets and notebooks,” he explained.

The Mt Druitt store measures 970sqm in size and has hired 14 staff in total and has direct access to the ground level car park.

“Bing Lee has a very strong presence west of Parramatta with stores in Penrith, Blacktown, Prospect and Rouse Hill,” he added.

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Appliance Retailer February 2016

“THE WESTERN SYDNEY POPULATION JUSTIFIES HAVING TWO STORES AND PROVIDES ECONOMIES OF SCALE IN MARKETING AND LOGISTICS.” In late October, Bing Lee opened its Albury store on the back of the success of the Wodonga store, which opened in mid-2014.

“We believe the population justifies having two stores and will provide economies of scale.

“The Albury store also features a large screen TV wall and a large variety of stainless steel refrigeration and laundry products, as well as floorcare, small

appliances and computing hardware and accessories,” Moujaes said.

The Albury store is smaller in size at 570sqm with nine staff in total.

“With the huge progress in technology and shifts in product design, Bing Lee has kept pace with these changes, and the store layouts have adapted to showcase products in their best environment. For example, our tablet and notebook display features powered and internet-connected products so customers can browse and try out different keyboards, touch screens and screen sizes to find the best model for their needs,” Moujaes commented.

Bing Lee’s new slogan ‘There’s a great deal more in store’, reflects its philosophy of enhancing the in-store experience, and having the best possible sales team through product and service skills training. AR

AR NEWS PROFILE

WHY RETAIL IS DEAD

John Winning says customers expect an experience.

Appliances Online CEO, John Winning reveals what has killed retail as we know it.

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he Winning Group is a fourth-generation family business, and each generation has contributed a new dimension to ensure the customer enjoys a heightened shopping experience.

What we did well and continue to succeed at today is providing customers with an experience that exceeds their expectations. My dad used to personally install appliances in customers’ kitchens and laundries and today we’ve used everything from a boat, a crane and a cherry picker to deliver an appliance into a customer’s home.

But what’s also needed from a retailer to remain relevant and successful in today’s environment is to engage the senses of customers. Customers still want the same things as they did generations before, but now they want them quicker.

They want both choice and service and they want something familiar, but also unique and something that inspires them.

The Grounds in Sydney’s Alexandria was specifically designed with Instagram in mind.

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Appliance Retailer February 2016

They want and now even expect, an experience, which is beyond what a traditional bricks and mortar store offers.

Customers don’t want to be told stories; they want storytellers – they want unique and inspiring experiences.

A few examples from Australia and around the world of retailers that have achieved customer loyalty through offering a heightened experience include: The Grounds in Sydney’s Alexandria was specifically designed with Instagram in mind. It offers experiences for all the senses; something to touch, feel, smell and see and most importantly an experience you can share with your family and friends. By creating something truly unique and sensual, you will fi nd people don’t just want to share it with their family and friends; they want to share it with the whole world. The Grounds knows all too

well about this and the role social media can play in propelling your business; it is currently one of the top 10 Instagrammed places in Australia.

Colette, a fashion shop in Paris, has created such a unique and cool space that the world’s top brands choose to launch their new collections in their store, and customers flock in to take home some of the coolness and the feeling of exclusivity. For example, Apple chose to launch the Apple Watch in Colette, rather than in the Apple store, which is just a few blocks away.

Net-a-porter and Mr Porter’s packaging makes customers feel as though they have purchased something luxurious and unique, even if it’s just a lipstick or a plain white t-shirt. They have made the opening of a parcel part of the shopping experience itself.

Furniture retailer Coco Republic has created an experience that includes choice, service, inspiration, curation and something unique. From the way that they merchandise their showrooms and even their warehouse sales, right through to their café experience, customers who go to their store recognise that they are experiencing something far superior to anything in Australia.

So as we look to today and the future, well in reality its already happening, retail as we know it is dead, because experience killed it.

With an abundance of choice from around the globe, retailers have to demonstrate what they are going to offer customers in addition to the actual product. The biggest question you should ask yourself this year is what memory are you going to leave a customer with?” AR

| On the Move | BREVILLE

Naomi Scesny, previously Breville Australian category manager, food prep and cooking has left the company. She had held that position since June 2013 after joining Breville as food specialist and test kitchen manager in 2011.

Scesny has taken up the role of brand manager - Pyrex, Corningware, Snapware with World Kitchen, LLC. Her replacement has not been advised. ◆

DYSON

Charlie Stack, group PR executive has left Dyson where he had worked for almost three years.

Stack moved to Australia in 2013 initially as ANZ communications executive from Dyson UK, where he held a similar position. He has now moved into the role of PR Advisor for Forcite Helmet Systems. ◆

GFK

Darren Varney has moved into the role of director market development GfK. He will be developing point of

The beginning of the year is a popular time for executives to make a change. 2016 is no exception.

sale (POS) measurement panels across Optics, Petcare and Duty Free sectors. Varney has been with GfK for seven months as senior account director in the consumer electronics sector, joining the company from Nielsen.

He has been replaced

by Jason Goodrich also from Nielsen, who has experience in FMCG Retail account management (Coles). ◆

SAMSUNG

Evan Manolis (right) has left Samsung after nine years to move to Optus to take up the position of director product marketing - TV, mobile video and content. Manolis joined Samsung as senior product manager CTV in 2007, he previously held the role of head of content and services – IT and Mobile.

Meanwhile, Stuart Meighan has been promoted into the role of national account manager based in the Sydney office. He had worked as area manager consumer electronics for 18 months and as national account manager, product manager – hotel display. Meighan commenced with the company in 2008 as commercial business development manager. ◆

SPECTRUM BRANDS

Tony Burke has been appointed national account manager for Spectrum Brands Personal Care Division. He will manage the Big W, Harvey Norman and Myer accounts for the Remington brand. Burke was most recently national sales manager with Soda Stream for the past two years.

The appointment follows the company’s decision in September last year to re-locate all national account manager roles to Melbourne head office. Natalie Taane, who previously held this position, made the decision not to re-locate to Melbourne and has since accepted a national account management role at Breville. ◆

VALE: CHRIS MACLEOD

Melbourne-based retailer, Home Appliances, lost its general manager of kitchens in early January 2016 with the passing of Chris Macleod.

Prior to his four year tenure at Home Appliances, Macleod worked in the retail supplier chain in senior management roles for Dewalt, InSinkErator, Ilve, Clive Peeters and Harvey Norman. AR

LG realigns sales and marketing team

LG Australia managing director Youngik Lee.

LG Electronics has no plans to fi nd an immediate replacement for the position of general manager national sales, left vacant last year when incumbent Michael Doyle resigned to join competitor Electrolux.

Since then, LG Australia managing director Youngik Lee has been fi lling the retail facing duties of the position and working closely with the sales team.

This group comprises general manager operations, David Smith, general manager Home Entertainment Chris Doyle and general manager Home Appliances Murray Richardson.

LG marketing director Angus Jones told Appliance Retailer that there was no current recruitment drive for the role and that Lee “was so impressed with the

BY CLAIRE MOFFAT

work of the three general managers that he will continue to work with the present arrangement.”

The strength of the team is also testament to Michael Doyle’s efforts before he left, Jones added.

However, several changes have been made within the marketing team.

Former marketing manager of mobiles, Brad Reed has been appointed marketing manager Home Appliances while Bruce Leigh, former category manager Audio Visual has been appointed as the new marketing manager of mobiles.

This leaves two vacancies within the team and the company is presently seeking category managers for Home Appliances and Home Entertainment. AR www.applianceretailer.com.au

11

AR NEWS PROFILE

Panasonic local chief leading a more diversfied business Once it dominated the market in everything AV, now this company has reshaped itself to be a broader player. Claire Moffat talks with managing director Paul Reid.

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s I sit opposite Panasonic managing director Paul Reid, he strikes me a true Renaissance Man of our industry.

Those who also know Reid well, agree that his unassuming demeanour belies a strength of character which makes him the right man at the right place at the right time to lead Panasonic Australia as it continues to transform.

This company man of 12 years arrived at Panasonic’s company’s former offices in Belrose in 2004 bringing ten years senior sales experience with Samsung Australia.

As a director of Panasonic’s Consumer Electronics group, Reid held a firm and experienced hand on company sales until he was transferred to Panasonic Nordic AB as managing director in June 2011.

Within three years, he was back in Sydney and ready to take over the reins at the top.

So, when Reid speaks about Panasonic being much more diversified that it was probably 10 years ago he is on firm ground.

The big change in the company’s psyche has been the branching out from its roots in the television category.

“Its true that television is in our DNA, but we are no longer reliant on it,” Reid explained.

“We have been able to build other businesses such as major appliances and our small appliance base is also growing,” he added.

Air conditioning is now one of Panasonic Australia’s strongest categories and Reid described sales in both the 12

Appliance Retailer February 2016

commercial and residential products as “wonderful”.

“We are also experiencing good growth in the non-consumer area that includes energy and residential batteries.

Panasonic Residential battery systems that enable energy to be generated from solar power and used during the evening peak are launching right now,” he said.

Digital Imaging was once a very dynamic category for Panasonic and, despite significant contraction in compact cameras, Reid describes the imaging business as “good”.

“We are seeing a lot of growth in mirrorless cameras. The Lumix G series is going well and Panasonic is innovating with 4K technology. We have the strongest

“ITS TRUE THAT TELEVISION IS IN OUR DNA, BUT WE ARE NO LONGER RELIANT ON IT.”

offer in the market and are now putting this technology through our video cameras and compact camera ranges.”

It seems that there is also still life within Panasonic’s digital heritage too with the revival of the Technics brand of high end audio in late 2015, driven by a real shift back to high quality sound.

According to Reid, Panasonic’s television range is being enhanced by

two applications which are driving sales: picture quality and the Smart TV platform.

“We are focusing on the technology that enables TV anytime and we can really offer a unique point of difference.”

But it is Panasonic’s whitegoods competitors will need to watch for a growing range of refrigeration, laundry and possibly cooking product arriving in 2016.

Reid says that the Panasonic range of bottom mount refrigerators launched in 2011 have been well accepted with a French door model scheduled expected to arrive in Q1. The company also launched its first range of top load washers in 2015.

“Step by step we will be delivering a comprehensive line-up,” he said.

At IFA 2015 Panasonic displayed its Euro cooking appliances which Reid explained should be considered a logical fit for the company to consider entering the cooking market “but we won’t rush into it.” Meanwhile, around one in two Australian homes has a Panasonic microwave,” he added.

Although not in the same league as the 900 year old Japanese Sake maker Sudo Honke, Panasonic will celebrate its 100th Anniversary in 2018.

“Panasonic was ‘built to last’, Reid said. We have always been focused on understanding the needs of the customers.

We know that our product is safe and reliable end to end and we have a long history of understanding business and playing fairly. As consumers shift towards brands they know and trust, we will continue to prosper.” AR

read on applianceretailer.com.au AR

WHY YOU NEED TO CAPITALISE ON THE GROWING DRONE CATEGORY

BY EMILY BENCIC

Love and home take the stage at Kambos new store

BY CLAIRE MOFFAT Two hundred and fifty executives behind Australia’s prestigious appliance brands flew into Perth in mid-November for the official launch of Liebe + Haus, the latest store in the Kambos chain.

When Appliance Retailer caught up with owner Peter Kambouris at his 1300sqm store, it was obvious that the opening event was the culmination of an investment of time, energy and intention.

As the verb ‘love’ doesn’t usually feature in a retailer’s livery (for the uninitiated, Liebe + Haus means Love + Home), Kambouris explained, “we were looking

for a name that would sound, look and feel premium. The name means Love + Home, to say that ‘We have created a store for people that love their homes’,” he explained.

The supplier brands read like an ingredient list from an elite European menu: Miele, Smeg, Neff, Gaggenau, Ilve, and Schweigan, among others. In the SDA category, Bugatti and Smeg are ranged while Jura is the only coffee supplier. There is also a hand-picked range of homewares from Vera Wang and Le Creuset, amongst others. AR

Woolworths cuts Masters loose

Cairns said in a statement to the Australian Securities Exchange.

Cairns said Woolworths would either pursue an orderly prospective sale or wind up of the business.

“This important decision allows Woolworths to focus its energy and resources on strengthening and executing its The Masters business plans in our businesses,” he added. is up for sale.

While Cairns said that the company would move “as quickly as possible” he advised that the put and On January 18, Woolworths Limited call options process will take at least two chairman Gordon Cairns notified months to complete and following this a shareholders that the company was closing potential sale process or other exit process the Masters chain. will take additional time.

“Our recent review of operating “The business will continue to trade performance indicates it will take many through this period. Our top priority is years for Masters to become profitable. to do the right thing by all stakeholders,” We have determined we cannot sustain Cairns concluded. AR ongoing losses from this business,”

Australian retail leader in hobby drone equipment, iDrone received increased enquiries, website hits and sales revenue with month on month growth of 10% in the lead up to Christmas 2015. Digital manager, Libor Kuthan says the drone retail market is still in its infancy as it moves from a niche hobby to one that is more widely embraced.

Despite this, Ted’s Cameras expects drones to be a booming category and 2016 to be the watershed year in its growth cycle.

Drones were a very strong new product category for the retailer over Christmas 2015, according to CEO Nic Peasley.

“There is no key demographic for drones as everyone from kids wanting to have something to fly all the way through to businesses which are using them for a range of functions.

“Drones provide sheer portability, the ability to capture images from the air and also the ability to provide live back to base over Wi-Fi images and video content.”

Michaels Camera managing director, Peter Michael, agreed with Peasley saying that drones have gained traction as they enable photography enthusiasts to expand their capabilities.

“Drones allow photographers and videographers to shoot from places that they previously could not do without great expense, such as helicopters or planes. For others, it has become a new hobby. Our primary customer demographic are males aged between 20 and 40,” Michael said.

“With drone film festivals and photo competitions, I predict solid growth for the drone category in 2016 and beyond,” he added.

The Annual New York City Drone Film Festival will be hosting a three-day event from March 4 to March 6 in 2016.

Drones are falling into the camera accessory category across a range of national electrical retailers. Harvey Norman has the entry- level Parrot Minidrone Cargo for $148 and JB Hi-Fi ranges high-end models, including the Parrot Bebop Drone and Skycontroller for $1,499. AR

www.applianceretailer.com.au

13

AR NEWS

Rocky road as Samsung doggedly pursues washers OCTOBER 2015

62% OF WASHER RECALL RESOLVED

Samsung said it had successfully “resolved” 62% of the units in the ongoing product safety recall for six models of its top loader washing machines. Samsung used the term “resolved” to describe either a rework, refund or replacement of the original unit. There were 53,376 washers sold in New South Wales with 32,350 of these units resolved

by Samsung. The next state with the highest number of washers to be recalled was Queensland with 39,001 sold and 23,358 resolved. This was followed by Victoria with 26,952 sold and 14,996 resolved while Western Australia sold 14,483 washers with 7,315 resolved. ◆

NOVEMBER 2015

‘TAPE AND PLASTIC BAG’ REMEDY UNDER FIRE

Samsung disputed a claim from a NSW Fire & Rescue spokesperson who stated that the fire that destroyed part of a Newcastle home was caused by a Samsung washing machine. A Samsung spokesperson told news.com.au that its “engineers conducted an analysis of the washing machine and concluded that the top loader washing machine was not the cause of the fire”. ◆

NOVEMBER 2015

SAMSUNG DRIVES RECALL MESSAGE

A decline in consumer response to mass marketing campaigns, (excluding TVCs), caused Samsung to take further action by devising a targeted communications campaign.

Samsung chief marketing officer, Philip Newton emphatically explained to Appliance Retailer that his number one priority is “customer safety” and the company will not rest until all machines are found, fixed, replaced or refunded. Samsung posted 69,000 ‘Urgent Detergent’ packs to Australian homes. The packages contained a sample of laundry detergent along with detailed information regarding the Samsung washing machine recall, including how to check the model number and steps to be taken in order to receive a refund, replacement or repair. ◆ 14

Appliance Retailer February 2016

DECEMBER 2015

MP SPEAKS OUT ON ‘DUTY OF CARE’

An elderly Smithfield man was doing a load of washing when his machine caught alight. The 84-year old, who has cancer, was taken to hospital and treated for smoke inhalation. NSW Parliament member for Greenway, Michelle Rowland MP, addressed the recall issue in Parliament prior to the incident with concern about safety.

“Elected officials have a fundamental duty of care to the citizens they represent. A routine task of putting on a load of washing should not result in the destruction of family homes and/or physical harm,” Rowland told Appliance Retailer. ◆

DECEMBER 2015

RETAILERS REPORT BRAND RESISTANCE

Retailers around the country spoke to Appliance Retailer about the extreme danger posed by the faulty machines and the problems of the recall. Tasmania’s Campbell’s Betta Home Living store owner, Barry Campbell reported resistance from customers buying Samsung’s laundry offering. Western Australia’s Dorsett Retail managing director, David Dorsett-Lynn said he advised affected customers and swapped out units not even sold by him. Meanwhile, Victoria’s Camberwell Electrics owner, Hans Vanderstadt said negative publicity “sticks in the minds of consumers, permeates across the brand and tarnishes integrity.”

Black & White Engineering Solutions managing director, Geoffrey Booth, said Samsung’s recall demonstrated that compliance does not always equate to product safety. “The real value in purchasing well-known brands is extra precautions.” ◆

JANUARY 2016

SPARKS APPEAR IN NON-RECALLED MACHINES

Fire sparked by a Samsung recalled washing machine at a Sydney childcare centre and an unconfirmed report claiming that a major national retailer pulled two non-recalled Samsung washing machine models from the sales floor, although it was “news” to Samsung corporate VP Philip Newton. According to Tarnya Allen, Facebook member of a private group of concerned owners, two incidents in the first week of January claimed to involve Samsung washing machines not in the recall. Samsung model WA406DJHDWR fell apart during the spin cycle and front loader WW75H5290EW almost caught alight. ◆

read on applianceretailer.com.au AR

Dick Smith: Once entrepreneurial genius, now private equity disaster JULY 2015

SMALL APPLIANCES TO BE INTRODUCED TO STORES

Dick Smith CEO, Nick Abboud, confirmed the launch of ConnectedHome, introducing small appliances to its stores, in an exclusive interview with Appliance Retailer. 100 existing Dick Smith stores throughout the country were to be transformed with the first underway at the heart of Sydney CBD. The store relaunched with around 20% of its existing floorspace devoted to small appliances. Dick Smith recruited Bita Lowry, former small appliances buyer for Myer, who Abboud described as “the best small appliances buyer Dick Smith CEO, Nick Abboud. in the industry”. ◆

AUGUST 2015

SHARES FALL TO RECORD LOW DESPITE SALES GROWTH

On August 10, news broke that JB Hi-Fi was already selling small appliances inside four of its stores, badged JB Home. CEO, Richard Murray said the introduction of small appliances into existing JB Hi-Fi stores was “a natural progression” for its home appliances strategy. The following week, Dick Smith shares fell to a record low of $1.65, despite sales growth of 7.5% for the 52 weeks ended 28 June 2015. ◆

OCTOBER 2015

FULL YEAR PROFIT GUIDANCE CUT

Speculation grew that Dick Smith chairman JB Hi Fi was a potential Rob Murray. buyer to takeover Dick Smith Electronics (DSE) after Luminis Partners was secured by DSE for an advisory role. Luminis founder Rob Murray is chairman at DSE and Metcash and also sits on the Southern Cross Media Group board. According to media reports, Luminis was working with Dick Smith to aid it with strategy and defence. On October 28, Dick Smith cut its full-year profit guidance by $5 to $8 million, and in turn, shares plunged by up to 30%. ◆

NOVEMBER 2015

SHARES PLUMMET MORE THAN 50%

The impact of weak November sales forced Dick Smith shares down more than 50% to 32 cents on November 30. After a slump in same-store sales in October, an inventory review resulted in the value of inventories being slashed by at least $60 million.

The stock was down 85% since the start of 2015 and market capitalisation fell to $74.5 million. According to Abboud, stock holdings remained too high and Dick Smith’s board decided to book a non-cash impairment charge of $60 million before tax and further impairment may be required. ◆

DECEMBER 2015

PRICES SLASHED UP TO 80%

On December 2, just days after Dick Smith released its second downgrade in a month, former Big W head of trade and family entertainment, Algy Pereira was parachuted into the role of director of retail operations.

The company oddly described the appointment “as part of internal succession planning”. On December 4, Dick Smith launched its in-store Mammoth Clearance Sale as it slashed prices up to 80%. Dick Smith also lost its spot in the Australian share market’s list of top 200 companies. On December 18, the retailer was one of seven companies to be cut following the quarterly review of the benchmark S&P/ASX200 index. ◆

JANUARY 2016

ADMINISTRATORS AND RECEIVERS CALLED IN

On January 4, Dick Smith placed shares in a trading halt but by late afternoon, Ferrier Hodgson was appointed receiver and McGrathNicol came in to act as voluntary administrator. On January 8, Coles confirmed that it would exchange Dick Smith gift cards bought at its supermarkets before the retailer’s collapse for Coles’ gift cards of equal value. Two days later, Queensland Councillor, Paul Tully, started a petition on Change.org, saying the receivers “acted in a cavalier and unreasonable manner and should hang their heads in shame”. The next day, Nick Abboud stepped down as CEO and Don Grover was announced as interim CEO. ◆ www.applianceretailer.com.au

15

AR NEWS

CES: SMARTER APPLIANCES,

BETTER QUALITY TVS

G

lobal company giants gathered in Las Vegas last month to roll out the new products and technology ready to hit shop floors internationally. From a refrigerator with internal cameras to a dishwasher that reduces wash cycle time but improves cleanliness of dishes, as sleeker and smarter TVs turned heads, Emily Bencic reports on her pick of the crop from CES.

SAMSUNG PUTS EYES INSIDE YOUR FRIDGE

All eyes were on Samsung as the company made its mark at CES by bringing the Internet of Things (IoT) to the kitchen 16

Appliance Retailer February 2016

with its latest refrigerator that does more than just store food.

The Family Hub refrigerator boasts a 21.5inch Full HD touch screen display and built-in cameras that take a photo of the inside of the refrigerator every time the door is closed.

Samsung has also partnered with MasterCard to offer a seamless online shopping experience through the refrigerator. Using the app, consumers can easily fi nd and purchase items from multiple retailers, directly from their kitchen, with a checkout process that accepts US credit and debit cards.

The Samsung Family Hub Refrigerator enables the family to write

notes, post photos, share calendars and artwork, on the refrigerator’s touchscreen, or using their smartphone. The builtin stereo speakers, also enable users to stream their favourite music service, or TV content as well as connecting to Bluetooth speakers.

“WRITE NOTES, POST PHOTOS, SHARE CALENDARS AND ARTWORK, ON THE REFRIGERATOR’S TOUCHSCREEN, OR USING A SMARTPHONE.”

... AS SONY KEEPS UP WITH LATEST TV TRENDS Panasonic DX900 LED LCD TV.

WHILE LG MAKES YOUR DISHES CLEANER, FASTER

LG showcased its most advanced dishwasher to date, featuring TrueSteam and MultiMotion technology. The LG TrueSteam technology is designed to eliminate tough food residue leaving fewer water spots.

MultiMotion uses an innovative wash arm to deliver powerful and fast wash cycles, combining a circular sweeping action with a bi-directional spin. The technology allows a full cycle to be completed in 59 minutes. Equipped with smart functions, the dishwasher downloads customised cycles from the LG website and notifies users when it needs to be cleaned. It also comes with Smart Diagnosis so customer service representatives can troubleshoot mechanical issues remotely.

IS HAIER THE MOST FANATIC STAR WARS FAN?

The inter-industry UHD Alliance (UHDA) group has assessed the new Panasonic TV as meeting a range of tough picture performance criteria including resolution and high dynamic range (HDR) performance as well as image precision, wide colour gamuts and more.

For the fi rst time, the DX900 combines the extreme brightness of an LCD with the contrast and black level response of Panasonic’s plasma TVs. The TV delivers brightness highs and black level depths with new Honeycomb structure local dimming technology.

Panasonic DX900 UHD TVs are powered by Firefox OS that allow users to access their favourite channels, apps, videos, websites and content through the TV home screen. The new Firefox OS update, available later in 2016, will include a new way to discover Web apps and save them to the TV.

Sony has merged its 4K picture clarity technologies with HDR (High Dynamic Range), which has recently garnered significant attention as a new technology.

HDR dramatically expands the range of visual expression possible, by realising higher brightness, higher contrast and more vibrant colours. Sony will brand its BRAVIA TVs that are capable of taking full advantage of 4K HDR content with a new “4K HDR” logo.

The new X93D series of BRAVIA 4K LCD TVs is equipped with Sony’s new Slim Backlight Drive technology that takes picture quality to new heights. With a unique backlight system structure, the X93D series realises grid array backlighting. Slim Backlight Drive, combined with Sony’s X-tended Dynamic Range PRO contrast-enhancing technology and wide colour gamut TRILUMINOS Display technology, delivers brighter highlights, deeper blacks and more brilliant colours. This series also delivers a new intuitive viewing experience with Sony’s seamless user interface and voice search functionality. AR

Although the R2-D2 moving refrigerator from Chinese manufacturer, Haier, sadly won’t make it onto store floors, it was probably one of the most quirky products of the show. The unit boasts light and sound effects (just like the movie), features a built-in projector that can stream content from Android devices, and has an internal capacity of approximately six litres.

Each R2-D2 fridge will be made to order, and will come with a serial number and certificate of authenticity.

PANASONIC DEBUTS A TV WORLD-FIRST...

Panasonic unveiled a world-fi rst LED LCD TV – the DX900 – that meets the standards of the UHD Alliance’s new highest ‘Ultra HD Premium’ specification. www.applianceretailer.com.au

17

AR NEWS: read on applianceretailer.com.au

The Good Guys’ CEO, best in class

BY EMILY BENCIC The Good Guys, CEO Michael Ford was awarded Retail Executive of the Year at The CEO Magazine’s 2015 Australian Executive of the Year Awards.

Ford beat competitor, Winning Group CEO, John Winning as well as finalists Colleen Callander, CEO of Sportsgirl and Scott Meneilly, CEO of Retail Zoo. According to CEO magazine, “Under Michael’s leadership, The Good Guys has flourished in an industry that has undergone rapid transformation and change. He has led the company into a new age of prosperity and growth by identifying and utilising industry trends, investing in best-of-breed systems and infrastructure and adapting working practices to accommodate rapidly changing consumer needs.” AR

Michael Ford lauded by peers.

Lismore Betta Home Living staff getting into the Christmas spirit.

Record-breaking Christmas for industry retailers The Good Guys is celebrating one of its best first half sales period in history and expects momentum to continue, according to chief merchandise officer, Geoff Reader. “Christmas 2015 was very strong with robust sales. It was all about healthy living, nutrition and baking with hot products including personal blenders, food processors, mixers and air fryers.”

The Winning Group also experienced a strong Christmas period achieving 18

Appliance Retailer February 2016

double-digit growth year-on-year for the month of December, according to Winning Group CEO, John Winning, with all categories performing well.

WA Narta member, Dorsett Retail managing director, David Dorsett-Lynn said sales were the “best he has seen since the GFC” with all of his stores trading up on last year, some as much as 20%.

Leading Appliances Taree in NSW store owner, Peter Bolte echoed the

BY EMILY BENCIC positive results. “December was our biggest month in three years due to small appliances selling well and the personal blending category going ‘bananas’.”

2nds World managing director, Peter Hammerman posted a record December with successful Boxing Day trade.

Betta Home Living Lismore, in NSW store manager, Michael Haddin said turnover for small appliances was up and TVs sold better than in previous years. AR

FEATURE

blankets Electric

OUTLOOK | TRENDS | RESULTS AND RANGES | PRODUCT GALLERY | FROM THE FLOOR | PROMOTIONS

AR ELECTRIC BLANKETS

GfK Figures

 October 2012 – September 2013 Growth Rate PY units: –10%  October 2013 – September 2014 Growth Rate PY units: +11%  October 2014 – September 2015 Growth Rate PY units: –8%

OUTLOOK

Electric Blankets: Anatomy of a highly sensitive market

BY KYMBERLY MARTIN

I

f you were thinking that the electric blankets and throw category had been displaying defi nite bi-polar tendencies over recent years, you wouldn’t be far off the mark.

According to GfK, in MAT13 the electric blanket market declined

Reinventing coffee for every human bean

by -10% in units, only to jump, just 12 months later in MAT14, by 11%.

Now the market is back to decline and experiencing change rates of –8% in units and a tiny +2% in value in YTD MAT Oct14-Sep15.

Some industry observers have speculated that this erratic behavior is

not unusual in seasonal categories but perhaps there are stronger market forces at work than just the weather.

In our Trends section, we dig deep to discover what is driving the shopping patterns of consumers around what many believe is an indispensable appliance purchase. AR

TRENDS

Safety trumps price everytime

T

he growing trend to indoor heating appears to have contributed strongly to declining sales. If there is one Australian state where an electric blanket could be considered mandatory it would be Tasmania, but not any longer. Tasmanian retail institution Coogans, has been selling appliances for 135 years and remarkably, general manager, Jon Austin told Appliance Retailer that he only sold six units in 2015. The reason?

“Nearly everyone has central heating,” Austin explained.

A second and more sinister trend lies within Australian Consumer and Competition (ACCC) statistics which reveal safety as a primary consumer

Nicole Norton – Sunbeam

concern when buying electric blankets.

And not without cause.

Since 2010, an estimated 400,000 electric blankets have been deemed unsafe, according to the ACCC. Worryingly, the overall return rate sits at just under 12%, despite more than 40 advertisements issued in total. Problems are largely down to potential overheating or a short circuit caused by wear and tear of the cord.

The ACCC believes that that the difficulty of achieving high electric blanket return rates shows how important it is for suppliers to have “adequate quality control processes in place to ensure the products they are

According to Glen Dimplex marketing manager, Douglas Yapp, electric blanket sales grew significantly in 2015. “This was good timing for our entry into the category, as sales for the 2014 season were very disappointing.”

Yapp agreed that consumers look for a quality product that is machine washable with detachable controls.

“Some consumers are uneasy about purchasing entry level electric blankets due to the perceived risks of operating an electrical appliance while sleeping, so customers can be reassured by the company’s established reputation and brand heritage,” he said. This brand loyalty and trust saw Glen Dimplex

Douglas Yapp – Glen Dimplex

supplying are safe” and for them to act quickly to stop supply on the occasions problems do occur.

Sunbeam product marketing manager for seasonal garment care, Nicole Norton stressed that quality and safety should be emphasised in any electric blanket sale, rather than price. Norton added that along with a brand’s safety credentials, another less discussed, but important feature that consumers are seeking is heat-up time.

Sunbeam research indicates that fast heat up time with multiple temperature settings is equally the most important blanket feature.

“If a brand does not advertise their heat up times on electric blankets, then it is probably using standard technology which takes 20-30 minutes to heat,” she said. Norton added that the Sunbeam Sleep Perfect is the number one range of blankets in Australia with a 38% value share.

Zane Nawrocki – Jason & Onkaparinga

electric blankets sell out within the fi rst six weeks from release in the 2015 winter.

Over at Jason & Onkaparinga, product safety and quality is also a major focus. Sales and marketing manager, Zane Nawrocki, explained, “With so many brands and products on the market in the lead-up to the colder weather, it is imperative to ensure the products ranged by retailers meet the correct safety standards, as well as follow current market trends.” AR

AR ELECTRIC BLANKETS

Sunbeam Sleep Perfect Fleecy Wool BL56.

RESULTS AND RANGES

Sunbeam Feel Perfect Snug & Cosy Reversible Throw TR3300.

Goldair Queen Electric Blanket with Mattress Protector GUB-Q.

RUGS AND THROWS TURNING INTO ‘MUST HAVES’ Dimplex Microfiber Throw Rug DHEBHT.

Dimplex Queen Pillow Top Electric Blanket DHEPTQ.

22

Appliance Retailer February 2016

S

unbeam is adding a new electric blanket and reversible throw to its 2016 winter line-up. The new range of Sleep Express midpriced electric blankets claim to heat up three times faster than standard electric blankets, in just 10 minutes using patented technology and elements from Italy. Sunbeam is also adding a reversible throw to the Feel Perfect range. The Feel Perfect Snug & Cosy Reversible Fleece includes six heat settings, fast 10-minute heat up, three hour auto off and is machine washable. There are also a variety of Sunbeam throws in a range of colours and textures including velvet plush, faux fur and microfleece fibre.

Dimplex is moving into the throw rug category this winter with a microfiber and machine washable throw with detachable controls, three heat settings on an easy to read LED display and three hour auto-off timer. The Micro Fleece Heated Throw (DHEBHT) has been designed for comfort and usability. Dimplex entered the personal heating market in 2015 with six models, comprising fitted under blankets and fitted pillow top blankets. All Dimplex fitted blankets and pillow top blankets are machine washable, with 12-hour timers, Sensorsafe double overheat protection technology and carry a two year warranty.

Jason Washable Australian Wool Electric Blanket.

Noirot will make its debut into the premium end of the electric blanket market in late February. General manager, Gregor Black, said the carbon fi lter technology and low voltage (12V) make these new models completely safe.

Made from soft polyester fibre, that is lightweight, anti-static and flexible, the blankets are fi reproof, hypoallergenic, anti-bacterial and anti-mite. “Safety aspects are the big selling features,” Black confi rmed.

“There has been resurgence in electric blanket sales following the sell-out from last season with the cold winter, so we are as confident as we can be that the season will be strong. We put all the processes in place at store level and just trust that the cold weather will arrive as expected.”

Jason markets a wide range of electric blankets including the ‘Australian Wool Electric Blanket’ which is washable and can be used as an underlay throughout the year. It has detachable controllers, seven heat settings and 10-hour auto-off and is available in Queen and King sizes. Other Jason range offerings include a fully fitted and Cosy Sherpa electric blanket models as well as a limited edition Jason Heated Throw. AR

AR ELECTRIC BLANKETS

Goldair Queen Electric Blanket with Mattress Protector GUB-Q SELLING FEATURES    

Three heat settings Fitted design Zip-off quilted mattress protector Detachable controllers

RRP:

$129

GDB Goldair: 1300 465 3247

Jason Washable Australian Wool Electric Blanket SELLING FEATURES    

Detachable controller Seven heat settings 10-hour auto off controller Conforms to AS/NZS 3350.2.17

RRP: $229.99

A reputation for quality and value for money is the hallmark of the Jason electric blanket range. This model has the added feature of being used as an underlay all year round. The easy to read packaging allows consumers to quickly identify features to suit their requirements.

– $249.99

Jason & Onkaparinga: 03 8390 3333

PRODUCT GALLERY

Offering two in one warmth and practicality with skirts that are approximately 50cm deep to suit most mattress depths, this model also offers a convenient, zip-off quilted mattress protector. Queen and King sizes feature dual detachable controllers, while the Large Single size features one detachable controller.

Sunbeam Feel Perfect Snug & Cosy Reversible Throw TR3300 SELLING FEATURES    

Six heat settings Fast 10-minute heat-up Three hour auto off Machine washable

RRP: $84.95

Sunbeam: 1300 881 861 This reversible throw in pink and grey soft fleece is the perfect companion for those cold winter nights with its fast 10-minute heat thanks to exclusive Italian elements and digital controller technology. It also features a three year replacement guarantee for peace of mind.

24

Appliance Retailer February 2016

Dimplex Queen Pillow Top Electric Blanket DHEPTQ SELLING FEATURES    

Machine washable Detachable controls 12-hour timer 1500mm (W) x 2030mm (H)

RRP: $189.95

Dimplex: 1300 554 155 A fully fitted non-woven polyester electric blanket has the safety minded consumer in mind with Sensorsafe double overheat protection technology plus a two year warranty. Users can also independently control body and foot zones with easy to read power setting and timer LED indicators.

This micro fleece heated throw is a versatile option for keeping warm. It provides personal heat to the user wherever it is needed, on the sofa, bed or armchair. It is also machine washable for easy care and has a two year warranty for peace of mind.

PRODUCT GALLERY Fleecy wools, throw rugs and electric blankets will all keep consumers warm and cosy this winter.

BY EMILY BENCIC

Dimplex Microfiber Throw Rug DHEBHT SELLING FEATURES

Sunbeam Sleep Perfect Fleecy Wool BL56 SELLING FEATURES

This combines a woollen mattress protector and electric blanket in one for year round comfort. Made of 500g/m2 100% pure Australian wool fleece with a 25mm pile, it is cool in summer and warm in winter. It also helps to soothe aches and pains and reduces pressure on the body during sleep.

    

 Machine washable with detachable controls  3-hour auto-off timer  Easy to read power settings and timer LED indicators  1200mm x 1600mm

RRP:

$84.95

Glen Dimplex: 1300 554 155

Fast 5-minute heat up Six heating settings Temperature sensing technology Digital control with auto off Nine levels of safety protection

RRP: From

$269

Sunbeam: 1300 881 861

www.applianceretailer.com.au

25

AR ELECTRIC BLANKETS

FROM THE FLOOR

Retailers sleep wonderfully warm From the plains of north-west Victoria to the sunshine of Toowoomba 2015 was a strong year for electric blanket sales, retailers tell us.

HARVEY NORMAN BALGOWLAH, SYDNEY STORE MANAGER, ADAM ALLISON

Despite the highs and lows of GfK category tracking, Adam Allison told Appliance Retailer that 2015 sales went very well due to a cold winter.

“We sold out of forward orders and had to re-stock on numerous occasions.

Our electric blanket sales have been very consistent for a few years, even without the cold. Obviously there is a spike when you have a cold snap,” he said.

Allison’s store is located on the coastal peninsula of Sydney’s affluent North Shore which experiences amongst the mildest temperatures within the city’s vast footprint. His customers come from a cross-section of consumers both young and old and Allison said electric blankets are popular with all age groups.

“Consumers look for a product that is safe and machine washable with dual controls. More luxurious models like the fleecy throws are also becoming more popular.”

However, Allison doesn’t believe that the category is under pressure from heating sales.

“No, I don’t think that is a factor.

Consumers still see electric blankets as a cheaper form of heating, especially with sky rocketing energy costs.”

His last word will give heart to suppliers: Promotions are vital for sales.

“Absolutely – cash backs and money-back guarantees have a good impact,” he added.

26

Appliance Retailer February 2016

BI-RITE ELECTRICAL, MARYBOROUGH, VICTORIA PROPRIETER PETER EGAN

Peter Egan sells electric blankets to customers mainly aged over 50 in the small city of Maryborough, (pop 7,174).

The town, close to Ballarat and 168 kilometres north-west of Melbourne has an average minimal mean temperature of 8 degrees in winter, which pushed sales in 2015.

“Sunbeam sold out in early July because it was such a cold winter.

We also sold many Dimplex electric blankets. There were two weeks where temperatures did not reach double figures during the day, so you can imagine how cold it got at night. It was our best season for electric blankets for some years,” he said.

WILSONTON BETTA HOME LIVING, TOOWOOMBA, QUEENSLAND STORE MANAGER, CHRIS KEMP

According to Chris Kemp, who sells to a broad demographic in the populous town of Toowoomba in the Darling Downs region of Queensland, winter 2015 sales were excellent following a cold snap.

“We were struggling to source stock and getting it from wherever we could to meet customer demand.”

According to Kemp, the electric blanket category continues to hold its own, despite the growing use of indoor heating.

Kemp said his customers look for machine-washable, fitted blankets with detachable controls.

“Foot warmers are popular. Pricing is a factor but customers want reliability and brand heritage,” he concluded. AR

PROMOTIONS

SUNBEAM

To assist retail displays of electric blankets and throws, Sunbeam has designed a Sleep Perfect floor bin. It fits up to 12 throws or 12 blankets, presented as a neat and compact display solution.

JASON & ONKAPARINGA

Expansion plans into new retail outlets, giveaways and promotional activities in addition to an online presence, exposure in family publications and sponsorships form part of the marketing strategy.

!

W NE Made with the same Norwegian passion and quality that you have come to trust...Now more compact!

Scandinavian design is world famous for combining clean and timeless designs with user friendly functionality. The new Oslo range shares this same design ethos.

Incorporating a top mounted heat outlet and a durable aluminium element, these units have been designed using Norwegian innovation - and are more compact than ever before!

As a sign of our commitment to its superior quality, we cover all NOBO Oslo panels under a LIFETIME WARRANTY. For details, contact Glen Dimplex Australia Pty Ltd on 1300 556 816 or visit www.noboheating.com.au

Made in Norway

Lifetime Warranty

Proudly distributed by

New Stylish, Compact Design

AR HEATING

OUTLOOK

Not too hot to handle for the smart retailer

BY KYMBERLY MARTIN

A

s the winters of 2013 and 2014 were relatively mild in temperature and duration, consumers were generally unwilling to spend large amounts on heating appliances, according to Euromonitor.

“Consumers preferred to make their purchases in mass merchandisers and supermarkets, increasing the likelihood of purchasing a private label,” senior research analyst Daniel Grimsey said.

The warmer weather resulted in declining volume sales of heating appliances in both 2013 (-3.3%) and 2014 (-4.8%). “Since consumers used their heaters less than usual in 2014, they received less wear, and were less likely to be replaced,” Grimsey noted.

“With weaker demand for heating appliances, retailers offered significant price discounts to avoid the likelihood of being left with surplus stock. This depression on value growth was further entrenched from 28

Appliance Retailer February 2016

consumers feeling unwilling to spend large amounts on heating appliances, based on the realisation that their use of the appliance would only be short-term.” This led to an increase in price sensitivity, with consumers more likely to purchase their heating appliances from mass merchandisers and supermarkets, where heaters can be purchased for less than $40. Unit prices consequently dropped from $220 in 2013 to $216 in 2014.

Demand for heating not only weakened due to the warmer weather in both 2013 and 2014, but also for consumers who preferred to use air treatment products with heating features, such as split air conditioners.

“With split air conditioners now commonplace, even in relatively cool states such as Victoria, the demand for heating appliances is progressively being confi ned to those regions where it never gets hot enough for a split air conditioner, such as Tasmania, or where

demand is additionally suppressed due to prolonged economic stagnation.”

Grimsey said the shift in Australian households towards higher density living, with smaller living spaces, has also placed downwards pressure on heating appliances. “Consumers no longer require the same quantity of heating appliances to heat their home and this was reflected in the penetration rates of heating appliances in Australia, which dropped from 181% in 2013 to 177% in 2014.”

He said that, as a result of new housing shifting towards high density apartments that do not generally come installed with heating appliances, the strength of the housing market in Australia was not of much benefit to heating appliance sales in Australia.

According to GfK, electric heating sales for the year ending January – September 2014-2015, through retail channels in Australia rose 6% in units and 23% in value. Gas heater sales increased 15% in both units and value. AR

TRENDS

Safe, efficient, alfresco

T

here is still an abundance of heating options available to consumers, despite the growth of the reverse cycle air conditioning segment.

Demand for stand-alone heaters, especially more expensive models, seems to be gaining in popularity. Other heating options such as electric/gas fireplace and outdoor heating are also contributing to category growth for retailers.

As well as meeting home heating needs, the electric fi replace adds a cosy atmosphere to the home décor. These units are generally easy to install and come in a wide range of designs from classic to contemporary with styles that fit into any space, large or small, from bedrooms to living areas. To complete the fi reside statement a range of fuel bed options and fi replace surround fi nishes are available.

When it comes to alfresco dining, wall and ceiling mountable heaters are a popular option as they are out of the way and a safe distance from small fi ngers. Another is the gas fi replace that can create a focal point in the outdoor space. Outdoor is growing as the alfresco consumers want an efficient, safe and easy heat source providing ambience and warmth without mess or stress.

Product innovation is critical to successful heating sales and this must encompass demonstrable features and consumer benefits. De’Longhi claims these innovations are evident across all its heating product categories. As category marketing manager, Helen Finlayson explained, “Our exclusive Eco Plus function lets the user select

Helen Finlayson – De’Longhi.

and maintain the room temperature and power levels are automatically adjusted.”

Smaller capacity units are the fastest growing segment in the reverse cycle air conditioning market, According to Mitsubishi Heavy Industries (MHIAA) senior sales advisor, Graham Hamilton.

“Consumers are looking for reliable, high quality air-conditioners at an affordable price point, particularly for smaller spaces, such as bedrooms or office areas,” he said.

Dave Smith – Fujitsu General.

Outdoor is growing as

the alfresco consumers want an efficient, safe and easy heat source

Meanwhile, Fujitsu General general manager, Dave Smith believes that, “Retailers have profitable business opportunities in the air conditioning space as there will be more consumers seeking energy and cost efficient heating solutions for their homes this season.”

These comments are based on Canstar consumer surveys that track consumer satisfaction across appliance categories showing that these are deciding factors with nearly half of respondents. Smith explained, “At the moment consumers are thinking about comfort for individual spaces in their home, rather than whole home ducted for comfort, although this may change in the future.”

Garth Hickey – Mitsubishi Electric.

New home designs are also presenting challenges for heating with wide open plan living areas and the increased use of glass. “All these factors can affect the heating and it’s important to understand them to be able to specify the correct system for the customer,” Mitsubishi Electric national retail sales manager, Garth Hickey observed.

The dual split vane feature on its latest model, the MSC-FH allows airflow to be customised to suit different areas and is ideal for multi-level hallways directing air up/down and to the side.

Hickey added that consumers are after more energy efficient heating solutions and research and evaluate products more than ever. “Consumers are increasingly turning to reverse-cycle split systems because they are a good, clean source of heating compared to other options. And if the unit has Wi-Fi control, then the user can decide which systems to turn on and off and set scheduling to save energy,” Hickey said.

The year-round sell presents a golden opportunity for retailers, eliminating the seasonal limitation previously placed on these appliances. “People expect more from the technology in their homes and want year round performance from their investment,” according to Dyson managing director, Glenn Andrew.

“Dyson Hot and Cool provides fast warming in winter and powerful cooling in summer and offer great value and dual functionality for all seasons. Together these are driving sales growth for retailers.” Dyson is investing in a shop-in-shop concept around its environmental control zones. www.applianceretailer.com.au

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AR HEATING

Glenn Andrew – Dyson.

Contrary to Hickey’s earlier comments, Andrew said Dyson research shows two-thirds of consumers do no research before coming into the store, hence the company’s decision to invest in dedicated ‘Team Dyson’ demonstrators.

“When customers understand what we offer, we see a greater conversion to purchase. This happened in the floorcare category and we are keen to replicate this with our environmental control concept. With the multiple benefits of Dyson technology and design aesthetics, there is huge potential to add value for retailers,” he said.

Another supplier confi rming a growing demand for reverse cycle split system models is Panasonic. Product marketing manager for air conditioning,

focused innovations with ease of use and quiet operation to the list as well. “The latest Panasonic air conditioners have a stylishly clean, slimline look with a ventless intake grill that is easy to clean.”

Understanding why a consumer wants a heater and where they will be placing it in the home are important questions to ask the customer, Sunbeam product marketing manager, garment and seasonal care, Nicole Norton

The fireplace market is on a roll, particularly models

that don’t require expensive fluing, dangerous heat

Nicole Norton – Sunbeam.

explained. “For instance, compact, ceramic heaters are ideal for smaller to medium rooms where larger more obtrusive heaters are not necessary.

Also, if heaters are going to be on show they need to be unobtrusive.”

Consumer education, or lack of it, is always a challenge, CDB Goldair director, Chris Bremner said. “Because many consumers are unaware of the amount of energy a heater can use it

Joe De Bella – Panasonic.

Consumers want innovative technologies with real

energy savings intuitively without any user action

Joe De Bella commented that efficiency is the most important consideration for the customer. “And we do not foresee this trend changing in the future.

Consumers want innovative technologies that offer real energy savings intuitively without the need for any action from the user.” He said you can add health30

Appliance Retailer February 2016

Michael Carroll – Gaf Control.

Chris Bremner – CDB Goldair.

is important to educate consumers on the right portable electric heating technology they need for their specific application. This enables them to make the best buying decision possible.” He added that traditional fan and ceramic technologies continue to be the most popular choice, based on value for money and ease of use. “However, we continue to see growth in micathermic heaters which offer consumers a better, all-round heating solution.”

outputs or ash to clean up Today’s homes are designed for families to live, socialise and entertain in open spaces which has resulted in more consumers going for sleek, modern designs of products that fit into the cosy living spaces. And nowhere is this cosy element more evident than in the winter months where the fi replace becomes the perfect accent in the room. Gaf Control national sales manager, Michael Carroll, said the fi replace is designed to be a main feature of the room or the heart of the home. “These products also add appeal to the outdoor living space with outdoor strip heating a great way to keep guests warm during outdoor winter dining,” Carroll said.

Glen Dimplex marketing manager Douglas Yapp, agrees that the fi replace market is on a roll, particularly models that don’t require expensive fluing, dangerous heat outputs or ash to clean up. “The electric fi res market will replicate the trends of the wood and gas fi re industry with clean, European styles growing in popularity.”

Because the success of the heating season is always reliant on a long, cold winter, the challenge is to create products that are relevant throughout all seasons, “regardless of the weather,” he said. And energy efficiencies and low running costs continue to be of interest within the heating industry. Not to be forgotten is providing sales staff with product information and support material. “Sales staff will be more willing to sell new products if they are confident in specifications and benefits these give to consumers.”

Stylish heating solutions for any home.

De’Longhi’s range of heaters are designed and engineered in Italy, delivering quality, performance, energy efficiency and style. We are proud to introduce the latest addition to our range, the Radia S. This stylish evolution of De’Longhi’s oil column heater works faster and more efficiently than earlier models in the DL range. All De’Longhi Oil Column and Panel Heaters offer a seven year warranty, a testament to the quality and reliability of the product range. This extensive range boasts a product to suit every heating need. For more information on the De’Longhi heating range visit delonghi.com.au or contact 1800 126 659.

Panel Heaters

Dragon Oil Column Heaters

Radia S Oil Column Heaters

Ceramic Heaters

Convector Heaters

Fan Heaters

AR HEATING

Richard Babekuhl – Kambrook.

In the gas fire heating

category, wide landscape design with modern and clean lines is trending

Douglas Yapp – Glen Dimplex.

One company promoting the benefits of alfresco living and ensuring comfort levels are optimised by installing outdoor heating products is Honeyair Australia.

General manager, Wayne Marshall, said outdoor kitchens are fast becoming the second cooking preference and there are now a large number of companies specialising in this new market. While acknowledging the cost of electric heating has been the subject of some criticism in the past, when compared to bottled gas heating it is significantly less expensive. “The cost of operating a 2.4kW outdoor heater is approximately 59 cents an hour compared to bottled gas at $2.95 an hour.”

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Appliance Retailer February 2016

Strong sales of ceramic heating appliances helped to raise the value of the heating category sales last winter by more than 20%, according to Kambrook business manager, Richard Babekuhl. By offering a strong range in ceramic heaters across a variety of pricepoints to a wider demographic, the company is no doubt hoping to be a beneficiary of this growth. “Last year the season was extended resulting in stock depletions earlier than expected.”

Babekuhl believes product levels should meet retailer needs throughout the season to capitalise on unexpected cold snaps, that can happen early or late, depending on the region.

Wayne Marshall – Honeyair Australia.

Consumers are becoming more conscious with their heating purchasing decisions and the impact these have on the environment, according to Vornado brand marketer, Erin Kavanagh. “Appliances can account for up to 30% of home energy use and how these are operated and used has an impact on energy consumption.”

As climate change is now one of the greatest challenges facing the population, many people are looking for a solution, she said. Economic growth and an expanding population have led to an increase in national

Erin Kavanagh – Vornado.

energy consumption with Kavanagh suggesting,“the need for products that are effective while also reducing the household carbon footprint.”

New Zealand entrant in the gas fi re heating category, Escea is pointing to a trend in wide landscape design with modern, clean lines and a minimal fascia enabling a seamless integration into a range of room settings. The large glass area is a feature of the AF960, with the sides of the fi rebox angled to maximise the flame view and create depth. AR

The ideal solution for air conditioning Engineered to withstand the Australian conditions, this model is equipped with an easy to use controller and convenient functions for your comfort living.

Mitsubishi Heavy Industries air conditioner will be a valuable addition to any home.

DXK06ZM-S

IntesisHome Your our home in the cloud

In conjunction with IntesisHome, this product offers full Wi-Fi control allowing you to control your indoor comfort living from anywhere.

Find out more about this product

1300 138 007 www.mhiaa.com.au

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RESULTS AND RANGES

LOWER PRICES, MORE FIRES

D

e’Longhi has developed a new range of oil column heaters that will be marketed into the entry-mid level price point segment. The new entrants replace the DL series that have been the focus of the company’s heating range for the past decade. The new Radia S line-up comprises four models priced from $99 to $149 RRP that feature 24-hour timers and carry a seven year warranty.

“These new oil column heaters deliver greater heating performance not seen before at the entry-mid level price point,” De’Longhi’s Helen Finlayson said.

The new Radia S range has a 35% greater radiant surface compared to the DL series. “The patented design ensures the room temperature is reached much faster and temperature fluctuations are eliminated, as the unit exploits 100% of its power until the desired temperature is reached.” Finlayson added that all this is achieved without exceeding the surface temperature safety limits. The heaters are available in 1000W, 1500W and 2000W capacity. While the DL series is being retired, one model in the range, the DL2400TF with 24-hour timer and fan will be available “due to popular demand.”

De’Longhi will continue to support the mid-high price segment with its Dragon brand. Finlayson said the Dragon range also delivers on faster heat-up times, recently improved with an exclusive chimney design that maximises greater air flow emissions.

The winter heating offering also includes ceramic heaters with two models, the 2400W tower (TCH8903ER) and 2200W (DCH7092ER) with oscillating bases, electronic displays with remote controls and a cooling fan-only mode for summer, making them versatile for year-round use. De’Longhi fan heaters give immediate and short bursts of heat 34

Appliance Retailer February 2016

and feature energy saving electronic thermostats, silence system and IP21 drip protection making them safe for bathroom use.

Glen Dimplex has a busy schedule of new appliance releases for the coming winter season. In addition to taking back local distribution for all Nobo electric panel heaters, the company is adding four new models to the Opti-myst electric fi replace range.

The Nobo acquisition is kicking off with a new series of panel heaters.

The aptly named Oslo range comprises models with both electronic timer and standard thermostat with heat outputs

These new oil column heaters deliver greater heating

performance not seen before at the entry-mid level price point.

ranging from 0.7kW to 2.4kW to suit any room size. The heater claims to carry the most accurate electronic thermostat on the market fluctuating by only 0.1oC and in standby mode uses only 0.5W compared to 30W in some other heaters and has a 14% lower surface temperature.

Other features include completely silent operation (no clicking mechanical thermostats, fans or moving parts), a timer that can be set for two different temperatures for different times of the day, dual heat function – convection and radiant, a long-lasting aluminium element, IP24 splash proof rating plus a limited lifetime warranty.

The new Opti-myst electric fi replaces, (Mocca, Rondo, Cubic and Pemberley) each feature 3D electric fi re and smoke technology mounted into new designer surrounds, expanding on the

aesthetical offerings of the range. There are 13 models in the Opti-myst collection including wall mounted, free standing and insert fi res.

To meet the growing demand for smaller capacity units and capture a share of this expanding market, Mitsubishi Heavy Industries has positioned its newest product, the DXK06ZM-S unit into this segment. A recent extension to the DXK range, the 2.0kW reverse cycle model is designed to handle the requirements of more modest spaces. An easy-to-use controller, fi lters to clean the air of allergens and odours and quiet operation are among the features of this compact model. “It was important to provide our distribution channels with the right size of a 2kW unit that offers a wide range of control functions, just like larger units, but suitable for smaller bedroom and living areas,” Graham Hamilton said.

The company is committed to expanding its air conditioning operations through focused development of products that offer exceptional features and energy savings in line with market demands, Hamilton added.

Sunbeam’s winter offering comprises two 1800W compact ceramic heaters, the HE2125 and HE2105 each sporting safety features, an oscillating base, three heat settings and digital thermostat. The 1800W HE2055 compact ceramic heater is for small rooms and also features safety shut-off and tip over switch and an adjustable thermostat. Finally, the 2000W convection panel heater for medium to large rooms is styled with pressed metal housing in a slimline design. The range is competitively priced from $69.95 to $89.95.

Technologies contributing to the growing shift in consumer demand for split systems include sensors that automatically switch to energy-saving mode when it detects people have

Beauty of a Real fire, Simplicity of Electric

There is nothing quite like a fire - it creates a wonderful feeling of comfort and cosiness, with the added dimension a warm glow brings to any room.

From the world leader’s in electric heating, Dimplex introduces a range of electric fire suites that require no installation, bringing you an incredibly realistic flame effect at the flick of a switch.

For details, contact Glen Dimplex Australia Pty Ltd on 1300 556 816 or visit www.dimplex.com.au

AR HEATING

left the room and plasma fi lters that neutralise allergens and bacteria ensuring fresh, clean air is circulated back into the room. The top seller for Mitsubishi Electric is the MSZ-GE series split systems and according to Garth Hickey, one of the reasons for its popularity is the low noise. “It’s interesting because the 2.5/3.5kW models are so quiet customers have reported they have to check the system is running.”

Dyson’s latest entrant into the bladeless generation is the AM09.

Inspired by the Coanda effect it causes air to change direction as it travels over a surface. Engineered with Dyson Jet Focus technology, it manipulates the flow of air to focus directly on someone or project high velocity air throughout the room. The AMO9 is quieter than its predecessor the AMO5 thanks to improved airflow pathways and a new aerodynamic diffuser that simplifies the path the air takes, reducing unnecessary turbulence. Its portability adds to the convenience factor as it can be carried easily between rooms and comes with an inbuilt sleep timer.

Fujitsu General has extended its range of large capacity wall mounts with two new reverse cycle models, the Lifestyle Series ASTG30AKMTA and ASTG34KMTA which offer increased 36

Appliance Retailer February 2016

energy saving features. These include human sensor control that switches into energy saving mode when no movement is detected in a room after 20 minutes. A new fan design optimises air circulation in the room and reaches set temperature faster than before as the new heat exchanger improves energy efficiency even further.

2.5/3.5kW models are so quiet customers have reported they

have to check that the system is actually running.

Panasonic is taking a new series of reverse cycle deluxe inverter air conditioners to the market for winter 2016. The Econavi range offers up to 9.0kW heating (8.0kW cooling) even when the outside temperature is freezing. Panasonic has made design enhancements to give improved energy star ratings across most models in the new range.

Kambrook markets five products in its heating range that it claims are ‘consistently popular year-on-year’ with RRPs starting from $59.95 for a

ceramic heater to upwards of $100 for oscillating fan options. Kambrook also offers oil column heaters in a choice of 5, 7 and 11-inch fi n designs. According to the company another popular impulse purchase during cold weather snaps or as add-on solutions to other home heating systems is the fan heater.

Milner’s Brand Marketing has two models in the heating category, the Vornado TVH 500 in white and TVH500 in charcoal. The stated point of difference for these heaters is the exclusive vortex technology that reduces thermal resistance between the heating element and the surroundings faster than convection. This is said to deliver an even temperature and circulation throughout the room in less time than an ordinary heater. Each heater has a digital LCD screen that displays current and set temperatures and the easy set timer will run the unit for a predetermined time before shutting off automatically.

Honeyair Australia has upgraded the features on its infrared radiant outdoor heater models now with variable temperature settings, overheat protection, IPX4 waterproof rating and remote control. The 2.4kW model has four settings from 2.4kW, 1.8kW, 1.35kW and 750W while the 3.2kW has 3.2kW, 2.4kW, 1.8kW and 1.0kW. This allows for control of the temperature in the outdoor area to a comfort level, rather than a constant temperature which in some instances can be too hot. These can be installed on walls or ceilings for alfresco dining and balconies.

CDB has a wide range of portable electrical heating products under its Goldair and Stadler Form brands. The latest addition to the Stadler Form lineup is the SF- Paul adaptive fan heater ($499). It carries new heating technology that allows for continuous, automatically adjusted heat while eliminating costly power usage.

Gaf Control has three new Heller products for winter selling that includes a sleek and modern wall mounted fi replace, a glass panel heater and outdoor panel strip heater. The wall mounted WFP20B can be enhanced with decorative pebbles if required and is competitively priced at $250. The glass panel LCD DPH20W that retails for $180 features a 24-hour timer, LCD display and is splash water protected.

The outdoor unit, OPSH15 at $400 is said to reach the highest temperature in five minutes and is effective as far as four metres and comes with an arc radian board design and carries an IPx4 rating for outdoor use. AR

Mitsubishi Heavy Industries DXK reverse cycle air conditioner series is equipped with an easy to use controller, quiet operation and filters to clean the air of allergens and odours, in a compact design. There are three sensors to control indoor temperature, indoor humidity and outdoor temperature.

PRODUCT GALLERY With a range of sleek split-systems, compact gas fires and oil column heaters, consumers are spoilt for choice this winter.

Excelair Outdoor Infrared Radiant Heater EOH24R SELLING FEATURES    

Four variable temperature settings Overheat protection Waterproof IPX4 Wall/ceiling mounting with brackets

RRP: $549

HoneyAir Australia: 1300 710 860 This infrared radiant heater is suitable for both indoor and outdoor settings including alfresco dining areas, and more. The wide heatpad provides greater heat distribution and the unit has no ongoing maintenance costs. It includes a two year replacement warranty for non-commercial use.

Mitsubishi Heavy Industries Reverse Cycle DXK06ZM-S SELLING FEATURES

 2kW capacity for efficient heating of small rooms  Easy to use controller  Filter to clean air of allergens and odours  Quiet operation  Five year warranty

RRP: N/A

Mitsubishi Heavy Industries: 1300 138 007

De’Longhi Radia TRRS0920SX SELLING FEATURES     

24-hour timer Seven-year warranty Room thermostat function Real Energy function Three power settings

RRP: From

$99

De’Longhi: 1300 126 659 The oil column heater sits at the entrymid level price point. The patented design ensures the room temperature is reached faster and eliminates temperature fluctuations as the unit exploits 100% power until the desired temperature is reached.

www.applianceretailer.com.au

37

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Mitsubishi Electric Advanced Inverter Technology provides high-speed cooling and heating with extra energy savings compared to non-inverter models. The MSZ-GE series features some of the quietest air conditioners in the industry, as low as 19 dBA. Connect the air conditioner to a smartphone, tablet or online account to control the unit on-the-go.

Mitsubishi Electric Reverse Cycle Split System MSZ-FH25VA SELLING FEATURES

 2.5kW cooling/3.2kW heating  3D i-see sensor – measures room temperature in three dimensions  Absence detection – unit switches to energy saving mode when people leave the room  Dual split vane allows for customised airflow upwards/ downwards and sideways

RRP: $2,299

Mitsubishi Electric: 1800 811 212

PRODUCT GALLERY

Fujitsu General Lifestyle Series R/C Air Conditioner ASTG30KMTA SELLING FEATURES    

Human Sensor Control Built-in Thermosensor High energy efficiency Powerful air flow

RRP: $4,039

Fujitsu General: 1300 882 201

Human Sensor Control detects movement in the room and switches to energy saving mode when no movement is detected in the room after 20 minutes.

Fujitsu General has incorporated a new fan into the unit that optimises air circulation and improves the time to reach the set temperature.

Escea Gas Fire AF960 SELLING FEATURES

 7kW heat output  Smart Heat smartphone app for remote control  Available in volcanic black, titanium silver or stainless steel  Choice of log, black coal or NZ river rock fuel bed  Four Star energy rating

RRP: $6,299

Glen Dimplex: 1300 554 155 The Escea AF960 builds on the international success of its smaller counterpart, the AF700, with more heat, higher efficiency and even more flame. The AF960 boasts a viewable glass area and slimline design. It is an ideal gas fireplace for either a modern or traditional styled open plan living space.

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Appliance Retailer February 2016

FROM THE FLOOR

This retailer has predicted where the trends really lie this upcoming season The Good Guys seasonal merchandise buyer, Andrew Foard talks heating with Kymberly Martin.

WHAT IS YOUR OUTLOOK FOR THE APPROACHING HEATING SEASON?

There is a longer term trend towards wall hung split air conditioners as an all-year round proposition. The fact that for a similar investment to a gas heater, the customer can have a summer cooling solution with relatively low running costs has made them an attractive option.

There is also a trend towards more energy efficient portable electric heating options. This typically has seen growth in ceramic heaters that use a ceramic element. Technology advances in column heaters, such as the De’Longhi Dragon heaters that have higher surface area

and are also more efficient. They may be more expensive initially, but as a result of the efficiency will ultimately save on running costs. With gas heating, a slower trend is towards energy saver flued gas heating. This is mandatory in Victoria and is particularly dominant in schools and larger commercial applications.

ARE SUPPLIER PROMOTIONS CRITICAL FOR YOUR BUSINESS?

While supplier promotions add value for our customers, The Good Guys will not rely on these to drive our business.

It is important that our offer represents reliable and correct solutions to what

the customer wants at competitive pricing. Supplier promotional events are certainly a bonus that we value, but are not the main event.

WHAT IS SELLING WELL IN HEATING AND WHY?

Over the past 10 years panel heaters have become an integral part of electric heaters.

They have a combination of convection and radiant heat, are readily transportable and relatively inexpensive to buy. Fan heaters are an instant solution for personal heat, and we have seen an incredible presence of Dyson Air Multipliers that offer 12-months solution by offering heating and cooling. These also represent a very safe solution particularly for families with young children.

MEANWHILE, HOW IS THE ELECTRIC BLANKET CATEGORY PERFORMING?

Electric blanket sales are very weather dependant but the long term trend is that units are declining as a result of more heated homes. The value of the market however has not declined by as much as the units purchased. This is a result of customers becoming more discerning with what they buy. The average selling price – based on GfK data – has shown a 15% increase since 2013. AR

SELLING TIPS:

Make the effort to understand the customer’s heating requirements. Do they want personal heating, room heating or the entire house?

Ask questions about factors that can affect the heating load – Garth Hickey, Mitsubishi Electric. www.applianceretailer.com.au

39

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PROMOTIONS

Retailers can expect increased campaign investment from suppliers for 2016

DE’LONGHI

GLEN DIMPLEX

FUJITSU GENERAL

DYSON

MITSUBISHI ELECTRIC

CDB GOLDAIR

The investment for De’Longhi’s heating range in 2016 comprises a digital campaign that will run across the season, triggered when the weather is coldest.

The company is also continuing to run with a lively infographic video.

Dyson is doubling its investment in the category with a marketing campaign that incorporates sponsorship TV, print, digital, partnerships and events as well as in-store executions that uses premium fixtures and dedicated demonstrations.

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Appliance Retailer February 2016

Advertising for the Nobo Oslo panel heaters includes online campaigns and point-of -sale displays, designed to work as a secondary selling tool for sales staff .

Product packaging has been improved to provide more customer information.

The company will promote the new MSZGE series split system air-conditioners with a series of flyers, point-of-sale and A1 posters.

A social media promotion will also support the brand this winter.

Fujitsu General is rolling out interactive point-of-sale stands to 20 stores nationally to educate consumers and staff. The 2015 Canstar Blue ‘Most Satisfied Customers’ award display will highlight the ‘Australia’s Favourite Air’ message.

Goldair has made a ‘How do I choose the right heater?’ guide that gives both staff and consumers a comprehensive explanation of the different heating technologies. The guide also details energy calculations and heating tips.

AR AIR TREATMENT

CATEGORY SHARE OF VOICE BY PRICE RANGE (%)

OUTLOOK

 26.47 Cli-Mate  2.94

Andatech

 5.88

Omega Altise

 5.88

Kogan

 41.18 DeLonghi  11.76 Goldair

 11.76 Uniwide  2.94

Dimplex

Health trend drives demand for cleaner air

BY KYMBERLY MARTIN

T

he numbers might be low in the air purifier market but they are on a upward course and more suppliers are investing in quality products targeted at a population increasingly absorbed with its health.

Take a look at the latest data from Euromonitor Australia which reveals that dehumidifiers represented 3% of retail volume sales, (116,900 units) in 2014 and humidifiers 1% (50,200) units.

Dehumidifiers experienced a 2.3% compound annual growth (CAGR) rate over 2009-14, while humidifiers enjoyed an 11% CAGR rate over the

42

Appliance Retailer February 2016

same period. Because of Australia’s dry summer months, demand for humidifiers is predicted to grow by a volume CAGR of 7%.

Also in this Feature, we have asked Clearwater Communications which tracks, compares and analyses brand share of voice, price movements, availability, deals, discounts and promotional banners in the home page, category page and product pages from over 60 on-line stores to give us a snapshot of who is leading the pack in the 0-$1,000 price range.

In the chart (above), Delonghi has invested heavily to gain 41.18% share.

It’s followed by Cli-Mate with 26.47%,

Goldair 11.76%, Omega Altise and Kogan both at 5.88% and then Dimplex and Andatech at 2.94%.

The share-of-voice data is based on research from nine major outlets including online stores and was gathered from November 16-19, 2015. It reflects products listed on company websites and does not necessarily reflect the physical store range.

Meanwhile, Wilsonton Betta Home Living in Toowoomba, Queensland store manager Chris Kemp, said he has noticed a pickup in interest for air purifiers. “We are selling more of these appliances year-on-year as people become aware of their capabilities.” AR

TRENDS

A category where product knowledge is critical

Helen Finlayson – De’Longhi.

I

t is essential for retailers to explain the features and benefits of air purifiers to encourage sales said De’Longhi category manager, Helen Finlayson. The company said that consumers who live in coastal suburbs, or need to protect their property from excess moisture, as well as mothers with babies and those who are conscious of the respiratory and skin allergies stimulated by humidity issues in the home are most likely to gain from having a dehumidifier.

De’Longhi has recently partnered with the National Asthma Council Australia Sensitive Choice program, supporting asthma and allergy care.

Finlayson explained that the familiar blue butterfly symbol helps consumers identify allergy-aware products.

When it comes to air purification, according to Cli~Mate national sales manager, Mathew Kiley, consumers are after smarter and more automated features. This includes products that contain ‘smart sensors’ that continuously sample the air quality and adjust the treatment rate according to the pollutant level.

Mathew Kiley – Cli~Mate.

Erin Kavanagh – Vornado.

Maria Russo – FitZone Solutions.

“AN AIR PURIFIER SHOULD BE CONSIDERED OVER AN AIR CONDITIONER OR HUMIDIFIER AS THESE CAN BE TOO HARSH FOR AN INFANT’S SYSTEM OR INAPPROPRIATE FOR THE CLIMATIC CONDITIONS.” Vornado brand marketer, Erin Kavanagh “Studies show the air inside the average home is up to five times more polluted than the air outside and indoor is where we spend 90% or more of our time. So maintaining an ideal level of air quality plays a very important role in keeping both ourselves, our family and our home healthy.”

As more consumers pick up on the impact poor indoor air quality can have on their health, they are starting to purchase products to improve their indoor environment, Vornado brand marketer, Erin Kavanagh explained.

“As a result, the air purifier category can expect to see more interest and growth in the next few years,” Kavanagh said.

Kavanagh added that the rating of indoor air quality as the fourth greatest pollution threat to the population, is probably not well understood. “As we can’t see and usually don’t smell the pollutants in the air, it’s hard to imagine that these chemicals could be harmful and may pose serious health hazards.”

According to FitZone Solutions director, Maria Russo, for some retailers the air treatment range has lived with the seasonal category, yet the buying and marketing patterns of the seasonal category are not necessarily the same for air treatment.

Halim Saliman – Sharp.

Russo said there are also challenges in how the category is merchandised.

“Some retailers will have the product featured in personal care, while others will locate it closer to the heating and cooling areas.”

She said there is an opportunity to provide a seamless path for consumers to understand the value of the category and subsequently the need and value for the products in their homes and offices.

According to Sharp national marketing manager, Halim Saliman, “As the air is (already) perceived to be clean, the challenge is to educate consumers about the benefits air purifiers have in removing airborne substances and allergen triggers that cannot be seen by the naked eye. AR www.applianceretailer.com.au

43

AR AIR TREATMENT

RESULTS AND RANGES

Where technology stretches the product offer

A

ll De’Longhi dehumidifier models feature functions unique to each individual product. A pump on the DD30P allows condensation to be vertically pumped up and out over window sills in addition to a tank alarm and thermometer button. A laundry feature on the DDS30COMBI and the DDS25 helps to dry laundry fast while a PTC heating element on the DDS30COMBI maximises the dehumidification process. Both the DDS25 and the DES16EW are fitted with an antibacterial fi lter and the latter can be wall mounted and suits smaller rooms or apartments.

A big player in the category is Cli~Mate with air treatment products under three broad segments, air purification, dehumidification and humidification. Under dehumidification, for reducing moisture in small enclosed spaces like drawers and cupboards, the company has Sunsack products which are non-toxic and re-usable. For larger areas in hot or humid climates it offers two compressor models, CLI-DH12 and CLI-DH20E. The Cli~Mate Air Dryer (CLI-DH8D) is a dessicant dehumidifier and is most effective in cold and wet environments and gives retailers the opportunity to sell dehumidifiers in more non-traditional sales areas during the winter months. Under air purification, Cli~Mate’s smallest air purifier, the CLIAP10 is a small desktop/bedside unit that purifies areas up to 10m².

Sharp’s latest entrant is the KCA60JW, an air purifier with humidifier, featuring Sharp’s Plasmacluster Ion technology and HEPA filter. This technology is used across the company’s entire range and works by reducing contaminants and other harmful airborne particles in the air.

The Plasmacluster Ion generator releases positive and negative ions into the air, said to breakdown and deactivate airborne 44

Appliance Retailer February 2016

De’Longhi Dehumidifier DD30P.

Sharp Air Purifier with Humidifier KCA60JW. substances turning them into water molecules that are released harmlessly into the air. Sharp has four air purifier models available, with two including the humidifier function for covering air purification from 21m² to 62m².

Vornado’s AC 300 in black or white fi nish and the AC500 also in black or white, boast True HEPA fi lters that remove 99.97% of particles as small as 0.3 microns. Another key feature is in theACH5 rating that indicates the number of times in one hour the entire volume of room air passes through the Vornado air purifier. With studies showing it is pet dander, not hair that causes allergies, the True HEPA fi ltration pulls in these allergen flecks with carbon fi lters in the unit also assisting with the removal of pungent pet odours.

Dyson’s proprietary Air Multiplier technology is featured in its AM10 Humidifier Using Intelligent Climate Control. The unit measures both the temperature and air moisture. All water in the humidifier is exposed to ultraviolet light twice, killing 99.9% of bacteria in

Cli-Mate Air Purifier CLI-AP30.

the water before projecting the hydrated mist evenly throughout the room. The machine runs for up to 18 hours on a single tank of water and with one press of the remote creates a comfortable, hygienic environment.

Also adding to its range of air humidifiers in Q1, 2016 is Beurer with the Comfort Air Purifier and Humidifier, the LR330. A key feature of the purifier technology is the triple layer fi lter system comprising a pre fi lter – (domestic dust, hair and small insects); an activated carbon fi lter – (harmful gases, various odours and heavy metals); and a HEPA fi lter (bacteria, viruses, mites and pollen).

HoMedics markets a compact unit in the air cleaner segment with its Electrostatic AR120 model. The Nano-Coil electrostatic technology claims to not only remove 99% of air contaminants and allergens down to 0.05 microns but also kill viruses. It is also said to deliver seven times the cleaning surface in a unit one-quarter the size of most tower units thanks to four powerful fans that draw air across the fi lters. AR

De’Longhi are proud partners of the National Asthma Council of Australia.

Protect your home and family.

RESPIRATORY PROBLEMS . WATER DAMAGE . DAMP CLOTHES . DUST MITES . MOULD & MILDEW . CONDENSATION

De’Longhi Dehumidifiers protect your home and family against the damaging effects of excess moisture. Dust mites, mould and mildew thrive in humid conditions and can result in respiratory problems and skin allergies. Humidity can also result in water damage to floors, walls, roof and furnishings. The stylish and simple LCD Electronic Controls* make managing humidity and temperature easy. For more information on the De’Longhi Dehumidifier range visit delonghi.com.au or contact 1800 126 659.

FEATURED: DEHUMIDIFIER DD30P

DD30P

DDS 30COMBI

DDS 25

DES 16EW

*Excludes DES16EW.

AR AIR TREATMENT

This model has all the features needed to dehumidify a room with a generous dehumidifying and water tank capacity and triple condensate draining system. An integrated pump allows condensate to be vertically pumped up and out over window sills.

“Studies show the air inside the average home is up to five times more polluted than the air outside and indoor is where we spend 90% or more of our time.”

Erin Kavanagh – Vornado.

De’Longhi Dehumidifier DD30P SELLING FEATURES      

30L dehumidifying capacity 7L water tank capacity Electronic adjustable humidistat 24-hour electric timer 2 fan speeds Dust air filter/defrost alarm

RRP: $579

De’Longhi: 1300 126 659

PRODUCT GALLERY

An air purifier with humidifier for areas up to 48m² it features an odour and dust sensor to monitor impurities in the air.

The humidifier function helps protect nose, throat and skin from harmful airborne particles and dryness.

Sharp Air Purifier with Humidifier KCA60JW SELLING FEATURES     

Temperature and humidity sensor High dust and pollen collection capacity 5 operation and fan modes Washable deodorising filter Child lock/sound indicator setting

RRP:

$899

Sharp: 1300 135 022

46

Appliance Retailer February 2016

The range has an easy coding system that uses the recommended room size of each air purifier as a basis of model codes – the CLI-AP30 (30m²).

Cli~Mate Air Purifier CLI-AP30 SELLING FEATURES

 HEPA filter removes 99.5% of particles as small as 0.3 microns  3 filtration levels in 1 filter  Fan speed changes automatically depending on impurities in the air  Intelligent air quality sensor

RRP:

$359.95

Cli~Mate: 1300 764 325

FROM THE FLOOR

When price doesn’t matter Perth and Melbourne retailers explain why their customers want clean air.

Expansive campaigns to hit the streets Specific targeting will drive this space in 2015 along with enhanced social media campaigns.

PROMOTIONS

CHLOE RIGBY, SMALL APPLIANCE BUYER, HARVEY NORMAN CITY WEST APPLIANCES, PERTH

The store is fairly new to selling air purifiers, Rigby explained and has only been ranging the products over the past eight months. The store stocks Philips, HomeMedics and Omega Altise brands.

She explained that allergy sufferers are the main buyers. “We fi nd that selling to this customer is a relatively easy process because they are coming into buy for a reason. But mainly they are choosing the appropriate product for the room size and good fi ltration.”

Rigby added that price isn’t a main driver for her customers. “If the product is what the customer wants price is not usually an issue,” she said.

MARK CAVAL, PROPRIETOR, STAN CASH SUPERSTORE, BROOKLYN, VICTORIA

According to Caval, who sells to a broad demographic in Victoria’s Brooklyn, just 10km west of Melbourne, consumers are becoming more health conscious, and as a result, sales of humidifiers and dehumidifiers have seen an increase

as they fit in well with this trend. He said the category sells all year round with a small spike during spring and is consistently increasing as new ranges come onto the market.

“Our store, which is part of the Betta Group, carries Sharp and Vax product lines and weekend sales, in particular, have been going very well,” he said.

“A number of our customers like to do their product research online before coming into the store. The customer used to ask staff for advice but now they come prepared. We have found that even our elderly customers have their research done for them by their families and come with the paperwork,” he added. “Customers are often interested in how much area the unit covers and how effective the fi ltration is so Sharp having the Plasmacluster Ion technology is particularly popular.”

Caval echoed Rigby’s comment about pricing not being a major issue.

“Our prices are competitive and what consumers see online is acceptable, although most customers generally go for the high featured, more expensive models.” AR

DE’LONGHI

De’Longhi is promoting its dehumidifiers with an out-of-home (office, lobby & lift) and online banner campaign and activated during periods of heavy rainfall or humidity when the need to purchase a dehumidifier hits a peak. There is also new POS material available for retailers.

VORNADO

Print media and online advertising, complemented by in-store demonstrations and product knowledge sessions for sales staff and potential consumers with additional support from social media platforms including Facebook and Instagram. www.applianceretailer.com.au

47

AR NEW APPLIANCES

Ariete Choppi 1835

chopper and grinder with an exclusive, compact and versatile design ideal for quick chopping, whisking sauces and crushing ice.

There is also an innovative garlic peeler attachment included, in addition to a stay-fresh lid and large 500ml container.

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Panasonic Slow Juicer

he juicer makes nutritious slow juices or frozen snacks with its ‘chill out’ function. It features a stainless steel juicing screw, powerful lowspeed motor, and includes an anti-drip cap, juice beaker, and pulp beaker.

T

RRP: $59.95

Contact: 1800 099 385

RRP: $349

Contact: 132 600

Oslo Electric Panel with Timer NTE4T10

ith a 2.4kW heating capacity, this electric panel has an IP24 rating for bathroom use, an ultra-accurate thermostat, child-lock function and a seven day timer. The unit is also wall mountable and comes with a lifetime warranty.

W

RRP: $539.95

Contact: 1300 554 155

NEW APPLIANCES Panasonic Econavi R/C Deluxe Inverter CS/ CU-Z12RKR his air conditioning unit boasts quiet operation, five star heating rating and advanced energy efficiency with Econavi and inverter technologies. It also has a Nanoe-G air purifier and a mild dry cooling function.

T

RRP: $1,849

Contact: 132 600

48

Appliance Retailer February 2016

Smeg Gourmet Cooking Stone

his custom-designed stone fits into the base of all Smeg 60cm ovens to recreate the cooking conditions of a stone oven.

Users have the ability to cook pizzas and breads, as well as meats and vegetables.

T

RRP: $450

Contact: (02) 8667 4800

Heller Wall Mounted Fireplace WFP20B

he black tempered glass finish adds a stylish touch and the LED flame can be easily adjusted for brightness levels to maintain the soft ambience of the room. Pebbles are optional for a decorative effect.

T

RRP: $250

Contact: 03 8368 1800

AEG ProCombiPlus™ Steam Oven

he most advanced multifunctional oven on the market, offering every possible cooking function, including conventional cooking, baking, grilling, steam cooking as well as sous vide cooking, offering health benefits, including no use of fats or oils.

T

RRP: $4,999

Contact: 1300 363 664

Smeg FAB5 Refrigerator compact bar fridge standing 715mm high, the FAB 5 sports a 42 litre capacity, two shelves in the door, two wire adjustable shelves, ice cube tray, and a low 29dBA of sound when in operation.

A

RRP: $1,990

Contact: (02) 8667 4800

Changhong Side by Side Refrigerator (FSS591R02W)

he refrigerator boasts five glass shelves and door baskets, and two crispers. Multi-air flow system allows the chilled air to reach the shelves evenly, while frost free technology means there is no need to manually defrost food.

T

RRP: $1,599

Contact: 1300 796 688

Neff Oven

esigned for open plan kitchens, Neff’s latest range of ovens have easy control options, innovate TFT Full Touch display for top-ofthe-range models, and the baking and roasting assistant mode displays colour pictures of dishes.

D

RRP: From $1,499

Contact: 1300 727 421

www.applianceretailer.com.au

49

AR NEW GADGETS

Polaroid Zip Mobile Printer Approximately the size of a smartphone, the printer weighs in at just 186 grams. Users can print directly from a mobile phone or tablet via Bluetooth or NFC technology. Available in black, white, blue and red.

RRP: $229.95 Contact: 1300 728 606

Harmon/Kardman Adapt A first of its kind HD, wireless adapter for an existing home stereo system, the Adapt enables users to play different music in each room for private listening or stream the same song throughout the house.

RRP: $229.95 Contact: 1800 817 787

Lenovo Yoga 700 Tablet Ultra-portable, the 11-inch Yoga 700 weighs only 1.1 kg.

With up to seven hours of battery life, watch a movie in stand mode, give a business pitch in tent mode, or navigate a map in tablet mode.

RRP: $1,099 Contact: 1300 557 073

Uniden Two-Way Handheld Radio

Aquajam AJ Mini

A must have tool for outdoor adventurers who want to stay in touch while exploring the ocean or ashore.

With a rugged design, the radio sports a fully submersible waterproof body and a large LCD backlit display.

This waterproof speaker is ideal for consumers who love music on the go. It allows users to hook it to key chains or belt loops and has a battery life of up to three hours.

RRP: $249.95 Contact: 1300 366 895 50

Appliance Retailer February 2016

RRP: $29 Contact: 1300 730 370

COMPANY INDEX AR 2nds World .............................................................................................................................. 16 AEG ........................................................................................................................................... 49 Andatech .................................................................................................................................. 42 Appliances Online ................................................................................................................... 10 Ariete........................................................................................................................................ 49 Aquajam................................................................................................................................... 51 Aquaport .................................................................................................................................. 41 Betta Home Living .......................................................................................................16, 26, 42 Beurer ...................................................................................................................................... 44 Bi-Rite Electrical ....................................................................................................................... 26 Bing Lee ..................................................................................................................................... 8 Black & White Engineering Solutions....................................................................................... 4 Breville ............................................................................................................ 22, 28, 29, 31, 47 Brother ..................................................................................................................................... 51 CDB Goldair .................................................................................................... 24, 30, 37, 40, 42 Clearwater Communications................................................................................................... 42 Cli-Mate................................................................................................................. 42, 43, 44, 46 Changhong ........................................................................................................................48, 51 Coogans ................................................................................................................................... 21 De’Longhi.......................................................................OFC, 29, 31, 38, 40, 42, 43, 44, 46, 47 Dick Smith................................................................................................................................ 13 Dorsett Retail Pty Ltd ............................................................................................................... 16 Dyson .................................................................................................................... 30, 36, 40, 44 Escea ..................................................................................................................................32, 37 Euromonitor.......................................................................................................................28, 42 Excelair ..................................................................................................................................... 39 Fitzone...................................................................................................................................... 43 Fujitu General ....................................................................................................... 29, 36, 39, 40 GAF .....................................................................................................................................32, 37 Garmin ..................................................................................................................................... 50 GfK......................................................................................................................................20, 28 Glen Dimplex ................................................................... 21, 22, 24, 25, 27, 32, 35, 38, 40, 42 Good Design Australia ............................................................................................................. 52 Haier......................................................................................................................................... 17 Harman Kardon ....................................................................................................................... 51 Harvey Norman....................................................................................................6, 7, 15, 26, 47 Heller ....................................................................................................................................... 49 Homedics ................................................................................................................................. 44 Honeyair ............................................................................................................................32, 36 Jason & Onkaparinga ........................................................................................... 21, 22, 25, 26 JB Hi-Fi ..................................................................................................................................... 15 Kambos .................................................................................................................................... 15 Kambrook ..........................................................................................................................32, 37 Kogan ....................................................................................................................................... 42 Leading Appliances ................................................................................................................. 16 Lenovo...................................................................................................................................... 50 LG ............................................................................................................................................. 17 Master Electricians Australia ..................................................................................................... 5 Masters Home Improvement .................................................................................................. 15 Michael’s .................................................................................................................................. 15 Miele ..................................................................................................................... 40, 41, 45, 47 Mitsubishi Electric ................................................................................................ 29, 36, 39, 40 Mitsubishi Heavy Industries .............................................................................................33, 38 Motorola .................................................................................................................................. 50 Neff........................................................................................................................................... 48 Nobo......................................................................................................................................... 49 Noirot ....................................................................................................................................... 22 Omega Altise ........................................................................................................................... 42 Panasonic ..................................................................................................12, 18, 30, 37, 48, 49 Philips ...................................................................................................................................... 16 Polaroid .................................................................................................................................... 50 Retravision ................................................................................................................................. 5 Samsung ..................................................................................................................4, 14, 17, 51 Sharp ............................................................................................................................43, 44, 46 Smeg ........................................................................................................................................ 48 Sony ......................................................................................................................................... 18 Stan Cash Superstore .............................................................................................................. 47 Sunbeam................................................................................ 19, 21, 21, 22, 23, 24, 25, 26, 30 Ted’s Cameras .......................................................................................................................... 15 The Good Guys ...................................................................................................................16, 39 The Winning Group ................................................................................................................. 16 Uniden ..................................................................................................................................... 50 Vornado................................................................................................................. 32, 43, 44, 47

READERSHIP GROUPS

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Copyright © 2016 - The Intermedia Group Pty Ltd.

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51

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Categories 1

Design for a better Australia, and a better world.

Product Design

5

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2

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6

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3

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7

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4

Communication Design

Enter online: good-design.com