Appliance Retailer February-March 2024

SERVICING THE INDUSTRY FOR 28 YEARS

/// FEBRUARY / MARCH 2024

HOME CAFÉ

+

AT-HOME COFFEE CONSUMPTION CONTINUES TO RISE

FLOORCARE

CONSUMERS DEMAND DUAL VACUUM AND MOP FUNCTIONALITY

MOTHER’S DAY

MULTIFUNCTIONAL APPLIANCES TOP MUM’S WISH LIST

ROOM HEATING

ENERGY EFFICIENCY DOMINATES PURCHASE DECISIONS

Bosch Series 8 | accentline premium appliances

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EDITORʼS NOTE AR

Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd) ABN 47 628 473 334 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James Wells james@intermedia.com.au Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au National Sales Manager Ben Curtis bcurtis@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Subscriptions 1800 651 422 subscriptions@intermedia.com.au

The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities.

As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers.

This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.

PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

The tale of staying stagnant

W

elcome to 2024. Just one month into the year and the retail sector has witnessed its first casualty, with one of the world’s largest vacuum cleaner retailers, Godfreys, entering voluntary administration, impacting 141 stores and more than 600 staff.

The news may not come as a shock, given questions around the viability of its business model well before the administrators were called in. But it shows the consequences of ignoring increasing competition, being too slow to adopt market trends and not being agile enough to stay ahead of changing customer needs.

When most think of Godfreys, it’s a flashback to the iconic TV adverts of the 80s, 90s and early 2000s, fronted by then CEO, John Hardy, demonstrating suction power by lifting bowling balls. It was powerful – at that point in time.

Fast forward to 2018 and newly appointed CEO, Jason Gowie recognised a need for change. He cited a lack of understanding of purchase drivers, underweight in growth categories and overweight in declining categories, excess capital tied up in the store network and an underinvestment in online, CRM data and analytics.

“A business turnaround will require us to drive operational efficiencies and reinvest in five key focus areas – brand

and customer experience, product range, channels, people and culture, and technology,” Gowie said at the time, but then left the company three months later.

Godfreys blames the current economic environment for its collapse – lower customer demand, higher operating costs and increased competition – but the writing was already on the wall long ago.

Could this be a forewarning to wellestablished legacy retailers not to rest on their laurels and do business the way it’s always been done?

Some may be breathing a sigh of relief with annual inflation almost halving in 12 months with the Consumer Price Index (CPI) for the year to December 2023 falling to 4.1% from 7.8% at the peak of the current cycle one year ago.

However, ABS retail trade figures for December show an 8.5% drop in household goods spending, as purchases were brought forward to November, specifically the Black Friday Cyber Monday sales event. And economists remain confident that interest rate cuts are unlikely before the second half of the year.

So for now, buckle in but don’t sit still.

Editor Emily Bencic

MEET THE APPLIANCE RETAILER TEAM

James Wells

Emily Bencic

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Kymberly Martin

Ben Curtis

Alyssa Coundouris

CHECK OUT WWW.APPLIANCERETAILER.COM.AU www.applianceretailer.com.au

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AR CONTENTS

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COFFEE MADE HOW YOU LIKE IT WITH THE BOSCH PREMIUM APPLIANCE RANGE Whether your preference is flat white, latte or double shot cappuccino, the new Series 8 built-in coffee machines bring café-style drinks to your home.

The built-in coffee machine is part of the latest premium cooking range from Bosch – the epitome of culinary innovation. Highlighted by the Series 8 and accentline ovens, this range introduces a new era of cooking innovation, complemented by coffee machines, warming and vacuum drawers, induction cooktops and dishwashers. Enjoy features like air frying and advanced touch displays with an evolution of the control ring, as well as functions that utilise AI technology.

The award-winning range offers convenience, connectivity and versatility, emphasising German craftsmanship and the design excellence Bosch is renowned for.

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Appliance Retailer February / March 2024

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CONTENTS AR

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IN THIS ISSUE VOLUME 30 / ISSUE #1

EDITOR’S NOTE

03

FEATURES

25

The tale of staying stagnant

The demise of a legacy retailer.

NEWS

06

A new beginning for ILVE

The owner of ILVE S.p.A. Alberto Illoti explains the opportunities of a new fully owned subsidiary in Australia and New Zealand.

10

MHIAA promotes Graham Hamilton to GM of sales

With over 27 years of experience in the HVAC industry, Hamilton has continued to foster and strengthen MHIAA’s channel partnership.

FLOORCARE

Robotic vacuums were the best performing category in 2023, fuelled by ongoing investment in cutting-edge technologies and smart home innovations, as consumers seek greater convenience.

34 14

e&s opens Chadstone commercial showroom

e&s marked the official opening of the showroom with an event for the local design community including designers, architects and specifiers.

16

Bi-Rite Home Appliances prepares for 2024

Bi-Rite has completed its new support office as it launches a new website and phases out print catalogues.

18

CES 2024 previews tech of the future

Product highlights from the major brands at the annual Consumer Electronics Show, which hosted more than 4,300 exhibitors and gathered over 135,000 industry professionals.

HOME CAFÉ

Consumers prompted to seek economical solutions for enjoying café-quality coffee at homes to curtail expenditure on coffee consumption outside the home.

40

ROOM HEATING

The air conditioning market has witnessed a surge in products that integrate air purification technology to address consumers’ health concerns.

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MOTHER’S DAY

Home cooks of all skill levels opt for upgrading to benchtop appliances that offer an extended range of functions.

WHAT’S HOT

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Pick of the crop

Smeg rangehoood with Autovent 2.0 technology and Smeg EGF03 manual espresso machine. www.applianceretailer.com.au

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AR NEWS

A new beginning for ILVE

BY JAMES WELLS

I

LVE has started 2024 with a new fully owned subsidiary in Australia and New Zealand. The owner of ILVE S.p.A. Alberto Illoti was in Australia recently to meet customers and explain the reasons for the new business direction, as well as the opportunities it brings.

“The decision to create a local subsidiary is part of our global strategy that sees us take control in ILVE’s major markets,” Illoti said.

“It is part of a natural evolution for a company that is becoming international.

This started in the United States last year when we created a fully owned subsidiary to provide support to our customers, as well as taking care of after sales and marketing.

The US head office for the subsidiary is based in Manhattan within the Flatiron District and warehousing is based nearby in New Jersey near Newark airport.

“We have decided to come direct to market with ILVE Australia and this subsidiary will also be responsible for the New Zealand market. The Australian market is the largest market for ILVE based on population anywhere in the world, and we look forward to maintaining and growing the business in this country.”

Illotti explained that although the initial announcement to create a subsidiary was made late last year, the new ILVE management wanted to remain quiet deliberately to respect the conclusion of the distribution agreements on December 31, 2023.

“It wasn’t right to talk to the market about selling ILVE or interfere with the 6

Appliance Retailer February / March 2024

Alberto Illoti (ILVE Italy), Chris Tracey (ILVE Australia) & Antonio Ruffatto (ILVE Italy).

previous distributor. We are now out in the market and reinventing the business and preparing it for the future.”

Illoti has also appointed industry veteran, Chris Tracey, as director of the new business.

“Chris Tracey is well-known to the industry and has worked in the local appliance market for a long time. He has played an important part in building the ILVE brand, and working side by side with the founder of the former distributor and has worked with ILVE for over 25 years.”

Tracey said that he is very happy to have re-joined the ILVE brand. “For me, it is like coming back home.”

Tracey has confirmed there will be a dedicated retail sales team and commercial sales team covering the whole of Australia.

“We will have representatives employed in New South Wales, Queensland and Victoria, as well as Western Australia and New Zealand. South Australia and Tasmania will initially be serviced from the Victorian office,” he said.

“We will have a new local website connected to the ILVE International website with a configurator that will be an improved version of My ILVE. This will help consumers, commercial customers and salespeople to create and design custom-made products.

“We will work with a network of national partners and regional specialists and importantly we will continue using the agency system. We have retail and commercial arrangements in place with Harvey Norman, Winning Appliances, Designer Appliances, Betta Electrical,

Winning Appliances and E&S, as well as many other business partners who provide wonderful support and want to continue working with the brand,” Tracey said.

“Creating a subsidiary will also provide us with an advantage when it comes to service and spare parts because local technicians will have direct access to our information centre and technical support from our headquarters in Italy. We will have a two-tier strategy for service and spare parts – ILVE Australia will have a national service manager supported by his team, as well as a network of premium service agents in each state. We feel customers will receive a higher quality of service and a better level of competency and knowledge.

“We will have a new head office and showroom based in Sydney. This will feature a showroom, working kitchen as well as offices for staff. We will be warehousing in all states to provide continuity and confidence for our retail and commercial partners.

“In terms of products, there will be a complete range of freestanding and builtin products, as well as complementary products to deliver a complete kitchen offering including dishwashers, rangehoods as well as refrigeration.

“We are going to have a broader range of products than we have had previously in Australia or New Zealand for retail and commercial customers. We want to provide customers with the opportunity for a complete kitchen offer from one supplier as this is what they request, and this will represent the future of the business moving forward.”

NEWS AR

Leading Edge CEO Lee Scott steps down

Leading Edge Australia CEO, Lee Scott, has decided to step down from his role.

Leading Edge Australia chief operating officer, Charlie Davey has been appointed as CEO.

Leading Edge Australia CEO, Lee Scott, has decided to step down from his role, moving into semi-retirement to travel with his wife.

Leading Edge Australia chief operating officer, Charlie Davey has been appointed as Scott’s successor, having served on the leadership team for the last five years. Prior to Leading Edge, he held roles with Camera House, Optus and Big W. Scott returned to the Leading Edge business in April 2021 as general manager of strategic procurement and was then promoted to CEO in June 2023. He left the company at the end of 2018 after 14 years working across various roles including as group general manager.

“Lee took over the CEO role at a time when the business was under significant pressure given the continuing challenges of the Australian retail marketplace and associated cost of living issues,”

Leading Edge Group chairman, Peter Knock said.

“He maintained and enhanced the company’s position which has seen continued growth in initiatives such as Staff Shop, Leading Edge Appliances, Diamond Republic, Category and Essentials Membership offerings. Under his stewardship, membership has continued to grow, and the financial performance of the business has stabilised.”

The board thanked Scott for his efforts and support, not only as CEO but his work with Leading Edge which dates back to 2004.

To support Davey, the board has established an Executive Committee (ExCo) to provide additional advice and experience. Davey will chair the ExCo and Scott has agreed to serve on the ExCo along with current director and previous CEO, Simon Lane, and current executive consultant and ex-CEO, Graham Dear.

MIELE APPOINTS BEN CURMI AS NEW DIRECTOR OF SALES Miele Australia has appointed leader of direct to customer, Ben Curmi as director of sales, following the resignation of Chris Kotis who has since joined Hisense since the beginning of February.

“I am pleased to announce that Ben Curmi will assume the role of director of sales,” Miele Australia managing director, Yves Dalcourt said.

“Ben joined Miele in June 2012 as business development manager for projects in NSW followed by a few different responsibilities in that space.

For the last several years, he has been involved in several senior roles within the business. Ben’s leadership and capabilities made the decision to promote him to director of sales a natural step and I am pleased to have had the opportunity to choose from a strong roster.

“I will be working closely with Ben as he embarks into his new role, and I am sure his impact will be felt around the business in no time.”

Miele Australia director of sales, Ben Curmi.

www.applianceretailer.com.au

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Stress tested for life tests

*Washing machine tested with 70x195cm, 1.66 kg rug at Arçelik Labs, supervised by TÜV.

Washing machines tested with unbalanced* loads

a

state of mind

AR NEWS

MHIAA PROMOTES GRAHAM HAMILTON TO GM OF SALES Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has promoted Graham Hamilton to general manager of sales. An inaugural member of the MHIAA team, Hamilton has been with the company since its foundation in 1999.

With over 27 years of experience in the HVAC industry, Hamilton has continued to foster and strengthen MHIAA’s channel partnership.

MHIAA managing director, Mr. Yuji Ito said that Hamilton’s knowledge and experience have been invaluable to the success of the business over the years and that this will be imperative moving forward.

“We are extremely honoured to announce that Graham has been appointed general manager of sales for MHIAA. Having been with the company since its foundation in 1999 and with years of HVAC experience before this, Graham has been an integral team member, and we are excited for our new direction under his sales leadership,” he said.

Commenting on his appointment, Hamilton said he is honoured to be taking on the new role and looks forward to the challenges and opportunities to come.

“I am excited to be taking the next step in my journey with MHIAA as general manager of sales. I look forward to the many opportunities and chances for change that will come our way and while we will face many challenges, with the support of our great departments I am sure we will all rise to the challenge,” he said.

During the transition stage, Hamilton will delve deeper into all parts of the business and work strategically alongside sales, marketing, operations, and service departments.

“I look forward to working alongside all of our functional departments and executive teams to create a holistic and beneficial customer-centric business approach. We have many new prospects on the horizon as a company and are looking forward to bringing these to the Australian and New Zealand markets in due course,” he said.

MHIAA has promoted Graham Hamilton to general manager of sales.

Long-serving LG Electronics executive Brad Reed departs the company

LG Electronics Australia head of B2B marketing – solutions for business, Brad Reed has left the company after 13 years.

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Appliance Retailer February / March 2024

LG Electronics Australia (LG) has announced the departure of head of B2B marketing – solutions for business, Brad Reed, after 13 years with the company to pursue new opportunities.

In a statement shared with Appliance Retailer, an LG spokesperson said, “Brad has been an integral part of the LG family and has worked with many stakeholders across key categories including mobile, home appliances and most recently in the IT/ID team.

“We have been so fortunate to have such a highly skilled, experienced marketer in our team throughout the years.

Brad has worked across products at all stages of maturity from launching new categories to managing extensive product ranges, all executed brilliantly.

“Over the years, Brad has expertly guided and managed countless product and campaign launches, PR and media programs, website launches, and numerous events, roadshows and launches, achieving outstanding results even in difficult and challenging environments.

“We are saddened to see Brad leave, however we respect his decision to explore new opportunities and we wish him all the best in his future endeavours.”

MULTICOOKING TECHNOLOGY HAS A NEW LOOK

NEXT GENER ATION COOKING IN NEPTUNE GREY – THE NEW NEUTRAL

Save time with smart cooking, organise complete meals with Multistep, plan dishes with Sametime, and experience BBQ, air fry and stone cooking at your fingertips Confidence to explore. galileo.smeg.com.au

AR NEWS

APPLIANCES ONLINE PARTNERS WITH GREENER FOR BUSINESS Appliances Online has partnered with Greener for Business, providing Greener members with access to a curated range of Appliances Online’s most energy efficient products and electric alternatives that help reduce energy usage and carbon emissions.

Through Appliances Online’s commercial division, Greener for Business members receive access to commercial prices, as well as electric product suggestions for water heating, cooktops and heating to reduce cost and emissions.

Appliances Online has identified the top 20% most energy efficient products based on energy star rating across refrigeration, washing machines, dryers and dishwashers.

Appliances Online general manager, James Bartlett said, “Appliances are present in just about every business in the country and they are the backbone of how these businesses operate. We are proud to partner with Greener for Business to help business owners reduce emissions and energy costs in the long term; and take the hassle out of upgrading their appliances by offering them our legendary service, so they can focus on

Appliances Online has partnered with Greener for Business, providing Greener members access to energy efficient products and electric alternatives.

what they do best – running their business and serving their customers.

“With energy being one of the largest operating costs for many of Australia’s 2.5 million small and medium businesses, improving appliance efficiency presents a massive opportunity to help businesses significantly reduce overheads through lower energy consumption, and consequently deliver sizable environmental benefits through greenhouse gas emission reductions.”

Winning Group head of sustainable business and corporate social responsibility, Alice Kuepper explained, “Sustainability is a core part of Appliances

Online’s legendary service; and we’re excited to build on our commitment to a sustainable future, which already includes free removal and recycling of old appliances, mattresses and product packaging. Our partnership with Greener for Business means it’s now easier for businesses to become more energy efficient and help futureproof their business for electrification and the renewable energy transition.”

Greener founder, Tom Ferrier commented, “Small businesses don’t have time or money to burn, and swapping out old appliances can be a real headache.

How do you know which to choose?

How do you install it? What do you do with the old one? We’re working with Appliances Online to bring real solutions – free delivery, free installation, free removal and recycling of old appliances, and providing easy access to their most efficient appliances and electric alternatives, at commercial prices, to make upgrading better for the bottom line for SMBs.”

digiDirect launches loyalty program with exclusive offers digiDirect has launched an exclusive loyalty program, digiClub, which has already attracted over 8,000 members. digiClub members receive early access to major digiDirect sales, increasing their chance of purchasing in-demand items and exclusive digiClub member deals not available to the public, both in stores and online.

As well as delivering value through deals and access, digiClub members receive a $10 coupon at sign-up, a $20 birthday coupon, a $25 in-store print voucher and discounts on digiDirect events. digiClub members are also eligible to win in monthly competitions, with early giveaways including prizes from Apple and Sony. “digiDirect understands that customer loyalty is earned, and digiClub is our way of delivering packaged value to customers willing to join our program,” digiDirect general manager, Haig Kayserian said.

“We’re delighted with the initial response, with 8,000 customers already joining digiClub and we promise to continue to drive value to them and those who are considering joining.”

Customers can take advantage of digiClub online after signing in, or in digiDirect retail stores in Sydney City (NSW),

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Appliance Retailer February / March 2024

Miranda (NSW), Bondi Junction (NSW), Parramatta (NSW), Melbourne (VIC), Cannington (WA) and Brisbane (QLD) by showing the digiClub offer to staff.

In 2021, digiDirect added the computers, mobile, gaming and streaming categories to its traditional photo and video offering. These customers are being catered for in the digiClub deals and offers.

digiClub members receive early access to major sales and exclusive member deals.

AP Series

The Quiet Achiever Mitsubishi Electric MSZ-AP series is a wall mounted split system that is engineered for high performance. Features such as Night Mode reduces the brightness of the operation indicator light, disables beep noises, and limits the noise level of the outdoor unit. » Vertical and Horizontal Vanes.

» Night Mode

» Wi-Fi Control*

» Quiet Operation

1

18dB(A)*2

» Dual Barrier Coating *1 Optional upgrade adapter required per unit. Requires an Internet connection and the App downloaded from the App Store or GooglePlay Store on your smartphone or tablet with the latest Operating System available. *2 Sound level only applies in quiet mode. Applicable for model 25 in heating mode only. 18dB(A) measured 1m from unit.

For more information on our products please visit www.mitsubishielectric.com.au Phone:1300 280 625

AR NEWS

E&S OPENS CHADSTONE COMMERCIAL SHOWROOM Rob Sinclair climbed on to a benchtop to address over 250 people and officially open the new commercial showroom at the e&s Chadstone store.

The ‘Meet the Makers’ event recently held at e&s Chadstone featured designers, architects, specifiers and interior designers for a “curated evening for the local design community”.

Rob Sinclair said he “dreamed of a store like this” when he started working in the business 32 years ago.

“In October 1962, my dad and his two brothers started e&s one kilometre down the road at High Street Ashburton – which is roughly the size of one of our displays at the front of the Chadstone store – that was the entire size of the original store. If you look at the commercial showroom, that is the size of the 1966 store.

“This is one of the finest showrooms in kitchen, bathroom and laundry in Australia. This showroom is for our customers and a lot of work has gone into it – and I would like to thank the supplier partners that have supported us.

“This store is about a vision when I joined dad as a kid in 1991 as a starry-eyed 19-year-old. I don’t know what it was – but I dreamed of a showroom like this – a place where the end consumer can be immersed in the finest products from around the world – but not just one or two products – almost every model is on display from the major brands.

“I wanted to put the best possible execution of a showroom to make an environment where customers could do their best to create their dreams. When all of 14

Appliance Retailer February / March 2024

the suppliers undertake their best execution, it means the customer wins.

“If there is a brand you are after, you can sink your teeth into it and take your time to understand the comparison between the models and the features to make the best decision – and that’s our job – to find the perfect match to suit the customer’s needs.”

According to e&s senior category manager for home appliances, Mark Meldrum, the event was an important opportunity to bring the entire commercial, specification and project team from the business to meet with customers and develop relationships.

“For us, it’s about bringing in our key partners in the building, design and architecture space to see what e&s is about to fully immerse themselves with the brands. We are going to be rolling out a program of these ‘Meet The Makers’ events over the next year with two events in each store – one every six months – or 18 annually. Not every event will be as big as this, but we will be targeting customers within a 5km to 10km radius of each store so that they know what they can show off to their customers,” he said.

The Chadstone store – which completed its renovations in August – now features 3,000 square metres of retail space – a similar footprint to the Prestons store in Melbourne’s north, as well as another 800 square metres of commercial space complemented by additional upstairs meeting rooms, bathrooms, staff facilities and office areas. The meeting rooms are appropriately named after Rob’s parents – Bob and Kaye Sinclair.

ABOVE: The e&s team at the ‘Meet the Makers’ event – L to R: Simon Williams, Pina Cala, Rob Sinclair, Lauren Mastoropoulos & Nicolas Perdomo.

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AR RETAIL PROFILE

Bi-Rite Home Appliances prepares for transformative 2024

BY EMILY BENCIC

ABOVE: The Bi-Rite Home Appliances support office combines the offices of Bi-Rite and affiliated businesses.

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B

i-Rite Home Appliances has officially opened its new support office after 12 months of renovations. Centrally located in Eight Mile Plains Technology Park, the new address boasts modern facilities and combines the offices of Bi-Rite and affiliated businesses. The project began with the purchase of the new building in 2021.

“Our team was expanding, but the office wasn’t.

We found ourselves cramped and needed the additional space not just for our current team, but space to allow for further growth,” Bi-Rite CEO, Abdul Kayum Sacur said of the primary motivations for the move.

“Space was one of the drivers for the move coupled with the ability to share services across the many different businesses the family operates.

Sharing services such as marketing, finance, HR and more are all added benefits for everyone,” Bi-Rite chief operating officer, Hamza Hussein added.

Appliance Retailer February / March 2024

In addition to more space, the new office boasts a large kitchen space with indoor and outdoor seating, full kitchen amenities, powered standing desks, and a custom designed three-metre-long fish tank, aqua-scaped by a national awardwinning aqua-scape artist. Co-working spaces, underground car park, and plenty of greenery inside complete the space.

“We’ve always said we have some of the best coffee in Brisbane. We’ve got three high end coffee machines, a manual, a semi-automatic and a fully automatic with fresh beans in the grinders so we’re comfortable and caffeinated at all times,” Hussein said.

NEW BI-RITE WEBSITE LAUNCH IMMINENT

Bi-Rite is also gearing up to unveil its redesigned website, set to go live in February. The new website, hosted on the Shopify Plus platform, promises a slew of improvements that will elevate the online shopping experience for customers.

RETAIL PROFILE AR LEFT: The custom designed fish tank in the office, aqua-scaped by a national award-winning aqua-scape artist.

BELOW CIRCLE: Bi-Rite Home Appliances COO, Hamza Hussein & CEO, Abdul Kayum Sacur at the company’s annual conference in 2023.

The office kitchen space features indoor and outdoor seating and full amenities including three premium coffee machines.

“

The transformation of our go-to-market strategy meant we needed to improve our online presence.

”

Bi-Rite will phase out print catalogues in July 2024.

“We wanted a better online experience for our customers, to make the journey easier for customers to find us and transact on our website,” Bi-Rite ecommerce manager, Fatima Issa said.

“The use of our website increased dramatically during Covid, and then kept increasing in the years since. We knew we needed to provide a seamless customer experience, with our website working as a 24/7 salesperson for our bricks and mortar sites.”

Some of the key improvements in the site include streamlined navigation to easily find products, seamless checkout flows with the familiar Shopify Plus checkout, fresh look and feel to bring the website in line with Bi-Rite’s brand identity, mobile optimisation for a seamless and responsive experience across all devices and integration with Bi-Rite’s custom built POS system for fast order processing and maximum data accuracy.

“We’ve always believed continual improvement is a critical part of any successful strategy. The transformation of our go-to-market strategy meant we needed to improve our online presence. We spent a lot of time and effort to ensure that our online presence represents everything we are: a modern retailer committed to a superior customer experience,” Hussein said.

PHASE OUT OF PRINT CATALOGUES IN 2024

Bi-Rite has made the decision to phase out print catalogues as a national marketing medium in July 2024. Having printed catalogues for over two decades, the change was announced at Bi-Rite’s 25th anniversary conference in October 2023.

“Catalogues are out-dated in the modern world and fundamentally ignore the way people shop for products like appliances,” Bi-Rite group marketing coordinator, Megan Holden-Wells said.

“Our strategy is about putting the right products in the hands of our customers at the right time. A targeted and personalised digital marketing strategy yields better results for us in sales, return on investment and customer experience. You don’t get that with a spray and pray catalogue that runs two weeks out of each month.”

Hussein explained that the transition away from catalogues has been a long-term plan. “We started talking about this years ago. We’ve taken the time to test and learn and hone our digital strategy while winding catalogues back over time. Maybe we were too careful – some of our members quit catalogues long before we decided to.”

Bi-Rite’s catalogue distribution will cease as of 1 July 2024, with the group adopting an all-digital approach for national marketing campaigns going forward. AR www.applianceretailer.com.au

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AR CES REPORT

CES 2024 previews

tech of the future

BY EMILY BENCIC

The annual Consumer Electronics Show (CES) gathered over 135,000 industry professionals at the Las Vegas Convention Centre and surrounds with more than 4,300 exhibitors spanning 2.5 million net square feet – a 15% increase on CES 2023.

“The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry. For more than 20 years, I’ve said that every company must become a tech company, and the diversity of exhibitors at CES 2024 proves it. The CES footprint and conference programming span the entire tech ecosystem,” Consumer Technology Association (CTA) president and CEO, Gary Shapiro said.

Hisense team with Narta representatives.

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Appliance Retailer February / March 2024

Hisense team with Harvey Norman Australia representatives.

CES REPORT AR

Hisense expands Laser range with Mini Projector Hisense is strengthening its premium Laser offering with the addition of the C1 TriChroma Laser Mini Projector, the company’s first offering in a new sub-category featuring long-throw projection and TriChroma Laser technology.

The C1 TriChroma Laser Mini Projector’s screen size can be adjusted from 65-inches up to a class-leading 300-inch projection size with all screen sizes delivered in 4K UHD resolution. The Projector also incorporates Hisense’s proprietary operating system, VIDAA U6.

In addition to Auto Obstacle Avoidance, AutoMagic AI adjustment means focus, keystone and screen alignment are fully automated. The C1 TriChroma Laser Mini Projector is equipped with a sound chamber curated in collaboration with JBL, complemented

by Dolby Atmos, allowing it to be used as a standalone solution or integrated into an existing home theatre setup.

Enhancement of ConnectLife-enabled appliances Hisense is set to launch more ConnectLife-enabled home appliances in Australia in 2024. ConnectLife makes it easy to manage and monitor Hisense compatible smart home appliances, while tracking home energy and water usage.

At CES, Hisense demonstrated how ConnectLife will integrate with its 2024 TV and Laser range through its VIDAA operating system for the first time in Australia, enabling smart home control on-screen and within the ConnectLife app for compatible products.

Hisense demonstrated its expanded range of ConnectLifeenabled products including refrigerators, dishwashers, and laundry appliances. Hisense also reinforced its commitment to the Matter platform through demonstrations of Matter-certified devices.

New benchmark in Mini LED TVs Hisense has showcased its Mini LED TV range for 2024 including the flagship UXAU and U8 and U7 Series.

The inclusion of QLED Quantum Dot, Dolby Vision IQ and 144Hz native come as standard across the ULED range with the addition of IMAX Enhanced Certification, previously only available for the U8 Series and above. This year, Hisense’s Game Mode Pro features across the U7 Series (U7NAU) and above to activate gaming features when a console is plugged in.

Leading the 2024 range, the UXAU with Mini LED X technology will be available in two additional screen sizes – 65-inch and 110-inch.

The U8 Series with Mini LED Pro technology has significantly improved, boasting 1,000+ dimming zones and up to 2,000 nits of brightness. The U8 Series features a new aesthetic with audio capabilities utilising up-firing speakers and built-in subwoofer.

The U7 Series will continue to be offered in screen sizes ranging from 55-inches up to 100-inches.

Throughout the range, Hisense has tripled the number of dimming zones compared to 2023.

Hisense’s proprietary operating system, VIDAA U7, now features across the entire TV range, including UHD and ULED products. In 2024, Hisense is introducing a new solar remote, harnessing ambient light to ensure continuous charge with the option of USB-C charging.

Hisense is also expanding its soundbar range with the launch of the flagship AX5120 5.1.2 Dolby Atmos soundbar featuring seven speakers and improved sound direction with dedicated up-firing speakers and centre speaker. In addition to Hisense’s Pure Surround sound technology, Bluetooth 5.3 connectivity and EzPlay, the soundbar offers seven tailored sound modes and customised audio profiles based on content. www.applianceretailer.com.au

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Samsung delivers latest TV line-up headlined by Neo QLED

S

amsung announced the latest additions to its TV range across QLED, Micro LED, OLED and Lifestyle displays, led by an evolution of its best-selling The Frame TV and its flagship Neo QLED line-up.

The Music Frame is a customisable speaker compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars.

Music Frame can either operate as a standalone wireless speaker or pair with a compatible Samsung TV and soundbar via Q-Symphony to augment bass and surround sound.

Samsung team with Narta representatives.

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The Neo QLED 8K range offers Samsung’s latest TV processor, the NQ8 AI Gen3 with a faster neural processing unit (NPU) to upscale content to 8K resolution. Designed for sports content, AI Motion Enhancer Pro automatically detects the sport type and applies the proper ball detection model. With Real Depth Enhancer Pro, details are added to fast-moving scenes using AI, making images appear more lifelike.

A proprietary AI dialogue booster, Active Voice Amplifier Pro, significantly enhances dialogue and voices on screen, while 2024 Symphony allows users to connect multiple wireless speakers and a soundbar.

Simon Howe from Samsung Australia (second from right) with Harvey Norman Australia representatives.

CES REPORT AR

Micro LED The new transparent Micro LED, which resembles a piece of transparent glass, incorporates a small Micro LED chip and manufacturing process to eliminate seams and light refraction for a clear and unobstructed picture. With a modular design, users can personalise the screen shape, size and ratio.

Samsung’s 2024 OLED TVs build on last year’s models, with the S95D offering a 77-inch display, AI-enhanced colour accuracy and refresh rates up to 144Hz. Samsung has also introduced the S90D and S85D in various sizes, ranging from 42- to 83-inches.

Soundbars The 2024 soundbar line-up offers updated models for more immersive audio experiences bolstered by advanced AI algorithms.

The HW-Q990D soundbar delivers an 11.1.4-channel configuration, Dolby Atmos sound and supports pass through of content in 4K 120Hz. It analyses audio and uses AI to optimise sound.

The HW S800D soundbar only measures 1.6-inches deep – one-third of conventional soundbars. It incorporates 10 drivers, including dedicated overhead speakers and a centre channel, along with the combination of a deep bass subwoofer and passive radiator.

Lifestyle products The best-selling lifestyle screen product, The Frame comes with enhancements to boost the art experience, delivering over 2,500 artworks in the Art Store.

The Premiere 8K ultra-short throw projector now offers wireless connectivity, as well as picture-off audio, cloud gaming, always-on voice with far-field microphone and four multi-view screen splits. It also incorporates Samsung’s patented Sound-on-Screen technology.

The second iteration of the Freestyle portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle (2023) devices to create a large screen up to 160-inches.

Gaming monitors The new Samsung Odyssey OLED G9 49-inch curved ultra-wide gaming monitor offers DQHD (5,120×1,440) resolution and a 32:9 aspect ratio, the Odyssey OLED G8 is Samsung’s first flat 32-inch OLED gaming monitor with 4K UHD (3,840×2,160) resolution and a 16:9 aspect ratio. Both monitors have a 240Hz refresh rate and 0.03ms GTG response time. The Odyssey OLED G6 27-inch QHD (2,560×1,440) monitor supports a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms GTG response time.

All monitors support AMD FreeSync Premium Pro and incorporate two HDMI 2.1 ports, USB hub and DisplayPort 1.4 input. VESA mount compatibility and height adjustable stand (HAS) features tilt, swivel and pivot control points.

The Odyssey OLED G9 and Odyssey OLED G8 now offer Multi Control for seamless connectivity between multiple devices when transferring images or text. The built-in Samsung SmartThings Hub allows users to connect to various devices compatible with Matter and the Home Connectivity Alliance (HCA). www.applianceretailer.com.au

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low res

LG unveils world-first wireless transparent OLED TV LG’s world-first transparent OLED TV, the LG SIGNATURE OLED T, combines a transparent 4K OLED screen powered by the new Alpha 11 AI processor and LG wireless Zero Connect video and audio transmission technology.

Practically invisible when turned off, the transparent display is designed to seamlessly blend into its environment and provide a sense of openness with greater flexibility on where it can be positioned in the room – no longer confined to being placed against a wall.

The OLED T becomes a transparent digital canvas for showcasing artwork, videos or photos with the AlwaysOn-Display (AOD) feature. Content displayed on the transparent screen appears to float in air. The T-Bar features displays news alerts, weather updates, or song titles along the lower part of the screen. With a modular design, the LG OLED T comes in standalone, against the wall, or wall mount installation, with the option to add standing or floating shelves.

Practically invisible when turned off, the (LG OLED T) transparent display is designed to seamlessly blend into its environment.

LG team with Harvey Norman Australia representatives.

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CES REPORT AR

Faster and smarter LG QNED and OLED TVs LG’s 2024 QNED and QNED Mini LED TV line-up, offers a wider selection of screen choices, ranging from 43-inches to 86-inches, with the addition of a 98-inch model. The Alpha 8 AI processor delivers a 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance, and a processing speed that is 1.6 times faster compared to its predecessor.

AI Picture Pro distinguishes faces, objects, and backgrounds within a scene, while Dynamic Tone Mapping Pro splits the picture and detects the darkest and brightest areas to finetune brightness and contrast.

With Personalised Picture Wizard, users can customise image quality. AI Sound Pro incorporates virtual 9.1.2 surround sound from the TVs’ built-in speakers. For a unified audio system, WOW Orchestra integrates with the LG soundbar and TV speakers.

LG QNED Mini LED TVs utilise Precision Dimming technology to improve gradations and backlight control.

The QNED90 model features Million Grey Scale that differentiates between shades of grey and represents gradation with 20-bit accuracy.

In LG’s 2024 OLED TV line-up, the LG SIGNATURE OLED M4 and LG OLED G4 TV come with the new Alpha 11 AI processor, delivering a 70% improvement in graphic performance and 30% faster processing speed compared to 2023 models.

The new AI processor refines colours by analysing frequently used shades that best convey the mood and emotions. Upgraded AI upscaling utilises pixel-level image analysis to sharpen objects and backgrounds.

The LG CineBeam Qube is capable of projecting 4K UHD resolution up to 120 inches.

LG Compact lifestyle projector LG debuted its latest lifestyle projector, the LG CineBeam Qube in a compact lightweight design with a 360-degree rotatable handle.

Despite being one of the smallest projectors available, LG CineBeam Qube is capable of projecting 4K UHD (3,840 x 2,160) resolution up to 120 inches. Equipped with an RGB laser light source and LG image refining technologies, it delivers a 450,000:1 contrast ratio and 154% coverage of the DCI-P3 colour gamut. Auto Screen Adjustment automatically optimises image placement and size.

Running on the LG webOS 6.0, the CineBeam Qube provides access to major streaming services and when not in use for video content, the image-mapping function can be used to display digital images. www.applianceretailer.com.au

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JBL makes updates to headphones range

TCL champions 115-inch Mini LED TV TCL Electronics presented its diverse product portfolio, including the world’s largest QD-Mini LED TV set to be released in Australia and New Zealand later this year.

With over 20,000 local dimming zones and a peak brightness of 5,000 nits, the 115-inch X955 model features advanced backlight and processing technologies and high-zone local dimming. TCL’s X955 and C755 TV Series were the first in the world to be certified by TÜV Rheinland. TCL’s proprietary AiPQ ULTRA processor brings best-in-class display quality with vibrant visuals, AI capabilities for image analysis and multiple proprietary algorithms.

TCL also showcased its FreshIN 2.0 air conditioner, its first window air conditioner compatible with Matter, Free Built-In Series refrigerators and Eco Care laundry solutions.

JBL presented six new headphones across its Tune and Live series. Designed for those who live active lifestyles and value high-quality audio and streaming, the new models offer improved battery life of up to 76 hours, Bluetooth 5.3 capabilities, EQ customisation, Adaptive and True Adaptive Noise Cancelling, and more. In addition to upgraded features, select models come with upgraded speaker drivers for virtual surround sound and Pure Bass technology. The new JBL Live 770NC and JBL Live 670NC offer new customisation including Harman’s advanced Personi-Fi 2.0 technology, accessible through the JBL Headphones app.

Following the successful launch and sell-out of the JBL Tour Pro 2, JBL is bringing its smart charging case to the JBL Live Flex 3 and Live Beam 3. The smart charging case gives consumers full control of their device in realtime on the 1.45-inch LED touch display.

JBL also introduced Soundgear Sense true wireless open-ear earbuds equipped with JBL OpenSound technology with air conduction, promising minimal sound leakage and strong bass with up to 24 hours of playtime. Its flexible ear hooks promise all-day comfort.

The TCL X955 features over 20,000 local dimming zones and peak brightness of 5,000 nits.

Jason Carrick from TCL (fifth from left) with Narta representatives.

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Kevin Lim, Russell Goldberg & Simon Baltsas (Bing Lee) on the Harman stand.

FEATURE

Floorcare ROBOTICS | HANDSTICKS | STEAM CLEANERS

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Robotics WITH mop capabilities contribute to sales growth

BY KYMBERLY MARTIN

OUTLOOK

T

he vacuum cleaner category has been undergoing a period of slight regression from peak demand observed during the pandemic period, with retail volume sales declining 1% in 2023, indicating a flattening trend, the latest Euromonitor International data showed.

“Despite economic challenges tempering demand, stick and robotic vacuums still maintained growth,” research analyst, Icey Huang said. “Robotic vacuums were the best performing category in 2023, with retail volume sales increasing by 14%. The growth has been fuelled by ongoing investment in cutting-edge

technologies and smart home innovations, as consumers seek greater convenience in their daily lives,” she said.

Consumers are gravitating towards features such as voice commands, self-emptying bins and hybrid applications that encompass both vacuuming and mopping functionalities. The evolution of mapping technology has heightened the navigation prowess of robotic vacuum cleaners, capturing significant attention.

“The high pet ownership rate in Australia will contribute to demand for vacuum cleaners tailored for pet owners. Models equipped with specialised features are expected to gain popularity,” Huang said.

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“

The eufy Clean X10 Pro Omni robotic vacuum… seamlessly integrates self-emptying functionality and automatic mop cleaning, presenting an all-encompassing hands-free cleaning experience.

”

ANKER INNOVATIONS Gaspar Xie General Manager

The floorcare category has shown steady growth in 2023, especially in the robotic vacuum segment, as consumers becoming increasingly time poor, turning to technologies to help facilitate their busy lifestyles, embracing and valuing new technologies like iPath Laser Navigation technology.

Gaspar Xie said these technologies effectively track cleaning routes helping avoid obstacles, with self-empty stations with bacteriostatic dust bags that seal pet hair and debris for a handsfree cleaning experience and auto-clean stations that wash and dry mops, to prevent bacteria and odours from developing. “There has also been a dramatic increase in the suction power offered and the propensity of customers to move with evolving technology and upgrade to a second robotic vacuum,” he said.

“Product quality and innovation is always a priority, aligned with eufy’s innovation and technology leadership positioning. We are dedicated to delivering high-quality products while maintaining focus on value and strategic pricing, targeting promotional activities, essential to enhance product awareness and familiarity. We also provide continuous retail staff training for effective product presentation, turning product features into functions and consumer benefits.”

eufy Clean X10 Pro Omni Robotic Vacuum

`Omni Station with 45°C heated drying with self-emptying function and automatic mop cleaning `AI See Obstacle Avoidance System identifies objects for seamless obstacle navigation `MopMaster 2.0 dual rotating pentagonal mops 1kg of pressure at 1800rpm for easy dirt removal `8,000Pa ultra powerful suction `Active detangling roller brush with patented anti-tangle design for uninterrupted cleaning RRP: $1,699

The company’s latest breakthrough in home cleaning is the eufy Clean X10 Pro Omni robotic vacuum, showcasing advanced Omni technology.

This innovative system seamlessly integrates self-emptying functionality and automatic mop cleaning, presenting an all-encompassing hands-free cleaning experience. In addition, other features such as enhanced suction, sophisticated navigation and advanced AI algorithms, are in line with eufy Clean’s ‘Designed for Deep Cleaning’ strategy, emphasising its commitment to providing comprehensive cleaning solutions.

The recently launched Anker Academy is an online self-learning platform, which offers an educational experience through interactive courses and brand-focus challenges, allowing participants to earn points for prizes.

“We value our retailers as partners and will continue to work closely with them in 2024,” Xie said. “We anticipate consistent growth in the floorcare category for 2024 and given the increasing pace of lifestyles, the robotic vacuum market will be a considered solution for busy consumers. Market vitality will be maintained by consumer interest in emerging technologies.” AR

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ELECTROLUX

Belinda Toner Product Line Director – Food Preparation & Wellbeing According to Electrolux, economic conditions, combined with product innovation, has created two ends of the market. “At one end is demand for ultra-high expensive robotics and battery handsticks with cleaning stations and advanced navigation/data visualisation displays. At the other end is the mass-market shopper looking for a good deal and a brand or product offering a solid performance that suits their requirements,” Mike Eagle said. “This could be a price competitive corded vacuum for the garage, a mid-tier battery handstick that cleans the pet hair from the couch, or a lower cost robotic vacuum that gives back time by removing the need for daily cleaning,” he said.

“Understanding consumer preferences is also key in configuring products that are suitable for consumer needs that don’t have excess accessories and performance specs that inflate costs unnecessarily. Electrolux will bring more compelling products that match consumer demand trends into the category.”

Providing the right content at all touch points allowing consumers to access and self-serve is something that Electrolux has prioritised over the past few years. “Retailers benefit from this initiative as the content creates more awareness for consumers about our products and better positions them to make informed buying decisions in store,” he said.

Electrolux has implemented a comprehensive replacement of in-store displays across the category to showcase products. This is supported

by POS, designed to help retail sales staff and consumers during the purchase journey.

“Market expectations will be more of the same in 2024, shaped by similar economic headwinds and consumer product trends. Robotic vacuums will see an acceleration of challenger brands and an increase in innovation at the upper end of the price bands,” Eagle said. AR

Electrolux Stick Vacuum EFP92823 `200 air watts `Dual battery with floor stand `Up to 180 minutes runtime `Bristle and fluffy nozzle `Foot release nozzle change function RRP: $1,099 28

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ECOVACS DEEBOT X2 OMNI

`New D-shape design `8,000Pa suction power `15mm auto-lifting OZMO TURBO 2.0 rotating mopping system `All-in-one OMNI station incorporates hot water mop washing, hot air drying and auto-emptying `Inbuilt YIKO 2.0 AI voice assistant RRP: $2,499

ECOVACS ROBOTICS

Karen Powell Regional Director – ANZ ECOVACS is noticing continued interest and growth in the robotic vacuum category as consumer understanding grows, innovation continues, and the technology becomes more mainstream.

“Consumer interest is taking place in parallel to innovation and competition in the category.

In the last 12 months, we have delivered great strides both in product development and broader consumer education,” Karen Powell said, adding that “2024 will be another big year for robotic vacuums, as Australians review their spending in the face of cost-of-living pressures”.

In 2024, ECOVACS will focus on how it delivers innovation and convergence in an affordable and value-driven way, she said.

“We have a strong pipeline of products to launch.

We will also capitalise on ECOVACS’ global expertise in overall floorcare to look at bringing various products together to deliver a whole-ofhome solution to Australian consumers.

“Artificial Intelligence and Machine Learning helped us move forward in 2023 and this will continue as strong mapping, navigation and object avoidance continues to improve,” she said.

Local investment in the category in 2024 will include in-store demonstration zones, product displays, training, and merchandising.

Powell said the company is committed to fully supporting retail partners who are open to educating their staff. “Having experts onsite who know the products plays a huge part in the sales process. We are also investing in virtual, in-store and nationwide event training.” AR

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BOSCH

Hayley Martin Product Manager Bosch has seen significant growth in the stick vacuum category, which continues to be a strong component of the floorcare market. “Canisters are declining at a slow pace, but still hold enough market share to remain relevant, while the shift to handheld vacuums comes from a consumer requirement for convenience and efficiency,” Hayley Martin said. “Vacuums are a must-have product for daily cleaning, and new innovations mean consumer needs are not only being met but have been exceeded to make life easier.”

The vast array of products available also means that consumers can find a product that best meets their individual needs and lifestyle from extra hygiene to pet cleaning. Bosch looks back on over 80 years of vacuum cleaner experience, and more than 50 years of battery expertise, she said. The result is innovative technology that continues to make daily household chores easier and more enjoyable.

“Softer market conditions have encouraged us to build a deeper understanding of customer demand to ensure we are delivering the right propositions. We’ve aligned our digital and instore content, so consumers can enjoy comparable experiences whether shopping in-store or online.

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Bosch Unlimited 7 ProPower Handstick BCS712FCAU `Up to 80 minutes runtime with two removable 3.0Ah 18V Bosch batteries `TurboSpin motor with 10-year warranty `AllFloor DynamicPower Brush with integrated LED lights `Three power modes: eco, turbo and auto `Continuous power settings RRP: $699

“

We offer great value and reassurance, with our 10-year motor warranty and German-made Unlimited and bagged vacuum range.

”

“We offer great value and reassurance, with our 10-year motor warranty and German-made Unlimited and bagged vacuum range. The 30-day money back guarantee on all Bosch vacuum cleaners is also a key selling point, as consumers are assured if they are not satisfied with the product, they receive a full refund.

Rated as the ‘Most Satisfied Customers 2023’ for stick vacuums by Canstar Blue, provides us with confidence that Bosch has a strong range of handsticks which can satisfy consumer needs now and into the future, including our valuepacked Unlimited 7 range,” she said. AR

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MIELE

Joshua Hall Leader – Small Appliances and A&C “Miele floorcare is still performing well and reaping the benefits of consumers spending more time at home and investing in quality appliances. We are seeing consumers opt to invest in vacuum cleaners that are high performing, built for longevity, simple to use and compact.

In particular, we’ve seen growing demand for handstick vacuums,” Joshua Hall said.

“After a challenging year, we have seen consumers carefully considering their purchases to ensure they will stand the test of time, as well as meet expectations around sustainability.

“As many households look for ways to reduce costs, we recognise that energy efficient appliances are a big part of that. We also understand that longevity plays an important role around purchasing decisions. With our Eco bagged range, we have been able to reduce energy usage by over 60%, while maintaining optimal cleaning performance. We will continue to focus our efforts on reducing our footprint with every new small appliance range,” he said.

There will be significant updates to the floorcare offering in 2024, with a key highlight the launch of the new Duoflex range in the first half of the year.

“This product will be Miele’s first design with our diamond finish and comes with new innovative features. The SpeedLock system makes for simple handling as this allows customers to transform the unit from a complete vacuum cleaner to a practical handheld unit at the flick of a wrist.” AR

LG CordZero Auto Emptying Robot R5T

`360 LiDAR sensor detects room layout and obstacle location `LG ThinQ alerts users to check filter and battery status, run diagnosis and cleaning history `Four-level suction allows users to choose the suction level according to cleaning needs from the ThinQ app `Vacuum and mop functions operate simultaneously `Side brush for cleaning corner spaces and wall surfaces RRP: $999

LG

Shannon Tweedie Marketing Manager – Home Appliances Australians want convenience and multifunctional products that fit seamlessly into their lives and are embracing the concept of cleaning in short bursts. Additionally, as AI continues to evolve, consumers are adopting it into their lifestyles, particularly across floorcare, Shannon Tweedie said.

Miele Triflex HX2 Pro Cordless Vacuum

`Three modes for deep cleaning, maximum reach and easy handling `Lifetime HEPA filter captures and filters 99.999% of all microscopic particles and allergens `XXL floorhead with extra-wide electrobrush adapts automatically to all flooring types `VARTA lithium-ion battery with up to 120 minutes runtime `Triflex HX2’s technology, combined with electrobrush, offers extreme suction RRP: $899

“Both handstick and robot vacuums have emerged as a popular choice for this approach, complementing each other by offering everyday convenience to suit cleaning needs.

“Despite the changing market landscape, LG is committed to innovation and expanding its share of the floorcare market. We’re doing this by actively introducing new products that use our latest technologies, such as auto empty, across both handstick and robot vacuum cleaner ranges.”

In the next 12 months, LG will introduce a range of advancements with the LG ThinQ app set to play an increasingly prominent role, enabling smarter and more personalised cleaning experiences.

“We will continue to refine our dual-duty vacuum and mop technology, offering more seamless transitions between the two functions, and furthering our AI-powered floorcare solutions to provide personalised cleaning based on user preferences and floor type.”

LG believes that firsthand experience is a powerful tool for understanding and appreciating product capabilities and placing products directly into the hands of retail floor staff is a priority. AR www.applianceretailer.com.au

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MILNERS

Kirsten Ewen Brand Manager Post-Covid the cleaning industry is booming as consumers search for deep but chemical-free solutions to keep their space clean. Steam cleaning has been one of the options that consumers have turned to, according to Kirsten Ewen.

“The extreme heat slays bacteria, germs, mould and dust mites with the use of water. It’s better for the environment, safer for children and pets, and softer on surfaces. We believe this trend will continue as expenses continue to rise, and the need for safe cleaning spaces remains a high priority for Australian households.”

McCulloch recently updated its steam cleaners, reducing hose length and increasing pressure in the MC1385 and MC1375 models. At 58psi, pressure is suitable for surfaces including a car, BBQ, kitchen and bathroom. The pressure gauge can be turned down for use on upholstery including mattresses, curtains, or spot cleaning on carpets. A selection of accessories is available with new items to be added this year.

McCulloch Steam is working on new product knowledge videos for its website and retail partner websites via its social media channels. “With the growth of TikTok and Instagram reels in 2023, people are demanding information in a fast and friendly manner. In a series of 30-seconds or less videos, McCulloch Steam will promote the value and benefits of steam cleaning, as well as the features specific to its steam cleaning units.” AR

iRobot Roomba Combo j9+

`Edge-sweeping brush for walls and corners and 100% stronger suction power `Clean base auto-fill dock empties 60 days of debris and refills tank for up to 30 days `Dry Rug Intelligence mops hard floors and keeps carpets dry `Dirt Detective automatically prioritises rooms, adjusts suction and the number of cleaning passes `Imitates real mopping, passing back-and-forth with downward pressure to tackle messes RRP: $1,199

IXL HOME

Malcolm Russell General Manager – Marketing The major trend emerging from the use of robotic vacuums and mops is customisation with the ability to choose where, when and what type of cleaning task to perform, Malcolm Russell said.

“As growth for these machines continues, we will also see more advanced technology driving the operational and navigation systems of these units.”

Another trend is the rise of combination models that can vacuum and mop, especially in the mid to high price segments. “These models offer consumers the combined benefits of both cleaning methods in a compact footprint.”

McCulloch Canister Steam Cleaner MC1375

`1.42L water tank `90 minutes of continuous steam `10-minute heating time `5.5m power cord `20 accessories RRP: $399

Whilst softer conditions are challenging, iRobot is continuing to launch new products into the market and refine marketing communications. “This approach ensures we put the consumer first as we move through these more challenging periods.”

The current iRobot OS 5.0 continues to drive the category in object detection and avoidance, voice commands, directed room cleaning, room skipping and user preferences, to deliver a personalised experience. Over the next 12 months, there will be further development in software intelligence, Russell said.

While ongoing training sessions are important, IXL will utilise its field sales team to deliver product and marketing campaign updates and support retail partners with promotional and cooperative opportunities.

Russell is cautiously optimistic regarding the robotic floorcare category in 2024. “There is still a significant opportunity for growth and while macro-economic factors may be a hindrance, consumer acceptance of robotic floorcare continues to increase.” AR

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BISSELL OCEANIA

Chris Egan Managing Director Retail traffic has been challenged and it seems likely these will not change much during 2024, making it imperative for both suppliers and retailers to excite, entertain and educate consumers, according to Chris Egan.

In 2023, in response to these market conditions, Bissell increased TV advertising, customer and field support, training activities, digital and social initiatives. “We also conducted more national training for major product launches and significantly increased participation with retail,” he said.

Bissell recently introduced a unique range of HydroSteam cleaners that deliver steam cleaning in conjunction with effective dirt busting cleaning solutions plus vacuum removal of extracted residues.

The recent launch of HydroSteam’s new technology has significantly increased its share of business, Egan said. “Product enhancements will continue and 2024 will be bolstered with innovations across all wet and wash categories that Bissell leads in.”

Dyson V15s Detect Submarine Complete `Motorised wet roller picks up liquids, debris and stains `A light source on the cleaner head illuminates microscopic particles on floors `An LCD screen counts and measures microscopic dust particles with a piezo sensor `Hyperdymium motor spins at up to 125,000rpm, to deliver 240 air watts of suction and seven-cell battery provides up to 60 minutes runtime `HEPA filtration system captures 99.99% of particles as small as 0.1 microns RRP: $1,549

Bissell’s marketing strategy will focus on faceto-face training programs with retail partners in-store in after-hours sessions plus event training conferences. “Although we support online training materials, including videos, our experience shows that in-depth, hands-on opportunities are demonstrably superior and enjoyed by retail.” AR

DYSON

Company Spokesperson The launch of the V15s Detect Submarine, Dyson’s first wet and dry vacuum cleaner, has generated interest in the wet category with the benefits of having a whole room cleaning solution, to wash, detect and detangle.

“It delivers the right amount of water to effectively remove spills, stains, and small debris from hard floors. To achieve an optimum clean floor finish without saturating, the wet roller head is engineered with an eight-point hydration system, using a pressurised chamber for even water distribution across the full width of the roller,” a company spokesman said.

Bissell CrossWave HydroSteam

`Vacuum, wash and steam with HydroSteam technology `Better cleaning on the toughest messes `Cleans up to 20% more on sticky messes `Multi-surface cleaning tackles spills on sealed hard floors and area rugs `Self-cleaning cycle simplifies the clean-up RRP: $599

According to Dyson, consumers want technology that solves problems and makes their lives easier with Dyson machines using a myriad of sensors, electronics, control systems and layers of software code to improve efficiencies.

In 2023, Dyson launched the 360 Vis Nav robotic vacuum, marking its next step into intelligent robotic vacuum cleaners. These autonomous cleaners rely on complex algorithms, visual interpretation, dust sensing capabilities and powerful motor technology combined with intelligent software, to develop what Dyson claims is the most powerful intelligent robot vacuum cleaner with six times the suction of any other robot vacuum.

Dyson engages with consumers through its Dyson Demo Stores that provide an opportunity to physically touch, use and experience Dyson technology, supported by product experts. AR www.applianceretailer.com.au

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OUTLOOK

CONSUMERS CRAVE CONVENIENCE from at-home coffee experience

BY EMILY BENCIC

I

n 2023, some coffee machine categories performed better than others, fuelled by evolving consumer preferences, steering demand away from pod-based machines towards espresso machines, according to the latest data from market research provider, Euromonitor International.

“This transition was instigated by consumers’ perception of increasing living costs, prompting them to seek economical solutions for enjoying café-quality coffee at home. The aim was to curtail expenditure on coffee consumption outside the home,” research analyst, Icey Huang said.

“The rapid expansion within automatic espresso coffee machines underscores consumers’ fervent desi re for a premium, barista-style coffee experience within the comfort of their home. In addition, an emerging trend has been interest in filter coffee.

“The demand for high-functioning coffee machines is evolving, with features such as Wi-Fi connectivity and self-cleaning mechanisms gaining prominence, aimed at enhancing the overall customer experience.”

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FROM THE FLOOR – THE GOOD GUYS Customers are seeking value for money and great savings on big brands, particularly in the automatic coffee machine segment, according to The Good Guys portable appliances buyer, Tracey Ellis.

“With innovation continuing to occur in the coffee segment across all major brands, we see the outlook in coffee remaining positive. Cold brew technology is continuing to trend as more machines launching with this inclusion,” she told Appliance Retailer.

“Manual coffee machines remain the most popular segment as they provide the flexibility to suit individual needs and how advanced they are in their coffee journey.”

Understanding how customers want to interact with their coffee machine is crucial to them purchasing the right machine to suit their lifestyle.

“For those who love the experience of making a coffee and having full control over the coffee dose and milk texturing, manual is the right choice, but for those seeking simplicity, automatic or capsule machines are more suitable.”

Promotional activity is important in driving new participation in the category, as well as enticing a customer to trade up to a machine with more features, according to Ellis.

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JURA E8 Coffee Machine BOSCH

Christine Haas Category Manager Bosch has seen a trend towards automatic coffee machines that are quick and simple to use and can create great tasting coffee.

“Our new premium Series 8 | accentline coffee machines are intuitive and sophisticated with a large 6.8-inch TFT Touch Display Pro. For ultimate convenience, the coffee machine features automatic steam cleaning after every beverage,” Christine Haas said.

“The built-in coffee machine range matches the Bosch premium oven and compact range, so customers who buy a suite of appliances can enjoy a seamless kitchen look. We prioritise educating customers on the convenient features of our appliances that make everyday life easier, including the favourites function, Wi-Fi enabled appliances with remote control usage via the HomeConnect app and our unique interface.” AR

Bosch accentline Built-In Fully Automatic Coffee Machine CTL9181B0

`TFT Touch Display Pro for smooth and intuitive operation `Automatic steam cleaning after every beverage `Discover international coffee specialties with CoffeeWorld `Save up to 30 individual coffee preferences `Choice of mild, balanced or distinctive espresso strength RRP: $4,499

`17 coffee specialties to choose from `Large 3.5-inch display `Advanced P.A.G.2 grinder for optimum results `Eighth-generation 3D brewing unit `Uses high quality materials and precision craftmanship RRP: $2,650

JURA

George Liakatos Managing Director JURA continues to see a premiumisation trend in the coffee machine category with consumers seeking more options to control and make different specialities. “Integration of smart technology remains on the rise with features like Wi-Fi connectivity and mobile app control now expected as a standard inclusion,” George Liakatos said.

“Coffee machines with dedicated settings for cold brew and iced coffee continue to gain popularity in line with increased demand for cold coffee options. In addition, we have seen demand for sweetened milk foam also increase with the introduction of the J8 earlier this year.”

JURA is leveraging a combination of in-store demonstrations, promotional offers and brand campaigns to highlight the convenience and quality of its coffee machines.

“Some of our key priorities include product knowledge, maintenance and cleaning, coffee bean selection and machine customisation features. We actively engage with customers through online communities, social media, newsletters, user reviews and testimonials. These platforms allow customers to share tips, recipes, and experiences.”

In the year ahead, JURA expects the category to continue on a similar trajectory, despite the challenging macro environment. A recent study commissioned by JURA showed that purchase intention for coffee machines remains very high and shows no signs of declining.

“Often during challenging times consumers tend to cocoon with products which make them feel better and a coffee machine is one such product.” AR www.applianceretailer.com.au

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DE’LONGHI

Sarah Knox Head of Marketing In the coffee machine category, De’Longhi is noticing two main trends – more people opting for budget-friendly and growing interest in highend premium coffee machines.

“Interestingly, the middle-ground models seem to be losing popularity, as consumers lean towards either budget options or top-of-the-line choices,” Sarah Knox said.

Smeg Coffee Machine with Grinder EGF03

“For those considering entry into the category, we’ve introduced enticing features like milk propositions in our fully automatic models, even at lower price points, ensuring budget-friendly options come with desirable functions.”

De’Longhi’s primary focus in customer education and engagement revolves around two key areas. “First, providing comprehensive product information so customers have a clear understanding of features and benefits. This involves creating user-friendly guides, tutorials, and FAQs to address common queries and enhance the overall user experience,” Knox said.

“Secondly, maintaining ongoing engagement through diverse channels. This involves actively participating in training roadshows, in-store events, and offering online short-form courses to ensure customers stay active and connected with our brand.”

De’Longhi anticipates that the next 12 months will present ongoing challenges. “These conditions are likely to sustain the trend of preferencing budget-friendly machines or seeking substantial discounts.” AR

`Professional 58mm stainless steel portafilter `Fast 90 second heat up time `20 bar pump `Four low pressure pre-infusion profiles `Choice of 15 grind settings RRP: $1,299

De’Longhi Eletta Explore Connect ECAM45086T

`Over 50 hot and iced coffee recipes `Cold Extraction technology `Intuitive colour display `Cold brew in under five minutes `Includes travel coffee mug for on-the-go consumption RRP: $1,699

SMEG

Luca Duarte Product Manager – Small Appliances Smeg has seen strong results in automatic and manual coffee machines with the run out of the BCC02 and ECF01 coffee machines.

“Both our manual and automatic coffee machines are performing well with better-than-expected results considering the market climate,” Luca Duarte said.

“With the launch of the new EGF03, we can see high demand for premium positioned product that not only delivers a great coffee but also brings the Smeg style and iconic colour choice to a new segment of the market.”

Smeg offers a wide range of coffee solutions that deliver a unique experience depending on coffee preference or journey into having coffee at home.

In 2024, Smeg will be introducing ‘House of Coffee’ to Australia.

“This will offer a unique experience that acts as a tool to help customers discover the range of coffee machines from Smeg. This also allows customers to find their perfect Smeg match based on their coffee preferences and how involved they would like to be in the brewing process.

“Throughout the year, Smeg will be adding new models to the ‘House of Coffee’ focusing on convenience, style and Italian flare.” AR

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Appliance Retailer February / March 2024

‘Freshly ground, not capsuled.’

Enjoy like Roger Federer: for example with the E8, JURA’s most successful automatic coffee machine.

Roger Federer, Swiss tennis icon and JURA brand ambassador since 2006

jura.com

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NESPRESSO

Stefan Vermeulen Managing Director – Oceania Nespresso research shows that close to two-thirds (63%) of Australian coffee drinkers are making coffee at home to save money.

“Many of our customers recognise that investing in a Nespresso machine can help them save in the long term by reducing the amount of coffee they buy on the go without compromising on quality. While value and utility may be top of mind, sustainability remains another important consideration,” Stefan Vermeulen said.

Miele MilkPerfection Benchtop Coffee Machine CM 6360

Nespresso is focused on delivering the highest quality coffee experience, from reimagining boutique spaces to encourage exploration of its coffee collection to the recent expansion of the Vertuo machine range. “Convenience is one of the key reasons why people are turning to portioned coffee machines, as it’s an easy way to achieve consistently high-quality, sustainably sourced coffee without the hassle.”

With the goal of creating the best coffee experience for customers, Nespresso is engaging with them both online and in person.

“Online, we have introduced a coffee profiler to help match customers with their favourite coffees, we’re developing recipes for different coffee moments throughout the day and delivering more personalised recommendations through emails,” Vermeulen said.

“In person, customers can visit a boutique to speak to one of our coffee experts, attend a masterclass, or visit us at key events such as our pop-up bar at the Open Air Cinema at the Botanic Gardens of Sydney.” AR

`Double Venturi system `OneTouch for Two function `AromaticSystem mixes ground coffee with water `Miele’s CleanSteel splashback for easy cleaning `Control and monitor the coffee machine via the Miele app RRP: $2,499

De’Longhi Nespresso Vertuo Lattissima

`20 second heat up time `Choose from six cup sizes `One-touch coffee and milk solution `De’Longhi Venturi multi-serve milk system `Available in matte black and matte white RRP: $749

MIELE

Joshua Hall Leader of Small Appliances – ANZ With Australia’s thriving coffee culture, people are particular about their coffee orders and coffee machines, according to Miele’s Joshua Hall.

“Consumers demand a coffee machine that delivers fresh coffee, intense flavour and perfect results every time. Miele achieves this through a range of features such as the AromaticSystem which has flavour-conserving grinding and intelligent brewing to achieve the best possible results,” he said.

“Another key trend we know is important is easy cleaning. We have designed our coffee machines to automatically clean themselves after each use, so the consumer doesn’t need to.”

Miele is confident the coffee machine category will continue to grow in 2024 as consumers look for ways to cut costs and swap their daily takeaway coffee purchase for coffee at home.

“We continue to upskill our experienced sales consultants around the benefits of our coffee machines and how they enhance our customers’ lifestyle. With the hangover from Covid setting in, many businesses have adopted a hybrid workplace model. With coffee being a huge part of most daily work routines, we’ve seen demand for good quality coffee machines,” Hall said. AR

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HOME CAFÉ AR

NEWELL BRANDS Jessica Roper Brand Manager

Newell Brands is observing a market-wide decline in manual coffee machine purchases and a notable shift towards value-oriented shopping experiences amid a challenging retail landscape.

“Recent data suggests that after several years of substantial growth, purchases in this category began to plateau in 2023. In response, Sunbeam is well-positioned with its diverse range of machines, offering consumers high-quality, café-style coffee at both affordable and more premium price points,” Jessica Roper said.

“These machines boast expert features like a 58mm commercial size group head, PID temperature controllers, and a powerful steam wand with 360-degree rotation, ensuring caféquality coffee regardless of budget.”

Understanding that consumers are becoming more cost-conscious, Sunbeam is emphasising the value, affordability, practicality, and quality of its products.

“For new customers, our entry-level options serve as an ideal introduction to home-brewed, café-quality coffee, offering premium features at a more accessible price point. This approach not only attracts first-time buyers but also provides a solid foundation for them to later upgrade within our range.”

At the forefront of Newell Brands’ customer engagement strategy is making the purchasing journey both informative and enjoyable, recognising unique preference for hands-on product interaction. AR

Philips LatteGo Fully Automatic Coffee Machine EP1224 Sunbeam Origins Espresso Machine EMM7300SS

`Dual thermoblock heating system to brew one or two shots of coffee while steaming milk `58mm commercial size group head `Anti-static technology funnels the grind into the group head `Professional-grade stainless steel wand `Tap & Go grinder with 30 grind settings RRP: $899

`Touch display `Choice of two coffee types `Intelligent brewing system `Classic milk frother `Ceramic grinder with 12-step grinder levels RRP: $699

VERSUNI

Norayr Dabagyan Consumer Marketer for Kitchen Life – Coffee, Food Prep and Breakfast Consumers are paying more attention to bringing the café experience to their homes with the best value proposition, according to Versuni’s Norayr Dabagyan.

“This incorporates not only the quality and variety of coffee a machine can make, but also the ease of use, cleaning and maintenance. Consumers seek a compact machine with a user-friendly menu, hassle free cleaning milk system and quick assembling/disassembling.”

Versuni focuses on educating consumers on the unique benefits of a Philips fully automatic coffee machine. “This includes the LatteGo milk system, ceramic grinder and user-friendly interface, which are amplified in our communication to draw attention and explain the benefits to potential customers.”

Versuni is expecting soft market conditions in 2024 as consumers look for the best price and value propositions in the market. AR www.applianceretailer.com.au

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OUTLOOK

Clean air and smart operation continue to dominate

BY EMILY BENCIC

40

A

ir conditioners have encountered challenges due to the weakening housing market. The decrease in new home sales resulted in fewer installations of air conditioners in 2023, the latest data from market research provider, Euromonitor International has shown.

“Air quality concerns, amplified by the compounding impacts of bushfires, the pandemic hangover, and environmental shifts, have spurred a significant shift in consumer priorities and market dynamics in Australia,” research analyst, Icey Huang said.

“Beyond the traditional demographic of individuals with respiratory issues, demand for clean and breathable indoor air has expanded to encompass a wider spectrum of households including those adapting to remote work

Appliance Retailer February / March 2024

arrangements, individuals with allergies, and pet owners seeking a healthier living environment.

“The air conditioner market has witnessed a surge in innovative products that integrate air purification technology to address consumers’ health concerns. There’s also been a rise in brands introducing multifunctional appliances catering to preferences for adaptable and versatile solutions.

“Driven by a growing consumer appetite for smarter living solutions, the convergence of air treatment products and smart home technology is a logical progression. This trend, characterised by its ability to empower homeowners to effortlessly monitor and regulate indoor air quality, while optimising energy consumption by adapting heating based on occupancy and air condition, is set to intensify in the following years.”

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“

With the push to get Australians away from gas through government policy and increased consumer education around the energy efficiency of reverse cycle air conditioning as a heating source, we expect to see the traditional dip in winter sales flatten out.

”

MITSUBISHI ELECTRIC

Jessica Millard Marketing & Communications Manager As the rising cost of living puts the squeeze on household budgets, consumers are more considered of their spending with low confidence and a difficult outlook ahead for retail, according to Mitsubishi Electric’s Jessica Millard.

Mitsubishi Electric research has identified that consumers are looking for value for money, trusted brands, and energy efficiency when considering a purchase of a new air conditioner.

“For customers, particularly those who work from home either full-time or part-time, reliability and dependability are important purchase decision factors,” she said.

“Phasing out of gas led to an increase in sales throughout last winter, particularly in Victoria. To support traditional gas heating states, Mitsubishi Electric provides training to retail staff on the benefits of reverse cycle air conditioning as an efficient form of heating.

“The replacement market of non-inverter is still strong, and with gas heating options limited, we expect to see this market continue to perform throughout winter.”

Internal research has shown a rise in online research as customers look for more information pre-purchase, particularly in the home improvement and renovation segment. Search via retail store websites and listening to advice from family and friends has also increased.

“There is also a strong trend towards customers researching via videos. Our research shows that consumers are watching longer, more engaging content. Long-form content is back, with the

Mitsubishi Electric Split System Air Conditioner MSZ-AP25VG(D) `3.5-star energy rating on heating `18dB noise level on heating for quiet operation `Night mode `Dual barrier coating `Optional Wi-Fi control RRP: $1,350

optimal attention span increasing to one to three minutes. There’s space for brands to showcase their products and services and develop narratives that resonate with the target audience.”

The Mitsubishi Electric ‘Elevate Your Comfort’ campaign reflects that there’s nothing like coming home to comfort. The campaign will continue to run throughout the year and promote winter heating.

Over the next 12 months, Mitsubishi Electric expects people to be savvy about their energy use. “Customers who can visualise their power consumption and generation can make better use of when they run their appliances, including air conditioning,” Millard said.

“With the push to get Australians away from gas through government policy and increased consumer education around the energy efficiency of reverse cycle air conditioning as a heating source, we expect to see the traditional dip in winter sales flatten out.”

Mitsubishi Electric research shows that over half (54%) of consumers neglect the maintenance of their air conditioning system; more than onequarter (28%) never service their system and 26% maintain their system every one to three years.

“Mitsubishi Electric will continue to promote the regular cleaning of air conditioning filters, and scheduled maintenance can keep customers’ systems running at their most efficient. The commitment by Mitsubishi Electric to continuously improve the efficiency of our product range has the flagship AP range updated to be more energy efficient with improved ZERL ratings.” AR www.applianceretailer.com.au

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“

The Lifestyle Next range stands out as one of the most energy efficient heating and cooling systems designed by Fujitsu General.

”

FUJITSU GENERAL George Tsiotras Head Of Retail

Fujitsu General is seeing customers replace outdated heating systems with more energy efficient options that feature the latest smart technology, which may result in significant cost savings and reduced energy consumption.

“Fujitsu General is committed to bringing energy efficient solutions into the heating and cooling space. Combined with our new Smart Climate Control technology, we are focused on empowering customers to take control of their energy usage, as well as their home comfort,” George Tsiotras said.

“Customers will continue to look for more ways to reduce cost of living, particularly power bills, as well as energy-saving alternatives that will reduce emissions. This may involve a shift from gas heating to reverse cycle split systems, offering a more energy efficient and cost-effective solution for winter home heating and year-round temperature control.”

Fujitsu General’s new Lifestyle Next range of wall mounted split system air conditioning units are available with Fujitsu’s anywAiR technology Wi-Fi adaptor II, which comes standard with every purchase.

“Smart energy management features such as geofencing, climate react, and maintenance support are delivered via AI technology and are all accessible via smartphone using the myanywAiR Next app.”

The new Lifestyle Next range is also an example of synergy between energy efficiency and sustainability.

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Appliance Retailer February / March 2024

Fujitsu General Lifestyle Next Range

`Seven models from 2.5kW to 9.5kW cooling capacity `Smart Climate Control from the myanywAiR Next app `Sleek modern design `Intelligent features such as climate react, geofencing, and AI filter notifications `R32 refrigerant and Apple-Catechin filter RRP: N/A

“The Lifestyle Next range stands out as one of the most energy efficient heating and cooling systems designed by Fujitsu General and includes built-in energy management features like human sensor control, economy mode, and weekly timers,” Tsiotras said.

All seven models in the Lifestyle Next range use the R32 refrigerant which, compared to the commonly used R410A refrigerant, has a 67% lower ‘Global Warming Potential Factor’ while still maintaining the performance of the air conditioner. AR

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SAMSUNG ELECTRONICS

Mike Lilly Head of Air Conditioning A recent trend within the air conditioning category is a strong focus on products that are energy efficient to reduce operating costs, Samsung’s Mike Lilly said.

“With the rising cost of living, consumers are purchasing products that don’t consume too much energy which can drive up household costs. Consumers are also looking for smart technology to allow them to adjust and monitor the temperature remotely.”

Samsung is developing air conditioning products that focus on consumers’ needs which naturally captures challenging economic conditions.

“Our products incorporate technology to assist with energy efficiency to minimise cost, smart features to maximise convenience and purification to support clean air. Some of these features include built-in Wi-Fi control, AI Cooling and tri-care filters.

“Consumers are focusing more on smart technology integration due to rising demand for connected home devices. There is also a growing focus on sustainability and energy efficiency while ensuring the air conditioning product can support health and wellness features, such as air purification.”

Samsung is the first company to introduce WindFree technology to the air conditioning market, designed to cool households down fast.

When the desired temperature is reached, the technology helps maintain the cool air quietly. “This technology is more extensive than just a cooling feature; there is also WindFree Good Sleep mode to help set the environment for a deep, comfortable sleep to wake up feeling refreshed,” Lilly said.

Samsung also supports more sustainable practices by using R32 refrigerant to support low environmental impact and packaging made from recyclable material to reduce waste. AR

Panasonic Z Series Reverse Cycle Air Conditioner CS/CU-Z25XKR `Built to withstand extreme Australian environments `Panasonic’s nanoe X air purifying system `Heating capacity of up to 3.0kW `Wi-Fi and voice control with Google Assistant and Amazon Alexa `AI-powered Eco mode and Inverter Control RRP: $1,369

Samsung GEO WindFree Reverse Cycle Split System F-AR24BXEABWK1 `SmartThings Energy feature `WindFree Cooling `WindFree Good Sleep mode `Purification with tri-care filters `Auto clean to prevent build-up of bacteria and odours RRP: $1,999

PANASONIC

Reggie Lam Product Marketing Manager – Air-Conditioning The market is transitioning from gas to electric heating to reduce carbon emissions as consumers become increasingly concerned about rising costs and are looking for ways to monitor energy use, according to Panasonic’s Reggie Lam. “The winter season is a time where more Australians are aware of air quality. With the move indoors, consumers are exposed to poor ventilation and dampness, which can impact comfort and health, with the increased presence of mould, viruses, bacteria and pet dander inside the home,” he said.

“Panasonic air conditioners allow users to closely manage their energy footprint and running costs while maintaining a comfortable temperature via the use of the Comfort Cloud app. Panasonic has integrated inverter technology within its air conditioners to maximise the efficiency of the unit’s compressor, minimising electricity use and power spikes.”

Recent Panasonic research shows that 61% of Australians believe air quality has a significant impact on their health. Panasonic’s two-in-one nanoe X air purifying system continues to purify and deodorise air even when heating is not in operation.

“Energy efficiency and clean air remain a priority for households, and we are providing technology to support this. Panasonic is focused on educating Australians on the energy efficiency of heating homes with air conditioning through our inverter technology and education on the benefits of nanoe X technology.”

When asked about sustainability, Lam said Panasonic is a supporting partner of the Green Building Council of Australia’s Future Homes initiative, which aims to develop a Green Star Homes Standard to assess the health, resilience and energy efficiency of Australian homes. AR www.applianceretailer.com.au

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“

TCL prides itself on its ability to create cooling and heating appliances that also purify the air.

”

TCL ELECTRONICS

Martin Patience Business Manager – Air Conditioning There has been a lot of movement within the heating market, according to TCL’s Martin Patience, with most state and territory governments offering rebates for consumers to upgrade inefficient products with newer and more sustainable technologies.

For example, the NSW Energy Savings Scheme (ESS), which is updated annually, provides financial incentives to install energy efficient equipment and appliances in households and businesses across the state.

“Reverse cycle air conditioners or heat pump systems offer greater energy efficiency and rebates to consumers through these initiatives. Gas has been a big topic through media with new developments not running gas lines. Pricing for gas is also a more expensive option to electric heating,” he said.

TCL continues to release energy efficient technologies and air conditioning products that significantly improve indoor air quality and incorporate smart devices.

“TCL air conditioning technology goes far beyond just creating comfortable living conditions.

TCL prides itself on its ability to create cooling and heating appliances that also purify the air.

For example, with TCL’s FreshIN Series air conditioner, air from the outdoors is brought in, while unhealthy air is discharged. This helps remove unwanted particles such as dust, pet hair and pollutants.”

TCL continues to invest in smart manufacturing facilities, along with boosting research and development teams to facilitate category growth.

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Appliance Retailer February / March 2024

TCL Freematch Series Multi-Split Air Conditioner `Available in 10.5kW and 11.5kW cooling capacities `High efficiency DC inverter `Connectivity with up to five indoor units `Single fan design `Hydrophilic aluminium coil RRP: From $2,999

“The state-of-the-art TCL Intelligent Industrial Park in Wuhan, China, comprises a full AC supply chain – R&D, smart manufacturing, and smart logistics – from where TCL will manufacture over six million units annually, exported to over 160 markets around the world,” Patience said.

Against the current economic climate, consumers are looking more closely at premium yet affordable brands.

“Premium brands typically offer the best in terms of performance, technology, and durability.

They also often use the latest materials and manufacturing techniques while investing heavily in research and development. As a result, premium brands can be quite expensive. TCL is poised to offer bang for your buck high quality products.”

From a sustainability standpoint, TCL has integrated its #TCLGreen concept into all aspects of its business from building green factories and supply chains to delivering green products.

“TCL adheres to green manufacturing processes throughout its entire production and operation process cycles. It has established Procedures for Air Pollution Control Management, Noise Pollution Control Management, Solid Waste Management, and Energy Resource Consumption Management adhering to ISO50001 energy management and ISO14064 greenhouse gas management systems.

“TCL also participates in several programs with retailers designed to lower emissions and conducts social compliance audits as a member of the Responsible Business Alliance (RBA), the world’s largest industry coalition dedicated to responsible business conduct in global supply chains.” AR

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DE’LONGHI

Wilson Kwong Brand Manager De’Longhi believes consumers are increasingly aware of the long-term running costs of heaters, beyond the upfront cost.

“Advanced technologies like digital thermostats and ceramic heating elements can improve energy efficiency and reduce electricity bills in the long term,” Wilson Kwong said.

“We will continue to encourage consumers to view their heater as a long-term investment, rather than a reactive purchase to get them through winter. Not all heaters are equal, and investing in a high-quality, efficient, and durable heater offers better value over the product lifetime.”

In 2024, De’Longhi anticipates warmer temperatures may have an impact on the overall category. Energy efficiency will also remain a key focus due to concerns about energy bills in the current economic climate.

“In addition to energy-saving technologies like Eco mode and digital thermostats, we are improving the sustainability of our packaging in all categories. We are also integrating sustainability into our product development process, exploring the use of recycled materials and more,” Kwong said.

The company will prioritise delivering the ‘De’Longhi Difference’ ensuring consumers don’t compromise on comfort. “For instance, our Dragon 4 heaters have a unique closed fin design for more powerful heating. We will also expand energy-saving features like one-touch Eco mode and digital thermostats.” AR

Ausclimate EcoSmart Pro Medium Panel Heater

`Hedgehog heating element technology `Inverter technology `Integration with Amazon Alexa or Google Home `Wrapped in flameretardant fabric `Dual mounting option RRP: $499

CDB GOLDAIR

Nicole Kragten Product Manager

De’Longhi Dragon 4 Pro Oil Column Heater TRDX41024E.G

`Efficient warmth for medium to large rooms `Innovative fin design `24 hour timer, three power settings and digital LED display `Digital thermostat and Eco Plus mode `Safety thermostat, autooff tip-over switch and cool touch handle RRP: $469

In the heating category, energy efficient portable heaters are gaining traction due to rising interest in sustainability, according to CDB Goldair’s Nicole Kragten.

“Consumers prefer technologically advanced options with features like programmable thermostats and smart controls for enhanced functionality. Design is becoming a key trend, with consumers seeking options that look visually pleasing and blend in with décor,” she said.

CDB Goldair’s marketing focus revolves around campaigns that educate consumers about the advantages and cost-effectiveness of its Ausclimate heaters.

“In particular, we emphasise our inverter technology, which is three times more effective than regular heaters. It adapts to maintain the ideal temperature, providing immediate warmth and significant energy savings.

“Ausclimate’s Hedgehog heating element is a leap forward in energy effectiveness, reaching operating temperature 20% faster than regular heaters. Its compact design maximises heat transfer area, ensuring faster heating with superior efficiency by redirecting cool air through the element, not over it.”

Over the next 12 months, the Ausclimate brand will strengthen its online presence and e-commerce capabilities.

“We aim to establish an ecosystem of Ausclimate products, staying ahead of market trends.” AR www.applianceretailer.com.au

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OLIMPIA SPLENDID

Darren Lane NSW State Sales Manager Olimpia Splendid is seeing more customers move away from a cheap and short-term fix to a more substantial investment that not only performs better but is more efficient and provides a longerterm heating solution.

“This has provided strong growth in the panel heater category over the last few years. Noirot, as an established premium brand in this space, has been at the forefront of this growth. There has also been a similar trend further down the product line, with customers shunning basic fan heaters in favour of comparatively better models,” Darren Lane said.

A challenging economic situation can be a doubleedged sword in this category – while financial challenges may drive some consumers into lower price brackets, it can also force many others into a more considered purchase, according to Lane.

“Our in-store training is also key to continued growth in this category as the more staff who are aware of the benefits of our panel heaters, the more they are likely to recommend them to a customer, especially in an environment where energy costs are an increasing issue for consumers,” he said.

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Appliance Retailer February / March 2024

Noirot Panel Heater

`European made with lifetime replacement warranty `100% silent, allergy and asthma friendly `Includes castors for easy portability `Includes brackets for wall mounting `Room coverage up to 24m2 RRP: From $449

As features like Wi-Fi become more common, Olimpia Splendid has expanded its product range to include this functionality, while refining and improving existing technologies.

“We are focused on providing the best advice for the end consumer regarding the most energy efficient usage habits – a product designed with efficiency in mind will provide the largest benefit only when the end user is informed on how to use that product effectively.

“We also provide average running costs across our point-of-sale material so customers can make a more informed decision. At the supply end, we encourage our retail partners to purchase in bulk to cut down on shipping.” AR

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TECO

Trevor Francis National Business Development Manager Energy efficiency in air conditioning continues to grow on consumers’ purchasing agenda, along with air purification and noise levels, TECO’s Trevor Francis said.

“Consumers are realising how much more efficient air conditioners are at heating their rooms compared to electric bar heaters and the increasing cost of gas is also reflecting interest in heating with air conditioning.”

TECO’s premium range of remote control window/ wall units and portables that offer Silver Ion filtration system for air purification and Wi-Fi control continue to be well received in the market.

“We have also added a Classic Series of window units with two filters which incorporate photocatalyst filtration, active carbon filtration and static-free filtration. Our portable model and new TECO Skinny air conditioners also have UV-C light sterilisation which is a highly efficient form of sterilisation. The Skinny units can be selfinstalled in windows, making them perfect for the rental market,” Francis said.

NOBO Slimline Panel Heater NTL4R24-FS40

`Wi-Fi control via Capa Connect app `Recommended for room sizes up to 20m2 `IP24 rating `Versatile installation options `Child safety features RRP: $849.95

TECO has also introduced new inverter portable air conditioners which offer higher efficiency by having a DC inverter fan motor along with the inverter compressor.

TECO’s hero product, the latest DVJT Platinum series split air conditioners have high density filters and Catechin filtration for the antibacterium process, preventing viruses from propagating or making viruses inactive.

“In order to get rid of bad smells in the room, this filter also has an active carbon filter added to the back of the catechin filter. The room temperature can be sensed from where the remote control is located, in addition to 3D air delivery and a self-clean function. Wi-Fi control built-in and compatibility with Google Home or Amazon Alexa are also key features.” AR

TECO 2.6kW Platinum Split System

`High efficiency (2.6kW cooling and 4.05kW heating) `Low noise levels `High density filtration `Built-in Wi-Fi capability `Gold fin protection on indoor and outdoor unit RRP: $1,199

GLEN DIMPLEX

Jack O’Reilly Product & Marketing Assistant – Seasonal Glen Dimplex is seeing a shift in consumer preferences towards electric fires in the heating category, attributed to the increasing availability of energy efficient electric heating options and broader decline in gas heating influenced by environmental concerns and fluctuations of gas prices.

“To facilitate category growth, Glen Dimplex is committed to providing high-quality, differentiated products that cater to a specific market segment,” Jack O’Reilly said.

“Premium products are often associated with reliability, durability and cutting-edge design, which can enhance the overall perception of the brand. This positive image may be especially important during challenging economic times, when consumers are more selective with purchasing decisions.”

With rising demand for smart appliances, Glen Dimplex is launching a new line of NOBO Wi-Fi enabled panel heaters this winter for users to create custom schedules, remotely monitor, and adjust heating settings using the Capa Connect app.

Over the next 12 months, Glen Dimplex foresees a potential market split between consumers seeking entry level solutions for short-term seasonal needs, while others opt for a more comprehensive and long-term heating solution.

“Economic conditions may play a crucial role in shaping consumer behaviour within the market.

For some, a focus on durability and additional features will see them prioritising long-term investments, while others will be more inclined to seek functionality and warmth without significant investment. AR www.applianceretailer.com.au

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SHRIRO

Bruce Elder National Sales Manager – Seasonal Division

Omega Altise Dual Function ‘Heat n Cool’ OTD71W

Shriro believes consumers are unlikely to forgo the necessity of a heating appliance during a cold winter, but given the current economic landscape, there’s a growing trend among consumers seeking more cost-effective alternatives.

`2,400W element `Three-speed fan `Digital temperature control `Soft-touch controls with LCD display `Safety tip-over switch

“This includes shifting their preference from installed heating systems to portable heating solutions,” Bruce Elder said. “Portable appliances offer a significant advantage in terms of affordability, not only due to their lower purchase price but also because they eliminate the need for additional installation costs.”

cold weather will arrive, having stock in stores early and in prominent locations will ensure a successful season,” Elder said.

Convection panel heaters continue to grow in popularity due to lower running costs. “Our AHCC models, Cubo, Altura and OAGCH gas convection models all feature Eco modes which offer a better running cost efficiency falling in line with the economic backdrop.”

Looking ahead, Shriro expects online research will continue to grow, as consumers become more cautious with their spending and making sure the product is right for their needs.

“Consumers are likely to purchase heating solutions when the cold weather is occurring, rather than pre-planning and buying ahead of the weather. With the uncertainty of when the 48

Appliance Retailer February / March 2024

RRP: $289

Shriro continues to provide value for money feature-rich portable heating solutions, including its gas convector range, offering the latest in innovation and design within the portable gas heating market.

“We are constantly working with engineers to develop more efficient technologies to deliver enhanced experiences and ease of use.

The design goes through careful selection to ensure that we have an appliance which can be suitable for any décor.

“Shriro is working with its factories on updating current packaging across all products; not only those in the heating range. We are committed to providing packaging that is both made from recyclable material and can be recyclable.” AR

ROOM HEATING AR

DYSON

Company Spokesperson Consumers are seeking machines that work effectively and efficiently, which includes both functionality and performance, as well as ease of use and general user experience, according to Dyson.

“Households want machines that are built to last and offer unparalleled value – whether that be through multi-functionality, pioneering technology or intelligence,” a company spokesperson said.

Using energy and materials sparingly and ingeniously is fundamental to Dyson technologies and the company’s engineers have a lean engineering mindset, re-thinking everyday products to remove unnecessary components and ensuring they are built to last.

“Dyson machines are engineered beyond industry standards and are designed to perform effectively in real home settings, withstanding hours of rigorous testing. People want to invest in products that can withstand everyday usage and that make their lives easier. Energy efficiency and multi-functionality remain important factors in the room heating category, helping maintain a comfortable indoor environment year-round.”

The newly released Dyson Indoor Air Quality study examined the indoor air quality data from more than 2.5 million connected Dyson air purifiers. The results highlighted that indoor air quality in Australia was worse than the outdoor air quality for every month in 2022, and the average monthly PM2.5 levels in people’s homes exceeded the WHO guideline limit.

“These findings reiterate the importance of developing machines that tackle the problem of indoor air quality, and we will continue to engineer these machines to be multi-functional, connected and efficient, to help promote a healthy home,” the spokesperson said. AR

Dyson Purifier Hot+Cool Formaldehyde

`Whole-machine HEPA filtration meets HEPA H13 standard `Precise formaldehyde sensing and destruction `Live results displayed on the LCD screen `Senses and reports for automatic air purification `Engineered for real homes using Dyson’s POLAR test RRP: $1,099

Vornado Velocity 5 Space Heater `Velocity Tuned Heat for whole room comfort `Touch sensitive controls with digital display `Two heat settings with fan only `Integrated cord storage `Five-year replacement warranty RRP: $279

MILNERS

Kirsten Ewen Brand Manager Energy efficiency continues to be at the forefront of people’s minds, according to Milners’ Kirsten Ewan. Consumers are no longer interested in heating the whole home, instead recognising the benefits of heating the space that is most occupied in the home.

“Vornado has two new space heaters launching in 2024, the Vornado Velocity 3R and Velocity 5 space heaters, designed to heat the room being occupied, reducing energy wastage and high electricity bills,” she said.

Purchase behaviour indicates the rise of automatic climate control. “The new Vornado Velocity 5 space heater allows you to set the desired temperature, and the heater adjusts the setting to maintain that temperature in the room. Both Velocity heaters feature a timer and a bedtime light dimming mode.”

Vornado continues to experience year-on-year growth, attributed to the company’s commitment to consumer education, and offering a solution that keeps energy usage down, is easy to use and stylish. “Our focus area has always been heating the space you are in so all units are portable, lightweight and can be moved around the home with ease.”

All Vornado heaters feature tip over protection that automatically shuts the unit down if it tips or if the airflow becomes obstructed. Additional peace of mind is offered with the cool-to-touch case. AR www.applianceretailer.com.au

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OUTLOOK

Multifunctional products a priority purchase

T

BY KYMBERLY MARTIN

hroughout 2023, the persistent trend of weak demand in small cooking appliances and significant decline in volume sales, observed since 2022, has continued, with retail sales decreasing 11%, the latest Euromonitor data showed.

Within small cooking appliances, there has been a noticeable change in consumer preference towards multifunctional cooking appliances, according to research analyst, Icey Huang. “This is set to contribute to the volume decline of single-function small cooking products such as breadmakers, electric grills, and electric steamers,” she said.

However, rice cookers and air fryers are set to continue their growth trajectory in volume terms, buoyed by shifting consumer demand towards

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Appliance Retailer February / March 2024

healthier cooking methods, and appliances that offer multifunctionality. “This shift towards multifunctional cooking appliances has also influenced the overall value performance, with the value decline set to be much slower than the volume decline in 2023.

“The inflationary crisis in 2023 has made consumers more attuned to the value of their spending, prompting a heightened consideration of the long-term benefits derived from their investments. A key advantage is the potential for energy savings, while multiple appliances can be effectively replaced by a single multifunctional device. This shift in consumer behaviour has led proficient home cooks to opt for upgraded benchtop appliances that offer an extended range of functionalities,” Huang said.

MOTHER’S DAY AR

“

In 2024, we plan to expand our product range further, specifically in coffee machines and blenders, and the introduction of a new colour variant within our product suite.

”

SMEG

Bonnie Sudirwan Brand Manager Mother’s Day 2023 presented certain challenges, but by leveraging its extensive array of small appliances, Smeg successfully catered to diverse consumer preferences and lifestyles, Bonnie Surdirwan said, with the offerings encompassing choices for coffee aficionados, baking enthusiasts, and individuals with a focus on health and wellness.

“In 2024, we plan to expand our product range further, specifically in coffee machines, blenders and the introduction of a new colour variant within our product suite.”

Smeg Blender BLC02

`Five pre-set programs: smoothie, green smoothie, frozen dessert, ice-crush and auto-clean `Nine manual speed levels `Pulse function for a variety of preparations `Single serve and family serve modes `Vacuum pump accessory reduces food oxidation preserving colours, taste and nutrients RRP: $799

In recent years, Smeg has substantially expanded its presence in the coffee category, with an extended lineup of machines and by relocating its manufacturing operations to Italy. This strategic move, she said, ensures a robust trajectory for continuous growth, building on its success.

Smeg has supported its retail partners by facilitating rewards for customers with cashback offers extended on a curated range of small appliances, designed to enhance the shopping experience.

“A key challenge lies in the present economy and its impact on the market, notably within the premium sector due to the escalating cost of living. Leveraging Black Friday and Boxing Day, we took chances to bolster our sales, setting a course direction for 2024.”

“As we gear up for Mother’s Day, we expect it will be a busy time for small appliances, with offers spanning multiple categories. We’re set to roll out discounts and promotions with targeted marketing campaigns, with our most sought-after products featured prominently,” Sudirwan said. AR www.applianceretailer.com.au

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“

There’s a growing interest in entry-level coffee machines, offering an affordable and accessible way for consumers to enjoy quality coffee at home.

”

DE’LONGHI

Sarah Knox Head of Marketing Mother’s Day proved to be exceptionally positive for De’Longhi in 2023, with updated value-added packs well-received by consumers, contributing to the success of Mother’s Day sales. “Encouraged by this response, we plan to continue implementing this successful strategy in 2024,” Sarah Knox said.

The upcoming sales period presents significant opportunities for versatile kitchen appliances.

“Products like food processors and blenders are likely to be in high demand as people continue to prioritise home cooking. Additionally, there’s a growing interest in entry-level coffee machines, offering an affordable and accessible way for consumers to enjoy quality coffee at home.

Leveraging seasonal events like Mother’s Day and tailoring marketing strategies to showcase innovative features can enhance brand visibility and attract more customers,” she said.

While there are promising opportunities, navigating challenges is essential. The economic climate poses affordability concerns, requiring strategies to provide value for money and managing potential supply chain disruptions and addressing changing consumer preferences.

“Intense market competition necessitates differentiation through unique selling propositions. Adapting to evolving trends and ensuring effective collaboration with retailers 52

Appliance Retailer February / March 2024

De’Longhi La Specialista Arte Coffee Machine EC9155MB

`Integrated grinder with eight grind settings `Barista accessories and storage `Active temperature control with three temperature settings `MyLatte Art Steam wand for perfect latte art `Pre-set recipes: espresso and long black RRP: $629

during new product launches and key selling periods will be crucial for success in the upcoming sales period.”

De’Longhi is committed to supporting its retail partners, especially in the face of a challenging economic backdrop. To bolster its retail partnerships, it will implement a comprehensive support strategy, providing extensive product training to equip retailers with the knowledge and tools needed to promote product and collaborate with retailers to tailor promotional campaigns that highlight the unique features and benefits of new innovations.

In terms of marketing activities, De’Longhi plans to take a multi-faceted approach that includes targeted digital and social media campaigns to enhance consumer awareness, optimising its online presence utilising engaging content and user testimonials. Seasonal sales periods, such as Mother’s Day, will be supported with special promotions and discounts. AR

MOTHER’S DAY AR

GROUPE SEB

Priyanka Maharaj Product Manager The 2023 Mother’s Day sales period was soft for Groupe SEB due to some supply constraints in linen care, but the company anticipates a stronger sell-out for Mother’s Day 2024, Priyanka Maharaj said. “While energy efficiency and cost-effectiveness could become more significant considerations, we believe we have perfect solutions across our business well suited for mums and families.

“We believe the categories that we play in across our total business will continue to be in demand.

With the rising cost of living, consumers continue to search for cookware and appliances that make their lives simpler. Our benchtop cooking, linen care and cookware is curated to make everyday living tastier and easier,” she said.

Bamix Cordless Plus

`Cordless flexibility to be placed anywhere in the kitchen `Lithium battery with a 20-minute working time `Unique fast charger cradle can be used horizontally and vertically `Five-year warranty for hand blender and charger and two years for the battery `Made in Switzerland

Within the linen care category, handheld garment steamers are predicted to continue growing as consumers search for slimline powerful options versus the traditional iron.

RRP: $699

“Groupe SEB holds market leadership across linen care; however, garment care remains a key opportunity for us. With the introduction of new product, we continue to create awareness and drive demand.

“We will strengthen relationships with our partners, and for us data remains pivotal to assist them with relevant insights, creating new ideas and opportunities together. As buying patterns and lifestyle changes post-Covid, we continue to gain insights into shopper behaviour and engage loyal consumers as well as attract new consumers.” AR

DKSH

Darren Sharvell Brand Manager

Tefal Pure Pop Garment Steamer

`The lint remover side of the reversible pad keeps clothing free of lint and hair `The velvet side steams all fabrics without damage `Innovative reversible pad system switches effortlessly between sides for handheld garment care `Ultra-compact, slim and lightweight for easy storage and travelling `Quick 15-second heatup time RRP: $149.95

“We generally find Mother’s Day to be extremely good for Bamix as it is a great gift option and there are not many mums that don’t like to cook for their families, or at least experiment with new dishes,” Darren Sharvell said.

Small domestic appliances and personal care products are in demand as consumers acquired new skills during Covid, especially in the kitchen. Social media and cooking programs are also popular for consumers to further these skills, he said.

Although benchtop appliance sales have declined over the past few years, it has been around the sub$150 price point, with slight growth in the $240 and above price. “This is where Bamix is placed, and we look to take a share in this segment.”

When it comes to marketing strategies, Bamix provides margin opportunities supported by strong promotions and effective in-store execution.

A three-month cinema advertising campaign for the Bamix Cordless Plus included key promotional activities supporting both the cordless and other Bamix models. AR www.applianceretailer.com.au

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“

As people become more healthconscious and value the experience of preparing food at home, demand for kitchen appliances that facilitate these activities increases.

”

NEWELL BRANDS

Marie Liganaris Brand Communications Manager “Mother’s Day continues to be a strong selling period for our small domestic appliances year-onyear, as appliances make great gifts at this time.

Additionally, shoppers are often inspired to make purchases for themselves, adding to the seasonal demand and we intend to capitalise on this opportunity,” Marie Liganaris said.

However, economic pressures have begun to take their toll, leading to one of the most challenging economic shifts in recent memory, she said.

“The landscape of Mother’s Day spending in the upcoming year will shift into more sustainable and value driven gift-giving. Shoppers will be on the lookout for the most competitive pricing, discounts, and attractive promotions.”

As the kitchen becomes a shared workspace for the whole family, purchasing a kitchen appliance for Mum is just as relevant as other members of the family. Demand will be high for manual espresso machines and cooking appliances, particularly air fryers.

“There has been an ongoing shift in consumer preferences towards home-cooked meals and at home café quality coffee. As people become more health-conscious and value the experience of preparing food at home, demand for kitchen appliances that facilitate these activities increases.

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Appliance Retailer February / March 2024

Sunbeam Multi Zone Air Fryer Oven AFP6000BK

`Removable centre wall for single or dual cooking zone `11.4L single capacity or 5.5L dual capacity `Nine accessories including baskets, trays, air fry racks and drip tray `Integrated storage accessory drawer `Air fry, turbo crisp, roast, bake, grill and reheat RRP: $299

“The continuous ecommerce growth presents a significant opportunity for brands and retailers as we can enhance the online shopping experience by offering exclusive online deals, and execute digital only campaigns with retailers directly,” she said.

The Mother’s Day focus is to promote how Sunbeam makes gift giving effortless with a great breadth of range at great value.

Sunbeam will support retail partners with digital assets, banners, and in-store displays, backed with social media content with collaborating partners, recipe inspiration, gift guides, nationwide media and public relations investment, with plans to bring the ‘Live More Effortless’ brand proposition to life. AR

MOTHER’S DAY AR

MAGIMIX

Wivina Chaneliere Managing Director Against the backdrop of rising living costs, consumers increasingly recognise the economic advantages of home cooking, and demand for solutions that streamline the home cooking process, according to Wivina Chaneliere. This trend contributed significantly to the popularity achieved by the Cook Expert in 2023.

“Looking ahead to 2024, we anticipate the continued strong performance of the Cook Expert and the broader Magimix range. We are developing a new product and believe this innovative addition has the potential to further enhance the appeal of the Cook Expert, reinforcing its market position and providing even greater value to our consumers.

“As our understanding of the market deepens, it has become evident that the Magimix target demographic comprises consumers with a keen appreciation for quality. However, with escalating prices and rising interest rates, the small appliance industry is poised to encounter ongoing challenges,” she said.

“There is an opportunity to effectively communicate the inherent value of our products.

While premium products command a higher price, our focus is on enlightening consumers about the enduring benefits such as durability and quality.

“Our commitment to increasing brand awareness in Australia remains, as we capitalise on diverse opportunities, including but not limited to digital marketing initiatives and strategic partnerships.

We also look forward to close collaborations with our retailers both online and in-store,” she said. AR

Magimix Cook Expert

`Replaces up to 15 kitchen appliances `Large capacity and cooks for up to 12 people `Includes a full food processor attachment `Fast and efficient induction heating technology `Made in France with a 30-year motor warranty RRP: $2,499

Philips LatteGo Automatic Coffee Machine EP4346/70

`Eight coffee types `LatteGo milk system for easy cleaning and assembly `Ceramic grinder with 12 levels for superior grinding `Coffee intensity/strength adjustment with three settings `Easy coffee selection with intuitive display RRP: $1,199

VERSUNI

Norayr Dabagyan Consumer Marketer – Kitchen Life “We expect strong performance with highly competitive offers planned for Mother’s Day. Our expectations are that sales growth will be shown across all price bands and segments for coffee machines,” Norayr Dabagyan said.

The most pressing challenges for this sales period is “to stand out and be heard” in a highly competitive sales period.

“We will continue to support our retail partners with the best offers that deliver value for consumers and all the known levers will be utilised during the Mother’s Day period. We will tailor our strategy based on our retail partners’ needs, necessary to secure the best outcome for sales.” AR www.applianceretailer.com.au

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CDB GOLDAIR

Nicole Kragten Product Manager Strong sales of air purifiers and dehumidifiers during Mother’s Day 2023 indicated the emphasis on clean air resonated well with customers, according to Nicole Kragten. “In 2024, we are excited about our expansion with the launch of a smart and innovative heating range, which delivers a comprehensive solution for warmth and comfort and anticipate it will have a positive impact on our Mother’s Day performance.”

According to Kragten, Australia experiences a climate split in May and the variable weather creates a demand for versatile home comfort solutions. “Our latest air purifier, the Winix+ 360 Five-Stage Air Purifier enhances indoor air quality, effectively minimising dust and pet hair, contributing to a cleaner and healthier living environment. As the weather fluctuates, we expect a surge of interest in our dehumidifiers to combat dampness and mould caused by humid conditions.”

The sales period also presents significant opportunities for air purifiers and dehumidifiers, driven by the remote work trend and heightened focus on health and comfort. “Winix purifiers cater to clean indoor air and Ausclimate dehumidifiers enhance comfort during changing seasons. With Mother’s Day approaching, this 56

Appliance Retailer February / March 2024

Winix Zero+360 Five-Stage Air Purifier

`Smart app tracks indoor and outdoor air quality with a triple air quality smart sensor `Five-stage filtration with pet filter captures pet dander, collects pet hair and absorbs odours `Suits spaces up to 100m² `Automatic speed function adjusts fan speed based on air quality and sleep mode `360-degree air filtration maximises air intake, capturing contaminants and pollutants from all directions RRP: $599

versatile product range aligns well for practical gift choices. However, we face the challenge of market competition, particularly amidst economic uncertainties influencing consumer decisions.

“We are committed to providing price support to our key retail partners, to boost sales that enables our partners to retain healthy profit margins.”

Ausclimate/Winix plans to leverage its digital marketing, utilising social media, email marketing, Google PMAX, and Meta advertising.

Additionally, educational content has been created for retailers and consumers, encompassing blog posts, testimonials, imagery and videos.

In early 2023, CDB Goldair acquired the Ausclimate/Winix range of purifiers and dehumidifiers. AR

MOTHER’S DAY AR

Panasonic Moisture Infusing Hair Dryer EH-NA98 GLEN DIMPLEX

Richard Banks Product Manager 2023 for Glen Dimplex was successful in terms of sales growth with a number of new products and more being launched for Mother’s Day 2024.

“Consumers are still looking for home cooking and small domestic appliances that suit their preferred colour choices that make their lives easier,” Richard Banks said.

He said supply chain remains a constant challenge worldwide with others in the market also impacted. “We plan well in advance and take into account much longer lead-times to help mitigate these challenges where possible. This becomes an opportunity if we can have our stock arrive on time to keep up with customer demand.

“It is a difficult time for suppliers and retailers in the current economic climate, so we are endeavouring to grow Morphy Richards’ brand awareness and reach a new audience to try and drive sales higher. Having a range of quality, easy-to-use products will enable us to improve customer retention.”

When it comes to marketing strategies, customers can research products on the Morphy Richards website or social media platforms, well before they make the purchase decision online or in-store. POS displays are also placed in-store for customers who do not use digital products for shopping research. AR

`Nanoe and Double Mineral technology `Quick-dry nozzle with soft airflow pressures `Intelligent temperature sensor helps prevent heat damage and scalp dryness `Scalp and skin modes deliver moisture ions `Easy-clean filter and foldable handle RRP: $349

PANASONIC

Charissa Sano Group Manager – Home Appliances & Marketing Communications

Morphy Richards Electric Pizza Maker MRPM1BK `Cooks 31cm (12-inch) pizza in less than five minutes after pre-heating `Upper and lower elements ensure an evenly cooked top and base `30-minute timer `Adjustable thermostat 100-300°C `See-through window RRP: $169.95

Mother’s Day is always a strong sales period for Panasonic and in the lead-up to Mother’s Day 2024, cooking appliances and personal care products are predicted to maintain popularity.

With cost of living pressures in mind, kitchen appliances that allow families to create homecooked meals will remain in demand, while personal care products from hair dryers to oral care are also welcome gifts, according to Charissa Sano.

“With consumers wanting to manage weekly bills, our marketing efforts are focused on how to get value from Panasonic appliances in the home.

Panasonic continues to partner with Marion Grasby to demonstrate how to make a range of meals and is also working with influencers in its ‘Show Your Hair You Care’ campaign, and on Panasonic Personal Care Instagram, demonstrating how easy it is to achieve smoother, shinier, healthier hair at home.”

Panasonic is increasingly focused on online marketing sending regular Home Appliance and Personal Care EDMs that further highlight the benefits of the range.

Panasonic’s social media platforms is building a community of consumers who can enjoy tips, advice, giveaways and promotions for each product category. Panasonic’s Ideas Kitchen website hosts recipes and videos for all Panasonic home appliances.

Mother’s Day may include time-saving recipes to highlight product capabilities promoted via influencers’ channels, Panasonic and retailer websites and via The Ideas Kitchen. AR www.applianceretailer.com.au

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AR WHAT'S HOT

Smeg rangehoods deliver more control and cleaner air

Achieve the ultimate in cooking control and improve culinary air quality with Smeg’s new Autovent 2.0 smart technology system, available in selected Classic undermount rangehoods. With the use of Bluetooth, compatible Smeg induction cooktops can be connected to the rangehood to automatically adjust the extraction speed based on the temperature and power of the induction cooktop. The seamless system ensures the rangehood is always operating at the optimal extraction level to efficiently remove cooking odours and smoke that can arise during the cooking process, helping enhance overall kitchen hygiene. In addition, using the delay function, the rangehood fan will continue to run for a few minutes after cooking to effectively further extract residual smoke, moisture, and grease particles, especially when cooking with odorous or oily foods. The new Classic Autovent 2.0 undermount rangehoods are available now in 60cm and 90cm in stainless steel and matte black.

RRP: From $2,190

What’s Hot Smeg EGF03 promises premium barista experience at home

Release your inner barista and create flavourful espressos or rich cappuccinos with the Smeg EGF03. Combining 50s styling and functional features, the EGF03 allows you to personalise your coffee experience through adjustable preinfusion profiles and water temperature. The machine is also equipped with a stainless steel conical burr grinder with 15 grind settings; giving you the assurance that your chosen coffee roast will be ground to the correct size. Your coffee is then extracted through a stainless steel 58mm portafilter, allowing for even distribution of water and capturing all of the coffee flavours. In addition, the machine is fitted with a dual thermoblock system, meaning you can switch from brewing to steaming in seconds. Texture milk at the optimum pressure for all milk-based coffee recipes.

RRP: $1,299 58

Appliance Retailer February / March 2024

COMPANY INDEX AR COMPANY

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READERSHIP GROUPS

Anker................................................................................................25, 26, 27, 29 Appliances Online..............................................................................................12 Beko..................................................................................................................8, 9 Bissell..................................................................................................................33 BORA...................................................................................................................15 Bosch............................................................................................................ 30, 35 CDB Goldair................................................................................................. 45, 56 De’Longhi.............................................................................................. 36, 45, 52 digiDIRECT..........................................................................................................12 DKSH...................................................................................................................53 Dyson........................................................................................................... 33, 49 e&s......................................................................................................................14 ECOVACS.............................................................................................................28 Electrolux............................................................................................................28 Euromonitor.....................................................................................26, 34, 40, 50 Fujitsu General...................................................................................................42 Glen Dimplex............................................................................................... 47, 57 Groupe SEB.........................................................................................................53 Harman...............................................................................................................24 Hisense...............................................................................................................19 Hong Kong Trade Development Council..........................................................IFC ILVE........................................................................................................................6 IXL Home.............................................................................................................32 JURA............................................................................................................. 35, 37 Leading Edge Group.............................................................................................7 LG.....................................................................................................10, 22, 23, 31 Magimix..............................................................................................................55

The Good Guys....................................................................................................34

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Versuni......................................................................................................... 39, 55

Copyright © 2024 - The Intermedia Group Pty Ltd.

Miele...............................................................................................................7, 31 Milners................................................................................................... 32, 38, 49 Mitsubishi Electric....................................................................................... 11, 41 Mitsubishi Heavy Industries..............................................................................10 Nespresso...........................................................................................................38 Newell Brands............................................................................................. 39, 54 Olimpia Splendid...............................................................................................46 Panasonic..................................................................................................... 43, 57 Samsung................................................................................................ 20, 21, 43 Shriro..................................................................................................................48 Smeg................................................................................................13, 36, 51, 58 TCL................................................................................................................ 24, 44 Teco.....................................................................................................................47

www.applianceretailer.com.au

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Olimpia Splendid Home of Comfort

R

NT

LACEME EP

5 YEAR WA

RRANT

Y

Panel Heater Range Elegant, effective heating solutions

olimpiasplendid.com.au