Appliance Retailer December 2021

APPLIANCE

SERVICING THE INDUSTRY FOR 25 YEARS

SMART HOME

SECURITY DEVICES CONTINUE TO TREND UPWARD

MICROWAVE OVENS KITCHEN STAPLE SUPPORTED

BY TECHNOLOGY ADVANCES

DIGITAL CAMERAS DEMAND SHIFTS TO MEET NEW CREATIVITY PURSUITS

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// DECEMBER 2021

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EDITORʼS NOTE AR Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd) ABN 47 628 473 334 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James Wells james@intermedia.com.au Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au National Sales Manager Ben Curtis bcurtis@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Subscriptions 1800 651 422 subscriptions@intermedia.com.au

A bigger and brighter 2022

I

t has been a rollercoaster year and we are all eager for a fresh start as we welcome in 2022.

But there are promising signs of a positive end to the final weeks with a strong return to in-store shopping postlockdown and continued strength in online transactions supported by recent Black Friday and Cyber Monday sales events.

The gains in online have forced retailers to enhance their digital capabilities to provide a more efficient and seamless customer experience.

The pandemic has also led to improved communication with customers, trade partners and internal teams.

Although sales have been unable to match 2020 levels for retailers like JB Hi-Fi and Harvey Norman, appliance specialists continue to ride a strong renovation market, which is expected to push on for the next 12 to 18 months.

Retailers including E&S in Melbourne and Hart & Co in Perth, reflect on the year that was and share their predictions for the months ahead in the latest Appliance Retailer Podcast episodes. See page 24 to tune in.

Looking ahead to 2022, we are excited to introduce a new ‘Leaders in Sustainability’ report to acknowledge the increasing demand for more environmentally friendly products and

services and to help educate retailers on how appliance brands are contributing to a more sustainable future.

More than four in 10 Australians (42%) rate a company’s social and environmental efforts as either ‘extremely important’ or ‘very important’ when considering whether to buy from them, according to the latest Finder Consumer Sentiment Tracker.

The study also revealed that ‘using energy efficient appliances’ was one of the top ways consumers reduced their environmental impact over the last 12 months, only behind ‘reducing plastic use’ and ‘opting for energy efficient lighting’.

More sustainable shopping habits are here to stay and the overarching message from field experts is ‘go green or get left behind’.

On behalf of the Appliance Retailer team, I wish you a joyous and safe holiday season with much-needed rest and relaxation. We appreciate your continued support and look forward to a more prosperous 2022. Until next year.

Editor Emily Bencic

MEET THE APPLIANCE RETAILER TEAM The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities.

As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers.

This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.

PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

The wrapping used in the delivery process of this magazine is 100 per cent biodegradable.

James Wells

Emily Bencic

FOR MORE INDUSTRY NEWS FOLLOW US ON

Kymberly Martin

Ben Curtis

Alyssa Coundouris

CHECK OUT WWW.APPLIANCERETAILER.COM.AU www.applianceretailer.com.au

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AR CONTENTS

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22

SHINE LIKE A PRO WITH THE ARLO PRO 4 Arlo Pro 4 is the security camera that lets you see sharper details with 2K HDR video. It lets you see critical details in colour night vision for better identification and has a wider 160-degree view with auto image correction, reducing the fisheye effect.

There are no cords or wiring hassles for an easy installation anywhere, and you can hear and speak to visitors with clear two-way audio. No hub is required allowing for an easy install, but a separately sold Arlo SmartHub is compatible for those that wish to record videos locally. It is designed to withstand the heat, cold rain or sun. The magnetic mount lets you conveniently adjust your camera angle to capture the perfect view.

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Appliance Retailer December 2021

IN THIS ISSUE

27

VOLUME 27 / ISSUE #6

EDITOR’S NOTE

03

Looking to a bigger and brighter 2022

Strong sales momentum expected to continue online and in-store.

NEWS

06

De’Longhi opens world-first Coffee Lounge in Sydney

A physical space designed for

Australians to enhance their at-home coffee experience as a complement to the virtual Coffee Lounge.

08

Dyson opens first Demo Store in southern hemisphere

From styling tips and air purification

guidance to cleaning demonstrations, Dyson experts help customers better understand Dyson technologies.

10

Vintec Club Podcast reinforces the brand’s wine expertise For wine lovers to understand the

importance of appropriate storage to preserve and extend the life of their wine collection.

12

Australian fintech start-up Gimmie launches brand campaign

To highlight Gimmie’s commitment to providing a safe and responsible lending option for customers paying off higher-priced items.

22

Godfreys re-imagines the in-store experience for today’s customers

Encouraging customers to walk into stores and interact with staff and products is key.

24

Tune into the Appliance Retailer Podcast

Listen to exclusive insights from senior

executives at Electrolux, E&S, Hart & Co, Harvey Norman Commercial Victoria and Bi-Rite.

FEATURES

27

MICROWAVE OVENS Versatile cooking options,

inverter technology, flatbed design and larger capacities support demand for the kitchen staple during the pandemic.

36

SMART HOME Category awareness and

purchase consideration are at an alltime high but growth opportunities remain for home security products.

44

DIGITAL CAMERAS Travel restrictions impact camera

sales but a surge in live streaming and broadcasting drives renewed demand for professional equipment.

WHAT’S HOT

49

Pick of the crop Smeg limited edition FAB28

Unity fridge, ECOVACS DEEBOT T9+ robotic vacuum cleaner, and more. www.applianceretailer.com.au

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AR NEWS

DE’LONGHI OPENS WORLD-FIRST COFFEE LOUNGE IN SYDNEY De’Longhi Australia has opened the doors to its very first Coffee Lounge, a physical space designed for Australians to enhance their at-home coffee experience.

The unveiling of the Sydney Coffee Lounge follows the recent launch of the De’Longhi virtual Coffee Lounge – an online destination for coffee education and exploration.

Located in Zetland in inner city Sydney, the De’Longhi Coffee Lounge provides Australians with demonstrations and training on De’Longhi’s range of manual and automatic coffee machines.

The Sydney Coffee Lounge is designed to cater to Australians from beginner level interested to start their bean to cup journey in the home, to the more advanced trying their hand at being a home barista and those keen to further deepen their knowledge and skills.

The Sydney Coffee Lounge will provide visitors with the opportunity to get hands on with the wide range of automatic and manual De’Longhi coffee machines, learn about the different varieties of coffee beans and milks as well as helping them to find their perfect coffee roast.

A sensory coffee experience is also available for visitors, whereby they can see, taste and smell coffee beans from local artisan roasters that match their flavour profile.

De’Longhi marketing director, George O’Neil said the company is thrilled to be opening the very first De’Longhi Coffee Lounge in the world.

“This is just another way in which De’Longhi is investing in coffee education for all Australians. We hope that this provides all visitors with a space to help them find the best machine to suit their coffee needs, enhance their at-home coffee experience and help them become a budding barista,” he said.

“Whether you’re looking for a machine and don’t know where to start or a coffee aficionado looking to attend a hands-on masterclass to enhance your skills, the Sydney Coffee Lounge caters to every single person. We thoroughly enjoyed working with Landor & Fitch and MPA – both of which were instrumental in making this dream become a reality.”

De’Longhi Australia brand ambassador and three-time Australian Barista Champion, Craig Simon hands-on with De’Longhi’s coffee machines.

The De’Longhi Blue Room is designed for coffee masterclasses and events.

De’Longhi Australia CEO, Paolo Albertoni and General Consul of Italy, Andrea De Felip.

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Appliance Retailer December 2021

The De’Longhi Australia team celebrating the opening of the Coffee Lounge.

NEWS AR

VIDEOPRO FOUNDER AND DIRECTOR SHANE LEANEY STEPS DOWN Videopro founder and director, Shane Leaney has made the decision to step down and sell his stake back into the company. Leaney established the Videopro business in 1980.

Videopro remains in the hands of long-term shareholders and Videopro employees, Cameron Douglas of 15 years, Jason Derry of 25 years and Ian Wright of 35 years.

Videopro CEO, Cameron Douglas told Appliance Retailer, “Shane’s decision marks a milestone in both the company that he built from the ground up and the industry that he helped develop. Videopro is responsible for a lot of firsts and this culture began with Shane’s approach to providing cuttingedge new audio visual technology.

He added: “Examples include the first VHS players in the early 80s and having the first video library in Queensland to commercial application in broadcast and production, room control, video conferencing and projection.”

Leaney announced his departure at this year’s Videopro Awards Night held at Victoria Park in Brisbane in November. It was the first formal Awards Night since 2019, following an informal event in 2020 due to Covid restrictions.

“Our Awards Night celebrates individuals, teams and projects from across the entire business. There was a big group of winners this year, which is a great reflection of our wonderful team and their performance in FY21,” Douglas said.

Videopro executive directors (L to R): Jason Derry, Cameron Douglas, Shane Leaney and Ian Wright at Videopro’s 40th birthday celebrations.

David Jones enhances employee onboarding and development David Jones has adapted the Brightspace platform through learning technology leader, D2L to shift employee onboarding and continuous professional development (CPD) online and provide more flexible and collaborative training experiences.

David Jones training and development specialist, Juanique Vorster, who manages day-to-day training across the merchandise, foods, and digital ecommerce teams, said preserving personal connections, enabling collaboration, and inspiring teamwork in the digital learning environment was a key priority.

“Maintaining personal engagement when shifting to a digital platform was crucial to me,” she said. “One of the reasons we decided to go with D2L for programmatic learning was the

By adapting the Brightspace platform, David Jones can provide more flexible and collaborative training experiences.

platform enabled live collaboration and teamwork within the system, so I can foster a team dynamic in the digital realm which we then nurture during face-to-face practical sessions.”

In addition to onboarding, David Jones wanted to support the ongoing professional development of workers.

By partnering with D2L, micro learning can be recorded into the Brightspace platform to easily service workers rather than trying to facilitate this face-to-face.

D2L regional director for Australia and New Zealand, Tony Maguire said Australian organisations are building new training and development strategies with the understanding that learning and professional development are not standalone point-in-time phases.

“This new ‘normal’ demands that training and development strategies and learning experiences be designed to build success regardless of where and when learning occurs,” he said.

“If workplace upskilling and development is to be valuable to both the employer and employee, then learning must be authentic, founded on evidence-based learning models, and puts the learner in control of their own development.

“Brightspace provides comprehensive capabilities where employees can take control of self-paced training and face-to-face practical and knowledge application sessions while managers can easily track and support success and encourage career pathway development.”

www.applianceretailer.com.au

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AR NEWS Dyson Australia and New Zealand managing director, Glenn Andrew says the Dyson Demo Store and Service Centre provides advice, help and guidance from Dyson experts using live demonstrations and educational experiences.

DYSON OPENS FIRST DEMO STORE IN SOUTHERN HEMISPHERE Australia’s first Dyson Demo Store and Service Centre has opened its doors at Castle Hill in Sydney’s northwest and marks the first space of its kind in the southern hemisphere.

Dyson has expanded its local customer service team with seven new roles at the new 400 square metre Dyson Demo Store and Service Centre who will provide technical support, servicing and maintenance tips.

From styling tips and air purification guidance to cleaning demonstrations, Dyson experts will help current and potential owners to better understand Dyson technologies.

“We are continually prioritising the experience of our owners with pioneering technologies. We are now bringing that same philosophy to how we sell and repair by delivering the best possible service and investing in a growing onshore team of 228 local customer service experts,” Dyson Australia and New Zealand managing director, Glenn Andrew said.

“We know that people increasingly want to buy from Dyson direct so we developed our Dyson Demo Store and Service Centre with Dyson experts to provide advice, help and guidance using live demonstrations and educational experiences.”

The Dyson Demo Store and Service Centre features a walk-in service bar where two Dyson experts can help resolve machine faults supported by three Dyson technical experts back of house, reducing the need to ship machines for repairs and centralises spare parts for owners.

The retail area consists of four Dyson experts offering live demonstrations and product recommendations. A personalisation bar provides gift wrapping for any machine purchased in-store. With the purchase of a Dyson Supersonic or Airwrap styler, complimentary case debossing is available.

The store offers limited edition colourways, tools and accessories plus personalisation options.

Everdure by Heston Blumenthal launches new website Everdure by Heston Blumenthal, renowned for its award-winning barbeques designed and engineered in Australia, has launched a new interactive consumer website.

The website upgrade is designed to showcase the Everdure by Heston Blumenthal product story to a new audience and reflects the ongoing success of the brand in Australia, New Zealand and around the world.

The marketing team liaised with user experience specialists to redesign the website from the ground up with bespoke market research, UX testing and display optimisation.

To meet search engine optimisation standards, the Everdure marketing team also worked with specialists to review the content and messaging to ensure it would resonate with today’s customers.

The bespoke website features rich content for each Everdure by Heston 8

Appliance Retailer December 2021

Blumenthal product, with careful categorisation between charcoal and gas BBQs, alongside a curated library of recipes, promotions, product education and consumer support.

Everdure by Heston Blumenthal international brand marketing manager, Mariela Zaharija said the website provides a future proof platform for a cohesive customer journey.

“With the BBQ season upon us, now is the time consumers look towards their next barbeque purchase. The new Everdure

by Heston Blumenthal website will enable prospective customers to find relevant and rich information in seconds, no matter the device they are using,” she said.

The website has launched in Australia, the US and is being rolled out to its international distributors with localised content.

The website upgrade is designed to showcase the Everdure by Heston Blumenthal product story to a new audience.

NEWS AR

HARRIS SCARFE OPENS NEW MELBOURNE STORE Harris Scarfe has opened a new Home store at South Morang in Melbourne’s north with an official ribbon cutting ceremony by brand ambassador and The Block judge, Shaynna Blaze.

On opening day, the first 100 customers enjoyed free coffee, cupcakes and DJ entertainment until midday with up to 60% off homewares and manchester and up to 30% off electrical.

Located at the AXIS Homemaker Centre on Plenty Road, South Morang, the store sees Harris Scarfe Home create 20 new jobs for the local economy and access to homewares, manchester and electrical products.

Harris Scarfe CEO, Graham Dean says the new store is a welcome boost for the local economy.

Harris Scarfe Home South Morang will also include the newly launched collection from Chyka Keebaugh. ‘Chyka Home’ featuring glassware, dinnerware, bed linen and bathroom accessories.

Harris Scarfe CEO, Graham Dean said the new store is a welcome boost for the local economy. “We are excited to open our newest Harris Scarfe Home store in Melbourne’s thriving northern corridor just in time for Christmas. Our loyal customers and those who are new to the Harris Scarfe shopping experience will be met with the homewares brands they know and love at the very best prices.”

ILVE launches latest Professional Plus built-in ovens ILVE has released its latest Professional Plus Series built-in ovens available in new Milano styling in stainless steel and black glass finishes.

A highlight of the new built-in range is the 4.3-inch touch control display with intuitive graphics and logical operation for touch and slide movement controls. Within the TFT display, users can control the oven temperature and manage the moisture inside the cooking cavity.

The new Steam Valve offers the possibility to choose between dry or humid cooking and the inclusion of a cooking probe controls the core temperature of meat and ensures perfect cooking results.

The new ILVE Professional Plus Series built-in oven range offers class leading true size ovens with more capacity across the range, according to Eurolinx marketing manager, Daniel Bertuccio.

“Our standard 60cm oven offers a 65-litre capacity and our 90cm oven offers a 110-litre capacity. We have also re-introduced our 80cm oven offering a 97-litre capacity,” he said.

“The ovens are made using materials used in professional kitchens, such as AISI 304 stainless steel for improved quality and durability. Not excluded from the

range are the standard functions you expect from ILVE, including the electric rotisserie, precision thermostatic control, concealed grill element, programmable timer and turbo wave cooking feature.”

As part of the range, ILVE will soon introduce two new products – the Ultra Combi 3-in-1 oven and 400°C oven with specialised pizza function.

The Ultra-Combi 3-in-1 oven is three appliances in a single compact unit to steam, bake and microwave. It combines all necessary cooking functions into one appliance, features an intuitive TFT display with programmable timer, and adding to the product’s versatility, the microwave power can be adjusted to four levels.

Quattrocento Pizza + oven boasts professional temperature controls up to 400°C. Although it is designed for pizza, it incorporates all of the features of a standard electric oven, including 16 modes controlled by the intuitive TFT control display and cooking probe. Accessories include a paletta pizza, pizza base insert and pizza cutting board.

The latest Professional Plus Series built-in ovens are made using materials used in professional kitchens, such as AISI 304 stainless steel for improved quality and durability. www.applianceretailer.com.au

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AR NEWS

Vintec Club coordinator & podcast co-host, Alexis Desbrugeres and Vintec brand manager & podcast co-host, Thibaut Caumont with Clonakilla winemaker & CEO, Tim Kirk.

VINTEC CLUB PODCAST REINFORCES THE BRAND’S WINE EXPERTISE Vintec is providing exclusive insights into the world of wine with the Vintec Club Podcast. Winemakers from around Australia and abroad are invited to share their background and philosophy, as well as the story behind the wine label, in an intimate interview setting.

Since launch in November 2020, the Vintec Club Podcast has garnered more than 4,000 listeners, including Vintec wine cabinet owners who want to get the most from their wine collection.

“We wanted our customers to get to know which wines they should fill their cabinet with; how long they should cellar them and at what temperature they should serve them, along with food pairing suggestions,” Vintec Club coordinator and podcast co-host, Alexis Desbrugeres said.

“With the Vintec Club Podcast, any wine lover will realise the importance of having appropriate storage to preserve and extend the life of their wine collection.”

More recently, the Vintec team started another format, ‘The Collecting Series’, to offer recommendations of regions, producers, rising star winemakers, and hidden gems, alongside cellaring tips and ideal serving temperatures and conditions.

Meeting wine experts for ‘The Collecting Series’ strengthens the link between Vintec and the wine industry, according to Vintec brand manager and podcast co-host, Thibaut Caumont.

“Our listeners benefit from tips from the industry’s best.

With the podcast, we are reaching a broader audience by talking to any wine enthusiast with a format that is constantly growing and adapted to today’s content consumption. Any wine lover will learn more about wine with the Vintec Club Podcast,” he said.

The Vintec team is now inviting retail partners to tune into the podcasts to help demystify wine cellaring and strengthen their own expertise when delivering the sales pitch.

Asko and Radaro partnership delivers 4.8 stars

Radaro’s real-time delivery solution enables Asko customers to track their delivery and know when their order will arrive.

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Appliance Retailer December 2021

Since partnering with Radaro in July to improve the last mile experience for customers, Asko has now completed over 3,500 deliveries with an overall rating of 4.8 out of 5 stars.

Radaro’s real-time delivery solution enables Asko customers to track their delivery and know when their order will arrive.

Asko national logistics manager, Steven Angell said, “The Radaro system is part of Asko’s ongoing commitment to innovation across the business and delivers on the promise to our customers of excellent service.”

Radaro managing director, Brenton Gill described the results as impressive. “By Radaro’s standards, Asko would be one of the top performing customer focused

supply chain clients on our platform.

Their systemisation and execution against customer promise is second to none, and the results speak for themselves. On last check, they achieved a feedback rate of close to 35%, which is world-class.”

Radaro also provides accelerated insight on the day of delivery to the customer care team, bringing efficiencies in the time and cost to serve clients from a call centre level.

“Asko has also deployed a number of Radaro modules to ensure the customer service team have real-time insights into day of delivery management. This delivers significant ROI around reductions in call wait times and far greater customer satisfaction as can be seen through Asko’s ratings,” Gill added.

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AR NEWS Fisher & Paykel 10kg front load washing machine with Steam Care WH1060SG1 and 9kg heat pump dryer DH9060PG2 in graphite.

FISHER & PAYKEL INTRODUCES NEW GRAPHITE FINISH Fisher & Paykel has introduced a new graphite finish for its washing machines and dryers to add a sense of luxury to the laundry space.

Fisher & Paykel’s washing machines and dryers match in aesthetics and functionality to guarantee complete fabric care for all garments. The new models feature Steam Refresh technology that can remove the most stubborn stains while being gentle on garments.

For washing, the 20-minute steam cycle deodorises and de-wrinkles fabrics,

leaving them fresh, wrinkle-free, and ready to wear. It also reaches higher temperatures than standard wash cycles, killing bacteria and removing allergens.

Meanwhile, the dryer uses heat pump technology to gently and effectively dry clothes at low temperatures.

This technology ensures moisture is condensed so no venting is required.

According to Fisher & Paykel product manager for laundry, Clare Goldstein, the trend towards black started with tapware and door handles, and has now expanded to major appliances.

“There has been an increase in customer demand for options beyond the classic white washer and dryer pair.

The new graphite colour brings in a modern and minimalist look and feel, while providing a nice contrast to the traditional white on white laundry,” she told Appliance Retailer.

“The graphite is a neutral yet timeless colour, and pairs well any type of décor.

Families are spending an increasing amount of time in the laundry, and they want it to look just as great as the rest of the house.”

Australian fintech start-up Gimmie launches brand campaign Queensland fintech start-up, Gimmie is tapping into the growing demand for Buy Now Pay Later (BNPL) services by making it more easy, fair and transparent for Australians to purchase big-ticket items such as furniture, appliances and technology.

Gimmie co-founders, Scott Roworth and Nadine Tuckey saw an opportunity to reimagine how Australians buy the things they want or need now through responsible funding.

“It’s clear Australians enjoy having flexibility when it comes to managing their money and paying for purchases over time, however most existing BNPL products don’t offer the best deal for customers, especially when it comes to life’s bigger moments such as moving into a home or starting a family,” Roworth said.

Gimmie recently launched a new brand campaign titled, ‘It’s How We Buy Now’, to highlight the rise of BNPL services

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Appliance Retailer December 2021

and Gimmie’s commitment to providing a safe and responsible lending option for customers who want more flexibility when paying off higher-priced items.

Gimmie head of marketing, Brendon Harrington said, “Instead of requiring payments to be made over a few short weeks, Gimmie gives people the option to pay over one or two years, the way they get paid – weekly, fortnightly or monthly.”

Leading with a light-hearted TVC, the campaign focuses on the confidence that comes from shopping with Gimmie and the (slightly exaggerated) resulting side effects.

The campaign is a collaboration between Rumbletown agencies with Rumble driving creative, Scout handling media, Aruga leading the PR and social activity, and Romeo responsible for digital.

Commenting on the campaign, Rumble creative director, Bec McCall said, “For a relatively young sector, BNPL is already such a crowded place for a brand to carve out its own space.

Gimmie’s offering is disrupting the market and it’s been great working with them to create a brand and personality that will turn heads.”

Leading with a light-hearted TVC, the Gimmie campaign focuses on the confidence that comes from shopping with Gimmie and the (slightly exaggerated) resulting side effects.

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AR NEWS

Sonos has selected Westan as its specialist distribution partner for Australia and New Zealand.

Sonos appoints Westan as specialist distribution partner Sonos has selected Westan as its specialist distribution partner for Australia and New Zealand. Westan brings over 30 years industry experience, coupled with warehousing facilities and expert staff across ANZ. The distributor will bring a new layer of service to Sonos’ specialist dealer network and improve speed to market for dealers and customers.

“Chosen from a broad range of proposals presented through a months-long vetting process, Westan was selected for their relevant expertise, strong existing relationships in the AV sector, good financial position and cultural fit,” Sonos senior manager of business development for AVS and installed solutions for Asia Pacific, Richard O’Carroll said.

“With a growing residential installation market, we were seeking a local partner who could add resources and expertise to our local Sonos team.”

Westan will assume direct management of 330 specialist hi-fi stores and AV integration businesses and bring further expansion to Sonos’ growing specialist channel. Westan is well placed to help Sonos further strengthen its commercial offerings. With this transition, the trade-up program that dealers have participated in since 2019 will revert to operating exclusively through the Sonos website.

Sonos will retain a direct relationship with current national retail partners.

MOOCHIES RELEASES NEW SMART WATCHES FOR KIDS Moochies has introduced two new smart watches for kids in time for Christmas – the Odyssey and the Connect – offering a range of safety, connectivity and lifestyle features.

With geofencing capabilities on both watches, parents are automatically sent a notification when their child leaves a certain area and with GPS tracking, parents can find their child’s location through the free Moochies app.

An SOS/emergency contact button means children can call caregivers in the event of an emergency and the parental control safe contact list enables parents to keep an eye on who their kids are in contact with. Featuring 4G active on parts of the Telstra network, voice calls, video calls and messages are enabled to and from the Moochies watch.

Incorporating a step tracker allows parents to keep track of their child’s activity and gamify exercise goals. Both the Odyssey and Connect are waterproof with IP68 and IP67 ratings respectively. The watch straps are swappable and are available in a range of colours and designs.

Additional features on the Odyssey include Spotify, in-built educational games and Bluetooth connectivity, as well as a heart rate and temperature monitor.

Moochies Australia and New Zealand head of sales, Jock Jones said the new models are designed to help children 14

Appliance Retailer December 2021

Left: Moochies Connect smart watch.

Right: Moochies Odyssey smart watch.

build back their independence after 18 months of pandemic restrictions keeping them indoors.

“After so long being stuck inside, kids are yearning for more freedom but at the same time parents need peace of mind that their children are safe,” Jones said.

“During this time, separation anxiety can be high and Moochies watches gives kids all the things they need to stay in touch like text messaging and video and voice calls, while the free Moochies app allows parents to keep an eye on where they are.

“We also understand there’s a real risk, particularly for younger children, of accessing internet and social media so none of our watches allow access to the web,” he added.

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AR NEWS

Mitsubishi Electric continues partnership with Wanderers For the past three years, Kmart has offered Afterpay to online customers and is now extending the service in-store.

Kmart extends partnership with Afterpay Kmart customers around the country will now be able to shop in-store using Buy Now Pay Later (BNPL) platform, Afterpay, in 322 Kmart and K hub stores.

For the past three years, Kmart has offered Afterpay to online customers and is now extending the service in-store.

Kmart general manager of stores, Chris Renshaw said introducing Afterpay across the network of stores in time for Christmas is incredibly exciting.

“Customers can now have even more access to our products with the added benefit of managing their budgets for Christmas time and well into the future.

We look forward to expanding this offering into New Zealand early next year,” he said.

Afterpay executive vice president and country manager, Katrina Konstas said, “We know how much our customers love shopping at Kmart and we have heard you, we are absolutely delighted to be able to offer this seven weeks out from Christmas.

“We also know how much younger Australians have missed shopping instore (69%) and how excited they are to hit the shops again (42%) as found in our recent Lockdown Liberation Study.”

The click to purchase feature is a first for Australian customers, enabling them to purchase Arlo products and accessories directly.

ARLO LAUNCHES DIRECT-TO-CONSUMER WEBSITE Arlo has launched a direct-to-consumer online store in Australia to showcase its extensive award-winning home security camera range with a click to purchase option.

The click to purchase feature is a first for Australian customers, enabling them to purchase Arlo products and accessories directly.

The new online store allows customers to compare cameras to find the product that best suits their needs and helps protect their homes and loved ones.

“With consumers increasingly choosing to shop online, we are seeking to give Australian consumers options to where they can shop for our award-winning security products and services,” Arlo vice president and managing director for Asia Pacific, Brad Little said.

“We hope to continue to build on our brand’s success both through the launch of our online store and our continued commitment to our existing trade partners.”

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Appliance Retailer December 2021

The Western Sydney Wanderers FC’s partnership with Mitsubishi Electric has been confirmed for an additional three seasons.

Mitsubishi Electric will continue their placement on the A-League side’s back-of-shirt and extend their support to the W-League team where they will feature on front-ofshorts from this season.

The company has been advocates of the Western Sydney community over the last nine years hosting free football clinics across the region as well as supporting grassroots clubs. More recently, Mitsubishi Electric donated to the grassroots club Lowlands Wanderers FC who were ravaged by the floods in the Hawkesbury region.

Mitsubishi Electric managing director, Jeremy Needham said “We are very pleased to extend our ongoing sponsorship of the Western Sydney Wanderers and for the first time include the W-League team as part of this support. Our company and employees are part of the Western Sydney community and the Wanderers have invested a tremendous amount to build up and lift the spirits of this region.

We are proud to be a part of the Wanderers family.”

Western Sydney Wanderers CEO, John Tsatsimas said he was proud to continue the relationship with Mitsubishi Electric. “The last nine years have seen us work closely with Mitsubishi Electric to give back to the Wanderers family and Western Sydney region with a number of communitydriven and match-day initiatives.”

He added, “The Western Sydney community is very important to both organisations and the synergies in our values are what has made this partnership so vital for close to a decade now.”

NEWS AR

LG SIGNATURE WALTZES INTO NEW PARTNERSHIP LG Electronics’ premium brand, LG Signature has partnered with Australia’s leading contemporary dance company, Sydney Dance Company to showcase the brand’s products in line with its core philosophy: Art Inspires Technology, Technology Completes Art. As part of the collaboration, LG Signature will actively engage with Australians, sharing the brand’s message through supporting performances and the distribution of a new format of widely accessible dance classes from Sydney Dance Company dancers.

LG Signature will collaborate with Sydney Dance Company to showcase the skill and technique used by the company’s dancers, brought to life through a new local content experience for the brand. Set to be delivered across various channels in 2022, the content will allow viewers to connect with the Australian dance community and bring Sydney Dance Company dancers into full focus.

Sydney Dance Company is a perfect match with LG Signature, which is synonymous with premium performance and sophisticated style, according to LG Electronics Australia marketing director, Gemma Lemieux.

“As a brand that strongly believes in making great cultural experiences accessible to sophisticated consumers, we are pleased to be working with Sydney Dance Company to present unique and compelling experiences to dance lovers,” she said.

LG Signature partners with Sydney Dance Company.

Photo credit: Ocho Pedro Greig.

“We look forward to working closely with Sydney Dance Company to collaborate on projects that share our mutual dedication to excellence and inspiring those around us, as well as support the Australian arts and culture industry.”

Sydney Dance Company artistic director, Rafael Bonachela said he is thrilled to announce LG Signature as a major partner.

“LG Signature is a brand that encapsulates innovation and elegance, a perfect fit for Sydney Dance Company as we constantly strive to inspire, move and uplift audiences. I am looking forward to taking this journey as we join forces to share the extraordinary power of dance with the world.”

AR NEWS

Bunnings rolls out battery recycling program around the country Bunnings is making battery recycling even easier for retail and trade customers with the roll out of a national battery recycling program.

Following a successful trial in selected Bunnings stores in Victoria, the program is being introduced across Bunnings’ 338 sites in Australia, delivering the largest network of power tool recycling locations in the country.

The battery collection units have been specially designed to accept power tool batteries, as well as standard household batteries, and will be located at the front entrance of each site.

Bunnings has partnered with Envirostream Australia to manage the collection and recycling process, with more than 240,000 kilograms of batteries expected to be recycled in the first year.

Bunnings director of merchandise, Jen Tucker said the program demonstrates

The national battery recycling program is being introduced across Bunnings’ 338 sites in Australia.

Bunnings commitment to reducing the environmental impacts of its operations as well as making it easier for customers to responsibly dispose their used batteries.

“This is an exciting initiative for our team, suppliers and customers. We sell

a wide range of batteries, from household to power tool batteries and this initiative delivers a ‘full circle’ battery recycling program that will keep harmful materials out of the environment and recover valuable resources that can be infinitely recycled,” she said.

As a member of the Battery Stewardship Council, Bunnings is taking part in the federal government’s Accredited Battery Stewardship Scheme to help achieve targets to triple the battery collection rate over a period of five years.

INDUSTRY FAREWELLS NOEL GERICEVICH Industry executives including David Ackery are mourning the loss of Noel Gericevich who has been described as “one of nature’s gentlemen”.

Noel’s history in the industry started with Archie Martin & Sons in Perth as a salesman. The business subsequently became Archie Martin Vox as part of the merger where Noel progressed to national buyer for consumer goods and was based in the Perth and later Brisbane head offices.

He returned to Perth as Philips state manager in the early 1990s and was instrumental in the process of Philips moving into the Hytek Marketing group as an agency line, where Noel was a partner in this division alongside his good friend and colleague Les McCarthy for 19 years.

“This was a very successful period for Philips in the WA market. Noel was the definition of the consummate professional. He did exactly what he said he would do and the stores from top to bottom loved Noel for it,” McCarthy told Appliance Retailer.

"He gave everything he had to every task with a genuine and positive commitment. He fought his battle with cancer for over two and a half years. He

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will be sorely missed by the industry and personally. Even in the last two years we discussed business every day as Noel’s input was always valued.”

Harvey Norman executive director, David Ackery told Appliance Retailer he first worked with Noel when he was working at Panasonic and he was the ‘browngoods’ buyer for Vox when Brian Coppin’s company took over Chandlers in the 1980s.

Industry executives are mourning the loss of Noel Gericevich who has been described as “one of nature’s gentlemen”.

“I have known Noel for over 35 years and he was one of the most genuine people I have met. When I was the proprietor for Harvey Norman at Osborne Park – I also worked with Noel when he was with Philips.

“He was one of nature’s gentleman and if Noel said he was going to do something - it was done. I don’t remember anyone having a bad word to say about Noel – but that didn’t mean he wouldn’t stand his ground in a negotiation – he always remained calm when sharing his point of view.

“He was a hard worker who would be in a store one day representing the brand and then the next day he would be in some of the franchised stores working on sale events. It was a different time and a different era in those days, whereas these days it has become extremely transactional.

“The one thing that hasn’t changed in this industry is that people still do business with people and despite the numerous mechanisms that are now in place, customers are still purchasing from people and Noel was the epitome and best example of this in our industry.”

Noel is survived by his wife Leonie, three children and eight grandchildren.

NEWS AR

The recently launched Ecovacs DEEBOT N8 Pro.

ECOVACS ROBOTICS EXPANDS DISTRIBUTION IN NEW ZEALAND The Ecovacs Robotics range is now available at Noel Leeming stores in New Zealand for the first time, including the recently launched DEEBOT N8 Pro. The expansion into Noel Leeming coincides with the recent announcement that Ecovacs has sold 20 million robot vacuums globally and received a Canstar Blue Innovation Excellence Award as one of only two brands recognised in cleaning appliances.

“It is a proud moment to be able to celebrate a sales milestone globally, knowing that 20 million families around the world are benefiting from our vision and innovation,” Ecovacs Robotics head for Australia and New Zealand, Karen Powell said.

“Excitingly, a growing number of those families are in New Zealand, as our range and technologies grow in appeal

to those looking to free up time and energy in cleaning to instead focus on other things in their lives, whether it be more time with family or simply freeing up some time to invest in their overall wellness.

“As we expand our availability and welcome Noel Leeming to our strong list of retail partners, we will continue to showcase our range and keep challenging what is possible in robot vacuum technology. We will continue to innovate and demonstrate how robot vacuums are now easy to use, deliver a deep clean and provide real convenience.”

The Ecovacs range including the DEEBOT T9+, DEEBOT OZMO T8 AIVI, DEEBOT N8 PRO and DEEBOT U2, is also available from JB Hi-Fi, Godfreys, Mighty Ape and Robomate in New Zealand.

TPBTECH Australia secures exclusive rights for ‘invisible’ induction cooktop TPBTECH Australia has acquired the exclusive rights for the TPB Tech induction benchtop for Australia – the first technological surface with invisible integrated induction that allows users to cook directly on a kitchen worktop with no visible hobs or glass.

The TPB Tech induction benchtop is the only approved invisible induction cooktop in the world. First presented at the Living Kitchen International Fair in Germany in 2013, the cooktop was manufactured and marketed for both domestic and commercial use in 2014.

TPB Tech uses a patented multilayer material composed of porcelain ceramic, aluminum, Bakelite and another aluminum layer to avoid thermal shock and impact that would occur with porcelain alone. The surface is non-porous, antibacterial, scratchresistant, easy to clean and can be used as a cutting surface.

“The TPB Tech cooktop is a game-changing product for the kitchen with a patented design and unique technology. Unlike other cooktops on the market, consumers no longer need to compromise on benchtop real estate,” TPBTECH Australia general manager, Andre Dowling told Appliance Retailer.

“The cooktop also heats up and cools down faster than traditional induction cooktops, while being more energy efficient.”

The cooktop is available in standard 900mm and 1200mm sizes, as well as custom-made options with various dimensions, configurations, and designs including 17 colours and finishes to choose from.

The TPB Tech induction benchtop is the only approved invisible induction cooktop in the world.

TPBTECH Australia is due to open an Experience Centre in Sydney’s lower north shore to showcase the features and benefits of the TPB Tech cooktop in December 2021. The TPB Tech cooktop will also be showcased at the Sydney and Melbourne Home Shows in March and April 2022, respectively.

TPB Tech is developed and manufactured in Spain by TPB-TOP Porzelanik Barcelona and is supplied across the world. It does not work with traditional induction equipment available on the market. www.applianceretailer.com.au

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Laser expands its team in China Laser has strengthened its team in the Shenzhen office and showroom bringing the number of full-time staff in China to eight.

Joining China country manager, Liam O’Reilly and the team are an additional sourcing manager, new product development manager, project manager and QA specialists.

The new team members will enable Laser to work more closely with existing and new partner factory network while further investing in compliance, quality assurance and logistics management.

Laser recently added several larger factory partners to supply its expanding product range and private label business.

Time spent reviewing products will be reduced as quality and customisation will be assessed on the ground.

Laser has also formalised an agreement to add media production capabilities, enabling a faster time to provide retail partners with collateral as soon as a product is manufactured and packed, before it reaches Australia

Laser China country manager Liam O’Reilly (centre) is joined by members of the Laser team at its Shenzhen office.

and New Zealand. Retailers based in the United States and Europe have also expressed interested in the Laser range.

“We invested in having full-time staff on the ground very early in our journey and have always enjoyed strong and fruitful relationships with our production partners, as a result of the time that we are able to put into the relationships locally,” Laser managing director, Chris Lau said.

“As our business has grown, so too has the need to add new, larger manufacturing partners in China and therefore new expertise to our team to ensure our high standards for compliance are met.

“The expanded team can now take care of significant areas of the business on-the-ground in real-time, from product quality to in-depth customisation, to ensure that consistency of supply, production time and other important logistical and freight issues are best handled in person.

“Our investment in a strong and robust local team in Shenzhen means we can work to fully capitalise on existing and future opportunities across categories, whether that be in Australia and New Zealand or new markets including potentially the US and Europe.”

THE INSPIRED HOME SHOW SET FOR CHICAGO IN MARCH 2022 The Inspired Home show is set to open on March 5, 2022, with halls at McCormick Place expected to be filled with new products and innovations.

International Housewares Association (IHA) president and CEO, Derek Miller says it will be an opportunity for the home and housewares community to come together for product discovery and networking, two activities sorely missed over the past 18 months.

“With four months before opening, space sales for The Inspired Home show are currently at 82% sold for the pre-pandemic 2020 show numbers and include more than 240 new exhibitors,” he said.

“Exhibitors are enthusiastic about getting back to business as is the retail community. Retailers across the country and around the world tell us that digital product discovery is challenging at best and finding new and innovative products is extremely difficult – they see the

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show as the most efficient and effective method and best opportunity to explore and engage with the industry.”

The show will once again feature a variety of home and housewares products in five expos including Dine + Design in the South Hall, Discover Design and Clean + Contain in the North Hall, Wired + Well in the Lakeside Centre

IHA president and CEO, Derek Miller says the Show will be an opportunity for the home and housewares community to come together for product discovery and networking.

and International Sourcing on Level 1 of the North Hall.

“When you arrive at the show, you’ll see many changes since we last came together with The Inspired Home show branding, a project started back in 2018 that will finally be revealed featuring lifestyle imagery to help focus our industry’s creativity on the consumer,” Miller said.

“The Pantone Color Watch display returns this year in a new location in the Grand Concourse near the main entrance to the South Building. The New Products and gia Global Innovation Award Display as well as the Discover Design Display, now located at the entrance to the North Building, have also been completely reimagined to provide an inspiring home for product discovery.

“The Lakeside Centre Lobby will be filled with new Smart Home and Inventor’s Corner exhibits along with several other displays focused on innovation.”

NEWS AR

Amazon Robotics Fulfilment Centre in western Sydney nears completion Construction of the first Amazon Robotics Fulfilment Centre (FC) in the southern hemisphere, and the largest warehouse ever built in Australia, is nearing completion and scheduled to open in early 2022.

The building’s shell is complete and the site is in the final stages of internal fit-out, external works and commissioning of building services. The robotics facility at Kemps Creek will be Amazon’s second FC in western Sydney, and sixth in Australia, increasing the company’s capacity to fulfil customer orders around the country when it opens early next year.

The FC spans 200,000 square metres across four levels, which is around the

Amazon Australia director of operations, Craig Fuller at the Amazon Robotics fulfilment centre at Kemps Creek in Sydney’s west.

land size of Taronga Zoo or 24 rugby league fields. Robots work collaboratively with employees by moving the pods of inventory to them, reducing the time and

effort that would otherwise be required for the employee to stow items for sale or pick them for new customer orders. They also save space allowing for 50% more items to be stowed per square metre.

“The opening of this site will double our operational footprint in Australia while creating more than 1,500 local jobs in western Sydney, with the opportunity to work alongside advanced robotics to deliver the ultimate in service for customers,” Amazon Australia director of operations, Craig Fuller said.

L to R: Jabra Elite 7 Pro, Elite 7 Active and Elite 3 true wireless earbuds.

JABRA INTRODUCES NEW ELITE TRUE WIRELESS RANGE Jabra has launched its latest development in true wireless audio technology with the new Elite line-up. Each product has been engineered with a specific user in mind and caters to varying price points.

Jabra director and head of retail and online sales for Australia and New Zealand, Rishi Chawla said, “The world has never been noisier or more connected. At Jabra, we build our technology around the end-user’s needs, utilising our many years of experience in medical and enterprise grade audiotech to drive innovation in the consumer audio space. This new generation of Jabra Elite represents huge developments within the market and proves that high-quality audio-tech can be for everyone.”

The Elite 7 Pro is Jabra’s new flagship model and its smallest device ever – 16% smaller than the Jabra Elite 75t – priced from $299. The ultra-compact design provides maximum comfort, while the introduction of Jabra MultiSensor Voice technology delivers superior call clarity.

Utilising four microphones and bone conduction technology in conjunction with advanced algorithms, the Elite 7 Pro intelligently responds to the surrounding environment, while Jabra’s advanced Active Noise Cancelling (ANC) creates an immersive experience.

A voice pick-up (VPU) sensor in both earbuds makes Jabra MultiSensor Voice extremely effective, constantly analysing the types of noise being picked up by the built-in microphones, and when they detect wind noise, they automatically activate the VPU sensor and use bone-conduction to transmit voice instead.

Jabra’s intelligent algorithms automatically adjust and optimise frequencies to deliver rich, powerful, personalised sound, while a customisable equalizer fine-tunes the sound.

The earbuds deliver up to eight hours of battery, 30 hours with case charging, while fast charge provides over one hour of power in just five minutes. The Elite 7 Pro comes with Alexa built-in, Siri, and Google Assistant on Android devices only.

The Jabra Elite 7 Active is specifically engineered to suit those with an active lifestyle priced from $279. Aside from MultiSensor Voice technology, the Active version includes the same four built-in microphones for superior call technology, an additional two for personalisation, adjustable ANC, up to eight hours of battery or 30 hours with the case.

Jabra has re-engineered sports earbuds with the latest Active model, introducing Jabra ShakeGrip technology for an even better fit while maintaining a design free of hooks or wings. The liquid silicone rubber design provides an even more secure fit, while the IP57 rating means they are waterproof and dustproof.

The Jabra Elite 3 is the ideal choice for those seeking rich sound, powerful bass, and clear calls at an affordable price point from $119, filling a gap in the market for entry level earbuds that offer superior noise isolation and HearThrough awareness.

The Elite 3 also include 6mm speakers, four-microphone call technology, music equaliser, inclusion of Qualcomm aptX HD audio and seven hours of battery life, or 28 hours including the charging case. Elite 3 comes in a new range of colours including Dark Grey, Navy, Lilac, and Light Beige.

www.applianceretailer.com.au

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Godfreys re-imagines the in-store experience for today’s customers

BY EMILY BENCIC

“

Our people are at the heart of our success, so we have undertaken a learning and development journey across product knowledge and management training.

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ustralia’s vacuuming and cleaning specialist, Godfreys has been a household name for almost 90 years with a growing store network that currently sits at 184 locations, including 28 in New Zealand.

In response to the changing retail landscape and consumer expectations, Godfreys has consulted with internal and external stakeholders to develop a program of work, that provides customers with a more relevant, consistent, and experiential in-store experience.

Not only does the enhanced in-store environment better reflect Godfreys’ brand proposition, ‘Cleanliness’, it warmly invites customers to experience the quality and performance of the product range first-hand.

“It was imperative that the customer experience be seamless, from interactions online to product demonstrations in-store because what the customer sees and touches forms part of that experience,” Godfreys general manager of retail, Michael Owen told Appliance Retailer.

Appliance Retailer December 2021

Inside Godfreys Castle Hill – the new store layout is more open and engaging.

“We are renowned for our product demonstrations and customer service, encouraging customers to walk into our stores and interact with our staff and products is key.

“Our people are at the heart of our success, so we have undertaken a learning and development journey across product knowledge and management training, centred around ‘solving customer problems’ with the ultimate goal of providing a superior customer experience.”

With Godfreys sites ranging from 1,000 square metres down to 50 square metres, Owen admits that achieving a consistent level of presentation did prove challenging.

“However, working with a dedicated team of specialists has enabled us to successfully overcome any issues and create exceptional customer-centric environments,” he said.

The project has rolled out refurbishments and new stores across sites including Castle Hill (NSW), Chermside (QLD), Malaga (WA), Moorabbin (VIC) and Northland (VIC), with many more in the pipeline for completion soon.

RETAIL PROFILE AR

Godfreys Moorabbin (VIC) opened its doors in June 2021.

Godfreys Dandenong (VIC) store team.

Godfreys Castle Hill (NSW) has undertaken a refurbishment.

Inside Godfreys Moorabbin – the store provides ample space to hero the extensive range of floorcare brands.

“The initiative has been embraced by our sales team as the new layouts are more open and engaging; providing ample space to hero our range of exceptional products and brands,” Owen said.

“Importantly, the store concepts have also resonated with our customers – both existing and new – with positive feedback on the ability to interact more easily with products and experience the product’s effectiveness on surfaces that resemble the family home.”

In-floor test demonstration zones made up of multiple-surfaces reflecting some of the floor treatments that customers may use in their home such as ceramic tiles, vinyl, timber and carpet allow customers to experience the efficacy of the products on surfaces and materials used in the home.

The sites also include ‘Robot Playpens’ where customers can see robots in action with demonstrations via Wi-Fi through a tablet instore. This allows them to experience how they can interact with the products remotely from their smart devices before purchasing.

“Supporting the customer sentiment, our data shows a positive correlation between sales and new store layout. There are many factors in play however the modern look and feel of the new stores is attracting new customers who are purchasing based on the quality of our products, brands, and customer service.

“Due to government restrictions, updates to several stores in NSW and VIC have been delayed. However, this allowed us to expedite projects in other states and welcome customers to a fresh and revitalised in-store experience,” he said.

On a final note, Owen said, “We are looking forward to continuing the roll out of this project across Australia and New Zealand so many more customers can enjoy the experience.” AR www.applianceretailer.com.au

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RETAILER

APPLIANCE PODCAST

TUNE INTO THE LATEST EPISODES Listen to our exclusive insights around market observations, challenges impacting the industry, predictions for a post-pandemic world, and details of what’s in the pipeline.

We have spoken to senior executives from Electrolux, E&S, Hart & Co, Harvey Norman Commercial Victoria, and Bi-Rite. In this edition, we offer a sneak peek of each podcast episode, but you can access and listen to the full episode by scanning the QR codes.

ELECTROLUX LOOKS TO FURTHER GROWTH AND SUSTAINABILITY PROGRESS Derek Haley has seen an expansion of his role at Electrolux to encompass growth with a new title, director of growth and operations. He tells Appliance Retailer about his time with the business and his broader industry experience.

“I’ve been with Electrolux for 22 years across different roles in the organisation. My early career was as a supplier to the industry, with Email before Electrolux took it over. I joined the organisation in IT and worked my way through spending about nine years in sales. Then I went into people management and spent the last 11 years doing operational and people management roles, so broad crosssection across the organisation, but often in transformational roles, which has allowed me to get lots of cross-functional experience,” he says.

Haley then explains the key responsibilities in his new expanded role and the areas of focus.

“Initially, we need to set up a project management office and we’re going to wrap ourselves around the organisation to make sure that we’re focused on the right things, and then it will develop out into a mergers-andacquisitions brief. We’ll be looking for adjacencies next to the way we work, primarily around cooking, and ways of working, but it’ll link into what we’re doing going forward because we 24

Appliance Retailer December 2021

want to grow as an organisation and become more relevant to our consumers in the market.”

Haley goes on to share insights into the Electrolux sustainability strategy and how the business is engaging with the industry and broader community to achieve its goals.

“This is not a new initiative for us, in my operations side of the business especially, it’s been a focus for a long period of time. We’ve reduced our CO2 emissions by about 70% since 2015 globally. It’s a significant part of the entire organisation. I don’t think you can become an organisation that has lasted for 100 years unless you have a sustainable business, and the plan is to go on for 100 more.

“We’re in the process of building a six-star warehouse in Ravenhall, Victoria, which will be the most energy-efficient warehouse in the Electrolux organisation.

“Dudley Park is a local operation for manufacturing of cooking appliances. Not everyone is aware, but our appliances are made there, and that has a significant sustainability impact in both transport costs because you’re making locally so you’re not shipping air from China, with the aim to becoming even more sustainable and moving towards a zero-waste target in the next couple of years,” he says.

NEWS AR

E&S PREPARES FOR PENT UP DEMAND THIS CHRISTMAS E&S co-owner, Rob Sinclair shares his expectations for the Christmas sales period and believes consumers who have been unable to make decisions will be coming in strongly to make decisions and buy a product.

“Stores are reopening and the opportunity to directly have consumers touch and feel your products in a showroom environment is leading to more success. In December, including the Boxing Day period we’ll be unleashing strong activity supported by strong inventory. I think we can be confident that we’ve got everything cooked the right way,” he tells Appliance Retailer.

Commenting on the current stock situation, Sinclair said E&S is working closely with its partners.

“Most importantly, it’s about leading out even longer with up to six months of planning just to give a longer lead-in time. There’s no doubt we’re in a fortunate position as we are buying some products factory direct. At the end of the day, that enables us to have a bit more control of containers coming in,” he says.

“Certainly, we are planning as hard as we can and as far ahead as we can to ensure that our suppliers know what our requirements are and how we can move forward. It will be the number one challenge for our industry. I’d be very surprised if we saw any levels of variation to our current challenges before

mid-next year. Quite frankly, I think the global stock shortages and freight challenges that we’re currently seeing will play right out through the whole of next year.”

Sinclair then goes on to share the key lessons he has been able to take from the past 18 months.

“As an organisation, we have a strong ability to communicate with our clients and we’re utilising that ability to our strength. We’re giving lots of love and attention to both our clients and our people.

“For me, the greatest thing that’s occurred in our organisation – and the industry too – we’ve sped up the gains in online. What would have taken many of us five years to achieve in terms of efficiencies and skills, I feel we’ve had the great opportunity to test and learn faster than we ever could have.

We’ve gone from being a pretty ordinary online retailer to quite an efficient, effective, and organised online retailer.”

On a final note, Sinclair says: “I’d like to think as the dust settles on 2021, we move into 2022 with some fresh eyes and some confidence. Our supply partners have enjoyed what we’ve delivered. It’s about time we began the planning phase and got the ball rolling on another Preston-style store somewhere.”

HART & CO HOPEFUL OF WELCOMING TRADE PARTNERS IN 2022 Hart & Co executive chairman, Rick Hart reflects on the performance of the Hart & Co showroom since opening in late 2020 and how Covid impacted trade in Perth.

“We’ve been largely unaffected by Covid in Western Australia, but there have been a couple of minor lockdowns, although nothing compared with Sydney and Melbourne. We opened in November and it’s fair to say that we had quite a few delays in fitout because of restrictions with movement of people and stock and so on,” he tells Appliance Retailer.

“We opened three or four months later than what we would have ideally liked to, but trade has been healthy. Retail has been strong throughout Covid and retailers have benefited. People go out and spend the money that they might have spent on a trip to Europe on a kitchen renovation. There’s been some positives to it all, and just a few little negatives.”

Hart & Co had a VIP evening planned for brand partners to experience the showroom in May 2021 but due to a snap lockdown it was put on hold.

“We were hoping to have it about now, but that’s gone by the wayside. A difficult part of it was to bring our suppliers over from the eastern states. Of course, that’s almost impossible now. Therefore, we’ve just put it on the back burner at the

moment, but hopefully, in the New Year, who knows? We’ll just play that one by ear,” he says.

For those who haven’t been able to see the showroom, Hart takes us through the key features and stand out aspects of the space.

“It’s been designed to be a rustic and almost industrial, environment. It’s got a lot of brickwork and polished concrete floors. We’ve got some wonderful displays from most of the world’s leading brands. We’ve got a good alfresco area, an amazing refrigeration supply, as well as sinks and taps, which we’ve made a glamour feature. We’ve got a laundry lab – an extensive laundry showcase – which is going well, and we’re looking to increase our focus on the laundry category.

“The external of the building is much the same, but the internals have had a complete makeover, including an amazing door for entry to the showroom, which everyone is amazed by. It’s about four metres high, and is an electric door made of iron. It swings as you come in and swings as you go out. It gives a great introduction to what you’re about to see. We are proud of that as well.” www.applianceretailer.com.au

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HARVEY NORMAN COMMERCIAL VIC SUPPORTS MELBOURNE QUARANTINE CENTRE Construction is underway for Melbourne’s Quarantine Centre, similar to the one found in the Northern Territory, with Harvey Norman Commercial Victoria supporting the project. HNCV director, Glenda Bailey tells Appliance Retailer more.

“I’m so proud that we have won the supply of the Quarantine Centre in Mickleham. We have been working on this for quite a while. It’s running in two stages. There are 1,000 beds with the first 500 to be completed within five months. We have been working with the main stakeholders to pull it all together. It wasn’t easy. There were a lot of demands for what was going to work and what products were going to be the right fit. There was a lot of discussions with suppliers to make sure that we put together the right package. Somehow, we pulled it off and the supplies have already started going out,” she says.

Looking to 2022, Bailey shares what the road ahead looks like for the business and the broader industry.

“I’m always half glass full and positive about our industry.

The new home industry is extremely strong and there are some big projects in Melbourne still going ahead. Of course, the aged care sector and retirement living sector, are huge opportunities for us moving forward,” she says.

“When an area of the industry slows down a little, you look for other opportunities. As the business keeps evolving, we need to look for any opportunity out there because we’ve got access to a lot of products and suppliers. It gives us a lot of room to move to be flexible because of who we are, our suppliers and our customer base.”

On a final note, Bailey discusses how the industry is going from strength to strength and why she and her staff are looking forward to next year.

“I introduced something recently called Lunch with Glenda for the people who were at home. I was always missing them so I picked three of them at random and sent them an Uber voucher. We would eat lunch and talk on Zoom for an hour or so.

“It was interesting hearing how they felt. We talked about their jobs, the industry, how they’re going and how they’re feeling about coming back into the office. They were all enthusiastic, which gave me a lot of hope for my business and where it’s heading in the New Year.”

BI-RITE EYES CONTINUED GROWTH AMID INCREASED EFFICIENCIES Bi-Rite CEO, AK Sacur discusses the performance of the Bi-Rite business over the last 12 months including market observations and new member sign ups.

“It’s been a fantastic year for us. While business has been good, it’s allowed us to focus on the elements of our business that may not have gotten the attention had Covid not happened.

It accelerated a few of the things that we wanted to happen in the business, particularly systems and marketing, ramping up our website, local SEO, SEM, and email marketing.

“We’ve had a few store owners who have made the decision to retire, including Browns Plains (QLD), Mansfield (VIC) and Mount Isa (QLD). In recent times, we have been joined by two new stores in Brunswick (VIC) and Cloncurry (QLD). We’re also focusing on our audiovisual specialist group, which is continuing to grow and evolve.”

Sacur then speaks about supply chain challenges and the importance of being nimble.

“It’s just about being quick to make those changes in the business. For example, the two categories that have impacted our business the most is televisions and air conditioning. Three or four months ago, we wouldn’t have thought we’re in the position that we’re in today with the amount of stock shortages and stock delays,” he says.

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Appliance Retailer December 2021

“Silicon chip issues, which everyone in the industry is well aware of, coming into the busiest time of the year with how important those categories are, is probably the biggest concern.

We’ve just continued to work with suppliers and manage those issues individually.”

Sacur then shares what’s in the pipeline for the BiRite business over the next few months.

“In terms of business partners, we’re engaging a lot more than we ever have. I think that’s another positive of Covid is that people in the business have been working on different things, but we want to continue to grow our business and our membership. We improved efficiencies over the last 12 months for our membership. One of the key things is trying to ensure we’re sustainable and have longevity in our business model. Marketing is continuing to adapt and change and we’re trying to educate consumers a lot more,” he says.

“At the end of the day, I think it’s just about remembering we’re in an industry of people as well. We’re just looking forward to catching up with everyone and for our members to be able to get out into their communities.”

FEATURE

MICROWAVE OVENS CONVENTIONAL | CONVECTION | INVERTER MICROWAVES & BUILT-IN SPEED OVENS

Over 100 Years of Kitchen Appliance Expertise.

AR MICROWAVE OVENS

Micro-managing the

COOKING SCENE

BY KYMBERLY MARTIN

N

early every household has one – it’s an essential small appliance, but not all microwaves are created equal.

And when it comes to the fast cook, the microwave wins every time.

Innovations pushing the market along are those that offer versatile cooking options, inverter technology, flatbed design and larger capacities, the latter no doubt driven by the Covid stay-at-home restrictions.

Matte black is gaining in popularity too.

Another hot topic is sustainability and according to recent research from the University of Amsterdam, the microwave oven has the potential to contribute to sustainable

development. More than one billion microwave ovens have been produced since their commercial introduction in 1947, and the aggregate energy consumption of all microwave ovens in use is low because of their limited usage time.

In Australia, electronics and appliance specialist retailers dominate the category with 39.1% share, followed by mass merchandisers with 35.9%, online 16.3% and department stores 3.2%, according to the latest data from market research provider, Euromonitor International.

Not surprisingly Covid restrictions put a slight dent in sales through key retail outlets while online business recorded a modest increase.

designed for environment

Over 100 Years of Kitchen Appliance Expertise.

MICROWAVE OVENS AR

“

Consumers are becoming more conscious of the potential impact their choices may have on the environment and considered purchases are reflecting that.

”

ARISIT

Andrea Gunn National Sales & Marketing Manager Arisit has responded to the large percentage of the market closed for an extended period, investing more time and energy into ensuring its brands are visible to the consumer. “We are constantly managing increasing production leadtimes, reduced production schedules and shipping delays to keep up a consistent stock flow,” Andrea Gunn said. “Coming into the New Year, we will see suppliers implementing price increases as absorbing factory price rises and exorbitant freight costs becomes unviable.”

She said microwaves have traditionally been used for reheating and defrosting but there is growth for multifunctional models as more consumers seek traditional results faster, without unnecessarily wasting energy heating up an oven.

“In the past we have noticed private label microwaves driving ASPs down, creating a throw away mentality, contributing to landfill and negatively impacting on the environment.

Consumers are becoming more conscious of the potential impact their choices may have on the environment and considered purchases are reflecting that.”

Whirlpool has maintained a long-standing commitment to the environment which began in the early 1970s and is fully committed to sustainability with 96% of waste already being recycled and a target of zero waste to landfill in all manufacturing sites by 2022.

Whirlpool Flatbed Microwave MWF427BL `30-litre

flatbed design for extra space `Crisp

‘N’ Grill technology `Microwave

and Quartz Grill `Auto

cook menu `Auto

clean RRP: $459

When it comes to keeping staff engaged, not having person-to-person interactions has resulted in improvisation. “We have focused more on improving knowledge, communication and creating informative and engaging online training modules, all of which have been pivotal in educating and engaging with staff remotely.

“Events and roadshows have been the preferred way to launch new products in the past. For the foreseeable future, online virtual events and launches will be the most effective way to execute new product releases with our retail partners, in conjunction with a strong consumer offering,” Gunn said. AR

AR MICROWAVE OVENS

“

When selecting appliances, consumer consideration extends beyond design, function and features.

SMEG

”

Tanya Mudge Divisional Product Manager – Cooking To save time and prevent stress, consumers are seeking multi-use appliances that offer more than one technology, such as a speed oven. “The three in one appliance – convection oven, microwave and the combination of both – significantly reduces cooking and preparation times without loss of flavour or aesthetic appeal,” Tanya Mudge said. “A three in one speed oven is also a useful second oven, seamlessly integrated into cabinetry alongside a full-size oven, freeing up valuable bench space.”

Not only are consumers seeking premium quality, they are also seeking a premium experience. “When selecting appliances, consumer consideration extends beyond design, function and features.

Consumers know that microwave technology can be used for more than reheating. When combined with convection cooking, time is saved but not at the expense of results, pastry remains crisp, and proteins are cooked and browned to perfection with no loss of taste or texture,” she said.

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Appliance Retailer December 2021

Smeg Dolce Stil Novo Compact Speed Oven SFA4604MCNR

`Multi-function

convection oven with microwave technology `1,000

watts microwave power and 50°C - 250°C convection temperature range `Ever

Clean enamel is durable and easy to clean `50 SmartSense Plus auto menus `Telescopic

guides RRP: $4,990

Mudge said Smeg is maintaining a high level of interaction and engagement with its business and partners when it comes to launching new products.

“We evaluate data surrounding the needs of Australian consumers and work with our Italian headquarters and the wider national team to create a vision for new product offerings. In consultation with internal stakeholders and business partners, we transition the vision into a deliverable product. Formulating a sales plan and a marketing strategy comes next, prior to launch.”

From product development to manufacturing and supply chain, Smeg continues to prioritise environmental sustainability. Earlier this year, the company achieved first position in the Durable Consumer Goods category with a perfect score of 100 in The Best 200 Green Stars of Italy sustainability ranking. Both Smeg Australia and Smeg’s global headquarters in Northern Italy are making a significant commitment to streamline efficiencies to help the environment with practices such as QR codes for dissemination of information and digital user manuals. AR

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The Whirlpool Crisp N Grill convection microwave is the perfect companion for any kitchen.

th

The 6 SENSE Crisp function harnesses 3D Crisp technology to cook perfectly golden baked goods.

Even and thorough heat circulation using full 3-dimensional microwave distribution.

Quartz Grill uses less Fan-forced mode cooks energy, but heats up without using the faster, preparing food microwaves, just like a 3 times faster than a traditional oven. traditional infrared grill.

www.whirlpool.com.au

The Chef menu has pre-set programs to make cooking a completely intuitive experience.

AR MICROWAVE OVENS

MIELE

Yves Dalcourt Managing Director “Like all retailers, the pandemic has prompted Miele and its partners to look at priorities, and we have emerged with an even greater desire to help people create emotive home living spaces that cultivate a sense of community and connection,” according to Yves Dalcourt.

“We expect that, more than ever, the months ahead will be about retailers understanding the impact of design on creating connection and community and supporting customers to adapt to this new normal as bricks-and-mortar retail starts to open again.”

He said sustainability has been at the forefront of everything Miele does and is one of the key pillars adopted when it comes to the development of its durable products. In the product development phase, the company aims to avoid materials that can’t be recycled.

“When transporting our products and to keep new appliances safe while in transit, we primarily use cardboard, wood and an expanded polystyrene, made from 98% air, all of which are recyclable.”

Not forgetting the effects travel can have on the environment, Miele has set a target of minimising its impact on transportation as much as possible.

This means that 84% of goods are shipped via 32

Appliance Retailer December 2021

Miele PureLine CleanSteel Speed Oven H7440BM

`11 functions `PerfectClean

easy clean interior with linen finish `Miele

app operates and monitors the appliance via smartphone or tablet `Combines

conventional heat and microwave functions with inverter technology `Available

in four colours RRP: $4,899

“

We expect that, more than ever, the months ahead will be about retailers understanding the impact of design on creating connection and community.

”

sea freight across the globe, 12% by road, 3% by rail and less than 1% by air. Miele publish a Sustainability Report every two years and have publicly committed to becoming climate neutral in all locations, Dalcourt said.

According to marketing director, Michele Laghezza, despite Miele being a company with over 120 years of history it is still finding ways to launch new products, improve its range and innovate for greater efficiency and performance.

“To accompany that, we have adopted an omnichannel marketing ecosystem, with a bold presence both online and in-store. Across our social platforms we have created a dedicated approach to awareness-building on Facebook and Instagram, with plenty of multimedia content on projects such as the Future Food System, culinary chefs and designer projects to create excitement and maximise impact.” AR

MICROWAVE OVENS AR

TEMPO

Craig Handley General Manager - Appliances & Home “While there is pressure from rising raw material and freight costs, logistics and manufacturing lead time challenges, Australia remains a priority market and has the support to manage these challenges and shield our retailers from them to enable growth in this environment,” Craig Handley said. “The positive from this is renewed demand for microwaves with no hesitation in online and click and collect purchasing which has seen business prosper over the last 12 months.”

There has been growth for larger capacity models, and inverter technology has almost become “standard rather than the exception”, together with increasing demand for Sharp flatbed models, which Handley said is “probably the most exciting and consumer relevant technology in microwaves right now, and price is not proving a barrier for consumer uptake”.

Omega Integrated Microwave OMW34X

`Large

34-litre internal capacity `Stainless

steel interior and exterior finish `Versatile

cooking functionality including Grill and Auto Cook `Tactile

button and retractable knob controls `Integrated

finish to work seamless with kitchen cabinetry RRP: $699

Tempo is aiming for fully recyclable packaging for all its products within the next two years, and Sharp is working to the same goals. “There is no question this is important to our customers.”

When it comes to the working environment, Handley described it as a mix of good and bad.

He qualified this saying the rapid uptake of video meetings and work based social networking has enabled an efficient workflow and mostly positive morale. “But the real-life social element to working in a team has been missed by most, and it’s still difficult to replicate some of the collaborative innovation that comes from being in the same room.”

The company is channel specific with new model launches and prefers to work on co-operative media campaigns that tie the consumer journey together from awareness, exposure, desire and purchase. AR

SHRIRO

Robert Oredsson Robinhood Divisional Manager

Sharp Flatbed Microwave SM327FHS

`1,200

watts `23 auto cooking menus `Flatbed

technology for easy cleaning `Inverter

technology for precise temperature control `Moisture

sensor technology RRP: $399

Omega continues to work closely with retail partners towards the “new Covid normal” with expectations of more foot traffic in stores that will benefit the growth of the cooking segment, according to Robert Oredsson. “We are keeping a finger on the pulse for brand and product innovations and speed to market with the latest trends from overseas and local markets.

“This has had a positive impact for our brand as we fall into the contemporary quality area. Our new in-store displays, together with new product designs and functions, has resulted in an increase in sales for our more featured models.”

Shriro’s environmental footprint follows guidelines from the Australian Packaging Covenant Organisation, with annual reviews of packaging materials, leadership and operations to ensure it is striving towards sustainable best practice against global standards.

“We have regular team meetings and are in constant communication with our retail partners via the multiple communication tools available.”

Oredsson said the ongoing relaunch of Omega products has been a multi-year initiative, supported by co-op marketing campaigns with retail partners and digital activity created for brand awareness. AR www.applianceretailer.com.au

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AR MICROWAVE OVENS

“

Consumers are increasingly turning to quality home appliances that add convenience to entertaining at home.

LG ELECTRONICS

”

Shannon Tweedie Marketing Manager – Home Appliances Spending more time at home during the pandemic has led many Australians to rediscover their kitchens and re-think their relationship with food as a source of entertainment, comfort and health. This has led to more cooking confidence, according to LG. “Consumers are increasingly turning to quality home appliances that add convenience to entertaining at home, which is a key consideration that LG has factored into its microwave range,” Shannon Tweedie said.

“LG understands that microwaves have evolved from an appliance that simply reheats meals and beverages. It unlocks creativity in the kitchen and offers more precise and even heat distribution and a wide range of cooking capabilities packaged 34

Appliance Retailer December 2021

LG NeoChef 56L Smart Inverter Microwave `1,200

watts reduces cooking and reheating time `Anti-bacterial

EasyClean interior coating `Inverter

technology for even distribution of heat `Bright

internal lighting with white LED lamp `Matte

black finish RRP: $539

into an aesthetically pleasing design. LG supports this trend by introducing new technologies and features to its range and continues to stay ahead of the growing trend around premiumisation.”

During 2020, Australian retailers introduced restrictions on the number of people in-store and as a result, this limited the ability to run in-person training sessions with retail sales staff.

“As a solution, our trainers have become flexible in the ways they deliver training sessions, pivoting to online content and virtual training. We have produced more online video content to show the sales staff at our key retail partners how to communicate LG product features to consumers,” Tweedie said.

“LG continues to monitor the situation and work with retail partners, and as Covid restrictions ease, trainers can get back in-store for face-to-face training.” AR

MICROWAVE OVENS AR

PANASONIC

Chasnyn Ousmand Product Marketing Manager – Microwave Ovens An increased amount of spending on kitchen appliances during the pandemic has meant benchtop space has become a premium with demand for innovative appliances that offer multi-functional convection microwave options, according to Chasnyn Ousmand.

“With kids learning from home for much of 2021, there has also been demand for easy-to-use appliances that allow the whole family to enjoy fuss-free meals,” she said.

“The pandemic has meant savings are being spent on things closer to home, such as household appliances and kitchen upgrades, especially premium quality convection microwaves,” she said.

Panasonic studies revealed that 57% of users believe that their convection microwave has changed the way they cook with energy efficiency, foolproof multifunction cooking and space saving benefits. Panasonic microwaves have also begun to supplant traditional ovens, with 48% of customers hardly using these since purchasing a convection model. Ousmand said convection microwave ovens are paving the way for the future of cooking, and this has been reflected by market demand, with 76% of non-owners saying that they would consider purchasing one in the future.

Panasonic is also committed to environmental compliance as a key pillar of its business strategy by improving business activities and expanding environmental initiatives in collaboration with stakeholders. At a global level, Panasonic’s Environment Vision 2050 aims to reduce the amount of energy used, at the same time creating and utilising clean energy, with the aim to have ‘energy created’ exceed ‘energy used’. AR

Panasonic 3-in-1 Combination Microwave NN-CT56M `Bake,

grill and microwave in one appliance `29 auto menus `Junior

auto cook programs with eight recipes `1,000

watts of inverter power and 1,300 watts Quartz grill `Convection

oven mode with 0-220°C convection range RRP: $529

Breville the Combi Wave 3-in-1

`Power

smoothing inverter `One

touch auto settings `Element

iQ system for perfect cooking results `Smart

cook, smart reheat and smart defrost `Soft close door and quiet operation RRP: $749

BREVILLE

Athena Kalos Category Manager Breville has experienced increasing household penetration of microwaves with consumers upgrading their microwave as a result of spending more time at home.

“There has also been growth in multi-function kitchen appliances that help consumers save bench space and cooking time,” Athena Kalos said. “We have also seen growing interest in the air fry segment.”

In response, Breville has launched the Combi Wave 3-in-1, which combines air fryer, convection oven and inverter microwave in one appliance. Newly released in black stainless steel, the Combi Wave 3-in-1 features Breville’s Element iQ System to steer power where and when it is needed to create the ideal cooking environment and deliver perfect results.

“The Combi Wave 3-in-1 also features Fast Combi and Cook from Frozen pre-sets along with clever shortcuts designed to make life easier in the kitchen,” Kalos said. AR www.applianceretailer.com.au

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AR SMART HOME

Security devices keep ticking among homebound consumers

BY EMILY BENCIC

36

T

he smart home category experienced a 9% uplift in units and 5% increase in value for the year to August 2021, GfK data has shown. Momentum from 2020 continued into 2021 with indoor/outdoor security camera units growing 30% on the back of growing home security concerns, coupled with an 11% drop in average sell price.

The number of internet connected devices in Australia has grown by almost six-fold in the last decade, from less than 35 million in 2010 to 193 million in 2020, according to recent research from technology analyst firm, Telsyte.

The Telsyte Australian Digital Consumer Study 2021 found that one in three Australians have learnt to use new technologies or online services during the pandemic, and as a result of post-pandemic home centricity, the average number of internet connected devices is on track to reach over 30 by the end of 2024, up from 19.7 at the end of 2020.

Looking ahead, Telsyte believes smart speakers are likely to remain the enabler for smart home adoption. More than 2.8 million households had a smart speaker at the end of 2020 and Telsyte estimates the number could grow by more than 50% in the next few years.

Observing the smart home category, Euromonitor International believes building

Appliance Retailer December 2021

a smart home was difficult in the past due to competing standards from different brands, leading to confusion among consumers during the purchase journey; however, companies are now working to integrate devices and ecosystems onto one common platform.

“In 2021, a number of smart home devices are already compatible with multiple smart home platforms, but the goal of the future home is where devices are plug and play right out of the box, with Artificial Intelligence (AI) doing the heavy lifting configuration work,” Euromonitor International head of global consumer appliances research, Tim Chuah told Appliance Retailer.

“Brands will need to collaborate to ensure this is a smooth transition for consumers. The result could be an automated home where consumers’ lives are free of the daily grind that comes with maintaining a home. Companies can benefit as well with a direct touchpoint to consumers that enables the provision of customised services.

“For example, predictive maintenance services, delivery of consumables and one-to-one customer service. Not only are companies working to integrate themselves into a smart home, but governments are also doing the same. However, the vision of a smart home largely depends on the willingness of consumers to share data, which, could be a significant hurdle to overcome.”

SMART HOME AR

An increasing trend toward premiumisation has helped Arlo take a leading position in the home security market. “Our high-quality products are priced at a premium and help provide strong margins to our retail partners.”

Arlo is committed to supporting efforts around improved sustainability with smaller packaging and the removal of unnecessary plastics. “In addition, our direct to Wi-Fi technology solutions have enabled base stations to be an optional extra if desired by consumers.”

Even prior to Covid, Arlo embraced a flexible approach to the workplace environment, allowing staff to work where they are most productive.

“

Arlo is committed to supporting efforts around improved sustainability with smaller packaging and the removal of unnecessary plastics.

ARLO

“While staff have been based at home during the recent lockdowns, we have utilised video platforms such as Teams and Zoom to stay connected. The maturity and professionalism of our team has allowed them to stay engaged despite the challenge of not being physically with each other.” AR

Arlo Pro 4 Security Camera

`2K video with HDR `160-degree

viewing angle `Up to six months battery life `Integrated

spotlight offering colour night vision RRP: $369

”

Brad Little Vice President & Managing Director – APAC The DIY home security market will continue to experience strong growth, as consumers see new but meaningful ways how the technologies can fit into their lifestyle, according to Arlo’s Brad Little.

“While the category is still young, awareness and purchase consideration has never been higher and will drive growth well beyond the holidays of 2022,” he said.

“We are seeing fresh optimism heading into this holiday season. Retailers that remain agile and adapt to how consumers want to shop both instore and online, as well as manage inventory, will see the greatest results.” www.applianceretailer.com.au

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AR SMART HOME

UNIDEN

Brad Hales National Marketing & Communications Manager

Uniden Guardian App Cam Solo Pro

Uniden is seeing a continued focus on optimising the home environment as Australians become more reliant on connected appliances and app-based solutions.

`Two-way

talk and siren alert `Colour

night vision thanks to Starlight CMOS sensor `Thermo

sense technology – heat and movement sensor detection `SD card backup and free seven days rolling cloud backup for the life of the product

“We have grown our App Cam security camera range with the addition of the App Cam Solo Pro and App Cam Home, offering more product options and technology features for both inside and outside the home,” Brad Hales said.

When asked about its sustainability efforts, Uniden invests in high quality packaging, display units and multimedia stands to help compare products on shelf.

RRP: $249.95

“Given the growing number of people moving regionally thanks to more flexible working arrangements, Uniden is also catering to an expanded business and regional customer base who are seeking wire-free 4G and solar enabled devices.”

“We also create local video content to easily explain the features and benefits to consumers doing their research online, looking at social media, and seeking the opinion of technology industry experts and commentators.”

Uniden is committed to providing durable and reliable products for all Australian environments and in keeping with the benchmarks of a premium brand provides industry-leading technology, a local product support team, and user-friendly features with no hidden ongoing costs.

Uniden also recognises consumers are wanting to access special offers and bonus deals year-round, not just in the usual sales periods. In response, the brand has introduced the Bonus Uniden Solar Panel promotion, valued at $79.95.

“For example, our market leading seven days free rolling cloud offering across our App Cam Solo range provides customers with the ability to backup footage without paying for an additional cloud subscription plan,” Hales said.

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Appliance Retailer December 2021

“Offered via customer redemption with the purchase of selected App Cam Solo wire-free security cameras, the Solar Panel delivers nonstop battery charging during daylight hours for continuous operation. The promotion runs until 30 April 2022.” AR

SMART HOME AR

“

SWANN

For additional peace of mind, we also offer the Secure+ subscription service. New subscribers can access a three-month free trial to test out exclusive features.

Jeremy Stewart Vice President – Global Marketing Swann remains committed to providing highquality and convenient DIY security solutions, but customers are expecting even more from their smart home devices, according to Jeremy Stewart.

“New additions to our product line-up reflect this, with best-in-class features that can be customised to suit users’ preference. Our customers can connect multiple Swann security devices via a single app for ease of access at the touch of a button,” he said.

“For additional peace of mind, we also offer the Secure+ subscription service. New subscribers can access a three-month free trial to test out exclusive features, including longer cloud recording, package, pet and vehicle smart alerts, insurance coverage, extended warranty, special offers and more.”

Swann is also finding more sustainable ways to manufacture and distribute its products. “We’re proud to have launched a new initiative that ensures all new packaging is made of recycled and recyclable materials, as well as phasing out the use of non-biodegradable plastics in our packaging to reduce waste. Additionally, we plan to work with our supply chain partners to ensure they are compliant with new sustainability benchmarks.”

”

SwannBuddy Video Doorbell

`Wire-free

design and two-way talk `Ultra-wide

180-degree viewing angle `Included

Chime Unit speaker offers six chimes for added customisation `Swann

True Detect technology senses heat and movement of people, cars, and animals RRP: $199.95

The hybrid work model has been a new challenge for many businesses, but Swann already offered remote working arrangements to give staff more flexibility and a good work life balance. “This has suited our business model and maximised productivity. Regular business wide catchups and online events has kept our staff engaged.”

As many bricks-and-mortar stores were unable to open due to lockdowns, Swann has remained nimble with product availability and marketing support.

“It’s a learning curve, and we are always applying the feedback and insights shared from our customers and retail partners to shape future product launches. For our retail partners, they have offered flexibility with on-shelf dates and quickly pivoted to meet demand online.

Simultaneously, we pivoted our marketing activities from traditional channels to a more prominent online presence.” AR

www.applianceretailer.com.au

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AR SMART HOME

“

With chipset shortages and freight issues abounding for the next six months, coupled with an expected lift in retail spend as states come out of lockdowns, planning will be crucial.

“Our focus has been on safety for our warehousing and support staff that have been required to be in the Sydney premises, restricting all unnecessary access and supporting those team members as best we can,” he said.

”

Graeme Reardon Managing Director – Australia and New Zealand

“Our systems and processes developed over a number of years has meant that our business hasn’t slowed; instead, our investment into these systems have paid off as a result. Despite this, I am personally looking forward to having some ‘water cooler’ conversations once again and catching up with our staff and partners.”

D-Link is calling on its retail partners to work with the brand and plan well to maintain high levels of execution in the lead up to Christmas and into 2022.

With a wide range of both consumer and commercial-focused products and solutions, D-Link has a variety of methods to launch products and market them to partners and end-users.

“With chipset shortages and freight issues abounding for the next six months, coupled with an expected lift in retail spend as states come out of lockdowns, planning will be crucial,” Graeme Reardon said.

“During the past 18 months, our focus on engaging our commercial partners through webinars has widened new product awareness. We’ve seen over 100 partners join us virtually across various webinars with extremely positive feedback. We will relaunch our D-Link Certified Network Engineer hands-on training next year, but we see the opportunity to continue with our webinar series to give flexibility to our partners,” Reardon said. AR

D-LINK

D-Link’s mantra both internally and to the market has been ‘Go Premium’ for more than eight years, reflected in award-winning products including the Cobra and Taipan in the Broadband range and COVR in the Mesh range.

“While many of our competitors drive a race to the bottom with ASP, our key partners continue to enjoy solid profitability with products that add value to their customer’s needs, as we drive ASP up, not down,” he said.

D-Link claims to be an early industry pioneer in working towards a greener environment with features such as soy-based inks being used for almost 20 years, and the D-Link Green Ethernet product range launched in 2008.

“D-Link has been a member of the Australian Packaging Covenant Organisation for many years, and on a global level continues to work on new ways to drive its environmental footprint down.

Our latest CSR report for 2020 shows that we have not only continued to meet and exceed internal targets, by next year we expect to introduce ISO 50001 Energy Management System certification.”

Having years of experience with branch offices around the country and being virtual with remote working arrangements in New Zealand, the move for the Sydney head office to a hybrid working model was described as “relatively painless” by Reardon.

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Appliance Retailer December 2021

D-Link DCS-6500LH Full HD Pan and Tilt Wi-Fi Camera

`IR Night Vision up to five metres `Enhanced

sound and motion detection `Supports

WPA3 encryption and cloud recording `Built-in

microphone and speaker for two-way communication RRP: $99.95

SMART HOME AR

LASER

Chris Lau Managing Director The enduring effects of the pandemic remain the driving forces behind consumer sentiment, and Laser expects this will continue to impact buying patterns and demand into 2022.

“We have seen the prevalence of these effects across the categories we are involved in including smart home, pet technology, home office and even fitness technology,” Chris Lau said.

“As lockdowns end, we anticipate ongoing spend in smart home technology with a move away from products that enhance time spent at home to products that can automate the home while away. As customers continue to learn about this category, while trying their hand at the products, we are only seeing interest grow as consumers expand their smart ecosystems.”

As the smart home category matures, Laser is seeing strong demand for more affordable devices with growth across its own branded smart home range and sub-brands, in line with broader market interest. “Smart home products are no longer the bastion of the early adopters or tech savvy but are now fantastic gifts that start for under $10 in gift giving periods such as Mother’s Day and Father’s Day.” Sustainability is front of mind at Laser from a production and packaging perspective, with the brand continuously looking at how it can further evolve processes.

“We work with partners who have strict policies in relation to production and packaging and we continue to invest in this area both locally and through our office in Shenzhen to ensure full compliance,” Lau said.

“Some of our recent activities in this space include working towards APCO compliance and the reduction in quantity of printed set up materials and manuals accompanying products in favour of quick set-up guides with QR codes. We are also collaborating with companies such as SPC ECycle to repurpose e-waste in an environmentally friendly way on top of partnering with factories that have further initiatives internally to reduce plastics and promote a higher recyclability of components.”

CONNECT Smart Garage Door Opener

`Opens

and closes the garage door from anywhere using the app `Geofencing

allows the garage door to react to owner’s presence `Receive

notifications and alerts on the garage door’s status `Hands-free

operation with Google Assistant and Amazon Alexa integration, automation, and voice commands RRP: $49.95

To keep staff engaged, Laser has trialed various ways of bringing social activities normally done offline into the virtual world through virtual competitions and games.

“We have found that with a little creativity, we’ve been able to maintain some of that social connection that keeps us motivated and productive.

We have daily virtual catch ups, and on Tuesdays we add in an exercise or active component.

“More broadly, we’ve also been able to manage virtual showroom tours and range reviews from our China showroom to stay connected company wide.”

Ongoing challenges remain with strict requirements about when and how brands can support retail partners in-store, but this hasn’t stopped Laser from providing high quality support alongside product launches.

“By pivoting our methods of communication, and investing in ongoing PR, sales promotions and other digital strategies, we’ve been able to successfully support new products launching online, even when normally much of our business relies on in-store sales.” AR www.applianceretailer.com.au

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AR SMART HOME

ANKER INNOVATIONS Gaspar Xie Country Manager

“

Anker Innovations’ approach to product development is based on ensuring the company is at the forefront of technology and innovation, with consumer experience and product performance a top priority.

We are expecting a continuous rise in demand for smart home products as consumers adopt technology that helps make their daily life easier.

“We have a strong pipeline of investment in research and development, which enables us to continuously deliver the latest in innovation and performance, keeping us ahead of changing market conditions and increasing consumer expectations,” Gaspar Xie said.

”

“To meet rising consumer demand in the premium market, eufy security focuses on smart technologies such as artificial intelligence, coupled with unmatched battery life and sleek design.

Unlike most other brands in the market, we don’t charge for access to recorded footage or monthly fees with free local storage and military grade encryption,” Xie said.

“We want our retailers to have a seamless selling experience, knowing that once consumers take our products home the out-ofbox experience is supported with services and support programs enabling ease of setup, ease of use and ultimate enjoyment.

“In Australia, we are expecting a continuous rise in demand for smart home products as consumers adopt technology that helps make their daily life easier.”

Anker also understands the importance of minimising its impact on the environment with ongoing sustainability improvement programs across production and packaging.

One of Anker’s brands, eufy, has two major product lines – appliances and security – with the latter offering an ecosystem of expandable products including security cameras, smart locks, and video doorbells.

“We have already made energy and power consumption achievements from our range of eufy wireless security camera products, with our advanced battery management systems and highefficiency solar panel systems. All eufy wireless security cameras can work independently and reduce energy consumption,” Xie said.

eufyCam Solo S40 Spotlight 2K Solar

`Clear

2K resolution `Ultra-bright

600 lumen spotlight turns on when motion is detected `Two hours of direct sunlight each day is sufficient to continuously power the device `Built-in

Artificial Intelligence ensures the camera only records when a person is present RRP: $349

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Appliance Retailer December 2021

As for promoting new products, Anker uses integrated marketing communication, incorporating omnichannel strategies to build brand and product awareness.

“With the support of our exclusive distribution partner, Directed Electronics, we have already established a sales and marketing presence which supports all of our retail channels. In 2021, we made significant investments in promoting the smart home segment in Australia, with a giveaway of over $250,000 in prizes, including a Mitsubishi Triton vehicle with our ‘Unlock to Win’ promotion.”

When it comes to hybrid working arrangements, Anker encourages its team members to find the most comfortable way to work. “We will support them with the flexibility they require and most importantly the best equipment for an efficient, productive and ergonomic workspace,” Xie said. AR

SMART HOME AR

FROM THE FLOOR

Bunnings Warehouse – Steve Quinn

“

Given smart security is generally a considered purchase, customers will often use our website and resources online to do plenty of research as well as utilise the expertise of our in-store team…

”

W

ith so many consumers housebound during Covid lockdowns, there has been a strong trend towards upgrading homes both inside and out this year, according to Bunnings Hardware category manager, Steve Quinn.

“During this time, consumers discovered that a simple change like upgrading to a digital door lock was an easy way to update a home to add functionality and make it look more appealing,” he told Appliance Retailer.

In addition to digital door locks, security cameras and video doorbells continue to be popular. “These products provide added security with simple installation and the convenience of managing through a smartphone. We are also seeing improved resolution on camera images and technology is constantly evolving in this space.”

Bunnings is expecting a strong lead up to Christmas as people secure their home before going away on holidays. “Smart products have also become a popular gifting option so we’re our expecting entry level security cameras and

video doorbells to be some of the top picks this Christmas season.”

While many Bunnings customers shifted to purchasing online during lockdowns, most customers are now back to shopping in stores, according to Quinn.

“Given smart security is generally a considered purchase, customers will often use our website and resources online to do plenty of research as well as utilise the expertise of our in-store team to ask questions and gain a better understanding of how products work,” he said.

On a final note, Quinn said: “While our customers have become more DIY hungry over the last 12 months, this is a trend that is not specific to smart security and is across the board of the DIY market. What we have learnt through this period is that customers are more willing to give DIY projects a go and have found a new sense of confidence in their own abilities and gained some new skills in the process. Spending more time at home gave people a new perspective and motivation on how to get the most out of their home.” AR www.applianceretailer.com.au

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AR DIGITAL CAMERAS

Digital imaging needs shift inward in light of travel restrictions

BY EMILY BENCIC

44

T

he digital camera category, categorised to include digital still cameras, lenses and action cameras, experienced a 13% decline in units and 2% drop in value for the year to August 2021, according to GfK data.

Restriction of movement during the first few months of the pandemic triggered a drop in sales for digital still cameras, however by November 2020, the market picked up with modest value growth continuing into 2021.

GfK said growth has been driven entirely by the mirrorless segment, up 28%, offsetting the ongoing decline of DSLR and fixed lens segments, down 15% and 20% respectively.

The past 12 months have proven challenging for lenses, in part due to the losses endured by the DSLR market. However, from March to June 2021, lenses did experience a temporary bounce back, partially benefiting from growth in mirrorless cameras, but largely due to cycling over a particular soft period the prior year.

Like DSLR and fixed lens segments, action cameras remain in decline, down 8% in the year to August 2021, reflecting lockdowns and limited opportunity for outdoor activities.

While also acknowledging that travel is a key driver for camera sales, Euromonitor International has observed a shift in imaging needs for consumers with a surge in live streaming and broadcasting.

Appliance Retailer December 2021

“Many consumers have taken up photography as a creative pursuit during the lockdowns, helping to mitigate the declines due to lack of travel,” Euromonitor Australia and New Zealand head of research, Tim Foulds said.

In addition, with video platforms such as YouTube and TikTok on the rise, providing opportunities to showcase content, consumers are investing in cameras and camcorders to make better videos.

“Such hobbies are evolving the demands of imaging devices and manufacturers are increasingly responding to these changing needs,” Foulds said.

“In general, consumers are seeking products which provide creative empowerment and improved production values with minimal equipment. Nevertheless, increased interest through creative pursuits will not be enough to prevent the category from seeing continued volume decline in 2021.”

However, Euromonitor International sees strong potential for category growth in 2022 and beyond, in line with growth of video content.

“With smartphone cameras incapable of offering the same video and sound quality of imaging devices, consumers serious about the quality of their content steer towards digital cameras. Such products are increasingly given cinematic and professional features, such as 4K 120P video quality, making them increasingly attractive to consumers,” Foulds said.

DIGITAL CAMERAS AR

“

We need to work hard to offer great customer experiences like hands-on time, product demonstrations and clear communication of stock availability.

”

SONY

Jun Yoon Head of Digital Imaging According to Sony’s Jun Yoon, there are two focus areas in the digital imaging category – customer experience and video demand – and as the country emerges from Covid restrictions, the company expects demand to exceed supply.

“There are some exciting products that have been announced recently, and there is a lot of pent-up demand. This shows the market is eager to adopt the latest technologies, and we need to work hard to offer great customer experiences like hands-on time, product demonstrations and clear communication of stock availability,” he said.

“There are many initiatives currently running across the Sony Group including an internal campaign, ‘Food for the Future’ which aims to reduce soil pollution, deforestation, food waste and global warming, and ‘Packaging for the planet’ to reduce the amount of plastic used in packaging, among other eco initiatives.”

As for its employees, Sony’s biggest priority is around communication and focusing on individuals’ welfare, particularly while embracing a hybrid work model, which Yoon says has proven “feasible and effective”.

He added: “Working in a team environment, we know how important it is to maintain constant communication and check in on each other’s wellbeing – this needed to become part of the team culture. While we were in lockdown, organising online social catch ups were a nice way to maintain the human element of work.”

When it comes to new product launches, Sony believes hybrid launches are here to stay and will remain a popular choice for many brands.

“Rich product features and output content are all critical in this environment of livestream announcements, video content of first-look reviews and influencer streams. We are working closely with our retail partners to ensure these elements are built and executed in collaboration to allow for successful launches.” AR

Yoon believes increasing video demand has been the biggest market shift and industry trend in recent times. “We are working closely with our retail partners on how to best speak to the video audience to maximise opportunities. We live in a ‘video-first world’ and creators are hungry to advance their video outputs with the latest technology.”

Sony’s focus has been on the premium segments for many years and there has been gradual growth within these segments over the same period as creators seek technology that fulfils their creative vision.

“Our best-selling products continue to be in our Full-Frame Mirrorless line up of cameras and lenses. In the compact segment, the premium one-inch market is dominant. We are also seeing a shift to high-end accessories and gear like digital microphones and CF Express Type-A cards,” Yoon said.

When asked about Sony’s approach to sustainability, the company has a more sustainable future in its sights, working towards a ‘Road to Zero’ environmental plan to be achieved by 2050.

Sony Alpha 1 Mirrorless Camera ILCE1B

`50MP

full frame stacked Exmor RS CMOS sensor `30fps

blackout free shooting `Bionz

XR Image Processing Engine `8K 30p recording `Real-time

Eye AF for Human/Animal/Bird in stills mode RRP: $10,499

www.applianceretailer.com.au

45

AR DIGITAL CAMERAS

PANASONIC

James Choi Product Marketing Manager – Imaging Panasonic sees the future of imaging technology being driven by online video creation and live streaming on the back of an increasing number of social media platforms centred around video sharing, streaming and easily digestible content.

“The need for higher quality is increasing as one of the primary ways for content to stand out and be noticed. We’re committed to developing products that meet and exceed the needs of the videography market into the future,” James Choi said.

“This will not only be through live streaming but also by providing products that deliver a video solution that is as open as possible and not limiting creators to one method such as Wi-Fi, ethernet, or clean HDMI out to third-party hardware.”

Choi said the LUMIX product philosophy is driven by the desire to provide the best quality and performance to push innovation in the industry and product sectors where Panasonic is positioned.

“For example, we’ve recently launched our first fullframe box-style cinema camera, the LUMIX BS1H, which delivers the flagship cinematic filmmaking performance of our LUMIX S1H in a tiny cube that can sit in the palm of your hand while being packed with industry standard connections and outputs.”

46

Appliance Retailer December 2021

Panasonic LUMIX GH5 Mark II

`First

G Series model to offer high quality wireless live streaming with camera and smartphone using the LUMIX Sync app `Up to 6.5-stops slower shutter speeds for stable handheld shooting and video panning `V-Log

L comes preinstalled delivering high dynamic range with broad colours, and renders a flat image `Magnesium

alloy full diecast front and rear frame, splash and dust-resistant, and freeze-resistant down to -10 degrees Celsius.

RRP: $2,699 (body only)

Panasonic is committed to environmental compliance as a key pillar of its business strategy by evolving and improving business activities and expanding environmental initiatives in collaboration with stakeholders.

“At a global level, our Panasonic Environment Vision 2050 goal aims to reduce the amount of energy we use. Whether at a global or regional level, our philosophy integrates sustainability at every stage of the product life cycle. This means that wherever possible, our production, product and packaging are continually improved to meet our commitment to product stewardship requirements.”

With the rapid shift towards online video, Panasonic has focused its attention on delivering engaging online marketing activities.

“At a local level, we are using online conferencing tools to regularly keep our retail partners up to date with our latest product launches and developments. We are also working with our influencers and ambassadors to create content designed to inspire consumers and showcase the potential of LUMIX in the hands of creators,” Choi said.

Panasonic continues to empower its workforce and ensure they are fully supported whether they are in the office, at home or working in hybrid environments. AR

DIGITAL CAMERAS AR

“

Canon has experienced strong growth in the full frame camera category with the EOS R5 and EOS R6 performing well since launch in late 2020.

CANON

”

Aaron Berthelot General Manager – Consumer Sales Canon’s Aaron Berthelot acknowledged the challenges presented by Covid including limited parts supply and keeping up with heightened consumer demand, but is looking forward to the months ahead.

“We will continue to release innovative products including the highly anticipated EOS R3 to be launched in Australia soon. Supply chain challenges will remain, but we are well planned to support retailers during key sales periods,” he said.

Canon has experienced strong growth in the full frame camera category with the EOS R5 and EOS R6 performing well since launch in late 2020.

“Camera enthusiasts and professionals have driven this growth as they transition to mirrorless cameras from DSLR due to strong innovation in this part of the market. This has also driven strong demand for lenses,” Berthelot said.

“Our lifecycle design process continues to reduce environmental impact with initiatives including making products more compact, lightweight, easier to transport, renewable and energy efficient,” Berthelot said.

For many years, a key aspect of Canon’s product launches has been experiences and events to get devices into people’s hands for them to try out, so Covid has challenged the company to find new ways to launch products and drive awareness.

“While this has not been possible in many cases over the last 18 months, we have seen increased engagement in our channels as more consumers search for information online. In addition to this we have been working closely with retail partners to produce content both pre-recorded and livestreams.

“Our team is self-motivated, engaged and proud of the results they’re delivering, and how buoyant the camera categories are, which is very positive.” AR

Canon EOS R3 Full Frame Mirrorless Camera

`Eye Control AF function `30 frames per second continuous shooting `24.1MP

back illuminated, stacked CMOS sensor `Advanced

subject tracking for humans, animals and motorsports RRP: $8,599

Sustainability is high on the agenda for Canon with plans to reduce the use of expanded polystyrene from packaging across its range, including printers, and replacing it with moulded pulp.

“Canon is actively participating in an industry working group with the Australian Packaging Covenant Organisation (APCO) to develop a roadmap to implement parts of the National Plastics Plan and targets that are relevant to our products.”

On a global scale, Canon is guided by its Environmental Vision, ‘Action for Green’, to reduce its global environmental impact through business activities and product innovations.

According to Canon’s 2021 sustainability report, since 2009 Canon has reduced its lifecycle emissions per product by an average of 4.6% and Canon Oceania achieved a 13% reduction in GHG emissions. www.applianceretailer.com.au

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AR DIGITAL CAMERAS

“

As photographers look for new ways to challenge, create and express themselves, the large format sensor segment has seen strong growth.

”

“We have since followed this up with our new GFX50S II launched in September 2021 which has again allowed more photographers to experience the difference with large format sensor systems.”

Fujifilm is constantly looking at ways to reduce its environmental impact with significant investment in research and development.

“By optimising our product designs, we have been able to reduce the size of our products and number of parts required, which leads to smaller and more efficient packaging. In turn, this results in less waste, greater transportation efficiencies, and lower consumption of CO2.”

FUJIFILM

Shaun Mah General Manager – Electronic Imaging Heading into the festive season with both NSW and Victoria out of lockdown, Fujifilm is expecting a large surge in retail sales.

“Our retail partners are pleased to welcome customers back into stores and our teams are excited to get back out there and support them to grow their business and ensure they maximise sales in the most important retail months of the year,” Shaun Mah said.

“As photographers look for new ways to challenge, create and express themselves, the large format sensor segment has seen strong growth and is on track to double again this year, with all signs indicating this trend will continue over the coming years.”

Earlier this year, Fujifilm made its GFX systems more accessible with the launch of the GFX100S; a smaller, lighter, more feature-rich, and affordable model which led to overwhelming demand.

48

Appliance Retailer December 2021

Fujifilm GFX50S II Large Format Mirrorless Camera `Compact

and portable weighing only 900 grams `51.4MP

Large Format CMOS sensor measures 55mm, 1.7 times the size of Full Frame `X Processor 4 offers 79 upgraded features over GFX50S model `Dust

and weather resistant structure, able to operate at temperatures as low as -10°C RRP: $6,499

Speaking on broader market trends, Mah said retailers who are ahead of the curve are those who are embracing a true omnichannel approach and prioritising the customer experience.

“Excelling in just one channel is no longer sufficient so we have increased our marketing investment to better support our retailers when launching new products both in-store and online.

As no single channel seems to work for all retail partners, we place a lot of emphasis on working closely with each partner to find customised solutions for them to connect and engage with their customers,” he said.

According to Mah, the pandemic has shown people do not need to be in a conventional office to do their job with the hybrid work model here to stay.

“By giving our people the choice and flexibility to organise their work based on what works for them, it has improved the overall employee experience, mental health, and total output. Keeping the teams connected and informed through virtual social events has been important in maintaining the engagement levels.” AR

WHAT'S HOT AR

Smeg collaborates with Coca-Cola

Smeg has partnered with Coca-Cola to commemorate the 50th anniversary of the brand’s 1971 Hilltop commercial inviting consumers to teach the world to sing, in perfect harmony. To celebrate, Coca-Cola has launched the 1971 Unity Collection, featuring a Smeg limited edition FAB28 Unity fridge, adorned with colourful psychedelic CocaCola creative embodying the commercial’s spirit of peace, harmony, inclusiveness and optimism, sentiments that still resonate today.

Much-loved around the world, Smeg’s cult FAB fridge is a true statement of Italian design with signature innovation including a Life Plus 0°C drawer and multi-flow cooling system for enhanced freshness and efficiency. Each FAB28 Unity will have an official numbered plaque to mark its authenticity. Details regarding distribution and pricing will be released closer to the FAB28 Unity’s arrival in Spring 2022.

RRP: TBA

Discover hands-free cleaning excellence with ECOVACS

Featuring the latest technology from ECOVACS including superior TrueMapping mapping and navigation technology, and TrueDetect 3D obstacle detection and avoidance, the DEEBOT T9+ can navigate and interact with the user’s unique home environment. This dual vacuum and mop can clean the home hassle free, while also being the first robotic vacuum with a built-in, mobile air freshener. It also features an included Auto-Empty Station, which holds a month of dust and dirt, and the OZMO Pro oscillating mopping attachment for the best possible clean and convenience, all controlled by the ECOVACS Home app. For those particularly sensitive to dust, allergies and hay fever, the DEEBOT T9+ delivers an almost entirely hands-free cleaning experience that minimises dust exposure and dispersal.

RRP: $1,299 www.applianceretailer.com.au

49

AR WHAT'S HOT

Get outside with Jabra this summer

Jabra’s Elite 7 Active are perfect for outdoors as they are waterproof, sweatproof, and workout-proof (IP57-rated), and come with a two-year warranty. The Elite 7 Active feature 6mm custom speakers and two microphones for crystal-clear calls, as well as eight hours of listening time. Adjustable Active Noise Cancelling (ANC) technology provides full control. Switch on ANC for ultimate immersion or tap a button to enable HearThrough and let the world in to remain aware of surroundings. All these features tightly wrapped for the ultimate fit with ShakeGrip technology, utilising a unique liquid silicone rubber compound to stay secure without needing earwings or hooks.

RRP: $279

SwannBuddy like a friend at the door

The SwannBuddy Video Doorbell is 100% wireless with long battery life and the ability to connect it using existing doorbell wiring at home. See who’s there with a wide 180-degree viewing angle and powerful vertical view that can capture boxes on the ground and the faces of visitors. There is 1080p full HD video, heat and motion-triggered recording and smart mobile alerts, night vision, two-way talk, free local recording, cloud backup and more. It also comes with a Chime Unit to alert users when there’s a visitor even if a phone isn’t handy.

RRP: $199.95

The Whirlpool one-stop shop

This Whirlpool oven adapts to all cooking needs in one compact package. Using a combination of exclusive technologies, it’s feature packed, fast and efficient, providing traditional oven results, with microwave speed. Select the exclusive Crisp Fry function for a healthier way to perfectly crisp dishes without adding fats or oils or convert to a steamer to retain the nutritional benefits of food. The Whirlpool MWCF25BK also microwaves, grills, bakes and defrosts, including an Auto Clean function, alleviating the need for harmful cleaning chemicals and comes with a three-year warranty.

RRP: $529

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Appliance Retailer December 2021

COMPANY INDEX AR COMPANY

PAGE #

READERSHIP GROUPS

Amazon...............................................................................................................21 Anker Innovations..............................................................................................32 Arisit...........................................................................................27, 28, 29, 31, 50

Arlo............................................................................................................... 16, 37 Asko.....................................................................................................................10 Bi-Rite.................................................................................................................26 Breville................................................................................................................35 Bunnings..................................................................................................... 18, 43 Canon..................................................................................................................47 David Jones..........................................................................................................7 De’Longhi.............................................................................................................6 Dyson....................................................................................................................8 D-Link..................................................................................................................40 E&S......................................................................................................................25 Ecovacs......................................................................................................... 19, 49 Electrolux..................................................................................................... 10, 24 Eurolinx.................................................................................................................9

Euromonitor........................................................................................... 28, 36, 44 Fisher & Paykel....................................................................................................12 Fujifilm................................................................................................................48

GfK................................................................................................................ 36, 44 Gimmie...............................................................................................................12 Godfreys....................................................................................................... 22, 23 Harris Scarfe..........................................................................................................9

Hart & Co.............................................................................................................25 Harvey Norman Commercial Victoria................................................................26 Hisense..............................................................................................................IFC International Housewares Association..............................................................20 Jabra............................................................................................................ 21, 50 Kmart..................................................................................................................16 Laser............................................................................................................. 20, 41 LG................................................................................................................. 17, 34

Uniden................................................................................................................38

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Videopro...............................................................................................................7

Copyright © 2021 - The Intermedia Group Pty Ltd.

Miele...................................................................................................................32 Mitsubishi Electric....................................................................................... 11, 16 Moochies..................................................................................................... 14, 17 Panasonic..................................................................................................... 35, 46 Radaro.................................................................................................................10

Shriro..............................................................................................................8, 33 Sonos..................................................................................................................14 Speed Queen......................................................................................................15

Smeg................................................................................................... 30, 49, OBC Sony....................................................................................................................45 Swann.......................................................................................................... 39, 50 TBPTECH..............................................................................................................19 Telsyte.................................................................................................................36 Tempo.................................................................................................................33 Toshiba................................................................................................................13

www.applianceretailer.com.au

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WH EN D O ES O RD I NARY BECOM E EX TR AO RD I NARY? Smeg’s Classic Opera freestanding cooker was designed by world renowned architect Guido Canali over 30 years ago. And being both elegant and intuitive to use, we chose not to mess with it. The design has earned a place at the Museum of Modern Art in New York. So, it’s not just an oven – it’s a design icon.

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