Appliance Retailer December 2020

APPLIANCE

SERVICING THE INDUSTRY FOR 25 YEARS

SMART HOME

FAST BECOMING MAINSTREAM LED BY SECURITY CAMERAS, DOORBELLS AND SMART LOCKS

+

MICROWAVE OVENS

POSITIVE SALES AS MORE CONSUMERS COOK AT HOME

DIGITAL CAMERAS

COVID-19 DELIVERS A MIXED BAG FOR IMAGING

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// DECEMBER 2020

Model Shown: NN-CS89L

INTRODUCING A NEW REVOLUTION IN CONVECTION COOKING

31% MORE COOKING AREA

31%

The flatbed design means there is no turntable – more space and less cleaning.

4-IN-1 OVEN MICROWAVE

COMBINATION COOKING

GRILL

STEAM

BAKE

TWO TIERED DESIGN

36 MENU OPTIONS

AUSTRALIA’S #1 MICROWAVE*

Two shelves allows for two levels of cooking. Conveniently cook fish on one level and vegetables on the other.

36 unique auto programs offer time-saving convenience for a range of popular dishes.

Whether you’re a master chef or just looking for an easy way to cook for your family. The research* is in: Panasonic Australia’s microwaves are #1.

?

QUESTIONS ABOUT CONVECTION / info.panasonic.com.au/whyconvection

* Source: Euromonitor International Limited, Consumer Appliances 20ed, per Microwaves’ brand retail volume sales in 2019.

EDITORʼS NOTE AR Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James Wells james@intermedia.com.au Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au National Sales Manager Ben Curtis bcurtis@intermedia.com.au Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Subscriptions 1800 651 422 subscriptions@intermedia.com.au

Average Net Distribution Per Issue: 5,139 AMAA/CAB Yearly Audit Period ending 31st March 2019.

Online investment should not come at the expense of B&M stores

C

ovid-19 and the associated lockdowns have forced consumers to re-think how they shop for products. And it comes as no surprise that online shopping has set new records with many discovering its convenience for the first time.

According to recent research from leading parcel delivery service, CouriersPlease, almost two-thirds of Australian consumers shopped online more frequently during lockdown when compared to pre-Covid-19. This was led by under-30s (80%), followed by those aged 30 to 50 years old (67%) and over50s at 53%.

Online shopping is expected to ramp up even further off the back of a mammoth Black Friday and Cyber Monday bonanza, with the National Retail Association forecasting a 53% year-on-year increase in online spend to reach a record $5.2 billion by the end of December.

To meet the unprecedented growth in online, many retailers and brands are investing in fulfilment capabilities for online orders, but this should not come at the expense of the in-store experience.

Despite the challenges presented by stock shortages and many sales reps still unable to call on stores, retailers need to support consumers who are choosing physical stores, particularly for premium products.

Last month, Western Australian retail mogul, Rick Hart opened the

doors to his new upmarket appliance showroom, Hart & Co. which encourages shoppers to interact, explore and experiment with products. With an inhome economist, customers are taken through the latest cooking technologies and can try the results for themselves, whether it’s cooking in an oven or washing a load of laundry in a washing machine. Post-purchase, customers are then invited back for a tailored class to learn how to get the most from their new appliances. For added peace of mind, there is a 100-day product satisfaction guarantee. Read more on page 18.

Moving across the country to Queensland, AV specialist, Videopro is celebrating 40 years in business and we hear from executive director, Cameron Douglas about its history, the importance of culture and how Covid-19 has shifted consumer spending behaviour. Read more on page 16.

2020 has been an unforgettable year for not only our industry but the whole world so let’s look forward to a more consistent and stable New Year.

On behalf of the Appliance Retailer team, I wish you a happy and safe holiday season with loved ones. Thank you for your continued support. Until next year.

Editor Emily Bencic

MEET THE APPLIANCE RETAILER TEAM The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities.

As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers.

This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.

PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

The wrapping used in the delivery process of this magazine is 100 per cent biodegradable.

James Wells

FOR MORE INDUSTRY NEWS FOLLOW US ON

Emily Bencic

Kymberly Martin

Ben Curtis

CHECK OUT WWW.APPLIANCERETAILER.COM.AU www.applianceretailer.com.au

3

18

[ON THE COVER]

ARLO LETS YOU SEE THE FULL PICTURE

The Arlo Essential Wire-Free Video Doorbell is a better way to see the complete picture at your door. It can be powered by the included rechargeable battery or hardwired and connects directly to Wi-Fi for easy setup. When motion is detected, it receives notifications and allows you to view live videos from your phone. See what’s at the door from head to toe or a package on the ground during the day or in low light with night vision, without opening your door. Speak to visitors with two-way audio or use pre-recorded quick reply messages when you’re busy. You can even activate the inbuilt siren to scare off would-be intruders. With an included trial of Arlo Smart service, you can personalise notifications when your Arlo Video Doorbell spots people, vehicles, animals or packages, and store recorded video clips.

4

Appliance Retailer December 2020

30 36

VOLUME 27 / ISSUE #6

IN THIS ISSUE

21 EDITOR'S NOTE

03

Online investment should not come at the expense of B&M stores

As online growth sets new records

NEWS

06

18

Premium WA appliance showroom, Hart & Co. officially opens its doors

The next generation family business from retail mogul, Rick Hart, who is joined by his children and long-time associate Nicholas Kirby

Narta board joined by Mike Putt and Mike Sinclair; De’Longhi hires new marketing director

21

08

30

To support the continued evolution and plans for the organisation; Bringing extensive experience in innovative marketing campaigns

Magimix opens its first Australian showroom; Winning Group opens new Adelaide distribution centre Showcasing the full Magimix product range; Following strong sales growth in South Australia

10

Nespresso launches three-hour delivery service; Laser creates private label division

Thanks to partnership with express delivery courier start-up Zoom2u; Welcomes two senior executives from within the industry

12

Samsung appliances move into Bunnings; Online retailer plans to disrupt consumer goods rental market

To meet growing demand for smart products; By offering new buy now pay later (BNPL) model

16

Videopro celebrates 40 years in business

The history of the retailer, the importance of culture and how Covid-19 has shifted consumer spending behaviour

31

MICROWAVE OVEN FEATURE

Microwaves experience an uptick in sales as consumers spend more time cooking meals at home. However, the ASP continues to suffer due to strong price competition from private label and ongoing discounting.

SMART HOME FEATURE

Security camera sales are on a growth trajectory, alongside video doorbells and smart locks. Smart home technology is fast becoming mainstream with almost twothirds of households having at least one smart product.

36

DIGITAL CAMERAS FEATURE

Covid-19 travel restrictions negatively impacted the imaging category which had already been affected by smartphone advancements; however, there was increased interest in streaming and blogging for both business and personal use.

WHAT’S HOT

41

Pick of the crop

Smeg Diamond Series Dishwashers, Panasonic Reverse Cycle R32 Wall Split Systems, Maytag Commercial Washer & Dryer Warranty, and more

www.applianceretailer.com.au

5

AR NEWS

MIKE PUTT AND MIKE SINCLAIR JOIN THE NARTA BOARD

Former Electrolux managing director, Mike Putt Former Electrolux managing director Mike Putt and co-owner of E&S Trading Mike Sinclair have been appointed to the Narta board following its annual general meeting.

Narta chief executive officer, Michael Jackson, confirmed the appointments when contacted following information received by Appliance Retailer.

“Mike Putt will join the board effective from 1 January 2021 and Mike Sinclair’s appointment is effective immediately,” Jackson confirmed to Appliance Retailer.

“On behalf of Narta, we are very excited to see what Mike Sinclair will bring to the board and we feel this is a great appointment and follows in the footsteps of his father Bob who was a founding member of Narta 55 years ago.

“As an Australian director of the Electrolux Home Products business during his time as managing director, Mike

E&S Trading co-owner, Mike Sinclair and Narta CEO, Michael Jackson Putt will also bring a wealth of experience and value to the Narta business.

“I am looking forward to making a contribution and a positive difference following my appointment to the Narta board,” Putt told Appliance Retailer when contacted.

Jackson also confirmed that former board member, Shane Leaney, has changed his role with the Narta business. The owner of Videopro, and Narta board member since 2007, has stepped down to take a new role with Narta as director of audio and new technology.

“Shane will be working closely with myself and the Narta team on premium audio and new technology categories,” Jackson said.

“These appointments support the continued evolution and plans for the Narta organisation. On behalf of Kay and the other board members and the Narta executive team we are excited about the future of the business.” AR

De’Longhi hires new marketing director

De’Longhi has welcomed George O'Nell as marketing director, following the recent departure of Caroline Bonpain, who was appointed in May 2019. O’Neill was most recently the global marketing director for Blackmores Group and is currently an advisory board member for Knowledge Water. Prior to that he worked for Winc Australia, James Hardie Building Products and Unilever. He also held several roles at Procter & Gamble between 2000 and 2011.

De’Longhi Australia and New Zealand CEO, Paolo Albertoni said the business is excited to welcome someone with George’s extensive experience in innovative and business-driven marketing campaigns across various global companies.

“George has a strong set of marketing experiences including as chief marketing officer for Winc Australia, regional marketing director for James Hardie Asia Pacific, marketing director for hair care in Unilever Australia, and group business manager for Oral B, Duracell and Braun with Procter & Gamble Australia.” AR

6

Appliance Retailer December 2020

De'Longhi marketing director, George O'Neill

NEWS AR

HOOVER RE-EMERGES IN THE LOCAL DISHWASHER MARKET Hoover has re-entered the dishwasher category in Australia with the launch of the AXI dishwasher range. This follows the roll out of a new Hoover laundry range in 2019 when Eurolinx was appointed the distributor of the brand.

The range features wash cycles determined by time and temperature, as well as extra wash options including extra dry and automatic door opening settings to deliver a perfect washing and drying result for all kitchenware.

The unique Total Care upper basket provides stable support for crystal and pottery and positions delicate kitchenware in a safe and comfortable way. Specifically designed hooks and fixing areas of the basket made from carefully selected materials provide maximum care to fragile items.

With smart technology, the dishwashers will offer suggestions based on actual usage, needs and behaviours via the Hoover Wizard app.

This includes guided washing, Hoover talks, digital butlers, suggestions about the best washing program, bespoke options according to the specific load.

The dishwashers remember favourite wash programs and via the app, users can set the wash program remotely, customise programs according to soil level and receive information about washing status, tips and usage information such as weekly consumption. AR

Big W welcomes new managing director Woolworths Group has appointed Pejman Okhovat as managing director for Big W to continue its transformation together with the leadership team.

Okhovat was formerly chief operating officer for The Warehouse Group based in New Zealand and brings an extensive background in non-food retail both in New Zealand and in the UK. Okhovat will join Big W in Q4 FY21 and report to Claire Peters in her new group role as managing director for B2B and everyday needs. In the interim, Big W general manager for commercial will step in as acting managing director. The appointment comes as Woolworths Group fills the newly created role of chief risk officer with current Big W managing director, David Walker taking the position.

Walker will have leadership of Woolworths’ critical Line Two risk and compliance functions within its Three Lines of accountability framework.

This includes primary responsibility for the group’s risk and compliance strategy, the evolution of risk management frameworks and oversight of risk across the group.

Woolworths Group CEO, Brad Banducci said there are an everincreasing number of influences changing the way the group works and the role it plays in the community.

“Whilst this creates many new exciting and opportunities for us, it also increases the importance of good risk management. To best reflect these needs, we have created a new chief risk officer role within the Woolworths Group senior leadership team,” he said.

“For the last four years, David and his leadership team have led the successful turnaround of Big W by building a strong purpose-led culture that has culminated in the businesses’ return to profitability this year.” AR

David Jones appoints new CEO Woolworths Holdings has appointed Country Road Group (CRG) chief executive, Scott Fyfe as the new CEO for David Jones. He takes over the helm from Ian Moir who served as interim CEO for eight months during an internal and external recruitment process. Fyfe has led CRG for the last four years and prior to that, he worked at Marks & Spencer in the UK for 20 years.

Managing director of David Jones parent company, Woolworths Holdings, Roy Bagattini said, “Scott has a proven track record of transformation and strategic delivery, having built a world class team to re-establish Country Road Group’s iconic brands. At CRG he has delivered market-leading online growth while optimising and repurposing store footprint. We look forward to Scott’s contribution and the application of his skills and expertise as we accelerate the turnaround of the David Jones business.”

Bagattini also thanked Moir for his contribution to the group over more than 20 years, including his earlier leadership of Country Road Group and then as WHL Group CEO. “We wish Ian all the very best in his future endeavours.”

Commenting on his appointment, Fyfe said, “David Jones is one of Australia’s most iconic retail brands and is backed by an exceptionally strong culture of commitment to quality and style. I look forward to leading the team and working with our many partners as we focus on the changing behaviors of our customers and delivering products and experiences for the future.”

CRG managing director, Elle Roseby, alongside Witchery and Trenery managing director, Simon Schofield, will jointly run the CRG business, reporting to Bagattini during the recruitment process for a new CEO. AR

New David Jones CEO, Scott Fyfe

www.applianceretailer.com.au

7

AR NEWS

Magimix opens first Australian showroom at Sydney head office Magimix has recently unveiled its first product showroom in Australia, located in its head office at Artarmon in Sydney.

Magimix currently shares its space with sister company, Robot-Coupe. The showroom displays the full Magimix product range including the Cook Expert and new Juice Expert 3, alongside a range of accessories, in all available colours.

“The Magimix brand is built on quality, and we are excited to be able showcase this in our new showroom.

When you get to see, touch, and feel the products, you know it is the best quality in the market,” Magimix managing director, Wivina Chaneliere said.

The showroom displays how far the brand has come over the years with what started as a revolutionary invention which now carries a range of different products from food processors to blenders and juicers, built with the same principle.

Butcher Pierre Verdun created the first food processor in Burgundy, France, 50 years ago. He created a machine that could perform a variety of routine tasks such as chopping, grinding, kneading, and shredding. Not long after, his wife asked for a compact version to use in the home – and so the Magimix brand was born. Today Magimix products are still made in France and all come with

Magimix Australia team: Meg, Maree, Sharon, Wivina, Rose and Vanessa a 30-year motor guarantee, proving its unparalleled quality and longevity.

According to Chaneliere, the showroom is just the beginning as the Magimix brand continues to grow and build its Australian team. “We are putting in place all the disciplines and procedures that will help us to scale up in the future. We welcome our partners, current and potential to come over, have a look and see how Magimix has earned its worldwide reputation.” AR

Winning Group opens new Adelaide DC

W

inning Group has opened a new distribution centre in Woodville, Adelaide, following sales growth of over 50% in South Australia for the month of September year-on-year. It is the group’s second distribution centre in Adelaide in over 10 years.

The new Woodville DC, which measures 7,370 square metres, is an increase from the previous DC of 1,300 square metres and has nine loading docks. It is the base of Winning Services, which serves Appliances Online, Home Clearance, Winning Appliances and Winning Commercial.

Winning Group CEO, John Winning said the DC location was carefully chosen to ensure that customers receive efficient delivery.

“Located around 10km from Adelaide’s CBD, the new DC boasts nine loading docks,

8

Appliance Retailer December 2020

an increase from two loading docks at our previous site, enabling more efficient loading and unloading and the ability to service free, next-day delivery in South Australia. I would like to thank the Winning Services team in South Australia, in particular our DC manager Troy Sawyer.”

Winning Group is also scheduled to open a new purpose-built distribution centre in Altona North, Victoria in early 2021. Measuring 45,000 square metres, it will be the largest DC opened by the group. The DC will feature 51 loading docks – four times more than the previous site – and over 6,000 rack locations with room for further growth and expansion.

In addition to the state-of-the-art racking system, the warehouse management system will improve location accuracy and the ability to service free, next-day delivery in Victoria, according to John Winning. AR

NEWS AR

Audiofly moves to direct distribution Australian home-grown headphone brand, Audiofly, has ended its distribution agreement with Aqipa and moved to a direct distribution model in Australia.

The brand will directly manage order fulfilment across its Australian retail network to create more direct touchpoints with retail partners.

The decision has also seen Audiofly further invest in local warehousing and associated systems in Perth, Western Australia and retrain key logistics staff. In addition to Australian stock, the warehouse will also store and distribute to global dealers in regions including Europe, the US and Japan.

“We felt that it was the right time for us to take more control across key areas of our business. As a specialist local brand, we have to play to our strengths when competing against many global names in this highly competitive category,” Audiofly managing director, Ranae Chen said.

“We want to make sure we are delighting our partners at each and every touchpoint, and this move in bringing the consumer range to sit alongside the Pro range already managed in-house by our passionate and knowledgeable team enables us to do just that. We thank Aqipa for working closely with us for the last two and a half years and we wish them all the best for the future.” AR

Audiofly's second-generation true wireless in-ear headphones, the AFT2

Breville acquires coffee grinding company Breville Group has acquired Seattle-based coffee grinding company, Baratza, in a deal valued at US$60 million (A$83 million) with US$43 million paid in cash and the other US$17 million issued through shares.

Established in 1999, Baratza designs and markets premium coffee grinders for North American and international markets.

The company’s line-up of coffee grinders includes the Encore, Virtuoso+, Sette, Vario and Forte models with RRPs remove from US$145 (A$200) to US$1,199 (A$1,670). The acquisition will complement Breville’s existing premium coffee business and brings together two leading companies in the design and global distribution of coffee products.

Breville Group CEO, Jim Clayton said it is exciting to bring Baratza into the Breville family. “Our combined experience will unlock dynamic revenue synergies for both businesses that share a passion for innovation and an unwavering commitment to enhancing the consumer experience.”

Baratza CEO and co-founder, Kyra Kennedy said, “As a business renowned for its excellence in leading-edge design and customer service, it is vital to us that we maintain our unique culture and global brand. In Breville Group, we are confident that we have found a partner with shared values and deep category expertise, whose vision for the future complements our own.” AR

www.applianceretailer.com.au

9

AR NEWS

Nespresso launches three-hour delivery service Nespresso customers can now have their favourite coffee blends delivered within three hours thanks to a new service offering from Nespresso and express delivery courier start-up Zoom2u.

Rolled out across capital cities over the last three months, the service has seen strong early demand, with Zoom2u delivery partners collecting orders from all 19 Nespresso boutiques and delivering them to customers in surrounding suburbs within three hours.

According to Nespresso Oceania business executive officer, Jean-Marc Dragoli, the service has been welcomed at a time when people’s shopping habits have been disrupted due to COVID. “We are pleased with the early success of the service and there is clearly demand from customers as shopping habits and expectations change. What’s been so impressive is how the team have worked with Zoom2u to quickly roll this out to our

boutiques nationwide so customers can get their coffee when they want it,” he said.

The three-hour delivery option is available at the end of the checkout process online or on the Nespresso app and customers receive updates from Zoom2u’s delivery partners as orders are collected and delivered.

Working with Nespresso is another step in the Zoom2u growth story, CEO Steve Orenstein said.

“We are really excited to be working with Nespresso.

Providing a fast delivery option for customers is all about providing flexibility and a better customer experience, it’s impressive to see such a major global brand moving quickly with a focus on their customers’ experience,” he said. AR

Laser creates private label division

Laser has welcomed two senior executives to lead its newlycreated private label department delivering premium products and strong back-end to new and existing retail partners.

Michael Tomkins, who has joined the company as general manager of private label, will be supported by newly appointed head of curation and development for private and exclusive brands, Alastair Shakes. They will both focus on growing Laser’s local customer base while exploring opportunities in international markets.

A 25-year industry veteran, Tomkins had a career spanning 10 years at The Crest Company, where he commenced as a national account manager before being promoted to global sales and product development manager. He was most recently general manager of sales for two years. Prior to Crest, Tomkins spent time at E3 Style and Shock Entertainment, among other companies.

With more than 15 years’ experience in sourcing and product management, Shakes also joins Laser from The Crest Company where he served as product and range architect. Prior to this, he spent almost seven years as product development manager at JB Hi-Fi, responsible for its private label business and managed sourcing and fulfilment for various categories and home brands.

Laser managing director, Chris Lau welcomed Michael and Alastair to the team as the company continues to scale in existing areas while expanding into new businesses.

“2020 has already seen us invest heavily in new talent across the business, and more robust processes, as we strive to capitalise on the unprecedented interest we are seeing from potential partners both in Australia and overseas,” he said. AR 10

Appliance Retailer December 2020

Laser head of curation and development for private and exclusive brands, Alastair Shakes

Laser general manager of private label, Michael Tomkins

KEEP YOUR FAVOURITES LOOKING NEWER FOR LONGER

Effortless laundry for you, better care for your clothes The Electrolux UltimateCare washing machine with AutoDose technology minimises detergent residue by precisely releasing and ideal amount of detergent and softener to protect garments from wear and tear.

Swedish thinking. Better living. electrolux.com.au/laundry

AR NEWS

Samsung appliances move into Bunnings A range of Samsung built-in cooking appliances, dishwashers, air purifiers and air conditioners will become available in selected Bunnings locations around the country with further expansion slated for 2021.

The partnership – a first for Samsung – aims to meet growing demand for smart products and provide customers with more choice and value.

Samsung Australia head of consumer electronics, Jeremy Senior described the move as a “significant development” for the brand.

“Opening the Samsung innovation story and product experience to Bunnings will provide us with the opportunity to engage Australians at a different stage of their shopping journey and with a portfolio designed specifically for this environment,” he said.

“This year has been transformational in terms of how Australians live and think about technology in the home. It is critical that, as a major brand with innovation at our heart, we continue to evolve and enhance our product offering with our partners.”

Bunnings director of merchandising and marketing, Phil Bishop said the partnership supports its focus on extending its product range in the kitchen category. “We are thrilled to be working with Samsung to expand their home appliance range in the Australian market and to provide our customers with even more choice at the best price. Samsung is world renowned for their cuttingedge technology and we look forward to continuing to grow our partnership to offer our customers the latest innovations in home appliances.”

Online retailer plans to disrupt consumer goods rental market Start-up Australian online retailer, Gimmie has plans to disrupt the local rent-to-own market with a new buy now pay later (BNPL) model that slashes the cost of products including furniture, appliances, TVs and technology, by up to 80%.

There are more than 900 products available from big brand names including Bosch, Breville, De’Longhi, Dyson, Electrolux, Fisher & Paykel, Hisense, LG, Miele, Nespresso, Panasonic, Samsung, Sony, and TCL. Consumers can pay the ‘Cash Price’ in 90 days with zero interest or fees – or opt to pay a ‘Plan Price’ with instalments over one or two years – and if a payment is missed, there is a late fee of just $10.

Gimmie founder, CEO and managing director, Scott Roworth said the business was created to disrupt the rent-to-own market and along the way, identified that some BNPL products are complicated, traditional finance products that advertise the good and hide the bad.

“In the world of finance, complexity tends to drive profitability, as many of the fees and charges that generate significant revenue for these finance companies are hidden from customers in the fine print.

Gimmie is committed to simplicity and 12

Appliance Retailer December 2020

Gimmie co-founders, Scott Roworth and Nadine Tuckey

transparency and giving customers a smarter way to buy,” he said.

“We believe the finance industry needs to change, especially in the consumer rent-to-own space where Australian consumers are facing too many tricks and traps and paying up to five times the value of an item, without any guarantee of ownership at the completion of their contract.”

There are things that consumers need or want to buy without the pressure of having to pay it back within two months

or locking themselves into a three or four-year commitment at an exorbitant total cost, Roworth said.

“It’s great to pay cash if you have it, but it’s not always possible for everyone.

Gimmie gives you a smarter way to buy.”

Gimmie said it is a responsible lender, working with customers to ensure that they can meet their payment obligations in the committed time frame. Gimmie has compulsory credit and ID checks for consumers with the payment plan being approved within minutes.

NEWS AR

Narta MktVue platform receives strong uptake from suppliers Several major suppliers have signed up to Narta’s MktVue platform over the past quarter, using the insights and analytics to gain better visibility into their recent sales results and market position.

One major home appliance brand reported that while the data confirmed some of their thinking, it highlighted where estimations were out and allowed them to address it.

In addition to historical and current insights on market positioning, MktVue dashboards can be utilised for 2021 product planning by identifying market gaps and highlighting new growth opportunities for brands.

With the vast majority of major brands now utilising MktVue, there has been an increase in the number of retailers using the service over recent months. The publication of week 48 data, which captured this year’s Black Friday sales results, saw the largest activity across the user base with suppliers and retailers logging in to access their business results versus market performance.

MktVue continues to be presented to suppliers with the dashboard implemented within 48 hours of sign up.

Narta is gathering feedback from both retailers and suppliers and will roll out updates over the coming months to refine and improve the data service. API capabilities to assist forecasting and planning is currently under development within Narta and will be presented to supplier partners in 2021. AR

24 Hour Air Purification

*

PANASONIC AIR CONDITIONING

*The nanoe™X mode can be run independantly from cooling or heating mode, and needs to be on for the 24 hour air purification to function.

Neutralises Viruses & Bacteria In Your Home aircon.panasonic.com.au

AR NEWS

Sub-Zero Wolf opens Sydney showroom

BY EMILY BENCIC

14

L

uxury refrigeration and cooking appliance brand, Sub-Zero Wolf has opened its first Sydney showroom in a heritage-listed building on Foveaux Street in inner-city Surry Hills. The new space complements its existing Melbourne showroom at the Bank House, which was opened in 2015.

This year, Sub-Zero Wolf is celebrating 75 years of manufacturing, so it was important to find a location with character and heritage that tied in with the design of the product displays, managing director for Australia, Andrew Mumford told Appliance Retailer.

“Globally, our showrooms reflect our premium product and are designed to not only inspire

Appliance Retailer December 2020

end-consumers, but also architects and interior designers,” he said.

“It was a challenge to find a suitable location in Sydney because we wanted it to be central to the city and wanted the space to cater to both a showroom and dining area for retail training and pre- and post-purchase for customers to immerse themselves with the product.

“The space is 300 square metres, and we haven’t changed the building itself because it’s a heritage-listed building and we wanted to work with the exposed brick. As you enter, there is a heritage wall with a snapshot of the brand’s history for people to understand that we are a family-owned business that has been manufacturing in America since 1945.”

NEWS AR customers both pre- and post-purchase once a week and we do training with our retail partner, Winning Appliances.

“We have held a number of small events with the design community and we will continue to hold events with architects and designers, partnering with like-minded companies in the luxury market. We also plan on hosting official launch events with our various partners in early 2021.”

When asked how the pandemic has impacted luxury appliances, Mumford said 2020 has been a strong year for SubZero Wolf with sales up on last year.

“People are investing in their homes and looking at quality products. As our brand grows in the market, we are finding that more people are happy to pay a premium if they can see value.

I know that $20,000 is a lot of money for a fridge but if people are building their dream home, their property value is going up and they aren’t going on holidays, they will invest, particularly once they come and see the product quality for themselves. All of our SubZero refrigerators are hand welded and polished with no exposed screws and our hinges are made and designed in-house.”

He did confirm that sales in Victoria were impacted by the lockdown as people weren’t able to visit retail showrooms.

However, in Sydney, Sub-Zero has

secured a number of major commercial projects including Crown Residences, Opera Residences and Harrington Street, which has been great for brand awareness, according to Mumford.

The Sub-Zero Wolf showroom is now open at 63 Foveaux Street in Surry Hills from Monday to Friday. AR

The cooking demonstration area at the back of the showroom was designed to reflect a high-end bar and restaurant

The showroom design reflects the premium look and feel of the Sub-Zero and Wolf product Navigating through the showroom, various kitchen finishes and surfaces are on display, as well as different aesthetics for handles, knobs and bezels on Wolf ovens, and installation possibilities with Sub-Zero refrigeration and wine preservation products.

The cooking demonstration area at the back of the space has a different feel to the showroom, which Mumford said has been purposefully designed to reflect a high-end Sydney bar and restaurant.

“There is a long dining table that can be used by developers, architects and endusers to show kitchen plans. The kitchen is used to host product demonstrations with

Sub-Zero Australia managing director, Andrew Mumford said the showroom is designed to inspire end-consumers, architects and designers www.applianceretailer.com.au

15

AR RETAIL PROFILE

Videopro celebrates 40 years in business Videopro executive director, Cameron Douglas speaks to Appliance Retailer about the history of the retailer, the importance of culture and how Covid-19 has shifted consumer spending behaviour.

Above: Videopro head office in Eagle Farm, Queensland Bottom: Videopro executive directors (L to R): Jason Derry, Cameron Douglas, Shane Leaney and Ian Wright

16

W

BY EMILY BENCIC

hen Videopro was established in Brisbane in 1980, it was the first video equipment specialist in Queensland, selling $2,000 VCRs and renting out videos to customers, prior to Blockbuster and the wider video rental movement.

After a few years, founder, Shane Leaney expanded the retail operation to create a separate division exclusive to business, specialising in corporate solutions, education, broadcast and production installation and equipment. It was the first audio visual offering for commercial customers in Queensland.

Today, from a retail perspective, Videopro is renowned for its high-end home theatre range including premium projectors, surround sound and big screen TVs. From a commercial perspective, it is known for its innovation and diverse solutions

Appliance Retailer December 2020

offering including video conferencing, smart workplace technology, streaming solutions, collaboration platforms and interactive displays.

According to Videopro executive director, Cameron Douglas, this speaks for the longevity of Videopro people because it is a more considered purchase for this type of product.

“If a customer wants to purchase an $800 TV, they can go online, but if they are looking to spend $6,000 on a TV, they want someone who can provide more support and advice,” he said.

“We are grateful that a lot of our team have been on a significant part of the journey. For us, culture is everything. We respect our people and although continually striving for growth and improvement, refuse to do so at the detriment of losing great people. Burning people out is not part of our DNA.” Douglas said the Videopro business model has always had a strong relationship culture and staff morale has become a competitive advantage.

“We make sure that people want to work for Videopro and that we maintain longevity. We have people in our retail stores that have been with us for decades. How many retailers in consumer electronics have got people that are 10- or 15-year veterans? On the corporate side, it’s a similar story.

We have people that have been with us for more than 20 years. It means customers come back to deal with the same person.”

He believes there’s too much focus elsewhere in the industry on being a tech company to the point where everyone has forgotten how to be a customer company.

RETAIL PROFILE AR

“I understand that the customer experience and user experience get a lot of attention; however, with a lot of tech companies, you can’t even communicate with people, let alone have a relationship with somebody. I do believe in the ‘get big, get niche or get out’ model that is talked about in retail. To the point that we are niche, it means customers can come back and deal with the same staff for a 10-year period and I think that’s very unique nowadays.”

As well as longevity, Douglas said the 40-year journey has had a lot to do with adaptability, diversifying the offering and changing with the times – or leading the change at times.

“Adaptability comes from having a resilient culture because people are more willing to try new things. It is much easier to make mistakes with people who think fondly of the business as opposed to new people that come in.

“We were proactive when the Covid-19 pandemic hit and we made a lot of hard decisions early in February, which was good because the subsequent months to May were absolutely challenging. I think we communicated well with our teams and we were on the front foot with meetings every two days for the first three months with a crisis team we had established at the outset of the pandemic. It’s too much for one person to just be wielding all the power when the rules are changing daily.”

He said customers now have more money to spend because they can’t go out and enjoy themselves so instead, they are investing in their home.

“Videopro is a relatively strong brand in Queensland but not as well-known in other states so we have seen greater online growth in retail across the country, especially from NSW and VIC. A national business is going to feel the impact of each state but being a Queensland-based business, we have been relatively protected from the ‘can we keep operating’ discussion.

Above: Inside the Videopro Newstead store opened in 2017 Bottom: Videopro store on Brisbane’s George Street in the 1990s

“Our industry is experiencing sales growth right now because a lot of other spending has been turned off, which is not necessarily sustainable growth. However, new customer acquisition has gone up exponentially for Videopro, and by providing a great experience to new customers, the likelihood of retaining them is high, which will in turn create sustainable growth. We believe that plays well into our hands, as we strive to provide a great experience for every customer we deal with.”

The big question is, with a lot of people upgrading their products over the past few months, what does it mean for Christmas and discretionary spend during the festive season?

“While stock has been an issue, we still have products coming in. It takes a bit longer, but it is still being made somewhere overseas. Early on, everyone was running their stock down to zero and nobody knew what was happening but now, if a customer is looking to buy something, it’s the regular customer journey – reading reviews online, watching YouTube videos and confirming with themselves what they want – so we are feeling positive for Christmas.”

On a final note, Douglas said: “We will continue to help clients find us. People will buy the way they want to buy, and they want to be in control of the situation. It’s not about being frictionless because being frictionless is to not add any value. As soon as you’re frictionless then suppliers can just deal with the clients because we are unnecessary. It’s about making sure that any friction is a valuable piece to the puzzle.

“For us, relationships are a derivative of a value proposition not the other way around. It’s got everything to do with value and making sure that we stay relevant and that people want to deal with us because they do have a choice. It’s not that we can’t offer a price advantage but if all the prices are equal then we will give customers a better experience and provide more value.” AR

www.applianceretailer.com.au

17

AR RETAIL PROFILE

BY EMILY BENCIC

Premium WA appliance showroom, Hart & Co. officially opens its doors

T

he new upmarket appliance retail concept from West Australian retail mogul, Rick Hart has officially opened its doors in Osborne Park last month at the same address as Hart’s original flagship store.

The showroom name, Hart & Co. embraces the next generation of the family business, with Rick Hart being joined by his children, Michael and Belinda, and long-time associate, Nicholas Kirby. The Hart & Co. branding pays homage to the highly respected and iconic Rick Hart brand, synonymous with West Australians for over 40 years. The directorship has combined industry and retail experience spanning more than 109 years.

Since the soft opening of the showroom in September, Hart & Co. has been actively building its brand awareness 18

Appliance Retailer December 2020

with marketing and PR activity across TV, print and social media, and the trust associated with Rick Hart has significantly contributed to early success.

The customer experience has been designed to move away from the traditional sales model of taking customers straight to the appliances. Instead, customers are encouraged to try before they buy with the opportunity to cook in an oven or wash in a washing machine before making a final purchase decision.

Hart & Co. marketing and experience director, Belinda Hart sees this as a game-changer in the highly competitive retail category. “We have designed an array of unique experiences to help our customers choose the right appliances with the first step being Our Signature Appliance Consultation. It is a

RETAIL PROFILE AR

Customer is shown the range of Asko ovens

Neff Kitchen with ovens, cooktops and rangehoods

Hart & Co directors: Nicholas Kirby, Rick Hart, Belinda Hart and Michael Hart

personalised discovery to understand how our customers cook, what they have loved and not enjoyed in the past and what they are hoping to achieve with their new appliances. We genuinely want our customers to love their appliances as much as we do,” she said.

Hart & Co. extends the customer relationship beyond the sale with a dedicated team of inhouse experts and access to workshops and demonstrations that provide hands-on insights into product innovation.

Rick Hart reinforced the company’s main focus – premium kitchen and laundry appliances, “There are not too many retailers that offer customers the world’s most premium brands under one roof, they typically focus on the commodity end of the market”.

Hart & Co. customers are encouraged to try before they buy

www.applianceretailer.com.au

19

AR RETAIL PROFILE

Smeg’s display incorporates Porotfino, Linea, Dolce Stil Novo, Classic, Victoria and FAB collections

Customer is shown the range of Asko laundry products

Hart & Co. chief executive officer, Nicholas Kirby was integral in developing the Hart & Co. vision. “We may have a new look and name, but the principles remain the same: we understand how to develop strong and loyal customers, suppliers and staff.”

Hart & Co. trade partnership director, Michael Hart has already received strong interest from leading commercial clients in just a few short months. “Hart & Co. promises to deliver a truly unique customer experience with a focus to educate, inspire and demonstrate. We have also planned a dynamic events program specifically for designers, architects, builders, and consumers with regular in-store experience events.”

CUSTOMERS ARE ENCOURAGED TO TRY BEFORE THEY BUY WITH THE OPPORTUNITY TO COOK IN AN OVEN OR WASH IN A WASHING MACHINE BEFORE MAKING A FINAL PURCHASE DECISION For complete peace of mind, Hart & Co. offers a 100-day product satisfaction guarantee.

Hart & Co. is located alongside Rick Hart’s clearance centre, Checkout Factory Outlet which opened in Osborne Park just days before the impact of Covid-19 was felt among the West Australian community, with a wide selection of superseded, bulk buys, seconds, ex-display stock, and new stock deals.

Rick Hart was one of the first Australian retailers to embrace the supply of major European brands to the West Australian market. Following the success achieved by the original Rick Hart business, Hart and Kirby established Kitchen Headquarters upmarket retail chain in 2010 which was later acquired in 2014. AR 20

Appliance Retailer December 2020

Vintec showcases a range of its wine cellars

The new Falcon Nexus Steam freestanding cooker on display

FEATURE

Microwave Ovens Conventional | Convection | Inverter

designed for environment

AR MICROWAVE FEATURE

Consumers become more reliant on

microwaves for home cooking

BY EMILY BENCIC

M

icrowave ovens experienced an uptick in volume in 2020 as consumers spent more time cooking their meals at home, according to the latest

Euromonitor data.

However, the average unit price of microwaves is declining year-on-year due to the strong price competition from private label and ongoing discounting by retailers.

“Consumers are seeking versatile appliances to assist in meal prepping. Demand for readymade meals is increasing, considering they are convenient and time saving, resulting in the

need for a microwave oven to reheat meals,” research analyst, Angeliki Sfikas said.

“Microwaves remain an essential kitchen staple in Australian households for time-poor consumers with the latest models capable of performing various tasks from reheating to baking. Despite the release of models which incorporate some smart technology, consumers are still reluctant to purchase smart microwaves as the category continues to lag behind the rest of the kitchen.

“Although demand for such products remains low, as consumers incorporate smart technology into other appliance categories, they are likely to become more aware of smart microwaves over the forecast period.”

MICROWAVE FEATURE AR

ARISIT

are not achievable in a traditional microwave, enabling crispy chips, pastries, and roast dinners.

Andrea Gunn National Retail Sales & Marketing Manager The microwave market has declined in both volume and value over the past few years.

However, the replacement market has experienced growth recently, due to increased usage as consumers spend more time at home, Arisit’s Andrea Gunn said.

“While microwaves have traditionally been used for reheating and defrosting, we have seen growth in multifunctional models as more consumers look to achieve traditional results in a more compact application. This includes microwaves offering fan forced, grill and steam functions that deliver results with microwave speed.”

Crisp N Grill technology available in a wide range of Whirlpool microwaves produces results that

PROMOTION:

Whirlpool is offering an additional three-year bonus warranty and bonus cookbook, valued at $39.95, until 31 January 2021.

Whirlpool JQ280BL 6th Sense Crisp N Grill Oven `Quartz

grill `Fan forced function `6th Sense Crisp N Grill technology `3D microwave distribution system RRP: $729

However, despite the trend toward more multifunctionality and steam cooking, consumers view microwaves as not particularly innovative, and have been less inclined to replace their old model. “We have also seen private label microwaves continue to drive ASPs down whilst growing in unit sales. These low price points have also created a ‘throw away’ mentality, contributing to landfill and negatively impacting the environment,” Gunn said. AR

“

We have seen growth in multifunctional models as more consumers look to achieve traditional results in a more compact application.

”

AR MICROWAVE FEATURE

PANASONIC

Tory Rooney Product Marketing Manager – Microwaves Panasonic has experienced strong consumer demand for microwaves in 2020 and expects the growth to continue. According to Tory Rooney, it has never been more important to have reliable and multi-functional kitchen appliances with more Australians spending time at home.

Recent research from McCrindle found that almost three quarters (74%) of Australians prepare five or more of their seven weekly dinners at home.

“Changing cooking habits and the ongoing popularity of cooking and renovation reality TV shows are drivers for strong investment in a range of appliances for the kitchen,” she said.

“Panasonic has developed microwaves to meet the evolving needs of the modern Australian family – versatility, convenience, healthy cooking and attractive, space saving design are important to them.”

Time saving features such as combination cooking, pre-programmed family menus and one-push re-heating, are highly valued. With the addition of inverter technology, Panasonic microwave ovens can control power precisely and cook food gently and evenly from baby food to poaching eggs or baking cakes.

DE’LONGHI Panasonic NNCS89L All-in-One Convection Microwave Oven `Combination

cooking for speedy results `Pre-programmed

menus for simple operation `Genius

Sensor automatically determines cooking time `Inverter,

microwave, grill, convection, bake, roast and steam functions RRP: $1,299

Panasonic’s latest Convection Microwave Oven, the NN-CS89L, boasts a space saving four-inone design with flatbed convection replacing the turntable for a more versatile internal space that can accommodate a wider range of cookware shapes and sizes.

The steam feature retains the flavour and nutrients for naturally fresh and juicy vegetables and fish. The easily refilled water tank with two steam outlets delivers an even dispersion throughout the oven and enables steam on both top and bottom levels.

“Microwave ovens are also becoming smarter, taking the guesswork away from cooking and reheating time. The Panasonic Genius Sensor detects the humidity of food and automatically modifies heating and cooking. Select the desired Auto menu, set weight or time and the microwave does the rest,” Rooney said.

Panasonic is recognised as Australia’s number one brand in microwaves, and the latest Canstar Blue survey has seen Panasonic Microwaves receive the 2020 Award for Most Satisfied Customers. AR 24

Appliance Retailer December 2020

Allison Cupillari Senior Category Manager The impact of Covid-19 has highlighted the need for households to prepare and create meals at home, De’Longhi’s Allison Cupillari said.

“The frequency and need to cook meals in the home has certainly increased and with this newfound focus on cooking at home, households are looking for appliances that bring added convenience and ease of use. Our demand projections for benchtop ovens that offer versatility, convenience and are easy to use will continue to increase.”

Although convenience of advanced functionality continues to be an important factor in the purchase decision, the emerging trend is consideration for healthy eating practices and products that assist consumers in preparing healthy meals, according to Cupillari. AR

De’Longhi 24L MultiOven Benchtop Oven EO241250.M

`Seven

preset programs `Non-stick

interior and removable crumb tray `Preheats

up to 60% faster than a full-size convection oven `Adjustable

thermostat from 80 degrees to 220 degrees Celsius RRP: $349

PROMOTION

With the purchase of a De’Longhi MultiOven or participating De’Longhi kettle, toaster or benchtop appliance from now until 31 December 2020, consumers have the chance to win one of three Vespas valued at $7,290 ride away, or one of 10 De’Longhi Dedica coffee machines valued at $449.

designed for environment

• >96% of our waste goes to recycling • Zero waste to landfill in all manufacturing sites by 2022 www.whirlpool.com.au

AR MICROWAVE FEATURE

SMEG

Leon Wolf National Product and Procurement Manager The microwave category is maintaining steady growth and has experienced a notable rise in demand as consumers seek appliances that prepare fresh food with ease, as well as quickly reheat ready-made meals, Smeg’s Leon Wolf said.

“Consumers are looking for versatile, multifunction appliances to take the stress out of meal preparation and make life a little bit easier. They are also seeking microwaves that reduce cooking times without any impact on taste and texture.”

Another key trend is the integration of microwaves into kitchen cabinetry for a more cohesive aesthetic while freeing up bench space.

26

Appliance Retailer December 2020

Wolf also noted that there is an increasing need for further consumer education on microwave technology and innovation, to ensure they understand the models and functionalities best suited to their lifestyle and individual cooking needs.

“Smeg’s SmartSense Plus menus provide a foolproof, step-by-step guide to cooking. It features 50 guided cooking programs and the ability to save 10 favourite meals. With so many new technologies and designs on the market, it is imperative that consumer demand is met with informative purchase insights across all price categories,” he said.

When asked about the latest technology in the category, the combination of three cooking methods – convection, microwave and steam – in one appliance, is designed to innovate the microwave category and is championed by Smeg, Wolf said. AR

Smeg Classic Speed Oven SFA4304MCX

`50 SmartSense Plus auto menus `Soft close door and telescopic guides `Ever

Clean enamel is highly durable and easy to clean `1000W

microwave power and 50⁰C to 250⁰C convection temperature range RRP $3,990

MICROWAVE FEATURE AR

MIELE

Kylie Taylor Senior Product Manager – Cooking The microwave and speed oven category continue to grow as ideal appliances for preparing meals in a short amount of time, according to Miele’s Kylie Taylor.

“Our customers are looking for technologies that fit into their kitchen designs and changing layouts, as well as help them cook healthy and nutritious dishes at home,” she said.

LG NeoChef 56L Smart Inverter Microwave

Miele’s built-in steam oven with microwave offers steam options to lock in the nutrition and flavour of foods, in addition to fast microwave heating for home-budding chefs.

`Anti-Bacterial

EasyClean interior coating for easy cleaning `Inverter

technology enables more precise temperature control `Up to 1200W of power, compared to a 1000W LG conventional microwave oven `Interior

white LED lamp is up to three times brighter and more energy efficient than incandescent light

“The popularity of steam cooking continues to be a strong influence in the market and in light of Covid-19, more Australians are cooking from home and many are experimenting with recipes to recreate restaurant quality meals in their own kitchen.”

This newfound focus on cooking has driven consumers to relook at their appliances with quality and longevity at the forefront for peace of mind, according to Taylor.

“We have been able to use alternative channels and offer customers advice and knowledge through social media, alongside our online customer service support network.”

In 2019, Miele released its biggest built-in product range to date with the launch of Generation 7000 appliances, which incorporated speed ovens, built-in microwaves, and steammicrowave-combination ovens.

“DualSteam functionality in our steam appliances ensures fast heat-up times, even steam distribution and optimum temperature accuracy, while the rapid cooking functionality combines steam cooking with a microwave mode for faster cooking results without compromising taste or quality. Wi-Fi Connect technology to the Miele@mobile app is available on select Generation 7000 built-in appliances for control of the appliances remotely.” AR

RRP: $539

LG ELECTRONICS

Brad Reed Senior Category Manager – Home Appliances

Miele M 7244 TC PureLine CleanSteel BuiltIn Microwave

`DirectSensor

S touch controls `Integrated

Quartz grill for uniform results `Automatic

programs for defrosting and cooking `Quick

microwave lets users save time by selecting the maximum microwave power immediately RRP: $2,599

PROMOTION

The Miele Kitchen Package enables consumers to save up to 10% on eligible Miele appliance packages that include a microwave, speed oven or steam oven with microwave.

As Australians spend time at home, they are preparing more home cooked meals and require their kitchen appliances to offer convenience and efficiency, according to LG’s Brad Reed.

“For years, the traditional microwave has been perceived as an appliance that simply reheats or defrosts; however, with smart technology and enhanced design, the microwave has evolved into an appliance that can also cook full meals, such as casseroles and brownies,” he said.

The new LG NeoChef 56L Smart Inverter microwave is Australia’s largest capacity microwave. It allows users to cook a variety of dishes with Inverter technology, which enables more precise temperature control to help defrost foods and avoid overcooked and un-thawed areas. An Anti-Bacterial EasyClean feature makes cleaning a breeze and the interior coating eliminates 99.99% of harmful bacteria from the surface.

“We are passionate about showing Australian consumers how they can make the most out of their LG microwave and we are doing this through our series of recipe inspiration, accessible via the LG Australia website,” Reed said. AR www.applianceretailer.com.au

27

AR MICROWAVE FEATURE

FISHER & PAYKEL

Charlene Dizon Product Manager – Cooking Cooking appliances have the expectation to do more as new technologies add value and enrich the user experience, according to Fisher & Paykel’s Charlene Dizon.

“The combi microwave is an evolving product that caters to individual needs by providing the convenience of two standalone products in one singular unit. With the choice of nine cooking modes, from fan forced to grill, it offers the best of both microwave and conventional oven technology in one appliance,” she said.

The growth in urbanisation and the resulting shift in kitchen design to open play living means the category needs to offer more meaningful and compact solutions.

Omega Freestanding Microwave OM30CX

`30 litre capacity `Grill

function for quick and easy grilling `Auto

Cook options for a variety of popular dishes `Convection

cooking adds an oven element and fan for faster results RRP: $479

“At Fisher & Paykel, we are focusing on design freedom as there is an increased desire for flexible, modular kitchens. Integrated design allows for seamless joinery and minimal gaps which gives us the option on what we choose to hide, show, or highlight in the kitchen,” Dizon said.

“We offer an optional 76cm trim kit that seamlessly blends the combi microwave with cabinetry when paired with the 76cm oven.

This eliminates the need for the microwave to be on the benchtop.”

Personalisation and style preferences are increasingly important and with this in mind, the Fisher & Paykel combi-microwave is available in both a contemporary (stainless steel and black) and minimalist (all black) style, with an option to customise product hardware.

“The contemporary style is a sophisticated and beautifully balanced example of modern design, while the minimalist style offers a striking and elegant seamless look.”

Appliances must also cater to diverse foods, ingredients, and emerging cooking styles, and help consumers of all skill levels to produce perfect results.

“Fisher & Paykel’s guided cooking technologies allow customers to cook by key ingredient, food type or by pre-loaded recipes – either following step-by-step or branching out to create a dish with their own signature twist,” Dizon said. AR 28

Appliance Retailer December 2020

Fisher & Paykel OM60NDBB1 Combination Microwave Oven

SHRIRO

RRP: $3,499

Demand for freestanding microwaves has accelerated over the past few months due to the pandemic, Shriro’s Michael Sultana said.

`CoolTouch

door `Intuitive

touchscreen display `Stainless

steel interior and formed side racks `Nine

cooking modes including fan forced and grill

PROMOTION

Fisher & Paykel is offering a fiveyear warranty on selected Series 9 appliances.

Consumers who purchase an eligible appliance before 31 December 2020 can claim an extension of the two years manufacturer’s warranty by an additional three years online.

Michael Sultana Senior Product Manager – Kitchen Appliances

“This will continue for the next few months while people work from home and need a microwave for basic functions that they may not have needed previously.

Freestanding microwaves with convection and grill cooking options are the most popular as they can meet multiple cooking needs.”

However, stock supply was a big issue with the surge in microwave sales, but Sultana said this is now starting to balance back out.

“With demand continuing, this will be key in regard to category performance.” AR

MICROWAVE FEATURE AR

E&S: Rob Sinclair “WHEN IT COMES TO PURCHASE

CONSIDERATIONS,

THIS COMES DOWN

TO INDIVIDUAL NEEDS. FOR EXAMPLE, IF THE

MICROWAVE IS ONLY GOING TO BE USED FOR REHEATING OR IF IT WILL BE USED FOR

COOKING OR BAKING. SIZE IS ALSO A KEY FACTOR. ”

A

t E&S, microwave ovens have been trending upward since April, outperforming supply, with consumers more likely to purchase what is available rather than what they originally had considered.

“We expect this growth to remain reasonably strong in the months ahead as people continue to eat at home instead of dining out. Even with the easing of restrictions, there are still capacity limits in place and uncertainty around visiting public spaces for some consumers,” Rob Sinclair said.

Convection microwaves have been the most popular category segment with more

affordable and attractive models entering the market.

“When it comes to purchase considerations, this comes down to individual needs. For example, if the microwave is only going to be used for reheating or if it will be used for cooking or baking. Size is also a key factor.”

As for new technology, sensor programs that can detect the cooking requirements and apply the appropriate settings to reheat meals, as well as combination programs, are ones to watch.

“Although promotions are generally an important part of the sale to help drive interest in the category, the market is heavily demand-driven due to Covid-19 so it has become less significant.” www.applianceretailer.com.au

29

AR SMART HOME FEATURE

Smart home market soars amid pandemic

BY EMILY BENCIC

T

he security camera market recorded 60% volume growth and 46% value growth for the 12 months ending September 2020, according to the latest GfK data.

Growth was led by wireless security cameras, which accounted for 80% of volume during the period. Single packs with one camera have taken more share in the last 12 months, now accounting for 60% of volume and, with a lower ASP of $205, compared to $674 for multi packs, leading to volume growing more strongly than value.

The global do-it-yourself (DIY) security cameras market is forecasted to surge 80% by 2024, according to a recent Consumer & DIY Video Surveillance report from global technology research firm, Omdia.

Worldwide revenue for these cameras is set to reach $3.6 billion in 2024, up from $2 billion in 2019. Video doorbells are also experiencing rapid growth, with worldwide revenue expected 30

Appliance Retailer December 2020

to reach $750 million in 2024, up from $492 million in 2019.

Omdia expects advanced features such as facial recognition and auto-tracking to intensify competition in the future.

Growth in the broader smart home market is expected to be around 30% for 2020 as consumers look to devices and services that can make their homes more secure, energy efficient, save time or save money, the Telsyte Australian IoT@ Home Market Study 2020 has found.

The Australian IoT@home market reached $1.26 billion in 2019 (up 25%) and is forecast to reach $4.8 billion by 2024, according to Telsyte.

The fastest growing categories in 2019 were video doorbells & locks (76%), smart outlets (42%), smart garden devices (40%) and smart cameras (38%). Smart speakers, security lighting, and Energy & HVAC sensors are also showing strong growth.

Smart home technology is fast becoming mainstream with 61% of Australian households having adopted at least one IoT@

SMART HOME FEATURE AR

Arlo Essential Wire-Free Video Doorbell

`180-degree

diagonal viewing angle `Push

notifications when motion is detected `Two-way

audio and pre-recorded quick reply messages `Multiple

power options using rechargeable battery or hardwire RRP: $299

ARLO TECHNOLOGIES

Brad Little Vice President & Managing Director – APAC Despite the challenges presented by Covid-19, the smart security category continued to show growth throughout 2020 with penetration at an all-time high, according to Arlo’s Brad Little.

Smart security lights and doorbells are the standout performers experiencing strong growth, which he attributes to continued product enhancements at value for money price points.

Home product at the end of June 2020, with the average number of unique devices among adopter households reaching seven.

Smart speakers remain a critical gateway for the IoT market with over one-quarter of households (27%) having at least one at the end of June 2020. Over a third of households with a smart speaker have more than one. Google and Amazon remain the market leaders with a combined main device share of 78%.

Telsyte research shows over one-third of Australians (36%) had made changes to their home to make it more comfortable since the pandemic. Further, 38% indicate that they intend to spend more time at home even when social distancing restrictions are eased, and for those willing to spend on improving their homes, over $2,400 is budgeted to make the home smarter.

“We believe the category will grow even faster with the re-opening of bricks and mortar retailers in Victoria. The ability for consumers to touch and feel product samples and ask questions at the point of purchase stimulates demand,” he said.

When asked about new technology to watch, Little said colour night vision has become a popular product feature among security cameras.

“With the advent of spotlights or floodlights being added to traditional security cameras, consumers are no longer left with black and white night-time videos.” AR www.applianceretailer.com.au

31

AR SMART HOME FEATURE

UNIDEN

Brad Hales National Marketing & Communications Manager

Uniden Guardian App Cam Solo Pro

`Thermo

Sense technology `Up to 180 days standby time `Compatible

with Google Assistant and Alexa `Free

seven days of rolling cloud backup and micro SD card backup

Demand for smart technology and home automation has increased dramatically as Australians concentrate on products that improve the home environment, communication, and sense of security, Uniden’s Brad Hales said.

“The trend towards smart home security has been driven by people spending more time at home and remote working, leading to a rise in the value of personal assets and equipment, such as phones and laptops.

“As a result, consumers are seeking convenient yet effective smart security solutions. 100% wire-free cameras have proven to be popular as they do not require any cables or access to a power source, offering location flexibility and remote access to footage from a smart device.”

With the rise in online shopping, consumers are also using surveillance products to facilitate contactless delivery. The Uniden App Cam Solo Pro provides visual verification of when items are at the door, with the added benefit of two-way talk to provide further instruction to couriers, trades, and other visitors.

Uniden has also seen an uptick in solar panel sales, which are becoming a must-have item when installing a security camera.

32

Appliance Retailer December 2020

RRP: $249.95

PROMOTION

Consumers who purchase any product in the Uniden App Cam Solo range receive seven days of free rolling cloud backup with the option of upgrading to a higher plan. The current App Cam Solo Plus range (Twin, Triple and Quad) come with a bonus solar panel valued at $79.95.

An above-the-line campaign will also launch across radio and social media.

“Solar panels are a great addition as they provide non-stop charge to security cameras during the day and ensures cameras don’t need to be taken down and recharged,” Hales said.

When asked about challenges facing the category, he said with the popularity of app-enabled smart home products, there is a need to educate budget conscious consumers so they understand any hidden costs that may come with a new purchase.

“Unlike many home security products which require payment of a monthly cloud plan, in addition to the hardware, the Uniden App Cam Solo range offers seven days free rolling cloud backup, with the option of upgrading to a higher plan with any product in the App Cam Solo range.

This ensures low cost of ownership with no hidden costs and on-demand scalability for consumers.”

The Uniden App Cam Solo 4G PT is a new addition to the range, ideal for rural homes, farms, construction sites, marinas, or holidays homes where the camera is unable to connect to the home Wi-Fi and instead uses cellular 4G connectivity. AR

SMART HOME FEATURE AR

“

measures to create a more holistic smart home ecosystem. In response, Ring has released the Indoor Cam.

With user experience at the forefront of product design at Ring, a two-step verification is mandatory, and the app will display all devices authorised to access the Ring account. This means users have total control over revoking permissions that they no longer want to keep

RING

“While users have the option of multiple Indoor Cams throughout their homes, the device manages to negotiate privacy and security.

Motion activated with a two-way communication feature, users on both ends of the device can feel completely comfortable with its presence,” Fletcher said.

”

“With user experience at the forefront of product design at Ring, a two-step verification is mandatory, and the app will display all devices authorised to access the Ring account. This means users have total control over revoking permissions that they no longer want to keep.”

Mark Fletcher Managing Director APAC

Ring offers a single app format for ease of use and peace of mind with the ability to connect the Indoor Cam with Amazon Alexa for a handsfree experience.

There has been an increased desire for both outdoor and indoor security options to satisfy the needs of the current market, according to Ring’s Mark Fletcher.

“Consumers want to make sure they have control over the home even when returning to work; checking that their new pet isn’t causing any damage, or the new home entertainment system is safe. Our needs have changed, and internal security is a way for people to feel more confident gradually spending more time away from the home,” he said.

The biggest trend is the rise of indoor home security technology as well as exterior security

Ring Indoor Cam

“Fear of missing footage is eliminated with the option of connecting to Ring Protect, where users can review, share and save videos or photos, even when the device is offline. We know how important accessibility is to our consumer, and it is these unique features which elevate our product.”

RRP: From $99

On a final note, Fletcher said home security was once expensive, time-consuming and a difficult investment, but Ring has helped make home security more accessible. “It is no longer a luxury; internal home security has morphed into the next phase of a smart home ecosphere.” AR

`Two-way

talk `Easy

installation `HD video and night vision `Motion-activated

notifications

www.applianceretailer.com.au

33

AR SMART HOME FEATURE

SWANN

Jeremy Stewart Vice President Global Marketing The uncertainty of the pandemic has shifted consumer attitudes towards family safety and driven a spike in home improvements and renovations, Swann’s Jeremy Stewart said.

“While burglaries have remained relatively low across Australia since the beginning of lockdown, home security sales continue to grow, and I attribute it to the ‘better safe than sorry’ approach because peace of mind is necessary for families to feel secure, especially during a time of unease.”

Personalisation and customisation based on user behaviour is becoming a strong trend with the increased number of features available on the latest home security devices.

“For example, Swann’s Wire-Free camera includes free facial recognition, allowing users to register the faces of the members of their family on their device. This allows users to know when people have arrived home safe.

Other features include device integration with other smart home devices, such as Alexa or Google, for handsfree communication with the smart camera.

“This broadens the scope of what traditional home security cameras have offered, from a 34

Appliance Retailer December 2020

Swann Wire-Free 1080p Security Camera

`Two-way

audio `IP65

rating built to withstand rain, snow and heat `Facial

recognition for up to 10 users with personalised push notifications `Protected

by two-factor authentication, 128-bit bank level encryption and username and password safeguards RRP: $249.95

one dimensional, set-and-forget device, to an interactive device, which connects users to other areas of the home and family members through their phones and smart speakers.”

However, there are still concerns around device security and the risk of hackers accessing personal information, which is preventing some consumers from investing in Wi-Fi-connected security cameras.

“Without a proper understanding of how to digitally secure a product, hackers, and malicious actors outside of the physical space may access eyes into a user’s private home without a user even knowing about it,” Stewart said.

“Users can protect themselves by doing simple things, like enabling two-factor authentication, making sure firmware is updated, and securing the Wi-Fi network with a strong password.”

As for new technology making its way into the category, the Swann Enforcer range in 4K was highlighted as ‘one to watch’ in 2021. The Enforcer cameras feature motion-activated policestyle, red and blue flashing lights and spotlights to deter intruders and Night2Day technology for full-spectrum colour at night. AR

SMART HOME FEATURE AR

LASER

D-LINK

Chris Lau Managing Director

Graeme Reardon Managing Director Australia & New Zealand

Despite the uncertainty of this year, Laser isn’t expecting a slowdown in demand for smart home products and is preparing for a busy Christmas and 2021, according to Chris Lau. “The market has expanded rapidly, and we are proud to have played an important role in this. The smart home as a concept is becoming more mainstream and the ability to step into the category for $10 with our smart light bulb and build an array of combinations for under $100 has been widely embraced. It has given retailers talking points and encouraged more consumers to try one product at a time and build from there.”

There have always been two major barriers for consumers – cost and education – with Laser tackling both aggressively over the last 12 months, Lau said.

“We have been able to bring smart lighting and core smart home products including smart WiFi plugs down to a more affordable price. For example, we have the price of a smart light bulb costing approximately the same as non-smart LED lighting. Similarly, we are educating retail floor staff and giving them talking points that resonate with consumers – the $100 smart home, for example.”

CONNECT SmartHome Wireless Water Controller

`Built-in

solar panel `Connects

to included Wi-Fi hub for stable connectivity `Retro

fits to existing watering networks to regulate waterflow `Automate

garden watering with schedules and/or weather patterns RRP: $179

Networking communications equipment have increased in popularity during the past six months; most notably, wireless mesh systems and the latest Wi-Fi 6 offerings.

“With consumers spending more time at home, they are upgrading their home network to support working from home, increased streaming requirements and additional time spent gaming,” Reardon said.

“Since then, most consumer electronics companies have been playing catch-up, and with various restrictions in various areas ongoing, it’s certainly been a balancing act to ensure that a stable supply of goods have been available to customers.”

“We hope that with our affordable range, consumers look to buy products from a wellknown Australian company, available in highly reputable retailers, instead of taking risks with overseas purchases, especially with security and privacy as important touchpoints for consumers.”

“Now that customers are more comfortable with smart lighting, security and power – we see an opportunity in slightly more technical and complicated smart products as consumers enjoy the benefits and look to what other aspects of their lives can be automated,” Lau said. AR

“As Australia moves towards a more ‘Covid normal’ stance, cameras have started to rebound, but simultaneously a variety of cheaper products and brands have come into the market, driving ASPs down,” he said.

The biggest impact on category performance is supply chain issues on the back of the initial lockdowns that forced factories to close and services to slow down.

However, a key issue is product perception with products on global e-commerce sites that either do not meet performance expectations or are noncompliant and unsafe.

There are new additions to the CONNECT SmartHome, including smart fairy lights and outdoor Neon RGB lighting that can be automated to work together and controlled via a smartphone, as well as the CONNECT SmartHome Wireless Water Controller that can regulate water flow in line with schedules or weather patterns.

During the pandemic, the smart home category has experienced mixed results, D-Link’s Graeme Reardon said, with slower demand for security cameras as people spent more time at home, but there was a dramatic increase in sales of smart speakers and networking products to support working from home.

D-Link DIR-X5460 EXO AX Smart AX5400 Wi-Fi 6 Router

As for technology to watch, Reardon said Wi-Fi 6 / AX technology has launched in the entry-level part of the market, delivering greater speed, coverage, and power efficiency, at more affordable price points. AR

`Voice

control `Increased

battery life of connected devices with Target Wake Time technology `Speeds

up to AX5400 (4,800 Mbps on the 5GHz and 600 Mbps on the 2.4GHz) `Dual-Band

Wi-Fi with up to six simultaneous streams for 4K streaming, VR gaming or video chat RRP: $499.95

www.applianceretailer.com.au

35

AR DIGITAL CAMERA FEATURE

Mirrorless, mirrorless is the call – making sales for us all

BY KYMBERLY MARTIN

V

olume sales of imaging devices continue to experience a decline in 2020 affected by vertical competition and the Covid-19 travel restrictions, according to Euromonitor data. Despite the lockdown, consumers are showing an increased interest in streaming and blogging for both business and personal use with compact cameras benefiting from this.

“Internet connectivity has been playing an important role in the camera industry,” Euromonitor research analyst Angeliki Sfikas said. “Demand to instantly upload photos and videos surged due to the increased social media user growth.” However, innovation in smart phone camera technology is toughening the environment for imaging devices, she said.

“This resulted in major advancements in digital camera technology with huge leaps in image resolution from shooting speed improvements to fast autofocus systems in order to remain competitive. It is visible that entry level cameras are competing with smartphone capabilities, however manufacturers are expanding their semi-professional and professional ranges in order to cater to that consumer base.”

In digital camcorders, manufacturers are focusing on versatility and durability to target adrenaline enthusiasts. When it comes to purchasing a camera,

36

Appliance Retailer December 2020

Australians seek devices that offer creative control, high image quality and the option to attach different lenses depending on their needs and budgets, Sfikas said.

The cameras market was heavily impacted by Covid and the drop in travel and tourism, according to GfK. For the 12 months ending September 2020, unit sales declined 25% and 18% in value. However, the market has bounced back with July, August and September representing three of the best five performing months of the year, the other two being January and February.

Mirrorless cameras are the best performing segment, down just 6% in value in the 12 months ending September 2020, accounting for 47% of value, up from 41% in the prior 12 months. Within mirrorless cameras, it is the full-frame segment that is seeing the least decline, down 4% in value.

Michaels Camera, Video and Digital managing director, Peter Michael told Appliance Retailer, there has been strong customer demand for mirrorless DSLR cameras. However, the post-Covid landscape in Melbourne still presented challenges for the CBD with a gradual return to its “bustling, busy self”, he said. “Melbourne is slowly recovering from its 100 days in lockdown.”

Michael said the pandemic generated strong online sales while “old-fashioned darkroom supplies boomed”. AR

DIGITAL CAMERA FEATURE AR

PANASONIC

James Choi Product Marketing Manager – Imaging “The factors that have been brought about by the pandemic such as travel restrictions and social distancing mean that customers are looking for imaging solutions that meet a new set of needs, including streaming and live broadcasting, and this trend will continue as long as people are communicating online rather than in person,” James Choi said.

According to Choi, there has been huge demand for cameras and camcorders to support the growth driven by the pandemic for streaming features, which has seen consumers and businesses alike require live and remote communication.

The rise in digital video creation – from YouTube vlogging and other social content, to enthusiast and professional moviemaking – has seen a corresponding need for products across a range of expertise levels, form factors and price points to support this.

“Panasonic has a strong reputation for providing a wide range of video-capable cameras from our V180 camcorder all the way up to our flagship LUMIX S1H full-frame cinema camera,” Choi said. “We continue to develop products and innovate in this space, as shown by the recent launches of the LUMIX

S5 camera and the LUMIX BGH1 box cinema camera, as well as the beta release of the LUMIX Tether for Webcam software which enables people to use LUMIX cameras as webcams for easy streaming and video calls.”

The LUMIX line-up includes the G100, which offers OZO Audio with the quality and convenience to support video capture for universal playback and sharing across social media platforms. It provides creative empowerment and improved production values for serious content creators who want to standout audio, while still working with minimal equipment.

The LUMIX S5, hybrid full-frame mirrorless camera packs the essential capabilities of Panasonic’s groundbreaking flagship S-Series cameras into a small, mobile and robust body.

“Enthusiasts who want to take their creativity to the next level can harness the incredible image quality of a powerful full-frame sensor,” Choi said.

The LUMIX S1H is a professional cinema camera for demanding filmmakers. This milestone S-Series camera sets new benchmarks in what cinematographers can achieve from a mirrorless system. It offers unlimited

Panasonic Lumix G100 Digital Single Lens Mirrorless Camera

`Designed

and developed for vloggers and online video content creators `Easy

connectivity via Bluetooth, Wi-Fi and HDMI `Smooth

4K video and V-Log L recording for precise colour grading RRP: $1,099 (body only)

recording in all modes, with new heat dispersion technology, while still maintaining the weather sealing and durability.

When it comes to new technology, the LUMIX G100 is the first interchangeable lens camera to offer OZO Audio, incorporating three microphones that allows the user to capture immersive sound. Whether behind the camera narrating, or in front of the lens speaking to camera, the OZO Audio system will track and capture sound, removing the need for an expensive, bulky external microphone. AR www.applianceretailer.com.au

37

AR DIGITAL CAMERA FEATURE

SONY

Jun Yoon Head of Digital Imaging As imaging is a passion category, Sony is continuing to see increasing interest from enthusiasts keen to invest in their cameras and lenses, Jun Yoon said. “Another exciting element is all the new product and technology that is being released this year, especially within the mirrorless segment.”

“Another important point is that content creators are not just professionals, we can see that there is exponential growth in people posting and sharing their video content to friends, family and beyond. We expect this vlogging market to continue to grow sharply in 2021 too,” Yoon said.

Sony recently launched the Alpha 7C and the highly anticipated Alpha 7S III cameras.

“This innovation is a critical and positive sign for the category, and we are confident the industry has a bright outlook for 2021,” he told Appliance Retailer.

The most obvious challenge this year has been the impact of Covid-19 on people’s ability to shoot content freely. The impact on travel for instance has affected the community as this is normally a driver or opportunity for content creation. “However, with restrictions continuing to ease, we are already seeing the community being more active again as photography and/or videography is their passion and we expect this to continue to improve.”

One of strongest trends in recent times has been the growth of video. “As customers, we are demanding more video. We consume it almost every waking minute of every day in social media, news, digital advertising, content streaming and so on. This demand and thirst for video has driven content creators to generate more content, and also improve their content quality, so it can be noticed and stand out from the crowd.

38

Appliance Retailer December 2020

For Yoon, the most exciting new technology trend to hit the ILC industry this year has been the introduction of cinema or professional features into consumer ILC bodies, such as 4K 120P video capture. AR

Sony Alpha 7S III Interchangeable Lens Camera

`4K 120P video capture/10-bit 4:2:2 video capture `Expanded

ISO range of 409,600 for low light capture `15 stops of dynamic range in stills and video/Vari-angle articulated side-flip LCD RRP: $5,749

PROMOTION

A cashback of up to $300 on selected Sony lenses until December 31, 2020.

DIGITAL CAMERA FEATURE AR

CANON

adopting mirrorless cameras at a fast rate so R&D is being invested to revolutionise speed, image quality, image stabilisation, and workflows across still, video and hybrid camera categories.

Brendan Maher Senior Manager – Consumer Product Marketing The impact of Covid-19 has seen the local camera market rapidly contract, with long-term forecasts seeing an overall slowing of the market, especially in categories such as Digital-SLR and compact cameras, according to Brendan Maher.

At entry-level, mirrorless cameras like the Canon EOS M50 offers consumers considerable benefits when it comes to the size and weight compared to traditional DSLRs. “At the top end, hybrid mirrorless cameras like the EOS R5 are fast becoming the must have tools among pros, especially in commercial and wedding spaces where clients want both video and still content.

The mirrorless trend is not only sweeping across the consumer camera category, it has also made its way into cinema camera domain.” Maher said.

But despite these universal challenges, Canon Australia remains optimistic about the future due to the level of innovation in the category this year, Maher said. “In 2020, Canon released the best 1-Series, 5-Series and Cinema EOS cameras we’ve ever produced, setting new benchmarks for camera features such as image stabilisation, subject tracking and 4K/8K movies.

“Additionally, in response to the mass migration to remote working, Canon was the first to go to market with free, innovative webcam software, EOS Webcam Utility, for Window and Mac users.

“We saw a need for high-quality livestreaming, web conferencing, virtual working requirements, and personal video calls to keep families connected and the role our products could play in adding value to people’s lives so we shifted to accommodate this demand. This is a space where we will continue to innovate for the benefit of consumers.”

He said mirrorless imaging technology is driving significant innovation in the category – not just for Canon but across the board. Consumers at all skill levels, from beginners to professionals are

Canon EOS R5 Mirrorless Camera

`First

full frame mirrorless to record 8K RAW up to 29.97fps internally and 4K to 120P `Delivers

45 megapixel stills at up to 20fps `5-axis

In-Body Image Stabiliser for shooting handheld at slow shutter speeds or filming without a tripod RRP: $6,573

2020 has presented many challenges with none greater than the impact of Covid-19. Prior to Covid-19, travel was the main purchase trigger for Australians looking to buy or upgrade their camera, followed by moments shared with family.

Photography became a creative pursuit that many turned to in lockdown and camera and lens sales continued. Hobbyists picked up their camera and explored their limited surroundings to find stimulation and creativity in styles they perhaps hadn’t delved into before such as backyard macro photography or astronomy photography.

As for new technology, inroads into hybrid mirrorless shooting really defined 2020, Maher said. “Our flagship interchangeable mirrorless cameras led the way in 2020 by enabling a range of first-to-market innovations in the consumer imaging category.” AR

www.applianceretailer.com.au

39

AR DIGITAL CAMERA FEATURE

CAMERA HOUSE – KIERAN GALLAGHER

D

espite Covid-19, it has been business as usual for the Camera House group. “We are less Melbourne dependent than some of our competitors as we only have two stores in the catchment area,” national marketing manager, Kieran Gallagher told Appliance Retailer, with most of its stores located in suburban or regional centres.

“The big sellers for us have been top end DLSRs and mirrorless cameras and lenses, drones and a lot of video streaming product. Majors like Panasonic, Sony and Nikon revealed new gear in Q3 and these are also moving well, he said.

Demand for 4K video and even the emerging 8K video functionality is particularly strong in the camera technology space.

“The only products to have taken a hit are those associated with travel, such as compact cameras.”

According to Gallagher, it has been something of a revelation during the pandemic as to how important photography has been when it comes to families and friends who are apart and sharing photos. “Photography has become more than a hobby and since Covid-19

40

Appliance Retailer December 2020

a communication vehicle for people to stay connected.”

He believes prospects for Christmas could be affected with stock availability a possible issue as a lot of vendors expected Covid to have more of an impact “so it could be challenging from this perspective”.

“Pre-Christmas sales were digitally led with Black Friday and Cyber Monday as consumers got in early but there won’t be the spike in travel products that you would normally expect to see in a non-Covid year”, he said.

Camera House’s Christmas consumer campaigns include a printed catalogue supported by digital activity.

Gallagher said challenges post lockdown remain.

“We are still Covid-aware and mindful of the impact it can have on local business. For us it is a more personal than corporate reliance when it comes to being Covid-safe.”

Online sales continue to surge. Camera House recently took an omni-channel approach offering customers fulfillment options for online orders directly from their favourite stores that adds a personal connection to the sale as the customer receives contact from someone at the store.

“Sales have been booming for the past two years and Covid aside, we were aiming for a significant online target and have maintained the momentum,” Gallagher said. AR

WHAT'S HOT AR

Smarter, drier, greener, and cleaner

Smeg continues to cement its position at the forefront of wash innovation with Diamond series dishwashers, featuring world-first planetary wash system. The impressive system includes an efficient single wash arm rotating around two axes, significantly increasing wash pattern density and cleanliness. It is also crafted with a series of angled jets for enhanced intensity, allowing water to reach between every piece in the load for impeccable results, up to 60% more efficient than its predecessor. Smeg’s collection of Diamond series dishwashers anticipate the needs of new kitchen design through innovative aesthetic and technologic solutions. All models also feature flexi duo cutlery tray, LED interior lights and Smartdry (Enersave), which automatically opens the door at the end of the cycle to allow the residual heat to efficiently dry the load. Consumers can select between fully integrated, semi integrated, underbench and freestanding models to make their kitchen dreams come true.

RRP: From $1,990

Panasonic provides superior performance and functionality

Panasonic’s Premium Reverse Cycle R32 Wall Split Systems (Z Series) offer superior performance and functionality, while providing comfort and cleanliness for Australian homes. Boasting a 24-hour purification system, the range features Panasonic’s revolutionary nanoe-X technology which neutralises harmful indoor pollutants such as common airborne bacteria, viruses, mould and allergens. The technology creates a fresher and healthier living environment by using water molecules filled with OH radicals to neutralise microorganisms, reduce frequently encountered odours and tackle harmful substances. The Z Series integrates smart home features such as Wi-Fi and voice control for added convenience and offers a range of models to ensure consumers find the best solution for their heating or cooling needs.

RRP: From $1,299

Game-changing increase to Maytag Commercial washer and dryer warranty

The American built Maytag Commercial washers and dryers are known for their durability and reliability but a new longer commercial warranty backs Maytag’s claims to be built tougher than the rest. The new warranty covers all parts for five years as well as the washer drive parts for seven years on the MLE/MLG22 Stack Washer/Dryer units. Maytag Commercial offers a new advanced design on the MLE22PN including the DuraCore Drive System, designed and tested to run 15,000 cycles. A watertight, flexible triple-lip seal with a garter spring helps keep moisture away from the shaft to protect the premium bearings, while the durable shaft sleeve is designed to reduce shaft wear. These components, along with a die-cast trunnion, result in more cycles over the life of the washer.

www.applianceretailer.com.au

41

AR WHAT'S HOT

Personalise, customise and organise with Cricut Joy smart cutting machine

The Cricut Joy is the first-ever compact smart cutting machine that allows an easier, more convenient way to personalise, customise and organise everyday items.

Catering to a growing creative consumer market, Cricut designed a simple and approachable smart cutting machine to encourage the mindset, “I can make it myself.”

Cricut machines function like a printer but rather than depositing ink, the machine can precisely cut or draw on a range of materials, from iron-on and vinyl to paper and cardstock. As the smallest smart cutting machine to hit the market, you can easily personalise everyday items like apparel, home décor, technology items, and gifts. Or, make custom stickers, decals, labels, and more in as little as 15 minutes.

RRP: $349

Morphy Richards expands Mico microwave cooking range Following the success of the original Mico microwave cookware collection, Morphy Richards has designed an extension to the range to revolutionise the way we use our microwaves. Introducing the new Multi-Pot Cooker and newand-improved Toastie maker. Using Advanced Heatwave technology to mimic conventional cooking, producing tasty, well-cooked quality food quickly with no pre-heating required. With more versatility, the Mico range is suitable for a wide variety of food. The new cookware includes silicone lids and grips which fasten together during use and offer a soft-touch handle. The range is dishwasher safe for easy and fast cleaning. The new Mico Multi-Pot offers two interchangeable pots for multi-use and maximum versatility. Prepare and cook a multitude of meals from potatoes to eggs, burgers, and vegetables in a fraction of the time.

The improved Mico Toastie includes non-stick griddle plates for increased adaptability while toasting sandwiches as well as bagels, croissants and more.

RRP: From $49.95

Roidmi X20 Cordless Vacuum Cleaner

The Roidmi X20 Cordless Vacuum Cleaner transcends the barriers of vacuuming by adding a detachable mop and powerful motor for up to 60 minutes of cleaning. The new generation Engine-X Digital brushless motor generates 120,000 rpm, combined with an innovative air-X air-dust separation system, steadily outputs 145AW suction power.

The main floor brush attachment is equipped with an automatic light-sensitive LED bar that automatically turns on in low light to illuminate any dark corners and hidden dust.

The X20 can easily turn into a handheld vacuum cleaner, weighing only 1.5 kg. The mattress and brush attachments are ideal for cleaning more specific areas, such as the car, sofa and bedding. Connect the X20 to a mobile device via the Roidmi app and monitor battery power, cleaning time, dust cup capacity, filter changes and other key information.

RRP: $999 42

Appliance Retailer December 2020

COMPANY INDEX AR COMPANY

PAGE #

READERSHIP GROUPS

Arlo................................................................................................................31 Audiofly...........................................................................................................9 Big W...............................................................................................................7 Bunnings.......................................................................................................12 Breville............................................................................................................9 Camera House...............................................................................................40 Canon............................................................................................................39 Cricut.............................................................................................................42 D-Link............................................................................................................35 David Jones.....................................................................................................7 De’Longhi..................................................................................................6, 24 Dependable Laundry.....................................................................................41 E&S................................................................................................................29 Electrolux...................................................................................................6, 11 Eurolinx...........................................................................................................7 Euromonitor.............................................................................................22, 36 Fisher & Paykel...............................................................................................28 GfK...........................................................................................................30, 36 Gimmie..........................................................................................................12 Glen Dimplex.................................................................................................42 Hart & Co............................................................................................18, 19, 20 Laser........................................................................................................10, 35 LG...................................................................................................................27 Magimix..........................................................................................................8 Michael’s Cameras.........................................................................................36 Miele.............................................................................................................27 Narta..........................................................................................................6, 13 Nespresso......................................................................................................10 Omdia............................................................................................................30 Panasonic.....................................................................................13, 24, 37, 41 Ring...............................................................................................................33 Shriro.............................................................................................................28 Smeg.......................................................................................................26, 41 Sony...............................................................................................................38 Sub-Zero Wolf..........................................................................................14, 15 Swann............................................................................................................34 Telsyte............................................................................................................30 Uniden...........................................................................................................32 Videopro..................................................................................................16, 17 Vornado.........................................................................................................42 Whirlpool.....................................................................................21, 22, 23, 25 Winning Group................................................................................................8

DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials.

The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information.

All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright © 2020 - The Intermedia Group Pty Ltd.

www.applianceretailer.com.au

43

Model shown: WHE6874BA