Appliance Retailer August 2017

APPLIANCE

NOW IN ITS 21ST YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// AUGUST 2017

Built-In SLEEK AESTHETICS WITH PREMIUM FEATURES

+

FREESTANDING

DUAL FUEL DOMINATES THIS SPACE

RANGEHOODS CONSUMERS WANT IT CONCEALED

AR EDITORIAL

When does a customer become a client?

Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852

E

very now and then, you come across something that is so simple that you wonder how you didn’t come across it earlier. I was sitting in the middle of the Atlantic Ocean on the Queen Mary 2 when Perth-based business coach Leigh Farnell was working through his Es for Excellence for a group of Australian retailers from an adjacent industry very similar to the appliance game.

Farnell clicked the slide for ‘Endless Business’ and he brought up the concept of the ‘Lifetime Value of a Customer’.

The simple equation to calculate the Lifetime Value of a Customer measures the average dollar sale of that customer multiplied over a fi xed period of time – weekly, monthly, annually or longer.

If a loyal customer visited your store for Mother’s Day, Father’s Day and Christmas every year as well as a couple of replacement products in between they could be worth anywhere from $500 to $5,000 a year and one day could be worth from $15,000 to $50,000 for a full home renovation or re-build.

I can hear the groans of disenfranchised franchisees who claim that these big pay days are ‘once in a lifetime purchases’ or that they take forever to close. And that is completely right – but where is this customer going to spend this money to increase the value and enjoyment of their home?

The answer is they will spend the money at their preferred appliance store – probably the place where they know the owner’s name and possibly the name of a couple of sales staff because they have been ‘buying there

Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

Average Net Distribution per Issue: 5,524 AMAA/CAB Yearly Audit Period ending 31st March 2017.

for years’ and possibly their family and friends have also bought from there.

But while you’re waiting for this five-figure cash splash, why not earn the exact equivalent with incremental sales over the next 10 years from that same customer, and better still from their family and friends.

The next customer that walks in the doors of your store could be worth tens of thousands of dollars either in one sale or hundreds of thousands of dollars from multiple sales and by not providing them with great service you are practically inviting them to spend the money over their lifetime at one of the three physical stores they generally have on their radars.

Another way of looking it is this – anyone can be a customer of your store, but they only become a client when you have sold them for a second time.

What precisely you have delivered that has resulted in the return purchase is the essence of what will build return purchasing behavior and loyalty.

It is also worth asking yourself what is the lifetime value of the staff that are working within your business and whether they are aligned to delivering long term loyalty from your customers.

In the age of Amazon-mania, retail is still detail and the small things still matter. It is time to get back to basics and deliver great service and be the best retailers you can be. Your clients and your customers will appreciate it.

Editorial Director James Wells

MEET THE APPLIANCE RETAILER TEAM

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Appliance Retailer August 2017

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53 22

23 APPLIANCE

NOW IN ITS 21ST YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// AUGUST 2017

Built-In SLEEK AESTHETICS WITH PREMIUM FEATURES

41 +

FREESTANDING

DUAL FUEL DOMINATES THIS SPACE

RANGEHOODS CONSUMERS WANT IT CONCEALED

[ON THE COVER]

THE WAIT IS OVER: PANASONIC OLED 4K ULTRA HD TVS NOW IN STORES Panasonic is launching its Master OLED EZ1000 series that provides users with extraordinary picture quality thanks to professionalgrade processing technologies and Absolute Black filter, in addition to an epic sound blade, tuned by Technics. This launch marks the introduction of Panasonic’s first OLED TV range in Australia with the 65-inch EZ1000 series now available and a 77-inch model to arrive in November.

VOLUME 23 / ISSUE #6

IN THIS ISSUE

04 06

Editorial

From customer to client

News

Harvey Norman head office restructure; Dick Smith class action in court; The Good Guys reshuffles senior management

20

Appliance Retailer Gets Social

Jura unveils Z8 coffee machine; Samsung combines TV and art; Sony invests in HDR TV; LG steps up convenience in the laundry

22

Five Mins With

Barkes Electrical owner and Breville’s head of marketing share their outlook on the industry, advice for others and how they remain competitive

23

Built-In Appliances Feature

Premium finishes and features remain high priority

41

Freestanding Appliances Feature

Sales are tipped for a revival as the market stabilises

53

Rangehoods Feature

An essential ingredient to the kitchen

64

What’s Hot

The latest appliances and technology to hit retail stores around the country

66

Retail Rules

Buying online versus buying in-store: Does one size fit all? www.applianceretailer.com.au

5

AR NEWS

Harvey Norman confirms head office restructure Harvey Norman has announced a reshuffle within its head office and proprietor teams with current General Manager – AV, Rob Nelson, confirmed as the new proprietor of the Castle Hill store in Sydney.

In an exclusive interview with Appliance Retailer, Harvey Norman executive director, David Ackery, confirmed that Nelson would be moving to the Castle Hill store on 1 August 2017, which was triggered by a re-shuffle elsewhere in the business.

“Our Cairns franchisee, Roger Flegg has decided to retire,” Ackery told Appliance Retailer.

“Our current proprietor at Castle Hill, Brian Nicholson, who came to Australia after being a manager in our Irish business always had a dream to live in North Queensland, and with Roger retiring, Brian applied and was successful to take over his store.

“This left a vacancy at Castle Hill in Sydney and Rob Nelson has been speaking to me for some time now about an opportunity if the right franchise became available. He too put his hand up and will be the new proprietor at the Castle Hill store.

“We received a number of applications for Rob’s job and we have announced that Ajay Calpakam will

L to R: Harvey Norman CEO, Katie Page, Harvey Norman executive director, David Ackery and newly appointed Harvey Norman Castle Hill proprietor, Rob Nelson.

take over this role. Ajay has been a Harvey Norman proprietor for almost 20 years, commencing in November 1997 after two and a half years as a store manager from 1995 to 1997.

“We interviewed internally and externally for the position and we know that Ajay will be very good in the role. He is a long term Harvey Norman employee and understands the industry and the challenges that are

ACCC takes action against Thermomix The Australian Competition and Consumer Commission (ACCC) has instituted proceedings in the Federal Court against Thermomix Australia, alleging it contravened several provisions of the Australian Consumer Law (ACL) in relation to its appliances.

The ACCC is seeking declarations, pecuniary penalties, injunctions, corrective publication orders, compliance program orders and costs.

The first case management conference was held on July 21, 2017 before Justice Murphy in Melbourne.

The ACCC alleges that Thermomix misled customers about their consumer guarantee rights, failed to comply with mandatory reporting requirements for injuries arising from the use of the appliances, made false representations 6

Appliance Retailer August 2017

BY JAMES WELLS

currently facing the business as well as into the future. Over the last 20 years he has shown that he is a very smart businessman,” Ackery said.

Appliance Retailer understands that Calpakam has most recently been a proprietor at the Mount Barker store in South Australia, and prior to this was at the Oxley store in Brisbane and has also been a proprietor at the Harvey Norman store at Frankston.

BY KYMBERLY MARTIN

and engaged in misleading conduct regarding the safety of the TM31 model, and made false and misleading statements about its 2014 recall.

Also, that Thermomix represented to some consumers that the ACL remedies to which they were entitled

could only be obtained by signing agreements with non-disclosure terms and other terms that prevented them from making disparaging comments about Thermomix.

The ACCC also alleges that it represented to other consumers that it would not provide refunds or replacements as a remedy at any time.

As well, the ACCC alleges that it failed to notify the Commonwealth Minister within two days of becoming aware that a person had suffered a serious injury associated with the use, or foreseeable misuse, of a Thermomix appliance. This allegedly occurred in 14 instances because Thermomix failed to give notice of these serious injury incidents within the mandatory two-day notification period.

Dick Smith class action in court On behalf of Dick Smith shareholders, Bannister Law has commenced the legal process to a file a class action against the retailer in the Supreme Court of NSW. Bannister Law’s class action will be underwritten by Vannin Capital, an international litigation funder with dispute funding capital up to US$500 million (A$658 million).

The claim filed alleges that Dick Smith contravened various provisions of the Corporations Act, including it continuous disclosure obligations. In essence, it is alleged that during 2015, Dick Smith made decisions about what stock to purchase based primarily on the rebates that could be obtained from suppliers rather than focusing on buying stock that customers actually wanted to buy.

This led to an increase in bad stock which could not be sold and an increase in debt. In November 2015, the retailer was forced to make an impairment of $60 million of the bad stock.

The shareholders allege that Dick Smith was aware of the problem of the accumulation of the bad stock

BY EMILY BENCIC

IN BRIEF

BY EMILY BENCIC

BING LEE STREAMLINES ITS OPERATIONS

earlier in 2015 and that, in breach of its continuous disclosure obligations, it failed to advise the market of this fact.

It is also alleged that the retailer accounted for the rebates it received in a way that was not in accordance with the Australian Accounting Standards, the effect was artificially to inflate profits reported in its consolidated financial statements published in 2015, in contravention of the Corporations Act. Shareholders claim that during 2015 the share price was inflated as a result of the contraventions of the Act and they have suffered loss and damage as a result.

Miele transitions to new field sales strategy In an exclusive interview with Appliance Retailer, Miele Australia head of field sales, Peter Clare said the change in field sales strategy was identified during the course of 2016, based on the company’s motto of Immer Besser or Forever Better.

“Towards the end of 2016, in the spirit of Immer Besser, Miele began a review of our field sales strategy.

Working directly with key MCA partners, this process identified a number of opportunities to improve Peter Clare. the way we engage with our MCA partners in the field,” Clare said.

“In March, this year we implemented the first step in realising the opportunities of this review. Our existing field structure, consisting of Account Managers and Product Specialists evolved, with both roles transitioning to Miele Account

NEWS

BY JAMES WELLS

Specialists. Combining the attributes of our Account Managers and Product Specialists allows us to realise a number of opportunities. Critically, it significantly increases the frequency of time our field team can spend with our MCA partners, and grows our reach, particularly in regional areas.

In just a couple of months, we have had extremely positive feedback and we look forward to relationships continuing to grow.

“With new additions to our team in NSW and SA, and the alignment of our field team across the country, our focus now moves to providing the right structure and resource for more effective, outcome-focused conversations with our partners. Providing category insight, developing specific account plans and targeting training where it is required, Miele is well positioned to be the business partner of choice,” he said

NetSuite solution provider, Klugo Group has signed an exclusive implementation contract with Bing Lee to help accelerate growth.

Bing Lee head of e-commerce, Nigel Price said, “Klugo were able to demonstrate their level of industry knowledge and assist us in formalising a systems modernisation strategy of which the customer experience is central.”

Klugo Group CEO, Annaliese Kloe commented, “We are thrilled at the prospect of building a long-term partnership with Bing Lee. We fully support its broader modernisation project; this exciting partnership is ultimately about delivering a platform to assist in moving forward.”

PARLIAMENT PASSES GST LEGISLATION

The one-year delay to the application of GST for online overseas purchases under $1,000 has had a mixed response from industry associations. While generally happy with the long awaited legislation there was disappointment about the 12-month delay before overseas retailers can start collecting the tax. It is not ideal for struggling Australian retailers, but does allow the government more time to iron out the practical challenges involved in its implementation, National Retail Association (NRA), chief executive, Dominique Lamb said.

“A 2017 implementation date would have gone a long way to helping Australian retailers level the playing field with their overseas counterparts,” she said.

ZIP ACQUIRED BY USA WATER BUSINESS

Zip Industries, the leading supplier of instant drinking water appliances, has been 100% acquired by Culligan International for an undisclosed sum. The deal is expected to be completed in August 2017. Zip CEO, John Doumani said, “We are very excited at the prospect of accelerating the global expansion of Zip HydroTap by being part of Culligan, an iconic quality water business with a strong presence across North America, Latin America, Europe, Middle East and Asia. Zip appliances will continue to be manufactured from our headquarters in Sydney’s Condell Park.”

www.applianceretailer.com.au

7

AR PROFILE

The Oracle

BY JAMES WELLS

Breville CEO, Jim Clayton with The Oracle espresso machine.

I

n one of his first interviews since becoming Breville CEO in 2015, Jim Clayton, describes some of the key changes he has brought to the organisation.

Clayton joined Breville following roles with private equity companies and consultancies, most recently with Korean technology company, LG Electronics. So it was with a certain level of trepidation that he took on the role with the Australian-based publicallylisted appliance manufacturer.

“I have been surprised to the upside.

This company has a very strong and passionate team of people, which is generally not true – most people see their company as the place where they

8

Appliance Retailer August 2017

just go to work. But this company has a real culture associated with it. The people are so passionate about what they do, which is really refreshing.

“I use the word ‘surprised’ partly because of my private equity background. When we came in and took over a company, the team was in pretty bad shape by definition – the two years before you got there were generally tough years all by themselves and then the reaction from staff is… ‘oh great news – the private equity guys are here and the blood is going to flow, so it is not going to get any better any time soon’.

“Breville has not been about coming in and fixing something that was broken. This is about taking

something that is already working and then figuring out how best to accelerate, which is much more exciting.

“Instead of being downtrodden and frustrated, the team was ready to run.

They were ready for somebody to just say ‘let’s go,’ which had me spending more time facilitating than directing.”

THE GO-TO-MARKET STRATEGY

One of the key components that Clayton has introduced to the company is a goto-market strategy.

When Clayton arrived, he quickly observed a missing piece in the ability to service retailers.

“Previously the go-to-market function at Breville started its job

Breville The Smoking Gun.

sometime after the product was on shelf. Breville is now behaving like other global product-led and innovation-led companies that begin the marketing function about a year before it hits the shelf, because it has to.

“We saw that with the Smoking Gun – before the product hit the market there was a 10 second video, a 30 second video, a 3 minute video, and recipes.

This drove conversations at a regional level and amongst our retail partners that we had not experienced under the old model. So, we were caught by surprise with the reaction from our retailers in every market, which in some ways was a first world problem, but it still left our ops team chasing demand.

“The Smoking Gun is an interesting test case of our new go-to-market because we already had an older version in market, which used our previous approach to market. The delta in retailer and end consumer support and reaction suggests that we are on the right track.

“The same thing occurred with the Creatista, which is a great product alongside 50 others from the Breville stable. But what made its sell-through distinctive was what we did from the beginning to help customers understand why it was a different Nespresso product and why we thought it would improve their experience.

“Under the old Breville, we would release a product by simply putting it on the shelf. It would do its thing and some months down the track, depending on performance, we would incrementally develop market support,

such as in-store point of sale and videos to promote the product.

“What I have been telling our retailer partners is that we are going to be very different from the Breville of the past as we transition from a culture of release to launch. In the new model, all market support will be ready to go at launch.

“To be fair, we still have our training wheels on, but retailers will start to see us move at an accelerated pace and that is because we are now lining all of the pieces up in a straight line. This isn’t innovative – this is just the ante to play in this vertical. But it also means it changes how we partner with our retailers: how we line up with them, how we plan with them, and how we invest in them.” AR

Breville Nespresso Creatista coffee machines.

Solving the digital puzzle The next major platform Clayton is building within the Breville business involves investing in the various pieces of the digital content and story-telling elements that retailers now require within the rapid transformation to e-commerce particularly with the arrival of Amazon.

“We are partnering with our retailers to make them more successful,” Clayton said.

“It is not about Breville having a better website; it is about our retail partners having a better digital experience. This is a different type of relationship we are cultivating.

Previously, we would just make a new product, take it to market, and put it on the shelf. Now, we are aligning the entire go-to-market, both physically and digitally, to help our retail partners drive sell-out.

“In some markets like the UK, where 60% of small domestic appliances sell through digital channels, how things move through the digital

channel are not a nice to have thing – it is the ante to play.”

“In Australia, as the consumer makes the digital transition, the challenge is going to hit at the retailer. So for us, it is important to show up and help articulate our story, as well as provide our partners with sufficient lead time to execute optimally. In effect, this is changing the relationship between the supplier and the retailer. Breville is not just another arm’s length supplier – we want to create a sustainable relationship where we are supporting our retailers with their sell-out at every level. This is the biggest transition we are driving with our partners.

“If we execute well, we may ultimately see improvements in ranging. When our partner has an empty slot, they will know that Breville will be fully aligned with its go-to-market support to help drive the sell-out. And, as always, they will know the product is of the highest quality.”

Breville The Oracle Touch BES990BSS. www.applianceretailer.com.au

9

AR NEWS

The Good Guys makes changes to senior executive team

BY EMILY BENCIC

A statement from The Good Guys provided to Appliance Retailer said, “As a result of these changes, Wayne The Good Guys has announced a Jennings (pictured below) and Denis review of the functions and structure Harvey have both left The Good of its merchandise buying team to Guys. Wayne and Denis were both ensure greater agility and accountability instrumental members of The Good across the team moving forward.

Guys team for many years and we thank This has subsequently resulted in the them for the significant contribution redundancy of two senior roles, group they have made to the business. general manager and business manager “Biag Capasso, previously general (household appliances), and the manager (CE/TZ), has been appointed creation of a new role, general manager to the role of general manager (home (household appliances). appliances), and Greg Wilson, previously buyer for televisions and accessories, has been appointed to the role of general manager (CE/TZ).

“As a sales focused retailer, it’s essential we are agile and relevant to our customers in this highly competitive The Good Guys group general manager, environment, in order to Wayne Jennings was made redundant. deliver to our strategy.”

Shriro CEO to retire

BY EMILY BENCIC

Shriro CEO, Mike Westrup will retire at the end of the 2017 calendar year after 23 years in the role. He has offered to consult to the board for a period following his retirement. Casio general manager, Tim Hargreaves will succeed Westrup.

A company statement said, “Mike will be leaving Shriro in solid financial condition, with a strong balance sheet and an innovative product suite. Mike has fulfilled the CEO role for 23 years and has established a successful culture at Shriro with management committed to continuing this pursuit of shareholder value and growth. The board would like to thank Mike for his commitment and hard work over the years and to wish him well in his retirement.”

Tim Hargreaves has managed the Shriro Casio Australia business unit for a number of years. He joined Shriro 10

Appliance Retailer August 2017

in 1990 as a product manager within Casio Australia, although he left briefly, between 1998 and 2001, to broaden his experience. Upon re-joining Shriro in 2001, Hargreaves was appointed general manager of the Casio business unit.

Commenting on his retirement, Westrup said, “Although I enjoy being CEO, particularly CEO of a listed company, I am now 63 years of age, and have decided it is a good time to retire so that a younger person can lead the business to the next level.

Tim and I have worked togetwher for 27 years and he Shriro CEO, has been involved Mike Westrup. in a number of key negotiations that have resulted in the company’s growth.

Tim is the ideal person to replace me and will be a great leader to drive Shriro’s future success.”

ON THE

MOVE

BY EMILY BENCIC

SCHWEIGEN

Schweigen has welcomed two new team members to its marketing team – Patricia Russo (pictured left) as marketing manager and Jess Olorenshaw (pictured right) as digital marketing manager. An accomplished marketing and communications professional with more than two decades of experience, Russo will be responsible for the strategic direction, brand development and end-toend delivery of marketing and communication campaigns. With more than a decade of international design experience, Olorenshaw is charged with managing and implementing the brand’s digital marketing campaigns and overseeing SEO and email marketing design as well as managing the company’s website.

V-ZUG

V-Zug head of international markets, Ralph Kobsik, who is currently acting head of sales and marketing for the Australian subsidiary, following the departure of Mark Tragear in late April, confirmed an internal restructure.

“V-Zug has appointed Narelle Mottau as new head of finance and administration. She brings over 15 years of experience in senior finance roles with ASX listed companies and dynamic SMEs, Narelle also has a strong technical and commercial background.

“We have also announced additional responsibilities for Jackie Wells-Jansz (key account manager Vic/Tas) and John Creecy (key account manager in QLD, NSW, WA) as key-account experts to further drive the V-Zug business in the market. They will manage the E&S Trading and Winning Appliances accounts along with key independent partners.”

Why make coffee when you can create art?

DUAL OFFER

$60

COFFEE CREDIT

OFF YOUR NEXT NESPRESSO COFFEE ORDER

AND

$40 CASH BACK ON THE PURCHASE OF ANY NESPRESSO MACHINE*

To celebrate Father’s Day, Nespresso is offering customers a Dual Offer of both coffee credit and cash back via online redemption, across the range of Nespresso coffee machines.

The promotion will run between 1 August and 17 September 2017 (inclusive) and will be supported by a media campaign as well as Point of Sale material, to help promote the campaign in store.

For more information, please contact your local Nespresso Sales Promoter.

*When purchased from a participating retailer between 1/8/2017 at 12.01am AEST and 17/9/2017 at 11:59pm AEST. Cannot be used in conjunction with any other Nespresso promotion, offer or discount. See full terms of offer at www.nespressopromotion.com.au. Claimant eligible to receive $60 off their next coffee capsule purchase from Nespresso AND $40 cash-back when they purchase any Nespresso machine and submit a valid claim at www.nespressopromotion.com.au. Claim close date 15/10/2017. Claimant required to be or become a Nespresso Club Member.

Credit to be used in full single transaction by 12/11/2017. 1 claim permitted per customer.

AR NEWS

An artist’s impression of the proposed Electrolux Casula facility.

Electrolux to relocate contact centre, NSW operations and sales Electrolux Home Products (EHP) Australia and New Zealand will relocate its contact centre and NSW operations and sales division to a new purpose-built facility in Casula in Sydney's south-west in the second half of 2018. The 22,865 square metres of warehouse and office space in the Casula Homemaker Complex will be leased from AMP Capital for 10 years.

EHP managing director, Mike Putt said

the move was strategic and necessary and gave the company an opportunity to design a showcase facility to accommodate future needs.

“It is a superb location in Sydney’s expanding south-western suburbs and the growth businesses that we have bought in recent years require more warehousing and administrative space. At the same time, we have set ourselves targets to deliver a remarkable

Sampford IXL refreshes corporate identity

Sampford IXL CEO, Chris Dickins

12

Appliance Retailer August 2017

BY EMILY BENCIC

consumer experience in everything we do and we wanted premises that both allow us to do that and befit Electrolux’s position as Australia’s leading major appliances company,” he said.

EHP has occupied its current facility in neighbouring suburb, Moorebank since January 2007 and the forthcoming move follows the recently-completed Electrolux Experience Centre (EEC) in the Mascot head office.

BY EMILY BENCIC

Sampford IXL has changed its name to IXL Home to better reflect its current and future product offering to consumers, which will be accompanied by an updated corporate identity and website.

Sampford IXL CEO, Chris Dickins said, “IXL Home represents the next phase of the company’s growth into new categories and technology, new distributed brands and a strong focus on offering solutions to consumer needs, within the wider home environment.

“We are excited about this alignment of the company’s name to our core activities, as we offer increased technology and connected home

features, delivering real value to our end customers, both inside and outside the home.”

From its beginnings in 1858 manufacturing stoves, through to the introduction of the IXL Tastic and more recently the IXL Fresco, the company offers product under the IXL and Cannon brands still manufactured in Geelong, and its relationships with global brands, iRobot and Laurastar.

AR NEWS

Harvey Norman Commercial Victoria

CELEBRATES 10 YEARS

BY EMILY BENCIC

Harvey Norman Commercial Victoria director, Glenda Bailey with Harvey Norman executive director, David Ackery.

T

o celebrate its 10 year business anniversary, Harvey Norman Commercial Victoria was host to a group of over 300 of its customers, including appliance and plumbing suppliers, at a lavish cocktail event at Melbourne’s Flemington racecourse. Attendees comprised of executives from Arisit, Asko, BSH, Eurolinx, Fisher & Paykel, Miele and Zip Industries among others.

Harvey Norman Commercial Victoria has come a long way since it was established in 2007 with three employees. In 2010, it moved to its Port Melbourne showroom and new warehouse; two years later its plumbing division was launched, and in 2014, it reached 50 team members. This year, the company has reached 10 years.

Harvey Norman Commercial Victoria director, Glenda Bailey said, “We are enormously proud of what we have achieved in 10 years. In 2007, we started with a team of three, and now we

Scott King from Harvey Norman Commercial Victoria with Owen Holbourn from Asko.

L to R: Rob Warner from BSH, Toby Earle from Piccolo and Adam Price from BSH.

14

Appliance Retailer August 2017

are 87, our goal is to be the number one supplier to the Victorian construction industry for appliances and sanitary ware. We are grateful for the support from our valued customers, suppliers and team members. Harvey Norman Commercial Victoria has enormous potential, and we are excited about the next 10 years.”

The company continues to invest in its teams, systems and resources with a focus on key markets and a keenness for profitable sustainable growth.

“Our sales pipeline has a long lead time with up to a five year turnaround from first point of contact through to delivery. This has implications for the supply chain around product lifecycle and pricing management,” Bailey said.

“We focus on our key target markets and our business is organised in teams that specialise in servicing each of these client bases.

Our clients’ needs are quite specific, and we work closely with our supply chain to offer flexibility based on the clients’ needs. We have a large trade only showroom with our core ranges on display.

Chris Tracey from Eurolinx with Simon Taylor from Arisit.

“We have a crossover of appliances, whitegoods and AV suppliers; most of our key suppliers have dedicated commercial representatives.

“We work closely with our clients and our supply chain on identifying new opportunities and creating product solutions that are market-relevant.

Our focus is around forming enduring relationships with our clients, trust and performance are critical to our ability to create new business,” she added.

Harvey Norman Commercial targets four main customer groups for plumbing, appliances and whitegoods: high density residential projects; medium density residential construction volume new home builders, and commercial fitout for aged care, government and institutional sectors. AR

3 Reasons to Choose the World’s No.1 Dishwasher* Brand.

Discover the new Bosch Series 6 and 8 dishwasher range with unparalleled wash performance and loading flexibility.

Quieter, more efficient and with reliable German quality, you can enjoy perfectly clean dishes every time.

Whisper quiet operation Clean dishes in just 29 minutes Made in Germany

www.bosch-home.com.au *Source: Euromonitor, volume sales, 2016.

AR ADVERTORIAL

Samsung Australia releases insights into Australian laundries

S

amsung Australia has released a recent study, titled Australians@HOME 2.01, into habits in the Australian home, including how we tackle washing and chores. The research is the follow-up to the company’s inaugural Australians@HOME study completed in 2015. Both studies explore the common habits and lifestyles around the home and how Australians think and feel about technology.

The 2017 study revealed that Australians don’t mind washing clothes, but they dislike folding and ironing.

Additionally, 37% of Australians feel that laundry is “never-ending” and 32% think it takes too long.

“The pressures and demands of day-to-day life are constantly changing around us and can vary across households. It’s immensely important for Samsung to understand how our technology can support the evolving needs of the home, as well as select, calibrate and design product features for Australia,” said Jeremy Senior, Director 16

Appliance Retailer August 2017

Home Appliances, Samsung Electronics Australia. “The 2017 research has given us further insight into how, we as a nation are living and has shown how home appliances and technology can help play a role in supporting Australian lives,” he concluded.

This research comes as Samsung Australia has continued to release new, innovative products in the laundry category, such as AddWash™, which has led to recent awards wins from Canstar Blue2 and Good Design Australia 3.

Samsung Electronics Australia head of insights and innovation, Caroline Morgan with Samsung Electronics Australia director of home appliances, Jeremy Senior.

AddWash™ is a range of Samsung washing machines that allow consumers to add forgotten or extra laundry once a wash cycle has started without having to open the ‘main’ door or drain the drum.

Consumers can simply pause the cycle at any time and open the convenient AddDoor™ on the front of the machine to add items to the wash.

This unique feature is available across a range of different models and size capacity machines, including some wash and dryer combos.

“The AddWash™ design was inspired by insight gained from Australians through research and development into how Samsung appliances could respond to everyday household needs. It’s an example of Australian inspired innovation which addresses a key consumer pain point for front load washing machine owners – consumers can now add missed or forgotten pieces of clothing or extra fabric softener at any

What can retailers look forward to in 2017?

 Samsung is further supporting the washing machine category with refreshed instore POS across all models. This POS has a premium look and feel in line with our product positioning and highlights key product features and innovation such as the AddWash™ Door and Activ DualWash™ Built-in-Sink. The refreshed POS is also designed to allow consumers to easily navigate between the range.

 Cash Back Promotion on selected models until 3 October 2017, giving consumers up to $250 back on selected Samsung washing machine purchases over 8.5Kg*.  All this will be further supported with Samsung’s AddWash™-led digital campaign focussing on innovation around AddWash™ and BubbleWash™. * Terms and conditions apply.

stage of the wash cycle 4,” said Jeremy Senior, Director Home Appliances, Samsung Electronics Australia.

The Samsung AddWash™ range also feature a BubbleWash cycle, which premixes detergent with water and air before releasing them into the drum to thoroughly soak clothes in bubbles.

Some of the Samsung AddWash™ models also feature Wi-Fi connectivity to allow greater control of washing cycles via compatible mobile devices when using the Samsung Smart Home app. This added functionality allows consumers to stop and start their washing remotely, freeing up time spent in the laundry.

Samsung’s AddWash™ washing machine range won an Innovation Excellence Award from Canstar Blue in 2016, which was followed by a 2017 Good Design Award for Product Design, Domestic Appliances.

Samsung’s innovation in washing machine design also extends to the

top loader, which was redefi ned by the ergonomic Activ DualWash™. Aiming to save both space and time, the Activ DualWash™ features an upper sink so consumers don’t have to pre-treat clothes separately. The built-in sink makes it easy for consumers to handwash delicate items and target stains on their garments, before adding them to the wash cycle and without dripping them across the laundry floor.

Both the AddWash™ and Activ DualWash™ are available in a traditional white and sleek black stainless-steel finish, giving Australians more flexibility in home appliance design. AR 1 TNS Australia (April 2017) – 1,000 interviews with Australian males and females aged 18-75 years old. Sample was nationally representative of population based on age and gender at a state level.

2 Canstar Blue was launched in July of 2010 by CANSTAR - Australia

and New Zealand’s premier researcher of retail finance information for more than 350 institutions across the finance sector. Canstar Blue measures and tracks Australian and New Zealand consumer satisfaction across over 100 different categories to help consumers make the best purchasing decisions for their needs.

3 One of the longest standing and most prestigious design awards in the world, promoting excellence in design and innovation since 1958. Managed

by Good Design Australia, Australia's Good Design Awards proudly promotes the very best in design, innovation and creativity at a national and international level. From a credible, trusted independent platform, the Good Design Awards showcase superior examples of good design across a broad range of industries and design disciplines.

4 Add Door can be opened at any time if the temperature inside the drum is below 50℃ and the drum has stopped spinning.

Why Samsung Washing Machines?

AddWash™ – Add items at any time during the wash without draining the drum4.

BubbleWash – Pre-mixed bubble action.

Activ DualWash™ – Handy built-in sink. Soak, scrub, drop. Easy.

XL Capacity – Less loads, more life.

www.applianceretailer.com.au

17

AR PROFILE

Dorsett Retail taking the Retravision brand to the next level

Dorsett Retail managing director, David Dorsett-Lynn.

BY EMILY BENCIC

T

he Dorsett Retail Group has acquired a 22-year licence to exclusively franchise and promote the Retravision brand in Western Australia, South Australia and the Northern Territory. The Dorsett group will have a non-exclusive arrangement with the owner of the Retravision brand, Narta, in New South Wales, Victoria, Queensland, ACT and Tasmania.

Dorsett Retail managing director, David Dorsett-Lynn, told Appliance Retailer that the opportunity to acquire the rights to franchise the brand in Western Australia, South Australia and the Northern Territory provides numerous opportunities for existing and future retailers within the group.

“Retravision is a national brand and we will be looking for opportunities in large regional centres as well as metropolitan areas where the brand can be applied,” he said. “We expect that in regional centres the Retravision brand would suit stores with a turnover of $5 million, while in metropolitan areas stores with a $15 million turnover are the kind of businesses we would like to have with a Retravision brand out the front.”

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Appliance Retailer August 2017

Dorsett-Lynn confirmed there are currently 25 stores within the network, with the business turning over approximately $200 million over the last 12 months. Of these stores there are eight stores from the Dorsett Retail Group that represents just under half of the total turnover located at Bunbury, Midland, Cannington, Joondalup, Oconnor, Busselton, Rockingham and Margaret River.

There are 22 stores in Western Australia, two stores in South Australia at Clare and Kadina and the Murray Oakley store in Darwin.

“This store is expected to be a solid contributor to group turnover and could quickly rise to be third largest store in the group,” Dorsett-Lynn said.

“The opening of Midland gives us five power sites in the key retailing precincts of Perth – Joondalup, Osborne Park, Oconnor, Cannington and Midland. This means we will have optimum distribution for our marketing programs, which we will bed down over the next 12-18 months and then we will explore further incremental opportunities in secondary sites after this.

“We have good geographical coverage in regional areas with Albany, Kalgoorlie, Busselton and Margaret River, but there are gaps in Geraldton and Broome at the moment. The Retravision Newman proprietor made the decision to retire and now the franchise has been taken up by Scott and Nick Pope who already own the home hardware in Newman. They have taken the adjoining store to be included in the new tenancy, increasing the store footprint to 470 metres squared.

“There has been some change in the network recently, and this is mainly due to retirement of store owners. We believe with the successful history of the new owners this will be a very successful store located in a key mining town in WA’s northwest.

TWO NEW STORES OPEN IN WA

The all-new Retravision Midland and Retravision Newman stores in Western Australia are now open for business.

The Midland store is a joint venture partnership with Paul Van Den Rydt.

It measures 1500 metres squared in size and employs five staff members.

Product offers from Siemens, Neff and Asko represent a strong cooking story, and the new IT section includes Apple.

The store opening in July was supported by press, radio and TV advertising, in addition to a launch giveaway of gift cards over 30 days on one of Perth’s most popular stations, 94.5FM.

Retravision Joondalup, WA Omega appliance display.

Retravision Joondalup, WA small appliance display.

“South Australia and the Northern Territory are two areas that are potentially placed for growth as there are only two regional Retravision stores in those states,” he said.

REVAMPED ONLINE STRATEGY

Dorsett Retail has completely redesigned its website with the aim for online transactions to represent between 4 and 7 per cent of total sales.

“We sell off our website every day, so it has to be an important window for our business. Once upon a time, the physical window at the front of the store – people would walk past and see the specials and then come in the following day and buy them.

“What we have underestimated is that there are now 8 million windows to our business based on the number of smartphones now in the market. So the rule remains the same – if you are not dressing your window properly, the consumer can’t see your business and you are effectively eliminating your brand from that sector of the market,” Dorsett-Lynn said.

Retravision Joondalup, WA electric blankets and coffee machines display.

The website has also been optimised for mobile shopping, which is imperative for the future of the business.

“If your pricing structure is wrong on your website or the product appears as though it is not available you are unlikely to become one of the places they will visit. So it is for this reason

“THE OPENING OF MIDLAND GIVES US FIVE POWER SITES IN THE KEY RETAILING PRECINCTS OF PERTH – JOONDALUP, OSBORNE PARK, OCONNOR, CANNINGTON AND MIDLAND.” that the website needs to be optimized so that the consumer can use our digital shop window effectively.

“Five years ago, you couldn’t go to a manufacturer’s site and download all of the information you require to learn about a product. Some people even came into the store to pick up catalogues,” he said.

Dorsett Retail has also recently reintroduced door counters and compared this data with previous door-counter data. Although the number of people coming into the store is lower, the retailer has doubled its conversion rate, according to Dorsett-Lynn.

“Based on the metric that they have only two stores generally on their shopping list, then if you have one of these customers leave, they are generally walking over to shop from your competitor. The concept that some of your customers are merely ‘looking’ is completely floored in the current retailing environment,” he said.

PRE-COMMITMENT KITCHEN

Dorsett Retail has introduced a precommitment kitchen in its Bunbury store with a chef in the kitchen two nights per week, who will only demonstrate one brand at a time.

“This provides consumers with the opportunity to sit down, use the equipment and have someone explain the features to help complete their buying journey.

“I suppose it is a bit like a car, you are probably going to be unwilling to purchase a new car without driving it. Like cars there is a lot of emotion involved in the purchasing process because cooking and eating are such pleasurable parts of life,” he explained.

DANNY GREEN CONTINUES AS BRAND AMBASSADOR

Retravision Joondalup, WA Westinghouse appliance display.

The retailer’s contract with Danny Green will continue beyond this year. “We have a good relationship with Danny and he is a strong WA brand. He is a beautiful human being and he suits our business. We may twist this as we see an opportunity to bring the gender balance into our marketing mix,” he said. AR www.applianceretailer.com.au

19

AR NEWS

APPLIANCE RETAILER

Gets Social

BY EMILY BENCIC

JURA BOLSTERS COFFEE MACHINE LINE-UP

Jura Australia head of sales, George Liakatos.

Jura was host to a select group of retailers and media to unveil the Z8 coffee machine in Sydney. Jura Australia national training manager, Sylvia Occhipinti was accompanied by renowned Australian designer, Sally Dominguez to highlight the machine’s key features and benefits and provide a hands-on demonstration.

Jura Australia head of sales, George Liakatos (pictured) said, “I have been working at Jura for 13 years now and it never ceases to amaze me the quality and innovative products our design team continually bring out each year, and this machine is no exception.” The Z8 features a world-fi rst one-touch Lungo function that mixes hot water with long coffees during the preparation phase, optimising the extraction time, resulting in fullbodied coffee. It provides up to 16 different styles of coffee and a total of 21 beverages. Users can also create personalised favourites, which are stored in the machine or on the Jura app.

SAMSUNG BLENDS TV WITH ART

Samsung was host to a group of more than 150 guests, comprising media and Harvey Norman executives, to introduce its latest television innovation The Frame – a new way to experience visual art and TV content – within a gallery-like setting in Sydney’s CBD. Utilising ‘Art Mode’, rather than fading to black like most TVs, the panel becomes a work of art, displaying content from a range of custom-designed digital art pieces or the user’s own content. The Frame has a brightness sensor that allows the content being displayed on-screen to adjust to the natural levels of light that are in the room to closely resemble a piece of framed artwork. Furthermore, the Motion Sensor automatically turns the screen off to save power when the user leaves the room, and turns back on upon return. The Frame is outfitted with Samsung’s new Clear Cable Connection and No Gap Wall Mount, designed to hide unsightly cables or wires. Users can also connect The Frame to compatible devices with the One Remote Control, including set-top boxes, game consoles, and UHD Blu-ray players.

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Appliance Retailer August 2017

Samsung Electronics Australia group product manager for TV and AV, Hass Mahdi and Samsung Electronics Australia vice president of consumer electronics, Carl Rose.

IT’S ALL ABOUT HDR FOR SONY

Sony X9300E 4K HDR TV.

Sony presented its latest 4K HDR TV range at an exclusive event in Sydney.

The new TVs boast a wider range of brightness and higher contrast thanks to the company’s unique image processor and display device technologies.

Sony TV product specialist, Daniel Kennedy demonstrated the mid-range X8500E, the X9000E, a new unit for this year, which bridges the gap between the X9300E and the X8500E, and an upgrade to the X9300E from last year. Everything this year is HDR. With the X8000E and above, users receive various benefits, including Sony’s wide colour gamut technology, Triluminos Display and full aluminium iodised chassis, along with Android TV for movies, music, photos, games, search, apps and more. One of the cornerstones is design. The X9300E and X9400E have flush mounted glass panels which means the glass is bonded to the panel with no air gap in between for enhanced clarity. Sony’s cable management system is included throughout the range to prevent mess and clutter.

“THE RECENTLY LAUNCHED SONY X9300E AND X9400E 4K HDR TVS HAVE FLUSH MOUNTED GLASS PANELS WHICH MEANS THE GLASS IS BONDED TO THE PANEL, WITH NO AIR GAP IN BETWEEN, FOR ENHANCED CLARITY.”

LG TWIN WASH MAKES DOING LAUNDRY MORE CONVENIENT

Almost half of Australian consumers (46%) do laundry two to four times each week, according to the 2017 LG annual household survey. With this in mind, LG has developed the Twin Wash washer dryer combo unit designed to cut down large every day loads. LG Electronics Australia national training manager, Steve Abbey, demonstrated the machine at the Sydney launch event.

“This is basically like purchasing three machines, two washers and a dryer, and condensing them into one machine. One of the key benefits is a maximum drying load line on the machine so users know when they have loaded 9kg worth of washing into the drum,” he said. With the washer/dryer combo, users can do a normal cotton cycle followed by a dry cycle, and there is a new speed wash and dry program, which will wash and dry items in approximately 90 minutes.

The LG Twin Wash launch event in Sydney.

www.applianceretailer.com.au

21

AR NEWS

FIVE MINUTES WITH… What is your outlook on the retail industry?

One constant thing about retail is change. We have been through the highs and lows of financial crisis outside of our control from the crippling interest rates of the late 80’s to the belt tightening of current increased living costs, mixed in with the excitement of new products from CD to Walkman, flat screen TV to French door refrigeration and small appliances that do just about anything. There is still a healthy future for retail but it must be done well. The supermarket attitude of big box retail at unsustainably low margins is what drives consumers to online options. Specialist retailers can overcome this by being competitive, innovative in store design, knowledgeable about products with excellent customer service.

Name: Roni Robertson Supplier: Breville Years in the industry: 12

What is your outlook on the appliance industry?

Change is definitely on the horizon with Amazon about to hit Australia and offer consumers more purchase options. Working in and understanding the online arena is more critical as consumers defer to their computers and smartphones as the first port of call when researching products.

Having the right information that will engage consumers and help simplify their purchase decisions is vital. Developing an authentic and relevant relationship with the consumer is key for appliance brands spruiking their products, as well as bricks and mortar retailers who can set themselves apart by offering a personalised shopping experience.

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Appliance Retailer August 2017

What is your best piece of advice to other retailers?

Don’t compare yourself too much to your competition. Focus on your offer and ask yourself every day, what do I need to do better? Set your own goal then ask are we exceeding our own expectation and can we do even better again. Soon you will find your competitors chasing you.

How does your business remain ahead of the game?

We strive to offer our customers a complete solution and remove their stress. After all that’s what we are here to do.

What is the biggest challenge in your role?

As an independent retailer you can feel alone at times. There are less of us around and it is easy to feel less important to suppliers. In fact, I have even had suppliers who have not known

What is your best piece of advice to other suppliers?

Keep communication simple. At times brands can use over complicated, mystifying language to give a unique point of difference. In this time-poor, information overloaded world, retailers and consumers may become disengaged, frustrated and switch off altogether. Key messages need to be straightforward, easy to understand and relevant.

How does your company remain ahead of the game?

Breville’s passion for the small appliance industry is undeniable.

The brand’s Australian heritage keeps us grounded and focused on understanding what consumers want.

We aim to launch appliances that bring new thinking to a category and reinvigorate the market.

Name: David Barke Retailer: Barkes Electrical, Rosebud VIC Years in the industry: 33 of our existence at all. After 30 plus years that’s a hard pill to swallow. We need crucial information at the same time as our major corporate competitors so that we are not at a disadvantage.

Who is your biggest influence?

My first employer in the industry, the late Stan Raftos, owner of Stanmans retail stores. He worked me hard but taught me the values of it. I have tried to instil this in my children, demonstrating to them that good things come from hard work and determination.

What is the key to a good relationship with suppliers?

Work together for mutual benefit, there is no gain in taking each other for a ride.

What is the biggest challenge in your role?

As with most people, time. Sometimes we are so immersed in work that we don’t see what may be right under our noses. It’s important to step back and smell the roses.

Who is your biggest influence?

My manager during my first marketing role in a UK housewares company, where I road tested my degree after travelling and flirting with different careers, was a great role model and cemented my career.

What is the key to a good relationship with retailers?

Working collaboratively. A true partnership works to come up with tailor-made strategies and plans based on a deep knowledge of the market and what best meets each individual businesses requirement.

FEATURE

BUILT-IN OUTLOOK | TRENDS | RANGES | PRODUCT GALLERY | FROM THE FLOOR | PROMOTIONS

AR BUILT-IN

OUTLOOK

Premium finishes and features drive the market

W

ith increasingly busy lifestyles, Australian consumers have been eager to invest and upgrade to appliances such as pyrolytic and steam cleaning ovens, which help them save time when cooking or cleaning, according to Euromonitor senior research analyst, Hianyang Chan.

“Australian consumers continued to upgrade older appliances, helping

BY EMILY BENCIC push unit prices up as many opted for premium fi nishes and functionality.

Home renovation programs also helped drive demand for new cooking appliances which are better integrated and have more premium features.

“Built-in hobs and ovens are a popular choice in many Australian homes as they enable consumers to lay out a kitchen in a variety of ways and also add a premium feel when compared to many freestanding cookers,” he said.

DESIGN BEGINS WITH THE LINE

GfK data has shown the overall oven market remained flat in units and showed a 3% value decline. However, the over $2,000 market recorded slight growth in both value and volume. Most notably, the pyrolytic segment reached 38% of market value.

The data reported a decline in value for the overall cooktop market.

Although electric induction remained flat, it reached 34% of total market value as consumers opt for sleek aesthetics in the kitchen. AR

TRENDS

Flexible and practical, yet seamless and stylish

S

meg head of brand, Tamara Buchanan believes home cooking has taken on new significance in the Australian lifestyle and our appetite for home-cooked restaurantquality food has never been stronger.

“Smeg recognises that not all consumers have the same level of skills in the kitchen and over the years has developed technology that ensures all consumers can create consistently successful, better-tasting dishes with hands-free, set and forget cooking.

Tamara Buchanan – Smeg.

Thermoseal and SmartSense are just two examples of the high level of sophistication Smeg has achieved in its built-in technology,” she said.

“Design is another crucial element in consumer choice. Consumers’ approach to kitchen design is no longer a generic look for the next home-owner; they are now designing for themselves.

The kitchen is the most significant investment in the home and owners want to create a sense of individuality with a design aesthetic that suits the style of their home, family and culinary

tastes. Smeg is the only brand that offers genuine design choice with its three unique collections: Linear, Classic and Victoria,” she added.

Bosch product manager for cooking, Malte Seifert also noted that recreating restaurant-quality meals at home certainly plays a role in the uptake of premium cooking appliances.

“Steam cooking is a strong consideration when purchasing ovens and combination ovens, with flexible and healthy cooking needs at the forefront of consumers’ minds. With the influence of cooking shows and a desire to experiment in the kitchen, it’s little wonder that steam ovens and combination steam ovens are gaining traction within the cooking category,” he said.

With this in mind, built-in oven sales are on the increase for Bosch as features that boast convenience and flexibility become more affordable and can be coupled with matching compact appliances to accommodate cooking with different heating options.

Design continues to be a key cornerstone in product development

Malte Seifert – Bosch.

Jessica Hull – De’Longhi.

for Gaggenau as aesthetics become more important than ever in the kitchen. “We never invent for the sake of it. We conceive something new only if it makes sense, creating the best that something can be for the chef at home. We also do not allow technological possibilities to overrule our design principles. Appliances have to appeal to something more than logic and we need to infuse a product with something greater than a collection of features,” Gaggenau general manager, Robert Warner said.

De’Longhi has experienced growth in the cooking category; most notably, built-in ovens as consumers look to appliances that seamlessly integrate into their kitchen. “The almost frameless black glass design of the 90cm oven, combined with the black gas on glass cooktop is a winner with consumers. The larger size of the appliances also allows for greater flexibility, from Sunday roasts to dinner parties,” category manager, Jessica Hull said.

It’s all about streamline, minimalistic design in the built-in

MINIMAL, MODERN AND ELEGANT UNSURPASSED COOKING TECHNOLOGY. SMA17066

smeg.com.au

AR BUILT-IN appliance category, according to Eurolinx marketing manager, Daniel Bertuccio. “We feed off European and Italian trends coming through but we also pay great attention to what our retailers are telling us. They are the life blood of what we do as they speak directly to the end consumer and therefore, their feedback is paramount to a functional business relationship.

We are extremely pleased with the retail support we are receiving. Nationally, we are tracking quite well but the stand out state would be NSW,” he said.

Kleenmaid CEO Danny Hamilton believes built-in appliances not only need to look stunning, as a focal point of any kitchen, they also need to be practical and easy to use, whilst offering the latest technologies. “Our research suggests that simplicity of use is paramount for our customers as many fi nd that an array of features comes with an ever-increasing complexity in knowing how to use them,” he said.

Daniel Bertuccio – Eurolinx.

Home Appliances sales director of retail, Mathew Vozzo said consumers are after streamlined appliances that can be coordinated, are highly featured and offer the ‘family’ look.

“In response to being able to offer the whole range, a steam oven option has been added this year to the Euromaid Black Pearl collection and we have plans to expand the offering in larger capacity steam ovens in the future,” he said.

“Furthermore, larger capacity ovens are still a key driver in the built-in oven market, not only in the 60cm offering but continued growth in the 90cm segment. Technology based products are consistently trending with pyrolytic ovens and induction cooktops still featuring high on the list, while steam cooking remains predominant,” he added.

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Appliance Retailer August 2017

Danny Hamilton – Kleenmaid.

Glem Gas managing director, David Gilmore echoed this view, noting that microwave, steam and convection functions, as well as matching pairs of ovens are growing in popularity. “Built-in gas hobs have new high efficiency burners and induction continues to increase as a percentage of the market,” he said.

However, Gilmore also observed that an influx of Chinese manufacturers developing identical entry level built-in appliances to a number of suppliers are driving prices down with low cost ovens sold through hardware chains and supermarkets.

“The well-known prestigious brands are in the best position to maintain profits and sales. For us, the brand values of Emilia Glem are a work in progress,” he said.

Fisher & Paykel senior market product manager, Belinda Toner said one of the biggest trends this year is an increase in consumers wanting to tailor their cooktops to their own cooking needs and requirements, while also ensuring they effortlessly fit into the look and feel of their kitchen aesthetics.

“From matching the knobs on a cooktop to the handle on an oven, to having a combination of gas and induction cooktops, the focus is on finding an appliance solution that is tailored to their needs. Our research has highlighted that consumers are looking to customise their cooking zones by mixing and matching different sizes and

David Gilmore – Glem Gas.

types of cooktops. This research has influenced the development of Fisher & Paykel’s award-winning Gas on Glass and Touch&Slide cooktop variants,” she said.

AEG is another key player which has witnessed strong demand for seamless integration of appliances into the kitchen design. “Appliance design is sleek and interfaces are stylish and clean for both aesthetic and functional purposes,” category manager for food preparation and outdoor cooking, Mark Kampmann said.

“We are pleased with our category performance for built-in appliances and expect continued strength the back end of this year. This is an exciting

Douglas Yapp – Glen Dimplex.

time for the brand in Australia and we expect new product launches like the AEG Hob2Hood technology to really impact the way the AEG consumer interacts with their kitchen from an aesthetic and functional perspective,” he said.

Glen Dimplex has recorded strong growth in the built-in category this year as consumers switch from freestanding appliances to built-in appliances, product and procurement manager, Douglas Yapp said.

“We have also noticed that consumers are interested in buying complementary appliances such as warming drawers and steam appliances. Consumers are also opting for black models with stainless steel highlights, which we offer with our Belling Black range,” he said.

“With the launch of the Belling Black series, our built-in sales are performing extremely well and we expect this to continue with the introduction of additional new models.

The whole series offers a range of innovative features, while being offered at a really competitive price point,” he added.

smeg.com.au

DESIGN BEGINS WITH THE LINE

M I N I M A L , MODE RN AN D E LE GA NT. UNS UR PA S S E D C O O KING TE C H NO LO GY. OVEN S • COMPACT OVE N S • WA R M ING D R AW ER S • C O FFEE M AC H INE • C O O KTO P S SMA17067

AR BUILT-IN Shriro has found that consumers are looking for appliances at an affordable price, although they still expect an array of features, as well as a European design and style. “Omega will launch a new European-made platform oven with a cavity of over 80 litres, offering more flexibility and space to the consumer,” Shriro senior product manager for kitchen appliances, Michael Sultana said.

“The importance of quality Italian built appliances has translated into a resurgence for Blanco after its launch into Bunnings stores in October 2016.

Consumers looking for Italian made

Michael Sultana – Shriro.

appliances which are well featured and have a matching design have been key in the successful launch of this range.”

Meanwhile, the importance of more control and power when cooking has seen a strong response to the Neil Perry Kitchen appliances. “We have seen that customers with a passion for cooking want commercial style cooking performance.”

The investment in high quality appliances is continuing and in particular, steam ovens remain a strong performer as consumers begin to explore the benefits of steam cooking, according to Asko marketing director, James Vogdanos.

“The aesthetic appeal of built-in appliances is one of the main driving forces for our customers. The appeal of sleek lines, minimalistic focus and clean spaces all contribute to the growing interest in Scandinavian appliances.

Customers are becoming much more interested in cooktop models at higher price points. The Asko DuoFusion, which combines both induction and gas cooking, has been a best seller as it offers consumers the best of both worlds,” he said.

Steam cooking is also the most marked trend over at Miele, with 28

Appliance Retailer August 2017

Kylie Taylor – Miele.

strong awareness of this technology among retailers and consumers alike, product manager for built-in and refrigeration, Kylie Taylor said.

“Not only does steam cooking deliver health benefits, but food retains its natural flavour, colour and nutrients to an exceptionally high degree. In addition, steam ovens also require much less cleaning and maintenance than conventional ovens.

“WITH AUSTRALIAN CONSUMERS BEING BOMBARDED WITH DESIGN AND RENOVATION SHOWS, THE AVERAGE CONSUMER IS LOOKING FOR EXCELLENCE IN BOTH DESIGN AND FUNCTIONALITY.” “The top end of the Australian market continues to see particularly strong growth. These consumers seek stylish design as well as time-saving appliances that incorporate high-value technologies such as pyrolytic ovens and steam oven innovation,” she said.

The built-in appliance category is showing growth year to date for Arisit with the company’s latest builtin range being well received in the market, marketing communications coordinator, Caitlin Mazzallo said.

Caitlin Mazzallo – Arisit.

“Consumers are looking for aesthetically streamlined ovens and compact microwaves to complement their sleek kitchens. Consistency in styling across multiple product categories is becoming a must. With Australian consumers being bombarded with design and renovation shows, the average consumer is looking for excellence in both design and functionality,” she said.

“We want our customers to always achieve fantastic cooking results. With this in mind we have considered what features would make the cooking experience easier whilst delivering perfectly cooked food,” she added.

Whirlpool general manager for marketing, Liam Bryers believes consumers are seeking a customised kitchen space and personalised appliances that transforms the concept of ‘kitchen personality’.

“A keen eye for appliance design is a key trend we are noticing and within the cooking space, streamlined appliances that are subtle and minimalistic in design mean that integrated cooktops and wall ovens are becoming popular amongst consumers.

As we see the home entertaining

Liam Bryers – Whirlpool.

trend increase, consumers are seeking appliances that are efficient, versatile and larger in capacity, a trend that has resulted in a surge of interest within our induction cooktop range,” he added.

“Furthermore, we are noticing consumers moving away from the previously popular triangle kitchen layout of the fridge, sink and cooktop/ stove and focusing more on kitchen zones; cleaning, food prep, storage, cooking. Open to investing in quality appliances, consumers want to learn how they can best use their appliances to meet their lifestyle and are looking for appliances that make the cooking experience enjoyable,” he said. AR

RANGES

De’Longhi Built-In Oven DEP7410.

Customised cooking high on the wish list

S

meg unveiled its new collection of built-in appliances – Dolce Stil Novo by Guido Canali – to the architect and design specification community at the Denfair design fair in Melbourne in June 2017, following its debut at EuroCucina in Milan. The range will be available to retail partners in 2018.

The unique, on-trend black fi nish for the range is complemented by the choice of copper or stainless steel ribbon trim. The collection comprises wine cellars, ovens, warming drawers, cooktops and coffee machines. This brings the Smeg offering in built-in cooking appliances to a total of four distinctly different design aesthetics – Classic stainless steel, also designed by Guido Canali; Linear in black, white and silver; Victoria 50s style in black, panna (cream) and white; and Dolce

Stil Novo in black Eclispe glass with copper or stainless steel ribbon detail.

Smeg’s built-in cooking offering covers the widest range of configurations – 60cm, 70cm, 76cm and 90cm widths, double ovens and 45cm high compacts including pyrolytic, speed, microwave, combisteam and dedicated steam. All of the built-in ovens are supported by matching coffee machines and warming drawers.

This month, Bosch is introducing the new FlameSelect gas cooktop range, the world’s first gas cooktops with nine adjustable power levels. Thanks to patented valve technology, the gas output of the cooktop is regulated allowing precise control of flame size.

The cooktops also feature sword knobs to make fi ne-tuning of flames simple, while the robust cast-iron pan support adds stability. With a sleek

and modern design to complement any modern kitchen, Bosch FlameSelect cooktops are available in a choice of black tempered glass or stainless steel, and in top-mount and flush-mount installation options.

Bosch ovens also provide a plethora of technologies to make cooking easier. Thanks to the Bosch Assist function, users simply select the desired dish in the control panel and the oven automatically sets the ideal heating mode, temperature and length of time. The integrated pyrolytic selfcleaning function will clean the oven after baking and roasting.

The PerfectBake sensor continuously measures the moisture level of the baked items and automatically adjusts the baking process. The PerfectRoast meat probe determines the core temperature and uses the lowest setting to calculate the www.applianceretailer.com.au

29

FlameSelect

The world’s first gas cooktops with 9 precisely adjustable power levels.

The new FlameSelect gas cooktops from Bosch allow you to precisely control the flame size, from levels 9 to 1. Whether you want to melt chocolate to liquid perfection on level 1, or fry a succulent steak on level 9, you’ll have all the benefits of gas cooking, combined with the precision of an electric cooktop. Thanks to FlameSelect, you can achieve perfectly consistent results each and every time.

Easy and precise control of your flame size, in nine precisely adjustable power levels.

FlameSelect cooktops Conventional cooktops

Setting

Step 9

Step 8

Step 7

Step 6

Step 5

Step 4

Step 3

Step 2

Discover the Bosch FlameSelect range Available in black tempered glass or stainless steel in 60cm, 75cm and 90cm cooktop sizes.

Bosch FlameSelect 90cm Black Tempered Glass Gas Cooktop

Bosch FlameSelect 90cm Stainless Steel Gas Cooktop

www.bosch-home.com.au

Step 1

AR BUILT-IN ideal cooking time. Meanwhile, the 4D HotAir system ensures hot air is distributed evenly throughout the oven using a new fan wheel that alternates rotation in both directions.

Gaggenau has remodelled its iconic 90cm-wide oven fi rst introduced 30 years ago. The company has named it the EB 333 in recognition of their 333 years of working in metal. Though the new model showcases upgraded technology and quality standards, it stays true to its origins.

The EB 333 embodies the Gaggenau avant-garde design philosophy with a single piece of 3mm thick stainless steel used for the soft open and soft close 90cm wide door for a sleek and sophisticated façade.

Other features include a revised cavity design that aligns EB 333 with Gaggenau 400 series and 200 series ovens. The new cavity also houses an updated lighting concept and new control modules with TFT touch display. Exclusively designed black rotary knobs are available to purchase as an alternative to stainless steel.

The 2016 range of Italian manufactured built-in ovens and cooktops from De’Longhi introduced features designed to make cooking a more enjoyable experience. The slimline 90cm cooktop features a precision dual gas burner, with independently operated fi re crowns for cooking flexibility. The company’s new premium large-cavity 60cm models now come with an exclusive pizza, pastry and bread function. The function pre-heats the oven and the provided pizza stone to 280 degrees Celsius, which allows a perfect, restaurant quality pizza with crispy crust in less than six minutes.

The ILVE 600SKMPI knob controlled built-in oven and ILVE 600SPYTCI touch control pyrolytic oven have been the best-performing ovens for Eurolinx. The new series of black built-in ovens are the culmination of two years of research and development in Italy, to launch an accessible oven range that has the technology and sophistication that embodies the brand.

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Appliance Retailer August 2017

Gaggenau EB333 Oven.

AEG Vacuum Sealer Drawer VS91404-M.

Glen Dimplex Combi-Steam Oven IB45CS.

Fisher & Paykel Touch&Slide Induction Cooktop CG905DNGGB1.

“Choosing black appliances for the kitchen is a growing trend led by international stylists and interior designers and is now a must-have for Australia’s style conscious homeowners,” Daniel Bertuccio said. ILVE will release two new cooktops around September, with one being a gas/induction combination cooktop.

Kleenmaid ceramic and induction cooktops feature ‘automatic cooking’, which when engaged, applies boosted power to the selected cooking zone for a period of time then reduces the power, avoiding the risk of over boiling. The company has also engineered an Eco residual heat function that continually monitors the internal temperature and remaining cooking time of the oven, turning off the heating elements and utilising the residual heat within the oven to complete the cooking, reducing energy consumption.

Home Appliances is supporting consumer demand for larger capacity ovens with the Euromaid ETP12XL and the ET12XL 60cm ovens with 94 litre capacities and comprehensive feature sets including touch controls, telescopic runners and a large number of cooking functions.

New Glem ovens and refreshed Emilia ovens arrived in July. The temperature control and heat distribution matches any electric oven with the moist cooking environment resulting in superior cooking outcomes.

Glem Gas will promote the benefits of gas cooking to consumers not only in urban areas, but also regional zones, where the off grid benefits of a gas oven have great appeal.

Fisher & Paykel is looking to strengthen its induction cooktop range by adding flexible zones to all premium cooktops. The Touch&Slide induction cooktops are available in five different models. The 90cm has five cook zones, the 75cm has four cook zones, and there are now two 60cm variants in either three or four zones plus a spacesaving 30cm cooktop offering two zones. SmartZones means consumers can use several small pots on the one zone, while the Bridging option creates a larger cooking surface for bigger pots and pans across two SmartZones.

Transform your kitchen with affordable Italian luxury.

De’Longhi take pride in creating quality Italian appliances with luxury finishes. Featuring a sleek black glass and stainless steel design, the range integrates seamlessly into any kitchen to provide a premium cooking experience. Whether creating a culinary masterpiece or just spending quality time with family and friends, be inspired and rediscover the pleasures of your kitchen with De’Longhi.

For more information, contact your De’Longhi representative on 1800 126 659 or visit www.delonghi.com.au *Featured: Range Hood DETHALASSA90B, Gas Cooktop DEGHSL90, Built-in Oven DEP909M.

BUILT-IN OVENS

FREESTANDING OVENS

COMPACT OVEN

COOKTOPS

DISHWASHERS

RANGE HOODS

Combining German engineering with stylish design, the new AEG Steam Pro oven is one of the most advanced multifunctional ovens on the market. Boasting the responsive, TFT display command wheel for complete control over the cooking process; the new Food Sensor with SenseCook technology lets users tell the oven how they want a dish to be cooked – rare, medium and well done – without having to open the door; and the AEG sous vide function offers a professional restaurant technique for perfectly cooked food.

The company is also introducing the new AEG vacuum sealer drawer which is more compact than the original model. It has seven programs including a new marinating function which speeds up the time needed to marinate food. Another key technology is the AEG Hob2Hood technology which pairs the rangehood to the AEG induction cooktop for a seamless cooking experience.

The Belling Black Series from Glen Dimplex offers advances in technology and design. The IB605FT 34

Appliance Retailer August 2017

Asko Elements CombiSteam Oven OCS8478G.

Miele ProLine CombiSet Cooktop with Extractor CSDA 1010.

multi-function oven is fitted with a 10 amp plug so consumers can simply ‘plug and play’, ready to go out of the box with no electrician required for installation. The IB6010FRC multifunction oven with ReadyCook has a toggle control display and offers 150 recipes to ‘auto’ cook. The IB45CS steam combi oven is a three-in-one steam, microwave and fanned oven so it defrosts, reheats, bakes, grills and more with its state-of-the-art steam generation system.

The Asko Elements Combi-Steam Oven OCS8478G boasts steam and convection features interlinked for independent or combined cooking.

There are 20 oven functions including steam mode, rapid preheat and multi-phase cooking, as well as automated cooking programs.

The new DuoFusion cooktop featuring matte glass will soon be released.

The Miele ArtLine portfolio includes ovens, speed ovens, steam combination ovens, coffee machines and warming drawers.

To create a premium handleless kitchen, the Miele ArtLine range

BUILT-IN AR

Ariston Pyrolytic Built-In Oven FI7891SPIXA.

Miele Artline Series.

Whirlpool Induction Cooktop ACM795BA.

can be complemented by other Miele appliances such as select cooktops for flush-fit installation, a range of integrated refrigeration, as well as the fully integrated Knock2Open dishwashers. This year, Miele has also introduced TempControl induction cooktops, which prevent overcooking of food.

The new Ariston range of compact microwaves have a Dynamic Crisp feature which enables crisping and roasting with perfect results in microwave speed.

With a stylish black glass and stainless steel design, pyrolytic builtin oven FI7891SPIXA and built-in microwave and grill MP796IXA can be paired together.

Whirlpool 6th Sense technology continues to be a star player within the range as consumers seek appliances that help them set the right cooking parameters. Pre-programed cooking settings simplify the cooking experience, save time, money and energy, and provide users with intuitive intelligence to cook efficiently. AR

AR BUILT-IN

Smeg Linear Aesthetic Touch Control Thermoseal Oven SFPA6140N  Over 50 SmartSense Plus auto menus  Five cooking levels  Thermostat control from 30 degrees Celsius to 280 degrees Celsius  Black Stopsol reflective glass

New functions enable the free positioning of cookware and the regulation of temperature within different heat areas. Additional highlights include a frying sensor and the Teppanyaki or the griddle plate as accessories.

RRP: $4,090

Smeg: 02 8867 4888 This 60cm thermoseal multifunction pyrolytic oven offers a colour touch TFT display, 79 litre capacity and 17 cooking functions. For peace of mind, it has cool door technology, thermal protection system and a child safety lock.

Gaggenau 90cm FlexInduction Cooktop CI292110  New control concept in white and orange  Professional cooking function ideal for frying, simmering or making sauces  Twist-Pad control  Electronic power control

Retail price:

$5,999

Bosch: 1300 170 552

PRODUCT GALLERY

Bosch 90cm Tempered Glass FlameSelect Gas Cooktop PPS9A6B90A  Five gas burners plus wok burner  One high-speed function, two standard, one economy and one wok burner  Flame failure safety device  Black tempered glass

RRP:

$1,999

Bosch: 1300 369 744

FlameSelect technology means users can easily and consistently control nine precise flame levels for the first time, which has been a challenge with traditional gas cooktop technology up to now. The sword knobs are accentuated with printed numbers to highlight chosen power levels.

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Appliance Retailer August 2017

ILVE Built-In Oven 900STCPBV    

Chef-assist program Ultra-clean interior S-Move soft closing door technology Bio-Safe thermo-reflective glass

RRP: From

$2,899

Eurolinx: 1300 694 583

Euromaid Steam Convection Grill Oven SCG36

To make cooking even easier, the oven range features automatic cooking times, weight pre-sets and will automatically change recipes from fahrenheit to degrees, ensuring correct temperature conversions. The Tangential Ventilation System (TVS) controls the outside temperature by circulating air around the oven whilst in use.

 Touch control programmer  Triple glazed door  Steam temperature range from 40 degrees Celsius to 100 degrees Celsius  Two year warranty

With a 36 litre capacity the SCG36 is the latest addition to the Euromaid Black Pearl series ovens. Not only a steam oven, it can be used as a second convection with fan forced, fan grilling and grilling functions.

RRP: $1,299

Home Appliances: 02 9958 3111

STILL Australia’s best value STILL European excellence STILL a three year warranty STILL outstanding margins STILL one of Australia’s most loved brands

www.kleenmaid.com.au

204 Botany Rd Alexandria NSW 2015

02 9310 1207

AR BUILT-IN

Kleenmaid Oven OMFHS6010    

This model features a new larger cavity in the same 60cm size with the company’s latest easyto-use touch control interface and a new Pizza function. This function ensures the perfect, crispy crust pizza in less than six minutes.

75 litre capacity Eco residual heat function 24 cooking programs Cooking cavity with EzyKleen

RRP: $3,349

Kleenmaid: 02 9310 1207 At the end of any cooking operation an oven retains a lot of heat and can take up to an hour to cool down. Kleenmaid has engineered a clever function to harness that residual heat in order to reduce energy costs.

De’Longhi 60cm 74L Electronic Touch Control Built-In Oven DEP7410    

Telescopic runners Halogen flood lighting Cool touch triple glaze doors Exclusive pizza, pastry and bread function

RRP: $1,899

De’Longhi: 1800 126 659

PRODUCT GALLERY

Ariston Built-In Pyrolytic Oven FI7891SPIXA  73 litre gross capacity  22 functions and 28 recipes  Pyrolytic self-cleaning with three options: Eco, Normal and Intense  Includes meat probe

RRP: $2,299

Arisit: 1300 815 589

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Appliance Retailer August 2017

The large array of programs makes this oven extremely versatile, including fast preheat, pizza / bread, conventional, defrosting, forced air, turbo fan, grill, turbo grill and motorised spit. It also features electronic knobs and a touch control display.

Cashbacks, rebates and bonuses

PROMOTIONS

ILVE

ASKO

Receive a complimentary six month subscription to Cooking with Steam (a membership website devoted to steam oven cooking) with the purchase of any Asko steam oven.

MIELE

Consumers can claim 5% off their total purchase price with any order that includes at least three Miele kitchen appliances to the minimum value of $7,500.

Receive a $500 cash back with the purchase of an ILVE combi-steam or combi-microwave together with an ILVE Quadra or Nostalgie Series cooker or touch control built-in oven. Receive a free baking dish and cookbook, valued at $364, with the purchase of any ILVE built-in oven. Receive a free cookware set, valued at $129, with the purchase of any ILVE cooktop. These promotions will run until 31 October, 2017 or while stocks last.

Euromaid Black Pearl Series Exclusive to Harvey Norman Domayne and Joyce Mayne Stores Euromaid Black Pearl Series featuring...

• new combi steam oven • 94L capacity XL oven range • induction, ceramic & gas cooktop range • soon to be released glass perimeter extraction rangehoods • flat & curved glass canopies • matching black glass dishwasher euromaid.com.au

AR BUILT-IN FROM THE FLOOR

Leighton Russell from Status Plus Queensland Asked to highlight the best-selling built-in appliances, Russell said, “Customers are requesting combi steam and pyrolytic self-cleaning ovens more frequently now”.

Supplier promotions are defi nitely beneficial in helping close a sale, he also noted. “With the implementation of offers such as cashbacks and rebates or products via redemption directly through suppliers, it takes the pressure off retailers to offer the consumer ‘more’ at our own cost. In such a competitive market every little bit helps.”

Status Plus sales manager, Leighton Russell.

“CUSTOMERS ARE REQUESTING COMBI STEAM AND PYROLYTIC SELFCLEANING OVENS MORE FREQUENTLY NOW.”

A

s the strongest category in the cooking market, built-in appliances are the future, not only for cooking, but design as well, according to Status Plus sales manager, Leighton Russell.

“The demand for built-in appliances is driven by the versatility of being

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Appliance Retailer August 2017

able to have an oven with compact appliances such as microwaves, steam ovens and coffee machines all together in a cube or in a row at the same height. The large freestanding oven has historically been the dream oven, but now people are more adventurous and want to cook at different temperatures or with steam,” he said.

Price is always a deciding factor in the purchase decision, according to Russell. “Although consumers are interested in features and programs, they still always want to know they are getting their money’s worth; as well as wanting reputable brands that give them confidence that it will be backed up with great warranty and aftersales service.”

And of course, he was asked the Amazon question: How do you expect the retail giant to impact the Australian appliance market?

“I believe that people still enjoy the ‘touch and feel’ that only comes with a bricks-and-mortar store, especially when spending large sums of money.

It may affect other online retailers, especially those that trade in small appliances, but I do believe in order for clients to make an educated decision they are best to listen to specialist retailers like us,” he said. AR

FEATURE

FREESTANDING OUTLOOK | TRENDS | RANGES | PRODUCT GALLERY | FROM THE FLOOR | PROMOTIONS

AR FREESTANDING

OUTLOOK

Sales sitting on steady after earlier slowdown

BY KYMBERLY MARTIN

T

here was a 2% rise in volume sales for freestanding cookers in 2016, according to Euromonitor, with the average price of a cooker at $881.

“Built-in hobs remained the most popular option, when compared to freestanding cookers and were also typically a more expensive per unit,” senior research analyst, Hianyang Chan said. “While cookers are listed as freestanding units, this is somewhat misleading as most are designed to be built into a cabinet.”

After slow sales over the past couple of years, this category looks

set for a revival with comments from suppliers for this feature indicating a “steady as it goes” outlook as dual fuel gains in popularity.

Technology in freestanding cookers has always lagged slightly behind those of built-in ovens in terms of precise control according to Smeg, but that has changed following the launch of Smeg cookers featuring innovative Thermoseal technology.

De’Longhi freestanding cooking sales are sitting steady compared to 2016, as the category remains a significant part of the overall cooking business. A new range launched last year has boosted sales and

VO LU M E 126 LITRE CAPACITY WITH FIVE TRUE SHELF HEIGHTS FOR LARGE FAMILIES & ENTERTAINERS

increased average selling prices.

The freestanding sector is also holding steady in 2017 for ILVE, as freestanding emerges into its own space as opposed to being just part of the ‘built-in’ kitchen.

Sales are ahead of forecast and the market demand remains strong also for Glem Gas cookers and it is a similar story at Glen Dimplex with the category continuing to perform well coming into the new fi nancial year. Fisher & Paykel too is noticing a design shift from the traditional kitchen triangle of oven, fridge and sink, by placing appliances to suit individual needs. AR

TRENDS

Consumers embracing dual fuel

I

t has been an exciting start to the year for Smeg following the launch of its collection of freestanding cookers with Thermoseal technology. This represents a ‘world-fi rst’ for the category, according to head of brand, Tamara Buchanan. This “perfectly controlled cooking environment” is featured in seven models across Classic Concert, Classic Symphony and Victoria design collections.

The colour story from ILVE is towards white and gloss black, a direction welcomed by Eurolinx marketing manager, Daniel Bertuccio.

He said the most popular ILVE oven collections will now be available, custom-built in almost 2,000 colours, “creating a kitchen to really get the neighbours talking”. With ILVE’s new colour concept, customers can truly

IT HAS BEEN AN EXCITING START TO THE YEAR FOR

SMEG WITH THE LAUNCH OF

FREESTANDING COOKERS WITH THERMOSEAL TECHNOLOGY. Tamara Buchanan – Smeg.

Traditionally, freestanding ovens have adhered to a robust, stainless steel design that delivers a professional cooking experience. However, De’Longhi is seeing trends across all kitchen appliances, including homewares, to a more classic look, category manager Jessica Hull said.

“The De’Longhi Vintage range provides all the elements to suit this trend with smooth, rounded edges and vivid colours,” she said. “It was designed to be a contemporary classic with elements of a 1950s cooker combined with modern technology and finishes.”

make the kitchen their own using the latest technology from RAL colours.

“Used by architects and designers throughout the world, it is the leading instrument for choosing individual colour designs.”

Jessica Hull – De’Longhi.

Daniel Bertuccio – Eurolinx.

“Freestanding is a key category for Glem Gas and we do it well,” managing director, David Gilmore said. “Sales are ahead of forecast and market demand remains strong for our cookers. The Emilia and Glem models have been able to hit the right price points and we are seeing good growth in sales for most sizes. While our gas cookers continue to largely defi ne who we are as a company, the increasing sales of our dual fuel models show we are more than just about gas.”

Keep it simple is the advice from Kleenmaid. “There are consumers looking for the latest trends and gadgetry but they are few and far between from those who want appliances that work and are simple to operate,” CEO Danny Hamilton said. “The key to success is selling what consumers want to buy. Getting that right for us has meant our sales are doing well and the outlook is that sales will continue to grow. There may be trends in colours and aesthetics but for Kleenmaid it is about capturing volume business and that comes from

C O N T R O L SMEG THERMOSEAL smeg.com.au

SMA17064

ATMOSPHERIC CONTROL & DYNAMIC AIRFLOW FOR PERFECT RESULTS

AR FREESTANDING

Danny Hamilton – Kleenmaid.

“THE KEY TO SUCCESS IS SELLING WHAT CONSUMERS WANT TO BUY.” Danny Hamilton – Kleenmaid.

product manager, Belinda Toner said.

“Customers are becoming savvy about style and design, wanting appliances with consistency in looks with edges that run seamlessly between different products so the eye isn’t jarred by out of line elements. We know from our extensive research that there is an increase in consumers looking for freestanding cooking appliances that are not only high quality but also fit seamlessly into their overall kitchen look and feel.”

Douglas Yapp – Glen Dimplex.

traditional stainless steel 90cm dual fuel models.”

There has been a growing trend in induction as consumers become more aware of the range available, Glen Dimplex product and procurement manager, Douglas Yapp said. “We work closely with our retail partners to ensure consumers’ needs are being met and to give consumers added peace of mind a three year warranty has recently been added to all Belling freestanding cookers.”

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Appliance Retailer August 2017

The continuing trend for this category is driven by style and practical features and a price point under $2,000, according to Shriro senior product manager for kitchen appliances, Michael Sultana. “The larger cavity 135L oven has been central to the success of the Omega freestanding cookers range as most of the volume is coming from 90cm models.”

Home Appliances has enjoyed consistent growth with price pointed, well featured products offered in each category, according to product manager, Darren Sharvell.

“Freestanding cookers are a visual showpiece for any kitchen with their commercial look, offering versatility to those who like to cook and entertain.”

Consumers want cookers that not only meet their lifestyle and cooking needs, but aesthetically match the rest of their kitchen appliance family, Fisher & Paykel senior

Belinda Toner – Fisher & Paykel.

“Compared to 2016, the freestanding upright cooker category is still performing well for Falcon, and despite 2017 being slightly more challenging overall, Falcon is still achieving goals,” Andi-Co national sales manager, Joanne Edwards said.

“The 100cm upright range cooker in the Professional+ FX series that features double multi-function ovens has resonated well with customers who understand the value in two larger separate ovens built into a single appliance.” She said recent upgrades to new G5 technology has dramatically reduced the electrical requirements for installing Falcon induction uprights. AR

VOLUME CONTROL

126 LITRE CAPACITY

SMEG THERMOSEAL

WITH FIVE TRUE SHELF HEIGHTS FOR LARGE FAMILIES & ENTERTAINERS

ATMOSPHERIC CONTROL & DYNAMIC AIRFLOW FOR PERFECT RESULTS

smeg.com.au

SMA17065

RANGES

NEW TECHNOLOGY MARRIES

CLASSIC STYLE

S

meg Thermoseal technology with Venturi atmospheric control and twin-fan dynamic airflow system has created a perfectly controlled cooking cavity that retains natural juices and nutrients and corner-to-corner even browning with no tray rotation required.

Energy efficient Venturi technology prevents cold air entering the cavity, allowing excess moisture from foods with a high water content to escape into the cooling system, for perfect atmospheric conditions for consistently better results. In addition, a catalytic converter deodorises any steam before it is released. “Ultimately, the proof of Smeg’s Thermoseal technology is in the taste and that food cooked in a Smeg Thermoseal oven is perfectly cooked, as intended. It’s hands-free cooking where users can literally set and forget,” Tamara Buchanan said.

A cooking appliance should be simple and intuitive, providing precision cooking without 46

Appliance Retailer August 2017

“A COOKING APPLIANCE SHOULD BE SIMPLE AND INTUITIVE, PROVIDING PRECISION COOKING WITHOUT COMPROMISING ON TECHNOLOGY.” Jessica Hull – De’Longhi

ILVE Teppanyaki Cooker PW90FMP.

compromising on technology, according to De’Longhi’s Jessica Hull.

The Vintage cooker (DEFV908) comes in three colours: glossy black, ivory and race red. Hull said the iconic design and variety of colours creates a stunning showpiece in any kitchen and has been a success with consumers.

The electric multi-function oven is a family-sized 130L capacity with rotisserie and temperature control.

Telescopic shelf runners provide safety when checking or removing dishes.

The cooktop comes with five burners, including a powerful centre dual burner – two flame rings combined to provide a faster and more flexible cooking experience with heavy duty cast iron supports. Flame failure safety cut-off shuts off gas flow if flame is extinguished.

The hero product within the ILVE range is the teppanyaki cooker (PW90FMP) with strong sales performances also coming from exclusive retailer models, Daniel Bertuccio said. The flagship Quadra

FREESTANDING AR cooker (PSW120F13E) will be released in September in a new configuration that for the fi rst time incorporates a dedicated teppanyaki plate as well as an induction cooktop onto the one surface. This is in addition to four burners, giving the option of cooking on both induction and gas.

The Majestic series features the same cooktop options as the ILVE Quadra range, with added features including a space saving storage drawer for kitchen essentials, a dual control wok burner and roast probe. The Nostaglie oven series, which channels a rustic style, is now available in a customisable colour range. All ILVE freestanding ovens include catalytic self-cleaning, a triple glazed glass door and cool touch athermic door handle.

The Emilia and Glem broad spread of models from 53cm through to 122cm “allows us to touch all market segments for upright cookers with gas and electric options on all sizes,” said David Gilmore. “Our new cooker platform goes into production in 2018 and is an enormous investment

Belling 90cm Richmond Range Cooker BR900DFRE.

Kleenmaid 90cm Cooker QFS9020.

which will keep Glem Gas cookers competitive and at the forefront of specification and technology.” He said new designs are quintessentially Italian with large oven cavities and clever gas oven functions. “The US cooker program adds another dimension with big format multi cavity models that will sell at the premium end of the market.”

The top product from Kleenmaid, the QFS9020 (RRP; $3,299) is crafted in mirror fi nished stainless steel. The 90cm unit has a 109L oven capacity, five gas burners, including a 3.5kW wok burner with an LPG conversion kit and flame safe technology. The 10 function electric oven comes with two fully extendable telescopic racks and a three-year warranty.

Glen Dimplex has a variety of freestanding cookers under the Belling brand, offering multiple functions and features. The hero product, the 90cm Richmond range cooker, (BR900DFRE; RRP: $5,999.95) has nine oven programs, separate grill, and a one piece gas cooktop with

AR FREESTANDING

Glem Cooker IT965GGEI2.

five burners including a wok burner.

The 60cm electric multifunction double oven with induction cooktop (FS160MFTB; RRP: $2,399.95) comes with a full and half grill, two oven shelves and 12 shelf positions.

Available to Harvey Norman stores.

The Omega 90cm freestanding 132L cooker (OF914X; RRP: $1,999) has been a strong performer with its twin fans and powerful gas wok burner. The wok is positioned on the left enabling the user to place a large pot on the wok and still have room to use the four gas burners. Omega will update its current models (OF914X and OF916X) later this year which will include flame failure on gas burners.

Home Appliances markets several fuel type configurations, catering to most consumer demands with recent additions to the freestanding cooker portfolio and new stainless-steel models under various brands. The Euromaid branded models comprise a 90cm dual fuel, (EG90S; RRP: $1,699) and 54cm with gas oven, gas hob and separate electric grill. New 135L Venini 90cm and Baumatic 90cm dual fuel models have been well received in the retail and commercial markets, according to Darren Sharvell. “Our experience has shown that key features that appeal include a commercial style square hob, cast-iron trivets and triple glazed doors.”

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Appliance Retailer August 2017

Bosch Series 8 Cooker HSB838357A.

Fisher & Paykel 90cm Pyrolytic Induction Cooker OR90SDBSIPX1.

Fisher & Paykel are placing a strong focus on aesthetics, developing high performance products that have clean lines, in suitable sizes and in stainless steel, “which we know is popular among Australians”, Belinda Toner said. The hero freestanding model within the range is the 90cm pyrolytic induction cooker (OR90SDBSIPX1; RRP: $6,299). A 90cm freestanding induction cooker (OR90SDBSIX2: RRP: $5,699) and a 90cm pyrolytic freestanding dual fuel (OR90SDBGFPX1; RRP: $5,049) round out the range.

Andi-Co recently added to its Falcon uprights with the Nexus, that features Bang & Olufsen designed rotary controls. It is the most highly featured appliance in the range with a bread proving drawer, dual fuel and induction in both 110cm and 90cm sizes, in black, white, slate and stainless steel. The dual fuel 110cm hob also offers the best of both worlds with a combination of gas burners and multi-zone electric zones complete with a non-stick flat griddle plate.

Falcon has a wide range of coloured cookers available in 90cm, 100cm and 110cm sizes, and depending on the model, in dual fuel, gas or induction.

Bosch cookers are represented in Series 8, 6, and 4, with Series 8, the top of the range with the 90cm model (HSB838357A; RRP: $4,499). The feature list includes 10 heating modes and 10 heating functions with threestage pyrolytic cleaning, a rotary spit and storage compartment. There are six burners on top including a wok burner each with flame failure and it is suitable for both natural and LP gas. AR

Refrigeration

INVERTER NOW STANDARD

Inverter technology continuously monitors the temperature within the refrigerator and adjusts the power and running speed of the compressor accordingly, resulting in an optimum and quieter operation.

Inverter Mitsubishi Electric refrigerators are backed by a comprehensive 10 year compressor and 5 years parts labour warranty.

The whole Mitsubishi Electric refrigerator range now comes with inverter technology as standard. While customers will enjoy improved temperature control and potential energy-savings, Mitsubishi Electric will continue to develop products with energy-savings performance. That’s our Global commitment.

For more information on our products please contact the National Retail Manager

Phone: (02) 9684 7777 www.MitsubishiElectric.com.au

AR FREESTANDING

Smeg Classic Symphony 90cm Freestanding Cooker CS9GMXA  126L Thermoseal oven/eight cooking functions  Six burner gas cooktop each with flame failure device  Five shelf heights

RRP: $3,790

Smeg: 02 8667 4888 Innovative Thermoseal technology with energy efficient Venturi technology are said to deliver perfect atmospheric conditions for consistently better results while a catalytic converter deodorises any steam before it is released.

De’Longhi 90cm Vintage Freestanding Cooker DEFV908BK  Eight cooking functions including rotisserie  Powerful gas cooktop with dual burner  Telescopic shelving and catalytic liners for ease of use and cleaning

RRP: $4,299

De’Longhi: 1800 126 659 The iconic design of this cooker brings 1950s style elements to the modern kitchen with its smooth, rounded edges and a choice of vivid colours – Gloss Black, Race Red and Ivory.

Euromaid 90cm Freestanding Cooker GE90S  Commercial style five burner square hob with lateral wok  Fully programmable timer with LED display  Efficient Italian Defendi gas burners

RRP: $1,699

Home Appliances: 1800 805 300 Extra features the home cook needs include easy clean enamel, a removable glass door, cavity cooling system, two internal lights and single fulcrum hinges for smooth door operation and removal.

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Appliance Retailer August 2017

Nexus 110cm Induction Cooker NEX110EI  Five induction cooking zones with automatic pan detection and residual heat indicators  Cook & Clean oven liners on the rear and sides of both ovens  Available in black, white, slate and stainless steel

RRP: $11,899

Andi-Co: 1800 685 899

Emilia 80cm Gas Cooker D1865MV14

Made in the UK, this cooker comes with a multi-function and fan forced electric oven with a separate glide-out grill, bread proving/ storage drawer and Bang & Olufsen designed rotary controls.

 Multi-function gas oven  Five burner hob with centre long burner and griddle plate  Cast iron trivets

RRP: $2,199

Glem Gas: 1300 307 917 This competitively priced and smartly styled gas cooker is also available as a dual fuel cooker. The safety feature includes flame failure on all burners.

PRODUCT GALLERY

ILVE 120cm Quadra Freestanding Cooker PSW120F13E  Thermostatic technology boosters from 0 - 300°C in an instant  Double electric oven with pizza, bread and rotisserie functions  In stainless steel, gloss black and bright white

RRP: $14,999

Eurolinx: 1300 694 583 The latest version of the classic Quadra that will be released in September is packed with chef-quality features and is a first from ILVE to incorporate a teppanyaki plate as well as a separate induction cooktop on the one surface.

www.applianceretailer.com.au

51

AR FREESTANDING PROMOTIONS

ILVE

With the purchase of an ILVE upright cooker, customers can receive a cookware set via redemption, until October 31, 2017.

FROM THE FLOOR

Mark Banovich from Elite Appliances Hobart

S

ales for freestanding units might have declined but rangehoods are moving well for this Tasmanian specialty retailer. Slower sales for freestanding appliances over the past few years has been driven mainly by demand for more minimalist kitchens, Elite Appliances managing director, Mark Banovich said. “Where we do sell these appliances is with more stylised brands like Falcon or ILVE Nostalgie, which lend to the ‘colonial’ style kitchen with the feature focus on high powered wok burners, teppanyaki plates etc.” He has also noticed a trend towards a more American style heavy cooker, “but we are also seeing ILVE and Smeg release custom colours”.

Banovich said customers generally pair freestanding units with secondary in-built combi-steamer or combimicrowave. “There has been greater call for freestanding units with induction cooktops which is more relevant to us here in Tasmania with a predominantly electric market.”

And how important is staff training and product knowledge?

“We generally insist on product training out-of-hours so staff can focus on gaining the knowledge 52

Appliance Retailer August 2017

they need. Another essential aspect of the Elite Appliances business is cooking demonstrations, “not just for immediate retail customers, but as a venue for industry networking and product launches”.

For the inevitable question about how Amazon might affect his business, Banovich seemed unperturbed. “We are not overly worried about Amazon at this point. We feel our business is about more than price; it is about offering ‘above and beyond’ service and in-store experiences.”

Online business is not creating any waves either. “However, in the secondhalf of the year we plan to have a select offering for Tasmanian clients only.”

Appliance Retailer just had to ask how (or if) Tasmania differed from the mainland in any way when it comes to selling appliances? “We fi nd that unlike some of the bigger markets, ours is very focused on electric/ induction cooktops due to the way natural gas has been installed in the state, with many suburbs and regions across Tasmania still yet to be serviced. We also have a very ‘green’ demographic, so energy efficiency and products which follow that philosophy tend to do quite well.” AR

BELLING

For the month of August , consumers will receive a 4-piece pot set giveaway with any 90cm and 110cm range cooker purchase.

FALCON

In August, consumers will receive 'dollars-off' select freestanding Falcon cookers across the entire range.

HOME APPLIANCES

New websites for Euromaid, Baumatic and Arc have recently been launched to better present and reflect range presence.

FEATURE

Rangehoods OUTLOOK | TRENDS | RANGES | PROMOTIONS | PRODUCT GALLERY

OUTLOOK

An essential ingredient to the modern kitchen

T

BY KYMBERLY MARTIN

he latest data from GfK for the year ending April 2017, showed a decrease across all rangehood segments with declines of 4% in units and 1% in value, with one exception. Cartridge units managed double digit growth, up 14%, resulting in an increased market share from 26% to 30% in total value.

Volume sales of consumer appliances are expected to rise moderately, according to Euromonitor, with major appliances leading growth, driven by the housing market and replacement of older products. Unit prices in consumer appliances are expected to rise steadily as Australians look for appliances with premium features and more attractive designs.

Models pictured: KLS-9GLASSBLKS Black Glass, and KLS-9GLASS White Glass undermount rangehood with Perimeter Aspiration and LED strip lighting. Available with various motor power options. See website for details.

AR08-17

Schweigen's core business starts with its Silent rangehoods in a vision statement to provide consumers with the complete kitchen solution comprising inspiring, innovative and intelligent appliances. “From a design perspective, the rangehood needs to do its job quietly as the kitchen is now the hub of the home,� according to Schweigen brand ambassador and interior designer, Mal Corboy.

The outlook is good for rangehoods with higher selling prices, greater levels of customer satisfaction and easily communicated benefits, according to Glem Gas, with rangehoods now one of the stronger categories in cooking.

Rangehoods have historically been an add-on sale to a cooker or a cooktop and it was not uncommon for a customer to purchase a new cooker and not change their existing rangehood.

For Eurolinx there has been a noticeable push towards concealed hoods, with the company doubling its ILVE offerings in this style as a result and slide-outs are also in demand.

With open plan living on the rise, so too are consumer expectations with extraction capacity and energy efficiency the biggest driving forces behind the purchase decision, according to Bosch.

Europe has official industry standards for rangehoods, which not only assess the air throughput performance, but also energy, lighting and grease fi lters efficiencies as well as noise levels. In the absence of comparable Australian standards it is difficult for consumers to draw meaningful and objective comparisons, and as Miele sees it, responsibility is with the retailer when advising brand and models that suits customer needs.

Qasair holds a slightly different position as a local manufacturer offering specialised ventilation solutions with custom rangehoods and ducting, which is experiencing significant growth. AR

RANGEHOODS AR

TRENDS

KEEP IT CONCEALED

C

urrent consumer trends vary, from concealed undermount rangehoods through to large ceiling cassette models that appeal to the more discerning home chef wanting to make a statement in their home. “At Schweigen we focus on design and innovation with features such as coloured black or white opaque glass fi nishes, touch sensitive controls, wide aspect LED lights and unique decorative lights that create a special ambience in the kitchen,” managing director, Anthony Fletcher said. “Having rangehoods integrated and not a feature are foremost, according to Mal Corboy.

“This is where the Schweigen IN. Inart Ceiling Cassette and the KLS-9 Glass Undermount rangehoods are a great choice for me as a designer.”

The problem for consumers when it comes to rangehoods has always been noise, and for retailers the low sell prices, Glem Gas managing director, David Gilmore said. “Apart from a few models, noise levels have been too loud for modern open plan home design.

David Gilmore – Glem Gas.

Schweigen managing director Anthony Fletcher with brand ambassador and interior designer, Mal Corboy.

Typically, the main benefit has been lighting the cooktop and the noisy fan was rarely used. In recent years models with off-board fan motors have solved the noise issue and we have seen increases in rangehoods as an individual purchase.”

Smeg has noted a shift in consumer preferences over the past five years with concealed rangehoods now being the preferred option for both renovators and designers. “With open-plan kitchens being the most popular option, sightlines have become integral to the overall look and design of the space,” head of brand, Tamara Buchanan said. “The concealed rangehood, with its ‘invisible’ design, contributes to the open, uncluttered aesthetic so is highly desired in the kitchen/dining space.”

Tamara Buchanan – Smeg.

De’Longhi places undermounts and slide outs into the hero category with the option to be fully or partially concealed proving to be a winner with consumers. Category manager, Jessica Hull emphasised this adding that: “the minimalist look does not compromise on performance but allows users to integrate their rangehoods into their kitchen without impacting design”.

Introducing Schweigen INwhere technology meets style in a rangehood that is silent, powerful, inspiring, innovative and intelligent.

To find out more about the inspiring, innovative and intelligent Schweigen kitchen appliance range, call 1300 881 693, email sales@schweigen-in.com.au, or visit www.schweigen-in.com.au

AR RANGEHOODS “As the hood market shifts, we need to shift with it,” Eurolinx marketing manager, Daniel Bertuccio said. “When it comes to ILVE hoods, we listen to our retailers and responses are almost unanimous which is good for us as it provides a more narrow direction that is more targeted with selling styles.”

Bosch product manager for cooking, Malte Seifert believes a kitchen is not complete without an efficient rangehood to protect against condensation, grease and cooking odours. “Innovative technology and sophisticated design elements showcase how consumers can create an atmosphere that is comfortably free of cooking steam and disruptive noise.”

Daniel Bertuccio – Eurolinx.

The category is performing well also for Glen Dimplex following the introduction of new Belling models, and a repositioning of the range that offers a more competitive price, according to product and procurement manager, Douglas Yapp. “Minimalist design is a growing trend along with consumers wanting matching appliances and accessories.”

Demand for rangehoods that are powerful and quiet, is the message from Kleenmaid CEO, Danny Hamilton. “Gone are the days where consumers accept rangehoods that are ineffective and noisy. It has become an essential kitchen appliance, purchased to do a job. Very few extravagantly styled, or gimmicky featured rangehoods are selling. It’s all about the capacity to do the job and the less it is seen, the better.”

Miele rangehood sales in Australia are achieving solid growth in units and value, category marketing manager consumer technology, Rudi Niemoeller said, with all indications pointing to a consistently strong performance for the remainder of this year.

56

Appliance Retailer August 2017

“Increasingly, consumers recognise the importance of superior extraction and are prepared to trade up and invest in technologically advanced, well designed and well-made products.

Another developing trend is the growing number of homes, where the rangehood motor is being installed externally, i.e. away from the kitchen.

“Qasair works closely with the design community, architects and interior designers who come to us with concepts which we bring to realisation,” sales director Kate Scanlon said. “We are experiencing significant growth in the alfresco category, as more consumers move their cooking outdoors, as well as in our undermount category, with an increase in induction cooktop sales.”

Concealed rangehoods are all the go at Shriro, with the continuing trend from consumers wanting to keep kitchen lines clean. ”Omega Appliances has seen strong sales from this trend especially with our undermount rangehood,” senior product manager – kitchen appliances, Michael Sultana said. He agreed that style and design are also key features with any rangehood, “especially if it’s going to be a centrepiece of your kitchen”.

Customers want appliances that are aesthetically consistent, with edges and fi nishes that run seamlessly with other products, Fisher & Paykel senior product manager, Belinda Toner said.

“Rangehoods above an island or that sit off a wall are very visible, which is why our sleek, stainless steel canopy and chimney rangehoods have been designed to suit contemporary kitchens and match the Fisher & Paykel kitchen appliance family with black reflective glass and stainless steel fi nishes.”

An active renovations sector has produced a shift to more stylish rangehoods, according to Home Appliances product manager,

Rudi Niemoeller – Miele.

Darren Sharvell. He has also noticed growth in under-cupboard models which allows for cabinetry above the cooktop for a clean continuous flow without losing cupboard space.

“While they have a higher price ticket, with high extraction and different design options, it makes

Kate Scanlon– Qasair.

sense to increase the average selling price while selling a well-featured alternative product.

“One development influencing the industry is that kitchens are increasingly becoming the focal point of people’s homes and lives,” Bora CEO, Willi Bruckbauer said, adding that as a result, consumers have even higher demands when it comes to planning and design. “They want freedom in their kitchens, tailored to their own living situation.”

Asko continues to see growth in the rangehood category, particularly in concealed models which range in size from 52cm to 120cm, along with a growing trend to sleek, minimalist kitchen design. The opinion from marketing director, James Vogdanos was that this renewed design focus has increased interest in concealed rangehoods which do not appear obtrusive in the kitchen space. Other priorities include reduced noise levels, and for people committed to environmental concerns, better energy efficiency, with new European energy standards leading to better energy ratings for Asko models.

Canopy rangehoods are becoming more popular, according to Whirlpool Oceania general manager marketing, Liam Bryers, due to the power these units provide and the range of space covered over the cooktop. “The design has evolved to become quite stylish and adds a modern touch to contemporary kitchens, so has had quite an impact on this category,” he said. AR

IS IT A RANGEHOOD, OR A LIGHT? IT’S BOTH. The Paradigma ceiling cassette rangehood copes with all manner of cooking extraction challenges. And it does it all with silent efficiency.

It can be built into the ceiling or bulkhead over a kitchen island, or above a cooktop positioned in front of a window outlook.

The silent, efficient and powerful Schweigen Isodrive® is mounted externally outside the home. The canopy extracts with precision by targetting airflow to the perimeter edges, making it perfect for heavy wok frying and grilling.

This is a modular design, so you can install two, three, or four modules and control it all with a simple remote.

The motor comes with a 10 Year Warranty. Now that’s smart cooking.

To find out more about the inspiring, innovative and intelligent Schweigen kitchen appliance range, call 1300 881 693, email sales@schweigen-in.com.au, or visit www.schweigen-in.com.au

AR08-17

AR RANGEHOODS Bosch 90cm Wall Mounted Canopy Rangehood DWB091E51A.

Belling Recirculating Slideout Rangehood BC90BTR.

RANGES

What’s new in the ‘hood – efficiency and silence

A

t recent Design Build and HIA Homeshows in Sydney and Melbourne, Schweigen featured its full line of silent rangehoods. Schweigen gathered thousands of leads via research surveys from visitors to the shows with feedback reinforcing the market need for the Classic Design Series rangehood line as well as the new Schweigen IN. kitchen collection, Anthony Fletcher said. “The response we received from the shows was strong, and it confirmed the direction of our newly expanded range of appliances. It underlines why Schweigen is the market leader in silent rangehoods,” he said.

Schweigen Classic DS3326B-9S, Silent Wall Mount Rangehood.

58

Appliance Retailer August 2017

The new Schweigen IN. designer undermount (KLS-9GLASSBLKS; RRP: $2,395 / S1 Isodrive external motor, RRP: $2,595 / ST Isodrive external motor, RRP: $2,995 / SP Isodrive external motor) features 15 minute automatic power off, LED strip illumination and Perimeter Aspiration technology that moves airflow to the external perimeter of the hood reducing energy use and noise as well as helping capture smoke, steam, grease and oil more effectively, with a wide range of extraction power options 650m³/hr, 900m³/hr, 1600m³/hr.) The rangehood is covered by a five-year warranty and the Isodrive external motor is covered by a 10-year warranty.

This year Glem Gas launched its Glem Off Board Quiet Air rangehoods and the market response has been terrific, managing director, David Gilmore said. “It solves an annoying trait of electric appliances, that is, excessive noise in the home,” adding that the Quiet Air creates the opportunity for add on sales, higher selling prices and improved margins. “Our on-board range will be upgraded with higher specifications and new designs for a more valuable sale later this year. The Quiet Air stainless steel slimline canopy with twin fan motor (GQA90SC; RRP: $1,299) sits in the ceiling cavity and is essentially silent. We supply everything except the duct tape and external vent. It’s all in one box making it a great cash and carry sale.”

Smeg has maintained its comprehensive collection of rangehoods in varying styles, sizes and colours with more than 100 models.

“Smeg has always strived to lead the way in new technology and innovative design,” Tamara Buchanan said. Last year the brand introduced a newgeneration concealed rangehood, the Diamond KDIAM90AX, described as a: “super powerful, remarkably lownoise model that set a new benchmark in both power and performance”.

“This model has proved a perfect fit for current design trends and its rich list of benefits has been well received with four speed settings, including ‘intensive’ that removes a massive 1555m³/hr, and noise levels that are kept to a minimum at just 46dBA at its lowest setting.”

The De’Longhi approach is to continue to launch new products with design aesthetics that match its built-in and freestanding cooking products. The latest ranges offer a selection of hoods from island, wall canopy and under-mount to slide-

TM

TM

AR RANGEHOODS

Miele 90cm Pearl Rangehood DA 6996. out constructions. Designer canopy rangehoods produce up to a powerful 820m³/hr and can be as quiet as 49dBA at low speed. At the same time designer features such as sliding touch controls and LED light add to the appeal of the range. The latest model to arrive is a canopy hood in stainless steel and black glass (DESELENE90; RRP: $1,199).

ILVE has developed two new hoods this year. One is i-Hood with Bluetooth connectivity and built-in speakers. The other is Vapore, designed specifically for use with induction cooktops that eliminates build-up of moisture and water droplets created by induction cooktops. There are also two new outdoor BBQ hoods to meet the growing outdoor entertaining trend. “This year we are pushing our expanded concealed range of hoods as this is where we see the trends and growth areas,” Daniel Bertuccio said.

The i-Hood (RRP $2,999) is packed with innovative technology, including an integrated microphone, a light indicator alert for the grease filter clean, a self-switching-off function, which allows users to program a delayed shutdown, maintaining the right level of air purity.

Bosch has all operating modes covered when it comes to rangehoods, offering consumers canopy, fullyintegrated and slide-out models.

Canopy models deliver a functional design element in the kitchen while slide-out and fully-integrated units

provide innovative features with the ability to seamlessly integrate into any kitchen design. “With the introduction of the EcoSilence Drive brushless motors in selected Bosch rangehoods, superior function is readily available,” Malte Seifert said. “The EcoSilence Drive brushless motor places Bosch rangehoods amongst some of the quietest and most energy efficient on the market.”

The hero model is the Bosch Series 6, 90cm wall mounted stainless steel canopy (DWB091E51A; RRP: $1,949).

Electrolux has added to its rangehood collection with two 90cm models. Both feature Hob2Hood technology that wirelessly connects the hood to a compatible hob, automatically adjusting to the cooking intensity. The AEG canopy hood (DBE6980HM; RRP: $1,999) also has LED lighting and an intensive extraction setting.

The Electrolux wall mounted canopy (ERC930SA;

Whirlpool Rangehood AKR799IX. RRP: $1,449) pairs a corresponding cooktop to the rangehood using an infrared connection that instantly rids the kitchen of odours as the hood automatically adjusts to the cooking power. It arrives with a touch-onglass controls allowing for a seamless operation within the kitchen design and dishwasher safe stainless steel removable fi lters.

The new Belling recirculating slideout (BSO60RFV; RRP: $179.95) will impact the category as it is perfect for homes where outside venting is a problem, such as apartments and Fisher & Paykel 90cm BuiltIn Rangehood HP90IDCHX2.

60

Appliance Retailer August 2017

double storey houses, Douglas Yapp said. “It is a fi rst for us and a good option for consumers following this style.” Belling is also expanding its Richmond range of rangehoods to complement the Richmond black, cream and red cookers in addition to new curved glass models for a different style for giving central focus to the kitchen, all available through Harvey Norman.

The Kleenmaid slimline, electronic touch control rangehood, RHSCK90 ($RRP: $1,699) is powerful and quiet with 12% more extraction capacity, now at 900m3/ hr and motors rated at 47dBA. This new hood is 16% quieter and carries another significant inclusion, the three ProTec micro stainless steel baffle fi lters which capture all grease laden vapours to protect the motor while reducing odours.

Recent additions to the Miele range include Prestige Class with the unique Con@ctivity function which responds to compatible Miele cooktops, a feature being integrated

into more models. Discovery Class models come in at more accessible price points that Rudi Niemoeller said brings Miele “closer to a broader segment of the market”. To further improve efficiency, an increasing number of models will be changed over to LED lighting. Compared to typical halogen bulbs, the LED lighting in the latest Miele models uses 94% less energy, he said. The new 90cm Pearl (DA 6996; RRP: $4,999) has dimmable atmospheric lighting and a canopy pitch that allows plenty of room for those who are tall to peer easily into pots and pans.

The Neil Perry 60cm and 90cm rangehoods from Shriro have baffle fi lters, an angled design so as not to get in the way of the user, along with a powerful motor. All these add up to important aspects when it came to developing rangehoods to complement Neil Perry appliances.

Asko Concealed Rangehood CC41227S.

of the rangehood in the commonly used fi rst speed, keeping the ambient sound in the kitchen to a minimum.

LED strip lighting provides the right amount of illumination while cooking.

Currently available in stainless steel, new design and fi nish models will be launched later.

The stainless-steel fi nish of Whirlpool’s rangehood sets an aesthetically pleasing look as well as low-noise 65dbBA and the automated

PROMOTIONS

Qasair is about to release its Signature range, which will feature bespoke designs, manufactured from luxe materials such as brass, copper and highly polished, mirror-fi nish stainless steel, according to Kate Scanlon. Customised to individual requirements and design needs, high end features include 900m³/ hr extraction per motor and fully insulated with Megasorber Soundmesh G8 acoustic foam to ensure whisper quiet operation and dishwasher-safe stainless steel mesh fi lters.

Fisher & Paykel built-in integrated rangehoods act as a functional addition to the kitchen and remain out of view offering a seamless, clean look.

These are easy to install and efficiently remove steam, smoke and lingering odours. The hero products within this range are the 90cm and 60cm models, (HP90IDCHX2; RRP: $1,099/ HP60IDCHX2; RRP: $949).

Home Appliances latest undercupboard series (UC75; RRP: $1,049) features perimeter aspiration extraction that conceals fi lters behind the stainless-steel panel. The low noise level device reduces the sound level

Home Appliances UnderCupboard Rangehood UC75. features have added welcome interest to this category, Liam Bryers said.

“Rangehoods that switch on or change fan speed automatically when odours or pollutants are detected in the air add value to the consumer experience. As consumers become aware of how much energy their appliances can consume, this knowledge plays a key role in the appliance they choose.” The (AKR799IX; RRP: $849) is exclusive to The Good Guys.

The new collection from Bora is the Professional 2.0 range of cooktops comprising an extractor downdraft system for two cooktops and one extractor (RRP: from $10,999). This latest generation extractor hood system represents a fundamental change from what was previously a mechanical system to an Electrical Bora system. When the cooking zone is switched on, cover flaps open automatically. At the end of cooking it closes and is completely flush with no visible joint gaps.

Greater energy efficiency for concealed models is the focus at Asko, with many models featuring a new and improved motor that operates at quieter levels irrespective of intensity of operation. The latest 120cm concealed model, (CC41227S; RRP: $1,599) delivers rapid fume removal, whisperquiet operation and a washable fan filter.

The Gaggenau telescopic table ventilation, 400 series AL400121 (RRP: from $8,999) disappears completely into the worktop when not in use. Vapours and odours are extracted directly where they rise making it ideal for kitchen islands and open spaces.

Three power levels plus an intensive mode ensure fresh air while a dimmable LED surface light illuminates the cooktop to the full with the option of both flush-mounted and conventional installation. AR

ILVE

Purchase an ILVE rangehood with an ILVE Quadra or Nostalgie series cooker to receive a $500 cashback valid until October 31, 2017.

MIELE

With any purchase of at least three Miele kitchen appliances to the value of $7,500 or more, consumers receive a 5% rebate.

BELLING

Pack promotions on rangehoods and cookers work to effectively activate sales with a recent lucky draw to win a Mini Cooper car.

FISHER & PAYKEL

Consumers purchasing a cooking appliance and a minimum of one other appliance in a single transaction will receive a 10% rebate.

www.applianceretailer.com.au

61

AR RANGEHOODS

ILVE Vapore Built-In    

Innovative demister Prevents water forming inside the hood Available in two sizes Soft touch controls

The first built-in rangehood to offer a solution to prevent condensation and water droplets that fall onto the cooking surface with induction cooking, when paired with traditional hoods.

RRP: From $2,999

Eurolinx: 1300 694 583

PRODUCT GALLERY

Glem Gas 90cm Slimline Canopy GQA90SC    

1200 cubic metre extraction LED lighting/black glass finish Stainless steel baffle filters Back-lit controls

RRP: $1,299

Glem Gas: 1300 307 917 The minimalist design for this canopy model allows for easy installation into the ceiling cavity and as its name implies solves all the common noise issues with its quiet operation.

De’Longhi 90cm Island Canopy DESELENE90    

Up to 820m³/hr extraction 49dBA at low speed Sliding touch controls Three speed settings

RRP: $1,199

De’Longhi: 1800 126 659

62

Appliance Retailer August 2017

This new hood uses stainless steel and black glass to give it true designer status. With Eco LED lighting and countdown timer it is for the consumer wanting style plus performance.

Schweigen IN. Undermount KLS-9GLASSBLKS    

15-minute auto power-off function LED strip illumination Perimeter Aspiration (P.A. System) Extraction power from 650m to 1600m³/hr

RRP: From $2,395

Schweigen: 1300 881 693 These undermount rangehoods are the perfect addition to showcase the new Schweigen IN. series of kitchen appliances that includes built-in ovens, induction and gas cooktops and a combi-oven microwave.

AEG 90cm Canopy DBE6980HM  Hob2Hood wirelessly connects with a compatible hob, adjusting cooking intensity automatically.  Dimmer-controlled LED lighting  Intensive extraction setting  Touch on glass controls with three speeds and two boost functions

RRP: $1,999

Electrolux: 1300 363 640 This new stainless steel cooker hood adds style to any kitchen with a new suite of time-saving features including the latest Hob2Hood technology for effortless control of the kitchen environment.

Smeg 90cm Concealed Undermount KDIAM90AX    

Four speeds including intensive Up to 1555m³/hr air movement Low noise of 46dBa on speed one Twin 550W motor

RRP:

$2,690

Smeg: 02 8667 4888 Designed to be a perfect fit for today’s design trend combined with innovative features including a selection of speed settings with noise levels kept to a minimum.

www.applianceretailer.com.au

63

AR WHAT'S HOT

LG TWIN Wash Washing Machine

The LG TWIN Wash combines two separate washers for families to handle a variety of washing needs, from heavily soiled to lightly soiled clothing, or normal to delicate clothes, in a unique and versatile washing solution. The primary washer dryer combo unit has a 16kg capacity, which is combined with a small top load pedestal washer of up to 2.5 kg for speciality and lightly soiled items. For added convenience, users can remotely start or monitor the wash cycle via the LG Smart ThinQ smartphone app, as well as track energy consumption, diagnose and troubleshoot issues, download additional wash cycles and will even send a notification when the washing is done.

RRP: $3,999

LG: 1300 542 273

Sharp Air Purifier FPF30JH

The latest air purifier from Sharp is capable of efficiently improving air quality in rooms as large as 21 square metres. Using Plasmacluster Ion technology, it can deactivate and remove particles as small as 0.3 microns and actively combat odours to leave the home smelling fresh and clean. The FPF30JH has multiple fan speed modes. Auto mode actively assesses impurities in the air and switches between fan speeds as needed to effectively freshen the air, while sleep mode reduces fan speed to a minimum for whisper quiet operation.

RRP: $339

Sharp: 1300 135 022

Neff 80cm Vented FlexInduction Cooktop T58TS6BN0

This cooktop with black ceramic glass and stainless steel trim boasts four induction zones including two FlexInduction zones, as well as a FryingSensor with five temperature settings. It has a keep warm function, LED display and timer for each zone with switch off and acoustic signal. For added peace of mind, the cooktop features a child safety lock, automatic pan recognition sensor and automatic safety switch off. The PotBoost function saves the user time by applying 50% more energy than the highest heat level, while the PanBoost function heats the pan on an extremely high heat for 30 seconds.

RRP: $6,999

BSH: 1300 369 744 64

Appliance Retailer August 2017

Dimplex WhirlTech Air Circulator

Experience whole room air circulation with 360 degree horizontal oscillation, and a 90 degree pivoting fan head – direct air exactly where you want it. Air circulators can be used year-round, and are not just for hot days.

They can be used in conjunction with an air conditioner or heater to maintain an even temperature throughout the room as well as circulating any stale air. All three WhirlTech models offer the same air movement, but have different functions and features – ranging from manual controls, to electronic controls with a timer, to electronic control with a timer and remote.

RRP: From $99.95

Glen Dimplex: 1300 556 816

Bosch Series 8 Multifunction Oven with Added Steam HRG6767S2A

The Bosch Series 8 multifunction oven with added steam offers a function whereby intermittent steam is released into the oven cavity during the cooking process assisting in providing beautiful crisp results. It boasts 17 heating functions, a TFT colour touch display with graphics and SoftMove open and close door. This model also comes with the added benefit of pyrolytic self-cleaning including telescopic racks, rails and trays. For added peace of mind, it has quadruple glazed CoolTouch door and child lock. It is available in black and stainless steel with a 71 litre cavity.

RRP: $3,499

BSH: 1300 369 744

Advertising Opportunity Your New Product can appear in all three mediums: 1. magazine

2. eNewsletter 3. website

For just $900 ex gst Contact: Rod Riley e: rod@intermedia.com.au p: (02) 8586 6125

Giving you exposure to OVER 200,000 industry readers every month

AR RETAIL RULES

Why buy online versus in-store?

Sarah Laird from GfK discusses the advantages and disadvantages of online and instore shopping using the latest shopper behaviour data.

W

hen it comes to shopping, I have tried and tested most methods. I have shopped in-store, online, and used click and collect. I am a reformed shopaholic, now bargain-savvy working mum. And like most mums, my time to shop is limited. My need to shop varies a great deal, from the daily (yes, daily) grocery shop, baby gear, to bigger household items like appliances for my new home. Yet, with the need to become more time-efficient, and cost friendly, I still haven’t settled into one preferred method of shopping.

According to GfK’s FutureBuy study, in Australia 24% of shoppers claimed to have purchased small appliances and major appliances online

in the last six months, with only 15% of shoppers claimed to have purchased packaged food and beverages online in the past six months. So it appears that a growing number of shoppers are turning to online for larger ticketed items, while grocery shopping largely remains loyal to bricks and mortar.

So why is it, in our increasingly connected lifestyles, with our smartphones or tablets never far out of reach, that we still make a large proportion of our purchases in physical stores? (See Fig 1 for top reasons for shopping in a physical store and online).

Shoppers still rely on the physical store as a means for seeing and feeling the product before they buy. In the case of shopping for appliances as an example, it’s partly to visualise the appearance of the product in-situ and how it will fit in the home environment.

Further, 33% of shoppers considered getting the products sooner as a key reason for shopping instore, and 31% thought that routinely shopping in physical stores was the reason they chose to purchase there,

STORE ALL CATEGORIES

n+1,000

48%

See product before buy 33%

Get products sooner

31%

Routinely shopping 27%

Hassle-free return

26%

Save money

ONLINE ALL CATEGORIES

n+1,000

56%

Save money 30%

Shopping is easier

27%

Better Selection Shopping is faster Better information

23% 22%

CE

SDA

MDA

44

52

39

31

31

26

2

30

25

30

32

27

27

–

25

CE

SDA

MDA

56

53

51

33

30

28

29

25

–

27

24

22

29

27

28

Fig 1: Top 5 reasons for buying in physical stores versus online for Consumer Electronics (CE), Small Domestic Appliances (SDA), and Major Domestic Appliances (MDA).

while 42% of shoppers considered instore displays to be an extremely/very important factor.

When looking at reasons why people chose to shop online, the most important factor was saving money, at 56%. Consumers also considered shopping to be easier, 30%, and a better selection offered online at 27%. Online is an easily accessible platform to most – with some browsing on the train on the way to work, or shopping on the work laptop on their lunch break.

Another 31% of shoppers like when a website keeps track of their visits and then recommends things to them, suggesting that more purchases could potentially be made off the back of the original trip. When considering what would get them to make more online purchases in the next year, 33% of shoppers said personalised offers based on shopping behaviour.

When asked to think about reasons why they would not buy online, 35% of shoppers agreed that it was difficult to return items, and 43% said they would prefer to see the product in-person. But out in front, more than half, 51%, said that cost of delivery was a hindrance.

It follows then that when asked what would encourage them to purchase more online in the next year, 71% agreed that free delivery would entice them, and 43% agreed same-day delivery would encourage them to purchase more online. An increasing number of online stores are now offering free – or free over a certain spend – delivery, and some offer same-day delivery (albeit for a premium price).

I personally can’t see one method of shopping that fits all of my needs. There are going to be instances where I visit a physical store, and others where I don’t.

So for now, physical stores don’t look like they are going anywhere – one size doesn’t fit all. AR

ABOUT SARAH LAIRD & GfK Sarah Laird is an Account Executive in the major appliances team at retail research and datahouse GfK Australia.

A self-confessed ‘reformed shopaholic’, she focuses on point of sale tracking data. Email: sarah.laird@gfk.com For further information on FutureBuy reports, contact Norrelle Goldring: norrelle.goldring@gfk.com

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COMPANY INDEX AR COMPANY

PAGE #

Andi-Co ............................................................................................... 44, 48, 51 Arisit .................................................................................................... 28, 35, 38 Asko .........................................................................................28, 34, 39, 56, 61 Barkes Electrical ...............................................................................................22 Bing Lee ............................................................................................................. 7 Bora ............................................................................................................56, 61 Breville .....................................................................................................8, 9, 22 BSH..................................15, 25, 29, 30, 31, 32, 36, 48, 54, 56, 60, 61, 64, 65 Condari................................................................................................ 54, 56, 61 De’Longhi...........................................25, 32, 33, 38, 42, 43, 46, 50, 55, 58, 62 Dick Smith.......................................................................................................... 7 Dorsett Retail .............................................................................................18, 19 Electrolux ................................................................................12, 26, 34, 60, 63 Elite Appliances ...............................................................................................52 Eurolinx ..........IFC, 3, 26, 32, 35, 37, 39, 42, 43, 46, 47, 51, 54, 56, 60, 61, 62 Euromonitor........................................................................................ 24, 42, 54 Fisher & Paykel........................................................... 26, 32, 42, 44, 48, 56, 61 GfK....................................................................................................... 24, 54, 66 Glem Gas ............................................26, 32, 42, 43, 47, 51, 54, 55, 58, 59, 62 Glen Dimplex ................................................. 26, 34, 42, 44, 47, 56, 60, 61, 64 Harvey Norman............................................................................................6, 14 Home Appliances .......................................... 26, 32, 37, 39, 44, 48, 50, 56, 61 Jura ..................................................................................................................20 Kleenmaid ........................................................... 26, 32, 37, 38, 43, 47, 56, 60 LG ........................................................................................................ 13, 21, 64 Miele ...................................................................... 7, 28, 34, 39, 54, 56, 60, 61 Mitsubishi Electric ...........................................................................................49 National Retail Association ............................................................................... 7 Nespresso ........................................................................................................11 Sampford IXL ...................................................................................................12 Samsung ............................................................................................. 16, 17, 20 Schweigen ................................................................. 10, 53, 54, 55, 57, 58, 63 Sharp ................................................................................................................65 Shriro.................................................................................10, 28, 44, 48, 56, 60 Smeg ................23, 24, 25, 27, 29, 36, 41, 42, 43, 45, 46, 50, 55, 58, 63, OBC Sony .................................................................................................................21 Status Plus .......................................................................................................40 The Good Guys .................................................................................................10 Thermomix......................................................................................................... 6 V-Zug ................................................................................................................10 Whirlpool ...................................................................................... 28, 35, 56, 61 Zip Industries ..................................................................................................... 7

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