Appliance Retailer August-September 2019

APPLIANCE

NOW IN ITS 23RD YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// AUGUST / SEPTEMBER 2019

Built-In

CONSUMERS PAY PREMIUM FOR CONVENIENCE

+

FREESTANDING

COLOURED APPLIANCES PERFORMING STRONGLY

RANGEHOODS DESIGN BECOMES KEY CONSIDERATION

CHRISTMAS TOP GIFT IDEAS FOR 2019

The ultimate

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JBL Cinema Sound

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EDITORʼS NOTE AR Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852

Retail keeping up with the digital age

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nline sales continue to gain traction, now accounting for around 10% of total retail sales.

With competition more fierce than ever, success will come to those who adapt.

Look no further than new-generation financial services such as buy-nowpay-later (BNPL), which is threatening traditional payment types with fast credit approval and late fees as little as $6.

ASX-listed, Flexigroup is up against Afterpay and Zip Pay with its BNPL platform, Humm signing on a raft of major retailers including Bing Lee, Betta Electrical, Bi-Rite Home Appliances, IKEA, JB Hi-Fi, Myer and Retravision, among others.

Humm customers can spend up to $30,000 interest free within the one app.

For ‘little things’, customers receive up to $2,000 and a choice to repay fortnightly in 5 or 10 instalments. For ‘big things’ customers get up to $30,000 and from 6 to 60 months to repay depending on where they are shopping and what they buy.

Humm claims that its average transaction value is nearly double that of its competitors at an average of $3,760 with its ‘big things’ wallet and over $400 for ‘little things’.

According to a recent report from Power Retail, BNPL services are now used by more than 1.8 million Australian consumers with growth of over 120% per year. BNPL will no longer be an alternate payment option but a service simply expected by consumers.

Most BNPL transactions are conducted weekly with purchases

Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

Average Net Distribution Per Issue: 5,435 AMAA/CAB Yearly Audit Period ending 31st March 2018.

between $100 and $249 and BNPL users tend to spend more, buy more items, shop more frequently and are more loyal to retailers who provide it. It comes as no surprise that Millennials are currently the primary segment but usage is expanding to other market segments.

Albeit a latecomer to the digital evolution of online transactions, Bunnings managing director, Mike Schneider has affirmed his commitment to increasing the hardware store’s digital capabilities with the progressive roll-out of Click & Collect, the recent introduction of live chat, online ratings and product reviews, as well as adding PayPal and Zip Pay as payment options.

“It is about offering customers even more choice and convenience and giving them the ability to shop wherever they want and whenever they want.”

Another retailer keen to flex its digital muscle is Wesfarmers with the purchase of online retailer, Catch.com.au, to boost the ecommerce capabilities of Kmart and Target. Over at department store David Jones, reducing unproductive space remains a priority as online sales grow more than 45% year-on-year.

Consumer buying habits are constantly changing and if a retailer isn’t able to keep up with what a customer wants, they will find someone else who can.

Deputy Editor Emily Bencic

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[ON THE COVER]

SMEG, SYNONYMOUS WITH INNOVATION AND STYLE Smeg is a family-owned Italian appliance manufacturer based in the culinary and engineering hub of Guastalla, Emilia Romagna in Northern Italy. For more than 70 years, Smeg has inspired a love of artistry around the world to create a brand that is synonymous with continuous innovation and timeless style. Through its collaborations with world-leading architects and designers, Smeg’s product portfolio services the entire kitchen, including major and small appliances. Whether you’re a passionate cook, master baker or avid entertainer, Smeg’s diverse collection embodies individuality and enables self-expression in the kitchen. From ovens, cooktops, dishwashers and refrigerators to wine cellars, kettles, toasters and more, Smeg seamlessly pairs powerful performance with architectural design to be the most desired appliance brand.

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Appliance Retailer August / September 2019

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58 45 EDITOR’S NOTE

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Keeping up with the digital age

NEWS

08

Harvey Norman acquires Bowermans Office Furniture; Cameron Trainor re-appointed JB Hi-Fi managing director As part of diversification roadmap; Following stint in merchandising role.

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Winning Appliances signs on Kalamazoo Outdoor Gourmet; Fujitsu General confirms several staff promotions Becomes exclusive distributor and retailer; To drive growth and development in air-conditioning sector.

VOLUME 25 / ISSUE #4

IN THIS ISSUE

12

Mitsubishi Electric announces organisational changes; International Home + Housewares Show to become The Inspired Home Show

Following fourth consecutive recordbreaking financial year; World-class trade event undertakes rebrand.

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Casa Bertazzoni opens in South Melbourne

Sixth generation Bertazzoni family attends local launch.

18

Asko MD reveals future direction

Exclusive interview on the local industry following Hisense acquisition.

FEATURES

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Built-In

As kitchen design trends evolve, so too does the look of builtin appliances, with black aesthetics in high demand and increasing interest in connectivity to make cooking more convenient and enjoyable.

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Freestanding

Freestanding appliances continue to face stiff competition from built-in counterparts and fluctuating price points; however, there are no signs of a slowdown from suppliers when it comes to introducing new designs and technologies to boost sales.

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Rangehoods

Ventilation in the kitchen is vital for removing bad odours and maintaining fresh air. However, rangehoods remain an after-thought for many consumers when updating or renovating their kitchen. Suppliers are calling on retailers to educate customers on the importance of a rangehood.

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Christmas

Multi-cookers, benchtop mixers, coffee machines, blenders and personal grooming products are just some of the gifts tipped to be on consumer’s wish lists this Christmas. Find out more on the trending products for 2019.

WHAT’S HOT

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Pick of the crop

Smeg Linea Collection, Excelsior Balcony Barbie, and more. www.applianceretailer.com.au

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AR NEWS

Harvey Norman acquires Bowermans Office Furniture Harvey Norman Commercial Division NSW/ACT has acquired Bowermans Office Furniture. The North Parramatta store in Sydney comes with over seven decades of trading history and represents another addition to the groups’ diversification roadmap.

“We are an established player in the growing commercial and office fitout sector and this key acquisition is in line with our one stop shop vision,” Harvey Norman Commercial NSW & ACT proprietor, Alan Stephenson told Appliance Retailer.

“We now bring a unique offering as a value added trading partner to our customer base. Customers can purchase all their electrical, plumbing, technology, solar PV, smart automation, tiles, ducted air and now commercial, hospitality and office furniture requirements under the one trading account. It is what the market expects to see as a procurement solution and we have a number of exciting business to business initiatives to announce over the coming months,” he said.

Harvey Norman Commercial Division has retained all Bowermans staff and is now boosting the business with the expansion of the Bowermans warehouse, a new soon to be launched website, and the addition of support and business development staff to ensure the team is well positioned to cater for its growing customer base.

Loop office fitout by Bowermans Office Furniture

The Bowermans road to becoming a well-respected furniture supply company began in 1946 with a small corner shop selling new and secondhand furniture to a growing clientele.

From these beginnings, it quickly grew to become a trusted supplier of quality office furniture to businesses around Australia. Growth led to expanding to a multi-level showroom, one of the largest in Sydney, offering a huge variety of contemporary products. The North Parramatta showroom displays a wide variety of furniture solutions for any office space.

“Throughout our long history, we have let our clients lead the way and we have never lost sight of our goal to provide them with tailored office solutions, first-class customer service and superior product choice,” Bowermans sales and marketing manager, Paula Hakim said.

“The Harvey Norman Commercial core business adds a tremendous level of value to the Bowermans existing and growing customer base and the group’s Qantas Business Rewards program is now available to the office furniture industry for approved customers.”

Cameron Trainor re-appointed JB Hi-Fi managing director Cameron Trainor has returned to the role of managing director of JB Hi-Fi, following 12 months heading the electronics groups merchandising operations in what was a newly created role.

Under his leadership, group merchandise developed group wide trade reporting, tracking and benchmarking protocols across all aspects of merchandise.

He also implemented a number of improvement programs including a revised group private label strategy.

“Group merchandising remains a key focus for the group and the group merchandising team will work closely with the merchandising directors in the JB Hi-Fi and The Good Guys business,” the company said in a statement.

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JB Hi Fi managing director, Cameron Trainor

In other executive changes, The Good Guys HR director, Lynda Blakely will take up the same role across the group to facilitate the continued development of aligned HR policies,

Appliance Retailer August / September 2019

procedures and talent development. JB Hi-Fi technical director, Simon Page will be responsible for both companies in his latest role to deliver the technology and innovation agenda across the group.

JB Hi-Fi group CEO, Richard Murray said these appointments were a testament to the talent in both businesses. “Following the move to our new shared support office, we remain committed to two separate and strong brands supported by integrated group functions.”

Big W Chullora, Auburn and Fairfield will close in January 2020

BIG W ANNOUNCES FIRST STORE CLOSURES Big W has confirmed that it will close three of its Sydney stores in January 2020 – Chullora, Auburn and Fairfield – after reaching an agreement with landlords.

These stores will continue trading for the next six months.

Big W managing director, David Walker said, “These are not decisions we take lightly and we regret the impact the closures will have on affected team members. We would

like to acknowledge the support of the communities of Chullora, Auburn and Fairfield and the hard work and commitment of our store team members. Supporting our team remains our priority and we are committed to doing the right thing by them.

“Over the next six months, we will support our team and explore redeployment opportunities with team members who choose to continue

their career at Big W or with other Woolworths Group brands in the months ahead.”

Big W will continue to work with landlords over the coming months as part of the network review announced on 1 April, 2019, when parent company, Woolworths confirmed its intention to close up to 30 stores and two distribution centres (Warwick, QLD and Monarto, SA) over the next three years.

De’Longhi appoints new marketing director De’Longhi Group has welcomed former Dyson marketing director, Caroline Bonpain as marketing director to oversee the De’Longhi, Kenwood and Braun brands across Australia and New Zealand.

Bonpain brings over 18 years of senior marketing experience, leading teams across multinationals including Coca-Cola, Nestlé and Kimberly Clark, and most recently at Dyson, where she was ranked within the CMO top 50 in Australia and awarded CXO marketing leader of the year in Australia.

In her role at De’Longhi, Bonpain will lead the planning, development and implementation of the company’s marketing strategies, accelerate the digital evolution of the business, drive in-store transformation and deliver best-in-class customer service and customer experience.

“I am delighted to join De’Longhi Group at such an exciting time for the company,” she said.

“In a changing retail and consumer communications landscape, there is huge potential to be innovative and engage customers in a way that is rewarding for both the brand and customer, and I look forward to working across the group and with each team to achieve the business’ strategic goals.

“Having also established my own consultancy as an executive coach and organisational learning expert, I look forward to bringing to De’Longhi Group my passion in helping foster high-performance teams and culture transformation.”

De’Longhi CEO Paolo Albertoni said the business is thrilled to welcome

De’Longhi marketing director, Caroline Bonpain

someone with Bonpain’s passion and skillset. “As our Australia and New Zealand team continues to bring quality, innovation and Italian design into Australian homes, Caroline’s deep expertise and understanding of marketing, customer experience and innovation as well as people development will be invaluable to our company and the team’s long-term success.” www.applianceretailer.com.au

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AR NEWS

The Kalamazoo Outdoor Gourmet Pizza Oven and Gaucho Grill

Winning Appliances signs on Kalamazoo Outdoor Gourmet Winning Appliances has become the exclusive distributor and retailer in Australia for Kalamazoo Outdoor Gourmet products including the Hybrid Fire Grill – the only gas grill that also lets users burn wood and charcoal, the Gaucho Grill, Smoker Cabinet, Outdoor Cooktop, Pizza Oven, Refrigerated Drawers and custom cabinetry.

Commenting on the partnership, Winning Group CEO, John Winning said, “Elegantly designed and handcrafted in America, Kalamazoo

Outdoor Gourmet’s products are for those who like alfresco entertaining and want to achieve chef-like cooking results.”

Kalamazoo Outdoor Gourmet chairman, Pantelis A. ‘Pete’ Georgiadis said, “As a company dedicated to maximising the joy of cooking and entertaining outdoors, we are delighted to finally have a local presence in Australia – a country with a renowned tradition of outdoor cooking and home to some of our most avid Kalamazoo fans.

“The team at Winning Appliances

has a keen understanding of the market, a passion for outdoor cooking and a track record of providing an unmatched customer experience; making them the ideal partner to bring Kalamazoo to discerning homeowners and the professionals who serve them.”

Kalamazoo Outdoor Gourmet products will initially be on display in Winning Appliances Richmond when it launches in quarter three of this year.

Following that, the products will be rolled out to other flagship stores.

Fujitsu General confirms several staff promotions Fujitsu General Australia has announced staff promotions and boosted its product department to continue driving growth and development within the air conditioning sector.

The staff promotions will see Kyle Rafter promoted to national product manager, following the departure of John Bourke. Rafter has more than 10 years’ experience within the industry, joining Fujitsu General Australia in 2015 as business development manager – commercial.

David Rooke has moved into the role of product training manager. He started his career with the company in 2006 as part of the product department. In 2009 he took time off to travel and returned to Fujitsu General in 2011 where he played 10

Fujitsu General national product manager, Kyle Rafter

a pivotal part in creating the new role of project support, which is now an essential component of the business.

Paul Saliba moves internally from Fujitsu Assist to the newly created position of product and controls specialist to take the lead in supporting the

Appliance Retailer August / September 2019

business in what is an evolving market.

Francia Evangelista has joined the team as compliance and technical officer, responsible for ensuring the company meets and satisfies all compliance requirements. She will also assist with commentary and advice to industry associations and government regarding standards and other industry topics.

“I am thrilled to welcome Paul, David and Francia to the team,” Rafter said.

“The industry is changing dynamics with more complex controls, commercial product development and innovations within the market and their combined wealth of experience will play an integral role in developing Fujitsu General products for both commercial and residential markets.”

Breville acquires US food tech start-up Breville Group has acquired Seattlebased food and technology company, ChefSteps. The deal will strengthen Breville’s existing commercial sous vide range of products following its acquisition of the PolyScience Culinary division in 2014.

ChefSteps, with its website ChefSteps.com, uses high-quality interactive content, techniques, tools, and resources to inspire home chefs to experiment in the kitchen. In 2015, the company announced its expansion into smart kitchen hardware with its Joule product – the world’s smallest and most powerful sous vide immersion circulator controlled by a smartphone app that includes recipes and tips.

The acquisition will enhance the longterm research and development (R&D) capacity that brought Joule to market and allow for continued and sustained focus on innovation, while increasing global commercial scale to further maximise the value of the ChefSteps content platform and portfolio of fast-growing connected Joule products.

Breville CEO, Jim Clayton said, “ChefSteps has produced tremendous innovation in the content and connected hardware space, and we are excited at the

NEWS

IN BRIEF

WESFARMERS TO BUY CATCH

Breville CEO, Jim Clayton

scale we can achieve by combining their content and intellectual property with our current and future consumer products.

“We also look forward to engaging with, and serving, the ChefSteps community. I am thrilled with the opportunity to leverage this extraordinary combination of assets while pursuing our shared mission.”

ChefSteps will be integrated into the Breville Group business while maintaining its offices in Seattle. The ChefSteps business will be reported as part of the Breville’s Global segment but is not expected to have a material impact on the business of the group.

SHRIRO APPOINTS NEW RETAIL APPLIANCES MANAGER Shriro has welcomed with representation in former Electrolux key all states, working on account sales executive, campaigns and promotions Sandra Boyle as divisional with retail partners and manager for retail launching new projects appliances. Boyle worked at and products.

Electrolux for over 11 years Shriro Australia with national customers and New Zealand chief including Winning operating officer, Carl Appliances and Thorn.

Pauling said the company Prior to Electrolux, she is not only shaking up its Shriro divisional manager – was an account manager at retail strategy, the senior retail appliances, Sandra Boyle Sunbeam for five years. leadership team is also In her new role at being examined.

Shriro, she will be responsible for “To get someone of Sandra’s calibre working with leading national and and expertise is very exciting. With over regional retail partners to successfully 16 years of experience in the Australian represent Shriro retail brands, Blanco, appliance space, we are looking forward Omega, Neil Perry Kitchen and to reinvigorating our national brands with Robinhood. Additional responsibilities our key retail partners and launching an include leading the national sales team array of exciting new initiatives.”

Wesfarmers has purchased online retailer, Catch.com.au for $230 million. The acquisition, which is subject to approval by competition regulators, will operate as an independent business.

“The acquisition would boost Wesfarmers’ and Kmart Group’s digital and ecommerce capabilities,” Wesfarmers managing director, Rob Scott said, “whilst continuing to invest in the unique customer and supplier proposition provided by Catch Group.”

Kmart managing director, Ian Bailey, will oversee Catch Group operations. “We are excited to work with the Catch team and look forward to leveraging our capabilities to grow the business and accelerate the customerdriven, omni-channel initiatives across Kmart and Target,” he said.

The number of active Catch Group customers is said to have increased to 1.2 million, representing growth of 50% year-on-year. First quarter results for FY 2019 with gross transaction value reached $99.39 million, an increase of 72.9% on the previous corresponding period. Catch now offers in excess of 1.9 million SKUs via the marketplace platform. New warehouse facilities opened at Truganina, Melbourne earlier this year.

RALERU WELCOMES NEW DIRECTOR

Raleru, parent company of Camera House, has appointed David Burlew as director.

Burlew comes to the role with 20 years of experience at executive and board level across retail, industrial and manufacturing sectors in New Zealand, South East Asia and Australia.

He was head of franchise for Goodyear Tyre and Rubber and Nissan Motors retail networks, and most recently managing director for Vitec Imaging Australia. Burlew is currently chair at Pain Specialists Australia and is committed to safety, compliance standards, corporate governance and business plan deliverables.

He has also managed or chaired project teams in franchise and training development and sales and operations planning.

www.applianceretailer.com.au

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AR NEWS

MITSUBISHI ELECTRIC ANNOUNCES ORGANISATIONAL CHANGES

Mitsubishi Electric general manager of national sales, Zane Barron

Mitsubishi Electric Australia has promoted several team members within its heating, ventilating and air conditioning (HVAC) division. These promotions follow a fourth consecutive record-breaking financial year.

Rob Seeley, Brett Morgan and Mark Lo Basso have been promoted to the position of HVAC state managers.

Steve Hughes will make a return to the company to support Morgan in the position of HVAC sales manager, South East Queensland.

Geoff Watson has been promoted to HVAC sales manager for VIC/TAS. Joining the management team in the Melbourne office, he has been with the company for 12 months and has brought a wealth of experience from working in managerial roles in the HVAC industry both in Australia and overseas for the past 20 years.

Mick McKay has been promoted to the position of HVAC sales manager for WA, following the promotion of Mark Lo Basso. He brings 23 years of

industry experience to the new role, having previously been a senior HVAC sales executive. McKay will expand the dealer base and drive product growth in the market, working with a team of six direct reports.

Mitsubishi Electric has also appointed Peter Marsman as NSW/ ACT retail sales manager following the departure of John Sibbald on announcement of his retirement.

“We thank John for his 11 years of service and hard work he has put into the business. We wish John all the very best in his retirement,” Mitsubishi Electric Australia general manager of national sales, Zane Barron said.

“We are delighted to announce Peter’s promotion and encourage promotion from within, he brings 19 years of experience in the industry to his new role, five of which have been with Mitsubishi Electric. With his extensive experience and focus on relationships, it will further strengthen our partnerships with our retailers.”

International Home + Housewares Show to become The Inspired Home Show Next March, the global housewares industry will go to Chicago for the 123rd convening of the industry’s primary marketplace, but the gathering will be under a new name – The Inspired Home Show.

Last February, the International Housewares Association (IHA) announced it was rebranding the name of its world-class trade event, the International Home + Housewares Show, to The Inspired Home Show, IHA’s Global Home + Housewares Market in 2020. The change is part of the association’s expansion of The Inspired Home platform, which was created to align with consumer trends shifting from functional home design to aspirational lifestyle development.

“We found a clear convergence between product suppliers, retailers and consumers through lifestyle branding,” John ‘JC’ Collins, president/CMO of Neatfreak and 2018-19 IHA chairman.

“Consumers drive retail purchases, and their lifestyles drive the things they buy.

Design and function are no longer the sole reasons people purchase housewares products. The Inspired Home Show is taking things a step further to help 12

retailers understand how design and function fit into their customers’ lifestyles and to find ways to inspire them.”

As the premier home and housewares event in the world, exhibitors and retail attendees expect a show that reflects current trends and attitudes.

The Inspired Home Show will maintain all relevant aspects of the International Home + Housewares Show while introducing new elements that help product suppliers and retailers meet the needs of the changing consumer marketplace, fueled by digital connectivity and fulfilled in an omnichannel environment. The show will remain a trade-only event at McCormick Place in Chicago and will maintain its “five expos in one” format.

This consumer sensibility will influence other aspects of the show, including educational sessions, special displays and networking events.

The Inspired Home Show 2020, IHA’s Global Home + Housewares Market, will be held March 14-17 at McCormick Place, Chicago USA. Attendee registration and additional Show information are available at TheInspiredHomeShow.com and Housewares.org.

Appliance Retailer August / September 2019

March 14 - 17, 2020 McCormick Place | Chicago

Myer partners with LiTMUS Labs to sell latest gadgets Myer has announced a partnership with LiTMUS Labs – the first of its kind with a department store – to enable customers to try the latest home and lifestyle gadgets before they buy from global brands.

LiTMUS Labs will be setting up store-in-store activations at Myer Sydney City in late August, with other Labs in Melbourne, Brisbane City, and Chatswood (NSW) to follow, with an ever evolving range of products from brands including Meural, Lumos, Inboard, Master & Dynamic, Mate.bike and NEO Labs.

Each LiTMUS Lab will stock wearable technology, smart home, wellness and beauty, home life, games and toys, audio and sound and, see it first, with staff on hand to help customers test and experience every new device, or shop through the digital tablets at each Lab. Myer general manager – home and entertainment, Dean Austin said, “This exciting department store first partnership will ensure Myer is the lifestyle destination for our customers.

We will offer our customers an endless

L to R: LiTMUS Labs co-founder, Ashley Heath, Myer general manager – home and entertainment, Dean Austin and LiTMUS Labs co-founder, Dene Heath

aisle of innovation with products, many of which you can’t purchase anywhere else in Australia.”

LiTMUS Labs managing director, Dene Heath commented, “Myer is the perfect fit for LiTMUS Labs as they share our commitment to showcasing to the Australian market innovative

products and gadgets from wellness, to sport, to tech.

“We can’t wait to set up our unique customer experience with the latest innovations from all over the world for Myer customers to discover, try and buy.

Put simply, if you want it first, you will come to a LiTMUS Lab in a Myer store.”

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AR NEWS

Jaycar Electronics opens first concept store in Sydney Jaycar Electronics has recently opened its first flagship concept store at Sydney’s Central Park Mall. The new store stocks cable connectors and computing accessories, and over 7,000 active product lines. Equipment for hire, interactive display areas and collaborative work spaces also feature in the store.

The heart of the store, which spans over 420sqm, is a first for Jaycar – a dedicated space known as the Maker Hub where customers can participate in workshops, challenges, attend events and use specialised equipment such as 3D printers to work on their own projects, whether they are a tech expert or just a beginner.

Jaycar chief marketing officer, Jarrod Carroll said, “We are trying to push the boundaries of experiential retailing in this sphere. Our new Maker Hub space

Jaycar Electronics store at Sydney’s Central Park Mall

will allow customers to have hands-on experience with many of our products.

“For example, people can work on benches with Arduino & Raspberry Pi microcontrollers and experience various workshops lead by our in-store tech experts.

It’s all about inspiring people through the endless possibilities of technology.”

The new store layout offers new ways to search for products, Instant Check Out services and extended Click and Collect available for local businesses.

DAVID JONES ROLLS OUT NEW LOYALTY PROGRAM The latest David Jones Rewards loyalty program gives customers access to exclusive offers and events, as well as redeemable rewards without minimum spend or points. With every purchase, customers also have the chance to win David Jones gift cards worth $5,000.

The program will sit alongside the department store’s partnership with American Express, enabling David

Jones American Express Card Members to participate in the Rewards program in addition to earning points and receiving exclusive card member benefits.

David Jones CEO Ian Moir said, “The launch of David Jones Rewards marks a new and innovative direction for our loyalty offering. This is a significant opportunity for us to better engage with our customers and provide a stronger

multichannel experience. We believe our all-digital approach to David Jones Rewards is the future of retail loyalty.”

David Jones Rewards members will be issued a digital membership barcode for in-store purchases, which can be stored on any smartphone device via Apple Wallet, Google Pay or the Stocard app to redeem exclusive offers and rewards.

Laser grows sales and product team Australian-owned consumer electronics company Laser has expanded its sales and product development team in line with launching several new product categories. The five new staff appointments signify the company’s commitment to its bricks-and-mortar retail partners, with roles that will deliver further in-store support.

The appointments also come as Laser prepares to enter new markets and categories, including a new connected smart home collection, pet-related technology products, portable power and expanding its fitness and wellbeing range.

Anita Gounder joins as general manager of commercial sales, with a remit to lead a new business 14

Laser general manager of commercial sales, Anita Gounder

unit specialising in commercial, enterprise, project and government.

Working alongside retail sales general manager, George Nasr, Gounder will be responsible for driving the

Appliance Retailer August / September 2019

brand’s expansion into new categories and markets and strengthening relationships with the commercial arms of Laser’s retailer partners. Gounder’s previous extensive experience includes management roles at KitchenAid, SanDisk and Shriro.

Other new appointments are Ray Smith as national business manager, Eren Kirkpinar as business development manager as well as an additional sales administrator to support the growing team along with an additional compliance manager to help bolster the team with the growing product lines emerging in the FY19/20.

STRAPLINE AR

Where the industry connects around innovation and inspiration Freedom CEO, Blaine Callard

FORMER HARVEY NORMAN IRELAND CEO TO HEAD FREEDOM Greenlit Brands has appointed former Harvey Norman Ireland CEO, Blaine Callard as CEO of Freedom, effective 19 August, 2019.

Callard is an accomplished retail executive with over 20 years’ experience across a range of operational and strategic roles at Harvey Norman. As CEO of Harvey Norman Ireland, he oversaw its successful strategic turnaround with a return to profitability, a strengthening of its gross operating margins and a reinvigoration of its brand in Ireland.

His experience, knowledge and leadership capabilities will be critical as Greenlit Brands continues to reinvigorate its flagship household goods brands, led by Freedom and Fantastic Furniture.

Greenlit Brands CEO, Michael Ford said, “Attracting a retail executive of the calibre of Blaine Callard to Greenlit Brands is significant. I believe it attests to the underlying strength of our group, our corporate strategy, the formidable position that we today occupy and the opportunity we have to grow in the retail sector in Australia and New Zealand.

“We have made significant headway since our rebranding and our refinancing initiatives late last year. We continue to carefully consider strategic options while methodically implementing key strategic initiatives like this across the group. I look forward to this continuing with Blaine onboard.”

Commenting on his appointment, Callard said, “I am really excited to be joining Freedom at this time. It is an iconic brand with an enviable heritage built over 38 years. I am a firm believer that great retail will always thrive and at the heart of great retail is people. Freedom has a fabulous brand heritage to grow from in this regard with a coveted market position, store footprint, culture and DNA. I look forward to making a real and meaningful contribution to Freedom.”

2,200 exhibitors from 50 countries

The leading home & housewares-specific show in the world

Attendees from 130 countries on six continents

14-17 March 2020 McCormick Place, Chicago TheInspiredHomeShow.com

For more information, please contact the IHA Australia & New Zealand representative: Robert Parker Tel: +61 419 330447, robert@rpmi.com.au

AR NEWS

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Casa Bertazzoni opens in South Melbourne

BY JAMES WELLS

he Bertazzoni family recently joined local general manager, George Alikakos to officially open the first company showroom in South Melbourne.

The Bertazzoni team was joined by architects, commercial developers and members of the media for the launch. “I thank you all for coming this evening, a lot of hard work for people here in Australia and also in Italy,” Alikakos said in his speech to the attendees.

“Bertazzoni is a company that has been established for a very long time and we are very fortunate this evening to have the sixth generation of the family here this evening, Nicola Bertazzoni, vice president of sales and Valentina Bertazzoni, director of style and communication. The space, which is perfectly located on Clarendon Street, has taken 10 months to develop from creation to implementation.

“Following the success of subsidiaries around the world, the US, the UK, the Netherlands, France and Scandinavia, the Bertazzoni family believes that having direct control and input into the execution of products in a marketplace delivers results. After providing that guidance indirectly over 17 years in conjunction with a number of different entities, the new subsidiary now permits the brand to have a consistent and uniform message and aligns the Australian business alongside the other successful countries around the world,” Alikakos said.

Nicola Bertazzoni also addressed the audience during the event. “Thank you George, and thank you for being here, we are very happy to be in Australia for the official launch 16

Appliance Retailer August / September 2019

of Bertazzoni in this market. We have just opened our direct subsidiary, and there could not be any better place to hold this launch than at Casa Bertazzoni Melbourne.

“Bertazzoni is the oldest company in kitchen appliances in the world, still owned and run by the same family that originally founded it. The company was founded in 1882 by our ancestors who saw the first steam trains coming through Italy and they had an idea where they could take a concept to homes mainly using open fireplaces at this time where the majority of the heat escapes through the chimney.

“Taking this idea from the steam train, they decided to create wood burning stoves which are now straight forward products, but at the time it was such a revolutionary product because it made the life of people easier. You could cook on the surface or in the oven and heat the home without too much consumption of wood, hot water with heat gently released to the room, and ashes mixed with water to create detergent. Let’s say it was a very integrated product. Over the years we have evolved through several phases, wood burning, gas, induction, microwave and now integrated steam cooking.

“The design and manufacture of our kitchen appliances is with the customer in mind, that not only wants it for performance in terms of features to help achieve good results in food preparation, but also the design of the products.

Appliances are not only functional products they are part of the home décor, so the value of engineering and function is just as important as the attention to style, that is what makes

1/ Interior of the Casa Bertazzoni showroom in South Melbourne 2/ Exterior of the Casa Bertazzoni showroom 3/ Valentina Bertazzoni and Nicola Bertazzoni 4/ George Alikakos, Danni Mosley, Nicola Bertazzoni, Valentina Bertazzoni and Graziano Soliani

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Bertazzoni different from other brands. We are sold and distributed in over 60 countries and globally our customers want to take care of their loved one and cook beautifully and this is something that is important to us.

“We have had a lot of other Casa Bertazzoni showrooms open around the world in the UK, France, Netherlands, Sweden, Rome, Milan and now Melbourne and a few more in the pipeline. They all follow the concept of the original based in our headquarters in Guastalla. What is important for a brand is the consistency in the execution of the message and when it comes to timing, it was not random. We wanted to execute these showrooms now because we finally have a new built in lineup.

Previously, we were successful, but it was mainly a brand focusing on freestanding range cookers and since we have expanded and invested in a new factory with a wide lineup of built in products, now is the time to go direct to the market,” he said.

A ‘PERFECT FIT’ FOR AUSTRALIA

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Bertazzoni director of style and communication, Valentina Bertazzoni told Appliance Retailer why Australia was chosen to be a fully-owned subsidiary with a dedicated showroom.

Speaking recently at the opening of the Bertazzoni showroom in South Melbourne she was asked: “Why Australia?”

“We believe the Australian people are the perfect fit and resonate with the values of our brand. Australians are open minded and sophisticated consumers who are also interested in healthy eating with fresh ingredients and spending time cooking in the home for their loved ones and these things combined make Australian people the perfect match for the Bertazzoni brand and its values.

“We are proud that our logo was one of the first registered in Italy and among all categories we are number 462. Embedded within the logo are the three values that have guided the company for many years,” she said.

“The first value is family, this means long lasting tradition in excellence, we are good at what we do and we also promise to deliver a long term commitment to both our customers and the market. As we are a family business, it is never about quick wins or short term gains. We are building for the next generation. We have taken from the last generation and make sure that we can hand it over in a stronger position to the next generation.

“Second value is engineering, represented by the ‘winged wheel’. In the 1920s when it was designed it represented progress, speed, velocity and industrialisation and has a double meaning of functionality and style, our products work well and they look beautiful.

“The third value is Italia. This represents our land and our region where we are based in Emilia-Romagna, there is a strong engineering culture and tradition with luxury sports cars, industrial packaging, agricultural machinery, food processing and also the food culture and the combination of the two is perfect for the type of products that we do,” she said. AR www.applianceretailer.com.au

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AR NEWS

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Asko MD reveals future direction

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BY JAMES WELLS

ew Asko Australia managing director, Kevin Ke recently sat down with Appliance Retailer to speak about his passion for the local industry and outlook for the future.

Ke joined Hisense Australia as managing director in 2009 when Hisense was in its early stages of testing and exploring elements of the market to determine the best way to grow a business and importantly a branded business. “At that time, and even today, most Chinese manufacturers were more OEM oriented. A decade ago, Hisense acknowledged this and wanted to explore more value added services and build a brand to grow the business,” Ke said. “There is no doubt that this is the overall goal of the company, and following the acquisition of Asko, is why I was given the opportunity to lead Asko Australia.”

He said to be a Chinese brand is a long, serious, and at times risky commitment and a lot of money is required to achieve results.

“With the Hisense acquisition of Asko everyone within the organisation recognised this as a perfect fit and something that Hisense values. Following changes to the management locally and globally, it is important to communicate a number of key clear messages about the future of the business.”

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Appliance Retailer August / September 2019

Asko’s place inside the Hisense group will receive a strong commitment to maintaining investment in R&D, product and marketing. It will be run independently and there are no plans to merge Asko and Hisense businesses into one team either locally or globally. “We are going to be independent, full stop,” Ke said.

“What I want to share with our partners and retailers, is that we are going to keep running a pro-forma agency business because this is a good business strategy for them and does not tie up their cash flow.”

When it comes to brand positioning, Asko Australia intends to consolidate its current position, and push further into higher ASPs, moving from a premium to luxury level.

“There is a huge opportunity here as the market is skewed to heritage brands. While I respect these brands, we want to differentiate ourselves by delivering better value for money and more choice at premium price points to excite retailers and consumers,” he said.

Ke spoke further on the value of the partnership between Hisense and Asko and how this provides the local arm of the Scandinavian brand with a unique opportunity for the future.

He said the most exciting benefit between Hisense and Asko comes from Hisense’s strength in consumer electronics.

3 1/ Asko Black Steel appliance range 2/ Asko Black Steel refrigerator with wine cooler

2 With the acquisition of Asko, even an early analysis shows there is a very good fit with the complementary product portfolios of dishwashing, laundry and major cooking appliances.

Asked who globally has a strong premium whitegoods business, balanced by a brown goods business, Ke said: “To brands like Samsung and LG, whitegoods is defined by product portfolios such as refrigeration and air conditioners, rather than major cooking appliances. So far there has been no Asian brand that has been successful. We are now the only ones to be able to perfectly match these product portfolios together and bring these to market.

“It is clear that other European brands have fallen behind in terms of being able to deliver new digital technology. We have extensive experience in the consumer electronics category where a product lifecycle is often less than 12 months. This experience, as well as the ability to deliver technology, is a significant barrier to entry for new players. I see artificial intelligence and smart home platforms as an ideal path forward.

Who else has the ability to get both intensive and extensive knowledge about whitegoods as well as consumer electronics?

“It is now about looking at ourselves in the mirror and seeing how and where we can do it properly. This is from a technical perspective as well as a capability perspective.”

While acknowledging a huge respect for competitors, the easy money or easy win is not there anymore, he said. “The whole market is dynamic, so like it or not, we have to embrace and prepare for that change in the future and technology has taught us this.”

According to Ke, firstly you have to decide whether you want to make this technological change, and secondly have the ability to do it. “The good thing with Hisense’s involvement in the Asko brand is the top management of the new organisation is from a fast moving mentality. The company will now apply this philosophy to see how we can compete and generate more value at that premium level to bring extra value to the consumer.

3/ Asko Black Steel rangehood and cooktop 4/ Asko managing director, Kevin Ke

4 “We want to remind our business partners that after we complete some basic housekeeping, we are committed to working strategically to improve our price positioning for Asko.

Retailers all understand that ASPs are dropping and they are concerned about price erosion with floor staff moving to make quick easy money taking advantage of brands coming in and playing aggressively on price, but in reality how sustainable is this with rents rising and costs increasing?

“This is why the ASP is a part of our future positioning strategy for Asko. How we justify the ASP is critical, not just by lifting it up, we have to deliver extra value to the consumer.

Consumers spend money more wisely and rationally and this is a tough situation, but at the same time, consumers are still willing to pay for real features and benefits. The issue is that benefit needs to be delivered, understood and appreciated. The value has to be solid and touchable with consumers able to see the difference. We have to deliver in a meaningful manner and not just talk about it in superficial or cosmetic way.

“Real improvement requires risk. Should we take less risk or do we want to challenge the market with the chance of failing, so which direction do we take? We came from an industry which is technology driven and I know there is no safe or easy way. There no such thing as a safe option. You have to run as fast as you can and not leave anything in the tank.

“We appreciate the support from our retailers and at the same time, the retailers have seen Hisense’s growth and should have confidence that if I have made promises, then I will deliver,” Ke said. AR www.applianceretailer.com.au

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AR RETAIL PROFILE

Whitfords showroom stays on-trend The Whitfords family business began in Five Dock in Sydney’s inner west in 1922 as a small grocery store. In 1955, Whitfords Home Appliances was established in response to demand from the local community.

Fast forward more than 60 years, Whitfords has undergone another transformation, joining the BSR buying group in April 2018. This has coincided with a gradual showroom makeover for the retailer, due to be completed by year end, featuring a number of new supplier displays.

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Appliance Retailer August / September 2019

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4 1/ The demonstration kitchen has proven to be very successful 2/ Whitfords Home Appliances store manager, Ben Whitford 3/ The new Smeg display 4/ Steel, Sirius and AEG displays

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hitfords installed its first demonstration kitchen approximately 12 months ago, which has proven to be very successful with one to two cooking demonstrations from each supplier every month, showcasing combi-steam ovens and upright cookers. “Demonstrations are a great selling tool that we have now implemented into the showroom. This helps with our customers’ decisions and gives them an insight into what they could possibly cook at home,” store manager, Ben Whitford told Appliance Retailer.

“Steam is a big feature with the suppliers when they are doing demonstrations. The amount of different things you can cook within a steam oven is endless and customers are slowly starting to see this. We carry out demonstrations with all the major brands such as Miele, AEG, Smeg, Steel, Ilve, Asko and Neff.”

When it arrives in Australia later this year, Whitfords will be one of very few Sydney retailers to stock the Fhiaba premium refrigeration range.

“We are very excited to see this brand hit our showroom floor. With very limited distribution in Sydney it will be a great product to tie in with our other premium brands. I have seen the product in the flesh and I was very impressed with the quality and finish,” he said.

Whitfords is currently the only retailer to stock additional handle designs for Miele appliances.

“This gives our customers another option to adapt to the design of their ovens. Miele have given us this great range with many finishes the customer can select from.”

Regarding the new displays completed in the showroom: “We are always working hard with suppliers to make sure we have the best looking displays to showcase their products. Now with the always-changing designs and looks to appliances, it is always important to make sure that the appliances are showcased in the best possible way. We still have a few new displays to roll out before year end from brands, which will include Electrolux and Fisher & Paykel”.

The second level of the Whitfords showroom is always changing and will be the final piece to the renovation. It is currently home to refrigerators and washing machines, as well as a dedicated air conditioning display. Watch this space. AR www.applianceretailer.com.au

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AR THE RETAIL INSIDER

The customer is always right.

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Right?

f you’ve worked in retail, even if only for a short time, you’ve heard the old saying that ‘the customer is always right’. But rather than just blindly accept, or reject, this proposition, let’s actually critically assess the premise that underpins this maxim and analyse if it’s true.

In the early 1900s, the notion that ‘the customer is always right’ was popularised, and this notion returned to the fore in the 1950s and 60s when, realising that many brands treated their customers poorly, advertising executive David Ogilvy wrote in his book ‘Confessions of an Advertising Man’ that “The customer is not a moron.

She’s your wife”. Ogilvy stressed that we are all customers, and his attitude was influential for its time: imagine if the customer actually has some influence?

Fast-forward to the 21st Century and, as we all know, in today’s age of social media, customers are armed with a very

powerful and instantaneous tool with which they wield a lot of power.

The customer may not always be right in your view, and there are always situations which involve extenuating circumstances, but on the whole your success depends on the happiness and satisfaction of your customers. Allowing the customer to be right in the midst of disputes is the smart way to handle business relations. It is not worth it to risk destruction by insisting on being right.

So, it brings us to the milliondollar question: is the customer always right? And the indisputable answer is: Absolutely, yes! And here are some compelling reasons why...

NO CUSTOMERS = NO BUSINESS

One reason that many businesses still adhere to the “customer is always right” standard is that they appreciate just how important their customers are. There is a saying that without customers, you

have no business being in business.

A business without customers will quickly go out of business.

IT’S GOOD BUSINESS INTEGRITY

Making the customer right at all times is a positive business ethic. Business ethics is a group of morally correct actions that further a business’s reputation by treating customers and associates as human beings: i.e. the customer is not a moron!

Business ethics classes also teach that all facets of a business should have a uniform code of conduct which represents the heart of the business, and should include love and loyalty to their customers.

THE REPERCUSSIONS CAN BE QUICK AND DEVASTATING

The backlash from just one displeased customer can be devastating to a business. Just one emotional complaint on the internet, or in its local community via word of mouth, can leave a business with a poor reputation. It’s worth remembering that 96% of unhappy customers won’t complain to you, but will tell 15 friends.

IT ENCOURAGES CUSTOMER SERVICE EXCELLENCE

“The customer is always right” sets a standard for your staff which strives for excellence and customer satisfaction.

Customer service experiences are one of the leading causes of customer loyalty and customer loss. Every customer matters.

Therefore, businesses should strive to create an environment of consistent over-and-above service standards.

The customer is always right because as a business you want your customers to return, as well as feel welcomed and appreciated. Many businesses lose sight of this fact when they become big, successful and influential, not realising that they can still lose everything without the love and loyalty of their customers. AR 22

Appliance Retailer August / September 2019

FEATURE

BUILT–IN PREMIUM OVENS AND COOKTOPS IN HIGH DEMAND

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Consumers willing to pay premium for convenience

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BY EMILY BENCIC

n the major cooking appliance market, built-in appliances were the best sellers, according to the latest data from Euromonitor.

“Built-in ovens and cooktops saw a year of strong growth in volume terms in 2018, as consumers become more accepting of higher retail prices,” senior analyst, Jorge Rosas said.

“There is a shift towards premium features around connectivity and optimal cooking control. The success of premium features within the major cooking appliances category is mainly due to consumers’ continuous search for convenient cooking solutions.”

WHEN DOES ORDINARY BECOME EXTRAORDINARY? Smeg’s Classic built-in oven was designed by world renowned architect Guido Canali over 30 years ago. And being both elegant and intuitive to use, we chose not to mess with it. The design has earned a place at the Museum of Modern Art in New York. So it’s not just an oven – it’s a design icon.

Smeg Dolce Stil Novo Blast Chiller

`` First domestic blast chiller on the Australian market `` Wide temperature range from minus 35 degrees Celsius to 75 degrees Celsius `` Can be used to freeze, chill, defrost, reheat or cook `` Five year warranty RRP: $7,490

SMEG

Leon Wolf National Product and Procurement Manager Design and technology are at the forefront of consumer choice in the built-in cooking category, according to Smeg’s Leon Wolf.

“Due to the range of sizes and technologies available from Smeg, kitchens can now accommodate any home cook’s desires – from a full size 90cm capacity through to compact combi-steam and speed ovens and Australia’s first domestic blast chiller, which heats to 75 degrees Celsius,” he said.

Across the board, there is a strong trend towards sleek and minimalist finishes, particularly with black aesthetics such as black glass, black stainless, painted black and more. “Smeg offers black across three aesthetics – Linea, Dolce Stil Novo and Victoria in the built-in cooking category.”

With the rise of the smart home, there is also a rapid increase in the use of technologies such as wireless connectivity in the kitchen. “There is still a way to go before we transition to a completely integrated smart kitchen; however the innovations that are coming are exciting.”

When it comes to challenges within the category, Wolf said price is becoming the driving factor of built-in oven sales over quality and performance or even country of origin. “Smeg continues to invest in technology and performance while manufacturing exclusively in Northern Italy.” AR

sm eg.co m .au

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SHRIRO

Michael Sultana Senior Product Manager The built-in cooking category continues to show that consumers are looking for ease of use, flexibility and reliability, according to Shriro’s Michael Sultana.

“The look and feel of built-in appliances is increasingly important; consumers want their product to look minimalistic in design and have seamless integration into the kitchen,” he said.

There is also increased interest in larger capacities that allow consumers to cook even more in their oven to feed a large family or a group of friends at a dinner party.

DE’LONGHI

Jessica Hull Category Manager Kitchens have been trending towards built-in appliances over freestanding for a while now with sleek modern kitchen designs capitalising on the integration of these appliances, De’Longhi’s Jessica Hull said.

“Kitchen trends are changing at a faster rate than in the past with new trends emerging almost every year instead of every decade. Currently, darker, moodier kitchen colours are becoming trendier, resulting in an increase in black appliance offerings.”

De’Longhi 60cm 85L Electronic Touch Control Pyrolytic Built In Oven DEP7410P

`` Larger cavity in the same 60cm cut-out size `` 11 function touch control `` New pizza function cooks in less than five minutes `` Cool touch triple glaze doors

“Omega’s latest range of 60cm built-in ovens with 90 litre capacity have followed this trend and we have seen a surge in consumers purchasing these 60cm built-in ovens, moving away from the traditional 65 to 70 litre capacities.”

Omega’s range of black gas on glass cooktops has been well received as demand for black appliances continues to trend.

When asked about challenges facing the category, Sultana pointed to the slowing housing market and in turn, slowing investment in kitchen renovations, as well as fewer commercial and home developments. AR

RRP: $2,499

De’Longhi’s built-in oven range primarily features black glass design with accents of stainless steel to make a timeless statement piece.

Although the category was described as stable, average sell prices (ASPs) have seen a stronger decline in recent years as more brands enter the entry and mid-level price points.

“Ongoing promotional activity with strong consumer offers from all key brands continues to drive consumers into stores, and assists in combating the downward price trend,” she said.

New technologies continue to emerge, but it is older technologies becoming more affordable and prevalent in the built-in market. “Features such as pyrolytic cleaning, steam cooking and auto cook programs used to afford a heavy premium, but are now available on entry level products, giving more consumers access to those technologies that will help make cooking seamless.” AR 26

Appliance Retailer August / September 2019

Omega 60cm Built-In Oven OBO690GG

`` 90 litre capacity `` Unique 12 shelf position to maximise space `` 80mm deep baking tray ideal for turkey, chicken or roast `` Sleek exterior finish RRP: $649

Inspired by the first element of design – the line – the Linea built-in oven embodies genius in its simplicity, while retaining the expert cooking technology Smeg is famous for. In a sophisticated expression of black, white and silver, it’s proof that beauty lies in simplicity.

s me g.com.au

Linea Built-in Oven in choice of 3 colours

DECEPTIVELY SIMPLE

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GAGGENAU

Olya Yemchenko Brand Communications Manager The built-in cooking market is demonstrating an increased focus on design and integration of appliances in stacked tower or horizontal configurations, according to Gaggenau’s Olya Yemchenko.

“As a result, home chefs can now have an array of appliances to suit numerous cooking techniques and enjoy culinary exploration, while also looking visually impressive,” she said.

GLEM GAS PROMOTION

A year-round campaign will run to promote the benefits of cooking with gas with a focus on Glem and Emilia gas ovens.

One of the strongest trends is cooking with steam and in particular the sous-vide method of cooking, due to health and flavour benefits.

“Ingredients cooked using sous-vide avoid loss of nutrients, vitamins and minerals, making it one of the healthiest methods of cooking. At a consistently low temperature of 50 degrees Celsius to 95 degrees Celsius, the natural flavour of food is retained, while the texture of the food is unrivalled,” she explained.

Glem 60cm Gas Oven GF64GEI

`` Five cooking functions including fan assist `` Simple 10 amp plug in connection `` Can operate without electricity, ideal for off grid `` Digital timer RRP: $1,549

However, when it comes to kitchen design, many consumers find it challenging to know how to utilise the space in the most effective way to best cater to their cooking needs.

GLEM GAS

David Gilmore Managing Director

“Achieving the perfect balance of design and functionality can be daunting; sometimes with consumers sacrificing appliances they would love to have simply because they can’t see how it would fit within the space. With modular systems such as the Gaggenau Vario cooktops, the complete in-bench solution is fully customisable, with consumers selecting the specialised appliances that they will actually use and benefit from.”

David Gilmore described the built-in cooking market as “tough” for many brands, including Glem and Emilia, due to the erosion of average sell prices (ASPs) from overseas imports of inferior product.

“Price points are complex and difficult for suppliers to establish, irrespective of perceived brand value. ASPs continue to fall and although it may not continue long-term, when pyrolytic ovens from prestige brands are advertised for less than $1,000, it is difficult to see how brands can survive,” he said.

The recent introduction of the Gaggenau 200 series vacuum drawer further expands the cooking capabilities of the range and what was previously only available in the 400 series. AR

Gaggenau CombiSteam Oven 200 Series BSP250 100

`` TFT touch display `` Core temperature probe `` Drying and descaling program `` Side door opening with handle RRP: $6,999 28

Appliance Retailer August / September 2019

Despite market challenges, there is a strong trend toward black glass and black stainless steel with matching designs and finishes across ovens, refrigeration and dishwashers. “The strong family grouping of products provides the opportunity for kitchens to be perfectly coordinated.”

As for new technology to watch, Gilmore nominated steam combi ovens as an indication of the future, and they have been for a number of years. “The new free zone induction cooktops are amazing to use and gas cooktops are looking more stylish than ever,” he said. AR

Transform your kitchen with Italian style.

At De’Longhi, we pride ourselves on creating superior Italian appliances with luxury finishes. The latest range of De’Longhi Major Appliances will capture your attention and inspire you with family-size capacity – perfect for large households or those who love to entertain. Whether you’re making a culinary masterpiece, meal prepping, or simply spending quality time with family and friends, you’ll rediscover the joys of cooking with De’Longhi.

For more information, contact your De’Longhi representative on 1800 126 659 or visit delonghi.com.au.

Built-in Oven DEP7410P

Freestanding Ovens

Built-in Ovens

Featured: Built-in Oven DEP7410P

Compact Oven

Cooktops

Dishwashers

Range Hoods

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EUROLINX

Daniel Bertuccio Marketing Manager There has been growing demand for coloured builtin appliances, which Eurolinx’s Daniel Bertuccio said is a welcome change to stainless steel.

“We have also seen large capacity ovens and our black glass range become more popular as customers build their ‘forever’ kitchens,” he said.

Another key trend is consumers opting for alternative appliance colours to complement varying kitchen designs. “This takes away the clinical and structured feeling of an all-white kitchen and adds depth and personality to the space.”

However, Bertuccio acknowledged the competitive and ever-evolving nature of the category. “It is important as a manufacturer to be up-to-date with changes in the category and be able to keep pace with it.”

He said a feature that is not necessarily new but yet to “have its day” is the combination gas and induction multi-fuel cooktop. “ILVE’s ILBV94+1 Versa cooktop has experienced steady growth since its launch last year.” AR

ILVE 90cm Built-In Oven Black Glass 900STCPBV

`` 14 specialised manual expert modes `` Chef-assist with over 35 pre-set recipes `` Cool touch Bio-safe triple glazed glass door `` Pana-view full-glass oven door and inner glass RRP: $3,999

Bosch Series 8 Pyrolytic Oven with Added Steam HRG6769B2A `` Bosch Assist with PerfectBake sensor and PerfectRoast meat probe `` 4D HotAir for even heat distribution `` TFT display control with control ring, clear text and colour images `` Three-level pyrolytic proof telescopic rails RRP: $3,799

BOSCH HOME APPLIANCES

Malte Seifert Category Manager – Cooking Built-in ovens with convenience features such as self-cleaning pyrolytic functions were highlighted as the largest growing segment within the oven market by Bosch’s Malte Seifert.

“Consumers often look for appliances that make their daily lives easier and their time spent in the kitchen as enjoyable as possible,” he said.

Other market trends revolve around design and style with a significant shift from traditional stainless steel to black glass. “Consumers are more comfortable experimenting with different materials and designs along with choice of hardware and furniture. The recent release of our black Series 8 ovens supports these design trends.”

However, consumers are faced with an abundance of choice when it comes to shopping for built-in cooking appliances, yet this doesn’t necessarily mean that everything on the market has the consumer’s needs in mind, according to Seifert.

“The challenge is not just understanding which products have which features, but in understanding how these particular features will benefit consumers and educating them to make a choice that they will be happy with for the lifetime of their kitchen,” he said.

As for technology to watch: the Bosch selfcleaning pyrolytic ovens with added steam functionality as they allow consumers to experiment and improve cooking results without having to worry about clean up time. AR

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Appliance Retailer August / September 2019

MIELE PROMOTION

MIELE

The Miele Home Rewards package that can be combined with Gen 6000 built-in run out sale is currently available on a number of models.

Kylie Taylor Senior Product Manager Miele offers a range of integrated appliances with streamline and handless designs, which are finding their way into more kitchens, Kylie Taylor said.

“Consumers are seeking appliances that not only look good in their home but make their daily cooking tasks even easier. Innovations such as pyrolytic cleaning, steam oven functionality and Miele Con@ctivity are driving sales in this category.”

Miele is also seeing a strong trend in the smart living space. “As leaders in the domestic appliance space, we have introduced a number of technological advancements across all categories that will continue to grow with new product releases in 2019/20.”

Miele TwoInOne Cooktop

`` Combines induction cooking with integrated downdraught `` Con@ctivity function `` Two variable PowerFlex zones `` 10-ply stainless-steel grease filter RRP: $5,999

A technology feature to watch in Miele appliances now and moving forward is more Wi-Fi connectivity. “The Con@ctivity functionality enables rangehoods to communicate with the induction cooktop, with information gathered from the cooktop transmitted directly to the rangehood. This allows for the rangehood to use data to automatically select the appropriate fan setting and even switch itself off after cooking is finished. Our customers are actively seeking these advances in technology and it is now becoming a requirement for new purchases.” AR

AR BUILT–IN

Electrolux 60cm Dark Stainless Steel 13 Multifunction Pyrolytic Oven

`` Bake +Steam function uses a touch of steam to create a richer colour, crispier crust and soft texture `` Twin fan system `` Intuitive Oven interface `` Smart food probe alert when food reaches the desired core temperature and switches oven off RRP: $4,729

Westinghouse 60cm Stainless Steel Multifunction Pyrolytic Oven WVE916SB `` PyroClean oven `` 125 litre gross capacity `` Twin fan system `` Fast heat-up time RRP: $2,799

ELECTROLUX

Dominic Wong Category Manager – Food Preparation The built-in cooking category is catering to the growing trend of integrated and subtle appliances, according to Electrolux’s Dominic Wong.

“Leading appliance brands are embracing this trend by using designs that provide a seamless look combined with innovative technologies for an effortless experience. Appliance design is sleek and interfaces are stylish and clean,” he said.

“In terms of trends, we are seeing a continued rise in steam cooking for everyday meals, where it had traditionally been used for baking. Advances in steam functions are improving the quality of dishes by adding moisture for a more precise cooking process, producing a better, faster result.”

To accommodate demand for dark stainless steel appliances, Electrolux recently launched a full kitchen suite in dark stainless steel.

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Appliance Retailer August / September 2019

The Electrolux Steam Oven incorporates a unique Intuitive Oven interface, smart food temperature probe and an enhanced FullTaste steam oven setting. “FullTaste steam ensures the right combination of steam, moisture and heat to serve up restaurant quality dishes. Add this to stunning design features and pyrolytic cleaning and you have an oven that is as luxurious as it is functional,” Wong said.

The AEG SteamPro Oven paired with the PrecisionVac SousVide Vacuum Sealer Drawer brings a level of professional cooking into the home kitchen. “The sous vide function is carefully developed to drastically reduce marinating times, enabling consumers to produce flavours with distinctive depth.”

With the Westinghouse Steam Assist Oven, consumers can reheat meals without needing a microwave using the Steam Reheat feature. “A feature to keep an eye out for in this category is steam assisted cooking that combines both hot oven air with the perfect amount of steam.” AR

AEG 90cm SenseCook PyroLuxe Oven BPK72291OM

`` Pyroluxe self-cleaning function `` With the Food Sensor, users can tell the oven how they want their dish cooked by saying rare, medium, or well done `` Spacious 125 litre gross capacity `` SurroundCookPLUS advanced twin fan technology RRP: $4,999

BERTAZZONI PROMOTION

Package discounts and cooking demonstrations form part of the promotional calendar for the remainder of 2019.

BERTAZZONI

George Alikakos General Manager Consumers want the confidence that their appliance selection is personal yet functional, and this is why Bertazzoni offers multiple styling lines including the Professional, Modern and Heritage Series, according to George Alikakos.

“The choice of aesthetics is complemented by features including pre-set programs, steam cooking, pyrolytic cleaning functionality and meat probe, combined with the flexibility of gas or electric, or a combination of both in our segmented hobs,” he said.

Bertazzoni has recently released a new built-in colour palette – Carbonio, Stainless Steel, Zinc and Copper, as well as three heritage hues – Black Décor, Matt Black and Ivory, in addition to gas on steel/enamel or gas on glass.

“These colour options go well with our induction cooktops and induction vented hob. The inclusion of undermount hoods and fully integrated dishwasher also complement the kitchen suite.”

Bertazzoni 76L Electric Oven Copper F6011MODPTX

`` Full touch display `` Multi-sense food probe `` Soft-open and softclose door hinges `` Anti-fingerprint stainless steel RRP: $4,299

The rise of online research not only locally but globally, continues to be a challenge, so what a brand stands for, and what it means, goes a long way towards building consumer confidence, Alikakos said.

He said the most important trend to watch moving forward is a complete kitchen suite that meets individual wants and needs in relation to look and feel. “We have the key technology of high output gas cooktops, induction functionality, TFT programming and colour range.” AR www.applianceretailer.com.au

33

AR BUILT–IN

NEFF

Emma Bradley Brand Manager As space comes increasingly at a premium, the trend towards built-in appliances continues to rise and so too does the priority of space optimisation, according to Neff’s Emma Bradley.

“Built-in ovens are in high-demand, allowing consumers to pair modern design with innovative features enabling a single product to meet a range of cooking needs,” she said.

Seamless design continues to be an important trend among consumers. “With minimalism remaining high on the radar for consumers, modern built-in appliances are becoming the centre of many kitchen renovation discussions.”

Asko Matt Duo Fusion Cooktop HIG1944 `` Volcano gas wok burner combined `` Induction/matt finish glass `` Auto programs on induction and wok burner `` Intuitive controls RRP: $5,999

ASKO

James Vogdanos Marketing Director Built-in appliances help consumers aspire to create a central hub in the home, according to Asko’s James Vogdanos.

“The category continues to offer evolution through new design trends, and allows Asko to play to our Scandinavian design heritage,” he said.

Steam was noted as a key growth area as consumers look to healthy food options. “Full steam cooking and steam assist provide not only a healthy option but enhance the flavour of cooking.”

Vogdanos said there will always be market challenges, whether through economic factors or trying to convince consumers to invest in new technologies. “Many new technologies in built-in appliances are borne by the fact that we are trying to change one’s cooking habits. However, we see technology as only one factor of the appliance, with design and aesthetics a significant part of the equation as well. To pinpoint one technology that will play a role in the evolution of built-in ovens, it would be steam cooking.” AR 34

Appliance Retailer August / September 2019

With cost pressures, consumers are looking for reliable and accessible home appliances now more than ever. “As a result, Neff has NEFF PROMOTION launched the B6ACH7AN0A Pyrolytic Consumers will save $200 Hide Oven. This self-cleaning oven on the B6ACH7AN0A Neff features the unique disappearing oven Pyrolytic Hide Oven from 5 door at an accessible price for consumers.

August to 1 September, With a four year warranty, consumers can 2019, or while stocks last. trust that they are receiving a premium product offering.” AR

Neff Pyrolytic Hide Oven B6ACH7AN0A

`` Exclusive and trademark Hide fully retracting oven door `` Unique CircoTherm hot air system `` Pyrolytic cleaning and EasyClean functions `` Eight cooking functions RRP: $1,999

FEATURE

FREESTANDING UPRIGHT COOKERS TO SUIT ALL KITCHEN DESIGNS

AR FREESTANDING

Freestanding making a design statement as colour trends strongly

BY KYMBERLY MARTIN

D

emand for freestanding cookers is constant, with unit sales growing 2% year-on-year in 2018, although the category is facing challenges as unit prices fluctuate, along with increased competition from alternative categories, according to Euromonitor’s latest data. Product innovation in premium aesthetics and advanced cooking features such as Thermoseal technology is helping to

boost consumer interest in the category.

Manufacturers have been focusing on their freestanding product range and the expected increase in promotional activity will also help bring attention to freestanding cooking.

When it comes to freestanding appliances recent purchase data from BIS Oxford Economics, showed the market is split evenly between ‘premium style’ versus ‘standard upright’ models.

Options that were previously only available in built-in cooking are now starting to become more readily available

in freestanding cookers, such as pyrolytic ovens and induction cooking surfaces, Smeg told Appliance Retailer.

Freestanding ovens have seen a slight resurgence in the past year, stimulated by a number of new launches in the category.

Premium designs and features are being offered at more competitive price points, giving consumers more choice in their affordability, according to De’Longhi.

ILVE is releasing new freestanding appliances to the market this year with Miele making its debut into the category shortly. AR

PLAY WITH FIRE Until now, fire has always followed its own path. But Smeg’s patented Blade Flame technology has tamed fire into a perfect circle, allowing our Dolce Stil Novo and Linea collection of cooktops to reach a new record of energy efficiency. All while ensuring perfect heat distribution to your food. Controlling the elements. It’s an art.

“

Options that were previously only available in built-in cooking are now starting to become more readily available in freestanding cookers, such as pyrolytic ovens and induction cooking surfaces.

”

SMEG

Leon Wolf National Product & Procurement Manager The freestanding cooker category has shown growth in the last few years as consumers have more choice than ever when it comes to overall size and capacity. “The options that were previously only available in built-in cooking are now starting to become more readily available in freestanding cookers, such as pyrolytic ovens and induction cooking surfaces,” Leon Wolf said. Smeg offers four aesthetics and six sizes, from 60cm to 150cm with over 10 colour options across the category.

“Kitchens have become a place of self-expression with growth in variety, from coloured cookers for the more quirky and whimsical homeowner, to anthracite and black for those wanting a more minimalist look.

“As the freestanding cooker category grows, we are seeing more brands enter this category that would not traditionally be considered as a cooker manufacturer with products sourced from external factories to try and gain some share of the category’s growth. As specialists in creating kitchen appliances with over 70 years’ experience, all Smeg products are built in our own factories in Northern Italy.”

Smeg Portofino

`` Rapid pre-heat brings oven to 200°C in six minutes `` Thermoseal technology for a controlled cooking environment `` Pyrolytic cleaning locks the oven door and heats to around 500°C `` Portofino design in eight colourways RRP: $6,990

Multi-tech cooking surfaces and ovens entering the cooker category, which give consumers the ultimate range of options for cooking precision, are technologies to watch. “For example, cooker hobs with high capacity gas burners, electric teppanyaki plates and induction technology all in one product,” he said.

Smeg nominates its 90cm Portofino in a choice of eight colourways, with triple fan technology within a 126 litre pyrolytic cavity, and 20 automatic cooking programs, as its leading range within the category. AR

sm eg.co m .au

AR FREESTANDING

DE’LONGHI

Jessica Hull Category Manager De’Longhi continues to see an upward trend in the vintage space. “Freestanding ovens have adhered to the robust, stainless steel design that delivers a professional cooking experience.

However, we are seeing trends across all kitchen appliances and homewares away from traditional designs and colours,” Jessica Hull said.

De’Longhi’s Vintage range features smooth, rounded edges and vivid colours, and is a contemporary take on a vintage cooker design.

“These models are a stylish inclusion to any kitchen, designed to offer functionality and style, at an accessible price for consumers looking to cook everyday foods with ease of use and consistent results.” The range is available in gloss black and ivory.

Pricing in this segment has seen a stronger decline in recent years, as more brands enter the entry and mid-level price points. Ongoing promotional activity with strong consumer offers from all DE’LONGHI key brands continues to drive consumers PROMOTION into stores, and assists in combating the In the second half of downward trend in pricing, Hull said.

2019, De’Longhi will run

two new promotions with a consumer bonus targeted to categories and models that will be a focus for the period.

“New technologies continue to emerge, but it is the additional features that are becoming more affordable and prevalent in the freestanding oven market. Features such as high output burners, telescopic runners, larger capacity ovens and twin fan cooking used to afford a heavy premium, but are now available on entry level products, giving more consumers access to those technologies that will help make their cooking experiences seamless.” AR

`` Eight cooking functions including rotisserie `` Family size 130 litre gross capacity `` Available in black, cream and red `` Catalytic liners and telescopic runners RRP: $4,299

Appliance Retailer August / September 2019

`` Six brass burners `` Nine function electric oven with meat probe and digital programmer `` Soft close triple glaze door and storage drawer `` Available in black, yellow, white, orange and red RRP: $6,790

BERTAZZONI

George Alikakos General Manager Sales “Our continued success in the US market has shown that people are interested in a cooker that has quality, form and function in a freestanding configuration. With life now so fast paced and impersonal the time to stop and create in the kitchen has become important and what better way to be inspired than to cook beautifully”, George Alikakos said.

De’Longhi 90cm Vintage Cooker DEFV908BK

38

Bertazzoni Professional Series 90cm Cooker PRO906MFESROT

The cookers come in car colour finishes, including black, white, red, orange and yellow and Heritage cookers with a matt enamel finish are available in black, cream and burgundy.

Style and personality are back in the vernacular, he said. “We no longer need to have a big commercial upright stand in a beautifully designed kitchen wanting to crawl back into a commercial kitchen. You can have quality and finesse in a large package but it must be put together for it to blend into a premium and modern space. With the growth of the internet customer research has become global and what a brand stands for, and what it means, goes a long way towards building consumer confidence.” AR

Smeg’s ground-breaking technology meets the sophisticated design and charm of the collection’s namesake in the Portofino freestanding cooker. In colours inspired by the lavish Italian Riviera, it can bring your oven to 200°C in 6 minutes, and Italian opulence to your kitchen in less.

smeg. c o m. a u

Unrivalled triple-fan freestanding cooker in choice of 8 colours

COOK WITH COLOUR

AR FREESTANDING

EUROLINX

Daniel Bertuccio Marketing Manager “The freestanding space is a category that ILVE has typically been strong in and continues to do so,” Daniel Bertuccio said. “Trends in this category definitely go through a life cycle and in this moment we have noticed that freestanding cookers are coming back in trend, especially in kitchens where a strong design statement is to be made. Freestanding cookers also give the consumer more options, colour-wise.

“We are seeing consumers lean towards a 90cm freestanding cooker over a 90cm built-in set. And gone are the days of stark, white kitchens. Now it’s on trend to add a splash of colour and this is easily done with freestanding appliances. Our gloss black is also popular and stainless steel has started to take a back seat.”

ILVE Single Electric Oven P90FWMP

`` 11 cooking modes `` Solid teppanyaki plate `` Triple ring solid brass wok burner `` One small and two large gas burners RRP: $6,999

“

ILVE have made some recent upgrades to its cookers and will be introducing Professional Plus and Pro-line ranges later this year.

”

He described the freestanding market as “a safe one” as it will always have its advocates and like any appliance it comes down to personal preference. Where freestanding appliances rise above is highly dependent on kitchen design.

“With a federation home there is only one option but when you get to smaller and more modern kitchen spaces, this is where freestanding appliances start to become a second choice.”

ILVE have made some recent upgrades to its cookers and will be introducing Professional Plus and Pro-line ranges later this year. The Majestic series will step into the future with a new interactive LCD control panel that was showcased in Cologne and will be released soon.

The hero product is the Teppanyaki cooker that enters its 20th year of production, with the next evolution of this cooker scheduled for a late 2019 launch. AR 40

Appliance Retailer August / September 2019

Miele 122cm Cooker HR1956 `` Six burners and a grill plate `` Moisture Plus oven `` Speed Combination oven `` Warming drawer RRP: TBC

“We are bringing new technology to freestanding cookers to realign the trend of the market,” James Cameron said. “Consumers have been seeking a more premium offering in the cooker category, incorporating new technological advancements, while integrating cooktop and oven functionality all in one place.

MIELE

James Cameron Product Manager – Cooktops & Rangehoods Miele is launching its first freestanding cooker this year, drawing strong influence from the design of premium American models but featuring refined German engineering. The cooker combines multiple cooking elements into one appliance that allows for a single unit build that consumers are able to design their entire kitchen around.

MIELE PROMOTION

Miele Home Rewards are available as a rebate to customers year-round.

“This integration trend is offered particularly in our 122cm model, it will feature a speed combination oven, warming drawer and cooktop grill plate, providing the ultimate expansion in cooking capabilities for every home chef.”

A new technology to watch in the cooker space will be the speed combination oven and warming drawer integration within the offering. This will allow the cooker to have both oven and microwave capabilities, creating a sense of ease for all users, he said. AR

AR FREESTANDING

WESTINGHOUSE

Dominic Wong Category Manager – Food Preparation The freestanding category remains popular amongst consumers despite the growing trend of built-in appliances, due to their competitive price point, ease of installation and ability to easily upgrade in the future, Dominic Wong said.

“Whilst pyrolytic ovens continue to be popular in this category as their self-cleaning feature enables consumers to clean their oven automatically without the time-consuming task of scrubbing with chemical cleaning products, we have seen growth in larger capacity freestanding ovens.”

He said consumers are continuing to look for convenience and ease of use when choosing freestanding appliances. “The Westinghouse pyrolytic freestanding cooker is equipped with a full touch electronic control panel and programmable timer to provide consumers with seamless control and confidence over their cooking.” AR

Westinghouse 90cm Cooker WFEP915SB `` PyroClean oven `` 125 litre gross capacity `` Fast heat-up time `` Ease of use hobs RRP: $4,199

Bosch Series 8 90cm Dual Fuel Cooker HSB838357A `` Pyrolytic self-cleaning `` 112 litre capacity and rotisserie `` Six gas burners including dual wok burner `` 10 heating modes RRP: $4,499

BOSCH HOME APPLIANCES

Malte Seifert Category Manager – Cooking The larger size freestanding market with appliances of 90cm+ widths remains an important category in Australia for Bosch in the Series 4, 6 and 8 ranges. Bosch offers freestanding cookers with capacities ranging from 66 litres to 112 litres.

“The strongest trends we are seeing is seamless designs in the kitchen renovation market, that is driving the shift towards built-in solutions.

For consumers looking to make a statement, the Bosch state-of-the-art freestanding cookers provide a beautiful focal point. While design aesthetics might drive the major trend, consumers also require products that are flexible enough to meet their design needs and in some cases the timelessly elegant look of freestanding cookers perfectly fits the bill and evident in the 90cm dual fuel range cooker,” Seifert said.

“As consumers become more educated, undertaking more research before making the purchase decision they are becoming increasingly demanding in terms of their expectations with regards to the variety of designs and the usability functions available on the Australian market.” AR

42

Appliance Retailer August / September 2019

ARISIT

Rachael Williams Sales & Marketing Manager – Specialist Brands According to Rachael Williams, there is a stronger market for high end specialty cookers. However, decreasing sales in units are forcing suppliers to invest in either built in ranges, or re-design and incorporate new technologies in their upright cooker offering. Pyrolytic ovens, larger capacity, combisteam functionality and colours are strong trends.

“As a brand that has always offered a large range of colours and while it’s great to showcase a brand, Australians are still conservative by nature and colours remain a novelty and are limited in sales.

The fact is orange or green will never be best sellers. Black is available in various textures such anthracite, gloss or black stainless which is why black is the real stand out, as we have also seen in our built-in range recently.”

She said built-in cooking continues to dominate over the freestanding market. And although there is still a customer that wants a statement piece for their new kitchen, there is also a market for replacing the cheaper cookers included in a

Steel 90cm CombiSteam Oven A12SEF-6MCEOT-N `` Easy clean flexi-enamel `` Additional 30cm side oven `` High efficiency brass burners including mega wok `` Classic blue with chrome trim RRP: $13,790

builders standard specification. In her opinion brands need to innovate and improve designs to stay relevant in a smaller market.

“Our Steel combi-steam large capacity oven is a feature that I expect to see replicated by other brands. Induction hobs will start to have higher specs and features as the power requirements can be reduced. More programmable functions will also be added to ovens and hobs as the technology becomes more affordable and in demand by end users.” AR

TO COOK BEAUTIFULLY

E. marketing.au@bertazzoni.com P. 1800 654 265

AR FREESTANDING

Glem Bi-Energy Cooker IT965GGEN2

GLEN DIMPLEX

Matt Vozzo General Manager Retail – Home Appliances Freestanding cookers are a growing category with colour becoming an important part, particularly for Hamptons style kitchens with consumers looking for a traditional style cooker with a modern twist, according to Matt Vozzo.

`` Oven operates on gas or electricity `` Left hand wok position for full use of the cooktop `` 40mm square hob matches bench profile `` Available from Harvey Norman RRP: $4,199

“With the large capacities and multi-cavity options available, the freestanding category will continue to grow. Consumers want products that meet their style and lifestyle more closely and we are seeing strength in multi-cavity cooking and finishes such as matte black.”

GLEM GAS

However, he said, with the growing number of brands playing in this category there is a possibility for consumers having too much choice which can drive down ASPs. Pyrolytic cleaning is also gaining acceptance. AR

Belling Quad Oven BCC1100GTGB `` Gas-through-glass cooktop `` Removable telescopic runners `` Wok burner `` Three year warranty

David Gilmore Managing Director

BELLING PROMOTION

Glen Dimplex is providing up to $1,000 in a cashback on selected Belling purchases until August 31, 2019.

RRP: $6,999

There has not been a lot of change in demand over the last 12 months in this category. David Gilmore said. “The high percentage of raw material cost relative to labour costs in the manufacturing of cookers allows European manufacturers to stay competitive, but freestanding remains a specialist cooking brand category.

“Australia’s love affair with stainless steel might not be over but there is a new suitor, with black cookers almost as popular. It is a trend across the whitegoods category, and we think it has a reasonable life span.”

As for challenges he said there is nothing new apart from the usual balance of sales volume against selling price and margin against costs. “I don’t think it will ever change, just in some years it is worse than other years.”

He said changes in gas burners with high efficiency and new Glem Gas cookers will be something to watch out for next year.

“Freestanding cookers are the core business of Glem Gas and our focus on this segment continues to be a top priority,” he said.

“Cookers are changing in design, colour and style and the offerings for consumers are broader than ever. Larger cavities, better efficiency and new Italian styling will present Glem Gas and Emilia cookers with a fresh contemporary offer for Australian consumers.” AR

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Appliance Retailer August / September 2019

FEATURE

Rangehoods MINIMALIST KITCHEN DESIGNS MAKING SLEEK RANGEHOOD STYLES MORE POPULAR

AR RANGEHOODS

Variety and simplicity drive continued

GROWTH

I

n 2018, coffee machines continued to enjoy healthy growth of 5% in volume terms, according to Euromonitor data. This was driven by the espresso coffee machines category, with continuing growth of coffee culture in Australia and new machines launching into the market.

“Australians continued to seek for variety when making coffee at home. While categories such as filter coffee machines continued to see year-onyear volume declines, pod coffee machines experienced moderate volume growth in the review period as convenience, expansion in variety of pod flavours and simplicity continued to drive the category,” research analyst, Jorge Rosas said.

BY EMILY BENCIC

Rangehoods, an important investment but education required

K

BY EMILY BENCIC

itchen designs are becoming more sophisticated and streamlined with many consumers now opting for undermount or concealed rangehoods. However, despite the importance of ventilation in the kitchen, there is still an education job to be done to make rangehoods a priority, rather than an afterthought, when renovating or in a new home build.

Euromonitor data has shown that rangehoods experienced low single digit growth in volume terms in 2018. “Built-in cooker hoods are the best performing format, however, some of this growth is being offset by declines in freestanding cooker hoods,” senior analyst, Jorge Rosas said.

“Growth in built-in cooker hoods continues to be driven mostly by replacement sales and activity in Australia’s home renovation market.” AR

Schweigen Ceiling Cassette Rangehood Stainless Steel UM4220-12S

`` Energy efficient LED lighting `` Remote control `` Three year product warranty and 10 year motor warranty `` High-quality filters are easy to remove and dishwasher safe RRP: From $4,799

SCHWEIGEN

Anthony Fletcher Managing Director Despite it being a must-have kitchen appliance, the importance of the functionality of a rangehood can be easily underestimated, according to Schweigen’s Anthony Fletcher.

“Rangehoods are often a last-thought in the kitchen appliance decision-making process, however Schweigen silent rangehoods make this process exciting by creating a talking point in form and function with their silent engineering, innovative technology and trending design,” he said.

Industry professionals are moving towards seamless integrated kitchen design and ceiling cassette rangehoods are fast becoming the trend of choice to complement this. “Integrated within ceilings or bulkheads, their style and technology focused features mean they provide effortless, functional and innovative extraction solutions.

Integrating a rangehood within the ceiling creates sleek, modern lines and allows for an aesthetic that is open and spacious.

Stylish and Silent, the perfect rangehood

“

Industry professionals are moving towards seamless integrated kitchen design and ceiling cassette rangehoods are fast becoming the trend of choice.

”

“Ceiling cassette rangehoods are designed for consumers to engage with their guests and take them back in to the living space. This new way of cooking is a breakthrough in rangehood technology as it provides a sophisticated and silent solution.”

There are still some reservations among many as to how well ceiling cassettes can perform but Schweigen claims its German-engineered Isodrive motor powerfully pulls and extracts all grease, steam and unwanted odours from the kitchen and transfers them outside the home. “It is one of the most renowned extraction solutions in Australia and Schweigen continues to be highly regarded as the original silent rangehood experts.” AR

AR RANGEHOODS

SMEG

Leon Wolf National Product & Procurement Manager While rangehoods are often overlooked by consumers planning to upgrade their kitchen, they should be prioritised as one of the first considerations in a kitchen build or renovation, according to Smeg’s Leon Wolf.

“Rangehoods play an important role in kitchen health, designed to remove bad odours, provide ventilation and maintain fresh air in the space,” he said.

There is a strong push towards under-mount or concealed rangehoods within the Smeg collections, as consumers want performance without seeing the hood. “This is also being led by the minimalist styles seen coming through the interior design and kitchen cabinet industries, designs suitable for our new Linea and Dolce Stil Novo collections.”

However, an emerging challenge is misinformation of airflow capacity which can be misleading for consumers. “Smeg’s rangehoods comply with Australian and IEC standards which is the best indication of the rangehood’s performance, offering peace of mind.”

With the rise of multi-residential apartment living and lack of central ducting systems, recirculating rangehood sales are on the increase, Wolf said.

“With this trend, the need for air filtration is becoming increasingly important – renewable ceramic and carbon filters are far more efficient and effective than current options available today.” AR

Smeg Undermount Rangehood KDIAM90AX `` Two high capacity motors `` Four LED lights `` Commercial grade AISI304 stainless steel `` Italian-made RRP: $2,690 48

Appliance Retailer August / September 2019

De’Longhi 90cm Black Glass Canopy Rangehood DESELENE90

`` De’Longhi’s most quiet and powerful motor to date `` Energy efficient EcoLED lighting `` 820m3/hr maximum air flow `` Three speeds and countdown timer RRP: $1,199

DE’LONGHI

Jessica Hull Category Manager Rangehoods continue to be a core category within the De’Longhi business with strong year-on-year growth, attributed to a wide product offering.

“Our extensive and varied design options allow De’Longhi rangehoods to match a variety of Rangehoods form a part of kitchen styles and installation De’Longhi’s ongoing promotional requirements. Featuring models calendar. During key periods they with tinted glass, black or white are offered as a strategic bonus with glass, and robust stainless steel, the purchase of a larger item or a there is a matching De’Longhi cooking pack to provide a strong rangehood for any cooking value offer in order to assist retail staff in closing a sale. product,” Jessica Hull said.

DE’LONGHI PROMOTION

Undermount and slide out options continue to be the hero sub-categories for De’Longhi, as they can be fully or partially concealed in cabinetry. “This minimalist look doesn’t compromise on performance, but allows users to integrate their rangehoods into their kitchen without impacting design.”

Similar to other major appliance categories, the downward trend in average sell price (ASP) is a challenge. “Ongoing promotional activity with strong consumer offers from all key brands continues to drive consumers into stores, and assists in combating the downward trend,” she said.

De’Longhi will continue to launch new products with designer aesthetics, matching its built-in and freestanding appliances. “Our latest rangehoods offer a variety of install types including island, wall canopy, under-mount and slide-out.” AR

Powerfully Silent Rangehoods

Undermount

Wallmount

Island

Cassette

Alfresco

The German engineered IsodriveÂŽ motor sits outside, leaving your kitchen noise-free to reclaim its rightful place as the hub of your home.

schweigen.com.au

1300 299 894

simply silent

AR RANGEHOODS

CONDARI

Kate Scanlon Sales Director There has been increased interest and growth in the rangehood category as retailers, consumers and suppliers focus their attention on what Condari has always seen as the most important appliance in the kitchen, according to Kate Scanlon.

“We are passionate about ventilation and ensuring consumers always get the best available product combining the highest air movement with low volume,” she said.

“Whether they are able to duct externally, or need a duct-free solution via our Rangecraft hoods fitted with exclusive plasma filter; whether they are working in an indoor or outdoor space, or even if they require something completely bespoke, Qasair has a solution.”

The strongest trend for Condari is custom-made models with consumers and the design community searching for a product that can meet their expectations in terms of design and performance.

“Another trend we have identified is within the outdoor space. This is a previously overlooked 50

Appliance Retailer August / September 2019

Qasair Cylinder Rangehood D 400

`` Available in a range of finishes and materials, including Dulux colours, coloured stainless steel, brass and copper `` Individually handcrafted at Ringwood factory in Melbourne `` Single motor 900m3/hr RRP: $4,095

area, but it is so important to get the air extraction right in an outdoor space, which is often a smaller or confined space. As barbecues become increasingly powerful, so does the need for equally powerful extraction. Our standard Condor hoods move between 2700-3600 cubic metres of air per hour, and are still incredibly quiet.”

As for market challenges, education on the importance of ducting was highlighted by Scanlon.

“This is critical in ensuring the rangehood works quietly and efficiently. We address this through training sales people and specifiers.”

When asked about new technology or features, Condari recently discovered a new sounddeadening material, sourced locally in Melbourne.

“We clad this light-weight, non-flammable material inside our hoods, and it is reducing the volume of our products by several decibels.” AR

WHISPAIR

Chris Hocking Sales Director The rangehood category has and continues to become more competitive with brands introducing new products, Whispair’s Chris Hocking said.

ILVE Undermount Rangehood CU89 `` Dual fan motor, for quiet operation `` Three speed variation `` Totally concealed hood `` 920m3/hr air extraction RRP: From $999

EUROLINX

Daniel Bertuccio Marketing Manager Rangehoods have always been an appliance that is necessary to have, but can sometimes be thought of as complementary to the kitchen instead of a standout feature, according to Eurolinx’s Daniel Bertuccio.

“As a result, we are seeing rangehood style shifting more towards the concealed variety as they fit more seamlessly into the space,” he said.

There are two extremes trending this year with concealed rangehoods becoming more popular, as well as island or ‘cassette’ style rangehoods now more on-trend as a statement piece to complement evolving kitchen designs.

“We have seen a shift in the market toward specialist hood brands and products that exhibit genuine points of difference.

For a limited time only Customers are taking a keen interest in the customers can receive a hood selection and seeking a product that bonus Abey alfresco marinedelivers superior extraction performance grade 316 stainless steel and quiet operation.” sink with the purchase

WHISPAIR PROMOTION

of a Whispair BBQ rangehood.

Whispair New York 120 Rangehood X5N12S5.EPP

`` 2010m3/hr extraction rate `` S-Flow 25mm thick baffle filters `` 1mm thick AISI316 marine-grade stainless steel `` Top and rear duct options RRP: $3,890

However, there is a significant amount of misinformation in the market and little regulation around extraction systems in Australia.

“This has led some brands with little knowledge to promote poor quality products and misleading performance data.”

Whispair is introducing a new feature that allows the customer to choose a colour for their new rangehood and have it painted within two weeks of order confirmation.

“There will be a standard satin black and white finish for all models in the range and the ability to customise the colour depending on individual requirements. We have also introduced a lifetime warranty on electronic parts for any of our rangehoods sold.” AR

However, like many other categories, rangehoods are vulnerable to ever-evolving kitchen styles and trends. ”It is our duty as a manufacturer to stay on-top of these trends and continue to provide products across this category that meet customer needs and expectations.”

Over the past 12 to 18 months, the integrated cooktop and hood category has been evolving, and Bertuccio said it seems that it went from only one brand in the space to almost everyone overnight.

“There is still a lot of consumer education to do in this space as the concept is still something unfamiliar to typical Australian kitchen designs, but the product style lends itself perfectly to streamlined kitchens and open plan living spaces,” he said. AR www.applianceretailer.com.au

51

AR RANGEHOODS

ELECTROLUX

Dominic Wong Category Manager – Food Preparation Rangehoods are an essential part of cooking and they don’t have to disrupt the seamless appearance or design of the kitchen, according to Electrolux’s Dominic Wong. “Through intuitive features and sleek designs, rangehoods can be the element that ties the kitchen together,” he said.

Westinghouse 90cm Flat Glass Canopy Rangehood Stainless Steel WRCG940SB

When it comes to rangehoods, it is about keeping the environment clean, while still having sophisticated aesthetics and high performance for cooking in the kitchen.

RRP: $949

With Electrolux’s Hob2Hood technology, the hob will wirelessly activate and adjust the cooker hood fan speed automatically, based on what is cooking. Steam and vapour disappear as quickly as they appear. “This technology is changing the way people cook – helping to keep their attention on the food.”

AEG also uses advanced technology to ensure that the build of their rangehoods gives consumers the optimum combination of powerful functionality and high-end design from innovative Hob2Hood technology to intuitive inbuilt touch screen panels control systems – each individually designed to suit any household.

`` Twin blade centrifugal motor `` Dishwasher safe aluminium micro-mesh filters `` Low energy with high levels of illumination `` Minimal seams and joins

“

When it comes to rangehoods, it is about keeping the environment clean, while still having sophisticated aesthetics and high performance

”

Westinghouse uses powerful twin blade motors in their rangehoods to ensure maximum extraction of unwanted steam and vapours when cooking. AR

Electrolux 86cm Integrated Rangehood Dark Stainless Steel ER184DSD `` Hob2Hood technology `` High airflow rate of 680m3/h `` Noise levels as low as 51dB(A) `` Perimeter extraction removes odours efficiently RRP: $1,109

AEG 90cm Inclined Canopy Rangehood DVK6980HB

`` ActiveHeat sensor provides progressive power adjustment `` DirekTouch controls for instant access and precise setting of the extraction level `` Dimmer-controlled LED lighting `` Intensive extraction setting RRP: $2,899 52

Appliance Retailer August / September 2019

MIELE

James Cameron Product Manager – Cooktops & Rangehoods The rangehood is notorious for being the last appliance in the kitchen to be purchased and is often underrated and overlooked, according to Miele’s James Cameron. However, they are now becoming increasingly important in the kitchen, largely due to their functionality and style.

Miele Integrated Rangehood DA 2698

“The category is performing well for Miele, with our customers placing a greater focus on quality manufactured rangehoods. Consumers are looking for quality engineered appliances and with the German handcrafted rangehoods Miele is meeting this demand,” he said.

The biggest trend among consumers is a stronger focus on design with rangehoods that seamlessly integrate into cabinetry becoming more popular.

“This is largely due to the move towards streamlined kitchens that have clean lines and unobstructed runs of cabinetry, regardless of the kitchen style.”

As integration advances, so does technology and there is a clear trend for connectivity in all features of the home, according to Cameron.

“Moving beyond voice activated technologies such as Alexa and Google Home; we are also seeing features such as Miele’s Con@ctivity function that automatically adjust the power output of the extractor to the cooktop settings. At the end of cooking and after a brief fan run-on period, the extractor automatically switches itself off again, making cooking even easier.”

`` 890m3/h extraction rate on booster setting `` Eco motor `` Integrated shallow cupboard depth `` Con@ctivity and Miele@Mobile RRP: $3,999

MIELE PROMOTION

Miele Home Rewards is available as a rebate to customers year-round.

Although no challenges or concerns were named, Miele is working towards changing customer’s perception of measuring airflow. “At Miele, we use EN 61591, a recognised international standard of airflow measurement, while some others in the market choose to measure and advertise in alternate ways.”

Moving forward, Miele will continue to invest in technologies and functionalities that change the way consumers cook. “WiFi Conn@ct via Miele’s Con@ctivity function makes it easier to cook and our KMDA downdraft extractor is a growing product in the category with its two-inone functionality changing the way people design their homes.” AR www.applianceretailer.com.au

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AR RANGEHOODS

BOSCH HOME APPLIANCES

Malte Seifert Category Manager - Cooking Within the rangehood market, there is strong growth in integrated ventilation solutions as they provide more flexibility when planning kitchen design and layout, according to Bosch’s Malte Seifert.

“These solutions are ideal in open plan kitchens, allowing the space to be a hub where people gather to socialise, as well as being the functional cooking workspace,” he said.

Cooktops with integrated rangehoods in a single appliance are very popular in Europe and more of these products are arriving in Australia. Bosch has just launched its own two-in-one induction cooktop with integrated ventilation.

“This allows for flexible planning for open plan kitchen design by freeing up the headroom taken up by traditional rangehoods while not having to compromise on underbench cupboard space due to the appliance’s compact design.”

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Appliance Retailer August / September 2019

Bosch Induction Cooktop With Integrated Downdraft Ventilation PVS851F21E

`` Two-in-one solution – induction cooktop and rangehood in a single appliance `` Easy plug and play installation with recirculation solution `` Efficient Brushless EcoSilence Drive motor with maximum extraction of 689m3/h `` Noise level as a low as 42 dB(A) RRP: $5,999

He said the primary challenge in the rangehood category is improving consumer awareness in regards to using the correct form of ducting during installation to ensure optimum performance.

As for technology to watch – Hob-to-Hood technology that allows the rangehood to adjust itself to the consumers cooking styles without the need for any manual interference. “This keeps the focus on what really counts – the food they are cooking,” he said. AR

SHRIRO

Rachelle Reynolds Product Manager – Rangehoods & Laundry Though often an after-thought, the rangehood plays an important role in the cooking experience, Shriro’s Rachelle Reynolds said.

“Having sufficient extraction, lighting and low noise levels are key when purchasing a new rangehood, and with so many options available, it is important that consumers understand their requirements before purchasing.”

There is continued growth in the under-cupboard range as these models provide a sleek and modern finish to the kitchen while also being a highperformance option, according to Reynolds.

“With extraction rates comparable to that of the canopy, the under-cupboard option allows the consumer to maximise on storage space without compromising on the product,” she said.

The hero product in the Omega rangehood portfolio is the ORU50X 52cm under cupboard rangehood. “It is a great product offering value for money which will also integrate smoothly into any sleek contemporary kitchen renovation with its straight lines and minimalistic look. Integrated appliances are continuing to become an increasingly popular trend, as more Australians aim to create an uninterrupted kitchen aesthetic with cabinetry.” AR

Omega 52cm Under Cupboard Rangehood ORU50X `` Stainless steel fascia `` 612m3/hr extraction `` Push button controls `` Halogen lights RRP: $399

Sirius Halo Valentina Collection

`` Powerful motor `` Ultimate design, lighting and performance `` Ceiling cassette available in LED light or customer order trim version RRP: From $2,999

ARISIT

Rachael Williams Sales & Marketing Manager – Specialist Brands The rangehood has proved itself to be the work horse of the kitchen, yet justification of a higher price point than the average sell price (ASP) to both the retailer and end consumer has long been an issue, according to Arisit’s Rachael Williams.

“There are now brands which have not yet discovered the challenges of high performance extraction, mimicking design and using subpar materials. This is leading to under powered units at premium price points, resulting in bad reviews and products that do not meet customer expectations,” she said.

ARISIT PROMOTION

Multiple consumer promotions are planned including free ducting which gives the customer a bonus six-year warranty, as well as cashbacks.

“Cheap imitations that do not perform the same are driving the ASPs and margins back down after educating retailers and consumers on the benefits of a high quality performance hood.”

Aside from these challenges, major trends include new designs and investment in smart technology. “Pendant hoods and ceiling cassettes that do not look like rangehoods but more like works of art are trending now.”

There is increased interest in connectivity of the hood and hob with auto-sensors and voice control.

“Hoods are starting to have dual purpose of air purification as well, although this comes with a hefty price. We tend to have excellent air quality in Australia so it not as important to the average consumer compared to other markets.” AR www.applianceretailer.com.au

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AR RANGEHOODS

GAGGENAU

Glem 90cm 800 Series Canopy Rangehood CK90SCF

Olya Yemchenko Brand Communications Manager

`` 800m3/hr extraction rate `` LED lighting `` Stainless steel baffle filters `` Electronic push button control

Product development at Gaggenau is driven and inspired by professional kitchen standards and offering the best in terms of quality, design and innovation, Olya Yemchenko said.

RRP: $939

“The Gaggenau 400 and 200 series ventilation appliances are diverse, just like our customers,” she said. “Everything has been designed with discretion and airflow in mind, creating a system that performs exceptionally and quietly behind the scenes, while allowing consumers to enhance their kitchen design in regards to both aesthetics and functionality.”

There is a shifting trend for rangehoods to blend into the space with discreet functionality as opposed to the show-stopping display pieces that were popular in the past. “A shift in design trends directly affects the sale of certain appliances, especially when the design trend emphasises how the kitchen is able to integrate and interact with surrounding living areas.”

When it comes to category challenges, she said ventilation and rangehoods are still often one of the last considerations.

“They will start by choosing an oven and cooktop, with much less thought put into ventilation. As the kitchen becomes a place for both cooking and entertaining, ventilation becomes vital. Also with open plan layouts, there are other considerations such as odour, noise and performance.

“Retailers need to be able to educate consumers early on in the process and convey the importance of proper ventilation and how it impacts their lifestyle.”

Integrated cooktop ventilation is becoming increasingly popular among consumers, she said. AR

GLEM GAS Gaggenau Vario Downdraft Ventilation 200 Series VL 200 120

`` Redesigned and now available in 15cm wide design `` Automatic, sensorcontrolled power adjustment `` Three power levels plus one intensive mode `` Sound level min.

56 dB / max. 71 dB normal mode RRP: $2,499 (must be installed with remote fan unit purchased separately)

David Gilmore Managing Director Rangehoods are one of the most active and vibrant categories in the cooking space, taking into consideration that they had been commoditised for such a long time, David Gilmore said.

“There are points of difference that retailers can use to influence and close a sale. Average selling prices can be good and with the right product, margins are also good. Our 800 series on board models are right on market and the investment we have made in design and specification has given strong sales growth for us across all models.

We are continually upgrading our hoods and the lighting technology across the range is now brighter and more efficient than ever.”

Gilmore believes efficiency, low noise and design are the key considerations among consumers.

“With such a variety of solutions now available, consumers no longer need to opt for canopy rangehoods. Designs have been enhanced and extraction performance has become more powerful without the noise.”

However, the category is currently split between rangehoods with meaningful innovation and rangehoods sold on price. “I hope the two sides do not come together, but only time will tell.”

The Glem Quiet Air and Emilia Hush off board models have been well-received with positive feedback on extraction power and low noise.

“For homes where the fan motor can be relocated into the ceiling cavity, the off board rangehood solution is perfect,” he said. AR

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Appliance Retailer August / September 2019

RANGEHOODS AR FROM THE FLOOR

WINNING GROUP Danielle Sukari

“

As more customers discover that they can achieve cheflike results in their homes they pay closer attention to the technology and design.

”

W

inning Group is experiencing an uplift in island rangehood and canopy rangehood sales, according to cooking category manager, Danielle Sukari, with the biggest uplift coming from undermount rangehoods.

“There has been a shift from retractable/ slide-out rangehoods to undermount rangehoods and cooktops with integrated rangehoods becoming increasingly popular as consumers are increasingly looking for minimalist looks in the kitchen and want their cabinetry as the focal point to make the kitchen more streamlined.”

Sukari said she was most impressed by rangehoods that can automatically turn themselves on when heat builds up in the kitchen

and then shut down automatically. “It is even more beneficial that the latest rangehoods arriving to the market can also automatically adjust the speed of the rangehood, depending on how much steam and heat there is. It removes the thinking or the worrying when cooking.”

She said promotions play a role in decisionmaking; however, as more customers discover that they can achieve chef-like results in their home, they pay closer attention to the technology and design point of view.

“Our consumers are a lot more educated about rangehoods when they come into our stores or contact us via email or telephone. Most consumers now research online beforehand and make that reference almost every time when speaking with us.” AR www.applianceretailer.com.au

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AR CHRISTMAS

SDA’s clear winners in gift favourites for Christmas The food preparation category looks set to be a gift winner this Christmas as sales return to value growth. According to GfK data, this was spurred by a 15% increase for traditional benchtop blenders and a 6% rise for food processors over the past 12 months. The category reached its peak in 2015, fueled by ‘on-the-go’ personal blenders which enjoyed 65% value growth year-on-year.

BY KYMBERLY MARTIN Pestel said consumers are looking for ingenuity and gifts that are inherently useful. Gifts that will benefit the recipient in terms of ease of use and time-saving features while offering a wide range of desirable benefits. “Products that performed extremely well last Christmas were Ingenio and Pro Selection cookware with 66% and 190% increases and Steam Station Effectis with a 96% increase.

Also trending upwards is electrical pressurecooking, up 20% with Pestel claiming Tefal has the most innovative EPC on the market, the Cook4Me+. “We know that shoppers are looking for smarter products. The smart home appliances market in Australia has grown 56% in volume, according TEFAL PROMOTION to the latest GfK data, and we are Christmas activity for Tefal currently investing in both TV and begins on November 1 with a digital advertising to continue free Tefal product for any Tefal building the momentum on purchase over $199, except the Cook4Me+ smart multicookers.”

Jamie Oliver range. Customers can choose and redeem their gift from a selection of Tefal products on the website.

Tefal Access Steam Care

`` Three steam levels with steam lock design `` Ultra-fast heat-up and resting heel `` New heated soleplate technology means no condensation `` Accessories including door hook and support board RRP: $169.95

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GROUPE SEB

Marine Pestel Marketing Director Christmas is a vital selling opportunity for Tefal with sales during the November/December period increasing by 80% across all categories and 50% on small domestic appliances, Marine Pestel told Appliance Retailer.

“November can be the busiest month for retail sales, even more so than December. Many consumers put greater consideration into gifts, endeavouring to be more organised to avoid the Christmas rush. It’s a strong selling period for us as we have a wide range of product offerings from cookware, linen care and especially in the SDA category.” Tefal will launch a new steaming product, Access Steam Care, for Christmas.

Appliance Retailer August / September 2019

The biggest challenge in the EPC category as she reads it is the need for smarter, connected appliances complemented with additional content through apps. Many products within this category can be difficult to use due to complicated user interfaces, so in response Tefal is focusing on simplicity with a unique dial control for ease of use. “This is the primary reason why consumers chose the Cook4Me+ to be awarded product of the year on ProductReview.com.au.”

Tefal has a Cook4Me mobile app that gives consumers access to over 200 recipes with 20 new recipes added monthly. The app guides users through the entire process with step-by-step photos, how-to videos and cooking tips, making dishes easy and enjoyable. Recipes can be rated and reviewed, while users can see what other people think of the recipes and share tips. The app can be downloaded for free on the App Store for Apple, or Google Play for Android. AR

NEWELL BRANDS Instant Pot Duo 7-in-1 Series

`` 10 in-built safety features `` 5.6 litre capacity `` Keep warm function `` Dishwasher safe parts RRP: TBC

CORELLE PROMOTION

CORELLE BRANDS

Dean Grice Marketing Manager

Corelle Brands is supporting the national launch of Instant Pot with large scale digital and instore programs with a dedicated app for accessing thousands of user-generated recipes.

What is claimed to be North America’s number one selling small kitchen appliance, the Instant Pot, is being launched in Australia.

Its introduction to the local market comes after being acquired by homewares company, Corelle Brands, which has a portfolio of brands including Corelle, Pyrex, CorningWare and Snapware.

“With over 10 million units sold in the last year alone across Canada and the US, now its Australia’s turn to be amazed by the Instant Pot cooking technology revolution,” Corelle Brands marketing manager, Dean Grice told Appliance Retailer.

“The Instant Pot product range brings the versatile combination of a multi-use, programmable pressure cooker that has fast become a modern day cooking icon,” he said.

“It has the technology smarts to replace or replicate seven individual cooking appliances such as steamers, slow cookers, pressure cookers, rice cookers, soup makers, yoghurt makers and grill plates.”

Grice expects Australian consumers to be impressed by the product’s advanced microprocessor technology. “All Instant Pot products come with dedicated accessories such as soup spoons, rice paddle, steaming rack and a brushed stainless steel inner cooking bowl that is easy to clean and delivers outstanding cooking temperature control. A lot of benchtop cooking pot products do not have this important stainless steel bowl.” The lid, stainless steel bowl and inner silicone seal, are all dishwasher safe. AR

Elena Pintado Senior Manager Brand Marketing The small appliance market benefits are two-fold at Christmas, according to Elena Pintado. Firstly, by entertainers wanting to bring an appliance into the home to help with food preparation, or, wanting the latest must-have appliance to refresh their kitchen and impress guests. Secondly, gift giving which is a key growth driver in the small appliance category that can be leveraged for pre-planned purchases requiring research and consideration, but also for last-minute gift ideas in-store.”

Blenders are back to growth, she said, and consumers are looking at trading up to the latest innovation that strikes a balance between helping consumers achieve their health and lifestyle goals, and provide reliable, smooth blending results.

Multi-function appliances that offer consumers versatility in the kitchen, combine multiple appliances in one, and help people stick to their healthy goals, will continue to trend this Christmas season. Vacuum blending was also identified as another trend with more offerings entering the market.

“Air fry technology continues to be driving the cooking segment growth however a trend to watch is air fry functionality integrating into other common cooking appliances, such as countertop ovens.” AR

Sunbeam NutriSeal Vacuum Blend `` Preserves up to 50% more nutrients `` Two pre-programmed functions – Smoothie and Food Chop `` Countdown timer `` 600 watt power RRP: $399

www.applianceretailer.com.au

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AR CHRISTMAS

SMEG

Arthur Banbas National Manager – Small Appliances The Christmas period provides an opportunity to showcase premium product in a busy retail floor environment, according to Arthur Banbas.

“Our iconic collection of Italian designed, small appliances have a real point of difference, adding artistry and design to the kitchen.”

Banbas said the market is facing challenges, namely too much choice. “While the small appliance category offers consumers a great selection, for a manufacturer it can be a challenge to stand out. Our displays are designed to be as inviting as our appliances are eye-catching.”

He said in recent years there have been innovations in Smeg cooking products that is now flowing into food preparation. “As a leading Italian brand with roots in design and technology, we are constantly looking at how we can give our customers an enjoyable user experience and achieve a fantastic end result. With the launch of our new kitchen machine collection coming through at the end of the year, we will offer new features to further establish our mixer as a leader in the food preparation category.”

Christmas launches include phase two of the Dolce & Gabbana collaboration. The new line up will consist of a coffee machine, long slot toaster, slow juicer and kitchen machine. The coffee category is being expanded with a drip coffee machine, coffee grinder and milk frother. AR

De’Longhi Maestosa Automatic Coffee Machine

`` Two electronically controlled independent grinders `` Two independent heating systems – Thermoblock for coffee and boiler for steam `` Patented brewing unit doses and tamps freshly ground coffee `` Makes two milk based coffees with silky smooth micro-foam simultaneously RRP: $4,999

DE’LONGHI

Mei Lai Category Manager – Food Preparation In line with US trends, De’Longhi has observed a meteoric increase in demand around Black Friday so retailers need to be prepared for consumers getting in early, according to Mei Lai. De’Longhi, Kenwood and Braun will have promotions or sales in place to assist retailers with changing timelines.

Smeg Dolce & Gabbana Kitchen Machine SMF01DG

`` 800-watt direct drive motor `` 10 speed settings `` Top mount control for ambidextrous use `` Soft start operation for more effective mixing RRP: TBC

“In the coffee machine category, particularly the fully automatic segment, there has been 12% value growth from Christmas 2017 to Christmas 2018, an upward trend we expect to continue into this year’s gifting period.”

One of the challenges coming from consumers is the increasing need to ‘get real’. “There is so much choice in the market that confusion is rife.

Consumers want to be communicated peer-topeer. Marketing terms don’t resonate anymore and De’Longhi is taking steps to ensure that we don’t add to it. As the leader in coffee, we’ve re-defined how we talk about different options, tailor-made, ready-made and self-made, which is helping our retailers navigate the complexities of the category.”

According to Allison Cupillari, senior category manager – coffee, consumers are increasingly demanding a seamless user experience. “Our global research says that consumers are just as focused on the end result with people contributing their $4,000 coffee machine purchase decision to self-indulgence and the desire for exceptional tasting coffee. With the release of our flagship fully automatic coffee machine, Maestosa, the coffee-making process has been developed with the consumer experience front of mind.” AR

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Appliance Retailer August / September 2019

TEFAL SPRING OFFERS Offer available from Oct 1st to Nov 14th

Offers available from Aug1st to Sept 30th

COOK4ME+ BONUS

OPTIGRILL+ BONUS

OPTIGRILL+ XL BONUS

Spare Bowl

Belgian Waffle Plates

Ice Force Chef’s Knife and Fork

Valued at $99.95RRP and valid on Optigrill+.

Valued at $54.90RRP and valid on Optigrill+ XL.

Valued at $99.95RRP and valid on any Cook4Me models*

*Available for models CY8511, CY8515, CY8518, CY7011, CY7015 & CY7018.

Terms & conditions apply. To view details, visit tefal.com.au/special-offers.

AR CHRISTMAS

GAF

Tim Kendall National Sales Manager Home appliances are a go-to for Christmas gift giving, according to Tim Kendall, with air fryers in particular generating strong sales and interest.

The Heller HAF1350 air fryer features 4-litre capacity, 1350 watts as well as 30 minute timer, variable temperature control, a non-stick basket and recipe guide.

Another popular gift line is the Maxim KitchenPro MOHP30 benchtop, 1600 watt, 30-litre oven with dual hotplates, 60-minute timer, variable temperature control and a host of accessories. Heller’s electronic benchtop ice maker, the HIM10, produces 10kgs of ice every 24 hours, with a 600g capacity ice bin, 1.7 litre water reservoir and removable ice basket.

Vitamix Ascent Series High-Performance Blender A3500i `` Simple touchscreen controls `` Five pre-programmed automatic settings `` Sleek design in brushed stainless steel `` Clear lid for easy viewing RRP: $1,495

VITAMIX

Euan Mitchell Country Manager

VITAMIX PROMOTION

Leading into Christmas there will be a GWP attached to the Vitamix Ascent Series A3500i high-performance blender that gives an Ascent Series blending bowl starter kit valued at $139.95.

“The Christmas gift giving period has been transformed in recent years, with our lives being powered by technology,” was the view of the market from Euan Mitchell. He said Australians are moving into the high-performance blending category, supported by two key product trends.

“Consumers are looking for convenience and versatility. They are demanding 100% quality and performance with their kitchen appliances for restaurant quality at home. Products that have the commercial presence that can deliver the same quality in their household machines have a strong market edge.

“The blending category has seen a trend from the lower end of the market entering into the replacement phase, ready to buy up the price continuum and move into high-performance blending,” he said.

Vitamix has launched the Explorian Series E310 high-performance blender that offers the same high-performance quality for a lower price of $599 to allow consumers an entry into this sector, where the company claims a 95% market share. AR 62

Appliance Retailer August / September 2019

Heller introduced the ACC80 portable ice cart last year and it was a sellout, Kendall said, making it ideal for alfresco entertaining. Features include an 80 litre capacity, double opening lid, integrated bottle opener and cap collector. AR

Heller Air Fryer HAF1350 `` Four-litre capacity `` 1350 watts `` 30 minute timer `` Variable temperature control RRP: $129.95

AR CHRISTMAS

Ellia Ease Ultrasonic Aroma Diffuser

FITZONE

RRP: $99.95

“Christmas is the peak season for personal care gift giving and with an ongoing consumer focus and appetite for health and wellbeing products, Beurer features well in the mix,” Maria Russo said.

Maria Russo Director

`` Geometric design with rose gold look `` Colour-changing light `` Up to 6 hours continuous runtime – 12 hours intermittent `` Soothing humidity to alleviate dry air

The range offerings include technology products such as Bluetooth scales and blood pressure monitors through to massage, beauty, air treatment and kitchen scales.

HOMEDICS PROMOTION

HOMEDICS

There will be retailer-specific marketing activities for Ellia that encompasses TV and radio advertising and social media competitions.

Michael Tapp General Manager Christmas is a peak trading time for HoMedics and health and wellbeing products which explains why Ellia by HoMedics has captured a strong following, Michael Tapp said.

He agrees that consumers are more concerned around quality product offerings that blend into the home décor, “so our focus has been on developing products that satisfies both aesthetics and triggers satisfaction through aroma.”

The broadening of availability of diffusers in the wellness categories is also providing consumers with more choice. “At Ellia we are focused on our core principles of delivering eco-inspired solutions for use within the home environment and producing 100% pure essential oils. We are looking to incorporate metallic looks alongside our ceramic diffusers while the introduction of sound in some of our diffusers last year proved to be a success. In the future we will be actively looking at portable and rechargeable solutions for this category.” AR 64

Appliance Retailer August / September 2019

True personal care products continue to be the standout category for Christmas gift giving that ‘treat’ the user with a gift that keep giving, such as a massager or therapeutic product. “There is also a trend to portable devices like massagers that can be charged and used on the go, such as Beurer’s MG510 rechargeable handheld massager. Technology advancements have enabled a lot of products to have Bluetooth connectivity with a meaningful and easy dashboard of data to review, all easily app driven.

Additionally, rechargeable technologies allow products to become more mobile.”

Merchandising at store level will always be the most significant contributor to success during this period, she said. AR

Fitzone 2-In-1 Infrared Handheld Body Massager MG510

`` Two hours of cord free massage therapy `` Tapping massage techniques using gentle pressure to relieve stiffness `` Compact and portable design `` Four bonus attachments provide a solution for any massage need RRP: $199.95

REMINGTON PROMOTION

A TV campaign and digital activations will support Remington’s new 2-in-1 straightener range together with in-store POS/End Cap opportunities.

“

The biggest challenges going forward are increased competition from China and local online companies.

”

LENOXX

Marie Garlito Manager

Remington Curl & Straight Confidence 2-in-1 Straightener

`` Unique twisted plates for easy curling and straightening `` Easily styles both sides of the head `` New dryer attachment `` Extra wide smoothing nozzle RRP: $149.95

SPECTRUM BRANDS

Bianca Whittingham Remington Product Manager – Personal Care Remington’s strategy for Christmas selling is an emphasis on gift-giving, taking into consideration everyone’s budgets. “One of the strongest trends is products that assist with busy lifestyles, like 2-in-1 items that don’t compromise on the end result,” Bianca Whittingham said.

“Now the elections are over, we believe that confidence is coming back in the market and anticipate strong sales in the gift giving period and we are preparing for a strong Christmas, especially with our small appliance range,” Marie Garlito said.

“We are seeing sales increases for our air fryer range and are excited about our new air fryer combo that allows the consumer to use it as an air fryer, or oven, or both in tandem.” The oven/ air fryer combo comes in a 15 litre capacity and is ideal for kitchens where space is at a premium while the larger 25 litre unit can accommodate any family requirements.

She said the biggest challenges going forward are increased competition from China and local online companies. AR

“Consumers want high quality, performance, multi-functionality and beautiful design which represents an opportunity for growth. As a result, the haircare category has seen new price points, specifically, higher priced appliances and a higher level of performance that consumers now require.”

One of the hottest trends in the haircare category is the ‘loose curl’ look. “We saw a gap in the market for a styling product that gives women the confidence to create this on-trend look.”

Following on from this Remington has launched Curl & Straight Confidence, 2-in-1 Straightener that is also supported with a dryer featuring a unique nozzle attachment for easy curling, smoothing and blow drying. “This is the first time we have launched a dryer with this attachment, it also comes with a new extra wide smoothing nozzle, which is 39% wider than a normal concentrator allowing for an even faster, precise finish.” AR

Lenoxx Oven Air/Fryer Combo AFO1500 `` Digital control panel `` 16 cooking programs `` 60-minute timer `` 15 litre/1700 watts RRP: $299

www.applianceretailer.com.au

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AR WHAT'S HOT

Smeg Linea Collection

In a continued celebration of Italian artistry, Smeg’s Linea collection of architecturally designed appliances showcase beauty in simplicity. Inspired by the line, Linea heroes a modern aesthetic paired with artful craftsmanship, an aesthetic that is instantly recognisable and undeniably Smeg. The collection features a diverse range of products including; ovens, compact ovens, coffee machines and wine cellars with complementary drawers, as well as gas, blade flame and induction cooktops. All fitted with a luxe mirror finish in three colourways — black, white and silver — the Linea collection pairs sleek design with Smeg’s world-class technology.

RRP: From $1,690 to $4,490

Excelsior Balcony Barbie

This new Balcony Barbie designed and built by GBI Sales ticks all the boxes when it comes to cooking on balconies. It is safe, well designed and has all the features of much larger BBQs. It is 10 amp 2.2kW so it plugs into a normal plug socket. It is made from 316 Marine Grade Stainless Steel. It is IPX4 water proof, and the cooking plate is mild steel so it holds the heat and cooks very well. It is compact and folds down to the vertical position when not in use. Optional accessories are the stainless steel stand, wall mount bracket, stainless steel shelves and weather proof cover. It comes with a two year replacement warranty.

RRP: $799 (BBQ only)

Artusi Pellegrino Freestanding Oven

Inspired by the legendary Pellegrino Artusi, the father of Italian cuisine, this new freestanding cooker epitomises vintage design aesthetics paired with modern technology, making it the ideal freestanding cooker for colonial or federation style homes. The 90cm cooker is a statement showstopper thanks to its vintage inspired finish with chrome fittings and easy clean cooktop. It also features a large 106-litre capacity oven with eight cooking functions and five cooking levels. The six burner stainless steel hob also includes a wok burner and a rapid burner. It is available in three colour options, matt black, brilliant white and stainless steel to suit both a variety of designs and spaces incorporating traditional kitchen style.

RRP: $4,799

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COMPANY INDEX AR COMPANY

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Arisit............................................................................................................ 43, 55 Asko........................................................................................................ 18, 19, 34 Bertazzoni..................................................................................16, 17, 33, 38, 43 Big W.....................................................................................................................9 BIS Oxford Economics........................................................................................36 Bosch...................................................................................................... 30, 42, 54 Breville................................................................................................................11 Condari...............................................................................................................50 Corelle Brands............................................................................................. 59, 63 David Jones........................................................................................................14 De’Longhi....................................................................... 9, 26, 29, 36, 38, 48, 60 Electrolux............................................................................................... 32, 42, 52 Eurolinx................................................................. 6, 7, 30, 31, 36, 40, 41, 51, 66 Euromonitor........................................................................................... 24, 36, 46 FitZone................................................................................................................64 Freedom..............................................................................................................15 Fujitsu General...................................................................................................10 GAF .....................................................................................................................62 Gaggenau.................................................................................................... 28, 56 GBI Sales.............................................................................................................66 GfK.......................................................................................................................58 Glem Gas................................................................................................ 28, 44, 56 Glen Dimplex......................................................................................................44 Groupe SEB.................................................................................................. 58, 61 Harvey Norman....................................................................................................8 Hisense..............................................................................................................IFC HoMedics............................................................................................................64 International Home & Housewares Show.................................................. 12, 15 Jaycar Electronics................................................................................................14 JB Hi-Fi..................................................................................................................8 Laser ...................................................................................................................14 Lenoxx.................................................................................................................65 Miele................................................................................................31, 36, 41, 53 Mitsubishi Electric.....................................................................................12, OBC

Whitfords..................................................................................................... 20, 21

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Myer....................................................................................................................13 Neff......................................................................................................................34 Newell Brands....................................................................................................59 QLS Group...........................................................................................................13 Raleru..................................................................................................................11 Schweigen.......................................................................................45, 46, 47, 49 Shriro..................................................................................................... 11, 26, 55 Smeg.................................................................25, 27, 35, 36, 37, 39, 48, 60, 66 Spectrum Brands................................................................................................65 Vitamix................................................................................................................62 Wesfarmers.........................................................................................................11 Whispair..............................................................................................................51

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