Appliance Retailer April 2018

APPLIANCE

NOW IN ITS 22ND YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// APRIL 2018

Laundry DEMAND FOR COMPACT AND MULTIFUNCTIONAL APPLIANCES

+

GARMENT CARE FOCUS ON QUALITY AND PROPER FABRIC CARE

HOME AUTOMATION GLOBAL MARKET GATHERING PACE

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EDITORʼS NOTE AR Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

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Tell-tale signs of a volatile market

A

review into the Australian online retail environment has delivered a dire warning to retailers – there will be pressure to lower prices and stores will struggle to maintain higher margins. This prediction has already been reflected in JB Hi-Fi’s record half year result, with CEO Richard Murray alerting investors that sales growth will exceed gross profit in the second half of FY18.

Some analysts believe this is a sign of Amazon picking up pace. But it’s not just Amazon that retailers should be worried about. Data from consumer insights fi rm, Hitwise, put eBay in the spotlight as the most popular retail website with the highest visitor engagement in time and frequency.

Over a 20-week period that included Christmas, eBay defeated Harvey Norman, Kmart, Target, Kogan and Amazon US. The online marketplace has since announced the launch of an ‘Under $20’ shopping destination with more than two million products across a number of categories including tech and homewares – a step that is likely to squeeze the margins of its competitors.

But in a competitive and challenging landscape, we must look beyond price to strategy.

A recent marketing report from ASX-listed Australian marketing fi rm, Salmat, highlighted a lack of knowledge around marketing basics, including the 4 Ps and a clear disconnect between the channels consumers engage with.

A key takeout from the fi ndings was that online and offl ine channels are considered to be equally important with

most purchase decisions thoroughly researched and intended, and often influenced by online reviews, rather than impulse.

In a recent interview with Appliance Retailer, Retail Doctor Group founder and CEO, Brian Walker said there is a clear transformation in today’s retail market with changing consumer purchase habits. “With this in mind, retailers need to accept the fact that they are unable to compete head-to-head with online marketplaces.

They should focus on adding value by fi nding their unique point of difference, offering exclusive product lines and investing in both their in-store and online presence. They may also need to reconsider the size of their distribution channels and number of stores in order to be competitive.”

The potential of online sales as a share of total retail sales is often underestimated, despite data showing that Australian e-commerce sales are in line with the rest of the world, growing at a rate of around 8 per cent per annum. But one thing that cannot be underestimated is the wave of change hanging over bricks-and-mortar stores and the importance of investing in a seamless omni-channel strategy.

Deputy Editor Emily Bencic

MEET THE APPLIANCE RETAILER TEAM

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www.facebook.com/applianceretailer

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[ON THE COVER]

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PERFECT RESULTS EVERY TIME Braun irons and steam stations are designed and built with a tradition of German quality. The high-quality finish combines the latest technology with insightful design to give consumers the high performance they need to ensure flawless results when taking care of their garments. The new TexStyle 9 is Braun’s fastest steam iron and is the first steam iron to be equipped with iCare technology. iCare technology guarantees the perfect temperature for all garments, with no setting required. In other words, perfect results with less effort.

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Appliance Retailer April 2018

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VOLUME 24 / ISSUE #3

IN THIS ISSUE

18 EDITORʼS NOTE

03

Tell-tale signs of a volatile retail market

Dire warning to retailers

NEWS

06

Bertazzoni opens local subsidiary; Camberwell Electrics undertakes brand refresh

In Melbourne, managed by former Andi-Co executive; A first for the brand in 10 years

08

Winning Group rebrands Handy Crew; Amazon fulfils orders for businesses To reflect customer experience; Picks, packs and ships products

Nescafe Dolce Gusto Lumio Coffee Machine

12

Raleru appoints new GM; V-Zug grows regional support team

Former Fujifilm executive; New team member brings 22 years of experience

14

Brisbane Appliance Sales transitions to third generation ownership With business in the best shape it has ever been

HOME AUTOMATION FEATURE

18

An outlook on the category

Home automation gathering pace – slowly but securely

19

Key trends in the market

An increased focus on safety and security for consumers

22

Latest systems on the shop floor

23

A closer look at features and benefits

Surveillance, cordless phones and smart devices

Uniden App Cam Solo, Panasonic Home Office Phone, among others

LAUNDRY FEATURE

24 25

An outlook on the category Combo sales hit the front

Key trends in the market

Demand for larger capacities in smaller footprints

29

Latest washers and dryers on the shop floor

32

A closer look at features and benefits

Feature-rich and nice and easy does the rest

Hitachi top load washing machine; Samsung QuickDrive front load washing machine, among others

Samsung PowerStick Pro Vacuum Cleaner

33

From a retail perspective

Laundry category delivers steady and consistent sales

GARMENT CARE FEATURE

34

An outlook on the category

Iron sales continue on downward trend

35

Key trends in the market

Time-poor consumers look to time-saving technology

36

Latest irons on the shop floor

38

A closer look at features and benefits

More premium soleplates and precise temperature control

Sunbeam Verve 62 Urban, Braun TexStyle 9, among others

39

From a retail perspective

Consumers more discerning and informed than ever before

WHAT’S HOT

40

Pick of the crop

Samsung PowerStick Pro vacuum cleaner, Nescafe Dolce Gusto Lumio coffee machine, and more

FIVE MINUTES WITH…

42

2nds World general manager, Allen Garb

‘Mediocracy is a recipe for disaster’ www.applianceretailer.com.au

5

AR NEWS

Bertazzoni opens local subsidiary in Melbourne Italian cooking appliance manufacturer, Bertazzoni, has established a local subsidiary based in Melbourne, managed by former Andi-Co employee George Alikakos, who has been appointed as general manager of the new organisation. Alikakos joined Andi-Co in 2010 as brand manager managing Hoover before moving on to national sales, marketing and operations management roles.

“Products from the 136-year-old, family-run company have, until now, been available to the Australian market via a distribution deal with Technika.

However, following the creation of the new subsidiary, Bertazzoni will be the sole provider of its appliances throughout Australia,” Alikakos said.

Appliance Retailer.

“Known for design and cuttingedge engineering, Bertazzoni’s product portfolio includes range cookers, hobs, ovens and extractor hoods. Founded in 1882, the company, based in Guastalla, between the provinces of Reggio Emilia

Bertazzoni general manager, George Alikakos

and Parma, is run by fifth and sixth generation family members. Today the company has 250 employees and manufactures 200,000 units annually,” he said.

“This is an exciting opportunity to work directly for a global manufacturer in the premium cooking sector and I look forward to seeing the business reach its

Camberwell Electrics takes on total brand refresh Camberwell Electrics owner, Hans Vanderstadt has confirmed a significant rebadging project to position the retailer as “the most comprehensive home solution centre in Melbourne”.

The project will involve new state-ofthe-art in-store displays, a total re-build of the second floor of the showroom and total exterior make-over, expected to be completed by June 2018, as well as a new logo and slogan, mobile optimised

The Camberwell Electrics store will see a total make-over inside and out

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Appliance Retailer April 2018

BY JAMES WELLS

full potential in the Australian market.”

Company CEO Paolo Bertazzoni thanked Technika for their work with the brand. “Having enjoyed a successful partnership with Technika previously, we felt that the time was right to establish a dedicated operation in Australia.

“We are excited to launch in the Australian market and have big plans to increase our presence across the country,” Bertazzoni said.

“We are extremely proud of our heritage, commitment to high level engineering and precise design and very much believe that the joy of cooking can be experienced in any home, regardless of skill level.”

Bertazzoni added: “Working with passion and attention to detail, as we do very well in our country, and offering cutting-edge technology and beautifully-designed products, leads to prestigious results that are admired all over the world and we look forward to growing our business in Australia in the coming years.”

BY EMILY BENCIC

website and four week expo to showcase each brand.

The refresh, a first for Camberwell Electrics in the last 10 years, will be promoted through radio, newspapers, catalogues and digital platforms, including Facebook campaigns.

In a note shared with supply partners, Vanderstadt said, “After six months of planning, countless hours of consultations with architects, designers

and our suppliers, we present our rebadge project. We want you to be part of this journey. Over the years, we have valued your support and contribution and now we are extremely excited to take your brand to the next level. It is not just about today but the next 12 months and beyond.”

The project will also engage newly appointed brand ambassador, international chef, author, and TV presenter, Gabriel Gate. He will be involved in marketing activity, live radio segments and Camberwell Electrics’ weekly radio commercials.

Gate will also be available to design unique and host brand specific events in the Camberwell showroom and provide customers with signature recipes.

Commenting on the ambassador agreement, Vanderstadt said, “We are extremely excited to welcome Gabriel as our brand ambassador for the next two years. He is a client of Camberwell Electrics and a local Melbournian. We look forward to having Gabriel present in all parts of our business from radio advertising to in-store events.”

Fujitsu General to open new Sydney HQ

BY EMILY BENCIC

Fujitsu General Australia has started construction on its new national headquarters at Eastern Creek in Sydney’s west. The new headquarters will be a 5-star Green Star energy rated building, providing additional space to encourage business growth and increase employment opportunities within the surrounding region.

The 11,093 square metre building will house the company’s head office, the Fujitsu General Assist service department and an 8,500 square metre distribution warehouse. The new offices and warehouse will improve operational and distribution efficiencies across the Fujitsu General network, nationally.

A ten-year lease has been signed with the current site landlord, Jacfin Pty Ltd and Vaughan Constructions will complete the construction of the multi-million-dollar development.

Fujitsu General managing director, Philip Perham said, “I am excited to announce that construction of our new headquarters has begun. The development will provide space and resource for Fujitsu General’s continued growth in the air conditioning market.

F&P head of marketing, Richard Babekuhl L to R: Ray Waterhouse, Priscilla Waterhouse (Jacfin Pty Ltd), Philip Perham (Fujitsu General Australia), Mark Taylor (Fujitsu General’s ambassador), Andrew Noble (Vaughan Constructions)

The new office design will include a showroom, on-site gymnasium, auditorium and outside green areas, to encourage innovation, development and strengthen our ‘people first’ culture.”

Vaughan Constructions managing director, Andrew Noble commented, “This pivotal piece of infrastructure, will not only support the operational needs of Fujitsu General, but provides a superior work environment with exceptional staff facilities.”

Completion of the new headquarters is scheduled for December this year.

The ILVE national sales team talk all things new in their 2018 range of appliances

ILVE prepares for 2018 product roll out The ILVE Australian team gathered at the Eurolinx NSW headquarters to talk about the new, practical and stylish products soon to be launched in the 2018 product roll out from ILVE.

BY JAMES WELLS

From the new style induction cooktop with integrated hood to practical rangehood solutions for today’s kitchen, products are all set for release first half of 2018.

FISHER & PAYKEL WELCOMES NEW MARKETING HEAD

BY EMILY BENCIC

Fisher & Paykel has appointed Richard Babekuhl to the role of head of marketing. He brings over 17 years of industry experience to the position with his most recent role of marketing director at KitchenAid. Prior to his tenure at KitchenAid, Babekuhl worked across a number of roles at Breville and Electrolux.

Commenting on his appointment, Babekuhl said, “I am thrilled to be joining the Fisher & Paykel team at such an exciting growth phase. The Fisher & Paykel and Haier brands are iconic, the product road maps are even more phenomenal than I could’ve imagined, but it’s the calibre of talent and culture of innovation that has impressed me most.

“What’s also truly inspiring about this business is the commitment to the shopper experience, creative marketing and sustained growth in Australia.

This will be evident shortly with the rollout of our new in-store experience, new product launch campaigns, and to any trade partner who has visited our world-class Experience Centre in Alexandria recently for a product immersion session.”

www.applianceretailer.com.au

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AR NEWS

Winning Group rebrands Handy Crew BY EMILY BENCIC Winning Group has rebranded its delivery, installation and warehousing service from Handy Crew to Winning Services and launched the Winning Services website.

Winning Group CEO, John Winning said, “The new Winning Services brand has been designed to proudly reflect the outstanding customer experience and industry leading Net Promoter Score, which our incredible warehouse, delivery and installation teams provide to our customers every single day. The Winning Services brand now more effectively expresses our core value proposition of Legendary Care.

“The level of care and efficiency that our service team take to deliver, install and handle bulky good replacement items is like no other. Winning Services has a significantly higher Net Promoter Score (NPS) compared to other Australian logistics companies who have an average of -2. Winning Services reached a high of 80 in 2017 with 85% of our customers rating us 9 or 10 out of 10.

“In an increasingly competitive retail market, logistics plays a vital role in securing a customer’s repeat business. Retailers who provide an exceptional end-to-end customer experience will succeed. The Winning Group has more than a century’s experience in providing excellent service and over the past decade, we have invested in developing our

Winning Group rebrands Handy Crew

“WINNING SERVICES REACHED A HIGH NET PROMOTER SCORE OF 80 IN 2017 WITH 85% OF OUR CUSTOMERS RATING US 9 OR 10 OUT OF 10.” national distribution network to ensure successful last mile delivery.”

The launch of Winning Services involves rebranding of the national fleet and warehouses around the country,

as well as new uniforms for delivery, installation and warehouse staff within the next three months.

Winning Group chief strategy officer, Katharina Kuehn commented, “The purpose of our new brand is to reflect that in an industry full of painful delivery experiences, we actually care about our customer’s experience and go above and beyond to impress every customer. The choice of using our Winning ‘W’ in the shape of two hearts in the logo and personalised customer testimonials on all trucks are reflective of the level of customer care, commitment and attention to detail that our service teams provide.”

Amazon now fulfils orders for Aussie businesses BY EMILY BENCIC

Head of Fulfilment by Amazon, Amit Mahto

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Appliance Retailer April 2018

Businesses registered to sell on Amazon’s Australian Marketplace are now able to access Fulfilment by Amazon (FBA) by sending products to Amazon’s warehouse in Melbourne’s South Dandenong. This means when a customer places an order, Amazon will pick, pack and ship the product on behalf of the business, as well as handle all customer returns.

Head of FBA, Amit Mahto said, “Size doesn’t matter in the digital economy and Amazon Marketplace helps to level the playing field when it comes to starting or growing a business.

We are focused on helping Australian businesses of all sizes succeed by inventing on their behalf and making our technology available to them.

“Customers shopping on amazon. com.au will be able to access an ever growing and more unique range of products accompanied by the convenience of fast delivery and Amazon’s world-class customer service.”

FBA customers can enjoy free delivery on eligible orders above $49, and other shipping options including a one-day expedited delivery service available in select areas across Australia. With Prime set to launch in mid-2018 all FBA orders will also be eligible for the Prime shipping benefits.

Marketplace sellers are charged for the storage space and the orders fulfilled

by Amazon. The cost of shipping is included in fees.

Star cricketer and footballer, Ellyse Perry

Australian captain, Mile Jedinak

Hisense signs football superstars as brand ambassadors BY EMILY BENCIC As the official television sponsor of the FIFA World Cup, Hisense has signed Australian football superstars Mile Jedinak and Ellyse Perry as local brand ambassadors ahead of the Cup in Russia.

The partnership will see Jedinak, the captain of the Australian football team, and Perry, who has represented Australia in both football and cricket, partake in a number of campaigns throughout the year leading up to and post the World Cup. Hisense Australia head of marketing, Andre Iannuzzi said, “Television is the gateway to incredible experiences and as official television sponsor of the 2018 FIFA World Cup

Vale: Michael Crouch Zip Industries founder, Michael Crouch has passed away. He owned and led the Zip business for over 50 years.

In a letter shared with Appliance Retailer, Zip Industries CEO, John Doumani said Michael was a true pioneer and inspiration for the industry and Australian business community.

“All of us at Zip owe Michael immense appreciation and respect

we want to inspire Australians across the country by inviting them to see the incredible right from their living room.

Our 2018 TV range will be arriving in Australia in the coming months and promises to deliver award winning picture quality just in time for all the action from Russia in June and July.

“With the World Cup just a few months away, 2018 is shaping up to be another big year for Hisense. We are thrilled to be the event’s official television sponsor and we are even more excited about working with Mile and Ellyse, some of the best players our country has to offer, to bring this sponsorship to life.”

Jedinak said, “I grew up watching the World Cup and I remember being so inspired by their passion for the sport. I fell in love with football watching them play on the TV, so it’s great to be partnering with Hisense to help inspire the next generation of Australian soccer stars.”

Perry commented, “It’s been a long four years since the last World Cup and I can’t believe Russia is finally upon us. Football is an incredibly rewarding sport to play and to watch and I am looking forward to collaborating with Hisense to help bring the sport and the World Cup to Australians around the country.”

for creating the wonderful business we work in today. Zip always was, and always will be, Michael Crouch’s amazing creation. Beyond Zip, Michael’s philanthropic generosity in supporting the Arts, Education and the Community is without parallel.

A truly great Australian. For me, personally, I can honestly say that Michael was one of the most amazing people I have ever met, and ever will meet,” he said.

www.applianceretailer.com.au

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AR NEWS

DYSON TO OPEN NZ OFFICE BY EMILY BENCIC

Dyson ANZ managing director, Glenn Andrew

Dyson will open its first dedicated New Zealand office in Auckland in May 2018 to enable increased access to its product portfolio in floorcare and environmental control (purifiers, heaters, cooling fans and humidifiers).

Dyson recognises New Zealand as a key market and plans to heavily invest in the local marketing and sales teams as well as in-store, to deliver new category growth for New Zealand retail partners. The company will recruit a number of roles to join its team across sales, marketing and customer service roles.

Dyson ANZ managing director, Glenn Andrew said, “This is a fantastic opportunity for Dyson to build and expand its business in New Zealand enabling us to introduce new advanced technologies and a Dyson experience to both customers and retail partners.

We are recruiting a strong, talented

DYSON RECOGNISES NEW

ZEALAND AS A KEY MARKET

AND PLANS TO DELIVER NEW CATEGORY GROWTH FOR RETAIL PARTNERS.

workforce for our New Zealand office to deliver new category growth to retail partners in the long term, and can’t wait to get started.

“Over the past three years, Dyson has almost doubled its marketing investment in New Zealand. We expect to continue that level of commitment in future years with exciting innovations that will revolutionise categories.”

This month, Dyson will launch the Dyson Cyclone V10 cordless vacuum cleaner with the company’s most advanced motor to date.

Spectrum Brands to merge with largest shareholder BY EMILY BENCIC Spectrum Brands and its largest shareholder, HRG Group, have entered into a merger agreement. This deal coincides with the pending sale of Spectrum’s global battery business to Energizer Holdings and potential sale of its appliance business, which has received strong interest with an agreement expected to close by the end of FY18.

Spectrum Brands expects to receive circa $2 billion from the sale of its global battery business and circa $1.7 billion from the sale of its appliances business. The company has assured shareholders the merger agreement will not impact the sale of the battery and appliance businesses.

Spectrum Brands special committee chairman, Terry Polistina said, “We are pleased to have reached this mutuallybeneficial agreement with HRG. Under this new ownership structure, Spectrum Brands will be an independent company with a widely distributed shareholder base and improved governance structure.

“We believe this transaction will deliver substantial value to all Spectrum Brands shareholders, including the company’s minority shareholders, and we look forward to the current 10

Appliance Retailer April 2018

through share repurchases and highly accretive acquisitions, as opportunities present themselves.

“We remain poised to deliver stronger organic growth across our organisation and build upon our near 10-year track record of serving our investors with exceptional shareholder value Spectrum Brands Australia head office creation. We have come a long way over the last decade, and the team couldn’t Spectrum Brands’ management team be more excited about the future of advancing our growth and success.”

Spectrum Brands and our ability to Spectrum Brands executive serve our customers, employees and our chairman, David Maura added, “I stakeholders like never before.” want to thank the special committee Following the transaction, the for their work in negotiating this current Spectrum Brands management transaction with HRG, which will team will lead the combined company, result in an independent company with and HRG’s board will be replaced by meaningfully increased trading liquidity the Spectrum Brands board. Ehsan in our common stock.

Zargar will resign from the Spectrum “We are excited to emerge as a Brands board and will be replaced by an faster-growing, higher-margin company independent director to be selected by with a meaningfully stronger balance Leucadia National Corporation, HRG’s sheet and the flexibility to strategically largest shareholder. redeploy a large amount of capital

Former Canon Oceania MD, Yusuke Mizoguchi

CANON APPOINTS NEW OCEANIA MD BY KYMBERLY MARTIN After three years as Canon Oceania managing director, Yusuke Mizoguchi has been promoted to a new role at Canon Europe, effective April 2018. As a result, Akira ‘Dave’ Yoshida has been appointed managing director for the Oceania region. He will be supported by the senior leadership team, who will guide him through this transition period.

Yoshida has more than two decades of global experience at Canon with roles in both US and Canada. Most recently, he was the general manager of laser printing at Canon Inc. headquarters in Japan, where he demonstrated exceptional leadership skills in managing and growing his division.

Commenting on his appointment, Yoshida said, “I look forward to commencing my new role in Australia, and am eager to meet our employees and work with our valued customers and partners. I am excited to continue the magnificent work of Mizoguchi in this region.”

During his three-year tenure, Mizoguchi was instrumental in leading Canon’s diversification strategy. He drove the company to broaden its service offering, focusing on the significant acquisitions of Harbour IT and Converga.

Commenting on his tenure in Canon Oceania, he said, “My journey here has been very rewarding and I have met and worked alongside many fantastic people. As I hand the reigns over to Yoshida, Canon will continue our focus on delivering on our commitments to Canon Oceania customers, consumers, partners and employees, who are at the heart of everything we do.”

National Television and Computer Recycling Scheme

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Recycled EPS is used to manufacture picture frames and skirting boards

Contact: 03 9706 5966 1300 432 925 ecyclesolutions.net.au ecyclesolutions.net.au/recycling www.applianceretailer.com.au

7/08/2017 12:05 PM

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AR NEWS Camera House Shepparton, Victoria

Raleru appoints new Camera House GM Following the departure of former general manager, Charlie Davey after 18 months in the role, Raleru Limited, parent company of Camera House, has appointed Paul Rogers to the position of general manager after an extensive recruitment process.

Rogers spent a considerable time as general manager of imaging at Fujifilm Australia. Since leaving Fujifilm in 2013, he has been working in a senior

position as a business development director at Sydney advertising agency, Adrenalin and then as commercial director at The Gruden Group, driving new client acquisition for web platforms and performance marketing. His role included building internal, client and supplier relationships and engagement.

Raleru Limited chairman, David Stallard said, “Paul brings a wealth of experience in managing staff, working

V-Zug grows regional support team V-Zug has welcomed Shane Seeary into the role of southern regional service and support. He will be responsible for managing service and spare parts for customers in VIC, SA, WA and TAS. Seeary brings over 22 years of experience within the appliance industry as owner of Melbourne-based Gas Pro services and will report into head of service Australia, Jeff Irwin.

“With ongoing support from the team at Zugorama Melbourne, Shane 12

Appliance Retailer April 2018

BY EMILY BENCIC

PAUL BRINGS EXPERIENCE IN MANAGING STAFF, WORKING WITH STAKEHOLDERS AND INNOVATIVE THINKING.

with stakeholders and innovative thinking. His enthusiasm for the job is exciting, as is his vision to grow Camera House as the major player in the photographic specialist industry. His start date is yet to be confirmed.”

BY EMILY BENCIC

will continue to set the standard for outstanding customer service. We welcome Shane to the V-Zug family and wish him all the best in his new role,” V-Zug head of international markets Ralph Kosbik said.

Seeary’s role follows the appointment of a new general manager, Nicolas Moser and trade marketing specialist, Siobhan Traficante.

Shane Seeary will manage southern regional service and support

Uniden iGO 30 dash cam

Uniden strengthens dash cam offering Uniden has introduced six new iGO dash cams with additional driver assist features and high-quality video recording, on the back of market demand. RRPs start from $99.95 for the iGO Cam 30 and move up to $279.95 for the iGO Cam 80.

Uniden national marketing communications manager, Brad Hales said, “With the dash cam market so strong, updating the dash cam range with newer technology and highquality recording capabilities will help strengthen Uniden’s position and overall offering. Providing vehicle owners with up to 4K video recording assists drivers with additional security while driving on the road, or while parked on the street.”

BY EMILY BENCIC

An easy plug-and-play setup, the sticker mount system attaches the dash cam to the windscreen and clip on and off functionality allows it to be transferred between vehicles. Driving incidents are captured in full high definition 1080p, 2K (1296P), 2.7K (1524P) through to 4K (2160p) with footage lock protection and a wide viewing angle.

There is also an inbuilt parking sensor that automatically starts recording if vehicle motion or vibration is detected. The rear camera on the Uniden 50R and 70R iGo models is designed for incidents that occur behind

“UPDATING THE DASH CAM RANGE WITH NEWER TECHNOLOGY AND HIGH-QUALITY RECORDING CAPABILITIES WILL HELP STRENGTHEN UNIDEN’S POSITION AND OVERALL OFFERING.” the vehicle using two cameras. Other features include a large speedo display, speed/red light camera warning, an advanced driver assist system, lane departure warning and headlight low Lux sensor.

Direction of travel, location, vehicle speed and G-Force impact is captured via the GPS geotag functionality and 3 axis G-sensor. Footage is stored on an SD card and the iGO Cam 70R and iGO Cam 80 have Wi-Fi is built-in for users to share footage to a smartphone via the Uniden iGO app.

Uniden iGO 80 dash cam

AR RETAIL PROFILE

Brisbane Appliance Sales storefront

ILVE oven range

Brisbane Appliance Sales transitions to third generation ownership

BY EMILY BENCIC

P

remium kitchen and laundry specialist, Brisbane Appliance Sales (BAS) was established in 1989 and remains a family owned and operated business after 29 years, with the baton now being passed to Daniel Mayne, the third generation of family management.

Mayne joined the business in 2004 and quickly established himself as a valuable member of the sales team. Moving to the role of business development manager in 2011, he

V-Zug cooking display

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Appliance Retailer April 2018

now oversees operations as managing director. “I have worked tirelessly to advance the legacy of BAS created by my parents and grandparents. I believe I bring a fresh approach to management, combined with a lifetime of learning to ensure continued growth and longevity,” he said.

Since BAS was led by Daniel’s parents, Judy and Leigh, the retailer outgrew its premises twice, and is now located in Queensland’s Newmarket with a 500 square metre showroom.

The team expanded from a husband and wife team to a 20 plus strong team of retail and commercial professionals,

Miele laundry display

many of whom have been part of the business for more than 10 years.

“Leading the way with unmatched industry knowledge and a love for business and its clients, the team embrace the history and tradition of integrity to ensure BAS moves from strength to strength in an often tumultuous retail sector. The last 29 years of trade have been an overwhelming success and over the past two years, we have experienced double digit growth. Our logistics fleet has expanded three fold and I have introduced a fresh approach to client management processes to ensure

Miele cooking display

“THE LAST 29 YEARS OF TRADE HAVE BEEN AN OVERWHELMING SUCCESS AND OVER THE PAST TWO YEARS, WE HAVE EXPERIENCED DOUBLE DIGIT GROWTH.”

The Brisbane Appliance Sales team

The original Brisbane Appliance Sales showroom (1991)

personalised service from purchase through to delivery and installation,” Mayne said.

“My parents who remain directors of the business have taught and inspired me to work with honesty, integrity and dedication to the product and customers. These values that I adopted at an early age have filtered through our business practices and I know that our customers appreciate the ‘family’ boutique experience. Their influence has been an invaluable contribution and continues to be a legacy from which we will build even greater success.

The business is in the best shape it has ever been and our team are excited about future initiatives that will further enhance our offering,” he continued.

Brisbane Appliance Sales stocks brands including AEG, Asko, BeefEater, Beko, Bertazzoni, Blanco, Bora, Bosch, Capital, Electrolux, Falcon, Falmec, Fisher & Paykel, Gaggenau, Hitachi, ILVE, Liebherr, Miele, Mitsubishi Electric, Neff, Omega, Panasonic, Qasair, Schweigen, Sharp, Sirius, Smeg, Steel, Vintec, V-Zug, Westinghouse and Zip. AR www.applianceretailer.com.au

15

AR NEWS

Samsung integrates SmartThings app Consumers will be able to control all of their connected devices from one single app as Samsung introduces the SmartThings app to its 2018 Smart TV line-up and nextgeneration Family Hub refrigerator.

Through the SmartThings app, consumers will be able to sync their Galaxy smartphone to the 2018 range of QLED TVs for easier setup and access to program guides, remote control and video sharing between screens. The nextgeneration Family Hub refrigerator Four Door Flex will also integrate SmartThings to manage connected devices from its 21.5 inch display.

Samsung Electronics Australia director of home appliances, Jeremy Senior said, “Our simplicity and connectivity story is really strong and prevalent among our customers and retail partners. At CES, we talked a lot about making experiences simpler so we are excited by the innovation of Bixby

BY EMILY BENCIC

BY EMILY BENCIC

The Samsung 2018 QLED TV range offers the SmartThings app

voice control, as well as our SmartThings app and SmartThings cloud. This means we can bring all of our devices, as well as other manufacturers’ devices, together to work across the platform.”

Samsung Electronics is a member of the Open Connectivity Foundation, which allows companies to simplify and deliver a smart home experience.

Fujitsu General opens dedicated centre Fujitsu General has opened its Air Conditioning Centre – the fi rst of its kind in the Asia Pacific region, and the second dedicated Fujitsu Air Conditioning Centre globally. The centre, located in Underwood, Brisbane, is owned and operated by a third party that use a suite of Fujitsu General assets and branding under licence.

The centre has been designed with multiple zones for consumers to experience different air conditioning systems, from wall mounted units, to multi split systems and ducted solutions. It also provides architects and consultants with an environment where they can meet and plan with clients.

16

Appliance Retailer April 2018

GODFREYS WELCOMES TWO NEW SENIOR EXECUTIVES

BY EMILY BENCIC

Fujitsu General sales and marketing general manager, Dave Smith said, “This venture is in line with Fujitsu General’s long-term vision and growth strategy for the business, as well as an opportunity for consumers to engage with and experience the comfort delivered by a Fujitsu General air conditioning system.

“Consumers will fi nd a team of experts specially trained by Fujitsu General with extensive knowledge on the full range of products that reflects our reliability and expertise.

“We will monitor the success of this initial venture before committing to other centres; however, Fujitsu General hopes to open a Fujitsu General Air Conditioning Centre in other states.

“We want to reassure our existing customers that we will continue to provide the same level of service and support they have come to expect from Fujitsu General. As valued partners, their business remains a priority to us, and exciting marketing initiatives and promotions will be ongoing to ensure Fujitsu General drives business through their doors.”

As part of its turnaround strategy, Godfreys has appointed Cat Parker to the role of chief customer officer and Mari Ruiz as chief people and culture officer.

Parker has experience in retail ecommerce, digital, data & analytics, customer experience and customer lifecycle management gained over her 17 year career. She was most recently general manager of digital, data, IT, product and marketing at Goodyear.

Ruiz has over 25 years of experience in HR leadership during which time she has led significant cultural change programs across a number of organisations. Most recently, she held the position of chief people and culture officer at BankVic and in 2017, she won CEO Magazine HR Leader of the Year and the Australian Human Resource Institute David Ulrich HR Leader Award.

Godfreys CEO, Jason Gowie said the appointments will enhance capability in key focus areas. “We look forward to the significant contribution both Cat and Mari will make in transforming the Godfreys business over the coming years.”

Godfreys CEO Jason Gowie

FEATURE

Automation Home

OUTLOOK | TRENDS | PROMOTIONS | RANGES | PRODUCT GALLERY

ssolo

guardian app ca cam m

AR HOME AUTOMATION

OUTLOOK

Home automation gathering pace – slowly but securely

BY EMILY BENCIC

B

y 2020, the global smart home market is forecast to exceed $50 billion and in 2022, 37.6% of Australian households will be completely automated through the use of smart home technologies.

Smart Mirrors Pty Ltd plans to be at the forefront of this evolution with the creation of a world-fi rst Android smart mirror, Embrace, which enables home automation.

Smart Mirrors founder, Steven Baxt said, “Today the smart home can be controlled through network-connected devices such as a smartphone. However, it’s a tedious process involving several steps such as connecting the phone to the right network and launching

the corresponding app. It would be quicker to turn something on with a fl ick of the switch. That’s where Embrace comes in.

“Acting as the digital hub of the home and hung on the wall like a mirror, Embrace is available and ready to accept commands at any time. It’s controlled by touch, gestures and voice – a powerful and elegant solution to the smart homes of today and into the future. The best aspect of Embrace is that it is a seamless integration with the home and looks just like any other mirror when not in use.”

In addition to connectivity, voice computing and artificial intelligence (AI) will be driving themes of 2018 as consumers come to embrace the benefits of these technologies, according to research from the Consumer Technology Association (CTA).

Dubbed as a ‘category to watch’, sales of voice-controlled smart speakers, including Amazon Echo and Google Home, increased 279% in 2017, and the CTA projects 2018 sales to grow by 60%, reaching 43.6 million units. Revenue is expected to grow by 93% to hit $3.8 billion.

Further, the CTA expects sales in the smart home market – smart thermostats, smart smoke and carbon monoxide detectors, IP/Wi-Fi cameras, smart locks and doorbells, smart home systems, and smart switches, dimmers and outlets, to reach 40.8 million units in 2018, an increase of 41% compared to 2017 and earn $4.5 billion, a 34% year-on-year increase.

This feature will focus on smart security (surveillance cameras and alert kits), smart speakers and the cordless phone category. AR

from the connected home to the connected car

TRENDS

Increased focus on safety and security

U

niden has experienced growth across three key categories: security and surveillance, cordless phones and baby monitors.

The security and surveillance category has been driven by DIY systems, and for Uniden, the recently released App Cam Solo wire-free camera has been popular among consumers. Despite the shift to mobile, Uniden landline phones continue to perform well among the ageing population and remote households where mobile phone signal is minimal. Online forums, blogs, awards and advertising in key parenting media has enabled Uniden to become a trusted brand in the baby monitor category and the company will add to the range later in the year.

The strongest trend over the last 12 months has been the popularity of wire-free security solutions, according to marketing communications manager, Brad Hales. “Uniden’s App Cam Solo has been a strong

contender within this market.

Remote access via an app means users can view their home security cameras from anywhere in the world via a smartphone or tablet. Push notifications mean users are notified when motion is detected,” he said.

UHF CB and hand-held radios continue to be an important segment and Uniden is meeting demand with a range of solutions for both remote and urban areas.

VTech managing director, Mark Franklin said there has been an increasing focus on consumer safety,

THE SECURITY AND

SURVEILLANCE CATEGORY HAS

BEEN DRIVEN BY DIY SYSTEMS,

AND FOR UNIDEN, THE RECENTLY RELEASED APP CAM SOLO

WIRE-FREE CAMERA HAS BEEN

POPULAR AMONG CONSUMERS.

Brad Hales – Uniden.

Chris Moore – Panasonic.

security and visibility for homes and business. “With this in mind, we see good results from our retail partners across the country.”

The surveillance and security category continues to deliver strong results, and with the launch of new models in late 2017 and throughout 2018, VTech expects further growth.

However, it’s not all smooth sailing due to logistical challenges posed by the NBN rollout for consumer products in relation to the location of their home phone. “Furthermore, there is ongoing price erosion forced by competitors struggling against diminishing market share,” Franklin said.

Panasonic holds a strong position in the cordless phone market, with a focus on handsets that deliver a high quality look and durable design. In line with current trends, the company provides a range of DECT phones compatible with the NBN; and with demand for twin handsets on the rise, accounting for 47% of market volume (GfK, Dec 2017) over one third of the range offers this capability.

iGO Smart Dash Cams UNIDEN.COM.AU

AR HOME AUTOMATION

Abel Makhraz – Sony.

“The strongest trend in cordless phones is ‘connect to mobile’ functionality and while providing models to meet this demand, Panasonic recognises the need to supply this solution to older consumers who rely on their mobile phones to communicate,” business manager for cordless phones, Chris Moore said. “Our amplified phones offer large, well-lit and easy to use controls, while still offering an attractive design. For young families, there are handsets that can also act as baby monitors.”

With solid uptake in the smart speaker category, Sony deputy general manager for sales and marketing, Abel Makhraz said it is clear that consumers want a digital hub to help streamline the way they live. “There is increased demand for connected products in the home. Our LF-S50G speaker is like your very own virtual personal assistant that can set an alarm, check and update calendars, add to to-do lists, check traffic, and more. It has Google Assistant built-in and offers high-quality 360 degree sound,” he said.

Since its launch in December 2017, the LF-S50G has received positive feedback. “Not only can the speaker create a seamless connection with additional smart speakers in the home, users can control other smart devices using their voice from compatible platforms including Chromecast, Nest, LIFX, Philips Hue and IFTTT,” Makhraz said.

Smart Mirrors’ Steven Baxt says many consumers don’t realise that the house of the future is already a reality. “The future is being shaped by parallel developments from every high tech industry, such as communication, computing and equipment manufacturing. The world is rapidly embracing new technologies 20

Appliance Retailer April 2018

“THE STRONGEST TREND IN CORDLESS PHONES IS ‘CONNECT TO MOBILE’ FUNCTIONALITY AND PANASONIC RECOGNISES THE NEED TO SUPPLY THIS SOLUTION FOR OLDER CONSUMERS THAT REPLY ON THEIR MOBILE PHONES TO COMMUNICATE.” – Panasonic, Chris Moore.

so we can live longer, smarter and save time and money. Technology makes many tasks easier and things that were previously impossible, possible. In the future, almost every gadget, appliance or device requiring power, will be network-connected. As advances are made in machine learning and artificial intelligence, today’s disjointed software applications will be able to interoperate in a way never seen before.” AR

PROMOTIONS

UNIDEN

A nationwide radio campaign is promoting Uniden home security and highlights the ease of keeping connected. The 30 second ads run in prime spots to target home owners and renovators and tag the company’s retail partners for point of purchase.

VTECH

With the purchase of a VTech CareLine cordless phone, consumers can redeem a bonus accessory – photo cordless handset, wire-free two-way weatherproof audio doorbell, extension ringer or weatherproof SOS pendant.

This offer runs to 30 April, 2018.

Relax knowing your home is safe & secure Wire-free security cameras that can be put almost anywhere around your home or business and you can view remotely anytime, no matter where you are.

solo

app cam WiFi Direct to Local Network#

WiFi Direct to Local Network#

Two Way Talk

Two Way Talk

PIR Motion Sensor

SINGLE

!

PIR Motion Sensor

Night Vision Up to 10 Metres

Night Vision Up to 10 Metres

Place & Move Anywhere# Voice Setup Instructions

Place & Move Anywhere# Voice Setup Instructions

TWIN

Remote Access Anywhere in the World Push Notifications Micro SD Card Recording

Remote Access Anywhere in the World

QUAD

Push Notifications Micro SD Card Recording

WiFi Direct to Local Network# Two Way Talk !

PIR Motion Sensor Night Vision Up to 10 Metres Place & Move Anywhere# Voice Setup Instructions Remote Access Anywhere in the World Push Notifications Micro SD Card Recording

For the full range & features visit UNIDEN.COM.AU

AR HOME AUTOMATION RANGES

Surveillance systems, cordless phones and smart devices Uniden App Cam Spotlight

U

niden offers surveillance systems that can be updated over time as consumer needs change. The hero product in the range is the App Cam Solo that is 100% wire-free, battery powered, offers up to 180 days of standby time, two-way-talk functionality and night vision. It also has a PIR motion sensor, 1080p full HD resolution and 130 degree wide viewing angle. RRPs start from $229.95. The company will also launch a new in-car dash cam range with innovative features for consumers who want to record their version of events on the road.

VTech recently released the VM9900 video monitor with pan and tilt camera, as well as full remote access functionality. Features include a 5-inch colour viewer with touch screen technology, gesture controlled 720p HD pan and tilt camera, remote viewing and recording via the free VTech app, auto night vision and motion activated alerts and recording.

Users can pair, view and control up to four cameras on the viewer and 10 cameras on the app. VTech will continue to focus on its recently launched CareLine cordless phones.

22

Appliance Retailer April 2018

Designed for the small office, the Panasonic KX-TG380/382 corded base unit and cordless handset features direct link to mobile, call block and do not disturb mode, app alerts and full speakerphone conferencing functions.

An ideal solution for young families looking for a modern and stylish handset is the Panasonic KX-PRW120AZW with smartphone connect to register up to four smartphones or tablets. With the smart baby care feature, a crib side handset is activated to the sound of a baby crying, and rings a handset in another room to alert parents.

Another stylish model in the Panasonic range is the KXPRS120AZW with a black and white two-tone design. It also offers the smart baby care feature.

“THE SONY LF-S50G IS THE IDEAL GIFT FOR ANY FAMILY WITH BENEFITS IN TERMS OF HELPING KEEP THE HOME ORGANISED, RIGHT DOWN TO HELPING THE KIDS LEARN.” – Sony, Abel Makhraz

VTech 17450 CareLine Cordless Phone

Sony LF-S50G Smart Speaker In home automation, the focus for Sony is its LF-S50G smart speaker.

Offering clear sound and rich bass thanks to the company’s audio expertise, it is splash proof, has a removable grille for use in the kitchen and a clock display. “It is the ideal gift for any family with huge benefits in terms of helping keep the home organised, right down to helping the kids learn as they can ask educational questions,” Abel Makhraz said.

Smart Mirrors has spent the last three years developing the Embrace smart mirror, now in production, certified and ready for sale. Controlled by touch, gesture and voice, it looks like a regular mirror when not in use.

Voice command and touch can put music on and take a Skype video call hands-free. Meetings can be scheduled and synchronised throughout all devices with Google calendar. A smart plug connected to an electric kettle in the kitchen can be turned on through Wi-Fi and an app.

Alerts from security cameras appear if motion is detected and automatically record video. One tap on the mirror can turn lights on to preferred colour and brightness.

Embrace will also stream movies from various apps and connect to the living room TV through Chromecast. AR

Equipped with Text to Speech (TTS) technology, the extra loud 50dB volume ringer and large screen buttons are ideal for elderly consumers, those with hearing loss or impaired vision, as well as noisy homes or workplaces.

Uniden SSE45+ 1 Cordless Phone  Help button makes an emergency call to five pre-set numbers  Integrated digital answering machine with slow playback function  Extra loud earpiece volume control  Multi-handset capabilities, up to six cordless handsets

RRP: $129.95

Uniden App Cam Solo

Uniden: 1300 366 895

An affordable and hassle-free home security solution, this wire-free camera provides consumers with more flexibility by allowing users to view and record footage remotely on a smartphone or tablet.

   

PRODUCT GALLERY

100% wire-free Free app with push notifications Up to 180 days standby time Night vision

RRP: From

$229.95

Uniden: 1300 366 895

Panasonic KX-TG380/382 Home Office Phone    

Talking Caller ID Cordless handset speakerphone Advanced answering system Large LCD with one-touch dial buttons

By linking up to two mobile phones to a base unit via Bluetooth, the user can make and receive calls through their DECT handset, which is particularly useful if the home contains zones where mobile reception is weak.

RRP: From $169

Panasonic: 132 600

www.applianceretailer.com.au

23

AR LAUNDRY

OUTLOOK

Combo sales hit the front as heat pump dryers gain traction

BY KYMBERLY MARTIN

F

or home laundry appliances, one of the key considerations for consumers, retailers and manufacturers has been machine capacity. Australians are increasingly time-poor and interested in home laundry appliances that will help maximise their time and potentially reduce any electricity and water consumption costs.

This analysis from Euromonitor’s Jorge Rosas, also confi rmed that the washer/dryer combo category was the best performing category within home laundry appliances in 2017. “Consumers are embracing the advantages of having both systems integrated into one machine with growing demand for compact and multifunctional appliances,” he said.

“Consumers are also opting for 8kg and above capacity when purchasing automatic washing machines and dryers.”

And innovation continues to be an important driver of growth. “New technology has made it possible for 24

Appliance Retailer April 2018

consumers to have better control over washing and drying with connectivity playing an important role as companies launch new appliances with the ability to be controlled by consumers through mobile applications. Technology, appliance size and capacity will continue to be strong considerations in the industry,” he said.

More industry data on the market came from GfK which showed washing machines sales grew 7% in units and 3% in value in 2017 with further confi rmation on the growing trend to front loader/dryer combo machines. These delivered a stronger sales performance than total washing machine sales, with a double digit unit increase. Dryer sales also increased by 11% in units and value leaving heat pumps to record the fastest growth with double digit increases in both units and value.

Taking time-saving features another step forward is Samsung, launching the QuickDrive front loader that claims to cut washing time by up to 50%.

Hitachi too has responded to demand for larger capacity machines launching three models in 2017 that placed the company fi rmly on the large capacity laundry map.

Also tapping into the big machine category is Panasonic, releasing two 10kg front loaders and three 9.5kg top loaders in March. with another new range entry slated for mid-year from Speed Queen with its first touch control 10kg full stainless steel top loader.

For consumers who want flexibility but not necessarily extra capacity, LG will launch smaller Twin Wash machines over the coming months, and while details are still under wraps, Hisense will be introducing a new range of premium laundry appliances in 2018.

V-Zug is also re-defi ning the premium laundry market segment with the world-fi rst Refresh Butler, and later this year Whirlpool will add to its laundry portfolio with models featuring intuitive controls. Finally, in the second-half, Miele is bringing in a new collection of washers and dryers. AR

TRENDS

Call for capacity but keep it compact

A

t Hitachi, demand for larger capacity washing machines was the key driver to launch 10kg, 13kg and 20kg models as consumers look to spend less time in the laundry, consumer products marketing manager, Mark Beard said. Demand is also strong for top loaders, which the company launched in late 2017 and take-up, via a selective distribution channel, has been very positive, Beard said. “But the biggest impact has come from the larger capacity machines.” Tests on the Hitachi 20kg washing machine saw over 100 regular household items washed in one go.

“Measuring 724mm wide, the machine has been designed to sit comfortably and stylishly in any laundry,” he said.

LG had a strong 2017 and the company is working towards being one of Australia’s leading laundry brands, according to senior marketing manager, Brad Reed. “The innovative technology features we’ve brought to our products in recent years continue to propel us forward in this category. LG is updating its appliances to include Wi-Fi capabilities so consumers can interact with their products remotely and make more

Brad Reed – LG.

use of the features.” LG is bringing forward new washing technology, such as twin wash designs, steam functionality and larger wash capacity models. A recent LG household survey revealed that almost 46% of Australians do laundry two to four times a week and 40% will wash a few items instead of a full load to wash something urgently, such as gym gear or delicate items.

The laundry strategy at Electrolux Home Products is to offer more sustainable solutions to the category.

This means encouraging people to wash on a cooler temperature, wash less and ultimately care for their clothes properly so they look new for longer.

“We are pleased with the category performance to date and look forward

Mark Kampmann – Electrolux.

AT HITACHI, DEMAND FOR

LARGER CAPACITY WASHING MACHINES WAS THE KEY

DRIVER TO LAUNCH 10KG,

13KG AND 20KG MODELS AS

CONSUMERS LOOK TO SPEND LESS TIME IN THE LAUNDRY.

to continued strength at the back end of the year,” category manager fabric care, Mark Kampmann said. “It’s an exciting time for AEG and Electrolux as our new AEG 8000 Series and Electrolux UltimateCare washing machines have the ability to really impact the way consumers interact with their appliances, both from an aesthetic and functional perspective.”

Connected technology and the way devices provide a seamless experience for customers will be at the forefront of home appliance trends in 2018, according to Samsung.

Jeremy Senior – Samsung.

“More connected products are becoming available to Australians, providing new ways to better manage busy lives and households,” head of home appliances, Jeremy Senior said.

“Around 90% of our smart devices such as smartphones, tablets, TVs and home appliances are IoT-ready.” In March, Samsung released the QuickDrive front loader which Senior said represents a game-changer in laundry appliances for the local market. “With two independent motions, it reduces the time it takes to do a load of washing by up to half compared to our previous washers, while still providing a full cleaning experience.”

Outstanding performance and efficiencies, convenience, gentle laundry care and larger capacity will continue to be strong trends for Miele in 2018. The company is also wellpositioned to meet consumer demand for energy efficient heat-pump dryers that carry real star power with up to a 10-star energy efficiency rating and can be placed either side-by-side or stacked for a space-saving solution in the increasingly important laundry area of the home, product manager laundry care, Rachel Lewis said. Miele brings a host of world-fi rst features to the laundry category including the TwinDos system, an automated detergent dispensing system that has been verified as the best liquid detergent system on the market, Lewis said. In 2018, Miele will launch a new range of WT1 washer-dryers that will integrate the TwinDos feature in its strong feature set.

Panasonic is focused on offering smart technologies to make everyday tasks easier. “Whether consumers prefer a front or top load machine, we ensure powerful washing and better control over energy savings,” product marketing manager whitegoods, Chasnyn Ousmand said. www.applianceretailer.com.au

25

AR LAUNDRY

Rachel Lewis – Miele.

The new 10kg model features a large capacity drum in a compact body.

“This is an advantage for families with big laundry loads, as the machines’ small footprint means these will fit easily in a standard laundry space.”

This year has started well for Speed Queen with sales to date ahead of last year. “Providing we see some much needed rain during our wet season I can see the balance of 2018 fi nishing well up on 2017,” national retail sales manager, Craige Cole said. “Having competition in the category gives the customer some good quality comparisons.

It’s great to see customers asking where products are manufactured to measure their reliability and durability and being made in the US puts us in a good position.” In his opinion, washing machines and dryers are fast becoming more than bland, utilitarian appliances with multiload, combo washers and premium fi nishes gaining attention. “There has been a 50% sales growth in the touch control electronic washer, however the traditional knob control washer is still our best seller to date.”

Laundry is a strong category within the Bosch portfolio and the greatest contributing factors to this growth has been a strong product offering and above-the-line advertising, including billboard and TV campaigns, product manager laundry, Nilouka Roland said. “There is a trend toward higher

Chasnyn Ousmand – Panasonic.

26

Appliance Retailer April 2018

IN 2018, MIELE WILL LAUNCH

A NEW RANGE OF WT1 WASHERDRYERS THAT WILL INTEGRATE THE TWINDOS FEATURE IN ITS STRONG FEATURE SET.

capacity washing machines and side-by-side configurations as underbench laundry appliances become more popular. The plinth pedestal, introduced in 2017, is also a costeffective way to increase the height of a washing machine to improve accessibility for those who have difficulty bending down. Customers are looking for more efficient laundry appliances to minimise the impact on the environment and also cut down on costs,” she said.

An odour removal program is the latest laundry innovation to come from Siemens. SensoFresh washing machine technology enables odours to

be removed from clothes without using water, brand manager, Emma Bradley said. “Clothing no longer smells of artificial fragrances, but is simply pleasantly fresh. This technology has also been certified by the renowned wfk Institute for Applied Research in Germany, for providing a significant reduction of odours after treatment in the SensoFresh program with activated active oxygen function at both intensity levels,” she said.

Hisense is analysing the laundry category in great detail, head of marketing Andre Iannuzzi said.

Craige Cole – Speed Queen.

20kg AUSTRALIA’S

LARGEST CAPACITY

CONSUMER WASHING MACHINE The more stars the more water efficient

WATER RATING

www.waterrating.gov.au

122

The more stars the more energy efficient

ENERGY RATING A joint government and industry program

litres per wash

Load capacity 10 kg In accordance with AS/NZS 6400 Hitachi Model SF-P100XAV

Using the Normal Warm Wash, Water Saving program

Hitachi Clothes Washer Model SF-P100XAV Load capacity 10 kg

Energy consumption Cold wash Warm wash

138

317

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

10kg Washing Machine with a width of only 590mm

The more stars the more water efficient

WATER RATING W

www.waterrating.gov.au

127

The more stars the more energy efficient

ENERGY RATING A joint government and industry program

litres per wash

Load capacity 13 kg In accordance with AS/NZS 6400 Hitachi Model SF-P130XWV

Using the Normal Warm Wash, Water Saving program

Hitachi Clothes Washer Model SF-P130XWV Load capacity 13 kg

Energy consumption Cold wash Warm wash

107

589

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

Ultra Large Capacity for a Regular Sized Washer

The more stars the more water efficient

WATER RATING

www.waterrating.gov.au

266

The more stars the more energy efficient

ENERGY RATING A joint government and industry program

litres per wash

Load capacity 20 kg In accordance with AS/NZS 6400 Hitachi Model SF-P200XWV

Using the Normal Warm Wash, Water Saving program

Hitachi Clothes Washer Model SF-P200XWV Load capacity 20 kg

Energy consumption Cold wash Warm wash

135

854

kWh per year

using Cold Wash, Water Saving or using Normal Warm Wash, Water Saving seven times per week in each case When tested in accordance with AS/NZS 2040.2 Actual energy use and running costs will depend on how you use the appliance.

Cold washing performance has not been measured and is not guaranteed.

For more information, refer to

www.energyrating.gov.au

Australia’s Largest Domestic Washing Machine

10kg

13kg

20kg

SF-P100XAV 590(w) x 1065(h) x 634(d) mm

SF-P130XWV 640(w) x 1100(h) x 696(d) mm

SF-P200XWV 724(w) x 1158(h) x 744(d) mm

Stylish toughened glass lid with soft closing function

Quick and simple 4 button control panel

Auto-clean function, when selected, automatically cleans the washing machine tub

hitachi.com.au | 1800 HITACHI / 1800 4482244

YEAR

MANUFACTURERS WARRANTY*

AR LAUNDRY

Emma Bradley – Siemens.

“We currently have one washing machine available in Australia but recognise the huge potential for expanding the Hisense laundry offering here and are exploring opportunities to potentially introduce new models,” he said. There is an increasing appetite for more premium laundry products, and because consumers are tech savvy, they see internet-enabled products as highly desirable especially if these features help make their everyday lives easier and more convenient, he said.

Along with the growth in condenser dryers and the popularity of washer/ dryer combos, Fisher & Paykel research is showing larger capacity washing machines continue to be in demand.

Energy efficient heat pump technology is also proving to be a popular feature with customers as it works to dry clothes at a lower temperature for 28

Appliance Retailer April 2018

better garment care. “The continuing growth of high density living is driving the trend for washer/dryer combos,” product manager laundry, Lan Nguyen said. “There is no need for external ventilation so these are perfect for apartments and smaller houses. Increase in demand can also be attributed to the improvement in technology and performance of washer dryer appliances with better drying capability, along with reduced humidity and condensation while in operation. “Previously, combined wash and dry cycles took a long time and were a barrier to purchase for consumers,” she said.

V-Zug is also re-defi ning the premium laundry market segment with the Refresh Butler. Using cutting-edge technologies including steam circulation and photocatalysis, the Refresh Butler gently dries and visibly reduces creases whilst

Andre Iannuzzi – Hisense.

Liam Bryers – Whirlpool.

removing 99.9% of bacteria from fabrics. It also neutralises stubborn odours that become trapped in clothing such as cigarette smoke and cooking vapours, all without the use of high temperature washing and harsh detergents.

At the Consumer Electronics Show (CES) earlier this year, Whirlpool demonstrated that in 2018 it will continue to show how families can care in smarter ways through washing.

“The brand is purposefully innovating its smart appliances by eliminating the guesswork by getting the job done better, faster and smarter via collaborations and app integrations with Google, Amazon and Apple,” general manager marketing, Liam Bryers said. “In a nutshell, we want our appliances to create simplicity for families throughout their various dayto-day tasks.” AR

RANGES

Feature-rich and nice and easy does the rest

H

itachi washing machines boast a medley of unique features, including some Australianfi rsts. Among these are an auto selfclean function, four button control panel, a digital display and adjustment options for individual settings. The machines also carry Allergy UK approval for 99% mould and bacteria reduction. Easy access inlet hoses make for straightforward installation and cleaning of inlet debris.

Spearheading the range is Australia’s largest capacity domestic washing machine, the 20kg SF-P200XWV with a super wide 616mm bowl, an ultrastream shower, reduced tangle fi nish, sensor lock safety system and all-inone detergent drawer. The machine is fi nished with a toughened glass, easy clean lid. If space is a challenge, but there is a need for laundry capacity, Hitachi has the new 10kg SF-100XAV top loader that is super slim at 590mm wide. Hitachi also has a regular sized machine with a 13kg washing capacity designed to meet a growing family’s needs and evolving laundry demands.

LG washing machines are being continually upgraded and improved to be more aesthetically appealing and are complemented by matching dryers.

Many are equipped with features such as TurboClean that help to reduce the overall wash time along with industry leading warranties. There is a range of smaller Twin Wash appliances arriving soon that will give consumers the option to select the best washing machine for their lifestyle, whether it is an apartment or home. These new models combine two separate washers with the flexibility to handle a variety of washing needs, in a unique and versatile washing solution. The mini washer, which sits in a hidden pedestal beneath the main front loader washer, has cold wash programs designed

AEG Front Load Washing Machine LF8C1612A

THERE IS A RANGE OF SMALLER LG TWIN WASH APPLIANCES ARRIVING SOON THAT WILL

GIVE CONSUMERS THE OPTION TO SELECT THE BEST WASHING

MACHINE FOR THEIR LIFESTYLE. Miele Front Load Washing Machine WKH 132 WPS

for delicate and lightly soiled items.

The main front loader is a combined washer/dryer unit that saves on space, complete with innovative features like TurboClean, TrueSteam, 6 Motion Wash Technology and the LG SmartThinQ app.

At Electrolux, the latest AEG washing machines and dryers are said to provide more functions than ever before, ensuring a tailored service for even the most delicate of fabrics.

The AEG Steam Refresh function removes odours and reduces creases without the need for washing, while ÖKOMix premixes detergent in a separate chamber and activates all the enzymes before spraying on garments for better care. The new Electrolux UltraMix washing machines have UltraMix technology so water can be pre-mixed with detergent and activated even in cold water, ensuring a deep, gentle clean. The range also features Vapour Refresh, which removes odours and freshens garments without the need for water.

New to the Samsung laundry is the QuickDrive front load washers, the WW85M64FOPW in white, and the WW85M74NOR with added design features including a silver panel, blue crystal door and drum light. The main drum moves clothes from top to bottom, while the independently rotating back plate introduces a back and forth movement. This creates a dynamic action that quickly, gently and thoroughly removes dirt to deliver a complete wash in less time. Coupled with its intelligent laundry assistance, Q-rator, and Samsung’s unique AddWash, these deliver innovations designed to save Australian households time. Another laundry addition, released in 2017, is the FlexWash that combines the benefits of two separate washing machines, offering a 16kg front and 2.5kg top loader in an all-inone design, ideal for busy households. www.applianceretailer.com.au

29

AR LAUNDRY Fisher & Paykel Front Load Washer Dryer Combo WD8560F1

Hitachi Top Loader SF-100XAV

Hisense Front Load Washing Machine HWFE7510

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Appliance Retailer April 2018

The Miele laundry range has been developed to achieve userconvenience, gentle garment care and outstanding results with features including Miele TwinDos and PowerWash that the company said add genuine innovation to the category.

In November, Miele launched four new front loaders in 7kg, 8kg and 9kg capacities, (WDB 030, WDD 030, WKH 132WPS and WMR 861WPS).

Five tumble dryers were introduced at the same time, also in 7kg, 8kg and 9kg capacities, (TDB130WP, TDD 130WP, TCE630WP, TKG852WP and TMR840WP). Quality and longevity is synonymous with the brand, and all current Miele washing machines feature the maintenance-free Profi Eco motor.

The latest Panasonic front load and top load machines both offer ActiveFoam to remove stubborn stains. The company’s VX Series front loaders include StainMaster for intensive stain removal. Three presets work on common and stubborn stains, efficiently and effectively by washing and soaking clothes in a 40 degree warm detergent solution, and automatically selecting the best washing sequence. Selected top and front load machines (NA120VG6, NA-120VGX, NA-FS95A1) offer Econavi technology, which

automatically creates the perfect wash and takes the burden out of energy saving in the home. Front load machines feature 3D Sensor Wash to automatically control drum rotation speed using Panasonic’s inverter technology. This feature detects the weight of the clothes inside and changes the spin accordingly. A prompt to activate Tub Clean appears after 50 wash cycles. A transparent glass lid saves space in the laundry, leaving more room to mount a dryer.

Product quality is at the top of the list for many consumers buying a washer, and if they can get a good looking washer that will last 20 years or more that is what they will buy.

With this trend in mind, Speed Queen will release a new range mid-year with a stylish new look emphasised by bold controls, black pressed metal facia panels and stainless steel knobs.

The company will also release its fi rst touch control 10kg full stainless steel top loader designed for coastal environments. “It makes good sense to have stainless steel in the laundry, especially ‘down-under’ where 90% of our population live within a gumboot toss from the sea,” Craige Cole said.

Front load washing machines are a key focus for the Bosch laundry category. Last year saw

Panasonic Front Load Washing Machine NA-120VG6

Bosch introduce the innovative ActiveOxygen washing machine technology, in addition to the alreadystrong i-DOS washing machine offering. ActiveOxygen is a natural substance that claims to remove up to 99.99% of germs and bacteria, even at low temperatures. The Bosch i-DOS front loading washing machine is one of the company’s most efficient, with a 4.5-star energy rating and a 4.5-star water rating. Bosch dryers have up to 8-star energy efficiency, thanks to the innovative ActiveAir heat pump technology, which is designed to work without conventional heating and reuses the heat generated during the drying process.

Siemens SensoFresh washing machine technology in the iQ800 washing machine removes odours from delicate and non-washable clothing in under 45 minutes, without a wash cycle. Powered by active oxygen, this program is said to be convenient, timesaving and money-saving. It envelops fabrics in a haze of natural activated oxygen that releases the odour molecules in the fabric, which can then be broken down by the activated oxygen. Airflow transports the brokenup odour molecules and the residual activated oxygen to a carbon fi lter, where it is converted to oxygen.

SPEED QUEEN WILL RELEASE

A NEW RANGE WITH A STYLISH NEW LOOK EMPHASISED BY BOLD CONTROLS, BLACK

PRESSED METAL FACIA PANELS AND STAINLESS STEEL KNOBS.

Whirlpool Heat Pump Dryer HSCR80420

The single entrant in the laundry category from Hisense is the HWFE7510 front loader with a maximum 1000rpm spin speed.

It carries eight automatic washing programs including eco mode and a quick wash option. Among the safety features are an anti-foam system, electronic spin speed management, child lock and balance control. It has a 3-star energy rating, and a 4-star water rating.

Fisher & Paykel’s washer/dryer combo features hot spin technology that reduces moisture content to speed up the drying process. The 8.5kg/5kg combo carries a 5-star water rating, a 3.5-star energy rating for the dry cycle and a 4-star energy rating for the wash cycle. Auto-sensing technology automatically senses the moisture inside the drum, shutting off at the perfect level so clothes don’t become over-dry, reducing energy wastage.

SmartDrive technology powers all Fisher & Paykel washing machines, providing continuous feedback on what is happening within the wash, continuously adapting the wash action to fabrics in the cycle. The direct drive motor removes the need for belts, pulleys and the traditional block of concrete to hold the machine down in the spin cycle, for less vibration and noise.

Featured across Whirlpool’s front load washers and dryers is 6th Sense technology that intuitively senses the load and adjusts speed and movement of the drum to ensure a gentle wash.

The benefit of this technology is a plug-and-play mentality, where the consumer no longer needs to worry about choosing the correct wash cycle for the number of garments or check on the dryer during the cycle. The 8kg heat pump dryer (HSCR80420) with a 7-star energy rating, absorbs air from outside, releasing it inside the dryer.

Leading the V-Zug laundry range is the Adora SLQWP washing machine and Adora TSLWP dryer. Both appliances claim to deliver top energy and water ratings thanks to heatpump technology, with the Adora dryer carrying a 10-star energy rating. AR www.applianceretailer.com.au

31

AR LAUNDRY

Hitachi Top Loader SF-100XAV  Toughened glass lid with soft closing function  Auto self-clean  Easy four button control panel  99% mould and bacteria reduction

RRP: $1,199

Hitachi: 1800 448 244 If space is an issue this 10kg top loader is compact enough with its 590mm width for small laundries without comprising on washing needs.

PRODUCT GALLERY

At the heart of this machine is QuickDrive technology that cuts wash time by 50% and energy use by 20% without compromising cleaning performance.

LG Twin Wash 171216T  Mini washer for delicates and lightly soiled items  Main front loader is also a combined washer-dryer unit  TurboClean water spray minimise rinse cycles  Remotely monitor wash cycle via LG Smart ThinQ app

LG: 1300 542 273

Samsung Quick Drive Front Loader WW85M74FNOR

Combines two separate washers with the flexibility to handle a variety of washing needs – from heavily soiled to lightly soiled clothing or normal to delicate clothes.

   

RRP:

$3,999

Moves clothes from top to bottom in the drum Super speed setting in 39 minutes HomeCare Wizard monitors washer remotely AddWash to put items in at any time during the cycle

RRP: From $1,999

Samsung: 1300 362 603

32

Appliance Retailer April 2018

FROM THE FLOOR

Kirk Spry from Bi-Rite Ceduna “Washing machine sales are always steady. I would say they are the whitegoods product which turns over most consistently with larger capacity machines becoming more popular. We seem to be washing more and having less time,” appliance buyer, Kirk Spry told Appliance Retailer.

“The most popular brands are LG, Electrolux, Fisher & Paykel, Simpson, Beko and Haier. As a country town we still have good sell-through on the Lemair twin tub.”

Spry said front loaders are the biggest sellers as consumers have become more conscious of water use

and the understanding that the wash action in a front loader is better for clothes. “Most people are concerned about water saving features but want to make sure the machine will wash properly as well as conserve water.”

The most requested features would have to be water and time saving modes, Spry said. “Our customers tend not to worry about the gimmicks but go for quality and value. Some interest has been shown in the new LG TwinWash and Haier TwinTasker machines.

“Price defi nitely comes into consideration when people are purchasing a washing machine, which

PROMOTIONS

SIEMENS

From May 1 to July 1, 2018, selected Siemens washing machines and dryers are eligible for up to $300 cashback, with an additional $200 for a washer and dryer pair.

SPEED QUEEN

The specialist laundry company is repeating its seven year warranty promotion across its washing machine and dryer range, along with other consumer offers to be confirmed.

is why I like this category. You can generally fi nd the right machine to suit the customer, based on their budget.

People usually want the best and largest machine they can afford.

“Promotions do work for us but we find customers mostly know what they want to purchase whether it’s on promotion or not. Free towels are generally less effective than knowing the brand is backed by a good warranty.”

And online is not an alternative when it comes to laundry appliances.

“As we are a long way from nowhere, selling online isn’t an option for us with these larger items. This also means the reverse happens, as it becomes uneconomical for the consumer to purchase these products. Online would have to be the biggest challenge facing our business and most other businesses I suspect. Even though you cannot purchase a lot of whitegoods, everyone with a smartphone can check prices in an instant. The problem is you could be competing against a whole country with price and still have to give the good honest service that we are known for.”

Dryer sales are fairly seasonal and sales are slow unless it’s winter or raining as these are the main reasons to purchase a dryer. “We fi nd the standard vented dryers are the most popular with Electrolux, Simpson and Beko our best sellers. Customers are aware of power usage so tend to use their dryers as little as possible.

Vented dryers are cheaper to purchase than condenser and heat pump dryers and are also quicker. While condenser and heat pump dryers are better for clothes I fi nd people here use dryers out of desperation and just want to get their clothes dry.

“We have not sold a combination washing machine for a long while.

I fi nd people would prefer to have separate units so they can get the next load on while the dryer is going. Our customers don’t need to have matching washers and dryers; the appliances just have to fit in their laundry.”

The family-owned store was established in January 1984. It covers a large demographic including surrounding farms and aboriginal communities. Ceduna is approximately 770km west of Adelaide on the far west end of the Eyre Peninsula and just before the Nullarbor. AR www.applianceretailer.com.au

33

AR GARMENT CARE

Steam stations grab consumer attention

BY EMILY BENCIC

D

espite the traditional steam iron being considered a necessity for many homes, with most sales driven by replacements, the garment care category has experienced another year of decline in volume. However, sales were up for steam stations in 2017, according to Euromonitor.

“Consumers who want to purchase a traditional steam iron are focusing on quality and are willing to pay a premium price. If they are in the market for a new ironing system, they are mindful of specific technological features needed to take proper care of fabrics and maintain quality of clothes. This trend is expected to continue as steam stations gain more prominence,” research analyst, Jorge Rosas said.

34

Appliance Retailer April 2018

GfK data reported a 3% drop in volume and 9% drop in value in the category with average selling prices (ASPs) on the decline compared to 2016. Steam irons remain the key segment in the category, accounting for 77% of total revenue.

Sunbeam has a strong heritage in irons and is now market leader in traditional irons with 24% share and holds 17% share of the total category.

Despite the decline, Braun experienced a strong 2017 attributed to the introduction of new models, instore demonstrations and promotional activity with key retail partners.

Philips leads the garment care category in volume, held by the company’s “relentless pursuit for innovation that improves people’s lives”, according to marketing manager, Simon Amor-Riddoch.

“Any garment care product we introduce offers a unique point of difference in design, durability, efficiency or performance,” he said.

Tefal sits at number one in value terms, not only in Australia but a number of countries around the world. There are several iron models still manufactured in France and the brand applies its knowledge and innovations from its cookware business to the linen care category, including non-stick technology and heat endurance.

Russell Hobbs reported a 30% market share increase for 2018 so far due to increased distribution and brand credibility across various price categories. Canstar Blue crowned Russell Hobbs the leader in customer satisfaction in garment care with five star ratings. AR

TRENDS

S

Consumers demand time-saving technology

unbeam has attributed the decline in the garment care category to the emergence of fast fashion, wrinkle resistant fabrics and an increasing trend toward more casual dress codes in the workplace.

“Consumers today are not only ironing less but there is validity in believing the demographics of the user in the household is shifting also,” category manager, Jessica Roper said.

“Our research found that consumer attitudes towards ironing are very pragmatic with the majority seeing ironing as a necessary chore. Purchase drivers are primarily functional rather than emotional with most consumers doing little or no research before purchasing an iron. This means they are confronted with an overwhelming selection of irons and brands when shopping directly in store.”

Philips remains committed to reinvigorating and restoring growth into the category by staying close to the changing needs of its consumers via ongoing research.

“Our research shows that Australian households are looking for innovative ways to not only reduce the time they spend ironing, but also reduce the effort required so they can enjoy more time doing the things they love,” Simon Amor-Riddoch said.

Laurastar partnered with IXL Home to relaunch selected models

“PURCHASE DRIVERS ARE PRIMARILY FUNCTIONAL RATHER THAN EMOTIONAL WITH MOST CONSUMERS DOING LITTLE OR NO RESEARCH BEFORE PURCHASING AN IRON.” – Sunbeam, Jessica Roper.

Jessica Roper – Sunbeam.

As interest in ironing continues to decline, consumers want to spend less time in what is traditionally seen as a chore, according to Braun junior category manager, Dunya Abdurahmanovic. “With this in mind, consumers are purchasing clothes made from fabrics that do not require ironing or investing in premium dryers and washing machines with advanced technologies that make clothes come out wrinkle free,” she said.

“Brands are forced to make ironing more appealing to consumers and we are focused on promoting the timesaving benefits of our steam stations.”

into retailers and stockists that now include David Jones, Harvey Norman, Domayne, Bing Lee and JB Hi-Fi Home. Ironing Systems Australia managing director, Dino Scaramuzzo said 2017 sales were up across all channels. “Growth in the category for us is driven by live demonstrations where we explain the differences between Laurastar and other brands.”

He also said consumers are investing in premium washing machines

Dunya Abdurahmanovic – Braun.

Simon Amor-Riddoch – Philips.

and dryers but often neglect the importance of a good quality iron as it is seen as a ‘cash and carry’ purchase.

Tefal senior product manager, Noel Hsu has witnessed a shift in consumer behaviour towards ironing and noticed distinct demographic purchase habits. “For example, older generations may look to purchase a traditional type of iron, or steam station if they want something more powerful, but in effect, something familiar that they already understand.

However, the younger generation are often open to exploring new technology and may be swayed to a garment steamer.”

Hsu also noted a shift in the volume versus value debate saying, “Consumers are willing to spend more on a product in order to get the high quality and technological innovations, as opposed to something cheap that won’t necessarily do the job, nor have the longevity”.

Russell Hobbs assistant product manager, Eileen Armenian said consumers see ironing as an unwanted chore. “Our research has shown that consumers consider wrinkle removal, iron durability and performance as well as the length of time it takes to iron, as the most frustrating factors,” she said.

Panasonic echoed the view that consumers view ironing as frustrating, and therefore look to solutions that provide fast and effective results, according to product marketing manager, Chasnyn Ousmand. AR www.applianceretailer.com.au

35

AR GARMENT CARE Tefal TurboPro AntiCalc Steam Iron FV5646

T

he flagship iron for Sunbeam is the SR6250 Verve 62 Urban with a CeraFlow ceramic soleplate, 150g/min extreme steam shot, safe-store indicator, anti-drip function and a powerful 2400 watts. Patented dual steam chambers optimise steam pressure and penetrate fibres for faster ironing. It also comes with a two-year warranty for an RRP of $59.95.

At the end of 2017, Braun introduced two TexStyle 7 Pro irons and the brand’s most premium iron to date, the TexStyle 9. All three models feature a patented 3D backglide soleplate that guarantees 360 degree glideability.

The TexStyle 9 is a traditional iron with steam station technology, equipped with a Saphir, strong, scratch-resistant soleplate for outstanding durability and scratchfree performance. It also boasts iCare technology that protects clothes by setting the iron to the perfect temperature, regardless of fabric type.

Philips launched key hero ironing solutions in March. The PerfectCare Elite Plus Steam Generator Iron is the company’s most intelligent and powerful steam generator iron to date. Featuring powerful steam output, the DynamiQ sensor detects the movements of the iron and automatically starts and stops steam release, while OptimalTemp technology allows consumers to iron from jeans to silk without changing the temperature setting.

The PerfectCare Azur Elite Steam Iron is the fi rst Philips steam iron with a turbo steam pump that delivers 50% more steam output versus the Philips GC4910 for quicker crease removal.

36

Appliance Retailer April 2018

RANGES

More premium soleplates and precise temp control

Philips PerfectCare Azur Elite Steam Iron GC5031

THE RUSSELL HOBBS RAPID STEAM IRON RHC902 HAS

LAUNCHED AHEAD OF MOTHER’S DAY, OFFERING 90G/MIN

BURST OF STEAM AND 45G/MIN OF CONTINUOUS STEAM.

Panasonic Quick Iron NI-W810CSNSJ

Laurastar will continue to focus on its six core products – Magic S4a, Magic S6a, Lift Red, Lift White, Lift Plus Black and Platinum.

The Magic S4a is an all-in-one integrated ironing system with wheels.

Ready to use in just three minutes, it will automatically shut off after 15 minutes of non-use. The Lift portable steam station will adapt to all fabrics thanks to its ultrafi ne dry steam. It also features an integrated water fi lter and auto shut off function. The Lift Plus offers three additional features to the Lift steam station, including a 3D soleplate, pulse steam technology and long cord minder.

Tefal recently launched its TurboPro range of irons with new TurboBoost technology to remove stubborn creases and refresh garments with vertical steaming. The range is equipped with Tefal’s latest soleplate, the Durilium Airglide soleplate, which offers a 33% improvement in glide performance in comparison to the existing Durilium soleplate and the AutoClean catalytic coating keeps the soleplate stain-free.

The Russell Hobbs rapid steam iron RHC902 has launched ahead of Mother’s Day, offering 90g/min burst of steam and 45g/min of continuous steam. It also features a non-stick ceramic soleplate, variable steam control, anti-drip and anti-scale functions. RRP is $29.95.

The hero garment care product from Panasonic is the awardwinning 360 degree Quick Iron NI-W810CSNSJ with multi-directional movement to prevent creasing and improve glide. The extra-large soleplate is complemented by 74 self-cleaning steam vents, exclusive to Panasonic. It also features four steam settings, spray mist and anti-calcium functions. AR

S

IronGfKB: $rvaalune dDeci.n201A7 ustralia m a * * te

AR GARMENT CARE

Braun TexStyle 9    

Saphir 3D soleplate Auto shut off and anti-drip Steam shot of up to 230g/min Variable steam up to 50g/min (in Turbo mode)

The TexStyle 9 series comprises Braun’s fastest steam irons and the first steam irons equipped with iCare technology to protect clothes by setting the perfect temperature every time.

RRP: $199

Philips PerfectCare Elite Plus Steam Generator    

De’Longhi: 1800 126 659

DynamiQ smart sensor Automatic shut off function Carry lock for easy and safe transport Eco mode

RRP: $699

Philips: 1300 363 391 No temperature settings required and no burns guaranteed thanks to OptimalTemp technology, saving consumers time pre-sorting laundry or waiting for the iron to heat up or cool down.

PRODUCT GALLERY A mid-range iron with features including a ceramic soleplate, 150g/min extreme steam shot and 2400 watts. The heat strip changes from red to black when the iron is safe to handle and store.

Sunbeam SR6250 Verve 62 Urban    

Patented dual steam chambers Fine mist spray function Two-year warranty Designed and engineered in Australia

RRP: $59.95

Sunbeam: 1300 881 861

38

Appliance Retailer April 2018

PROMOTIONS

FROM THE FLOOR

SUNBEAM

Sunbeam is running a money back guarantee promotion on selected irons with more details to be confirmed.

Nicholas Fry from Leading Appliances

G

arment care is a traditionally strong category for Leading Appliances, and national group manager, Nicholas Fry, expects this category to remain a robust contributor to the small domestic appliance (SDA) category.

“Our members range a wide selection of irons, steam stations and garment steamers, offering options across various brands, features and price points. Until some genius invents clothes that iron themselves, there will always be strong demand in the category, particularly as new technology and features make the chore of ironing and looking after our clothes less tedious and more beneficial,” he said.

As a traditional retailer, strength remains in the steam iron segment in price points between $70 and $129.

“Some of our members also perform well in steam stations, which can present a strong ASP opportunity, and in 2018 our SDA strategy is to expand our steam station offering, as well as identify opportunities in handheld steamers, stand steamers and garment steamers,” Fry said.

As consumers become more discerning and informed, it’s not just about price, but rather, service, knowledge and advice. “Supplier promotions assist in maintaining higher prices, removing the need to discount, by providing a value added product or offer which is beneficial to the consumer and protective of the retail margins in assisting to close the sale, so the supplier, the retailer and the end-user all win,” he said.

“Customers often remain loyal to the traditional, well-known and reputable brands, and in our garment care business that is Philips, Kambrook and Sunbeam. Modern technology in garment care products has seen consumers become more curious and knowledgeable when considering a purchase: the quality of the soleplate, the steam extraction, auto off, anti-drip feature, selfcleaning and other modern advances in technology, with larger water tank capacity and vastly improved continuous steam output. Consumers are more discerning, and factors such as brand reputation, cosmetics, features and price all combine to influence the purchasing decision.” AR

BRAUN

Gift-with-purchase and cashback offers form part of the annual promotional program for Braun, supported by in-store demonstrations.

LAURASTAR

When consumers purchase a Laurastar Lift, they receive a bonus ironing board, or bonus accessories with other Laurastar systems.

TEFAL

An educational campaign on the TurboPro steam iron is on the Tefal website, which will later expand to the full linen care range.

www.applianceretailer.com.au

39

AR WHAT'S HOT

Nescafé Dolce Gusto Lumio Coffee Machine

Nescafé Dolce Gusto (NDG) has partnered with Breville for the release of this new compact automatic coffee machine, the Lumio NCU600 with15 bar pressure, automatic flow stop, an intuitive selecting wheel and unique futuristic design. It also features an extra-large cup function, hot and cold functionality, an energy saving function and removable one litre water tank. NDG will launch another coffee machine in the second half of the year, specifically for the electrical retail channel.

RRP: $169

NDG: 1800 466 975

Panasonic NA-120VG6 10kg Front Load Washing Machine

The flagship Panasonic NA-120VG6 10kg front loader offers many features for families with big laundry loads, with its small footprint designed to fit easily into a standard laundry space. Among the cleaning technologies carried in this model is ActiveFoam for removing stubborn stains, 3D sensor wash that controls drum rotation speed for a more thorough wash and Econavi sensors to select the most efficient wash cycle. It has 4-star energy rating and 4.5-star water rating.

RRP: From $999

Panasonic: 132 600

Samsung PowerStick Pro Vacuum Cleaner

Claiming to offer industry-leading suction power with 150 watts, the PowerStick vacuum is powered by Samsung’s digital inverter motor. Boasting up to 40 minutes of battery life, the battery pack is designed to retain 80% of its original capacity for up to 500 full charge and discharge cycles, with no decrease in the battery power for five years. It also offers a turbo action brush to suit various floor types and a patented ergonomic flex handle to reach under low furniture.

Hygienic HEPA filtration ensures that up to 99.9% of the dust collected stays in the canister.

RRP: From $699

Samsung: 1300 362 603

40

Appliance Retailer April 2018

Speed Queen Black Top Load Washing Machine

Product quality is at the top of the list for many consumers buying a washing machine. With this in mind, Speed Queen has provided a ‘sneak peek’ of its latest top load washer, due to be released mid-year. Featuring a new stylish black display panel with easy touch controls and customisable settings, it offers quick wash cycles that deliver optimum wash performance.

The washing machine also features full metal transmission with two-speed gearbox, stainless steel inner bowl and porcelain steel outer bowl.

RRP: TBC

Speed Queen: 1300 927 437

Dimplex Revillusion Built-In Electric Firebox

Dimplex has introduced a new firebox technology, the Revillusion, available in three sizes – 30, 36 and 42 inches. The Revillusion is the company’s most realistic flame effect to date and changes the standard for electric.

A clear view through the lifelike flames, to the full brick interior, captures the charm of a wood-burning fireplace. It features 2000 watts, two heat settings, thermostat control, remote control and a two-year replacement warranty.

RRP: From $1,999.95

Glen Dimplex: 1300 556 816

Beurer KS19 Slate Digital Glass Kitchen Scale

Beurer has introduced a new addition to its kitchen scale offering, the KS19 with an easy to read LCD display, modern, touch key operation and a slim platform of safety glass.

The scales also sport an ultra-slim design that measures just 16.5mm and it is an easy transition between measurements for both liquids and solids. It also has an automatic switch off function, an overload indication and comes with a five year warranty.

RRP: $39.95

FitZone: 02 9451 0333

www.applianceretailer.com.au

41

AR Q&A

FIVE MINUTES WITH… Name: Allen Garb Retailer: 2nds World Store locations: Auburn, Cremorne, Castle Hill, Caringbah and Penrith in NSW, Mentone in VIC Years in the industry: 28 years in Australia

What is the biggest challenge in your role?

Without a doubt accountability. Not all team members understand the importance of getting things done, on time and correctly. We delegate and then make people accountable for their actions. This is very hard as you often have to change the way people work.

What is your outlook on the retail industry?

There are so many different aspects to this industry and it is changing all the time, therefore this is a difficult one to answer in one sentence. However, I see myself as the world’s biggest optimist, so while things change, there will always be customers and there will always be stores. Good businesses will survive and bad ones will fail. You simply have to be one of the good ones. Mediocracy is a recipe for disaster.

What is your best piece of advice to other retailers?

Change before you have to and do not be stubborn. Listen to those around you; it is surprising how much they know.

How does your business remain competitive?

Retailers must be competitive on price and service as they come hand in hand.

To remain competitive you need the tools to know exactly what the opposition is doing in relation to price and promotional activity. Therefore, information is the key.

You must invest in systems that keep you ahead of your opposition. You then need the staff to have sufficient skills to know what the customer is really saying and do what is required.

42

Appliance Retailer April 2018

“CHANGE BEFORE YOU HAVE TO AND DO NOT BE STUBBORN. LISTEN TO THOSE AROUND YOU; IT IS SURPRISING HOW MUCH THEY KNOW.”

Who is your biggest influence?

From a personal perspective, my father as he taught me how to sell. From a professional perspective, Wesfarmers as they taught me about structure and discipline, and The Good Guys which taught me the value of using information to make informed decisions.

What is the key to a good relationship with suppliers?

Honesty and integrity. Negotiate hard, take emotion out of the equation and make decisions in the interest of your own business. Walk away from a bad deal, suppliers respect that rather than trying to fix a problem later. And last but not least, value the relationship and never let a free meal cloud your decisions. AR

COMPANY INDEX AR COMPANY

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READERSHIP GROUPS

2nds World ......................................................................................................42 Amazon .............................................................................................................. 8 Bertazzoni ......................................................................................................... 6 Bi-Rite Home Appliances.................................................................................33 Brisbane Appliance Sales ..........................................................................14, 15 Bosch ............................................................................................. 26, 30, 31, 33 Camberwell Electrics ......................................................................................... 6 Canon ...............................................................................................................11 Choice ..............................................................................................................13 Consumer Technology Association .................................................................18 De’Longhi................................................................................34, 35, 36, 38, 39 Dimplex ...........................................................................................................41 Dyson ...............................................................................................................10 Electrolux Home Products .........................................................................25, 29 Eurolinx .............................................................................................................. 7 Euromonitor...............................................................................................24, 34 Fisher & Paykel.......................................................................................7, 28, 31 FitZone .............................................................................................................41 Fujitsu General ............................................................................................7, 16 GfK..............................................................................................................24, 34 Godfreys ...........................................................................................................16 Groupe SEB ................................................................................... 34, 35, 36, 39 Hisense .................................................................................... IFC, 9, 24, 26, 31 Hitachi .....................................................................................24, 25, 27, 29, 32 Laurastar ............................................................................................. 35, 36, 39 Leading Appliances .........................................................................................39 LG ......................................................................................... 24, 25, 29, 32, OBC Miele ................................................................................................... 24, 25, 30 Nescafé Dolce Gusto ........................................................................................40

Winning Group .................................................................................................. 8

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Zip Industries ..................................................................................................... 9

Copyright © 2018 - The Intermedia Group Pty Ltd.

Panasonic ............................................................. 19, 22, 23, 24, 25, 30, 35, 40 Philips ........................................................................................... 34, 35, 36, 38 QLS Pty Ltd .......................................................................................................11 Raleru Limited .................................................................................................12 Samsung ...........................................................................16, 24, 25, 29, 32, 40 Smart Mirrors .............................................................................................20, 22 Sony ...........................................................................................................20, 22 Spectrum Brands .......................................................................... 10, 34, 35, 36 Speed Queen ..........................................................................24, 26, 30, 33, 41 Sunbeam.................................................................................35, 36, 37, 38, 39 Uniden ................................................................. 13, 17, 18, 19, 20, 21, 22, 23 VTech ................................................................................................... 19, 20, 22 VZug .............................................................................................. 12, 24, 28, 31 Whirlpool ............................................................................................ 24, 28, 31

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