Energy bills are the primary environmental concern for two-thirds of consumers around the world, according to Beko’s recently released Smart Living Index, with financial pressure now the biggest driver of sustainable behaviour.
For most appliance manufacturers, operational emissions (Scopes 1 and 2) are relatively straightforward to measure and, increasingly, to reduce. We’ve seen the appliance industry continually improve energy and water ratings, and invest in more streamlined manufacturing, more efficient logistics and more sustainable packaging. However, Scope 3 emissions –those generated across the full lifecycle of a product, representing the largest share of the industry’s carbon footprint – require more attention and cannot fall solely onto the end user.
Energy labels have long been the primary tool for guiding consumers, but their influence is limited and a highperforming appliance can still consume excessive energy if poorly configured or used inefficiently. At the same time, purchasing decisions are often dominated by price, brand and feature set.
While manufacturers do not control how consumers use their products in the home, they do determine how those products perform. Design choices such as efficiency levels, default settings and software functionality, all shape energy
consumption over years of use. Yet Scope 3 is often framed as too complex, indirect, or dependent on user behaviour.
The industry continues to innovate, particularly in smart functionality, but not always with sustainability at the core. Connectivity and convenience have advanced, yet genuine energy optimisation remains under-developed. For example, interfaces that guide users toward lower-impact settings, not just faster or more convenient ones.
Retailers also have a role to play in influencing customer behaviour. Shifting the conversation from upfront cost to lifetime energy use can help reshape purchasing decisions, although it requires training and a willingness to move beyond discount-driven sales models.
The appliance industry has long competed on visible attributes such as design, price and features, but the next phase of competition will be less tangible and more consequential, defined by what products do over time, not just what they promise at purchase.
Sustainability is not decided on the showroom floor but in customers’ homes, one cycle at a time.
The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.
PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. PEFC/21-31-119
Editor Emily Bencic
MEET THE APPLIANCE RETAILER TEAM
James Wells
Ben Curtis Kymberly Martin Alyssa Coundouris
Emily Bencic
INNOVATION THAT LIGHTENS THE LOAD AND YOUR FOOTPRINT
Small shifts in everyday routines can spark meaningful change, and laundry is no exception. With EnergySpin, Beko reimagines the wash cycle, turning a familiar task into a smarter, more sustainable habit. Through advanced drum movements, detergents dissolve faster, delivering powerful cleaning while using up to 15% less energy. The result is effortless efficiency without compromise. When paired with simple choices like colder washes, full loads and the right cycle, the impact grows even stronger. EnergySpin isn’t just an innovation in performance, it’s a step toward mindful living. Because when technology works harder, you don’t have to, and every wash becomes a conscious move toward a lighter footprint for homes that care about tomorrow, starting today.
IN THIS ISSUE
EDITOR’S NOTE
03 The carbon cost you don’t sell – but still own
Addressing the environmental footprint of in-home energy use.
06 Smeg Australia opens new Sydney showroom
Major appliances, small appliances, Smeg Professional and Commercial products, and the La Pavoni premium coffee range all under one roof.
10 The Good Guys hosts 230 team members at Home Appliance Showcase
This year, cooking was combined with laundry and there were twice as many team members, more suppliers and more learning content.
14 Jura hosts 130 partners for Australasian Product Conference
To launch four new products – the fifthgeneration E8, the second-generation Z10, the C9 and J10 Twin fully automatic coffee machines.
16 Harvey Norman creates premium focus for WA stores
Strong growth following premium refits at Osborne Park and Cannington.
20 Sustainability Report
Brands, retailers and organisations share an update on their sustainability journey from manufacturing to products and packaging.
33 Laundry
Larger capacity machines not only offer greater convenience but are increasingly available with higher energy efficiency star ratings.
45 Benchtop Cooking
Category growth is being led by air fryers, driven by consumer demand for healthier and faster cooking solutions.
56 Dishwashers
Reliability is the most important feature when consumers are looking to purchase a new dishwasher, closely followed by water and energy efficiency.
68 Food Preparation
It’s about simplifying everyday cooking, as consumers invest in appliances that deliver both efficiency and versatility.
WHAT’S HOT
77 Pick of the crop
Beko Washing Machine, Electrolux Oven, Smeg Coffee Machine and more.
Smeg Australia opens new Sydney showroom
Smeg Australia has opened a new flagship showroom in Alexandria, Sydney, designed to inspire, showcase, and let visitors experience the full range of Smeg appliances.
Located in The Woolstores at 1/4D Huntley Street, the purpose-built showroom brings Smeg’s major appliances, small domestic appliances, Smeg Professional and Commercial products, and the brand’s premium coffee range, La Pavoni, under one roof. Customers, designers, architects, and industry partners can explore the brand across its full portfolio.
Smeg Australia managing director, Gabriele Flisi said, “We are thrilled to welcome people into this beautiful space. The showroom reflects the evolution of Smeg in Australia. It brings together
our passion for Italian design, innovation, and customer focused service. It’s a place to explore, experience, and be inspired by our awardwinning appliances.”
The Alexandria showroom has been thoughtfully created to showcase Smeg’s appliances in real world environments, offering guests the chance to view and interact with the latest collections across kitchen and lifestyle categories, access personalised consultations with product specialists and experience a product demonstration class with Smeg’s in-house chef.
Housed in a restored heritage building with a 5.5-star NABERS energy rating, the showroom also reflects Smeg’s commitment to sustainability and responsible design.
Electrolux fills newly created head of key accounts role
Electrolux Group has appointed Danielle Morrison to the newly created role – head of key accounts – designed to enhance national alignment and deliver more coordinated support to retail partners.
Morrison brings more than three years of experience within the group’s sales team as national business manager, where she has led major customer relationships and joint business planning, while delivering strong commercial outcomes. She previously held senior roles across retail and FMCG, including S.C. Johnson, Goodman
Fielder and Woolworths.
Morrison reports to Electrolux ANZ sales director, Hass Mahdi. All national business managers now report into Morrison, creating a unified and streamlined approach across categories and programs.
“Dani’s leadership and extensive customer experience make her the ideal choice to elevate our national retail partnerships. This new structure strengthens our alignment and ensures we continue delivering exceptional value to our customers,” Mahdi said.
MIDEA WELCOMES EX THE GOOD GUYS BUYER JOHN MILONAS
Midea has welcomed John Milonas as product manager for Australia and New Zealand. He was most recently category buyer for televisions at The Good Guys.
“With more than 27 years of retail experience, including over 15 years in senior category management roles, John brings extensive expertise in high-value category leadership, strategic planning and commercial execution,” Midea said in a statement shared with Appliance Retailer
“At The Good Guys, John delivered significant profitability growth.
He successfully led go-to-market strategies, strengthened key vendor partnerships and introduced private label initiatives that drove incremental sales and margin improvement.
“His broader experience includes senior buying roles at Myer across technology and entertainment categories, where he demonstrated excellence in complex SKU
management, process optimisation and exclusive brand development.
“John’s appointment reinforces Midea’s commitment to strengthening its category capability and driving sustainable growth across the Australia and New Zealand markets. John has a deep understanding of category financials, supplier relationship management and strategic planning all of which will play a critical role in supporting Midea’s continued expansion in the Australia and New Zealand markets.”
New era unlocked for iRobot under Picea ownership
iRobot has shown a renewed commitment to redefining smart home innovation and AI-powered experiences in the robotic floorcare category as a featured exhibitor at the recent 2026 Appliances & Electronics World Expo (AWE) 2026 in Shanghai.
Following its recent acquisition, iRobot is now a privately held company wholly owned by Picea, a Shenzhen-based global manufacturer and service provider of robotic floorcare. Picea has had a longstanding relationship with iRobot serving as the company’s primary manufacturer for many years.
iRobot will remain a US-based global consumer robotics company, with its HQ and core teams across engineering, product development, marketing, and other corporate functions firmly anchored in the US.
iRobot will advance its long-term innovation strategy, focused on delivering trusted robotics and smart home devices, enhancing customer experiences, and investing in future product development, all while utilising data protection measures designed to protect US and other global consumer data.
The new partnership opens the door to a new chapter of innovation, speed, and next-generation home robotics for iRobot.
The Expo theme of ‘Smart AI, Smarter Future’, aligned with growth plans for both the iRobot and Roomba brands in 2026 and beyond.
The iRobot booth at AWE in Shanghai.
Midea product manager, John Milonas.
Electrolux head of key accounts, Danielle Morrison.
effortless good taste
With AI TasteAssist from Electrolux your oven optimises your recipe automatically to cook your meal to perfection.
Swedish thinking. Better living.
Greg Wilson, Tania Garonzi, Alice Zaslavsky & Tony Berrington.
The Good Guys cooking ambassador, Alice Zaslavsky.
“ Suppliers certainly told us that it was our best event ever.
– Greg Wilson, The Good Guys.
The Good Guys brought together 230 team members with representatives from every store around the country for the first of its kind Home Appliance Showcase.
The Good Guys has previously held a Cooking Showcase but this year, for the first time, cooking was combined with laundry and there were twice as many team members, more suppliers and more learning content.
There were 12 suppliers that delivered presentations to 230 store team members over three days.
“We’ve had great feedback from the suppliers and the engagement from our team was first rate from the opening on the first day to the last session. Suppliers certainly told us that it was our best ever event,” The Good Guys general manager – home appliances, Greg Wilson told Appliance Retailer.
“We recognise the importance of making sure our team are knowledgeable and confident in finding the right solution for our customers and by doing events such as these, we are building a great skill base in the stores.
“Our learning team, who put this together working with the suppliers and buyers, are the best in the business and deserve so much credit for this success, and so we will only make these events bigger and better in the future.”
Celebrated Australian cook, author and The Good Guys cooking ambassador, Alice Zaslavsky joined The Good Guys team for a special cooking roadshow, sharing her love of fresh ingredients and practical kitchen tips to help Australians cook with confidence at home.
Zaslavsky is passionate about food education and helping people feel empowered in the kitchen. She is the author of four cookbooks – with another book to be released in October – and is known for making cooking approachable, joyful and packed with flavour.
At the roadshow, Zaslavsky discussed how the right kitchen appliances can make cooking easier, faster and more enjoyable. AR
Miele showcase.
Electrolux showcase.
ASKO showcase.
Hisense showcase.
LG showcase.
Omega showcase.
Harvey Norman event supports growing alfresco category
Harvey Norman hosted a successful threeday event in Sydney showcasing indoor and outdoor furniture, as well as the booming alfresco BBQ category.
Harvey Norman general manager – furniture, Martin Van Dongen said the Indoor Outdoor and BBQ Masterclass held at Randwick Racecourse is becoming more popular every year with both the retailers and suppliers.
“This is the second consecutive year we have run the event with indoor furniture now added to the outdoor furniture and barbecue displays,” Van Dongen told Appliance Retailer
“We invite every Harvey Norman and Domayne proprietor to attend, as well as floor staff to attend across the three days. This event is getting bigger and better every year and we see tremendous opportunities in the market for these products over the next 12 months and into the future,” Van Dongen said.
Suppliers specialising in the outdoor kitchen and barbecue category that supported the event predict the category will outperform indoor kitchens over the next 12 months.
Glen Dimplex Australia CEO, David Woodward said, “The outdoor kitchen is the new indoor kitchen. All of the same trends are going to be replicated outside
whether it is lighting, cabinetry, colours, extraction, ice and refrigeration, as well as plumbing for sinks and taps – it is a complete replication of the indoor kitchen and it shows the days of the standalone barbecue are long gone.
“This has been a ‘growth room’ in terms of expenditure in the house for the last few years. I think Covid accelerated the trend and since then it has not declined – it has continued. It is still a luxury expense for people – but they want to spend more time and entertain outside and we feel that we can continue to strengthen our offering in this space.”
Representing the Worldwide Appliances brands, Everdure and Artusi, Matthew Vozzo said the Harvey Norman staff have noticed a higher interest from consumers in the category.
“A lot of the Harvey Norman staff were asking questions about our products and showing interest in our Woodland Green and Terracotta Orange colours as well as sharing insights on design. They said there is a higher proportion of consumers requesting built-in barbecues and custom-made products.”
Vozzo demonstrated new products to the Harvey Norman staff including the new Everdure Kiln DR pizza oven with digital thermometer and display, as well as the Artusi EQ electric barbecue.
ABOVE: Harvey Norman staff explore the Everdure display.
“We have started to incorporate more features including electronic ignition, digital controls and displays. We have also shared samples of new products such as the Artusi Fire and Ice electric barbecue and refrigeration unit in a portable unit that is ideal for balconies. We are also looking at introducing an underbench ice maker to bring to market for the upcoming alfresco season later this year.”
Schweigen sales manager, Ben Thompson said he predicts strong growth in the category.
“We have a huge range of alfresco barbecue rangehoods with on board and off board motors that start with our onemetre undermount model up to 1.5 metre wall-mounts and everything in between, including silent rangehoods as well. A lot of people don’t understand that when you buy a barbecue you also need to invest in extraction – so alfresco rangehoods are quickly growing to become a huge part of the market for consumers and most importantly, retailers.”
Rob Covino from Euro Appliances launched the new Montana by Euro range of outdoor products at the Harvey Norman event.
“It has been fantastic to show the recently released Montana by Euro trolley range and see the reaction from the proprietors. We look forward to further expanding the range throughout 2026. The proprietors have been showing interest in the new barbecues, as well as the additional modules to accompany these products including sinks and refrigeration.” AR
“ALFRESCO RANGEHOODS ARE QUICKLY GROWING TO BECOME A HUGE PART OF THE MARKET.”
– Ben Thompson, Schweigen.
Robert Covino, Peter Raymond & Mario Boffa (Euro Alfresco).
Gordon Stewart, Dave Woodward & Craig Stevens (Glen Dimplex).
Christian Castor, David Gunn, Martin Van Dongen, Ben Thorpe, Jules Tennant, Rohan Matthews & Becc Fischer (Harvey Norman).
Ben Thompson & Mark Israel (Schweigen).
Jura hosts 130 partners for Australasian Product Conference
Jura hosted 130 retail partners, distributors and service providers from across Australia and New Zealand at its 2026 Australasian Product Conference held in the Crown Melbourne.
Jura also welcomed guests from the company’s HQ in Switzerland including export manager, Eveline Fink, head of technical support, Reto Marbach, head of user experience and co-head of product, Belinda Simeon and head of marketing, services and communications, Xavier Hadorn.
Jura Australia managing director, George Liakatos opened the conference with the theme ‘Innovations for the Future’.
“Our theme this year remains as relevant as ever, and I can confidently say that what we are presenting represents some of the most exciting developments our engineers have delivered to date. These innovations are the culmination of years of research refinement and a relentless commitment to delivering the ultimate coffee experience,” he said.
“The past couple of years have brought many market challenges from persistent cost-of-living pressures and shifting consumer expectations to a highly competitive retail environment, which have all reshaped the landscape in which we operate. Despite this, Jura has continued to grow, innovate and evolve. Consumer loyalty remains one of our greatest assets, and our upcoming product pipeline positions us strongly for the next three years and beyond.
“To our valued retail partners, distributors and service providers, thank you for taking the time to join us and for your continued support of the Jura brand.” Jura launched four new products – the fifth-generation E8, the second-generation Z10, the C9 and J10 Twin fully automatic coffee machines – which Liakatos said are all a result of “accelerated innovation and represent an important steppingstone into the future”.
SECOND GENERATION Z10
With the second generation Z10, JURA introduces four worlds of indulgence, 51 specialties and for the first time, hot chocolate at the touch of a button. “The P.R.G.2+ precision grinder automatically adjusts both grind size and quantity to match the selected specialty’s flavour profile. Complementing this technology is a 4.3inch display that presents the four worlds of indulgence with intuitive touch-and-swipe navigation, allowing users to save up to four personal profiles,” Liakatos said “Beyond preparation, the Z10 introduces smart features including the Coffee Timer, which enables users to schedule coffee up to 16 hours in advance via the J.O.E. app, while the new Caffeine Regulator allows the caffeine to be fine-tuned without compromising flavour. The Milk Assistant supports hygienic cleaning of the milk system for lactose-free milk preparation, and the Quality Assistant streamlines maintenance with timely reminders to refill the water tank and empty the drip tray and coffee container.”
The Jura Australia team – John Herrera, Kimberley Smith, Ann-Maree Macaulay, Sylvia Occhipinti, Eveline Fink (Jura Switzerland), Elle del Re & George Liakatos.
FIFTH GENERATION E8
Building on JURA’s most successful fully automatic coffee machine, the fifth generation E8 expands both choice and performance. “Offering 27 coffee specialties across three worlds of indulgence – hot brew, light brew and sweet foam – it represents an increase of 10 beverages compared to its predecessor.
“Many of the innovations introduced with the Z10 are incorporated into the E8, including the Coffee Timer, programmable via the J.O.E. app, and the Quality Assistant to maintain peak coffee quality while supporting long-term machine care. The redesigned 3.5-inch display provides smoother navigation,” Liakatos said
“Performance is further elevated by the P.A.G.2 grinder. From a design perspective, the E8 is also more compact, with a body 10mm smaller than the previous generation.”
C9
The C9 brings premium technology to a broader audience at a more accessible price point. Delivering hot brew and light brew, it offers 17 specialty coffees.
“Light brew is achieved through the Light Extraction Process, which brews milder coffee flavours at approximately 60°C using less coffee to create a distinctive and balanced taste profile. Despite its compact size, the C9 reflects JURA’s premium design language,” Liakatos said
“User interaction is simplified through a redesigned 2.8-inch intuitive colour display, ensuring straightforward navigation. Meanwhile, fine foam technology produces silky milk foam at the ideal temperature.”
J10 TWIN
Completing the line-up, the J10 Twin introduces even greater versatility. For the first time in the J line, cold brew joins the menu, bringing the total to 46 coffee specialties across hot brew, cold brew and light brew, alongside sweet foam functionality. “Cold brew is crafted using a unique Cold Extraction Process, where cold water flows through freshly ground coffee in slow, pulsating cycles under high pressure. The J10 Twin is also equipped with two P.A.G.3+ grinders that deliver precise and consistent grinding performance. The experience is completed by the 6.7-inch Panorama Coffee Panel, offering intuitive touch operation to explore specialties and personalise every cup,” Liakatos said AR
Jura Australia managing director, George Liakatos presenting the new coffee machines.
Alison Riley (BSR Group), Mike Jeffrey (Retravision) & Tim Leven (BSR Group).
Mark Caval, John Simic, Jake Simic, Shaun Gregory (Stan Cash, part of the BSR Group).
Skyler Talbot, Elena Karas, Adam Solomon & Carene Myers (Harvey Norman).
Sam Zalin, Peter Harris & Scott Whitney (Bing Lee).
Harvey Norman opens fourth UK store – targets two more stores in the West Midlands by 2028
BY SIMON KING IN SUTTON COLDFIELD, BIRMINGHAM
Harvey Norman UK has opened its fourth store in the UK and its second in the West Midlands at The Gracechurch Shopping Centre in Sutton Coldfield, 14 months after its flagship store opened at the Merry Hill Shopping Centre in Dudley.
The opening marks another significant step in the company’s UK growth strategy with managing director, Lachlan Roach confirming the business is targeting four mainland UK stores in the West Midlands by 2028.
Roach, who has been with Harvey Norman for 24 years, told Appliance Retailer that the business had been looking for a site in Sutton Coldfield for the last four years.
Once the site had been secured, he said the retailer received a lot of positive commentary from the local community.
“People really wanted to see what we’re all about, so we hit the accelerator,” Roach said. “We took over three weeks off the standard build time, making Sutton Coldfield one of the fastest builds Harvey Norman has ever done over multiple floors, across its 318 stores, several of which are double storey. Our contractors, Gloucestershire-based Barnwoods, put in some big shifts. They got in early, went home late, did seven days a week, and our teams did the same.”
There were a number of challenges the team had to overcome. “Our delivery loading dock downstairs was only completed about a week ago before opening. We
had an agreement with the council and the landlord as well, that we could use the parade to bring stock in on the proviso it was between 5am and 8am. We had team members getting up at 330am to get ready to drive down here to accept stock and deliveries.”
Merchandising was also a challenge as the bed frames and mattresses, for example, only started arriving on March 6th, ahead of an April 2nd soft opening.
“This would typically take about five working weeks – of hard graft – to merchandise a shop of this size,” Roach said. “We’ve done it in under four weeks. That’s just the merchandising part. The build, typically, we have about a 20-week build time, and we’ve done it in 16 and a half weeks.”
The total retail space is 52,000 square feet (4,830 square metres) and features a skylight.
To create the Sutton Coldfield store, Harvey Norman’s own design team has taken elements from both Australia and Croatia. “Our flagship store in Australia, Auburn, consists of two storeys, and it has a beautiful atrium, which we have in Sutton Coldfield, also the skylight is very similar to one of our brand-new stores in Croatia,” he said.
“We’ve been able to bring a lot of our design language from other markets into this store as well, knowing that we’re addressing an affluent area around Sutton Coldfield.”
Above: Harvey Norman UK managing director, Lachlan Roach cutting the ribbon on the Sutton Coldfield store.
IMPROVING THE RETAIL MIX
Roach said that the store in Merry Hill, the UK’s flagship location, has been a great execution.
“We’ve actually been able to improve on that somewhat too, with our learnings over the last 14 months since we’ve been trading there,” he said. “In the refrigeration department, we’re seeing our consumers buying a lot of integrated appliances, which typically features integrated fridges behind wooden panels. We worked with our supplier partners to make integrated appliances look cool. We’ve got seven or eight manufacturers that are presenting leading designs so customers can get a better idea as to what it’s going to look like in their home, and also it creates a bit more atmosphere in a traditionally boring category,” Roach muses.
“We really enjoy what we do; we challenge ourselves and our suppliers to create great consumer experiences. We challenge our buying teams as well to make sure that we still cater for every part of the market.
“If you want a £19 kettle, we’ve got them, if you want one of the Smeg Porsche kettles for £299, we have those as well. If you want a front-load washer for £199, great, we’ve got a Candy machine up there that’ll do it, or if you want the latest from Miele for £2,000, we’ve got that as well.”
Roach and his team take that rhetoric across the whole floor.
“I had a great conversation with two ladies from Sutton Coldfield and one of the first comments was, ‘we wanted to come and see your shop, but we weren’t quite sure if we’re going to be able to buy anything’,” Roach said.
“You don’t have to be buying the top of the range to get a great experience. We pride ourselves on this, and that’s what we need to do as well, to get people out of their home, and stop transacting online – come in and have a great experience.”
WHY SUTTON COLDFIELD?
Five million people live in the West Midlands. Merry Hill Shopping Centre is located on the west side of Birmingham and the new Sutton Coldfield store is located in the northeast corridor.
“We love being a part of the rejuvenation of the area, which I think is very important; we’re here to set up a beautiful shopping network.”
The new store employs 60 local people, while several members of staff have been promoted from the Merry Hill store.
“We’re looking at other sites; we’ve got the west of Birmingham and the Black Country covered with Merry Hill; now we’ve got the Sutton Coldfield store in the northeast, and stores three, four and five are planned to some degree.”
NEW STORES
Roach said that the retailer is involved in deals that are getting closer to becoming reality on a couple more sites.
“We think four, maybe five, is a good number in the West Midlands, and there’s a couple of markets in the West Midlands we are not in yet, one in particular, that we really want to get to,” he said.
“Then we’ll have a look at what business looks like after that. We’re not currently looking at any other regions of the UK; our focus now is making sure we can service the five million people in the West Midlands.”
Roach said that Harvey Norman’s growth will come from adding stores.
“If you have a look at our New Zealand and Irish businesses, both of those markets have about five million people, and the West Midlands has that,” he said. “We’re comfortable and confident that we can do good numbers and we want to make sure our supply partners have good sell through, before we look strategically at what the next chapter looks like ” →
Miele cooking display.
NEFF cooking display.
“OUR BIGGEST COMPETITORS HAVE OVER 100 STORES AND WE HAVE GOOD ASPIRATIONS. WE’RE AUSTRALIANS, WE’RE HALF GLASS FULL. WE’RE ALWAYS ON THE FRONT FOOT. WE BELIEVE IN WHAT WE DO. WE’VE GOT GREAT SUPPORT FROM OUR SUPPLY PARTNERS, AND, MORE IMPORTANTLY, WE’VE GOT GREAT SUPPORT FROM CUSTOMERS.”
– Lachlan Roach, Harvey Norman.
Roach’s gut feel is that the business will head north next.
“We’ve spoken about this, and if you look at Liverpool, Manchester and Leeds, all of a sudden we’re addressing 15 million people, which is only a couple of hours up the motorway,” he said.
“Coming from Australia, two hours is nothing. The logistics corridor is great when you go that way. If the right opportunities come up, we have to get the magnifying glass out and have a good look at everything.”
With 14 months between the opening of Merry Hill and Sutton Coldfield, Roach said he’d be disappointed if the third store didn’t follow in the next 12 months or so.
“The big thing for us now is we have the formula and we have the relationship with contractors,” Roach said. “Barnwoods was awarded the head contractor role for Merry Hill, and they won the head contractor role here. Dudley-based Nuttalls did a lot of the shop fixtures and they were amazing as well.”
Roach continued: “Our team’s growing, so we should be able to roll these out a little bit quicker. I think what you’ll find is store three will come in mid-2027, and then ideally, the gap to the fourth one will close-up.
“We’ll try and get a couple of stores open in 2027, ideally, but there’s a little water to go under the bridge; we want to be rolling stores out every year.
“The fourth, and maybe a fifth store, in 2028/29, will take care of the West Midlands, and we’ll take advantage of this store for the next six months, and then that will give us some guidance as to when the next phase would be after that first five.”
At the opening of the Merry Hill Shopping Centre store, Harvey Norman chairman, Gerry Harvey, said the retailer could have up to 100 stores in Great Britain.
“We’ve got 196 stores in Australia for 28 million people; there are 70 million people in Great Britain, a further two million in Northern Ireland, but it’s also very densely populated here, as opposed to Australia,” Roach said.
“I think in the short term, we’ll keep trying for one or two a year for a period of time; our biggest competitors have over 100 stores and we have good aspirations. We’re Australians, we’re half glass full. We’re always on the front foot. We believe in what we do. We’ve got great support from our supply partners, and, more importantly, we’ve got great support from customers.”
Bosch cooking display.
De’Longhi coffee display.
THE HARVEY NORMAN PROPOSITION
Roach said Harvey Norman’s proposition is unique as it has access to ranges of products that its competitors don’t.
“As an example, the Smeg Porsche series is only available in Harrods and Selfridges – now Harvey Norman. We’ve got great brand partnerships like that. We’ve got cooking appliances that were only available in kitchen retail channels,” he said.
“To get some of these select products, you have to be spending £20,000 on a new kitchen, but some people just want to refresh their appliances, we now have access to these products too because our suppliers know our customers want the complete range and we can sell high end.”
AFTER SALES SERVICE
While Harvey Norman spends a lot of time training its sales team, the one thing that it hasn’t spoken about is its after sales service, which includes delivery and installation.
“Over the last 12 months, I’ve been working with a West Midlands based delivery and installation company, Tom and Son, which is now ready to go. We can go everywhere in the West Midlands at least twice a week and install appliances professionally, including Leicester, and all the way down to Rugby.
“We have another local carrier, Macs, delivering daily and also providing our customers with furniture and bedding assemblies. We’ve got a very good catchment area that we can now really stand behind from a services point of view,” Roach said.
“However our customers want to shop with us, whether in-store or online, we want a seamless experience for our customer.” AR
Fisher & Paykel cooking display.
Haier and Hisense refrigeration displays.
ASKO laundry display.
Smeg cooker display.
Bertazzoni cooking display.
Beko strengthens global sustainability leadership
Over the past six months, Beko has been recognised by some of the world’s most respected independent sustainability benchmarks. This includes securing the number one position globally in the household durables industry in the 2026 Corporate Knights Global 100, while also maintaining top-tier performance across S&P Global’s Corporate Sustainability Assessment, CDP Climate Change and Water Security (‘Double A’), and EcoVadis Gold status.
Beko was also named in TIME Magazine’s World’s Most Sustainable Companies list for the second consecutive year, ranking in the Top 20 and number one in the home appliance industry.
Beko Corporate’s sustainability targets focus on science-aligned climate action and resource efficiency as part of its In Touch Technology framework. Globally, Beko – through its parent Arçelik – has committed to becoming a net-zero company by 2050, with nearterm goals to reduce absolute Scope 1 and Scope 2 greenhouse gas emissions by 42% by 2030 versus a 2022 baseline, and to reduce Scope 3 emissions from usephase products by 42% in the same period — all validated by the Science Based Targets initiative (SBTi) in line with a 1.5°C climate scenario.
Long term, Beko commits to a 90% reduction across Scope 1, 2 and 3 emissions by 2050, investing in carbon removal projects for the residual 10%. These targets apply across manufacturing facilities, including joint ventures. Additional 2030 targets include expanding renewable energy use in manufacturing, increasing energy-efficient and low-carbon products, improving water and waste efficiency, and driving circularity and resource-efficient design across the value chain.
In 2024, Beko used 27,835 tonnes of recycled plastics in its products, including its patented ‘Leopet’ material made from recycled waste PET bottles, now used across washing machines, dryers, dishwashers and air conditioners. Through design optimisation, Beko reduced 17,163 tonnes of material in 2024 compared to previous models, preventing 20,220 tCO2e emissions.
One of the biggest sustainability challenges is the management of repairs, returns and end-of-life appliances. In Australia, there is currently limited specialist infrastructure for large appliance refurbishment, repurposing or recycling, and no established manufacturing ecosystem to support circular recovery at scale. This makes it difficult to divert bulky appliances from landfill in a structured, industry-wide way.
Beko recycled metal collection.
Industry collaboration a key focus
Recognising that meaningful progress requires collaboration across manufacturers, retailers and service providers, Beko recently joined the Coalition for Sustainable Solutions (COFOSS).
In parallel, Beko is supporting other local initiatives, including partnering with Appliances Online on its Recycling Partnership Program, which works towards zero waste to landfill for recyclable packaging.
“Beko is proud to partner with the Winning Group and Appliances Online to further our commitment to a better future, focusing on efficient resource use and circular economy solutions,” Beko Australia and New Zealand managing director, Jim Kalotheos said.
“Over the coming years, our focus will be on building on these partnerships and drawing on Beko’s global expertise to help strengthen Australia’s circular appliance ecosystem. As a trusted name in sustainable home appliances, Beko is dedicated to advancing packaging, product, and production solutions while delivering high-performance products. By expanding our EPS-Free Packaging Pilot Program, we aim to reduce our environmental impact and lead the way in adopting sustainable packaging practices.”
Beko’s Smart Living Index, one of the largest global studies of its kind, surveyed 6,000 consumers across 12 markets and revealed that financial pressure, particularly rising energy costs, is now the biggest driver of sustainable behaviour. About two-thirds (67%) cite energy bills as their primary environmental concern and 90% actively engage in energy-saving habits.
“ One of the biggest sustainability challenges is the management of repairs, returns and end-of-life appliances. ”
These research insights are used to shape communication around innovation with a strong focus on retail education. Through structured retail training programs, online learning modules and clear in-store messaging, Beko helps sales teams confidently explain the real-world savings and environmental benefits of energy-efficient technologies. This is reinforced through digital platforms, ensuring consistent storytelling around healthier living, lower environmental impact and long-term value.
With energy costs front of mind for many households, clear in-store communication around energy efficiency, water savings, recycled materials and long-term running costs can significantly influence choice.
“We encourage retailers to leverage product labelling, comparison tools and trained sales teams to confidently explain both the environmental and financial benefits of our innovations. Highlighting Beko’s 5-year manufacturers’ warranty also reinforces long-term value. By combining knowledgeable staff with strong point-of-sale storytelling, retailers can help bridge the trust gap around sustainable and smart technologies, turning sustainability from a technical feature into a meaningful everyday benefit for consumers,” Kalotheos said. AR
ABOVE: Beko factory with solar panels.
BELOW: Beko clamp testing on EPS free packaging for dishwashers.
Electrolux Group reinforces commitment to sustainability
Electrolux continues to prioritise innovation while reducing its environmental footprint across its operations.
In 2025, Electrolux opened its Brisbane Distribution Centre which displays industry-leading sustainability outcomes while bringing immediate operational benefit to consumers and customers.
From the incorporation of low carbon concrete, wastewater recycling systems, a forklift network supported by solar generation and battery storage, to waste minimisation strategies developed in partnership with WastePro, the facility features sustainability at its core.
“As a global showpiece for the Electrolux Group, it delivered outstanding results along with other sites in waste management, averaging a 95% diversion of materials from landfill,” Electrolux Group vice president of commercial area for Australia and New Zealand, Kurt Hegvold said.
In 2025, the Electrolux Group conducted a comprehensive review of its ‘For the Better’ program to ensure sustainability continues to drive impact, differentiation, and competitiveness. The updated framework will be launched later in 2026.
Electrolux Group achieved its first Science-Based Targets (SBTi) in 2022 – three years ahead of plan – and continues to advance its climate leadership through second SBTi targets, aligned with the 1.5°C pathway.
The second round of SBTi targets aim to reduce 85% of Scope 1 and Scope 2 emissions and 42% of Scope 3 emissions by 2030 versus 2021, and a net-zero carbon emission commitment by 2050. Meeting the Scope 1 and Scope 2 target by 2030 would represent a 97% reduction compared to 2015.
“The impending update is aligned with our vision to lead in consumer satisfaction and deliver outstanding lifetime experiences with solutions that always get better. We focus on designing products and solutions that help people live better, more resource-efficient lives, effortlessly. It also means ensuring our operations, supply chain, and workplaces are safe, fair, and responsible,” Hegvold said.
The biggest challenge continues to be supporting and advocating the adoption of sustainable packaging solutions across the consumer electronics and home appliance sector. The focus for the Electrolux Group and the broader appliance industry is to maintain focus on eliminating problematic materials and improving recovery rates in the supply chain.
“I’m proud of the work our teams around ANZ have achieved in this area and the combined industry voice of the Coalition for Sustainable Solutions (COFOSS) in driving change in product and packaging stewardship.”
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Three in five consumers say energy efficiency will influence their next appliance choice. ”
Eco-friendly laundry habits in focus
With rising energy costs and growing environmental awareness, energy efficiency is top of mind for Australian households, according to Electrolux’s 2025 edition of the ‘Truth About Laundry’ report, part of a seven-year, science-led research program focused on extending clothing life.
In fact, three in five consumers (61%) say energy efficiency will influence their next appliance choice, reinforcing the need for appliances with lower energy consumption.
“We’ve added the findings to our website and provided links to popular products that will help consumers take advantage of the sustainable credentials and improved operating capabilities of the products,” Hegvold said.
“Campaigns like our ‘wash life balance’ conveyed the benefit of washing clothes at 30°C at 45 minutes; a shorter wash
time sought after by users coupled with a washing temperature that assists in making clothes last longer.”
Electrolux Group has established coldwater washing through product design, with most new models defaulting to 30°C or below, encouraging the adoption of more energy-efficient practices.
These product enhancements are reinforced by comprehensive educational initiatives around the proven effectiveness of contemporary detergents, clarifying the advisory nature of care label temperatures, and correcting misconceptions regarding wash temperature and perceived cleanliness.
In 2025, Electrolux rolled out its UltimateCare3 (UC3) front-load washing machine in Australia and New Zealand with key features including UltraMix detergent activation, SensorWash stain detection, Vapour Refresh, and sanitisation programs. SmartSelect UI allows the consumer to adjust washing cycles based on their needs and be guided to save energy, time and water.
“Our retail partners can be assured that our commitment to sustainability is shared throughout the Electrolux Group and is intrinsically embedded in everything we do. On the shop floor, they can support our messages and help our consumers by being invested in the sustainable benefits of our products,” Hegvold said.
“Be confident to share how consumers can save energy, water, and resources every day, while helping to reduce their own cost-of-living expenses. Our trade operations team are always on the lookout to help them deliver great stories about our products and, importantly, the features that can make a difference for consumers.” AR
Electrolux Brisbane Distribution Centre. Photo credit: Mark Duffus.
Electrolux recycling depot in partnership with WastePro.
Electrolux UltimateCare3 washing machine.
Miele surpasses sustainability goals ahead of schedule
Miele continues to make strong progress towards its global climate targets, while implementing practical sustainability initiatives within its Australian operations. One of the most significant milestones has been exceeding several 2030 climate targets ahead of schedule.
Miele has already reduced its Scope 1 and Scope 2 emissions by 54% from the 2019 baseline, surpassing the company’s original goal of 50%, and has also reached its target of reducing Scope 3 emissions by 15% ahead of its 2030 schedule. These targets are aligned with the Science Based Targets initiative and goals of the Paris Climate Agreement.
Alongside emissions reductions, Miele is expanding the use of recycled materials in production, improving material efficiency, and reducing waste across manufacturing processes. A cornerstone of this strategy is product longevity, with many Miele appliances engineered and tested for the equivalent of 20 years of average use.
Miele recently received a Gold Medal from EcoVadis, placing the company among the top
2% of more than 150,000 companies worldwide assessed for environmental, ethical, and sustainable procurement practices, as well as the German Sustainability Award for domestic appliances, recognising its focus on long-lasting products, resource-efficient production and responsible supply chains.
In a pilot project, Miele is sourcing green steel from its partner and steel producer, Salzgitter AG, which reduces CO2 emissions from the manufacturing process by more than 66%, by harnessing climate-friendly energy sources and reusing steel scrap.
Another important focus is circularity, increasing the number of recycled plastics used in production, with a target of reaching 5,000 to 7,500 tonnes annually, while continuing to improve material efficiency and reduce waste across manufacturing processes. At the same time, Miele is increasing the share of renewable energy used in production facilities and continuing to design appliances that are durable, repairable and supported by long-term availability of spare parts.
ABOVE: Miele oven using low carbon steel.
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Beyond improving energy efficiency, manufacturers must transition toward more circular materials and recyclable components.
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In Australia, Miele has focused on operational improvements including the introduction of smaller service vehicles for its technician fleet, reducing emissions by around 30%; partnering with Upparel to divert staff uniforms and textiles from landfill; and continuing its collaboration with Greenfleet, which plants native, biodiverse forests to offset carbon emissions. The company is also undertaking a gradual shift toward digital instruction manuals to significantly reduce paper consumption and associated emissions, as well as investing in green electricity tariffs and exploring opportunities to generate renewable energy through photovoltaic installations.
One of the biggest sustainability challenges is the environmental impact that occurs during the use of products in the home. Across the lifecycle of a household appliance, most emissions occur when the appliance is being used by consumers. In Miele’s case, around 83% of lifecycle emissions are generated during the product-use phase.
This means the industry’s biggest challenge — and opportunity — is developing appliances that use less energy and water while maintaining the performance consumers expect. Beyond improving energy efficiency, manufacturers must transition toward more circular materials and recyclable components, and ensure appliances
remain durable, repairable and designed for long lifecycles.
Consumer behaviour also plays a critical role as efficient appliances must be used optimally to deliver the greatest environmental benefit. For example, running full loads, selecting Eco programs and making the most of efficiency features such as intelligent load recognition in Miele washing machines and dishwashers that automatically adjust water and electricity consumption to match the size of the load. Helping consumers understand the environmental impact of their appliances is an important part of Miele’s sustainability strategy. Through Miele Experience Centres, in-store communication and demonstrations, customers can see how appliances perform and learn how features can reduce energy, water and detergent use. When these factors are visible and well explained, customers are better equipped to make informed purchasing decisions.
Shifting the conversation from initial purchase price to long-term value is also key. While a highly efficient appliance may have a higher upfront cost, its durability and lower energy and water consumption can deliver significant environmental and economic benefits over its lifetime. AR
Miele app showing dishwasher energy and water statistics.
LG makes progress on a Better Life for All
Over the past year, LG Electronics globally has continued to make meaningful progress toward its vision of creating a Better Life for All. LG was included in the Dow Jones Sustainability World Index for the 13th consecutive year, alongside securing a Top 1% ranking in the S&P Global Corporate Sustainability Assessment.
“These recognitions reflect the consistent efforts being made across LG’s global operations focused on what LG terms the ‘3Cs’ for the planet – carbon neutrality, circularity and clean technology – to advance sustainability in a transparent and measurable way,” LG Electronics Australia and New Zealand marketing director, Gemma Lemieux said.
One example on the ‘3Ds’ for people – design for all, decent workplace and diversity and inclusion – is the development of the LG Comfort Kit, an accessory with universal design principles to help people with disabilities or limited mobility interact with LG appliances more easily. It was recognised with a Gold Prize at the 2024 International Design Excellence Awards (IDEA).
Human-centred innovation plays a central role in how LG approaches sustainability to help people reduce their environmental impact in everyday life. One example is the LG WashTower range, which includes a 10-star energy-rated heat pump dryer, one of the most energy-
efficient solutions available in Australia. Another example is LG OLED TVs, which eliminate the need for a traditional backlight and use approximately 40% less plastic than comparable LCD TVs, while incorporating composite fibre materials and recycled plastics to reduce reliance on virgin resources during manufacturing.
From an operations perspective, LG has achieved a 14.4% renewable energy conversion rate across global sites, while also delivering a 1.02 million tonne reduction in greenhouse gas emissions compared with the 2017 baseline. In addition, LG reduced the emission intensity of seven major product lines by 19.4% during their use stage compared with 2020.
A key goal for 2026 is to achieve Zero Waste to Landfill certification across all global manufacturing sites. In parallel, LG is expanding its global e-waste collection and recycling programs, with major initiatives focused on Nigeria, the United States, and South Korea, building on the 5.01 million tonnes already collected since 2006.
LG is also increasing the use of recycled materials in its products with a commitment to using 600,000 tonnes of recycled plastics cumulatively by 2030, helping reduce the reliance on virgin materials while supporting a more sustainable product lifecycle.
“Together, these initiatives demonstrate how LG is working globally to design smarter technology, reduce environmental impact, and make sustainable living easier for customers around the world,” Lemieux said.
One of the biggest global sustainability challenges is the increasing complexity and scrutiny of global supply chains. As regulations such as the EU’s Corporate Sustainability Due Diligence Directive (CSDDD) come into effect, companies are expected to demonstrate greater transparency and accountability across every stage of their value chain. This means sustainability is no longer limited to a company’s own operations, extending to suppliers and partners that contribute to the products brought to market.
“This requires a strong focus on responsible sourcing, human rights, and environmental stewardship across our entire supply network. It also involves continuous investment in monitoring, collaboration and innovation to ensure our global supply chains meet the highest international standards,” Lemieux said.
“While the responsibility is significant, it presents an opportunity for the industry to raise the bar. By strengthening transparency and working closely with partners around the world, companies can help build more resilient, ethical and sustainable supply chains.”
In Australia, LG is supporting sustainability innovations beyond its products through the Hatch: Taronga accelerator program, the world’s only start-up accelerator for conservation run by a zoo.
“Through this partnership, LG supports emerging ventures developing solutions for some of the world’s most pressing environmental challenges, helping bring new ideas to life that can drive meaningful change,” Lemieux said.
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A key goal for 2026 is to achieve Zero Waste to Landfill certification across all global manufacturing sites.
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The Hatch 2025 cohort included ventures tackling issues such as waste reduction, sustainable materials and ecosystem restoration. Examples include Reusably, which is building technology to make reusable packaging systems more scalable and Albon, which is developing algae-based solutions that can help with water waste management across industries. Other ventures include
Owls Eat Rats, which uses nature-based pest control to reduce reliance on chemical rodenticides, and Beyond Best Before, which urges people to rethink consumption as products that are still safe to eat are put in the bin too soon.
“By supporting innovators like these, LG helps bring new sustainability solutions to life while raising awareness of how technology, science and collaboration can help address environmental challenges.”
Retail partners help bring LG’s story to life and assist customers in understanding the benefits of energy-efficient appliances, such as the 10-star energy-rated LG WashTower heat pump dryers, InstaView fridges and ovens that minimise cold and hot air loss, and ezDispense auto-dosing washing machines that optimise detergent use and reduce waste.
“Equally important is helping customers understand the bigger sustainability story behind our products – from the use of recycled materials in product design to LG’s support of conservation start-ups that support our Better Life for All purpose,” Lemieux said.
“By bringing these messages to life through in-store conversations and product demonstrations, retail partners help consumers make more informed choices, showing how technology can support both a more sustainable and enjoyable home.” AR
LG Taronga CEO Cameron Kerr (far left) with Hatch Accelerator Program founders.
Hisense doubles down on energy-saving appliances
Hisense continues to lead the industry in energy and water ratings, consistently delivering the highest ratings available across various categories. Hisense bottom mount fridges have advanced from 5-star to 8-star energy ratings, while the Hisense Series 9 dishwasher now holds a 6-star water rating, leading its category for water efficiency. In the laundry category, the Hisense Series 8i dryer achieved and surpassed the maximum 10-star energy rating.
In TVs, Hisense has been pioneering RGB MiniLED technology, which uses individually controlled red, green, and blue LEDs to emit the right colour required. This eliminates the need for inefficient colour filters used in traditional MiniLED displays. When applied across the entire screen, RGB MiniLED has the potential to deliver up to 20% lower power consumption.
At the ESG Global Leaders Conference in 2024, Hisense set a clear direction for its long-term sustainability journey, centred on the Dual Carbon Pledge; reaching operational carbon peaking by 2026 and achieving carbon neutrality across operations by 2050.
“In acting on the Dual Carbon Pledge, our brand has focused on accelerating the transition to cleaner energy. We have committed to sourcing 30% of our operational energy from clean sources by 2030. We have already reached 21.2% which is a testament to our team and reinforces our commitment to reducing our environmental footprint while continuing to grow responsibly and sustainably,” Hisense Australia general manager – marketing, Michelle Wee said.
“Our Huangdao factory in China has been recognised by the World Economic Forum as the world’s first Sustainability Lighthouse in the VRF sector. This recognition highlights how we are leveraging AI and digital technologies to enable more efficient, low-carbon manufacturing, and to turn our sustainability targets into real, measurable impact.”
The biggest sustainability challenge is delivering meaningful environmental benefits without compromising on design, features, or performance. While sustainability is important, Hisense’s latest ESG Report shows it remains a secondary purchase driver unless it is seamlessly integrated into products that also meet expectations for aesthetics, innovation, and convenience.
Hisense Eco Vision represents the company’s most efficient and environmentally responsible appliances, making the search for sustainable products effortless both online and on the shop floor. The ConnectLife platform enables customers to easily monitor, manage and understand their appliances, gaining clear insights into energy use and performance.
“Our retail partners play a key role in keeping sustainability front of mind for customers and ensuring it is considered in every step of the customer journey. Retailers can align the right appliances with customer needs, taking into account the energy efficiency, useful features and household performance. This approach ensures that sustainability is integrated seamlessly into the shopping experience while delivering solutions that best suit the lifestyles and priorities of modern consumers,” Wee said. AR
Inside the Hisense Huangdao factory, which has been recognised by the World Economic Forum as the world’s first Sustainability Lighthouse in the VRF sector.
ABOVE: Hisense bottom mount fridges now carry an 8-star energy rating.
ABOVE: Hisense Series 8i dryer has achieved and surpassed the maximum 10-star energy rating.
BELOW LEFT: The most eco-friendly Zip HydroTap to date.
BELOW RIGHT:
Zip Water installed HydroPanels in the Northern Territory to produce safe drinking water for the Engawala community.
Zip Water continues to reduce environmental impact
Zip Water has made strong progress across community impact, product innovation and transparency over the past six months.
One of the most important achievements was delivering clean, safe drinking water to a remote Australian community. In partnership with SOURCE Global, Zip Water installed 10 SOURCE HydroPanels at Alcoota Public School in Engawala, Northern Territory, which use sunlight and air to produce safe, great-tasting drinking water and now supports 30 students and more than 260 people across the Engawala community.
The company also launched its second Sustainability Report, which documents progress, challenges and priorities across environmental, social and governance areas, and outlines how sustainability is embedded across operations and product lifecycle.
Zip Water’s 2026 sustainability targets focus on reducing emissions, improving resource efficiency, strengthening governance and expanding social impact. Key targets include converting 90% of the company’s global sales fleet to hybrid or electric vehicles, increasing onsite waste diversion from landfill, progressing toward the 2030 target of 85%, expanding on-site recycling, including soft plastics, releasing a further update on progress through ESG reporting, embracing mandatory climate-related disclosure and assurance aligned with Group 1 AASB S2 requirements and maintaining ISO 45001 (Health & Safety) and ISO 14001 (Environmental Management) certifications.
For Zip Water, the biggest sustainability challenge is providing access to safe, high-quality drinking water, while reducing environmental impact, which is closely tied to its role in water stewardship and focus on certified best-in-market filtration. Zip Water filtration systems are designed to give customers
confidence in the safety of their drinking water, supported by independent certification and rigorous standards. This includes PFAS-certified filtration, which addresses ‘forever chemicals’ that are increasingly present in some water supplies and difficult to remove without advanced filtration technology.
By investing in certified filtration, local innovation and product performance, Zip Water is focused on delivering solutions that protect water quality, support healthier hydration, and help reduce reliance on single-use plastics.
In 2025, Zip Water launched its most eco-friendly Zip HydroTap to date, delivering instant filtered boiling, chilled and sparkling water. It uses an R290 refrigerant, delivering a 95% reduction in Global Warming Potential (GWP) compared to the previous refrigerant. It is also 100% water-efficient, using air-cooling technology instead of water to deliver chilled water. A newly designed front fascia enhances optimum airflow allowing heat to be expelled from the cupboard more efficiently, improving overall energy performance.
Zip Water focuses on making sustainability benefits clear, credible and easy to understand through tools such as the HydroTap Impact Calculator, which allows customers to compare environmental impacts against other water solutions, in addition to brochures and Environmental Product Declarations (EPDs) that explain product lifecycle impacts.
Zip Water supports its retail partners by providing sustainable, high-performance products that meet the diverse needs of today’s consumers, making sustainability easier to communicate in-store. By offering a single solution that brings together sustainability, health, performance and design, retail partners can confidently engage customers while reinforcing a consistent sustainability message on the shop floor. AR
V-ZUG makes strides in path towards circular economy
The recent inauguration of the first methane pyrolysis pilot plant – the only one of its kind in Europe – on the V-ZUG production site in Zug, Switzerland, has been a recent standout achievement for V-ZUG as it marks an important milestone in the decarbonisation of industrial processes.
Methane pyrolysis is an innovative technology in which methane is broken down in a plasma. This produces hydrogen and solid carbon, allowing methane to be used for energy purposes without the carbon entering the atmosphere as a greenhouse gas. The carbon produced can be reused as a valuable raw material in construction and agriculture.
The industrial pilot plant is estimated to save around 240 tonnes of carbon per year and delivers up to 10kg of hydrogen per hour with a purity of 95% to 99%. The hydrogen from this pilot plant will be used directly as a climate-friendly energy source in V-ZUG’s enamelling furnace, replacing fossil natural gas. This will enable the company to gradually decarbonise the enamelling plant.
“This aims to reduce the last bit of fossil fuel in our industrial processes to produce household appliances. To cover inner parts of ovens with black coating enamel, a high temperature process (850°C) is required to burn in the coating. To create the heat, today we burn natural gas, but in the future, we have the potential to use hydrogen and drastically reduce carbon emissions,” V-ZUG head of sustainability, Marcel Niederberger said.
V-ZUG has set a number of mid- to long-term targets defined within four focus topics found in annual reporting – products and services for a future-fit society, resilient and committed employees, environment and climate protection, and entrepreneurship for sustainable prosperity.
The gradual electrification of V-ZUG’s fleet, which covers almost six million kilometres every year, is an important element of the company’s sustainability strategy. By 2030, V-ZUG aims to transition its entire fleet of 300 service vehicles to electric vehicles.
“The industry has made tremendous progress in increasing energy efficiency on appliances. The next step is to inspire, motivate and educate the users of the appliances towards ecological behaviour. We provide tips and tricks and give them the opportunity to compensate the footprint over the course of the use phase within our afforestation project, V-Forest,” Niederberger said.
Besides energy efficiency, the other challenge is the environmental footprint caused by the materials used. “Recycling is a good starting point, but we believe circular economy can take things further, because it keeps resources in the loop for as long as possible and at the highest possible value.”
A particular highlight for V-ZUG is the Re-Purpose Collection, launched in 2025. “Used and returned washing machines have the potential to become design icons like pieces of furniture using materials that would otherwise be discarded. In the recycling factory, laundry drums are given a new lease of life by being cleaned, refined and refurbished with regionally produced wooden components and upholstery in Switzerland,” Niederberger said.
“It’s important for retailers to inspire, promote and educate consumers towards ecological behaviour during the use phase – not just in terms of features but also towards behaviours like cooking to reduce food waste.” AR
The V-ZUG methane pyrolysis plant is the first of its kind in Europe. By 2030, V-ZUG aims to transition its entire fleet to electric vehicles.
Winning Group shares key sustainability initiatives
A major milestone for the Winning Group over the past six months has been quantifying the climate impact of its long-running appliance and packaging take-back and recycling program.
Across Appliances Online, Winnings and Andoo, customers can opt to have old appliances, mattresses and packaging removed responsibly when new products are delivered.
“Analysis of the program found that in FY24 it avoided an estimated 8,200 tonnes of CO2-e. These savings came from improved material recovery, responsible refrigerant management and reintegrating recycled materials such as steel and cardboard back into the supply chain,” Winning Group head of sustainability and industry impact, Alice Kuepper said. “Refrigerant recovery from end-of-life appliances was identified as a particularly significant contributor, highlighting the environmental importance of proper disposal.”
The Group also supported industry research into the risks of refrigerant leakage from improperly discarded cooling equipment, exploring how stronger collaboration between industry, government and recyclers could improve recovery systems.
The Group’s circular economy initiatives were recognised through the 2025 NSW Sustainability Awards, receiving the Circular Economy Award for the company’s approach to responsible consumption and product lifecycle management.
“These initiatives reflect our long-standing focus on helping customers replace old appliances, packaging and mattresses responsibly while ensuring materials are recovered and returned to productive use wherever possible.”
Looking ahead, a key priority for 2026 is preparing for mandatory climate-related financial disclosures under Australia’s new reporting framework. As a Group 1 entity, Winning Group is aligning with the AASB S2 Climate-related Disclosures Standard, which introduces mandatory disclosure of climate-related risks and opportunities.
“Our focus is on embedding climate considerations across the business through the four core pillars of the standard – governance: strengthening oversight of climate-related risks and opportunities at board and management level; strategy: assessing how transition and physical climate risks may influence operations, supply chains and long-term planning; risk management: integrating climate risks into broader enterprise risk management processes, and metrics and targets: establishing consistent metrics and tracking progress against emissions accounting, reduction and operational efficiency initiatives,” Kuepper said.
A major shift for the appliance sector is the requirement to disclose Scope 3 emissions, which include those generated through manufacturing, logistics and product use. For retailers, most emissions sit outside direct operations, making transparency, data sharing and collaboration across the value chain essential.
“The challenge is not just technical, it’s also operational and educational. Improving emissions data, scaling circular economy solutions and supporting customers to use products more efficiently all require coordinated effort across manufacturers, retailers, logistics partners and recyclers. The opportunity is that stronger collaboration across the industry can help reduce waste, improve reporting readiness and ultimately deliver better outcomes for businesses, customers and the environment.”
Winning Group is helping customers make more sustainable choices through initiatives such as Efficient Rows on Appliances Online that highlight more energy-efficient products, with the range continuing to grow. Customer engagement with educational content on energy and water efficiency, as well as responsible disposal, is also increasing.
“Our message to brand partners is simple: clear and credible sustainability information helps customers make better decisions. When product efficiency, durability and responsible end-oflife options are communicated effectively both online and on the shop floor it benefits customers, manufacturers, retailers and the wider industry,” Kuepper said. AR
BELOW: Winning Group head of sustainability and industry impact, Alice Kuepper & Winning Group chief neuroscience & strategy officer, Katharina Kuehn.
APCO collaborates with COFOSS to tackle the EPS challenge
APCO is working with COFOSS to address the ongoing challenges associated with expanded polystyrene (EPS) packaging in Australia. Widely used to protect appliances during transport due to its lightweight and shock-absorbing properties, EPS plays a critical role in ensuring products arrive undamaged across long and complex supply chains. However, despite its benefits, EPS has proven difficult to recover and recycle effectively.
A major issue lies in EPS’s low density, which makes transportation inefficient and costly. Combined with limited collection pathways, much of this material ends up in landfill via household kerbside bins or commercial waste streams.
To better understand these challenges, COFOSS members have partnered with APCO to map how EPS moves through appliance supply chains, identifying both existing recovery pathways and significant gaps.
The collaboration focuses on understanding the real costs, logistical barriers and potential opportunities for improving recovery outcomes.
APCO CEO, Chris Foley said the work reflects a broader shift toward understanding complex packaging systems rather than assuming simple solutions.
“In Australia, landfill has historically been the path of least resistance for many materials. But improving outcomes begins with understanding how materials move through the system and where recovery pathways are viable. Collaboration between industry groups like COFOSS and organisations like APCO helps build that picture and identify where progress can be made,” he said.
One key finding is that recycling EPS is rarely economically viable under current conditions. The value of recycled EPS often
does not offset the costs associated with collection, transport, and processing. Labour also contributes significantly to costs, as collecting, sorting, and compressing EPS requires specialised infrastructure and time.
Some COFOSS members have implemented reverse logistics systems, where packaging is collected during appliance delivery and returned to warehouses for processing. However, this approach only captures a portion of total EPS waste. Recovery remains particularly difficult in retail environments, installation services, regional areas, and households, where most EPS is still disposed of in general waste.
Where recovery pathways do exist, EPS can be recycled into products such as insulation, moulded plastics, and building materials. Improved data on collection points and infrastructure could help increase recovery rates and make better use of the processing facilities.
APCO head of stewardship, Karl Shanley said that cooperation across the supply chain will be essential.
“Improving outcomes for materials like EPS requires collaboration between manufacturers, retailers, logistics providers and recyclers. By working together to better understand how packaging flows through the system, the industry can identify practical steps that support environmental outcomes and operational realities.” AR
Videopro launches Containers for Change program
Videopro recently partnered with COEX to launch a Containers for Change program across its operations, including its head office and Brisbane retail experience centre.
Team members are encouraged to donate eligible beverage containers through the Queensland recycling scheme. To make collection simple and convenient, COEX bins have been placed in key areas around the office and retail store, and portable bins have been added to its 13-vehicle fleet so containers can be collected wherever the team is working.
The program has a positive impact on the environment, and supports the community, with refunds from the program donated to Videopro’s charity partner, Juiced TV, which launched in 2015 at the Queensland Children’s Hospital in Brisbane. In a world-first, the program was created to give patients and
siblings a chance to star in their own show, and share their hospital journey in an empowering and positive way.
“Sustainability doesn’t always need to start with large or complex initiatives. Sometimes it begins with something simple that people can participate in every day. Containers for Change gives our team an easy and practical way to reduce
waste while supporting a great cause in Juiced TV,” Videopro CEO, Cameron Douglas said.
“Retailers are in a unique position to influence behaviour within their teams and communities. Programs like this are simple to implement and can have a meaningful impact, so we’d love to see more businesses across the industry get involved.”
Videopro chief experience officer, Yas Grigaliunas added: “Circularity isn’t just about products or procurement, it’s about everyday habits. If we want to reduce waste and rethink resources, it starts with the small actions we take inside our own business.
“We designed the initiative to be simple because simplicity drives participation. Every container donated helps reduce landfill while supporting Juiced TV and the incredible work they do for children and families.” AR
Cameron Douglas & Yas Grigaliunas from Videopro.
Laundry
WASHING MACHINES | DRYERS | COMBO UNITS
Big machines leading the sales growth
BY KYMBERLY MARTIN
The washing machine category delivered a flat performance in the last 12 months with revenue unchanged at 0.1% year-on-year, the latest NielsenIQ data showed. While the market’s overall average sales price appears to rise slightly, average selling prices declined across all individual capacity classes, with any increases at total market level driven by a continued shift towards larger capacity machines that carry higher price points.
Consumer behaviour continues to drive this shift, with larger capacity machines not only offering greater convenience, but increasingly available with higher energy efficiency star ratings.
Manufacturers are concentrating their advanced energy efficient technologies into higher priced models too, which typically also feature larger capacities. Together, these factors make the 9kg and above units appealing to consumers and brands. Washer–dryer combo units supported this trend as demand increases for compact, all-in-one laundry solutions.
As a result of these dynamics, growth is concentrated in larger capacities with the 9kg and above segment showing a 10.7% revenue growth over the last 12 months. As more brands expand their 9kg and above ranges and consumer preference grows, this segment has become a key driver of the washing machine market.
BEKO
Murat Dora Head of Product
Over the past 12 months, the laundry category has continued to evolve toward greater efficiency and accessibility. Energy and water performance have improved, while capacities have increased within slimmer form factors. Beko has observed more digital connectivity, minimalist touch interfaces and leaner design. “The evolution we’re seeing in laundry is about delivering smarter, more efficient appliances without adding complexity. Consumers want larger capacity, intuitive design and strong performance at an accessible price point and that’s where meaningful R&D investment continues to make a difference,” Murat Dora said.
Connectivity is becoming a more meaningful part of the laundry conversation as a way to extend product value over time. Through platforms like HomeWhiz, connectivity enables consumers to personalise programs, customise load preferences and tailor cycles to suit their lifestyle. It also opens the door to adding functionality via software updates, effectively upgrading the appliance without replacing it. “Connectivity allows us to enhance the appliance throughout its lifetime. Whether it’s adding new programs, enabling smarter diagnostics or giving consumers more control over how they wash, it’s about delivering ongoing value beyond the day of purchase,” Dora added.
Aside from connectivity, the strongest signals from ANZ consumer reviews are that people want appliances that are easy to use, perform consistently and fit seamlessly into their homes. Load size awareness is high, quietness is critical, and consumers clearly notice how well a machine spins and how long a cycle takes.
Beko’s 2026 marketing strategy centres around the launch of EnergySpin, its new washing machine range, supported by a fully integrated campaign designed to drive awareness, engagement and in-store conversion. An industry launch event will introduce the technology and build momentum, boosted with a targeted digital and social media campaign designed to educate consumers on the benefits of EnergySpin and position Beko as a leader in efficient performance innovation.
Beko 10kg Smart Autodosing & Energy Spin Washer
BFLB103ADG
` Smart AutoDose technology adjusts detergent per wash
` Energy Spin with ColdWash and WaterMode
` Wi-Fi with energy and water monitoring
` Steam refresh function
` Daily Quick 28 program
RRP: $1,099
Refreshed point-of-sale executions and displays will be supported by a comprehensive multi-tiered training approach, from one-on-one sessions to group workshops and online modules. Beko’s annual laundry promotion will run alongside the five-year warranty, providing added value.
From a promotional perspective, marketing manager, Amanda Hart said: “EnergySpin gives us a powerful innovation story in 2026. From launch to in-store training and promotional support, Beko is focused on creating demand while equipping sales teams to convert with confidence.”
The laundry category remains highly competitive, which is why retailer engagement matters more than ever, and while price is important, consumers still need guidance to choose the right solution for their home.
“In a competitive market, the opportunity for retailers is in qualification, not just transaction. When sales teams connect the right technology to a customer’s real needs, that’s where trust is built, and that’s what drives long-term brand loyalty,” Beko managing director, Jim Kalotheos said. AR
Electrolux Ultimate Care 700 Heat Pump Dryer EDH903R7SC
` 9kg capacity
` 9-star energy efficiency rating
` Wi-Fi enabled
` Woolmark Blue certification
` 3DSense advanced drying technology
RRP: $1,999
ELECTROLUX
Céline Ducher
Category Manager – Fabric & Dish Care
The laundry category has remained stable overall but with clear differences between subsegments, according to Electrolux.
Front load washers have remained steady, supported by strong consumer preference for higher efficiency and more affordable options available during the key trading periods, while top load washers continue to face a challenging market, increasingly impacted by the shift toward front load solutions.
When it comes to dryers, there is strong growth in heat pump technology, soon representing half of the dryer market, with more affordable models helping to accelerate adoption. Combos are also in demand with both tower and 10-12kg combo leading the market, according to Céline Ducher.
“
Connectivity is becoming increasingly important too, especially as washers and dryers can now work together in a synchronised and intuitive way. ”
She said retailer and industry feedback consistently echoes these trends. Connectivity is becoming increasingly important too, especially as washers and dryers can now work together in a synchronised and intuitive way. Features like automatic cycle matching and remote monitoring appeal strongly to households wanting greater convenience.
“Simplicity remains essential for a large portion of consumers as many still prefer reliable, easyto-use appliances without the need for Wi-Fi connectivity.”
As for a message to retailers: “Highlight both options with advanced connectivity for customers wanting a smart, integrated laundry experience, and intuitive, non-connected models for those who prioritise simplicity”.
Consumers increasingly value speed, performance, and aesthetics. “Short cycles are essential and design now plays a bigger role than ever, with many households wanting visually cohesive, stylish washer an dryer pairs that elevate the look of their laundry space.
“These expectations highlight the demand for appliances that offer speed, efficiency, and modern aesthetics,” she said.
The brand’s 2026 marketing strategy will support the laundry range via collaboration with retail partners, targeted social media content and press and media engagement.
Heat pump dryers will continue to be a highgrowth segment, as the technology becomes more affordable and increasingly understood by consumers, she said.
“Support customers through these shifts by clearly explaining new regulations and highlighting the benefits of heat pump technology. Retailers who help consumers navigate these changes will be best placed to capture demand,” she said. AR
HISENSE
Barry O’Brien National Whitegoods Product Trainer
Hisense has seen the laundry category evolve from being a two-dimensional category to something more. With rising energy costs, smaller living spaces and busier routines, consumers are not looking for a perfect wash anymore; they are demanding efficiency, sustainability, and convenience, according to Barry O’Brien.
“This shift has spurred strong interest in Hisense’s all-in-one solutions, particularly washer-dryer combos like the recently launched Series 8i, as households look to save space without sacrificing performance. At the same time, expectations around fabric care have increased, with gentler drying, considerate garment care, and smarter automation now seen as essentials rather than nice-to-haves,” he said.
Hisense market research shows that 53% of Australians are seeking modern, aesthetically pleasing appliances, indicating a preference for products that fit into their homes and align with their value. Also, 51% report that energy consumption was a top frustration, which has seen sustainability emerge as a key decision driver during the consideration phase.
“Taken together, these insights herald a trend in the laundry category toward more intelligent, space-conscious and energy-efficient solutions that deliver both visual appeal and tangible household value,” O’Brien said.
Hisense 8i Series Washer Dryer Combo
` 12kg washer and 8kg heat pump dryer in one standard-size unit
` 8-star energy rating for drying and 5-star energy and water ratings reduces running costs and environmental impact
` Quick Wash & Dry cycle washes and dries up to 1kg in 49 minutes
` Advanced heat pump technology dries at low temperatures (~40°C)
` AI sensors, auto dosing and 3.55-inch colour display optimises water, energy, detergent and cycle settings
RRP: $2,499
Connectivity is quickly becoming an important value-add too, especially for techsavvy households and families managing busy schedules. Customers want appliances that provide transparency, simplify decisionmaking, provide reminders and optimise performance automatically. “That is why Hisense is committed to supporting its ConnectLife app which integrates seamlessly with our laundry machines, enabling capabilities such as remote monitoring, cycle customisation, smart notifications and reminders. And what is most important, ensuring that connectivity is simple, not complex.”
Research also revealed that energy efficiency, capacity, noise levels and fabric care are top frustrations for customers who want appliances with lower running costs, that can handle familysized loads and operate quietly.
Hisense is investing in marketing and advertising support to continue its growing presence in the retail environment.
“Our message to retailers is simple – laundry remains a growth category and customers are eager to trade up for smarter, more efficient solutions that genuinely improve their daily lives. Hisense is committed to bringing innovative products to Australia, backed by strong energy credentials, compelling marketing, and clear in-store education. By focusing on effective-yetsustainable products, we can meet the evolving expectations of Australian households in the year ahead,” he said. AR
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In addition to energy efficiency, larger capacity, ease of use and durability, there is also an increasd focus on hygiene cycles and fabric care.
TCL ELECTRONICS
Robert Oredsson National Sales Manager – Whitegoods
The laundry category has remained relatively stable, although trading conditions remain competitive. While overall unit growth has been modest, Robert Oredsson echoed comments from others in this feature of a clear shift toward larger capacities and higher energy efficiency models. “Consumers are increasingly value conscious, but they are not necessarily buying entry-level, they are seeking better long-term value in the mid-tier,” he said.
“We are seeing strong momentum in the 10kg front load segment, with improved conversion versus entry 7.5kg to 8kg models. Mid-tier models are improving conversion, particularly when energy efficiency and capacity are clearly communicated and 4.5–5-star MEPS rated products continue to gain share as running costs become a more considered part of the purchase decision.”
And connectivity is no longer a “nice to have” it is becoming an expectation, particularly for younger households. However, consumers still prioritise reliability and efficiency. The opportunity for retailers is to position smart functionality as a convenience enhancer with remote start, energy monitoring and cycle optimisation, rather than a technical feature. “My key message is lead with performance, close with smart.”
In addition to energy efficiency, larger capacity, ease of use and durability, there is also an increased focus on hygiene cycles and fabric care. TCL is responding to this environment by delivering 5-star MEPS performance, inverterdriven reliability and intuitive interfaces that make the product easy to understand on the shop floor.
TCL Super Drum Front Load Washer WF10C60G
` 54cm diameter wash drum equipped for 10.5kg washer with extra space and gentle care for optimal wash performance
` Easy Comfort Clean for a fast wash for small loads or steam to remove odours and allergens
` Twin Auto Dose technology helps reduce detergent waste ensuring clothes are properly rinsed
` Smart Clean for easy settings and detergent dosing ` 5-star energy and 4.5-star water rating
RRP: TBA
This year, TCL’s focus will be on reinforcing energy efficiency and long-term value messaging, during key promotional windows such as EOFY and Black Friday. Strong in-store execution, staff training and clear price ladder alignment will be critical to driving mid-tier conversion and protecting margin. Retail partnerships that support both sell-in and sell-out activity will be key to sustainable growth, Oredsson said.
There is a strong opportunity too in the midcapacity, high-efficiency segment. Retailers who simplify ranging, clearly communicate running cost savings and confidently trade customers from entry to mid-tier will see improved conversion and stronger margin performance.
“The opportunity is not purely volume; it is smarter mix management and an affordable premium offering. Retailers who tell the savings story clearly and align their price architecture effectively will drive both volume and average selling price growth,” he said. AR
SAMSUNG
Rachel Carter Head of Home Appliances
Laundry innovations that deliver tangible savings and convenience are leading to consumers considering their purchase choices, according to Samsung. And Australians looking to replace or upgrade their laundry appliances in 2026 are less concerned about design and whether the washer and dryer match than they were in 2024. Instead, they are more focused on whether a product genuinely suits their lifestyle. Trust, reliability and durability are also key purchase drivers.
While washing machines are about lifestyle where capacity, ease of use and remote scheduling are important, dryers are purchased based on energy efficiency. Samsung commissioned research shows that 68% of Australians looking to purchase a dryer in 2026 will prioritise features that reduce running costs, before looking for features that deliver quick, precise drying (53%). AI-based features such as sensors that alert owners when clothes are dry, auto-detergent dosing based on load weight and soil levels, and the ability for appliances to detect and diagnose faults, have also increased in interest, rising to be a consideration for over one fifth of Australians (22%). Practical functions like anticrease settings (42%), sanitisation (33%), and cool air options (29%) continue to appeal and remote app control is also growing in interest (24%).
“Energy efficiency, performance and durability remain top of mind for consumers looking to upgrade their laundry appliances,” Rachel Carter said. “Consumers want lower running costs and great garment care. Connectivity is certainly gaining momentum, and Samsung is leading the market in this space, having recently celebrated 10
Samsung Bespoke AI Heat Pump Combo WD18DB8995BZSA
` All-in-one design seamlessly integrates a 18.5kg smart washer with a 10kg smart heat-pump dryer
` Super speed cycle washes a 3kg load in 28 minutes and dries in 70 minutes using heat pump technology
` AI Opti Wash and Dry identifies load weight, automatically dispensing the right amount of detergent and water
` AI Home 7-inch touchscreen makes and receives calls via Bluetooth calling feature
` Auto open door allows humid air to escape keeping clothes fresh until ready to be dried
RRP: $5,499
years of SmartThings. Consumers aren’t looking for the word ‘AI’ or ‘smart’ on a ticket but looking to understand what the feature does for them to make their life easier and more efficient.”
Through platforms like Samsung’s SmartThings, Wi-Fi enabled laundry appliances offer remote monitoring, energy tracking and proactive diagnostics. Subsequent benefits include undertaking fewer repeat cycles because a load has finished a cycle at an inconvenient time, the ability to understand when off-peak and solar-supported times kick in to lower household costs, and the ability to address device issues as they arise or seek online support to resolve the issue instead of waiting for a repair man to come out.
Samsung supports Wi-Fi enabled laundry appliances with ongoing software upgrades to ensure ‘smart’ appliances offer increasing intelligence for years to come. Its Wi-Fi enabled laundry solutions launched in 2024 and onwards receive seven years of enhancements in usability, intelligence, and security including upgraded Knox security, service expansion such as support in multiple languages, and refined user interfaces for improved navigation. In 2026, Samsung will expand its range of Bespoke Heat Pump Combos with smaller capacities.
Samsung’s message to retailers is when consumers understand how a feature saves time, reduces energy use or protects their clothes, they are far more likely to invest. “By leading consumer conversations with value, energy savings should be front and centre, letting energy star ratings for dryers and intelligent energy saving wash features do the talking,” Carter said. “Durability and long-term reliability remain powerful decision drivers which makes it important to talk to consumers about the benefits of smart features as well as ongoing software support and hardware warranties for long-term reliability assurance.” AR
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Quiet operation, garment care and long-term durability are also key purchase drivers. ”
ASKO
Greg Calnon Sales Director
The Australian laundry category is being shaped by two clear trends – premiumisation and the shift toward apartment-friendly solutions, according to ASKO.
Consumers are investing in quality machines as growth of high-density living in Sydney, Melbourne and Brisbane drives demand for compact, quiet, ductless heat pump dryers that work without external venting.
At a retail level, ASKO is seeing demand for large-capacity front loaders and heat pump dryers, particularly in metropolitan markets. Quiet operation, garment care and long-term durability are also key purchase drivers.
“Hygiene too remains a high-priority feature as consumers become more aware of mould and bacteria build-up in traditional front-loader
rubber bellows, a pain point ASKO has solved,” Greg Calnon said. “The Steel Seal drum solution eliminates the rubber door bellow entirely, reducing microbiological growth by 95% in independent testing.
“iF Design Award 2025 recognition for ASKO Style + Series washing machine and Style + Series heat pump dryer, in a new Graphite Black finish, has also strengthened ASKO’s retail conversation and attracted new premium buyers to the brand,” he said.
Select ASKO washing machines carry Sensitive Choice approval from the National Asthma Council Australia, which recognises its allergy program for removing dirt, micro-organisms and detergent residues. AR
ASKO Style+ 9kg Butterfly Drying Heat Pump Dryer
` Bundle Guard prevents load tangling for better garment care and faster cycles
` Sensor-controlled drying protects garment and minimises energy use
` Steam programs for gentle refreshing, wrinkle care and disinfection of fabrics
` Engineered for low-noise performance suited to apartment and open-plan living
` Multi-filter system with three layers of filtration for effective lint protection for the heat pump
RRP: $3,999
Haier 12kg 600 Series Front Load Washing Machine
` Ultra Fresh Air keeps clothes fresh and the drum dry for up to 12 hours after a cycle
` Smart Dosing dispenses the right amount of detergent and softener based on load weight
` Refresh Cycle with Steam to gently reduce odours and creases in lightly worn clothes while using minimal water and energy
` With the SmartHQ app, users can control their Wi-Fi enabled appliance on the go
` Made to Match with Haier's 10kg 600 Series Heat Pump Dryer
RRP: $1,399
HAIER
Kathy Goodwin
Global Product Manager
The introduction of richer user interfaces and demand for large capacity machines are driving the laundry category, according to Kathy Goodwin. Key features of importance include sanitisation options, offering both hot water washes and UV Protect for low wash temperatures that offer long-lasting fabric care whilst removing 99.9% of staphylococcus aureus and e-coli bacteria.
“For added convenience, Haier has Ultra Fresh Air that combines drum rotation and fresh air circulation that maintain the ‘just washed feel’ for up to 12 hours, reducing wrinkles and odours after a cycle. Haier has options for 3kg and 5kg Ultra Quick cycles too,” Goodwin said.
When it comes to the relevance of connectivity, it is no longer a premium add-on. “It's a baseline customer expectation driven by smart-house adoption and the desire to future-proof,” Haier Head of Product Management – Connected Ecosystems, Anne Chen said.
End of cycle and low detergent notifications deliver peace of mind to the consumer too, while on-the-go control of laundry cycles add everyday convenience. In Australia, high levels of rooftop solar also create opportunities for energy savings by timing or remotely starting cycles to align with peak solar generation. Products are improving all the time, with extra downloadable cycles available via apps on selected products, she said.
Looking to the year ahead, Goodwin said innovations such as Ultra Fresh Air will deliver new solutions to everyday problems. “Whilst larger capacity trends continue, it's important for laundry appliances to wash different fabrics and loads at capacity.” AR
“Products that combine efficiency, automatioon and ease of use continue to resonate strongly. ”
MIDEA
Christie Yuen Head of Marketing
Laundry remains one of the strongest appliance categories in retail, according to Midea. Products that combine efficiency, automation and ease of use continue to resonate strongly with Australian consumers as these appliances save time, improve results and simplify the laundry process. Midea is soon launching its 210 Series which focuses on these priorities.
“Connectivity is also becoming more relevant as consumers adopt smart home ecosystems. Connected appliances allow users to monitor cycles, receive alerts and manage appliances remotely, which adds another layer of convenience,” Christie Yuen said.
The opportunity lies in combining high energy efficiency with convenience features like automation and faster cycles.
“The challenge is helping consumers understand the benefits of newer technologies like auto dosing and heat pump drying.”
Laundry will be a key category for Midea in 2026 with the launch of the 210 Series, according to Yuen. The range will be supported through out-ofhome and digital campaigns, retail partnerships, and in-store displays. AR
Midea 10kg Front Load Washing
Machine 210 Series MF210W100BW
` Auto Dose automatically releases the correct amount of detergent for each load
` Power Mix Spray premixes detergent and water to create foam that penetrates fabrics
` Storm Wash utilises multiple water flows and drum operations for more thorough cleaning
` Easy 365 Loading with an extra-wide door opening
` Large capacity drum designed to handle larger loads efficiently
RRP: $1,049
BOSCH
Anthony Wells Category Manager – ANZ
Over the last year the laundry category has shifted from basic recovery after the pandemic to a phase focused on premium features, energy efficient technologies, especially heat pump dryers, useful connectivity and more service-oriented business models. “Bosch’s opportunity is to lead on reliable connected experiences, sustainability compliance and service economics rather than chasing feature overload,” Anthony Wells said.
Connectivity is rapidly moving to a strategic requirement for Bosch laundry appliances. Connected features via Bosch’s Home Connect platform and similar systems are changing how users buy, use, maintain and perceive washers and dryers, creating new convenience, energy management, service and data-driven product opportunities.
“Outside of connectivity, consumers buying laundry appliances care most about cleaning and fabric care, drying performance, energy and water efficiency, speed and program flexibility, capacity, quietness and vibration, ease-of-use, reliability and repairability, hygiene and allergen features, as well as installation,” he said.
Bosch already addresses many of these with technologies including EcoSilence Drive, AntiVibration design, AquaStop/ActiveWater and ergonomic rack/drum features. AR
Bosch Series 8 10kg Front Load Washing Machine WGH254A1AU
` i-DOS automatic detergent dosing
` Iron Assist reduces wrinkles up to 50%
` Hygiene Plus eliminates germs, allergens and 99.99% of bacteria
` Anti-Stain removes common stains such as red wine and grease
` Speed Perfect reduces wash times without affecting wash quality
RRP: $2,199
LG 12kg Front Load Washing Machine
WX10-1412MB
` AI Direct Drive intelligent fabric sensing provides tailored cleaning and advanced fabric care
` ezDispense Auto Dosing dispenses the right amount of detergent for up to 31 loads
` TurboClean360 with multi-directional water jets for a half-load fast clean in 39 minutes
` 5-star energy and 5-star water rating
` Steam+ reduces allergens and minimises wrinkles
RRP: $1,799
LG
Shannon Tweedie
Marketing Manager – Home Solutions
Over the past year, laundry has stepped into a new era, according to LG, and it comes from Artificial Intelligence. “AI is no longer a buzzword; it is built into machines to make life easier. From automatically sensing how dirty clothes are, adjusting detergent to tailoring the wash cycle for different fabrics, these features are now part of the everyday laundry experience and not just something futuristic,” Shannon Tweedie said.
Consumers value lifestyle not just features, she said. “With LG ThinQ, the conversation is no longer about starting a wash cycle remotely. It’s about peace of mind from a notification that detergent is running low, by monitoring energy consumption, or the customisation available with a new, specialised cycle for a specific garment.
“Consumers are looking for tangible benefits that simplify their lives and help them care for their belongings.”
LG continues to invest in the laundry category to drive demand and upgrade over like-for-like replacement. LG branding will be across the 2026 MasterChef Australia season, as well as the My Reno Rules program.
From LG the message to retailers is simple. “Shift the conversation from appliances to intelligent home solutions. You are not just selling a machine; you are giving time back and helping prolong the longevity of garments,” Tweedie said. AR
Best-in-class steam oven technology, now on your benchtop. Precision steam ensures optimal freshness, locks in flavor, and delivers exceptional cooking results every time.
MADE IN ITALY
OUTLOOK
Air fry and steam features drive market momentum
BY EMILY BENCIC
It will come as no surprise that category growth in benchtop cooking is being led by air fryers and appliances with air fry capabilities, driven by demand for healthier, faster and more convenient cooking solutions.
Two-thirds of Australian households own an air fryer with over half (54%) using it weekly and 38% using it several times per week, according to the Food Safety Information Council (FSIC) – an Australian public health organisation that conducts national consumer research.
Smeg has observed consumers leaning into smarter, multi-purpose appliances that save space without compromising on performance. They are looking for flexibility, precision and healthier ways to cook, with steam and air fry high on the consideration list.
Ninja has seen similar behaviourial trends, reporting 76% growth for its air fryers and 50% growth in multi-cookers year-on-year, reflecting a shift towards multi-functional appliances that help simplify meal preparation.
SMEG
Rodney Manauzzi Product Manager – SDA
Smeg has seen the benchtop cooking category continue to evolve, driven by multi-functional, space-saving solutions that deliver premium cooking results. “While the benchtop oven segment has remained relatively stable, portable induction hobs have experienced steady growth as competitors introduce larger-capacity models and expand air fry capabilities,” Rodney Manauzzi said.
“Consumers are expecting more than just basic heating functions. There is strong demand for versatility, precision and healthier cooking options, including steam and air fry. As homes continue to maximise kitchen space and consumers look for flexible cooking solutions, benchtop appliances are becoming a more permanent fixture.”
There is growing interest in premium models too, as consumers upgrade for greater functionality and enhanced performance. Smeg’s Combi-Steam Oven COF01 goes beyond air fry and conventional cooking by introducing true steam capability. It offers combi-steam cooking with 20% to 70% humidity control, 100% pure steam functionality and eight cooking functions.
“With 33 built-in automatic recipes, users simply input the weight and the oven adjusts cooking time accordingly. This eliminates guesswork while enabling consumers to try more sophisticated cooking methods at home.”
Smeg’s portable induction hob also includes an in-pack temperature probe to monitor core food temperature in real time, automatically stop cooking when the target temperature is reached, maintain a specific temperature for a set time and cook precisely between 40°C and 99°C. The hob has nine power levels and optional boost function, accessible through a touch control panel.
When asked about the key opportunities for this category, Manauzzi said positioning benchtop appliances as permanent kitchen solutions, encouraging consumers to move from entry-level products to premium multi-function models, educating them on steam and precision cooking
Smeg Benchtop Combi-Steam Oven COF01
` Galileo combi-steam technology
` Versatile cooking functions
` Adjustable humidity levels
` Chef mode
` Intuitive LCD display
RRP: $1,899
benefits and capitalising on health-driven cooking trends. “With the right product and compelling instore storytelling, these appliances can be positioned as high-performance solutions – not compromises.”
The major challenge is changing consumer perception as many shoppers are used to basic models that produce inconsistent results. “Our focus is on demonstrating that benchtop cooking can match larger domestic appliances in both performance and results.”
In 2026, Smeg will continue multi-channel marketing support aimed at building brand aspiration and enhancing product understanding. This includes retail staff education through the Smeg Learning platform, in-store POS material, recipe-led content, digital campaigns, as well as partnerships with social media personalities and content creators.
As for Manauzzi’s message to retailers: “Those who focus solely on price will stay in a fiercely competitive market. However, those who demonstrate innovation, multi-functionality, and premium design can increase average selling prices and profit margins.” AR
SUNBEAM
Annlone Dalhoff
Marketing Manager – Coffee & Cooking
Sunbeam is seeing good growth in cooking, with air fryers gaining market share, alongside the ‘fun cooking’ segment – including skillets, frypans and pie makers – where Sunbeam holds 39.2% market share, according to GfK data from January 2026.
“This growth is being driven by a combination of distribution expansion, NPD, promo SKUs and strong sales of classic SKUs,” Annlone Dalhoff said.
Sunbeam continues investing in the category with always-on social media, PR and launch campaigns, in addition to its ongoing partnership with former MasterChef star, Steph de Sousa as the brand’s ‘Air Fryer Queen’.
Sunbeam recently introduced two new multicookers and a slow cooker designed to make cooking faster, easier, and more delicious.
The Sunbeam Express Turbo Pressure Multicooker PEM2200SS comes with a 5.7L capacity cooking pot, 14 cooking functions, a turbo button which speeds up cooking by up to 85%, an easy release steam pressure dial, pressure and non-pressure functions plus keep warm.
` Pressure and non-pressure functions plus keep warm RRP: $199
The Sunbeam Express Pressure Multicooker XL PEM3000SS with 7.6L cooking pot and 15 functions is designed for large families, batch cooking or entertaining with ease with a pressure function that cooks 70% faster. It includes a bonus glass lid, recipe book, serving spoon and metal steaming rack.
The Sunbeam Lift & Serve Slow Cooker
HP5500BK features a 4.7L capacity, unique hinged lid for easy, no mess serving and stirring, digital controls with 20-hour delay timer, three heat settings including keep warm for up to four hours and removable dishwasher-safe ceramic bowl.
“With sharp RRP positioning and broad consumer appeal, these new products are prepped to perform across both pressure and slow cooking categories,” Dalhoff said. AR
(R)evolutionary Cooking
BUILT-IN OVEN TECHNOLOGY BROUGHT TO THE BENCHTOP
The Combi Steam Oven brings Smeg’s Galileo technology to your benchtop.
Precision steam locks in nutrients, keeps food fresh, and elevates everyday cooking in a beautifully compact design.
Braun MultiGrill 9 Pro CG9160
` Integrated thermoprobe for precision meat doneness
` Sear button reaches 265°C for perfect crusts
` 3-in-1 positions – contact, open BBQ, or oven mode
` Integrated grease tray for healthier, low-fat cooking
` Embedded heating elements and independent thermostats cooks two foods at once RRP: $499
BRAUN
Jenny Simpson Assistant Brand Manager
The benchtop cooking category has transitioned from being viewed primarily as a convenience solution to becoming a precision-performance segment over the last 12 months, according to Braun, with a significant shift towards multifunctional electrification.
“What was once considered a secondary appliance for quick meals is now increasingly positioned as a central tool in the modern kitchen. Consumers are no longer satisfied with basic heating elements and limited functionality; instead, they are seeking appliances that can deliver consistent, repeatable results across a wide range of cooking styles,” Jenny Simpson said.
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Durability, reliability, and performance consistency have become critical factors, reinforcing demand for ‘buy-it-once’ products that will stand the test of time.
”
“This evolution reflects broader changes in cooking habits, kitchen design, and energy preferences, particularly as more households transition away from gas and towards fully electric solutions.
“Consumers prioritise versatility, speed, and health. Braun responds with embedded heating elements that provide faster, more consistent heat than traditional external coils, and integrated thermoprobes for set-and-forget precision.”
The biggest opportunity in the category lies in the ‘healthy-at-home’ trend and rising dining costs, both of which are driving demand for appliances capable of replicating restaurant-quality searing and grilling.
“As consumers dine out less frequently, they are investing in tools that allow them to recreate premium experiences in their own kitchens. Economic pressures are also influencing purchasing decisions, with shoppers increasingly focused on long-term value rather than short-term savings.
“Durability, reliability, and performance consistency have become critical factors, reinforcing demand for ‘buy-it-once’ products that will stand the test of time. Braun addresses this expectation with rigorous product testing and the use of premium materials such as die-cast aluminum.”
Braun’s 2026 communication strategy centres on the ease of achieving professional-level results at home. Rather than marketing benchtop grills as occasional-use appliances for toasted sandwiches or quick snacks, the brand has repositioned as versatile, everyday cooking platforms.
“We are moving beyond the sandwich press mentality to position benchtop grills as a primary cooking station for the modern, gas-free kitchen,” Simpson said. AR
BEKO
Eddie Gaymer National Sales Manager
In benchtop cooking, Beko has seen air fryers lead category growth, shifting from novelty to established household staple.
“Demand remains solid, but the mix has evolved towards larger-capacity, multi-function and dualbasket models, alongside premium features such as digital controls and smart connectivity,” Eddie Gaymer said.
Consumers are prioritising speed, healthier cooking and flexibility. Busy households want appliances that deliver low-oil meals quickly, without compromising taste, while also being energy-efficient and easy to use. Larger capacities and multi-functionality are increasingly important, particularly for families.
“Our air fryer range has been designed to meet these needs head-on. Today’s shoppers want appliances that make cooking quicker, healthier and more flexible, and that’s exactly what we’ve built into this range.”
Beko single and double-drawer models support fast, low-oil cooking, with features like a glass viewing panel and internal light so meals can be checked without opening the drawer. The doubledrawer model flexes between two independent zones or one large capacity for family meals, while the single-drawer model includes interchangeable colour panels to suit different kitchen styles, all backed by a two-year warranty.
The key opportunity in the category lies in continued demand for healthier, faster and more convenient cooking. “Air fryers are wellpositioned as a low-oil solution that can reduce fat content while delivering speed and versatility. Growth is also being driven by busy households, new homeowners and the shift toward compact, energy-efficient appliances that suit modern kitchens. There is further opportunity in premiumisation through larger capacities, dual-zone flexibility, smart features and strong warranty propositions.”
The key challenge is increasing competition and price pressure as the category matures. “Maintaining margin in a highly promotional environment, particularly around major sales events, will also remain an ongoing challenge as the category transitions from rapid growth to a more established, mainstream segment.”
In 2026, Beko’s marketing support for the benchtop cooking category will continue to be digital-first with investment in targeted online campaigns, retail partner co-op activity and digital advertising to drive traffic. “This approach allows us to respond quickly to key promotional periods, amplify new product launches and support retailers.”
As for the company’s message to retailers – lean into healthier living as a genuine growth driver in benchtop cooking. “Shoppers are actively seeking appliances that make wellbeing easier, from lowoil cooking to faster meal preparation for busy families. This is more than a feature story; it’s an emotional driver tied to caring for family and making better choices at home,” Gaymer said.
“For retailers, the opportunity is to move beyond price-led conversations and spotlight products that deliver real health benefits, versatility and peace of mind. With the right range, in-store storytelling and strong value propositions, the benchtop cooking category can continue to drive meaningful engagement and profitable growth in the year ahead.” AR
Beko ExpertFry Double Drawer
Air Fryer FRL6488
` User-friendly digital screen
` Double drawer air fryer with 9.5L capacity
` Dual Zone – two independently controlled extralarge baskets
` Simultaneous cooking with dual-basket design
` Match Cook synchronises dual-basket cooking
RRP: $449
TEFAL
Julien Sara Senior Product Manager
Tefal has seen the benchtop cooking category continue to shift toward multi-function, spacesaving appliances that reduce time, mess and energy use, particularly in air frying, with dual-zone cooking for full meals from one footprint. “This is visible in growing demand for larger-capacity and multi-technology models and increased consumer interest in pre-set programs, synchronised cooking, and easy clean-up,” Julien Sara said.
Consumers are prioritising healthier cooking, speed and efficiency, meal versatility and multifunctionality, as well as convenience and comfort.
“The biggest opportunities lie in trading consumers up into hybrid and larger-capacity models that do more than a single appliance, as well as leveraging the desire for repeatable results via pre-set cooking and supported content.”
However, category saturation and price compression present a challenge, making clear differentiation critical. “Educating shoppers at shelf about ‘why upgrade’ requires strong point-ofsale, demonstrations, and content,” Sara said.
Tefal will continue supporting retail partners with premium displays, in-store demonstrations and digital content. “Retailers must lead with solutions, not SKUs. Shoppers want appliances that deliver healthy results, speed, and versatility in one footprint. Range architecture that clearly ladders from entry air fry to premium hybrid and dual-zone will unlock trade-up, while strong in-store theatre and digital content will convert consideration into confident purchase.” AR
BREVILLE
Julio Enriquez
Category Manager – Cooking and Food Preparation
The benchtop cooking category has evolved over the past year through premiumisation and mixled value growth, according to Breville. While unit growth has remained relatively stable, value growth has been driven by consumers trading up to more versatile, higher-specification appliances offering multi-functionality, improved materials and advanced controls.
Tefal Easy Fry
Grill & Steam XXL 3-in-1 Air Fryer
FW2018
` XXL 6.9L capacity
` 3-in-1 – air fry, grill and steam
` Steam mode designed to help preserve vitamins/nutrients
` Grill plate for tender, juicy grilling
` Seven automatic programs including combined modes
RRP: $299
“Consumers increasingly prefer appliances that perform multiple roles, reducing bench clutter while expanding cooking capability. Features such as interchangeable plates, pre-set programs, and custom heat and time settings, are proving particularly appealing,” Julio Enriquez said.
Breville sees a key opportunity in shifting the conversation from price to performance. “Shoppers are more willing to pay for outcomes such as speed, versatility, consistency and easy cleaning, rather than simply choosing the lowestpriced option.”
Breville has observed strong results where retailers focus on a smaller number of hero SKUs that are consistently available, well-merchandised and supported by clear storytelling.
“While the category remains healthy, shelf pressure and promotional intensity, particularly from fast-growing segments such as air fryers and snack-focused formats, make disciplined ranging, clear differentiation and effective omnichannel execution essential.” AR
Breville the Switch & Press 3-in-1
LGR310BSS2IAN1
` Three interchangeable plate sets – waffle, jaffle and grill
` Each plate set has dedicated pre-set programs
` A Bit More function to add extra cook time without restarting
` 1525W heating system delivers rapid heat-up and reliable results
` Durable ceramic-coated plates are PFAS-free and dishwasher safe
RRP: $229
“
We’re seeing clear trade-up demand, with many shoppers replacing older appliances with newer models that offer improved performance, larger capacity, and greater versatility. ”
NINJA Will Tran Senior Product Manager
Ninja is seeing benchtop cooking continue to shift away from single-use appliances toward multi-function solutions that save time, space, and energy in the kitchen.
“We’ve also seen growing demand for appliances that help consumers cook healthier meals at home without sacrificing convenience, as more households prioritise quick, versatile cooking options for everyday life,” Will Tran said.
Consumers are looking for appliances that can deliver shorter cooking times, minimal preparation, easy clean-up, and reliable results across a variety of cooking functions. Capacity is also increasingly important with many households wanting family-friendly sizes that can replace or complement the traditional oven, alongside intuitive controls, presets, and recipe inspiration.
“Ninja responds to these needs through multifunction cooking systems designed to help consumers do more with one appliance, achieve consistent results, and make everyday cooking simpler and more enjoyable.”
The benchtop cooking category presents strong opportunities, particularly as consumers look for smarter and easier ways to prepare meals at home. “We’re seeing clear trade-up demand, with many shoppers replacing older appliances with newer models that offer improved performance, larger capacity, and greater versatility. Multifunction appliances remain a key driver, helping households save valuable bench space and reduce kitchen clutter,” Tran said.
At the same time, the category faces challenges, including increasing competition and a growing number of feature-rich products on the market. “With so much choice available, shopper confusion can be a barrier, making clear education, simple messaging, demonstrations, and strong merchandising more important than ever.”
Ninja Crispi 4-in-1 Portable Glass Air Fryer FN101
` All-in-one system includes Ninja Crispi PowerPod, 3.8L and 1.4L CleanCrisp glass containers, removable container adaptor, two storage lids and crisper plates
` Four-in-one functionality
– roast, air fry, recrisp and keep warm
` 1.4L container cooks single serve in seven minutes and 3.8L container fits a 1.2kg chicken and vegetables
` CleanCrisp containers are thermal shock resistant for non-toxic cooking and storage
` Crispi PowerPod delivers the power of a full-sized air fryer in a compact footprint RRP: $399
In 2026, Ninja will launch seven new benchtop cooking appliances across both the air fryer and multi-cooker categories, supported by fully integrated, above-the-line campaigns across social, online video and high impact digital placements.
“We are leaning heavily into a social-first strategy, powered by always-on content, creator partnerships and UGC-led campaigns to build authenticity and drive engagement. This will include short form video across Instagram, TikTok and YouTube Shorts, and performance-led paid social.
“We will also invest in search and programmatic to capture high-intent shoppers, supported by SEO-optimised content, product comparison tools and landing pages that clearly communicate our innovation and differentiation.”
To amplify launches, Ninja will also leverage influencer seeding, live cooking demonstrations, and creator collaborations to showcase reallife usage moments, alongside CRM and EDM programs to drive repeat engagement and crosscategory upsell.
“Benchtop cooking remains a high-engagement category that benefits from education-led retailing. Clear differentiation around capacity, functions, performance, and ease of cleaning is key. Retailers who lean into demonstrations, simple comparison signage, and recipe-led content will be well placed to convert more shoppers and drive continued trade-up in the year ahead,” Tran said. AR
PANASONIC
Jamie Lam Product Marketing Manager – Small Appliances
Panasonic has seen demand for benchtop essentials such as rice cookers, bread makers, and hot and cold blenders remain strong over the last 12 months.
“Panasonic products continue to resonate by offering multi-functionality and health-focused features such as gluten free bread programs, waterless cooking programs and easy one-pot meal solutions that help families prepare a wider variety of meals more easily, while saving time and supporting healthier eating habits,” Jamie Lam said.
Consumers are increasingly looking for benchtop appliances that do more than one job well. For example, select Panasonic rice cookers offer up to 16 cooking menus, from rice and soups to slow cooking, steaming, and oil-free meals – making one-pot cooking easier. “The same principles apply to our PN100 bread maker, where a compact design and dedicated gluten-free menu support greater ingredient control, reduced food waste, and better time management, delivering strong value through one appliance.”
Panasonic believes the benchtop cooking category continues to present strong opportunities, particularly as rising health awareness and cost-of-living pressures drive more Australians to cook at home.
“There is clear momentum behind multifunctional appliances that support a wide range of recipes, save time, and help households better manage food costs. In this environment, consumers are also placing greater value on durability and long-term reliability.”
At the same time, the category faces several challenges, including ongoing economic pressures making consumers more price sensitive and more cautious about higher ticket purchases. “Shifting dietary habits, including lower carb and higher protein preferences, also mean brands need to clearly demonstrate relevance, versatility, and real-world value, with durability increasingly playing a role in purchase decisions.”
In 2026, Panasonic will continue to focus on education-led and content-driven marketing to support the benchtop cooking category, helping both consumers and retailers better understand the versatility and value of its kitchen appliances.
Panasonic Compact Bread Maker SD-PN100KST
` Bakes loaves of approximately 400 grams
` Built-in 13-hour delay timer
` Combines space-saving design with advanced baking performance
` 18 automatic programs from classic loaves and gluten-free bread to pizza dough and homemade jam
` Panasonic’s Dual Temperature Sensor technology precisely monitors internal and external temperatures
RRP: $269
“Building on the success of our ‘how-to’ video content, we will expand our YouTube strategy with a broader range of videos including step-by-step demonstrations and simple recipe ideas, designed to support both pre- and postpurchase engagement.
“We will also continue to invest in recipe content through partnerships with Marion Grasby and our Panasonic Kitchen Crew, which includes new digital recipe e-books. Social platforms, including our dedicated Panasonic Kitchen Instagram channel, will further amplify this content through short-form videos, tutorials, and competitions,” Lam said.
“From a retail activation perspective, gift-withpurchase promotions and exclusive digital content will continue to play an important role in driving consideration and conversion.”
Panasonic’s message to retailers is to clearly communicate versatility and long-term value at point-of-sale. “Through education-led marketing, recipe and how-to content, and retail-focused activations, we aim to help shoppers understand how these appliances fit into real family routines – driving confidence, encouraging trade-up, and supporting sustainable category growth in a more pricesensitive market.” AR
“
Demonstrating
real-life use cases such as weekly meal prep, family dinners, or entertaining can help customers visualise how an appliance fits into their lifestyle.
”
MORPHY RICHARDS
Lauren Albano
Product & Marketing Coordinator
Consumers are seeking ways to make cooking easier and more efficient, which is clearly reflected in their purchasing patterns within the benchtop cooking category, according to Morphy Richards. Rather than viewing these appliances as occasional-use items, shoppers are increasingly treating them as essential kitchen tools that can simplify daily routines and reduce time spent preparing meals.
“Australian households are prioritising larger capacities suited to family cooking or bulk meal prepping, quick and easy to use controls, multifunction performance, easy cleaning and modern design finishes,” Lauren Albano said.
The key opportunity in benchtop cooking lies in meeting the sustained demand for convenient, cost-effective home meals. With dining out becoming more expensive, households are redirecting spending towards appliances that help them recreate meals at home with little effort.
“With consumers increasingly engaging in meal planning and batch cooking, products that can provide hands-free cooking and reduce effort with reliable outcomes are highly attractive.”
For retailers, this presents an opportunity to align merchandising strategies with evolving shopper priorities. Demonstrating real-life use cases such as weekly meal prep, family dinners, or entertaining can help customers visualise how an appliance fits into their lifestyle.
“Strong storytelling around convenience, quality and value will be key to driving both volume and premium sell-through in 2026.” AR
Morphy Richards 6.5L Matte Black Rectangle Digital Slow Cooker MRDSC6BK
` 10 pre-set cooking programs
` Intuitive digital control panel with LED display
` Cool touch handles and non-slip feet
` Rectangle shape with ample space to cook larger meals
Reliability and sustainability drive dishwasher sales
BY KYMBERLY MARTIN
Around 80% of Australian households now own a dishwasher, highlighting the sector’s maturity and the significance of replacement sales, according to insights shared by Smeg
“Recent sales trends show there is growth in models with 4-star or higher energy ratings, ongoing value growth within premium European-designed segments and increased consumer scrutiny around running costs and water consumption,” product manager for MDA, Rodney Manauzzi said.
Samsung data shows that reliability is the most important feature for almost half of Australians (49%) looking to purchase a new dishwasher, closely followed by water efficiency, energy efficiency and good value, all sitting at 47%.
Ease of use and effective cleaning and sanitising are also key considerations (38%), while interestingly only 8% of consumers agree it is important for the dishwasher to match their kitchen décor.
“
Product review insights show the most valued benefits are quiet operation, strong cleaning performance, and value for money. ”
BEKO
Murat Dora
Head of Product
Over the past year, the dishwasher category has evolved to meet shifting household priorities, with stronger energy and water efficiency, smarter digital functionality, and competitive pricing responding to cost-of-living pressures. Design has become leaner and more seamless, with minimalist touch interfaces.
“As consumers look for smarter, more efficient solutions without compromising design, we’re seeing strong growth in built-under models that deliver a seamless kitchen aesthetic,” Murat Dora said. “Consumers want appliances that fit seamlessly into their everyday lives; quiet when they need them to be, powerful when it matters, and simple to use. Our focus is delivering strong cleaning performance and smart features without adding complexity,” he said.
Sustainability is also becoming a major driver in dishwashers as consumers look for ways to reduce running costs and household impact. The biggest shift is in improving energy and water ratings, with Beko upgrading star ratings across the range throughout 2026, including recent improvements on its 14 place setting model and further upgrades planned for 16 place settings later this year. According to managing director, Jim Kalotheos sustainability isn’t just about big statements, “it’s about making real, practical improvements that help households reduce energy, water and waste without sacrificing performance”.
There’s also an important education piece for retailers here as many Australians assume hand washing uses less water because it’s visible, but a modern dishwasher used correctly with full loads, Eco cycles and no heavy pre-rinsing is often the more sustainable option over time. Quieter operation supports this shift by encouraging Eco cycle use, off-peak running, and longer product life. Beko is progressing EPS-free packaging, with built-under and fully integrated models launching in Australia in the second half of 2026.
Aside from energy and water efficiency, consumers consistently prioritise features that make dishwashers easier to live with day-to-day, particularly in busy, open-plan homes. Product review insights show the most valued benefits are quiet operation, strong cleaning performance, and value for money, followed closely by ease of use and quick wash programs.
In 2026, marketing support is designed to drive consumer demand and in-store conversion. Beko is partnering again with Procter & Gamble and Fairy Platinum tablets for a national April/May consumer promotion, offering a gift with purchase at point of sale with every Beko dishwasher. There is a comprehensive in-store program, including refreshed point-of-sale materials, enhanced display execution, and a multi-tiered training approach, from one-on-one sessions to group workshops and online modules, ensuring retail teams are confident in communicating key features and benefits.
As for the year ahead, marketing manager, Amanda Hart said: “Our focus in 2026 is simple – make it easier for retailers to sell. By combining a compelling consumer promotion with strong in-store visibility and practical training support, we’re creating real energy around the category and helping sales teams convert with confidence.”
According to Kalotheos, dishwashers are a strategic category for Beko. “Our focus is on delivering practical innovation and strong efficiency at accessible price points, while responding directly to what consumers are telling us they want. That combination creates real confidence for retailers in the year ahead.” AR
Beko 14
Place-Setting
Freestanding Dishwasher
BDFB1410W
` 4.5-star water rating / 4-star energy rating
` A full wash in under an hour
` Hygiene Intense function removes 99.999% bacteria and viruses
` Steam Gloss for 23% shinier glassware and 30% shinier china
` Upper basket adjustment flexibility with three position adjustable loaded RRP: $799
SMEG
Rodney Manauzzi
Product Manager – MDA
From a Smeg perspective, the dishwasher category has continued to shift towards higher efficiency, quieter performance and more sophisticated design integration.
Penetration remains strong across Australia, with dishwashers now considered an essential appliance in most households. Growth in the category is being driven by replacement cycles rather than first-time purchases, as consumers upgrade to models with better energy efficiency, greater versatility and premium aesthetics.
There has also been a noticeable shift towards European-designed appliances that combine performance with minimalist style to suit modern kitchens. Increasingly, consumers expect dishwashers to blend in with cabinetry and kitchen architecture rather than stand out as purely functional appliances.
“Energy-efficient models continue to outperform lower-rated units, as shoppers focus on long-term operational savings alongside the initial purchase price. With household budgets under pressure, efficiency credentials are increasingly influencing conversions at the point of sale,” Rodney Manauzzi said.
And sustainability is now a main factor in decision-making and no longer just an added benefit. According to Manauzzi, consumers are actively comparing energy star ratings, water consumption per wash, eco-cycle performance and longevity and build quality.
In June 2026, Smeg will launch the Diamond dishwasher range, representing a significant step forward in both sustainability and design. The new range has been engineered with a redesigned basket system that enhances loading flexibility and maximises usable capacity. Adjustable components allow consumers to accommodate everything from oversized cookware to delicate glassware.
“Noise reduction remains a key factor in purchasing decisions too with ultra-quiet operation that complements modern open-plan living without causing disturbance. Externally, the new design mirrors a more sophisticated and modern European aesthetic, ensuring the appliance blends seamlessly into luxury kitchens,” he said.
Smeg is supporting the dishwasher category with a strong focus on the launch of the Diamond range. Marketing initiatives include a coordinated
Smeg Built Under Stainless Steel Dishwasher
DWAU6234X4
` Patented Planetary wash system
` 10 wash programs
` Aquatest turbidity sensor
` Dry assist and auto door opening
` Inverter motor
RRP: $1,890
“In June 2026, Smeg will launch the Diamond dishwasher range, representing a significant step forward in both sustainability and design. The new range has been engineered with a redesigned basket system that enhances loading flexibility and maximises usable capacity.
launch campaign across digital and social platforms, campaign messaging centred on enhanced efficiency and refined design, in-store POS highlighting new basket innovation and energy performance improvements.
Retail sales training supports feature-led selling and sustainability-focused educational content outlining running cost comparisons. There will be brand-led awareness campaigns and retailerspecific promotion offers to encourage early adoption and increase showroom traffic.
“In 2026, the dishwasher category remains a stable yet fiercely competitive sector. With the launch of the Diamond range, Smeg is introducing significant improvements in energy efficiency, internal versatility, and external design, giving retailers a compelling new story.” AR
Save more water and energy* and still get your dishes done in under an hour!
*Based on Australian/New Zealand energy and water rating label standards comparing BDFB1410W (previous model) to the new BDFB1410W. New model uses 2.6L less water and 94kWh less energy per year. “Under an hour” refers to the 58-minute Quick & Shine program for normally soiled dishes. 5 YEARS Manufacturer
Westinghouse Built-Under Dishwasher WSU6608XC
` 15 place settings
` AutoDoor automatically opens to allow air to circulate throughout the interior
` Interior light
` Target wash program with five powerful jets aimed at dedicated zones for cleaning inside bottles and tall glasses
` Flexible wash options including three half-load settings and smart half-load option
RRP: $1,499
ELECTROLUX
Céline Ducher
Category Manager – Fabric & Dish Care
The dishwasher category has delivered steady, reliable growth over the past year and while the majority of growth is coming from freestanding dishwasher, the built-under segment is showing strong momentum.
According to Electrolux, industry observations and retailer feedback clearly reinforce this upward trend. The built-under segment continues to outperform, supported by renovation activity, new build and increasing preference for seamless, integrated solutions matching the rest of the kitchen appliances.
“
Beyond sustainability, ease of use is a top priority. Consumers want dishwashers that make daily routines simpler and more intuitive. ”
“Sustainability is a consideration for shoppers who want appliances that deliver excellent cleaning result, while reducing their environmental impact. Products with higher energy and water efficiency ratings are gaining prominence as consumers look for ways to lower running costs,” Céline Ducher said.
The company message for retailers is to focus on appliances that use less energy and less water without compromising on performance. “This is where the market is moving, and where consumers are making more informed choices. Beyond sustainability, ease of use is a top priority. Consumers want dishwashers that make daily routines simpler and more intuitive,” she said.
“The Westinghouse AutoDoor provides efficient natural drying and gives a clear, visible signal that the cycle has finished while the AEG ComfortLift remains a standout feature, lifting the lower basket to an ergonomic height and making loading and unloading significantly easier. This innovation directly responds to customers wanting more comfort and accessibility in their kitchen appliances.”
The marketing strategy continues to build on major dishwasher launches from late 2025, including the Westinghouse built-under and AEG built-under with matte black finishes and AEG connected integrated models.
An omni-channel approach comprises targeted social media campaigns, consistent press activity and media engagement, as well as digital and retailer-aligned promotion.
“Although the dishwasher market can seem commoditised, it remains highly dynamic. Consumers are looking beyond price, placing greater importance on ease of use and features that genuinely improve everyday life,” Ducher said, adding that highlighting meaningful features rather than focusing only on price will be key to capturing growth. AR
HISENSE
Barry O’Brien
National Whitegoods Product Trainer
In the past 12 months, Hisense has noticed the dishwasher category shift from being a purely functional appliance to a smarter, more intuitive part of the connected home. Consumers are increasingly looking for automation that removes guesswork and minimises frustration, leveraging powerful features like intelligent wash sensing, auto dosing or smarter drying.
“The desire for a more connected home has seen growth in demand for design among customers increasingly preferencing products that fit with their lifestyle through premium finishes, intuitive displays and quieter operation,” Barry O’Brien said.
Hisense Series 9 Smart Dishwasher
` AI Super Wash detects load size and soil levels, automatically adjusting detergent, water, temperature and cycle time
` Intuitive 6.86-inch intelligent touch display for selecting wash programs with shortcuts for favourite cycles
` Smart Dry system with door fan and enhanced condensation channels to thoroughly dry dishes
` Triple-spray arms and multiple wash zones for hygienic cleaning across all parts of the load
` ConnectLife platform and upcoming Matter support for remote control, cycle optimisation and coordination with other smart appliances
RRP: $1,699
Connectivity and app control are becoming more mainstream and expected, particularly as households look to simplify daily routines through smarter technology. O’Brien said this indicates that customers are becoming increasingly discerning, spending more time on the shop floor or online during the consideration phase and finding the right product for them and their lifestyle.
“Given these trends from the last 12 months, sustainability has evolved from a nice-to-have to become a core purchase driver. Customers are increasingly seeking appliances that reduce household overhead costs like water, energy and excess detergent usage without compromising on performance and durability. This growing consideration means customers are interrogating product sustainability on the retailer floor and engaging with brands that resonate with their own sustainability values,” he said.
Sustainability is a key pillar of the business and Hisense has been developing intuitive products like the latest Hisense Series Smart 9 dishwasher that meets these demands with premium features such as AI Super Wash and AI Eco in an awardwinning design. This is coupled with longlasting inverter motors, precise auto dosing, and performance monitoring from smart displays, which reinforce responsible use. Connectivity and ease of use also play an important role in building trust and reliability. Through Hisense’s ConnectLife app, customers can monitor and control cycles, receive maintenance or detergent alerts, and access personalised washing recommendations via their smartphone.
“Beyond efficiency, we are seeing convenience and reliability surface as two leading priorities for customers. People want dishes that come out perfectly clean and fully dry, without any manual intervention.
“Hisense is committed to investing in marketing and advertising support throughout 2026 to continue growing our presence in the retail environment.” AR
“
Connectivity and app control are becoming more mainstream and expected, particularly as households look to simplify daily routines through smarter technology. ”
MIDEA
Christie Yuen Head of Marketing
According to Midea, dishwashers remain a strong performing category, as consumers continue to look for products that genuinely improve everyday usability. Clearly communicating this benefit in-store remains key to the category’s overall ongoing growth.
“Alongside usability, sustainability remains an important consideration for Australian consumers. Beyond ratings, people are looking at technologies that optimise water and energy use. Sensor-based wash cycles and natural drying features help reduce energy consumption while still delivering strong cleaning results,” Christie Yuen said.
“ Beyond ratings, people are looking at technologies that optimise water and energy use. ”
MDW6099B15BDX
` Easy Lift Basket means the lower basket lifts upward to bring dishes closer for easier loading and unloading
` With Auto Open Drying the door opens automatically at the end of the cycle
` Ion Dishfresh technology releases ions that neutralise odours and eliminate bacteria
` Auto Wash Sensor detects soil levels and adjusts the cycle automatically
` BLDC inverter motor improves efficiency while reducing noise
RRP: $1,299
The opportunity lies in innovations that improve everyday usability, including around ease and flexibility of loading, hygiene and drying performance. “The challenge is differentiation in a highly competitive category, which is where our new dishwasher with Easy Lift technology focuses on improving ergonomics and flexibility.”
Midea will promote this new product, alongside its broader range, through a marketing strategy that includes retailer collaboration, out-of-home and digital campaigns, as well as in-store displays that highlight product innovations like Easy Lift and Auto Open drying. AR
Midea 60cm Built Under Dishwasher with Easy Lift Basket
“
From a Bosch perspective, what benefits consumers comes down to providing clear information on efficiency, energy and water stars, ease of repairability and spare part access. ”
BOSCH
Anthony Wells Category Manager – ANZ
According to Bosch, the market is constantly evolving, kitchen design is developing and needs of the consumer are determining this evolution. “In the past, a dishwasher was an afterthought – an appliance in a box placed under a benchtop to clean plates. But with the ever-increasing size of kitchens and the addition of homes with sculleries, the consumer may need two dishwashers, and this is when design becomes more prevalent,” Anthony Wells said.
“We have seen the ongoing development of fully integrated dishwashers from our entry range to premium range, which provide a seamless integrated design with the cabinetry, but also significantly decreased audible sound when in use.”
And sustainability is moving from “a nice to have” to a core purchase driver across the dishwasher category. From a Bosch perspective, what benefits consumers comes down to providing clear information on efficiency, energy and water stars, ease of repairability and spare part access with its national authorised service network.
Global improvement in production and continuous development in efficiency and performance enables Bosch to deliver products with exceptional quality and performance. This is inherent in products from concept to consumer with a mindset focused on sustainability throughout the product lifecycle to meet consumer expectations. “These steps increase our brand value, meet regulatory and retail demands, reduce total cost-of-ownership, but most of all, connect with the consumer expectation of exceptional performance with sustainably developed products,” he said.
Beyond energy and water efficiency, consumers care most about how the product performs.
“This includes the ability to consistently wash dishes with excellent cleanliness results and drying performance, quiet operation, loading flexibility, capacity, speed/convenience, reliability/serviceability, and smart controls.”
He added that Bosch already addresses these with technologies like advanced motors and sensors, which continually evaluate and adjust while the dishwasher is cleaning based on the level soiling. Other technologies include PerfectDry drying for achieving the best results on plastics, flexible racks, AquaStop leak protection, auto programs and Home Connect.
His message to retailers is to take time to assess the needs of the customer, query and be inquisitive to design and requirements. “If there is a need for a replacement, built-in may be a more optimal solution, rather than freestanding. If they are rebuilding or remodeling, an integrated option might be the most elegant solution. Keep design and colour options available for the consumer to choose and find what will be the best fit.” AR
Bosch Freestanding Dishwasher
SMS6HCB01A
` VarioDrawer for cutlery and small kitchen utensils
` ExtraClean zone cleans items in the top basket
` EcoSilence Drive for energy savings and silent operation
` ExtraDry option for additional drying
` Rackmatic moveable upper basket
RRP: $1,799
LG
Shannon Tweedie
Marketing Manager – Home Solutions
Convenience and efficiency are two trends gaining momentum when it comes to purchasing a dishwasher, with cost-of-living pressures influencing these decisions, Shannon Tweedie said. “Consumers want appliances that offer longterm value that save time, energy and water.”
The rise of open-plan living spaces has also played a key role in shaping the dishwasher category. As homes become multifunctional spaces for work, relaxation and entertaining, consumers are prioritising quiet, stylish dishwashers that blend seamlessly into their surroundings without disrupting daily life.
And adoption of smart home technology continues to grow, with Australians embracing connected appliances that simplify household chores. “Features like LG’s ThinQ technology, which allows users to remotely control and monitor the dishwasher via their smartphone, have become increasingly popular as consumers look for ways to make their routines more efficient. LG is committed to designing appliances that evolve with customer needs,” she said.
Consumers are also considering appliances that contribute to a more sustainable lifestyle. “Water and energy-efficient kitchen appliances are now the expectation, driving purchase decisions, as well as innovation across the dishwasher category.”
LG QuadWash Dishwasher with TrueSteam XD2A25MB
` Quiet performance at 40dBA from inverter Direct Drive motor
` TrueSteam technology high temperature steam cleans, sanitises and reduces water spots by up to 60%
` QuadWash four-arm spray system cleans from multiple angles for a thorough clean on the first wash
` Dual Zone wash for upper and lower racks cleans glassware and pots in the same cycle
` Flexible loading and Smart Control to accommodate various dish sizes with ThinQ app for remote cycle management, monitoring and downloading of new cycles
RRP: $1,899
Consumers have three key features in mind when choosing a dishwasher: cleaning performance, quiet operation and effortless ease of use. “The LG dishwasher range is designed to address these needs by incorporating innovative technologies and thoughtful design elements that elevate the entire dishwashing experience.”
LG’s message to retailers is that there is a significant opportunity to connect with a growing consumer need for appliances that seamlessly blend advanced technology, performance and sleek design.
“LG is committed to developing dishwashers that meet these demands from innovations like QuadWash technology, TrueSteam, and intuitive ThinQ connectivity, that helps consumers streamline their daily routines.” AR
ASKO
Greg Calnon Sales Director
The Australian dishwasher category has shifted decisively toward premium. Sustained renovation activity, strong new housing construction, and a more research-savvy consumer have all driven buyers toward higher-quality, longer-lasting appliances, according to ASKO’s Greg Calnon.
Consumers are arriving at retail with clear priorities such as hygiene, quiet operation and sustainability, and are willing to invest more upfront for products that genuinely deliver.
The Australian dishwasher market is forecast to grow strongly over the coming years, with the premium segment outpacing the broader category, “Key indicators we see at a retail level include strong growth in fully integrated model demand, increased consumer interest in quiet operation, as well as the core water and energy ratings still being a key purchase consideration,” he said.
“For consumers facing rising electricity costs, sustainability is no longer aspirational, it is practical.”
He said the company’s message is built around four pillars and the first is being built to last.
“Every ASKO dishwasher is tested for cycles and hours, equivalent to many years of regular use. Buying once and buying well is the most sustainable and cost-effective choice an Australian household can make. Also, the eight core
ASKO XXL Fully Integrated Dishwasher
DFI766UXXL
` UV Cleanse Mode eliminates up to 99.99999% of bacteria, fungi, and viruses – a hygiene credential unmatched in the Australian category
` XXL capacity and full steel construction with 16+ place settings
` ConnectLife smart connectivity for full app control and remote monitoring via iOS and Android
` Real-time load sensing reduces energy and water use, while Auto Dose stores 30 days of detergent
` Ultra-quiet 37–38dBA operation and three drying modes
RRP: $2,999
components, including container, racks, spray arms and inner door, are steel or stainless steel, not plastic, which extends product life and reduces waste. Adaptive Green Mode intelligent load sensing adjusts water temperature and volume in real time, so energy and water are never wasted while Eco washing uses significantly less energy than a standard cycle,” he said.
Hygiene, drying performance and quiet operation consistently come up as top priorities too, and ASKO’s response to this is UV Cleanse – unique to ASKO – that Calnon described as “a powerful instore demonstration feature with real resonance in health-conscious Australian households.” Others were superior cleaning, quiet operation, drying modes and smart connectivity. ASKO pre-washes, pre-rinses, self-cleans the filter, then begins the main wash with clean water and a clean machine – a hygiene standard Australian consumers respond to strongly.
“The premium Australian dishwasher buyer is better informed and more sustainabilitydriven than ever. ASKO’s proposition – real steel construction, durability, UV Cleanse hygiene, Adaptive Green efficiency, and Scandinavian design – is directly aligned to what that buyer is looking for, Calnon said.
“Retailers who can demonstrate UV Cleanse and Adaptive Green mode confidently will see strong transaction values and high customer satisfaction. We are committed to giving our Australian partners the tools and training to make that happen.” AR
“
Retail stores continue to play an important role
for consumers with one in three shoppers visiting a store as their first move (30%) and one in four (24%) saying that speaking to an instore salesperson is important.
SAMSUNG
Rachel Carter
Head of Home Appliances
Dishwasher sales remain steady, according to Samsung commissioned research, which shows that over two in three Australian homes (68%) have a dishwasher, with new purchases driven by those looking to replace old units, moving to a new home, or renovating their kitchens.
“A key change however is that consumers are prioritising durability and reliability as the most important product attributes, knocking energy efficiency off the top spot for the first time since 2024,” Rachel Carter said. “This tells us that consumers are not upgrading purely for new features but considering long-term value. Retail stores continue to play an important role for consumers with one in three shoppers visiting a store as their first move (30%) and one in four (24%) saying that speaking to an in-store
` Sanitise function extends the final rinse and increases the water temperature to 70˚C to help kill off certain bacteria and germs
` Flexible third rack is quickly raised up or down by an extra 5cm for more space in the lower rack
` Wide LED display to easily check status, settings, remaining time and cycle progress
` Half load setting for greater flexibility in bottom zone for running smaller loads
` Express 60-minute wash option ideal for smaller loads
RRP: $899
salesperson is important, while (47%) said good value is important too. There is also a shift in focus to price with (20%) who can afford to wait for a sale and visit retailer websites until they spot a premium product marked with an offer within their price range,” Carter said.
“With consumers conscious about managing household costs, they are choosing appliances that offer performance, reliability and a strong energy rating as part of their decision-making.”
Samsung’s dishwasher range delivers on this balance which is why Samsung was voted The Most Loved Whitegoods Brand by 60,000 Australians in Finder’s 2025 Customer Satisfaction Awards.
In addition to securing a 4.5 Star WELS water rating, products like Samsung’s 60cm Freestanding Dishwasher features a Half Load setting which only washes the bottom rack. This provides flexibility in addition to saving energy by running smaller loads as needed. Further, the 60-minute Express Wash option adapts washing intensity for loads that don’t need extensive cleaning.
Retail remains the most important touchpoint in this category, so confident, informed in-store teams are key, Carter said, noting that while the category may be more considered right now, it creates space to trade customers up into trusted, premium products that deliver real performance and peace of mind.
“Shoppers are walking into stores looking for products that are reliable, energy efficient and built to last. Samsung offers energy and water efficient models that don’t compromise on cleaning performance, combined with reliable and durable engineering built on 50 years of appliance expertise. We’re also continuing to lead in intelligent connectivity, to enable dishwashers to integrate seamlessly with other products in the home to genuinely make day-to-day life easier for Australians,” she said. AR
HAIER
Steph Sykes Global Product Manager
In the last year, richer dishwasher features have begun to appear more broadly across the dishwasher market. Haier has observed enhanced flexibility, glass care and connectivity playing a key role alongside growing energy and water label improvements.
“We are all increasingly aware of the footprint we have on the planet, recent energy labelling changes now show the eco cycle time. In the world of dishwashing, it can be simple to assume less time equals less energy; in reality, it is the opposite,” Steph Sykes said.
“Eco cycles balance a longer wash time with more conservative water consumption and better energy efficiency, while behaviour changes, such as using eco or scheduling your cycle when the grid is greener can be small steps in the right direction.
“Dishwashers solve a big pain point in the homes of our customers all around the world and making sure they live up to the challenges of a busy home is essential to meeting our customers needs.
“Products that provide enhanced interactivity, like flexible height racking, adjustable and foldable tines to fit pots and pans, along with features that elevate care for your dishes and glassware, should be considered when choosing a dishwasher.” AR
Emilia Electronic Dishwasher
EDW63SS
` Full stainless steel liner and control panel
` 12 place settings
` 4.5-star water rating
` Delay start feature
` Extra drying feature
RRP: $899
GLEM GAS
David Gilmore Managing Director
Over the past 12 months the dishwasher category has shown signs of stabilising, and there appear to be fewer unrecognised or opportunistic brands competing in the market, which has helped restore some balance. “While broader data may tell a more detailed story, based on our own performance, the category remains solid and steady,” David Gilmore said.
Haier 600 Series
Freestanding Dishwasher
HDW15F4B1
` Enhanced wash technology with DualPower spray arm
` 15-place setting accommodating plate sizes up to 320mm
` Eight wash programs and four wash modifiers including steam to remove 99.99% of bacteria
` 5.5-star water and 4.5star energy ratings
` 42dBA noise rating
RRP: $1,299
“For us, sustainability starts with durability. A dishwasher that performs reliably for many years is far more sustainable than one that ends up in landfill prematurely. We have focused heavily on improving reliability and longevity, reducing service issues and minimising unnecessary product replacement.
“Many consumers simply want a dishwasher that is intuitive, dependable and hassle free. Ease of use, consistent cleaning performance and practical wash cycles are critical. Our 90-minute wash program delivers an efficient and thorough clean for the majority of everyday needs,” he said.
In 2026, the focus is on sustainable growth. Advertising support remains primarily digital, with high quality online content and marketing materials designed to assist both retailers and consumers in the decision process.
Gilmore said that Emilia dishwashers are supported well beyond the point of sale with reliable product, strong after sales support and stable distribution. AR
OUTLOOK
Consumers increasingly demand efficiency and versatility
BY EMILY BENCIC
Food preparation is no longer just about basic chopping and blending; it’s about simplifying everyday cooking, as consumers invest in appliances that deliver both efficiency and versatility. Ninja has recorded 61% year-on-year growth within the food preparation category, signalling strong momentum in demand for high-performance, time-saving appliances. The biggest driver has been single-serve blending, with products such as Blast and Blast Max delivering 95% growth versus the previous year. “This highlights the growing appeal of compact, convenient formats that fit seamlessly into busy lifestyles,” senior product manager, Will Tran said.
Other sub-categories have also performed strongly including food processors, which grew 73% year-on-year and heated blending, which increased 47%. “This reinforces the consumer appetite for more powerful, multi-functional appliances that can handle a wider variety of tasks.”
“The new Smeg SMF05 stand mixer range is designed to meet consumer demand for performance, durability, versatility and design, with a powerful 1,000W motor, 10 adjustable speed settings, planetary mixing action and Smooth Start technology.
SMEG
Rodney Manauzzi Product Manager – SDA
The food preparation category has continued to show robust demand, especially for products that blend performance, versatility, and aesthetic appeal, according to Smeg.
“Consumers continue to focus on improving at-home cooking and baking experiences, with many investing in appliances they will use regularly rather than making occasional purchases. Stand mixers remain popular, driven by a renewed interest in home baking and enthusiasm for scratch cooking across a wider variety of recipes,” Rodney Manauzzi said.
Key market signals show stable category volume with value growth focused on models with more powerful motors, higher-quality components, and expanded features. The price ranges for premium stand mixers have increased disproportionately relative to entry-level tiers, indicating consumers’ willingness to spend more for long-term performance.
The new Smeg SMF05 stand mixer range is designed to meet consumer demand for performance, durability, versatility and design, with a powerful 1,000W motor, 10 adjustable speed settings, planetary mixing action and Smooth Start technology that minimise splashes and guarantee even ingredient incorporation.
The die-cast aluminium body and retro 1950s style aesthetic make the SMF05 range both durable and visually appealing. Each mixer includes a 4.8L stainless steel bowl, wire whisk, flat beater, dough hook, aluminium flex-edge beater, and pouring shield. Optional accessories are also available including pasta rollers, slicers, graters, food grinders and an ice-cream maker.
Smeg 50s Style
Retro Stand Mixer
SMF05
` Variable speed control with 10 speed settings
` Smooth Start
` Front accessory port
` 1,000W motor
` Quiet operation
RRP: $699
“In a category where many products appear similar at first glance, emphasising real performance advantages and long-term value is essential.”
Smeg’s marketing strategy in 2026 focuses on both inspiration and education through seasonal promotions aligned with Mother’s Day and other gifting occasions, supported by cashback offers and retail incentives, enhanced in-store POS emphasising motor power, build quality, and accessory support, and retailer training through the Smeg Learning platform.
There will also be digital content and creator collaborations highlighting baking and cooking with the SMF05 range, as well as recipe-led campaigns showcasing the product’s versatility from bread to desserts and beyond.
“The food preparation category continues to offer a strong value and margin opportunity for retailers, particularly within premium stand mixers. Consumers are increasingly prioritising performance, longevity, and design, so focus on quality, inform about performance, and leverage premiumisation to stimulate category growth.” Manauzzi said. AR
NINJA Will Tran Senior Product Manager
Food preparation has evolved well beyond basic chopping and blending into time-saving, multitasking systems that support everyday cooking. Consumers are increasingly looking for appliances that help them prepare faster, reduce mess, and handle a wider range of tasks, according to Ninja.
“The features that matter most to consumers are power, versatility, and convenience. Shoppers want appliances that can handle ingredients with ease, while also offering multiple functions or attachments to reduce the need for several separate appliances,” Will Tran said.
“Ease of use is equally important, with demand for intuitive set-up, dishwasher-safe components, and reliable, repeatable results. Space efficiency is also becoming a key consideration, particularly in smaller kitchens where compact storage and footprint matter.”
The food preparation category presents strong opportunities, driven by a growing focus on meal preparation and cooking at home. “We’re also seeing increased demand for quality trade-up, with consumers looking for better motors, improved results, and easier cleaning as they replace older or entry-level appliances. Bundled systems that solve multiple kitchen needs in one solution are also helping to drive higher-value purchases.”
Ninja BlendBOSS Tumbler Blender
DB351
` 100% leakproof design
` Blend, flip, switch and sip functionality
` Ninja’s most powerful and compact corded blender
` One-touch Auto IQ programs
` Dishwasher-safe and BPA-free parts
RRP: $299
However, Ninja is also seeing entry-level price pressure and an increasingly crowded landscape. Retailers play an important role in helping shoppers navigate the options, with simple comparison tools and clear education around why performance and versatility matter. “There is also an ongoing tension between consumers wanting more powerful appliances while still prioritising compact storage and bench-friendly design, which is something brands must continue to solve thoughtfully.”
In 2026, Ninja will continue to strengthen its position in the category through innovation focused on power, precision and everyday versatility.
“Our marketing approach will combine broadreach awareness with performance-driven digital activity. Above-the-line support will include online video to reinforce Ninja’s leadership in high-performance blending and food preparation.
“Digitally, we will execute a social-first strategy centered on short-form, visually led content that centres on product performance – from morning smoothies and protein shakes to meal preparation, sauces and dough. Creator partnerships will play a key role, particularly within fitness, wellness and family cooking communities, helping us reach both health-conscious and time-poor households.”
Ninja will also scale UGC-led campaigns that demonstrate real kitchen moments, paired with paid social, search and retail media to capture high-intent shoppers at point of consideration. Comparison content and SEO-optimised landing pages will support conversion across key retail partners, in addition to CRM and targeted digital campaigns to drive frequency and cross-category engagement.
“Food preparation is a highly conversion-driven category when shoppers can clearly understand the benefits. The winning approach is to communicate simple proof points around power, versatility, and ease of cleaning. Clear differentiation, strong online content, and education-led retailing will be crucial to driving continued trade-up in the year ahead,” Tran said. AR
“ We’re also seeing increased demand for quality trade-up, with consumers looking for better motors, improved results, and easier cleaning.
BRAUN
Jenny Simpson Assistant Brand Manager
In Braun’s view, food preparation is no longer just about chopping; it’s about texture control and achieving precise results. Today’s consumers want the ability to customise consistency as texture becomes a defining element of the cooking experience. As a result, performance expectations for food preparation appliances have risen significantly.
“The modern consumer hates ‘suction’ and ‘splatter’. Our ActiveBlade technology responds by moving the blade up and down to process harder ingredients more efficiently, reducing effort by 40% while delivering 2x finer results,”
Jenny Simpson said.
Braun MultiQuick 9 MQ9187XLI
` 1200W motor for 60% faster results
` ActiveBlade technology moves up and down for tough foods
` imode technology offers three speed modes –pulse, low and high
` 2L working capacity for dough and slicing
` Advanced SmartSpeed – more squeeze equals more power
RRP: $279
The biggest opportunity for the category is the continued rise of plant-based diets and ‘fromscratch’ cooking. More consumers are preparing staples such as nut milks and nut butters at home, as they seek cleaner ingredient lists and greater dietary control.
“These applications demand sustained power and torque, particularly when processing tough ingredients. High-wattage motors of at least 1200W are increasingly essential to meet these needs, and Braun has engineered its range accordingly.”
Countertop clutter, however, remains a key challenge for modern kitchens, especially in apartments and smaller living spaces where storage is limited.
“Braun addresses this concern with the EasyClick Plus system, which enables one motor unit to power a blender, food processor, whisk, and other attachments. This modular approach expands functionality, effectively transforming a single appliance into a comprehensive food preparation system.”
In 2026, Braun’s marketing focus centres on what it describes as ‘the world’s largest attachment system’. The goal is to reinforce versatility as a core selling point and to provide retailers with a clear performance narrative. “We want retailers to highlight the power-to-control ratio. Braun isn’t just powerful; it’s the most intuitive to use,” Simpson said. AR
TEFAL
Julien Sara Senior Product Manager
According to Tefal’s Julien Sara, the benchtop cooking category is being driven by two polarising purchase considerations. The first is premium, multi-function ‘do-it-all’ appliances that replace multiple tools and help consumers cook from scratch and the second is convenience-led formats that fit busy routines, such as portable blending.
“In addition to these purchase behaviours, consumers are looking for easy-to-use appliances that give them the confidence to cook more meals at home and provide consistent results by offering features such as guided programs,” he said.
Tefal sees an opportunity in trading consumers up from single-task tools to multi-function solutions. “The use of educational content through recipes, training and demonstrations helps reduce hesitation for higher-consideration purchases. There is often feature overload for consumers who struggle to compare options, which is why clear in-store storytelling is critical.”
From a marketing perspective, Tefal will support the category with retail-ready POS and digital content to communicate product benefits online and in-store, as well as in-store demonstrations and premium displays, supported by a broader brand campaign approach across digital, social and in-store activation.
“Shoppers are looking for confidence and capability, either through premium all-inone appliances or simple, convenient formats. Winning ranges will ladder clearly across price points and be supported with education, demonstrations and content.” AR
MIDEA
Christie Yuen Head of Marketing
The food preparation category is evolving and Midea is seeing appliances become more versatile in what they can deliver for consumers. For example, products like rice cookers can do far more than cook rice.
“The challenge, as always, is around consumer education, which is where retail account managers play an important role in demonstrating how these appliances fit into everyday cooking,” Christie Yuen said.
“We believe this presents a strong opportunity as we address consumers’ increasing desire for consistency, simplicity and flexibility in food preparation.”
Tefal Bake Essential Stand
Mixer White
QB1601
` 4.8L stainless steel bowl
` Planetary mixing for consistent results
` 800W power
` Six speeds plus pulse
` Suitable for whipping through to kneading
RRP: $179
Midea’s key products in this category, such as the Midea Induction Rice Cooker, focus on delivering reliable cooking results, while making every day meal preparation easier.
“More broadly, food preparation appliances offer a strong opportunity for growth given the combination of accessible price points and high consumer interest in products that deliver convenience and versatility. These also convert very well in store.”
Midea is growing its range and awareness in food preparation through 2026 with a combination of digital campaigns, social media content and retail collaboration. “We’re focusing on showing how these appliances work in real kitchens and everyday cooking situations,” Yuen said. AR
Midea Induction
Rice Cooker
MRI180T2BDG
` 3D heating technology for evenly cooked rice
` 10 pre-set cooking functions
` Multi-function steamer
` Automatic keep warm and 24-hour delay start
` LED display controls
RRP: $199
BREVILLE
Julio Enriquez
Category Manager – Cooking and Food Preparation
Breville views the food preparation category as broadly stable, shaped less by replacement cycles and more by inspiration, lifestyle trends and perceived value. Growth is typically innovationdriven rather than dependent on large increases in unit sales.
“While there have been softer pockets in more discretionary segments, some areas have remained resilient. Food processors, for example, continue to perform relatively well due to their versatility and everyday utility. For retailers, the opportunity lies in sharper tier clarity and clearly defined hero SKUs. Particularly in discretionary categories, the ‘why buy’ must be obvious, whether that’s superior performance, convenience, easier cleaning, time savings or better results,” Julio Enriquez said.
Consumers are increasingly prioritising convenience, control and versatility, especially in products used frequently and stored within easy reach. “Cordless formats help remove friction by allowing greater flexibility in where and how products are used. Features such as multiple speed settings and trigger controls enable more precise adjustments and improved results across different recipes.”
Accessory bundles also play a key role in driving value perception. “Attachments such as mashers, beaters, chopping bowls and blending jugs reduce the need for multiple standalone appliances, supporting trade-up and reinforcing the appeal of feature-rich systems.”
Rebuilding value through premiumisation and encouraging consumers to trade up presents a key opportunity. Cordless convenience, accessory-rich systems and clearly differentiated performance tiers provide compelling upgrade reasons over entry-level options. “Simplification is also critical – clearer shelf logic, tighter assortments and stronger good-better-best tiering can create competitive advantage. In categories where feature differences may appear subtle, disciplined portfolio structure improves shopper clarity. Differentiated models and colourways help reduce direct price comparison and protect product mix.”
Breville recommends retailers lean into resilient categories such as food processors, while selectively investing in growth segments like juicers, blenders and mixers, with a profitability and trade-up focus.
Breville the All-in-One Cordless Stick Blender
LSB150BSS0ZAN1
` 11.1V rechargeable lithium-ion battery delivers up to 30 minutes of blending, mashing, chopping and whipping
` Fully recharges in 2.5 hours via the included USB cable
` Variable trigger control and 10 speed settings
` Dual-digit LED display shows battery level and speed setting in real time
` Includes stick blender, masher, beaters, 500mL chopping bowl, 1L blending jug, cleaning brush and storage bag
RRP: $199
“However, food preparation appliances are generally more discretionary than core cooking products, making demand more volatile during cautious spending periods. Shoppers may delay upgrades unless value is clearly communicated. At the same time, segments such as juicers, blenders and mixers are highly competitive and promotionally driven, placing pressure on margins if differentiation is weak.”
Choice overload remains another challenge. When multiple models cluster around similar price points and specifications, shopper clarity declines. “Innovation alone is insufficient; it must be communicated simply and supported by disciplined ranging.”
In 2026, Breville’s marketing strategy will focus on innovation-led storytelling and clearer portfolio architecture to drive value growth. By highlighting key selling points such as cordless convenience, accessory versatility, precision control and ease of use, the brand aims to reinforce the benefits of higher-tier products.
Breville encourages retailers to prioritise trade-up and differentiation over chasing volume. “Focusing on fewer, high-conversion hero SKUs that are easy to explain and merchandise can maximise value, enhance customer experience and support sustainable performance across the category.” AR
MAGIMIX
Wivina Chaneliere Managing Director
Over the past year, more Australians have embraced home cooking to save money and eat healthier, with 67% reducing dining out. Rising grocery costs have led to a shift toward budgetfriendly ingredients and meal planning strategies, with some households spending as little as $50 per week on groceries.
“Health-conscious choices are also influencing food preparation, with 21% identifying as ‘meat reducers’ and a growing demand for gluten-free products. This shift has driven a 25% increase in small kitchen appliance sales, as consumers invest in tools that enhance convenience and efficiency in home cooking,” Wivina Chaneliere said.
Consumers prioritise durability, versatility, and value for money when purchasing kitchen appliances. The ‘buy once, buy well’ mindset is growing, with shoppers seeking long-lasting products that justify their investment. Magimix has been committed to this philosophy for over 50 years, designing high-quality, multifunctional appliances that stand the test of time.
“Every Magimix product is engineered in France with professional-grade materials and built to last, backed by our industry-leading warranties, such as a 30-year motor guarantee on our food processors and blenders. Unlike trend-driven gadgets that serve a single purpose, Magimix appliances are designed to do more with less, helping households reduce clutter while maximising functionality.”
Magimix Multifunctional Steamer
` Multi-functional with four cooking programs
` Ultra-powerful heating element for optimal steam distribution
` Digital display with preset cooking times and automatic shut-off
` Two 5.5L stainless steel steam baskets with glass lid and stainless steel rice bowl
` Three-year warranty
RRP: $599
Beyond economic pressures, the biggest challenge is the rise of cheap, low-quality competition. “Many budget appliances attract buyers with low prices but lack durability, performance, and versatility, often breaking within a year or only serving a single purpose,” Chaneliere said.
Consumers are starting to see the value in investing in long-lasting, multifunctional appliances, but educating them remains key.
“At the same time, sustainability concerns are growing, with more shoppers looking for repairable, high-quality products over throwaway gadgets. The challenge for premium brands is to differentiate through quality, longevity, and real value over time.”
In 2026, Magimix is focusing on digital marketing as it allows the brand to be strategic, data-driven, and efficient. “Digital channels let us track performance in real time, optimise spending, and refine messaging to reach the right audience.”
The message to retailers is simple: knowledge sells. “Consumers are looking for long-term value, not just the lowest price. Investing in highquality, multi-functional appliances means fewer replacements and better performance.”
Well-maintained displays with new products and clear, informative signage enhance the shopping experience and should not be overlooked. “In an era dominated by online shopping, a thoughtfully curated in-store presentation sets physical retailers apart, offering a tangible and engaging experience that online-only stores cannot replicate.” AR
KITCHENAID
Madeleine Brazel Category Manager
KitchenAid has seen the food preparation category demonstrate resilience and growth with consistent year-on-year volume and value increases.
“KitchenAid has not only sustained growth in line with this market trajectory but has also deepened its footprint through strategic NPDs, including an expansion into blending. By merging our heritage of professional-grade power with new, competitive features, we’ve successfully re-established our authority in the blending category,” Madeleine Brazel said.
Today’s consumer is looking for three features – versatility, accessibility, and a reflection of their personal style – particularly with space at a premium in Australian homes.
“Our stand mixers address this by acting as a culinary hub; with over 15 attachments, a single base replaces a pasta maker, meat grinder, and more. Our pure power blenders also offer the ability to transition seamlessly between hot soups and frozen smoothies,” Brazel said.
“With our KitchenAid Go Cordless range, we’ve solved the ‘benchtop clutter’ pain point. Using a single, interchangeable battery for multiple tools from choppers to hand mixers, consumers now have the freedom to prep anywhere.
KitchenAid Matte Black Pure Power Blender K200
` Precision speed control knob
` Powerful ice crushing blades plus pulse
` 1700W peak power
` Smoothie, ice crushing and clean cycle
` Heat release vent RRP: $199
“By merging our heritage of professional-grade power with new, competitive features, we’ve successfully re-established our authority in the blending category.
“We also continue to lead in personalisation, offering a range of colours and premium finishes that allow consumers to treat their appliances as an extension of their interior design.”
KitchenAid will launch a new masterbrand campaign, ‘Make More Than Meals’ to celebrate its range of appliances, alongside new launches across stand mixers, blenders, handhelds and espresso in 2026.
“Consumers are looking for products that justify their place on the benchtop through longevity and multi-use performance. KitchenAid is committed to answering this need by consistently delivering reliability, while evolving alongside new lifestyle trends,” Brazel said. AR
Morphy Richards 200W DC Motor Food Slicer MRFS33SSDC
` Serrated cutting blade
` Two speed buttons
` Adjustable cutting thickness
` Blade safety guard
` Suitable for cold meats, cheese, bread, fruit and vegetables
RRP: $199
MORPHY RICHARDS
Lauren Albano
Product & Marketing Coordinator
In the past year, food preparation has moved to value-driven purchasing, according to Morphy Richards.
“Although cost constraints are impacting volumes, consumers are continuing to invest in products that support food preparation and help reduce takeaway expenditure. Consumers are seeking products that are functionally relevant to everyday savings,” Lauren Albano said.
Today’s consumers demand precision, consistency, and control in the kitchen. Products that offer portion control, minimise waste, and consistent outcomes are gaining popularity. “Ease of cleaning, storage, and product longevity are also contributing factors, especially for households that emphasise efficient and repeatable food preparation processes.”
In 2026, the opportunity lies in positioning food preparation as a smart long-term investment. “With at-home entertaining and scratch cooking remaining popular, there is demand for solutions that improve presentation and maximise bulk buying. Products that combine performance, durability and versatility can justify premium positioning.”
Morphy Richards’ marketing strategy will focus on demonstrating performance and real-life utility. “Retail media and digital content will highlight precision, consistency and waste reduction.”
The company understands that retailers are looking for clear differentiation and compelling reasons to range new SKUs, which is why strong performance credentials and visible quality will be critical to cutting through and supporting fullprice sell-through. AR
“With at-home entertaining and scratch cooking remaining popular, there is demand for solutions that improve presentation and maximise bulk buying.
Smeg brings precision cooking to the benchtop
The COF01 benchtop oven brings Smeg’s iconic 50s-inspired design to modern kitchens. Its sculpted curves and retro palette add personality to the benchtop. Inside, advanced Galileo Combi-Steam technology combines steam and convection for perfectly cooked results, from golden breads to tender vegetables and juicy meats. With 10 versatile cooking functions, including air fry, fan-assisted baking, and pure steam, plus Chef Mode and 33 automatic recipes - it takes the guesswork out of everyday cooking. A 30L capacity, removable water tank delivers up to 24 hours of continuous steam, while it's intuitive LCD display balances style, practicality, and precision. The result is innovative design and serious cooking power, right on the benchtop.
RRP: $1,899
What’s Hot
Smarter washing starts here with Beko
The Beko BFLB103ADG Smart Series 10kg Autodosing EnergySpin Washer delivers next-generation efficiency through intelligent design. Smart Autodosing precisely sets the dispensed detergent in one millilitre adjustments, while integrated dirt and rinse sensors optimise every cycle. EnergySpin saves up to 15% energy without changing washing habits. That’s the equivalent of one free wash every week.* ColdWash reduces energy use by up to 60% and water by up to 30%.* WaterMode cuts water consumption by up to 28% without compromising performance.* With Wi-Fi connectivity, users can monitor energy and water usage and access Adaptive Wash, where AI learns preferences to personalise future cycles for consistently efficient, hygienic results.
*Based on average household usage versus Beko’s previous model.
RRP: $1,099
Beko delivers smarter drying and superior efficiency
Launching August 2026, the Beko BDPB103SG brings next-generation Smart Series performance to energy-conscious homes. With a 10-star energy rating, its advanced heat pump technology dries gently at lower temperatures to reduce consumption while protecting fabrics. Intelligent temperature and humidity sensors monitor conditions in real-time, automatically adjusting heat to prevent overheating and safeguard delicate garments. A motor movement sensor optimises drum rotation to reduce tangling and ensure even drying. Integrated HomeWhiz Wi-Fi connectivity enables energy monitoring, program downloads and remote scheduling. IronFinish steam technology further reduces creases, helping casual shirts come out ready to wear* and simplifying everyday laundry care.
*Ready to wear results from independent testing obtained for casual shirts with 100% cotton, 100% polyester, 100% viscose and 56% cotton/44% polyester blend in the Ready to Wear program. Tested by Third Party Lab.
RRP: $1,499
Effortless good taste with Electrolux AI TasteAssist ovens
Stop guessing, start steaming. Electrolux brings Swedish precision to Australian kitchens with its new Steam Oven range, developed to make life at home easier, and great taste effortless. The new cooking range also includes cooktops, with the launch of the SaphirMatt SE range, which provides up to three times fewer visible scratches* than standard ceramic glass cooktops. Rooted in Swedish thinking, the new ovens make cooking feel intuitive, not intimidating, with an intelligent steam option available across the range, plus AI TasteAssist proposes optimised temperature, time, and steam settings to suit your favourite recipe, helping you create healthier, tastier meals with no guesswork required.
*Based on abrasion tests conducted by external Swiss laboratory in accordance with international standard IEC 60068-2-70. Scratch visibility is assessed internally in comparison to our standard ceramic glass cooktops without special treatment or coating.
Smeg extends matte black finish to small appliances
Matte black continues its evolution across Smeg’s built-in and freestanding appliances, now extending into the coffee category. The finish introduces a sense of depth and understated texture with a refined tactile quality. Leading the range is the Smeg EGF03 Espresso Coffee Machine with Grinder. Blending signature 50s Italian styling with café-level performance, it features a 58mm professional portafilter, dual thermoblock system and a powerful 20-bar pump. In matte black, the machine turns an everyday ritual into a considered design moment— functioning not only as a high-performance appliance but also as a focal point on the benchtop. Bringing matte black into the coffee category reinforces the cohesive design language already established across ovens, cooktops and rangehoods. The result is a kitchen where style and performance flow seamlessly from built-in through to benchtop.
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