From the Creators
The use of terms related to wellbeing and healthful living has become so ubiquitous that it’s easy to dismiss them as mere marketing phrases. But we must look beyond that. In its many, often intersecting, facets, wellness has evolved from self-care to life-care.
Today’s consumer evaluates every purchase—home, lifestyle and housewares—through a wellness lens that balances emotional return, functional value and personal meaning.
Consumers aren’t chasing perfection; they’re seeking balance, reassurance and emotional return in everyday choices.
The most successful products and experiences address multiple dimensions of wellness at once, supporting not just how people live, but how they feel while living that way.
With this in mind, we’ve dedicated this issue to defining modern wellness and highlighting the products bringing it to life. and
Tom Mirabile Principal, Springboard Futures Consumer & Lifestyle Trend Analyst Curator &
Author, InSight Trend Index
Dawn Evans Founder, Creative Sweet Marketing Creative Director, InSightTrendIndex
Informed Perspectives
Dan Siegel
President Lifetime Brands
Ellie Gunville Co-Owner E-Power Marketing
Everick Brown Principal
Everick Brown Design
Fran Attilio Managing Director The Cookware & Bakeware Alliance
Joe Derochowski VP, Home Industry Advisor Circana
Kiki Gerard Global Market Coverage Springboard Futures
Leatrice Eiseman Director, Eiseman Center for Color Information and Training, Executive Director, Pantone Color Institute
Leigh Ann Schwarzkopf Co-Founder, Project Partners Network
Leila Reid Global Market Coverage Springboard Futures
Lora Morsovillo President, Home Durables Circana
Michelle Lamb Co-Founder The Trend Curve
Peter Giannetti Editor-in-Chief HomePageNews
Scarlette Tapp Executive Director Sustainable Furnishings Council
Sonja Schultheiss-Safer Global Market Coverage Springboard Futures
By the Numbers : Homemade & Healthful
59 % & 48 %
48 % chose control over ingredients and flavors .
88 % of respondents prepare everyday household meals at home most or all of the time, regardless of generation.
Gen Z ranked it highest at 65% of survey respondents chose healthier choices as the most important reason to create meals and other food at home.
50 % of consumers say the most frequent reason to make & take food from home is to consume it at work .
of survey respondents make both caffeinated and herbal teas a part of everyday meals beating out fruit and vegetable juices by a slight margin.
93 % of Americans expect to cook as much or more in the next 12 months than they did last year.
81 % say health concerns are motivating them to prepare meals at home.
71 % find cooking stress relieving, not stressful.
83 % believe eating with others improves mental health and cooking is viewed as "self-care."
68 % of American consumers are motivated to eat a healthy diet in order to feel better and have more energy .
Health Conscious Consumer Statistics November,2025
Expert Perspective
Dan Siegel President Lifetime Brands
Q: How do health and wellness figure into creating engaging product assortments?
A: I think we need to look at the macro trends influencing health and wellness. To me, the biggest disrupter is the growth of GLP-1 use. The ripple impact this has had on society is staggering. This is impacting everything from alcohol, junk food, clothing sales, etc.
What products do these changed consumers need/desire with their radical transformations? Finding solutions in our operating spaces drives constant discussion and innovation.
By the Numbers : Pillars
&
Priorities
When asked to choose their three most important aspects of health and wellbeing, survey respondents said:
59 %
51 %
Physical Wellness
Exercise, sleep and maintaining a healthful environment where I live, work and breathe.
Boomers took the lead at 65%.
46%
Nutritional Wellness
A well-balanced and nutritious diet tailored to my personal health needs.
Boomers also lead here at 59%.
Emotional Wellness
Understanding and managing my feelings, including coping strategies and self-care, and the way I communicate.
Gen Z were 10% above average at 56% reflecting broad stressors faced by that generation.
Emotional Wellness
By the Numbers: Mindset Matters
38 %
54% of Americans plan to make mental health a central 2026 New Year’s resolution.
The American Psychiatric Association's Healthy Minds Poll Dec., 2025 of adults who report good sleep also report flourishing wellbeing, while only 47% with poor sleep say the same.
88% of Americans say sleep and rest are top wellness priorities, even more than fitness and exercise.
National Sleep Foundation
Talker Research for The Vitamin Shoppe’s annual Trend Report
42 %
of Americans prioritize their emotional/mental health as a core part of daily wellness routines. Talker Research for The Vitamin Shoppe’s annual Trend Report
55 %
84% of global consumers are willing to spend over $100 a month on products and services that support better nutrition, physical health, and mental wellbeing.
of U.S. consumers say wellness is a top priority in their daily lives, reflecting sustained importance of wellbeing behaviors and purchases. While 56 % say they are prioritizing wellness more than they did a year ago.
McKinsey & Company
IQ
Neilsen
Expert Perspective
Michelle Lamb Co-Founder The Trend Curve
Q: How are wellness considerations changing the way consumers envision their home environment?
A: While the embrace of wellness is growing, it is happening in different ways in certain cohorts. For some, it is a fresh and freeing concept that grants permission to be good to yourself and your environment. For others—often those who came to wellness early— it is simply a way of life. For this group, conversations about wellness are happening less as the basics of the movement permeate their subconscious. Instead, their focus is shifting to nextlevel solutions. Companies offering real innovation within wellness will be the winners in this crucial evolution.
By the Numbers : Persistent Painpoints
When asked to consider their own personal goals for health and wellbeing, survey respondents had this to say about what they would want to improve the most:
51 %
47 %
46 %
45 %
Physical Activity
Boomers took the lead at 58%
Nutritional Eating
Most important to Gen Z at 55% and Boomers at 52%
Weight Management
Boomers outpaced other generations at 56%
Sleep & Restfulness
An aspiration shared evenly across all generations
By the Numbers: Persistent Painpoints
Consumers ranked the wellness pillars they found to be the most challenging to achieve in their everyday lives:
50 % said Physical Wellness was the most challenging to achieve across all generations with Boomers leading by 5%.
43 % said Nutritional Wellness and was notably even across all generations.
39 % said Emotional Wellness led by Gen Z at 45%.
When considering their overall health and wellbeing, survey respondents identified obstacles & painpoints that most frequently interfered with achieving their wellness objectives:
Time
47 %
said time was the biggest obstacle to the achievement of their wellness objectives . This was a particular issue for Gen Z, with 52% selecting it.
Equipment & Tool Expense
42 %
noted the expense of equipment and tools required to achieve their wellness goals is a major obstacle.
Physical Limitations
38 %
selected physical limitations to round out the top three obstacles. Not surprising, Boomers felt this the most with 46% selecting it.
Expert Perspective
Joe Derochowski VP, Home Industry Advisor Circana
Q: How will wellness considerations influence home and housewares purchasing in 2026?
A: Health and wellness are poised to be major growth engines for the home and housewares industry in 2026. Consumers will increasingly seek products that support both physical and mental wellbeing. Driven by factors such as the rising use of GLP-1 medications, an aging population, proactive health management and a broader cultural shift toward healthier living, demand for wellness-enhancing solutions will accelerate. These trends create significant opportunities for home and housewares brands to help consumers look and feel their best—while unlocking new avenues for business growth.
By the Numbers : Purchase Priorities
42 %
When asked what health and wellnessrelated products you are likely or very likely to purchase in the coming year, survey respondents said: healthy meal-making sleep and relaxation
38 %
33 % Hydration
30 % Home environment
Wellness Wonderlust
