From the Creators
The Intersection of Performance and Purpose
As consumers place greater value on every square foot, every minute and every purchase, expectations for the products they bring into their homes continue to evolve. Increasingly, buying decisions are shaped not by a single benefit, but by the ability of products to solve multiple challenges at once—saving time, reducing effort, maximizing space and reflecting a commitment to more responsible consumption.
Convenience and sustainability are no longer competing priorities; they are becoming complementary expectations. The greatest opportunities lie where these values intersect, delivering smarter design, greater efficiency and lasting utility without unnecessary waste. In this issue of InSight Trend Index , we explore the innovations redefining everyday living—and the products best positioned to earn consumer attention, trust and long-term loyalty. and
Tom Mirabile Principal, Springboard Futures Consumer & Lifestyle Trend Analyst Curator & Author, InSight Trend Index
Dawn Evans Founder, Creative Sweet Marketing Creative Director, InSightTrendIndex
Palette
Opening Insights
Peter Giannetti Editor-in-Chief HomePage News
The final installment of season three of the HomePage News InSight Trend Index examines the seemingly divergent tracks of sustainability and the saving of time, space and effort.
But if we learned anything from three seasons of scouring home and housewares trade shows across the globe for new and compelling products that embody key lifestyle trends, it’s that trends don’t exist in their own respective bubbles. And they evolve in harmony.
So as this edition of InSight explores the latest generation of products touting environmental responsibility and added convenience, look for the connective tissue that unites different categories into compelling whole-home lifestyle stories that can change the way consumers think of this industry.
Every single product in this edition shares the admirable objective to improve people's lives.
As for sustainability, we see an increasing movement by the industry to make eco-friendly benefits a
core of just about every product in development. The goal is to satisfy growing consumer expectations for such factors (and to compel more consumer demand for them) without compromising the primary values of performance, style, affordability and durability.
Such primary values are the same for products that save time, space and effort, three ease-of-living cornerstones of the housewares industry foundation. These traits continue to evolve to suit fluid lifestyle priorities, as is evident from the products in this edition of InSight . In most cases, if a housewares product idea doesn’t save time, space or effort, it has little chance of becoming a housewares product reality. Imagine the trifecta of a product that does all three.
The industry still has some work to do to cement sustainability into that foundation. It can happen, though, if it keeps everything connected.
Informed Perspectives
Adrian Bredeson Co-Owner E-Power Marketing
David Mackrell President, Tabletop & Foodservice Lifetime Brands
Joe Derochowski VP, Home Industry Advisor Circana
Kiki Gerard Global Market Coverage Springboard Futures
Leatrice Eiseman Director, Eiseman Center for Color Information and Training, Executive Director, Pantone Color Institute
Leigh Ann Schwarzkopf Co-Founder, Project Partners Network
Leila Reid Global Market Coverage Springboard Futures
Lora Morsovillo President, Home Durables Circana
Michelle Lamb Co-Founder The Trend Curve
Peter Giannetti Editor-in-Chief HomePageNews
Scarlette Tapp Executive Director Sustainable Furnishings Council
Sonja Schultheiss-Safer Global Market Coverage Springboard Futures
Future Focus Dynamics of Sustainability
The Four Pillars of Sustainable & Responsible Practices
Defining these practices continues to be a moving target. However, as we analyzed current consumer and industry landscapes, four pillars emerged as fundamental to understanding the importance of sustainable behaviors in the modern marketplace.
Upcycled & Recycled Design & Production
Products created using rescued waste materials that are no longer usable in their initial form or materials originally intended for recycling. Repurposing materials to minimize resource use and environmental impact.
Environmentally Friendly Materials
Products that utilize organic materials and renewable resources, designed to minimize environmental impact by reducing pollution and conserving resources.
While few products can claim all four pillars, we’ve used the following icon system to indicate the primary focus and attributes of each product. Renewable Materials
Upcycled Post-Consumer & Commercial Waste
Materials Recyclable Materials Recycled Materials Recyclable Materials
Resource Aware Design & Production
Designed to maximize waste reduction and minimize the use of resources such as energy, water and raw materials. Prioritizes durable, multi-use designs and expands focus on full lifecycle awareness, from raw material extraction and production through use, reuse and eventual disposal or recycling.
Resource Aware
Manufacturing
Renewable
Materials
Recycled Materials
Recyclable Materials
Social & Environmental Stewardship
Products created under socially responsible and fair trade and labor conditions and/or promoting social and cultural development in producer countries.
Companies demonstrating holistic environmental stewardship and the responsible use and protection of the natural environment through conservation and sustainable practices. These may include audited cause marketing and public awareness programs.
Social Responsibility 3
4
Environmental Stewardship
By the Numbers Sustainability: Consumer
Realities & Priorities
of consumers consider environmental reasons when choosing products.
This increases to 83% among Gen Z and Millennials, signaling that sustainability is no longer a niche preference, it's becoming table stakes for emerging generations.
of survey respondents consider environmental responsibility very to extremely important when deciding to purchase from a retailer or brand. That's a 10% increase overall in 18 months!
Surveyed consumers report they are willing to pay an average premium of 9.7 % for sustainably sourced or produced products.
2024PwCGlobalConsumerSurvey
Durability and energy
efficiency are among the strongest sustainability-linked consumer purchase drivers in durable goods.
May2026NielsenIQReport
37 % 80%
2025PackagingStudyReportedby The Wall Street Journal of North American consumers avoid purchasing products with unsustainable packaging. believe brands use too much packaging overall.
66 % of people surveyed say governments and large companies bear the most responsibility for making our world more sustainable ahead of individuals, environmental organizations and small companies.
2025SustainabilityReportfromthe HartmanGroup
Life & Style Statement : Sense & Sustainability
Making ethical and responsible choices continues to get easier for consumers as new products combine conscious consumption with everyday utility.
AIDA
Life In Color by Karim Rashid Placemats and coasters made of 95% recycled leather
KOZIOL
Nora Box Collection
Food serving/storage containers made from organic bio-circular material
ECOSOULIFE
Harvest Mini Appetizer Dishes
Made from reclaimed wheat straw and bamboo pulp fully compostable
ECOSOULIFE
Harvest TerraShapes Range
100% biodegradable material renewable bamboo fiber and bagasse
Sense & Sustainability
BE HOME
Brisbane Spice Jars
With acacia pinch bowl lids
VOLKAO
Kaolin Water Filter
Gravity-fed, ceramic, and clay water filtration system
AMEFA
Phoenix Flatware
Made with over 80% recycled stainless steel
BE HOME
Hydra Accessory Collection
Handwoven sustainable sea grass
EMILE HENRY
Storage bowls with removable natural cork lids and vented ceramic base preserve fruits and vegetables longer
Sense & Sustainability
LA MAISON DAR DAR
Recycled glassware from Syria
COSTA NOVA
Lagoa Ecogres Collection
Made with clay made of recycled materials
SPOTLIGHT: Omada BioAMO Collection
Sustainability attributes aren’t always the first point of attraction for consumers. They are just one part of a product’s appeal.
Omada's BiAmo Collection balances eye-catching form and color with solid functionality, alongside packaging that delivers a fascinating eco- and socio-conscious story.
CHAMOMILE
GRAPE
RICE
COFFEE
Made of Made of Made of
Made of
JOMAFE
Zero Cookware Collection
Made from 100% recycled aluminium; ceramic non-stick coating in Agave Green; compatible with all heat sources, including induction; oven safe
Life & Style Statement
Sense & Sustainability
ZYLISS
Cooking & Serving Utensil Set
Heat-resistant PBT heads and wheat straw plastic handles
LAUREL
Handles made from recycled textiles
KESPER
4-in-1 kitchen wrap dispenser with clean sliding cutters, paper towel holder and spice shelf . FSC-certified bamboo
TRAMONTINA
Lyf Line
3-piece flatware set made with 100% recyclable PCR handles
SPOTLIGHT: OriginalHome
OriginalHome is an eco-conscious home décor and gift brand designing products with sustainability and social impact at its core. Approximately 75% of its collection is made from waste materials, while production is rooted in fair trade partnerships with small social enterprises in Indonesia, Bangladesh and Tanzania.
The company focuses on creating jobs in underserved rural communities and reinvests 20% of its profits into local social initiatives, combining circular design with ethical sourcing and community development.
25% of their collection is made from 100% natural and quickly renewable plant materials
Sense & Sustainability
BLIM PLUS
Peek Box Quadro
BPA-free, 100% recyclable
CHEFMADE
Green Earth Bakeware Series
Manufactured using 100% solar energy and FSC-certified packaging
ROCKINGHAM FORGE
Greenworks Collection
Made from 50% recycled polypropylene (PP), BPA-free
Top: Cutting Boards
Right: Utensil Sets
BROD & TAYLOR
Banneton Bread
Proofing Baskets
Renewable bamboo, upcycled sugarcane
Expert Perspective
Scarlette Tapp Executive Director Sustainable Furnishings Council
Now Powered by
Cascale
Q: Trust has become a primary purchase driver for consumers. How can manufacturers and retailers address consumer concerns about greenwashing?
A: Absolutely! And the connection is only deepening. Consumers increasingly understand that sustainability isn't just about the planet; it's personal. The sofa you sit on, the finish on your dining table—these shape the air your family breathes. When shoppers learn that indoor pollutant levels can run two to five times higher than outdoors, "sustainable" stops sounding abstract and starts meaning "healthy home." For our industry, wellness is sustainability's most powerful translator.
Added resource bonus: Sustainability Furnishings Buying Guide: sustainablefurnishings.org/buying-guide
Future Focus
Generational Drivers & Motivators
It’s crucial to understand that there are very real generational differences in sustainability attitudes, but these differences are less about whether consumers care and more about why they care.
One of the clearest shifts emerging in recent research is this:
• Younger consumers tend to view sustainability as part of identity, ethics and social alignment.
• Older consumers are more likely to approach sustainability through practicality, durability, waste reduction, health and value.
This shift matters in home and housewares because it determines:
• Messaging
• Merchandising
• Product Positioning
• Material Storytelling
• Pricing Tolerance
• Trust Expectations
Generational Drivers & Motivators
Gen Z Millennials
Core Mindset
Primary Motivation
Definition of Sustainability
Top Purchase Drivers
Material & Product Preferences
Response to Sustainability Messaging
Emotional Drivers
Barriers to Purchase
What Converts Them?
Identity & valuesdriven sustainability
Align purchases with beliefs and social values
Ethical, transparent, circular, socially responsible
Transparency, authenticity, recyclability, ethical sourcing
Recycled, upcycled, refillable, low-waste systems
Highly responsive— but highly skeptical of greenwashing
Expression, activism, authenticity, trust
Distrust, price sensitivity, lack of proof
Proof, traceability, certifications, visible impact
Sustainability as lifestyle management
Create healthier, more balanced, efficient lives
Healthier, safer, lower-waste living
Wellness, convenience, reusability, energy efficiency
Non-toxic, reusable, energy-efficient, multi-use
Responsive when tied to lifestyle benefits and ease
Reassurance, control, wellbeing, balance
Cost vs. value trade-offs, convenience gaps
Clear lifestyle improvement and long-term value
Generational Drivers & Motivators
Gen X
Core Mindset
Primary Motivation
Definition of Sustainability
Top Purchase Drivers
Material & Product Preferences
Response to Sustainability Messaging
Emotional Drivers
Barriers to Purchase
Practical, efficiency-led sustainability
Make smart, durable, cost-effective choices
Efficient, durable, resource-conscious
Durability, performance, value, reliability
Long-life materials, repairable goods, efficient design
Responsive when framed as practical and cost-saving
Confidence, smart decision-making, dependability
Perceived inconvenience or lack of performance
Baby Boomers
Stewardship & longevity mindset
Preserve value, reduce waste, maintain quality
Long-lasting, low-waste, sensible consumption
Quality, longevity, ease of use, energy savings
Durable materials, classic construction, low maintenance
Less responsive to messaging; more to tangible benefits
Security, familiarity, pride in ownership
Complexity, unclear benefit, higher cost What Converts Them?
Demonstrated durability and efficiency
Proven quality, simplicity, and reliability
Life & Style Statement : Responsible Refinement
Conscious and ethical choices no longer mean aesthetic compromise. The most desirable products are designed at the crossroads of style and sustainability.
COMBEKK
Cutting Board Sets
FSC-certified wood and recycled ABS plastic cutlery and cutting/prep board stations
CONTINENTA
Cutting board made of natural, richly grained olive wood
RISOLI
Dr. Green Cookware & Utensil Collection
Eco-friendly non-stick coating, 100% recycled aluminum
IVO
Cork Cutlery Collection
Renewable, compressed cork grips
ROSTI
Classic Cooking
Spoon Collection
Made of durable Durostima
SPOTLIGHT: Teakhaus
Teakhaus Sustainability Journey:
• Founded more than 20 years ago on a commitment to responsible forestry and ethical employment.
• Pioneered the use of FSC-certified teak “waste logs,” transforming underutilized wood into premium, award-winning cutting boards.
• Established fair-wage employment practices that provide safe working conditions and social security benefits.
• Expanded into 15 countries while maintaining a strong focus on sustainability and social responsibility.
• Investing in technology and traceability to provide greater transparency into product origins, craftsmanship, and supply
Responsible Refinement
ARTE LEGNO
Magnetic knife block in natural varnished beech
TRIANGLE
Sense Series
Made from sustainable German plum wood
QDB EDITIONS
Set of 4 drinking glasses hand made in France of recycled wine bottles
WIDGETEER
Purple Heart Collection
Exotic naturally purple wood ethically sourced from Cambodia and Laos
ANDRE VERDIER
Laguiole Debutant
Handles made from recycled wood fiber & polypropylene
SPOTLIGHT: Umbra
As a design driven company , Umbra understands that a commitment to sustainability begins with their products. Their designs express a distinctive character and consistently meet high standards of quality ensuring customers can continue to use and their products long-term.
Average Annual Waste Reductions
SPOTLIGHT: ChicMic
• Sustainable home and lifestyle brand serving 25 countries
• Annual climate assessments based on the Greenhouse Gas Protocol
• Emissions strategy: Avoid / Reduce / Offset with a focus on reducing the need for offsets.
ChicMic Sustainability Highlights
• PLA-Based Products: primarily from industrially compostable PLA
• Recycled Stainless Steel
• Certified Textiles: Organic Textile Standard (GOTS)
• Responsible Packaging: recyclable materials
Expert Perspective
Joe Derochowski VP, Home Industry Advisor Circana
Q: What trends are driving consumer purchases of home and housewares products, generally speaking?
KUHN RIKON
HOTPAN 3-in-1 Soft Cooking Collection
A: Consumer demand in home and housewares is being driven by three key trends: essential replacements for high-use items they purchased in 2020–2021, products that support at-home entertaining and fresh innovations. As dining out remains costly, consumers continue to cook and host at home—but routines can limit product use. Inspiring new dishes and experiences can reignite engagement. While consumers seek comfort, they also crave novelty. Looking ahead, the rise of GLP-1 medications may reshape eating habits, creating new opportunities for product relevance and growth.
Expert Perspective
Leatrice Eiseman Director, Eiseman Center for Color Information and Training, Executive Director, Pantone Color Institute
Q: In what way are environmental responsibility and sustainability issues influencing current color trends?
A: Environmental responsibility and sustainability speaks to the inclusion of a wider range of blues, blue-greens and cooler violets found in the surrounding sky and sea. Earthtones have expanded to include warmer orange reds as well as the entire brown family, including terracotta, tan and beige. Both of these color groupings represent a balance of warm and cool tones that are inevitably connected to an awareness of and the need to preserve natural resources.
GUZZINI
Vanity Serveware Collection
BPA-free, made from plant-based acrylic crystal
SPOTLIGHT: Brabantia
As consumers move away from disposable products, brands are increasingly focusing on durability, repairability and circular design. Brabantia reflects this shift with household products designed for long-term use, offering warranties of up to 10 years and spare parts for up to 20 years. The company also promotes sustainable everyday habits— from reducing food waste to air-drying laundry, highlighting the growing role of sustainability in product design.
esign:
B rabantia's S ix P illars to 100% C ircular D
Future Focus
Food Waste: Consumer Realities & Priorities
According to the USDA and FDA, an estimated 30–40% of the U.S. food supply is wasted, equivalent to roughly: 133 billion pounds and $161 billion of food annually.
U.S.FoodandDrugAdministrationJan2025
Annual Impacts Include:
24 %
Amount of landfill material that is food (EPA Estimate)
7+ showers
worth of water use per day for every person in the U.S.
ReFED2026FoodWasteReport
Food waste costs the average American consumer approximately: $728 per person annually. 2025 U.S. Environmental Protection Agency (EPA)
114B
Lost meals—enough to feed nearly 1/3 of the U.S. for a year
Total annual U.S. surplus food reached roughly 70 million tons
Nearly 29% of all food in the U.S. goes unsold or uneaten. ReFED 2026 Food Waste Report
Consumers increasingly understand as both an environmental issue and personal economic issue.
Food waste has quietly become one of the most important intersections of:
• Sustainability
• Financial Responsibility
• Meal Planning
• Food Storage
• Convenience
• Home Storage & Organization
• Wellness
• Consumer Guilt
• Resource Efficiency
That’s why industry growth and innovation opportunities include:
• Food Preservation Systems
• Reusable/Flexibile Storage
• Vacuum Sealing
• Meal Prep Tools
• Freezer-Friendly Organization
• Smart Kitchen Technology
• Portion-Management Solutions
• Composting Systems
Life & Style Statement : Purposeful Preservation
Innovations in design and applied technologies are making freshness preservation and waste reduction a growing consideration for every household.
KITCHENAID
Tritan Containers
Built-in sliding vents create airtight, leak-proof seal for wet or dry storage
NEOFLAM
Flexi Pump
Compact, rechargeable automatic vacuum pump used with Neoflam borosilicate glass food storage containers
OVIE
LightTags
Food freshness trackers for the refrigerator
VITESY
Vitesy Fruit Bowl
Uses built-in catalytic technology to break down ethylene gas to extend shelf life
Purposeful Preservation
VITESY
Shelfy Fridge Purifier
Extends food freshness and reduces food waste, removes bacteria
BLACK + BLUM
Stack + Nest
4pc vacuum lock airtight food container set, borosilicate glass, microwave, oven, air fryer, fridge, freezer and dishwasher safe
PREPARA
Nesting & Stacking Food Storage Collections
Fully airtight and leakproof, Tritan BPA-free plastic . microwave, dishwasher, fridge and freezer safe
STASHER
Set of 4 multi-use silicone stretch airtight storage lids
Purposeful Preservation
The All-In-One Bento Lunch Box
UMAMI
Expert Perspective
Peter Giannetti Editor-In-Chief HomePageNews
Q: With myriad aspects of sustainability and environmentally responsible behavior to consider, how should manufacturers and retailers prioritize their initiatives?
A: Consumers generally are more experienced and, therefore, more discerning when it comes to the marketing of sustainability factors in their household items. At this stage, many shoppers likely expect a degree of environmental sensibility in most products at little or no incremental cost. As such, manufacturers and retailers need guardrails when it comes to developing and promoting eco-friendly attributes. Such benefits are becoming a cost of entry, and they may be a tiebreaker for many consumers. But utility, performance, and yes, price, still rank higher for most end users.
Silicone, reusable, airtight food storage containers
SALLEMA
Easy Flip
Trend Tracker : Gifting Green
Responsible giving has never been easier or more desirable as sustainable materials and processes merge with remarkable design and functionality.
BE HOME
Teak spatula with herb stripper handle
ARTE LEGNO
Sustainably harvested Italian walnut serving trays
CALPHALON
Edge Guard Collection
End grain acacia wood cutting board
ADHOC
Taru pestle and mortar in granite and polished acacia
Gifting Green
ECOSOULIFE
Relife Salad Bowl
Bowl made from recycled plastic bottles with bamboo lid
Compact 3-piece cutlery set made with recyclable bioplastic
KOZIOL KLIKK
OCEAN BOTTLE
Original & Brew Bundle
Every bottle or flask sold funds the equivalent removal of 1,000 ocean-bound plastic bottles
PREPARA
Salad Pod & Harvest Pod
Reusable, portable meal storage and serving containers of BPA-free Tritan plastic
BLACK+BLUM
Insulated lunch bags
Gifting Green
i PURO
Re:Born Collection
Fragrances made from unsold, imperfect or rejected market flowers, fruit and spice seeds
A SECOND ROUND GLASS
Upcycled Glassware
Drinkware and serving accessories made from recycled bottles
L'APERI VETRO
Aperivetro Collection
Serving dishes made from recycled wine bottles
CAPS'ME
Capsule maker for Nespresso or Dolce Gusto brand espresso makers
CRUSHGRIND
Billund Salt & Pepper Grinders
Body crafted of a wood-based biocomposite from sustainably managed forests
Gifting Green
AMEFA
Leaves Stainless Flatware Set
100% recyclable place settings in lightweight, balanced stainless steel
BREKA
Deep Series
Deluxe set of serving bowls made of sustainably sourced walnut
RENEW
Cutting boards 100% crafted from reclaimed chopsticks
Handle made from recycled yogurt cups and resin
AU NAIN "Arlequin" Steak Knife
Future Focus Trust
& Transparency
Sustainability Values for the Long Game
The Challenge: Trust
One of the biggest emerging barriers to purchase is skepticism. In a recent survey
81% (87% for Millennials)
of consumers stated that trust is very/extremely important when choosing a retailer or brand for home and housewares products.
Consumers care about sustainability— but they increasingly distrust vague claims like “eco-friendly,” “green” and “sustainable” without clear proof or transparency.
That means these things are becoming more important purchase drivers:
• Certifications
• Traceability
• Measurable Claims
• Material Disclosure
In the home and housewares sector, sustainability initiatives most often succeed when framed as:
• Longevity
• Efficiency
• Practicality
• Quality rather than sacrifice or moral obligation.
Consumers surveyed said: Durability (49%)
Reliable Performance (42%)
were the top two quality traits most likely to influence their purchase decision.
Consumers respond especially well to:
• Multifunctionality
• Reduced Food Waste
• Lower Energy Consumption
• Long-Life Construction
• Refillability & Reusability
2026Springboard/IHAValueEquationIndex
Gen Z and Millennials
are especially likely to expect brands to:
• Demonstrate Transparency
• Communicate Values Clearly
• Support Measurable Environmental Initiatives
2026Springboard/IHAValue EquationIndex
By the Numbers Modern Lifestyles: Purchase Motivators
%
Still more challenging for both Gen Z and Millennials at 57%.
of consumers surveyed said after-meal clean-up was most challenging/difficult for them of all household tasks. of consumers said maintaining personal spaces was most challenging/difficult.
Across all generations, nearly 1/3 of consumers surveyed cited a lack of available kitchen space as their biggest challenge when preparing food and meals at home.
Expert Perspective
Adrian Bredeson Co-Owner E-Power Marketing
Q: How can social media be used to identify emerging consumer trends and inform new product development for manufacturers and retailers?
A: Social media is the world's largest, most honest focus group, and it's always on. By tracking hashtags, saves and search behavior through social listening tools, and watching what top creators are making, what audiences are saving, and what comments are asking for, brands can spot tomorrow's trends today. When the same aesthetic, need, or frustration keeps surfacing organically across platforms, it's not noise. It's information that needs to travel upstream, past marketing, to product development.
Life & Style Statement : Space Smarts
As home spaces are expected to serve multiple functions and Minimal aesthetics advance, inventive approaches to space savings and storage steal focus.
BRABANTIA
SortUp Trash & Reclycling Bin
95% post-consumer recycled material and fully recyclable after use
PRESTOOR
Pantry & Racking System
Modular space-saving storage solution with press-and-twist airtight sealing mechanism
WESTINGHOUSE
Double Deck Air Fryer
3 . 5L & 6 5L capacity available with 10 pre-select menu items
MADE BY GATHER
Bella "Fits Anywhere" Space
Space Smarts
VIKING
Nesting stainless steel bowl and colander set for mixing, prep, storage and serving with airtight lids and slip resistant bases
YOUCOPIA
Adjustable depth flatware and accessory drawer organizer
YOUCOPIA
MagicTrack
Spice turntable for countertop or in-cabinet
Space Smarts
BROD & TAYLOR
Folding Proofer
All-in-one design that folds flat for storage
BROD & TAYLOR
Sahara Folding Dehydrator
Folds to 1/3 its size for storage
Fresco Flex
Set of 3 foldable storage boxes; microwave, dishwasher and freezer safe
CLEVERMADE
Sahara Folding
Collaps ible cooler bag large portable cooler bag
Expert Perspective
Michelle Lamb Founder and Editorial Director of The Trend Curve
Q: Why have space savings become such an influential consideration for consumers purchasing home and housewares products?
A: A major driver is the declining size of single-family homes. The National Association of Home Builders says this downward trajectory, which began in 2015, is a response to affordability. Despite today’s tendency to stay put, some downsizing is also occurring among older adults. In both instances, smaller houses mean less space for everything. Another reason is the rise of categories that demand space in the home (think everything for wellness, ice nugget makers). Space-saving products are the antidote for all these scenarios.
COPCO Skincare Organizer
Expert Perspective
Leigh Ann Schwarzkopf Co-Founder, Project Partners Network
Q: In an environment where "living with less" has become a consumer aspiration, how are brands driving consumer engagement and loyalty?
ELLE HOME
AstroAI
Mini skincare fridge with mirror and light
A: Brands bring a sense of durability, reliability and trust. Established brands stay relevant when they evolve into consumer-directed companies—meaning they have committed to staying on trend with color and functionality, for example. When we polled consumers, nearly 70% said brands are extremely or very important. This was up from prior years and demonstrates that people will look for ways to keep brands close, even when times demand “living with less.”
Space Smarts
JOSEPH JOSEPH
RollGrip
Under-shelf stainless steel paper towel holder
MESHWORKS
Epoxy-coated steel shelving unit with utility wood top
BRABANTIA
YAMAZAKI
Slim Storage Cart
JOSEPH JOSEPH
CupboardStore
2-tier storage caddy
HangOn Tower Drying Rack
Folds flat for storage, made with recycled materials
Trend Tracker : Size Matters
The rise in single-person households, increased portion control and growing "less is more" aesthetics are merging to increase demand for smaller scale products with minimal footprints.
AROMA
POP-UP Steamer
3-cup rice & grain cooker
GIBSON HOMEWARES
New Space Aware Small Electrics Collection
Fully realized functionality designed in a space-saving scale for a reduced footprint on countertop or in-cabinet
Size Matters
ZYLISS
Easy-Pull Mini Food Processor
For chopping, blending and pureeing
KUHN RIKON
Folding Silicone Splatter Guard
SELECT 100 Knife Sharpener
For double-edged kitchen and bread knives
TOVOLO
Collapsible Microwave Food Cover & Colander
KUVINGS
KMB-550
Compact magnetic blender
AROMA
1.7L Health Pot
4-in-1 functionality to boil, cook and steam ingredients such as soup, pasta or tea
Size Matters
DASH Stacks
16pc cookware set with electric burner
Compact oven for baking a pizza in 60-90 seconds
WITT PICCOLO Rotante 13"
MASTERCHEF
Space-saving utensil sets
HOFATS
CIRCLE 35 Tabletop Grill Pro Multifunctional indoor/outdoor tabletop grill powered by bioethanol
Size Matters
BLENDI
BLENDi Lite Electric Mixer
CHICAGO METALLIC
7-piece nesting bakeware set with carbon steel nonstick baking sheet, loaf pan, muffin pans, cake pan, roaster and cooling rack
ICEBOX L to R:
1 . 7 Cu . Ft . Compact Refrigerator
2 . 5 Cu . Ft . Compact Refrigerator
IBMF4SLT Mini Fridge
TAYLORS EYE WITNESS
Madison 6-Piece Knife Block Set
Stainless steel knives, scratch-resistant blades, soft-touch wooden-look handles
ADE HOME
Electric mini salt and pepper mills
HENG LONG PLASTIC
Multi-layer stackable set including a matching cutlery set
Size Matters
BAM BAGS
PicChair
Picture frame that transforms into a fully functional folding chair
MICROPLANE
The Bar Tool Set
Microplane Zester
Citrus Zester
Y-Shaped Peeler
Channel Knife
Bottle Opener
Storage Block
Tessa Stacking Glassware Collection
BE HOME
Padma Teak Mini Kitchen Utensils
Set of 4
GIBSON HOMEWARES
Oslo Collection
16-piece porcelain ceramic dinnerware set in decorative iron storage stand
LAV
Future Focus : The
Currency of Convenience
Time Scarcity Is Reshaping
Consumer Priorities
Convenience has historically been defined as speed, reduced physical effort and accessibility. But newer research increasingly frames convenience as including mental and emotional effort as well. This creates a new mandate for features and benefits which can lower stress, save time and reduce cognitive burdens.
One of the most important current macro shifts is the rise of perceived “time poverty.” That means consumers increasingly view time savings, effort minimization and simplification as core forms of value, not just as "convenience perks."
As a result, these considerations have become three of the strongest drivers of home and housewares consumer purchasing.
This has huge implications for home and housewares because products most often succeed when they:
• Reduce Stress
• Create Efficiency
• Reduce Preparation Steps
• Simplify Cleanup
• Reduce Clutter
• Automate Repetitive Tasks
• Improve Storage Efficiency
That’s why categories providing opportunities for innovation and growth increasingly include:
• Multifunctional Appliances
• Meal Prep Systems
• Organizational Solutions
• Robotic Cleaning
• Easy-Clean Materials
• Modular Storage
• Smart Home Automation
• Refill/Reorder Systems
• Products That Reduce Maintenance
Future Focus : The Currency of Convenience
Diverse Priorities and Perspectives
As always, each generation has different purchase drivers when it comes to meeting time and effort challenges. This is especially true for Millennials and Gen Z households, where time scarcity is felt most intensely.
This is why the same product may need very different messaging depending on audience.
Expert Perspective
Tom Mirabile Principal, Springboard Futures Consumer & Lifestyle Trend Analyst Curator & Author, InSightTrendIndex
Q: Why have multifunctionality and time savings become such an important purchase influencers in home and housewares categories?
A: As homes become harder-working, more multifunctional and emotionally central to everyday life, consumers are increasingly reassessing the role of space, ownership and complexity. The result is a growing shift toward intentional purchasing, simplified environments and products that justify both their footprint and their function.
Research increasingly suggests that crowded, poorly organized, or functionally constrained living environments can contribute to stress and reduced wellbeing. Consumers are responding by seeking homes and products that create a greater sense of control, organization, flexibility and emotional restoration.
Life & Style Statement : Multifunction Mastery
Rooted in a growing desire to ‘buy less, do more’, demand for products with multifunctional capabilities continues to expand, with simplicity and customization as key purchase drivers.
AROMA
SnackPro Toaster
2-slice countertop appliance toasts bread and crisps frozen snacks like fries and nuggets with specialized removable basket inserts that replace the need for an air fryer
VORWERK
Thermomix
All-in-one smart kitchen appliance that replaces over 30 appliances by blending, chopping, kneading, weighing and cooking
WESTINGHOUSE
Coffee Table Heater
Side table with integrated infared heating element with programmable timer and remote
Multifunction Mastery
LOTUS
Dual Coffee Maker
Brews full double wall insulated carafe or single-serve coffee/espresso
ZYLISS
Venti Raclette Grill
Cast iron grill top, 4 heat resistant spatulas and raclette pans
AROMA
Digital rice and grain multicooker with stacking steamer insert
GOODCOOK
2-In-1 Meal Prep Divided Nonstick Oblong Baking Pan
ÔCUISINE
Borosilicate inserts for every size air fryer with airtight lids for storage; oven, microwave and dishwasher safe
Multifunction Mastery
ZYLISS
4-in-1 Slicer & Grater
Interchangeable blades, safety and control features and folds for compact storage
MOHA!
Anti-splash
Foldable silicone splatter guard, microwave, freezer and dishwasher safe
BISETTI
Bellagio Collection
Wooden base holding salt and pepper mills, condiment bottles and LED lamp
MICROPLANE
Elite 5-blade Box Grater
Five grating surfaces: fine, coarse, ribbon, ultra-coarse and a slicer
BERGHOFF
Leo Balance
Vegetable knife with zester
Multifunction Mastery
LOTUS GRILL
Portable Hybrid Grill
Hybrid technology, allowing both charcoal and gas power
ROXON
MBT3 6-in-1 Foldable BBQ Multitool Grill fork, spatula, barbeque tong, knife, bottle opener, corkscrew
PEUGEOT
Grill to Table Collection
Top to Bottom:
Pizza Stone
Fish Grill Dish
Half-Moon Ceramic Plancha
Rectangular Ceramic Grill Dish
Rectangular Ceramic Plancha
GREENPAN
7-Quart Advanced Skillet
PFAS-free ceramic nonstick; fry, sauté, steam and more in one
COLE & MASON
Saunderton 4-section Herb Shaker and Spice Shaker
TAYLOR
Smart Nutrition Food Scale with Precision Hub App Monitor calories, fats, carbs and protein in real-time; 11-lb capacity
Life & Style Statement
Multifunction Mastery
JURA
C9 Fully Automatic Espresso Machine
17 specialty options providing everything from espresso and coffee to cappuccinos and lattes with the push of a button
ROMMELSBACHER
Double Hot Air Fryer FRH 2650
12 customizable programs for frying, roasting, grilling, defrosting, etc using Hot Air Convection Technology
TALISMAN DESIGNS
Dough & Bench Scraper
Curved edge scrapes bowls, divides dough and cleans countertops; grooves make removing dough from fingers easy
SANA PRODUCTS
Sana Smart Bread Maker II Advanced programmability, smart features and improved usability
By the Numbers Persistent Pain Points:
Time & Effort
47 % of consumers surveyed chose time limitations as the number one obstacle to accomplishing household chores. Gen Z felt it most at 60%.
2025IHAHome&LivingSurvey
Average time spent daily on housework by U.S. adults in each age group.
Other obstacles that create opportunities for innovative solutions:
Across all generations, the... too messy/unpleasant factor was the number two obstacle.
2025SustainabilityReportfromthe HartmanGroup
Over 25% of consumers surveyed cited feeling that overall, chores are impossible to finish .
40%
Over 25% of those surveyed stating that both physical limitations and too strenuous make household chores challenging and difficult. of consumers surveyed said their most challenging and difficult aspects of preparing food and meals as...
clean up time + effort — preparation + cooking time
Led by Gen Z at 48%.
Trend Tracker : Speed Demons
Time has become one of the consumer's most precious resources, fueling interest in products that eliminate friction, simplify household tasks, and make cleanup faster and easier.
ZYLISS
Gourmet Drum Grater Set
Multifunctional grater for fruit, cheese, veggies and more
LIVWELL
6-Quart Glass Container Air Fryer
UNOLD
Cream Dream Ice Cream Maker
Settings for making traditional ice cream, dairy-free sorbets or frozen cocktails
FINAMILL
USB rechargeable spice grinders in new satin metallic finishes
Speed Demons
GÖTZE
Top: Peeler Set w/Mini Mandolin
Bottom: 3-in-1 Shears
MOHA!
Salsa Salad Dressing Shaker
ROSTI
Classic Cheese Box
Stores and slices cheese easily and efficiently keeping it ready for the next slice; dishwasher safe
VULKAN
VulkanUS VG2 Knife Sharpener Made from glass fiber reinforced plastic; sharpening and honing in one device
ROSTI
Classic Hasselback Cutter
Suitable for potatoes, root vegetables and more; made of ABS and stainless steel; dishwasher safe
Speed Demons
BEEZER
Ultra Fast Beverage Cooler
10x faster than a freezer; works for cans or bottles; optionally operated via an app
COOKUT
Guacamole Maker Kit
Prepare, serve and store fresh guacamole
RITTER
Orbis
Foldable electric food slicer
M&CO
Mastrad Defroster Master
Up to three times faster, more evenly gentle defrosting of meat, fish and seafood
Life & Style Statement : Problem Solved
As consumers seek smarter ways to navigate the demands of daily life, products that eliminate friction, enhance performance and simplify routine tasks are earning a valued place in the home. Thoughtful design is proving that even the smallest solutions can have an outsized impact.
ZWILLING
Zwilling U nlock
A versatile, space-saving cookware system designed for seamless stovetop cooking, oven use, table serving and food storage
OGGI
Vacuum Insulated Margarita Goblet
Stainless steel double wall tumblers with lid; no-sweat cocktail glasses
ENJOY
S tackable H ot & C old T hermal L unchbox
Stackable up to 3 lunchboxes to carry both hot and cold food
Problem Solved
PAWSPIK
2-in-1 stainless steel with silicone pet travel bowl
PAWSPIK
CeramiFlow
Ceramic cat water fountain
TOTAL PET
Kitchen Pet Food Maker
All-in-one pet food multicooker that cooks, mixes and dispenses fresh human-grade ingredients in about an hour
REENCLE
Indoor Planter
Fill it and forget it, self-watering plant system
PAWSPIK
Automatic Microchip RFID Pet Feeder
Problem Solved
MOBI
COPCO
Bottle drainer and organizer with cleaning wand; collapsible for near flat storage
Flexi Stainless Steel Spatula
Made with premium 18/8 “Spring” stainless steel
Bloom Drain Stop and Hair Catcher
Dual purpose bathtub drain strainer and stopper
UMBRA
CHEF'N
Bananarama Banana Stand
Extends freshness and prevents bruising; folds completely for in-drawer storage
NORDIC
WARE
Brownie Buddy Baking Set
Aluminum 9-inch square pan with plastic cutter and lid for slicing, storing and serving
Problem Solved
CHEF'N
Fridge Fork Pro Collection
L to R:
Strainer Spoon
Squeeze n' Hold Tongs
Squeeze n’ Hold Fork
KITCHENAID
Collapsible Over-Sink Colander
Expandable arms; dishwasher safe
BRAIZE BBQ
L to R: Adjustable grill basket with removable handle; 3-piece stainless steel kabob grilling basket set with removable handle and storage bag
PITSTOP
The 1-Handed Lemon Squeezer
Expert Perspective
Lora Morsovillo President, Home Durables Pracitce Circana
Q: Which trends are driving meaningful industry growth within the home and housewares sector?
A: Health and wellness trends are still a growth engine for the home industry, driving demand for products that support healthier cooking, cleaner living environments and stress - reduction at home. Consumers are increasingly choosing appliances for air and water purification, non - toxic cookware and organization products that improve wellbeing. Consider health & wellness trends as drivers that help boost both product innovation and consumer spending across the home and housewares industry.
of Americans expect to cook as much or more in the next 12 months than they did last year cite economic pressures as a reason for cooking more 93% 85%
of consumers prefer casual socializing at home over formal outings 59%
Expert Perspective
David Mackrell President, Tabletop & Foodservice Lifetime Brands
Q: How are home and housewares product trends responding to the current economic landscape?
A: Particularly in housewares, trends are emphasizing the importance of multifunctional use combined with decorative value. That means combining multiple materials in new ways, such as wood and ceramic or glass and metal. Consumers are responding to products that they can leave as a centerpiece on their table or counter even when not in use for entertaining. In short, they're really looking for functional home decor.
Trend Tracker : Purposeful ReInnovation
As expectations for convenience and performance continue to rise, even the most familiar household products are being reimagined. Enhanced functionality, intuitive features and thoughtful design are breathing new life into everyday essentials—delivering solutions that work harder so consumers don't have to.
TAYLOR
4.4 lb Digital Container Scale
Serves as a weighing vessel, a mixing bowl and a storage container for both dry and liquid ingredients; USB-C rechargeable battery
DASH
Cordless Kitchen Electrics Collection
Items share rechargeable lithium batteries for ideal power and portability and easy, clean storage .
Purposeful ReInnovation
TEAKHAUS / USA PAN Prep to Pan Collection
Sustainably sourced, FSC-certified teak cutting boards paired with commercial-grade aluminized steel sheet pans
ZYLISS Professional Cheese Grater Set
Clip-on container with a lid to convert into a storage container . Handle constructed with wheat straw opening at 180° for easy cleaning
PEUGEOT
Powdered Salt Slug
PEUGEOT
Maestro Set
Salt Bar: u'Select Salt Mill with 3 interchangeable jars, 2 origin salts, and 1 aromatic blend
Omni Bakeware Collection
Uses GlassFlex Technology to combine flexible, high-heat silicone with a micro-woven fiberglass core to bridge the gap between traditional silicone molds and rigid metal pans
CALPHALON
Purposeful ReInnovation
BRIO L to R: Q60 Series 4-Stage reverse osmosis sparkling countertop water dispenser
Q20 Series Reverse osmosis countertop water dispenser
SODASTREAM
Fizz & Go
Insulated stainless steel carbonating 3-pack bottle
VITESY
Deo
Certified 10-year lifespan air purifier eliminating 99% of odors with no refills or maintenance necessary
VITESY
Natede
Natural air purifier
GARDYN
Studio 2
Compact smart indoor hydroponic garden; 24/7 plant monitoring and automated watering and lighting
Purposeful ReInnovation
CUITISAN
Thermo Booster
Microwave-safe stainless steel container allowing you to go from the freezer to the oven
WEIS
The Simplo Modular Kitchen System by Karl Weis
Stackable, stainless steel trays designed for prepping, cooling and serving
ZYLISS
Dial & Slice Adjustable Slicer
Works for all types of hard cheeses, cold butter, firm fruits and thin vegetables; adjustable from extra thin to 1/4 inch
VITRINOR
Borosilicate with Non-Stick
Shown: Rectangular, Square, Round and Rizada
SKEPPSHULT
Cast Iron Japanese Omelette (Tamagoyaki) Pan with Walnut Handle
Purposeful ReInnovation
HOTO
Grip Cordless Spin Scrubber
Compact, waterproof cleaning tool with 400 RPM motor and optimized torque to break down grease and stains
JOSEPH JOSEPH
UltraClean
Microfiber floor mop cleaning system
BRABANTIA
Standing Steam and Ironing Board
NEAKASA
Magic 1 Vacuum Steamer for Clothes
Trend Tracker
GEFU Y-PRO Slicer
Stainless steel, adjustable vegetable sheet cutter
Purposeful ReInnovation
GEO
Ground Meat Cooking Tool
Heat resistant up to 450°F and dishwasher safe
DÉGLON
Stop'Glisse Kitchen Tongs
Heat resistant with flexible silicone head
GEFU
Lavina Draining
Serving and Storage Jar Set
FARBERWARE
USB rechargeable hands-free automatic can openers
KAMENSTEIN
18 jar tilting spice rack
Purposeful ReInnovation
SNAPWARE
Bento Box
SNAPWARE
Snack Box
Duet Cutting Board
Includes replacement cutting mats
TSAO RU
DASH
Clockwise from Upper Left:
Soft Serve Ice Cream Machine Pro
Shaved Ice Machine
Slushy & Frozen Drink Maker Iced
Tea & Coffee Maker
TOVOLO Tilt Up Ice Cream Scoop
By the Numbers
About Time: Pressures & Preferences
of
say
On an average weekend day, of people spend 30-45 minutes preparing food & meals. of people surveyed plan to cook at home more often in the coming year.
When asked what obstacles or pain points most hinder their desired lifestyle... of those surveyed said time limitations.
Future Focus The Wrap: The New Measure of Value
The future of consumer satisfaction lies in products that earn their place in everyday life. Consumers are increasingly gravitating toward multifunctional solutions that simplify routines, reduce effort and eliminate complexity while supporting more intentional living. As time becomes more precious and living spaces more purposeful, products are expected to deliver value on multiple levels—saving space, minimizing waste, reducing stress and making everyday tasks easier.
These priorities are reshaping the marketplace, fueling demand for products that help consumers declutter, organize, maximize limited space and make smarter purchasing decisions. Brands that recognize this convergence—and design solutions that respect consumers' time, space and values— will be best positioned to earn lasting attention, trust and loyalty.
The future belongs to products that do more with less—less time, less effort, less space and less waste—while delivering more value, more purpose and more satisfaction.
Pantone ® ColorWatch : Palette Perspective
To renowned color expert Leatrice (Lee) Eiseman, executive director of the Pantone Color Institute and the color/design forecaster for The Inspired Home Show, success in today’s discerning marketplace is all about interpreting the lifestyles and emotional “tugs” that will lead consumers to purchase your products, goods or services.
Whether reminiscent of the past or resonant with the future, Eiseman gives insight into the most influential and directional forecast for color and design choices in the coming year and reveals Pantone’s 2027 Home Color Forecast.
In this section, Lee shares the major trend directions that will resonate for consumers in 2027 and beyond.
"We look at the psychological aspect of color. It's not just what the hot color is, and it's not just about what the trend is. There has to be a reason behind it—and that's the rationale our trends come from.
The title of the Pantone View of Home Forecast, 2027 is 'Sense-Ability,' a fusion of two words. That means the ability to understand, to recognize, to value, to act, to react, especially as it relates to the sense of sight.”
Leatrice Eiseman Director, Eiseman Center for Color Information and Training, Executive Director, Pantone Color Institute
PHOTO: The Inspired Home Show 2026 Keynote Session with Leatrice Eiseman
Allure Palette Perspective
QUALIA
Posh Green & Purple
Wine Glasses
glamorous and extreme— experiences that feel dramatic
Delight Palette Perspective
CRUSHGRIND
Billund Salt & Pepper Grinders
summer at its softest— life's simple pleasures and sensory joys
Photo
Elation Palette Perspective
WIDGETEER
Jeanne Fitz Collection
Double wall flower mugs
contrast is the new cohesion
Photo
Grounded Palette Perspective
EVERBRAND SWEDEN
Absodry by Torrbollen
Air dehumidifier with removeable filters
drawing inspiration from nature—as both muse and material
Photo
Honest Palette Perspective
BLOOMHOUSE
Enamelled cast iron with embossed lids in Lavender, Persimmon and Sage
warm colors, comfort food and home baking— a modern twist on "home sweet home"
Hush Palette Perspective
LE CREUSET
Enameled Cast Iron
Dutch Ovens
felt before it's noticed—
quiet calm
Photo
Lucid Palette Perspective
100% French-made oven to table bakeware
PEUGEOT
Appolia Stoneware
celebrate the quiet magic of cool imagination and daydreams
Photo
InSight Brand Index
A
Aida
AdHoc
Amefa
Andre
Arte Legno 30, 48
Au Nain ................................... 55 B
Baker's
Be
Beezer
Berghoff
Black
Blim
Braize
Breka
