everyday Delight

When we breathe in and breathe out SMB’s core value of Customer Delight, we yield delight for 365 days

How does it go again? Customer Delight (Products and Services Like No Other).

Behind every expertly brewed San Miguel Beer is a valued consumer in mind. We owe our existence to our consumers, to whom we commit to serve with upmost priority, consistency and genuine concern. We remain committed in our desire to delight them with unique, memorable and toast-worthy experiences… We gather few favorite customer delight practices we did in the last 365 days…

1. From the giant iceberg that launched the previous year’s San Miguel Pale Pilsen’s Sarap Mag Babad in Cebu City to the giant beer pyramid in the recent San Miguel Beer Oktoberfest Party in Aseana City in Parañaque, SMB marketing events and promotional structures just kept on getting bigger and better. The scale reached gargantuan proportion in celebrity endorsement when San Miguel Pale Pilsen signed up last February Apl.de.ap, the Fil-Am founding member of the world famous hip-hop group Black Eyed Peas.

2. With super club hit songs “All I Need,” “Dove”, “Flying Away”, “I Don’t Know Why,” Italian singer and musician Moony never failed to electrify the dance floor and charge up our booties. Never mind, if she arrived an hour late for the exclusive interview – who starts the party early anyway? That’s sooo un-cool! The moment she hit the stage, every one went gaga including celebrity chef couple Gino Gonzales and China Cojuangco spotted among the crowd of commercial models, movie stars, and Manila’s prettiest partygoers in one of the most memorable San Mig Light Party All-Night events.

3. How long does it take to build a world-class beer bottling plant? 15 months. That’s how long (or short) it took San Miguel Brewery Inc.’s Santa Rosa Plant to finish— the fastest completion rate based on target among all SMB installations. Why the rush? As SMB President Roberto N. Huang, during its inauguration said: “We can no longer wait to deliver our commitment to serve our customers by giving them the freshest beer at the fastest time possible.” The Santa Rosa Plant aims at relieving San Fernando Brewery’s Line 2 of its Red Horse Litro while reducing costs of beers supplied to the South Luzon Area. Are there more installations brewing? “Installing more plants in select regions will give our patrons a sense of ownership and pride, with our facili- ties getting nearer and nearer to their communities,” Mr. Huang added. Sounds like more fun—and beer. Cheers! — toots dela cruz

4. From the previous year’s sleeper top 32, San Mig Light endorser Sam Pinto barged into the top stealing thunder and lightning and everything sizzling and electri- fying from fave contenders by becoming 2011 FHM Philippines Sexiest in the World. This year, she is set to defend her crown with her SMB family behind her filling up old school ballots, voting online and through SMS with much gusto because Sam is simply more than “Pwede”.

5. La Régalade, the Makati branch of the famous French Bistro by two-star Michelin chef Alain Raye from West Vancouver, Canada, through its executive sous chef Karen Martin whipped up a heavenly six-course meal paired with our Lifestyle Brews of Premium AllMalt (PAM), Super Dry and Cerveza Negra. The dishes which are delicious to pronounce but even more delicious to eat are thoughtfully paired with our upscale brews. For PAM, it’s Rabbit Rillet with Dijon Mustard and Cornichon as canapes, and Snapper with Rosemary Butter as seafood main dish. For Super Dry, it’s Calamari with Chorizo as appetizer, and Lamb Navarin with Couscous as meat main dish. For Cerveza, it’s Goat Cheese and Pear Salad as starter, and Crème Chocolat as dessert. Yum.

6. Taking a cue from the Filipino’s love affair with billiards, we continued to support big shot sports event like the SMB Oktoberfest

Nine-Ball Open where we saw 2010 US Open Ten-Ball champion Lee Vann Corteza conquering the best of Philippine billiards such as finalist Dennis Orcullo 11-8, the 2011 WPA World Eight-Ball who fought the legendary Efren “Bata” Reyes to the tooth, 9-8.

7. While the annual German Oktoberfest kickoff party in perennial partner Hotel Sofitel imbued us with palpable zest to rub elbows with Manila’s society peeps and expats (a very rare happening), it’s really that time of year when the OpCom big bosses let their hair down, party hard and drink their favorite brew with the Germans, the third biggest beer drinkers in the world (next to the Czechs and the Irish). The chance to drink and get photographed with Azkal’s German coach Hans Michael Weiss was, of course, a welcome bonus.

8. In the sprit of TV phenom’s America’s Best Dance Crew and the chick-flick Step Up, the San Mig Strong Ice extended its reach towards a young market with the launch of Inter-University Dance Crew. There’s a group segment elimination for varied modern dance—breakdance, b-boying, hip-hop, krumping, street jazz, turfing—where the participating groups were cut off to final four. The finalists were then pitted against each other in a crazy dance-off where the crowd’s applause crowns the winner.

9. Last December, the ever popular San Miguel Beer Drinking contest underwent a chic spin with the Elite Beer Drinking Competition where we saw the classy Premium AllMalt, Super Dry, Cerveza Negra—with all its multiple Monde awarded taste—quaffed like air inside the high-rollers’ mall in Resorts World Manila. The top prize, however, was nothing to sneeze at—one million pesos and Star City Cruise with Universal Studio Tour.

10. Is it fate, DNA or simply a ravishing morena beauty in a killer body that made Lovi Poe a second generation San Miguel Brewery endorser through Red Horse Beer? Throw in Pepe Smith, the ‘70s Pinoy rock icon, and Ely Buendia, the front man of the greatest ultraelectromagnetic pop rock band to date, in one spellbinding carnival trip that is the Muziklaban teaser TV ad and billboard – and you have the coolest, the hottest ad promo incongruity ever.

11. From Balayan, Batangas’ bacchanalian Parada ng Lechon to Boac, Marinduque’s hallowed Holy Week celebration of Moriones Festival, San Miguel Beer and all its rainbow variants were there in the middle of the most colorful of Filipino fiestas and celebrations. A mutual partnership that’s deeply ingrained in our national psyche for more than 100 years, fiestas and SMB products seemingly could not exist without the other.

12. It’s the stuff of soap… opera. Gold Eagle Beer Agilakad nights epitomizes why we still have a strong foothold in the far-flung provinces: nobody knows our customers like we do, their funny bones, their catharsis. Staged in barangay covered courts and plazas across the Vis-Min region, the Agilakad Nights event showcased dramatistas in full costumes with props re-enacting the “Ang Prinsipe Sa Barrio Ipil” storyline—simultaneously broadcast over AM, like the classic tear-jerkers of yonder years. “Ang Prinsipe” is an odd spectacle of comedy, action, drama, enjoyed best with an ice-cold Gold Eagle Beer. And just when every male toting beer starts to wander away from his machismo, enter Gold