ACCREDITATION COMMITTEE COMMUNICATIONS SERVICES COMMITTEE

A key focus for the Communications Services Committee over 2022-2023, has been to develop and deliver content that connects and resonates with our membership As I reflect over this past year as the new chair of the Communications Services Committee, I am very proud of our accomplishments

I took on my new role from Gina Stone, M I M A , and I would like to take this opportunity to recognize Gina for her time and expertise as a dedicated volunteer for this committee

On behalf of the Communications Services Committee, I am pleased to share some of our exciting achievements as we wrap up another year

One of the committee’s key areas of focus was to profile high-quality, original content that resonates with our readers. From important news, inspiring accreditation stories, member profiles, case-law discussions, and jurisdictional updates, we have shared a range of content that showcases the expertise of the IMA, reflects the values of our organization, and highlights the industry leaders within our membership

Another goal of the committee was to reach our members more effectively. This meant increasing our open rates and overall awareness of Insti-News and our monthly eNewsletter I am excited to share that we exceeded our targets

Through careful analysis and optimization of our email campaigns, we have been able to better capture the attention of our audience and drive more member engagement than ever before.

I believe that our successes this year are a reflection of the creativity and dedication of our volunteers as well as the IMA office team In particular, I would like to thank Laura Mills for her expertise and support as I took on this new role

We are committed to continuing to build on our 2021-2022 successes and deliver even more value to our members over the next year Thank you for your support and stay tuned for more updates from the Communications Services Committee

Cathy Ranieri Sweenie, Affiliate Chair, Communications Services Committee.