Stu Pubs Media Kit

H ARDING U N IV E RS IT Y S T UDE NT PUB L I C AT I O N S

MEDIA KIT Harding history lives here.

digital staff John David Stewart: Multimedia Editor Ellie Akins: Director of PR & Marketing Anna Westbrook: Asst. PR & Marketing Olivia Scott: Business Manager

Who we are Student Publications is the voice of the Harding University student body. We produce media made by students for students. Stu Pubs is comprised of two publications—The Bison newspaper and the Petit Jean yearbook. A digital team promotes both of these on social media, as well as generating unique content of its own. There are numerous opportunities for advertising and promotions through our various media channels. We are willing to work with your business to develop a package specific to your needs. This media kit provides a sample of what we can do, but it is definitely not the extent of our capabilities.

Enjoy. :)

promo opportunities Newspaper ads Social media ads Newsletter sponsorships Podcast sponsorships

The Bison

JANuary Su

Mo

39 4

Tu

We

58 6

Th

Fr

Sa

1

2

7

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

The Bison newspaper has been in circulation as long as Harding University has existed. For the last century, we have been recording Harding history, as well as promoting local businesses.

Each semester, we print 8-10 issues and over 2,000 copies per issue. The printing schedule for the 2021 spring semester is displayed to the right, and highlighted dates represent printed issues.

31

February Su

Mo

Tu

We

Th

Fr

Sa

1

2

3

4

5

6

71 8

9

10 11 12

3

14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

March Su

recent advertisers nooma Rise & Grind Coffee Co Creme & Sugar

Mo

Tu

We

Th

Fr

Sa

1

2

3

4

5

6

91 10 11

2

3

71 8

14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

April Su

Mo

41 5

Tu

We

69 7

Th

Fr

Sa

1

2

3

8

0

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

newspaper ad sizes Former 2B

SPORTS

Friday, October 2, 2020

Harding athletes tell their stories from over 40 years ago

Photo by JEFF MONTGOMERY

On Sept. 16, a group of Harding athletes put together a panel for student athletes to come together and talk about racism and discrimination. Leading this discussion were former Harding basketball players Butch Gardner and Stan Eckwood, who spoke about their experiences on campus as African Americans in the ‘70s. Both Gardner and Eckwood said they had positive experiences and felt as if Harding was more accepting

Stan Eckwood (left) greets Butch Gardner (right) in the Rhodes-Reaves Field House while moderator Billy Morgan watches, Sept. 16. The former basketball athletes spoke of their experience as African American athletes while attending Harding University.

Garrett said she also believes that Harding been really difficult for all people, no matter than any other place they had been to. The panel’s goal was to spark a conversation among athletics should continue practicing their what race you are,” Martin said. “The most beautiful thing about all of this, though, is that all student athletes and create a community attitude of respect.

“I took away that the community at it has opened up so many opportunities for that’s inclusive to all.

Student athletes like seniors Amanda Harding has always been one of respect and us to dive head first into topics that might’ve Fields and Emily Garrett, both playing on encouragement and we should strive to keep been avoided for so long.”

Martin said the panel was created for Harding’s softball team, said they walked it that way,” Garrett said.

Junior Romen Martin, a basketball player, conversation and change. He said the generation away from the panel and are now actively was one of six student athletes who put the of students at Harding is one that wants to trying to apply it to their everyday lives.

“The men spoke about how athletics really panel together, along with senior Katherine see that change through.

“The younger generation has a deep shaped them, and I really want to take that Cowart and sophomores Kinley Schnell, Chloe idea and do my best to keep Harding a great Ingersoll, Emma Winiger and Ally Stoner. desire to create change,” Martin said. “We “These past four [or] five months have are the future.” place to play for others,” Fields said.

Creme and Sugar offers students a way to satisfy their sweet tooth at “a one stop dessert shop.” Located in between McAlister’s Deli and Fuji Japanese Steakhouse, Creme and Sugar offers frozen yogurt and ice cream with over 50 toppings, shaved ice, bubble tea, espresso based drinks, macarons, real milkshakes and malts, frappes, and much more.

“If you want dessert variety, we’re your place,” Creme and Sugar owner Diana McAdams said.

Having owned Sno Island (across from Harding’s campus) since 2012, she purchased Froyo Factory in 2018 and merged the two stores. The Froyo location was remodeled and expanded to provide more space, giving plenty of room for social distancing. With their new location, customers can expect to find a welcoming environment with quiet conversation in mind. Customers can self serve yogurt and toppings or choose from their large menu and order at the bar. Long term employees ensure consistent quality and friendly service as they prepare the

sweet of your choice. While enjoying drinks and desserts (or a soft pretzel and cheese), customers can use their free WiFi while they lounge in the comfortable seating.

“We wanted to offer a spacious, open concept for the shop that would appeal to all ages,” McAdams said.

And if you are interested in alternatives to milk and sugar, Creme and Sugar offers that in many of their selections. They offer gluten-friendly, dairy-free and no-sugaradded options in their frozen yogurt, as well as gluten-free, dairy-free and sugar-free shaved ice. They only use organic, fair trade coffee in their espresso drinks and will soon offer more coffee and tea options as the shop expands their selections.

Frequent visitors can enjoy a rewards card that is punched every time they spend $4. The total cost savings when used equals about 15%.

In addition to serving sweet treats, a karaoke night at Creme and Sugar is in the works. While a specific date for karaoke is

$750

KYLIE ALLEN student writer

Full Page

$500

1/2 Page

Creme and Sugar offers space to indulge sweet tooth, study

$350

1/4 Page

$200

1/8 Page

example

Photo by AUDREY JACKSON

Junior Caroline Palmer gets a cup of frozen yogurt at Creme and Sugar on Sept. 29. not set, students can expect to enjoy a fun business is a great place to grab a treat and night within the next few months. Even with study.

Hours do vary when colder weather COVID-19 restrictions, McAdams said the hits, but current hours are Monday through store can hold a lot of people at a time.

“While we would like to have begun this Thursday, noon-9 p.m.; Friday and Saturday, fall, we decided the best thing to do was noon-10 p.m.; and Sundays, 1-9 p.m. Call wait until we could ensure all current health (501)-279-1116 or check the Creme and policies were able to be observed with a larger Sugar Facebook, Instagram or website (www. cremeandsugarsearcy.com) for more info. crowd,” McAdams said.

This small family business serves more than just treats. With plenty of seating, stable This article is sponsored by Creme WiFi, and a relaxed and quiet atmosphere and Sugar. this time of year, students will find that this

Social Media starting price: $100 @hustudentpubs Instagram is our primary platform with over 1,900 followers and counting. We’ve increased our audience by 25% over the past year and reached over 2,500 accounts each month. We post most of our content to Facebook (over 1,200 page likes) and Twitter (over 2,100 followers).

Play Video

We have several options regarding social media ads.

Through the Branded Content Tools on Instagram, we are able to promote your content as a post or story. Our base price is $100, with additional costs for design work and amount of content. Check out this post and story series we made for the Harding University Bookstore during their 2020 Christmas Sale!

View Story Series

Newsletter semester sponsorship: $250

sponsored by [Your Business Here]

Vol. 02, No. 24 Jan. 29, 2021 One of the most unique Club Weeks in Harding history is coming to a close, and all of campus is ready to breathe a sigh of relief. Updates on Spring Sing and in-person chapel bring a mix of familiarity and uncertainty to students and faculty alike. Read all about it on The Link!

The Link

TOP STORIES

Our weekly e-newsletter features Harding’s biggest headlines and links to digital articles located on our website. A semester sponsorship would place the name of your business underneath the email header, or a graphic ad could be placed at the bottom of the email.

Podcast semester sponsorship: $100 (10 second promo after the intro of the show)

The Shockwave Podcast is a recent addition to the Stu Pubs production reel. Podcast episodes focus on student life and culture, as well as featuring prominent students, faculty, and other guests. It is still in its early growing stages, and a sponsorship would help lift it off the ground. A semester sponsorship would secure a ten second promotional message at the beginning of each episode. The number of episodes per semester depends on the size and capability of the staff.

Listen Now

thank you We appreciate you taking the time to look through this media kit.

We just want to do good work, and we want as many people to be involved as possible. If you’re interested in doing business with us, we’d love to work with you. Please reach out to our business manager, Olivia Scott, at oscott@harding.edu if you have any questions.

Sincerely, The Stu Pubs Staff

i t H n i s U s r n g o n i ve i t d a r c i a l H b s u n P o i t y t t n i a e s c d i r u e bl t v i S n y U t i g s n r i e d v r i c a n i H U l b s g u n in P o i t t n a e c i d l u b t u S P y n t t U i n s e g r n i e v d tud i r n a U H g s n i n o d i r t a a t H c n i e s l d b u u ion t P S t y n t e i s d r u e t v S i r y n a t U i H s g s r n i e n d o i r t a a H c i s l n b o u i u P t t a t S c n i y e t d i ubl u s t r S e v y i t n i s U r g e n i v i i t d n a r U c i a l H b ng s u n P o i t t n a e c d i l u b t v i S u n P y U t t i g s en n r i e d v r i a n H U s g n n i o i d t t r n a a e c i H d l s u b t u S P y t t i n s e r d e u v d t i r S n a U y H g s sit n i n o d i r t a a H c i s l n b o u i t P t S a t y c n i t e i s d bl r u e t v S i y n t U i s g r n i e n d v o i i r t n a a H c i gU s l n b o i t a nt Pu ic