Kate Peterson Annual Report 2015

2015 S O U T H M I S S I S S A U G A R E A L E S TAT E

Market Study Residential Real Estate: Keeping you in touch with the market

Move

The Right

Direct:

Info@KatePeterson.ca Web: www.KatePeterson.ca Email:

TEAM

(905) 271-5151

TEAM

Kate’s Message

Biography

Statistics

Real Estate Experience

• Detached Homes

• Joined Keller Williams January 2013 • KW Platinum Award 2013 & 2014 (Top 1% for KW across North America) • Sales Representative with Royal LePage Sept. 2005 - Dec. 2012 • Award Winning with Royal LePage since 2006

*All statistics are from the Toronto Real Estate Board.

NOTE: Due to the Toronto Real Estate Board’s initiative to re-district the GTA in July 2011, statistics for previous reporting areas (W12 & W13) are no longer available.

Some data has been re-calculated from past reports to correspond with TREB’s new community boundaries. For further information please contact Kate directly.

• Semi-detached Homes

• Townhomes

• • • •

The 2014 market mirrored a successful 2013 market with an above average increase in demand in October helping us finish the year on a solid footing. 2015 should continue on the same path with good balance between supply and demand.

Consumers will continue to favour home ownership over renting while interest rates remain at their historic lows.

Personal Background • • • •

Member Toronto Real Estate Board Member Mississauga Real Estate Board Member Oakville Milton Real Estate Board Member ALC (Agent Leadership Council) for KW Realty Solutions 2013 - present

Married with four children Mississauga resident ’81-’86 Mississauga/Port Credit resident since 1998 Graduated from the University of Toronto with a BSc. in Psychology and Sociology

Previous Career • PR and Customer Service Rep. for HOMES Publishing Group • Market Analyst for PMA Brethour Inc., Brokerage • Social Worker for Metropolitan Toronto Community and Social Services Dept.

2013

2014

Number Listed

16,773

18,274

18,164

17,686

Number Sold

10,446

9,805

9,748

10,181

62%

54%

54%

58%

421,096

456,027

478,958

506,818

unavailable

+8.3%

+5%

+5.8%

Median Price

376,000

407,007

430,000

457,600

Average DOM

23

24

26

24

98%

98%

98%

98%

Percentage of Listings Sold

Average Price Percentage Change vs. Prior Year

Average LP/SP

Listing to Sales Ratio 2013-2014 For South Mississauga 1000

2013 900

Listings

Duncan Stewart

Sales Representative

Sales Representative

With his background in engineering and computer science, Jeff’s approach to real estate is highly analytical. His clients value his insight into the financial aspects of real estate, whether it concerns a primary residence or investment properties.

Growing up in Lorne Park and now raising his own family in Port Credit, Duncan has unsurpassed knowledge of the local area and markets. Attention to customer service is his focus.

Jennifer Harrison

Ruchi Chawla

Sales Representative

Sales Representative

Joining the team in 2014, Jennifer brings a wealth of experience with her background in tech, logistics and event planning. Attention to detail is her forte in serving her clients.

With her background in the mortgage industry and an in-depth knowledge of real estate financing, Ruchi’s true and honest approach has always made her clients feel comfortable and at ease.

• Multi-Family Dwellings

2012

• Spending time with family and friends, watching many a hockey game, skiing, playing squash and travelling

Jeff Peterson

• Vacant Land

2011

Leisure Activities

The Team

• Condominiums

Mississauga Sales and Price History

Affiliations

Welcome to 2015! What a fabulous year we have had in our local, regional and national real estate markets. Prices continued to rise with strong consumer demand for homes across the GTA and in our South Mississauga Neighbourhoods as well.

With a wealth of experience, a wide network of professional service providers and a strong and energetic sales and support team, the Kate Peterson Team is ready to make your move a simple, smooth and straightforward experience. The right information, the right decisions, the right results... It’s The Right Move to have the Kate Peterson Team by your side. Have a wonderful year.

Statistics* in this report include 10 year history of sale prices and days on market for:

800 700 600 500

2014 400

Sales

300 200 100 0 January

February

March

April

May

June

July

August

September

October

November

December

Listings /13

586

629

704

832

943

844

769

687

754

739

650

407

Sales /13

112

149

173

200

275

230

192

144

170

157

149

78

Sales % /13

19%

24%

25%

24%

29%

27%

25%

21%

23%

21%

23%

19% 419

Debbie O’Day-Smith

Johanna Kee

Listings /14

476

510

656

869

858

839

761

686

775

764

634

Client Care Manager

Admin Manager

Sales /14

91

122

191

233

264

215

199

148

176

213

160

78

Debbie brings her experience in the investment industry and a commitment to service to her role as Client Care Manager for the team, ensuring clients are kept informed of progress.

Johanna brings years of experience with real estate brokerages and systems to her role as Admin Manager. She ensures that every task involved in the sale of a home is tracked and completed on time.

Sales % /14

19%

24%

29%

27%

31%

26%

26%

22%

23%

28%

25%

19%

$1,600,000

$200,000

2005

2006

2007

2008

35

34

2009

2010

Average Sold Price

2011

2012

2013

2014

999,643

770,775

744,518

681,817

695,573

624,393 34

24

32

31

29 19

$0 2005

2006

2007

2008

2009

2010

Average Sold Price

2011

2012

2013

2014

Average DOM

$800,000

Cawthra West

$700,000

Freehold Properties

$600,000

$150,000

38

$200,000 $100,000

29

26

$50,000

22

18

30

33

32 22

25 $100,000

25

500,655

455,996

454,904

432,904

$300,000

399,747

54

503,692

$500,000 $400,000

34

686,919

444,538

427,688

401,946

391,271

330,286

311,300

296,500

279,500

$300,000

337,950

$350,000

475,846

Mineola East

$400,000

$200,000

36

29

Average DOM

Condominium Townhomes

$250,000

29

33

$500,000 $450,000

$200,000

354,692

$0

37

48

42

39

53

587,852

51

582,517

$400,000

562,316

$400,000

592,708

$600,000

!

41

968,022

1,281,068

1,267,971

1,180,756

$800,000

$600,000

40

Freehold Properties

$1,000,000

493,312

889,859

$800,000

962,111

$1,000,000

1,086,779

1,120,626

$1,200,000

Mineola East

1,517,644

Freehold Properties

1,516,044

Mineola West 1,422,430

$1,400,000

$1,200,000

23

26

25

23

24

17 12

$0

$0 2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2012

2013

2014

2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

2012

2013

2014

!

!

$1,200,000

Port Credit Village

$200,000

38

32

22

!

27

!

$0 2005

2006

2007

2009

2010

2011

2012

2013

$500,000

!

$480,000

52

2011

2014

48

2012

2013

38

2014

Average Sold Price

Average DOM

Average DOM

$550,000

$400,000 14

720,000

$300,000 46

43

52

327,947

455,500

460,592

426,619

418,923

69

38 24

407,857

$350,000

60 33

$400,000

409,948

1,037,333 831,667

752,333

114

Condominiums

320,500

528,800

609,000

$800,000

839,475

904,725

$1,000,000

70 & 80 Port Street

$450,000

1,078,400

1,246,667

Condominiums

$500,000

491,222

The Regatta (65 Port Street)

507,292

$1,400,000

$600,000

!

74

$460,000

2008

Average Sold Price

$1,200,000

$520,000

524,748

$540,000

30

22

560,861

$560,000

!

25

582,200

!

761,578

758,259

758,697

667,911

556,481 33

27

27

!

621,106

490,498

475,487

$400,000

495,039

$600,000

Condominiums

503,386

Freehold Properties

$580,000

$800,000

!

1 Hurontario Street

!

961,907

$1,000,000

$600,000

41

46

53 31

$250,000

28

46

38

40

25

15

$200,000

$200,000 2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2012

2013

2014

2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

2012

2013

2014

The Neighbourhoods of South Mississauga

Lakeview Cawthra West Mineola East Port Credit Mineola West Gordon Woods Lorne Park Rattray Marsh Clarkson Mississauga Golf Club Area Sherwood Forest Sheridan Homelands

$400,000

45

1,009,768

52

44

33

$400,000

!

!

27

21

18

256,960

221,071

239,400

28

26

2008

2009

2010

2011

2012

2013

2005

2014

2006

2007

Average DOM

2008

2009

2010

Average Sold Price

$400,000

2011

2012

2013

522,142

2007

521,212

2006

Average Sold Price

2014

Average DOM

$600,000

534,983

458,438

396,417

366,145

$300,000

410,636

$400,000

460,406

Condominium Townhomes 459,944

$500,000

431,442

333,970

313,000

281,752

271,444

262,660

215,898

240,586

251,903

$250,000

341,905

Condominium Townhomes

Queen Street

367,391

Shawnmarr

$300,000

$150,000

28

$50,000

40

36

$0 2005

$200,000

37

34

18

$200,000

$350,000

46

43

$100,000

43

225,508

$200,000

206,488

943,000

874,000

$250,000

$150,000

56

Condominium Apartments

191,577

59

791,250

806,556

$600,000

745,645

!

697,500

$800,000

952,067

$1,000,000

853,743

!

$300,000

N of Lakeshore, W of Hurontario

367,500

Fram Condominium Townhomes

Port Credit Village –

341,714

Residences on the Lake

1,279,885

$1,200,000

$350,000

304,736

Port Credit Village –­

333,632

$1,400,000

$200,000 39

$100,000 27

$50,000

27

25

24

24

26

$100,000

27

19

18

$0 2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2012

2013

16 2014

24

28

27

30

32

29 24

26

23

$0 2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

2012

2013

2014

$800,000

Lorne Park

1,236,164

Lakeview

Freehold Properties

489,840

439,023

401,029

379,430

350,293

$300,000

421,198

$400,000

507,639

$500,000

613,849

$600,000

597,061

1,104,663

988,789

901,714

835,476

734,226

$600,000

827,973

$800,000

961,437

$1,000,000

1,210,796

Freehold Properties

1,068,057

$1,200,000

$700,000

676,272

$1,400,000

$200,000

$400,000

37

30

34

!

40

38

36

34

32

30

21 2005

2006

2007

2008

2009

2010

Average Sold Price

2011

2012

2013

2005

2014

31

30

28

2006

2007

26

2008

2009

2010

Average Sold Price

Average DOM

26

24

22

21

2011

2012

2013

2014

Average DOM

464,878

436,124

386,051

377,925

354,508

483,474

Freehold Properties

$400,000

$300,000

532,825

Clarkson

344,653

967,925

884,853

860,782

774,300

775,604

792,759

$800,000

743,395

985,114

$1,000,000

1,058,359

Freehold Properties

$500,000

321,808

1,240,031

Gordon Woods

556,408

$600,000

$1,400,000

$600,000

29

28

$0

$200,000

$1,200,000

$100,000

$200,000 $400,000

$200,000

41

37

47 37

41

43

$100,000 34

27

34

32

30

33

28

25

36

34 23

25

24

18

$0

$0 2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2012

2013

2014

2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

2012

2013

2014

$1,800,000

Sheridan Homelands

$400,000 42

37

$200,000 26

43

40

35

43

40

$0 2005

2006

2007

2008

2009

2010

Average Sold Price

2011

2012

2013

2014

466,966

428,009

18

22

18

18

18

$100,000 2005

2006

2007

2008

2009

2010

Average Sold Price

2011

2012

2013

2014

Average DOM

899,447

918,296

51

790,994

675,758

665,703

$500,000

670,327

$700,000 $600,000

938,513

901,938

Freehold Properties

802,461

1,290,869

Sherwood Forrest 801,163

$800,000

1,378,292

1,220,222

1,191,662

1,225,065

$1,000,000

1,050,222

1,137,205

$1,200,000

1,066,722

$1,400,000

807,152

$900,000

Freehold Properties

946,669

$1,000,000

Mississauga Golf Club Area

$600,000

26

25

24

22

Average DOM

$1,600,000

$800,000

29

$200,000

31

25

399,277

390,334

$300,000

425,883

$400,000

477,869

$500,000

614,424

Freehold Properties

367,272

1,151,372

862,556

958,777

735,037

819,194

$800,000

985,920

$1,000,000

1,022,526

1,090,920

$1,200,000

1,257,833

$1,400,000

$600,000

$600,000

567,796

Freehold Properties

528,140

Rattray Marsh 1,523,956

$1,600,000

$700,000

$400,000

52

52

$300,000

47

44

43

42

37

36 31

30

$200,000 $100,000

$400,000

27

27

32

28

31

31

32 23

24

$0

2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2012

2013

2014

2005

2006

2007

2008

2009

Average Sold Price

2010

2011

Average DOM

2012

2013

2014

We put your property in the centre of an extensive and

Personalized Marketing Program From the initial planning stages through to your successfully completed sale,

Strategic marketing for

The Kate Peterson Team implements your customized preparation, staging, pricing and marketing plan to bring your home maximum market exposure

MAXIMUM

to sell faster and for top dollar. It is our goal to help you achieve the highest

exposure!

return on your real estate investment with a stress free transaction.

LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING

Ç

Ç

PRINT DISTRIBUTIONS Promoting your property locally and regionally: The Home News Homes and Land Magazine National Post The Toronto Star Port Credit Homes Lorne Park Homes Port Credit Village Times Mississauga News Direct mail advertising with Just Listed cards – targeted to reach potential purchasers for your property Personalized feature books of your home with professional photos and floorplans

Ç

ORGANIC APPROACH

Old fashioned hard work and faceto-face networking that has served our clients well for over a decade, one relationship at a time.

FAR REACHING INTERNET EXPOSURE Instantly promotes your property on 30 + websites including:

Local and National target audience: www.Realtor.ca www.KatePeterson.ca www.kw.com www.realestatevine.ca www.mreb.ca (Mississauga Real Estate Board) www.TorontoRealEstateBoard.com www.omdreb.on.ca (Oakville Real Estate Board) www.TheHomeNews.ca www.zoocasa.com www.craigslist.com www.kijiji.ca www.everythingZOOMER.com – targeting the new demographic of Boomers who are the main buyers of luxury, vacation and retirement properties Your own personal property website address

Ç

TARGETED DIRECT EMAIL Targeting over 1,000 potential purchasers and dedicated buyer agents through mass email distribution about your listing with professional photos and virtual tours.

International target audience: www.HomesandLand.com (Homes & Land) Approximately 15% - 17% of visitors to this site originate from the United States, the United Kingdom, India, Australia, United Arab Emirates, Israel, Germany and France. www.RobbReport.com www.IHT.com (International Herald Tribune) – 2.1 million unique visitors/mth www.nytimes.com (The New York Times) The New York Times GreatHomes – 12 million unique visitors/mth www.DupontRegistry.com (DuPont Registry) – 140,000 unique visitors/mth www.RealEstateJournal.com (Real Estate Journal from the Wall Street Journal) – 1.4 million unique visits/mth

Ç

Selling 40% Faster for 1.44% More than the MLS average *

Need we say more?

SOCIAL MEDIA STRATEGY

Streaming your listing to the growing number of social media followers: Facebook: South Mississauga Homes Twitter: SouthMissHomes LinkedIn: KatePetersonTeam YouTube: KatePetersonTeam

Call Kate Peterson

905.271.5151

*Based on TREB statistics for properties sold in 2014 by the Kate Peterson Team

TEAM

The Right Information. The Right Decisions.

The Right Results. It’s The Right Move to have Kate by your side.

Easily Putting Everything in Place M AY 14

2 0 1 5

Sixth Annual Red Day on May 14, 2015 Keller Williams Realty Solutions is part of this community service initiative across the globe.

Keller Williams associates may be taking the day off on Thursday, May 14, 2015, but it will hardly be a day of rest. Associates with the KW Realty Solutions Office have chosen to “Give Where They Live” as part of RED Day, one of the biggest events in the real estate industry.

Short for “Renew, Energize and Donate,” RED Day was created to unite Keller Williams Realty offices and associates in an international day of service.

Since the first RED Day in 2009, Keller Williams associates have given almost a half million hours of community service through activities ranging from food and blood drives to cleaning up trash in public parks, revamping gardens at nursing homes and rebuilding homes and schools for community members in need. To this day, it is one of the largest events in the real estate industry.

Call Kate today for more information or to lend a hand!

(905) 271-5151, or visit www.kw.com/redday

CONTRACTORS

MOVING SERVICES

Everyday Handymen • Home Builders • Renovators

Movers • Packers • Storage

FINANCIAL SERVICES

EXTERIOR/INTERIOR

Mortgage • Investment • Legal • Counsel

Exterior Maintenance • In-Home Cleaning • Junk Removal

We have everyone and everything you need for your home.

Our Clients have the Last Word “ Thanks so much Kate and the team for all the hard work done on the sale of my Mom’s house. Not only that, but your kindness and understanding in a difficult time was greatly appreciated. I still can’t believe the house sold in 4 days! I will continue to recommend you to anyone needing a real estate agent.”

Karen

Thinking of Selling?

Call today for your confidential and

The Kate Peterson Team is

Committed to the Community

complimentary

Active in many groups and events, every member of the Kate Peterson Team is proud to be part of our local community, supporting and sponsoring:

market evaluation!

• Kenollie Public School

• Port Credit Hockey Association

• Forest Avenue Public School

• Compass Food Bank

• Canadian Cancer Society

• Port Credit Village Residents Association

Direct:

(905) 271-5151

Kate@KatePeterson.ca Web: www.KatePeterson.ca Email:

• Erica’s Wish Foundation • Rotary Club of Mississauga Lakeshore – Movies in the Park

• Salvation Army • Mississauga Festival Choir

“ We are writing this as we sit in the backyard of our beautiful home Kate helped us find! If it weren’t for her help we would never have found this house! Kate... thank you for all your help and patience with us! You were helpful from the first day we met at an open house until the evening of closing! I will recommend you to anyone and you will help us in the future!”

Kristina and Tiago

“ I would like to thank Kate and the Team for all their hard work and exceptional service in helping us sell our home quickly. Their market knowledge, guidance and support in both the sale and the purchase of our new home minimized our stress tremendously.

They are a pleasure to work with. I would highly recommend the Kate Peterson Team!”

Heather

“ I had been dreading the prospect of moving for some time, but finally called Kate. I selected her due to the fact that she lives in our community and another neighbour had been very pleased with her.

I called Kate and we set up a meeting. I knew then and there that I would not need to shop around for any other real estate agent as she completely understood my needs and expectations. Kate delivered more than I ever expected – she kept me informed of all info necessary to the sale of our house and followed through with every detail. I loved the fact that she is very much “on top of her game” without being pushy. Her warmth and understanding coupled with great business savvy made her a pleasure to deal with. Since the sale, others have asked me what I think of Kate Peterson, and my answer to every person has been, “She’s the best.”

Alexandra

Attention, Home Buyers and Sellers The Right Information Can Make All the Difference!

Kate Peterson has built her business by always going the extra mile to ensure clients reach their goals. That’s why she’s offering these special reports for people throughout the area.

The Last 10 Properties Sold in Your Neighbourhood Ask Kate for a complimentary copy of this vital resource that will help you gauge current market trends and compare pricing in your area.

The Five Hottest Buys on the Market Call Kate today for a free copy of this important tool and get a jump on the best values in your area.

connect with the KATE PETERSON TEAM

Whether you are contemplating a move or would just like a sense of what your home may be worth in today’s market,

CALL FOR A FREE MARKET EVALUATION!

905.271.5151 www.KatePeterson.ca

SouthMissHomes | South Mississauga Homes | KatePetersonTeam | KatePetersonTeam

Info@KatePeterson.ca

www.KatePeterson.ca

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