LALO TOWERS

Interview by David R. Navarro

GimmeTheL88T

An intimate conversation with the truly talented and inspirational artist, LaLo Towers.

David R. Navarro: Tell us a little bit about yourself? Your music?

LaLo Towers: I’m LaLo Towers, put the 88 in between, and GimmeTheL88T (GimmeTheLOOT). I’m a Mexican-American, born in Southeast Texas, Port Arthur to be exact. I’m a stoner you know, a product of my environment. I enjoy just doin me; man, I don’t know what to tell you honestly. As for my music, I enjoy the freedom I feel; because the way I look at it, music, as any form of art, is a form of self-expression. And on top of that, I also use it as therapy when I feel like I can’t speak with no one else, I get on the microphone and just let it out.

DN: How long have you been in the music industry?

LT: I started back in about 2010-2011, around the end of ‘10 beginning of ‘11 and recorded just a real quick mixtape. It took about a month for 11 songs. Wasn’t the best mixtape, but you know everybody starts somewhere. I dropped my first visual in 2012 and have just been runnin it since, can’t stop, won’t stop.

DN: What made you decide to be serious about music?

LT: The way I look at it we get one shot at this thing called life, to the extent of my knowledge. So, I just wanted to make sure I was doing something that I wanted to do. The decision that I made was not based on what anybody else thought was the right move, or the right path, or the right way of doing things. This is just something I enjoy doing, and something I wanted to pursue. Honestly, I’m a bit hard-headed, so regardless of what people said, thought, or whatever, you know I ran it, I made the decision, and I ran that.

DN: Which people or books have had the most influence on your music career and why?

LT: As far as people go, way before I even took this seriously, I would say my godbrother because he actually introduced me to recording or the idea of recording. Which I never really thought about before, then I was like in Middle School. Also, just people who actually dug what I did, you know what I mean? I can’t think of somebody off of rip, but there’ve been a few over the years. As far as books, I wasn’t really too big into reading until recently; but 48 Laws of Power was a decent one that everybody recommended, that I enjoyed. Then there’s one titled 75 Hard Challenge that was written by Andy Frisella, which was very motivational. Just a lot of self-improvement books, another one Think and Grow Rich, basically books that made me look in the mirror and really focus on the only person that has an impact on my life, which is me.

DN: What would you say is the #1 key to success in the music industry?

LT: For one, personally, I feel like originality. For two, yes we want to get paid, but don’t let that be your main motive, actually enjoy what you’re doing, and don’t be afraid to grow. Evolve with time, don’t be afraid to be different because the sound of today is already here; but as far as I’m concerned, I’m creating the sound of tomorrow and again, consistency, persistence, and confidence in yourself. Because everybody isn’t always going to see what you see, and nine times out of 10 people don’t see it until it’s already manifested itself. By then I mean, I’ve been telling y’all man, I’ve been telling you, but it’s good, I ain’t trippin.

DN: Can you give us some examples of things you are doing or have done to expand your fanbase?

LT: Given the current state of the world, the main thing I’ve been doing is releasing the music videos every month; that’s been going on for the past 10 months, and I already have the 11th video in post-production for next month. I run Google ads, I run Facebook ads, I run Instagram ads do my best to get real placements on playlists, and just sending my EPK to different blogs and stuff. Hoping people just enjoy what I do enough to write about it or to share it with other people.

DN: Talk about the biggest failure you’ve had. What did you learn from it?

LT: The biggest failure came from putting others before myself. When it came to the music business, I wanted everybody to make it. I wanted all of us to get to the top, but it just didn’t pan out that way. I mean the biggest failure as to date, there’s just so many. Man, lessons and blessins you know what I’m saying? It’s how I’m feeling until I succeed type s***, but just a lot of my failures in the past have come from expecting too much from others, walk a mile for someone but they won’t move an inch for you, you know? It’s put me in a place where I try to do everything myself even though they say it’s not possible, but I do my best.

DN: What advice can you give others who want to follow in your footsteps?

LT: Do you. If it is something you believe in deep down, like solid, to your core. They got people around you that ain’t necessarily there for you, you know what I mean? Like seeing what you see or trying to speak from a place of lack, or just look down on you. If you know you got it, man look, believe if the world’s goin to see it. It’s hard, no doubt, but look, pressure makes diamonds you feel me? So just run that s***, just run that s***, and always be aware and conscious of your mental health and the energy around you, because s*** gets tough as it is. We can’t let them setbacks get the best of us; so, do your best to not only be consistent, but always remember to take care of yourself cuz if you don’t, who will?

DN: What does a typical day in your week look like?

LT: A typical day consists of waking up, getting a workout in (whether it be cardio or weights), burn one or two if I don’t have too much planned that day. I run a business besides the music with my wife; so, we make sure we knock everything off our checklist. Being that I’ve been blessed, and I haven’t had to work for nobody for the past few years. It’s all on me I just make sure that I be as productive as possible and continue to work towards my goals. Obviously being successful with this music is important, but ultimately financial freedom is the goal and with that comes. The ability to move how I would really like to move, basically just trying to grow every day even if it’s just a little.

DN: What keeps you going when things get tough in the business?

Weed! Weed! Weed! Weed! Energy drinks, caffeine, cardio, lifting weights, just doing my best to not let things get to me. I do meditate as much as I can, and do yoga from time to time; again, it’s just being conscious of self, trying to see what triggers me and what gets me to certain levels so I can keep moving in the right direction. Doing my best to not allow things to get to me, but at the end of the day, we are all human. So yes, I do have my bad days, but I try my best to prevent those bad days from turning into bad weeks and turn into bad chapters, etc.

DN: Please list your website and/or your social media platforms.

https://linktr.ee/LaLo88Towers

DN: Is there anything else you’d like us to know about you?

LT: My music is autobiographical for the most part. At the end of the day, I give people moments in my life; so once you start diggin, you’ll start hearing the evolution of LaLo Towers. Again, a big thank you in advance to anyone who does listen to and supports my music.