About the Brand Book

Branding is more than a logo or a tagline – it’s based on perception. It’s the communication of your community’s values, characteristics, and unique attributes -- it’s a complete story. The brand book holds all of the chapters to that story. It’s a living document that will evolve as the brand matures. At its core, the book identifies Gaston County’s key attributes, brand story and creative identity marks. The brand book sets specific guidelines for maintaining Gaston County’s brand identity throughout various community aspects and how to use it.