The Hardware Journal Jan/Feb 2020

ge sa es m Business Index. In our March/April edition we will release the full 2019 report of the Business Index. And we are looking for more contributors - see page 59.

With the election underway and hopeful candidates knocking on doors it is important the members at a local level impress upon candidates the size, spread and potential of this sector: UÊ / ÃÊ `ÕÃÌÀÞÊ ÃÊÜ ÀÌ Ê¤2.4 billion UÊ ÌÊi « ÞÃÊÓÈ]äääÊ«i « iÊ >Ì Ü `i UÊ ÌÊ ÃÊ` >Ìi`ÊLÞÊ À à ÊLÕà iÃÃiÃÊ UÊ 7iÊ>ÀiÊ « ÀÌ> ÌÊ«À Û `iÀÃÊ vÊiV VÊ>VÌ Û ÌÞÊ ÊÕÀL> Ê and rural areas across Ireland, stretching into every city, town and village in the country Above all it has the capacity to generate wealth nationwide, including in areas most exposed to Brexit and parts of the country that have not fully experienced an uplift.

The right government policies are critical - the re-introduction of the Home Renovation Incentive Scheme would be a good start - it has been successful before and the know-how is there.

HAI has had a number of meetings with Ministers and other politicians in recent weeks. We will be seeking a meeting with the new Housing Minister and others with a similar brief as a matter of urgency. In advance of this we will be taking soundings from our members on an agreed way forward for housing. And we will be in contact about this.

On page 28 Aoife takes our first look at our recent survey of 1,000 consumers. Spoiler alert: consumers are planning a lot of home improvements both in traditional products and in energy saving in the next 12 months. However, renting is a major drag on expectations and the proportion of households renting has dramatically increased.

Perhaps that is another one for the politicians in light of the election?

We are featuring two leaders and their teams - the veteran Liam McEvoy (Telfords Portlaoise) and the pioneering Lorraine Burnell from Joseph Murphy Ballina Ltd. Finally, a special word of thanks to the Member Services Sub Committee for their time and advice in bringing HAI forward.

EO eC th

January/February 2020

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Firstly, I’d like to wish all a Happy and Prosperous 2020.

It will be a busy year ahead for HAI and the sector. We have an interesting calendar of events ahead.

On February 25th we will have the first of our three regional Hardware Conferences in 2020 taking place in Citywest Hotel, Dublin. The theme of this year’s Conferences is “20/20 Vision for the Future of Hardware”. We have many thought leaders in the sector, such as Ronan Lyons and Steve Collinge, and specialists such as Tommy Smyth, Susannah Hewson and Greg Fry. There will be practical workshops on very current topics such as employee wellness, family succession planning, etc. Later this year we will be bringing The Hardware Conference to Limerick (April) and Sligo (September) with the same line-up and format. See pages 32 and 33 for more information. Don`t miss this great networking opportunity.

In 2019 we had the most successful Hardware Show on record with over 160 exhibitors and over 2000 attendees. Preparations are already underway for The Hardware Show 2021. We will be hosting a breakfast launch event for exhibitors at Citywest Hotel on February 12th, where you can find out more about The Hardware Show, our plans for 2021, and avail of our early bird rates. See page 60. Remember that HAI members get a discount.

According to the latest figures we have now reached full employment.

This is posing a major challenge to anyone in business. Recruiting and retaining motivated and trained people is a critical source of competitive advantage. We have taken soundings from the industry both at an individual level and with the advice of the Member Services Sub Committee. We will launch our new Certificate in Hardware and Merchanting at the first Hardware Conference in Dublin on the 25th of February. The Certificate will be for both those new to the sector and those who would like industry recognition. It has the twin objective of helping students build their careers while at the same time making a more valuable contribution to their employer’s business. It will help professionalise the sector.

In our Hardware Jobs section feature we have an interview with Ross Fagan, following his recent Rising Star Award win at The Octabuild Awards 2019. We will feature those new to the industry in future editions.

Having the right metrics are key to driving any business, and it is a good idea to sense-check the source. In this edition we have compared the Business Index to government figures from the CSO. While the samples and the sectors under question vary a bit, as a trend they are similar. Since 2015 the CSO is showing the market up by 36% in value terms while our own Business Index is showing 38% for the same period. That’s close enough and it underlines the veracity of the

Martin Markey Chief Executive Officer - HAI 3

contents FRONT COVER: 20/20 Vision for the Future of Hardware. Approaching this year’s Hardware Conferences.

Blackchurch Business Park, Naas Road, Rathcoole, Co. Dublin t +353 1 298 0969 e info@hardwareassociation.ie w www.hardwareassociation.ie @hardwareassoc ISSN 2009-5481

Published by: Hardware Association Ireland Editor: Jim Copeland, editor@hardwareassociation.ie Editorial/Feature Contributor: Aoife Kinsella, Aoife@hardwareassociation.ie Advertising Manager: Jim Copeland, jim@hardwareassociation.ie Design and Production: Stephen Broad, ConceptRoom, stephen@conceptroom.co.uk Printers: GPS Colour Graphics Ltd, Belfast.

Distribution: MMS Mailing Services, Dublin.

ADVERTISING ENQUIRIES: To advertise in The Hardware Journal and reach the key decision makers in the industry please contact Jim Copeland at 01-298 0969; email jim@hardwareassociation.ie

© 2020 All editorial contents and all advertisments prepared by the publishers and Hardware Association Ireland HAI can accept no responsibility for the accuracy of contributors’ articles or statements appearing in this publication and any view or opinions expressed are not necessarily those of HAI, save where indicated. No responsibility for loss or distress occasioned to any person acting or refraining from acting as a result of the material in this publication can be accepted by HAI, authors, contributors, editor or publishers. The publication of advertisements does not constitute any endorsement

by HAI, authors, contributors, editor or publishers of the products advertised. Readers should take specific advice when dealing with specific situations.

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26 news 8

McMahons celebrate 190 Years in Business.

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Toolbank Ireland announces further Dublin investments.

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Cologne, the International Hardware Industry Meeting Point.

regulars 3

A MEssAgE frOM thE CEO Martin Markey introduces the latest issue of The Hardware Journal.

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gOlf sOCiEty A look at the 2020 Calendar for the HAI Golf Society.

features 26

stEVE COlliNgE Steve Collinge looks at future-proof Home Improvement categories.

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thE hArDWArE CONfErENCE The industry’s top networking event is coming to three locations in 2020.

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CArEErs iN hArDWArE Octabuild’s first Rising Star Award Winner, Ross Fagan from Chadwicks, talks about his career to date.

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MEMbEr sErViCEs sub COMMittEE The HAI Business Index compared with CSO Figures

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thE hArDWArE shOW 2021 Save the dates! Your first look at The Hardware Show 2021 January/February 2020

Garden & Outdoor 36 INTRODUCTION Editor Jim Copeland introduces the second Garden & Outdoor Supplement full of product inspiration, woodcare tips and other top trends for your customers.

37 WhitEriVEr grOuP Composite decking has enjoyed continuous growth in the Irish market over the last ten years.

38 CuPriNOl Cuprinol shows readers how easy it is to work with Cuprinol’s woodcare range.

40 AMEs truE tEMPEr A look at an exciting year of new brand and category launches for Ames True Temper.

42 rONsEAl Ronseal puts together some handy tips for creating relaxing garden spaces.

44 gArDEN AND WEllNEss trENDs Some selected trends from the Garden Media Garden Trends Report 2019.

20 profiles 20 stOrE PrOfilE: tElfOrDs POrtlAOisE

The Hardware Journal talks to Liam McEvoy, Managing Director of Telfords Portlaoise after their win at the Octabuild Awards 2019.

24 suPPliEr PrOfilE: JOsEPh MurPhy bAlliNA

Visionary new leader Lorraine Burnell talks to The Hardware Journal about setting a course for the next century of progress.

46 Ds suPPliEs A look at how the Greenfx artificial grass range caters to all needs.

47 WhElEhAN gArDENiNg The Whelehan Gardening team offer readers a Seasonal Store Set-up checklist for 2020.

48 sADOliN A look at the continuing trend of using bright colours on outdoor wood.

50 flEEtWOOD Fleetwood Paints mark a year of celebrations as 2020 marks 70 years in business in the Irish paint market.

52 PrOtOOl John Stafford and Sons talk about quality garden products and putting nature first.

54 hygEiA How over 80 years of innovation has helped Hygeia establish itself as a leading supplier in garden care markets.

24 business support 64

brEXit The Banking and Payments Federation of Ireland (BPFI) offer their advice to readers in the lead up to the Brexit outcome.

market intelligence

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WOrKPlACE WEllNEss In the first of two articles Brian Crooke introduces his eight steps to a successful workplace wellness programme.

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hAi CONsuMEr Diy rEsEArCh A first look at HAI’s latest research into homeowner renovation plans for 2020.

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62

PlANNiNg PErMissiON The latest figures for Q3 of 2019.

tWEAK Shane Corcoran from Tweak gives readers an overview of how central marketing campaigns can be managed with their marketing material packages.

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rEMOtE WOrKiNg Tommy Smyth from TSA Consultants advises employers on the legalities around arranging and managing safe home working for employees.

training 34

ClAssrOOM trAiNiNg HAI’s Classroom training schedule for Spring 2020.

classified ads 70

January/February 2020

A sElECtiON Of ClAssifiED ADs 5

News & Products

MANAgEMENt PrOfEssiONAl Of thE yEAr

Commenting on her award win, Tara said, “It’s such an honour to be recognised in what is typically considered a maledominated industry, as a female businesswoman. I would like to thank my amazing team and colleagues at Chadwicks Group for all their support over the last two years as we continue to embark on a period of transformation in our company. The future is bright for the industry and I’m looking forward to being part of the progression, as much as I have enjoyed the last two years.”

Tara Brennan, Head of Marketing and Development for Chadwicks Group, has been named Management Professional of the Year at this year’s IMAGE Businesswoman of the Year Awards.

Tara was awarded the top accolade for her outstanding work since joining Chadwicks Group two years ago. An experienced marketing professional, Tara is responsible for the marketing, customer experience and communications strategy across the Chadwicks Group brands, which include Chadwicks, Heiton Buckley and The Panelling Centre.

Working as part of the senior management team, Tara has been instrumental in the rebrand of Grafton Merchanting to Chadwicks Group. She currently oversees the ongoing ¤5m rebrand and refresh of the Group’s 50 stores across Ireland and has helped transform the customer experience for the company’s 50,000 customers.

On top of her individual award, Tara’s track record in marketing strategy and execution impressed Newstalk, and she was also awarded the Newstalk Advertising Campaign Award on the night.

L to R, Dr Joanne Murphy presenting Tara Brennan, Chadwicks, at the Image Business Woman of the Year Awards 2019. Pic Kieran Harnett.

DiCKiEs gEts flEXiblE With lAtEst iNNOVAtiON Global workwear brand Dickies is introducing the FLEX Workwear collection, which incorporates new fabric technology designed to enhance flexibility and comfort.

The range is launching with two new trouser styles: Universal Flex Trouser and the Lead In Flex Trouser, both of which feature Dickies’ FLEX Fabric, its latest innovation, created to provide optimum mobility and all-day comfort.

Available with or without holster pockets, the Universal Flex Trouser features FLEX fabric panels in key places such as the back of the calves and the waistband. Designed in a smart, slim fit, the trouser also features Cordura reinforcements for added durability.

Easy to move and stretch in, the Lead In Flex Trouser is designed with a tapered leg, creating a more simple, minimal look.

Also benefitting from the new FLEX fabric is the GDT Premium Trouser, a cotton-rich option in a regular fit, which is now available in a new camouflage colour variation.

“The latest in performance workwear, our FLEX Workwear range allows the wearer to comfortably move and bend as their job demands,” said James Whitaker, Marketing Director.

“The new trouser styles include both smart and casual options, giving tradespeople and craftspeople the practical support they need to do their job well, while fitting the image they like to cultivate at work.”

For details on availability, including stockists, visit: www.dickiesworkwear.com/ uk/trousers/flex

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January/February 2020

News & Products

tJ O’MAhONy lAuNChEs “lOOK AftEr Our builDErs” CAMPAigN TJ O’Mahony were delighted to launch their #lookafterourbuilders Health Check Campaign which took place over two days in November 2019 at their Ballymount Store. The month of November is synonymous with raising awareness of Men’s Health and TJ O’Mahony’s are at the forefront driving the initiative by hosting and inviting their customers to participate in a Health Screening programme. They teamed up with HealthWatch Ireland, Ireland’s largest independent provider of workplace health and lifestyle screening programmes. The event was also kindly sponsored and supported by Citroen South Dublin.

Dennis O’Connor, Managing Director, said “A few months back our team worked with representatives from across our branch network with a view to establishing how we could “look after our Builders” better.

From this meeting came the idea to start with a “look after our builders Health Check”.

This was pioneered in TJ O’Mahony’s Ballymount store and the plan now is to roll it out across all stores nationwide from 2020. TJ O`Mahony`s have received a fantastic response from their customers, both male and female, who participated enthusiastically in the programme. They wish to thank all involved including Jack Nolan and Lucinda Horwell from HealthWatch, www.hcsi.ie, Dave Finn from Citroen South Dublin, www.citroensouthdublin.ie, and of course all their dedicated Team at TJ O’Mahony’s, www.tjomahony.ie.

January/February 2020

L-R: Greg Moran TJ O’Mahony, Dave Finn Citroen South Dublin, Brandon Pluck TJ O’Mahony, Jack Nolan HealthWatch, Helen Casey HealthWatch.

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News & Products

McMAhONs CElEbrAtE 190 yEArs iN busiNEss McMahon`s Builders Providers have an exciting year approaching as 2020 marks their 190th year in business! In recognition of this enviable milestone they tasked their graphic designer with developing a logo to incorporate elements of the company’s early beginnings in cooperage and timber saw-milling. He returned a selection that were shortlisted to four designs. McMahons then asked their online followers on Facebook and LinkedIn to assist them by choosing their favourite. This is a great example of how a retail brand helps build engagement with their customer base and in-turn also informs them of the favoured design.

McMahon`s will utilise the chosen design in their customer engagements and charitable endeavours throughout the year helping them build on the brand awareness, Irishness and customer loyalty.

McMahons employs over 180 staff across 13 locations on the Island of Ireland. The company has a long history from humble beginnings being founded in the 1830`s in the bustling port city of Limerick. By the mid-19th century McMahons was a flourishing business involved in cooperage, manufacturing, and saw milling. From its earliest days, McMahons have been a major importer of timber materials to support its various activities.

In the early part of the 20th century, the company grew to become one of the largest timber suppliers in the country.

Later, McMahons widened its focus to include all building

materials used by the construction industry.

In recent years, the further expansion of the company included the acquisition of Francis Spaight, the well-known timber importer, as well as Robert Keyes, a builder`s merchant in Northern Ireland.

McMahons acknowledge that their success has been, and continues to be, the commitment, contribution & teamwork of their knowledgeable people. They are continually striving to offer the best service and the best product ranges to their customers, which is why they have been established as one of the largest and most successful independent builder’s providers operating on a national scale across Ireland.

tEC7 fOAM - thE suPEr strONg ADhEsiVE fOAM TEC7 Foamtack is the latest edition to the TEC7 family of products. It is a time saving, easy to use, strong and low expansion adhesive foam, suitable for both indoor and outdoor use. Foamtack has a working temperature of -5°C to +30°C along with excellent adhesion strength to all building materials including plasterboard (both standard and insulated), window sills and light weight blocks. Foamtack also saves you time and has excellent thermal and acoustic insulation capacity. Foamtack is rot resistant, weather-proof and waterproof making it the perfect adhesive for all your customer`s construction applications.

For more information, contact TEC7 directly on 01 6292963 or via your local representative www.tec7.ie

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January/February 2020

Let’s bee clear… an MDF solution for the most environmentally sensitive specifications, designed for your health and wellbeing

Let’s do the right thing! with MEDITE CLEAR

MEDITE CLEAR is a technically advanced MDF that sets the benchmark for environmental impact. With zero added formaldehyde, it is the perfect material for the creation of healthy interiors where the lowest VOC emissions are required and environmental standards are to be met.

With a smooth surface and consistent quality, it offers interior designers and fit-out contractors the ability to achieve a variety of interior finishes that ensure minimal environmental impact, whilst helping to promote occupier wellbeing – do the right thing with MEDITE CLEAR.

To find out how we are setting new standards in timber panel engineering, go to: www.mdfosb.com/medite-clear

News & Products

tOOlbANK irElAND ANNOuNCEs furthEr DubliN iNVEstMENts From January 2nd, hardware retailers, builders’ providers and agricultural distributors across Ireland will benefit from the merger of the Dublin tools and hardware distributor Tucks O’Brien with Toolbank’s Irish operation. Trading under a single banner as Toolbank Ireland, the Dublin warehouses will offer a much larger product range, stocked in greater depth, and supported by more focussed promotions.

Tucks O’Brien was acquired by Dormole Ltd, Toolbank’s parent company, in June 2018. “We wanted to protect and improve Toolbank’s distribution supply lines to our customers in Ireland, partly because of Brexit, but also to expand our distribution services into areas of support that are simply not possible from the UK,” said Toolbank CEO Wayne Flory. “We felt that the best way to serve the Irish market was from a local distribution facility, with Irish management and staff who are fully focussed on delivering the best possible range and service to all our customers on the island, and working with Tucks O’Brien enables us to achieve all this.”

Toolbank and Tucks O’Brien have continued to run as separate businesses since the acquisition, but behind the scenes the two teams have been working to harmonise the operations and put together a package which combines the best that both companies have to offer.

Sales Director Donal Moulton explains “Toolbank has invested significantly in warehouse capacity, IT, fixed assets, stock and people in order to meet our objectives. We now have an

enlarged team of 17 salespeople and managers, each covering a smaller territory so that they can spend less time travelling and more time with customers – and they are backed up by an 11 strong internal customer service team.”

Donal continues “The enlarged Dublin facilities stock 13,000 products from 120 brands meaning key brands such as Stanley, DeWalt, Makita, Irwin, Tala, Bahco and Faithfull are all available from one source’’. Orders received by 4pm will be despatched the same day, for next-day delivery, and the minimum order value is now just ¤100. “And with more than ¤10m stock at RRP in Dublin, backed by ¤90m stock in the UK, we can achieve better than 96% ‘first strike’ stock availability.”

The Toolbank Ireland team will be led by MD Bob Boxwell who will report directly to Wayne Flory.

Customers can order from Toolbank Ireland from January 2nd, and to ensure a smooth transition, supply lines and support functions from the UK will remain open until March.

Wayne Flory continued “Our supply policy means that we are totally committed to our merchant and retail customers. We are grateful to our customers for the business they place with us, and we’re genuinely excited that this development will enable us to serve them even better in the years to come.”

Toolbank Ireland can be contacted on 01 467 7000, at irishsales@toolbank.com, or at www.toolbankireland.ie

ClEAr Air, iNsiDE AND Out, With MEDitE ClEAr Ireland is lucky enough to have the ideal climate for forestry.

As a country, it maintains one of the fastest growth rates of trees in Europe, keeping the air clear and helping towards maintaining a sustainable, healthy environment.

Nearly 7% of the total land area of Ireland is owned and managed by Coillte, the Irish forestry company that brought MEDITE SMARTPLY, specialist sustainable timber panel manufacturer, to the playing field.

David Murray, Head of Innovation and Ireland Sales at MEDITE SMARTPLY, explains: “The ethos of working to create safe, healthy products to enable the building of even safer, healthier environments, inside and out, permeates every innovation from MEDITE SMARTPLY. “In particular, MEDITE CLEAR, one of the latest developments in sustainably produced interior MDF panels, is manufactured with the aim of providing timber construction with more clarity on MDF. “Only made with timber from our own sustainably managed

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Irish forests, with no added formaldehyde, MEDITE CLEAR helps maintain the clearest indoor air quality indoors and outdoors.”

Developed originally for use in the most sensitive interior applications such as interior fit outs or hospitals, schools and museums, MEDITE CLEAR could be used for any interior fit out where the client demands a no added formaldehyde product or is conscious of indoor air quality.

MEDITE CLEAR was recently successfully used in the refurbishment of Tipperary County Museum of Hidden History, providing a no added formaldehyde solution which safeguards both ancient museum artefacts and visitors alike.

Find out more about MEDITE CLEAR here: https://mdfosb. com/en/medite/products/medite-clear January/February 2020

News & Products

COlOgNE, thE iNtErNAtiONAl hArDWArE iNDustry MEEtiNg POiNt From 1st to 4th March 2020, Cologne will once again become the meeting point for the entire international hardware industry. For four days around 2,800 suppliers from more than 55 countries will present tools, power tools, industrial products, fasteners and fixings, and home improvement products.

“The exhibitor quality once again shows that the EISENWARENMESSE - International Hardware Fair Cologne is the world’s number 1 of the hardware industry”, according to Catja Caspary, Vice President Koelnmesse GmbH. “It is the optimal meeting point for the buyers and decision makers of the industry.”

The product offering of the exhibitors is complemented by an extensive and diverse event programme that offers themes and occasions for communication that progress the industry.

This March, the EISENWARENMESSE - International Hardware Fair Cologne will present a new hall and more square metres of exhibitor`s product. In addition to this, the segments will be distributed equally over all halls. The largest product offering is still the Tool section in halls 2, 4, 5, 10 and 11. The theme of Industrial Supply can once again be found in halls 2 - 5, while exhibitors of the Fasteners and Fixings and Home Improvement segments will present themselves in halls 2 - 5 and 11.

With this structure, trade visitors will benefit more from the resulting synergies.

More than 85 percent of exhibitors will once again come from abroad in 2020. Bookings to date show that, besides many exhibitors from Germany, other European countries are also very well-represented in Cologne. Italy, Poland and the Netherlands are strong exhibitor countries. From further overseas, China, Taiwan, Hong Kong, India and the USA are also represented with large contingents. The significance of the event as the most important meeting point for the industry can be seen in the list of names on the registration list.

Set the stage for innovations In 2020 as well, ZHH, The Central Association of the Hardware Trade in Germany and Koelnmesse will once again honour the best products from the fields of tools, fasteners and fixings/fittings and industrial supply with the ‘EISEN Innovation Award powered by ZHH’. In order to attract even more attention for innovations, the award ceremony will take place on the first day of the trade fair, Sunday, 1st March 2020 at 10:00 a.m. The prize winners and all nominees will be presented to international trade visitors over the entire duration of the trade fair in a special exhibition.

WWW.EISENWARENMESSE.COM/TICKETS

WORK HARD! ROCK HARD! EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR COLOGNE, 1 – 4 MARCH 2020

ER REG IST E ON LIN !

W O N

International Business Media Services Ltd., 42 Christchurch Road, Ringwood BH24 1DN Tel. : +44 1425 48 68 30, info@koelnmesse.co.uk

January/February 2020

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News & Products

irish sME AttituDEs tOWArDs DigitAl tEChNOlOgy IE Domain Registry, in the 2019 edition of their SME Digital Health Index (DHI), examines the digital behaviours of 1,000 Irish SMEs, including their usage of digital assets like websites, social media, and e-commerce, and their general attitudes towards digital technology learning and investment.

A key component of the DHI is the ‘Digital Health Assessment’, which ranks SMEs’ capabilities in communicating with their customers online, facilitating online transactions, and enhancing or ‘boosting’ their online presence with productivity software, like data analytics tools. When graded against an ABCDEF system, Irish SMEs rank ‘C’ for communicating, ‘D’ for transacting, and ‘E’ for boosting.

Throughout the DHI, they then suggest how these grades can be improved.

The index in looking to broader trends indicates; digital asset ownership is at a five-year high. 70% of Irish SMEs have a website. SMEs understand that a website is a customer’s first port of call for information on product range, opening hours, and location. For this reason, they suggest, it is imperative that

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this information is clear and regularly updated; their research shows that consumers are reluctant to shop with businesses that have no online presence. Instead, they spend their money elsewhere, including on international competitors’ websites.

As in previous editions of the DHI, most SMEs are still using their websites as static ‘digital business cards’. Few engage in e-commerce and fewer still use business-boosting tools, such as project management and file hosting software. Although many of these tools are affordable, accessible, and designed with non-technical users in mind, SMEs remain reluctant to adopt them.

Unfortunately, this reluctance is not a new phenomenon. IE Domain Registry believes that lasting, substantive change in national SME attitudes to digital technology can only occur with large-scale action. In 2019, as part of their Digital Town initiative, they have been working with communities in Gorey and Sligo to highlight their digital achievements and provide their businesses and community organisations with the digital tools they need to further enhance their capabilities.

January/February 2020

News & Products

DEVElOPiNg A hEAlthy WOrKPlACE frAMEWOrK fOr irElAND The Department for Health will launch the National Healthy Workplace Framework in early 2020 which will provide clear strategic direction for the next five years.

It is widely acknowledged at international level that the workplace is an ideal setting to promote employee health and wellbeing.

The Healthy Workplace provides multiple benefits to employees and employers as well as broader social and economic gains. The World Health Organisation defines a Healthy Workplace as “one in which workers and managers collaborate to use a continual improvement process to protect and promote health, safety and wellbeing of all workers” - WHO 2010.

The development of the National Healthy Workplace Framework is a priority in the implementation of Healthy Ireland. It recognises that workplaces have the potential to impact on the lives of a significant proportion of the population and currently there are over two million in employment in Ireland. Given the dimension and complexity of workplace health, a multiagency and multi-disciplinary approach is required together with coordinated action by different parts of government and society. The development of this framework is overseen by the Department of Health and the Department of Business, Enterprise and Innovation. It is important to recognise that many workplaces in Ireland have already embraced the health

and wellbeing agenda, however the development of this new framework creates an opportunity to ensure it becomes embedded in the culture of all workplaces.

Policy development needs to be underpinned by robust evidence and public engagement and these were key priorities in the first phase of this project. The consultation process included four regional workshops and an online survey questionnaire. It sought the views on strategic issues including aims and objectives as well as priorities for implementation. There was positive engagement from the key stakeholders which included Health and Safety, Occupational Health, Health and Wellbeing and Human Resources.

Biddy O’Neill, National Project Lead, Health and Wellbeing Programme said “We have made significant progress in reviewing the evidence, building partnerships and networking over the last number of years. It is anticipated that the Healthy Workplace Framework will be launched in early 2020 which will provide clear strategic direction for the next five years.”

Further information is available on the Gov.ie website see link: www.gov.ie/en/organisation/department-of-health/healthy Ireland/workplaces www.hrb.ie/publications/publication/healthy-workplace-toolsin-five-countries-an-evidence-review/returnPage/1/

tiMCO ACCEPt AWArDs AND lAuNCh EXPANDED rANgE TIMco are delighted to announce that they had a very successful night at the UK`s National Buying Group Supplier Awards 2019. They were the winners of Decorating & Hardware Supplier of the Year and runners up in the new award, Most Innovative Supplier of the Year! The National Buying Group Supplier Awards 2019 took place in Glasgow in November under the theme of ‘Maximise Sales.’

John Mackin, TIMco`s General Manager Ireland & Business Manager UK said, “We would like to thank our customers who for the 6th year in a row voted for TIMco in this year’s awards ceremony. These awards are particularly pleasing this year as not only did we win against the usual suspects in our industry, our awards presentation took place on TIMco Ireland’s patch namely Scotland. Our team in Ireland service Scotland so they are very happy this year to win the UK awards at NBG.“ TIMco has also announced expansion of its selection of abrasive products to now include a wide variety of abrasive rolls, sheets, pads, discs and belts. The comprehensive TIMco 14

ADDAX abrasives range meets the high demands of the modern woodworking, decorating and metalworking industries using tear and crack resistant backing paper, heat resistant resin adhesive and premium quality abrasive grit.

It includes sandpaper rolls in a wide-varity of grit and in three colours, yellow, green and red, to reflect the thickness of the backing paper – lightweight, premium and heavy duty – suitable for different uses.

The range also contains steel wire wool in coarse, medium and fine grades used by woodworkers, metalworkers and craftsmen when cleaning metal and wood; the wool gives a perfect finish for painting and welding.

The new-look packaging has also been specifically designed to provide clearer information as well as highlight product features, benefits and applications.

The new abrasives range is showcased in the 18th edition of the TIMco Product Catalogue which now features more than 7,000 products including 300 new additions in the last six months alone.

January/February 2020

News & Products

OPErAtiON trANsfOrMAtiON fOr PAVEMENts! Spring is here. Days are longer. Buds are blooming.

YES, it is time to get excited about everyone’s favourite extra room: ‘The Garden’.

Be spring-ready this year and remind customers to revive their patio, paving or driveway with Botament Pavement Revive. In three simple steps, the job’s complete.

CLEAN - remove all of last Winter’s debris.

PAINT - simply paint the surface with fast drying Botament Pavement Revive.

DONE - sit back and enjoy your new looking paving.

Botament Pavement Revive is simple, easy to apply and very fast drying. The perfect way to freshen up any old or tired paving. With three colours to choose from, old faded paving can now be revived to look new. Even original colours can be change to Traditional Terracotta Red, Concrete Grey and Anthracite.

Suitable for all absorbent concrete stone, for instance, paving stones, driveway bricks, flagstones and concrete plant borders. Pavement Revive dries out faster than standard paints as it penetrates deep into concrete. This also means that any slip resistance is retained. Pavement Revive offers high weather and light resistance which ensure a durable finish.

Transform your customer’s favourite outdoor living space with Botament Pavement Revive. For more details contact 042-9751520 or info@botament.ie

AMAzON sEEKiNg first irish WArEhOusE As brEXit DEADliNE lOOMs Amazon.com is seeking its first warehouse in Ireland to fulfill orders currently shipped from the UK, people with knowledge of the plan have told financial news agency Bloomberg.

The move comes as British Prime Minister Boris Johnson prepares to lead the UK out of the European Union.

The online retailer is scouting sites with about 100,000 square feet (9,290 square metres) of space and has evaluated options on the outskirts of Dublin, according to the report.

No deal has been agreed and there is no certainty any lease will be signed, the Bloomberg report added.

Property investors including Green REIT, which was acquired by private equity firm Henderson Park last month, and IPUT have been investing in Dublin warehouses and land for industrial development betting Brexit could amplify already strong demand for logistics properties.

Large retailers including Amazon and Marks & Spencer ship goods to Irish customers from warehouses in the UK. That leaves them vulnerable if the UK fails to agree a deal that would ensure the smooth movement of goods across the Irish Sea when it leaves the EU. Amazon has sought to cut delivery times by rapidly expanding its portfolio of warehouses close to big cities.

January/February 2020

That has helped drive rents and values higher for industrial property across Europe.

Amazon does not comment on speculation, a spokesman said by telephone.

Source: RTE

15

News & Products

50% Of sMAll ENtErPrisEs iMPACtED by brEXit A recent survey has found that more than half of small and medium-sized Irish enterprises are experiencing some or significant impact as a result of Brexit.

The research also found that a third of SMEs have postponed a business decision or investment because of the uncertainty around the UK’s departure from the EU, up from a fifth earlier in 2019.

The poll, carried out by Behaviour and Attitudes on behalf of the Department for Business, Enterprise and Innovation in September and October 2019 among over 1,000 SMEs, discovered that just a third have taken some action on Brexit, rising to 42% among those exporting to the UK. Three out of every five have gone so far as to seek information by going to a workshop, applying for supports or reading information, up from 40% in March 2019.

A fifth of those importing or exporting to Britain told the researchers that they plan to use a customs agent, with more than half of those already acting upon that plan.

Another 21% said they will use internal resources to carry out this work, with 8% already having trained someone to do it.

Underlining the wide implications of Brexit, no matter what

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form it takes, three out of every four respondents said they expect an impact from it, even if it is orderly.

Minister for Business, Enterprise and Innovation Heather Humphreys said firms still need to prepare for Brexit.

“The threat of a crash-out may have subsided for now but the reality is that any kind of Brexit is going to hurt Irish enterprise,” she said. “It’s important also for everybody to remember that Brexit doesn’t end on the 31st January.

“Yes - if the Withdrawal Agreement is passed, we will have achieved our core objectives of ensuring no hard border on the island of Ireland, protecting the Good Friday Agreement, and safeguarding the Single Market as well as our place in it. However, we are now heading into a long and complex process with the negotiations on the future relationship between the EU and the UK.” Her department also reiterated that it has a number of supports available to help firms prepare for Brexit, including loan schemes to help with the burden of finance and working capital. Further information available from, dbei.gov.ie/en/ What-We-Do/EU-Internal-Market/Brexit/Getting-BrexitReady/

January/February 2020

News & Products

is it tiME tO EVAluAtE yOur busiNEss sOftWArE? 2020 marks the beginning of a new decade with many business owners setting out their strategic aspirations for the future. Evaluating your current business software may not be on your long list of things to review, with more practical requirements like van leasing, new racking, staff retention taking precedence. But, a review of your business software is a pertinent exercise if you aspire to scale, improve and futureproof your business.

When your ERP software can’t keep up with changing circumstances, you’re likely to face many challenges in meeting evolving demands. The following statements will help you evaluate if your ERP system leaves you open to failure or destined for growth.

1.

2.

3.

4.

5.

6.

7.

Much of our reporting is executed outside of our business software system.

We can’t automate processes to simplify repetitive tasks & operate more efficiently.

Our staff often implement workarounds, outside the software system, to efficiently carry out their roles.

Remote teams and management can’t access required business software functionality such as CRM data capture, signature capture or visibility of important KPIs or alerts via their mobile devices.

Screens are not configured to individual’s roles to maximise productivity.

We use multiple disparate systems to run the business so it’s difficult to access one version of the truth I can’t change, develop and mould my system without costly programming.

If you answered ‘Yes’ to any of these statements then an annual review of your software and systems may help you spot other gaps, discover inefficiencies and could save you a lot of money. The longer you stick with a system that no longer meets your needs, the less efficient you become and the more costly it can get for you in the long run.

It costs nothing to take a step back from your daily routine to take an objective view of your current ERP system.

Search ‘Intact ERP Needs Analysis Tool’ to carry out your business software review today. intactsoftware.com

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News & Products

sCrEWfiX OPENiNgs AND KiNgfishEr APPOiNts NEW CEO Screwfix is planning to open up to 40 new stores in the Republic of Ireland with a promise of hundreds of jobs. The new roles will be in a variety of areas, including service assistants, supervisors and retail management. The news came in December 2019 as the firm officially opened its first shops in Ireland, located in Sandyford and Swords in Dublin, and Waterford. A fourth store is to be opened in Ennis in early 2020.

The company, which is part of the Kingfisher Plc group, already had an online and phone-based retail presence in Ireland. It also has more than 1,300 shops in nine countries around the world, including in Russia, Turkey and the UK where it has 650 outlets.

Chief Executive John Mewett said the opening of stores in Ireland represents a major milestone for the company. He said it was the result of the increasing demand for DIY and hardware products, driven by a buoyant period in construction.

Screwfix is not providing a specific timeline for the rollout of the shops.

Kingfisher also announced former Carrefour boss Thierry Garnier as Chief Executive Officer. He was appointed to the Board as an Executive Director and takes over from Véronique Laury. He is based at Kingfisher’s headquarters in London.

Source: RTE

hEllbErg sAfEty iN AssOCiAtiON With sNiCKErs WOrKWEAr Hellberg Safety, known for their premium quality, performance, comfort and design, are the professional manufacturers of hearing protection, face protection and communication solutions, and are now in association with Snickers Workwear.

Both brands are owned and produced by Hultafors, represented in Ireland by Hultafors Group Ireland Ltd. Hellberg, founded in 1962, have over 50 years of experience in hearing and face protection. This is a great match for Snickers Workwear and Safety Footwear brands Solid Gear and Toe Guard. With knowledge, experience and the latest technology they offer reliable communication solutions which contribute to end-user’s wellbeing in their daily working environments.

“This is a great brand and product association for us” says David Macken, MD Hultafors Group Ireland. “The goal has been to set the very highest standards in comfort, design and performance. While new to Ireland the Hellberg brand has developed a presence in over 40 markets worldwide with its own R&D, production and assembly operations at their headquarters in Stenkullen”.

Hellberg Safety only uses high quality materials tested in their own laboratories for optimal performance. All their products are independently tested in “real-life” situations, to ensure a product that is comfortable and reliable in any situation or environment.

Products categories in the range include; SECURE Passive Protection UÊ Û> >L iÊ Ê i>`L> `]Ê >«É i iÌÊ Õ ÌÊ> `Ê iV L> `Ê options.

UÊ } ÌÊ> `Ê`ÕÀ>L iÊV ÃÌÀÕVÌ ÊÜ Ì Êà vÌÊVÕà ð 18

UÊ UÊ

,i« >Vi>L iÊi>ÀÊVÕà ÃÊi >L iÊÀi}Õ >ÀÊÀi« >Vi i ÌÊv ÀÊ>Ê long lasting and high performing product. Û> >L iÊ ÊÌ ÀiiÊ«À ÌiVÌ Ê iÛi Ã]ÊV i>À ÞÊ ` V>Ìi`ÊÜ Ì Ê bright safety colours for easy identification and selection.

SECURE Electronic Protection UÊ / 6 Ê> ÜÃÊÞ ÕÊÌ ÊV Õ V>ÌiÊÜ Ì ÊÞ ÕÀÊV i>}ÕiÃ]Ê hear warning signals and other important information while protected from hazardous noise.

UÊ , 8Ê«À ÌiVÌÃÊÞ ÕÀÊ i>À }ÊÜ iÊÞ ÕÊi ÞÊ ÃÌi }ÊÌ Ê your favourite radio station.

UÊ , /Ê> ÜÃÊÞ ÕÊÌ Ê ÃÌi ÊÌ Ê É ÊÀ>` Ê> `Ê communicate with your colleagues while still being protected from harmful noise.

UÊ -9 , 9Ê vviÀÃÊÜ Ài iÃÃÊV iVÌ ÊÛ >Ê ÕiÌ Ì ÁÊÌ Ê your mobile phone. Make phone calls and stream your choice of sound entertainment without compromising your safety.

SAFE face Protection UÊ / iÊ- Ê£ÊV>ÀÀ iÀÊ Õ ÌÃÊi>à ÞÊÌ Ê> ÞÊ- 1, Ê headband style hearing protection, and is as easily removed.

UÊ / iÊ- ÊÓÊÛ Ã ÀÊV>ÀÀ iÀÃÊ>ÀiÊ`ià } i`ÊÌ ÊLiÊV L i`Ê with safety helmets and SAFE visors, with or without hearing protection.

UÊ / iÊ- ÊÎÊV>ÀÀ iÀÃÊV> ÊLiÊÕÃi`Ê>ÃÊ>ÊÃÌ> ` > iÊÛ Ã ÀÊ carrier or together with SECURE neckband.

For further information please contact your Hultafors Group area sales manager.

January/February 2020

News & Products

flOgAs lAuNChEs CArbON OffsEttiNg sOlutiON fOr busiNEss CustOMErs Amidst increased pressure on the commercial sector to take more responsibility for their carbon footprint by driving down carbon emissions, Flogas has launched a carbon offsetting solution for its commercial customers. It will allow them to offset 100% of their own carbon emissions by providing critical support for projects directly benefiting the environment.

To launch the initiative, Flogas has offset its own carbon emissions and that of Flogas brand ambassador Neven Maguire’s restaurant and home. Collectively, they have now compensated for over 3,500 tonnes of carbon emissions in 2019, achieved by investing in climate protection projects via South Pole, a gold standard provider of carbon offsetting projects all over the world.

John Rooney, managing director, Flogas Ireland said, “We’re urging our business customers to take a proactive approach towards tackling climate change and differentiate themselves from the competition. Participating customers will be able to display marketing materials and certificates demonstrating their carbon offsets and it’s an excellent opportunity for savvy business owners keen to get ahead of the curve.”

At MacNean House and Restaurant in Blacklion, Cavan, Neven Maguire uses Flogas LPG for cooking, heating and hot water and Flogas electricity for its power needs. Neven said, “I am delighted to be a part of this wonderful initiative from Flogas. By investing in gold standard carbon offsetting projects, we can all help bring positive change around the globe with sustainable, economic, social and health benefits to different communities.“ Carbon offsetting is recognised worldwide as a way of managing carbon emissions. For a minimal fee, Flogas will purchase carbon credits on behalf of participating commercial customers, investing in sustainable global projects that either reduce or capture an equivalent amount of carbon emissions.

Examples of such projects include forest protection, providing access to clean and efficient LPG cookstoves, supporting renewable energy projects and wastewater treatment and biogas utilisation projects. Carbon emission reductions are certified through globally recognised standards and audited by independent third parties.

For more info, see www.flogas.ie/carbon or www.flogasni.com/carbon

ESSBOX

Just load the ESSBOX with what you need for the day, get the job done and reload for tomorrow.

Simple, smart and efficient.

L to R, John Rooney, managing director, Flogas Ireland with brand ambassador Neven Maguire at the launch of the company’s carbon offsetting solution for its business customers.

January/February 2020

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Store Profile

Telfords has the winning formula Telfords Portlaoise has scooped the coveted Octabuild National Builders Merchants of the Year for 2019. Managing Director Liam McEvoy tells HAI how teamwork and customer focus gets results.

Coming first is a habit for Telfords Portlaoise, Octabuild 2019 Builders Merchant of the Year. Not only did Telfords top the National Excellence Awards; this is their fourth win since the award’s 1986 launch, (three for Portlaoise and one for Mountrath).

Judges were impressed by the premises, commercial savvy and professionalism, commending the systems, service, promotions and community involvement.

The panel also cited Telfords’ openness to change, and the market-leading employee share scheme and health and safety standards.

For 2019, Octabuild set the bar even higher, championing excellence in management, service, sales, marketing, innovation, leadership, diversity, partnership and communications. In Telfords, these factors combine to create a store that’s the best in the business.

Excellence since 1885 Telfords Mountrath began as a general merchant, explains Managing Director Liam McEvoy, but from 1970 specialised in hardware and building materials.

After refurbishment in 1986, the Mountrath store won Octabuild ‘89. Further National trophies followed in 2001 and 2007 for the Portlaoise Store.

In 1990, Telfords opened a new store in Portlaoise. The present seven-acre site, on the towns outskirts, was acquired

20

in 1993 when lending rates were in double digits and rising.

But foresight paid off. The location offers ample free parking, M7 access, easy commuting from Dublin and growing space.

Telfords Portlaoise completed a major extension in 2006. 2007 brought a new standalone electrical store and Trade separated from DIY. Today Telfords consists of Electrical 12,600 sq. ft., DIY 19,200 sq. ft., and Trade Centre 4,800 sq. ft.: offering Household, Workwear, Power Tools, Garden, Paint, Fuel, Seasonal, Floors, Doors, Bathrooms, Stanley Centre, White & Brown Goods, Appliances and a Kitchen Design Centre.

Layout is designed for easy shopping, access and deliveries.

“The one-way system in our trade yard accommodates large trucks and a designated bay handles all outgoing deliveries, which is very important for Health & Safety in our organisation” says Liam.

Going the extra mile Customers drive constant improvement. Liam explains,“We keep a close eye on our customer base, which covers the general public, trade and DIY, and evolve to meet their needs.

We restock daily and are always on the lookout for new, innovative products. Branded products are crucially important; coming with a guarantee and customer recognition. We’re also proud to support many Irish and local manufacturers.

January/February 2020

Store Profile

Customers are an excellent source of market intelligence and feedback on ways Telfords can do even better. Buyers now receive invoices electronically before they leave the store, and we’re introducing a paperless e-invoicing portal this February. We have extended our opening hours in Portlaoise, and are open from 8.00am to 6.00pm weekdays, 9am to 6pm Saturdays and lunch time opening.

We expanded our paint range, are bringing more sustainable products onstream, and now design and sell kitchens.

Customers value our competitive prices and the expertise and flexi-finance offered by our kitchen design centre.

Customers also appreciate extra services, like Next Day Delivery, and, for heavier or awkward items, the convenient carry out service at the DIY Store”.

“The complimentary Tea/Coffee Station in our Builders Centre is very popular,” adds Liam.

The power of people Liam credits Telfords’ 70 employees for this level of service and for the Octabuild win.

“By empowering people to take responsibility, we bring out their best. We develop managerial capacities by involving staff in the day-to-day planning and running of our business.”

Each Department Manager looks after their own team, merchandising, stocks, service and purchasing. This encourages them to be aware of customer demands and trends, buy smart, choose quality at competitive prices and grow sales.

Liam’s role is to support his managers. “I communicate with them daily, providing encouragement and motivation. I help them secure better prices to retain customers and attract new business.”

Telfords’ team is further motivated through personal development reviews, share options and social events.

Employees have a stake in success and feel valued. “We believe in an open-door policy, communication and cooperation.”

Continuous training, in-house and outside with suppliers, is vital, “developing the specialist knowledge within our team, many of whom have been with us over 20 years. We also organise training to keep Trade Customers updated, by having breakfast mornings and open days.”

January/February 2020

Getting the word out Sales and marketing activities mix traditional and new platforms.

Local papers, radio, parish newsletters and signage instore and locally highlight new products, discounts and events.

“For major sales, we distribute 60,000 flyers. We also maintain an active e-commerce electrical store and Facebook page, updated daily with news and information, offers, seasonal products and competitions to develop a strong relationship with customers.”

Instore events include trade breakfast mornings and customer training with suppliers. Dulux Paint Hero, Holly Bryan, visits monthly to provide hints and tips.

In 2003, The Grafton/Chadwicks Group acquired Telfords. Liam credits CEO of the Chadwicks Group, Patrick Atkinson, for his continuous support given over the last number of years.

Membership of Euronics also boosts profile. Telfords benefits from more competitive pricing and Euronics marketing for the electrical store.

Survival and success Despite unpredictable times and a competitive sector, then and now, Telfords thrives. Looking after staff and customers is the key, reaping increased sales, bigger margins and some years, double-digit growth.

This strong performance defies current challenges: including suppliers selling directly to end users, online trading and access to banking finance.

21

Store Profile

Telfords creates opportunities by playing to its strengths: extended range, quality brands, competitive pricing, exceptional service and ensuring the goods customers want are available now. Their USP: a one stop shop staffed by skilled people.

Being agile also helps Telfords stay relevant. Liam notes, “We’re constantly on the lookout for new markets and opportunities.

Research is important to stay ahead, so we depend on the likes of Hardware Association Ireland.”

“Having a strong, knowledgeable staff is an important asset that will set us apart and keep us current with the demands of an evolving marketplace and empowered customer.”

Technology plays a major role in driving Telfords forward and boosting efficiency. Sales reps use tablets to take orders onsite and expedite collection and delivery. The `My Hub` portal streamlines HR administration.

Evergreen “Sustainability matters,” states Liam. “We’re doing a lot to make Telford`s clean, green and efficient, and helping customers with products and services that minimise environmental impact.”

“As WEEE Ireland and Repak members, we’re totally compliant with waste management legislation. We’re educating and enabling staff and customers to achieve best practice too.”

Telfords’ sole electricity provider Energia is powered by 100% renewable energy. All lighting is being replaced with LED. Light detectors and cold hand dryers have been fitted. New forklifts reduce carbon emissions. Telfords is also cutting paper use.

Eco product lines now include: ground/air source heat pumps, solar thermal and PV, energy-saving lighting, solar lights, household waste composters.

22

Giving back Telfords has deep roots in Portlaoise. Most staff are local, the business uses local tradespeople and buys local as much as possible.

The store supports dozens of community activities for all ages at local and county level: sports, civic events, services for the homeless, disabled and elderly. Charitable giving, is supported by the staff tuck shop (a voluntary project set up by the Telfords staff), and is making a real difference.

Positive prospects Rapid population growth and plans for a major inland port/ distribution centre at Togher on the M7 motorway nearby, offer real potential. So Telfords’ development never stops. 2019 saw the launch of a new Stanley showroom, electrical store updates, Sony wall and yard improvements.

Liam is confident about 2020 and beyond. “We have a fantastic skilled staff and a solid brand, trusted for quality, range and service. Our one stop shop format and extended hours should drive increased sales for customers seeking convenience and service.”

“With our National Octabuild Award, our profile is boosted even further. It’s a great motivator and source of pride for our team.”

So what’s the secret to being Ireland’s best Builders Merchant? Liam’s top tips: “Treat staff with respect. Treat customers with care. Provide a great shopping experience and operate in a safe environment.”

January/February 2020

Supplier Profile

Confident new boss for Ballina landmark HAI meets the visionary new leader of Joseph Murphy Ballina Ltd, (JMBL) Lorraine Burnell, to discuss Open Door Days, opportunities and setting a course for the next century of progress.

Valentine’s Day marks a special Open Day at Joseph Murphy Ballina, an opportunity for customers to view the extensive hardware range, discover the latest DIY trends from the experts, and meet the staff led by new Managing Director, Lorraine Burnell.

Lorraine took the helm of the 100-year-old Ballina family business in August, moving back home to Mayo from the UK where she was Managing Director of a marketing firm. “I led a very successful team, growing the company substantially in hard times. I have always enjoyed dealing with people, perhaps more than numbers”, so JMBL is an exciting next step, explains Lorraine.

Lorraine wanted to understand every aspect of daily operations, so she has worked in every department. Not just learning the ropes, but finding ways to use her skillset to enhance processes and procedures.

She is an accountant by profession and has vast experience in management and quality systems, having gained accreditation in BSI 9001, 14001 and 27001, and in Lean Six Sigma.

As 2020 gets underway, she has ambitious, forward-looking plans, to ensure many more years of success for this Ballina institution.

Starting with Open Door Day at their premises in Ballina. “We have invited key suppliers to showcase new products and expert speakers to inform our clients on market trends and trade-specific intelligence updates.”

This is the first of several Open Demo events throughout 2020. “We’re planning to bring demo days on the road in our customers stores including, a `Ladies Day` with training on

24

all those tools that are so important in DIY, and a Family Day; teaching our next generation to become great DIYers!”

A family enterprise The company has come a long way since Joseph Murphy Wholesale was founded in 1916 by Joe Murphy. From a small premises in Lord Edward Street, the business served North and West Connacht with Domestic Hardware, Ironmongery and Groceries.

Even back then, the ethos was to supply quality products at competitive prices. That has not changed. In the 1950s the thriving business opened a Hardware Wholesale division.

Further growth in the 1970s brought expanded territory and product lines.

Today Joseph Murphy Ballina Ltd (JMBL) is proud to remain a family firm with the next generation already involved and adding value.

JMBL now supply a vast range of Agricultural, Gardening, Household, Electrical, DIY, Paints and Building Products throughout Ireland. At all times JMBL hold stock levels exceeding 6,500 products in their 40,000 sq. ft. warehouse.

The company offers a prompt, efficient delivery service via their own trucks and couriers to 600+ customers.

“Our location is a real asset, near motorways and very close to all service providers including courier companies and the train,” says Lorraine.

January/February 2020

Supplier Profile

make responsible decisions and lifestyle changes. Obtaining sustainability accreditation BSI 14001 and BSI 9001 will ensure we’re leaders within the hardware industry and that we operate effectively.”

JMBL also will be stocking organic ranges and assessing transport costs and efficiency, especially regarding delivery routes.

Beating heart of the business

Lorraine Burnell, Managing Director, Joseph Murphy Ballina Ltd.

Quality and choice “We are completely focused on offering quality products. We want to supply good quality products for the best price, buying in bulk and working closely with big brands to get great deals and pass on the savings. We are proud to work with Irish manufacturers and to deliver a guarantee of excellence.”

The company`s own very successful Moy Tools Brand features over 50 unique products including: hand tools, ironmongery and gate hardware, fencing products, green PVC and galvanised weld mesh, fixings and nails, ladders and access, fireside and a complete garden range. With its reputation for excellence and value, the Moy brand is a solid favourite.

They have excellent industry relationships, including working together in partnership with the locally based Homeland network of branches. They supply all the 34 Homeland stores with their Moy ladders and a range of other products from their Moy range.

JMBL is also known for exceptional service, explains Lorraine “If a customer needs a unique product, we source it. If they need delivery next day, we go out of our way to get it to them. We work in partnership with customers; the more they grow, we grow too. We always go above and beyond.”

“We listen and share all customer feedback with the team and have KPIs in all departments to ensure standards stay high.”

Looking ahead With such strong foundations, Lorraine Burnell aspires to develop JMBL. “We have created a robust business plan for the next five years. Starting with our priority focus; to review IT software across the board, from HR to order taking, and invest in new technology and other areas as needed.”

“I will be on the road with our sales reps listening to customer feedback so that we can improve every day.

Challenges currently affecting the customer base include beef price issues and Brexit. “Everyone’s business has been affected and we want to support our customers with outstanding value and service.”

Channelling her marketing experience, Lorraine is seeking more customer engagement. Her 2020 plan includes redesigned advertising flyers and a new website.

JMBL also intends to grow into different sectors and introduce improved category management systems. Because continuity of supply will be paramount, buying smarter and in quantity is critical.

Being green is another key emphasis for Lorraine “This year we’re conducting a customer survey to learn how we can be doing more, because we and our customers want to January/February 2020

As Lorraine sums up, “We’ll reach our goals if we: listen to customer needs, ensure where possible that we’re first to the market with a product, have a strong business plan that we all own, and, have an astounding team that go the extra mile.”

This last must-have is already sorted, thanks to employees who make the drive for excellence possible. “Our people bring abundant know-how and commitment at all levels. We have five sales reps covering the country and 30 staff in-house.”

“We’re also lucky to have a very experienced board who’ve been key to JMBL evolving. They offer a wealth of expertise, supporting our team to run the business”.

Family shareholders contribute knowledge from their previous building industry roles such as sales, marketing and project management to keep JMBL at the forefront.

80% of staff have 20-40 years’ service and exemplary product knowledge, while new starts offer fresh insights. “It’s a very positive mix.”

Altogether, a supportive, loyal, customer-centred staff reflecting Murphy’s five simple rules for The Perfect Team: “Be Respectful. Be Supporting. Be Understanding. Be Trustworthy.

Be Helpful.”

Lorraine’s father has been a guiding influence. ‘He always told me a great leader has humility, humanity, and humour. Principles I follow every day. I always ensure that I understand and respect how my team feel because I’m only as good as my team. I also make sure we celebrate every win, that we say Thank You, and most of all, I never forget where I’ve come from.”

This year the entire office support team are getting ECDL training. And a new social committee is planning team building events, leading to company personal achievement awards in December 2020.

Giving back Not only is JMBL a local employer active in the North Mayo community; the company’s mission to ‘give back’ extends nationwide.

Explains Lorraine, “We’re changing the way we give our customers Christmas gifts. Instead, we are donating money to local charities in their counties that don’t receive government support. Hopefully our modest contribution will make a massive impact.”

When asked about her company USP, Lorraine said, “JMBL are client-focused, work in partnership with our customers, are not afraid of change, and, are planning for the future. We have been supplying our customers for the last 100 years, we look forward to the next 100.”

25

Future Proof Categories

the future-proof home improvement Categories Steve Collinge from the Insight Retail Group looks at how Home Improvement stores have remained virtually unchanged despite dramatic advances in technology In the last 40 years, despite dramatic advances in technology and with product, service and point of sale innovation, the layout, look and feel of the ‘Big-Box’ home improvement stores have remained virtually unchanged. Yes, more space has been allocated to growing categories, new product sectors have emerged and brands have come and gone. The retailer service propositions have also improved and adapted, however the fundamental way in which consumers shop and purchase DIY and garden products from a big shed is virtually identical.

But why do we need to change? The leading DIY specialists Woodies, B&Q and Homebase may have posted mixed results in 2019, but surely that’s just the peaks and troughs related to the general property market and the number of housing transactions? If that were the case, I would probably be focusing my time and effort on other subjects, such as predicting where Screwfix and Toolstation may be ten years from now or how far discounters like The Range will be able to penetrate the Home Improvement and Gardening categories.

We have two fundamental challenges facing our industry, firstly the rapid growth of online sales in the majority of our categories and secondly the need to appeal to and attract younger generations, specifically the Millennials, into our stores.

So, can this relentless growth in online purchasing behaviour be changed, do we actually want it to change? Can we find ways to persuade all generations that visiting a retail store is still a valuable part of the buying process?

In our industry, we have a large number of functional products where a shopping experience is almost irrelevant. I’m talking about the traditional and often more trade-focused categories like hardware, ironmongery, door furniture, basic security etc.

You may need some assistance with these purchases, but you don’t really need an ‘experience’ when buying these types of products.

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This is one of the fundamental reasons behind the success of Screwfix and why they have grown so rapidly and will, I am sure, continue to do so. You simply don’t need to touch and feel functional products. An image, description and a price online or in a catalogue is frankly all you need.

Screwfix and other players including Toolstation and Ironmongery Direct have successfully hoovered up the functional sales from big-box DIY retailers, some independents, as well as a number of merchants and other retailers along the way. They offer a wider range, good prices, excellent service, more chance of the products being in stock and from the tradesperson’s perspective, there’s no huge car park and the requirement to walk half a mile around a warehouse to pick up the item that’s needed.

But ask Screwfix and Toolstation to sell you coloured paint, a kitchen, live plants or anything where inspiration or an actual product experience is required and they will struggle as it`s not in their DNA. As a result, there is clearly a place for bricks and mortar Home Improvement retailers to exploit this huge profit opportunity, particularly in those categories that lend themselves to inspiration and a unique experience.

Future Proof Categories What’s beginning to emerge in recent years are the ‘future-proof’ product categories, the product areas that to date, and despite the best efforts of some leading retailers, have not responded well to being purchased online. It doesn’t mean they won’t respond in the future, but so far, online penetration has remained very low and looks likely to remain the same in the near future.

But what are these categories and why are they so critically important to the retailers who want to not just survive, but thrive in the new decade?

January/February 2020

Future Proof Categories

Kitchens Due to the complexity of the whole purchase process, the financial risk involved and because kitchens are a deeply emotional process, buying online (at this time anyway) just isn’t suitable. Consumers want and need help and support from a designer, someone who knows what they’re doing and who listens to their needs and requirements. It’s also important to highlight that consumers buying kitchens from a specific retailer also tend to purchase additional products to complete their project from a range of related categories including paint, flooring, hardware, white goods, lighting etc.

Smart Home This category has already taken off in the US and is just about to explode in the UK. Some of the largest businesses in the world, Apple, Amazon and Google are fighting to own our homes and retail will be one of the key battlegrounds. The US Home Improvement retailer’s The Home Depot, Lowes and Bed, Bath & Beyond have already recognised this and are investing heavily in category offers. This is a great way to bring new and younger consumers back into traditional retail stores as customers want to touch and feel these products. They want to see the range of options available; they need advice from knowledgeable staff and in most cases, they need an installation service.

Decorating Buying paint is and always has been one of the simplest and easiest purchases from a DIY store and from a sales, profit and footfall perspective remains critically important to retailers.

Choosing paint colours online does not translate well and often with the need to get the job done within a specific time period such as a weekend, the paint shoppers want their products early on a Saturday morning and they just want to get on with it.

Buying paint drives more visits to stores than any other product, as consumers purchase tester pots and look for ideas and help.

In Conclusion

Gardening Products including live plants and all of their supporting categories including fertilisers and chemicals continue to drive significant store footfall. It’s a bit like online shoppers buying the majority of their grocery products online, but choosing to still go instore for their fresh fruit and veg. We want to choose our own plants, we don’t want someone to choose them for us and whilst we are there, we may as well buy all the other stuff we need.

January/February 2020

By strategically focusing on the critically important futureproof categories, the Home Improvement retailers will be creating even more reasons for consumers to visit their stores. Consumers who will be spending significant amounts of money on new kitchens, on full decorating projects, on their gardens and increasingly on the rapidly expanding Smart Home Categories. Retailers who effectively combine a major in-store focus on these four key categories, combined with an effective, competitive and seamless on-line offer will have future-proofed their businesses for the next decade and beyond.

Steve Collinge is an international speaker, influencer, retail commentator and is Managing Director of Insight Retail Group Ltd and executive editor of Insight DIY. You can follow Steve on LinkedIn and on Twitter and see him in action at this year’s Hardware Conferences.

27

HAI Consumer Research Report

hAi Consumer Diy research report 2019 In October 2019 HAI tasked Core Research to engage with 1,000 consumers nationwide. We wanted to find out about Irish homeowners `plans for renovation/ redecorating in 2020 and to evaluate their DIY interests and capabilities. Here`s our first look at those results, with a comparison to 2018`s report.

2019’s research revealed that 58% of Irish adults are planning on renovation or redecorating activity in 2020, compared to the 67% declared in our research from 2018 (Fig 1).

Q. Are you planning on renovating or redecorating your home in the next 12 months? Fig 1.

Base: All respondents.

Reasons for Work Aesthetic improvements 68%, followed by saving on energy bills 19% and environmental reasons 18%, are to the fore in consumer`s motivation to improve their homes. (Fig 2).

Q. What are the reasons for doing this work to your home?

Fig 2.

Base: All respondents who plan on redecorating or renovating in the next 12 months.

48%

Hasn’t been renovated in some years

20%

Starting to look shabby

19%

Want to save money on energy bills

18%

Want a more environmentally friendly home

12%

Need work done for Christmas Can't afford to move so renovating instead

9%

Need work done for visitors coming

8%

Need extra room

8%

Came into money

6%

Other

6%

Family event (e.g. son/daughters wedding)

4%

Source: Core Research 2019 and Empathy Research 2018. Online omnibus survey.

Painting and General Repairs This report revealed that painting (69% interior and 36% exterior) and general repairs (43%) are at the top of people’s plans over the next year.

Insulation, extensions and conversions appear to be less of a priority in the short term (Fig 3).

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Q. What kind of work are you planning? Fig 3.

Base: All respondents who plan on redecorating or renovating in the next 12 months

January/February 2020

HAI Consumer Research Report

Renting and Costs are main deterrents Renting (27%) is the key deterrent against renovation activity, up from 2018’s results (22%). Urban areas are particularly affected by this trend.

Cost is another reason against renovation activity, as 23% of respondents explained they haven’t the money for work, and 17% perceive the activity to be “too expensive”. Instances of this reason has increased from the 2018 survey, which saw 12% say they hadn’t the money, and 6% say it was too expensive.

Renovation not being a necessity (24%) is currently a drawback for more modifications. This can be attributed to those who have recently moved into their home (4%) and to homes with recently completed work (18%). These figures have only nominally changed from 2018.

Q. Why are you not planning on carrying out any home renovations or redecoration in the next 12 months? Fig 4.

Base: All respondents who DO NOT plan on redecorating or renovatiing in the next 12 months

Urban v Rural Those in urban areas are hampered by rent (30%), whereas rural households cite lack of a need (28%), recent work (24%) and monetary challenges (20%) as reasons why they’re not planning renovation activity (Fig 5).

Considering the statistics from the Home Renovation Incentive Scheme, which reveals that the majority of works were conducted in Dublin and its surrounding counties, this highlights a lack of knowledge (or appropriate promotion) of the incentive in rural areas. Should the decision be made to reinstate the incentive, further promotion of the scheme to these areas will be required to ensure that the benefits are more equally spread nationwide.

In the next issue of The Hardware Journal, we will look at how capabilities of and attitudes towards DIY have changed, and how those 61% plan to complete those works.

Q. Why are you not planning on carrying out any home renovations or redecoration in the next 12 months? Fig 5.

Base: All respondents who DO NOT plan on redecorating or renovating in the next 12 months

January/February 2020

29

Golf Society

hArDWArE gOlf sOCiEty 2020 Another very successful year for the Hardware Association Ireland Golf Society in 2019. Numbers attending are still very good despite the many distractions of everyday business and life. The society are always open to welcoming new members so please make it a new year resolution to join or re-join and to play with friends and colleagues in 2020. The golf society have asked Midland

Travel to provide an overseas trip to Praia Da Rocha, in Portugal from 5th-12th May 2020 and it has already received great support. Further details are below or from david@midlandtravel.ie, Ph. 057 9326777.

Details of the outings for the year are below and the committee of the golf society wish all the members a happy and peaceful New Year.

2020 OutiNgs

Overseas trip to Praia Da rocha, Algarve, Portugal.

5th-12th May 2020 Captain Bob Boxwell`s Prize Venue:

Ashbourne Golf Club, Ashbourne, Co. Meath www.ashbournegolfclub.ie

Date:

Friday 26th June

HARDWARE ASSOCIATION IRELAND GOLF SOCIETY OVERSEAS TRIP 2020 Package includes:

Sponsor: IRISH ABRASIVES

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7 Nights 4 Star Jupiter Hotel / Da Rocha Hotel on a B&B basis from ¤609, not including flights. Both hotels are beside each other, with the Da Rocha Hotel offering larger rooms and balconies for those who want a bit more comfort

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To make flights more cost effective they will be arranged and charged for on the day of booking the trip

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3 Rounds of Golf at Morgado, Penina and Palmares are included

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Buggies Included, Golf Transfers, and Airport Transfers

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Contact David Bernie, david@midlandtravel.ie, 057 9326777.

Midland Travel Terms and conditions apply. See www.midlandtavel.ie for details.

Golf Society President Tom Glancy’s Prize Venue:

Mullingar Golf Club, Mullingar, Co Westmeath www.mullingargolfclub.ie

Date:

Friday 24th July

Sponsor: TOOLBANK IRELAND

Hardware Association Ireland President, Sean Moran`s Prize Venue:

The Heritage Golf Resort, Killenard, Co Laois. www.heritageresort.ie

Date:

Friday 28th August

Sponsor: CROWN PAINTS

Denis Burke Memorial Cup Venue:

Mount Wolseley Golf Club, Tullow, Co. Carlow. www.mountwolseley.ie/golf

Date:

Friday 25th September

Sponsor: BOSTIK 30

January/February 2020

Trade Magazine Advertising

reasons magazine advertising works At The Hardware Journal (THJ) we are often asked about the advantages of Trade Magazine Advertising and, how to get the best out of it. There are many books and articles written on this subject. Here are some of our thoughts.

You’re sitting in a reception area and spot some trade magazines on an adjoining table .Do you put down the phone, pick one up and get immediately drawn in? Of course! Even in this digital age, magazines are very much alive and kicking.

Magazine advertising offers benefits that no other media can deliver, providing an outstanding showcase for products and services. Particularly in the Building Materials, Hardware / DIY Sector, the visual can be all-important. Readers want to see the products and the results, not on a tiny smartphone screen, but in larger print format. People still love their magazines. And it’s the specialist publications that are doing the best of all.

But with more media channels vying for attention than ever before, ensuring your magazine advertising stands out, works hard for you and delivers your message clearly and compellingly, is vitally important.

Every marketing communication is your calling card and reputations are easily won and lost depending on the quality of your advertising.

So, it’s vital to choose your publication wisely (think of them as your partner in promoting your brand) and be sure your advertising is a quality production - professional, engaging and motivating.

We are also asked by our advertisers to provide a steer on best practice in trade magazine advertising. But before we even get to that point in the conversation, they want to know why this traditional medium still matters as part of the marketing mix. We will get to best practice in the next issue.

So, here are eight compelling reasons for choosing trade magazine advertising.

1. Stand-out Magazines allow brands to stand apart in an overcrowded digital market and create lasting, memorable engagement. Magazines give you the option to place your ad in an environment that entices your readers and says the right things about your company. Profile and Prestige!

2. Flexible Your printed content can still be repurposed in digital channels to reach a broader audience: on your website, as e-advertising, as pop-ups or display ads on search engine pages, or on any specialist sites your customers use, as part of your overall brand strategy.

3. Staying power Magazines are typically kept around for a long time. One single magazine left in a reception area can generate valuable repeat exposure. Particularly for specialist/trade publications, readers will January/February 2020

collect and keep a library of reference magazines, extending their shelf life. An ad placed today will reach people months from now, which can’t be said for all media channels, where the ad and the information can be fleeting.

4. Safety We’ve all become a bit wary of the internet, following advice not to click on pop up or banner advertising, unless from a trusted source, due to the proliferation of malware viruses and scams. But consumers have nothing to fear by reading your print ad.

5. Space to read Nobody likes pushy advertising messages intruding on their space and time. With print, your potential customer can choose if and when and how to read your message, and this makes them more relaxed and receptive.

Sure, many customers spend a lot of time online, but most readers only scan a website for 15-20 seconds before moving on! But there is something about settling down with a magazine, scanning through and deciding what to read and when, and in the process, seeing your ad several times before actually reading it.

6. Precision and reach Magazines allow for highly targeted advertising, so your budget is used only to reach the people who are interested in your offer.

Your own captive audience of interested potential customers. The publisher will have detailed data on customer profiles to help you choose not only the right publication, but also the right issue and even placement within the magazine.

7. Brand Recognition Advertise in a reputable, high profile national magazine, and readers instantly become familiar with your company. This recognition is reinforced when this audience meets you in person, at your place of business, or a trade show or networking event. In time brand recognition becomes brand loyalty.

8. Credibility Print magazines are highly valued and respected publications that build a sense of community among readers. Many people turn to these trusted publications as their main source of information and advice. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source. This trust, combined with innovation in design and delivery, will continue to make magazines and attractive proposition for brands well into the future.

31

The Hardware Conference

Supported by: The Hardware Conference, HAI’s networking event for the hardware industry, is coming back this year to three locations across the country.

Following the success of the 2018 Hardware Conference, which saw over 270 delegates enjoying a jam-packed day of speeches, seminars and networking opportunities in the heart of Galway City, this year we are bringing the Hardware Conference on a road trip to three locations across Ireland in our efforts to reach out to members and non-members across all regions in the country.

The theme of this year’s Conferences is “20/20 Vision for the Future of Hardware” as we invite a compelling mix of speakers and presenters to discuss key topics affecting the sector.

September 23rd Sligo Park Hotel Sligo, Co. Sligo

February 25th Citywest Hotel Saggart, Co. Dublin

April 28th Castletroy Park Hotel Castletroy, Limerick

Along with our five keynote speakers we will also have break-out sessions where delegates can seek advice on topics such as Credit Management, Merchandising, Family Succession and Employee Wellness.

Keynote Speakers: Ronan Lyons Assistant Professor of Economics, Trinity College Dublin Ronan is an Assistant Professor of Economics at Trinity College Dublin, focusing on housing markets, urban economics and economic history. He is a consultant to the IMF on residential property prices, a frequent contributor to national and international media on Irish housing and the broader economy and the author of the quarterly Daft.ie Reports on the Irish housing market.

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Tommy Smyth Director, Tom Smyth & Associates Tommy Smyth is a Director of Tom Smyth & Associates (TSA), who have assisted both Irish and international employers in Ireland in meeting their Human Resources objectives since 1991. He provides expert advice to employers regarding compliance with Employment Law and how to solve difficult HR problems in a fair and compliant manner.

January/February 2020

The Hardware Conference

Susannah Hewson Owner of CX Change

Steve Collinge Insight Retail Group As the owner of CX Change Susannah works with businesses to help improve their customer experience (CX). Depending on the individual business challenge, she offers solutions such as; customer experience, management & staff training, action planning workshops and customer experience strategy design.

As Managing Director of Insight Retail Group and Executive Editor of Insight DIY, Steve has completed 30 years in the Home Improvement industry and is today both an international speaker, thought-leader and independent commentator on the retail industry.

Greg Fry Social Media Expert Greg Fry is an International Social Media trainer and Social Business Consultant.

“I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.”

Registration Open Costs (ex VAT)

¤100 - HAI Members ¤150 - Non-Members To book your place and to find out more about all three events please visit

www.thehardwareconference.ie

Schedule (subject to change) Time

Title

Speaker

10.30am

Registration

11.00am

Conference Opening Address from HAI President

Martin Markey - HAI Chief Executive Officer and Conference MC, Sean Moran - HAI President and Group CEO, HPC Group

11.15am

Economic Outlook with a Focus on Housing

Ronan Lyons - Associate Professor of Economics, Trinity College Dublin

12.00pm

Recruitment and Retention: A Quest for Talent

Tommy Smyth - Tom Smyth & Associates, Susannah Hewson - CXChange.ie

12.45 - 2.00pm

Lunch and Networking Break

Break-out Sessions 2.00pm

Credit Management

Family Succession

2.40pm

Employee Wellness

Merchandising Techniques

3.15pm

Tea/Coffee Break

3.30pm

Five Digital Tools to help your Hardware Business Excel in 2020

Greg Fry

4.15pm

A Global Outlook on Hardware Retail

Steve Collinge, Insight DIY Retail Group

5.00pm

Conference Close Evening Networking and Refreshments January/February 2020

33

Training

spring 2020 Classroom Training Schedule All courses will take place at HAI’s offices in Blackchurch Business Park, conveniently located off Junction 5 of the Naas Road (N7) in Rathcoole, Co. Dublin.

Date

Course Title

Tutor

Course Duration

Cost (HAI Member)

Cost (Non-Member)

January 30th February 13th

Essential Selling Skills Advanced Selling Skills B2B

Frank O’Toole

2 Days

¤420

¤470

February 6th

Digital Marketing and Social Media

Greg Fry

1 Day

¤210

¤270

February 11th

Customer Experience (CX)

Susannah Hewson

1 Day

¤210

¤270

February 26th

Merchandising Techniques

Keith Harford

1 Day

¤210

¤270

March 3rd

Stock Control

Keith Harford

1 Day

¤210

¤270

March 5th

Digital Video workshop

Greg Fry

1 Day

¤210

¤270

March 10th March 24th

Leadership and Communication Skills

Noel Davidson

2 Days

¤450

¤500

March 12th

Email Marketing for the Hardware Industry

Greg Fry

1 Day

¤210

¤270

March 25th

SEO for the Hardware Industry

Greg Fry

1 Day

¤210

¤270

For more information about all our courses visit www.hardwareassociation.ie/training-and-development.

To book places or for queries about any of our upcoming training courses please contact Aoife Kinsella at aoife@hardwareassociation.ie or call 01 2980969.

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January/February 2020

Garden & Outdoor

WEllbEiNg iN thE gArDEN

Garden & Outdoor

e g a s s A me

r o t i d E e h from t

Welcome to The Hardware Journal’s Garden & Outdoor Supplement 2020. It’s packed full of creative and innovative ideas for retailers looking to expand the full potential of the garden and outdoor space of their customers. Every inspirational opportunity should be taken or borrowed from TV programmes, radio, magazines and government initiatives to encourage your customers to get out into the garden as early as possible and do a little bit each day.

For example GroMór, www.gromor.ie, is an initiative by and for retailers of garden products and growers across Ireland, in association with Bord Bia, designed to give your customers clear and useful advice on how to best grow plants, herbs, flowers, fruits and vegetables, and to highlight the health benefits of gardening and the joy to be found outdoors.

They are looking to encourage people who may have previously found gardening intimidating to get started – whether this is on their windowsill, on their balcony or in their garden. With easy to follow guides of how to plant and grow, GroMór provides a refreshing approach to introducing new people to gardening or helping existing gardeners get more out of their garden!

For those of you who like trends, we feature interesting information on emerging worldwide trends on pages 44 & 45 where the Garden Media Group research global consumer trends to see what’s happening in home garden usage and design.

Since 2001 they have referred to their trusted media sources and garden experts worldwide to discover up and coming trends in gardening, landscape design and green living.

They suggest how you should care about lawn and garden trends: U U

U

Be the first to fill emerging consumer demands.

Introduce bestselling new products, enhance customer experiences and improve services well in advance of the competition.

Attract customers who are “living the trends” by speaking their language in your marketing, advertising and public relations campaigns.

Trends drive consumers and consumers drive sales. When you’re ahead of the curve, your company becomes a trendsetter.

The Royal Horticultural Society in the UK have revealed their five gardening trend predictions for 2020, and it seems sustainability and super-sized houseplants are at the top of their list. www.rhs. org.uk/garden-inspiration/seasonal/gardening-trends-for-2020 In this issue Whiteriver Group extol the many virtues of Composite Decking on page 37 and explain why it has enjoyed

36

continued strong growth in commercial and residential sectors.

Colours from nature will always be a favourite and the Cuprinol woodcare range on page 38 is full of inspiration and little hacks on bringing a garden to life.

Ames True Temper, on page 40, brings theatre to the outdoors with several new categories and brands designed to engage your customers with eye catching displays and merchandising solutions.

On page 42 our colleagues at Ronseal are advocating for your customers to recalibrate from their long working hours and busy lives to better use their outdoor spaces to develop cosy garden snugs and family areas to improve their overall wellbeing.

DS Supplies are not hedging their bets on wall screening and artificial grass by giving you plenty of Greenfx options for your customers to reduce maintenance in their gardens without mud, mess and mowing on page 46.

Get seasonal store set-up advice from Whelehan Gardening on page 47. They encourage an early start for getting your garden customers ready for the new season ahead and will help you individually with instore merchandising.

On page 48 Sadolin advise springing into outdoor painting action with the transformational use of the colour spectrum where a comprehensive colour palette combines with outstanding protection and ease of use product.

Fleetwood Paints are proud to celebrate their 70 years in business in the Irish paint market on page 50. The now third generation of the Doyle family and a dedicated team of over 130 employees are still producing paint of superior quality using leading edge technology.

ProTool by John Stafford & Sons on page 52 are thinking Biodiversity with their range of quality garden products, where care for the environment by reduced energy consumption and products manufactured to the highest standards are all putting nature first.

Hygeia Chemicals from Galway mark their 80 years of innovation by being a leading supplier to the garden care market on page 54, with more innovation in developing non-chemical natural solutions for today’s gardener and crediting their loyal customers and dedicated work force for their own very successful family business.

Jim Copeland Editor – The Hardware Journal January/February 2020

Garden & Outdoor

Composite remains strong Since its early introduction to the Irish market over 10 years ago composite decking has enjoyed continual growth in both commercial and residential sectors. Nowadays most apartment balconies are finished with composite decking which gives the builder peace of mind that he has installed a hassle free product for their end users to enjoy for many years. The advantages of composite are also been exploited in more and more public spaces including roof top gardens, board walks, marinas and hotel terraces as architects and designers seek out softer landscaping materials.

When it comes to homeowners, the cliché of the garden being an extension of the home is underlined by ever decreasing gardens sizes in “modern” housing units. In more densely populated areas of the country some new developments have almost eliminated front gardens for the sake of parking spaces and a higher yield of units. Back gardens in these properties are snug to say the least and new homeowners are keen to capitalise on every inch to maximise usage. They want “low maintenance” outdoor living areas split into two key areas - a functional patio for entertaining closely followed by everyone’s dream of a perfect lawn. The latter is easily solved with artificial grass which once installed correctly will last a lifetime and is a great surface for the kids to play on. When it comes to the patio there are two main options - paving or decking.

Paved patios have been a staple of many Irish homes with materials ranging from porcelain to granite and designs ranging from plain flags to plain crazy! When it comes to decking, composite has become the first choice for most as a low maintenance alternative to traditional soft woods. Installers and DIY enthusiasts are becoming more adventurous by introducing various designs from simple breaker board and frame layouts to more daring curves and angles.

According to Iain Wogan, Sales Director of Whiteriver Group, sales of their composite decking remained strong for 2019 with plans to introduce new board formats this year to help maintain growth. “This year we will introduce a wider 210mm version of our aspirational Ultrashield Naturale capped decking which will bring a whole new dimension to our range as well as being an industry first in Ireland”. Iain says that the wider boards can be combined with standard widths to create bespoke bold designs.

Whiteriver will also launch a new Ultrashield Textured board in two colour ways which incorporates all the features of their capped Naturale decking at a mid-range price point which will be more attractive to the residential market.

Whiteriver offer a wide choice of composite deck board options supported by a choice of hardwood or aluminium joist systems, pedestal supports, in-store marketing solutions and over a decade of product know how.

d e c k s fo r l i v i n g

Textured 210mm

NEW EXTRA WIDE BOARDS

138mm

NEW TEXTURE DESIGN

Old Mist

Sapelle

Pebble Grey

Graphite

Wide Board 210 x 23 x 3600mm Available from March

138 x 23 x 3600mm Available from July

Cluide, Dunleer, Co. Louth. T (+353) 041 686 1000 W www.wrg.ie January/February 2020

37

Garden & Outdoor

Cuprinol - Garden Living - Colour & Protection Inspired by Nature When it comes to a garden that is as colourful as it is cared for, the Cuprinol woodcare range takes a leaf out of Mother Nature’s book with two expert formulas. Cuprinol Garden Shades protects for up to six years with ‘Nature’s Neutrals’ and ‘Nature’s Brights’: the former are inspired by the world around us - raw materials such as water and earth - and offer a soothing backdrop for bigger surfaces; while the latter take their cue from flowers to add impact to smaller details. Cuprinol`s Five Year Ducksback, their specialist fence treatment, is enriched with wax (just like its namesake, right!) to protect from the elements for up to five years - perfect for rough-sawn surfaces. Whatever project your customer is planning, they can be confident that their garden woodcare range has it covered with products rooted in nature. The Cuprinol colour guide is packed full of inspiration and little hacks on how to bring your customer`s garden to life. Along with the website there are lots of how-to videos to create these looks in your customer`s garden. So go on: encourage your customer to pick up a brush and let their imagination run wild.

Following, Cuprinol are showing customers just how easy it is to work with their woodcare range.

Sit Pretty Advise your customer to give their garden bench a dash of sundowner style with a striped ‘dusk’ effect. Paint two wooden slats at a time in the same Garden Shades colour, moving from light to dark as they work their way from the top of the bench to the bottom. Then find a south-facing spot in the garden and position their perch towards the setting sun.

Cocktail hour, anyone?

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Natures Hacks Clever and colourful, Cuprinol`s quick tricks turn everyday items into imaginative ideas that welcome nature into your customer`s garden. Fairies at the bottom of the garden do exist, don`t they? - so why not give them a fun home?

Encourage the application of a couple of coats of Garden Shades Sunny Lime and Pebble Trail to old pots; then add a layer of gravel and compost. Advocate the arrangement of pebbles, moss and fantastical figurines on top to create their fairy gardens. Kids of all ages will love tending to them.

Remind your customers that from old pots to used pallets and tree branches, the garden is full of inspiring ingredients for creative hacks. Together with tins of their leftover paint, there’s no limit on what they can create, all without costing the earth.

January/February 2020

Exteriors beautifully protected Dulux Exteriors has all you need for painting exterior wood, metal and masonry.

For more handy colour schemes, tips and inspiration, visit:

weathershield.ie

cuprinol.ie

hammerite.ie

Dulux, Weathershield, Cuprinol, Hammerite, Let’s Colour and the distinctive colour names are trade marks of the AkzoNobel group. Š AkzoNobel 2020

Garden & Outdoor

New Categories focus on theatre!

It’s been an exciting year for Ames True Temper with the hugely successful introduction of a number of new categories and brands such as Kelkay and Woodshaw, says Niall Nugent, Sales & Marketing Director. The launch of the Kelkay brand including such categories as bagged aggregates, decorative paving and water features paved the way (pun unintended) for a great season and the further strengthening of the company’s presence in the Irish market. Niall goes on to say “we work very hard to ensure we maintain the greatest market share in our core business of lawn and garden tools, by constantly rejuvenating brand aesthetics and introducing new product innovations, which has thankfully put us into a great position when it comes to new category introduction. We have built strong and trustworthy relationships with our customers so having that level of trust certainly helps”.

Ames True Temper would not only be well known for its extensive range of garden tools, but also for the way they represent the said category with eye catching displays and merchandising solutions. The very same approach applies to all their new categories with a clear focus on theatre and customer engagement. The continued expansion of the La Hacienda range of outdoor heating products and the introduction of the new Vida décor range was well received at the recent Glee show in Birmingham. Niall goes on to say, “We expected to be kept busy at Glee but nothing could have prepared us for such an amazing response”.

40

The new exciting launch of the Plant Avenue range of garden pots with the most amazing colours and finishes has proven to be very popular in both the garden centre and DIY channels alike. Water features have also been a great success this season and things don’t seem to be slowing down for Ames True Temper in 2020 with a further 30+ models introduced, accommodating all tastes and preferences.

The Woodshaw range of garden furniture and features also has some very exciting new additions to the family with products such as bird tables, log stores and wheelie bins storage units to mention but a few. The recent announcement of the acquisition of Apta Pots (Vatre Group Ltd) by Ames has added yet another new exciting feather to the ever-growing cap.

Exciting times ahead!

January/February 2020

! r e h t e g o t g n o l e b t s u j s g in h t Some

Ames True Temper Whites Cross, Cork, Rep of Ireland Tel: 00353 21 4302433 Email: sales@truetemper.ie

Garden & Outdoor

Ronseal taps into trend for relaxing garden spaces Ronseal has teamed up with leading trend forecasting agency Trend Bible to explore how ‘Recalibrate’ is one of the major trends in home design this year. As people work longer hours and lead busier lives, householders are now recalibrating how they use their properties – and particularly their outdoor spaces.

It means there’s more demand for dark spaces like cosy garden snugs that help people to recharge and regroup when they return home late from work. Ronseal has put together some handy tips for creating these stylish and relaxing spaces.

Extending the living space As outdoor lighting becomes better and more affordable, families are finding new ways of turning their gardens into an additional room. Decking, outdoor sofas and soft furnishings are all ways of taking the indoors into the outdoors. And with

products like Ronseal Decking Rescue Paint in dark tones such as Deep Blue or Charcoal and Ronseal Garden Paint in Purple Berry, householders can create beautiful outdoor spaces and protect their furniture from the elements. These garden spaces are perfect for family celebrations, socialising or just kicking back with a glass of wine after a long day.

Decorating for the dark The Recalibrate trend also favours paint shades that help people to relax late at night or early in the morning. These tones and effects, for use in both indoor and outdoor spaces, include tonal ombre effects, rich midnight blues, dark purples and dark wood trim. Products like Ronseal Diamond Hard Floor Paint in Slate or Pebblestone will cosy things up inside whilst Ronseal Fence Life Plus in Charcoal Grey can help householders to create these mood-setting shades in their gardens. And given the importance of darkness for achieving a better night’s sleep, these tones can help to improve overall wellbeing too.

Cosy constructions Going one step further, householders may also look to recalibrate their properties by erecting pergolas, verandas and canopies in their gardens. These outdoor structures are making a comeback as people seek privacy, shelter and garden spaces for socialising or spending time with the family. Products such as Ronseal Decking Rescue Paint are vital for protecting these outdoor constructions against the elements. With Ronseal Garden Paint, homeowners can also bring colour and protection to wooden chairs, plant pots and all their garden furnishings.

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January/February 2020

RECALIBRATE YOUR GARDEN USING .

RONSEAL THIS YEAR. R

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Garden & Outdoor

Garden & Wel Some selected trends from the Garden Media Group GTR Garden Trends Report 2019.

A Focus on Mother Nature - From Me to She There is a new global reality. Each passing year is the hottest on record, insects are disappearing, and we are buried in our technology.

For years it was all about “ME” - focusing on climbing the corporate ladder and putting “self-care” above all else. Now research is seeing the trend swing in another direction, towards Mother Nature.

Consumers are now looking at more environmently-friendly (and environment-protecting) purchasing options.

83% of landscape architects say the hottest trend at the moment is sustainable designs using native plants, in the effort to reduce carbon footprint.

The Future is Positive - The indoors is the new outdoors In today’s market (called the Indoor Generation) some people have become disconnected from nature over the years, and are now seeking to rebuild that connection. According to a new Indoor Generation Report 90% of people worldwide spend nearly 22 hours a day inside without enough daylight or fresh air. Children spend less that one hour outside per day, 50% less than their parents did as a child.

This has opened up an opportunity, and a need, to bring nature indoors. Increasing popularity in natural design has seen the moving of traditionally outdoor products inside, including plants, natural materials and warm lighting, adding light, life and fresh air to the indoor generation.

Mint - Top Colour and Top Herb A cool, minty colour trend is on the way. No longer considered outdated, vintage mint green is making a comeback in home décor and in the garden.

This refreshing, fresh tone of mint harmonises science and technology with plant life and nature.

44

In the garden mint can be used to refresh a garden or patio with outdoor furniture and garden accessories.

Mint-coloured flowers like hydrangeas and orchids can bring a spirit of life, renewal and energy to the garden.

The multi-purpose herb is easy to grow, requires little care, and is a great pollinator plant for bees and butterflies, but can also be used to deter biting insects. Mint has ancient healing benefits, aiding digestion, freshening breath, and improving both gut and mental health.

“Smelling strongly scented plants raises mental awareness and heart vitality”, according to Sheila Sanford, White Moth Wisdom.

House Plants Once considered old fashioned, houseplants have reached fever pitch, particularly among renters, who have now become “plant parents”, with a sense of purpose and a new connection with nature.

According to GardenResearch. com millennials have been responsible for 31% of houseplant sales in the last few years, and 30% of all US households bought at least one house plant last year.

Conscious Consumption Zero Waste and Upcycling Household waste that normally ends up in landfills, such as plastic straws, is now being upcycled or eliminated entirely.

Currently only 9% of plastics are being recycled while eight million tonnes are being

January/February 2020

Garden & Outdoor

lness Trends dumped into the ocean every year. Consumers are starting to take notice, however, as last year Google saw a 700% increase in the search term ‘Zero Waste’.

Upcycling isn’t new, but expectations are. A worldwide shift is circling in on the need for more sustainable, waste-free solutions.

UÊ

Brands are taking action

UÊ

500 million plastic straws are now being discarded daily while plastic bans are sweeping across the world, with major businesses committing to removing single-use plastics, offering plant-based packaging options, zero-emission deliveries and zero landfill commitments.

UÊ UÊ UÊ

Breed and buy plants for pollinators, not aesthetics, use beneficial pests and destroy invasives Select insect-friendly native plants and flowers to attract ladybirds, ground beetles, spiders and bees Plant more native shrubs and trees Add a pond and/or compost heap to offer additional habitats Be mindful of pesticide use

RoboGardening With the rapid decrease of insects and even faster increase in human population, gardening will rely on technology to propel more change in the years ahead.

Composting is the New Recycling Compost reduces household waste by almost 40%, also reducing the release of greenhouse gasses and other harmful effects on the environment. Compost bins or tumblers act as an easy and low-maintenance way to make compost in as little as four to six weeks.

Changing Habits to protect our ecosystem The UN warns 40% of pollinators, particularly bees and butterflies, are at risk of global extinction. “That’s dangerous because insects are the foundation of our ecosystem”, says EO Wilson, a Harvard biologist.

Experts are warning consumers to switch to less invasive and more protective gardening practices and product choices to protect the insect population:

January/February 2020

“From drones to phones, new technology is making gardening easier”, according to the Associated Press. Planning, planting, watering and even weeding can be done remotely thanks to a new phenomenon known as ‘hort-tech’. Hort-tech includes 3D modelling, GPS mapping, laser technology, drones, robotics, weather- and soil-reading devices and low-emission equipment.

RoboSmart Tech UÊ

UÊ UÊ

Robotic mowers, wireless plant sensors and sprinkler systems and other high-tech tools can free gardeners from unpleasant tasks or just make them better gardeners.

Garden designers are now using drones to get a birds’ eye view of landscapes and tree tops.

Smartphone apps like PlantsMap can be used to document, organise, map, tag and share information about different plants.

Source: Garden Media GTR Garden Trends Report 2019

45

Garden & Outdoor

greenfx growth continues DS Supplies entered the gardening sector over 10 years ago supplying artificial grass and artificial hedge screening under the Greenfx registered brand along with all the necessary accessories such cleaning products, adhesive joining tapes and fixing pegs etc. They have invested in a cutting machine, imported from the USA over three years ago to facilitate larger size cuts for landscape and gardening projects.

The Greenfx artificial grass range today has been developed and reviewed to cater for all needs, the smaller “Grab & Go� pre-cut rolls have been a huge success and perfect for small projects such as apartment balconies, holiday homes, beer gardens, home putting greens, and graves. Heights vary from 12mm to 40mm, with mixed colours of green to resemble a realistic look along with a colourfast yarn to last for years without any maintenance. No Mud, No Mess, No Mowing!

Artificial Grass & Hedging

Innovative - Lifestyle - Solutions

Make outdoor living fun greenfx.ie 01 4011 666

46

The Greenfx artificial hedge screening range is available on a roll or on expanding trellis to create a fence or simply creating privacy. Perfect for over bare looking walls, under trampolines, hiding oil tanks, it has many uses. Available in a POS pallet box highlighting all colours and both options available.

Contact Karen or Lauren for more information and or samples info@dssupplies.com or Tel: 01 4011 666.

January/February 2020

Garden & Outdoor

Garden fertilisers & chemicals The Hardware Journal asked the Whelehan Gardening team to provide a Seasonal Store Set-Up Check-List for 2020.

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Set up early! Keen gardeners will buy the products they know they will need, as soon as they see them on sale, even as early as the beginning of February; as soon as we get the first mild day of the year, they will be out in their gardens, tidying and cleaning up and getting their gardens ready for the season ahead Early, pre-season displays of moss and algae control products especially, (such as Patio Magic, MossOff, etc.), will see immediate extra sales if displays are prominent and offers are clearly displayed Identify and highlight the various categories and subcategories within the Ferts & Chems displays. Plant Feeding, Lawncare, Weed Control, Pest & Disease Control products should be merchandised by category to avoid consumer confusion Maximise use of Point-Of-Sale material to help identify the above categories Special Offer signage is essential and should be checked regularly – there is no point doing a Special Offer if the consumer does not know about it EGC64175 RoI A5 MG Evergreen Complete Ad.pdf 1 10/01/2020 10:31

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Off-shelf displays of key gardening products in high-traffic areas of your store will massively increase impulse purchases U Free standing display units of volume lines can result in 50-60% extra growth in sales and can be used to create a dedicated “Special Promotion” display area in your store U Remember that consumers are not always looking for the cheapest product; offering promotions and good value with branded products will grow turnover and drive cash margin growth U Value-Added, “Extra Free” packs, offered by suppliers of the key branded products, are a great way to encourage consumers to spend a little extra while maintaining retail margins U TV and Multi-Media advertising of the key brands will drive consumer awareness of new and existing branded products; ensure that you do not miss out on potential extra business by not having the advertised products in stock Please contact Whelehan Gardening for Planograms which can be tailored to individual space requirements 01 4688 900 or orders@tpwhelehan.ie.

G R O W S T H I C K E R , H E A LT H I E R L AW N S C

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LAWNS NEED LOVE AND Miracle-Gro® is a trademark of OMS Investments, Inc. and is used under licence from OMS Investments, Inc.

January/February 2020

47

Garden & Outdoor

spring into Colour with Sadolin Superdec® A continuing trend in woodcare has been the adventurous use of colour outdoors.

Gardens sheds are as likely to be painted in opaque colours as traditional wood tones, with planters, fencing and garden furniture also being transformed using a spectrum of colours as outdoor spaces become more personalised.

Where consumers are looking for colour with a quality, long-lasting formulation one product stands out - Sadolin SuperdecÁ.

Sadolin Superdec is available in over 300 shades and is renowned not only for its comprehensive colour palette but its outstanding protective qualities too. Being self-priming and undercoating, it reduces the need for an extra product on new wood.

It contracts and expands with the wood dependent on the weather, alleviating flaking and peeling. This flexibility enables Sadolin Superdec to offer up to 10 years’ protection against the elements – making it the ideal choice for demanding environments such as coastal areas.

Sadolin Superdec requires little preparation, and can be applied over previously decorated surfaces. Furthermore, as the product offers a solid paint-like finish, it is very forgiving, making it ideal for use on visually poorer quality timber surfaces.

Kevin Whelan, Sadolin Marketing Manager, said: “Sadolin Superdec is synonymous with colour and with the 250ml tester, consumers can get a real flavour of how the shades will look for their projects.”

48

January/February 2020

SUPERIOR WOOD PROTECTION

It’s time to get summer ready

Garden & Outdoor

Fleetwood Paints Platinum Jubilee As we enter into the first year of the new decade, Fleetwood Paints are proud to be marking a year of celebration of 70 years in business in the Irish paint market.

Where it all began 1950’s Ireland was an era of austerity and resilience with only a slight glimmer of optimism. People learned to be resourceful and inventive, allowing nothing to go to waste that could be used to preserve or create items for future use.

One such visionary who saw an opportunity for business was Andrew Doyle and his two sons Brian and Conor.

The Early Days Fleetwood Paints as we now know it, began in 1950 on Marlborough Street in Dublin’s City Centre.

Andrew Doyle and his sons Brian and Conor perfected the art of making ferrules - the metal bands that hold brush bristles in place.

The Doyle brothers bought the surplus metal cut-offs from tins of Jacobs Afternoon Tea biscuits and transformed the scrap metal into a thriving business.

A brush with success Fleetwood began to diversify. The company started to make paintbrushes by hand and when they sold well, it moved into creating artists brushes and cosmetic brushes.

By the mid 1950s, the Doyles were well positioned to open their first paintbrush factory in Cabra, Dublin 7.

R&D pioneers As Ireland entered 1960, the worldwide economic boom brought along international trade and industry to the country and so once again, the Doyles were able to expand.

The paintbrushes were sold in Ireland and abroad which then brought the business to a two-acre site in Inchicore, Dublin 8.

Domestic sales were booming at this time and exports were totalling at more than half a million brushes. Fleetwood was one of the first companies in Ireland to invest in R&D. In the mid-1960s, Fleetwood took the then unusual step of hiring a chemist to develop fillers and wallpaper pastes. (The paste that emerged would ‘stay stuck when others give up’, as the advertising slogan had it.)

Keeping the ball rolling Fleetwood welcomed the seventies in style!

Fleetwood was the largest manufacturer and supplier of DIY products in Ireland, a position it still holds to this day. The Doyle brothers were experiencing such phenomenal success within the paint industry with their hand-crafted paint brushes, that they expanded once more! Virginia, Co. Cavan rolled out the red carpet and our main factory was opened in 1972 to make rollers and assemble frames.

50

Combining brush with colour Both Brian and Conor wanted a paint that would be worthy of the high standard of brushes they were producing and so they decided to make their own.

The Doyles partnered with US paint giant Sherwin Williams in 1977. By using the combined technology of both companies, together they brought the first can of Fleetwood Paint off the production line on Friday 12th January 1979 in Virginia, Co. Cavan.

The proof is in the paint From the beginning, Brian and Conor Doyle had prided themselves on producing paint of superior quality using leading edge technology.

They loved colour and design and wanted to bring a high standard of manufacturing to the paint business in Ireland.

“As a company, we continue to invest in R&D to ensure that we are achieving the superior quality in our paints which we are known for. It is the use of only the finest raw materials and acrylic resins that gives our colours the richness and depth that makes them truly unique. We rely on our experience and expertise to develop paints that are not only rich in colour, but rich in innovation”.

The Fleetwood team The people that make up Fleetwood Paints are an integral part to our story for without the continued dedication of our 130+ team of employees we would not be here celebrating our Platinum Jubilee.

We have 3rd generation of families in the company, with Conor Doyle’s son Alex as Commercial Director of the company.

January/February 2020

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Garden & Outdoor

Think Biodiversity and put Nature first For almost 75 years John Stafford & Sons have been supplying Quality Garden Products, Hand & Power Tools, Safety, Storage and Access Solutions in the Irish Market.

Since our brand Protool was launched in the Irish market over 30 years ago it has been stocked in all major Garden, DIY & Hardware Merchant stores. For the coming Season our new Tool range contains many bright and innovative products. All products are manufactured to the highest standards, using cutting-edge Technology. The Protool brand is 100% Irish owned and local.

In addition to our already proven and trusted products, we are excited to launch the new Protool PaceVolt - Cordless Range. This new product is our “One Fits All� Battery Series which has an interchangeable battery that gives the user ultimate flexibility in use and utmost convenience.

It eliminates the hindrance and frustration of cables. An additional bonus is the compatibility of the batteries with our existing Cordless Power Tool line up.

This Season we will also introduce our Protool EcoMax Weed Burner. We believe that this new product will change the way that you are keeping your garden and patio tidy forever, eliminating the need to use potentially dangerous chemicals and weed killers.

The future is bright for Protool and we are currently focusing on ways in which we can be more environmentally friendly and stainable for our planet. Moving towards a sustainable future is a win, win for both the user and our environment with reduced energy consumption, less need for fuel use and longer lasting products. Therefore, we see

52

the future in products like our new and exciting PaceVolt and EcoMax ranges. Current thinking would suggest that every small change, that individuals make, will lead to a fair and caring Environment for us all.

With this in mind, as we approach the new Gardening Season, think Biodiversity and put Nature First.

Check out our new website www.protool.ie for further information on all our products. New 2020/2021 Tool Catalogue will be available in the coming weeks.

January/February 2020

For Garden Perfection...

The ONE FITS ALL Battery System

www.protool.ie

Garden & Outdoor

hygeia Chemicals, 80 years of innovation since 1939 Hygeia Chemicals is one of the oldest family businesses in Ireland and was founded in Galway in 1939 by Dr. Donny Coyle.

John Coyle remembers how the company was established by his father. “Just before the war, the Department of Agriculture decided that the country would have to increase cereal production and that we would have to protect the seed with seed dressing,” explains Coyle.

With all sorts of goods in short supply in wartime Ireland, his father spotted the niche to supply the agricultural industry with Irish-made chemical seed dressings. The business also produced a delousing product on contract with the British army during WWII. Hygeia thrived in the fifties and sixties and later received a further boost with Ireland’s accession to the then EEC in 1973.

Hygeia formed international alliances with European Chemical companies to purchase from, supply to and share research.

John Coyle remembers the important role the National University of Ireland Galway (NUIG) had on product development for Irish agricultural conditions working with Hygeia. “A local university working with a local company using shared resources and technology is very important in developing, innovating and trialling new products”. Graduates from NUIG benefited from placement with Hygeia and Hygeia learned from the new thinking and technology developed by the university.

The company moved from its site on Nuns Island to Oranmore in the early eighties where it established a manufacturing and warehousing facility. “The new facility manufactured a range of plant protection, veterinary sheep dip and gardencare products” recalls John. “Gardencare was a new area of investment for Hygeia and was a natural step forward to complement the range of plant protection products been manufactured for the agricultural industry. The market for gardencare was different in respect of brand awareness, pack sizes and support on use”.

By the mid-nineties, Hygeia identified an opportunity in the UK to supply seed treatment products. Agrichem (Int.) Limited was established and the business quickly became an important

John Coyle is the business owner with his son David.

54

supplier to the pea, bean and rape seed oil growers. “The knowledge built up over the years in Ireland and as seed treatments was an area we knew; Hygeia brought a lot of competencies to this area” remarks John.

Today, Hygeia has established itself as a leading supplier to Irish gardencare markets with a footprint in this area in the UK as well. In Ireland Hygeia supplies such brands as Green Force, Mosgo, Goulding, Lawn Gold and Nature Safe. “Gardencare is evolving quite quickly with changing customer demands. We are very aware of our need to innovate and to develop nonchemical, natural solutions for today’s gardener. We are proud to say that we are making strong progress in this area.” The development of Lawn Gold lawn fertilizer as an organic based product and in 2019 the launch of Nature Safe as the only 100% organic plant-based lawn feed & seed fertilizer with no animal by-products, pollinator safe, child and pet safe is testament to this investment. “Nature Safe is a milestone for our gardencare business. We have listened very carefully to our customers and the range of products in our Nature Safe brand from lawn fertilizer to liquid and granular plant feeds as well as lawn patch fix has commenced the journey in this area”.

Nature Safe has brought Hygeia into a new area and is now a key business growth driver for the future with new additions planned for 2020.

The agri-chemical plant protection business has always been important for Hygeia. The business was built on relationships with farmers and their need for commercial weed control on pasture and meadow ground. Hygeia has some of the key leading brands in this area with Mortone, Mortox and Hygrass Extra to name a few.

The further extension into veterinary and the licensed manufacture of sheep dip for the control of sheep scab and blow fly strike continued that strong relationship with the farming community. “Veterinary is a very important part of our business and an area we see future growth in with investment” says John.

The expansion into the UK continues through the gardencare business, the amenity sector and plant protection products.

“The UK is a difficult market to break and the recent uncertainty around Brexit makes it difficult to plan. We have a strong customer base and our goal is to continue to serve our customers post Brexit”.

“Our loyal customers and our dedicated employees in Ireland & the UK must be acknowledged for bringing us this far to our eightieth year. We are grateful for their continued support of our business”. For the future Hygeia is focused on innovating in all three business areas with products and solutions for its broad customer base. “Hygeia has always focused on creating and developing product ranges that are relevant for today’s customer in all its business areas. This approach has served Hygeia well and we will continue to strive to delight our customers in all our areas.” remarks John.

January/February 2020

NOW ADDED to the range

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Hardware Jobs

Careers in Hardware Since the launch of www.hardwarejobs.ie, Ireland’s first and only hardware industry-specific job board website, HAI has been highly active in promoting long-term career opportunities in the hardware industry to students, school leavers and jobseekers alike, and going by feedback from visitors at careers fairs like Ireland Skills Live and from career guidance counsellors the interest in the sector is higher than ever.

For this issue of The Hardware Journal we spoke to this year’s Octabuild Rising Star Award winner, Ross Fagan, Sales Representative at Chadwick’s Lucan branch, to discuss his experiences to date:

What were the main ‘career decision’ milestones in your life so far?

days, being able to get to college for 6pm three nights a week.

It also gives me a massive opportunity to network and create relationships with many different people within the building industry who share a common passion with myself, which I find gives me a lot of drive. Along with this I enjoy the constant development of technologies and products within the building industry, and am keen to see how the market develops within the next 10 years, especially with the new nZEB regulations.

What have been the most rewarding events in your career so far?

Winning the Octabuild Rising Star Award 2019 and being chosen as a mentor for trainee sales representatives in the Chadwicks Group.

Growing up I always had an interest in working on cars, this led me to choosing engineering as one of my subjects in secondary school. Along with this I would work with my father who is a builder during the summers when I was off school, which I thoroughly enjoyed.

While at third level studying Mechanical and Manufacturing Engineering in Dublin City University, I was working part-time in Chadwicks and began to see opportunities arising for further developing myself within the company. I am now studying a Batchelors of Business Studies degree at Technological University Dublin which is much more suited to me as I find it much easier to apply the numbers and figures and see their relevance to each aspect of the business.

Who are the people who most influenced your career direction?

Growing up working with my father in the summer I believe gave me a good work ethic. Having to run his own business dealing with the pressures of it along with working long hours I always aspired to work hard and see where it got me.

I have been very lucky in the fact that I have had two of the most understanding and helpful managers you could have within my time in Chadwicks. Both managers have helped me to progress through my career, as they do with everyone in the branch and to help me in every way to achieve my potential.

This was also aided by senior management hugely, which I am very grateful for.

Does your job allow you to have a lifestyle you are happy with?

Ross Fagan (centre) with Mark Filgate (L) Chairman of the Octabuild Board, and Patrick Atkinson (R), CEO of Chadwicks Group.

For more information about careers in hardware, or to start advertising your vacancies with Hardware Jobs visit www.hardwarejobs.ie or contact Aoife at aoife@hardwareassociation.ie.

This role allows me to have the flexibility of planning my own

56

January/February 2020

Advertise your job vacancy with Hardware Jobs Hardware Jobs (www.hardwarejobs.ie) is HAI’s hardware industry-specific job board website, which gives hardware retailers, merchants and suppliers the platform they need to reach out to ideal candidates for their roles.

Why advertise with Hardware Jobs?

No more going through generic recruitment agencies Targets those interested in entering or upskilling through the hardware industry Find candidates for highly specific job openings Weekly promotion of vacant jobs through HAI’s social media activity

Register your business for 2020 now €80 (HAI Member) €100 (Non-Member)

Unlimited job postings Dashboard access to monitor and filter applications Access to a growing pool of candidates who you can contact directly Added publicity through HAI’s social media.

To find out more and to avail of our member-exclusive offer please contact Aoife Kinsella at aoife@hardwareassociation.ie or call 01 2980969.

HAI Business Partners

CASH IN TRANSIT

IT SUPPORT AND SERVICES

RMS Group Services Dan Healy 01 6233004 dan.healy@rmsgroupservices.com www.rmsgroupservices.com

CORE Technology Stuart McDonnell 025 41400 stuart.mcdonnell@coretechnology.ie www.coretechnology.ie

CREDIT INSURANCE AND RISK ASSESSMENT Credit Risk Brokers James Riordan 01 4916007 james.riordan@creditriskbrokers.com www.creditriskbrokers.com

ECOMMERCE AND MARKETING SERVICES Monsoon Ed Wyeth 01 475 0066 ed.wyeth@monsoonconsulting.com www.monsoonconsulting.com Pointy Matt Dockrell 01 513 3323 matt@pointy.com www.pointy.com

HR SUPPORT TSA Consultants Tommy Smyth 021 4634154 tommy@tsaconsultants.ie www.tsaconsultants.ie

IN STORE MUSIC & MEDIA Almotech Media Solutions Mike Lyons 093 60872 mike.lyons@almotech.com www.almotech.com

INSURANCE Thompson Insurances Shane Hennelly 01 4817716 shane.hennelly@nti.ie www.nti.ie

Service Partner Business Partner Corporate Partner

58

Herbst Software Sean Fitzgerald 01 450 9329 sean.fitzgerald@herbst.ie www.herbstsoftware.com Intact Software Mark McArdle 042 933 1742 mark.mcardle@intactsoftware.com www.intactsoftware.com Kerridge Commercial Systems (KCS) Carla Bremner 01 5457100 carla.bremner@kerridgecs.com www.kerridgecs.ie Profile Technology Ltd Peter McCullagh 071 916 2122 PeterMcCullagh@Profteck.ie www.profteck.ie

LEGAL AND CREDIT MANAGEMENT LCMS Ltd Paddy Nolan 045 431143 sales@lcms.ie www.lcms.ie

LOGISTICS SERVICES Woodland Group Lee McMullen 01 8111500 lee.mcmullen@woodlandgroup.com www.woodlandgroup.com

PAYMENT CARD SERVICES AIB Merchant Services Jonathan Mahon 01 2182116 jonathan.mahon@aibms.com www.aibms.com

Contact us today to become a HAI Business Partner info@hardwareassociation.ie or phone 01 2980969 January/February 2020

Member Services Sub Committee

Business Index and CSO Compared Market Changes since 2015 Last year HAI decided to sense check the figures from the Business Index with those from the CSO. The sample bases are different â&#x20AC;&#x201C; as are the full definitions of what is recorded. However, in broad terms it is looking at similar markets. The results are very encouraging and underpin the veracity of the Business Index numbers. Taking 2015 as a baseline both measurements have seen the value of the market grow by 38% and 36% respectively.

If any member would be interested in contributing and receiving the detailed report please email martin@hardwareassociation.ie The Member Services Subcommittee have suggested that we publish the full Business Index Report for 2019 in the March/April edition of The Hardware Journal. Watch this space!

The nature of pooled data is that the more who participate the better and more accurate and useful the information becomes.

Market Value Business Index + CSO Compared - Market Changes since 2015 in % 150

130

138

136

122

125

110 100

134

100

100

114 104

75

50

25

Business Index CSO

0

2015

2016

2017

2018

2019 (Q3BI +YTD Aug CSO)

Source: Business Index+ CSO Figs: Base 2015=100.

January/February 2020

59

THe Hardware Show 2021

Important date for your diary Calling all HAI Supplier Members We are delighted to announce the dates for The Hardware Show 2021, which will take place at the City West Event Centre from February 21st - February 22nd 2021.

In order to accommodate all the Hardware Association Ireland members who wish to exhibit at this event, we will host a memberâ&#x20AC;&#x2122;s booking morning. This will take place on the morning of Wednesday February 12th 2020 at Citywest Hotel.

As in previous years, we anticipate the show to completely sell out once more in 2021, so why not take this early advantage of the HAI members priority booking morning and the special HAI members stand space rate.

More information on the booking morning will be communicated directly in the coming weeks and is available here www.thehardwareshow.ie 60

January/February 2020

Market Intelligence

Dwelling units approved up 32.1% in Q3 of 2019 Planning permissions were granted for 10,590 dwelling units, compared with 8,018 units for the same period in 2018, an increase of 32.1%.

The third quarter figures also show that: UÊ "vÊÌ iÊÌ Ì> Ê«iÀ ÃÃ ÃÊv ÀÊ`Üi }ÊÕ ÌÃÊ}À> Ìi`Ê ÊÌ iÊ third quarter of 2019, 4,934 were houses and 5,656 were apartments (4,879 houses and 3,139 apartments in 2018).

This shows a slight increase of 1.1% in the number of houses when compared to Q3 2018. Apartments are also up by 80% which has been the key factor in the 32.1% overall growth in dwelling units approved.

UÊ / Ì> Êy ÀÊ>Ài>Ê« > i`Ê Ê+ÎÊÓä£ ÊÜ>ÃÊÓ]Σ ]äää Ô°Ê Of this, 53% was for new dwellings, 35% for other new constructions and 11% for extensions. The total floor area planned increased by 15.4% in comparison with the third µÕ>ÀÌiÀÊ vÊÓä£nÊ­Ó]ä£ä]äää ÔÊ Ê+ÎÊÓä£n®°Ê UÊ " i vvÊ ÕÃiÃÊ>VV Õ Ìi`Êv ÀÊÎä°Ç¯Ê­£]x£{®Ê vÊ> Ê iÜÊ houses granted planning permission in this quarter, where there were 4,934 houses in total - see earlier point. This sector experienced 7% growth on the same period in 2018.

YEAR TO DATE SUMMARY (JAN – SEPT 2019) PLANNING PERMISSIONS. FIG 1.

Source: CSO

62

January/February 2020

Market Intelligence

ANALYSIS OF DWELLINGS. FIG 2.

In the first three quarters of 2019, a Ì Ì> Ê vÊÈ]Ónx]äää ÔÊ vÊ floor area planned was granted permission representing an increase of 8.1% on the same period in 2018. Both New Dwellings and Other New are up, at 7.9% and 13.5% respectively, however Extensions has decreased by 4.5%.

(Fig 1).

Source: CSO

DWELLINGS BY REGION (FLOOR AREA PLANNED `000M SQ). FIG 3.

In Q1-Q3 of 2019, the average floor area of a one-off house has slightly decreased by 2% when compared to 2018.

Multi-development houses has remained the same in average floor area, while apartments has decreased more significantly at 7%. A one-off house has an average floor >Ài>Ê vÊÓÎÎ ÔÊ> `Ê>ÊÃV i iÊ house has an average floor >Ài>Ê vÊ£Ó Ô°Ê"vÊÌ iÊÌ Ì> Êy ÀÊ area planned for new houses and apartments in January to September, one-off houses accounted for 30%, multidevelopment houses 39% and apartments 31%. The number of permissions granted on oneoff houses is up by 6% on the same period last year. (Fig 2).

Source: CSO

Floor area planned in dwellings has experienced an increase of 7.1% overall. While most regions have experienced growth, two of the large volume regions, Mid East and South West, experienced a decline. (Fig 3).

Thanks to Claire Kelly from Tegral Building Products Ltd for providing the information.

January/February 2020

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Brexit Checklist

Brexit, Business and banking The Banking Payments Federation Ireland (BPFI) has compiled the following Brexit finance checklist for SMEs outlining key advice on financial and banking preparedness ahead of the UKâ&#x20AC;&#x2122;s expected exit from the EU at the end of January.

The checklist provides information on a range of areas including custom guarantees, currency information and credit supply.

Imports/Exports - Custom Guarantees are vitally important Brexit means that the UK will become a 3rd Country for customs purposes meaning that for SMEs that are moving goods to, from or through the UK need to register with Revenue for an Economic Operators Registration and Identification (EORI) number. Revenue has excellent information available on its website and obtaining an EORI number can be done through the Revenue website using the Revenue Online Service (ROS). The recent survey from the Department of Business, Enterprise and Innovation (DBEI) shows that 49% of SMEs identify that they could be impacted by the need for customs declaration, yet only 10% have taken action on it.

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Businesses can avail of the Customs Transit Procedure, www.revenue.ie/en/customs-traders-and-agents/ transit/index.aspx, for moving goods through the UK landbridge to another EU Member State which removes the requirement to complete customs declarations and pay duties. In order to use this transit procedure, a business needs to have a Revenue authorised Comprehensive Guarantee in place, covering transit through the UK. Revenue will require a Financial Guarantee to be provided by a bank to cover actual and potential duties and taxes.

Importing goods from the UK will attract import taxes which are payable before the release of goods. From a cashflow perspective this may not be attractive to SMEs but there is the option to apply to Revenue for a deferred payment facility which many SMEs find is commercially more attractive. Again, Revenue will require a Financial Guarantee to be provided by a Bank. Arranging a Comprehensive January/February 2020

Brexit Checklist

Guarantee or a Deferred Payment facility can take a bit of time so it is important to engage early with Revenue to discuss putting these facilities in place and then with the bank to discuss the Financial Guarantee that the bank will need to provide to Revenue on behalf of the SME.

Sterling/Euro volatility - Foreign Exchange Spot/ Forward Limits The DBEI survey shows that 14% of SMEs say that hedging currency/investment issues could impact them, yet only 3% have taken action at this point. So too, for liquidity/ currency issues where 26% believe they could be impacted but only 4% have taken action.

Sterling v. Euro volatility is likely to continue to be a key feature and it is very important for SMEs to review potential foreign currency exposures and the ways in which they can reduce the impact using various hedging strategies.

Where SMEs need to put in place new or increased foreign currency facilities, they should engage with their bank who will be happy to advise them on the options available to reduce foreign currency exposures.

Cashflow/Liquidity Management Brexit may result in additional supply chain costs, thereby affecting cashflow; so it is important to review potential changes to working capital needs. It may be worth considering having a buffer in place in the short term in case of unforeseen impacts on cashflow. There is a wide range of working capital options available (e.g. overdrafts/ invoice financing) and finance providers will be happy to advise SMEs on the options available.

credit to SMEs, although demand has been modest, largely attributable to the expectation that Brexit will have serious negative impacts for the Irish economy. Increased administration for businesses dealing with the UK, including the introduction of customs duties, concerns about supply chains, and higher prices for some products are just some of the expected consequences for SMEs. While Brexit will pose challenges for many SMEs, there will be many other factors impacting on SME welfare other than Brexit including challenging conditions in the global economy, sluggish growth in the major European economies and trade tensions with China and USA, all of which need to be considered.

The Brexit impact is likely to be more critical for those SMEs where a substantial element of profits is generated from cross-channel business. Such business models will face significant challenges unless they act quickly to mitigate the potential negative impacts on profitability in a post Brexit environment. Without such mitigation, they risk becoming less attractive from a financing perspective.

Brexit will also offer opportunities to EU SMEs to grow their businesses, substituting UK imports with EU products and banks will be open to supporting such viable business propositions.

In addition, there is funding available under The Strategic Banking Corporation of Ireland Brexit Loan Scheme, www.sbci.gov.ie, to fund future working capital requirements or to fund innovation or changes to the business to mitigate the impact of Brexit. Loan amounts of between 造25,000 to 造1.5m are available for terms of one to three years, subject to eligibility criteria and normal bank credit assessment. SMEs must first complete the SBCI Eligibility Application Form to check if they are eligible to apply to the banks (AIB/BOI/Ulster) for a loan under the Scheme. If eligible, they will receive a letter of confirmation from the SBCI which they then present to the bank(s), as part of the credit application process. SMEs can apply at sbci.gov.ie/brexit-loan-scheme.

For Microenterprises employing less than 10 people and with turnover of less than 造2 million p.a., loans of up to 造25,000 are available from Microfinance Ireland.

Application is through the Local Enterprise Offices (LEO network), or directly through microfinanceireland.ie.

Will there be an impact on financing SMEs as a result of Brexit?

Brexit uncertainty has been a feature for over three years now and during this time banks have been supplying January/February 2020

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Business Support IN PARTNERSHIP WITH

Eight steps to a successful Workplace Wellness Programme

BRIAN CROOKE www.officeworkerhealth.com

Brian Crooke is a wellness advocate, speaker and trainer specialising in the development and delivery of workplace wellness programmes for Irish companies through his Office Worker Health business. He is also the founder of the Workplace Wellness Ireland community. Here in the first of two articles, Brian introduces the eight steps to a successful workplace wellness programme.

There’s a lot of interest in health promotion in the workplace in Ireland at the moment which is fantastic to see. Companies of all industries and sizes are waking up to the fact that healthy and happy staff have a positive impact on productivity, engagement, morale, and culture. Promoting the wellbeing of employees can reduce absenteeism, increase attraction and retention figures, reduce health care costs and improve camaraderie and team spirit. Why then are so many Irish businesses reluctant to start a wellness programme? For those that have started something, how come so many have been unsuccessful?

Developing and implementing a wellness programme can be straightforward if a structured process is followed. I’ve found in Ireland that wellness is not prioritised and therefore many programmes are at a disadvantage even before they have begun.

Usually a member of the HR team is tasked with organising the healthy activities in Irish companies and often this is on top of their day job. Not having enough time, if any, to dedicate to wellness and the fact they’ve received no formal training in this area are complaints I hear on a regular basis from HR professionals in Ireland.

If you are considering a wellness programme at your workplace, my first piece of advice is to formally allocate time to the person or team tasked with this activity.

Eight Steps When I’m working with clients to develop a wellness programme or to update an existing programme, I follow an eight-step process.

Rather than re-invent the wheel, my process is based on academic research and a tried and trusted formula that the Wellness Council of America (WELCOA) have developed and improved over the last 30 years. Combining these sources with my own research and experiences in the Irish marketplace I’ve structured the steps as follows: 1

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Senior Management Buy In If you don’t have senior leaders driving the idea and supporting your initiatives with their communication, participation and financial backing then it’s highly likely that your initiatives will not be successful. In an ideal world the CEO is already

a wellness advocate and needs little convincing as to the benefits of supporting employee health. In reality it’s more likely that you’ll need to research and prepare a business case to get the management team on board. Senior management leading by example in this area is crucial so do not skip this step.

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Create a Team of Wellness Champions Depending on the size of the organisation it can be extremely difficult for the wellness coordinator to do everything on their own. Establishing a network of champions spread throughout the business in different functions, floors or locations (similar to fire marshals) can support the coordinator with the preparation, promotion, communication, engagement, participation and evaluation of wellness activities and more.

Formal time should be allocated to these roles which should be voluntary and include a range of seniority levels if possible.

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Listen to the Population One of the most important steps is to listen to your employees. It stands to reason that activities you create and organise will have a greater chance of engagement and success if they are based on the wants and needs of employees. A wellness survey and small focus groups can provide the baseline from which all of your workplace wellness activities and programmes can be developed.

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Develop an Operating Plan Can you align your wellness programme with organisational objectives? Capturing the organisational objectives for wellness activities and documenting the details will serve to focus the energy and investment in your wellness programme. The wellness operating plan should reflect the values, vision and purpose of an organisation.

In the March / April issue Brian will bring you the remaining four steps including, Choose the Interventions, Strategic Communication, Cultivate a Supportive Environment and Evaluate, Celebrate and Iterate.

January/February 2020

Business Support IN PARTNERSHIP WITH

Marketing material made easy SHANE CORCORAN Tweak

Retailing is moving faster than ever, with more stock items, more campaigns and shorter timeframes for execution.

Centrally managed campaigns may be a fit for some businesses, but many businesses require a degree of freedom to create bespoke marketing collateral on a just in time basis. Of course, this sounds like a marketer’s nightmare, but it doesn’t need to be.

Many organisations are using the same approach to creation of marketing materials as they did twenty years ago. In an era of hyper-competition, it’s worth examining some of the technology being used to give brands the edge over their competitors measuring success with these key goals: 1.

2.

3.

4.

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Dramatically reduce production lead time for marketing collateral Broaden access to creation of marketing material – on a selfservice basis Empower just-in-time marketing creation by franchisees Cut marketing production costs dramatically Ensure all marketing is on-brand.

What is the problem?

When it comes to marketing in the retail hardware industry, whether it’s instore POS, adverts in the local newspapers or on social media, there are many frustrations surrounding the entire process. You have to look at it as two sides of the same coin: Head Office/Master Franchiser Key Goals Ensure that their brand is protected in every instance and never misused or mistreated – so are reluctant to release the marketing control to stores.

Store Manager/Franchisee This stakeholder has to spend a lot time going back and forth to head office trying to get updated, relevant material to promote their business, as they lack the skill and software licenses to do this themselves.

This is frustrating – a vicious circle, despite the bigger objectives of creating more sales by both parties. Regardless of whether you have an internal creative team or outsource your design/marketing work, these bottlenecks surface without fail in the form of high costs, long waits and brand failure throughout an organisation. These problems have been relevant for almost 30 years since the introduction of the Macintosh computer, where only design trained colleagues or partners can edit details on a design.

How do we solve this problem?

These problems are proving easy to solve using Tweak Brand. This is a full brand management system that allows easy editing of design files in a web browser, with no skill needed. HQ can upload their own design files (so you are not using the same templates as other competitors in your industry!) and set editing permissions to define what can be changed and what can’t. Designs can be shared to each store and now managers can easily edit a ‘Four Product Poster’ January/February 2020

or a shelf-talker in seconds, rather than hours of time wasted communicating or using poor, off brand self-made signage. The system is web browser based, so there is no need for expensive design licences or software. It’s as simple as booking a flight – select your template, make the changes and print or post online.

Retail is fast paced – can we speed up this process?

Tweak have pioneered a further step of automation to reduce errors and increase speed even more dramatically. By synchronising the pricing, descriptions and images of the products you offer, it’s a simple matter of scanning a barcode and your marketing collateral will be magically populated with this information in seconds.

Take Expert Hardware as an example. Last year they implemented Tweak’s Brand Automation feature and are saving about two hours per store per week in productivity, 5,000 hours per year that can be used elsewhere in the business. Other hardware outlets, such as Home Project Centre (HPC Group) have adapted this way of thinking, allowing their store managers to edit relevant material in an instant – but always keeping their brand number one and overall helping to bring more customers in the door, and providing their local stores with the flexibility they need to promote stock items that they need to sell and achieve the sales they need.

Value Proposition Tweak’s software-as-a service cloud-based solutions help to increase organisational efficiency by solving a major problem in business managing and sharing access to brand, marketing and digital assets across an organisation. A 2012 global survey published by IDC indicates that employees lose an average of four and a half hours hours per week searching for or recreating the files they need. This is a problem that Tweak’s solutions can resolve, making every asset findable - or editable - in seconds - with sophisticated access levels for users and digital assets, with a full security audit trail.

Tweak Retail DAM For retailers, organising and sharing brand assets can often be frustrating. With Tweak’s Digital Asset Management system (Tweak DAM), brands can now decide what assets are available to their store users - and whether they can view, download or share these assets.

It acts as a self- service platform so retailers can access assets when they need to, but HQ still have control on what is being used. Giving this controlled access at store level is proving to be not only hugely beneficial when it comes to time being saved across a retail brand, but also helping to organise brand material that will be used regularly.

Tweak Brand: tweak.wistia.com/medias/hvnptgqf80 Tweak DAM: tweak.wistia.com/medias/d171ie4n82 For a free ROI calculation of the savings that could be achieved compared with your current process contact International Sales Manager, Shane Corcoran – shane@tweak.com +353 86-172 7278 67

Business Support IN PARTNERSHIP WITH

Working from home - the pros, cons, and risks

TOM SMYTH www.tsaconsultants.ie

Tom Smyth from Tom Smyth & Associates advises readers on the key considerations they should keep in mind when offering remote working options to their employees.

The Health & Safety Authority say on their website, www.hsa.ie/eng/Topics/Hazards/Lone_Workers/, that the responsibility for the safety and health of employees who work from home covers the provision of supervision, education and training and the implementation of sufficient control measures to protect the homeworker.

Also that the employer should accept liability for accident or injury of a homeworker as for any other employee.

We ask our HR advisor and regular contributor, Tom Smyth, www.tsaconsultants.ie, to give you some points to consider.

With the economy steadily edging towards full employment and with the modern workforce dealing with the demands of living in Ireland in 2020, employers are exploring ways of retaining talent and offering attractive conditions to their team.

Whether it’s avoiding the morning and evening tailbacks or affording more quality time with family, working from home can often be beneficial to both employer and employee in terms of increased productivity and work-life balance. The concept of working from home isn’t for every company, however, and this article challenges employers to fully stress test the concept of home working before simply agreeing to it.

Key points to consider include; Health & Safety: The area you allow an employee work in from home becomes an extension of the workplace and is therefore subject to workplace controls and policies. In the litigious world we live in, the onus will always be on the employer to ensure that they protect the employee. The employer should visit the workspace being considered and assess risks such as heat, light, noise, manual handling, power, security etc.

In our experience the main areas of concern are as follows:

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Ergonomics - is the space and its design suitable for the work being carried out?

Safety – If something happens whilst working from home how will anyone know? Do you have a check in system?

Does the employee have any medical condition that would increase the danger of working from home (epilepsy, heart condition, diabetes, etc.)?

Overall, manual handling and slips, trips & falls remain the top two offenders, regardless of work location, so be mindful of this when assessing risk.

HR: Working from home is still work, so all the legalities surrounding it remain the same. An employee’s working and break times will need to be tracked. There are confidentiality and GDPR considerations for both remote access to the business IT systems and any hard copy files that are taken home. Is there adequate mobile phone and internet coverage to ensure connectivity to their team from the domestic setting? Can the employer be sure that work is not being done while pets and children are being minded or while domestic chores are being completed? A distracted employee is more likely to make mistakes or produce work of a lesser quality.

Policy: We would recommend that any employer considering allowing ‘working from home’ first prepares a clear policy around this.

This should be used as the benchmark for any agreement with an employee. By doing this, and by addressing the queries and points raised in this article, the employer avoids individual, ‘loose’ agreements which can give rise to claims of discrimination or ‘custom and practice’.

Should any HAI members have any follow up queries, we at Tom Smyth & Associates are happy to discuss these on a complimentary basis.

January/February 2020

smart spaces Rooms available for hire at HAI HQ If you need an easily-accessible meeting space on the way into or out of Dublin, HAI can offer you convenient and wellappointed rooms suitable for a range of requirements, from one-to-one to group facilities for up to 16 people.

Facilities A boardroom/ training meeting space for up to 16 people in a T-shape or in classroom style, with air-conditioning. A 62” state of the art screen is available with mini-Intel PC so you don’t have to connect a lap top. If you have a presentation or other documentation you want to place on the screen, all you need is a memory stick.

A six-person meeting space with tea/coffee/water facilities available. Ideal for a one-to-one meeting on the way into or out of Dublin. Alternatively, if you just need a pit- stop for refreshments, you are welcome to drop in as this space is available to HAI members free of charge.

¤75 morning (9am to 1pm) or afternoon (1pm to 5pm) and ¤130 full day – HAI members. ¤100 morning or afternoon and ¤175 full day – non-members.

FREE to HAI members ¤50 morning or afternoon and ¤100 full day – non-members

Wireless internet access is available in both spaces as well as plenty of sockets, natural daylight and blinds.

Lunch is available, if requested in advance (24 hours’ notice) and starts at €4 per person for sandwiches.

Support

Directions to HAI Head Office

Location

From Dublin

On the city-bound side of the N7, more commonly known as the Naas Road, less than 1km across the border from Kildare. On the site of Johnston Logistics facing onto the Naas Road.

See the map for our exact location.

Junction 5 N7

From Naas

January/February 2020

When you visit us take the opportunity to learn more about HAI. To book either of the spaces, or for further information, contact HAI at info@hardwareassociation.ie or call 01 298 0969.

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Classified Ads January/February 2020

The Official Magazine of Hardware Association Ireland

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To advertise to key decision makers in the industry, contact Jim Copeland at 01-298 0969 or email jim@hardwareassociation.ie Classified advertisements (text plus logo) can be emailed to: jim@hardwareassociation.ie and are to be prepaid, at least two weeks prior to publication.

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January/February 2020