Meet. Play. Learn
In Billund, meetings are anything but ordinary
When you choose Billund for your next meeting, conference or event, you’ll experience something different. Here, you’ll get hands-on, minds-on involvement –with new ways to collaborate and think creatively together.
It’s in our DNA A playful approach brings energy, connection and fresh thinking to your meetings. Whether it’s a short session or a full conference, we’re here to help – together with local experts from WOW PARK, LEGO House, Center for Capital of Children, and Hotel LEGOLAND® Conference.
From play to progress
There’s a reason why meetings in Billund stand out. This area is home to one of the highest concentrations of knowledge on play, learning and creativity in the world. Everything here is built around a playful approach –because that’s how people of all ages learn and grow best. That includes you and your meeting guests.
The second-largest airport Billund is centrally located, with Denmark’s secondlargest airport right on the doorstep. It’s easy to reach – whether you’re coming from Copenhagen or Cologne. With quality hotels, professional venues and trusted partners, you get everything in one place – smooth, simple and high standard.
Ready to create results, relationships and real change – in a new way? Then Billund is ready for you.
Playful Meeting. Meet. Play. Learn.
Meet. Play. Learn
Let a playful approach fuel learning and growth
We offer you Playful Meetings
A Playful Meeting is shaped by a playful approach – where you take an active role, connect with others, feel energised, explore ideas, and find meaning in every activity.
Billund is home to the Capital of Children.
Here you’ll find LEGO®, LEGOLAND®, WOW PARK, LEGO House and Center for Capital of Children – all experts in using a playful approach as a path to learning and growth.
You won’t find a stronger concentration of knowledge and experience in a playful approach anywhere else. It’s part of who we are.
That’s why our meeting culture is truly something special.
This approach helps you reach an ideal mental state – to learn, grow, create and move forward. It brings fresh energy and creative momentum to your agenda. Whether it’s a simple icebreaker, a focused two-hour session or a five-day conference, we open the door to new ways of thinking – and turn the unexpected into a real possibility.
And this isn’t just a nice idea – it’s grounded in solid research. A playful approach works. Still in doubt?
Just look at how children learn and develop through play. It’s not just fun. It’s deeply effective.
Are you in?
Then come with an open agenda – and let’s design meetings that equip you with new tools, open your eyes to fresh perspectives, and maybe even spark a whole new way of thinking about your work, your team – and your future.
Playful Meeting - Meet. Play. Learn.
Meet. Play. Learn
Center for Capital of Children
– Where Play Drives Innovation
Located in the heart of Billund, CoC Playful Minds is a unique conference venue that blends learning, creativity, and play. This space is ideal for workshops, strategy sessions, and innovation labs, and invites professionals to co-create solutions and rethink the future through playful methods and child-centered perspectives.
LEGO® SERIOUS PLAY® – Build to Think, Build to Solve
LEGO SERIOUS PLAY is a powerful facilitation method designed to enhance innovation and business performance. Through hands-on, minds-on workshops, participants use LEGO bricks to visualize challenges, align teams, and unlock creative problem-solving in a way that traditional meetings can’t match
Meet. Play. Learn
LEGOLAND® – Conferences with a Twist of Fun
Host your next conference in an iconic setting where imagination meets inspiration. LEGOLAND offers flexible meeting facilities, unique team-building activities, and after-hours access to the park – perfect for energizing business events with a playful twist.
Hotel LEGOLAND® – Stay, Meet & Play
Directly connected to LEGOLAND, this conference hotel features professional meeting facilities, themed breakout rooms, and overnight accommodation. It’s a one-stop solution for conferences, seminars, and corporate retreats with a touch of LEGO magic.
Meet. Play. Learn
WOW PARK – Nature-Based Team Experiences
For companies seeking a unique, outdoor venue, WOW PARK offers immersive nature-based settings for workshops, strategy days, and team-building. Combine fresh air, fun challenges, and forest tranquility to strengthen collaboration and creativity.
LEGO® House – The Home of the Brick
If you are a group of more than 20 guests looking for a creative and playful day at LEGO® House, you can purchase a group admission. Upon arrival, you will be welcomed by our Play Agents — true experts in LEGO play and learning. In addition to providing all the practical information about your visit, they will also share the stories behind LEGO House and help you get the most out of your ultimate LEGO experience.
Accommodation options
Hotel LEGOLAND® – Conference
Convenience with a Creative Twist
Hotel LEGOLAND is the perfect accommodation choice for conference guests seeking both comfort and convenience. Located right next to LEGOLAND and directly connected to the LEGOLAND Conference Center, the hotel offers a seamless experience with meeting facilities, dining, and themed surroundings all under one roof.
Guests can enjoy stylish rooms, attentive service, and a touch of LEGO magic — ideal for combining business with inspiration and play.
Airport Hotel Billund – Effortless Stays Close to It All
Just a few minutes’ walk from Billund Airport, Airport Hotel Billund offers modern, comfortable accommodations for conference guests who value easy access and efficiency. The hotel features bright rooms, a cozy lounge area, and a generous breakfast buffet — making it a practical and relaxing choice for travelers attending events in Billund, whether at LEGOLAND, LEGO House, or elsewhere nearby.
Hotel Refborg – Cozy Charm in the Heart of Billund
Located just a short walk from LEGO House and other key venues, Hotel Refborg offers a boutique atmosphere with modern amenities and personalized service. Ideal for smaller groups or executives seeking a relaxed yet stylish stay during conferences.
The Lodge Billund – Nordic Comfort with a Premium Feel
This newly renovated hotel blends Scandinavian design with a warm, welcoming vibe. Close to both Billund Airport and local conference venues, The Lodge is perfect for guests who appreciate quality, comfort, and a touch of elegance during their stay.
Hotel Svanen – Business Meets Style
Hotel Svanen is known for its contemporary rooms and professional facilities tailored to business travelers. With flexible meeting spaces, gourmet dining, and proximity to LEGOLAND and the airport, it’s a solid choice for both accommodation and smaller corporate events.
Suggested Daily Program with a Focus on Meetings and Conferences
08:30 – Morning Check-in & Breakfast
Welcome! Grab a coffee, a croissant, and your name tag. Light breakfast will be served while guests mingle and settle in.
09:15 – Opening Session
Welcome & Introduction
A warm introduction to the day, what to expect, and how to get the most out of your experience.
09:30 – LEGO Challenge
Learn more about you and your colleagues while you experience LEGOLAND after hours in this LEGO Challenge
10:30 – Key Note
11:30 – Break
Grab a coffee and network
12:15 – Panel Discussion
13:00 – Lunch Break
Delicious seasonal lunch served on-site. Vegan, vegetarian, and allergy-friendly options available.
14:00 – LEGO House – Playful Tour
During a Playful Tour, you’ll be guided through LEGO House and its Experience Zones, where you’ll dive into the fascinating history behind the LEGO® brick, explore the unique architecture of LEGO House, and gain a deeper understanding of the art of learning through play.
And of course, you won’t leave without having LEGO bricks in your hand__
15:30 – Coffee Break
15:45 – WOW Park
Your team will be divided into competing groups and challenged with a series of fun physical tasks and competitions.
You’ll explore the park and encounter activities such as the Forest Maze, Balance Trails, Giant Swings, Underground Caves, Reaction Games, and much more. All of it is guaranteed to spark plenty of laughter — at each other and with each other. The activities are tailored to suit everyone’s physical abilities.
17:30 – Network and bonfire
Enjoy the relaxing atmosphere of the forest, sip a drink, and feel the warmth of the campfire.
18:00 – Dinner in the Green
Savor a delicious meal surrounded by the beautiful setting of WOW Park
Kibæk