Cumbria Guide Media Pack

MEDIA PACK 2020 www.cumbriaguide.co.uk Whitehaven | Workington | Maryport Cockermouth | Keswick | Carlisle | Penrith

Welcome to our Media Pack Below gives you an inckling to what we can offer your business, whether that be Advertorial - Editorial or simply well placed and designed adverts.

We have something to cater for every business and every budget.

Have a browse and get in touch if you would like to discuss how we can help you.

THE CONTENT IT’S WHAT’S INSIDE THAT COUNTS

So why do people pick up the Cumbria Guide?

GREAT LOCAL FEATURES

WHAT’S ON GUIDE

SPOTLIGHT ON LOCAL BUSINESSES

GREAT LOCAL ATTRCTIONS

DISCOVER THE GREAT OUTDOORS

LIFESTYLE AND LIVING

FOOD & DRINK SECTION

FUN FOR ALL THE FAMILY HEALTH, WEALTH & BEAUTY AND MUCH MUCH MORE...

WANT TO KNOW WHERE TO GO, WHAT TO DO WHERE TO EAT, DRINK & SHOP? DISCOVER CUMBRIA WITH US

FOR LOCALS AND VISITORS ALIKE

T: 01946 448 001

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E: info@theguidemediagroup.com

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W: www.cumbriaguide.co.uk

“ My campaign with The Guide Magazine has been the most successful local advertising campaign I have ever ran in over 20 years of advertising!”

M ark Ridley Travis Perkins, Workington

“ One of the best forms of local advertising we have come across, I would recommend any business to give it a try.”

Mark Vollers The Lake District Coast Aquarium, Maryport

THE AREAS WHERE WE COVER

T

here’s no missing The Guide magazines, wherever you go, we are one step ahead...

...Via major high street retailers, supermarkets, gifts shops, boutiques, hotels, public houses, tourist information centres, restaurants, garages, local attractions, theatres, guesthouses, public buildings, cinemas and many, many more...

CARLISLE

We target prime positions to make sure that our free magazine reaches everyone...

Carlisle

ALLERDALE

EDEN

Maryport Cockermouth Workington Keswick

Penrith

Whitehaven

COPELAND THE CUMBRIA GUIDE Allonby • Aspatria • Bassenthwaite • Beckermet • Bigrigg • Bootle • Brampton Carlisle (City Centre) • Carlisle (Surrounding Areas) • Cleator Moor • Cockermouth Dalston • Dearham • Egremont • Eskdale • Flimby • Frizington • Gilcrux • Gosforth Great Broughton • Harrington • Holmrook • Keswick • Longtown • Maryport Moor Row • Penrith • Portinscale • Rowrah • Seascale • Seaton • Silloth • St Bees Threlkeld • Thursby • Wasdale • Whinlatter • Whitehaven • Wigton • Workington Post Code areas covered. CA 1-28 ex. 9, 16 &17

T: 01946 448 001

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E: info@theguidemediagroup.com

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W: www.cumbriaguide.co.uk

THE SPACE ADVERTISING SPACE, SIZE & RATES PRICE PER ISSUE

Double Page Spread

Without Bleed: 210mm H x 330mm W With Bleed: 216mm H x 336mm W

£1050.00

Full Page Advertisement Without bleed: 210mm height x 165mm width With bleed: 216mm height x 171 width

£650.00 £750.00 Inside Front / Back

Half Page

Half Page

(Horizontal)

(Vertical)

90mm height x 138mm width

185mm height x 67mm width

£395.00

£395.00

Quarter Page (Vertical) 90mm height x 67mm width

Quarter Page (Horizontal) 45mm height x 138mm width

£295.00

£295.00

Eighth Page (Horizontal) 45mm height x 67mm width

Banner (Horizontal) 20mm height x 138mm width

£150.00

£150.00

Sixteenth Page 45mm height x 33mm width

Classified (18th)

£105.00

£60.00

33mm height x 33mm width

Three editions or more less 10%

THE READERSHIP OUR LOYAL CUMBRIAN FANBASE

52,000 Estimated readership

T

he Cumbria Guide are proud to have one of the largest audiences in Cumbria.

With over 3,000 pick up points throughout Cumbria it means that, no matter where you go, we are there waiting for you.

With over 90,000 magazines picked up every year it makes advertising, marketing and communicating your message in The Cumbria Guide an absolute must.

We have positioned ourselves in a rather unique market in that we have a passionate and loyal army of readers and The Cumbria Guide is also an essential tool for any visitors passing through our lovely part of the world.

Our content defines our readership and it is so focussed that The Cumbria Guide is read by people of all ages and tastes. Hitting an A-B demographic and reaching out to all of Cumbria.

Being a bi-monthly magazine ensures that our advertisers enjoy a long lead time compared to traditional media.

We don’t believe in tying customers up with long contracts, we want people to have the flexibility to choose a time and to target a specific area to ensure maximum impact.

“ Absolutely brilliant, brought people to my shop from out of the area�

T anya Textures, Keswick

DIGITAL PACKAGES MAKING US WORK FOR YOU

“Great support for local businesses. cracking upbeat mag.”

- Sean Reay, The Harbour Master “A fabulous group where members from inside and outside of cumbria can appreciate the landscape, culture and available events.”

- Declan Hewitt

15

Have your say & Take Control!

With bespoke tailor-made featured articles, you can convey, control and express the exact message you want to get across.

Your business is unique, you make it what it is and trying to cut across the noise online can be quite tricky.

With experts on hand to guide you through the process and work hand in hand with you, together we can engage, express and communicate exactly what you need to convey at any given time.

Not only will you work closely with our editorial team, we will also ensure that one of our professional photographers will be on hand to capture the images that reflect your business to a tea.

Also to ensure maximum exposure your Featured bespoke article will be made available on our website for our readers to engage with, we will also ensure that our 16,000+ Social Media followers will also be given the opportunity to engage and share your story.... and your success.

If you would like to discuss further how we can help you and your business, then it would be a pleasure to catch up with you in person and help you get started.

Option 1 • •

Dedicated Page on website (Category of Choice) Unlimited text - images updated throughout the year

£155.50 pa Option 2 • • •

Dedicated Page on website (Category of Choice) Unlimited text - images 6 x Social Media Posts / Offers shared every month (2 Facebook / 2 Twitter / 2 Instagram)

£545.00 pa Option 3 • • •

Dedicated Page on website (Category of Choice) Unlimited text - images 12 x Social Media Posts / Offers shared every month (4 Facebook / 4 Twitter / 4 Instagram)

£875.00 pa All prices subject to vat and £50 set up and page layout charges, includes updates

“Love working with these guys. Couldn’t be more supportive of local independent businesses! Spot on service. Highly recommend.”

- Rachael Rheinbach, Enviro-Rheino

“The guys at Cumbria Guide really couldn’t be any better to work with. Very supportive of local businesses and always friendly and helpful. Couldn’t recommend more highly :)” - Vicky Brown, Hobans 1923

SOCIAL MEDIA ENGAGE - EXPRESS - EXCEED

G

etting your message across to a relevant audience can be tricky, however, when teaming up with us here at Cumbria Guide that process is a walk in the park.

With a Digital reach averaging 70,000 per week, over 19,600 + local Cumbrian followers across our Social Media platforms and great local traffic and engagement to our website, life is easy and simple.

Our social media content is 100% Cumbrian and 100% Positive Our website is as clean as a whistle and easy to navigate with no pop-ups, no subscription links, and no annoying videos.

Click on a featured article and guess what happens?

Yes, it takes you to that article quicker than you can say Cumbria is Great :-) We know, revolutionary eh!

So if you are wanting to team up with us and let us help you reach your potential and introduce your business to lots and lots of lovely Cumbrian Folk then get in touch today.

We have a variety of options available to choose from, or if you want to discuss how we can help you design a bespoke digital tailor-made campaign for your business then we would really love to hear from you.

Digital reach averaging 70,000 per week. Over 19,600 + local Cumbrian followers.

MAKE AN IMPRESSION

A

s a positive online platform, the Cumbria Guide web and socialmedia outlets mirror what we do in print. Our Cumbria Guide web visitors are following features, articles and other positive content created in-house.

Square Banner 260 x 260

Our visitors are interested parties who engage and want to discover where to go, where to eat, where to shop and simply enjoy the Best that Cumbria has to offer.

If you would like to engage with local visitors who are interested in your business and what you can offer, then work with us and we will deliver your content to an audience that is local, receptive and interested.

Our Advertisers in print and online Advertisers/ Partners are carefully selected local Cumbrian Independent business.

Landscape Banner 728 x 90

Please see below our price index for Cumbria Guide Digital Marketing.

15’000 impressions/views 25’000 impressions/views 35’000 impressions/views 55’000 impressions/views

£50 £100 £150 £200

85’000 impressions/views 115’000 impressions/views 275’000 impressions/views 550’000 impressions/views

£350 £450 £750 £1000

THE ADVERTS MAKING YOUR BUSINESS SHOUT!

H

ere at the Cumbria Guide we want your business to get the most out of advertising with us. Whether you have a call to action or an offer you are wishing to promote or simply just reminding people that you are open. We are here to tailor an advertisement package that works for you.

What YOU Want...

Work alongside our designers to create a stunning advert that’s right for you Where YOU Want...

Our distribution ensures that your message is deliverd into the hands that matter.

When YOU Want...

You choose when You need to advertise your business. “ Go for it, it reaches loads of people, defiantly recommend, the customers service is brilliant, the feedback has been great.”

V anessa Jane Photography Cleator Moor

THE COMPANY WHO WE ARE. WHAT WE DO Managing Director Stephen Murphy

T: 01946 448 001 stephen@theguidemediagroup.com

Office Admin Manager Steffany Clarke T: 01946 448 001 steffany@theguidemediagroup.com

Creative Director Mike Proud T: 01946 448 001 mike@theguidemediagroup.com

Feature Writer Craig Wishart T: 01946 448 001 craig@theguidemediagroup.com

Advertising/Distribution Paul Seath T: 01900 354 005 paul@theguidemediagroup.com

E

stablished in 2007 The Guide Media Group was established with the first issue of the Whitehaven Guide being launched.

Covering everything from local features, local businesses, local events & attractions and offering the local business community cost effective advertising.

The success of the free magazine and the response was so great that soon afterwards the Workington, Cockermouth & Maryport Guide and the Keswick Guide were launched, followed by the launch of The Carlisle Guide in 2011.

In 2016 the West Cumbrian titles were merged into the West Cumbria Guide, giving our readers and our advertisers more coverage and content than ever before.

Overnight The West Cumbria Guide became the largest reach publication in the region.

Our team is small, effective and dedicated, creating everything in-house including features, articles and graphics which ensures that our customers have a point of contact to work alongside from the outset.

We believe our winning formula involves keeping the cost of our advertising as competitive as possible to enable local businesses to prosper.

Consistently carrying exciting, up to date content and useful information for all readers and ensuring our titles are free to pick up which guarantees a massive, consistent reach.

So why choose to work with us? As a local family owned, independent Cumbrian media company, we guarantee that you and your business come first and foremost, exploit decades of expertise and ensure that your business has the engagement you need to grow.

Due to Covid-19 we decided to bring The West and Carlisle Guide magazines together thus creating The Cumbria Guide Magazine.

This move ensures we are better placed to serve our customers by placing your business in more hands across the county.

Also this merge will encourage our readers to explore and engage with even more Cumbrian Business at this crucial time.

Advertising your business in The Cumbria Guide will put your business in the hands of our readers across West Cumbria - Carlisle Penrith and Keswick.

Congratulations on making it this far. If you have. Well done!

And should you wish to take us up on an advert, quote MEDIAPACK2020 and we’ll double up your first advert.*

T: 01946 448 001

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E: info@theguidemediagroup.com

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*Offer valid until September 30th 2020

W: www.cumbriaguide.co.uk

Here at The Cumbria Guide we don’t just create amazing magazines, we also offer a lot more...

If you have something in mind that you would like designed then The Cumbria Guide is more than happy to help.

From brochures to festival guides, music programmes to bus billboards The Cumbria Guide has it covered...

Phoenix Enterprise Centre, Jacktrees Road, Cleator Moor CA25 5BD

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t: 01946 448 001 e: info@theguidemediagroup.com www. cumbriaguide.co.uk

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