The Grower 2018 media planner

MEDIA PLANNER

2018

national reach

INTEGRATED MEDIA SOLUTIONS CONNECTING BUYERS AND SELLERS IN THE CANADIAN PRODUCE INDUSTRY

@growernews

thegrowernews

www.thegrower.org

WELCOME TO THE GROWER

BUSINESS NEWS FOR CANADIAN GROWERS

Almost 12,000 readers consider The Grower as Canada’s premier horticultural publication.

Why? Because they know we are out STANDING in farmers’ fields.

We’re in orchards and packing sheds when all hands are on deck to ensure the safest produce. We’re in the field when the dust is flying during potato harvest. We’re in the vineyard on a hot day to see how a new harvester is advancing grape quality. And we’re in provincial and national meetings where policy is debated.

That’s why our readers trust us.

For news. For advice. We’re timely through various channels: Twitter, Facebook, Instagram, Fresh News from The Grower weekly e-newsletter and our monthly print publication, The Grower.

Our dedicated team has years of agricultural publishing experience. Let us know how we can make you smile and help ‘grow’ your business today.

FAST FACTS Published – First of every month Frequency – 12 times per year Distribution – National English Circulation – 12,000 Readership – 35,000+ Editorial profile – Commercial growers of fruits and vegetables Publisher – Ontario Fruit and Vegetable Growers’ Association Website – www.thegrower.org E-newsletter – Fresh News from The Grower Rates effective November 1, 2017

to October 31, 2018

2

WELCOME TO THE GROWER

CROSS PLATFORM INTEGRATION from print to digital to inserts PRINT printed 1st of every month, 12x per year MAY 2017

CELEBRATING 138 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION

SOIL FERTILITY

Dig deeper for fertilizer prescriptions by plot APRIL 2017

THEGROWER.ORG

CELEBRATING 138 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION

TRUMP TIMES

THEGROWER.ORG

Taking stock of the Canadian-American relationship

By early May, all the inputs are in place for a new crop of asparagus. Like many perennials, asparagus needs long-term planning for soil fertility that will support high yields for a life cycle of 10 to 15 years. Access to variable rate technology to apply fertilizers is changing how growers think about their soils and managing them for more uniform yields. Mike Kungl, St. Williams, Ontario, is one such example. When he scratches down into the earth, he commonly finds earthworms: nature’s tilers. Photos by Glenn Lowson.

KAREN DAVIDSON From a geological perspective, the soils in the sandy plains of southwestern Ontario are young. Mike Kungl plans to make the most of his lucky inheritance after almost 40 years of growing asparagus near St. Williams, Ontario.

“The old-timers used to say there was a kilometer of feeder roots if you dug up an asparagus crown,” says Kungl. “Asparagus has a massive root system, when you take the feeder hairs into account.”

When planted in rows, four feet apart, asparagus roots can be found stretching across the underground aisle, tangled together. To support that web of life takes long-range planning. In the two to three years before planting asparagus plugs, Kungl soil samples more intensively than most. He takes a soil sample for every acre, and certainly for every different soil zone in the intended field.

CPMA’s New Product Showcase PG 8 Volume 67 Number 05

P.M. 40012319

$3.00 CDN

“Growers are taking soil fertility more seriously,” says Kungl. “My soil textures are variable, from sharp sand to sandy loam.”

That willingness for a fertilizer prescription by plot comes from the fact that GPS allows growers to manage fields in a more targeted way. The technology allows finetuning of nutrients by zone. Kungl says that soils tend to be acidic, so it’s best to have a neutral pH of 7.

One ton of lime per acre achieves this target. Next, potash is important for the rapid cell development that takes place in asparagus stalks. For asparagus growers, there’s only one chance to add phosphorus to make a strong root system, and that’s when planting the plugs for the bed that’s going to produce 6000 - 8000 pounds per acre for the next 10 to 15 years.

Phosphorus is a hot topic in agriculture. In general, phosphorus is available in soluble, partially stable and stable forms. Plants have access to the available soluble portion. However, this soluble portion can also be removed from the field whenever there is water

Muck Show highlights PG 10

movement due to rain or snow melting, either on the surface or through tile drainage systems. That’s why cover crops are recommended to keep soil – and water—in place.

Not to be forgotten is the touchtone of soil health: organic matter. While manure can be used, Kungl prefers mushroom compost from a Leamington plant.

His observation is that the heat-treated compost results in a weed-free and heavy metal-free amendment to the soil. This compost is applied a year or two before British Columbia’s blueberry industry is export-dependent, with 60 to 70 per cent of the crop going to the United States. That’s just one example of the highly integrated economies in planting and can also be applied again at the end of produce. Based on day-to-day relationships with American customers, Canadian growers are bullish about upcoming NAFTA talks. That’s because the record shows American businesses June harvest. need Canada’s raw and intermediate products for their processing plants. Canadians are a lot like this Jack Russell terrier, standing on guard, a fearless personality in the face of This attention to detail, well in advance of planting challenge. Photo courtesy of BC Blueberry Council. asparagus, results in more consistent yields over the life cycle of the crop. To stabilize the long-term yield balance of produce trade is in favour of the U.S. with president and CEO, Peak of the Market. “Any negative curves of 50 acres of asparagus, Kungl is always taking KAREN DAVIDSON $4.5 billion coming north and $2.5 billion going south change in NAFTA would be potentially devastating to five or six acres of the older, spent plots out of (Statistics Canada 2015). Here are a few examples that us. It would be a shame because NAFTA works so well production and planting new ones.

It’s time to put aside visceral feelings about the illustrate how integrated the economies are. for vegetables.”

Trump administration and put some stock in facts, Canada is a net importer of fresh vegetables which Co Continue Continu Contin Conti Cont Con Continued on o page p pa pag 3 where they can be found.

Tr Trad Tra Trade need to move quickly and freely across the border to If Robert Lighthizier is confirmed as the U.S. trade have value. “If the U.S. tightens up the border, we representative, it would seem that between him and Starting in British Columbia, the blueberry industry don’t want trucks sitting at the border for hours,” says U.S. commerce secretary Wilbur Ross, the U.S. is very export-oriented with 60 to 70 per cent of the McIntosh. “We’re based on just-in-time deliveries.”

Storage, containers packaging PG16 Congress will&be notified soon of intentions to fresh crop going to the U.S. “There’s been a lot of Ontario is a good example of how produce flows renegotiate NAFTA. These announcements could media about the new president but I hope it will be both ways. John Hambly, president of Gwillimdale come as soon as April. business as usual this year,” says Jason Smith, former Farms, is a muck crop grower based in Bradford. He These newly significant players are not well-known chair of the BC Blueberry Council. He explains that ships two trucks of jumbo carrots per week to Salinas, in Canada, however Lighthizier’s approach provides U.S.-based companies such as Driscoll’s and Naturipe California in the winter season and the back haul brings insight: “I try to be friendly in negotiations. I’m not the are active in sourcing B.C. berries. Working under the salad ingredients to Canada. His American buyers value theatrical type. The art of persuasion is knowing where umbrella of the U.S. Highbush Blueberry Council, the consistent quality that Gwillimdale is able to the leverage is.” growers are levied $18 per ton on all blueberries going provide to the U.S. foodservice industry.

In these early months of the Trump government, to the U.S. for marketing campaigns.

Canadian growers are bullish about the future of the On the prairies, Manitoba ships 30 per cent of its trading relationship with the United States. The fresh potato crop to the U.S. says Larry McIntosh, C on 3 Continued Co Con Cont Conti Contin Continu Continue o page p pa pag

Rising costs dominate CHC meeting PG 10 Volume 67 Number 04

P.M. 40012319

What’s ahead in apples PG 16

Focus: Irrigation and water management Section B

$3.00 CDN

INSERTS Target your prospects by commodity, geography or postal code. Cheaper than direct mail!

MOBILE OPTIMIZED WEBSITE Reach growers in their pick-up trucks where decisions are made.

WEEKLY ENEWSLETTER Open rate is double the industry standard.

Generates 11K hits on the website every month.

3

PRINT EDITORIAL CALENDAR

SEED & ROOTSTOCK

FOOD SAFETY IN

NEW

GRAPES, BERRIES

THE VALUE CHAIN

& VINEYARDS

november 2017

december 2017

january 2018

Supplies are tight for new rootstock so make sure your clients are primed to make early orders.

Promote your new disease-resistant seed varieties for the upcoming season.

Highlight your traceability expertise, packaging acumen and software solutions for tracking produce. The issue of food safety continues as one of the most important concerns for the entire value chain.

Timed for decision-making soon after fall harvest, this issue focuses on the inputs and expertise needed for quantity and quality. Crosscountry experts share their findings from the most recent growing season and how to control major pests and diseases.

ONTARIO FRUIT &

CROP PROTECTION/

WATER MANAGEMENT

VEGETABLE CONVENTION

SPRAYING/POTATOES

& IRRIGATION

february 2018

march 2018

april 2018

This must-attend event attracts more than 2,500 growers and industry personnel from across Canada. A trade show is coupled with a deep roster of local and global experts in commodityspecific seminars.

This edition has an editorial environment rich in practical spraying tips, equipment, new products and label extensions.

Remind growers about the latest technologies for managing water, recirculating water, stewarding water. Highlight the technical advancements in soil moisture monitoring in real-time.

Advertise your company’s products, services — and booth number — before this year’s Feb 21-22 event.

Potato producers along with entomology and fungicide experts share their best strategies for growing and defending this valuable crop.

4

PRINT EDITORIAL CALENDAR STORAGE, CONTAINERS

LOGISTICS & TRANSPORT

BUSINESS

& PACKAGING

TECHNOLOGY

MANAGEMENT

may 2018

june 2018

july 2018

Improve shelf life. Innovate with containers. Provide sustainable packaging. All of these inputs help growers sell their produce.

Perishable produce moves through many unforgiving environments to get to the consumer. Make sure that growers have the right tools from the field to the packing shed to the loading dock: tow motors, forklifts, temperature tracking devices.

Crop insurance, permits-to-takewater, audit preparation – these are the issues that occupy growers this month. Make your services top of mind.

STORAGE & CONTAINERS

GREENHOUSE INNOVATION

NEW EQUIPMENT &

NEW

TECHNOLOGY august 2018

september 2018

october 2018

This topic is germane going into the fall harvest with long-term needs for apple, pear and root crop storage. With so much produce coming to market, a broad range of containers is needed. Remind your customers of the products and services to enhance product quality.

As of 2016, Canada’s greenhouse industry earned a farmgate value of $1.4 billion, requiring major inputs for growing media, packaging and software solutions. Promote your specialized expertise to a dynamic sector, prior to the Canadian Greenhouse Conference on October 3-4.

As minimum wage increases pinch horticulture, now’s the time to make your pitch for labour-saving equipment and technology.

Prepare growers for next year’s planting and harvesting season.

5

BOOKING YOUR AD

ADVERTISING DEADLINES ISSUE

BOOK AD SPACE

AD COPY DUE

ISSUE

BOOK AD SPACE

AD COPY DUE

Nov 2017

Oct 15, 2017

Oct 19, 2017

May 2018

April 15, 2018

April 19, 2018

Dec 2017

Nov 14, 2017

Nov 18, 2017

June 2018

May 14, 2018

May 19, 2018

Jan 2018

Dec11, 2017

Dec 17, 2017

July 2018

June 15, 2018

June 17, 2018

Febr 2018

Jan 16, 2018

Jan 19, 2018

Aug 2018

July 15, 2018

July 19, 2018

March 2018

Feb 13, 2018

Feb 17, 2018

Sept 2018

Aug 15, 2018

Augu 18, 2018

April 2018

March 15, 2018

March 20, 2018

Oct 2018

Sept 15, 2018

Sept 19, 2018

MECHANICAL SPECS • The Grower is printed web offset • Number of columns per page: 5 • Type page: 10 1/2” x 15 1/4” • Trim page: 11 3/8” x 16” on a 32” web • Bleed available on centre spread only There may be a surcharge for any corrections.

Rates effective November 1, 2017

6

BOOKING YOUR AD

NEW ADVERTISING RATES

[ [ [

SIZE

RATE

Back Page

$3318.00

Front Page

$1012.48

Full Pg

$3118.50

Jr. Pg

(Gross, per ad)

AD SIZES

colour

UNIT

WIDTH

DEPTH

Back Page

10.32”

15”

Front Page

8.223”

2”

Full Page

10.32”

15”

$1915.76

Jr. Page

8.223”

11”

1/2 Pg

$1659.00

1/2 Page

10.32”

7.5”

1/3 Pg

$1260.00

1/3 Page

6.125”

8”

1/4 Pg

$869.40

1/4 Page

6.125”

6”

Banner

$518.00

Banner

10.32”

2”

1/8 Pg

$436.80

1/8 Page

4.028”

4”

3 Column

$330.12

3 Column

6.125”

2”

Bus. Card

$221.76

Bus. Card

4.028”

2”

2.014”

4”

+ $925.00 COLOUR FEE

+ $610.50 COLOUR FEE

+ $314.50 COLOUR FEE

or

** 5% FREQUENCY DISCOUNT APPLIED TO THREE OR MORE ADS BOOKED AT THE SAME TIME.

MARKETPLACE ADS PLACED IN MARKETPLACE ARE AT A RATE OF $3.11 PER LINE. PRICE INCLUDES COLOUR.

** Discount applies when paying media planner rates.

Does not apply to previously discounted rates.

7

INSERTS

TARGETED INSERTS Do you have a specialized product or service that needs to get into the hands of farmers? You can select your target market by commodity, province, or postal code. Your pre-printed brochures, flyers, catalogues, and post-it-notes can be distributed monthly in The Grower publication. The Grower must sign off on all inserts seven business days prior to distribution.

PRICING BASED ON COST/K

UNDER 4 PGS $375.00 Polybag (optional) $525.00 Extra weight - charges will apply

select a

4 PGS + $490.00 $640.00

commodity

SIZING

choose a

Maximum Size: 8” x 10.5” Minimum Run: 1000 pieces Total number of papers: 12,000 per month

province

SPLITS

Specific databases can be indentified by commodity, province and/or postal code.

One time charge - $250.00

POST-IT NOTES

mail your

insert

$48 - $58/M

Standard 3” core One time set-up fee: $120.00 Split charges may apply.

SHIP INSERTS TO: Attn: Frances Fuciarelli

All inserts must be sent to Data Media one week prior to insertion date. The Grower has the right to approve all media prior to insertion into the paper.

Data Media Inc. 1150 Eighth Line, Unit 16 Oakville, ON L6H 2R3 8

P: 905-338-0334

UNSOLICITED TESTIMONIALS

NOTHING BUT LOVE

“I read The Grower religiously.”

“The enre issue is full of hard-core news.”

“I started reading The Grower at my grandfather’s.”

Dan Erlandson

Jackie Rowe,

Norm Charbonneau

Outlook, Saskatchewan

The Garlic Box, Hensall, Ontario

Port Elgin, Ontario

“I read The Grower for mely news and thought-provoking arcles. It’s an important source of informaon for the Canadian industry.”

“Congrats on your arcle in the May issue of The Grower on intelligent packaging.

Ron Lemaire

Allen Kirkpatrick

President, Canadian

Executive Director, Canadian Corrugated &

Produce Marketing Association

Containerboard Association (CCCA)

Keep up the good work.”

9

DIGITAL ADVERTISING

AVAILABLE BANNER SIZES AND FORMATS Depending on your needs, you can run one or multiple banners simultaneously.

Choose from the following ad formats: LEADERBOARD

TALL SKYSCRAPER

Appearing at the top of all thegrower.org pages, this

This 360 X 720 px banner can be

1170 X 130 px slot is designed to reach the largest cross-section of site visitors.

1170 x 130 px

360 x 720 px

displayed on the home page, a category page or along side the content of a specific article.

VIDEO

360 x 360 px

Appearing at the homepage and or

MEDIUM SQUARE Featured on the homepage, category page and content

the multimedia gallery this 360 X 360

360 x 360 px

px slot is designed to house your video campaign.

pages, this 360 X 360 px banner is sure to boost views and clicks to your company profile.

BANNER SPECIFICATIONS HTML5 FILES

LINKS

These files must be provided in SWF format. The

The full URL should be provided in the following format:

SWF file must not contain any embedded links or

http://www.yoursite.com. If a link connects to media other

interactivity. All files must be under 250 kb.

than a web page (ie. PDF document) the document must be available via a web link (http://www.yoursite.com/

IMAGE FILES

document.pdf) on the advertiser’s site or a third-party

Ads provided in image format must be of file type JPG, PNG

documents.

or GIF. GIF files may be static or animated. PNG and GIF files should not have any transparency. All files must be under 200 kb.

service. The Grower does not provide hosting for these

DESIGN OF ONLINE ADS IS AVAILABLE AT A NOMINAL FEE

10

DIGITAL ADVERTISING

WWW.THEGROWER.ORG Ad Type | Size

Position

Leaderboard (top)

Entire site

$/MONTH

1 month

3 months

6 months +

1000

800

600

Home page

500

400

300

Category page

400

320

240

1000

800

600

Home page

500

400

300

Category page

400

320

240

Medium Square

Entire site

500

400

300

360 x 360 px

Home page

250

200

150

(Also applies to video ads/links)

Category page

200

160

120

Bannerboard

Entire site

700

560

420

Home page

400

360

240

Category page

320

260

200

1170 x 130 px

Tall Skyscraper

Entire site

360 x 720

760 x 110 px

Campaigns less than 4 weeks in duration add 15% to published rates. No surcharge applies for multiple campaigns when booked as one media purchase.

All rates are net. Billing is monthly. A 15% discount applies to all prepaid advertising orders. Visa, MasterCard accepted.

WEEKLY E-NEWSLETTER

FRESH NEWS FROM THE GROWER

Ad Type | Size

Position

$/WEEK

Sponsor

Lead Banner (Top)

Video link

Middle of e-newsletter

249

Middle of e-newsletter

249

Bottom of e-newsletter

249

279 RESERVED UNTIL 2018

600 x 185 px

750 x 500 px thumbnail + 50 word description + URL link

Company news link

750 x 500 px thumbnail + 50 word description + URL link

Sponsor banner base bar 600 x 185 px + URL link

ph: 866-898-8488 x 221

email: advertising@thegrower.org 11

CONTACTS

THE GROWER TEAM

editor

print + digital sales

digital marketing manager

accounting

Karen Davidson

Carlie Melara

Amanda Brodhagen

Doug Wilkinson

P: 416-557-6413

P: 519-763-8728 ext. 221

P: 519-763-8728 ext. 218

P: 519-763-8728 ext. 114

editor@thegrower.org

TF: 866-898-8488

F: 519-763-6604

F: 519-763-6604

advertising@thegrower.org

marketing@thegrower.org

accounting@ofvga.org

@karen4growers

VISIT US HERE Muck Vegetable Growers’ Conference

2017

2018

Royal Agricultural Winter Fair

Ontario Fruit and Vegetable Convention

November 3-12, Toronto, ON Great Lakes EXPO

December 5-7, Grand Rapids, MI

@growernews

April 4-5, Bradford, ON

February 21-22, Niagara Falls, ON Ontario Potato Conference March 6, Guelph, ON

thegrowernews

CPMA Convention and Trade Show

April 24-26, Vancouver, BC

Canadian Greenhouse Conference October 3-4, Niagara Falls, ON

www.thegrower.org