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Welcome to The Greener Earth Project TRUSTED BY HUNDREDS OF BRANDS

The Planet Needs Business to be Better

🌍 1in3

🌿 75% of land

people globally are already affected by land degradation impacting supply chains, food systems, and economies.

has been significantly altered by human activity, driving biodiversity collapse and longterm risk to business resilience.

👀 theworldiswatching

Reforestation ROI

88% of UK consumers want brands to take responsibility for the planet - not just make profits.

restoring ecosystems can return £9 in economic benefits for every £1 invested.

We Work With Brands to Build a Better, Greener Earth

We’ve Grown Over 100,000 Trees But we’re not stopping there... We’re a movement for ethical reforestation - one that puts ecosystems, biodiversity, and communities first. Founded with a mission to plant one million trees, we partner with trusted grassroots organisations around the world to restore degraded land using native species, long-term care, and fair wages for local people. Because planting trees isn't enough - they have to survive, thrive, and support life. We’re entirely volunteer-led in the UK, which means 86% of every £1 donated goes straight to the ground. No admin fees. No offsets. No corporate loopholes. Just real, transparent impact - driven by brands who want to do better by the planet.

Reforestation Done Right

The Problem

What we do

Only 8% of climate funding reaches local communities. (CPI, 2022)

86% of donations go directly to grassroots planting and fair wages.

Many schemes focus on short-term planting targets.

We fund long-term ecosystem restoration—from planting to protection and growth.

Most offset programmes let polluters pay to look green.

We reject carbon offsets. Reforestation isn’t a transaction, it’s a moral responsibility.

Tree survival rates in large-scale planting can be as low as 50%. (WRI)

We work with local experts to ensure planting success and native biodiversity recovery.

Some initiatives spend heavily on admin and marketing.

We’re volunteer-led in the UK— keeping overhead low and impact high.

Big brands dominate the sustainability space—with PR-first approaches.

We give small brands a platform for real impact without greenwashing.

86p in every £1 you donate goes directly into the ground THE GREENER EARTH PROJECT 2024

Donations

Expenditure

Case Study:

Restoring Kenya’s Mangroves, Supporting Coastal Communities

Impact At A Glance

Mangrove forests are among the world's most important ecosystems, providing vital protection for coastlines, supporting biodiversity, and sustaining local livelihoods. Yet along Kenya's coastline, years of environmental degradation have placed these unique habitats under increasing pressure. As mangroves disappear, communities become more vulnerable to coastal erosion, marine biodiversity declines, and important natural resources are lost. Without intervention, both people and nature face an uncertain future. This is where ethical reforestation can make a genuine difference.

Native ecosystems restored, helping to improve biodiversity

Our Approach

Sustainable income opportunities for local communities

Stronger coastal protection against erosion and storm damage Improved marine biodiversity and fish stocks

Through our partnership with Community Based Environmental Conservation (COBEC), The Greener Earth Project supports a community-led restoration programme near Kilifi. Together, we are helping to restore degraded coastal landscapes by planting native mangrove species. But this project is about more than planting trees; it provides employment opportunities for local communities through nursery management, seed collection, planting, and ongoing stewardship—creating both environmental and social impact that lasts.

Why It Matters This is what ethical reforestation looks like. No offsets. No shortcuts. No greenwashing. Just real investment in ecosystems, biodiversity, and communities. Delivering impact that lasts.

Our Approach In Action Nursery & Seed Collection

Planting

Care & Stewardship

Local communities collect seeds and grow native mangrove seedlings in nurseries.

Seedlings are planted in degraded coastal areas by local teams, restoring natural habitats.

Ongoing monitoring and protection ensure mangroves grow, thrive, and support future generations.

Live Projects

The Greener Earth Project x ReForest Now: Regenerating Australia's Rainforests About Status

Live

Supported Since

2024

SDGs Partnering with ReForest Now, a leading Australian non-profit, The Greener Earth Project supports the restoration of rainforest ecosystems in Northern New South Wales and Far North Queensland—areas devastated by deforestation and climate change. The project focuses on biodiversity, reforesting sites like the Big Scrub by planting over 150 native species, including endangered and keystone varieties. This work is part of our broader commitment to ethical reforestation: no offsets, no greenwashing—just real investment in ecosystems, biodiversity, and the communities that depend on them.