CONSIDERATIONS

- How secrecy will be incorporated into the concept through signage, advertising, the process of booking and collecting tickets, and elements of the user experience in the space.

- How the balance will be kept between the film-focused cinema space and the socialfocused cafe-bar space.

- How the proposal will encourage movement between the spaces, so that visitors are encouraged to use both the social and cinema spaces during their visit.

- How the balance will be kept between affordability and comfort.

- How the space will appeal to first-time visitors - how people find out about the cinema and what draws them to enter the space.

- How the space will be accessible to and inclusive of all, regardless of gender identity, sexual orientation, ethnicity, disability and age.

- How the space will encourage people to visit again in the future.