The early days of the Fuller Youth Institute 1 1 20
OUR GOAL To help each of you turn your impact and calling into a sustainable plan by understanding your research, resources, relationships, and revenue.
RESEARCH
2020
Half of kids under 18 are kids of color
CHAT IN: • Which question do you think is most pervasive in young people today: identity, belonging, or purpose?
Because identity, belonging, and purpose are human questions, and humans make up organizations, identity, belonging, and purpose are organizational questions too.
IDENTITY = RESEARCH = OUR INTELLECTUAL PROPERTY
Based not just on who we are, but on who we serve.
BELONGING = RELATIONSHIPS = OUR PARTNERS
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Understanding how we t and collaborate with others.
PURPOSE = RESOURCES = OUR TOOLS & TRAINING The unique difference we make through our creations and contributions.
TH 4
IMPORTANT R = REVENUE
Revenue is the donations and sales that fuel the system.
CHAT IN: • Of the 4 Rs, which one might be game changing for your work?
NOW WE’RE GOING TO GO MORE SLOWLY THROUGH THE 4 R’S KEY INSIGHTS KEY QUESTIONS YOUR SUSTAINABILITY PLAN NEXT STEPS
IDENTITY = RESEARCH = OUR INTELLECTUAL PROPERTY
Based not just on who we are, but on who we serve.
Counter-cultural focus on others than self.
KEY INSIGHTS: • Start with the WHO • Gold without a felt need is a lump of coal
• Listening to others’ “losses and longings” grows our empathy.
The only thing worse than creating a bad product is creating a great product you can’t share with anyone because they don’t know about it— or about you.
MEET GABI • Gabi is a 32-year-old youth pastor • Serves in the greater Chicago area • She’s been in ministry for nearly a decade • Serves a church of around 400 • Her youth ministry includes about 50 students total
ASIAN AMERICAN YOUTH PASTOR
DAVID LEE Age
27
Location
Niles, Illinois
Language
English, but can understand some Korean
Position
Part-Time Youth Pastor at Lakeview Church
Income
$1000 / month
Interests
Theology, basketball, movies
Life Stage
Recently engaged and pursuing his MDiv at a local seminary. Currently pastoring youth at his church, but as a stepping stone into adult ministry. He is faithful to his work.
LATINA CHURCH YOUTH PASTORS
ALEX (ALEJANDRO) AND MAYRA LÓPEZ Age
Alex-35, Mayra-34
Location
Santa Ana, California
Language
Fluent in English, can speak and preach in Spanish
Position
Volunteer Youth Leaders
Income
$0 / Christmas Love offering of $100 Ministry, family, cooking, soccer, IKEA hacking
Interests Life Stage
Married with small children at home
KEY QUESTIONS: Once you know your WHO, think about what is most important to them. 1. What questions are they asking? 2. What are they struggling with that your work can address? 3. Who is your future who? What kinds of questions will help you discover and meet the needs of your future stakeholders?
YOUR OWN SUSTAINABILITY PLAN—RESEARCH: As you think about who you feel called to serve, zero in on one paradigmatic “customer” and answer: 1. 2. 3. 4. 5. 6. 7. 8.
What is their role in their church/ministry? In what city or community do they live? What is their gender? What is their ethnicity? What is their name? How old are they? What is their marital and family status? What is their church/ministry like? Size? Ethnicity? Denomination? Points of tension? Areas of growth? 9. What causes them the most stress? What keeps them up at night? 10.What are their primary ministry needs right now? 11. What are their hopes for the future?
PURPOSE = RESOURCES = OUR TOOLS & TRAINING The unique difference we make through our creations and contributions.
KEY INSIGHTS: • It’s never too early to start thinking about resources.
• It’s never too late to revise your resources.
KEY QUESTIONS: How do our resource ideas map on a matrix of impact and effort?
KEY QUESTIONS: • How can we periodically stop and make sure we’re tracking the data, video, photos, audio, and stories we’ll want at the end?
YOUR OWN SUSTAINABILITY PLAN—RESOURCES: Continuum of resources – Rate them red/yellow/green (with green being highly likely), or 1, 2, 3 (with 3 being highly likely) for you to rate how likely these resources are to help those you serve and be feasible…What is their role in their church/ministry? 1. Website content (blog posts, articles, videos) 2. Social media campaigns 3. Seminars and conferences 4. Podcasts 5. Digital curriculum 6. Books, print curriculum 7. Video resources (curriculum, training, storytelling/documentary) 8. Consulting or coaching 9. Cohorts 10.Trips, camps, or in-person intensive student experiences 11. Other:
CHAT IN: • What resources are you developing next?
BELONGING = RELATIONSHIPS = OUR PARTNERS
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Understanding how we t and collaborate with others.
KEY INSIGHTS: • “Working in isolation = 10% impact; working in partnership with others = 10x impact” – Dr. Kara Powell
• Understand how you add value to your partners and how partners add value to you
HOW DID OUR FOCUS ON RELATIONSHIPS HELP US MAKE GREATER IMPACT?
Scaling training Sharing organizational assets
KEY QUESTIONS & YOUR OWN SUSTAINABILITY PLAN—RELATIONSHIPS: 1. Who are fairly feasible partners? 2. Who are your dream partners? 3. Who are partners who would bring important diversity—e.g., racially, theologically, regionally, stylistically?
CHAT IN: • Complete this sentence - “Fruitful collaboration between partners requires…”
RESOURCES = OUR REVENUE AND DONATIONS The funding that fuels our ongoing impact and sustainability
KEY INSIGHTS: • Donors and foundations will not fund your work unless your mission fuels their mission.
• People will pay money for you to lessen their pain and fuel their dreams.
KEY INSIGHTS: • When possible, put your eggs in multiple baskets. FYI estimates:
• Endowment - 10% • Foundations - 50% • Individual donors - 20% • Revenue (from sales/ training) - 20%
1. Can donors underwrite rst piloting/drafts of resources, which can then be sold later?What questions are they asking? 2. How might we position and price resources, and test our assumptions? 3. How do we want/need to contribute to the nances of our overall school/ organization?
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KEY QUESTIONS:
Audience
Learner
Alumni
Student
YOUR OWN SUSTAINABILITY PLAN—REVENUE: 1. Who (donors, foundations, partners, churches) currently believes that your work can help fuel their mission and is already helping fund your work? 2. Who else (donors, foundations, partners, churches) would have their mission fueled by your work and might help fund it?