Franchise Journal November 2021

FRANCHISE Journal LEARN 7 Mistakes To Avoid When Investigating Franchises p. 88

NOVEMBER 2021/FranchiseJournal.com

VETERANS ISSUE

MILITARY EXPERIENCE can help you become your own boss!

THE SCOOP On Funding Your Business p. 32

HOW TO Target Veterans For Your Franchise p. 148

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contents

NOVEMBER 2021

44 Fresno to Navy to

Corporate Career to Ownership

by Steve Taylor

48 PET BUTLER The Air Force Taught Him How To Fly and To Fix Things

by Rhonda Sanderson

32

52

HOBBYTOWN Where Military Vets Turn Childhood Hobbies Into A Business Opportunity

by Aaron Bakken

56 SALSARITA’S FRESH MEXICAN GRILL

Fast-Rising Marketing Whiz Jumps Hurdles at Salsarita’s Mexican Grill

by Rhonda Sanderson

56

22

16 An Army Of Three: Veterans Thriving As

Franchise Owners

by Seth Lederman

22 5 Reasons to Invest in Perfecto Coffee, a

Military Veteran Owned Business

by Rick Morgin

28 From Business Owner To Franchisor

by Mike Martuza

32

Need Funding for your Business?

by Marilyn Imparato

36 What It Takes to Operate A Business

by Rich LeBrun

40 THE SENIOR CHOICE

6

Forever Heart

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

60 FRANCHISE SPOTLIGHT

Florida & Texas

76 HIGHLIGHING

General Anthony Tata

84 FLOOR COVERINGS INTERNATIONAL Touching All the Bases: Veteran Finds Floor Coverings International Fits the Bill for His New Career

by Rhonda Sanderson

88 7 Mistakes to Avoid When

Investigating Franchises

by Greg Mohr

92 ACCELERATED WASTE SOLUTIONS

Veteran Owned, Seeking Veterans!

by Janice Charles

96 PRIDE STAFF Make An Impact At Home: Serving Your Community Through Staffing

by Paula Pizarro

76

92

134

100 KITCHEN SOLVERS

138 ZOOM DRAIN

Why Veterans are Thriving in the Home Remodeling Industry

Veterans & Franchising: A NATURAL FIT

by Kelly Faloon

104 FREECOAT NAILS

Bless Our Troops

by Camantha Magoon

108 ANODYNE

The Heart of Marketing

by Camantha Magoon

114 GOTCHA COVERED

Franchising Provides Family-Like Atmosphere for Veterans

by Dorian Landazuri

118 POSTNET From the Barracks to Business: Franchising Gives Veterans an Opportunity to Maintain Their Independence

by Gary L. Good

122 ROCKBOX FITNESS

by Camantha Magoon

126 PILLAR TO POST HOME INSPECTORS® Army Veteran Got a Sample of the Franchising Business Model

by Rhonda Sanderson

130 PATCHMASTER Veterans Empowering Others to be Business Leaders in Their Communities

134 TINT WORLD® An Opportunity to Lead: Franchises Provide Structure to Veterans Looking to Run a Team

by Andres Rangel

138

144

144 PAUL DAVIS A Successful Paul Davis Restoration Franchisee

by Rhonda Sanderson

148 IFRANCHISE GROUP Targeting Veterans for Your Franchise Program

by Mark Siebert

152 SPEEDEE OIL CHANGE After 20 Years Managing Oil Change Specialty Shops and Restaurants, Army Vet Decided to Become His Own Boss

156 BLUE MOON ESTATE SALES Scott Vogelbacker: Using Military Experience to Become a Successful Small Business Owner

160 AMLAW GROUP Attracting Foreign Franchisees: Structuring Your Franchise to Appeal to Foreign Investors

156

166 Resources for Veterans­—Veteran Business

Outreach Center is a Tremendous Resource

by Bill Stark

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welcome

NOTES

"Here Rests In Honored Glory An American Soldier Known But To God."

A

lone Soldier stands on an open plaza, buffeted by bonechilling wind.

Twenty-one steps.

Turn. Stand at attention for 21 seconds. Turn. Repeat. The sun drops. The temperature falls.

The crowds depart. The Soldier continues his solitary walk.

The cemetery closes at 5

10

p.m., but closing brings little relief. The Soldier is only 12 hours into a 27-hour shift.

He has spent every other hour marching in the bitter cold, and still has a long, frigid night of training on the plaza before he can go home at seven the next morning.

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

None of this fazes the Soldier, for he is a sentinel, a guard at the Tomb of the Unknowns at Arlington National Cemetery.

He has one of the most sacred missions in the military, and he would walk through fire to honor and protect the fallen, nameless Soldiers under his watch.

Despite the many distinguished and revered war heroes and two former U.S. Presidents buried there, there is nowhere within the hallowed grounds of Arlington National Cemetery that is more frequented by visitors than The Tomb of the Unknown Soldier. Located on a hill on high ground at almost the perfect geographic center of the cemetery, the tomb exemplifies valor and honor by remembering those who died committing brave and selfless acts with no one to bear witness to them.

After the maelstrom of World War 1, Congress approved a resolution to ceremonially honor and bury one of America's countless unknown casualties in a special tomb at Arlington National Cemetery, Va., in 1921.

The Tomb of the Unknown Soldier was dedicated that

MANY FRANCHISORS ARE LEAD BY VETERANS AND 1 OUT OF EVERY 7 FRANCHISE COMPANIES IS VETERAN OWNED. Nov. 11-then known as Armistice Day-by President Warren G. Harding, with the inscription: "Here Rests In Honored Glory An American Soldier Known But To God." Over the years further other unknown, fallen service members from World War II, the Korean War and Vietnam were interred at the tomb with full military honors.

It is not the speeches and parades that honor our military veterans during the month of November. It is the selfless sacrifice they endure to protect all of us. As we enter into the end of the year along with its many holidays, it is fitting to thank a veteran for it is through their protection of the American way of life that we have come to enjoy.

Franchising has a long history of honoring veterans.

Many franchisors are lead by veterans and 1 out of every 7 franchise companies is veteran owned. Despite the fact that veterans account for 7% of our national population they have served their country and then come back to serve their communities with countless successful businesses. The kind that pays for the little

league team, that gives back to the local PTA and that organizes fundraisers in times of need.

Veterans never stop serving their country, they find other ways to do it. During this month where we honor our veterans I would urge you to seek out and support veteran owned franchises. If you’re not sure where they are, you can read many of their inspiring stories in this issue.

Nick Neonakis

Editor, Franchise Journal

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

11

FOUNDER

NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis

DIGITAL DIRECTOR Chantae Arrington ART DIRECTOR Brenda Lesch

SENIOR EDITOR Bill Polk ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Ted O'Shea ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli VIDEO PRODUCER Matt Panepinto

12

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

CONTRIBUTORS Aaron Bakken Janice Charles Kelly Faloon Gary L. Good Marilyn Imparato Dorian Landazuri Rich LeBrun Seth Lederman Camantha Magoon Mike Martuza Greg Mohr Rick Morgin Paula Pizarro Andres Rangel Rhonda Sanderson Mark Siebert Bill Stark Steve Taylor

FRANCHISEJOURNAL.COM

If you want to get ahead in franchising, The Franchise Journal has the most concepts and tactics to help you become a business owner.

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VETERANS ISSUE

AN ARMY OF THREE: Veterans Thriving as Franchise Owners

by Seth Lederman, Consultant, The Franchise Consulting Company

“WHATEVER IT TAKES.”

E

— Military Motto

ntrepreneurship is a path that appeals to many, and choosing franchise ownership to achieve that goal can be a great option.

Franchises offer the freedom to be in charge with a robust support system. One group of people is particularly skilled at operating within a franchisor’s rules, adhering to brand

16

compliance standards, and following their proven business processes—veterans. Their military preparation provided rigorous training and taught them the importance of following standard operating procedures. Both of which are pivotal to running a successful franchise. In fact, the International Franchise Association did a study that

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

found one in seven franchises are owned by former members of the U.S. military. What’s more, these veteran-owned franchises are a major driver of the U.S. economy, generating more than $41 billion.

REASONS VETERANS MAKE GREAT FRANCHISE OWNERS Running a successful franchise business starts with training—a concept that former members of the military are intimately familiar with thanks to their service. A major part of a franchisee’s training consists of learning and adapting to the franchisor’s corporate culture and quality standards.

Veterans understand what it takes to adapt to the rules of a larger organization, making them highly successful as franchisees. Their military training showed them the importance of accuracy and maintaining consistent quality standards—both traits are essential in the franchise world, too.

The military instills discipline in its members, something that serves future franchise owners well. Entrepreneurs will inevitably face challenges, and they may even face

moments of crisis where their will is tested. Veterans know that these moments can be overcome, and their military training has taught them how to work through difficulties and overcome obstacles.

Moreover, former service members are not afraid of hard work, and they are accustomed to giving their all.

Finally, no matter what rank someone was in the military, teamwork, and responsibility were an integral part of their training. Veterans understand what it means to be leaders, and they bring that discipline and drive to their franchise business.

MEET THE VETERAN FRANCHISE OWNERS Daryl Hurst, of Lampasas, Texas, is the owner of a HouseMaster Home Inspections franchise serving the Texas Hill Country.

A former Marine, Hurst transitioned from his military career into a franchise opportunity that enabled him to continue to help serve those in his community.

Daryl Hurst HouseMaster performs home inspections for potential home buyers, sellers, and owners interested in performing maintenance or remodeling.

“After retiring from the U.S. military, I taught high school history for three years but I became disillusioned with school district politics and leadership,” Hurst shares. “I started to look to become my own boss and open my own business.”

He reached out to Franchise Advisor, Seth Lederman who presented numerous business opportunities in franchising.

“Seth demonstrated great knowledge and patience in

working with me on finding the right business fit while explaining the various pros and cons of each franchise that piqued my interest.”

Hurst opened the doors to his HouseMaster Home Inspection franchise in May 2019 and has experienced great success since then. He credits Lederman as a key component of his business achievements.

“If anyone is remotely interested in starting their own franchise business, I highly and strongly recommend contacting Seth Lederman as one of your first moves.”

Learn more about the bestof-class ongoing support HouseMaster offers its franchises, as well as the franchisor’s decades of experience, by contacting an experienced franchise advisor.

Peter Steinke, retired from the U.S. Navy, transitioned from the military into a career in sales. The allure of being his own boss led him to Koala Insulation. Now he provides a new kind of service, aiding homeowners in maximizing the investment in their homes.

Koala Insulation offers quality craftsmanship and materials to homeowners. As a franchise owner, Steinke was taught

Peter Steinke

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

17

Brian Weeks how to find great installers and provided connections with the top insulation technology.

A graduate of the U.S. Naval Academy who became a division officer aboard a nuclear submarine for five years, Brain Weeks decided to become his own boss after 15-years in the private sector.

Now he is the owner of a Next Day Access franchise serving North Houston.

When Weeks began to explore the idea of owning his own franchise, he turned to YouTube, where he found informative videos by Lederman. “Seth’s YouTube videos got me interested in working with him, and I was impressed with him throughout the process,” Weeks shares. He credits Lederman’s knowledge, candor, and professionalism for providing critical insight and making the entire process of finding the right franchise a success.

“He shared his experience with me during a thorough franchise review process which has resulted in a fantastic marriage of franchisor and franchisee,” Weeks says.

“Having never really explored a franchise prior to this, I couldn't

18

have done it without him.”

Next Day Access delivers accessibility and mobility solutions to help keep people or their loved ones safe in their own homes. From wheelchair ramps and scooters to grab bars and automatic door openers, the company’s solutions are both large and small to provide easier access to every area of the home.

TIPS FOR VETERANS WHO WANT TO BE FRANCHISE OWNERS If you are a veteran considering becoming a franchise owner but aren’t sure it is the right path for you, there are some

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

questions you should consider.

First, are you passionate about the industry the franchise is in?

It’s important that whatever business you are considering is one you feel excited about pursuing.

Next, ask if your prospective franchise business is viable in your market. Is there a need for this particular service?

No matter how great the opportunity or how passionate you are about it, if the customers aren’t there, the odds are stacked against your success.

Finally, ask if now is the right time in your life to open your own business. Maybe you

aren’t in the best financial position right now, or maybe your family situation isn’t conducive to longer hours. It’s important to be honest about these factors before deciding to move forward. Even if you need to step back, it doesn’t mean that you will never realize your dream of being your own boss, you simply may need to wait until the time is right.

RESOURCES FOR VETERANS WHO WANT TO BE FRANCHISE OWNERS As mentioned earlier, veteranowned businesses contribute a great deal to the U.S. economy.

In recognition of that fact, and acknowledging the debt the country owes for their service, there are a multitude of programs available to help veterans finance their dreams of entrepreneurship.

One such program is Boots to Business (B2B) offered by the Small Business Administration (SBA). This entrepreneurial education and training program is part of the Department of Defense Transition Assistance Program (TAP), and it provides information on entrepreneurship and business ownership fundamentals.

Any active duty service member is eligible, as well as veterans and their spouses, from all military branches including the National Guard and Reserves. Learn more about Boots to Business by visiting SBAvets.force.com, or contact the Transition Service Manager (TSM) on your military installation.

Another option is VetFran

that can help veterans realize their dream of business ownership. A strategic initiative of the International Franchise Association (IFA), member companies offer financial incentives, education, and support to veterans interested in franchising.

The program is open to veterans and their families.

VetFran’s website, VetFran. org, offers information on franchising, discounts, and opportunities.

Another program that is a partnership with the SBA, the Veterans Business Outreach Center (VBOC) provides a range of services designed to help veteran entrepreneurs.

From business training to counseling to resource partner referrals, the VBOC includes 22 organizations offering their services to transitioning service members, veterans, National Guard and Reserve members, and military spouses who are investigating starting their own franchise business. Learn more on the VBOC webpage at the SBA website.

Veterans intrigued by being their own bosses are often a great fit for a franchise business, thanks to the skills and training they received during their time in the military. Opportunities abound, and veterans have the added benefit of a wealth of resources to help them learn about franchising and finance their entrepreneurial dreams. The franchise industry is booming, so there’s no better time for veterans to explore their options.

ABOUT THE AUTHOR Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a Multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his own business enterprises.

He is a frequent contributing author to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at 312-307-1297 or at seth@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

19

grow a healthy business Saladworks is the original create-your-own, fast-casual salad franchise.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

grow a healthyequipment-light business and easy Simple – Our concept is asset-light, Saladworks is the original create-your-own, to operate. No fryers and salad no hood means less expensive fast-casual franchise. buildout costs for Healthy you.– USDA Just chop, sliceadults and dice to serve the reports that American are choosing healthier foods such as fruits and vegetables to support a tastiest create-your-own salads is turn-key. healthier lifestyle.

That’s whyaround. nearly half of all Saladworks Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

Accessible – The fast-casual landscape is overbuilt and Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive cluttered with create-your-own burger, sandwich, pizza, buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

Mexican and smoothie concepts. Landlords are looking for Accessible – The fast-casual landscape is overbuilt and healthy concepts like ours.

We have market, venue, format cluttered with create-your-own burger,the sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for Saladworks is the original create-your-own, concepts like ours. We have the venue, format and footprint you healthy want.

Saladworks ismarket, available. fast-casual salad franchise.

grow a healthy business

and footprint you want. Saladworks is available.

saladworksfranchising.com

fransales@saladworks.com

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

$1,227,858 median net sales for top quartile*

saladworksfranchising.com

Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive fransales@saladworks.com buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

t sales for top quartile*

Accessible – The fast-casual landscape is overbuilt and cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want. Saladworks is available.

$1,227,858 median

saladworksfranchising.com

fransales@saladworks.com

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

$1,227,858 median net sales for top quartile*

VETERANS ISSUE

5 Reasons to Invest in Perfecto Coffee, a Military Veteran Owned Business Founder and CEO, Bruce Long is focused on quality, innovation, customer loyalty, and expansion

by Rick Morgin, Consultant, The Franchise Consulting Company

RICK MORGIN: How did the

concept of Perfecto Coffee develop and when did you launch it?

RICK MORGIN: Hello

Bruce, Tell us about you and your military career?

BRUCE: I’m originally from Montgomery, AL and in 2001, I was a Freshman in College when 9/11 occurred. It was then that I made the decision to join the U.S. Marine Corps. Recently I retired from the Marine Corps, 22

as a Military Policeman, with several awards and earned three degrees (Bachelor’s in Organizational Leadership, Master’s in Business Administration and Master’s in Human Resources).

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

BRUCE: I developed the concept of Perfecto Coffee while sitting in a Starbucks drive-thru line. I remember sitting there thinking that this process could run a lot more efficiently by leveraging technology and potentially saving customer’s time. My original business model was to place our self-service coffee kiosks within major workplaces such as hospitals, universities, military bases, and distribution centers, making gourmet coffee much more accessible to the working-class consumer. In June 2019, I incorporated the company and launched on February 29, 2020, inviting several business executives, and local leaders to come experience our product and services first-hand.

RICK MORGIN: How did

the pandemic impact your business, and did you have to make any changes?

BRUCE: Shortly after

launching in February 2020, I began to follow up with numerous hot leads from companies and organizations that was interested in bringing Perfecto Coffee within their workplace. However, those leads had all turned cold by late March and early April due to COVID-19 concerns. Although, things looked like they were over, I had faith that God would make a way. I knew that we had a great product, however, I needed to re-envision our customer and how best to serve that customer.

I was already executing a plan to build a mobile showcase unit that housed our self-serving coffee kiosk to showcase our product to potential new clients at their place of work with their employees. Before the mobile showcase unit was made, I had potential clients meet me at a warehouse where I had our coffee kiosk installed. Because the mobile showcase unit was being built for our now collapsing B2B business model, I decided to turn the mobile showcase unit into a mobile coffee shop, making it a B2C business model. This model would allow us to continue to grow the brand, while getting people familiar with the quality of our coffee.

RICK MORGIN: How

has technology given you a competitive advantage?

BRUCE: To be able to offer consistently excellent coffee quality, I knew we needed not only the right coffee machine, but great ingredients. I attended several coffee seminars and workshops, to discover the perfect opportunity to develop our own signature coffee. The performance, productivity, and profitability of the right coffee machine was on the top of my list. I discovered a coffee machine that offers an array of IoT solutions. The first was an intelligent extraction process that ensures a uniform

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

23

RICK MORGIN: How has a mobile platform helped you market your business?

BRUCE: We finished building our mobile coffee shop in July 2020. Having the mobile coffee shop launch during this COVID-19 Pandemic has been a blessing because it was a new service during a new time. We placed our Perfecto Coffee menu on the side so that customers could see exactly what we offer, we shortened our menu to 10 hot drinks and 8 cold to help customers with their decision process, we went with one cup size (12oz.) and one price ($5) for each cup to expedite the ordering process and people appreciate the simplification.

Also, the mobile coffee shop allowed for us to meet people where they were gathering to introduce them to our specialty coffee and brand. Having the ability to go mobile has given us access to consumers in San Diego, Orange, Riverside and Los Angeles Counties.

pressure distribution on all the coffee grounds during the entire extraction time, getting more flavor out of each bean.

This allows for consistent coffee quality in every cup, every day, at every location.

Also, the machine allows for precise measurements of every ingredient: milks, flavored syrups, coffee beans, cocoa powder, and water. Having this detailed information allows me as the owner to properly measure each machines daily outputs to ensure our supply

24

chains have accurate and real time information to meet our demand. Because we utilize self-serving coffee machines pre-programmed with our specialty crafted coffee recipes, customizations can easily be made via the touch screen, so there is no need to hire trained baristas to produce consistently tasting gourmet coffee beverages. This allows us to hire customer service focused employees without getting into bidding wars with other coffee shops for quality baristas.

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

WHAT'S NEXT - A BRICK AND MORTAR FOR 2022?

Yes, a brick-and-mortar location with a drive-thru is needed. Because we are a mobile coffee shop, we’re never in the same place consistently. I have answered numerous calls over the last year from customers wanting to know where we were going to be next so that they can locate us. Having repeat customers is essential to any business, so a brickand-mortar location grants us this opportunity. Over the last year I have streamlined

BECAUSE WE UTILIZE SELF-SERVING COFFEE MACHINES PRE-PROGRAMMED WITH OUR SPECIALTY CRAFTED COFFEE RECIPES... THERE IS NO NEED TO HIRE TRAINED BARISTAS TO PRODUCE CONSISTENTLY TASTING GOURMET COFFEE BEVERAGES. our business process and we are currently able to produce a gourmet coffee beverage from whole beans to cup in under a minute. Our process would work great in a drive-thru environment with consistent, convenient, and timely coffee as our three pillars for success.

Over the last 6 months, I have developed a Perfecto Coffee Mobile Application that is simple to use with a customizable menu, pickup time option, and driving directions to our locations.

The mobile application was

designed with the brickand-mortar location in mind.

Also, we’ve only sold coffee beverages since our inception in July 2020. It was important that we stayed hyper-focused on the quality of the coffee to ensure it could compete with others within the marketplace.

We plan to extend our menu to offer a few food items such as pastries, small, prepackaged sandwiches, parfaits, and bagels. By adding food items, we can better serve our customers' needs and improve overall profitability.

HOW CAN INVESTORS CONTACT YOU? Email is currently best at Bruce@perfectocoffeeinc.com ABOUT THE AUTHOR Rick Morgin is a Consultant with The Franchise Consulting Company and alumnus of Santa Clara University.

We assist clients with the educational process of researching and selecting available franchise businesses that best suit desired lifestyles and financial goals. The research, qualification, and application service we provide is free; our fees are paid by the Franchise company when a client opens their business. Contact Rick at rick@thefranchiseconsultingcompany. com, or call/text at 925-324-6371.

25

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a

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a

SAN ANTONIO

ATL ANTA

WASHINGTON D.C.

Henry B. Gonzalez Conv. Ctr. May 1-2, 2021

a ORLANDO

Orange County Conv. Ctr. October 9-10, 2021

Dulles Expo Center September 18-19, 2021

Cobb Galleria May 15-16, 2021

a HOUSTON

DALLAS

Stafford Center October 16-17, 2021

Irving Convention Center November 6-7, 2021

Register for FREE TICKETS at FranExpoUSA.com info@FranExpoUSA.com

Q&A

From Business Owner To Franchisor Natalie Craig is Taking REGIMEN™️ From Lubbock, TX to the Country

by Mike Martuza, Consultant, The Franchise Consulting Company

A

s a child, Natalie was inspired by her grandmother’s entrepreneurial spirit. Setting goals while working with Toni&Guy Salons, she learned the education side of hairdressing and later moved into the corporate world where she was a Regional Director for their 14 Dallas-Fort Worth locations.

Her success growing the region led to an offer from Toni&Guy for her and her partners to be granted one of the company's original private partnerships, located in Lubbock, TX. It was there, after her divorce and separation from Toni&Guy, that she found her own identity.

REGIMEN™️ was formed in 2006 and quickly became the premier salon for men.

The following Q & A with Natalie Craig (NC) has been edited slightly for length and clarity.

MIKE MARTUZA: What is

REGIMEN™️?

NATALIE CRAIG: We are

a premier, one-stop grooming location for the discerning man.

We combine the comfort and atmosphere of a high-end salon and provide first-class services

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from consultations to razor neck shaves with every haircut.

At REGIMEN, 'Revitalization and Relaxation' is the foundation for all of our services. The client is our priority, from his arrival to the conclusion of his visit.

No client of ours is ever rushed.

Our services include hot towels, aromatherapy shaves, and relaxing 15-minute massages are designed to revitalize the client and help him tackle the rest of his business day.

We can provide the client with a manicure that sets his handshake apart from the rest!

MIKE MARTUZA: What

are some of the keys to your success?

NATALIE CRAIG:

REGIMEN™️ became Lubbock's premier men's salon by understanding and meeting our clients’ needs. We became a corporate partner with Texas Tech University. It quickly became known among the students, faculty, and coaches as the place to get an excellent haircut. My dedicated clients, some of whom are the most influential people in town, are forever encouraging my continuous effort to advance the salon industry.

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MIKE MARTUZA:

What accounts for your success and why did you decide to franchise after 16 years in business?

NATALIE CRAIG: From

the start, I built REGIMEN™️ to be something bigger than a single location. We are unique as we only cater to men in a manly spa environment where they can relax and unwind.

We combine the comfort and atmosphere of a gentlemen’s spa with unmatched quality of barbering services and attention to ensure each client has an unforgettable experience.

Also, as the founder/operator of REGIMEN™️ and a single mother, I knew it would take a vast amount of time and energy to franchise properly.

My children were my priority and I was always going to give them 110% of my time to ensure that they became amazing, independent young adults. I would not change that time with them for anything.

MIKE MARTUZA: Why did you choose to work with my team to create your franchise?

NATALIE CRAIG:

My best decision was to not do this alone or to try and be the coordinator for all steps that must be taken to create/market/sell/support a successful franchise. I wanted to be part of a team with an outstanding reputation that will guide me from the first step in the process through opening hundreds of REGIMEN™️ locations across the US. Your team does just that!

MIKE MARTUZA: Part of your success has been connecting with the local community through your non-profit. Tell me about your non-profit.

NATALIE CRAIG:

I'm the founder of "Walk in Their Shoes." While in nursing school, I worked at Covenant Children’s ER and knew that one day I would come back to help those underserved children in a way that exceeded wound care. I gave up nursing and began my career with REGIMEN™️, but never took my eyes off those children in shelters.

Since then, I have traveled to meet children in schools throughout Texas and gifted them with new track shoes, in hopes of encouraging them to run to a better future. Since its inception, "Walk in Their Shoes" provided new shoes to thousands of children. Shoes have even reached tribes in Tanzania. I find no boundaries to gifting a child with new shoes and clothes as it aids in rebuilding their self-esteem and dignity.

I also see this loss of dignity in foster care kids, who when moving from house-to-house, are provided nothing more than a plastic trash bag to transport their few possessions.

I felt that I had an opportunity to change this problem. So for a year I dedicated myself to design a luggage/duffel bag that is replacing the trash bag and uplifting the child.

MIKE MARTUZA: When

do you expect to be ready to offer the REGIMEN™️ franchise to interested entrepreneurs?

NATALIE CRAIG: The

REGIMEN™️ franchise is scheduled to launch in January 2022.

ABOUT THE AUTHOR

Mike Martuza is a serial entrepreneur, lecturer, and author of the bestselling book “The Franchise Rules”. Mike has over 30 years of business ownership, business creation, franchising, consulting, coaching, and management experience. He has been helping people find great “fitting” franchises for more than a decade.

Contact Mike at mikemartuza@ thefranchiseconsultingcompany.com or at 617-337-3033.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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Franchise FastLane

Brands’ Salute Veterans with a Discount Franchise FastLane is committed to our nation’s veterans and we are proud to say that all of our brand partners offer a VetFran program or discount. Please be sure to always present this opportunity to your candidates when they are considering Franchise FastLane Brands.

All Dry • Quick to launch franchise model - operational in 30 45 days.

• 27 years of home service experience. Same team, new concept.

• $17B industry, 5% YOY growth, no down season.

Conserva Irrigation The Brothers That Just Do Gutters • First to Market - No other true gutter franchise.

• In house call center.

90% lead to estimate conversion rate!

• High profit / Short turnaround. Most jobs completed in a half-day with an average 52% gross profit.

• Backed by Outdoor Living Brands.

• COVID-resistant industry and business growing at an estimated 35% in 2020 over 2019.

• Recurring revenue stream business model with maintenance packages and flat-rate, upfront prices for repairs and upgrades.

Hello Garage • Emerging from Enterprise: Backed by 45 years of experience, proven financial strength, and successful business model.

• Simple Model and Strong Financials: Home-based service with low initial investment and strong returns!

• Over 100 territories awarded and 67 already open and operating.

No-H2O Monster Tree Service • Over 300 franchised territories and 100+ franchisees in the system.

• Franchisees 1st year average revenues above $830K. • Averaging placement over a 3-pack per deal.

• Low Investment – Less than $150K while typical Car Wash Concepts are $2M+!

• Revolutionary for the Environment - No Water. No Hoses. No Buckets. No Sponges.

No Mess.

• 3 revenue streams. On-Demand, Pop-Up, and Static Locations.

To learn more about our brands please visit:

OUR BRANDS

Koala Insulation • 200 territories open and operating and 300 territories awarded to 82 new franchisees.

• Top growing brand nationally, now in 30 states across the nation,with a timeline in place to expand into Canada.

• Recently selected as an ENERGY STAR Partner.

RESIDENTIAL MOSQUITO CONTROL

Strickland Brothers • Low construction and buildout cost. Over $7500MM committed for future real estate projects for qualified franchise owners.

• Averaging 4.8 stars on Google. Unbelievable customer validation and reviews.

Mosquito Shield • Over 200 territories open and operational and 250 territories awarded to 112 franchisees.

• Annual growth rate in excess of 22% since 2017.

• The industry leader in customer retention with a rate of 84%. This means more customers automatically renewing every year.

Premier Martial Arts • Over 175 schools open and operating and 630+ schools awarded to 235+ franchisees.

• Multiple revenue streams, (new enrollments, higher level training programs, testing fees, merchandise) and minimal staff.

• No martial arts experience required or desired, just entrepreneurs who wish to empower lives of elementary school aged kids.

Smash My Trash • Over 550 territories awarded and 350+ territories open and operating.

• Strong Item 19 - 43% nest income on $1.3M revenue.

• Territory still available across 11 states.

Ninja Nation • The Next Big Thing: First national provider of worldclass obstacle arenas.

• Create Heroes, Not Just Profits: Creating business success while helping kids grow in confidence and health.

• Financials: Locations reporting breakeven by months two and three, $1M in revenue by end of year one.

SPENGA • 325+ Studios Awarded and 110 franchisees in the system.

• Recurring revenue business with item 19 showing $300,979.46 (41%).

• Inc. 5000’s Fastest-Growing Brand in America.

The Exercise Coach • 250 Units Sold and Over 100 Units Open.

• First and only National Fitness Brand Focused on the 50+ Demo.

• Small, Simple Studios - 1,000 FT and 2-3 Employees to Start.

VETERANS ISSUE

Need Funding for your Business?

How about Veterans Funding Assistance from Veterans

by Marilyn Imparato, Senior Consultant, The Franchise Consulting Company

M

y Military Financial Services has the most comprehensive Veteran Funding Resources available straight from a Decorated Veteran that knows and understands your needs.

As an avid advocate, supporter, volunteer and Consultant to Veterans for over 3 decades, it is my sincere Honor and Pleasure to provide actual funding assistance answers from a Decorated AWRCS(USN, Retired) Veteran, Jon Skroder, Chief of Operations at My Military Financial Services

MARILYN IMPARATO:

Jon, can you give us the history and background of My Military Financial Services and your role as Chief of Operations.

JON SKRODER:

Absolutely, thank you Marilyn.

Cindy Watson, CEO of My Military Financial Services (MMFS) and First Financial, recognized a need for a small business loan designed for Veterans especially since veteran owned businesses were trending downward.

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NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

The M5 Loan® program was designed to help veterans that may not meet all the normal qualification requirements, obtain a loan to start a new business or franchise. As COO of MMFS, my job is to ensure the best service and maximum benefits are provided to Active Duty, Veterans, or their Spouses to give them the best chance to receive funding and succeed in their new venture.

MARILYN IMPARATO:

What do you feel differentiates My Military Financial Services from Traditional Lending Sources, specifically for Veterans?

the chance of funding from less than 40% to over 90%. Our relationship with the lender provides greater latitude in situations where special considerations are needed.

MARILYN IMPARATO:

What are the minimum requirements and criteria for Veteran Loan Consideration?

JON SKRODER: To summarize, a “FICO Score 2” credit score of 685 or better, revolving credit (credit card) usage of less than 40%, Debt to Income less and 50%, liquid funds to cover owners’ contribution and postclosing funds. The M5 Loan®

MARILYN IMPARATO:

What else would you like people to know about you and My Military Loans?

JON SKRODER: We are here to support you!

Even if you don’t feel like you might meet minimum requirements, I encourage you to have a conversation with us so you can find the best path forward to funding your new f ranchise.

MARILYN IMPARATO:

What is the best advice you can give to fellow Veterans to help them secure funding and to find the right business?

"WE PROVIDE YOU ASSISTANCE THROUGHOUT THE ENTIRE PROCESS. THIS INCREASES THE CHANCE OF FUNDING FROM LESS THAN 40% TO OVER 90%."

— JON SKRODER

JON SKRODER: The SBA 7a loan, which is the base of the M5 Loan®, provides better interest rates and terms over traditional business loans.

The M5 Loan expands on this by reducing qualification requirements, decreasing loan processing time, and requiring no personal assets for collateral.

allows for flexibility for these requirements especially if the service member is currently serving or has been out less than one year.

MARILYN IMPARATO:

JON SKRODER: Since we are talking about an SBA (government backed) loan, there is no set future to the SBA lending programs. The best advice I can give now is to take advantage of what is available at the moment!

How do you support your Veteran Candidates to help them secure the best funding?

JON SKRODER: Unlike

our competitors, we provide you assistance throughout the entire process. This increases

MARILYN IMPARATO:

Where do you see the Future for Veterans for funding options and availability in the next 5-10 years?

JON SKRODER: Use all your resources. There are so many out there such as Veterans Business Outreach Center (VBOC), Small Business Development Center (SBDC), SCORE mentor program just to name a few. However, first and foremost, use your franchise consultant as a guide to all available resources. They have the best training and resources for your future business venture!

ABOUT THE AUTHOR Marilyn Imparato is the Recognized Top Global Senior Consultant in the Franchising Industry.

Contact Marilyn at marilyn@ thefranchiseconsultingcompany.com or at 727-735-7000.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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Why Join Schooley Mitchell?

We Offer These Advantages: Home-Based Business ◆ Provide virtual cost reduction consultative services to businesses and non-profits ◆ Fully virtual client acquisition ◆ Clients love our “no-risk” approach to saving money

Our Franchise Model Offers ◆ A concept that has been franchised since 2001 ◆ A brand built on world-class software and decades of industry clout and leverage ◆ A low-investment, home-based businesses without requirements for staff or high overhead call: 1-888-6477 email: development@schooleymitchell.com sign-up: smfdportal.com

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◆ Extensive training and coaching ◆ Corporate appointment-setting programs for Franchisees ◆ No territory restrictions means you can acquire clients across the U.S. and Canada

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

WHY FRANCHISE WITH BODYBAR PILATES? Low-Cost Start-Up Simple, High-Profit Business Model Ground Floor of Nationally Recognized Pilates Brand Open North American Territories Experienced & Supportive Executive Team

10%

VETERAN DISCOUNT Proud VetFran Partner

Turn-Key Build Out & Execution Recurring Monthly Revenue Stream 17% Greater Revenue Capacity Than Competitors

CLAIM YOUR TERRITORY NOW franchising@bodybarpilates.com 817.862.9550 bodybarpilates.com WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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VETERANS ISSUE

What It Takes to Operate A Business

by Rich LeBrun, Consultant, The Franchise Consulting Company

S

trong leadership skills, understanding of teams, following procedures with precision, and comprehensive training expertise. This is how Franchise Business Review reported why veterans are successful in franchising. According to a progress report that was prepared for the International Franchise Association (IFA), 97% of franchisors indicate that veterans are a good fit as franchisees within their company.

Truth be told, veterans have lived their lives with unique qualities that are best used in franchising instead of traditional business ownership.

After all, every franchisor is looking for true leaders that believe in teamwork, run on systems, can follow precise procedures, and are capable of training their teams to ensure business success. For

“FRANCHISING IS GOOD FOR VETERANS AND VETERANS ARE GOOD FOR FRANCHISING.” — IFA 36

veterans, these requirements are built within them. They prove an outstanding record of leadership, discipline, and guidance for others.

Starting a business from scratch is a hard process to go through, especially if you have been away from the market for a while. But some people ignore the fact that you don’t have to start from scratch.

According to the International Franchise Association (IFA), veterans make 14% of franchisees in the United States alone. That makes 1 of every 7 franchise

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

business owners a veteran. The association even explains it by saying “Franchising is good for veterans and veterans are good for franchising.”

The process of owning a franchised business is much easier than starting your own.

Having the brand name, training, and support, will allow you to put your business on the map in the quickest time possible.

And because operating a f ranchise is not as easy as owning one, f ranchisors are always looking for people with the right skill set and mindset

to operate their franchises.

For veterans, this is definitely an advantage.

THE MISSION Many operating managers live in the present moment, they fear the future, they hide risks, they use their teams to find solutions, they report results, they blame other people, and they hide knowledge from their teams. Now, this is not the right way to operate a business. Unfortunately, many underestimate effective communication and relationship building in business, which puts their business at risk of closure.

Look at how chefs communicate with each other behind the scenes of a restaurant, or how soccer players pass the ball from one to another; giving each other the chance to score a win.

Collaboration is key in building any team, and eventually a successful business. For veterans, teamwork is common sense. It’s the right thing to do, allowing them to pass their knowledge and experience from one to another and ensure both personal and professional success.

In addition, veterans know exactly what it takes to operate a mission; the importance of planning ahead, calculating the risks, thinking on their feet, analyzing the results, spreading knowledge, and build a team of warriors who are ready to face anything that may come. Operating a mission sounds very similar to operating a business, probably because every business has its own mission.

Veterans already have the skills to ensure proper operation management. Now all they must do is put their experience into action.

SKILLS IN ACTION Soldiers’ training covers different aspects that make veterans strong, creative, and flexible. For example, physical strength training in rigorous situations builds endurance in veterans. On the other hand, franchisors are looking for hard-working individuals who are willing to commit and succeed in business.

Mental training allows soldiers to adapt quickly to different events. Meanwhile, franchisors are looking for individuals who are mentally strong and can make handle stress just fine; allowing them to make the right decisions in business.

Even in tech, soldier training empowers them to get up and running with new technologies. Meanwhile, franchisors are looking for individuals who are easy to onboard with brand new technologies.

Putting their lives on the line and serving their country allowed veterans to think of the greater goal before themselves. No cheating, no selfishness, and no greed which allows them to excel in operating their franchised business operation and keep both their employees and customers satisfied.

The skills and values veterans bring to franchises can actually be a great addition for the franchise itself.

Sometimes, even experienced corporate managers don’t

bring the same leadership skills veterans do.

As veterans, always ensure that the franchise you are choosing is the right franchise for you. After all, your values, experience, and skills should fit nicely with your new business.

Now that you know what it takes to run a business, it’s time for you to work your magic.

ABOUT THE AUTHOR Rich LeBrun CFB, CCIM has over his thirty-years helping his clients reach their financial freedom, build wealth and secure their future through business ownership. Contact Rich at rich@ thefranchiseconsultingcompany.com or at 847-912-4310.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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The automotive franchise that’s engineered for success.

More Than 4 Decades of Success

Recession Resilient Industry

70% Brand Recognition

Meineke runs on innovation.

Meineke gives you the unbeatable combination of experience, brand strength, and industry-leading technology. Customers come to our one-stop centers for everything from oil changes to tire replacement, transmission work and general auto repair. They know and trust our brand, love our customer service, and reward us with their loyalty. That’s why we continue to add new stores and grow same store sales with the help of our passionate Franchise Owners.

Ranked as one of Entrepreneur’s Top Franchises for Veterans!

Franchising@Meineke.com

MeinekeFranchise.com

ABOUT US

FOREVER HEART

N

o franchise business has been built from hearts that beat bigger than those of Steve and Nona Everhart.

For more than twenty-two years they have been leaders in the senior care business with The Senior Choice, the nation’s leading senior care membership network and Hallmark Homecare, a Direct Referral Agency. The Everhart’s

also established over 25 years ag The Dentist’s Choice, a dental handpiece repair business serving over 10,000 dental practices throughout North America. Combined these brands have more than 400 operating territory units.

Their formula for success, put your heart and soul into every aspect of your business. Bring the best people on as business partners/franchisees; help them succeed and let them do their jobs. And… pay attention to details.

And it shows in the numbers.

Item 19 earnings claims are impressive. And the validations are through the sky.

The operating team is exceptional with adoring expressions of appreciation to the Everhart’s.

“STEVE AND NONA HAVE ALWAYS EMPHASIZED TAKING CARE OF PEOPLE – THE FRANCHISEES, THE FAMILIES. BE THERE. CARE. THE MONEY WILL COME” — Angelica Sanchez/GM – joined in 2013

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“We recognized more than 20 years ago that dentists needed better solutions for repairs and maintenance of their sensitive expensive dental tools. We provide extensive training to our franchisees, and exceptional support, including fixing the dental tools when needed”. David Morgan/GM – joined in 2000 The Hallmark Homecare brand is unique in that it is home based, and serves as a direct placement business where the caregivers are sourced and placed directly with the families.

This saves money so families can afford to hire caregivers when the care demands of loved ones are high and require many hours per day.

“I’ve been part of The Senior Choice/Hallmark Homecare for more than 15 years. We have been leaders in the category. Steve Everhart is always innovating and looking for ways to make us more successful”. Mike McLain – since 2015 The Dentist’s Choice brand is also a home-based brand that provides dental handpiece repair quickly at half the price of the competitors. Both

businesses offer extensive training to the franchisees who can be up and running and cash flowing in weeks. And with little to no employees, there are very low expenses.

This enables the dedicated franchisee to be cash flow positive at a faster rate.

I’ve been there from day one.

There are no finer, more caring people than the Everhart’s.

They are there every step of the way. I consider them close friends. – Scott Marx (Detroit, MI) franchisee since 1999 Steve Everhart vibrates with enthusiasm as he talks about his businesses.

“I love these businesses. I love my franchisees, business partners and my employees.

They are my extended family and many have become close friends.”

Then he zones into his business minds eye…

“Earlier in my career I was trained as a CPA. I pay attention to detail and look for the least complicated solutions so our franchisees can succeed… that’s how we succeed.

Homebased businesses with very low overhead, fast ramp up.

Extensive training and ongoing support. A competitive edge through best practices. We have even arranged for 100% financing for our new franchisees who qualify… funding in as little as three weeks”.

Looking for a Company that cares, has competitive

advantages, homebased – low overhead, a fast ramp up to cash flow, and the means to get you up to 100% financing, then Hallmark Homecare and The Dentists Choice are the family that you want to join.

FOR MORE INFORMATION

Contact Bill at Bill@TheDentistsChoice. com or Bill@HallmarkHomecare. com. Visit them online at www.

TheDentistsChoice.com and on www. hallmarkhomecare.com.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

41

Start your own physical therapy clinic!

Your Passion. Your Patients. Your Profits.

OPERATIONS

ADVERTISING

MARKETING

• Increased Revenue, Profitability • Proven Marketing Strategies • Enhance Business Operations • National Brand Strength • Improved Patient Experience

BILLING + COLLECTIONS

CLINICAL ENHANCEMENT

EMPLOYEE MANAGEMENT

• Superior Outcomes and Quality Care

We are here to support your business, not run it. Every aspect is designed to help you run a successful practice and deliver the best quality of care to your patients.

APEXNETWORKFRANCHISE.COM 314-312-0129 | Franchise@ApexNetworkPT.com

TAKE CONTROL OF YOUR FUTURE WITH BUSINESS OWNERSHIP Kitchen Tune-Up delivers stunning updates in only 1-5 days, shattering the belief that remodeling has to be hard!

• • • • • •

NO remodeling background needed Comprehensive training and e-learning Start-up package included Financing available High gross profit Home-based or retail

Learn how to own and operate a successful kitchen remodeling franchise.

877.958.6971 KTUFRANCHISE.COM

Ranked Among the Top 100 Franchises for less than $100,000 Entrepreneur Franchise 500® This is not an offering to sell a franchise. Franchise offerings are made through the Franchise Disclosure Document. Kitchen Tune-Up® is a registered trademark of HFC KTU LLC. © 2021 HFC KTU LLC. All rights reserved.

VETERANS ISSUE

Fresno to Navy to Corporate Career to Ownership

by Steve Taylor, Consultant, The Franchise Consulting Company

I

n a sense, my journey is not exceptional — I grew up in Central California, did well in high school, played sports, and went on to the US Naval Academy. My motivations were pretty standard for a boy in my day - I saw Star Wars, felt a kinship with Luke, and decided my best option was to move on from Tatooine (er, Fresno) and engage the ‘Evil Empire’ after graduating from The Academy.

Following my service, I made the transition from the Navy into High Tech. The saying “you can certainly do ‘OK’ working for others” applied well in my case - and I found several jobs in succession, doing OK, but not really ‘hitting it out of the ball park’, either.

During the Great Recession, and with the enthusiastic support of my family and friends, I purchased a business (floor coverings retail). It was my experience as a business owner that convinced me that a) this was a GREAT option for ‘corporate refugees’ like me and b) military experience was AWESOME preparation for business ownership.

Three years ago, I decided it was time to focus on the areas of business ownership that most appealed to me.

Specifically, I found that

44

working with business owners and potential business owners was both very rewarding and fulfilling experiences. And so, within 6 months, I sold my business and started reaching out to those interested in learning more about the

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

benefits of business ownership.

So what? Well, my experience informs my approach, attitude, and perspective . . . and credibility. And when my clients ask questions, I want them to know the context of my answers.

WHAT KIND OF QUESTIONS ARE YOU ASKED? WELL …

I am a veteran, what is so great about business ownership for me?

• YOU own the good, bad and ugly. Ultimate accontability.

• YOU can change lives - as an owner, I have never been more empowered.

• It doesn’t “feel” like “work” because I genuinely enjoy(ed) what I do. (It is for myself and my family).

• Flexibility - I choose to work when and where I want and who my clients are.

• Finally, veterans bring an unmatched ability to EXECUTE and IMPROVISE. We are used to running toward the sound of gunfire. “Everyone has a plan until they get punched in the mouth.”

(Mike Tyson - famous philosopher and noted boxer). I don’t think most veterans understand how rare these skills are.

So why franchising and not independent ownership aren’t you just giving away money to the franchisor?

• Peer group - There is a great group of people you can rely on to give you honest (and realistic) advice - fellow owners.

• Ability to validate the franchisor claims - prior to owning the biz!

• The cost of big systems and support is amortized.

• Replicate successes and identify root causes, again across many businesses.

Are their programs and support ($) for veterans?

• Absolutely. Some offer a cash discount as high as 50% off the initial franchise fee, others, discount royalties over a period of time. Still, others offer financing options (up to 100%).

• 97% of Franchisors think Veterans make GREAT Franchisees - so they are actively recruiting more veteran owners. https:// openforopportunity.com/ category/veterans/ Isn’t this just for former officers?

Absolutely not - the only limitations are your interests and goals. Most former E-6 have more significant leadership experience than managers in the corporate world.

What is your ‘value proposition’?

I save you money and time by identifying the RIGHT concepts for YOU, making introductions, and then providing the tools (and knowledge) necessary to make a high confidence decision. I ask the “hard” questions upf ront, so you don’t spend your time chasing false leads. And then you will study multiple options in parallel.

What do you cost me?

Nothing - you will never see a bill f rom me. I am paid by the seller when YOU decide to make an investment.

What do franchises cost? Or the better question is, what is the range of investments?

• At the low end, around $50K. Most franchises are in the $250-350K per unit range.

• If you are financing (and this is very common), expect to need about 15-30% down plus 6-12 months of living expenses on hand. And yes, if you are receiving retirement pay or your spouse works - that will be taken into account. (I refer my clients to an expert in business financing) Would you do this again?

Absolutely, although my search criteria would be different.

What is your favorite concept?

That depends on you. What are your goals, objectives, geography?

What criteria do you use when selecting new clients?

I am looking for those interested, focused, and qualified to look at new opportunities. If you have the interest (and at least 15 minutes) I am happy to jump on call to discuss in more detail.

ABOUT THE AUTHOR Steve Taylor lives in the San Francisco Bay area, is married with three children in high school. He is a graduate of the US Naval Academy, has extensive experience in the corporate world AND small business ownership.

Contact Steve at SteveTaylor@ TheFranchiseConsultingCompany. com, 925-344-5981 or book an appointment directly here.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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TACTICAL LASER TAG FRANCHISE OPPORTUNITIES LASER TAG REDEFINED FOR ADULTS AND TEENS Team Combat combines cutting edge interactive immersion technology with a complete, turnkey franchise system to offer unique entertainment opportunities.

TACTICAL LASER TAG LIKE YOU’VE NEVER SEEN BEFORE

Team Combat creates realistic combat simulations for fun, sport, or tactical training purposes. This is a new concept of fun and entertainment. Each Team Combat site has a 8,000-10,000+ square foot facility and offers a Tactical Laser Tag experience that is immersive, stimulating, and satisfying for adults and teens.

Our laser combat system is state of the art and contains the same technology used by the US Military. Many area SWAT teams, the US Navy, the Army National Guard and the Drug Enforcement Agency all use our equipment and facilities. This isn’t kiddie laser tag but it doesn’t require participants to have any specials skills or to be athletic. Everyone can enjoy the competition.

TACTICALGAMINGSYSTEMS.COM | (219) 200-5010 | JACK@TACTICALGAMINGSYSTEMS.COM

A DIVISION OF KEYSER

DON’T HAVE A REAL ESTATE DEPARTMENT?

WITH F.R.E.D.

NOW YOU DO WHAT’S F.R.E.D.?

Franchise Real Estate Department (F.R.E.D.) is your team of franchise commercial real estate experts.

F.R.E.D. IS ALWAYS

ON YOUR SIDE

As a franchise-focused division of Keyser, F.R.E.D. gives you all the power and resources of a commercial real estate brokerage, with a focus on franchising.

F.R.E.D. only represents tenants, never landlords, so you know we’ve always got your back and are ready to negotiate aggressively for you and your franchisee.

From site selection, to lease negotiations and hanging your official “Now Open” sign, F.R.E.D. helps remove the hassle by coordinating with construction, legal, and your landlord throughout the entire process at no cost to you or your franchisee.

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VETERANS ISSUE

The Air Force Taught Him How To Fly and To Fix Things Don Stone Took Those Lessons Into All His Future Business Ventures

by Rhonda Sanderson, CEO, Sanderson & Associates

D

on Stone’s entrepreneurial spirit began when he learned to fly while serving in the Air Force, whether he realized it at the time or not. After leaving the service, he received all of his civilian ratings to fly.

With all his knowledge about planes, Stone chose to open his first business as a fixed-based operation, which is basically a gas station for planes, at a small airport in Colorado. While it was a fun business overall, he was challenged dealing with city and county governments who were the owners of the airport. This experience taught him lessons he’d use

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throughout his life.

Stone’s first franchise came in the hair industry. He was part of a 216-location franchised hair salon system in a 16-state area around Texas. After selling that business in 2000, he was interested in purchasing another business.

“My experience with franchising was what made me pursue future opportunities with viable systems to their branding, networking and support capabilities,” Stone shared. “I had an opportunity

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to talk to someone in Dallas, TX about a mobile pet grooming business that wanted to expand and start franchising,” Stone said. “Because of my experience with my hair salon franchise we thought of using the franchise model to expand it, but I ended up buying the business.”

After much due diligence, Stone realized it would be complicated to turn the mobile grooming business into a franchise. He was surprised to learn that mobile pet grooming salons are more complicated that an average person would expect, so instead of franchising that business, he kept it as was and it has grown significantly and now operates over 50

mobile grooming salons in the Dallas/Fort Worth area.

As time went on, Stone continued to watch for a complementary business to purchase. “I discovered Pet Butler and it had everything I was looking for,” he said. Once the Dallas/Fort Worth market opened, he jumped at the chance to diversify by adding a Pet Butler franchise to his current business model.

“It was easy for me to add on because we had the backoffice services in place already,” he said. “It was a great way to enter acquire a much-needed service, popular in the pet specialty services group.” Stone was able to keep his focus on the same great services for animals in people’s homes or offices for their pets. He has a full-time manager and six scoopers, four having been a part of his organization for more than 10 years.

“It was a big plus to join a longstanding franchise company, already known for great marketing, operations and support with their SpringGreen Lawn Care brand,” Stone said. “When Pet Butler was acquired by Spring-Green Enterprises, existing franchisees got the digital marketing help, which has become a bigger part of a good business budget, and resources of Spring-Green’s team. Having a digital team

“IF YOU ARE THINKING ABOUT BECOMING A PET BUTLER FRANCHISE OWNER, YOU MUST HAVE AN ENTREPRENEURIAL SPIRIT..."

— Don Stone , Pet Butler Franchise Owner who lives it all day, every day is extremely important,” said Stone. “They’re up to speed with the latest and greatest changes.”

The back-office support is also a huge advantage because Stone is not tied to a desk. The company’s National Call Center answers all calls, from would be and existing customers and provides immediate information to the franchise owner. “Within minutes we are on the phone with the customer solving any issues or schedule changes.” Stone said.

The back-office support team also handles customer billing and processes payments.

Stone is getting his son involved with the Pet Butler end of the business, which, frankly, involves the back end of a dog! Stone has a dedicated full-time manager for the Pet Butler side of his business, but he too scoops poop, and his son is learning to become a manager for the business by starting to scoop poop as well.

“He will learn the business by doing it, not by taking it over.”

In fact, the entire family, two boys and a girl, are involved

in both the Pet Butler and mobile grooming businesses.

They migrated toward the businesses on their own, which was very important to Stone. “It is interesting to get a different perspective from my kids,” he said. Having a different generational outlook through his kids provides new insights and Stone is very proud of the businesses the family is building together.

“If you are thinking about becoming a Pet Butler franchise owner, you must have an entrepreneurial spirit, but you need to follow the program,” Stone said. “The franchisor spends a lot of time and money on what works and what does not. A good franchisee will learn from that so they don’t repeat mistakes because they are costly. Follow the system while also staying open-minded.”

“If you’re in the pet business already or are looking for a business in a booming industry, take a serious look at this,” Stone said. “It’s a great business.

Ninety percent of the things you need to know and do are already figured out for you.”

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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VETERANS ISSUE

HobbyTown: Where Military Vets Turn Childhood Hobbies Into A Business Opportunity

by Aaron Bakken, Consultant, The Franchise Consulting Company

H

obbyTown has been a popular business opportunity for US military veterans for decades. This retail business stocks a large selection of hobby products including a wide variety models kits, radiocontrolled vehicles, planes, trains, toys and so much more.

Inventory management, logistics and team member management skills learned in the military become very useful. Hobby stores have been booming during the pandemic, providing ROI for most owners at levels much higher than they dared predict previously. Established in 1986, HobbyTown has grown to 110 stores in 39 states with system wide sales of $138,000,000 recorded in 2020. Sales were up over 24% in 2020 and 2021 looks to be on a similar trajectory.

I spoke with three successful veteran franchise owners of HobbyTown and learned these stories: 52

GREG STEINER Greg Steiner started his military career in the Coast Guard in 1988 as a navigator on a law enforcement ship in Cape Canaveral until 1991. He spent another 1.8 years in the Coast Guard Reserves before entering the Army as an infantryman in 1993, retiring from active duty May 2010 in Army Air Defense. After opening his first HobbyTown he worked full time for the Air Force Reserve as a civilian for 2 years. He currently owns two stores, one in Fayetteville, NC, and one in Sanford, FL. Greg has always been a gamer and was a modeling enthusiast as a kid. After retiring f rom the military, he

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looked at a lot of f ranchises and couldn’t find the right fit. He stumbled upon HobbyTown in 2011 and opened his first store outside of Ft. Bragg in North Carolina, acquiring another store a few years later in Sanford, FL. Greg was involved in logistics and operations at the end of his military career and found that experience to be invaluable toward running his stores and inventory.

“Having a small business requires a lot of discipline, which is something that is the bread and butter of military service. It’s a natural fit, the long hours of ownership (like deployment) and capturing your passion in a business is a fun way to live your life.

I’m interacting with happy, excited people every day that love my stores.”

COREY BOSWORTH Corey Bosworth spent 7 years in the Air Force and was deployed for 1 tour in Afghanistan. He exited the military as an E5 staff sergeant. Corey spent 10 more years back in Afghanistan

as a military contractor for Lockheed Martin, setting up their air traffic control network. He told me that when this contract was completed he came back to the US and had a hard time getting grounded professionally. While he worked through what do to next, he spent a lot of time at local hobby stores pursuing his childhood hobby of remote-control car racing.

In the Denver area, Corey noticed most hobby shops were HobbyTown franchises, which led him to become curious about ownership. He contacted their corporate office and, before he knew it, he was purchasing an existing store in 2017. Since then, he has become the owner of two more stores in Colorado.

Corey told me “If you do something for a living that you love, it’s not really like working and you’ll be successful at it because it

doesn’t really feel like work.”

Corey’s Air Force training and experience with training new recruits has been a huge asset toward running and operating his stores. Thanks to the work he did in the Air Force he learned how to break huge projects down into easy-to-complete elements and has found this to be very helpful when running a business with hundreds, if not thousands, of products on the shelves.

CHRIS COPE Chris Cope came to HobbyTown after 4 years in the Air Force in air traffic control and owns a store in Boise, ID. Upon leaving the military he got into computers and IT. He worked at Micron Technology for some time until they started offshoring most of their IT development. This gave him the idea to start his own business. Owning a hobby store had always appealed to him after visiting one in San Antonio while in the military.

He eventually came across HobbyTown and, when he realized it was a f ranchise, jumped on the opportunity.

It seemed truly differentiated from most other retail businesses.

His military work has been especially helpful in the modeling field. A lot of veterans come into the store looking to build models of

machines/planes/boats that they served on. It’s been great fun for him to help these vets find their favorite tanks and planes to build at home.

What he likes best about HobbyTown is their fully managed accounting service.

Plus, the corporate office has access to his inventory and sales and can do all of his tax reporting. HobbyTown also has a “BuyersClub” which is a warehouse in Nebraska that lets smaller stores get their hands on items they wouldn’t normally be able to get, like select popular toys due to minimum order quantity requirements f rom the manufacturer. HobbyTown also negotiates great deals with distributors so that store owners can have a mix of products that are appropriate for their local marketplace. He feels he gets to move and act like a big box store without the big box store expenses.

MORE ABOUT HOBBYTOWN HobbyTown is looking to accelerate its franchise growth moving into 2022, leveraging the nationwide spending surge on hobbies. Their story is compelling, as most stores require $350,000 or less all-in to get started and can generate gross sales 3x+ this initial investment.

Reach out to Bob Wilke, President of HobbyTown, at bobw@hobbytown. com for more information on new franchise opportunities. hobbytownfranchise.com

ABOUT AARON BAKKEN Over the past 20 years Aaron has owned 8 companies (including 2 franchises), served as VP of Franchise Development for an international franchise group, and served clients as a franchise matching consultant and broker. Contact Aaron at aaron@ thefranchiseconsultingcompany.com.

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Hobbyists are everywhere and so is HobbyTown.

Become a HobbyTown franchise owner today and take back your time, earning power and future.

r HobbyTown family at thei n o yt a D e h d, VA. T g in Richmon grand openin

With over 100 locations across 39 states, HobbyTown is the largest brick-and-mortar hobby retailer in the world.

As a franchisee, you can help spread the joy that our products provide to thousands of our customers.

Chart your own course.

Build your team and take leadership. Set the pace and fill your day, your way.

(Plus, you'll get to write and cash your own checks.)

Franchise in a box, no assembly required.

New to franchising? No problem. With our extensive network of franchises, we help new owners get their locations up and running.

We've got your back with dedicated support.

As you grow your business, we’ll support you with advertising and marketing solutions, along with day-to-day resources like IT support and inventory management.

It’s time to have fun and make a living doing it.

Learn more at HobbyTownFranchise.com.

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Xponential Fitness ® family of brands, a curator of leading fitness & wellness brands across every vertical in boutique fitness including Pilates, barre, cycling, running, rowing, dancing, stretching, boxing, yoga, and functional training. With decades of fitness and franchising experience across our team, Xponential Fitness has the resources and network to ensure continued growth and support for our franchise owners.

Learn more about franchise opportunities at: xponential.com/franchising

VETERANS ISSUE

Fast-Rising Marketing Whiz Jumps Hurdles at Salsarita’s Mexican Grill

by Rhonda Sanderson, CEO, Sanderson & Associates

#FranchiseStars Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains and is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr. com or on LinkedIn where she is the author of Franchise Stars at https:// www.linkedin.com/ in/rhonda-sandersona6b658/

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A

stepladder won’t suffice. An extension ladder is what’s most appropriate to follow 30-year-old Kelly Cooke’s ascent to recently being named Chief Marketing Officer of Salsarita’s Fresh Mexican Grill, the fast-casual chain with more than 80 locations in 18 states.

Named one of the most influential restaurant executives in the country according to Nation’s Restaurant News earlier this year, Cooke has compiled an impressive list of accomplishments for Salsarita’s CEO and owner Phil Friedman since she joined the chain in the 2015 as a marketing coordinator.

“Kelly is a young, emerging marketing leader in the restaurant industry,” said Friedman. “She is responsible for spearheading all of Salsarita’s Fresh Mexican Grill’s marketing efforts and got our whole system through the pandemic. Nicely I might add.”

The COVID-19 pandemic dealt a serious blow to the restaurant industry – which proved devastating for many chains and some operators while others are still overcoming

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obstacles and are trying to bounce back.

Salsarita’s, on the other hand, adapted quickly to the pandemic-caused issue of not being able to have dine-in guests by quickly bolstering programs to increase customer awareness of curbside pickup, takeout and third-party delivery options.

As Director of Marketing during that period, Cooke had little time to formulate a plan to react to the devastating business impact of the pandemic. Salsarita’s was not spared as same-store sales from March-May 2020 were down 37 percent over the same period in 2019.

But Cooke reacted quickly and decisively as Salsarita’s launched several new initiatives.

The result has been extremely strong sales growth throughout the system, which makes Salsarita’s an attractive brand for multi-concept / multi-unit operators seeking a concept that has consistently been outperforming the fast-casual industry year-over-year. Among

Kelly Cooke, CMO of Salsarita’s Fresh Mexican Grill, left, with Salsarita’s CEO Phil Friedman, right.

Cooke’s marketing initiatives and accomplishments during the pandemic: • After the initial decline in sales early in the pandemic, same-store sales during the second half of 2020 were down only seven percent over 2019. Excluding catering sales, Salsarita’s has seen double-digit same-store sales growth each month since June 2020, with average sales growth each month of approximately 18 percent.

• Marketing promotions with third-party delivery partners led to a 40 percent increase in sales, with third-party orders still making up an average of 14 percent of total sales each month.

• Orders via the Salsarita’s App and online increased

300 percent compared to pre-pandemic figures.

• Cinco de Mayo sales in 2020 increased 36 percent over 2019, with online orders making up 63 percent of all orders and third-party deliveries up 250 percent compared to the daily average.

• Stores donated thousands of boxed lunches to local hospitals, urgent-care centers and other medical offices.

While Cooke excelled during the pandemic, she has been a whirlwind ever since she joined Friedman and Salsarita’s. In 2017 she helped collaborate on creating the name and branding change from Salsarita’s Fresh Cantina to Salsarita’s Fresh Mexican Grill and she also helped

develop the chain’s drive-thru concept that year. And in 2019 Cooke helped launch the Salsarita’s App and new online ordering system.

“Kelly launched the Salsarita’s App and new online ordering platform in collaboration with the technology department, which has led to a triple-digit increase in online orders since launch and she has implemented national campaigns that continue to lead to double-digit samestore sales growth for the Salsarita’s system,” Friedman said. “She developed amazing relationships with our franchisees and our vendors, making many things possible that just would not have been without her.”

Prior to working for Salsarita’s, Cooke was a marketing and business development manager for an engineering firm in the Raleigh, N.C. market.

Originally from upstate New York, Cooke earned a bachelor’s degree in Journalism and Mass Communications and a master’s degree in Integrated Marketing Communications from St. Bonaventure University.

ABOUT SALSARITA’S: Founded in Charlotte, N.C. in 2000, Salsarita’s Fresh Cantina (now known as Salsarita’s Fresh Mexican Grill) offers Mexican favorites such as six flavorful house-made salsas, custom burritos, tacos, nachos and salads made fresh to order with an extensive selection of proteins, toppings and fillings.

Salsarita's was acquired by franchise industry veteran Phil Friedman in 2011 and operates more than 80 locations in 18 states, including 10 that are company-owned. For more information, visit www.salsaritas.com, like us on Facebook at http://www. facebook.com/salsaritas and follow us on Twitter and Instagram @salsaritas.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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OWN A BUSINESS THAT MAKES A DIFFERENCE

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FLORIDA & TEXAS Florida and Texas are HOT HOT HOT markets as both have grown through the

PART pandemic. Along with the massive influx of new residents the influx of needs is 2

being met by savvy entrepreneurs who are starting new businesses in the Sunshine and Lone Star states at the fastest rate of any states in the country. Here are local franchisors from Florida and Texas who are meeting the demand for services and growing their brands!

You can meet them and hundreds more at The Great American Franchise Expos.

F LO R I DA

Align Right Realty International Corp Contact: johnny.loewy@gmail.com Year Started: 2019 Number of Franchises: 9 Item 7 Range: $66,900 to $318,900 We believe in providing our franchisees and real estate agents with the roadmap and tools necessary to build brokerages that dominate in their marketplace. Founded by Wall Street Journal Top 50 REALTOR®, Johnny Loewy, our hybrid brokerage concept provides franchisees and agents all the tools they need to excel. We include technology platforms, training, branding, marketing, support, and free leads for every office and agent; plus, agents get paid 100% of their commission. We are looking for real estate leaders who want to own and grow a large brokerage wherein they guide their agents to become the finest in the industry.

The Align Right Realty brand provides brokerage administrative and management systems to ensure ARR Franchisees can focus on office growth, culture, and agent retention without being bogged down with administration. Our systems and training on all facets of brokerage allow Brokers to do the proactive work, knowing their well-trained admin team is efficiently and effectively doing the reactive work. Align Right Realty puts the necessities of brokerage management systems, procedures, staffing, marketing, training, recruiting, technology, leads and culture in a brokerage in a box. If you’re in the real estate business, we hope your career Aligns Right.

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T E XA S

AireServ, a Neighborly Company Contact: austin.meek@nbly.com Year Started: 2 Number of Franchises: 1992 Item 7 Range: $87,600 to $216,400 The possibility of taking on business ownership is exciting. It’s a big decision that can bring financial freedom and a lifetime of personal rewards. If you’ve been thinking of starting an HVAC business, you’re looking at a lucrative industry. Heating and cooling is a solid, necessity-based business with ongoing consumer demand.

Aire Serv provides a unique opportunity to independently run an HVAC business while tapping into a wealth of resources from our national franchise system. We offer HVAC startup opportunities and existing franchises in a variety of markets across the nation.

Many entrepreneurs come to Aire Serv because they want to know how to start an HVAC business with strength and longevity—while maintaining work-life balance. Our franchise system is designed to fulfill that desire.

F LO R I DA

4Ever Young Contact: carlton@fyinstitute.com Year Started: 2019 Number of Franchises: 22 Item 7 Range: $300,000 to $535,000 THE 4EVER YOUNG ADVANTAGE What we offer is in our name. 4Ever Young is the embodiment of a powerful idea: that aging doesn’t have to mean losing your quality of life. We’re a preventative health facility—which means we’re not just focused on treating symptoms.

Because traditional doctors tend to only treat patients when there’s a problem, they practice reactively, not proactively. We don’t. We use advanced diagnostic methods and a tried-and-true evaluation process to find out what’s sapping your energy and feeling of wellness, discovering the root cause of any agerelated symptoms and addressing them with the latest in modern anti-aging science.

To be the best, we only settle for the best. Which means a fuller evaluation process, including blood work that’s unrivaled in the anti-aging industry for its thoroughness. It also means a personalized, perfectlytailored approach to every patient’s health—not a one-size-fits-all treatment approach that won’t suit your unique needs. Patients who are seeking a roadmap to healthy aging, menopause, andropause, weight loss, optimal nutrition, detoxifying the body, or improving their appearance can count on 4Ever Young’s anti-aging expertise. Our patients stay with us because we care, and because we know that the best way to care for different bodies is to apply a flexible, deeply specific approach to every patient interaction. No exceptions.

No matter what your concerns are, we’ll focus on what your body needs and create a multifaceted treatment regimen that gets you the results your looking for. At all of our locations, you’ll receive care from highly-trained, compassionate professionals who have dedicated their careers to using every resource that modern science and technology have to offer to make you feel better, look better, and enjoy your age.

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T E XA S

Miracle Leaf Health Centers Contact: erika@miracleleaffl.com Year Started: 2018 Number of Franchises: 70 Item 7 Range: $140,000 to $200,000 As the nation’s premier medical cannabis health center, Miracle Leaf Health Centers is a renowned company for individuals searching for alternative pathways into healthier living. We operate as board certified medical clinics and retail stores that provide high quality evaluations to patients seeking the use of Medical Marijuana as a form of medicine. Our goal is to assist patients with the enrollment process for the state Marijuana Card Registry. We also offer our own CBD & THC retail products line. These services, as well as our national medical cannabis telemedicine services have made us a household name and a national sensation.

We have been operational since August 9th of 2017. Our company is a franchise with over 50 locations open and under development and is projected to have at least 70 locations by the end of 2022. Miracle Leaf offers a hands-on training program in order to ensure that franchisees are 100% equipped with the knowledge, skills and expertise to successfully operate their own center. We are very passionate about this form of care and want to share our vision and success with those who are equally as invested and passionate.

T E XA S

ShelfGenie, a Neighborly Company Contact: caroline.wolf@nbly.com Year Started: 2007 Number of Franchises: 178 U.S. / 6 Canada Item 7 Range: $90,600 to $135,500 ShelfGenie is a customized shelving and cabinet franchise that has improved tens of thousands of cabinets in kitchens, pantries, bathrooms and garages since it began transforming spaces in 2000.

These days, more homeowners are opting to retrofit or remodel older homes instead of moving to newer, more pricy constructions. ShelfGenie is rising to the top of the kitchen cabinet business, offering some of the best home-based franchise opportunities for entrepreneurs looking for a scalable business that also makes a difference in people’s lives.

As the premier home improvement franchise, ShelfGenie has been winning clients with ease since we launched in 2007. With millions of homes now boasting our customizable solutions, ShelfGenie is ramping up for continued expansion.

ShelfGenie, which joined the Neighborly® family of brands in 2020, is a growing franchise in the $400+ billion home improvement sector that provides customized Glide-Out shelving and storage solutions to clients nationwide. We offer entrepreneurs a scalable, home-based, low-entry-cost business opportunity that can combine passion with a greater purpose.

We transform spaces and make homes more livable. As a ShelfGenie franchise owner, you provide solutions to some of the most frustrating challenges our clients face within their homes. Our custom shelving and storage solutions help relieve our clients’ frustration by creating spaces within their homes to improve organization and accessibility. And it’s that commitment to our clients’ happiness that sets ShelfGenie apart from other home improvement franchises.

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F LO R I DA

Island Fin Poke Contact: cliff@islandfinpoke.com Year Started: 2018 Number of Franchises: 20 Open / 44 Sold Item 7 Range: $194,000 to 355,000 Island Fin Poké Battles for Dominance as National Allure for Poke Continues Hawaiian-style poke chain eyes 25 total restaurants by 2021; 100 restaurants within five years WINTER SPRINGS, Fla. – Poke was a meal not well-known outside of Hawaii until a few years ago, but today there are nearly 2,000 poke restaurants outside of Hawaii, with much of that growth coming in the last two years. Today, one of the newest chains battling for dominance in booming segment is Island Fin Poké.

Founded in 2017 and franchising since 2018, Island Fin Poké is a Florida-based fast-casual chain that serves Hawaiian-style poke bowls in a comfortable laid back beach shack environment. Island Fin Poké currently has 20 operating locations and an additional 10 units already in various stages of development across six states. The Florida-based franchise expects to have at least 40 total restaurants open and operating by the end of 2022 and 100 units within the next three years.

Customers can discover exciting flavors and new dishes destined to vary with what fresh and local sources bring to market. The majority of menu items are gluten-free, and there are vegetarian and vegan options.

T E XA S

MOLLY MAID, a Neighborly Company Contact: caroline.wolf@nbly.com Year Started: 1984 Number of Franchises: 496 Item 7 Range: $110,200 to $160,200 As a part of the Neighborly family of home service brands, Molly Maid offers franchisees more than your typical franchisor. Our franchise owners enjoy mentorship and cross-promotion opportunities from fellow Neighborly brands at a local level. They can also benefit from national cross-marketing campaigns and lead generation support from the consumer-facing Get Neighborly website and web app.

Owning a housecleaning franchise isn’t something a lot of people initially consider for their future.

Professional home cleaning, however, is a need that every American household has. As families grow busier, more and more of them are recognizing the need for a professional maid service. Take advantage of this growing demand by partnering with Molly Maid!

When you choose to franchise, you’ll enjoy the independence of being your own boss while benefiting from the security of partnering with a nationally recognized brand. Your ambition and enthusiasm paired with our extensive resources and knowledge add up to an unlimited potential for success. You’ll be able to deliver the integrity and personal attention homeowners value when selecting a housekeeping service, and they’ll be able to find you easily, thanks to our national brand recognition.

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T E XA S

Window Genie, a Neighborly Company Contact: caroline.wolf@nbly.com Year Started: 1998 Number of Franchises: 125 Item 7 Range: $104,900 to $187,500 You probably already know that Window Genie “cleans windows and a whole lot more.” While that “whole lot more” does mean additional services, it’s also about a culture 25 years in the making. The Window Genie culture is deeply rooted in integrity, ethics and a sincere desire to help our franchise partners succeed. Franchise owners represent the Window Genie brand and culture by running their businesses based on professionalism, reliability, loyalty and service. Our trademark, purple “Geniemobiles” are a common sight in communities we serve.

Spending 25 years in the industry has its advantages. Window Genie has been able to evolve and grow into a nationally ranked leader in home services over the past 25 years because we’re constantly looking for ways to improve our services and how we do business. Our goal as a franchisor is to provide entrepreneurs the best opportunity possible to establish and grow a successful business.

Our “Window Care” program rewards customer loyalty through discounts based on frequency of cleanings. This has been universally effective in increasing our number of repeat customers. We believe that simply treating our customers right and offering necessary, excellent services will drive repeat business. We’re looking for franchise partners with a desire to establish and maintain relationships with potential life-long customers in their communities.

T E XA S

The Driveway Company Contact: gina@franxperts.com Year Started: 2019 Number of Franchises: 25 Item 7 Range: $84,040 to $157,130 The Driveway Company is a one-stop opportunity for your concrete repair, renew, and maintenance needs. We’ve been in business for over 30 years.

Ninety percent of concrete driveway replacements are preventable. Due to the rate that concrete can deteriorate, it’s smart for homeowners to prepare their driveways, walkways, pool decks, and patios ahead of time. In the cooler months when rain and snow absorb and moisture penetrate unsealed concrete, freezing can cause up to nine percent expansion. The concrete will then loosen and start to crumble, damaging the appearance while making it even more susceptible to further damage. For those of you that use salt and chemicals to remove ice, even more damage is being done to unprotected concrete.

In the southern climates, heat can cause surface damage to concrete as water seeps down below the surface and is absorbed.

Founded in 2019, The Driveway Company is led by a passionate executive team with decades of industry specific experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business. The Driveway Company is also the sister company of one of the fastest growing restoration company’s in the nation, Restoration 1.

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T E XA S

Smokin' Oak Wood-Fired Pizza Contact: matt.mongoven@smokinoakpizza.com Year Started: 2016 Number of Franchises: 10 Item 7 Range: $193,000 Smokin’ Oak Wood-Fired Pizza is a fast-casual franchise concept that serves authentic, artisan, wood-fired pizza. Our proprietary dough is made fresh every day, we roast our own meats in the oak wood-fired ovens, we even chop our own fresh vegetables.

In fact, our food is so fresh we don’t even have a freezer!

Smokin’ Oak Wood-Fired Pizza is a cross between fast-casual and sit down dining at a fast-casual price point. Simply put, we’ve taken pizza and reinvented it for today’s consumer. And now to create the ideal investment opportunity for new Franchise Partners, we now offer a variety of ownership options with varying degrees of investment: • Our core restaurant is 1,800 – 2,000 square feet, with an open concept kitchen with individual sized pizzas created and baked right in front of the Guests • Our Taproom concept is proving very popular, combining our core restaurant model with a SELF SERVE TAPROOM WALL. Guests receive an RFID bracelet, go to the wall, choose the drink of their choice, activate the tap and pour! Approx. 25 – 30% of sales in a Taproom restaurant are from the Tapwall, which has an impressive ROI of less than one year!

F LO R I DA

Tint World Franchise LLC Contact: michael.glick@tintworld.com Year Started: 2007 Number of Franchises: 85+ Item 7 Range: $229,950 to $339,950 Since 1982 Tint World® has provided high-quality window tinting and vehicle accessories to people who love their cars. With a wide selection of automotive products and services, clean, attractive facilities, and superior customer service, Tint World® has become America's favorite place for auto styling and marine styling accessories, and residential and commercial window film services.

Now, anyone can be the proud owner of a Tint World® Automotive Styling Center. In 2007, Tint World® began franchising, and quickly became the nation's largest and fastest-growing window tinting and auto styling business opportunity. If you're interested in running your own business and being your own boss, you too can enjoy the excitement and profitability of running your own Tint World® auto styling business – all for a surprisingly low initial investment.

Tint World® is a rapidly growing franchise that’s looking for motivated, like-minded individuals to become part of our family of franchisees that want to help each other succeed!

Tint World® has Territories Available in the USA and Canada with a target of having 300 Stores Open by 2025. Franchisees greatly benefit from our proven business model, excellent support systems, and nationally recognized brand when establishing their own franchise locations.

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T E XA S

bluefrog Plumbing + Drain Contact: gina@franxperts.com Year Started: 2014 Number of Franchises: 15 Item 7 Range: $127,130 to $370,915 The plumbing industry is booming, with $110 billion in annual revenues, and the fact that plumbing is a need, not a want, for every homeowner makes plumbing entirely recession-resistant.

"I’ve been in franchising for a long time, and I know that the only businesses that are truly worthy investments are recession-resistant, offer high margins and are an immediate need for a large population,” says Gary Findley, CEO of bluefrog Plumbing + Drain. “If you have a problem in your home, whether it’s a leak, a clogged toilet, or roots growing in your yard that bust your pipes, that has to be fixed. People for a long time thought they had to be a plumber, or have a license. No. This is a true business. We offer advice on helping you find a qualified plumber, we help you master the business model, and that’s why we’re attracting experienced entrepreneurs. There’s nothing sexy about being a plumber, but if you want to be in business, if you want to grow, if you want to earn a great living, this is the business for you."

Founded in 2014, bluefrog™ is led by a passionate executive team with decades of industry specific experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business. bluefrog™ is also the sister company of one of the fastest growing restoration company’s in the nation, Restoration 1.

T E XA S

Dryer Vent Wizard, a Neighborly Company Contact: austin.meek@nbly.com Year Started: 2004 Number of Franchises: 92 Item 7 Range: $73,800 to $152,500 Since our founding in 2004, Dryer Vent Wizard® has grown into the North American leader specializing in residential, business and multi-unit dryer vent cleaning, repair and installation. How? We offer the reliable, high-quality service and expertise our customers demand and a prime opportunity for entrepreneurs like you.

AN EXECUTIVE OWNERSHIP MODEL You’re the boss. Manage your business and leave the technical work to your team of dryer vent service professionals.

JOIN A TEAM THAT FEELS LIKE FAMILY Get into business with the backing of a powerful international brand in a needed service industry niche, but with the family-style culture you’d miss if you were anywhere else.

IMPROVE YOUR LIFESTYLE Take control of your professional life with an opportunity to own one of the strongest brands in a surprisingly high-demand industry.

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T E XA S

The Melting Pot Fondue Restaurant Contact: sturner@fontburnerbrands.com Year Started: 1985 Number of Franchises: 93 Item 7 Range: $1,339,023 to $1,587,201 At Melting Pot, fondue is more than a signature dish. It’s a culinary tradition that we honor every day – and since 1975, we’ve been perfecting our craft. Thanks to our dedication, that tradition is going strong and attracting new fans every day. But it isn’t just the food, fondue is more than just a meal. It’s an experience. And that’s what Melting Pot does best: deliciously distinctive experiences that are designed to be shared, savored, and remembered. Fondu is how we bring people together – in a relaxed, welcoming environment where we can genuinely connect with family and friends. We may call them our guests, but they’re really more than that. They’re participants in the experience, playing an active role in creating the Perfect Night Out®. Just as our fondue concept makes us a leader in experiential dining, our fondue heritage, brand positioning, and brand pillars create a strong niche in the restaurant business. We’ve established ourselves as a culinary destination for any occasion by providing the ingredients for our guests to create flavorful, lasting memories. Our guest are stylish, fun-loving, deal-seekers and appreciate spending quality time with family and friends over a good meal.

T E XA S

Five Star Painting, a Neighborly Company Contact: austin.meek@nbly.com Year Started: 2005 Number of Franchises: 215 Item 7 Range: $74,730 to $184,280 Five Star Painting has redefined the house painting industry in the US, with a values-based business culture focused on integrity and incredible service. When you own a Five Star Painting, you get the individual support you need to run an excellent painting franchise – without holding a paintbrush. Achieve the flexible career and lifestyle you dream of.

Taking on business ownership is a big decision, but it can result in financial freedom and a lifetime of personal rewards. If you’re thinking of starting a painting business, you are looking at an industry with a strong growth rate. With interior and exterior job opportunities, painting allows for year-round revenue and low overhead.

Five Star Painting presents an unparalleled opportunity to operate a painting business while enjoying a wealth of resources from our national franchise system at Neighborly. We offer startup opportunities and existing painting franchises in prized locations.

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T E XA S

Shady Paws Pet Parking, LLC Contact: ed@petparking.com Year Started: 2021 Number of Franchises: 1 Item 7 Range: $81,150 to $142,800 SHADY PAWS is the first and only Pet Parking Franchise available today. We serve pet owners who enjoy traveling with their pets in the car with them to do their errands and when going on vacation. We give them the freedom to do so with the peace of mind that while they are doing their shopping, their pet is in a comfortable environment in the car, and our staff is watching over them.

We offer both a mobile trailer unit and a fixed position unit, based upon Franchisee and Shopping Center Owner preference. The unit has A/C and Heating capability for both summer and winter use.

Specially designed awnings and auto connections allow the car to be kept at a constant comfortable temperature for the pets. We also supply a "dash cam" that allows the pet owner to monitor their pet in the car with our App, while they continue their shopping. We always have a staff member at the site to provide monitoring, and this satisfies state laws designed to protect pets while in a parked car.

The units are typically located in Shopping Centers with major grocery chains as an anchor (e.g. Publix, Albertson's, Walmart, Kroger, Target, etc.). As the Franchisee licensed to that location, all customers who shop there, whether they live 5 blocks or 5 miles away, are exclusively their customers. We do not limit the Franchisee in the marketing to and servicing of any person who decides to do their shopping at that location, regardless of where they might live.

CUSTOMER PROFILE: Anyone who owns a pet is a potential customer, and our marketing efforts are specifically targeting pet owners in the Franchisee’s market. Our primary customers are those pet owners who regularly take their pets in the car with them and enjoy their company on errands and vacations. However, having said that we feel there is also a market for those vehicle owners without pets who wish to keep their car at a comfortable temperature while they are shopping. NOTE: Two-thirds of the 127 million households in the U.S. are pet owners.

KEY BUSINESS FEATURES: • Manned parking unit and pets are monitored during the visit.

• Mobile App that allows owners to monitor their pet while shopping.

• Easy reservation and pay capability through the Shady Paws App. • Availability of retail pet items and refreshments at competitive prices.

• Solar powered system available to minimize carbon footprint.

• Scalable: multi-unit ownership is encouraged.

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T E XA S

Glass Doctor, a Neighborly Company Contact: austin.meek@nbly.com Year Started: 1977 Number of Franchises: 167 Item 7 Range: $132,300 to $260,500, if you select the Home and Business Option, or (b) from $132,300 to $275,500 if you select the Auto Option Glass Doctor® is an industry-leading glass franchise specializing in both auto glass services and home and business glass services.

Want to own a business in one of these recession-resistant service verticals? Join Glass Doctor to enjoy a values-based culture, flexible workweek, and established systems for success.

Our two distinct business offerings introduce an advantage. As each new franchise owner concentrates on either auto glass or home and business glass, they have a roadmap to serving customers with complete focus.

Whether you have a background in auto repair, construction, or the corporate world, you can find the right support from Glass Doctor to build a satisfying life. There may be an existing Glass Doctor franchise for sale near you, or you can start one in a prime territory. If you already own a glass business, converting to a Glass Doctor with the same service focus can help you elevate your business with a national brand and tremendous resources.

T E XA S

Restoration 1 Contact: gina@restoration1.com Year Started: 2010 Number of Franchises: 165 Item 7 Range: $87,000 to $195,625 Restoration 1 franchise is one the fastest growing restoration franchises in the nation. With hundreds of locations open or in development, Restoration 1 is poised to become the leading brand in the $210 billion restoration services industry.

Founded in 2008, Restoration 1 is led by a passionate executive team with decades of experience in growing franchise systems and helping entrepreneurs live their dreams of owning a successful business.

Restoration 1 is an attractive investment opportunity for first-time entrepreneurs and veteran investors alike providing a chance to be in business for themselves but not by themselves.

We have a unique marketing and lead generation strategy for our franchisees that gives them a significant advantage in the market. We are a home-based business with zero inventory and without the expense of a brick and mortar purchase or lease.

Restoration 1 is a low-cost franchise opportunity and proven business model that has been designed to be easy to run and easy to scale, with the focus on providing exceptional customer service to home and property owners in times of crisis.

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T E XA S

Rainbow International, a Neighborly Company Contact: caroline.wolf@nbly.com Year Started: 1980 Number of Franchises: 313 U.S. / 57 U.K. Item 7 Range: $156,031 to $257,756 With more than 30 years in business, the Rainbow International Restoration® franchise is one of the most well-known and respected names in the restoration and reconstruction industry.

Because we have established systems and strong relationships with large insurance companies, our property restoration franchise opportunities are full of potential.

At Rainbow, our focus is on helping our franchise owners meet their professional and personal goals. We continually fine-tune our support systems to help people run effective restoration franchises and live more fulfilling lives. Because we’re part of the Neighborly® community of home service brands, our franchise owners get totally unique perks, such as potential cross-promotions from fellow local brands, key networking opportunities, and lead generation support from the consumer-facing “Get Neighborly” site.

Rainbow franchise owners enjoy the benefits of following a results-driven business model designed to build sustainable profit. In other words, we have your back in this needs-based service industry.

T E XA S

Dryer Vent Wizard, a Neighborly Company Contact: caroline.wolf@nbly.com Year Started: 2000 Number of Franchises: 257 Item 7 Range: $117,500 to $154,100 Mr. Handyman’s home improvement franchise opportunities give motivated people control over a fulfilling career and lifestyle. Our widespread brand recognition and specialized resources provide the freedom of being your own boss without the uncertainties of running a business alone. Opportunity is waiting in our supportive franchise system.

The many options for starting a business can be overwhelming, and you may be wondering if a Mr. Handyman franchise is the right investment. But if you have honesty, integrity, and enthusiasm, you can trust that our established systems will help you accomplish everything you set out to do as your own boss.

Whether you’re looking for a startup or existing handyman business opportunities, Mr. Handyman offers unbeatable freedoms and benefits. We’ve been repeatedly named one of the best home improvement franchises by Entrepreneur, Franchise Times, Franchise Business Review and more. Mr. Handyman can help you “fix your future up” to achieve your goals, just like our 145+ current franchise owners.

When you run a Mr. Handyman home improvement franchise, you’re a part of Neighborly—a family of home service brands with a uniquely competitive edge.

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F LO R I DA

Kidokinetics Contact: terri@kidokinetics.com Year Started: 2006 Number of Franchises: 16 Item 7 Range: $79,400 KIDOKINETICS LAUNCHES NEW WORLD HEADQUARTERS AND ANNOUNCES INVESTMENT FROM FOUNDERS OF COLLEGE HUNKS HAULING JUNK Founded by former athlete, teacher, and mother of 3, the sports and physical education brand looks to expand its franchise footprint nationwide SOUTH FL – In the covid era, while parents are eager for their kids to get outside and limit the screen time, the Kidokinetics franchise system is looking to provide the solution. The national franchise brand, which recently opened a brand-new headquarters facility in Davie, FL, also announced minority investments from the Co-Founders of College HUNKS Hauling Junk, helping the emerging franchise brand establish itself as the leader in sports and physical education enrichment programs and franchise opportunities nationwide. Led by Founder, Terri Braun, and Franchise CEO Dave Pazgan, the brand has attracted the interest of dynamic franchise leaders to help support its mission to empower and educate kids through physical activity which also helps support mental development and wellness benefits.

While terms of the investment are undisclosed, the new partners will play roles on the board and help guide the future growth of the company. College HUNKS Co-Founders Omar Soliman and Nick Friedman viewed this as an opportunity that aligns with their Core Values. “Building Leaders is one of our primary Core Values, and this gives us an opportunity to help develop future leaders at an even younger age,” said Soliman.

“This partnership will give us access to financial capital and intellectual leadership that is so critical in the delicate early stage of a Franchisor” Kidokinetics CEO Dave Pazgan states.

The brand currently has 16 Franchises across the country, and hopes to add another 100 in the next 2 years. With a focus on developing successful franchise owners, while also providing much needed benefits to youth physical activity enrichment, Kidokinetics is well-positioned to continue growing exponentially.

“Now more than ever, kids need these physical education and enrichment programs to support their overall development as well as mental and physical wellness,” states Kidokinetics Founder Terri Braun.

“We are so grateful to have the support from franchise executives at College HUNKS. This will help us expand our franchise program to reach way more children across the country and beyond.”

For more information about Kidokinetics, visit www.Kidokinetics.com ABOUT KIDOKINETICS: Founded by Terri Braun, a mother of 3, as well as a former athlete and teacher, Kidokinetics has engaged children with fun, high-energy sports and fitness classes since 1996, introducing physical education to boys and girls of all ages. The national franchise is a premier physical education, sports, fitness, health, and recreation program provider that comes to preschools, elementary schools, local parks, or community centers and recently backyards bringing an elite physical education program, along with all the sports equipment needed, to the customers.

CEO Dave Pazgan, who also founded the national franchise 101Mobility, joined the company in 2020. continued >>>

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About College H.U.N.K.S. Hauling Junk & Moving® College HUNKS Hauling Junk & Moving® was originally founded by two college buddies with a beat-up cargo van and now has over 160 franchises providing full-service tech-enabled residential and commercial moving, junk removal, donation pickups, and labor services in the United States as well as Canada. H.U.N.K.S., which stands for Honest, Uniformed, Nice, Knowledgeable, Service, is a socially conscious, values-based organization, and has a national partnership with U.S. Hunger, which strives to end childhood hunger. For every service the HUNKS complete, two nutritious meals are donated to a family or child in need. Within three years of this partnership, donations have exceeded two million meals. Today, the company strives to become recognized as an iconic brand, renowned for its world-class company culture and service, while also providing a viable employment and franchise opportunity to pursue personal and professional fulfillment. https://www.collegehunkshaulingjunk.com.

T E XA S

HouseMaster, a Neighborly Company Contact: caroline.wolf@nbly.com Year Started: 1979 Number of Franchises: 277 U.S. / 32 Canada Item 7 Range: $61,100 to $107,650 HouseMaster is the premier name in home inspections throughout the U.S. and Canada. Since 1971, HouseMaster has offered the highest-rated home inspections and created the most attractive franchise opportunity in the inspection industry.

Our franchise owners inspect homes for buyers and sellers – they don’t appraise, repair, maintain or replace – and we train them to do so with confidence and compassion.

HouseMaster, which has the highest franchisee satisfaction ratings1 and the highest customer satisfaction ratings in the industry,2 is renowned for franchisee success and retention, with HouseMaster franchisees averaging 13+ years with the system and average gross sales of $297,346, five times the industry average for mom-and-pop home inspection businesses.3 The average gross sales for one-unit owners was $196,497, and the average gross sales for two-unit owners was $297,091.

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T E XA S

Liberty Tax Service Contact: casey.krampen@Libtax.com Year Started: 1997 Number of Franchises: 2200 Item 7 Range: $20,000-$40,000 Say hello to opportunity with Liberty Tax. One of the largest tax preparation franchises in the nation, Liberty Tax offers customers more than just help with their taxes. Since hitting the scene in 1997, the company has grown to more than 4,000 offices in the United States and Canada and remained steadfast in its mission to provide friendly, professional tax services to nearly every community in the country, all while progressively adding services to better meet clients’ needs. Liberty Tax has done this by reimagining the seasonal, tax-only model to one that operates year round with services such as bookkeeping, consumer and business lending, insurance, mortgage origination, and so much more.

This new model affords franchisees the opportunity to opt-in to year-round revenue streams beyond the traditional tax season to ultimately make them more profitable. Franchisees are also set up for success through the ongoing support of a seasoned leadership team and are equipped with innovative marketing tools and technology to reach new customers and better serve their current clientele. For more information about franchising with Liberty Tax, please visit www.OwnALiberty.com.

T E XA S

Liberty Tax Service Contact: vishal.bhasin@wizeacademy.com Year Started: 2018 Number of Franchises: 12 Item 7 Range: $36,750 - $66,750 OUR GOAL IS TO PREPARE STUDENTS TO APPLY COMPUTING CONCEPTS TO ADDRESS REAL-WORLD PROBLEMS. Our projects are meticulously designed to be fun and to follow Computer Science standards. We believe that “learning by doing” is the best way to learn coding and building programs. Thru our unique program kids learn key problem-solving and project-design skills that are not only helpful in computing but life in general.

Our leaders are from the IT industry and have created the curriculum using a project-based approach and techniques (like pair programming, agile methodology, design thinking etc.)

Kids learn new concepts without even realizing it!

• Low student-to-instructor ratio to provide personalized 1-on-1 instruction • Students learn from a combination of online and offline material • All-adult & tech-savvy instructors with background in computer science • Prepare our students to think, learn, problem-solve, be self-confident, collaborate and to create!

• Teach important 21st century skills including 3D Modeling & Design, Artificial Intelligence

& Machine Learning, Augmented & Virtual Reality

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FIRST OF ITS KIND

PRE-FABRICATED OIL CHANGE FRANCHISE!

A’S AMERICT FASTES G GROWINNGE OIL CHA ISE FRANCH

Innovative Design

Speed to Open

Low Lease Payment

Minimal Staffing

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costa@frandevco.co l 425.470.4451

Hobbyists are everywhere and so is HobbyTown.

Become a HobbyTown franchise owner today and take back your time, earning power and future.

r HobbyTown family at thei n o yt a D e h d, VA. T g in Richmon grand openin

With over 100 locations across 39 states, HobbyTown is the largest brick-and-mortar hobby retailer in the world.

As a franchisee, you can help spread the joy that our products provide to thousands of our customers.

Chart your own course.

Build your team and take leadership. Set the pace and fill your day, your way.

(Plus, you'll get to write and cash your own checks.)

Franchise in a box, no assembly required.

New to franchising? No problem. With our extensive network of franchises, we help new owners get their locations up and running.

We've got your back with dedicated support.

As you grow your business, we’ll support you with advertising and marketing solutions, along with day-to-day resources like IT support and inventory management.

It’s time to have fun and make a living doing it.

Learn more at HobbyTownFranchise.com.

VETERANS ISSUE

GENERAL ANTHONY TATA U.S. ARMY

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T

his month we honor the men and women of the United States Armed Forces. It has been said that those who serve in the military exemplify the best of America. That is unequivocally true. The men and women who serve our country give selflessly of themselves so that we can live the American dream.

From that group of heroes rise a very special group of men and women who have earned the right to lead those who defend our freedoms. I recently had the honor and privilege to talk with one of the great leaders of our country and learn about his background, his vision for the future and why it’s always a good idea to give back to our country.

After a lifetime of serving our country in an almost incomprehensibly vast number of roles, Brigadier General Anthony (Tony) Tata, Retired has become one of the most important thought leaders in military leadership, academia, local and national politics and

business. A renaissance man of action and education, he has jumped out of airplanes, commanded troops in combat, built businesses, finds the time to surf and has written more than a dozen best selling novels. He truly exemplifies the best of America.

As Tata sets his sights on the world of franchising, his ability to unite teams and create a sense of mission which was cultivated early in his life through the examples set by his parents, will surely bring massive benefits to the franchise community. If there is a need for a hand to uplift, a mind for strategic guidance and an instinct for seeing over the horizon, it seems many have a “Tony Tata story” where he gave selflessly of himself, his time and his wisdom for his fellow American.

Mr. Tata is a 1981 West Point graduate who completed graduate studies in international relations from

The Catholic University of America and the School of Advanced Military Studies.

He also served as a National Security Fellow at Harvard University’s JFK School of Government.

From West Point he served for 28 years in the United States Army, commanding a paratrooper battalion in the 82nd Airborne Division and an air assault brigade in the 101st Airborne Division.

He served as the Deputy Commanding General of the 10th Mountain Division and Joint Task Force 76 in Afghanistan from 20062007. He also served as the deputy director of Joint Concept Development and Experimentation as well as the Joint IED Defeat Organization.

Mr. Tata’s operational deployments and missions include Operation Uphold Democracy to support Haitian stability, Operation Joint Endeavor in Bosnia and Croatia, Operation Jungle

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Warrior in Panama, Operation Joint Guardian in Kosovo, and Operation Enduring Freedom in Afghanistan.

Upon transitioning from the military, Mr. Tata served as the Chief Operating Officer of Washington, DC Public Schools, Superintendent of Wake County (Raleigh, NC) Public School System, and Secretary of Transportation of North Carolina.

He was also appointed by the President of The United States as Under Secretary of Defense for Policy from November 10, 2020, to January 15, 2021. Prior to assuming this position he was performing the duties of the Deputy Under Secretary of Defense for Policy.

His business background includes presidency of a defense start-up company and leadership of companies in the airborne collection, infrastructure, and oil and gas industries.

He is the recipient of the Army Distinguished Service Medal, Defense Superior Service Medal, Legion of Merit, Combat Action Badge, Afghanistan Campaign Medal, Kosovo Campaign Medal, and Ranger Tab. To think of his many accomplishments, adventures and endeavors, you may think that Tata is getting ready to slow down and surf every day instead of 50 times a year. You would be wrong. He is just starting.

BACKGROUND Q. What has your journey

been like? Where were you born? What is your family background?

A. I was born to two school teachers in Norfolk, Virginia.

My parents were married 62 years and raised three children with athletics as a focus with my dad being a high school football coach.

Q. How did you decide to go

to West Point?

A. I was recruited to wrestle by the West Point wrestling coach after placing 4th in the Virginia state tournament.

I wound up wrestling and playing JV baseball at the academy. West Point was a good choice for me because

growing up in Virginia I was revolutionary and civil war history buff and enjoyed walking the grounds at Williamsburg, Jamestown, Yorktown, Manassas, New Market, and other battlefields.

Q. What was that like?

A. West Point was a challenge every day. Academically I was unprepared for the rigorous curriculum and I’m thankful for my roommate Ed Fox who studied by teaching me. He is the reason I graduated.

Q. What are some of the

highlights of your military career?

A. Commanding an airborne battalion in the 82nd Airborne Division and air

MY PARENTS ALWAYS TAUGHT ME THAT MAKING A DIFFERENCE IN YOUR COMMUNITY WAS THE BEST WAY TO SERVE. 78

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assault brigade in the 101st Airborne Division were two of my proudest achievements.

Leading troops in Afghanistan, Kosovo, Panama, and Bosnia were also foundational moments in my career.

great. All the skills you learn as a leader are transferable to business and other government service. There is a huge need for leadership experience and training in the private sector.

Q. Who are some of the

Q. What businesses are you

leaders you admire? Why? A. I’ve always admired Lieutenant General James Gavin, the creator of the airborne force during World War II. He led by example by jumping into the big four combat zones in Sicily, Salerno, Normandy, and Holland. He remains the best example I’ve seen of leading from the front.

Q. How did you get into public service?

A. My parents always taught me that making a difference in your community was the best way to serve. My father served 30 years as a delegate in the Virginia General Assembly and my mother served two terms as a Virginia Beach School Board member after a 41 year career as a teacher and counselor.

active in?

A. I’m a partner in a renewable energy company called Liv Energy I’m a partner in a houseboat manufacturing and management company called USA Investco I’m a partner in a cold storage supply chain company called Port of Wilmington Cold Storage I’m the managing partner of a consulting company called Boundary Channel Partners I’m the sole owner and CEO of Tata Leadership Group, a full service consulting company I the bestselling author of 14 fiction novels and am writing two more for St. Martin’s Press these next two years

Q. Are you still active in

the veteran community?

How and why is that so important?

A. I am and will always be.

I’ve served on the boards of several nonprofits that serve the veteran community. My current endeavor is as an ambassador for Homes for Our Troops, a nonprofit that constructs and delivers homes to our most severely wounded service men and women.

LEADERSHIP Q. What are the similarities

between leadership in the military, government and in business?

A. It’s all about vision, drive, and execution. Some people are good at the tactical execution. Others are good at the big picture. Leadership is about being good at both and having the energy to propel the organization forward to accomplish the mission whether it’s selling a product or taking a hill.

Q. What were your roles?

A. Military leader

Chief Operating Office, Washington, DC Public Schools Superintendent of Wake County (Raleigh) Public School System Secretary of Transportation, North Carolina DOT Performed duties as Undersecretary of Defense for Policy, Department of Defense

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Q. How would you handle

an unforeseen obstacle or a situation that affects your bottom-line….or the lives of your team?

A. I’ve always believed in leading from the edge of your organization, meaning, understanding first hand what the issue is at the point of the issue. If troops in the foxhole need ammo, I’m visiting the foxhole to make sure they have what they need. If a sales team is having a rough time making their numbers, I’m sitting down with them and some of their prospective clients. Listen, learn and lead.

Q. What can you share about effective communication?

A. Listening is key. Processing

and paraphrasing is next most important. It’s important to make sure you understand the problem. By repeating it to the person in you own words, sometimes they clarify and help crystallize the problem and solution.

Q. How would you describe your management style?

A. Before anyone else made it popular, I listened, learned, and led. In 2011 when I came into lead Wake County Public Schools, that was my intro chart to my team: listen, learn, and lead.

Q. How do you boost staff

morale and keep people engaged?

A. Lead by engaging my team. Personal involvement is contagious. Leaders that sit in their office are boring.

Know your stakeholders and engage them constantly.

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Q. What do you look for in an employee? What behaviors and performance levels do you expect of an ideal employee?

A. Traits: Motivated, self starters, principled, loyal, integrity, and determined.

I expect employees to understand their subject matter better than me and to take the initiative

Q. Tell me about a time when you and your team faced challenging odds. How did you keep them engaged and motivated to overcome the situation and succeed?

A. In the Korengal Valley my helicopter got shot up

by Taliban machine gun fire.

We landed in the basecamp of the Korengal Outpost. The firefight was raging and the company commander had a general in his basecamp to worry about plus my entourage of security detail, a few staff members and a Blackhawk with an engine on fire. The last thing he needed to worry about was me. I followed his direction to move to the bunkered command post and did as I was asked by the captain (stay out of the way while he commanded) while also calling back to Bagram airbase and ordering some air power, which arrived

quickly. Lesson learned?

Know when to be in charge and what your role is in the organization and don’t let your ego get in front of what’s best for the mission and the team.

Q. Describe a time where you had to create change in a company or organization.

Q. What steps did you take? How did you create alignment? What was the outcome?

A. In 1996 a white supremacist shot and killed two African American civilians in Fayetteville, NC outside Fort Bragg. It was a rite of passage murder to get indoctrinated into the skinhead gang. I was serving in Bosnia at the time and received a call from the commanding general that I was going to take command of this organization and lead it back to being combat ready.

The unit had 22 practicing skinheads serving in it, an inspector general report discovered. The company commander was relieved, and the white supremacists were discharged while the murderer was convicted and sentenced. Meanwhile, I redeployed from Bosnia and then joined the unit on a mission in Panama where I took command. Their morale was low as was their trust

LEAD BY ENGAGING MY TEAM. PERSONAL INVOLVEMENT IS CONTAGIOUS. LEADERS THAT SIT IN THEIR OFFICE ARE BORING. KNOW YOUR STAKEHOLDERS AND ENGAGE THEM CONSTANTLY.

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

VETERANS ARE TYPICALLY MISSION FOCUSED AND HARD WORKERS. THEY UNDERSTAND THAT WITH SACRIFICE COMES REWARD. in one another. I developed and implemented a physical training program intended to break them individually and rebuild them as a cohesive unit. Leading by example and running, lifting, foot marching, and training with them focused them on everything they had in common as opposed to their differences and the pain the community had suffered and the embarrassment the unit endured through the shameful actions of these soldiers and extreme lack of leadership.

Q. What support do you think is necessary from a company for a team to be successful in its mission?

A. Leadership is all about resourcing and setting teams up for success. Understanding the needs, providing the resources whether they be training, funding, equipment, personnel, or other critical items are the keys to setting up an entity for success.

Then active management, which doesn’t mean micromanagement, but visible and present leadership, engaged and interested in ensuring your investment of time and resources parlays into positive returns and an excellent culture.

VETERANS & ENTREPRENEURS Q. What is your hope for our

country?

A. I hope that we can unify and move past the deep divides we presently have.

Social media in particular has created a toxic environment in our nation.

Q. Why do Veterans make great leaders and team members in companies?

A. Veterans are typically mission focused and hard workers. They understand that with sacrifice comes reward.

Q. Why should entrepreneurs get active and support our veteran community?

A. Entrepreneurs will see their profits grow and cultures improve if they increase their exposure to the veteran community FUTURE Q. If someone reading this is

thinking about public service whether it is the military or becoming active in local politics, what advice would you give them?

A. As my mother told me, you can’t go wrong trying to make a difference.

Q. What do you do for fun?

A. I write fiction novels, have

surfed on five continents and try to surf 50 times a year, play golf, and have a large extended network of friends and family that I enjoy spending time with.

Q. What are you most excited about for the future?

A. The enormous business opportunities in front of us and a chance to create thousands of jobs to employ hard working folks, many veterans and veteran spouses, to improve their lives and provide them hope for their futures.

Tony, Thank you for your service to our country, the many communities that you are a part of and for your steadfast commitment to fulfilling the promise of a better tomorrow to everyone in The United States of America.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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THE NUMBER OF PEOPLE IN AMERICA AGED 65 AND OLDER WILL HIT 70 MILLION BY 2020 Now is the best time to start a business in this $300 billion dollar industry.

From personal care to privateduty nursing, ComForCare’s mission is to help provide a safe environment for seniors who are aging in place, allowing them the grace, dignity, and pride they deserve. ComForCare is known throughout the industry for developing specialized senior care programs including Alzheimer’s care.

CarePatrol is the nation’s largest senior placement organization.

We take the pressure off families to help them find safer care options including assisted living, independent living, memory care, in-home care and nursing homes. Our senior advisors personally meet with families and serve as their guide -free of charge.

Estate sales often manifest when people find themselves at a crossroads in their lives.

They may be downsizing upon retirement, dealing with the death of a loved one, or moving to assisted living.

We provide an organized and professional way to sell their personal estate.

Visit us at BestLifeBrands.com to learn about each of these unique franchise opportunities in the senior care space.

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VETERANS ISSUE

Touching All the Bases: Veteran Finds Floor Coverings International Fits the Bill for His New Career

by Rhonda Sanderson, CEO, Sanderson & Associates

R

ick Webster drew on some professional and personal experiences when deciding what he wanted to do in the next chapter of his working career. And the 58-year-old Colorado Springs resident believes he

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found the perfect niche as a franchise owner with Floor Coverings International, the brand that’s consistently ranks No. 1 in the mobile flooring category – visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

from top manufacturers.

Floor Coverings International of Colorado Springs serves customers throughout northern and southern Colorado Springs.

Recently retired from the U.S. Army Reserve, where he served as a Logistician

WITH THE HOME IMPROVEMENT INDUSTRY BOOMING, THE FLOORING MARKET IS ALSO KEEPING PACE. and Space Officer, Webster believes his logistics training and experience will serve him well in the existing franchise that he purchased in August.

“I saw my Army logistics background as a huge asset in this business, both in my customer service focus and my ability to bring together all the elements to successfully complete each project,” Webster said. “I’m also excited about being able to produce great products for customers and being able to say, “I did that.”

Another motivating factor for Webster to purchase a Floor Coverings International franchise came from recalling his own renovation experience four years ago that didn’t go quite as planned. “It’s one that I relive every time I enter my kitchen,” Webster said.

“Having experienced the ongoing misery of a bad floor installation, I want to be sure my customers never have to experience what I did.”

In Floor Coverings International, Webster found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed

desires, its impressive operating model, growth ability, marketing, advertising, and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations.

For this, Floor Coverings International was given the Innovation Award for Customer Response from Franchise Update Media, the benchmark publication and conference entity that is the Gold Standard of Franchising.

They recently won the award again for “Most Innovative Use of Technology”.

“Floor Coverings International has a fantastic system and great people who are all pulling for your success,” Webster said. “I have been astounded by the support and encouragement throughout my experience.”

One other element of owning his own business that is very important to Webster is the opportunity to create a legacy for his family. “My wife is significantly younger than me and we have a young family.

I’m building this business to provide a legacy for them and ensure they are provided for should something happen to me,” Webster said. “Tara is a stay-at-home mother, and I don’t want her to have to go back to work to provide for our children as they grow up.”

With the home improvement industry booming, the flooring market is also keeping pace. The global flooring market was estimated at $388 billion in 2020, but is expected to reach $409 billion in 2021, according to Grand View Research. The market is expected to grow at an annual rate of more than six percent from 2021 to 2028, reaching overall sales of $621 billion.

“The skyrocketing housing market encourages people to invest in their current home vs. buying a new home,” Webster said. “With that in mind, people see flooring as a key factor in updating and increasing the value of their homes. I love being a part of that process for them.”

For more information about a franchise go to www.opportunities.flooringfranchise.com

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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Rick Robinson President

Monique Kunkle Vice President of Operations

Steve Phelps

Vice President of Franchise Development

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BUSINESS ADVICE

7 Mistakes to Avoid When Investigating Franchises

by Greg Mohr, Consultant, The Franshise Consulting Company

F

rom the mistakes I’ve made, and what my clients have made before coming to me, these are what I think you need to avoid...

1. NOT UNDERSTANDING THE BUSINESS AND INDUSTRY An industry is a group of related businesses: they do similar things, and they compete with each other.

In the footwear industry, for example, firms make footwear, sell it, or both. Players in the industry include Nike and Adidas, both of which specialize in athletic footwear;

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but the industry is also sprinkled with companies like Candies (which sells young women’s fashion footwear) and Florsheim (quality men’s dress shoes).

• Is the industry growing or contracting? Are sales revenues increasing or decreasing?

• Who are your major competitors? How does your product differ from those of your competitors?

• What opportunities exist in the industry? What threats?

• Has the industry undergone recent changes?

Where is it headed?

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• How important is technology to the industry?

Has it brought about changes?

• Is the industry mature, or are new companies successfully entering it?

• Do companies in the industry make reasonable profits?

When investing in a franchise many of my people do not always go with the industry they have been working in for years. They know how to run a business and use these skills to start in another industry.

They do, however, research

the industry with me as they are going through their due diligence process of looking into a particular franchise.

2. NOT ENOUGH CAPITAL Low working capital can often mean that the business is barely getting by and has just enough capital to cover its short-term expenses. When looking into a franchise make sure you understand what the investment will be for you to become profitable. The costs associated with getting the franchise going will be outlined in item 7 of the franchise disclosure document and we will go over this together. Talk with as many franchisees as possible to find out what it took for them to become profitable.

3. DON’T LET WHAT’S ‘IN FASHION’ CLOUD YOUR JUDGEMENT Just because it is popular now does not mean it will be popular next year. This also goes back to knowing the industry. Look closely at the business model. Do you feel good about it? Does it have a lot of competition? If so, are you the competitive type?

4. ‘I’LL BE RICH IN A YEAR OR TWO’ There are no money back

guarantees. You will be working for it. Don’t expect to be a millionaire in year two.

As you talk with franchisees who are currently running the franchise you will find out how long it will take to get your goals and what you must do to get there. Make sure you have your goals in mind and this fits your timeline.

5. DISMISS FUNDING There many funding options.

My investors are always looking at “servicing the debt”.

They would rather use other people’s money rather than their own. We have funding partners that do most of their business funding franchises.

It is much easier for them to provide loan for proven business models. They know the franchisors are going to be particular about who they award their franchises to and are therefore, very successful.

I will introduce you to people as we investigate franchises together so that you can gather information on funding options 6. NOT SPEAKING TO EXISTING FRANCHISEES Speak with as many franchisees as you can. Any good franchise will encourage you to do so. There is a list of them in the franchise

THERE ARE NO MONEY BACK GUARANTEES. YOU WILL BE WORKING FOR IT. DON’T EXPECT TO BE A MILLIONAIRE IN YEAR TWO.

disclosure documents. Keep in mind they have been where you are and know what questions you will probably be asking. I will provide a list of questions to you as well. Questions for both the franchisor and franchisees.

Just as important you will be making a lot of friends along the way. These folks will want you to be successful as well and can help you along the way. As each individual franchise grows so does the entire network!

7. NOT MAKING USE OF FREE EXPERTS! There are people out there you can talk to about starting a new business in your community. Community leaders, chamber of commerce members and the local planning department are all good resources. Perhaps the planning department has certain industries in mind it would like to see come int the area. Your local SCORE chapter is also a good source.

I used all of these when I started looking at franchisees and of course, I interviewed a couple of franchise consultants. The insider knowledge they had was very valuable to me.

ABOUT THE AUTHOR Greg Mohr is a former corporate ladder climber, author and has owned and operated dry cleaners, storage units, rental properties, and franchises. Greg was the largest reseller for SuperCuts putting him in the #1 position of top 10 producers at our company. Contact Greg at 361-772-6401 or gregmohr@ thefranchiseconsultingcompany.com WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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Consumers can’t flip the page, change the channel, or turn it off. Guaranteeing your clients ads are seen!

PROVEN LEADERSHIP: Our founder, Tony Jacobson, pioneered the industry back in 1987 with AJ INDOOR, and successfully reinvented it in 2002 with AllOver Media.

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VETERANS ISSUE

Accelerated Waste Solutions ­—Veteran Owned, Seeking Veterans!

by Janice Charles, Consultant, The Franshise Consulting Company 1) The “DOORSTEP DETAILS-VALET TRASH” brand is a national leader in Apartment Doorstep Trash Collection. We sign 3-to-5-year Contracts for our Doorstep Trash Collection services. Creating recurring revenue for AWS, and increased profits for our Apartment Management Clients.

Q&A with Fred Tomlin We recently talked with Fred Tomlin, Co-Founder of Accelerated Waste. Fred is an Army Veteran and developed this franchise with Veterans in mind! Let’s look into this to learn more about this Veteran Friendly franchise opportunity!

Accelerated Waste is a niche waste and recycling firm, specializing in two lines of service.

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2) The world famous “JUNK SHOT-Junk Removal App” brand is the USA’s Only “Patented” Junk Removal App! The JUNK SHOT App allows smartphone users to take photos or videos of their unwanted junk, and we send them a fast, free quote right to their phone.

Let’s dig into Accelerated Waste to learn more!

Janice Charles: How and when did Accelerated Waste begin?

Fred Tomlin: AWS started in 2008, under the name “Tampa Bay Trash” by co-founders; Sherrod Hunter and Fred Tomlin, with the hope of signing Valet Trash Contracts. We started to grow, and after gaining regional clients outside of Tampa Bay,

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we changed our Name to Accelerated Waste Solutions in 2010, to accommodate our larger reach.

JC: How do you help Veterans as new Franchisees at Accelerated Waste?

FT: We offer New Veteran Franchisees a $7,000 Discount Off of our already affordable Franchise Fee. JC: Why do Veterans succeed at Accelerated Waste?

FT: As an 8-year US Army Veteran, we understands the special value service members bring to AWS’ brands. Our business systems have been designed with an S.O.P. mentality, which allows military members to thrive within a familiar setting.

JC: What do you want Veterans to know before they consider Accelerated Waste?

FT: That our C.A.R.E. culture is powerful fit for veterans, because it combines service with accountability. C.A.R.E. stands for Customer Service | Affordability | Reliability | Environmental Responsibility.

locations do you average per franchisee?

FT: Our current franchisees come from a kaleidoscope of backgrounds, from dental hygienists to corporate sales leaders. Their common thread however is their ability to connect with people. If you can build relationships, you can build this business. Most of our current Franchisees have pledged to commit to at least 2 Territories.

JC: What is your major point of differentiation vs. your competitors and how do you capitalize on that?

FT: Technology and our B2B Sales strategy is our biggest advantage over our competitors. Our business model is proprietarily protected. And our Bigger Trucks, Better Pricing, is specifically designed to cater to Commercial Accounts that rely on us regularly.

JC: Do you have competition?

FT: Of course, but we love to compete.

JC: Tell me about your Training Program for new Franchisees and their Employees.

FT: We have 5 Days of InPerson Training at our National Headquarters in Tampa, FL. And then 5 additional days of training in the Franchisee’s territory to help them open.

JC: Tell me about the backgrounds of your franchisees and how many

JC: Do your franchisees need waste removal or logistics experience?

FT: No experience in those fields is required. Our C.A.R.E. Call Center handles our franchisees’ logistics for them.

And our training will make you a waste subject matter expert.

FT:: Support. We’ve been in business for over a decade, and we’re committed to seeing our franchisees share in the same success we have over the years. The next phase of growth for AWS will be the growth of our local franchisees.

Be sure to check out Accelerated Waste on their website at: https:// acceleratedwaste.com.

JC: What markets are you focusing on for new development?

FT: We have existing Valet Trash Contracts in 22 States across the country, and each of those contracts are available to our Franchisees to purchase with their territory. This gives our Franchisees, Instant Recurring Revenue, backed by a multi-year contract. Contact Janice for a list of available resale valet trash contracts.

JC: How do you help your franchisees find customers?

FT: Along with a multipronged digital marketing program, we use targeted tools and associations to gain b2b leads that turn into return customers.

JC: How do you ensure that you deliver to your Franchisees?

ABOUT THE AUTHOR Janice is a Franchise Veteran with 40 years of franchising experience.

Janice has been a franchisee, worked for multiple franchisors and multiple Advertising Agencies including some of the best brands in the world. Contact Janice at janice@ thefranchiseconsultingcompany.com or at 303-319-5186.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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VETERANS ISSUE

Make An Impact At Home: Serving Your Community Through Staffing

by Paula Pizarro, CFE, Pride Staff

T

he desire to serve can be a powerful calling for many of our nation’s veterans.

While service in our armed forces allows soldiers to serve our country, their local communities, and themselves, it also provides training in leadership, discipline, and many other soft skills crucial to success in the business world.

As many veterans transition out of their time in the military and into the corporate world, many of the skills they have honed during their time in the armed forces allow them to succeed in the business world. However, many still feel unfulfilled, ultimately looking for something where they can continue to serve and make a direct impact with their work.

The skills developed in the military could bring success in business ownership, opening a franchise allows veterans to leverage many of the qualities and skills they developed such as leadership, discipline, decision-making ability, and readiness to follow proven systems in order to find success in their new business venture. After opening their

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businesses many veteran franchise owners quickly find themselves utilizing those skills to outperform others as they execute the day-to-day operations of their business.

When choosing an industry to open their new franchise, many veterans end up turning to the staffing industry as it provides an opportunity to join an essential, thriving, and meaningful industry. The U.S. staffing industry, consistently outpacing the growth of the U.S. GDP, generated over $160 in annual revenue last year and made a difference in over 17 million Americans’ lives by helping them gain meaningful employment. This provides a rare opportunity for veterans to continue making a difference in their local community by helping local businesses achieve their goals and providing local job seekers with gainful employment.

PrideStaff provides an incredible opportunity for them and their new business venture due to its focus on continual improvement of processes, best-in-class technology, unparalleled support, and dedication to consistently delivering an industry-leading experience to clients and job seekers.

The success of PrideStaff’s

AFTER OPENING THEIR BUSINESSES MANY VETERAN FRANCHISE OWNERS QUICKLY FIND THEMSELVES UTILIZING THOSE SKILLS TO OUTPERFORM OTHERS AS THEY EXECUTE THE DAY-TO-DAY OPERATIONS OF THEIR BUSINESS. dedication to delivering a quality experience is evident, as their satisfaction rates consistently rank among the highest 1% in the staffing industry. According to ClearlyRated®, a business intelligence firm specializing in the staffing industry, PrideStaff earned a client Net Promoter® Score (NPS) as high as or higher than other well-known brands that are recognized for providing the highest levels of service and customer loyalty in their respective fields.

PrideStaff offers former

members of our armed services the tools they need to succeed in their new business and as a franchisee, including discounting franchise fees by 50%, which is one of the many reasons that 15% of its franchisees are veterans.

PrideStaff has over 85 offices throughout the U.S. and has territories available across the country for continued expansion. For more information on PrideStaff franchise opportunities please visit www.pridestaff. com/franchising or call 559.449.5878.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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BUILD YOUR BUSINESS. MAKE A DIFFERENCE.

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OFF THE INITIAL FRANCHISE FEE FOR ALL VETERANS

• The staffing industry consistently outpaces the growth of the U.S. GDP and generated over $160 billion in annual revenue last year.

• Staffing firms employ over 17 million Americans each year.

Large Protected Territories • PrideStaff provides you with some of the largest protected territories in the staffing industry.

Ongoing Training and Back Office Support • Fully committed to your success we provide ongoing training, back office support to help your business run smoothly, and more than a 1:1 ratio of offices to corporate support staff.

Best-in-Class Satisfaction and Service • According to ClearlyRated, an independent staffing industry satisfaction firm, PrideStaff consistently ranks in top 1% for Client and Talent satisfaction.

Our Mission: Consistently provide client experiences focused on what they value most.

FRANCHISEJOURNAL.COM/SUBSCRIBE C O N TA C T U S I N F O @ F R A N C H I S E J O U R N A L . C O M

VETERANS ISSUE

Why Veterans are Thriving in the Home Remodeling Industry

I

t is no secret our country holds a tremendous amount of respect for Veterans. Their dedication, leadership, and respectful culture are values that closely align with that of an entrepreneur. In fact, according to the U.S. Census Bureau, 10% of all business owners are Military Veterans.

Within the Kitchen Solvers system, Veterans make up 15% of all Kitchen Solvers Owners.

So why do Veterans make such successful Owners for the Kitchen Solvers franchise?

There are a few strong attributes that stick out.

CAMARADERIE Teamwork is a key component of the military culture, which aligns well with the franchising model. Many Franchise Owners state that the reason they chose a franchise instead of starting their own business is for the community that comes along with owning a franchise.

Having a system in place and others who have been through that system comes with a sense of security. At Kitchen Solvers, “partnership” is one of the main core values. While partnering with homeowners to create a project of their dreams is important, the

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Jay and Jill McAdams, Kitchen Solvers of Emerald Coast

Kitchen Solvers Home Office Team puts even more emphasis on the partnership that comes between franchisor and franchisee. "It feels like a family. We can call anyone and they will be able to give us an answer or direct us in a different way to solve our own issue or challenge” ­—Jay and Jill McAdams, Kitchen Solvers of Emerald Coast.

LEADERSHIP Veterans often have a servant style of leadership, where their willingness to jump in and help out, no matter what the task, is seen as a selfless act

| WWW.FRANCHISEJOURNAL.COM

that makes others want to get behind them and help them succeed. It inspires hard work and loyalty within their team, which is exactly what a business owner needs. At Kitchen Solvers, the goal for most Franchise Owners is to build a team and a business.

This doesn’t happen without a strong leader pushing their team to meet a goal. Veterans often strive for that success and have a sort of contagious drive that others feed on.

“Being in the military, you have a chain of command.

You’re able to talk to leaders and your support structure because overall the military

Matt Salaices, Kitchen Solvers of North Indianapolis

is one big family. The nice thing about Kitchen Solvers is that it’s that military-type environment, not because it is hard-charging, but because of the support aspect. Just being able to contact anyone in the franchise, whether it is on the east coast or the west coast, they’re willing to talk to you about any issue, big or small.” ­—Matt Salaices, Kitchen Solvers of North Indianapolis.

SELF-DRIVEN Although veterans rely on their team and a comradeship environment, they also are driven from within.

Entrepreneurs need that same self-motivation to remain driven. When entrepreneurs start their new businesses, many times it begins with a business plan that outlines the tactical pieces of the business that need to be complete to achieve a greater goal. The more transparent and outlined this plan is, the better ability to stay self-driven and on track.

Veterans and entrepreneurs hold themselves accountable for meeting their goals and Kitchen Solvers does the

same with their franchise partners. In fact, when asked what set Kitchen Solvers apart from other opportunities, David Ellerd, Kitchen Solvers of Corpus Christi Owner responded, “Initially for me, it was the knowledge that I have. I have remodeled several kitchens and understand a lot of aspects of what makes a kitchen functionally work.

After meeting and discussing the franchise with Kitchen Solvers, I found myself with result-minded individuals that are open to ideas and have a similar drive to achieve great results. I also had a personal experience that the Kitchen Solvers team kept me in their prayers and well wishes. I could never repay the goodwill and encouragement that I received from them during one of the most difficult times of my life.”

RISK TAKER It really goes without saying, but here it is – Veterans and entrepreneurs are risk-takers.

Whether joining the military or starting a business, there’s risk involved. While the risks are different and are at varying levels, it still requires a brave individual to take that risk. When starting a business, there are so many uncertainties. Is there enough demand to stay busy? Is there enough energy and drive to keep it going? Are there enough people in the workforce to employ? Will customers stay satisfied and happy? Just like the military trains for these uncertainties, so does Kitchen Solvers.

Many of these questions and more are addressed as part of Kitchen Solvers training.

David Ellerd, Kitchen Solvers of Corpus Christi

Investing in a Kitchen Solvers franchise provides the system and processes of course, but it also provides a better sense of security and assurance, making that risk a little less risky. However, as they say, no risk, no reward! If it’s time to take your own risk or you’re interested in learning more about the Kitchen Solvers opportunity and the Veteran’s discount we offer, visit www. kitchensolversfranchise.com or call 888-484-8468.

Thank you to all of our veterans, especially all of our Kitchen Solvers franchise partners and the Veterans we highlighted here. We appreciate your service, camaraderie, leadership, drive, and most of all the risk you took to join our family!

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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VETERANS ISSUE

BLESS OUR TROOPS

by Camantha Magoon, Communications & Content Specialist, FranDevCo freecoat nails just built their very own branded polish line! Officially launching early November, their polishes will be available for in-studio service and retail! Additionally, given recent events in Afghanistan, they felt called to give back in any way they could. One of the colors featured in the line is named “Bless Our Troops.” Even though the name was created months ago in honor of the military, in September they felt called to sell the polish online and have all proceeds donated to the Sentinel Foundation Operations for Afghanistan rescue efforts. Each polish was $13 in honor of the 13 fallen soldiers in Afghanistan, and due to the polish completely selling out, “Bless Our Troops” will only be immediately available for in-studio services after the launch. freecoat nails is a brand with a culture that is strong in body, mind, and spirit! Because of their faith, they put their core values at the forefront of everything they do. They aren’t just a Franchise in it for money; they’re in it to build relationships, serve, and love others through their mission.

For Franchising Information To learn more about Franchising opportunities available with freecoat nails, visit their website at https://freecoatnails.com/franchising/ or reach out to freecoatnails@frandev.co!

ABOUT THE AUTHOR FranDevCo’s Communications & Content Specialist, Camantha Magoon, has a background in Linguistics and Anthropology and is using her unique skill set in the Franchising industry to promote growing concepts.

MAY GOD GRANT ME THE SERENITY TO ACCEPT THE THINGS I CANNOT CHANGE, THE COURAGE TO CHANGE THE THINGS I CAN, AND THE WISDOM TO KNOW THE DIFFERENCE.

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>>> We are a company with a great track record of growth, exceptional experience in the industry, and proprietary operational advantages for an owner-operator. My Community Franchise is ready to share its proven operational practices and dialedin services with the rest of the States. Our brand has been built on a firm foundation and is now seeking qualified candidates for an enticing franchise offering!

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VETERANS ISSUE

The Heart of Marketing

by Camantha Magoon, Communications & Content Specialist, FranDevCo

A

lternative healthcare is an $18 Billion industry driven by the demand of consumers willing to spend more to improve their health and well-being. It’s also true that an increasing awareness of the Opioid Epidemic is a major growth factor in the lucrative industry.

According to the CDC, 1 in 4 patients who receive prescription opioids long term struggle with addiction, creating an economic burden totalling $78.5 Billion in U.S. prescription opioid misuse.

However, Franchise brand Anodyne Pain & Wellness Solutions has built a system that combats this growing issue. They are a missiondriven company with a unified goal of effectively treating pain without the use of harmful opioids or invasive surgeries.

Their holistic solutions treat the underlying cause of pain and effectively improve the long-term health and well being of those dealing with acute and chronic pain, and they truly bring incredible health benefits to their patients. In recognition of November being Veterans month, we’d like to shine

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a light on what Anodyne offers their Veteran patients as well as Veteran Franchise Owners. When it comes to transitioning back to civilian life, Anodyne Pain & Wellness Solutions grants Veteran patients military discounts and the very best holistic healthcare for all their needs.

“This entire facility, both professionally and personally, is the absolute best healthcare I could get for my spine” ­—Marcus Nerone, Veteran patient of Anodyne Pain & Wellness Solutions For the brand’s Veteran Owners, they offer not only an opportunity to help people again, but also reduced royalty fees to jumpstart their careers in the private sector. Currently, Anodyne has 3 Veteran Owners based in St. Louis, MO, Glendale, AZ, and San Antonio, TX. Their Chief Marketing Officer Lou Imbriano also has a background in marketing with the New England Patriots, New England Revolution and Gillette Stadium, holding positions like the Vice President and Chief Marketing Officer, respectfully. He has helped create campaigns to recruit for the National Guard, and has

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used his extensive knowledge and powerful relationships to help organizations achieve incredible increases in revenue!

FranDevCo had the chance to sit down with Lou and really understand how he plans to maximize Anodyne’s marketing efforts to generate success not only for the brand, but also for their Franchise Owners within their local clinics.

Q: How do you plan to take

your experience with The Patriots & transition that to promote Anodyne?

A: When I was at the Patriots, we worked closely with the National Guard to understand their goals and put together a collaborative strategy to assist them in branding and recruiting. We put together

a number of programs to help them in both areas. At times people wonder how sports marketing can apply to other verticals and industries, but the funny thing is that everybody has season ticket holders: they just don't look at it that way. So my experience with the Patriots applies to many different sectors. At Anodyne, for example, I believe we apply similar principles in how we engage with the patients, as we did with our core base of fans in the NFL, we will build trust, confidence and very strong relationships.

I believe there are a lot of similarities between the passion behind sports and working in the health industry because it is all about treating the customer, or in Anodyne’s case the patient, with respect and caring for what is important to them.

In order to build brand trust, it can not be transactional, it must be all about building a genuine relationship.

Building a relationship and a rapport with patients is essential to being a clinic that provides better outcomes.

For patients, their whole life and wellbeing is in the hands of our providers, and we care deeply about making sure we give them the best treatment and extreme confidence in our plan for their well being. To tie it back to our work with the National Guard, when I was at the team, the recruits are

dedicating their lives to our country, nothing about it is transactional, it is all about the commitment and the passion they have for our country and working with them has to be at a deeper level of respect.

Recruits and Veterans alike care deeply. It’s rooted in who they are. That’s how we feel about our patients, we need to understand the WHY in their lives and make certain we are building trust, integrity, confidence and an unbreakable relationship. I value and truly appreciate the commitment Veterans make to our country and at

Anodyne we dedicate a similar commitment to our patients.

Q: What is your vision for the

Anodyne brand?

A: Our plan is to build a brand that people can trust and depend on when they need to address pain management and wellness. The opioid crisis was caused by many factors, however a lack of education is a big problem.

There are true alternatives in pain management and Anodyne is the place to begin exploring those options.

We need to educate the public on the alternatives

Lou Imbriano at the U.S. Army War College in Gettysburg with good pal Col. Tom Stewart

"I VALUE AND TRULY APPRECIATE THE COMMITMENT VETERANS MAKE TO OUR COUNTRY AND AT ANODYNE WE DEDICATE A SIMILAR COMMITMENT TO OUR PATIENTS." —Lou Imbriano, CMO of Anodyne Pain & Wellness Solutions WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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and Anodyne’s methods to manage pain without the use of these addictive and invasive measures. To do this, we have to build more content to show people there are better options for their well being.

Awareness and Advocacy are two key pillars to building our brand and educating potential patients. We want people to know about our processes and procedures and get a feel for our providers. Marketing is truly about building relationships with patients, so we would like to implement more video interviews and content around the providers abilities and expertise.

Hopefully, that will truly fortify Anodyne’s approach and philosophy with someone who is seeking treatment.

We want to make sure our

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patients understand that we not only have the expertise, but also the compassion and ability to customize a treatment plan that fits their condition and lifestyle.

Building strong relationships with the patients allows us to provide better outcomes.

This is why our patients are our best advocates. They enthusiastically introduce us to new potential patients because they believe in Anodyne. Our referral programs are pretty robust and a key aspect of our marketing and building the brand. Bringing the Anodyne message to the local areas around our clinics and building trust and confidence with outside providers, corporations, and with the community at large

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is important to the advocacy and awareness of the Anodyne brand. I think the next year will bring incredible insight and education into how the Anodyne Franchise can make a dramatic difference in the wellbeing of our communities.

For Franchising Information To learn more about Franchising opportunities available with Anodyne Pain & Wellness Solutions, visit their website at https:// anodynepain.com/franchising/ or reach out to anodyne@ frandev.co!

ABOUT THE AUTHOR FranDevCo’s Communications & Content Specialist, Camantha Magoon, has a background in Linguistics and Anthropology and is using her unique skill set in the Franchising industry to promote growing concepts.

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VETERANS ISSUE

Franchising Provides Family-Like Atmosphere for Veterans

by Dorian Landazuri, Franchise Owner, Gotcha Covered on active duty, was stationed at Naval Station Mayport, Florida in 2019. There are a lot of resources in the Jacksonville community for business ownership, opportunity, and entrepreneurship. I was attending an entrepreneur summit, which the city holds for veterans, when I heard a veteran speak about owning a franchise. Following the presentation, I spoke to each of the presenters at the summit, and they were all ready to assist me. It showed me that franchising, much like the military, is a family that is there to support you when you need it.

W

hen I exited the military, it was like I was starting over again. After years of active service, there was a clean slate for me to fill with a career. Owning my own business was a goal from the beginning. The idea of having the financial freedom and flexibility to work as hard as I needed to toward my goals was a determining factor in

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starting a company. When you own a business, the sky is the limit because you are going to get what you put into it. A firm believer in the “work hard, play hard” mentality, I knew the opportunities for success were abundant. To own my own business, the best route for me was through franchising.

The idea of franchising came to me once my family and I moved to Northeast Florida.

My wife, Ana, who is currently

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FRANCHISE SUPPORT There are a lot of qualities that members of the military bring to the table when owning a business. We tend to have a hard work ethic that drives us to be successful. We have the discipline to handle tasks at 100%, and we also have leadership skills that help us lead a team. The one thing that we don’t have readily available when starting a business on our own is the necessary support. That is one thing that helped drive me toward purchasing a franchise.

Good franchises always

provide the necessary tools that you need for success.

For example, Gotcha Covered provides a tremendous amount of support, and they are always available when you need them. Whether it’s a question with corporate or marketing, they are responsive. With franchising, the support is worth every penny you spend.

FLEXIBILITY FOR THE FAMILY With my wife on active duty in the U.S. Navy, it was important for me to have a flexible schedule. Franchising provided that for my family and me. Because I can create a schedule that works for me, I can take my kids to school and the childcare center every day. I can also attend any meetings at my kids’ school.

Before the pandemic, my schedule would allow me to volunteer at the school as well.

Being able to be there for my

family was a major plus for me, and franchising provided that avenue.

In addition to being there for my family, having a flexible schedule also allowed me the time to participate in the community. One of the things I am most proud of is volunteering for the United Service Organizations (USO) – a nonprofit that is dedicated to strengthening America’s military service members by keeping them connected to their family, home, and country throughout their service. Once again, it’s the flexibility that allows me to

find time to volunteer for this cause that is very near to my heart.

THE GOAL My main goal since the beginning has been to scale and grow my business in my market. I believe that the work ethic the military instilled in me has helped me inch closer to that goal, but without the support from my franchise family, it would be much more difficult to achieve. Having systems in place that you can leverage and turn into customer retention is a dream for business owners. It has put me in a position to leave a legacy for my children that can be passed down from generation to generation.

ABOUT THE AUTHOR Dorian Landazuri is the franchise owner of Gotcha Covered of The Beaches of Jacksonville, a custom window treatment center. He is a U.S. Army veteran who has owned a Gotcha Covered franchise since 2019 with his wife Ana, who is currently enlisted in the Navy. Gotcha Covered specializes in providing end-to-end consultation to its clients. For more information, please visit gotchacovered.com. For more information regarding Gotcha Covered franchising opportunities, please visit gotchacoveredfranchising.com.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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VETERANS ISSUE

From the Barracks to Business: Franchising Gives

Veterans an Opportunity to Maintain Their Independence

by Gary L. Good, Franchise Owner, PostNet

T

he idea to start a business crossed my mind well before I decided to retire from the military. Leading up to retirement, I was interested in providing consulting work amongst other things. Once I did retire, I started a business and began building a brand using my own name, but to say it was challenging would be an understatement.

Despite my hard work and

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dedication, starting from scratch presented a variety of challenges that proved to be more difficult than expected.

The idea of franchising came to me when I saw a PostNet franchise for sale in Texas. I was familiar with the franchise because I had a friend who owned a PostNet. I knew the advantages of owning a franchise lay in the systems and methodologies that were already set up for franchise

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owners. Not wanting to reinvent the wheel on a daily basis, I decided to purchase a franchise of my own. This proved to be one of the best decisions I’ve made because the processes I needed to succeed were already in place.

If I wanted to start a pack-andmail business on my own, I would have to find a point-ofsale system and learn how to work with various other mail services like UPS or FedEx. With an established franchise, you have all the information you need from the beginning. Plus, you have a family of owners and the franchise headquarters that can answer questions for you.

No matter who answers the question, the answer will be the same because everyone is using the same source of information provided by the franchisor. As a member of the military, I believe franchising is a great next step for veterans who have retired from the military.

THE MILITARY VS. FRANCHISING I always used to tell fellow military personnel to consider

retail once they retired from service because the systems are so similar. Once I entered franchising, I realized that the franchise network is similar to the military as well. In the military, there is a process to take the average person and turn them into a soldier, sailor, pilot or Marine. Franchising provides the same kind of system, but the ability to rise through the ranks takes less time. For example, if you want to start from the bottom and work your way up to be a general manager, that’s one route to success. If you want to be an owner and you have the capital to do it, you can purchase a franchise and be an owner immediately.

Another commonality between serving the military and franchising is the ability to lead while having support. In the military, many individuals have a boss. With that said, there are opportunities to oversee and lead at different levels. For example, if a senior officer tells a young sergeant to lead a patrol, that sergeant is the boss during that patrol, but he or she also has a higher-ranking officer to report to. The higherranking officer can also provide support if needed. In franchising, the franchisor isn’t necessarily your boss, but they do provide a box of information and procedures within to operate.

This is why franchises can be a perfect option for military veterans. They can take personal experiences, leadership knowledge and a skillset and combine them with the franchisor’s processes to create success. In addition,

they get to be the boss without the need to develop new strategies because they have support from fellow franchisees and headquarters.

MILITARY SKILLS THAT HELP FRANCHISEES There is a plethora of skills that I developed in the military that has helped me be a stronger franchise business owner. In the military, I was a black hawk pilot and strategic planner.

The experience I gained while working with others helped me understand how to communicate no matter how challenging it may be. I also learned how to sell while serving in the military. When you are involved in strategic planning, you have to sell

your ideas and plans to a higher-ranking officer. I was able to carry that over to my business as a PostNet owner.

In addition, my knowledge as a problem-solver also carried over into my current career and allowed me to help customers with their needs, which is ultimately the goal of any business.

ABOUT THE AUTHOR Gary L. Good is the franchise owner of the Flower Mound and Northlake, Texas PostNets, a shipping and printing solutions center. He is a retired Army Lieutenant Colonel. He has been a PostNet franchise owner since 2020. PostNet is a global leader in high-quality printing and shipping solutions. For more information, please visit https://www.postnet.com/. For more information regarding PostNet franchising opportunities, please visit https://postnetfranchise.com/.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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VETERANS ISSUE

by Camantha Magoon, Communications & Content Specialist, FranDevCo

S

teve Halloran, CoFounder of RockBox Fitness, was a serial entrepreneur with corporate roots who also happened to be an avid amateur boxer. Combining his love for boxing, kickboxing, and functional strength training led Steve to start his first training studio,

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FastFit Boxing in Charlotte, North Carolina in 2013 which eventually evolved into RockBox Fitness.

Steve quickly grew his membership, and his passion for changing people’s lives through fitness was felt by every new member he gained.

However, what he didn’t know when he started his business

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journey was that he would find a helping hand from one of his members. Roger Martin began taking classes with Steve in early 2017, and it wasn’t long before his entrepreneurial spirit kicked in alongside his fitness drive and passion for boxing and kickboxing. After taking an intense liking to everything about the brand,

F.A.S.T.E.R. 4 Fun 4 Accountable

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he quit his executive job in the pharmaceutical industry after 25 years to join Steve and devote himself full-time as they continued to build and scale what is now known as RockBox Fitness.

In 2019, Steve and Roger hit another foundational milestone by partnering with a franchising expert, Jeff Dudan.

After selling his nationally known brand AdvantaClean, a restoration franchise concept he founded and operated for 25 years, Jeff was ready to focus his energy on a new venture. He immediately connected with Steve, Roger and the story, concept and vision of the RockBox brand.

Fast forward to today, the fitness brand now has over 116 units in 18 states ranging from pre-development phase, to open and flourishing!

4 Energy 4 Results

Additionally, 9 of their 49 franchise owners are Veterans, making up 18% of their ownership base. Which is right in line with their culture and values.

Mario Colangelo, multi-unit owner of RockBox Fitness is a Veteran himself that served in the United States Air Force for 14 years. He and his wife, Jennifer, signed on as RockBox Fitness owners in May of 2019.

"RockBox offered me and my wife an opportunity to own and operate a successful business with a proven operating system that enables us to achieve our dreams with hard work and effort. The people at the franchisor level are great and we love working with the entire team!"

Mario also has some pretty good insight as to why Veterans make such great

franchise owners, “Veterans are great operators. We execute on plans and procedures and follow systems. We have an elevated level of discipline from many in the general public which helps us maintain focus on what’s important to achieve objectives.”

It’s no secret why RockBox partners with like-minded individuals. For them it’s all about culture because they are so much more than a gym. With RockBox Fitness, you get a reach-your-goals, live-life-out-loud, feel-good fitness community. Whether their members or owners are in-studio, at work, or out with family and friends – once they are immersed in the culture, they see that RockBox becomes an attitude and a lifestyle. That's what owners offer their local communities: a chance to bring the community together and change lives through their culture.

The RockBox concept truly takes fitness to a whole new level. Think you have what it takes to be a positive force in your community?

For Franchising Information To learn more about Franchising opportunities available with RockBox Fitness, visit their website at https://rockboxfranchise.com/ or reach out to rockboxfitness@ frandev.co!

ABOUT THE AUTHOR FranDevCo’s Communications & Content Specialist, Camantha Magoon, has a background in Linguistics and Anthropology and is using her unique skill set in the Franchising industry to promote growing concepts.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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VETERANS ISSUE

Army Veteran Got a Sample of the Franchising Business Model Before Making the Decision to Become an Owner Himself

by Rhonda Sanderson, CEO, Sanderson & Associates

L

ast May Shane Mollohan went from a role in franchise development with another franchisor to become one of the newest franchisees of Pillar To Post Home Inspectors®, the No. 1 home inspection company in North America. The 45-yearold Temple resident and United States Army veteran is serving homebuyers, sellers and residents throughout Temple, Belton, and Killeen.

Mollohan spent 24 years in the Army, and he couldn’t have chosen a more veteranfriendly franchisor. Pillar To Post Home Inspectors is recognized industry-wide as a company that is among “Top Franchises for Veterans.” It also holds five-star status with VetFran, a program offered by the International Franchise Association that provides discounted franchise fees to veterans. “I really believe the skills I acquired as a soldier will assist me to be a great home inspector and business manager,” Mollohan said.

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Mollohan gained a decided edge in his search for the right franchise fit by spending a year working in the franchise development industry prior to buying his franchise. “I was privy to every great franchise out there and chose Pillar To

NOVEMBER 2021 | WWW.FRANCHISEJOURNAL.COM

Post Home Inspectors through my previous position,” Mollohan said. “I love its business model and collaborative philosophy.”

Mollohan’s decision to become a franchisee comes at an opportune time, because according to Pillar To Post

"I BELIEVE PILLAR TO POST HOME INSPECTORS IS THE INDUSTRY LEADER IN THE HOME INSPECTION BUSINESS AND WILL CONTINUE TO DELIVER THROUGH INNOVATION AND ADAPTATION." — Shane Mollohan, Pillar to Post Home Inspections Franchise Owner Home Inspectors President and CEO Dan Steward, “We rolled out some pretty amazing technologies during the COVID-19 crisis and found them to be fantastic for the future of Pillar To Post Home Inspectors. One of these is PTP360.”

PTP360 is an interactive, virtual home inspection tour that allows users to revisit a home anytime and anywhere from a smartphone, tablet or desktop and even share the tour with family and friends. “It’s a great new innovation – fasttracked to completion because of COVID-19 concerns – and we saw how well it performed,” Steward said.

In addition to being recognized as a great franchise for veterans, Pillar To Post Home Inspectors has also achieved the highest standings in Entrepreneur Magazine’s Franchise500® and in subsequent rankings such as “Best in Category,” “Top 20 Franchises to Buy” and “Top 10 Global Franchises.”

“I believe Pillar To Post Home Inspectors is the industry leader in the home inspection

business and will continue to deliver through innovation and adaptation,” Mollohan said. “And their programs for personal life success, their networking programs and support just made them the best choice for me.”

ABOUT PILLAR TO POST HOME INSPECTORS® Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home

offices in Toronto and Tampa.

There are nearly 600 franchises located in 49 states and nine Canadian provinces.

The company has been named as Best in Category in Entrepreneur Magazine’s Franchise500® ranking for 9 years in a row and appeared in the ranking for 24 years. Longterm plans include adding 500 to 600 new franchisees over the next five years. For further information, please visit www. pillartopostfranchise.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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Recruiting Specialists

We’ve added EXECUTIVE SEARCH to our popular model

MORE POSSIBILITIES SAME LOW PRICE

TAKING EXECUTIVE RECRUITING TO THE NEXT LEVEL While we will still maintain our staffing services in our CORE niche, expanding into Executive Search opens up more possibilities, for the same, low price franchise offering, thereby exponentially increasing franchisees ability to maximize ROI in a home based, low overhead, professional model.

With the Patrice & Associates Executive Search channel, franchisees can: Create an additional revenue stream to impact ROI Place professional, management and C Suite positions both in and outside of hospitality Take advantage of industries and job functions that are booming RIGHT NOW! Secure higher fees

Examples of Recent Executive Search Placements include: Multi Store Operations Supervisor, Brand Grocery Store Chain Executive Chef, Hospital Chief Operating Officer, Lawn Care Company Director of Marketing, Nationwide Dry Cleaning Company Director of Finance, Global Entertainment Company

About the Pandemic Patrice & Associates has continued to service its clients throughout the Pandemic and beyond. With more and more businesses beginning to resume operations, they are calling on us to help them re-staff and backfill positions in our CORE niche of Hospitality and Food/Beverage. We’re getting leads for new clients every week that want our help. As the economy rebounds, we’ll be there to help our client’s staff back up!

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VETERANS ISSUE

Veterans Empowering Others to be Business Leaders in Their Communities

T

he transition from military life into civilian life and a new work environment can be a challenge for many veterans. Reinventing oneself after serving in the military can bring opportunities, but also frustrations when trying to find the right employment path to success.

Franchising has become the predominant path to independence for many veterans. In franchising, the

business model is already outlined, so once a candidate locks into a franchise of interest, it becomes as simple as following the training and operational programs provided. Army Colonel Tim Forrest did just that. Tim Forrest (along with business partners and fellow Bronze Star recipients John Gallina and Rob Moore) opened their first PatchMaster location in Iredell County, North Carolina earlier this year.

PatchMaster is a highdemand niche home services franchise that specializes in drywall repairs, texturizing, and paint matching. A significant portion of the franchisee’s business comes from referrals from other trade professionals like plumbers, electricians, and restoration companies. Often, these professionals need to remove a section of the wall(s) to perform their service, leaving

the drywall repair up to the homeowner to either patchup the wall themselves, or to hire someone to do the work for them.

Bringing a client’s wall back to its former glory requires specialized equipment in the hands of skilled technicians.

To this end, every franchisee goes through the PatchMaster RightTrack Program. The RightTrack program is a 120-step onboarding process designed to perfect a franchisee’s craft and to facilitate a fast-track to profitability. Faced with the task of cycling back into civilian life, these three veterans found PatchMaster’s welldefined practices and ongoing operational support to be the perfect vehicle to a successful and financially sound future.

With various backgrounds in engineering, business management, process improvement, and

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construction, the drywall concept was a good fit for these veterans. Their skills are akin to the qualities typically associated with a successful PatchMaster franchise owner.

“We’re very pleased and honored to see this success story taking place before our very eyes,” said Paul Ferrara, CEO of PatchMaster. “When Tim and his team joined our PatchMaster family, they talked about expanding their reach to benefit other veterans in the Carolinas. We love seeing them take initiative and achieve this part of their goal so soon.”

When deciding to open a second franchise, Southern Wake County was the perfect

choice as this area lends itself to opportunities for outreach to recently discharged veterans.

As Forrest explains, “This new territory is within striking distance of Fort Bragg, where we hope to recruit and train recently discharged veterans who want to work in the community. It’s not about the paycheck for us, it’s about helping veterans make that transition to citizen life which we know can be challenging.”

The franchise industry values veterans as owners.

Their dedication, resilience, and discipline, combined with the American entrepreneurial spirit, is the perfect combination for success. As

PatchMaster continues to grow their simple and efficient franchise concept from 115+ territories across the country, it will not be uncommon to see partnerships like Forrest, Gallina, and Moore bloom as veterans play an integral part in the success of the PatchMaster business model.

FOR FRANCHISING INFORMATION To learn more about Franchising opportunities available with PatchMaster, visit their website at patchmasteropportunity.com or reach out to patchmaster@ frandev.co! frandevco.com

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Own a Creative, Dynamic Business in the $100 Billion Flooring Industry INDUSTRY TOTAL INVESTMENT: $180K-$200K Mobile Flooring Showroom We bring the showroom to the customer and bring her an experience the Amazon Way – where she wants it, when she wants it; IN HER HOME, with her own lighting and home décor.

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WWW.KOALAINSULATION.COM/FRANCHISE Disclaimer: This is not an offer to sell a franchise. An offer can only be made through the Koala Franchise, LLC., 2020 Franchise Disclosure Document. Certain states require franchise registration, check the Koala Franchise, LLC., 2020 Franchise Disclosure Document regarding your state.

VETERANS ISSUE

An Opportunity to Lead: Franchises Provide Structure to Veterans Looking to Run a Team

by Andres Rangel, Franchise Owner, Doral, FL Tint World® CLEANLINESS, DISCIPLINE, AND OPPORTUNITY. These are the principles I learned in the military. These principles are also the same ones that drove my decision to become a Tint World® franchisee, and ultimately help me run my shop as the owner and operator.

After spending six years in the Air Force Reserve – making sure that when the pilot pressed a button, that button did what it was supposed to and ensuring the armament needed was loaded and unloaded on the F-16s correctly – I have learned the value of organization. The things I learned throughout my military career have helped me stay focused and disciplined in owning and running a Tint World® center.

When I was in the Air Force Reserve, I worked in a shop where we would do maintenance on all the F-16

Fighting Falcon systems. The way the military operated that shop is the same way I proudly operate my Tint World® location in Doral, Florida today. My shop is cleaned and maintained every single day just as I had to do in the military. Just as it was in the Air Force Reserve, we check our tools at the end of the day and if a tool is missing, we find it. This always keeps my Tint World® shop running smoothly.

LEADERSHIP AND ACCOUNTABILITY Serving in the military also taught me how be a leader and to be accountable. Cleanliness is accountability – if you are neat and tidy, you know where

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your tools are at all times and your training shows you how to use them.

Leadership is another tool in my arsenal. A key component to leadership is training your employees to work together – to be in sync. While people have specific jobs both in the military and at Tint World®, teamwork continues to play a vital role in meeting expectations.

You may be a Tinter, but you work for Tint World®. You may be an aircraft armament systems specialist, but you work for the United States.

Although these are two very different specialties, the concept remains the same: if you finish your given tasks and have some off time, you use

that time to jump in and help another employee with their tasks. You work together as a team to get things done and get them done correctly.

SMOOTH TRANSITIONS Franchises are perfect vehicles for military veterans because they provide structure while giving them an opportunity to lead. Tint World® offers franchises to veterans who are honorably discharged with the perfect transition into civilian life or opportunities to those that are seeking a career change.

When I first left the military, I spent some time in the travel and tourism industry, but decided quickly that I wanted a more challenging role and started looking for opportunities in automotive franchises. I have always loved automobiles, so the chance to work in the automotive industry plus the opportunity Tint World® provided as a franchisee, proved to be a perfect fit.

In February, I signed a franchise agreement and began the on-boarding process. This program was created for veterans who found themselves at a crossroads when transitioning to civilian life. It took less than four months to complete the New Owner Training program and

by June, I was opening my store in Doral, Florida. It wasn’t like basic training physically, but it did prepare me for the job further down the line.

Again, just like in the military, training is key. When it came time to train my new

employees, there was a fulltime trainer from Tint World® at my store to help every single day for the first two weeks. The team answered questions and helped get me started.

FINANCIAL INCENTIVES Tint World® offers veterans a one-time, 10% discount off the initial franchise license fee for qualified veterans. While their program does not offer financing, Tint World® is a member of the Small Business Administration, which allows them to participate in the SBA’s Veteran lending programs that provide financing or assistance in the process by recommending preferred lenders.

Tint World® is looking for veterans with integrity and character who have initiative, utilize a teamwork management style, and have a strong personal commitment to business. Tint World® respects veterans and will facilitate anything to help them succeed.

I use the opportunity that Tint World® gave to me to pay it forward to my community.

The U.S. Southern Command is located in Doral, just five minutes from my business.

I offer discounts to my large military customer base in addition to first responders, police, and emergency service personnel.

Tint World® gave me the perfect opportunity to lead and the training to do it.

ABOUT THE AUTHOR Andres Rangel is the franchise owner of the Doral, Florida, Tint World® franchise location. He retired from the Air Force Reserves in 2017 and has been a Tint World® franchise owner since February 2021. Tint World® Automotive Styling Centers™ is America’s largest and fastest growing automotive accessories and window tinting international franchise, specializing in car and truck accessories, mobile electronics, audio video equipment, security systems, detailing services, nano ceramic coatings, custom wheel and tire packages, maintenance, and repair services. To find out more, please visit www.TintWorld.com or www.

TintWorldFranchise.com.

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FASTSIGNS of New Orleans, LA

When Did You See The Sign?™

FASTSIGNS of Arlington, TX

FASTSIGNS provides candidates with an Item 19 including full profitability information. And you’ll enjoy owning a business with these compelling features: • Business-to-business hours

• Professional business clientele

• Low staffing requirements

• Attractive margins

Fast Franchise Facts Franchising Since: Founded 1985 ®

Total Franchise Operating Units: Over 700 in 9 countries Minimum Liquid Capital: $80,000

Franchisor Support

Minimum Net Worth: $300,000

• Site selection and build-out

Total US Investment: $218,596 - $298,679 Total Canadian Investment: $257,626 - $338,718 CAD

• Four weeks of training, including one week of training in a FASTSIGNS center, followed by two weeks at our Dallas Headquarters, and one week of onsite training in your new center

Franchise Fee: $49,750

• Pre-opening marketing blitz to drive your sales and reduce ramp time

VetFran & First Responders Discount: $24,875 Franchise Fee

• Grand opening support and guidance from an Outside Sales Manager and Brand Ambassador

Royalty (per unit): 6% (Reduced to 3% for 12 months)

• Dedicated Business Consultants to assist with business/finances training, marketing and sales, production and staff management

Advertising Fund (per unit): 2% (Reduced to 1% for 12 months) FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide

• Franchisee Mentor Program to guide you and lend support in every aspect of your business • 24-hour web-based learning management system that keeps you and your staff up-to-speed and in-the-know in this fast-paced market

FOR MORE INFORMATION ON FASTSIGNS:

214-346-5679 | mark.jameson@fastsigns.com | www.fastsigns.com

TURN YOUR PASSION INTO RESULTS BECOME A PART OF ONE OF THE HOTTEST BRANDS IN THE FITNESS INDUSTRY

20+

states & expanding

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locations

structured to generate

SALES

STRONG item 19

HIGH

customer retention

Investment Range: $243,993 to $463,900

4 SBA Approved

4 Veteran Discount

4 Low Overhead

For franchising information contact: rockboxfitness@frandev.co • 704.659.1816

VETERANS ISSUE

Veterans & Franchising: A NATURAL FIT

Amy and Sean Hunt Use Skills Learned In The Navy To Propel Their Drain Cleaning Franchise To Success.

by Kelly Faloon, Principal, Faloon Editorial Services

A

my and Sean Hunt met while serving in the U.S. Navy.

Sean was a Navy corpsman; part of his seven-year career was spent on the president’s medical team at the National Naval Medical Center in Bethesda, Md. (now called the Walter Reed National Military Medical Center). He left active duty two weeks before the terrorist attacks of Sept. 11, 2001.

Ending a nearly 25-year naval career, Amy Hunt retired in July 2020. Much of that time was spent as an administrative officer — she deployed on an aircraft carrier, served at the Pentagon, and led a reserve training center in the San Francisco Bay area. She finished out her career assigned with the U.S. Navy SEALs, with whom she deployed to Iraq in 2019.

Together, they own and operate ZOOM DRAIN & Sewer Service of Orange County, CA a drain and sewer cleaning franchise. After leaving the military, Sean Hunt was a self-employed small-business owner, giving him more than 15 years of solid experience in the trades — boatbuilder,

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ZOOM DRAIN & Sewer Service of Orange County

Amy and Sean Hunt, both Navy veterans, opened their Zoom Drain drain and sewer cleaning franchise in 2019. Two years later, the Orange County, Calif., business is bringing in $1 million in revenue.

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ZOOM DRAIN & Sewer Service of Orange County

ZOOM DRAIN & Sewer Service of Orange County owns five service trucks and employs five technicians.

The Hunts’ business values are service, integrity and excellence — values they expect all their employees to embrace.

marine electrician and general contractor — before joining the franchise.

“Sean is a born entrepreneur; there isn't a job he can't figure out,” Amy notes. “He was always drawn toward business.

I'm thankful for that because if we had both spent 20-plus years in the Navy and then tried to start a business, we wouldn't have all his years of experience to draw on.”

Veterans account for 14 percent of U.S. franchises, even though they comprise about 7 percent of the U.S. population, according to research by VetFran, a strategic initiative between the International Franchise Association and

the Franchise Education and Research Foundation. Veteran franchisees are more likely to hire veterans as employees, and 65 percent of franchisors indicated that their rate of hiring veterans has increased in recent years.

That same research reports that 97 percent of surveyed franchisors say veterans make excellent franchisees.

“Executing systems and following procedures with precision is emphasized in military training and leads to success in franchising,” VetFran noted on its website.

The Hunts agree. “Discipline and flexibility are instilled in you when you're in the military; it carries over very well to business ownership,” Sean Hunt explains. “When you're in the military, you own your job and what you do. So it's a natural fit for those who have that entrepreneurial spirit.”

Amy Hunt adds: “The military teaches you to care for your people. And it's part of the culture where we watch out for each other. We know what's happening in someone's life, how it may be affecting them personally and how it might affect them on the job. We try to be caring and responsive to the needs of our employees, as well as develop them into their full potential.”

The couple went the franchise route because franchises have systems and processes just as

“WHEN YOU'RE IN THE MILITARY, YOU OWN YOUR JOB AND WHAT YOU DO. SO IT'S A NATURAL FIT FOR THOSE WHO HAVE THAT ENTREPRENEURIAL SPIRIT.” — Amy Hunt, ZOOM DRAIN & Sewer Service of Orange County, Calif.

the military does.

“It's a proven business model; we know other franchises have tried it and it works,” Amy Hunt says. “And if you're faithful to the model and prudent in your execution, then you're very likely to succeed. Also, the support we get from the franchise team is unparalleled. We can always call a friend with a question and also within our franchisee community, too.”

ZOOM DRAIN & Sewer Service of Orange County

Zoom Drain’s processes and procedures help owners keep their businesses organized — even the service trucks!

Sean Hunt adds: “We also recognized the potential the Zoom Drain brand had.

We wanted to be a part of it because we knew there would be tremendous growth with them. In the past, we've had other businesses, and it's a lot

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Amy and Sean Hunt

The couple celebrated Amy Hunt’s Navy retirement in July 2020.

of pain and heartache without the systems.”

The Hunts’ business values are service, integrity and excellence — values that are part of the military culture, values their military veteran employees excel at. However, the Hunts expect all their

employees to embrace these values. “We are experts in the field of drains and sewers, so we want our people to rise to that distinction,” Amy Hunt explains. “You're accountable, you're responsible, you're honest and transparent.”

The couple encourages those

leaving the military to take advantage of the transitioning programs the military, the Veterans Affairs department and the Small Business Administration offer. And if they’re in an entrepreneurial state of mind, check out a franchise business. “Veterans are used to structure, and the franchise model gives you structure and support,” Sean Hunt notes.

And don’t forget about a trades business, they say — it’s a very rewarding career.

“I love working in a business based on the trades because I believe that learning a trade these days is a great career choice,” Amy Hunt says. “You'll have career opportunities, growth potential and a good paycheck.”

ABOUT THE AUTHOR Kelly Faloon is the principal of Faloon Editorial Services with more than 20 years of experience in the plumbing and heating industry and B2B publishing.

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TO LEARN MORE ABOUT SPEEDPRO FRANCHISING, CONTACT: 888.598.5065 live@speedprofranchising.com SpeedProFranchising.com SPEEDPRO.COM 2020 SpeedPro – All Rights Reserved. This ad does not constitute an offer. Financial Performance Representations (FPRs) are made based on our Franchise Disclosure Document. Your results may vary.

The world is taking notice – NuVinAir® is a dealership’s best friend. Our revenue-generating NuVinAir® Support Plus+ Program (NSP+) is disrupting the auto industry through cleaning innovation, patented technology, and world-class support.

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VETERANS ISSUE

A Successful Paul Davis Restoration Franchisee

Scott Colbert Shares How His Marine Corps Values Play A Role in His Business and Lifestyle

by Rhonda Sanderson, CEO, Sanderson & Associates

S

emper Fidelis or Semper Fi is the motto of the United States Marine Corps.

It means “Always Faithful” and it’s a philosophy that still rings true with Scott Colbert some 28 years since he performed as a Marine and it forms the foundation of how

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he runs Paul Davis Restoration of North Country NY, one of the most trusted brands in the insurance restoration industry. “I was always taught to take care of others, so I think my military service was simply an extension of who I am and how I was raised,” the 52-year-old Colbert said. “I enjoy serving others.”

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Colbert not only enjoys serving others, but he and his Paul Davis team do it extremely well.

Since launching operations nearly 11 years ago, Paul Davis Restoration of North Country NY has grown to 10 employees and Colbert said he’s in the process of hiring three more. Paul Davis has three to four trucks or vans on the road every day, serving customers throughout central and northern New York state, primarily along the Interstate 81 corridor.

The name Colbert stands behind is one of the industry’s best. For more than 55 years, Paul Davis has restored residential and commercial properties damaged by fire, water, storms, mold and other disasters and has offered cleaning services for biohazards such as COVID-19. Paul Davis is a one-stop disaster mitigation and restoration company. It is the insurance industry’s restoration expert and recognized as one of The Best Franchises to Open in 2021.

After separating from the

"MY MILITARY SERVICE WAS SIMPLY AN EXTENSION HOW I WAS RAISED" United States Marine Corps in 1993, Colbert worked in manufacturing, as an industrial electrician and in corporate management with an international utility company until he discovered Paul Davis through VetFran.org, a program offered by the International Franchise Association that provides discounted franchise fees to veterans.

“I started in construction when I was 14 and always loved the work. I have a strong technical background and enjoy learning about how things work,” Colbert said. “So, when I dug deeper into the industry, I found Paul Davis. Through my due diligence, I discovered what an outstanding company it was and quickly made the decision to become a part of the Paul Davis team.”

Says Mike Hopkins, Sr., Chief Operating Officer with Paul Davis: “At Paul Davis, our vision is to ‘provide extraordinary care while serving people in their time of need. This occurs 24 hours a day, seven days a week and all year-round. It’s a responsibility and it is the centerpiece of our company.

Our inspirational founder set us firmly on this course.”

Likewise, the Marines have had a proud history of readiness and responsibility since the Corps was founded and what Colbert learned still resonates strongly with him. “I enjoy knowing that others are counting on me to deliver,” Colbert said. “My military career shaped my thinking; it improved my problem-solving skills; my ability to understand, coach and council others; and to develop a team that puts the mission first.”

As a result of its powerful systems and support, a highly respected brand, and larger-than-industryaverage businesses, Paul Davis franchisees experience the benefit of becoming a franchisee ​both now, and when they decide it is time to sell. Paul Davis offices are nearly four times the size of competitors, allowing franchisees to handle any need.

Colbert said he is considering opening satellite offices in surrounding areas. “We could go an hour north, south, east or west and set up shop without much difficulty,” he said.

While Paul Davis was founded and still thrives today based on old-fashioned values, it is an industry pacesetter when it comes to using

technology to constantly evolve its business practices, especially in the wake of the pandemic. According to Paul Davis’ Assistant V.P. of Franchise Development, Jacqueline Fairfax, “we will award 20 new franchises by the end of 2021 and likely the same number in 2022.”

“The new technologies are intriguing and fun, but what most excites me about this industry is the people we serve… both customers and our employees,” Colbert said.

“It’s fun to educate people about the technology and processes we use. But it’s most rewarding to watch our young teammates grow and gain confidence in their abilities as they train and work with us and serve our customers.”

ABOUT PAUL DAVIS RESTORATION For more than 55 years, Paul Davis Restorations Inc. has restored residential and commercial properties damaged by fire, water, mold, storms and disasters. Paul Davis is a onestop shop for disaster damage and restoration and has more than 300 independently owned franchises in the United States and Canada.

The professionals at Paul Davis are certified in emergency restoration, reconstruction and remodeling. For more information, visit the company website at www.pauldavis.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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A BUSINESS BUILT on

HELPING PEOPLE in their time of need

•

Over 50 years of expertise in essential cleaning and restoration in fire, water, mold, and storms

•

Currently cleaning COVID-19

•

World class training facility & online training opportunities

•

Reconstruction and remodeling

PaulDavisBusiness.com Jfairfax@pauldavis.com • (401) 862-9567

"Passive ownership and a fully absentee model is what Sharkey's is all about, says CEO Scott Sharkey. We have been able to combine a passive ownership franchise with a model that is 100% recession proof for today and years to come. Sharkey's Cuts for Kids is not one of those trendy franchises where maybe you make back your ROI within 3-5 years before your concept gets replaced by something bigger, better, or more trendy.

Our franchise offers people the opportunity to invest in a brand that has longevity, is fun to run, is recession proof and has very little competition.

40 New Locations in 2021! SharkeysFranchisingCompany.com

VETERANS ISSUE

Targeting Veterans for Your Franchise Program

by Mark Siebert, CEO, iFranchise Group

WHY VETERANS MAKE GOOD FRANCHISEES Each year nearly 200,000 service members transition from the military back to civilian lives and communities.

(Source: va.gov). Many of these service members make excellent franchisee candidates.

What are the critical points in qualifying franchisees, whether they are veterans or not? Passion for the franchisor’s brand, relevant

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backgrounds, experience in hiring and managing people, cultural fit and work ethic are all important. Your sales team needs to be able to assess all of these during the qualification process with veterans and all other prospects.

Veterans of the armed forces are generally disciplined, hardworking, and appreciate the importance of following systems. Let’s picture the veteran candidate.

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When you engage them, you will ask them to follow several steps in the qualification process such as: 1. Fill out a Confidential Information Request Form 2. Show up on time and engage in initial discussions 3. B e prepared and engaged on a call to review the FDD. Veterans are trained in cadencing, so all of this is a natural fit. And if a franchise is awarded, we can usually predict success in following the franchisor’s system, especially when compared to more entrepreneurial minded candidates. Follow an operations manual? No problem. Complete required training? Easy. Login to franchisor-designated technology tools to track revenues, create marketing pieces and order inventory? All of this can be easily within reach for someone who knows how to follow systems. For all of these reasons, veterans are often good franchise candidates.

One word of caution, however, is that veteran candidates, just like any others, need to meet all the franchisor’s important requirements – especially the financial ones. Experience, discipline and integrity are just part of the qualifications they

must meet. Being able to take on the expected investment is crucial. After all, awarding a franchise to a veteran who is more likely to fail because they enter a franchise agreement without sufficient capitalization would be a detriment to both the veteran and the franchisor.

HOW THE FRANCHISE COMMUNITY HAS EMBRACED VETERANS Many emerging and established franchisors we meet with express a desire to honor the service of veterans and attract strong veteran candidates by offering them financial incentives for joining their franchise systems.

Franchisors need to assure any discounts make sense within an overall strategic and financial plan, which considers the costs incurred during the franchise sale, the services provided during the start-up phase and on an ongoing basis, balanced by anticipated revenue levels and other factors. Discounts should not be so generous as to not make good business sense for the franchisor.

As a resource for franchisors offering discounts to qualified military veteran candidates, the International Franchise Association (IFA) created the VetFran program to facilitate the transition of veterans into franchising through education, advocacy and lowering the barriers to entry. Aside from the

IFA, many other organizations offer franchise marketing avenues to attract veteran candidates. These include direct marketing lists, social media groups, online advertising portals, trade shows and themed publications.

MARKETING TO THE VETERAN CANDIDATE When our clients ask us for assistance in marketing to veterans, we are able to point them to a number of options and recommend an approach to market through multiple avenues.

When looking at the various events, publications and websites dedicated to transitioning veterans, we advise that franchisors be sure to look for those that have a solid track record. Social media offers various options.

In addition to being able to target paid ads to veterans, numerous social media groups are dedicated to veterans’ employment and business ownership opportunities and allow for networking potential. LinkedIN alone has dozens of groups dedicated solely to veterans (e.g., US Military Veterans Network, Veterans Hired, and Veteran Entrepreneurs).

As with all targeted franchise marketing, be sure you include specialized messaging in your franchise marketing materials if veterans will be a focus. For example, you will want to convey that you have developed systems that can be followed easily. Speak the language veterans will appreciate and identify with, and feature images that allow

EACH YEAR NEARLY 200,000 SERVICE MEMBERS TRANSITION FROM THE MILITARY BACK TO CIVILIAN LIVES AND COMMUNITIES. (Source: va.gov)

them to imagine themselves in your line of business.

With targeted messaging, the right marketing and financial approaches, and appropriate qualifying processes in place, you may find that bringing veterans into your network, with all the skills and experience they bring to the table, could be a strategic victory for your franchise brand.

ABOUT THE AUTHOR Mark Siebert is CEO of the leading franchise consulting firm iFranchise Group. He is the author of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever.

Contact Mark at 708-957-2300 or info@ifranchisegroup.com.

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VETERANS ISSUE

After 20 Years Managing Oil Change Specialty Shops and Restaurants,

Army Vet Decided to Become His Own Boss

F

ranchisee Brian Morrison spent two years (1996-1998) in the Army as a “food service specialist.”

After leaving the Army, he worked as a district manager for multiple restaurant chains. He also managed oil change specialty shops for 20 years, which gave him a good working knowledge of preventive automotive maintenance.

It was at this point in time that Brian, and his wife Denise, knew they wanted to build something for themselves.

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The Morrisons explored many franchise brands. They knew they wanted to own a healthy business with a good profit margin. They also knew they wanted to be able to do more than just oil changes and preventive maintenance.

That is why they decided to purchase a SpeeDee® franchise. SpeeDee offers customers a wide variety of services, including 17-point oil changes, tune-up services, state inspections, alignments, and brake services. Hours vary depending on the location, but a typical SpeeDee’s franchise is

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open during normal business hours and closed by 6 p.m.

Monday through Saturday. This was all very appealing to the Morrisons as Brian was used to working 60 to 70 hours per week.

With more than 175 locations across the United States, SpeeDee prides itself on offering quality service through SpeeDee Performance Certified technicians. SpeeDee stores are locally owned, which means franchisees get to build strong and longlasting relationships within their communities. In terms of franchising, the brand is still expanding. Franchisee benefits include comprehensive business planning assistance and technical and marketing support.

The Morrison’s first franchise was a SpeeDee center in Spartanburg, North Carolina, which opened on August 19, 2019. Wanting to expand, they opened a Grease Monkey® center in Pineville, North Carolina, in October 2020.

Franchising for more than 40 years, Grease Monkey is part of the FullSpeed Automotive® family of brands,

one of the nation’s largest franchisors of automotive service centers. Grease Monkey provides preventive maintenance and light mechanical repair services that meet vehicle manufacturers’ recommendations and warranty requirements.

A cornerstone of Grease Monkey’s business model is its Certified Pit Crew program, which trains teams to deliver speed, quality, and a high level of customer service at every service visit.

In addition to those first two centers, the Morrisons now own and operate seven additional centers in North Carolina: Five Grease Monkey centers in Charlotte, Greenville,

"SPEEDEE AND GREASE MONKEY AS WELL AS THEIR VENDORS HAVE CREATED PROGRAMS TO HELP THEIR VETERAN FRANCHISEES RAMP UP QUICKLY.”

— Brian Morrison, SpeeDee® Franchisee

Greensboro, and Kernsville; and two additional SpeeDee centers in Charlotte and Winston/Salem. Between all nine centers, the Morrisons employ 100 people. They plan on opening three more SpeeDee centers and three more Grease Monkey centers in North Carolina over the next couple of years, to have a total of 12-15 locations. “It feels good to be able to assist customers with their vehicle needs. When your car doesn’t work, and you can’t get to where you need to be, that can be extremely stressful. It’s nice to be able to help,” Brian said.

As a veteran, one thing that impressed the Morrisons is SpeeDee’s and Grease Monkey’s commitment to bringing on veterans as franchisees. “Grease Monkey has an excellent program for veterans,” said Brian.

“They do a lot to attract and support veterans. SpeeDee and Grease Monkey as well as their vendors have created programs to help their veteran franchisees ramp up quickly.”

The Morrison’s have been married 20 years, and according to Brian, he couldn’t do without Denise. Denise handles all of the administrative, payroll, human resource, and accounts payable/receivable functions for all of the centers. They have four adult children. In addition, they have nine grandchildren— which just happens to be the same number of centers they currently own. They spend most of their free time with their grandchildren. Their daughter, Jessica, is currently learning the day-to-day administrative responsibilities. When the Morrisons retire, they will most likely keep the stores and hire people to manage them.

However, they are hoping that one of their children or grandchildren will take over running the stores someday.

MORE ABOUT BRIAN Brian Morrison, an Army Vet, and his wife Denise, currently own and operate six Grease Monkey centers and three SpeeDee centers in North Carolina.

fullspeedautomotive.com

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VETERANS ISSUE

Scott Vogelbacker:

Using Military Experience to Become a Successful Small Business Owner

V

eterans are a vital part of the franchising community. While they may only make up 7% of our population in America, they make up 14% of the overall franchising network, as franchising has proven to be an ideal structure for veterans to become leaders in the U.S. economy.

The International Franchising Association (IFA) takes the mission to support and hire veterans seriously, primarily with the Veteran Transition Initiative (VetFran). VetFran includes more than 600 franchise systems across the country that have helped more than 6,500 veterans and military spouses to-date acquire a franchise business.

With the support of VetFran, veterans go from serving our country to serving our communities with the same selfless dedication.

It was because of VetFran that Scott Vogelbacker was brought into our Best Life Brands franchising community.

Scott, a veteran of the U.S. Navy, is a Blue Moon Estate Sales franchisee partner in the North Charlotte and Lake Norman markets.

Scott’s experience in the military placed him in many leadership roles that made him accountable for several people at any given time. The skills he learned in military training, such as teamwork, adaptability, and work ethic, made the transition into a small business owner a natural fit.

Q: Why did you choose to

open a Blue Moon Estate Sales franchise?

A: “Our biggest draw was providing a useful service in a rewarding context. We offer an option that truly benefits the majority of our clients during an otherwise stressful time.

We are able to earn money and have fun while helping our clients.”

Q: How do you feel your

military career affected your business opportunity?

A: “Attitude is everything.

The ‘can do’ positive attitude

that I gained from my military service eliminated a lot of stress in deciding to seize this opportunity. If I set my mind to successfully meet this challenge, I can absolutely do it and be successful. So I will work hard and stay positive, even in tough times.”

Q: What are your goals for the future in your business?

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WHILE (VETERANS) MAY ONLY MAKE UP 7% OF OUR POPULATION IN AMERICA, THEY MAKE UP 14% OF THE OVERALL FRANCHISING NETWORK, AS FRANCHISING HAS PROVEN TO BE AN IDEAL STRUCTURE FOR VETERANS TO BECOME LEADERS IN THE U.S. ECONOMY. A: “The goal is to continue offering a service that truly helps our clients. We learn from each sale how to improve in small ways, and that adds up to a big difference for our clients. We continue to provide a fun, exciting, and challenging work environment for our employees and expand in our current market. We strive to get better with every sale, which improves the business.”

Q: Do you have any advice for

aspiring entrepreneurs in the military, nearing retirement, or preparing to exit their time of service?

A: “Don’t forget what you have been taught and always carry those lessons with you. Just because you are no longer on active duty doesn’t mean you can’t continue operating as though you were. Never be afraid to try new things or to fail. Face the challenge and remember that failing is how you grow and improve. Build on your strengths.”

FOR MORE INFORMATION regarding Best Life Brands and the VetFran program, please contact Terry McGee, vice president of franchise development at 248.781.8825 or at tmcgee@bestlifebrands.com. www.bluemoonestatesales.com WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2021

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BUSINESS ADVICE

Attracting Foreign Franchisees: Structuring Your

Franchise to Appeal to Foreign Investors

T

he franchise business model is acquiring popularity among overseas investors, specifically those interested in immigrating to the U.S. or doing business in this country on a long-term basis. It is increasingly easy to remotely set up and launch a new business—and more and more people are directing their efforts at franchises to do so. Being a part of an existing, proven and wellorganized business model definitely appeals to investors who might be new to the U.S. market than struggling with launching a new one on one’s own.

This applies in particular to foreign investors who are looking for stable financial returns on the American market. However, in addition to financial returns, many are looking for ways to leverage their business endeavors in the U.S. to serve as the basis for acquiring a visa or green card to reside in the United States with their families. In this article we attempted to delineate the most popular visa categories for entrepreneurs—and how structuring your franchise offerings so they most closely correlate to these categories would help you increase your

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appeal in the eyes of foreign franchisees: Buying into a franchise can be financial rewarding, but doing so while also giving the investor an opportunity to move the U.S. and his family significantly raises the appeal of a franchise in the eyes of these investors.

There are three main types of investor and business visas relevant to franchising. Each type has its specifics and legal requirements that affect the requirements to the businesses suitable for that purpose. We list these options below in the order of increasing investment amounts and complexity.

E-2 VISAS: THE DEFAULT OPTION FOR FRANCHISES Historically E-2 visas have been the workhorse of the franchise world: most visas for franchisees have typically been E-2’s. The E-2 nonimmigrant investor visa is

the most popular type of visa among EU residents, investors from Kazakhstan, Ukraine, and many more countries that have an E-2 treaty agreement with the U.S. in effect. There are, however, many large countries which do not have an E-2 treaty in effect, including China, Russia, and India. The requirements regarding the business for this type of visa are quite flexible, making nearly any business appropriate for this category.

The biggest requirement is committing $100,000 or more in a newly formed or existing U.S. business. The investor must also proof the source of these funds to show they were legally earned or gifted.

It is not required to create jobs (although it is always a plus and usually a necessity) nor must the investor have any particular experience or minimum education. The

BUYING INTO A FRANCHISE CAN BE FINANCIAL REWARDING, BUT DOING SO WHILE ALSO GIVING THE INVESTOR AN OPPORTUNITY TO MOVE THE U.S. AND HIS FAMILY SIGNIFICANTLY RAISES THE APPEAL OF A FRANCHISE IN THE EYES OF THESE INVESTORS.

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investor is able to get E-2 status for his spouse (who receives work authorization) as well as any minor children up to 21 years old. For these reasons E-2 visas are very popular among those who are eligible to apply for them.

L-1 VISAS: ALTERNATIVE AVAILABLE TO ALL NATIONALITIES Unlike the E-2, the L-1 is available to absolutely any nationality. In this respect it is more accessible to foreign entrepreneurs. However, there are other requirements that make it a bit more difficult to qualify for than the E-2. The denial rate has historically been

higher for L-1s as opposed to E-2s.

That sometimes dissuades investors.

In addition, the investor must show that he has a sufficiently large company in his home country where he worked as an executive. As for the U.S. entity, he must show that he will hire at least 6 (ideally more) employees within the first year of operations in the United States. Of these 6 employees, at least 2 need to be managers who have a higher education and oversee other employees in the company.

However, unlike the E-2, it is a bit easier to convert the L-1 to a green card provided the U.S. company satisfies certain requirements. As for the minimum investment level, there is no minimum investment amount required by law. However, given the larger number of employees needed, the required funds generally exceed those of the E-2, meaning total investments of $200-300,000 are generally needed. Similar to the E-2, the L-1 visas also allows spouses and children up to 21 to apply and enter the U.S. together with the primary investor.

EB-5 GREEN CARDS: NOW IS THE TIME Unlike the E-2 and L-1, the EB-5 visa provides permanent residency (green card) to applicants. At the time of this writing (November 2021) EB-5 is an extraordinary option for investors looking to get a green card, but it likely won’t last for long. In June 2021 a federal court rolled back the investment amount to $500,000 after it had been raised to $900,000 in November 2019. However, Congress and the White House are eager to increase the amount. It’s likely it won’t go up to $900,000, but $700,000 seems to be the consensus number.

However, no one will know until Congress acts later this year—although it’s possible they won’t make a decision until 2022.

For this reason investors are eager to move quickly to take advantage of this fortuitous situation and invest at an unbelievable price of $500,000 in a business to acquire a green card. More importantly, about the same time that the price was reduced to $500,000, the Regional Center pilot program expired—and to this day it has not been extended. The vast majority of investors historically invested in regional center projects, but with those temporarily suspended until the program is renewed by Congress, franchises remain

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the only reliable option for EB-5 investors.

The EB-5 requires the creation of 10 new jobs in addition to investment of the minimal amount of money.

The investment amount depends on the location of the business. Businesses located in a Targeted Employment Area (also known as a TEA) with a high unemployment rate require a lower amount of investment compared to those outside the TEA. Currently the TEA level is $500,000. If the project is outside that area, then the minimum amount is $1,000,000 per investor.

If you are ready to expand your business with foreign franchisees, we would suggest the following based on our years of experience: 1. Try to structure offerings

A GREAT NUMBER OF FOREIGN CLIENTS FOR A NUMBER OF REASONS WOULD PREFER SUPPORT ON THE MANAGEMENT SIDE. such that they could fall as close as possible into one or more of the general visas requirements laid out below.

For example, an option that requires $500,000 but does not create 10 new jobs would be much less appealing than one that creates maybe 8 jobs but requires perhaps only $300,000.

2. Try to offer differing deal structures to satisfy as many of the various visa options described above.

3. Consider offering management services.

A great number of foreign

clients for a number of reasons would prefer support on the management side, including full turn-key management services, that would distance them from the needs to be involved in day-today management.

As the world becomes increasingly globalized, structuring franchise offerings for foreign investors will increasingly become a necessity for franchisors.

Tailoring your options to best meet their interests should be of interest to all franchisors to expand the appeal of their offerings.

JOSEPH H. RODA, Esq.

Joe co-founded Roda & Chalfant, LLC in 2020 and serves as a partner, attorney and trusted business advisor to his clients. Since 2010, Joe has co-founded several business development companies and franchise systems, including St. Gregory Development Group, CycleBar, and Fueled Collective. Joe served as Vice President and General Counsel at St. Gregory, while overseeing the sale and compliance management of over 7,000 franchises worldwide. Following St. Gregory and CycleBar’s acquisition, Joe served as a shareholder and board member to numerous franchise systems, including Xponential Fitness (Pure Barre, Club Pilates, CycleBar, Row House, Stretch Lab, Yoga Six).

DREW A. CHALFANT, Esq.

NOT JUST LAWYERS, WE'RE BUSINESS GROWTH EXPERTS

Drew co-founded Roda & Chalfant, LLC in 2020 and serves as a partner, attorney, and counselor to his clients. After graduating summa cum laude from the Salmon P. Chase College of Law, Drew quickly rose to the rank of General Counsel for the first-in-class franchise development firm, St. Gregory Development Group.

Drew also served as in-house counsel for a number of franchise brands within the St. Gregory portfolio, including Shred415 Franchising, CycleBar Franchising, Fueled Collective Franchising, and LB Franchising.

As General Counsel, Drew was responsible for all day-to-day legal issues that faced this multi-faceted organization, including intellectual property matters, contracts and transactional issues, real estate matters and commercial lease reviews and negotiations, employment and labor issues, franchise disclosure document and franchise agreement drafting, and general franchise regulatory compliance matters.

RODACHALFANT.COM

VETERANS ISSUE

Resources for Veterans ­— Veteran Business Outreach Center is a Tremendous Resource

by Bill Stark, Consultant, The Franchise Consulting Company

Veterans Business Outreach Center and is the facilitator for the Boot to Business Program.

I asked Ms. Evangelesta some questions that I thought would be helping to Veterans that are looking for assistance.

Margaret Evangelesta

I

have been supporting several Veteran Organizations over the past few years and my objective in writing this article is to make Veterans more aware of the Free resources that are available to them while they explore business/career opportunities. Besides being a Mentor for Veterans on Veterati, I also participate in a Boot to Business Program in Arizona that guides transitioning Veterans into the business world. The Veterans Business Outreach Center created this Boots to Business Program to assist Veterans with this transition.

Ms. Margaret Evangelesta is the Program Director for the

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Margaret, tell me a little about yourself and why you decided to pursue a military career. What skills did you acquire as a result of your Military training?

I retired as a Sergeant Major after 26 years of Service in the Army Signal Corps. Since retirement, I have worked on such projects as CREW (Counter Radio Controlled IED Warfare) Mobile training Team; COIST (company Intelligence Support Team); Site Lead for VA Benefits Advisor; and now, Director of the Veteran Business Outreach Center (VBOC serving the state of Arizona) I have been the owner of Three Small Businesses since I retired-a Musician Management Company and a Landscaping/Yard Maintenance Company. I have also, and continue to serve as an Independent Contractor for an International Exchange Student Program, endorsed by the State Department. I

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hold a Masters of Business Administration, with a minor in Internal Relations.

You are a Director for the Veteran Business Outreach Center in Arizona and are a facilitator for the Boots to Business Program.

Can you provide an overview of this program and what this program does to prepare Veterans for entrepreneurial opportunities?

The VBOC serves Transitioning Military Members and Veterans of all Eras, and their family members, in their pursuit of Entrepreneurship and Business Ownership.

This includes Formal training through the Boots to Business Program offered at Military Installation Transition Centers, and in the communities around the state, in the form of Reboot program.

Each of these workshops include modules covering the following: How military skills can translate into the Business Ownership Arena, Identifying and finalizing a feasibility analysis for a business product or service; financials of a business; marketing strategy; Legal

Entity and considerations; SBA Funding, and Business Plans. We close the workshop with an introduction to the various SBA Resource partners available for assistance. One on One coaching is provided as requested, in addition to one off workshops as the clients need deems.

Why do Veterans sign up for your Boot to Business Program? What are they typically looking to do?

HOW DOES ONE SIGN UP FOR THE PROGRAM? Most Veterans, especially those that are in the transition from military service stage of their career, are looking to explore their options of small business ownership. Many do not know where to begin, and that is where the VBOC team comes in. Others are looking into ways to expand their current business. I would say around 5 percent of military members have already launched a small business, while still serving.

In this situation, we are able to help them correct what they may have failed to do, or improve on their business processes, to increase sales and gain market share. Many are looking into getting their business certified as Minority owned, Disabled Veteran Owned, 8A certification, etc..

We assist with that as well.

To sign up for Boots to Business or Reboot, Service Members and their family members can visit their local Transition Assistance Point.

Veterans and their family members can sign up for reboots on SBA.FORCE.COM.

What makes this program different from any other Veteran programs?

This program helps Veterans recognize their future potential to become Self Sufficient. It helps enhance and prepare them for their future or present Entrepreneurial Ventures. This program also has wide spread effect on the economy of our Country, as new businesses and jobs are formed. This helps lower unemployment rates, and contributes to our Gross Domestic Product (GDP) What are your expectations/ goals of your program going forward?

Our goal is to continue to reach the Veteran community, not just by way of in person workshops, but also through virtual means. (COVID has taught us this avenue is valuable, in more ways than we knew.) Through Virtual classes and coaching, we are able to expand our reach. We have also added Virtual office hours. This is where our clients can join our virtual Zoom session waiting room during certain hours. This provides our clients with immediate assistance with a person and not just by email or phone.

What Resources are available for Veterans while they pursue Business Ownership Options?

The VBOC is just one of the SBA resources available to Budding Entrepreneurs. The VBOC serves the military and Veteran Community.

Various other partners such

as the SBA District Office and National Programs; Small Business Development Center, SCORE (Service Corps of Retired Executives, the Womens’ Business Center (where 90% of clients are male), and PTAC (Procurement Technical Assistance Point.)

Serve ALL, regardless of Veteran Status. If a Veteran wants to pursue a franchise business opportunity, VetFran is an excellent resource for Veterans. 1 out of 7 franchise business owners is a Veteran.

Franchises seek Veterans because they’ve been trained to follow a process which is exactly what a franchise offers to business seeking prospects.

Most franchises also offer an incentive to join their franchise system.

The Boot to Business Program is just one example of many programs that are available to Veterans to assist them explore business opportunities. To any Veterans, please reach out if I can introduce you to any of these resources if you are looking for assistance.

ABOUT THE AUTHOR Bill Stark is a Franchise Business Advisor who helps people explore business opportunities in franchising and help their professional dreams become a reality. Contact Bill at 602-793-3915 or at billstark@ thefranchiseconsultingcompany.com.

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