HEALTH & FITNESS EDITION
Fitness—A Transformative Franchise Opportunity by Seth Lederman, Consultant, The Franchise Consulting Company
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n the dynamic world of fitness franchising, staying ahead of the curve is essential for success. And there are plenty of good reasons to consider a franchise focused on fitness. According to IBIS World, the fitness industry in the U.S. grew by more than 2% on average between 2018 and 2023. The market size for health and fitness clubs is estimated at $109.92 billion in 2024. It is projected to reach $193.7 billion
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by 2029, registering a CAGR of 12.00% during the forecast period (2024-2029). There certainly is economic potential in fitness franchising, as well as the satisfaction of knowing you are improving someone’s health and wellness. But if you are considering fitness franchising, it’s important to do your research and understand what lies ahead. For instance, understanding key trends that
will shape the industry’s landscape is important, as is staying up to date on consumers’ changing needs and preferences. TRENDS FOR 2024 AND BEYOND As the fitness industry continues to evolve, several trends are emerging that are poised to shape the franchising landscape in the