Business Woman Turns Business Owner by Genevieve Konieczny
Madeline Ricci
W
ith a lengthy background in the corporate world, beem™ Area Partner Madeline Ricci began researching franchising opportunities after facing a layoff during
74
MARCH 2023 | WWW.FRANCHISEJOURNAL.COM
2008. After the step away from corporate, Ricci then successfully founded two businesses, applying the management and operational skills she’d gained from her experience within her previous corporate environment. Launching multiple businesses subsequently taught Ricci that proven franchise models are an even quicker way to generate longterm financial success. “I learned that there were better ways to fasttrack success through proven models and franchising. So I became obsessed with finding the best opportunities in franchising,” Ricci said. Along with her husband and business partner, Ricci
was interested in securing financial stability for their two daughters through a successful franchise partnership. Ricci wanted to partner with a franchise within the health and wellness space due to a personal interest in self-care. She also knew she wanted to identify a franchise that was built around a transparent leadership team and offered support both in operations and from a marketing standpoint. When Ricci discovered beem™ Light Sauna, those elements all aligned. “What impressed me about beem™ Light Sauna, first and foremost, was their leaders and their incredible support team that lives and breathes the brand. The beem™ team is extraordinary. They are transparent, and they have integrity. Their business model is simple, and it makes money. Plain and simple,” Ricci said. beem™ Light Sauna provides full-spectrum light therapy services in a sauna environment to maximum full cellular revitalization. Clients