Franchise Journal July 2021

FRANCHISE Journal LEARN Why The Demand for Tutoring Services is Rising p. 86

JULY 2021/FranchiseJournal.com

THE SCOOP Accelerating the Growth of Your Franchise p. 80

HOW TO Build A Successful Family-Run Business p. 98

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contents 26

48

DEMAND FOR SHARKEY'S CONTINUES

16

BRITISH SWIM SCHOOL Making a Splash Amidst the Pandemic

38

20 AUTHORITY BRANDS Success Academy's Six-Tier Training Approach Gives Franchise Owners Options

26 SHARKEY'S CUTS FOR KIDS Territories Selling Out as Demand for Sharkey's Continues to Hit Record Numbers

by Scott Sharkey

30 There Is More For Children In Franchising

Than “Happy Meals”

by Mike Ciccarelli

34 FLOOR COVERINGS INTERNATIONAL Long Time Corporate Exec with a Passion for DIY Finds Perfect Fit with Floor Coverings International

by Rhonda Sanderson

6

JULY 2021 | WWW.FRANCHISEJOURNAL.COM

JULY 2021

COVER STORY Skill Samurai: Preparing Kids For Tomorrow's Future Careers

by Abbey Lanpher

44 KIDOKINETICS:

Strong Bodies. Strong Profits!

48 ABRAKADOODLE Art Education Franchise Takes Center Stage because Art is Just What We Need!

by Rosemarie Hartnett

52

iFRANCHISE A Lesson in Why Companies Franchise and the Quality Controls That Make the Grade

by Mark Sieber

60 70 56 GOTCHA COVERED Grab the Attention of Prospective Owners with Flexible Options

by Paul Linenberg

60 AWATFIT Building Healthy Fitness Habits in Children & Families

by Abbey Lanpher

64 BLAKE JARRETT & COMPANY Is it Time to Re-imagine the Face of your Franchise?

by Kelly Macht 70 SNAPOLOGY

Make A Difference In Their Lives And Yours

by Jen Rogers

74 D1 TRAINING The D1 Way: Developing Youth Athletes of Character

by Meredith Turner

80 DUDAN PARTNERS How to Accelerate the Growth of Your Franchise

by Maelee Dudan

86 TUTOR DOCTOR The Demand for Tutoring Services is Rising: Here’s 4 Reasons Why

by Frank Milner

90 90 HUNTINGTON LEARNING CENTER How Educated-Based Franchises Can Change Lives

by Anne Huntington Sharma

74

94 FRANCHISE GENESIS

When It's Time To Franchise Your Company

by Rick Robinson

98 HOME FRANCHISE SERVICES Four Tips For Building A Successful FamilyRun Franchise Business 102 FARMSTORE

Q&A with Farm Stores

by Ted O'Shea

106 NATURAL LIFE

Q&A with Natural Life

by Ted O'Shea

110 CAR COSMETICS

Q&A with Car Cosmetics

112 1-800-PACKOUTS

Q&A with 1-800-Packouts

by Brian Wallace

116 Back to School 2021: Parents Aren’t the

Only Winners, Tutoring Businesses Thrive

by Seth Lederman WWW.FRANCHISEJOURNAL.COM | JULY 2021

7

2021 ONLINE FRANCHISE EXPOS Franchise Expo

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THE GREAT AMERICAN VIRTUAL FRANCHISE EXPO TIMES ARE 11:00 AM - 5:00 PM EST

JULY 22

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UPCOMING EXPO: JULY 10 AUGUST 5

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SEPTEMBER 2

The Great American Expo www.FranExpoUSA.com

OCTOBER 7

The Great American Expo www.FranExpoUSA.com

NOVEMBER 4

The Great American Expo www.FranExpoUSA.com

NOVEMBER 18

The Great American Expo www.FranExpoUSA.com

DECEMBER 2

The Great American Expo www.FranExpoUSA.com

AUGUST 19

The Great American Expo www.FranExpoUSA.com

SEPTEMBER 16

The Great American Expo www.FranExpoUSA.com

OCTOBER 21

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DECEMBER 16

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welcome

NOTES

Children glued to computer screens. Parents frantically trying to balance work life with their new role as educators.

A YEAR OF GLOBAL UPHEAVAL 2020 brought about a number of major developments in digital solutions in education, such as the widespread switch to online schooling, the rise in the use of apps and hybrid learning. It’s likely that teaching will continue to make use of digital technology for the foreseeable future.

Educational Franchising has innovated along with the times and many of the advancements that we have seen were actually incorporated into franchised learning systems years ago.

As they become more widespread, come new challenges and developments.

So what are the projected trends in teaching going forward and how will they show up in franchised offerings?

1. NANOLEARNING The information age has brought with it a decline in attention spans and an increase in screen fatigue. Our brains are bombarded with distracting alerts and notifications day in day out.

They respond to these signals with an increase in the stress hormone cortisol. As a result, children have a hard time concentrating and processing large amounts of information.

Learning in short bursts is proven to increase our ability to take in and retain information. By providing your students with small, “pellet” like bits of information, you are much more likely to increase their productivity, capture their

10

JULY 2021 | WWW.FRANCHISEJOURNAL.COM

attention and aid their ability to learn.

Many franchise systems are offering nano learning modules where children can learn at their own pace and be supported through online teachers and aides.

2. VIRTUAL REALITY AND AUGMENTED REALITY Ground-breaking virtual reality (VR) and augmented reality (AR) technology are coming to the classroom.

Immersive VR experiences require a VR headset.

This has a digital interface which projects images, creating a real or virtual world that users can see and interact with. It also includes gesture controls and easy-to-use teacher controls.

While some VR headsets are undoubtedly expensive, Google Cardboard and similar alternatives offer a more affordable VR experience – the user only needs to insert a smartphone into the viewer.

AR, on the other hand, can be accessed simply through a smartphone or tablet.

Students engage with digital technologies like VR because it inspires them to think beyond the four walls of the classroom.

Organizations like our cover story, Skills Samurai, have been innovators in these fields for many years. Watch as more systems take up immersive learning as a means to extend the classroom experience.

3. PROJECT-BASED LEARNING Project-based learning is a teaching method that actively engages the students in real-life projects. The idea is that students ‘learn by

doing’, with teachers acting as the hands-on facilitator.

The objective is to have students investigate and respond to an authentic, engaging and complex question or issue. They will develop critical-thinking, creativity, collaboration and communication skills; all of which are highly sought after 21st century skills, valued by employers.

4. EXPERIENTIAL LEARNING Student disengagement is on the increase. Often, teachers find them on their mobile phones, zoning out or talking to friends. However, a new way to tackle this is gaining momentum: enter experiential learning.

Now common in schools worldwide, this learning approach involves immersing students in real-world situations. It offers first-hand experiences in which they need to practice planning, decision-making, teamwork and more.

Although this can be done out of the classroom, for example going to the zoo or visiting museums, in 2021 it is predicted to shift online where groups can virtually visit facilities and have the ability to interact with experts in their field.

5. ONLINE SCHOOLING, TUTORING AND TRAINING Online learning, of course, is the most popular

educational trend for 2021 – albeit one born out of necessity in 2020. Zoom entered the public lexicon and this is not changing anytime soon.

Of course, with developments in edtech, this is now becoming possible on a large scale. Sped up by the pandemic, schools have been forced to experiment more with online learning.

So, why is online learning so popular?

Not only is it flexible and cost-effective, it’s also accessible to a wider range of learners as it removes the concept of ‘location’. Therefore, it can be seen as breaking down barriers in education and opening up the door to a wider pool of students.

"Education rests on age old fundamentals and technology will continue to pave the way forward to mankind."

Nick Neonakis

Editor, Franchise Journal WWW.FRANCHISEJOURNAL.COM | JULY 2021

11

FOUNDER

NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis DIGITAL DIRECTOR

Abel Beyene ART DIRECTOR

Marty Greenbaum

EXECUTIVE EDITOR Chantae Arrington

VIDEO PRODUCER Matt Panepinto

MANAGING EDITOR Brenda Lesch

CONTRIBUTORS Mike Ciccarelli Maelee Dudan Rosemarie Hartnett Abbey Lanpher Seth Lederman Paul Linenberg Kelly Macht Frank Milner Ted O'Shea Rick Robinson Jen Rogers Rhonda Sanderson Scott Sharkey Anne Huntington Sharma Mark Sieber Meredith Turner Brian Wallace

SENIOR EDITOR Bill Polk ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Abel Beyene ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli

12

JULY 2021 | WWW.FRANCHISEJOURNAL.COM

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A DIVISION OF KEYSER

DON’T HAVE A REAL ESTATE DEPARTMENT?

WITH F.R.E.D.

NOW YOU DO WHAT’S F.R.E.D.?

Franchise Real Estate Department (F.R.E.D.) is your team of franchise commercial real estate experts.

F.R.E.D. IS ALWAYS

ON YOUR SIDE

As a franchise-focused division of Keyser, F.R.E.D. gives you all the power and resources of a commercial real estate brokerage, with a focus on franchising.

F.R.E.D. only represents tenants, never landlords, so you know we’ve always got your back and are ready to negotiate aggressively for you and your franchisee.

From site selection, to lease negotiations and hanging your official “Now Open” sign, F.R.E.D. helps remove the hassle by coordinating with construction, legal, and your landlord throughout the entire process at no cost to you or your franchisee.

CHAT WITH F.R.E.D. ROCCO FIORENTINO

rf@keyserco.com 609.206.4300

TY BREWSTER

tbrewster@keyserco.com 623.332.3201

OR VISIT US ONLINE www.keyserco.com/fred 602.9.KEYSER

THE EDUCATION ISSUE

British Swim School:

Making a Splash Amidst the Pandemic

British Swim School, the nation’s leading “learn to swim” franchise organization, is celebrating an exciting time of growth, despite the challenges posed by the COVID-19

16

JULY 2021 | WWW.FRANCHISEJOURNAL.COM

pandemic. The company launched new locations in five states during the last quarter of 2020 and is set to further their expansion with the addition of five additional territories sold to multi-unit franchise owners in Charleston, SC and Boston during the last two weeks of December.

These new locations will join the ~100 other swim schools that have reopened safely since June 1st of last year, providing much-needed

physical activity for children and families cooped up at home during the pandemic.

During the early stages of the COVID-19 crisis, the team launched their British Swim School Cares Campaign™, which includes rigorous health and safety measures for all owners to follow. The campaign is working: to date, there has not been a single case of COVID-19 spread traced back to a British Swim School swim lesson.

“I’m proud of what our franchise owners have accomplished,” said Brian Garrison, British Swim School President. “We used strict safety measures to ensure we could continue to provide our life-saving services in a safe manner, and it’s exciting to see new owners expanding our footprint as we continue to grow in 2021. The British Swim School model represents a great investment and provides the flexibility many families are looking for in a small business, while making a measurable difference in their communities.”

For some, that flexibility means functioning under an owner-operator model, running the day-to-day needs of the business, while for others, a semi-absentee model allows them to continue with their existing career or business while empowering a few key team members to manage the details of scheduling classes, hiring instructors and delivering an unmatched customer experience to students and families alike. Regardless of which path they choose, each of our franchisees find that our low-cost model – with an estimated initial investment starting under $100,000 - does NOT equate to a low level of support, as franchise owners receive on-going training and support that includes support in: • Identifying and sustaining long-term pool partnerships • Securing contracts and insurance at minimal costs

• Training to maximize business operations • Marketing to identify and reach potential customers in target markets through in-house digital, direct mail and graphic design services • Resolving the inevitable challenges of business ownership as they arise • Connecting with other franchisees to solve problems and share solutions • …and much, much more.

Why is the British Swim School estimated initial investment low, compared with other swim school opportunities? It’s because British Swim School partners and contracts with fitness centers, schools, hotels and other venues with underutilized, indoor pools.

This eliminates the cost and stress of commercial pool construction and allows franchise owners to quickly open (<120 days) and then to rapidly grow in a manageable and profitable way. Further, the cost of water, pool repairs and daily maintenance – and all other costs associated with owning a commercial pool – are covered by the host facility.

As our owners’ businesses grow, they find that they can easily scale up their businesses from one to multiple pools – dramatically increasing their profitability and furthering the reach of our lifesaving program.

THE BRITISH SWIM SCHOOL MODEL REPRESENTS A GREAT INVESTMENT AND PROVIDES THE FLEXIBILITY MANY FAMILIES ARE LOOKING FOR IN A SMALL BUSINESS, WHILE MAKING A MEASURABLE DIFFERENCE IN THEIR COMMUNITIES.”

To learn more about franchising with British Swim School, visit BritishSwimSchoolFranchise.com.

— Brian Garrison, British Swim School President WWW.FRANCHISEJOURNAL.COM | JULY 2021

17

MAKE A LIVING SAVING LIVES

$

Ranked #222 on Entrepreneur’s Franchise 500 list in 2021

Our purpose-driven brand means you’ll grow a business you can be proud of

No build-out costs required – we will help you secure multiple locations, utilizing our local & national partnerships

Full training and support – no prior swim experience needed

844-SWIM-BIZ

BRANDS POWERED BY

FRANCHISE.BRITISHSWIMSCHOOL.COM

British Swim School Franchising, LLC | 2829 Guardian Lane, Suite 100 | VA Beach, VA 23452. This information is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The filing of an application for registration of an offering prospectus or the acceptance and filing thereof by the New York Department of Law as required by New York law does not constitute approval of the offering or the sale of such franchise by the New York Department of Law or the Attorney General of New York.

©

Voted #1 in Financing, Thanks to Our Franchise Partners.

Our mission is to help people succeed in small business. We’re proud to make a difference for our valued partners and the over 20,000 clients we have helped.

We’d love to help you succeed. Contact a Franchise Financing Consultant:

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THE EDUCATION ISSUE

Success Academy's Six-Tier Training Approach Gives Franchise Owners Options

F

or Authority Brands franchise owners, education and training is vital to their growth and development. That’s why every one of their franchisees is given access to Success Academy, the franchisor’s one-stop shop for training.

"There are many reasons that training is good for any business owner," says Lance Sinclair, VP of Operations for One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, and Mister Sparky Electric. "Continuous training for franchise owners is a strategic move for retention, improved revenue, and bottom-line profitability."

Historically, Success Academy offered consistent, in-person training, which was put on hold through the COVID-19 pandemic. That didn't stop the team from ensuring they have a wide variety of offerings for franchises.

In fact, Success Academy has completely restructured what they offer franchise owners.

"We recognized that we all learn differently, and each position has a different requirement and preference for education," says Joel Berken, Success Academy Manager of Online Learning.

Success Academy's new sixtier approach gives franchise

20

JULY 2021 | WWW.FRANCHISEJOURNAL.COM

owners ways to participate in training that works best for them and their staff while also increasing engagement in training.

THE SIX TIERS OF SUCCESS ACADEMY ARE

1. SELF-PACED ONLINE LEARNING In 2020, Success Academy launched a new Learning Management System (LMS), which houses more than 150 online courses on branded procedures, soft skills, selling, position-specific pathways, and more. Franchise Owners and their employees can access these courses from anywhere and at any time, even from their phone or iPad. Many of the classes included in the new LMS were previously taught in an in-person classroom setting.

The online versions of these courses are not just recorded webinars but instead highly interactive lessons with videos and branched scenarios.

"Our learners weren't just sitting and listening, but interacting throughout the course," Joel says. "This was a major facelift to our content and created a better user experience that attracted our learners to come back for more learning!"

2. WEBINARS Success Academy's offering of webinars really grew during the COVID-19 pandemic. In 2020, they offered 21 webinars compared to 2019's seven.

Success Academy also saw a large increase in participation from the previous year.

"If people couldn't make it to our trainings, then we were bringing it to them," Joel says.

Many classes that would typically be taught in person were converted to webinarbased training, including the regular new franchise owner trainings. To encourage engagement in these webinars, the Success Academy team utilized break-out rooms and time after class for individuals to reach out and take a deeper dive into some of the finer points of the course, so they could better implement the material learned in the field.

3. INSTRUCTOR-LED TRAINING While in-person training has been on hold recently, Success Academy will bring it back when the time is right. Through

the in-person training, franchise owners will travel to the headquarters office in Phoenix, AZ, or to other franchise locations to participate.

In-person training allows franchise owners to interact with each other, team build, and grow.

4. WORKSHOPS Through Success Academy Workshops, franchise owners have the opportunity to hear from an outside speaker on varying topics. Success Academy works hard to bring franchise owners the best speakers in our trades.

Workshops can last anywhere between one and three days, and the goal of bringing in these speakers is always the same: to help grow franchise locations' bottom line.

"CONTINUOUS TRAINING FOR FRANCHISE OWNERS IS A STRATEGIC MOVE FOR RETENTION, IMPROVED REVENUE, AND BOTTOM-LINE PROFITABILITY." WWW.FRANCHISEJOURNAL.COM | JULY 2021

21

5. SUCCESS ACADEMY PLUS: When a franchise owner has a specific area of the business they need specialized or customized training on, they can come to Success Academy for that help creating and building that training program.

Franchise locations use this when they have specific Key Performance Indicators that are missing the mark.

Sometimes, they may feel that their voice is no longer being heard by their employees and need a new voice to reiterate the importance of following the Franchise System.

6. TECHNICAL TRAINING PARTNERS In addition to all of the great programs Success Academy offers franchise owners inhouse, they also partner with

other entities to bring franchise owners technical training programs. This ensures that they have current technical knowledge vital to their trade and success in their job.

This includes a partnership with Interplay Virtual Training.

In this training offering, technicians are immersed in a virtual reality where they're wearing a headset and holding controllers in their hands. The team members participating get a life-like and hands-on experience for troubleshooting and diagnosing faulty systems.

This new six-tier approach has already been seeing great results and participation.

Throughout 2020, Success Academy had 4,260 active students complete more than 32,846 courses, hundreds of live webinar-based training attendees, and 626 students

took advantage and enrolled in technical training.

"Success Academy provides more training opportunities than any other trade group, membership group, or association," Sinclair says.

"Over the years, we have seen that franchise owners who utilize the programs offered

by Success Academy perform in the top percentage of our franchise owners."

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Dulles Expo Center September 18-19, 2021

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THE EDUCATION ISSUE

Territories Selling Out as Demand for Sharkey's Continues to Hit Record Numbers

by Scott Sharkey, CEO & Franchise Developer. Sharkey's Cuts for Kids

R

ecord numbers already recorded for early Q2/2021 as demand for Sharkey's continues to grow and territories selling out. Sharkey's Cuts for Kids is expanding at record numbers with Georgia, New Jersey, Texas, Louisiana, Pennsylvania, Ohio, Florida, Utah, Michigan, Virginia, Missouri, & California leading the way as the demand for Sharkey's franchises continue to rise and exceed expectations. In store unit economics are up across the brand as Sharkey’s has won the market as we come out of 2020. Sharkey’s will open approximately 48 new locations in 2021 as franchise brokers & consultants

26

JULY 2021 | WWW.FRANCHISEJOURNAL.COM

continue to sell Sharkey’s Cuts for Kids at record numbers.

Sharkey's really sets itself apart from the competition with its well planned design and unequaled entertainment factor. We don't just cater to the youngest of children or one gender - we have positioned ourselves in the market as the only kid’s salon for kids of all ages (0-14), and adults as well! This allows Sharkey’s to have the highest & longest retention rate in our industry. Once children come to Sharkey’s they want to come again and again for the

overall experience. We have extremely high brand loyalty among our young customers and their parents, and our well planned and designed salon keeps the kids coming to Sharkey’s for many years.

"You cannot purchase children’s haircuts on Amazon or have our services delivered to your home in a corrugated box, says CEO Scott Sharkey."

OUR SECRET SAUCE

Why Hugging Your Customers Makes You Money, says CEO, Scott Sharkey of Sharkey's Cuts for Kids.

HUGGING IS A MIND-SET AND WE DO IT BEST!

"ONCE A HUGGER, ALWAYS A HUGGER" — Sharkey 1. You attract the best employees! It's more fun and more rewarding to work in a hugging culture, and employees who were superstars elsewhere find they make more money with us. They do better and Sharkey's does better.

2. Traditional marketing costs are lower. Marketing costs are lower in a hugging culture because your huggers are your marketers. Instead of having to run lots of expensive ads in the media that you are never really sure your customers see, you build systems and processes that help your huggers market.

3. Gross margins are higher, because we sell more haircuts and retail items at regular or higher prices. When you've developed a genuine relationship with a customer, where they trust you and know you'll be fair to them, they'll also be fair to you.

That means they'll be less interested in a discount or what's the cheapest haircut in town.

4. The revenue stream is long term and not highly variable. Since we stay focused and close to what our customer’s desire, we don't have the ups and downs that other businesses go through.

The relationships you build up with the customers mean that when they're ready to get a haircut, they come to Sharkey's rather than shop around to five or six different salons or barber shops.

5. Real estate costs are lower, because we don't have to pay for the ultra-best location.

Many of our salons are not in the best spot in town, because it's not essential when you've got loyal customer relationships built on a hugging culture.

At the end of the day it truly is always a great day at Sharkey’s Cuts for Kids…Thank you FCC for the continued opportunity to work with you.

We love this team!

MORE ABOUT SHARKEY'S CUTS FOR KIDS Sharkey's Cuts for Kids is not one of those trendy franchises where maybe you make back your ROI within 3-5 years before your concept gets replaced by something bigger, better, or more trendy. Our franchise offers people the opportunity to invest in a brand that has longevity, is fun to run, is recession proof and has very little competition.

SharkeysFranchisingCompany.com

WWW.FRANCHISEJOURNAL.COM | JULY 2021

27

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"Passive ownership and a fully absentee model is what Sharkey's is all about, says CEO Scott Sharkey. We have been able to combine a passive ownership franchise with a model that is 100% recession proof for today and years to come. Sharkey's Cuts for Kids is not one of those trendy franchises where maybe you make back your ROI within 3-5 years before your concept gets replaced by something bigger, better, or more trendy.

Our franchise offers people the opportunity to invest in a brand that has longevity, is fun to run, is recession proof and has very little competition.

40 New Locations in 2021! SharkeysFranchisingCompany.com

THE EDUCATION ISSUE

There Is More For Children In Franchising Than “Happy Meals”

by Mike Ciccarelli, Consultant, The Franchise Consulting Company

T

here is so much more to f ranchising than brick and mortar fast food restaurants and the golden arches…

As Parents, we are always committed to our children.

The need and desire to invest and do the right thing for them has resulted in the explosion of children-based f ranchise opportunities in the United States.

According to the U.S. Census Bureau, 74 million children

are in the United States and the population is predicted to grow to 80.3 million by 2030. With public and private schools cutting fine arts and fitness programs and a shift towards the rise of STEM (Science, Technology, Engineering and Math) based programs, the opportunity for children focused franchises has risen to fill in the gap.

The growing need to help parents enrich their children has resulted in business

opportunities for entrepreneurs and more choices in the educational and fitness space that includes options that did not exist a few years ago such as Game Programming and Design and Robotic engineering.

With all of the different options, children focused franchises come with some distinct advantages and attributes... Here are a few: RECESSION RESILIENT The education and children focused industry is relatively recession-resistant. Let’s face it, working parents mostly likely have a need for child-care regardless of the state of the economy. As caregivers, we will always be seeking out activities that stimulate and educate our children to give them the best advantages life has to offer.

QUALITY OF LIFE A good percentage of childrenbased franchises operate during normal business hours.

Some even are closed on the weekends or can be home based. Others are considered an “Executive- Manage the Manager” model that will enable a franchisee to keep their current job while building a scalable business and

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THE EDUCATION AND CHILDREN FOCUSED INDUSTRY IS RELATIVELY RECESSION-RESISTANT. helping the community in which they operate.

INVESTMENT COSTS Investment costs can vary giving you options on how to scale your business. Some models require a lower investment due to being home-based or mobile.

Other options may require a permanent location, and can require a larger investment but would also create an opportunity to build value and equity through the purchasing of real-estate.

The amount of investment is relative when it comes to the earning potential and financial model for those opportunities.

HOW DO FIND THE BEST FRANCHISE FIT

With all of the multiple opportunities available in the children and education franchise space, knowing where to start can be overwhelming. Here are some things to consider: Are you willing to commit to what it takes to investigate franchise options and more importantly have what it takes to be an entrepreneur?

Owning a business is not for everyone.

You do not have to be a business guru or have expertise in the industry, which is why investors gravitate towards a franchise system.

A good franchise will enable you to compress time and capital by providing you with

proven systems, processes and resources to help set you up for success and grow your business going forward.

Do you have an understanding of your capital and investment capabilities?

Don’t make the mistake of falling in love with a brand only to come to find that the investment is more than what makes sense for your personal financial scenario. It is important to understand the financial and working capital requirements up front. Take the time to commit and follow the Franchisor’s due-diligence process.

Does the model align with your business, career and lifestyle goals?

Do you see yourself owning this business and do you feel you are a fit with their company and franchisees’

culture? Make sure you take the time to validate the model with existing franchisees in the system.

In addition, you may want to consider using a seasoned Franchise Consultant. As a Franchise Consultant once I understand your business goals I will educate, give perspective, expertise and guidance so you can make an informed business decision.

ABOUT THE AUTHOR Mike Ciccarelli is a seasoned Franchise Specialist with over 29 years in the industry having been a multi-unit and master franchisee as well as serving in corporate franchise leadership roles. His passion now is to help corporate leaders, entrepreneurs and anyone interested in business ownership learn how to use franchises as a career or diversification strategy.

Mike can be reached directly at 678-641-6473 or email at michael@ thefranchiseconsultingcompany.com.

www.focusedfranresults.com

WWW.FRANCHISEJOURNAL.COM | JULY 2021

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#FRANCHISESTARS

Long Time Corporate Exec with a Passion for DIY

Finds Perfect Fit with Floor Coverings International

by Rhonda Sanderson, CEO, Sanderson & Associates

#FranchiseStars Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www. linkedin.com/in/rhondasanderson-a6b658/

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T

here is nothing better than the satisfaction that comes from completing a home project. As a longtime DIYer, Mike Gillen knows that feeling well. And now, he and his wife and business partner, Marie Gillen, will be giving others that same sense of satisfaction, but with the Gillens doing all the heavy lifting. This past October, the husband-and-wife team of Labadie, Missouri, became f ranchise owners of Floor Coverings International, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples f rom top manufacturers. Floor Coverings International Show Me serves customers throughout St. Louis, Franklin, Jefferson, and St. Charles counties. Floor Coverings International Show Me provides high-quality design and installation services and carries the latest flooring products including hardwood, carpet, luxury vinyl, and tile flooring.

Mike spent 30 years as a healthcare executive. But after enduring six moves –

with a family of f ive children now ranging between the ages of 13 to 26 – and a round of corporate layoffs, Mike, and Marie – who is an attorney – decided the time was right for Mike to become his own boss. Marie is helping with the start-up along with son Tegan,20. “We love where we live and we didn’t want to move again,” Mike said of his family, who reside in Washington. “I always enjoyed doing home projects and wanted a business where you could see a beginning and end result. In healthcare, we always made sure we met patients’ needs. I’m doing the same thing now, but in a different industry. We’re providing our customers with excellent customer service and the same attention to detail as if they were doing the work themselves.”

In Floor Coverings International, the Gillens found a company that has tripled in size since 2005

“I ALWAYS ENJOYED DOING HOME PROJECTS AND WANTED A BUSINESS WHERE YOU COULD SEE A BEGINNING AND END RESULT." — Mike Gillen, Floor Coverings International Franchise Owner by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising, and merchandising. Floor Coverings International further separates itself f rom the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations.

For this, Floor Coverings International was given the Innovation Award for Customer Response f rom

Franchise Update Media, the benchmark publication and conference entity that is the Gold Standard of Franchising.

“Because of the pandemic, our customers appreciated the opportunity to shop f rom home, especially since we follow all preventive safety measures,” Mike said.

“There’s a huge demand for new flooring because people have not been spending money on vacations and have had more money for home improvements. Luxury vinyl planks and performance hardwoods are very popular.”

ABOUT FLOOR COVERINGS INTERNATIONAL Norcross, GA-based Floor Coverings International has been ranked consistently as the No. 1 Mobile Flooring Franchise in North America

by Entrepreneur Magazine. The 142 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside existing lighting, paint, and furniture.

The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2021. For franchise information, please visit www.opportunities. flooring-franchise.com and to find your closest location go to www. floorcoveringsinternational.com.

WWW.FRANCHISEJOURNAL.COM | JULY 2021

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ON THE COVER

Preparing Kids for Tomorrow’s Future Careers

BY ABBEY LANPHER CONTENT WRITING INTERN, FRANDEVCO

85% of jobs that will exist in 2030 haven’t been created yet.

Our schools aren’t teaching the skills that kids will need.

At Skill Samurai, our STEM curriculum and face-to-face coding classes equip kids with life skills to help them thrive both now and in the future.

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I

f you're looking for something to invest in, perhaps a career change, you may want to look into franchising in the kids education sector. Specifically in STEM. Buying a franchise in Kids STEM Education is a decision not to be taken lightly. You'll need to invest hours and weeks into due diligence, researching the right business model that is within your investment affordability.

Owning a kids coding franchise like Skill Samurai is a great way to start building a better financial stability for entrepreneurs. This is particularly true for those who want to invest in STEM Education which is crucial in preparing for the children's future workplace not just in the field of STEM (Science, Technology, Engineering and Mathematics) but also in other non-STEM career paths. In choosing a kids coding franchise, entrepreneurs can create financial freedom and stability, and also help build the next generation for our economy to become more globally competitive and stable.

Skill Samurai is the first franchise in the world focused on career-readiness education.

ARE KIDS EDUCATION FRANCHISES A GROWING INDUSTRY? You may be wondering if education franchises especially

in line with STEM education is something worth investing and has a potential to grow in the near future. Whilst the Kids STEM education franchise seems like a "baby" in terms of the type of franchise business available out in the market, this has been continuously flourishing and expanding worldwide. Other countries have been expanding and growing kids coding education for the past 10 years or more. Not only that, private institutions together with the government of various countries are highly prioritising STEM Education now more than ever especially in terms of increasing the number of girls and women who would want to pursue STEM subjects like engineering and

programming.

Making kids coding education more available and reachable can also bridge the gender gap and low diversity of girls and women in STEM Education and workforce.

HERE ARE A FEW MORE INTERESTING STATS: The Global Smart Learning market is expected to grow at a CAGR of 17.5% by 2027 (Source: Smart Learning Global Market Outlook (2018-2027) Over the five years to 2024, industry revenue is anticipated to continue rising. (Source: Tutoring & Test Preparation Franchises - Industry Market Research Report) The global market for Private Tutoring is projected to reach

SKILL SAMURAI IS THE FIRST FRANCHISE IN THE WORLD FOCUSED ON CAREER-READINESS EDUCATION. WWW.FRANCHISEJOURNAL.COM | JULY 2021

39

US$218 billion by the year 2027. (Source: Private Tutoring - Global Market Trajectory & Analytics) The global private tutoring market to exhibit strong growth during the next five years. (Source: Private Tutoring Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025) BENEFITS OF OWNING A KIDS CODING FRANCHISE Skyrocketing Demand STEM, coding, robotics, and artificial intelligence are booming sectors. Our school systems can’t keep pace. Skill Samurai prepares students of all age for the jobs that will be in demand in the future by focusing on real programing languages and industryrecognized career certification.

Meet the coolest kid in school Many kids find other forms of tutoring boring... and let's be honest, there's often a stigma attached. Our coding classes are fun, designed to help children thrive academically and socially. Skill Samurai students are known as the cool kids in school!

Work-life Balance The typical franchise operates after school and during holidays, leaving you plenty of time to work ON your business. The way a franchise ought to be!

• A fun career in a thriving sector—children's education • The support and security of a proven franchise system • A supportive network of likeminded individuals, helping each other grow • Own a business with a positive impact on the world—a business you can be proud of • You are in control of your own income – Not your boss!

• Build multiple revenue streams and franchise locations Finally, a more flexible Franchise model.

A Game Changer!

Unlike many other STEM programs that only offer the choice between mobile, or a bricks and mortar facility, Skill Samurai offers both!

Run your business online, in temporary spaces or build a bricks and mortar campus.

Suitable for a wide range of investments and goals.

Got a bigger vision?

If you’ve got experience in supporting multi-site businesses, let’s talk about area developer agreements.

Preparing children for tomorrow’s workplace, while helping you build a bright financial future. Learn more at www.skillsamurai.com

ABOUT THE AUTHOR FranDevCo’s Content Writing Intern, Abbey Lanpher, has a background in Communication Studies and Creative Writing at UNC-Wilmington in Wilmington, North Carolina.

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THE EDUCATION ISSUE

Kidokinetics:

Strong bodies. Strong profits!

A

n athlete, a leader, a teacher, and a proud mother of three, Terri Braun understood the importance of physical education. Hence with a vision of extending the benefits of physical education to as many people as she could, Terri launched Kidokinetics.

Established in South Africa in 1995, Kidokinetics is a premier sport, fitness, health, and recreation program provider. It is a unique physical education program that provides topclass programming for children aging from 6 months to 12 years introducing them to all sports in a fun, innovative, and enriching environment.

"MY GREATEST JOY IS TO BUILD CHILDREN’S CONFIDENCE AND DEVELOP THEIR LOVE OF PHYSICAL ACTIVITY TO RUN MY OWN BUSINESS,” SAYS TERRI BRAUN, CEO AND FOUNDER KIDOKINETICS. 44

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THE BIRTH OF A LEGACY Having started teaching at the age of 12, Terri always had this belief that one day she would develop a program that would allow kids to experience all sorts of sports in a friendly and non-competitive environment while also allowing them to experience sports they loved joyfully. However, it was not a cakewalk for Terri. Starting her business with just a whole lot of passion but no partners or financial support was a major challenge. However, having taught and trained in Shotokan karate for more than twenty years, and worked as a sports teacher in early childhood, Terri was very clear on what she wanted to do and achieve through it.

Terri has had a very personal relationship with physical fitness. Having experienced the wonders physical education can do at a very young age, Terri’s passion for sports and physical fitness only continued to grow.

Having competed in Karate competitions on national and international levels since a very young age, Terri noticed that schools were missing a very crucial element of physical

education. On its mission to make sports and fitness accessible, welcoming, and fun, Kidokinetics provides sports options like Archery (USA Archery), Baseball (USA Baseball), Basketball, Field Hockey (USA Field Hockey), Frisbee/Disc Golf (DGA), Football (NFL Fuel Up to Play 60), Golf (First Tee Drive), Running (Nike Marathon Kids), Rugby (Rookie Rugby), Track and Field (Run, Jump, Throw), Soccer Soft Stick Lacrosse (US Lacrosse), Volleyball (USA Volleyball), Cricket (USYCA). “Our purpose is to ensure that school-age children are exposed to a variety of ways to stay active and healthy, whether in school, after school, or at events like summer camps and field days,” affirms Terri.

KIDOKINETICS FRANCHISE: A PROVEN PATH TO BUSINESS SUCCESS Kidokinetics offers its franchises a solid and robust business structure that grooms them for operational excellence with assured growth and increased profits.

A team of experts’ mentors the franchisee in building marketing plans and planning promotional strategies. The franchisee receives access to Newsletter, Meetings & Conventions, Toll-Free line for assistance, Safety Procedures, Field Operations, and some more professionally produced marketing material designed and meant for making their business journey a pleasant one. Upon the successful completion of the initial training, they receive access to proprietary software to run the business smoothly. Along

with a dedicated business support coach, real-time field experience, centralized marketing and support the franchise also receives additional assistance in the form of Co-op Advertising, Ad Templates, Social Media, SEO, Website Development, Email Marketing, Loyalty Program/App meant to ensure that the business receives a smooth take off. As a part of the Kidokinetics legacy, the franchisee gets the right to use its trademarked name and logo, which is a symbol of the excellent reputation Kidokinetics has achieved in the children’s fitness industry for the last 25 years.

CREATING A VISION FOR THE FUTURE When Terri started Kidokinetics, everyone was eager to know when they would get to experience Kidokinetics in their community. This led Terri into building a franchise system that would allow others to share her vision and bring knowledge of sports and fitness skills to children of all ages and abilities. With the intent to positively impact children's lives, Kidokinetics plans to grow to approximately 100 locations over the next 5 years. With clear goals and a solid game plan, Kidokinetics is undoubtedly going to continue to dominate the kid’s fitness industry.

WWW.FRANCHISEJOURNAL.COM | JULY 2021

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THE EDUCATION ISSUE

Art Education Franchise Takes Center Stage Because

ART IS JUST WHAT WE NEED!

by Rosemarie Hartnett, President, Abrakadoodle Inc.

Abrakadoodle has

always demonstrated strong leadership in partnership with schools and community-based sites by delivering creative art education classes, camps and parties for children.

And there has never been a greater need for educational support in communities across the nation, as schools and businesses begin to reopen and families adjust to an evolving version of daily life. Abrakadoodle has taken the lead in providing creative support!

As our country struggles to reopen and works toward strengthening the kind of skills needed by our children for success in a 21st Century global economy, art education is more important than ever.

Arts education builds problem solving and decision-making skills, as well as creative thinking that leads toward

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innovation. These are just the kind of skills that nurture our ability to imagine new possibilities in an increasingly complex world.

An added value to arts education is that it’s fun! A number of Abrakadoodle franchise owners across the country report that they expect summer camp enrollments to exceed prepandemic years, as families embrace the reopening of opportunities for social and emotionally positive experiences! Schools and community-based sites are eager to welcome families back, while relying on the draw of the quality that Abrakadoodle programs have always provided.

As a leading art education franchise, Abrakadoodle taps a strong and growing industry in the children’s education services sector,

where there are almost 80 million children within our program demographic. Our fine art programs, along with our STEAM based programs, build important skills needed for students to compete in a global economy. Yearly spending for specialized products and services for children is estimated at over $500 billion dollars in the US alone! With multiple program revenue streams, franchise owners build sustainable and recurring business throughout the entire year.

Owners generate revenue through school contracts where Abrakadoodle becomes the art program for schools, community-based sites that run enrichment classes throughout the day and afterschool, camp programs during the summer and whenever school is not in session, as well as in-school field trips. As a

global brand, Abrakadoodle also has franchises in China, Singapore and Australia.

Abrakadoodle provides a strong and creative support system for its franchisees.

Families are very familiar with the company’s arty dog mascot Splat, a symbol of a franchise devoted to inspiring creativity in kids. Splat helped launch one of the company’s important initiatives called Operation Splat Connects.

Operation Splat Connects (OSC) entailed the creation of new, branded Abrakadoodle online art programs during 2020-2021 to meet homebound art programming needs during the pandemic.

Abrakadoodle’s OSC digital art programming goals were three-fold: 1) provide Abrakadoodle franchise owners an additional revenue stream during the pandemic 2) stand with partner schools and sites by staying connected with digital program options, and 3) provide valued customers - families, children and adult program

participants with accessible art programs.

Operation Splat Connects continues to provide access to a social media campaign entailing a 13-week Splat Doodle Art Challenge with art activities to stimulate creativity for children, some still sequestered at home. The creative campaign continues to provide uplifting activities for families during a time of great stress. “Live” events have been broadcast via social media, engaging families, host sites and local community leaders in the process of creating art. The SplatDoodle Art Challenge continues to bring together local mayors, community center directors and school administrators to create art, while giving these local leaders a platform to reassure families and support local businesses during a time of fear and uncertainty. This social media campaign continues to enable Abrakadoodle franchise owners to stay connected with their customers and to bring

their communities together.

Another component of Abrakadoodle’s Operation Splat Connects has been a year-long social media marketing “roadmap” that consists of new branded content with a goal of creating brand awareness, interest, and engagement. Roadmap content included new email marketing templates, social media posts, educational articles and videos designed to “social share” across social media platforms.

Simultaneously, Abrakadoodle has created new online owner/ teacher training programs.

In good times and in challenging times, art connects us. Abrakadoodle’s award-winning art education programs engage participants in joyful learning and selfexpression, while equipping students with competencies of critical thinking and inventiveness. It’s time that art takes center stage, and Abrakadoodle is here to help everyone shine.

ABOUT THE AUTHOR Rosemarie Hartnett, CFE, is Co-Founder and President of Abrakadoodle Inc., an international franchisor of children’s art education services. Ms. Hartnett oversees all Abrakadoodle’s operations, franchise support, sales, growth initiatives and training services worldwide.

WWW.FRANCHISEJOURNAL.COM | JULY 2021

49

BUSINESS ADVICE

A Lesson in Why Companies Franchise and the Quality Controls That Make the Grade

by Mark Siebert, CEO, iFranchise

Every school year begins with a week or two of review. As we emerge from the uncertainty of the past year, it feels like we all may need a primer on certain basic business principles.

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The questions I am most often asked about involve business expansion strategies, particularly through franchising. So let’s sharpen our proverbial

pencils and review why companies franchise and how a company considering franchising its business can maintain quality control within franchised operations.

COMPANIES FRANCHISE FOR THE FOLLOWING REASONS: • Franchising allows the ability to expand using someone else’s capital.

• Franchising allows a company to grow faster than it otherwise could through corporate expansion.

• With operations under someone else’s control, franchising can reduce risk and liability for the franchisor.

• With franchising, the franchisor has fewer concerns over day-to-day operations.

• History has shown that franchisees are more motivated to succeed than salaried managers.

• Franchising promotes increased quality at the unit level.

Yet, with all these benefits, would-be franchisors often ask how a franchisee could possibly meet the high standards of operation the company owned unit or units has met. It is important to remember the franchisee is not alone – they get the benefit of all of the franchisor’s trial and error and all the ongoing support that is provided. In addition, the franchisee is motivated by his or her own investment in the business to make it successful for near term and future rewards (to sell the business eventually). Plus, franchisee owner-operators usually come to the management of the business from a career which

gave them a good foundation to be able to afford and manage the franchise. The end result for the franchisor?

While operational control may be reduced when granting franchise ownership rights, with the right strategy, the consumer’s perception of quality can actually be higher.

In terms of quality control in franchised operations, there are numerous tools that franchisors should have in place. Any company looking to franchise its business will need to develop the right quality control mechanisms which its franchisees will be required to employ in their businesses. While every successful business has some systems and standards in place, when a company is getting ready to franchise, all of these need to be documented in detail and in a way that is easy to understand.

At the heart of this is the Franchise Operations Manual.

Think of the Franchise Operations Manual as the most comprehensive lesson plan there is – guiding the franchisee in all they need to run their business and meet quality control guidelines.

The operations manual also serves as a textbook of sorts, playing a vital role in the training of your franchisees.

Virtually every franchise system will require some level of training of the franchisee and, of course, this is a big part of what a franchisee looks for when buying a franchise. In fact, most franchise buyers are likely to compare between five and six concepts as part of their due diligence when considering investing in a

franchise and will often look closely at the training and support that will be provided as part of that research. The types of training programs and delivery methods available today (often referred to as Learning Management Systems) are almost limitless, but they must be topnotch, user-friendly, and comprehensive.

Most of us in the business community are applauding a return to “business as usual” which offers a degree of certainty about the future.

Now is a great time to consider the fundamental reasons companies franchise their business and how quality control for future franchises can be secured. And now is an ideal time for current and future franchisors to do a thorough review of their business documentation and quality control needs and make plans to ensure they have best in class tools in place.

ABOUT THE AUTHOR Mark Siebert is CEO of the leading franchise consulting firm iFranchise Group. Reach him at 708.957.2300 or info@ifranchisegroup.com. His book is “Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever.”

WWW.FRANCHISEJOURNAL.COM | JULY 2021

53

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ABOUT US

Grab the Attention of Prospective Owners with Flexible Options

by Paul Linenberg, President, Gotcha Covered

F

inding quality franchise owners can be difficult in today’s business climate. Whether you are operating a major corporate franchise network or a growing one, drawing toptier owners to your company can be difficult in a crowded market. That’s why you must

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find ways to separate your business from the crowd.

One solution that has been successful for us at Gotcha Covered is providing a flexible business structure.

Gotcha Covered gives our location owners a variety of ways to operate. The business structure has allowed us

to grow our company by attracting top-tier owners.

We are very selective in our approach when deciding who will have the opportunity to join our family of franchisees, so we need to attract the best people possible. Providing flexibility to our owners has allowed us to do that.

FLEXIBILITY IN DAY-TO-DAY OPERATIONS Most people have the desire to control their own lives. In the corporate world, as in most work situations, there is very little one can do to satisfy that want. If your franchise brand can allow the owner daily flexibility, it will help attract those buyers who have a busy lifestyle.

At Gotcha Covered, our owners have a proper worklife balance. For example, our franchisees can develop a schedule that allows them to attend their children’s school activities or sporting events. They can also create a schedule that allows more time for family while continuing to be dedicated to their business. This structure proves to be more beneficial for our franchise owners and can lead to more happiness overall.

WORK FROM HOME OR BUILD A STOREFRONT OPERATION Being able to offer a flexible work schedule isn’t the only way to entice entrepreneurs to join your franchise network.

Having the freedom to operate the franchise location in a way that’s beneficial to them is another attractive option to prospective owners.

This is a message that we are very intentional about when it comes to marketing

Gotcha Covered.

Gotcha Covered is unique in that our franchise owners can operate their business from within their homes or with a storefront. From that perspective, we champion the option that works better for the franchise owner.

For the individual who wants to run the company on their own, we have single owner-operators. For those who prefer working with a partner, we have that option as well. In many cases, we have husbands and wives working together to run the business from inside their homes. The most fully evolved versions of Gotcha Covered are retail locations in high-traffic areas with a full staff, business hours and signage. Our job is to support the franchise owner in their decision on how they want to run the business and provide tools for them to grow.

THE VALUE OF FLEXIBLE OPTIONS Entrepreneurs are normal human beings at heart. Each one wants the ability to open a business and succeed in their ventures. Some of the toptier prospective buyers want more options for how they can run their businesses. It’s a combination of the day-today flexibility and the multiple options for building the business that has attracted quality franchisees to Gotcha Covered.

Do owners want to keep the business small? Do they want employees? Does the franchise want to have a storefront? For many less

HAVING THE FREEDOM TO OPERATE THE FRANCHISE LOCATION IN A WAY THAT’S BENEFICIAL TO THEM IS ANOTHER ATTRACTIVE OPTION TO PROSPECTIVE OWNERS. flexible franchise systems, the answers to these questions may completely make or break their compatibility with potential owners. Providing more options to the franchise owner helps them realize their entrepreneurial goals.

We have people come to us in their 30s and 60s with different goals. Because of our flexibility as a franchise, we can accommodate them no matter what they want to achieve.

ABOUT THE AUTHOR Paul Linenberg is the president of Gotcha Covered, a custom window treatment franchise that has over 120 franchises in the United States and Canada combined. The company specializes in providing end-to-end consultation to its clients. For more information, please visit gotchacovered.com.

For more information regarding Gotcha Covered franchising opportunities, please visit gotchacoveredfranchising.com.

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A Super(food) Franchise Healthy, fast-casual restaurant looking for entrepreneurs!

#1

in the Açaí Bowl Category

Why Vitality Bowls?

• Prime markets available

• Allergy-friendly kitchen

• Low investment opportunity

• In-demand health food category

• National brand recognition

• Healthy menu featuring açaí bowls, smoothies, salads, panini & more!

Ready to get in touch?

Uriah Blum, VP of Operations uriah@vitalitybowls.com (530) 513 - 0464

THE EDUCATION ISSUE

Building Healthy Fitness Habits in Children & Families

C

hildren need physical activity to build strength, coordination, and confidence and schools play a vital role in keeping young people active. As a result of lockdown restrictions due to Covid-19, students across the nation quickly became “inactive”. One company took immediate action to bring fitness back into the lives of children and families, which is essential for mental and physical health. What stemmed from tackling the impact of the pandemic has now become one of AWATfit’s missions of helping kids stay active while expanding their knowledge of fitness through customized open air outdoor training for kids 7 and up, high schoolers, adults, and seniors!

AWATFIT HISTORY Founder, Richard Decker, touts 35 years of experience in the fitness industry from designing and owning facilities, gyms and restaurants, to creating fitness equipment with two US fitness patents. In January 2019, Decker came up with the idea to branch out of the typical brick and mortar space and get back to nature with a mobile fitness concept.

He took his truck to a metal

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by Abbey Lanpher, Content Writing Intern, FranDevCo

manufacturer and fabricated the first version of the “All Weather All Terrain” mobile gym, based in the Hamptons of Long Island, New York. His goal was to utilize a variety of workout possibilities with the truck that were not necessarily weight bearing. With no dumbbells or kettlebells to haul around, everything packs up neatly in the bed of the truck and unloads in two-anda-half minutes. Decker’s idea evolved into a revolutionary way of training in the outdoors and is now known as AWATfit.

KIDS FITNESS Once the pandemic hit, after-school sports had been cancelled and kids seemed to be confined to their homes with very little physical activity.

With restrictions in place, parents began reaching out to AWATfit to provide outdoor workouts to small groups of middle and high school sports teams so they could continue their training while still staying safe. After completing a few workouts parents reported back that they noticed immediate improvement

in their children’s mood.

This encouraged him to continue to grow his training base of young sports teams and allowed him to start scheduling workouts in nearby neighborhoods with

“THE YOUNGER WE GET KIDS TO START, THE MORE WE GET THEM TO UNDERSTAND THE IMPORTANCE OF HEALTH AND FITNESS” —Richard Decker, Founder, AWATFit

an ample amount of children and families. The “younger we get kids to start, the more we get them to understand the importance of health and fitness,” stated Decker.

FAMILY DYNAMIC One thing AWATfit has always accommodated for is family dynamic workouts. A common issue with brick-and-mortar fitness centers is that they do not allow kids under 16. This takes away the opportunity for families to grow in their fitness journeys together.

Decker stated that he wanted to “break the barrier between age” and allow anyone of all ages to workout with AWATfit.

Many individuals were scared to workout with strangers post covid-19, so Decker saw the increase in sign-ups for family workouts. He has even had new moms bring their newborns

and have their kids next to them in their strollers which allows an extra convenience and alleviates the stress of finding a daycare or sitter.

The biggest advantage of having an open air, outdoor fitness model is the versatility of the space and workout variations possible. This allows for circuits to be set up and easily accommodate for all demographics; age, height, and ability.

For Franchising Information To learn more about Franchising opportunities available with AWATfit, visit their website at https:// awatfitfranchise.com/ or reach out to awatfit@frandev.co!

ABOUT THE AUTHOR FranDevCo’s Content Writing Intern, Abbey Lanpher, has a background in Communication Studies and Creative Writing at UNC-Wilmington in Wilmington, North Carolina.

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ABOUT US

Is it Time to Re-imagine the Face of Your Franchise?

by Kelly Macht, New Business Development Manager, Blake Jarrett & Company

W

hen a customer steps into your storefront, are they immediately engaged in your brand and compelled to buy? Does your store layout support the desired customer experience? Do you have the right design and flow that makes it easy and appealing for your customers?

If not, then your in-store marketing is costing you money – and it’s time to reverse that trend.

Consumers today are more

educated, more demanding, and have more options than ever before. It’s critically important for retailers to keep up with the ever-evolving consumer needs and stay top of mind. Adapting a new franchise model or updating your business space to meet these consumer demands can lead to projects as diverse in scope as they are in size.

Executing the upgrade of a single element related to branding and signage programs - such as displays, store fixtures, or kiosks can do wonders in terms of maximizing efficiency and enjoyment for consumers.

Whether it’s a simple signage upgrade or throwing

A RECENT BENCHMARK SURVEY

BY RETAIL TOUCH POINTS INDICATED THAT RETAILERS CONTINUE TO RETHINK THEIR SPACES AFTER UNDERGOING MASSIVE TRANSFORMATIONS IN 2020 (57% OF RESPONDENTS SAID THEY RENOVATED STORES IN SOME FORM LAST YEAR). THIS TREND IS EXPECTED TO CONTINUE WELL INTO 2021 WITH MORE THAN HALF OF RESPONDENTS PLANNING TO RENOVATE THE SAME NUMBER, IF NOT MORE STORES AS COMPARED TO LAST YEAR. 64

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out a tired blueprint in favour of a new, more relevant and contemporary image, the end goal remains the same: keeping up with consumer demands, and translating your brand into functional, useful retail experiences that connect consumers with your products in an easy, efficient, and memorable way.

Looking for some inspiration? In today’s modern retail, there are three notable trends that are catching the attention of consumers:

EXPERIENTIAL RETAIL – EXTREME BRANDING AND CONSUMER ENGAGEMENT One of the hottest retail trends in the last couple of years is creating a showroom-style retail environment, in which branding is exaggerated in a unique way. It’s innovative, interactive, and intentionally intriguing, drawing consumers in and allowing them to experience one-of-akind moments with the brand.

QUICK SERVE/SELF-SERVE (DIGITAL INTEGRATION) Digital self-serve kiosks have become more and more mainstream in multiple environments due to increasing consumer demand.

Washington’s Lottery Department of Imagination is an experiential retail space where consumers can go and learn about product, purchase product, and pick up rewards. The interactive screens spanning the entire back wall are educational and serve as promotional tools, but more importantly they are fun and interactive - consumers can play games and earn a spot in the winner’s lounge!

Self-serve checkouts at local grocery and hardware stores have been around for years, and now hospitality and entertainment venues have been adapting to this trend with digital kiosks that allow patrons to order food or movie tickets.

The self-serve kiosks at Cineplex Theatres make it faster and easier to purchase movie tickets and choose seats. Avoiding line-ups and saving time is priceless for busy consumers!

MARKETING COMMUNICATIONS Taking advantage of every opportunity to talk to consumers, in a tasteful way, is a must these days. Retailers can relatively easily leverage storefronts for effective and impactful messaging. In the same vein as experiential retail, interesting and inviting visuals can be used to capture attention, pique curiosity, and

turn a passer-by into a walk-in through eye-catching brand engagement.

Our world is different now and it continues to change rapidly. How people interact with brands in retail settings is definitely part of that changing landscape.

Consumers are more informed, have more ways to shop and have more options than ever. Brand marketing is more complex than ever too, with the engagement between the brand and the consumer growing into a continuum that leads to the moment of purchase. This journey is now driven by the consumer, but the way instore marketing weaves into the overall brand experience WWW.FRANCHISEJOURNAL.COM | JULY 2021

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Simple, tasteful, and impactful window decals can be an effective and affordable marketing tool.

Samsung tempted Mother’s Day shoppers with bright visuals and on-point messaging.

will drive purchase behaviour.

If your brand isn’t motivating this relationship and creating positive interactions in your stores, it’s time to do something.

Just look at your space and try to re-imagine what’s possible…

About Blake Jarrett & Co. Blake Jarrett & Co., is an integrated retail design

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agency and manufacturer that understands how to build the products required for successful retail experiences, allowing us to design, realize and deliver the right strategic solution to solve specific instore challenges.

Start crafting your vision for memorable, in-store experiences at blakejarrett.ca

ABOUT THE AUTHOR Kelly Macht has over 20 years of experience helping brands connect better with their clients.

With an extensive background in sales, cultivating growth opportunities as well as client and stakeholder management, she helps to turn partner goals into fully supported and successful action plans.

GIVE US A RING!

ADVERTISE WITH US!

CONTACT US INFO@FRANCHISEJOURNAL.COM

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THE EDUCATION ISSUE

MAKE A DIFFERENCE in Their Lives and Yours

by Jen Rogers, Director of Marketing, Snapology

W

ouldn’t it be amazing to work for yourself, doing something you are passionate about, all while positively impacting the lives of those around you? Owning a Snapology franchise gives you the opportunity to change not only your life, but the lives of the children in your community as well. Oh, did we mention, you also get to play with toys while you work?

This last year has highlighted the importance of children being able to learn, play and grow in a supportive environment. Snapology’s programs offer just that by putting equal emphasis on academic enrichment, social development and of course fun! Snapology engages children in hands-on, play based S.T.E.A.M. enrichment programs designed around

AS THE #1 RANKED CHILDREN’S ENRICHMENT FRANCHISE, SNAPOLOGY HAS CRACKED THE CODE ON GETTING KIDS EXCITED ABOUT LEARNING. popular toys and themes.

Children learn about concepts like pulleys and kinetic energy while building amusement parks or experiment with the fundamentals of chemistry while making slime. And the best part about these programs is that kids don’t even realize they are learning!

As the #1 ranked Children’s

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Enrichment Franchise, Snapology has cracked the code on getting kids excited about learning. By using familiar toys and themes, Snapology is able to sneak in S.T.E.A.M. concepts while also developing the social emotional learning skills that many children have struggled with over the last year.

Research shows that children’s best learning experiences are based in play.

By actively designing, creating, interacting and inventing, children’s brains absorb more information. Studies have shown that using tactile elements, like LEGO® bricks, while learning creates strong neural pathways in the brain.

When students participate in tactile/kinesthetic activity, the two hemispheres of the brain are simultaneously engaged. When this happens, information is more likely to be retained in long-term memory.

While playing, children build and develop social skills

like sharing, taking turns, critical thinking, problem solving and teamwork. In today’s world where so many students graduate and are unable to work as part of a team, development of these social skills is crucial. Through play, children also share their unique experiences, cultures, and customs. They develop empathy and emotional intelligence that will guide them as adults.

But it’s not all about the scientific evidence of playbased learning, it’s also about fun! When kids learn by playing with LEGO® bricks, flying drones, or making

animated movies, they enjoy the process of education.

Kids get excited when they know that they will be able to talk about things like Minecraft while developing math skills and their desire to do well in school (and take more Snapology programs) increases. Inspiring a love of learning is crucial as we try to rebuild the educational pathways for our students.

With a Snapology business, you can be part of it all!

Snapology is looking for franchisees who are passionate about making a positive impact on children’s lives.

To find out more about becoming a Snapology franchisee visit snapology. com/franchise today.

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grow a healthy business Saladworks is the original create-your-own, fast-casual salad franchise.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

grow a healthyequipment-light business and easy Simple – Our concept is asset-light, Saladworks is the original create-your-own, to operate. No fryers and salad no hood means less expensive fast-casual franchise. buildout costs for Healthy you.– USDA Just chop, sliceadults and dice to serve the reports that American are choosing healthier foods such as fruits and vegetables to support a tastiest create-your-own salads is turn-key. healthier lifestyle.

That’s whyaround. nearly half of all Saladworks Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

Accessible – The fast-casual landscape is overbuilt and Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive cluttered with create-your-own burger, sandwich, pizza, buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

Mexican and smoothie concepts. Landlords are looking for Accessible – The fast-casual landscape is overbuilt and healthy concepts like ours.

We have market, venue, format cluttered with create-your-own burger,the sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for Saladworks is the original create-your-own, concepts like ours. We have the venue, format and footprint you healthy want.

Saladworks ismarket, available. fast-casual salad franchise.

grow a healthy business

and footprint you want. Saladworks is available.

saladworksfranchising.com

fransales@saladworks.com

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

$1,227,858 median net sales for top quartile*

saladworksfranchising.com

Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive fransales@saladworks.com buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

t sales for top quartile*

Accessible – The fast-casual landscape is overbuilt and cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want. Saladworks is available.

$1,227,858 median

saladworksfranchising.com

fransales@saladworks.com

* Details located at Item 19 inside Saladworks Franchise Disclosure Document.

$1,227,858 median net sales for top quartile*

THE EDUCATION ISSUE

The D1 Way: Developing Youth Athletes of Character

by Meredith Turner, Director of Marketing & Events, D1 Training

D1 Training facilities

are known to be The Place for the Athlete. Athletes from all walks of life and sport come to D1 to achieve their goals in highly sought areas like speed, strength, endurance, skill, coordination, and overall athleticism and health – just to name a few. Each location has long records of achieving results for their member athletes ranging from ages as young as 7 years old to middle school, high school, and collegiate athletes. The list for their adult population achievements is just as long.

The question D1 often gets is “how exactly is D1 so successful with their members, specifically their kids and youth athletes?” Many expect answers surrounding “secret methods,” high tech equipment, or proprietary programming.

While D1 does offer great programs, amazing facilities, and cutting-edge training their differentiators to results may be a surprise. It starts with

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how they approach coaching in a concept known internally as “The D1 Way.” The coaches at each D1 location are beloved by their community. And for good reason. They provide top level coaching through each D1 workout experience to all their athletes every day, consistently.

They are often credited for life changing results by members as well as parents and families of the athletes. What are they doing the same by coaching “The D1 Way” to earn this reputation in their respective locations across the country?

Coaching “The D1 Way” is a set of principles and standards that each coach adheres to know they are delivering on the mission of the company, “to inspire and motivate athletes to reach their goal.”

Living true to their core value system at D1, it’s how they deliver their product and approach their role as coach from start to finish. From how they assess an athlete, to how they cue and coach a group of athletes collectively, coaches at D1 know the importance on not just what they’re coaching, but how they do it. That makes all the difference.

The level of coaching and intention taken from the very start of each athlete’s journey is truly a differentiator. Each athlete is taken through a thorough assessment and goal setting session at the very beginning. In this process, the coach can assess their current physical strengths, weaknesses, and areas of opportunity. Most importantly, they can accurately identify

what’s important to the athlete. Finding their why and reasoning attached to their goal for training is a powerful practice. It helps set clear goals with the guidance of their coach and empowers them to be even more motivated and inspired to reach them.

When coaching, education is a large piece of the training at D1. One of the goals for D1 coaches is to teach each athlete how to safely train and exercise no matter what environment they are in - particularly in resistance training and learning the importance on lifting properly.

At D1, scholastic athletes train in age-appropriate small groups to learn these foundations – Rookie (ages 7-11), Devo (ages 12-14) and Prep (ages 15-18). Many of these athletes who train at D1 prior to middle and high school often get feedback from their coaches at the school complimenting their technique, form, and leadership in the weight room.

D1 recognizes it is a lifelong skill to learn your way around a weight room and how to be self-sufficient and protect yourself from injury.

D1 does a great job overcoming the common

misconceptions of the dangers of youth athletes learning to resistance train. In fact, studies conducted by the NSCA (National Strength and Conditioning Association) have proven athletes who resistance train age appropriately early on in development and in a controlled environment are much less likely to be injured

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than those in contact sports.

Under the proper loads and professional supervision, resistance training does not impair or stunt young athletes, but protects their development and durability!

This is a common point of emphasis with parents ensuring their young athletes are doing things the right way while also getting a leg up on the competition.

Some of the most common benefits coaches at D1 hear from their communities in addition to the physical results is the character development that seems to coincide.

Coaches at D1 use lessons in each workout to teach youth athletes how to apply these character traits commonly

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seen in sport, in their everyday life situations. This brings the training full circle. Just as powerful of a compliment to a coach from a parent that their kid made the team or completed a personal best is one thanking a coach for giving the gift of confidence.

Getting youth athletes bigger, faster, and stronger is what people see D1 athletes obtaining on the surface.

Beneath, is the character development, relationships, and education gained. Athletes come to D1 for a result, and they stay for the community.

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FASTSIGNS of New Orleans, LA

When Did You See The Sign?™

FASTSIGNS of Arlington, TX

FASTSIGNS provides candidates with an Item 19 including full profitability information. And you’ll enjoy owning a business with these compelling features: • Business-to-business hours

• Professional business clientele

• Low staffing requirements

• Attractive margins

Fast Franchise Facts Franchising Since: Founded 1985 ®

Total Franchise Operating Units: Over 700 in 9 countries Minimum Liquid Capital: $80,000

Franchisor Support

Minimum Net Worth: $300,000

• Site selection and build-out

Total US Investment: $218,596 - $298,679 Total Canadian Investment: $257,626 - $338,718 CAD

• Four weeks of training, including one week of training in a FASTSIGNS center, followed by two weeks at our Dallas Headquarters, and one week of onsite training in your new center

Franchise Fee: $49,750

• Pre-opening marketing blitz to drive your sales and reduce ramp time

VetFran & First Responders Discount: $24,875 Franchise Fee

• Grand opening support and guidance from an Outside Sales Manager and Brand Ambassador

Royalty (per unit): 6% (Reduced to 3% for 12 months)

• Dedicated Business Consultants to assist with business/finances training, marketing and sales, production and staff management

Advertising Fund (per unit): 2% (Reduced to 1% for 12 months) FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide

• Franchisee Mentor Program to guide you and lend support in every aspect of your business • 24-hour web-based learning management system that keeps you and your staff up-to-speed and in-the-know in this fast-paced market

FOR MORE INFORMATION ON FASTSIGNS:

214-346-5679 | mark.jameson@fastsigns.com | www.fastsigns.com

UNLOCK THIS UNIQUE OPPORTUNITY, A RECESSION-PROOF EDUCATION FRANCHISE! FUN-BASED CODING SCHOOLS FOR KIDS & TEENS

sales@logiscool.com

logiscool.com

BUSINESS ADVICE

How to Accelerate the Growth of Your Franchise

by Maelee Dudan, Intern, Dudan Partners

H

ave you ever wondered why some franchise concepts take off in the blink of an eye while others fail to launch for years?

The differentiating factor oftentimes comes from finding franchise expertise to help navigate the tricky terrain of the legalities and business structure that comes with franchising a brand.

Franchise expertise from the very beginning is crucial for the long term success of a franchise brand. Once the genie is out of the bottle, it is near impossible to put it back in and start over.

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Everything from territory structure, fees, rebates, and the reservation of important rights that accommodate the evolution of the brand and the marketplace need to be established properly from the get-go. Perhaps more importantly, setting reasonable and clear expectations with the franchisees is necessary to reduce reactive change down the road with new brand implementations or strategic missteps.

RockBox Fitness, a boutique fitness company that combines functional fitness with kickboxing, is a perfect example of the growth possibilities that

come from aligning with a team of franchise experts.

Two years ago, RockBox was operating from a coffee shop and had a handful of studios open in North Carolina. The concept had potential and the boutique fitness market was hot, but they were missing one last puzzle piece. Add in a sprinkle of franchise expertise, and RockBox now has nearly 100 units awarded, with 60 scheduled to be opened in 18 states by the end of 2021.

Before pivoting to franchising and experiencing such rapid growth, RockBox had to define its competitive advantage. Your competitive advantage is what separates

YOUR COMPETITIVE ADVANTAGE IS WHAT SEPARATES THE PRODUCT OR SERVICE THAT YOU WILL PROVIDE TO YOUR TARGET MARKET FROM THE COMPETITION. the product or service that you will provide to your target market from the competition.

Once you have articulated your competitive advantage, you can use it to develop clear goals and strategies to build your franchise business.

Dudan Partners has taken over 100 years of franchise experience and boiled it down into six key pillars for emerging franchise brands to build their business around: FRANCHISE DEVELOPMENT Franchise development can be accelerated with a proven franchise sales organization such as FranDevCo and organic franchise sales strategies to attract top franchise partners.

MARKETING Consistency is key for franchise brands. The marketing message should be developed by the franchisor first and then adjusted for individual local markets according to relevant metrics.

OPERATIONS The success of the operation of the franchise brand is heavily dependent on its ability to continually provide training, support and an operating cadence to its franchisees both before and after the initial

launch. Some examples of operational support include pre-launch access to the learning management system, franchisee engagement via forums, real-time business coaching, and benchmarking.

CUSTOMER VOICE When possible, the voice of the customer should fall on the ears of the franchisor to provide unfiltered feedback.

There are a variety of tools to enable this including surveys, reputation management, loyalty programs, and even centralized services such as a call center, which can provide live metrics, franchisee lead assignment, and other supporting services to

maintain efficiency and quality consumer engagement across the franchise network.

BUSINESS OFFICE The business office provides integral services including network management, fee collection, legal, governance, compliance, and accounting and finance to enhance sustainable growth and maintain a cohesive franchise system.

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reporting for better decision making, and boosts the scalability of the franchise brand.

Excellence in these Six Pillars plus a clear competitive advantage that can be easily articulated is the foundation of great brands.

After organizing your thinking along these lines, you then must decide what exactly will be centralized or provided by the franchisor, and what the franchisees will be empowered to do on their own. These decisions ultimately define your franchise.

At Dudan Partners, we take our experiences, past and present, and deliver them to our clients through Executive Coaching and Brand-Builder Summits to qualified brands.

Multiple times every year in our BrandBuilder Summits, Dudan Partners hosts our franchisors at our Charlotte headquarters for an intensive two-day learning experience covering our proven Six Pillars of Franchising.

Encouraging entrepreneurs is our passion, and our first-hand experience gives an intimate understanding of what franchisors need to be successful.

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DON'TLETTHIS OPPORTUNITY

GOTOWASTE

Become an Innovator in the Disposal Industry

WASTE IS A $75 BILLION AYEAR INDUSTRY AND IS PROJECTED TO GROW TO $79 BILLION BY 2024 ALONE

WHY FRANCHISE WITH VAVIA? Distinct Market Advantage

Proprietary Technology

Streamlined Approach

Investment Range: $117,150 - $365,050

l

6 Revenue Streams

SBA Approved

vavia@frandev.co

•

High Customer Acquisition & Retention

l

Veteran Discount

980.284.3331

Recruiting Specialists

We’ve added EXECUTIVE SEARCH to our popular model

MORE POSSIBILITIES SAME LOW PRICE

TAKING EXECUTIVE RECRUITING TO THE NEXT LEVEL While we will still maintain our staffing services in our CORE niche, expanding into Executive Search opens up more possibilities, for the same, low price franchise offering, thereby exponentially increasing franchisees ability to maximize ROI in a home based, low overhead, professional model.

With the Patrice & Associates Executive Search channel, franchisees can: Create an additional revenue stream to impact ROI Place professional, management and C Suite positions both in and outside of hospitality Take advantage of industries and job functions that are booming RIGHT NOW! Secure higher fees

Examples of Recent Executive Search Placements include: Multi Store Operations Supervisor, Brand Grocery Store Chain Executive Chef, Hospital Chief Operating Officer, Lawn Care Company Director of Marketing, Nationwide Dry Cleaning Company Director of Finance, Global Entertainment Company

About the Pandemic Patrice & Associates has continued to service its clients throughout the Pandemic and beyond. With more and more businesses beginning to resume operations, they are calling on us to help them re-staff and backfill positions in our CORE niche of Hospitality and Food/Beverage. We’re getting leads for new clients every week that want our help. As the economy rebounds, we’ll be there to help our client’s staff back up!

FRANCHISE WITH US

(800) 326-6243

ecomaids values

AN OPPORTUNITY TO BUILD YOUR LEGACY

promoting sustainable living

ecomaids is the leading innovator of environmentally responsible, nontoxic residential cleaning services for families throughout the country.

supporting our local communities saving the planet, one spotless home at a time

franchiseinformation@ecomaids.com www.ecomaids.com/franchise-opportunities We’re a Happinest Company

THE EDUCATION ISSUE

The Demand for Tutoring Services is Rising: Here’s 4 Reasons Why

by Frank Milner, President, Tutor Doctor

Frank Milner, President of Tutor Doctor, internationally renowned tutoring franchise, provides insight on the current demand for tutoring, and why it isn’t going away any time soon.

Over the past year, students around the world were thrown into distance learning - parents became teachers, all while trying to work from home,

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and schools switched to zoom classrooms overnight. This past year of school disruptions has affected so many students in many different ways - and we’re seeing more and more parents turn to tutoring to supplement their kids' education. In fact, the US Private Tutoring market is projected to grow by $8 billion by 2025.

Many people believe that the summer months mean a decline in tutoring due to the break in between a calendar school year, but that’s not the case. The summer

months are a prime time for tutoring services as they fall during a pivotal time during a transition to the next grade or class. Preparation for the school year ahead after a large gap in education is essential for students to stay on track with the next step in their educational path.

Here are just a few reasons why private tutoring services are on the rise: 1. BRIDGING THE PANDEMIC LEARNING GAP An unfortunate result of the pandemic is that many students have fallen behind in core subjects. A study by McKinsey & Co. found that full-time remote learning has caused many students to fall behind in math by one to three months. This can happen for a number of reasons - some students are in an environment that isn’t conducive to learning, while others may have difficulty concentrating without inperson instruction. Whatever the reason, continued full-time remote learning has caused this trend to persist into 2021.

As students head into the next academic year, many

MANY FAMILIES HAVE REALIZED THAT ONLINE TUTORING IS A USEFUL AND CONVENIENT WAY TO SUPPLEMENT THEIR CHILDREN’S FULL-TIME EDUCATION. students will be faced with the reality of catching up from lost learning from the previous grade. This is why Tutor Doctor continues to see a surge in demand for tutoring services - to help students build back both their learning and their confidence.

The summer months are part of the process of filling in the pandemic learning gaps. Utilizing the summer months for tutoring services provides time to catch up on lost learning ahead of jumping into the next school year, and ensures that students are in a good spot ahead of returning to classes in the fall.

2. OFFERING A ONE-TO-ONE, PERSONALIZED APPROACH TO TUTORING Every student will have been affected differently by school disruptions differently - some excelling with remote learning and others struggling and losing vital learning. One thing is clear - the ‘one size fits all’ approach is simply no longer viable; what works for one student may not work for another. This has been Tutor Doctor’s ethos since our inception.

A personalized approach to learning ensures students are matched to the right tutor - based on personality, learning style and subject matter - which helps students stay engaged in their learning, build confidence and see

results. In fact, according to the Education Endowment Foundation, evidence indicates that one-to-one tutoring delivered five additional months’ progress for students on average.

3. BUILDING LIFE SKILLS FOR A DEMANDING FUTURE Mainstream education is often restricted by State education policies, making change a mammoth task to implement.

Student needs, driven by global demands for 21st century skills, are far easier to meet with the help of a private tutor. For instance, at Tutor Doctor we’ve seen an increase in demand for our X-Skills program, which focuses on executive functioning skills students need in order to thrive in a 21st century knowledge economy.

4. ELIMINATING THE GEOGRAPHICAL BARRIER FOR LEARNING The pandemic has accelerated the growth of the online tutoring space. Many families have realized that online tutoring is a useful and convenient way to supplement their children’s full-time education. In fact, according to a recent survey by online tutoring platform, Bramble, 84% of students said online tutoring was more effective or as effective as in-person tutoring.

As kids across the country

head back into the classroom in September, some busy parents will continue to opt for an online tutoring model. Many students have acquired the computer skills and personal accountability to make the most of online tutoring, making this the perfect option for families who are strapped for time or who live in rural areas.

There are just a few reasons the private tutoring market continues to explode - and it’s clear that tutoring providers like Tutor Doctor are going to be needed more than ever to support students and help them excel in our new normal.

ABOUT THE AUTHOR Frank Milner, is President of Tutor Doctor, and he has been instrumental in the rapid expansion and market success of the Tutor Doctor franchise system. Tutor Doctor provides a personalized one-to-one, in-home and online tutoring service to students of all ages.

WWW.FRANCHISEJOURNAL.COM | JULY 2021

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THE EDUCATION ISSUE

How Education-Based Franchises CAN CHANGE LIVES

by Anne Huntington Sharma, President, Huntington Learning Center

M

ark Twain once said, “Find a job you enjoy doing, and you will never have to work a day in your life.”

That’s the opportunity that Huntington Learning Center offers its franchisees every single day. Our incredible franchise community of approximately 300 locations is made up of business owners, mothers, fathers, aunts, uncles, veterans, caretakers and more who are passionate about using proven systems and procedures to help students build skills, confidence and motivation.

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Since 1977 when the first Huntington Learning Center opened in New Jersey, our mission has always been to give every student the best education possible.

And, that’s a responsibility we don’t take lightly. We partner with families, schools, and professionals to fulfill that mission. By joining the Huntington Learning Center system, you’re taking part in a storied tradition and a strong business that has withstood the test of time.

Huntington positively impacts students and

communities while also being a great economic opportunity to those small business owners who become f ranchisees. Although this f ranchise sector has always been strong, we have seen in the pandemic just how valuable our offering is to our f ranchisees and families we serve. With state mandates closing schools and temporarily closing our brick and mortar locations, we introduced a variety of new virtual programs to meet the changing needs of our customers - and were very successful in doing so. What was most important to us was to make sure that if a brick and mortar location closed due to state mandates, we were able to continue helping our students virtually, which is what we did and continue to do.

Since launching our hybrid learning offerings, we’ve seen student participation in our programs increase by nearly 40%, and the length of participation in our hybrid test prep and subject tutoring programs has nearly doubled in the past year. We see that our students are engaging more and staying longer

than pre-pandemic times. In addition, we haven’t skipped a beat in terms of our outcomes along the way - in fact, the results of our hybrid programs for our students are on par with (and in some cases, exceed) the success metrics of our in-center tutoring offerings.

The growing demand for in-person, hybrid, and fully virtual tutoring and test prep programs has led to the development of new revenue streams for our Huntington Learning Center franchisees as well. Over the course of the last year, we’ve launched businessto-business partnerships with Fortune 500 companies, which have made Huntington’s programs available to their employees across the country. This compounded our existing strategic efforts that enabled us to not only provide our franchisees with stable revenue in an unstable time, but to also maintain the high level of quality service and returns that Huntington families have come to expect.

We offer a variety of payment plans and financial services to make our programs

accessible, and during No Child Left Behind in the early 2000s we were an official provider of Supplemental Educational Services (SES) in over 135 school districts, offering free tutoring to students. Our franchisees are currently working with local school districts designing and implementing similar plans, building strong public-private partnerships.

Huntington Learning Center continues to innovate its business model to provide great results for its franchisees. Huntington Learning Center’s ability to quickly adapt its offerings and roll out the changes throughout the system is what enabled the company’s approximately 300 centers to sustain revenues throughout an incredibly challenging pandemic economy. Not only that, Huntington held onto its spot as the number one revenue-producing tutoring franchise, with centers earning on average 46% more than its closest competitor during 2020.

When you become a Huntington franchise owner,

you become more than just a successful business owner. You become someone who is truly making a difference in the lives of students and families in your community - a wonderful effect that reverberates for years to come.

SINCE LAUNCHING OUR HYBRID LEARNING OFFERINGS, WE’VE SEEN STUDENT PARTICIPATION IN OUR PROGRAMS INCREASE BY NEARLY 40%, AND THE LENGTH OF PARTICIPATION IN OUR HYBRID TEST PREP AND SUBJECT TUTORING PROGRAMS HAS NEARLY DOUBLED IN THE PAST YEAR. WWW.FRANCHISEJOURNAL.COM | JULY 2021

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BUSINESS ADVICE

When It’s Time to Franchise Your Company

by Rick Robinson, President, Franchise Genesis As the economy rebounds, the amount of entrepreneurial energy being unleashed is one of the greatest of all time. New businesses that have been thought up over the past year of solitude are poised to make the world a better place.

Many of these entrepreneurial breakthroughs are turning to franchising to grow. In fact, it is possible that we are about to see the most robust franchise market of all time.

If you are thinking about growing your business, you may be familiar with the many advantages of expanding your business through franchising.

However, choosing the right Franchise Development company is critical to building a successful franchise company.

Choosing an organization to help you franchise is an important first step and it’s important to have conversations with multiple companies as you get to know the category. Many of our clients ask what are some of the important traits you should look for?

Experience Having an experienced executive team to build your

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franchise model is vital. Who are the franchise executives you will be working with, and what is their experience in building successful franchise companies?

FRANCHISE GENESIS Our Executive Team has over 100 years of franchising experience and has Franchised hundreds of companies from

virtually every industry.

• We have been franchisors, franchisees, consultants, IFA board members and CFE’s.

• We have helped our clients sell over 5,000 franchises for their brands • We provide strategic planning to ensure we are developing the best franchise model for you.

founders of a large Franchise Development Firm that helped to sell over 7,500 franchise units worldwide for their clients…..in the same space that they were looking to franchise their business in!

Marketing Support Becoming a franchisor is only the first step. How are you going to develop a marketing plan to find, qualify and sell franchises”?

Proper Legal Documents The FTC is very strict about having proper legal documents to register your franchise company. Some development companies are cutting corners in this process, producing FDD’s & Agreements that do not hold the standards the FTC requires and are putting their franchisor clients in legal liability with their franchisees. Who are the franchise attorneys that will be developing your legal documents?

FRANCHISE LEGAL When speaking with franchise attorneys, you’ll want to learn about their background and what they have accomplished in the real world. One of our clients was ecstatic that one of our attorney partners they spoke with included

FRANCHISE GENESIS Think about the voice of your business. What are you going to be known for? Who is your client. How do you make their life better? Here’s an easy way to think about it:

I KEEP SIX HONEST SERVING-MEN (THEY TAUGHT ME ALL I KNEW); THEIR NAMES ARE WHAT AND WHY AND WHEN AND HOW AND WHERE AND WHO. —Rudyard Kipling

Everything begins with a conversation to understand the who, what, how, where, why and when of your business.

We can help you first develop a strategic marketing plan for you, then along with our affiliate companies, can help generate a consistent flow of qualified franchise leads to grow your system faster than you can imagine.

Ongoing Education & Mentoring Support Once you start selling franchises, emerging Franchisors need to know how to plan for growth and build the right team & infrastructure to support their franchisees as they grow their number of units.

FRANCHISE GENESIS We provide ongoing education & mentoring, by teaching best practices to our clients, helping them to become a dynamic Franchisor. Our University brings new franchisors together to share best practices with each other. The best teachers are the ones who are doing it.

ABOUT THE AUTHOR Rick Robinson is a 40 year franchise veteran who has served on multiple boards and been on every side of the franchise equation. He and his team work with hundreds of entrepreneurs looking to franchise their business.

Reach out for a free consultation today.

Rick Robinson, President Franchise Genesis rickr@franchisegenesis.com www.franchisegenesis.com Cell: (480) 577-3378 WWW.FRANCHISEJOURNAL.COM | JULY 2021

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BUSINESS ADVICE

Four Tips For Building A Successful Family-Run Franchise Business In the world of franchising, it’s not

uncommon for a franchise business to have husband and wife partners, as well as other family members involved in running the business.

The idea of working with family is a comforting thought, a legacy to pass on. For others, this would be an immediate recipe for disaster.

Budget Blinds® was started over 25 years ago by five friends, two of them brothers, and together they built what has become Home Franchise Concepts (HFC), the parent company to four award-winning franchise brands, Budget Blinds, Tailored Living®, Concrete Craft® and AdvantaClean®.

Within the HFC franchise family are many successful family-run businesses, HFC has four valuable tips for making it work.

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ONE: Talk through expectations Don’t just assume you’re of one mind, talk about goals for the business and your personal lives. Clarify workday expectations, including who will be responsible for what part of the business, have roles clearly defined and understood, and establish a company hierarchy.

Think about how you already interact and how that may impact a business relationship: • Are decision-making processes compatible?

• Can you respect each other’s opinions even in disagreement, and live with compromise without resentment?

• Do work styles and ethics match up?

TWO: Allow for and understand differences We expect family to be just like us, but everyone is different. Each person needs to learn how the other operates so they can interact and communicate effectively to avoid hurtful misunderstandings.

THREE: Keep personal life and business separate This may sound a little contradictory if you’re running a home-based franchise business, but basically it means take a real break from work during personal time and keep personal issues out of business. Spending time apart pursuing individual interests, hobbies, and friends can break up the everyday routines since around-the-clock togetherness can sometimes become too much of a good thing, even with those you love.

FOUR: Establish healthy boundaries A work environment with family may be more relaxed and flexible, but business interactions and communications should be business-like and professional, just as with anyone else in a business situation.

Responsibility and authority go hand in hand, so be respectful and businesslike if conflict arises around decisions.

Rewards of a family-run business

Building any business is a challenge and building a business with family members can add an extra layer of complexity, but it can also come down to having the best job in the world! There are many rewards to working side by side with family members as shared by our franchise owners who have family-run franchises: • “It’s encouraging to go to

work every day and know that the people you love and trust are there, and they always have your back.”

• “We actually have three generations that are working in the Budget Blinds franchise. It gives you a certain amount of pride to know that your legacy’s going on through your children, your children’s children.”

• “It’s given us a chance to spend more time as a family. Both of our boys are involved.”

HFC has four exceptional franchise brands if you’re

looking for a franchise business opportunity that will let you build a successful, family-run legacy business.

Go online to Home Franchise Concepts today and begin investigating your future as a franchise owner, or call 1-800420-5374 to speak with a Franchise Licensing Advisor.

They can help you decide if franchise ownership is right for you, and which of our brands is a good fit for you and your family. Ask about the substantial discounts to assist qualified Veterans with becoming independent franchise business owners.

WWW.FRANCHISEJOURNAL.COM | JULY 2021

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You help your client start a business; they change lives.

Your clients can do more than just start a profitable business.

Help them change lives by connecting talented employees to growing businesses as a part of the $160 billion staffing industry.

Want to learn more? Let's get started!

AtWorkFranchise.com opportunity@atwork.com | 865-824-9377

Q & A INTERVIEW

Farm Stores, Poised for Growth

by Ted O'Shea, Consultant, The Franchise Consulting Company

F

arm Stores provides a unique neighborhood experience that really picked up steam during the 2020 pandemic. An equivalent of a grocery, bakery and cafe, customers have the freshest products in the most convenient manner - the perfect combination of a supermarket express lane and local cafe. In a matter of minutes, Farm Stores gathers favorite grocery staples, coffee and on-the go food items, and brings them directly to the customers car through one of 2 pickup lanes. I recently sat down with Kate Stroth, Area Representative for Georgia, and asked her a few questions about this nostalgic and trending franchise concept.

Q. How did you start?

Kate Stroth: Farm Stores

have been around for nearly 60 years in South Florida. In 2016 the brand was relaunched and began to franchise.

Q. How did you do through COVID? Kate: Farm Stores was fortunate that our stores were seen as an essential business.

We grew franchise sales and helped our franchisees grow their businesses as well throughout the pandemic.

Q. What are you proud of

that your zees accomplished during COVID? Kate: Our franchisees were able to provide contactless service while still maintaining the fast, friendly service we are known for.

Q. What are your growth

plans?

Kate: We are expanding nationally and have grown our presence from 1 state to 10 states in the last 3 years.

We plan to continue this growth pattern over the next several years

Q. What’s your vision?

Kate: Our vision is to

become a household name as America’s drive- thru neighborhood market.

Q. How many locations do you see in the US in the next 5 years?

Kate: We have growth plans of 500+ stores in the next 5-7 years across 10 or more states.

Q. Why are you the NEXT

BIG THING in Franchising?

Kate: Farm Stores is America’s largest drive-thru neighborhood market.

There’s never been a better time to invest in a Farm Stores franchise than now!

We are always fast, friendly, and fresh!

For more information reach out to tedo@ thefranchiseconsulting company.com

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TAKE A BITE OUT OF THE PET CARE INDUSTRY!

OVER $99 BILLION SPENT ON PETS IN 2020 • 90 MILLION DOGS AS PETS IN USA Franchise Opportunities Available!

Financial Requirements

Opportunities

Training Systems & Support

• $49.5k franchise fee

• Single store, multi-unit territories and area development agreements available

• 2 Week training program

• 6% royalty fee • 2% brand development fee

• Great markets still available • Significant income potential

Site Criteria

• Provide much needed services

• Retail/Industrial/Flex space

• Own several stores

• On major road with visbility

• Be your own boss

• Avg. unit 6,500 - 10,000 sq ft.

• Love what you do!

• 1 Week in store training • Ongoing store visits, employee training and virtual training program • Real estate selection, lease negotiation, design & construction assistance • Cloud-based POS & CRM system • Complete marketing support

Get in touch to learn more!

(855) 635-3935 • www.TheDogStop.com

Grooming • Daycare • Boarding • Training/In-Home • Retail

Build your own media company with

Your brand. Our audience.

DIGITAL-OUT-OF-HOME ADVERTISING Social Indoor is an advertising franchise that focuses on marketing in local venues, primarily in restrooms of restaurants, bars, community centers, stadiums, and more. We install full motion digital monitors with audio capabilities to give our advertisers the most captive and powerful impression in out-of-home advertising.

Consumers can’t flip the page, change the channel, or turn it off. Guaranteeing your clients ads are seen!

PROVEN LEADERSHIP: Our founder, Tony Jacobson, pioneered the industry back in 1987 with AJ INDOOR, and successfully reinvented it in 2002 with AllOver Media.

His vision for this next chapter, is to build a national, digital advertising franchise network. Over 30 years of success in small to medium-sized cities and major metro areas.

TRAINING & SUPPORT: We have a comprehen-

sive training program & ongoing support to help you succeed.

PROPRIETARY TECHNOLOGY: Social Indoor

has developed SIMON, a proprietary software that will manage hundreds of venues and ads with flexible content. The monitors have full motion video, sonar and sound, allowing our ads to be even more engaging to consumers. Our SIMON software manages your market.

LOW START UP COSTS: You can own your own territory or even an entire market for as little as $50,000. We provide franchises with the digital monitors, pay for most of the installations and assist with any technical maintenance.

NO BRICK & MORTAR LEASE & NO/LOW EMPLOYEE NEEDS: Manage from your home and grow your team as you grow your business.

socialindoor.com

952.800.1909

Q & A INTERVIEW

Natural Life Wellness

by Ted O'Shea, Consultant, The Franchise Consulting Company

N

atural Life is the first chain of retail stores that specializes in cannabidiol (CBD), as well as other holistic plants such as Kava, Kratom, Akuamma, Ginseng, Ashwagandha and more. There is no other store like Natural Life in the world!

We make it possible and easy for anyone to have complete access to all-natural alternative wellness products from all parts of the globe. Natural Life is not a marijuana dispensary and we do not require medical marijuana cards to purchase our products. I had the chance to speak with Gabriel Suarez, Founder and CEO of Natural Life Stores to ask him a few questions.

Q. How did you start?

Gabriel Suarez: We started

Natural Life by noticing a need for holistic plan medicine in our communities and making a personal mission to do something about it.

Q. How did you do through COVID? Gabriel Suarez: We did great through Covid. Our retail outlets had zero impact in sales through COVID. Some outlets increased in sales.

Q. What are you proud of that your zees accomplished during COVID? Gabriel Suarez: We were able to adapt and pivot quickly and in ways that we were able 106

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to keep our sales unaffected by covid. Some changes include offering local same day delivery, local same day touch less pick up, over the phone consultations, outdoor pick up stations, website same day shipping and so much more.

Q. What are your growth plans?

Gabriel Suarez: We see our brand becoming the go to establishment nationwide for all Holistic Wellness. We will be growing exponentially over the next few years multiplying our current footprint ten folds.

Q. What’s your vision?

Gabriel Suarez: Our vision is to be the leaders in our industry and the nation's primary source for all natural & holistic wellness sources for education and products.

Q. How many locations do you see in the US in the next 5 years?

Gabriel Suarez: We see 100-

500 location in use in the next 5 years.

Q. Why are you the NEXT BIG THING in Franchising?

Gabriel Suarez: Our industry is booming like no other. We have structured and positioned our brand properly at the right time in an emerging industry specifically to scale quickly and efficiently, while establishing a brand authority in a young but booming market predicted to 10x in just a few years. We are the train that everyone is going to jump on as public interest around natural wellness products, cannabis and other plant medicine continues to skyrocket.

For more information reach out to tedo@ thefranchiseconsulting company.com

LOOK US UP! ADVERTISE WITH US!

CONTACT US INFO@FRANCHISEJOURNAL.COM

MAKE YOUR FUTURE

BRIGHTER OUTDOOR LIGHTING PERSPECTIVES with

As North America’s largest full-service outdoor lighting company, Outdoor Lighting Perspectives helps our valued clients enhance the beauty, safety, and security of their homes with the power of low-voltage lighting. The Outdoor Lighting Perspectives business model boasts a quick rampup, strong gross profit margins, and a recurring revenue stream making it an attractive franchise opportunity for franchise operators, investors, and entrepreneurs. For those looking for a business endeavor designed to achieve your personal career, lifestyle, and income objectives, consider building a bright future as an Outdoor Lighting Perspectives franchise owner.

Why Choose Outdoor Lighting Perspectives?

• Low Initial Investment • Lucrative Revenue Streams • Strong Profit Margins

804-500-9865 OutdoorLightingFranchise.com An important part of

www.MyCommunityServices.com

Tel: 713.679.4255

My Community Franchise is bringing a new kind of business to the American public. We go above and beyond for our customers by bringing perfected and professional tax and multi-services to their communities. We aren’t just another print services place or tax prep group. We climb the extra mile by being a one-stop-shop for various services, including tax preparation, car insurance, defensive driving, and so much more. We at My Community Franchise are here to provide entrepreneurs looking for a business opportunity the chance to get in on the ground floor of an exciting, easy-to-operate concept.

>>> We are a company with a great track record of growth, exceptional experience in the industry, and proprietary operational advantages for an owner-operator. My Community Franchise is ready to share its proven operational practices and dialedin services with the rest of the States. Our brand has been built on a firm foundation and is now seeking qualified candidates for an enticing franchise offering!

My Community Franchise offers an extensive array of services that build a fast and favored reputation within any city. We are the all-stars within our current five locations in Texas and are confident that our services will be well-received no matter where we are. We are proud to offer the following services:

TAX PREPARATION

NOTARY SERVICES

DEFENSIVE DRIVING

VIRTUAL TAX PREPARATION

BOOKKEEPING

(With Our Mobile App)

CAR INSURANCE

TRANSLATION

TITLE TRANSFER

The My Community Franchise brand is beckoning entrepreneurial hopefuls who want a business with reasonable overhead, affordable start-up costs, impressive ROI, and sprawling market applicability.

Franchise Fee: $15,000

Royalties: 10%

Total Investment: $40,000

Q & A INTERVIEW

Car Cosmetics Q. How did you start?

Teddy Cardoza: Car

Cosmetics started in 1994 when founder, Teddy Cardoza, set out to provide mobile automotive reconditioning services to car dealerships in the Nashville area. Since then, CarCosmetics has serviced about 100,000 cars and has provided outstanding services at affordable prices to our clients.

Q. How did you do through COVID? Teddy Cardoza: We were considered essential during COVID, so we were blessed to not be greatly affected by the pandemic. The used car market has actually boomed since COVID, so we have been very busy getting our clients cars ready to sell.

Q. What are your growth plans? What’s your vision?

How many locations do you see in the US in the next 5 years?

Teddy Cardoza: We see the future of Car Cosmetics being very bright. We want to start

Visit Car Cosmetics at www.carcosmeticsllc.com.

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out slow and gradually open more franchises each year. Our goal is to have 25-50 franchises in the next five years.

Currently, we are the premier automotive reconditioning service provider in Nashville. In the near future, we expect to be the leading service provider in the nation!

Q. Why are you the NEXT BIG THING in Franchising?

Teddy Cardoza: Car Cosmetics is the next big thing in franchising because of our extensive knowledge of the trade, our reasonably priced franchise fee and low royalty fees. Our franchisees will get our full support through every step in the process and we will do everything in our power to help them be successful.

B2B RESALE OPPORTUNITIES FROM COAST-TO-COAST!

“Hit the ground running” by acquiring an established business through our Allegra Resale Program that connects retiring owners with interested entrepreneurs. Available locations in the U.S. and Canada include: • Seattle, WA • New York, NY

Allegra Centers provide graphic design, printing, mailing, promotional products and marketing services needed by virtually every local business and institution. As an owner, you’ll benefit from the unsurpassed network support provided by Alliance Franchise Brands – a world leader in marketing and visual communications.

Among the other advantages of acquiring an Allegra Center:

• Boston, MA • Phoenix, AZ

✓ Proven, 40+ year franchise concept ✓ Excellent profit potential ✓ Monday-Friday, 8:30a-5:00p business hours ✓ Industry-leading programs

• Miami, FL • Stuart, FL • East Greenwich RI • Ontario, Canada • British Columbia, Canada • Where you want to purchase an up and running business!

Explore your Allegra Center ownership opportunity.

Contact us today.

866.433.4131 | allegrafranchise.com © 2019 Alliance Franchise Brands LLC. All Rights Reserved. Alliance Franchise Brands LLC is the parent company of Allegra Network LLC and KK Printing Canada ULC. This advertisement is not an offering. An offering can only be made by a disclosure document filed first with the Department of Law of the State of New York.

Such filing does not constitute approval by the Department of Law. MN F-4115

Q & A INTERVIEW

1-800 Packouts

The National Packout Company

by Brian Wallace, Public Relations Director, 1-800-Packouts

Q. How did you start?

Kevin Loner: In 2013, Co-

founder Bart Parker had a vision for a unified front in the contents industry – one company for packouts, inventory, cleaning, storage and takebacks. After praying about the decision with cofounder, and now CEO Kevin Loner, the company 1-800 Packouts was formed. It was all based around an easy-toremember name that makes it uncomplicated for the insurance field to know there

will be a cohesive, nation-wide company to take care of a project from start to finish.

Q. How did you do through COVID? Kevin Loner: Our corporate leaders were at a trade show, just hours from the start, when we got the news that “the world was shutting down” because of COVID-19.

But that didn’t stop us. Our team made the trek from Washington D.C. back to our corporate headquarters in

North Atlanta and got to work.

We pushed ourselves to come up with innovative and creative ways to communicate with our franchisees and didn’t miss a beat. Relationships with our franchisees were strengthened, and we have grown our franchhise base since the start of 2020. Our values never shifted even though our day-to-day was forced to, and that is what helped us continue to grow through these unprecedented times.

Q. What are you proud of

that your ‘zees accomplished during COVID? Kevin Loner: With only a few exceptions, most of our franchisees continued to do business throughout the pandemic. Disasters don’t take any days off, so neither did our franchises. They came up with creative strategies to become more efficient and effective, all while following their local health and safety protocols.

Many of these strategies will continue to help business grow even after the pandemic is over!

Q. What do you see as the future of your brand?

Kevin Loner: We expect to be operating in every state in the contiguous U.S. Our corporate leadership is on the forefront of innovative and emergent technology to make our process simpler and better for our clients, technicians, and franchisees. Our brand has always been and will always be about the people. Our future is built around bringing in, building up, and sending out the best people in the contents industry.

Q. What’s your vision?

Kevin Loner: Our vision

is to be a unified front in the Packout industry; so that whenever anyone picks up the phone and calls 1-800-Packouts, anywhere in the country you will get the same high quality, industryleading service.

Q. How many locations do

you see in the US in the next 5 years?

Kevin Loner: We plan

to have as many locations as it takes to maintain an organization that is even stronger and more efficient than it is now. We would rather invest in and maintain quality franchises over opening new locations just for the sake of numbers.

Q. Why are you the NEXT BIG THING in Franchising?

Kevin Loner: There are so many opportunities in our industry, and we are growing extremely fast! We have been on the Entrepreneur 500 fastest growing franchises list for three years and are currently ranked in the top 300 of all franchises. People’s contents are more valuable to them now than ever before, so this is the time to own your own business, while still being able to play a role in your community. Owning a 1-800 Packouts franchise is a perfect blend of hard work, good reward, and community betterment.

"MOST OF OUR FRANCHISEES CONTINUED TO DO BUSINESS THROUGHOUT THE PANDEMIC. THEY CAME UP WITH CREATIVE STRATEGIES TO BECOME MORE EFFICIENT AND EFFECTIVE, ALL WHILE FOLLOWING THEIR LOCAL HEALTH AND SAFETY PROTOCOLS." — Kevin Loner, CEO of 1-800-Packouts WWW.FRANCHISEJOURNAL.COM | JULY 2021

113

WHY FRANCHISE WITH BODYBAR PILATES? Low-Cost Start-Up Simple, High-Profit Business Model Ground Floor of Nationally Recognized Pilates Brand Open North American Territories Experienced & Supportive Executive Team Turn-Key Build Out & Execution Recurring Monthly Revenue Stream 17% Greater Revenue Capacity Than Competitors

CLAIM YOUR TERRITORY NOW franchising@bodybarpilates.com 817.862.9550 bodybarpilates.com

®

™

Vacation Rentals

877-SKYRUN-1 | www.SkyRun.com

SkyRun Vacation Rentals What is SkyRun? SkyRun Vacation Rentals is the EASY-TO-USE all-in-one Professional Property Management Platform with the backing of a proven national brand

The Vacation Rental Industry’s Attractive Future Revenue in the Vacation Rentals segment will amount to US $87,099M in 2020.

Revenue is expected to show an annual growth rate (CAGR 2020-2023) of 3.7%, resulting in a market volume of US $97,010M by 2023.

User penetration is expected to hit 11% by 2023.

100,000

78 ,795

81,187

83,984

2017

2018

2019

87,099

90,406

93,760

97,010

2020

2021

2022

2023

75,000

50,000

25,000

Source: www.statista.com

“Second Hottest Franchise Opportunity in America” - Inc. Magazine

THE EDUCATION ISSUE

Back to School 2021: Parents Aren’t the Only Winners, Tutoring Businesses Thrive

by Seth Lederman, Consultant, The Franchise Consulting Company

“SUMMER WILL END SOON ENOUGH, AND CHILDHOOD AS WELL.”

D

uring the pandemic for many kids, the past year of school has been devastating because of what they lost educationally, emotionally, and socially.

Parents across the country have worried about how their child is falling behind in their

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JULY 2021 | WWW.FRANCHISEJOURNAL.COM

—George Rur Martin learning and what can be done to help them catch up and get back on track.

It still isn’t fully known how far behind some kids are. The nonprofit testing organization NWEA released a report in December 2020 that looked at academic progress in reading and math for 4.4 million students at 8,000 schools.

It showed that these third through eighth-grade students had maintained learning levels in reading but had fallen behind in math. Unfortunately, the information doesn’t give a complete picture because it doesn’t include all students.

Those most likely to be a part of the report’s findings were students attending classes in person or attending schools with enough resources to test their remote learners.

Tutoring businesses are poised to make a difference in the lives of post-pandemic kids.

For many parents, the answer to how to get their son or daughter back on track may come down to tutoring.

The Brookings Institute did a randomized study to compare groups of students, similar on average, looking at how the groups performed in a program with only one group receiving tutoring. They found that tutoring was very effective for improving learning outcomes. In fact, in more than 80% of the almost 100 included

studies they compared, there were statistically significant positive effects for the students who had been tutored.

DEMAND FOR ACADEMIC TUTORING IS STRONG. News like that will only increase the demand for tutoring across the nation, as parents look for a means to help their children succeed as more and more return to the classroom and a more normal learning environment.

No matter the type of tutoring program, the numbers of parents seeking a tutor, are soaring. For instance, last year, a tutoring startup staffed

by UCLA students—Ignite Tutoring—reported a dramatic increase in profits between May and June 2020 alone.

TUTOR DOCTOR, THE RIGHT FRANCHISE OPPORTUNITY AT THE RIGHT TIME If you’re looking to own your own business, a franchise that capitalizes on this skyrocketing call for tutoring is a smart bet.

Tutor Doctor is a great option that creates personalized, responsive, and flexible plans for students from kindergarten through college. Their inhome, one-on-one tutoring for students is tailored to each student's homework, and they can even work collaboratively with the students' teachers when necessary.

A big reason Tutor Doctor has been so successful is their individualized learning process that recognizes that not every student learns the same way. Thanks to this, they have earned a 95% customer satisfaction rate. Founded in 2000, Tutor Doctor has continued to grow and expand for more than 20 years, with more than 700 territories spanning 16 countries.

If you haven’t heard of Tudor Doctor, it might be time to talk to a franchise consultant. They offer expertise, a fresh perspective, and the opportunity to explore franchises you’d never consider on your own. An experienced consultant will find options that align best with your lifestyle goals, like Tudor Doctor, which appeals to many entrepreneurs with its scalable business model and low overhead costs.

Karthik K Iyengar turned to Seth Lederman of the Franchise Consulting Company to find the right franchise.

“He is upfront in setting expectations about the process

while also making sure all questions about due diligence and research are met.” Now, Karthik owns a Tudor Doctor franchise and “absolutely recommends a consultant to anyone looking to know more about franchise ownership.”

Jose Francisco Benavides went from feeling overwhelmed by the infinite number of franchise opportunities to feeling great about owning a Tudor Doctor franchise. “With the daunting number of franchise business options available out there, I absolutely recommend a consultant to help you tackle the task of finding the one for you!”

Parents across the country are excited for their kids to be heading back to school for many reasons. Why not think of the kids going back to school as an opportunity for you as well? Tutoring services like Tutor Doctor are in high demand now to help combat the year of learning loss.

The demand for tutoring continues to grow and is estimated to increase by almost 2% in 2021 for an industry market revenue of $1.3 billion.

And the positive outlook is expected to carry on, according to Global Industry Analysts, Inc. They forecast the global private tutoring industry to reach $260.7 billion by 2024.

ABOUT THE AUTHOR Seth Lederman, a Franchise Acquisition and Development Specialist, is a Multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his own business enterprises.

He is a frequent contributing author to The Franchise Journal and is on the exclusive Forbes Business Council. Contact him at 312-307-1297 or at seth@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | JULY 2021

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THE NUMBER OF PEOPLE IN AMERICA AGED 65 AND OLDER WILL HIT 70 MILLION BY 2020 Now is the best time to start a business in this $300 billion dollar industry.

From personal care to privateduty nursing, ComForCare’s mission is to help provide a safe environment for seniors who are aging in place, allowing them the grace, dignity, and pride they deserve. ComForCare is known throughout the industry for developing specialized senior care programs including Alzheimer’s care.

CarePatrol is the nation’s largest senior placement organization.

We take the pressure off families to help them find safer care options including assisted living, independent living, memory care, in-home care and nursing homes. Our senior advisors personally meet with families and serve as their guide -free of charge.

Estate sales often manifest when people find themselves at a crossroads in their lives.

They may be downsizing upon retirement, dealing with the death of a loved one, or moving to assisted living.

We provide an organized and professional way to sell their personal estate.

Visit us at BestLifeBrands.com to learn about each of these unique franchise opportunities in the senior care space.

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