Franchise Journal October 2025

Page 53

THE OFFIDANI TEAM OF FLOOR COVERINGS INTERNATIONAL OF EAST LANCASTER, PA.

“Carpet in bedrooms is still extremely popular. People like the plushness and warmth of the low pile, especially in colder weather. For other rooms, dark and gray colors are out. Warmer wood tones like light oak – mid tones are in. LVP (Luxury Vinyl Plank) is the most popular flooring now, especially for homes that have pets. We have more customers with pets than children! So, lots of new flooring decisions are made around durability and easy cleanup for pets. I often get questions about where the product is made and what materials are used

in installation. People are very savvy and more interested than ever in what goes into their homes,” Jennifer shared. “In the age of online shopping, people love the mobile showroom,” Jennifer concludes. “I would not have been able to accomplish this on my own without the training and support we get from Floor Coverings International.” ABOUT FLOOR COVERINGS INTERNATIONAL Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile

Flooring Franchise in North America by Entrepreneur Magazine.) The 300 plus franchises and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www.flooring-franchise.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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