Franchise Journal March 2025

FRANCHISE Journal LEARN Why Franchising is the Perfect Fit for Women Entreprenuers p. 18

MARCH 2025/FranchiseJournal.com

THE SCOOP On the Rise of Young Female Entreprenuers p. 24

HOW TO Empower Women Franchisees. p. 28

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contents 164

BEEM® LIGHT SAUNA

18 The Perfect Fit: Why Franchising Empowers Women Entrepreneurs

by Seth Lederman

24 Breaking Barriers: The Rise of Young Female Entrepreneurs

by Alex Neonakis

62 48

PILLAR TO POST HOME INSPECTORS In Male-Dominated Industry, Paula Camarena an MBA Tech Whiz Came to Play in Booming Home Improvement Industry

by Rhonda Sanderson

52 Fibrenew Women Craft Success Their Own Way

by Robyn Deering

28 Empowering Women in Franchising: Celebrating Success, Breaking Barriers, and Building Legacies

by John Ngo

FEATURES

32

The Women of Outlaw FitCamp

by Dustin Helms

56

RHONDA SANDERSON

38

Surf’s Up, A Chef’s Inspiration

by Denise Roy

62

WOMEN IN FRANCHISING

42 Empowering Wellness Through Franchising: The Story of Amanda Watts Lightcap and Degree Wellness

by Steve Sparks 6

MARCH 2025

MARCH 2025 | WWW.FRANCHISEJOURNAL.COM

106 Why Franchising Is an Increasingly Attractive Opportunity for Millennials

by Andrew Skehan

112 Wendy's Business Journey

by Seema Govil

138 118 The Impact of Women in Franchising

by Christopher Wherrell

122 RESTING RAINBOW Women Entrepreneurs Leading the Way in Pet Aftercare

by Rachel West

126 Pelle Opens New Doors for Women to Franchise

by Robyn Deering

130 PATCHMASTER Empowering Women in the Home Services Industry

by Rachel West

134 FLOOR COVERINGS INTERNATIONAL Attracts the Gen Z Tech Pros

by Rhonda Sanderson

138 CRAYOLA® IMAGINE ARTS ACADEMY

178 154 CONTENT RECOVERY SPECIALISTS Ashley Taylor: The Woman Redefining the Restoration Industry with Compassion and Vision

158 THE GLASS GURU Helping Women Build Strong Businesses in Window Restoration

by Rachel West

162 IBUY The iBuy App Revolutionizes Advertising for Small Businesses

by Harold Montgomery

166 BEEM® LIGHT SAUNA

The Evolution of Women-Led Education Franchises

by Vernon Gonsalves

Lighting the Way: How beem® Light Sauna is Leading a Wellness Revolution

by Rachel West

142 MOSQUITONIX

170 TACO SPOT AZ

Women Leaders Driving Innovation in Pest Control

by Rachel West

Where History, Tradition, and Flavor Come Together in Arizona

146 ASK THE RESULTS GUY™

174 CHATIME

Why All Stakeholders Must Win

by Tony Jeary

150 IV NUTRITION Dripping with Success: How IV Nutrition is Empowering Women in Franchising

by Rachel West

Women Leading the Way in the Bubble Tea Industry

by Rachel West

178 BUTTERFLY HOME CARE Revolutionizing Home Care with Heart and Innovation WWW.FRANCHISEJOURNAL.COM | MARCH 2025

7

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welcome

NOTES

Women Trailblazers in Franchising: Shaping an Industry and Inspiring the Next Generation

I

n an industry once dominated by male founders and executive teams, the face of franchising is changing — and much of that change is being driven by women.

Across nearly every segment of franchising, from emerging brands to industry-leading development firms, women are not just participating in the franchise economy — they are shaping it, scaling it, and redefining the future for generations to come.

The rise of women in franchising isn’t just anecdotal; it’s quantifiable. Women own or coown approximately 32% of franchises in the U.S., according to the International Franchise Association, and the growth of female-owned franchises has outpaced male-owned franchises for years. From founders to franchise consultants, marketers to media influencers, women are leading the way — and their impact is undeniable.

Our cover features Amelia Earhart. A powerful force who was more than a pilot — she was a symbol of fearless ambition and a trailblazer who shattered boundaries for women in aviation and beyond. At a time when the skies were dominated by men, Amelia’s unwavering determination and daring spirit propelled her into history as the first woman to fly solo across the Atlantic Ocean. Her courage wasn’t just in her flights, but in the way she lived — defying societal expectations and carving a path for women to pursue their own dreams, whether on land or in the air.

Beyond her record-breaking journeys, Amelia was a passionate advocate for women’s rights, believing that women were capable of far more than the world allowed them to achieve.

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She used her fame not for personal gain, but to inspire future generations to break free from limitations and pursue lives of adventure, purpose, and possibility.

Her disappearance over the Pacific remains one of history’s great mysteries, but her legacy is anything but lost. Amelia Earhart’s life story stands as a beacon, proving that the impossible is only a challenge waiting to be conquered — and that courage, vision, and perseverance can change the world forever.

The women we highlight in this issue are part of her legacy just as much as they are creating their own legacies for future generations of women to gain inspiration from.

LUANA OQUENDO: WHERE PRECISION MEETS THE POWER OF FRANCHISING Luana Oquendo, the Controller of The Franchise Consulting Company, is the heartbeat of the organization’s financial success. With precision, grace, and unwavering dedication, Luana has transformed the company’s accounting processes into a seamless engine of efficiency.

Every invoice, every expense, and every complex financial report passes through her expert hands, and no detail escapes her sharp eye.

But Luana’s greatness goes far beyond numbers and spreadsheets. She’s the rare kind of leader who brings warmth and humor into every interaction, balancing the seriousness of her role with an infectious positivity that lifts the entire team. Her colleagues know that no matter the challenge — whether navigating a complicated audit, untangling financial mysteries, or forecasting the future — Luana

approaches it with calm confidence and a solutions-first mindset.

What sets Luana apart isn’t just her technical expertise, but her deep understanding of how finance connects to the company’s larger mission: helping people find freedom and opportunity through franchising. She is a protector of the company’s resources, a trusted advisor to leadership, and a mentor to those around her. In short, Luana Oquendo is not just the Controller — she’s the glue that holds The Franchise Consulting Company together.

MONIQUE PELLE: SHAPING THE NEXT GENERATION OF FRANCHISORS If you’re a brand thinking about franchising, chances are you’ve crossed paths with Monique Pelle, the Vice President of Franchise Genesis. Franchise Genesis is one of the industry’s leading franchise development firms, helping entrepreneurs turn successful businesses into national franchise systems. Monique’s fingerprints are on some of today’s fastest-growing brands, guiding founders through the complex web of legal, operational, and strategic steps required to launch a successful franchise program.

What makes Monique such a trailblazer is her commitment to transparency and empowerment. She ensures founders understand the process, their obligations, and the opportunity ahead — all while advocating for ethical franchising practices that protect both franchisors and franchisees. Her influence is far-reaching, with Franchise Genesis acting as the launchpad for dozens of innovative franchise brands now thriving across the country.

MAYA RATCLIFF: FROM ART STUDIO TO NATIONAL SENSATION Few brands encapsulate the creative spirit of entrepreneurship like Hawaii Fluid Art, and at the center of it all is Maya Ratcliff, the visionary founder who turned her passion for art into a booming franchise. What began as a local art studio

has become a national phenomenon, blending the growing interest in experiences with the accessible joy of fluid art.

Maya’s story is one of fearless creativity paired with sharp business acumen. She recognized early on that the magic of Hawaii Fluid Art wasn’t just in the art itself — it was in the community the brand fostered. From group events to corporate team-building sessions, Maya turned art into an accessible, inclusive experience. As the brand scaled across the U.S., her leadership became a model for women entrepreneurs in creative industries, showing that passion and profitability can go hand in hand.

ASHLEY TAYLOR: DRIVING SUCCESS AT CRS Ashley Taylor, the Chief Operating Officer of CRS (Content Recovery Systems), brings an operational brilliance to the franchising world that’s hard to match.

CRS supports franchise systems with essential operational services, from site selection to project management to vendor coordination.

What sets Ashley apart is her holistic view of franchise operations. She’s not just helping brands open locations; she’s ensuring those locations succeed long-term. Her deep understanding of process, logistics, and scalability has made her an invaluable partner to brands navigating the complexities of growth.

As a woman in a highly operational role, Ashley is paving the way for future female leaders in fields historically dominated by men, showing that strategic operations can be a space where women thrive.

CAREY GILLE: THE POWERHOUSE BEHIND FRANCHISE FASTLANE If you’re talking about franchise development, you have to talk about Carey Gille.

As co-founder and CEO of Franchise FastLane, Carey has helped hundreds of franchise brands accelerate growth through her unique franchise sales outsourcing model.

Franchise FastLane partners with emerging WWW.FRANCHISEJOURNAL.COM | MARCH 2025

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brands that have proven models and helps them quickly scale by connecting them with qualified franchisees.

Carey’s approach — blending data-driven strategies with authentic storytelling — has set a new benchmark in franchise development.

Under her leadership, Franchise FastLane has become one of the most respected development firms in the country, and Carey herself has become a mentor to countless women looking to break into franchising’s traditionally maledominated sales space. Her success proves that strong leadership, combined with deep industry knowledge, is a formula for not just growth but industry-wide influence.

CHANTAE ARRINGTON & BRENDA LESCH: THE HEART AND SOUL OF FRANCHISE JOURNAL While I’m certain they are blushing while they read this, behind every great industry publication is a team of visionaries, and Chantae Arrington and Brenda Lesch, the dynamic editors of Franchise Journal, are two of the most influential women shaping the narrative of franchising today.

Franchise Journal has become the go-to resource for anyone involved in franchising — from aspiring franchisees to seasoned franchisors — and much of that success can be traced to the editorial leadership of Chantae and Brenda. They’ve transformed the magazine into more than just a publication; it’s a platform for innovation, inspiration, and inclusivity.

Their editorial vision spotlights diverse stories, emerging trends, and the real human journeys behind brands, making the franchise world accessible to everyone — especially women and minorities looking to find their place in the industry.

By amplifying voices that are often overlooked, Chantae and Brenda are not just covering the franchise industry — they’re shaping its future.

A NETWORK OF WOMEN CHANGING THE GAME Of course, these women are just a fraction of the female talent driving franchising forward. Across every corner of the industry — from franchise attorneys to marketing directors, from multi-unit franchisees to supply chain experts — women are making an indelible mark. The Women’s Franchise Network (WFN), led by an impressive roster of women, serves as both a community and a catalyst for female entrepreneurs in franchising.

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The Women’s Franchise Network Chairs, listed in the 2025 directory, represent a diverse cross-section of leaders across the U.S., each fostering regional groups where women can share resources, mentor one another, and drive collective success.

These local chapters not only provide networking opportunities but also offer tangible tools — from business education to franchise financing guidance — to help women thrive as franchisees, franchisors, and suppliers.

WHERE WOMEN ENTREPRENEURS CAN CONNECT For women looking to break into franchising or scale their existing businesses, the options for community and connection have never been greater. Organizations like the Women’s Franchise Network offer invaluable opportunities for mentorship, networking, and business development.

From national organizations to local ones, there is no shortage of ways for female entrepreneurs to build relationships, find mentors, and position themselves for success.

THE FUTURE IS FEMALE (AND FRANCHISE-FUELED) The future of franchising isn’t just female — it’s collaborative, inclusive, and full of possibility. As the women highlighted in this issue prove as they continue to push boundaries, they’re not just shaping their own legacies — they’re clearing paths for countless others to follow.

Franchising has always been about replicating success. Now, thanks to these trailblazing women, that success story looks a lot more diverse, creative, and unstoppable.

WANT TO CONNECT WITH THE WOMEN’S FRANCHISE NETWORK NEAR YOU? Visit the Women’s Franchise Network Chairs Directory to find your local chapter.

Nick Neonakis

Editor, Franchise Journal

FOUNDER

NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis DIGITAL DIRECTOR Chantae Arrington ART DIRECTOR Brenda Lesch

SENIOR EDITOR Steve Belko

VIDEO PRODUCER Matt Panepinto

SENIOR CONTRIBUTING EDITOR Joe Fox

CONTRIBUTORS Robyn Deering Vernon Gonsalves Seema Govil Dustin Helms Tony Jeary Seth Lederman Harold Montgomery Alex Neonakis John Ngo Denise Roy Rhonda Sanderson Andrew Skehan Steve Sparks Rachel West Christopher Wherrell

ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Ted O'Shea ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Greg Gasparini

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WOMEN OF FRANCHISING

The Perfect Fit:

Why Franchising Empowers Women Entrepreneurs

by Seth Lederman, Consultant, The Franchise Consulting Company

S

ince the U.S. Census Bureau began tracking female entrepreneurship in 1972, women have made enormous strides in business. Recent research by Guidant Financial found that an estimated 31% of all small businesses and franchises in the U.S. are owned by women. Of that figure, a third have owned and operated their businesses for 10 years or longer.

Black women, at 17%, are starting businesses at a faster rate than any other racial group.

WHY FRANCHISING WORKS FOR WOMEN Franchising has become a powerful vehicle for women seeking financial independence, work-life balance, and the opportunity to build something of their own.

Its structured yet flexible nature provides a unique platform that allows women to leverage their leadership skills, creativity, and business acumen to achieve success. Whether they are reentering the workforce, looking to escape corporate constraints, or building generational wealth, franchising offers a path tailored to their strengths and aspirations.

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The franchising model removes many of the traditional hurdles associated with starting a business from scratch. With established systems, brand recognition, and comprehensive support, women can launch and grow their businesses confidently.

This framework reduces risks

MARCH 2025 | WWW.FRANCHISEJOURNAL.COM

and enables entrepreneurs to focus on building strong customer relationships, improving operations, and increasing profitability.

One of the industries where franchising has particularly benefited women is the beauty and wellness sector. Among the standout success stories

in this space is MY SALON Suite, a franchise that has transformed the salon industry while creating opportunities for female entrepreneurs.

Women bring a unique set of strengths to franchising, making them well-suited for this business model. Here’s why: • Flexibility & Work-Life Balance Franchising allows women to create schedules that fit their lifestyles, whether they are raising families, pursuing other passions, or simply seeking more control over their time. The ability to delegate operational tasks while maintaining oversight makes franchising an attractive option for those who want both professional success and personal fulfillment.

• Established Systems & Support Many women entrepreneurs thrive in collaborative environments, and franchises offer extensive support through training, marketing, and operational guidance.

This structure provides a solid foundation for success, allowing franchisees to focus on growth rather than the challenges of starting a business from scratch.

• Financial Independence & Wealth Building Owning a franchise enables women to take charge of their financial futures.

Whether it’s a single-unit operation or multiple locations, franchising offers a scalable path to long-term profitability and wealth creation.

• Leadership & Community Impact Women in franchising are not just business owners; they become community leaders who provide job opportunities and mentorship to others. Their influence extends beyond their own success, helping to uplift and inspire future generations of female entrepreneurs.

MY SALON SUITE: A BEACON OF SUCCESS MY SALON Suite exemplifies how franchising can be a game-changer for women in business. Founded by Ken and Alanna McAllister when their youngest daughter entered high school, MY SALON Suite was more than just a business venture—it was a way for Alanna to re-enter the workforce and revolutionize the salon industry.

From just two locations in Louisiana, MY SALON Suite has grown into an industry leader with more than 200 locations across the U.S. and Canada.

Today, the brand empowers over 5,000 members—89% of whom are women—by offering them the freedom to become their own salon entrepreneurs.

Women play a significant role not only as salon suite tenants but also as franchise owners. An impressive 46% of MY SALON Suite’s franchise agreements involve women, with many franchisees consisting of husband-andwife teams. This level of female participation underscores the inclusive and empowering nature of the franchise model.

“THERE IS NO FORCE MORE POWERFUL THAN A WOMAN DETERMINED TO RISE." — W.E.B. Du Bois

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The salon suite sector is experiencing rapid growth within the beauty industry, offering a stable and lucrative investment opportunity. As a MY SALON Suite franchise owner, individuals do not need to be beauty professionals themselves. Instead, they act as landlords, leasing highend salon spaces to stylists, estheticians, and other beauty professionals. This model provides salon entrepreneurs with a turnkey business solution, while franchise owners benefit from a consistent revenue stream.

Salon suite franchises are particularly appealing because they cater to beauty professionals who want independence without the financial burden of opening a full-scale salon. By offering state-of-the-art, fully equipped salon suites, MY SALON Suite enables beauty professionals to focus on their craft 20

while managing their own businesses.

A BRIGHT FUTURE FOR WOMEN IN FRANCHISING Women are increasingly shaping the future of franchising, leveraging their talents and entrepreneurial spirit to build thriving businesses. Whether through salon suites, food service, retail, or other industries, franchising offers a proven pathway to success. The success of MY SALON Suite highlights the larger trend of women excelling in franchising. By providing a supportive ecosystem where women can thrive as business owners, the brand has cultivated an environment of empowerment and innovation.

For women considering franchising, MY SALON Suite serves as an inspiring example of what’s possible.

The combination of financial independence, creative

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freedom, and community support makes this business model a perfect fit for ambitious women ready to take control of their futures.

With women making up a significant portion of both franchisees and salon suite owners, the brand exemplifies how franchising provides opportunities that align with the values of impact and grace.

For women looking to embark on a fulfilling business journey, franchising—with its built-in support, financial security, and growth potential—stands out as an excellent choice. As more women step into leadership roles in franchising, the industry will continue to evolve, creating a more inclusive and prosperous future for all.

It is easy to see why franchising appeals to so many women. If you think owning a franchise is the right path for you, it can help to work with a qualified franchise consultant.

Seth Lederman of Frannexus has years of experience helping women find the best franchise to meet their goals and dreams. For more information and to find out how to get started pursuing your entrepreneurship dreams today, contact Frannexus today.

ABOUT THE AUTHOR Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises.

He is a frequent contributor to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@ thefranchiseconsultingcompany.com.

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WOMEN OF FRANCHISING

Breaking Barriers: The Rise of Young Female Entrepreneurs

by Alex Neonakis, Writer

I

n today’s world, the idea of young people starting their own businesses isn’t just a dream—it’s a reality.

More and more teenagers are proving that age is just a number when it comes to entrepreneurship. But let’s be real: for a long time, women, especially young girls, didn’t always have the same opportunities to succeed in business as men. Thankfully, history is filled with young female entrepreneurs who refused to accept those limitations, paving the way for today’s generation. Their stories prove that with determination, talent, and a strong support system, anyone—no matter their gender or age—can succeed in business.

industries and control their financial destinies.

Another inspiring entrepreneur is Debbi Fields, who started her company, Mrs. Fields Cookies, at just 20 years old. When she first began, many people doubted that a young woman with no formal business experience could turn a love for baking into a national brand. But she proved them wrong, building one of the

YOUNG FEMALE ENTREPRENEURS WHO CHANGED THE GAME One of the earliest examples of a young female entrepreneur is Madam C.J. Walker, who started her business in the early 1900s. While she wasn’t a teenager when she became successful, her story is still inspiring for young girls everywhere. Walker, who was born to formerly enslaved parents, created a haircare empire focused on products for Black women. She became the first self-made female millionaire in America, proving that women could lead 24

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most successful cookie franchises in the world. Her story reminds young entrepreneurs that even simple ideas—like baking cookies—can become something huge with the right vision and dedication.

More recently, Mikaila Ulmer showed the world that even kids can make a big impact.

At just four years old, she

started her company, Me & the Bees Lemonade, using her great-grandmother’s recipe and adding honey instead of sugar. Now a teenager, Mikaila’s business is in major grocery stores, and she has partnered with big brands while continuing to spread awareness about saving bees.

Her success proves that no one is too young to be an entrepreneur, and that passion can turn into a business at any age.

Another modern example is Isabella Rose Taylor, who turned her love for fashion into a full-blown business by the time she was 13. She designed her own clothing line, which was featured at New York Fashion Week and sold in major retailers like Nordstrom.

Her story is proof that young women can make a name for themselves in competitive industries, even when people underestimate them because of their age.

WHY OPPORTUNITIES FOR YOUNG FEMALE ENTREPRENEURS MATTER While it’s exciting to see more young women succeed in business, it’s important to recognize that not everyone has the same opportunities. In many industries, women still face challenges like unequal pay, fewer leadership positions, and being taken less seriously than men. This is why it’s so important to encourage young girls to explore entrepreneurship early.

When girls are given the chance to start businesses, they gain confidence,

leadership skills, and financial independence. Programs that teach business skills, mentorship opportunities, and access to funding can make a huge difference.

Schools should encourage entrepreneurship for all students, and parents should support their daughters’ business ideas, just like they would for their sons.

We live in a time where social media, online businesses, and crowdfunding platforms make it easier than ever to start a business at a young age. But without encouragement and equal opportunities, many talented young women might never take that first step. The stories of female entrepreneurs from the past and present show that success isn’t about gender—it’s about hard work, creativity, and determination.

The next generation of great business leaders could be sitting in a high school classroom right now. Maybe it’s the girl selling handmade jewelry online, the one designing her own fashion line, or the student who dreams of starting a tech company. No matter what the idea is, young female entrepreneurs deserve the same chance to succeed as anyone else.

The future of business is brighter when everyone, regardless of gender, is given the opportunity to shine.

WWW.FRANCHISEJOURNAL.COM | MARCH 2025

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WOMEN OF FRANCHISING

Empowering Women in Franchising: Celebrating Success, Breaking Barriers, and Building Legacies

by John Ngo, Consultant, The Franchise Consulting Company

M

arch is Women’s History Month—a time to honor the achievements of women in all walks of life, including the business world. In the franchise industry, women have emerged as powerful leaders, entrepreneurs, and innovators, breaking barriers and shaping the future of business ownership.

From small business owners to franchise executives, women continue to redefine the franchising landscape by bringing fresh perspectives, strong leadership, and community-driven values.

This article celebrates the rise of women in franchising, showcases inspiring success stories, and highlights the tremendous impact female franchisors and franchisees have made in the industry.

THE RISE OF WOMEN IN FRANCHISING The franchise model has proven to be a powerful vehicle for women to achieve financial independence and entrepreneurial success.

According to the International Franchise Association (IFA),

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the number of womenowned franchises has steadily increased, with women now owning or co-owning nearly 35% of all franchise businesses in the U.S. The appeal of franchising for women lies in its structured business model, comprehensive training, and supportive network, allowing them to launch and scale businesses while balancing personal and professional commitments. More women are stepping into franchise ownership, proving that they have the vision, resilience, and strategic mindset to thrive in this industry.

CASE STUDIES: WOMEN WHO ARE MAKING AN IMPACT IN FRANCHISING 1. Kat Cole: The Former President of Cinnabon Kat Cole’s journey in the franchise industry is nothing short of inspiring. She started her career as a Hooters waitress at just 17 years old and worked her way up to become an executive in the restaurant industry. Eventually, she became the President of Cinnabon, transforming the brand into a

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global franchise powerhouse.

Under her leadership, Cinnabon expanded into international markets, diversified its product offerings, and experienced a revenue surge of over $1 billion in sales worldwide. Kat’s story is a testament to the limitless opportunities franchising provides to women who are willing to take risks and lead with vision.

2. Dina Dwyer-Owens Former CEO of Neighborly (Formerly Dwyer Group) Dina Dwyer-Owens is a trailblazer in the franchise industry, best known for her role as the former CEO of Neighborly, a global franchise network specializing in home services. Under her leadership, the company expanded its portfolio of brands and strengthened its commitment to ethical business practices.

Dina has been a passionate advocate for women in franchising, emphasizing the importance of leadership, mentorship, and personal growth. She even appeared on the hit TV show Undercover Boss, demonstrating her

hands-on approach to leadership and her dedication to empowering employees and franchise owners.

3. Martha Hoover Founder of Patachou Inc. Martha Hoover, a former lawyer, transitioned into the food franchise industry and became one of the most successful female franchisors.

She launched Patachou Inc., a restaurant franchise group focused on sustainable and locally sourced ingredients.

Her women-led business model has created countless opportunities for female entrepreneurs to enter the food franchise sector and thrive. Martha’s success highlights the potential for women to revolutionize the food and hospitality industry through franchising.

WHY FRANCHISING IS A GREAT FIT FOR WOMEN Women bring unique strengths to the franchise industry, including strong leadership skills, attention to detail, and the ability to foster meaningful relationships.

Here’s why franchising continues to be a perfect fit for women entrepreneurs: 1. Flexibility – Many franchise opportunities allow women to balance work and family life while building a successful business.

2. Support System – Franchisors provide training, marketing, and operational support, making it easier for women to start and run a business.

3. Proven Business Model – Unlike starting a business from scratch, franchising offers a roadmap to success,

reducing the risk for first-time entrepreneurs.

4. Networking and Mentorship – Organizations like the Women’s Franchise Network (WFN), International Franchise Association (IFA), The Franchise Consulting Company (FCC), A2Z Franchise, and APAC Franchise Council provide mentorship, networking, and resources to help women thrive in franchising.

THE FUTURE OF WOMEN IN FRANCHISING The franchise industry continues to evolve, and the future is bright for women entrepreneurs. More franchisors are recognizing the value of diverse leadership, and initiatives are being launched to increase female participation in franchise ownership.

With more women stepping into leadership roles, investing

in franchises, and mentoring the next generation, the industry is poised for continued growth and innovation.

Women in franchising are not just breaking barriers—they are building legacies.

For women looking to explore franchise ownership, now is the time to take action. Whether you’re a first-time entrepreneur or a seasoned businesswoman, franchising offers a pathway to success, financial independence, and lasting impact.

Together, let’s celebrate the power of women in business and continue to uplift, empower, and support female entrepreneurs in the franchising industry.

ABOUT THE AUTHOR John Ngo, DBA - Founder of J&P Consulting & Education Global. Contact John at jngo@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | MARCH 2025

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SWEATLAND is a rapidly growing franchise opportunity in the wellness industry. We offer a unique and innovative approach to infrared saunas, with a focus on providing a luxurious and relaxing experience for our customers. Our franchise model is designed to be simple to operate and manage, and we offer comprehensive training and support to our franchisees.

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WOMEN OF FRANCHISING

The Women of Outlaw FitCamp

by Dustin Helms, Consultant, The Franchise Consulting Company

I

n business, your success or failure depends squarely on the team that is running your day to day operations. The women of Outlaw FitCamp are a powerhouse trio that have transformed this business in the most amazing ways, growing memberships and revenues while at the same time putting other gyms in the area out of business. Here’s the story of Deidre Butler, and Tiffany Leyva, and their journey as successful women in franchising.

As a franchise consultant and long time business entrepreneur myself I have been exposed to business for most of my adult life. In a market like Dallas Texas, where Outlaw FitCamp is headquartered, the competition is fierce and businesses that are average just don’t survive. To build a great business here you have to not just be good… you have to be extraordinary. Initially, I discovered Outlaw FitCamp as

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they were starting their journey in franchising. It didn’t take long for me to recognize that this was like no other fitness concept out there. In fact, their most recent franchisee who bought 5 territories said “I had to buy an Outlaw FitCamp because after looking at all the other fitness franchises it became apparent that if I bought anything else and then Outlaw came to town they would put me out of business”.

I smile because I felt exactly the same way so I in addition to being a consultant to the brand in their franchise journey I also invested into owning an Outlaw FitCamp Franchise myself.

The women at the top are key to the smooth operation of the franchise. Deidre Butler has been with Outlaw since before they launched their franchise.

She started out as an assistant to Jesse, then moved into sales, then into training, then into operations and has climbed the ranks to COO of

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the company.

When I first met Deidre she was in sales. I decided that before I got into any conversations with OFC, I wanted to mystery shop them myself. I had not been much of a fitness person and admittedly was not in the best of shape. I signed up for one of their free classes and popped in one morning for one of their early classes. As I walked through the door there she was with a smile on her face welcoming me to the studio. I signed in and then she gave me a quick intro and I hopped in the class. That class kicked my butt! Afterwards, as I was leaving, there she was again.

“How was your class today”?

Gassed I said “well, I realize how bad of shape I'm in.” She said “Don’t worry, we can fix that… when are you coming back to see us?” I told her I would definitely be back. And I did but not as a member.. I was sold and I wanted to be part of the team. This brand had all the right stuff. I knew it without a single doubt in my mind. Deidre followed up with me after that until one day I showed up to meet with Jesse, the founder of Outlaw FitCamp, and the rest was history. Since then she has grown in her role and also helped me get my franchise up and running. She helped me with everything from

training, to technology, to operations, management, payroll, you name it. She held my hand and got my location rolling. For me it was hard but for her it was like she had done it a thousand times. A couple of months ago she was promoted to COO. What I love about Deidre’s story is that she did two main things that took her to the C Suite. She always had a positive attitude and she always put in 100% into everything she does. She works her ass off and got recognized for that. Outlaw would not be the same without her.

Deidre’s boss, Tiffany Leyva, is another story of women in business who get shit done.

Tiffany is the CEO of OFC. She has been a business owner for years prior to coming to Outlaw and her journey with Outlaw is a cinematic kind of love story.

Tiffany is a former women's physique bodybuilder. In 2013, Tiffany proudly earned a 3rd place title at the national level USA Championships in Las Vegas, a testament to her hard work and dedication. As Tiffany and Jesse trained together, they eventually fell in love.

When the couple decided to transform their passion into a business, Tiffany pursued her personal trainer certification.

This pivotal step allowed her to take on a larger role in this new venture—Outlaw FitCamp. Her commitment and understanding of the fitness industry allowed them to successfully open multiple locations and, by 2019, begin franchising their concept.

Tiffany took what Jesse had

built from his 30 years as a gym owner and transformed it, adding systems, processes, marketing, and operations.

She basically got the business walking, talking, and acting like a franchise, and then they franchised it. By doing what she did Outlaw is now a plug and play brand. You plug in and it just works. If there’s a problem, Tiffany fixes it. Not tomorrow, not next week, right then. She has worked tirelessly, especially recently as Outlaw has been adding even more outlawsome new tools to help franchisees succeed.

Frankly, I don’t know how it’s possible for someone to put in the kind of hours that she does, but she does it and we all love her for her innovation, tenacity, and leadership. She’s a killer. Don’t F with Tiffany!

You want her on your side because in any battle you face, she will win, guaranteed! She’s also sweet, compassionate, and resourceful. The kind of person that will give you the shirt off her back.

Together these women are building something that the fitness industry has never seen. Could there be such

a thing as a perfect fitness franchise? OFC may not be perfect yet, but there’s no better fitness concept out there. I know that because as a franchise consultant I look at the competitors all the time.

Going back to their newest franchisee “If they come to my town, they will put people out of business”.

In Keller Texas, our competition has been going out of business left and right.

Bad for them, but good for us. Without great people you can’t have a great brand. If you want to buy a business and you want a business that helps people and changes lives, I invite you to come meet the people at Outlaw FitCamp.

At the end of the day the franchisor is your business partner. You better make sure they are people you want to

be in business with. Come meet this team and you will tell instantaneously that this is not some private equity run business with people in their

ivory towers trying to squeeze out every dollar they can out of you. You invest in them, but they invest in you. Come be a part of the winning team!

ABOUT THE AUTHOR Dustin Helms is an entrepreneur at heart. He built two successful companies from scratch in both the automotive and real estate industries. Dustin relentlessly vets out franchise concepts for his clients and helps you ask the right questions. Contact Dustin at Dustin@TheFranchiseConsultingCompany.com.

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WOMEN OF FRANCHISING

Surf’s Up, A Chef’s Inspiration Denise Roy, Eric Roy’s better half ‘s story!

by Denise Roy, Chef, Surf's Up

I

was raised by my grandmother who was a great cook. I spent countless hours helping her prepare meals for our home churches and a daycare center. Early on in our marriage Eric (Roy) encouraged me to go to culinary school because he felt as though l had a niche for cooking.

Eric's job often had him out of town business trips and one notable trip to Florida we were really impressed with their seafood restaurants and got to thinking this is something Chicago is missing.

We started talking of the possibility of opening our own seafood restaurant similar to the ones in Florida. We then begin thinking of items we wanted on the menu. I wanted something unique and decided the star of our show would be fried lobster.

Back in 2012 fried lobster crab legs and grilled seafood wasn't something that was served locally in Chicago. l often say we started a trend when creating our menu. Our fried green tomatoes and fried biscuits have been featured on news outlets and many television shows. We caught the attention of Fox 32 News, Chicago’s Best, Food on the Run and Signature on WGN. As well as bringing a chef I'm also a hair stylist, being in the

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service business I'd say I'm very good at marketing for my two businesses. As a stylist l already have a loyal clientele which in turn turns into my restaurant customers and some franchise owners. The very first day Surf's Up opened January 20, 2012, one of the worst blizzards ever but our little restaurant was packed and busy the entire day. It was frightening and exciting all at the same time.

Facebook hadn't been out long but as l look back our post advertising our business must have gone viral because we were swamped the entire weekend despite the weather.

We learned the power of social

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ERIC ROY

media marketing back in 2012.

The timing was right, the feeds of our customers must not have been cluttered.

My advice for people thinking of opening a restaurant.

Having a reserve of funds, anything can happen in this business. A few slow weeks can seem like the end. So, the reserve is needed. Know your demographic and choose high foot traffic areas. Never stop advertising and posting. Stay current, go to trade shows, subscribe to trade magazines.

Do everything to stay relevant in the minds of your customers.

If possible, seek mentors that you can trust and have restaurant experience. Mentors can be of great help.

Eric and l plan to expand our brand across the country to more arenas (including an additional one inside Soldier Field), all the major airports and hopefully some area deals from Multiple unit owners.

When we got the contract for Soldier Field, we knew our

hard work was paying off. The great thing about Soldier Field is our concept and offerings are so unique compared to the average stadium food. Our fried shrimp made with our own proprietary seasonings has garnered us many new Surf's Up customers.

Our hot markets are Nashville, Dallas, Houston, Austin, Atlanta, Charlotte, Orlando, Tampa, Jacksonville, Alabama, Las Vegas, Detroit, Cincinnati, and the state of New Jersey.

Currently, we are working on

a prototype stand-alone store with a drive thru. This format will be available in 2025. We also will have our breading’s on grocery store shelves. Yes, soon you'll be able to dive into that Surf's Up flavor right in your own home.

Surfs Up, Southern inspired seafood coming to your neighborhood!

ABOUT THE AUTHOR Denise Roy is a chef and the inspiration behind the culinary experience of Surfs Up. Her husband, Eric, is the founder and CEO of Surfs Up Franchising.

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WOMEN OF FRANCHISING

Empowering Wellness Through Franchising:

The Story of Amanda Watts Lightcap and Degree Wellness

by Steve Sparks, Consultant, The Franchise Consulting Company

I

n the world of franchising, where innovation meets opportunity, few industries are growing as rapidly as health and wellness. At the forefront of this movement is Amanda Watts Lightcap, founder and president of Degree Wellness, a brand redefining self-care through cutting-edge therapies.

Based in Jacksonville, Florida, Amanda’s vision has propelled Degree Wellness into a thriving business, offering franchisees a scalable, highmargin model while delivering science-backed wellness solutions to communities

across the country.

As we celebrate Women in Franchising, Amanda’s story stands as an inspiring testament to the power of entrepreneurship, resilience, and the ability to turn passion into a transformative business.

FROM VISION TO REALITY: THE BIRTH OF DEGREE WELLNESS Amanda Watts Lightcap’s journey into franchising wasn’t just about business—it was about creating impact.

Recognizing the growing demand for holistic wellness solutions, she saw an opportunity to bring advanced therapies—once reserved for elite athletes and celebrities— to the mainstream.

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Degree Wellness launched with a mission: to provide accessible, science-backed selfcare solutions that help people feel their best every day. The brand offers a comprehensive suite of services, including: • Cryotherapy – A favorite among athletes and wellness enthusiasts for muscle recovery and inflammation reduction.

• Infrared Sauna & Red Light Therapy – Known for boosting circulation, skin health, and overall relaxation.

• Cold Plunge & Compression Massage – Increasing circulation, reducing soreness, and aiding recovery.

• IV Drips & Vitamin Booster Injections – Supporting hydration, immune function,

and energy levels.

Amanda’s ability to package these high-demand services into a seamless customer experience quickly set Degree Wellness apart. Within a few years, the brand expanded to four corporate-owned locations, proving its success in multiple markets.

THE LEAP INTO FRANCHISING Recognizing the potential for nationwide expansion, Amanda partnered with Franchise FastLane in 2024 to bring Degree Wellness to entrepreneurs looking for a proven, profitable model in the booming wellness industry.

What makes Degree Wellness an attractive franchise opportunity?

• A Simple, Scalable Business Model – No specialized medical experience is required, making it accessible to a wide range of entrepreneurs.

• Recurring Revenue Streams – Membershipbased services drive predictable income and customer retention.

• Comprehensive Training & Support – Degree Wellness ensures franchisees receive top-tier operational guidance, site selection assistance, and marketing support.

• Booming Industry Growth – The wellness economy is valued at over $4.5 trillion globally, and consumers continue to prioritize health and recovery services.

Since launching its franchise

DEGREE WELLNESS PRESENTS A UNIQUE OPPORTUNITY FOR FEMALE ENTREPRENEURS WHO WANT TO BREAK INTO THE HEALTH AND WELLNESS SPACE WITHOUT A MEDICAL BACKGROUND. program, Degree Wellness has already sold 61 territories, demonstrating the incredible demand for its unique wellness model.

Amanda’s approach to franchising reflects her deep commitment to franchisee success. “We’re not just selling a business model—we’re building a community of passionate entrepreneurs dedicated to changing lives through wellness,” she explains.

EMPOWERING WOMEN IN FRANCHISING Amanda’s success is

particularly significant in an industry where women f ranchise owners are increasingly making their mark. While franchising has traditionally been maledominated, the tide is shifting—women now own or co-own over 35% of f ranchises in the U.S., with that number growing each year.

Degree Wellness presents a unique opportunity for female entrepreneurs who want to break into the health and wellness space without a medical background. The brand offers a low-barrier entry point into an industry that

aligns with the passions of many women—helping others live healthier, happier lives.

For Amanda, this is about more than just business. “As a woman in franchising, I want to create opportunities where women feel empowered to build something meaningful—a business that aligns with their values while generating financial independence,” she says.

WHAT’S NEXT FOR DEGREE WELLNESS? With franchising now in full swing, Amanda has big plans for Degree Wellness. The brand aims to expand into key metropolitan markets, bringing science-backed selfcare to more communities nationwide.

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Additionally, corporate partnerships, strategic wellness collaborations, and continuous innovation will drive Degree Wellness to the forefront of the recovery and rejuvenation industry.

FINAL THOUGHTS: A LEGACY OF WELLNESS & EMPOWERMENT Amanda Watts Lightcap’s journey f rom visionary entrepreneur to f ranchise leader is an inspiring example of what’s possible in the f ranchise industry. By creating a scalable, impactful business, she has not only built a powerful brand but has also paved the way for more women to step into the world of f ranchising with confidence.

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As Degree Wellness continues to expand, Amanda’s influence in the industry will only grow, proving that wellness and f ranchising are a perfect match for the next generation of business owners.

For aspiring f ranchisees looking for a rewarding, high-growth opportunity, Degree Wellness offers the perfect blend of passion and profitability—and thanks to Amanda’s leadership, it’s just getting started.

ABOUT THE AUTHOR Steve Sparks is an award-winning franchise consultant and partner at The Franchise Consulting Company, helping entrepreneurs buy, grow, and scale successful franchises. Contact Steve at ssparks@ thefranchiseconsultingcompany.com.

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Fluffy Pet Wash is a specialized mobile dog grooming service that brings professional pet care directly to pet owners. Our innovative mobile grooming approach focuses on serving short-haired dogs, double-coated breeds, and large breeds with personalized, convenient washing solutions. With warm water, professional equipment, and a commitment to making pet washing easy and stress-free, Fluffy Pet Wash offers a unique franchise opportunity in the growing pet care market.

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WOMEN OF FRANCHISING

In Male-Dominated Industry, Paula Camarena an MBA Tech Whiz Came to Play in Booming Home Improvement Industry

by Rhonda Sanderson, CEO, Sanderson & Associates

O

ne thing I know for sure,” says Paula Camarena, owner with Pillar To Post Home Inspectors™, the largest home inspection company in North America. "Don’t skip your home inspection ever. We saw a lot of that in 2020 when the housing market went crazy over COVID. Sadly, we later saw many cases of Buyer’s Remorse after people in a hurry to win a big skipped the home inspection.”

The Huntington Beach resident is in her sixth year of serving homebuyers, sellers and REALTORS® throughout Orange County.

The housing market experienced significant growth from 2020 to 2024.

According to the U.S. Department of Housing and Urban Development (HUD), the national sales market became slightly tight in 2023 after being tight during the previous two years. The supply of existing homes for sale increased from 2.7 months in 2022 to 3.1 months in 2023, and the inventory of existing homes for sale increased by 4% during the same period. For Camarena and other women like her, it’s

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“I THINK BEING WILLING TO LEARN NEW THINGS AND EVOLVE WITH NEW TECHNOLOGIES IS THE GAME CHANGER IN ANY BUSINESS.” — Paula Camarena not a stretch to say they are still trailblazers in an industry where women are significantly underrepresented.

But home inspectors make up only a small portion of the overall construction and building inspectors category, and when that’s considered, the numbers are even more telling. According to the most recent figures, women comprise two percent of the American Society of Home Inspectors (ASHI) and four percent of the International Association of Home Inspectors.

Prior to joining Pillar To Post Home Inspectors, Camarena was in the technology field

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for 20 years. She also earned an MBA in 2013. However, she wanted to pursue a business opportunity that closely aligned with her personal experiences in buying and selling investment properties. As a homebuyer, she knew the importance of understanding the condition of a home and any potential future costs that might need to be addressed. That’s when a friend suggested she consider being a home inspector.

“What I find important in the Pillar To Post system, is the constant innovation. I don’t think being a female in a male dominated industry is a barrier anymore,” Camarena said. “I think being willing to learn new things and evolve with new technologies is the game changer in any business.”

Pillar To Post Home Inspectors’ innovative technologies and business model provides an exceptional home inspection with unique and innovative features that are all delivered within a seamless brand experience.

All developed pre-pandemic and ready to be utilized when the pandemic struck, the new features further highlight

Pillar To Post Home Inspectors’ standing as a visionary in its industry.

With Camarena’s extensive education and intuitive approach to business, she has demonstrated repeatedly her ability to go outside the box, protecting her clients from future liability. “I am so excited to be able to do what I am passionate about and that is being of service to those I work with,” she said.

Camarena shared one inspection that gave her a delightful story to tell, even though it was somewhat harrowing. “I did get stuck in an elevator in a beachfront home, and no one was there,” she said. “I eventually figured out how to get out, but I did have a little bit of a panic attack.”

ABOUT PILLAR TO POST HOME INSPECTORS ® Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are over 550 franchises located in 49 states and nine Canadian provinces. Longterm plans include adding 500 to 600 new franchisees over the next five years. For further information, please visit www.pillartopost.com or for info about a franchise go to www. pillartopostfranchise.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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WOMEN OF FRANCHISING

Fibrenew Women Craft Success Their Own Way

by Robyn Deering, Consultant, The Franchise Consulting Company

F

rom repairing luxury car interiors to restoring commercial furniture, women franchisees at Fibrenew are proving that technical expertise and craftsmanship know no gender. The company was recently named one of the ‘Top 50 Franchises for Women’ by Franchise Business Review. This comes as no surprise to those familiar with the company's emphasis on flexibility and work-life balance—qualities proven particularly attractive to women entrepreneurs.

"Women have played a key role in Fibrenew's success, and we've seen their presence in our system grow steadily over the years," says Jesse Johnstone, President of

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Fibrenew. "Many have built thriving businesses, bringing a strong mix of customer focus, operational excellence and leadership to their communities."

Take Cyndi Douglas, for example. A single mother of two teenage sons, Douglas traded her 25-year career in the tech industry for a Fibrenew franchise—a decision that has paid off both financially and personally. "It's become a family business," she explains, noting how her sons have become involved, helping with trade shows and moving large pieces of furniture in client’s homes. The experience has been so positive one of her sons now aspires to follow in her footsteps.

The success of women in the Fibrenew system isn't just anecdotal. The franchise participated in a comprehensive survey conducted by Franchise Business Review, involving 300 franchise brands and over 8,500 female franchisees.

The survey examined 33 benchmark areas, including leadership, training and support, financial opportunity and work-life balance. The results were overwhelmingly positive, with 89% of women reporting satisfaction with their business ownership experience.

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Fibrenew has attracted individuals from diverse professional backgrounds—from teachers and engineers to sales consultants and software developers. This diversity of experience has strengthened the network of over 300 locations worldwide, creating a community of diverse entrepreneurs united by their commitment to excellence and customer service.

Douglas had looked at several franchises before she took out a Small Business Administration loan and purchased her Fibrenew territory in St. Augustine, Florida. “What really won me over was the sense of community and support,” she said. “Every single person I talked to was super helpful, whether it was technical or administration or just another franchisee I called up for advice.”

According to Johnstone, many women have said they found Fibrenew appealing because of it’s combination of flexibility, scalability and support. The company's mobile service format allows owners to create a business that fits their lifestyle and goals, while the proprietary product line and exclusive technology provide a

competitive edge in the market.

The environmental aspect of the business also resonates with many owners. By repairing and restoring items rather than replacing them, Fibrenew franchisees help prevent thousands of pieces of furniture and upholstery from ending up in landfills each year. “Many of the older people I serve in west El Paso want to keep their old furniture they are used to and not have to replace it or take it in a truck somewhere to be repaired,” said Nohely De Lara, a Fibrenew franchisee in south Texas. She said her customers are particularly grateful when she can show up to their homes and restore or re-dye their couches and chairs in

about an hour. “Even though I came from a marketing degree background, color comes really easy to me and I can work very quickly,” De Lara said.

Easy-to-follow process steps and the professional services in place that facilitate marketing and scheduling made Fibrenew the right choice for De Lara after two and a half years of looking at various franchises. She said finding the right business that allowed her to keep her family as her number one priority was important. "Fibrenew's core values are rooted in providing an opportunity for all entrepreneurs, supporting them in growing a solid business and offering a flexible lifestyle that allows

for a family-first schedule.”

Johnstone emphasizes.

Nohely’s husband also has embraced the franchise and she said they are able to schedule their working hours to accommodate the needs of their three school-aged children.

"Franchising provides many options to women seeking business ownership on a full- or part-time basis," notes Michelle Rowan, President and COO of Franchise Business Review. “For women considering entrepreneurship, Fibrenew's success story demonstrates that with the right support system and business model, they can break into and thrive in unexpected industries.”

Being open-minded to alternative ways of doing things can open a path to success for women considering franchise ownership, Douglas said. Her advice is: “Be persistent and look at all the alternatives. And, have confidence in yourself to see everything through.”

The 40-year-old franchise system’s blend of professional opportunity and personal flexibility continues to attract women owners and they in turn craft a myriad of ways to grow their businesses. Their success proves success know no gender boundaries at Fibrenew.

ABOUT THE AUTHOR Robyn Deering is a consultant for building and buying franchise opportunities. Adept at bringing together resources and people to achieve goals with measurable metrics of success. Contact Robyn at Robyn@ TheFranchiseConsultingCompany.com.

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BUTTERFLY HOME CARE DEDICATION BEYOND MEASURE. HOME HEALTH CARE YOU CAN TRUST.

BUTTERFLY HOME CARE | COMPASSIONATE HOME CARE SERVICES Butterfly Home Care provides specialized home care services for seniors, people with disabilities, and individuals with autism. Our company has built a strong reputation and proven track record in delivering high-quality, personalized care at the comfort of people's homes. With extensive experience in the field, we are committed to meeting the unique needs of each client.

WHY FRANCHISE WITH US? Expertise in Autism & Disability Care

Cutting-Edge Technology

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FRANCHISED BY

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OUR MISSION: Enrich lives through high-quality, compassionate in-home healthcare.

Join Butterfly Home Care and Franchise a Business Built on Compassionate Care!

bwang@butterflyhomecare.com

www.butterflyhomecare.com

703-278-2898

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WOMEN OF FRANCHISING

Rhonda A LIVING LEGEND IN FRANCHISING AND WOMEN’S ADVOCACY

G

racing the inaugural issue of Women’s Month for the Franchise Journal and blazing a trail through the world of franchising, few figures have shaped franchising with as much impact, intelligence, and authenticity as Rhonda Sanderson. With her megawatt smile and a list of connections that spans the globe, she is the true pioneer in franchise public relations. She has spent decades launching, building, and nurturing the brands that define the sector today.

ADVICE 5 Commo n Characteristics of Highly Success ful People p. 22

FRANCHISE HOW TO Follow a Process to Avoid Impulse buying p. 118

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MARCH 2020 /Franch

Journal

iseJournal.com

Rhonda Sanderson of Sanderson PR

FRANCHISING

Fanti

The

WOMEN of

Illustration by Rosemary

French (grãd dam) noun.

A woman regarded as the most experienced, prominent, or venerable member of her profession, etc.

Rhonda graced the cover of Franchise Journal’s inaugural Women’s issue in March of 2020.

THE SCOOP Why People Invest in Franchi ses p. 128

TM

Sanderson But Rhonda’s contributions extend far beyond business success—she has also been a fierce advocate for women in franchising, a mentor to hundreds of entrepreneurs, and an inspiring force in every room she walks into.

For those lucky enough to know her, Rhonda is more than just a brilliant strategist; she is a powerhouse of energy, wisdom, and style.

Always impeccably dressed, effortlessly charismatic, and equipped with one of the sharpest minds in the business, she is an icon in franchising and a role model in life.

A TRAILBLAZER IN FRANCHISE PUBLIC RELATIONS Rhonda Sanderson is not just a public relations expert— she is a brand architect, a storyteller, and a connector of people. Since founding

Sanderson & Associates in 1986, she has been the driving force behind some of the most recognizable names in franchising. Her ability to take emerging franchisors, craft their stories, and position them as industry leaders is unparalleled.

In an industry that thrives on credibility, visibility, and trust, Rhonda has mastered the art of making brands stand out. Whether it’s through strategic media placements, compelling narratives, or innovative PR campaigns, she has propelled countless franchisors into the spotlight. Many of the most successful franchise brands today owe a significant part of their early success to her expertise, guidance, and unwavering commitment to their vision.

But Rhonda’s magic goes beyond strategy—it’s her instinct for greatness that

sets her apart. She has an almost uncanny ability to spot future franchise success stories before they happen, helping shape concepts into household names. Many franchisors who started with little more than a dream and a plan have found themselves at the helm of thriving brands, thanks in large part to Rhonda’s influence.

A CHAMPION FOR WOMEN IN FRANCHISING While her professional accolades are numerous, Rhonda’s impact as an advocate for women in franchising is just as profound. At a time when the industry was heavily male-dominated, she not only carved out her own success but also made it her mission to uplift other women along the way.

She has been a vocal

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proponent of female entrepreneurship, encouraging women to see franchising as a path to independence, success, and financial security. Whether through mentoring, speaking engagements, or simply leading by example, Rhonda has inspired countless women to take their place at the table— not as guests, but as decision-makers and industry leaders.

Her work has helped change the perception of franchising as a “boys’ club,” proving that women can and should be at the forefront of the industry. Many of today’s most successful female franchisors count her as both an inspiration and a mentor, a testament to the lasting impact of her advocacy.

A FORCE OF NATURE IN BUSINESS AND LIFE It’s impossible to talk about Rhonda Sanderson without mentioning the energy, passion, and sheer force of personality that define her. She is a vivacious, quick-witted, and endlessly engaging

presence—someone who can command a room without trying and who elevates every conversation with her intelligence and insight.

Yet for all her brilliance, Rhonda is also known for her warmth and generosity. She is deeply loyal to those she believes in, always willing to lend an ear, a piece of advice, or a much-needed dose of reality. In an industry where egos can run high, her ability to stay genuine, down-toearth, and true to herself is rare and refreshing.

She is also, without question, the most stylish woman in any room.

While some people dress for success, Rhonda embodies it effortlessly—her impeccable sense of fashion is just another reflection of her ability to balance sophistication, confidence, and individuality. Whether she’s at a high-profile industry event, mentoring an up-and-coming franchisor, or simply enjoying time with her family, she carries herself with a grace that is uniquely her own.

FAMILY, PETS, AND A LIFE WELL-LIVED For all her professional success, Rhonda’s greatest

love is her family, her pets and her friends. Her daughter Samantha Sanderson Amato has taken up the family crest of PR and is currently Vice President of Sanderson PR and is blazing her own trail through business. Rhonda speaks about all of them with the same passion she brings to her work, always prioritizing the people (and animals) who matter most to her. She has built an extraordinary career, but she has never lost sight of what truly matters— connection, love, and making a difference in the lives of those around her.

Her ability to balance an intense career with a full, meaningful personal life is yet another reason she is admired. She doesn’t just work hard; she lives fully— embracing each opportunity, supporting those she loves, and making time for joy.

Whether she’s advocating for a franchisor, mentoring a colleague, or doting on her beloved pets, she does it all with a sense of purpose and an infectious enthusiasm.

A LIVING TREASURE IN FRANCHISING AND BEYOND There are many talented people in franchising, but

RHONDA HAS BEEN A VOCAL PROPONENT OF FEMALE ENTREPRENEURSHIP, ENCOURAGING WOMEN TO SEE FRANCHISING AS A PATH TO INDEPENDENCE, SUCCESS, AND FINANCIAL SECURITY. 58

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there is only one Rhonda Sanderson. Few can match her brilliance, her experience, or her unwavering commitment to helping others succeed.

She has shaped the industry in ways that will be felt for generations, building brands, elevating leaders, and paving the way for women in business.

But beyond all of that, Rhonda is a living treasure— someone who brings light, wisdom, and joy into the lives of those who know her.

Whether you meet her in a boardroom, at an industry event, or simply in passing, one thing is certain: you will never forget her.

In an era where true

pioneers are rare, Rhonda Sanderson stands as an example of what’s possible when intelligence, passion, and authenticity come together. The franchise world is better because of her, and those fortunate enough to work with her know that they’ve encountered someone truly extraordinary.

RHONDA HAS BUILT AN EXTRAORDINARY CAREER, BUT SHE HAS NEVER LOST SIGHT OF WHAT TRULY MATTERS—CONNECTION, LOVE, AND MAKING A DIFFERENCE IN THE LIVES OF THOSE AROUND HER. WWW.FRANCHISEJOURNAL.COM | MARCH 2025

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FRANCHISED BY

(843) 709-5409 juicedfuel.com info@juicedfuel.com

The

WOMEN of FRANCHISING Women Have Been an Integral Part of the Fabric of Our Country and in Building Franchising Around the World.

Highlighting the Extraordinary Women Who Make a Difference Every Day in the World.

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

GAYLE LONGMORE

FRANDEVCO Director of Business Development www.f randev.co Gayle Longmore exemplifies leadership with heart, setting a standard for authenticity and compassion in the franchising industry. Known for her personable approach, Gayle takes the time to build genuine, meaningful connections with franchise consultants, creating a supportive environment where they feel heard, valued, and empowered. Her belief in fostering strong relationships isn’t just a leadership style — it’s a core part of who she is.

Gayle’s hands-on approach ensures that consultants receive the guidance, attention, and personalized support they need to thrive. Whether addressing challenges, celebrating milestones, or offering expert advice, she consistently goes above and beyond to show that their success matters to her personally.

What truly sets Gayle apart is her rare ability to seamlessly blend warmth with professionalism.

She brings empathy, kindness, and positivity into every interaction, while also providing the steady leadership and clear direction needed to navigate the complexities of franchising. Her unique balance of heart and expertise makes her not only a trusted advisor, but also an invaluable resource to everyone she works with.

BETH NILSSEN

GREAT CLIPS Director of Franchise Development www.greatclips.com Beth Nilssen, CFE joined the Great Clips franchise development department in 2007. She has been the Director of Franchise Development at Great Clips since 2013. She is the first female to have this role and is currently the youngest director at Great Clips. Beth has helped grow Great Clips to nearly 4500 salons in the US and Canada.

Standing a striking 6’2” tall, she has been recognized as one of the brightest rising stars in franchising.

When asked, her peers rarely comment on her multiple professional achievements, but rather on her willingness to help lift others within the franchising community.

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The WOMEN of FRANCHISING

CAREY GILLE

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GWENDOLYN KISTLER

FRANCHISE FASTLANE President & Co-Founder www.f ranchisefastlane.com

CERTAPRO PAINTERS® OF PORTLAND CSA certapro.com/portland

Carey Gille is an accomplished serial entrepreneur who has co-founded four start-ups and has extensive experience both as a franchisor and franchisee. She co-founded and now leads as the CEO of Franchise FastLane and is a franchisee of two FastLane brands. Paving the way for women in franchising, Carey’s leadership has helped explode Franchise FastLane in seven short years to the #1 FSO in the country: ranking on the INC. 5000 list and on Entrepreneurs Franchise Supplier list for five consecutive years.

CertaPro Painters® proudly celebrates Gwendolyn Kistler during Women’s Month at Franchise Journal for her leadership and dedication to franchising. As Co-Chair of the Women’s Resource Group, Gwendolyn brings passion and expertise to her role, helping drive success in her Portland market. Transitioning from a leadership role at Sherwin-Williams, she took a chance on commercial sales and has never looked back—now playing a key role in her franchise’s ambitious $5.5 million sales goal.

Her commitment to community outreach is equally inspiring, supporting organizations like Project Lemonade, Paint It Pink, and The Oregon Humane Society. Gwendolyn’s leadership shines in high-pressure moments, as seen when she and her team stepped up to complete a largescale project on short notice, exceeding client expectations. She embodies the power of strong mentorship, teamwork, and perseverance— values that continue to elevate women in franchising.

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The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

BARBIE DORSEY

STEPHANIE LARSEN

CertaPro Painters® proudly recognizes Barbie Dorsey, Owner of CertaPro Painters® Wilmington, NC, for her leadership in franchising.

Once a CertaPro customer, her passion for design and business led her from sales to successful franchise ownership.

Barbie believes that building a brand, inspiring a team, and creating a culture that reflects your values are the keys to success. This WHY has driven her to cultivate a business rooted in purpose, passion, and community impact, ensuring her team and customers feel valued.

Beyond business, she is a founding member of NAWIC’s Cape Fear Chapter, a WISE board member, and an accredited Service Partner with Welcome Home Angel.

In a male-dominated industry, Barbie has thrived by leading with grace, learning from mentors, and inspiring others. She remains dedicated to building a brand driven by passion, resilience, and purpose.

"Because Barbie can be anything, women can be anything." – Barbie

Stephanie Larsen’s journey from art teacher to franchising powerhouse is nothing short of inspiring. As President of Children’s Art Classes (CAC), she has not only built a thriving franchise but has empowered others to build meaningful businesses of their own. Since launching CAC in 2020, Stephanie has led the brand to an incredible milestone—50 units signed, with plans to more than double that this year. Her leadership has fueled a movement, helping franchise owners ‘do well by doing good’ through a semi-absentee model that delivers strong profits and recurring revenue. What truly sets Stephanie apart is her unwavering commitment to every franchise owner. She doesn’t just help people open businesses—she mentors them, champions them, and shares her passion for bringing high-caliber art education to communities nationwide.

CERTAPRO PAINTERS® WILMINGTON Owner certapro.com/wilmington-nc

CHILDREN'S ART CLASSES President www.childrensartclasses.com

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The WOMEN of FRANCHISING

ROXANNE CONRAD

AMANDA GINGOLD

Roxanne Conrad has worked her way up from 360 Painting Franchise Owner to COO of Premium Service Brands in a short amount of time. (With a few titles in between.) Her dedication to PSB, every brand, every owner and all the internal team is incredible. She is passionate about what she does and moving the company forward with integrity, grit, empathy and success. Her knowledge of franchising and marketing is extensive. She is also dedicated to her family and friends.

Amanda Gingold, co-founder of DonutNV, embodies the true spirit of entrepreneurship.

With creativity, attention to detail, and a strategic marketing mindset, she has helped grow DonutNV to over 130 franchisees nationwide.

Leveraging her luxury retail background working with brands like David Yurman and Nordstrom, her expertise in marketing strategy and brand development has driven national expansion while maintaining the fun, engaging experience that defines DonutNV. Amanda’s passion for innovation and brand development continues to push the brand forward, inspiring other women in franchising with her dedication, creativity, and entrepreneurial drive.

PREMIUM SERVICE BRANDS COO www.premiumservicebrands.com

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DONUTNV Co-Founder donutnv.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

LAKE BANCROFT

TRUBLUE OF TREASURE VALLEY Franchise Owner www.trublueally.com Lake Bancroft, a former CNA and stay-at-home mom, turned her passion for senior care and home improvement into a thriving business by franchising with TruBlue Home Service Ally in Boise, Idaho. After a year of successfully operating her franchise, Bancroft reflects on her journey, crediting TruBlue’s support and systems for helping her transition into entrepreneurship.

With her background in senior care and a business degree, she’s dedicated to delivering exceptional service, creating local jobs, and expanding her reach. Bancroft is proud to build a business that improves lives and strengthens her community while achieving her entrepreneurial dreams.

LISA POPPOVICH SMITH CITY WIDE FACILITY SOLUTIONS COLUMBUS COO gocitywide.com

Lisa Poppovich Smith joined City Wide Facility Solutions of Columbus, Ohio, in 2011. Leveraging her exceptional communication, client service, and contract negotiation skills, she has progressed rapidly through various roles, ultimately becoming Chief Operating Officer. In her current leadership position, Lisa collaborates closely with the Columbus Leadership Team, directors, managers, and executives to drive sustained growth, exceed performance goals, and establish a strong foundation for City Wide’s employees. Known for her innovative approach to business, she is dedicated to fostering a culture of winning and consistently supporting each team member’s growth and achievement. Lisa enjoys mentoring and collaborating with her colleagues throughout the entire franchise. In addition to her City Wide responsibilities, Lisa currently sits on the Executive and General Boards of The Greater Columbus Sports Commission, in addition to sponsoring over 20 local Columbus organizations year over year.

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The WOMEN of FRANCHISING

SUZI OVERSTREET

RENAE MYERS

Suzi Overstreet is the Director of Marketing for Hawaii Fluid Art, bringing passion, creativity, and strategic expertise to the brand. As a dedicated leader, she plays a pivotal role in shaping HFA’s marketing initiatives, overseeing branding, advertising, and digital engagement. Suzi’s ability to connect with customers and franchisees helps drive brand awareness and community engagement. Her faith-driven leadership and commitment to excellence ensure that Hawaii Fluid Art’s message reaches a broad audience.

As a devoted wife to Joel and mother of four, she balances family and career with grace, making a meaningful impact in both her professional and personal life.

Renae Myers is the Director of Special Projects at Hawaii Fluid Art, playing a key role in expanding and enhancing the brand’s initiatives. Her expertise in operations, event planning, and strategic growth ensures that projects are executed seamlessly and effectively. Passionate about community engagement, Renae spearheads innovative events, partnerships, and experiences that strengthen HFA’s presence nationwide. As a dedicated wife to Shawn and mother of two, she skillfully balances business and family life. Her leadership and vision drive impactful initiatives, helping Hawaii Fluid Art evolve while staying true to its mission of creativity, inclusivity, and artistic expression.

HAWAII FLUID ART Director of Marketing www.hawaiifluidart.com

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HAWAII FLUID ART Director of Special Projects www.hawaiifluidart.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

CHLOE BLACKBURN

SAVANNAH FORRESTER

Chloe Blackburn is the Marketing Coordinator for Hawaii Fluid Art, bringing fresh creativity and dedication to the brand’s marketing initiatives. As a full-time student at **Lander University**, she skillfully balances academics with her role at HFA, proving to be an **integral part** of the marketing team. Chloe’s passion for branding, social media, and design helps elevate HFA’s outreach, ensuring engaging content and strategic promotion. Her ability to blend innovation with marketing strategy makes her a vital asset to the team. Chloe’s hard work and commitment reflect her drive to grow both professionally and academically while contributing to HFA’s success.

Savannah is an incredibly special women and provides value in ways that continuously foster a positive work environment. Savannah went to the University of Clemson and earned a masters degree in biomedical engineering. After years of hard work in the engineering field, Savannah wanted to try her hand at entrepreneurship. She started her own business (Tiger Wag) which is a Doggy Daycare. This 1 business was not enough for and that's when she found Painter1. Savannah now Owns and operates a Painter1 location in SC in addition to her Dog Daycare. She is an incredibly hard worker, team leader, wonderful human. She most recently joined Painter1 Franchises new Advisory Council.

HAWAII FLUID ART Marketing Coordinator www.hawaiifluidart.com

PAINTER1 OF UPSTATE SC Owner / President www.painter1.com/upstate

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The WOMEN of FRANCHISING

ALEIGHA BRAUSEN

JOHANNA CALDERON

Aleigha Brausen is the Marketing Manager for Hawaii Fluid Art, guiding franchisees from their **grand opening** and beyond with her expertise, dedication, and kindness. She plays a crucial role in helping franchisees develop effective marketing strategies, ensuring their success from day one. Known for her **hard work and insightful leadership**, Aleigha provides personalized support, helping franchise owners maximize visibility and community engagement.

Beyond her professional contributions, she is a devoted mother to a beautiful little girl and is currently expecting her second child. Her warmth, experience, and passion make her an invaluable part of the HFA family and mission.

Johanna Calderon's journey from Wall Street to franchising embodies the spirit of Women's History Month. After a successful 13-year career in finance, including a stint at BNY Mellon, Calderon sought a new challenge that would allow her to balance family life with professional fulfillment.

Inspired by a colleague's entrepreneurial spirit, she discovered BooXkeeping, a bookkeeping franchise that resonated with her passion for accounting and desire to support small and medium-sized businesses. Calderon saw the potential to leverage her expertise to make a tangible difference in her community, helping business owners navigate their finances and achieve growth. Driven by her faith and a belief in the power of resilience, she embraced the challenge of franchise ownership, recognizing the unique opportunities and challenges women face in this arena. Calderon is now building a thriving BooXkeeping business in Orlando, demonstrating that with determination and support, women can excel in franchising and achieve their entrepreneurial dreams.

HAWAII FLUID ART Marketing Manager www.hawaiifluidart.com

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BOOXKEEPING ORLANDO Owner www.BooXkeepingFranchise.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

GARA POST

JEN OLSON

Gara Post is the Co-Founder and Chief Creative Officer of The NOW Massage and Co-Founder of Bowie Barker, two lifestyle brands under The Post Investment Group family. Recognized for her innovation, Gara fosters brand loyalty through the rituals of crafting experiences that leave impressions, celebrate individuality and build community. Launching The NOW Massage in 2015 along with her business partner and husband Jason Post, the national franchise has expanded to 75+ boutiques open and 170+ locations in development nationwide. Gara is the DNA of the brand, keeping the vision and voice true to all boutiques, media platforms and product collections.

Jen Olson is the Vice President of Franchise Development at The NOW. With decades of experience in franchise sales and development, Jen played a pivotal role in The NOW’s launch into franchising in 2019, successfully selling 100+ franchise licenses to date. Working closely with The NOW’s leadership team, Jen’s proven track record is driving the next phase of the brand’s expansion, with key growth markets in Minneapolis, Salt Lake City, Boston, New Jersey, Washington D.C., Austin and more. From development planning to sales presentations and real estate, Jen is dedicated to helping franchisors and franchisees reach their full potential.

THE NOW MASSAGE Co-Founder & Chief Creative Officer thenowmassage.com

THE NOW MASSAGE Vice President of Franchise Development thenowmassage.com

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The WOMEN of FRANCHISING

KENDRA SPENCER

MEG GANNON

As a seasoned franchise marketing executive with 20+ years of industry experience, Kendra Spencer leads the strategy, development and execution of franchise marketing initiatives for The NOW. Her past experience spans multiple industries, working with notable brands like TITLE Boxing Club, Sky Zone, Massage Envy and more. Kendra has successfully led national media campaigns, company rebrands and consumer programs that drive results for franchise owners.

Meg Gannon, Vice President of Construction & Supply Chain, brings nearly 11 years of experience in the retail and restaurant industries to her role with The NOW. Having worked with brands like Qdoba, The Coffee Bean & Tea Leaf, Fat Burger and more, Meg oversees the design, construction and FF&E of all NOW boutiques from coast to coast. She has been recognized for her achievements in delivering on-time and highquality projects that exceed franchise owner’s expectations.

THE NOW MASSAGE Vice President of Marketing thenowmassage.com

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THE NOW MASSAGE VP of Construction & Supply Chain thenowmassage.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JENNIFER MURPHY

MICHELLE SANDONATO

With nearly 15 years of franchising experience, Jennifer Murphy leads all aspects of learning and development, sales training, guest experience, testing and more for The NOW. Having worked with brands like Cold Stone Creamery, Sky Zone and Massage Envy, Jennifer has developed and led global training programs in the U.S., China, Kuwait, Mexico, Colombia, and more. In her various roles, she has been recognized by her peers as a top performer. Jennifer received her degree in education and considers herself a lifelong learner. She looks forward to continuing to develop her career in franchising with The NOW.

Michelle Sandonato is the Co-Founder of Bowie Barker & Vice President of Strategy at The NOW Massage. Michelle has nearly 20 years of experience using her insights to build and grow brands that consumers love. She has worked with high-growth, international companies like Cold Stone Creamery, Sky Zone, Massage Envy and The NOW, leading strategy, guest experience, new product and service development, operations and more. In 2022, Michelle and Jeff Platt, founder of Sky Zone, co-founded Bowie Barker alongside Post Investment Group.

Following its franchise launch in 2023, Bowie Barker currently has four locations open with additional shops in development nationwide.

THE NOW MASSAGE VP of Learning & Development thenowmassage.com

BOWIE BARKER Co-Founder bowiebarker.com

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The WOMEN of FRANCHISING

CHRISTINA DALE

AMANDA SELL-SANDE

Christina Dale is the Vice President of Development & Real Estate at The NOW, bringing 20+ years of experience in franchising across a variety of functions, including franchise development, real estate, international strategy, construction and franchise sales operations. She has successfully led teams across multi-brand and large-unit franchise networks including The UPS Store and Xponential Fitness, with a strong focus on market strategy, prioritization, location analysis and lease negotiations. Known for her franchisee-focused approach, Christina also demonstrates leadership through her involvement in women's leadership development committees, active support of non-profit organizations, and mentorship within the sports and active lifestyle sector.

With 18 years in the talent industry, Amanda Sell-Sande has built a reputation as a visionary in staffing and recruitment. As the owner of Julison Sell Search Team (JSST), an MRINetwork franchise office, she made a bold move in 2023—acquiring seven HireQuest Direct staffing offices across Oregon and Washington. One year in, Amanda is proving why she’s a leader to watch.

“I have been so energized by this acquisition,” says Sell-Sande. “HireQuest’s innovative approach to workforce solutions aligns perfectly with my passion for people, business growth, and community impact.”

Her strategic leadership has created synergy between JSST and HireQuest Direct, expanding opportunities for businesses and job seekers alike. As she continues to implement new tools and processes, Amanda’s influence in staffing keeps growing—just like the teams she helps build.

THE NOW MASSAGE VP of Development & Real Estate thenowmassage.com

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JULISON SELL SEARCH TEAM (JSST) CEO julisonsell.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

MESHEL HARVEY

LATHA RAVI

Meshel Harvey has made exceptional contributions to Flylock Security. In just eight years, she rose from a call center agent to Director of National Accounts, playing a pivotal role in securing key national accounts that support our 80+ franchisees. Meshel led multimillion-dollar projects, including the nationwide 6000 Mattress Firm initiative, benefiting all franchisees. She single-handedly generated steady work, fostering large-scale opportunities, and built a national account team of nearly 10 individuals, all following her example of excellence. Meshel’s leadership and dedication have greatly impacted Flylock’s growth and success.

Latha Ravi, the owner of FlyLock Security Solutions – South Atlanta, is an excellent candidate as she’s done incredible work in her local community. Demonstrating great leadership and expertise in the commercial security industry, she was recognized as the 2023 Woman Owned Small Business of the Year in Georgia. Her ranking alongside some of the best franchises in the state, is a testament to her ability to build a thriving business.

This past year, Latha received the 2024 Small Business Award from the Fayette Chamber of Commerce, further cementing her reputation as a successful female entrepreneur. With a commitment to excellence and a devotion to continued growth, Latha knows what it takes to build a thriving business, ensuring her clients always receive exceptional service. As one of the hardest working franchisees in our franchise network, Latha truly deserves this nomination.

FLYLOCK SECURITY SOLUTIONS Director of National Accounts www.flylock.com

FLYLOCK SECURITY SOLUTIONS Franchise Owner flyinglocksmiths.com/south-atlanta/

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SUZANNE COLIS

FLYLOCK SECURITY SOLUTIONS PORTLAND Franchise Owner flyinglocksmiths.com Suzanne Colis, owner of FlyLock Security Solutions – Portland, has made a significant impact on the Portland area since starting her franchise in 2017. Specializing in commercial locksmith and security services, Suzanne has seen significant growth in a competitive industry, positioning herself as a trusted expert in the field.

As an incredible leader and asset for FlyLock as a whole, we want to recognize Suzanne, who has done exceptional work in her community and has established herself as a successful female business owner. Committed to building relationships with her customers and expanding her expertise, her relentless work ethic drives her success in the industry. Suzanne is highly respected across the franchise network, always offering support to other FlyLock owners. Her commitment to growth, innovation, and creating new strategies to expand her business is what makes Suzanne a deserving nominee.

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GRACE DONNELLY

FRANCHISE FASTLANE Director of Franchise Development www.f ranchisefastlane.com Grace is a powerhouse in franchising, bringing years of expertise and passion to her role at Franchise FastLane. As a Director of Franchise Development for Zoom Drain, she’s championing female entrepreneurs in a traditionally maledominated industry. She draws inspiration from Ellen Rohr, a mentor who shares her drive for excellence. Beyond work, Grace thrives on travel, yoga, and kickboxing. Her enthusiasm for franchising is rooted in its ability to foster connections and change lives. With her dedication and heart, Grace is paving the way for more women to succeed in franchising.

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

DANA DEMARINO

GABRIELLE SACCO

With a passion for business ownership and empowering others, Dana DeMarino has spent the past two years at Franchise FastLane helping entrepreneurs find the right franchise fit. As a Director of Franchise Development, she works with a range of brands and industries guiding franchisees toward success. She finds immense fulfillment in seeing her placements thrive— like a recent Tippi Toes owner whose business transformed her life. With a love for travel, family, and skincare, Dana is proud to help others build their futures through franchising.

Gabrielle Sacco joined Franchise FastLane in July 2023 as the Director of Franchise Development for The Tox. A former business owner, she operated a junk removal company for five years, scaling it from the ground up and managing teams across two states. That hands-on experience gave her the resilience and business acumen she now shares with aspiring franchisees. Passionate about empowering women, Gabrielle ensured her former company remained woman-led by hiring a female general manager. Inspired by her mentor, Jessica McLean, she embraces the challenges of a maledominated industry, proving that women belong at the forefront of franchising.

FRANCHISE FASTLANE Director of Franchise Development www.f ranchisefastlane.com

FRANCHISE FASTLANE Director of Franchise Development www.f ranchisefastlane.com

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The WOMEN of FRANCHISING

ROCHELLE HENDRICKS

KELLY MACHT

Rochelle Hendriks, one of Ideal Siding’s® top-performing franchisees, has achieved an incredible milestone—surpassing $1M in revenue in just her second year. Running a successful business while managing family responsibilities is no small task, but Rochelle has proven that both can thrive with dedication and the right approach. Her ability to excel in a competitive industry showcases her exceptional leadership and drive.

Her journey is a testament to what’s possible with hard work, resilience, and the right support system. With Ideal Siding®'s proven strategies, she continues to grow her business, setting a benchmark for future franchisees.

Kelly is a passionate leader in franchising, dedicated to empowering others through business ownership. As Director of Franchise Development for Bloomin' Blinds, a femalefounded family business, she thrives on helping women break into male-dominated industries.

Her deep industry knowledge, gained from nearly a decade in franchise events, allows her to foster connections that inspire confidence and success. Kelly’s greatest inspiration is her daughter, whose resilience as an NCAA athlete motivates her daily. With a love for travel, food, and meaningful relationships, Kelly is a force for empowerment, proving that women can lead, innovate, and uplift others in franchising.

IDEAL SIDING HAMILTON Franchise Owner, General Manager idealsiding.com

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FRANCHISE FASTLANE Director of Franchise Development www.f ranchisefastlane.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

CARIN SKOWRONSKY

JAMILA CURRY

With seven years at Franchise FastLane, Carin Skowronsky has played a key role in the growth of SPENGA, All Dry Services, and Gameday Men’s Health—and is now preparing to launch another exciting brand. Beyond her work in brand development, she’s also a multi-unit franchise owner in the Twin Cities, giving her a unique perspective on both sides of franchising. Carin is inspired by leaders like Carey Gille, whose passion and mentorship have shaped her career.

When she’s not driving franchise success, she enjoys reading, working out, and traveling the world, always seeking new experiences and opportunities.

Jamila Curry, a wife, mother of four, and RockBox Fitness owner, believes fitness is about more than exercise—it’s about building community.

Her journey began as a RockBox member, where she found an environment that prioritized encouragement and personal connection.

After moving to Washington, she realized the importance of that community and decided to bring RockBox to her new home.

As a business owner, Jamila has learned that people are the key to success. She fosters a strong network through trust, mentorship, and a willingness to adapt. She believes challenges happen for her, not to her, allowing her to embrace growth. Her mission is to ensure everyone feels seen, heard, and valued. Through RockBox, she has found a career that aligns with her passion, creating a space where individuals transform their lives and find belonging.

FRANCHISE FASTLANE Senior Director of Franchise Development www.f ranchisefastlane.com

ROCKBOX FITNESS Franchise Owner at RockBox Bellevue www.rockboxf itness.com

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JIL WOLFRAMJAMES

NANCY HAVERTY

Jil’s unique blend of Austrian heritage and American spirit makes her truly exceptional, bringing a rare combination of global perspective and entrepreneurial drive to everything she touches. As an immigrant, she embodies resilience, adaptability, and a deep appreciation for opportunity, which fuels her unmatched work ethic and tireless dedication. No matter how complex the challenge, Jil approaches it with grace, composure, and a clear, solution-focused mindset, earning the admiration and respect of everyone who works with her.

Her brilliant mind allows her to analyze situations from multiple angles, blending her European precision with the bold, innovative spirit that defines American business culture.

This fusion of cultures and experiences allows Jil to offer fresh insights, creative solutions, and an unwavering commitment to excellence. She leads with both intellect and heart, consistently raising the bar for herself and those around her.

Jil’s presence on our team is truly a gift, and her contributions make us stronger every single day.

We are incredibly lucky to have her.

Nancy is an exceptionally effective Director of Franchise Sales for CRS, combining strategic vision, leadership excellence, and an unwavering passion for the brand. Her ability to develop and execute comprehensive sales strategies has consistently driven franchise growth, positioning CRS for long-term success. With a proven track record of delivering results, Nancy brings both expertise and creativity to the process, ensuring the brand attracts high-quality franchise partners who align with CRS’s values and vision.

Her strong communication skills and natural warmth allow her to build authentic, trusting relationships with prospective franchisees. She guides them through the entire process with care, clarity, and confidence, making them feel supported every step of the way. Nancy’s deep understanding of the CRS business model, combined with her keen insight into evolving market dynamics, allows her to identify and engage ideal candidates quickly and effectively.

Her unwavering dedication to the success of both franchisees and the broader CRS brand makes her an indispensable member of the team and a driving force behind the company’s expansion.

CONTENT RECOVERY SPECIALISTS Director of Operations www.crspackout.com

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CONTENT RECOVERY SPECIALISTS Director of Franchise Sales crspackout.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

RENEE NAMISNAK

HALEY PAUL

Renee’s extensive experience in both franchising and startups makes her an invaluable asset to our team. With a career defined by versatility, innovation, and a can-do attitude, she brings a unique blend of entrepreneurial spirit and franchise expertise to every project she touches.

Renee’s deep industry knowledge allows her to anticipate challenges, identify opportunities, and offer practical solutions that drive results.

What truly sets Renee apart is her fearless approach to work. No task is too big or too small — she jumps in with enthusiasm, determination, and a level of ownership that inspires those around her. Whether she’s leading a complex project, solving problems on the fly, or providing critical insights, Renee consistently exceeds expectations.

Her contributions are not only impactful but also delivered with a collaborative and positive attitude, making her a joy to work alongside.

Renee’s unwavering commitment to excellence, her proactive mindset, and her dedication to the success of the entire team make her a truly special coworker and an essential part of our organization.

Haley’s creative spirit shines brightly in everything she does, making her an essential driving force behind the success of our marketing and sales efforts. Her imaginative approach to problem-solving and her ability to think outside the box bring fresh ideas and innovative solutions to every project. Even in the midst of the fast-paced, often chaotic world of marketing, Haley is a steady, positive presence who keeps the team energized and focused.

A quick learner with a natural curiosity, Haley has become a true martech guru, mastering new tools and technologies with ease. Her adaptability allows her to pivot seamlessly between tasks, whether she’s developing a new campaign, analyzing data, or supporting sales initiatives.

Beyond her impressive skill set, it’s Haley’s infectious smile, approachable personality, and unwavering can-do attitude that make her such a joy to work with. She embodies collaboration and creativity, making her not only a valuable asset to the team but also a colleague everyone is lucky to have in their corner.

CONTENT RECOVERY SPECIALISTS Onboarding & Administrative Specialist crspackout.com

CONTENT RECOVERY SPECIALISTS Brand & Community Manager crspackout.com

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DANIELLE MILLER

MARY CATHERINE MCDONALD

Danielle is an exceptional Franchisee Support Manager for CRS. She has a deep understanding of the CRS business model and is passionate about helping franchisees succeed. Danielle is an excellent communicator and is always available to provide support and guidance.

She is also a problem-solver and is always willing to go the extra mile to help franchisees overcome challenges. Danielle is a valuable asset to CRS and is committed to the success of its franchisees.

Mary Catherine’s journey began in franchise leadership, where she brought her exceptional sales acumen, operations management skills, and leadership experience to the table. As a franchise leader, she thrived in cultivating strong teams, empowering her staff to perform at their best, and fostering a culture of collaboration and support. She believes that successful businesses are built on the foundation of strong, well-trained teams, and she has consistently demonstrated her ability to attract, train, and retain top talent.

Her extensive background in sales, operations management, and team development positions Mary Catherine as a key driver of growth within the Hear Again America Franchise.

Passionate about improving the hearing healthcare experience, she is deeply committed to advancing the company's mission of providing accessible, high-quality hearing solutions across the United States.

CONTENT RECOVERY SPECIALISTS Franchisee Support Manager www.crspackout.com

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HEAR AGAIN AMERICA VP Franchise Development hearagainamerica.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

TRACI NOCITO HAND & STONE MASSAGE AND FACIAL SPA Multi-Unit Franchise Owner handandstone.com

Traci is a seasoned multi-unit Hand & Stone franchisee, operating six successful locations across Pennsylvania and South Carolina, with a seventh opening this year. Driven by delivering top-tier wellness experiences, she prioritizes guest satisfaction and innovation. Traci values her highly skilled team of massage therapists and estheticians, providing the latest tools and technologies for exceptional service. Her dedication to growth and quality make her a perfect example of an ideal franchisee’s ability to maintain the brand’s reputation for excellence.

JUDY FLYNN

THE FRESH MONKEE Founder www.thef reshmonkee.com In 2014, Judy Flynn, a health-conscious single mom from Connecticut, took a leap of faith. Leaving behind a corporate career, she opened The Fresh Monkee in a cozy 650 sq. ft. space in a small town with one bold mission: to redefine the way we think about smoothies.

Tired of the overly processed, sugar-packed options dominating the market, Judy set out to craft nutrient-dense protein shakes that prioritize health without compromising taste. “We start with a high-quality whey protein and incorporate unsweetened fruits, vegetables, and whole foods like spinach, chia seeds, and natural nut butters,” she explains. For those with specific dietary preferences, The Fresh Monkee also offers vegan protein options and unsweetened coconut or almond milk.

What started as a local passion project has blossomed into a nationwide movement. In 2022, The Fresh Monkee began franchising its unique, health-focused brand, and is quickly making waves.

Today, the company has expanded into 12 states, bringing wholesome, customizable shakes to communities across the country.

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The WOMEN of FRANCHISING

ERIN RENDER

EMILY ANDERSON

Erin Render, CEO of Legato Living, continues to redefine personalized memory care. What began as a vision to provide compassionate, high-quality dementia care has now grown into a thriving franchise. In just a year, Legato Living has expanded from 5 to 25 territories, bringing its innovative approach to more families in need. Erin’s leadership and commitment to excellence have fueled this rapid growth, ensuring each location upholds the highest standards of care. With a model built on compassion, quality, and oversight, Legato Living remains a beacon of hope for seniors and their loved ones. As the demand for specialized memory care rises, Legato Living stands at the forefront, proving that exceptional care and strategic growth can go hand in hand.

Under Erin’s guidance, the future is brighter than ever for those navigating dementia care.

Emily Anderson is a standout in the franchise world. With over 10 years of award-winning experience in both consulting and development, her client-centric approach is the confluence of a strategic mindset, empathy and understand and comprehensive industry knowledge. Emily's authenticity and warmth coupled with her own business ownership experience, enhances her ability to guide professionals from all backgrounds into exploring entrepreneurship. She excels in leadership and fostering trust-based relationships. Her passion for entrepreneurship and commitment to helping others achieve their goals make her an exceptional asset in the franchising industry.

LEGATO LIVING CEO & Founder legatoliving.com

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THE PERFECT FRANCHISE Franchise Consultant theperfectf ranchise.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

CASSIDY FORD

KARA GARCIA

Cassidy is well-connected, smart and not afraid to be vulnerable. She is unafraid to speak about her affliction with Tourette Syndrome and use her voice to advocate for it. She is a Certified Franchise Executive with 12 Years in Franchising and has been named a Top Franchising Influencer by Entrepreneur Magazine & 1851 Franchise. She is a leader with the IFA leadership with Women’s Franchise Committee, Pride Council, WFN – Atlanta, Southeast Franchise Forum.

Kara has been in franchising for more than 10 years. Helped build Smash my Trash and Heavyweight Waste from the ground up. The majority of her background is in training and devlopment, as well as franchise operations. She is a co-chair of the IFA's Women's Franchise Network as well as the planning committee for the franchise business network in Houston. She is a mom that is career-driven...and coaches both her children in sports. Played collegiate softball at a Division 2 university (catcher). Graduated Manville high school (Texas) magna cum laude with a degree in business from University of Houston.

PRISM SPECIALTIES Director of Franchise Development prismf ranchise.com

MILLICARE Brand President MilliCare.com

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The WOMEN of FRANCHISING

SARAH CARRIKER

PAULA SCHMIDT

Sarah Carriker has helped countless families in her community successfully sell their belongings.

Alongside her husband, Jake, she leads the Blue Moon Estate Sales of Austin team, bringing professional expertise and a personal touch to the estate sale industry. In 2024, Sarah reached a major milestone, hitting $1 million in revenue—a testament to her dedication and success in simplifying life transitions.

Sarah is active in community organizations like Rotary and Texas Women in Business and serves on the brand technology committee as well as previously serving on the franchise advisory council. Her passion for helping others, combined with a deep knowledge of estate liquidation, ensures families prepare for their next chapter smoothly. She offers invaluable comfort and direction.

Paula’s journey from an Express staffing employee to a successful Express franchise owner is a testament to her resilience. A single mother of three, Paula overcame personal and professional challenges, leveraging her staffing experience to build a thriving business.

She chose Western Pennsylvania for its strong manufacturing base and commitment to community, deeply involving herself in veteran support and local charities, and achieved such tremendous success that she later opened a second office. Paula’s drive and dedication turned obstacles into opportunities, and through Express, she’s changing lives—helping others find the same career breakthroughs that shaped her own success.

BLUE MOON ESTATE SALES OF AUSTIN Franchise Owner bluemoonestatesales.com

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EXPRESS EMPLOYMENT PROFESSIONALS Franchise Owner in Pittsburgh, PA (East); Westmoreland-Fayette, PA expressf ranchising.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

MAYA RATCLIFF HAWAII FLUID ART Founder hawaiifluidart.com

Maya’s journey from turning a pandemic boredom hobby into a thriving business — and eventually an empire — is nothing short of extraordinary. What began as a creative outlet at her kitchen table evolved into a powerful entrepreneurial success story, driven by her vision, resilience, and unwavering belief in her own potential. Maya’s ability to transform challenges into opportunities speaks volumes about her determination and innovative mindset, making her a true inspiration to aspiring business owners everywhere.

Beyond her personal success, Maya is deeply committed to empowering others, particularly women, to pursue their own entrepreneurial dreams. By openly sharing her story at franchise events, she offers not only valuable insights but also a sense of hope and encouragement. Her authenticity and willingness to pull back the curtain on her journey — the highs, the lows, and everything in between — make her a relatable and inspirational figure. Maya’s leadership is defined not just by her accomplishments, but by her dedication to lifting others up, making her a role model worthy of admiration and emulation.

JESSICA MCLEAN

FRANCHISE FASTLANE VP of Franchise Development f ranchisefastlane.com Jessica McLean has spent her entire career in franchising, starting as a Success Coach and quickly advancing into franchise operations and development. Since joining Franchise FastLane in 2022, she has overseen four brands and five Directors of Franchise Development.

Jessica is especially proud of her work with The Tox, a female-founded brand that empowers women through business ownership. She is deeply inspired by Courtney Yeager, whose entrepreneurial spirit and innovation continue to make an impact.

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The WOMEN of FRANCHISING

MEGAN TEWES

FRANCHISE FASTLANE Director of Franchise Development f ranchisefastlane.com Megan Tewes is the Director of Franchise Development at Degree Wellness, where she combines her passion for health, wellness, and strategic growth. With a background in fitness and a commitment to holistic well-being, she is dedicated to expanding the brand and helping others experience its transformative benefits. Based in Colorado, Megan stays active with weightlifting, sauna therapy, and outdoor adventures. She recently took up golf and enjoys the challenge of the sport. A Florida native, she loves spending time on the water in Pensacola, where her family resides, engaging in boating, deep-sea fishing, and watersports.

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BRENDA PHIPPS BATTERIES PLUS Franchise Owner – Palm Beach County, FL batteriesplus.com

Following a successful career as a flight attendant, Brenda Phipps met her husband, Rick, shortly after September 11, 2001. In 2005, the two signed a 3-unit franchise deal with Batteries Plus – a specialty battery retailer to serve as a solution for consumers looking for hard-to-find batteries for everyday devices. Today, Rick has taken a step back from the business, while Brenda has worked tirelessly to keep their three Palm Beach County, FL stores not only running – but excelling.

Brenda’s main takeaway from her experience is that women are resilient and are fully capable of running a business, especially if you have the proper support of managers and the franchisor.

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JEANINE LINEHAN

HAND & STONE MASSAGE AND FACIAL SPA General Counsel handandstone.com Jeanine plays a crucial role in safeguarding Hand & Stone’s legal strategy with precision and care. Her work covers litigation and compliance, franchise administration, and risk management, the brand operates smoothly and ethically as a direct result of Jeanine’s expertise. Her dedication extends beyond legal matters—she also fosters a strong corporate culture through her leadership in Human Resources. Under Jeanine’s eye, Hand & Stone is well-positioned to strengthen and maintain its reputation of excellence.

JEN MOORE

DOGTOPIA OF UPLAND & DOGTOPIA OF EAST PASADENA Franchise Operator dogtopia.com Jen Moore brings a unique perspective to Dogtopia, balancing her roles in both the dog daycare and childcare sectors. With 2+ years in the Dogtopia system, Jen has demonstrated her ability to excel across different communities. In East Pasadena, her efforts have resulted in an AUV of $1,150,107 and a parent retention rate of 92.25%. And at Upland, her leadership has driven an AUV of $906,736 and a retention of 93.61%.

Her strength also lies in community support as she spearheaded supporting dogs and families impacted by the LA fires with gathering donations and offering free overnight stays for those evacuating.

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The WOMEN of FRANCHISING

KIM MORENO

STACY MILLER

Kim is a Director of Franchise Development who has represented Shrunk 3D and is currently part of the team at Degree Wellness. She brings creativity, strategy, and passion to her work, helping brands connect with their audiences in meaningful ways. Outside of work, Kim has been married to her husband for nearly 10 years and is the proud mom of two energetic toddlers, Benny and Jojo.

Stacy Miller combined her passion for healthy living, environmental consciousness, and coastal beauty to co-found Sea Love. What began as an effort to create clean-burning candles has evolved into a thriving lifestyle brand that offers an immersive experience where customers craft custom scents and candles while also exploring a hand-picked selection of retail products.

Stacy has mindfully grown Sea Love into more than a candle bar - it's a curated space for selfexpression and connection. Her journey from passion project to successful franchise is a testament to her thoughtful entrepreneurship and the power of creating meaningful experiences.

FRANCHISE FASTLANE Director of Franchise Development f ranchisefastlane.com

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SEA LOVE Co-Founder sealove.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

CANDICE WEETER FRANCHISE FASTLANE Senior Director of Franchise Development f ranchisefastlane.com

With two decades in franchising and experience guiding over 1,500 candidates, Candice Weeter is a true leader in the industry. As a dynamic Senior Director of Franchise Development at Franchise FastLane, she has played a key role in the expansion of brands like Superior Fence & Rail, The Brothers That Just Do Gutters, Canopy Lawn Care, and bodenvy. Candice’s versatility, strategic mindset, and passion for responsible growth make her an invaluable asset. Her ability to support diverse brands while helping entrepreneurs find the right opportunities sets her apart as a powerhouse in franchise development.

TIFFANY LEYVA

OUTLAW FITCAMP CEO outlawf itcamp.com Celebrating Tiffany Leyva: The Force Behind Outlaw FitCamp This Women’s Month, we recognize Tiffany Leyva, the powerhouse CEO of Outlaw FitCamp, former women’s physique competitor, and seasoned entrepreneur with over 15 years as a salon owner.

Tiffany isn’t just leading a fitness franchise— she’s transforming it from the inside out. From shaping our CRM to refining branding, systems, and websites, her fingerprints are on every aspect of our growth.

Much of her hard work happens behind the scenes, where countless hours of innovation, problem-solving, and fine-tuning form the foundation of our success. Tiffany’s unwavering commitment to helping others succeed and her visionary leadership have turned Outlaw FitCamp into a movement—a brand built on heart, passion, and precision. Here’s to Tiffany Leyva, for making Outlaw not just a business, but something truly remarkable!

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The WOMEN of FRANCHISING

JENNY LAUER

LISA ROSSMANN

With a vibrant mix of passion and drive, Jenny is an integral part of DonutNV’s growth, guiding candidates through the discovery process with enthusiasm and expertise. When she’s not shaping sweet success, she’s staying active— whether it’s a CrossFit workout, a scenic hike, or a friendly pick-up game. A devoted dog mom to her mini Bernedoodle, Maxwell, and the (selfproclaimed) favorite Auntie, Jenny treasures her family connections. She shares a special bond with her parents and grandmother, embracing every moment together. Her dynamic spirit and commitment to fostering relationships make her an invaluable part of the DonutNV family.

Lisa is the driving force behind Hand & Stone’s service and product innovation, keeping the brand ahead of industry trends and delivering personalized experiences to clients. She masterfully balances growth and profitability, working closely with marketing to enhance demand generation and expand multi-modality services. Passionate about cultivating top talent, Lisa also leads recruitment and retention strategies with an always-on approach, making Hand & Stone a sought-after employer in the wellness space.

FRANCHISE FASTLANE Director of Franchise Development f ranchisefastlane.com

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HAND & STONE MASSAGE AND FACIAL SPA Chief Brand Officer handandstone.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

ANABELLA FABELLAR

GABY MULLINAX

While still working her corporate job, Anabella Fabellar knew she wanted to do something different. Encouraged by her mentors and conversations with her husband, Don, about their future, Anabella was ready for a career change. Drawn to the semi-absentee model, Anabella took the leap and invested in MY SALON Suite in 2019, and nearly six years later has three successful locations. What started as a way to spend more time with her children has evolved into something more meaningful—building a family legacy with them by her side in the business.

Gaby Mullinax’s entrepreneurial journey began in the late ‘90s when she turned her passion for photography into a business, launching Fullerton Photographics. But when the photography industry took a turn in the 2000s, Gaby wasn’t ready to give up, so she co-branded with FASTSIGNS. Her photo business blended seamlessly with FASTSIGNS, but there was still one thing missing: family. She first partnered with her husband full-time, then welcomed her daughter and son-in-law into the business.

Nearly a decade later, Gaby has opened a second location, building not just a business, but a legacy she hopes to pass down for generations.

MY SALON SUITE MANCHESTER Franchise Owner mysalonsuite.com

FASTSIGNS OF FULLTERTON Franchise Owner fastsigns.com

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The WOMEN of FRANCHISING

SCARLETT DALTON

DR. SHANIA SEIBLES

Scarlett Dalton’s love for animals shaped her career from the start, beginning as a vet tech and later teaching herself pet grooming.

Understanding the need for quality pet care, she launched a mobile grooming business, a concept that took off and quickly outgrew her two vans. In 2009, Scarlett came across Camp Bow Wow and saw it as an opportunity to expand her business and offer a new service – pet boarding. Over the last 15 years, Scarlett has grown her portfolio to 11 camps across seven states, proving that following her passion was the best decision she ever made.

Growing up in a family full of scientists, Dr. Shania Seibles knew she wanted to pursue medicine.

Today, as a maternal fetal medicine physician, she specializes in high-risk pregnancies, offering both conventional and holistic treatments, like massage therapy, to help her patients find relief. Recognizing a lack of accessible massage services in her community, she decided to take action. As Georgia’s first MassageLuXe franchisee, Shania is proud to expand Atlanta’s wellness community, all while maintaining her practice.

CAMP BOW WOW Franchise owner campbowwow.com

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MASSAGELUXE PEACH TREE CITY Franchise owner massageluxe.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

ASHLEY SELZER

WALLABY WINDOWS TRIANGLE NC Franchise Owner wallabywindows.com Ashley Selzer has always been a natural entrepreneur. After nearly two decades of running a successful furniture store, she and her husband were ready for a new challenge.

Ashley explored different franchise opportunities, but Wallaby Windows stood out. A year into her franchising journey, Ashley had already made her mark, rising to the top of the network in a maledominated industry, proving she was ready to take on anything that came her way.

JULIE HAUSERBLANNER HAND & STONE MASSAGE AND FACIAL SPA Chief Spa Officer handandstone.com

Julie is the mastermind behind Hand & Stone’s field operations. She leads with a results-driven approach, focusing on franchisee success, operational excellence, and an unparalleled client experience. Julie’s ability to scale best-inclass business consulting and training programs has made her an invaluable asset to the brand.

Likewise, her commitment to helping franchisees succeed translates into strong, client-focused spa locations across the country.

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The WOMEN of FRANCHISING

KRISTEN PECHACEK

ANDREA DELLA MURA

Kristen Pechacek is the president and CEO of MassageLuXe, previously serving as the brand’s chief growth officer for four years. Since stepping into the CEO role in January 2024, Pechacek has spent the last few months building up the brand, with her sights set on a major milestone – 100 spas open nationwide. Recognized as one of franchising’s most influential women, Pechacek values a strong company culture that extends beyond her corporate team to the brand’s franchise network. Prior to her work with MassageLuXe, Pechacek served as the Digital Marketing Director at Self Esteem Brands.

Andrea's journey in franchising is a testament to her strength, resilience, and passion. As a breast cancer survivor, she understands the importance of health and well-being, driving her dedication to helping others through her work. Her personal experience has fueled her commitment to making a difference, while her leadership and entrepreneurial spirit have made a significant impact in the IV therapy industry. Andrea’s story inspires others to overcome obstacles and pursue their dreams with determination. She is not just a woman in franchising—she is a survivor, a leader, and a role model for those looking to create meaningful, positive change.

MASSAGELUXE President and CEO massageluxe.com

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THE DRIPBAR - RYE, NY Owner thedripbar.com

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

JENNIFER DURHAM HAND & STONE MASSAGE AND FACIAL SPA Chief Development Officer handandstone.com

Jennifer is a driving force behind Hand & Stone’s growth, leading the charge in franchise development, real estate, and spa openings. Her expertise in expansion strategies has resulted in smooth onboarding processes and long-term profitability for operators. From franchise sales to location scouting and construction, Jennifer oversees it all with precision and passion. Her commitment to building a strong, growing network makes her an indispensable part of Hand & Stone’s future success.

MADHULIKA MUKHERJEE DELIGHTREE CTO, Co-founder Delightree.com

Madhulika is a true visionary. She built and scaled multiple software companies, while providing exceptional guidance and support to clients, colleagues, and anyone else in franchising world.

She is a brilliant speaker and a leader anyone is lucky to work with.

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The WOMEN of FRANCHISING

ANITA WELLS

HAND & STONE MASSAGE AND FACIAL SPA SVP & Division GM, Canada handandstone.com Anita is the visionary leader behind Hand & Stone Canada, overseeing all aspects of operations, marketing, recruitment, and franchise support.

She expertly tailors the brand’s strategies to the Canadian market, delivering both franchisee profitability and outstanding client experiences.

Anita also works closely with technology teams to optimize digital and operational efficiencies.

Anita’s leadership has been instrumental in Hand & Stone’s international development.

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JENNIFER WHERRELL

JUNGLE DRIVING SCHOOL Vice President of Development junglejsdt.com Jennifer Wherrell is a powerhouse in the franchise industry, with over 16 years of experience shaping brands and empowering entrepreneurs. As VP of Development for Jungle Driving School, she’s helping build an emerging brand from the ground up. Her passion for people has driven her career, from co-founding My House Fitness and franchising it nationwide to forging lifelong relationships at Benetrends Financial. Jennifer’s leadership, dedication, and deep industry connections make her an invaluable force in franchising. Whether mentoring, strategizing, or supporting others, her impact is undeniable—she doesn’t just build businesses; she builds lasting success stories.

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

SHERRILL KAPLAN

DAWN KANE

Sherrill is a strategic powerhouse, driving Hand & Stone’s growth through cutting-edge marketing, digital engagement, and demand generation.

She excels at identifying key audience segments and crafting campaigns that enhance brand visibility, boost memberships, and increase gift card sales. With a keen eye for innovation, Sherrill strengthens marketing analytics to measure success and refine strategies. Her expertise in brand positioning and revenue generation ensures Hand & Stone remains a leader in the wellness industry.

Dawn is not just a leader in franchise marketing—she’s a mentor, innovator, and advocate for responsible growth. Winning the IFA's 2025 Bonnie LeVine Award is a testament to her dedication to elevating others in franchising, especially women. With over two decades of experience, Dawn has helped countless brands grow while championing ethical leadership and strategic expansion. She leads with passion, integrity, and a commitment to shaping the future of franchising. Those who know Dawn know she’s not just making an impact—she’s inspiring an entire industry.

HAND & STONE MASSAGE AND FACIAL SPA Chief Revenue Officer handandstone.com

HOT DISH ADVERTISING Co-founder & CEO hotdishad.com

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The WOMEN of FRANCHISING

SAMANTHA TACCA

HAND & STONE MASSAGE AND FACIAL SPA Senior Manager, Franchise Marketing & Development handandstone.com Samantha is a dynamic leader in Hand & Stone’s franchise marketing and development efforts, bringing her expertise in digital strategy to attract the next generation of exceptional franchise owners. Since joining the brand in 2021, she has played a key role in highlighting Hand & Stone’s rapid growth and the inspiring journeys of its franchisees. Sam is passionate about showcasing the brand’s success, ensuring prospective owners feel confident in their investment.

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JANE GROTE ABELL DONATOS PIZZA Chairwoman and Founding Family Member donatos.com

Jane Grote has been instrumental in guiding Donatos Pizza’s thoughtful growth as a familyowned business. As Chairwoman, she ensures Donatos remains a franchising brand rooted in purpose, prioritizing people and meaningful community connections. Jane’s leadership has driven Donatos’ reputation as a standout franchise option, offering partners a proven model for success with strong support and innovative opportunities. Her ability to balance tradition with forward-thinking growth has inspired countless others in franchising, proving that values-driven leadership can create both business success and lasting impact.

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

ANDIE SMIRL

TERESA WADE

Andie brings a wealth of experience to Hand & Stone’s Franchise Development team, with years of prior experience supporting franchise growth and recruiting top-tier multi-unit operators.

Since joining Hand & Stone in 2023, she has been instrumental in expanding the brand’s footprint by fostering strong relationships with both new and existing franchisees. Andie’s passion for strategic growth and her ability to connect with operators make her a key driver in Hand & Stone’s development.

As the Director of Franchise Development at Hallmark Homecare, Teresa Wade is passionate about guiding individuals on their path to business ownership. With a deep appreciation for entrepreneurship, she helps aspiring franchisees find opportunities that align with their goals.

Beyond her career in franchising, Teresa has a creative background as a former singer and songwriter. She also enjoys staying active with golf and Pilates, finding balance between work and wellness. Her diverse experiences fuel her ability to connect with others and support their journey toward successful franchise ownership.

HAND & STONE MASSAGE AND FACIAL SPA Franchise Development Manager handandstone.com

FRANCHISE FASTLANE Director of Franchise Development f ranchisefastlane.com

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The WOMEN of FRANCHISING

TARA MCLAIN

HAND & STONE MASSAGE AND FACIAL SPA Multi-Unit Franchise Owner handandstone.com Tara’s journey from Hand & Stone member to multi-unit owner is a testament to her passion for wellness and self-care. Since opening her first location in 2012, she has grown her footprint to six thriving spas in Central Florida, with her newest in Apopka just last month. As an avid runner, Tara understands the importance of holistic wellness and has dedicated her career to creating tranquil spaces where clients can recharge and prioritize self-care. Her commitment to excellence and alignment with the brand’s mission make her a model franchisee within the Hand & Stone’s network.

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TRICIA PETTEYS

PAYROLL VAULT CEO payrollvault.com Tricia Petteys is a dynamic leader with a clear vision for Payroll Vault’s future. As a Payroll Vault co-founder and 16-year veteran in the industry, her recent transition to CEO reflects her continuous dedication to franchisee success.

She has been at the heart of the company’s expansion, growing the internal team, integrating new software systems, and strengthening the franchise network by fostering a strong, supportive culture. Her proven leadership, strategic vision, and unwavering dedication to franchisee growth have enabled her to elevate Payroll Vault to new heights!

The The WOMEN WOMEN ofof FRANCHISING FRANCHISING

BECKY WANG

CINDY MEISKIN

Becky Wang, CEO of Butterfly Home Care, is a visionary leader revolutionizing the home care industry through her unwavering commitment to compassion, innovation, and professionalism.

Motivated by her personal journey as a mother to a child with special needs, she founded a company dedicated to delivering exceptional, empathetic care for seniors and individuals with disabilities. Becky’s passion, kindness, and handson leadership ensure that every client is treated with dignity, respect, and the highest standard of care. As a trailblazer in franchising, she empowers entrepreneurs while driving meaningful impact in communities nationwide. Her remarkable achievements and dedication make her an exemplary nominee for Best Woman-Owned Franchise Emerging Brand.

As Chief Client Experience Officer at Hand & Stone, Cindy Meiskin is a driving force behind the brand’s commitment to delivering fivestar experiences across its nationwide spa network. Since joining Hand & Stone in 2012, she has played a pivotal role in enhancing client relations, training franchise owners and staff, and ensuring top-tier spa safety and security practices. Cindy’s leadership extends beyond Hand & Stone—she also serves as the president of the National Association of Spa Franchises (NASF), where she champions industry professionalism, client protection, and therapist recognition. Under her leadership, NASF launched the Employment Verification System (EVS), a groundbreaking initiative designed to uphold ethical standards in massage therapy. Through her unwavering dedication to operational excellence and client satisfaction, Cindy continues to shape the future of Hand & Stone and the broader spa franchise industry.

BUTTERFLY HOME CARE CEO Butterflyhomecare.com

HAND & STONE Chief Client Experience Officer www.handandstone.com

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LEADING THE CHARGE:

HOW WOMEN ARE SHAPING THE FUTURE OF FRANCHISING The franchise industry, long dominated

Women-owned franchises have increased

experiencing a powerful wave of female

currently owning 35% of all franchises.

of franchising is diverse, innovative and

As that number continues to grow, Franchise

not only breaking barriers but redefining

accelerator, is playing a key role in helping

franchisees and inspire the next generation

top brands are led by trailblazing women

by male-led brands and executives, is

entrepreneurs, proving that the future

community-driven. Women leaders are

what it means to scale a brand, support of business owners.

As the industry evolves, more women are

stepping into leadership roles and shaping the future of franchising.

by 83% in the past decade, with women

FastLane, a leading franchise growth

emerging brands scale, and many of its

making a significant impact. These leaders

are accelerating the franchising world by

pioneering new business categories, making business ownership more accessible, and

helping aspiring entrepreneurs take control

of their futures.

Amanda Gingold: Empowering Entrepreneurs Through Franchising For Amanda Gingold, co-founder of DonutNV, success isn’t just about responsible business growth — it’s about building something that changes lives. Since launching DonutNV in 2014, she’s helped countless entrepreneurs take control of their futures through franchising. But what drives her most is seeing the impact firsthand.

“The best part of what I do is helping people chase their dreams,” Gingold says. “Hearing franchisees say, ‘This business has changed my life’ makes every challenge worth it. It’s what keeps me pushing forward.”

For Gingold, being a leader goes beyond the numbers.

As a mother and entrepreneur, she understands the constant balancing act women face — leading with strength in business while still making space for family. “No matter how chaotic things get, when I see my daughter’s face, I remind myself that these moments are fleeting. I want to be present for them.”

She believes a strong support system is key, both personally and professionally. “Women in leadership are expected to give 110% at work while never missing a beat at home. It’s not easy, but having the right people around you makes all the difference.”

Gingold looks up to fellow female entrepreneur Carey Gille, CEO of Franchise FastLane, who has built a thriving business while raising a family. “Carey proves that women don’t have to choose between career and family. She’s a reminder that we can create our own definition of success — and own it.”

The best part of what I do is helping people chase their dreams. Hearing franchisees say, ‘This business has changed my life’ makes every challenge worth it.

It’s what keeps me pushing forward.”

WOMEN OF FRANCHISING

Why Franchising Is an Increasingly Attractive Opportunity for Millennials

by Andrew Skehan, CEO, Home Franchise Concepts

W

ithin the last decade, the franchising sector has experienced a shift in the demographic of its franchisees, thought leaders, and industry drivers. As brands continue to evolve and embrace the growing influence of their next generation of franchisees, understanding how to market and work with millennials has never been more critical for franchisors than it is now.

THE MILLENNIAL EDGE: WHAT MILLENNIALS BRING TO FRANCHISING From the lens of a franchisor, it’s essential to recognize the defining qualities millennials possess that differentiate them from previous generations of franchisees. Millennials tend to be more adaptable to change and innovation, whether it be technological or operational, and this indicates an openness to embrace processes and solutions that ultimately affect more efficient outcomes within brands. Millennials bring a fresh perspective to traditional franchise systems, often integrating innovative marketing tools, resources,

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and automation processes to modernize the way things are done.

As the CEO of Home Franchise Concepts, one of the things we see across our roster of home service franchises is that this younger generation of prospective franchisees is attracted to brands that can keep up with industry trends and remain competitive within their respective fields. For example, our kitchen remodeling brand, Kitchen Tune-Up, recently launched an Online Design Tool, allowing clients to visualize their new kitchen by previewing different surfaces and designs, which optimizes and personalizes the customer experience. This is just one example of the kind of strategic application of tools and innovative processes that millennial prospects seek in the brands they invest in.

Millennials are also highly purpose-driven, which translates to a commitment to running businesses they are passionate about that also align with their core values. Many millennials value brands that respect and strive for sustainability, inclusivity, in-network

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collaboration, and community impact. These values also often resonate deeply with modern customers as well, highlighting the importance of integrating aspects of these principles into a franchise company’s ethos. At Home Franchise Concepts, we recognize that our franchisees want to be a part of a business that is innovative, adaptable and dedicated to its people, so we have built that into the company culture across our ten brands. Not only can this be beneficial to attracting prospective franchisees and customers for your brand, but it can also reinforce your company culture and help you stand out amongst competitors.

THE FRANCHISING MODEL AND HOW IT ATTRACTS MILLENNIAL PROSPECTS Another reason that franchising is becoming increasingly popular among this younger generation of franchisees is that the system itself is built in a way that facilitates opportunities for future growth, making it

quicker and easier to expand.

Multi-unit franchising, for many people, is a pathway to financial independence and can continue to grow and provide results for longterm success. Independent business owners don’t typically have the support of an established brand the way franchisees do, and this can slow down the rate at which a business can grow into a multi-unit operation.

Many millennials invest in franchising because they have the desire to grow their portfolio and expand their

service areas, and franchise systems provide a structured path to sustainable operations that grow businesses. There is less risk involved investing in an established brand than there is starting a business from scratch, regardless of the industry.

Home service franchises in particular have become a popular option among millennial prospects for a number of reasons. As consumers, millennials largely find value in services that let them outsource manual labor, from house cleaning to pet

grooming, to assembling and installing things, and other tasks or services they don’t have the time, energy, or skills to perform themselves. For this reason, home-service franchises are commonly described as recession-resistant, because the demand for these services doesn’t wane despite external economic factors.

Millennials approach business with a level of practicality that makes them not only the ideal customers of home service-based businesses, but also ideal candidates for franchise ownership as well.

Another important factor that draws millennials to franchise systems is the support a robust franchise network can provide to those who are either new to franchising or new to their industry. The franchising model offers entry to a community of peers where mentorship and assistance are easily accessible. This collaborative environment allows franchisees to connect with experienced owners within their brands and promotes engagement within their network.

Mentorship and community are invaluable resources for franchisees and can make a huge difference in the success of a business in its early stages.

WHY MARKETING TO MILLENNIALS MATTERS As millennials rapidly approach the position of becoming the largest demographic of franchisees, WWW.FRANCHISEJOURNAL.COM | MARCH 2025

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franchisors must prioritize marketing to this group in order to stay ahead of the curve. In 2017, Millennials overtook Gen Xers as the largest segment of the U.S. labor force. The sheer demographic scale of millennials, in addition to their purchasing power, makes them a significant force for the franchising industry. Franchisors who position themselves accordingly will be poised for future long-term growth.

As far as consumer trends go, marketing to millennials is also another way to guarantee your franchise brand keeps a pulse on the purchasing behaviors and expectations of today’s consumers. Currently one of the largest consumer bases, millennials are deeply engrained in consumer trends and the demographic is highly influential in how and which businesses succeed in an increasingly competitive marketplace.

One way they do this is by leveraging tools like social media not only for brand promotion but also for customer engagement and feedback. Encouraging and enabling communication with customers creates a more personalized experience and lets consumers know that their feedback is being received.

With that in mind, it’s safe to say that while millennials are undoubtedly the future of franchising, they are

also the present. With their unique blend of adaptability, commitment to innovation, their values-driven approach to business, and their drive to scale, millennials are redefining what it means to find success in the franchising industry. Franchisors who recognize and embrace this shift will not only attract a new generation of franchisees but also ensure the long-term viability of their brands.

ABOUT THE AUTHOR As President and Chief Executive Officer at Home Franchise Concepts, Andy strives to create an environment that enables franchisees and associates to realize their full potential. With decades of experience in franchising, Andy has led various consumer-facing enterprises in the US and abroad.

Before joining Home Franchise Concepts, he served as President of Krispy Kreme North America and held executive leadership roles at Popeyes Louisiana Kitchen, Churchill Downs Incorporated and Pepsi Co. He earned an MBA from the University of Rhode Island and a BS from the U.S. Naval Academy.

At Home Franchise Concepts, his primary focus is driving the longterm growth, success, and strategy of the organization and brand family.

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WOMEN OF FRANCHISING

Wendy's Business Journey: From Vision to Success

by Seema Govil, Consultant, The Franchise Consulting Company

Q. You've built an impressive career as a CPA and CFO. What inspired you to explore the world of franchising?

The first franchise I started was Code Ninjas, a coding school, in 2019. The inspiration for me to open the first one was my desire to be a solution for busy working professional parents who don’t have time to teach their kids about coding. I love education and have always sought ways to engage with it. At one point, I considered opening a Kumon center, which is a math and reading education franchise.

Franchising provides a system.

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Every business needs people, systems, and location. A successful business is based on a successful system model.

Q. Transitioning from finance to entrepreneurship is a significant shift. Which skills from your CPA and CFO background have proven most valuable as a franchisee?

Understanding the numbers is the most valuable asset I brought to my entrepreneurial journey. It helps me apply for loans more easily. I was able to secure over $300,000 in SBA loans, though the process

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was long and complicated. I can’t imagine the hardships someone without a tax and financial background might face when obtaining a loan.

It took me six months to secure the loan, which was both complicated and costly.

In 2019, I also started my CPA practice to test how hard it is to obtain a loan, wanting to help my clients who seek debt. However, being a CPA became somewhat of a weakness for me. I thought that knowing numbers and

financials would be enough to ensure my success as an entrepreneur. In reality, it hindered my growth because I didn’t seek help from other entrepreneurs; I was too proud to ask questions and remain curious. I thought I had all the answers. Operating a startup is very different from managing an established company that has been in operation for at least two years. It’s like a brain surgeon wanting to become a general doctor, but instead of asking questions from other general doctors, I continued to seek answers from other brain surgeons.

Q. Many professionals dream of business ownership but hesitate to take the leap.

What was the "aha" moment that propelled you forward?

My wish has always been for the freedom of time that comes with owning a business. The “aha” moment that keeps me in entrepreneurship is focusing on my vision. In my book “How to Get Paid Doing What You Love,” published in 2023 on Amazon, I shared many of my side jobs during my corporate career years. The first business I dedicated myself to full time was an accounting firm in 2012, but after many failures in obtaining clients and with new corporate job opportunities arising, I returned to corporate work. In 2018, I restarted my CPA business with a clear vision: I wanted to make a difference in the community for working parents and create profitability for my clients.

The business is thriving.

Understanding my "why" is

my biggest “aha” moment— my why is to get paid for doing what I love, which is helping others using my financial knowledge.

BECOMING A FRANCHISEE – HAWAII FLUID ART Q. Why did you choose hawaii Fluid Art for your first franchise venture?

What attracted you to this particular business?

I joined hawaii Fluid Art (HFA) with another entrepreneur who has successfully operated multiple healthy food and beverage stores.

HFA is modeled after many business-to-consumer (retail) concepts, while my operating background is more in business-to-business. I chose HFA because it presented a new challenge for me. I believe HFA can provide a mental wellness space for individuals and create opportunities for families to come together and create lasting memories through painting. This space is also great for team building.

During my corporate years and while founding my CPA firm, I enjoyed organizing group projects for the team to reconnect and spark creativity. HFA can nurture more artists, as artists are visionaries. It also gives me the opportunity to create an educational space where I can launch classes related to finance, entrepreneurship, and parenting. HFA truly provides me with “systems and location,” and over the years, I’ve made many expert connections that allow me to engage them as part of

an educational platform and it gives my partner and me an ecosystem for healthy lifestyle living.

Q. What has been the most exciting aspect of running a creative business like hawaii Fluid Art? How does it compare to your corporate finance career?

Compared to Code Ninjas, which is limited to kids' education, HFA provides a great deal of flexibility for multiple revenue streams and collaboration with many experts beyond just painting artists. I can work with candle makers, calligraphy experts, terrarium makers, flower arrangers, and many more DIY specialists. I can even provide a platform for my 13-year-old daughter to share her bracelet-making skills. While HFA currently pays less initially, or there are days when I work without compensation, it has helped me become a more effective leader in finance and accounting because it encourages me to be more creative and allows me to connect better with my team. HFA consists of three components: retail space, art creativity space, and education.

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Q. Every business journey has its challenges. What were some of the biggest learning curves you faced as a new franchisee?

My biggest learning curves have been attracting customers and developing the skills necessary to deliver high-quality work. Balancing the worry of acquiring customers while being skilled enough to provide excellent service has been a challenge. Additionally, training and retaining staff have been significant hurdles. Navigating and understanding the franchisor’s requirements has also presented challenges.

WOMEN IN BUSINESS & LEADERSHIP Q. As a successful woman in both corporate finance and franchising, what advice would you give to other women aspiring to business ownership?

First, you need to understand your lifestyle, core competencies, core

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values, and life purposes.

Business ownership requires a readiness to work around the clock. You should surround yourself with various experts, such as lawyers, CPAs, and other franchise owners. It is important to be aware of your strengths and weaknesses and to be very selective about what you focus on in the business. Partnering with likeminded people is essential.

In every successful business, there is typically more than one owner. Do not take advice and criticism from people who lack a track record in the area you plan to enter. On the other hand, embrace and learn as much as you can from those

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who have gone before you and are still in business. Make the initial investment to learn from successful individuals. We often engage in business from an emotional perspective. The freedom of time that comes with owning a business usually follows after putting in about 10,000 hours of work. Just like in any job where you aspire to become a manager, it will generally take about five years, assuming you work an average of 2,000 hours a year.

Q. Have you encountered any unique challenges as a woman in leadership, and how did you navigate them?

Women in leadership face many challenges. First, my appearance as a petite Asian female makes me look younger than my age, which can lead people to doubt my experience and hesitate to compensate me accordingly.

My voice sounds soft and easygoing, which can hinder my assertiveness in business deals. One time, a client referred to me as "girl," which reflects a lack of respect. I have had to be more persistent in negotiating business deals and demonstrate more solutions to prove my worth to customers. English is not

my first language, and I don't have a network of relatives and friends who have been established here in the U.S. for years, which means I lack testimonials and leverage in relationships. I navigate many of these challenges by reading books, taking classes, and often making a fool of myself by continuously asking questions and staying curious.

I take good care of myself by always dressing nicely and maintaining a healthy lifestyle while surrounding myself with like-minded men and women. I keep showing up at meetings, and my morning mantra is, "Who can I help today?" I am determined to be the "thermostat" that decides it is a good day, and I aim to share my positivity with others.

Positivity, gratitude, and discipline are the keys that help me overcome challenges.

I am a big fan of building vision boards and continually manifesting positivity into my life. My statement for 2025 is, "Because I want different results, I am doing different things."

Q. Women's Month

celebrates empowerment and breaking barriers— what does this mean to you personally and professionally?

Every woman needs to be reminded that we are women. We carry many roles, and especially Gen X and Millennial women face the most challenges because we are caregivers for both

our children and our parents.

We hold ourselves to the highest standards when it comes to serving others, often robbing ourselves of our own femininity. Personally, I am learning to fall in love with myself head over heels.

Professionally, I am pursuing a new certification to become an "Art Therapy and Business Coach." I believe the luxury I am enjoying in life is traveling and learning. The more I travel and learn, the more love and help I can offer to others. Every pleasurable trip I take has business components and vice versa. Whether personally or professionally, I spend my time intentionally. From time to time, I still seek approval for living true to myself from my mom and my children. I am learning to find balance and look forward to learning more from other women, as I still feel guilty for taking trips or not spending quality time with my mother and my children. The bottom line is that I don’t have answers to all the questions. My life every day is still an organized mess, and I am ready to start over each day. The quote to remember “To be beautiful means to be yourself. You don’t need to be accepted by others.

You need to accept yourself.” – quoted from Zen Master Thich Nhat Hanh.

ABOUT THE AUTHOR Seema Govil, a Versatile Leader: Bridging the Worlds of Franchise Consulting, Media, and Philanthropy as the Founder and CEO of Cosmo City Media.

Contact Seema at Seema@ Thefranchiseconsultingcompany. com.

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WOMEN OF FRANCHISING

The Impact of WOMEN in Franchising

by Christopher Wherrell, Consultant, The Franchise Consulting Company

T

he franchise industry, long dominated by male leadership, has undergone a remarkable transformation over the past few decades.

Women have increasingly carved out a significant space in this industry, not only as franchisees but also as corporate leaders, innovators, and community influencers.

The impact of women in franchising extends beyond financial success; it fosters a more inclusive and dynamic business environment while inspiring future generations of female entrepreneurs.

BREAKING BARRIERS AND REDEFINING LEADERSHIP Historically, franchising has been perceived as an industry driven by male entrepreneurs.

However, women like Jennifer Wherrell have defied these expectations, proving that success in franchising is not determined by gender but by determination, vision, and resilience. Jennifer’s journey in a male-dominated industry exemplifies the growing trend of female empowerment in business. By overcoming obstacles and establishing herself as a leader, she has not only built a successful enterprise but has also paved the way for other aspiring

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women in franchising.

Women who break through in franchising often rise to leadership positions, influencing company policies, branding strategies, and operational efficiencies.

Their ability to balance innovation with a customercentric approach has led to the success of numerous franchises, creating new standards of excellence across industries. As a result, more franchise brands are actively seeking female franchisees and executives, recognizing the unique perspectives and value they bring to the table.

COMMUNITY IMPACT AND MENTORSHIP Women in franchising extend their influence beyond the

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boardroom; they become pillars in their communities.

Many female franchise owners are deeply involved in local initiatives, charitable organizations, and mentorship programs.

They use their businesses as platforms for social change, creating job opportunities, supporting local economies, and mentoring young women

JENNIFER WHERRELL, FOR EXAMPLE, HAS NOT ONLY BUILT A THRIVING FRANCHISE BUT HAS ALSO CONTRIBUTED TO HER COMMUNITY THROUGH VARIOUS INITIATIVES.

BY ADVOCATING FOR WOMEN IN BUSINESS, SHE HAS INSPIRED COUNTLESS INDIVIDUALS TO PURSUE CAREERS IN FRANCHISING AND ENTREPRENEURSHIP.

who aspire to enter the business world.

Jennifer Wherrell, for example, has not only built a thriving franchise but has also contributed to her community through various initiatives. By advocating for women in business, she has inspired countless individuals to pursue careers in franchising and entrepreneurship. Women like Jennifer are proof that success is not just about financial growth—it’s about making a lasting difference in the lives of others.

THE FUTURE OF WOMEN IN FRANCHISING As more women enter the franchise industry, they are reshaping its landscape in

profound ways. The number of female franchise owners continues to rise, and studies show that womenled franchises often achieve higher customer satisfaction rates and employee retention levels. This shift is fostering a more inclusive and innovative business culture, which benefits the entire industry.

Moreover, organizations and industry groups are increasingly recognizing the importance of supporting women in franchising.

Conferences, mentorship programs, and funding opportunities specifically designed for female entrepreneurs are becoming more prevalent, providing the necessary resources to ensure continued growth and success.

The impact of women in franchising is undeniable. Their leadership, resilience, and community engagement are not only transforming businesses but also redefining industry standards. Pioneers like Jennifer Wherrell exemplify how determination and hard work can break barriers

and inspire change. As more women step into franchising, they are setting the stage for a future where success is measured not by gender, but by the impact one makes in business and beyond. The franchise industry is stronger, more dynamic, and more inclusive thanks to the women who continue to shape it with their vision and leadership.

ABOUT THE AUTHOR Chris Wherrell is a Franchise Consultant with a love for franchising. When not working with clients, he enjoys golfing and spending time with his family.

Contact Chris at CWherrell@ TheFranchiseConsultingCompany. com.

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GENERATE $1,595,000 IN GROSS REVENUE† With The Leading and Largest

Medically-Supervised Weight Loss Franchise.

Call 813-549-7259 for your FREE CONSULATION. LIMITED APPOINTMENTS AVAILABLE! During our consultation we will discuss: • The benefits of owning a Franchise Business Model with national brand exposure.

• The positive impact your location can have on your community.

• The perks of Franchise Corporate Support, additional resources, and our cutting-edge technology.

• Why now is the opportune time to open a Medical Weight Loss Franchise.

• How to get started on this Turn-Key* opportunity.

Laura, actual patient, lost 140 pounds!1

Gretchen San Miguel, MD Chief Medical Offier

Medi-Weightloss® Franchising USA, LLC., 509 S. Hyde Park Ave., Tampa, FL 33606

MediWeightlossFranchising.com † Not an offer to sell a franchise. Top tier revenue is the average of the top 1/3 of reporting franchises. The average gross revenue for all reporting franchises in 2019 was $891,727; see Item 19 of our Franchise Disclosure Document (FDD) for details regarding our financial performance representations. *The term turn-key is defined at MediWeightlossFranchising.com. 1 On average, Medi-Weightloss® patients lose 29 pounds in 13 weeks. Medical supervision required.

Reference: Journal of Public Health © 2020 Medi IP, LLC. All Rights Reserved.

WOMEN OF FRANCHISING

Resting Rainbow: Women Entrepreneurs Leading the Way in Pet Aftercare

by Rachel West, Marketing Specialist, FranDevCo

Shayne

T

he pet industry continues to expand, and more women are finding success in compassionate, servicedriven businesses that offer pet memorials and cremations. While franchising has traditionally been a maledominated industry, Resting Rainbow is breaking barriers by fostering a community of women entrepreneurs who bring unique backgrounds and perspectives to this

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meaningful field. Among these trailblazers are Shayne and Meylen, whose diverse experiences enrich the compassionate services offered to grieving pet owners.

WHY WOMEN ARE EXCELLING IN PET AFTERCARE Women naturally excel in empathetic and servicedriven industries, making pet aftercare a perfect opportunity for female entrepreneurs.

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Resting Rainbow’s growing franchise network includes several women franchisees from diverse professional backgrounds— each bringing their own strengths, whether in customer service, veterinary care, or business management.

Their presence is not only reshaping the pet aftercare industry but also challenging the long-standing norms of

franchise ownership.

Shayne, co-owner of Resting Rainbow in Sarasota, spent 25 years in the pharmaceutical industry, developing a strong business acumen and a deep commitment to service.

Alongside her husband, she saw a profound need for compassionate pet aftercare services. After experiencing the loss of beloved pets

Meylen firsthand, they recognized the importance of providing families with closure and dignity—leading them to establish Resting Rainbow locations in Sarasota and Manatee counties.

In Orlando, Meylen transitioned from a career in interior design with Royal Caribbean International to focus on raising her three children. Looking for a business that aligned with her family values, she and

her husband were drawn to Resting Rainbow. Their love for animals and personal experiences with pet loss inspired them to offer compassionate, dignified services to pet owners in their community.

With more families seeking respectful ways to honor their pets, Resting Rainbow is making a meaningful impact in communities nationwide, led by a dynamic and expanding group of women franchise owners.

A BUSINESS WITH PURPOSE AND PROFITABILITY For women looking for a rewarding career in the pet industry, Resting Rainbow provides: • Scalable for LongTerm Growth – Build a sustainable business with expanding market potential.

• Compassionate & Profitable – A missiondriven, customerfocused model with low startup costs and strong demand.

• Turnkey Franchise Support – Comprehensive training, operational guidance, and a proven system for success.

As the franchise continues to grow, women like Shayne and Meylen are proving that franchising is a space where women can thrive, succeed, and lead. Their unique backgrounds—from pharmaceuticals to design—

demonstrate that diverse expertise enhances business success. By combining empathy with strong business acumen, Resting Rainbow’s franchisees are not only

creating a lasting impact for grieving pet owners but also redefining what leadership looks like in the pet aftercare industry.

MORE ABOUT RESTING RAINBOW Resting Rainbow, a FranDevCo partner, is helping women entrepreneurs build compassionate businesses in pet aftercare services. With a growing demand for professional and personalized memorial services, Resting Rainbow offers women a fulfilling and profitable business opportunity.

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MAKE YOUR FUTURE

BRIGHTER OUTDOOR LIGHTING PERSPECTIVES with

As North America’s largest full-service outdoor lighting company, Outdoor Lighting Perspectives helps our valued clients enhance the beauty, safety, and security of their homes with the power of low-voltage lighting. The Outdoor Lighting Perspectives business model boasts a quick rampup, strong gross profit margins, and a recurring revenue stream making it an attractive franchise opportunity for franchise operators, investors, and entrepreneurs. For those looking for a business endeavor designed to achieve your personal career, lifestyle, and income objectives, consider building a bright future as an Outdoor Lighting Perspectives franchise owner.

Why Choose Outdoor Lighting Perspectives?

• Low Initial Investment • Lucrative Revenue Streams • Strong Profit Margins

804-500-9865 OutdoorLightingFranchise.com An important part of

WOMEN OF FRANCHISING

PELLE Opens New Doors for Women to Franchise

by Robyn Deering, Franchise Consultant

W

hen Monique Pelle describes franchising as "an expansion strategy, not an industry," she's speaking from a wealth of experience that spans international business development, manufacturing, and franchise operations. As Vice President of Operations at Franchise Genesis, Pelle has become a powerful advocate for women who want to expand their small businesses by becoming franchisors.

"Franchising gives more upside potential for women," Pelle explains, noting how the commission-based structure and unlimited earning potential offer advantages over traditional corporate or government roles. Her own journey into franchising was somewhat serendipitous, emerging from her work connecting foreign investors with opportunities in Maryland while based in the Netherlands.

Since joining Franchise Genesis, as their VP of Operations, Pelle has

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demonstrated her operational expertise by helping a female entrepreneur in Hawaii scale a franchise brand to over 100 locations their first year. "I remember working with her at 4 a.m. Hawaiian time, when she’d call me from her kitchen table,” Pelle recalls with a smile.

"That level of dedication and partnership is what makes working with women so rewarding."

Notably, 25% of Franchise Genesis clients were women-owned businesses in 2024. In an industry traditionally dominated by men, Pelle has observed positive changes. "We're seeing more and more concepts run by women entering the franchise

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world," she notes. This shift has fostered a supportive army of women who support one another and are in it together.

For example, the relationships Pelle builds with clients extend far beyond initial transactions. "I am still in regular contact with many of my past clients," she shares.

"They call me with questions and I love being there for them and continuing to help them grow. Some have become great friends."

For women considering franchising, Pelle offers encouraging advice: "It doesn't matter what your background is—you can always jump in, learn the ropes, and connect with the right people." This inclusive collaboration is what makes

SINCE JOINING FRANCHISE GENESIS, AS THEIR VP OF OPERATIONS, PELLE HAS DEMONSTRATED HER OPERATIONAL EXPERTISE BY HELPING A FEMALE ENTREPRENEUR IN HAWAII SCALE A FRANCHISE BRAND TO OVER 100 LOCATIONS THEIR FIRST YEAR.

franchising a compelling choice for many women who chose franchising over independent business models, Pelle said.

Her takeaway is simple: in franchising, the rewards of hard work and commitment have no gender or background bias. Women such as Monique Pelle are not only getting a seat at the table but are helping to shape the future of franchise development and expansion. With her work at Franchise Genesis and her dedication to helping women entrepreneurs, she’s paving the way for a more diverse and vibrant franchising future for the next generation of business owners.

ABOUT THE AUTHOR With more than 15 years of project management experience and small business acquisitions, Robyn Deering is a detail-oriented franchise consultant with a talent for breaking down complex processes into understandable action plans. Based on the Gulf shores of southwest Florida, Robyn offers free face-toface consultations from Naples to Sarasota and virtual consultations world-wide.

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Sweet Future: Own Your Own Plant-Based Ice Cream Franchise!

Moo-Over offers a premium selection of plant-based ice cream and desserts

Purchasing a Moo-Over Franchise is a lucrative opportunity that capitalizes on the growing demand for plant-based desserts and allergyfree treats while benefiting from a strong brand, comprehensive support system, and sustainable business model.

My City Allstars is a proven, successful Summer Sports Camp model.

This isn't your average sports day camp.

It integrates creative elements along with traditional and non-traditional sports that makes kids want to return week after week and year after year.

Low Start Up Costs Summer Only Training & Mentoring High Earning Potential Fun and Rewarding

(321) 558-1555

franchise@mycityallstars.com

www.mycityallstars.com

WOMEN OF FRANCHISING

PATCHMASTER:

Empowering Women in the Home Services Industry

by Rachel West, Marketing Specialist, FranDevCo

T

he home services industry has traditionally been male-dominated, but more women are breaking barriers and building successful businesses in this growing sector.

PatchMaster is leading the way in providing women

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entrepreneurs with a scalable, high-demand drywall repair franchise that requires no prior construction experience.

With comprehensive training, strong franchisee support, and a flexible business model, PatchMaster is making it easier than ever for women to succeed in franchising.

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WHY WOMEN ARE THRIVING IN HOME SERVICES Women bring strong leadership, organizational skills, and attention to detail, all of which are key to delivering high-quality home repair services. PatchMaster provides: • A streamlined business

•

•

model that requires minimal equipment.

A proven system with built-in demand from homeowners, property managers, and businesses.

Comprehensive training, allowing franchisees to operate with confidence—even without a construction background.

PatchMaster is proud to have a growing number of women owners, many of whom are leading thriving businesses, along with numerous teams that are built around women partners. These franchisees are a testament to PatchMaster’s commitment to providing opportunities for women to excel in the home services industry.

With a growing market for drywall repair, PatchMaster

is providing a profitable and accessible entry point for women in franchising.

A BUSINESS MODEL DESIGNED FOR WOMEN ENTREPRENEURS For women seeking financial

independence and flexible business ownership, PatchMaster offers: • Low startup costs and high-profit margins.

• A supportive franchise network and mentorship opportunities.

• A scalable model that allows for work-life balance.

With more women entering the home services industry, PatchMaster is committed to providing the tools and resources needed for success.

MORE ABOUT PATCHMASTER PatchMaster, a FranDevCo partner, is empowering women in franchising by providing a scalable and highdemand drywall repair business.

With comprehensive training and a proven business model, PatchMaster offers women a profitable and flexible opportunity in the home services industry.

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LET’S SET SAIL TOGETHER

- Hop on board for the fastest-growing açai bowl concept At Nautical Bowls, we deliver a unique healthy meal experience by serving up delicious and nutritious superfood bowls. Our bowls are gluten-free, dairy-free, soy-free, plant-based, and made with organic & all-natural ingredients.

This successful franchise concept is the perfect opportunity for an entrepreneur looking to partner with an experienced franchise executive team and proven model.

Nautical Bowls is a big business in a small box, with a low-cost cash investment of 100k or less. Thanks to our successful model and unique product, we’re the fastest growing açai bowl concept in the country for a reason. Hop on board with Nautical Bowls today and become your own boss!

26 STORES OPEN

133 TERRITORIES AWARDED

CALL/TEXT THIS NUMBER TO LEARN MORE | Peter Taunton, 612-418-9900

nauticalbowls.com/franchise

972-355-2639 OFCFRANCHISE CO0 OUTLA:FITCA0P CO0

OUTLAWESOME!

FRANCHISE OPPORTUNITY Owner Operator or Semi-Absentee Ownership

MULTI-UNIT OPTIONS AVAILABLE Single Unite Franchise Fee: $50,000 3-5 Employees 7% Royalty Total Investment $250,000-$550,000 Studio 3000-3500 Sq Ft Multi-Revenue Stream Veteran Discounts SBA Approved Strong Member Retention

filling the gap

Our multi-revenue streams approach sets us apart. Offering both group training classes and individual personal training, franchisees maximize their earning potential.

What truly sets us apart is our commitment to filling the market gap. We offer individual personal training sessions for those who can't participate in group workouts, ensuring no one is left behind.

Seasoned Master Athletic Trainer with over three decades of unparalleled expertise

GROUP

FITNESS

Jesse James Leyva Founder Outlaw FitCamp

PERSONAL

TRAINING

WOMEN OF FRANCHISING

Floor Coverings International Attracts the Gen Z Tech Pros

Home Improvement Industry Booms And New Technology Leads the Way for Amazing Women like Ashley Massie

by Rhonda Sanderson, CEO, Sanderson & Associates

A

shley Massie, a 29-year-old entrepreneur from Rosenberg, Texas brings a decade of expertise in IT, Engineering, Energy recruitment, and management, as well as experience in the automotive industry, to the table this noticeably big table!

Her unique vision for customer-centric service and team culture is poised to redefine the flooring industry in Texas and is a hallmark of the franchise she chose to be a part of: Floor Coverings International. She serves Sugar Land, Rosenberg, Missouri City, Sienna, Pleak, and Thompson in a mobile showroom containing 3000 flooring options.

What sets Massie’s venture apart is her ambitious goal to empower women across America. In ten years, she aims

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Ashley Massie was an IT pro for a decade and she is still under 30.

to have five fully operational businesses, with three staffed by women transitioning from battered shelters. Her mission is to break generational curses and provide a roadmap to a better life for these women

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and their children.

Massie’s enterprising spirit was inspired by her family’s legacy of business acumen and motivational speaking.

“I was raised surrounded by entrepreneurs; my grandfather

being a co-founder of Excel Telecommunications, traveled as a motivational speaker and my mother going on to create multiple businesses is what drilled this passion to build into me,” said Ashley. Her commitment to excellence and her “let’s do it better” philosophy led her to partner with Floor Coverings International, a franchise that aligns with her values of putting the team and customer first.

Massie’s advice to aspiring entrepreneurs is to dream big, plan meticulously, and stretch beyond comfort zones to achieve success. She is excited about the renovation trend, where more people are investing in property upgrades rather than new constructions.

Despite the challenges of navigating vendor and program complexities, Massie is optimistic. She highlights the value addition of flooring to home remodels, citing studies that show significant cost recovery from hardwood floor upgrades.

“The growing trend of investing in home improvements just continues,” said Massie, “in our area people are investing heavily into their existing

homes more than they are selling them. A floor adds a lot of value to a remodel.”

"According to a recent study conducted by the National Association of Realtors®, 90% of homeowners who upgrade to hardwood floors have a greater desire to be home and 77% have an increased sense of enjoyment when they are home. Additionally, the same study showed that refinishing hardwood floors yielded 147% cost recovery, and installing new wood floors yielded 118% cost recovery in terms of the increased resale value as compared to the cost of the project."1 With Floor Coverings International having already revolutionized the market, the flooring industry is undergoing significant changes and innovations as well, as consumers demand more quality, variety, and sustainability in their flooring choices. Current market conditions are also factoring into when and why consumers decide to invest in new flooring. According to U.S. Bank, the housing market continues to be strongly affected by elevated interest rates.

Higher rates, combined

with rising home values, means housing is now a much costlier expense for potential buyers than was the case only a few years ago, it reported. As a result, people might be choosing to stay in their current homes and remodel, rather than move.

ABOUT FLOOR COVERINGS INTERNATIONAL Headquartered in Norcross, GA, Floor Coverings International consistently ranks as North America’s top mobile flooring franchise.

The company’s unique business model features a mobile showroom that brings an extensive selection of over 3,000 flooring options directly to customers’ homes.

With 240 franchisees and 95 more in development, Floor Coverings International is expanding its footprint across the U.S. and Canada.

For more information on Floor Coverings International and franchise opportunities, please visit www.flooringfranchise.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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FRESHNESS ISN’T JUST A SAYING, IT’S A COMMITMENT. A SINCERE BELIEF THAT A GOOD MOOD BEGINS WITH GOOD FOOD AND EVERYONE HAS A PLACE AT THE TABLE. VISIT OUR WEBSITE FOR FRANCHISE INFORMATION MAHANAFRESH.COM MEET MAHANA AT THE GREAT AMERICAN FRANCHISE EXPO IN HOUSTON AND DALLAS! FOR FREE TICKETS GO TO: WWW.FRANEXPOUSA.COM

Residential Memory Care

Franchise Opportunity

Making an impact on the lives of those in your community is just the beginning of why a Legato Living Franchise is a rewarding franchise to open.

Proven Process: The Legato Way Step 1: Discovery Introduction – Qualify Explore – Establish Territory – FDD Validate – Talk to Owners and Leadership Discovery Day – In Omaha

Why Choose Legato Living If you are interested in becoming part of the Legato Living Franchise Family, we can help you get started through our proven Legato process in almost any location within the US that meets market standards (minimum 8 per home in a population area of 100,000+).

Build a business while building your real estate portfolio.

Our Passion: Developing compassionate people into impactful business owners.

Our Market Niche: Turning a big box industry into an individualized, compassionate, boutique experience.

Legato Living’s Core Values 1 Respect ALL 2 Extend Peace of Mind/Assure Confidence 3 Find the Fun 4 Understand the Value of Reputation 5 Serve 6 Embrace the Spirit of Growth

Step 2: Launch Regs and local ordinance Land Purchase/Home Purchase Build/Remodel Marketing/Sales Operations Omaha Visit

Step 3: Coach Establish Key referral Partners Establish Digital Marketing Strategy Billing and Payroll Support HR Sales Implementation

Step 4: Build On Site Visit Maximize Occupancy Second Location

Step 5: Perfect Running 3 Locations

Contact: Erin Render, CEO | erin@legatoliving.com

www.legatoliving.com/franchise

WOMEN OF FRANCHISING

The Evolution of Women-Led Education Franchises

by Vernon Gonsalves, Franchise Development Off icer, Crayola® Imagine Arts Academy

F

ranchising offers a structured path to business ownership, and more women are transitioning into the industry, bringing leadership, vision, and resilience. Women now own or co-own over 30% of franchises in North America, leveraging the franchise model’s stability and support. According to the 2025 Impact of WomenOwned Businesses Report by Wells Fargo, women-owned businesses generate $2.7 trillion annually, demonstrating their growing influence across industries, including franchising.

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FROM HOBBY CAREERS FOR HOMEMAKERS TO VISIONARY BUSINESS OWNERS AND EXECUTIVE LEVEL LEADERS The evolution of women in franchising is nothing short of remarkable. Celebrating its 40th anniversary in children’s market franchising, Mad Science Group® has witnessed this magnificent transformation first-hand, and indeed, been a catalyst for the change. The most common franchisee persona in the early days of children's franchising, such as tutoring, was the wife of a corporate businessman who had been at home with the kids and was looking for something of her own to generate a part-time income.

Of course, she continued to retain the larger proportion of household duties, and therefore a full-time, business was not a consideration.

Well, things have changed dramatically, including that franchisee persona.

Particularly for women, franchising has become a gateway, even expressway, to executive leadership in all its forms. Women are now influential, full-time, small business owners, CEOs, industry decision-makers,

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and corporate executives driving franchise growth on a global scale.

One such inspiring story is that of Clémence Viot, the recently new owner of Mad Science® & Crayola® Imagine Arts Academy™ of Colorado.

Originally from Northeast France, Clémence sought a fresh start after the pandemic and chose Denver for its vibrant outdoor lifestyle. After an extensive eight-month search, she discovered that a profitable business, aligned with her values, was for sale. She had an instant connection with the previous franchisee, Samy Bindra, and soon took over the business. Samy & her partner Vaneet had been dedicated franchisees since 2012, owning and operating a Mad Science® franchise in Colorado. Samy's passion for STEM education drove the growth of the business, and in 2017, she expanded into arts education by adding a Crayola® Imagine Arts Academy™ franchise to her business ventures. Her years of dedication built a strong foundation for the business, which Clémence was eager to continue and evolve.

Clémence’s background as a Senior Audit Manager with Ernst & Young equipped her

communities. Her progression from program developer to executive exemplifies the vast opportunities available to women in franchising.

with analytical skills, business acumen, and leadership experience—key assets for running a successful franchise.

Her journey exemplifies the diverse pathways women take into franchising, proving that experience in finance, management, or other corporate fields can translate into thriving franchise ownership.

A prime example of corporate growth within franchising is Sharon King’s journey at Mad Science Group®. She joined in 1996 as the company’s first program developer and quickly became a key creative force behind curriculum design.

With a deep understanding of science education and franchise operations, she grew into a leadership role, managing both local and outsourced teams while supporting a global franchise network. Today, as Vice President of Research and Development and Franchise Operations, she plays a vital role in driving innovation and system growth. Beyond her corporate achievements, she is also a dedicated mentor, actively involved in Girl Guides of Canada, where she empowers young girls to become leaders in their

IMPACT: WOMEN AS CHANGEMAKERS Women-led franchises drive positive change by contributing to communities, empowering employees, and delivering exceptional customer experiences. Many focus on education, health, wellness, and family services, blending business success with societal impact. Female franchisees also mentor others, fostering diversity and inclusion in the industry.

GRACE: THE POWER OF AUTHENTIC LEADERSHIP Grace in franchising represents strength, adaptability, and emotional intelligence. Women balance multiple roles while navigating challenges with resilience. Their collaborative leadership fosters supportive workplace cultures, leading to strong, loyal teams and high employee satisfaction.

THE FUTURE OF WOMEN IN FRANCHISING To encourage more women in franchising, industry leaders must provide mentorship, networking, and financial support. Brands that champion female entrepreneurs will drive industry growth. At Mad Science Group® and Crayola®

Imagine Arts Academy™, we support women in franchising, recognizing their crucial role in shaping the industry’s future.

For aspiring female franchisees, now is the time to step forward with confidence. With the right support, women will continue transforming franchising, their lives and the lives of others - one successful business at a time.

Crayola® Imagine Arts Academy™ is more than a franchise; it’s a movement to inspire creativity and give back to communities. With a vibrant network of passionate franchisees, the brand is building a legacy of enriching children’s lives through art and education. If you’re looking for a business opportunity that combines purpose with profit, this is your chance to be part of something truly special.

Explore how you can join a growing network committed to shaping a brighter, more creative future for children everywhere.

ABOUT THE AUTHOR For over two decades, Vern has helped hundreds fulfill their dream of business ownership and thrive in the children's supplementary education industry, leveraging his expertise in franchise recruitment, marketing, operations, and business expansion.

He is a Certified Franchise Executive (CFE), a licensed Realtor®, and a trained business coach.

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The Authority in Luxury Painting and Coatings

Why own a LIME painting franchise?

Investment Range: $125,700 to $201,075 Liquidity Requirement: $50,000 Net Worth Requirement: $150,000 AVG Ticket: $13,629 AVG Owner Volume: $683,135

Love. Integrity. Mission. Excellence.

These are the values that make us LIME Painting. We are a values-based, high end painting franchise that focuses on custom residential and commercial interior and exterior painting while acting as a contracting service provider. LIME is the first and only high-end painting franchise company. We are a premium brand that serves an affluent demographic who wants quality, we are a unit of Scan to request info business owners who deliver a world-class product and service consistently.

Step 1

Fill out our contact form and we’ll get back to you shortly with more information.

Own a LIME Franchise

Step 2

Review the franchise disclosure document we send you and schedule an appointment with our team.

Step 3

Sign on with LIME Painting and start living your dream of business ownership.

www.limepaintingfranchise.com (720) 669-7878

2023 LIME Painting. All rights reserved. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by the means of our Franchise Disclosure Document. The United States Federal Trade Commission and certain states have laws governing the offer and sale of franchises. We will not offer you a franchise unless and until we have complied with all applicable legal requirements in your jurisdiction.

A next level DIY Experience Our art studios offer a variety of unique classes: glass art, charcuterie boards, kids glass art, christmas ornaments, and resin pours.

Customers enjoy creating some of the most beautiful 3D art pieces.

WHY FRANCHISE WITH US? Fun business to run

Great margins Multiple revenue streams

www.shatteredsrq.com

WOMEN OF FRANCHISING

MosquitoNix: Women Leaders Driving Innovation in Pest Control

by Rachel West, Marketing Specialist, FranDevCo

leadership is a testament to how creativity and strategic thinking can break barriers in franchising, offering a fresh perspective in a traditionally structured industry.

Jennifer Gracheck

T

he pest control industry has traditionally been male-dominated, but women are increasingly making their mark, proving that leadership, strategy, and innovation transcend gender. At MosquitoNix, two accomplished women, Jennifer Grachek and Jennifer O’Neal, are leading the charge, reshaping the franchising landscape, and empowering other women to thrive in this growing industry.

MEET THE WOMEN BEHIND THE BRAND Jennifer Grachek – CMO, MosquitoNix With over 15 years of experience in growth

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Jennifer Hooper strategy, lead generation, marketing execution, and digital innovation, Jennifer Grachek is a powerhouse in franchise marketing. As the Chief Marketing Officer at MosquitoNix, she leads the company’s branding and customer engagement efforts, ensuring the franchise stays ahead of industry trends.

Known for her creative problem-solving and attention to detail, Jennifer is redefining how marketing drives business success in pest control.

Her expertise in brand positioning, digital strategy, and advertising initiatives has helped MosquitoNix expand its reach, bringing eco-friendly mosquito control solutions to more customers. Jennifer’s

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Jennifer Hooper O’Neal – VP of Operations, MosquitoNix Jennifer Hooper O’Neal, the Vice President of Operations at MosquitoNix, brings nearly a decade of experience in franchising, operations, and business development. Her journey in the company is one of resilience and leadership— she successfully built a MosquitoNix office from the ground up in North Florida and has since played a pivotal role in helping other locations flourish.

Her background in sales, marketing, and strategic planning enables her to drive operational efficiency and customer satisfaction.

Passionate about mentorship and inclusivity, Jennifer is committed to breaking down barriers for women in franchising.

WHY WOMEN ARE THRIVING IN PEST CONTROL Women bring a unique set of skills that make them

exceptional business leaders, particularly in service industries like pest control.

Attributes such as strong organizational abilities, customer-centric approaches, and problem-solving skills contribute to their success.

At MosquitoNix, women leaders are helping to create a more inclusive, dynamic, and forwardthinking business model.

MOSQUITONIX: A FRANCHISE MODEL BUILT FOR SUCCESS For women entrepreneurs looking for a scalable and profitable business, MosquitoNix offers a strong franchise opportunity.

With a recurring-revenue business model and innovative pest control technology, the company provides franchisees with:

•

•

•

Comprehensive training – No prior experience in pest control is necessary.

Low overhead & strong customer retention – A business model designed for long-term sustainability.

Flexibility & work-life balance – Franchise ownership allows women to build a business that fits their lifestyle.

As more women step into leadership roles within MosquitoNix, the brand continues to push the boundaries of what’s possible in the pest control franchise space. With leaders like Jennifer Grachek and Jennifer Hooper O’Neal paving the way, the future is bright for women in franchising.

MosquitoNix isn’t just about mosquito control—it’s about

empowering entrepreneurs, fostering innovation, and breaking barriers in the industry. If you’re looking for an opportunity to build a thriving business, now is the time to join the movement and become part of a brand that champions women in franchising.

MORE ABOUT MOSQUITONIX MosquitoNix, a FranDevCo partner, is helping women entrepreneurs break into the pest control industry with a proven mosquito prevention franchise model. With a growing demand for outdoor pest control and eco-friendly solutions, MosquitoNix offers women a profitable and scalable business opportunity.

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isielitetraining.com/franchise

Lead with ISI ® Elite Training in the $32 Billion Fitness Industry Weʼre looking for...

Passionate, motivated partners with $200k Liquidity, $300k Net Worth, and a credit score of 680+ 50 Minute High-Energy Athletic Based Group Training That Caters to All Fitness Levels

$396k-$681k

Estimated Initial Investment

Our highly efficient open layout, and loq equipment costs allow for our franchisees to open one of our premiere training facilities at almost half the cost of other franchise systems.

Community and Family Atmosphere Multiple streams of revenue including fixed cost recurring membership, in-house supplement company, and retail Outstanding Marketing and Operational support Proprietary Pre-Sales/Sales Processes

28% Net Operating Profit

Existing facilties operated at a 28% Net Operating Profit in 2023

*Some locations have earned this amount. Individual results may vary.

Low Staffing and Simple Operations

Low Staffing

In-house Project Management In-house Digital ads agency and call center

Contact Info: Garrett Garcia

Garrett.garcia@isielitetraining.com

Simple Operations

Each location only requires 4-8 staff members. Our proprietary software and operating structure allows you to be at your business because you want tonot because you have to.

Please see the ISI® Elite Trainiing Franchise Disclosure Document with the issuance date of April 29 2022 for additional information about this franchise offering.

This advertisement and the information it contains does not constitute a franchise offering or the solicitation of an offer to buy an ISI® Elite training Franchise which may be made only after your receipt ISI® Elite Training Franchise Disclosure Agreement, which first must be registered with certain states. ISI® Elite Training franchises are offered solely by means of the franchise disclosure document issued by ISI® Franchise International, INC. To request a copy of the ISI® Elite Training FDD please contact Adam Rice at the following mailing address ISI Franchise International, Inc., 5500 77 Center Dr., Suite 270, Charlotte, NC 28217, or by telephone (254) 319-0108. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, ISI will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with the Franchise Sales Manager at ISI® Elite Training for an updated list of jurisdictions where franchises can be sold.

Copyright ©2024 . ISI Franchise International, Inc. ALL RIGHTS RESERVED.

Join The India Franchise Council AND HELP ENTREPRENEURSHIP FLOURISH WITHIN THE INDIAN COMMUNITY

Kapil Manocha Co-Chair

Seema Govil Co-Chair

Ronak Patel Member At Large

Rashmi Airan Member At Large

Rak Sharma Member At Large

Ren Parikh Member At Large

Ray Patel Member At Large

BUSINESS ADVICE

Ask the RESULTS Guy™: Why All Stakeholders Must Win

by Tony Jeary, Strategist, Keynoter, Coach, Tony Jeary International

S

uccess in business— and in life—isn’t just about personal achievement. It’s about ensuring that everyone connected to your vision wins.

That’s the core philosophy behind my newest publication, All Stakeholders Win. This mindset isn’t just about being altruistic—it’s a strategic advantage. When you help others win, you build trust, strengthen relationships, and

create long-term success that benefits everyone involved.

I’ll quote my good friend and partner, Zig Ziglar, on his philosophy: “You can have everything in life you want if you will just help enough other people get what they want.”

Many people only think about themselves or their immediate circle when making decisions.

But what if you expanded your thinking? What if you considered not just your customers and employees, but also your vendors, strategic partners, and even those who may not seem obvious at first? That’s where real success happens. Let’s break it down.

Q: Tony, what does "All

Stakeholders Win" really mean?

It means that instead of focusing on just your personal success or your company’s bottom line, you take a broader approach. You identify all the people who have a stake in your decisions—your team, your customers, your

suppliers, your strategic partners, and even those in your personal life. Then, you find ways to help them win alongside you.

I’ve seen firsthand how this thinking leads to gamechanging results. When my former assistant, Nonie Jobe, first started with me, she expressed that writing was her true passion. That in mind, I was able to keep a talented team member by aligning her role with her personal goals.

Instead of losing a key asset, we created a win-win situation with her as my ghostwriter that’s lasted for over 20 years. When you help others succeed, they naturally want to help you succeed, too.

Q: Why is this mindset so powerful in business?

Success isn’t sustainable when it’s one-sided. If your business thrives but your employees feel undervalued, you’ll have retention issues.

If your company grows but your vendors struggle to keep

“YOU CAN HAVE EVERYTHING IN LIFE YOU WANT IF YOU WILL JUST HELP ENOUGH OTHER PEOPLE GET WHAT THEY WANT.” 146

MARCH 2025 | WWW.FRANCHISEJOURNAL.COM

up, supply chain problems will slow you down. If you’re making deals that only benefit you, eventually, people will stop doing business with you.

On the flip side, when all stakeholders win, growth becomes exponential.

People trust you, they refer you, and they want to see you succeed because they know their success is tied to yours. It creates a culture of collaboration and synergy, where everyone benefits.

Q: How can leaders start

applying this concept?

It starts with awareness. Most people aren’t intentionally excluding others from winning—they just have a blind spot. Here’s a starting point to change your thinking: 1. Identify Your Stakeholders Don’t just think about customers and employees.

Who else plays a role in your success? Vendors, business partners, investors, service providers—even your family and personal network. Make a list and expand your thinking.

2. Understand What Winning Means for Them Winning looks different for each stakeholder. Employees

may want growth opportunities.

Vendors may need predictable payment terms.

Customers may want an elevated experience. Ask yourself: How can I make sure each group is winning?

3. Take Intentional Action Once you know what your stakeholders value, take steps to help them win.

That could mean offering a performance-based bonus structure, improving your vendor relationships, or making strategic introductions for your business partners.

Q: What about the “non-

obvious” stakeholders you mention in the book?

This is one of the most important insights from All Stakeholders Win. People often forget about those who aren’t directly in front of them—yet they still play a role in their success.

For example, your vendors are stakeholders. If you delay payments or negotiate deals that leave them struggling, they might not be able to provide the quality you expect. The concierge at your office building is a stakeholder—if they’re engaged and feel valued, they’ll take extra care to support you and your team.

Even your mentors and

advisors are stakeholders— acknowledging their role and expressing gratitude ensures they continue investing in your growth.

If you want sustainable success, make sure everyone in your ecosystem is winning. The best leaders don’t just focus on their own results—they think bigger.

They understand that when they help others succeed, they multiply their own opportunities.

Ask yourself: Are you making sure All Stakeholders Win? Now’s the time to start. You’ll be amazed at how much further—and faster—you can go when you take others with you.

ABOUT THE AUTHOR Tony Jeary is a strategist, keynoter, coach to the world’s top CEOs and prolific author of over 100 titles. Tony lives in Flower Mound and works out of his think tank, the RESULTS Center, where he and his team encourage and inspire all those he touches, resulting in their enhanced sales and profitability and raising their companies’ value.

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Garage Kings has been a leader in the floor coating business for years, adding cabinets and storage solutions to increase revenue streams. Garage Kings is launching garage doors in early 2024, pursuing their goal of owning the complete garage!

What’s The Hook?

Financial Requirements

• Home services/repair industry is nearly $500B annually

Net Worth | $300,000

• High revenue, high ticket, high margin

Investment Range | $176,422 - $235,772

• Owner/operator or semi-absentee • Low investment: Home and vehicle based

Liquid Cash | $150,000 Conversion estimate on job | 40.6%

• Call center for appointment scheduling • 60-Day fast track ramp-up • Cabinets and storage solutions • iPad virtual sales presentation showing a conversion increase from estimates to jobs • AI based sales tool for instant feedback and coaching opportunities

1 Day

Installation Time

3,854

$

AVG Invoice, all reporting locations *floor coating only

Contact Us Today

John Taylor DIRECTOR OF FRAN DEV

jtaylor@repmgroup.com 803.237.3194

Rachel Stender VP OF FRAN DEV

rachel@repmgroup.com 612.226.1408

GO TO G AR AGEKINGS.COM/FR ANCHISE This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. Garage Kings franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residents-an offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. The sales and revenue information is based on actual historic information of Garage Kings franchisees. Please see Item 19 of the Garage King FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

24%

Revenue less disclosed expenses of all reporting locations

After opening in 2017, 1611 Indoor Golf Club has quickly become the premier golf game improvement and entertainment facility in the Dallas- Fort Worth Metroplex.

We offer something for golfers of all skill levels. Improve your golf skills using our state-of-the-art tracking Trackman technology or grab a drink at our full bar and choose from over 200+ world famous courses to play a full round.

NOW AWARDING FRANCHISES

1611golf.com

THE 1611 GOLF DIFFERENCE GROWING CUSTOMER BASE FUN AND EXCITING BUSINESS BE A PART OF THE GROWTH

franchising@1611golf.com

(817) 349-0276

WOMEN OF FRANCHISING

Dripping with Success: How IV Nutrition is Empowering Women in Franchising

by Rachel West, Marketing Specialist, FranDevCo

I

n the world of wellness franchising, IV Nutrition stands out—not just for its science-backed IV therapy services, but for the many women at the forefront of its franchise growth. IV Nutrition is providing an accessible and scalable business model

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that appeals to female entrepreneurs who are eager to enter the booming health and wellness industry.

With flexible operations, a supportive network, and a mission rooted in proactive healthcare, IV Nutrition is a brand where women thrive.

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WHY WOMEN ARE THRIVING IN IV NUTRITION Franchising has long been a male-dominated space, but that landscape is changing.

More women than ever are stepping into business

IV THERAPY IS NO LONGER JUST FOR ELITE ATHLETES OR HOSPITAL PATIENTS—IT’S BECOMING A MAINSTREAM WELLNESS SOLUTION FOR BUSY PROFESSIONALS, FITNESS ENTHUSIASTS, AND INDIVIDUALS SEEKING IMMUNE AND ENERGY SUPPORT. ownership, and IV Nutrition is a prime example of a brand that fosters their success. The company’s proven model allows franchisees to focus on delivering high-quality wellness services without the overwhelming burden of starting a business from scratch.

A WELLNESS BRAND WITH PURPOSE Beyond the business opportunity, IV Nutrition is redefining proactive healthcare. IV therapy is no longer just for elite athletes or hospital patients—it’s becoming a mainstream wellness solution for busy professionals, fitness enthusiasts, and individuals seeking immune and energy support. IV Nutrition’s science-backed treatments make it easy for franchisees to provide services that genuinely improve people’s lives.

For many women franchisees, the ability to run a business with a clear health-focused mission is a major draw.

It’s not just about profit— it’s about making a tangible difference in their communities by offering

accessible and effective wellness solutions.

FRANCHISE SUPPORT THAT FUELS SUCCESS IV Nutrition understands that a strong support system is key to franchisee success, and that’s why it offers a comprehensive program that includes: • Initial and ongoing training to ensure franchisees are equipped with industry knowledge and business skills • Marketing and branding support to help owners attract and retain customers • Operational guidance to streamline day-to-day management • A strong community of franchisees where collaboration and shared success are encouraged

Nutrition is a standout opportunity. With a growing number of women leading the way, this isn’t just another business—it’s a chance to be part of a movement that’s reshaping health and wellness.

If you’re ready to take the leap into business ownership with a brand that champions women entrepreneurs, IV Nutrition is the perfect fit. The future of wellness franchising is bright, and with IV Nutrition, it’s also accessible, empowering, and built for success.

For many women, this level of structured support makes franchising with IV Nutrition a seamless transition into entrepreneurship.

ABOUT IV NUTRITION

JOIN THE IV NUTRITION MOVEMENT For those looking to invest in a franchise backed by a strong, supportive network and a thriving industry, IV

IV Nutrition, a FranDevCo partner, is revolutionizing the IV therapy industry with a franchise model that attracts and empowers women entrepreneurs. As a brand that blends wellness and business, IV Nutrition offers a strong foundation for women looking to lead in the growing health and wellness sector.

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434-995-5582

HandymanPro.com

What does it mean to be a Handyman Pro Franchisee?

Low overhead

Local business

Scalable

Start building your business now with haNDYMAN PRO Boost your business with our intensive on-boarding and ongoing coaching

Standardize your customer relations management and business planning with our customized technology

Take advantage of our established systems and

business partnerships to find handymen and lead sources.

Handyman Pro, LLC 630 Peter Jefferson Parkway #200 Charlottesville, VA 22911

WOMEN OF FRANCHISING

ASHLEY TAYLOR: The Woman Redefining the Restoration Industry with Compassion and Vision How the President of Content Recovery Specialists Is Reshaping a Male-Dominated Industry—One Family at a Time generation of restoration professionals to follow in her footsteps.

With more than 100 units of her franchise system sold in the past 2 years, Taylor isn’t just challenging industry norms; she’s rewriting the playbook on how restoration businesses should operate— with heart, integrity, and a deep commitment to both franchisees and clients.

I

n the world of property restoration, where the industry has long been dominated by men, Ashley Taylor stands as a bold and transformative force. As the President and Founder of Content Recovery Specialists (CRS), she isn’t just restoring homes—she’s restoring lives.

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With more than 18 years of experience in construction and restoration, Taylor has dedicated her career to helping homeowners navigate some of the most difficult moments of their lives. And now, with the expansion of CRS as a franchise brand, she is empowering a new

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A DIFFERENT KIND OF LEADERSHIP IN RESTORATION When disaster strikes—a flood, fire, or severe storm—the damage to a home is more than just structural. The true loss is emotional. Family heirlooms, photographs, keepsakes—these are not just objects; they are the tangible history of a family's legacy.

That’s where Content Recovery Specialists makes all the difference. Unlike traditional restoration firms that focus solely on rebuilding, Taylor’s company specializes in contents restoration, ensuring that the treasures of a family’s past are preserved for future generations.

“Our mission isn’t just about

cleaning up after a disaster— it’s about helping people hold onto the pieces of their lives that matter most,” says Taylor.

“Memories shouldn’t be lost to fire or water. At CRS, we make sure they aren’t.”

This people-first approach has fueled CRS’s rapid growth and set the company apart in an industry that often prioritizes efficiency over empathy. Taylor has built a business that combines cutting-edge restoration technology with a compassionate, white-glove service experience.

PROTECTING HOMEOWNERS—AND INSURANCE PROVIDERS Taylor’s success isn’t just about her care for clients—it’s also about her strategic approach to working with insurance companies. In an industry where fraudulent claims cost insurers billions every year, CRS has built a reputation for rigorous accountability and ethical business practices.

“Insurance fraud is a huge issue in restoration,” Taylor explains. “It drives up costs for everyone. At CRS, we partner with insurance providers to ensure that claims are legitimate, fair, and handled with the utmost transparency.

Our goal is to protect both homeowners and insurers while delivering the highest quality service.”

Her commitment to ethical practices has positioned CRS as a trusted ally for insurance providers, giving them the confidence to recommend her services to policyholders.

This win-win strategy not

only prevents fraud but also expedites the recovery process for families in need.

A VISION FOR THE FUTURE: THE CRS FRANCHISE MODEL With the success of CRS, Taylor recognized an opportunity to expand her impact beyond Pennsylvania and bring her unique restoration model to a national scale. Today, she is franchising CRS across the United States, offering aspiring entrepreneurs a chance to join a purposedriven business in a highdemand industry.

And she’s not just looking for any franchisees—she’s looking for people who share her passion for helping others.

“The restoration business isn’t just about fixing things— it’s about guiding people through one of the most difficult experiences of their lives,” says Taylor. “I want franchisees who understand that responsibility and take it seriously.”

Through comprehensive training, cutting-edge restoration technology, and a strong support system, CRS franchisees gain a proven blueprint for success while making a tangible impact in their communities.

BREAKING BARRIERS IN A MALE-DOMINATED FIELD The construction and restoration industry has traditionally been a boys' club, but Taylor has defied expectations at every turn.

From her early days in the field to leading one of the fastest-growing restoration

franchises in the country, she has proven that leadership, vision, and compassion transcend gender.

“When I started out, I had to work twice as hard to prove myself,” Taylor admits. “But I never let that stop me. I’ve always believed that results speak louder than stereotypes.”

Her advice to other women looking to break into maledominated industries?

“Own your expertise, stand firm in your values, and never compromise your integrity.

Success isn’t about gender—it’s about leadership.”

MORE THAN A BUSINESS— A MISSION For Taylor, CRS is more than a company—it’s the realization of a lifelong mission. Whether she’s helping a homeowner recover irreplaceable memories, guiding a franchisee to success, or ensuring that insurance claims remain ethical and fair, Taylor is setting a new standard for what restoration should be.

As CRS continues to grow, one thing remains clear: Ashley Taylor isn’t just leading a business—she’s leading a movement.

And in an industry where compassion is often overlooked, that makes all the difference.

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GLOBAL INFLUENCERS GROUP

D A E H A GE T E M A G OF THE

ding a e L lp e H e W nect n o C s r e c n e Inf lu nds ! a r B t o H h it w

HIT US UP!

ADVERTISE WITH US!

CONTACT US INFO@FRANCHISEJOURNAL.COM

WOMEN OF FRANCHISING

THE GLASS GURU: Helping Women Build Strong Businesses in Window Restoration

by Rachel West, Marketing Specialist, FranDevCo

F

ranchising has become an excellent path for women entrepreneurs, allowing them to step into established industries with proven success models.

The Glass Guru is helping more women enter the window repair and restoration industry, offering a business that is both financially rewarding and operationally efficient.

WHY WOMEN SUCCEED IN WINDOW RESTORATION Women in franchising bring strong customer service skills, operational efficiency, and an eye for detail—all of which are essential in a service-driven business like window repair.

The Glass Guru offers: • A high-margin, repeatservice business with builtin demand.

• A sustainable approach with eco-friendly window restoration options.

• A structured franchise system with full training and support.

With the demand for energyefficient home solutions on the rise, The Glass Guru offers women a long-term, scalable 158

WITH THE DEMAND FOR ENERGY-EFFICIENT HOME SOLUTIONS ON THE RISE, THE GLASS GURU OFFERS WOMEN A LONG-TERM, SCALABLE BUSINESS OPPORTUNITY IN A TRADITIONALLY MALE-LED INDUSTRY.

MARCH 2025 | WWW.FRANCHISEJOURNAL.COM

business opportunity in a traditionally male-led industry. Yet, these women make breaking barriers look effortless. With the support of peers— including two dedicated women franchise business coaches— they have a strong network to lean on. There’s no glass ceiling they aren’t ready

FRANCHISE BENEFITS FOR WOMEN ENTREPRENEURS The Glass Guru offers a business model that is: • Flexible and scalable for work-life balance.

• Designed for both hands-on owners and those who prefer to manage a team.

through the traditional barrier that often prevents them from gaining access to the glass & glazing trade, regardless of whether they are a man or a woman,” says Dan Frey, President and Founder of The Glass Guru Enterprises, Inc. “We are very proud of the fact that our model has allowed our woman-owned locations to transcend the industry at large, by a mile.”

As more women look for business ownership opportunities, The Glass Guru is making entry into the home services industry easier and more accessible.

By providing a supportive, proven framework, The Glass Guru continues to lead the way for women ready to build their own success in the window restoration industry.

MORE ABOUT THE GLASS GURU to shatter. From building professional shops with exceptional teams to earning raving customers and achieving record-breaking months, these women are setting the standard for success.

•

Equipped with full operational support to ensure franchisee success.

“At The Glass Guru, we have built a model that helps savvy businesspeople to break

The Glass Guru, a FranDevCo partner, is helping women entrepreneurs build successful businesses in the growing window restoration and repair industry.

With a structured franchise model and strong demand for sustainable home solutions, The Glass Guru offers women a profitable and scalable business opportunity.

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Build a Business.

Make a Difference.

Introducing Always Best Care Senior Services

• Low Initial Investment • Quick Start-up • Comprehensive training, start-up & ongoing support • Three exclusive revenue streams • Prime territories across the United States and Canada Master, multi-unit and single franchise opportunities are waiting for you.

To learn more, contact Sean Hart:

Email: rshart@abc-seniors.com AlwaysBestCare.com/Franchise

Phone:

205.790.2329

125+

Locations Awarded

55+ Owners

35+

Open Locations

More Than Just A Medspa We are the nation’s leading anti-aging franchise brand in a fragmented space.

+ No medical background required + Appeals to both men and women + Recurring revenue through memberships and compound & continuous services + Leverage buying power to increase margins for franchisees + Strong validation + Owner-operator to start

t c a t C on

Mary Pang

E| marypang@repmgroup.com E|leads@repmgroup.com T|860.307.9603 W|4everyoungantiaging.com

Investment Details Investment Range | $354,500 – $724,500 Franchise fee | $60,000 Royalty | 7% Financial Requirements: Net Worth | $1,000,000 Liquid Cash | $400,000

ForThree, LLC (“Rep’M”) is a franchise seller/broker representing 4Ever Young (“4EY”). This advertisement does not constitute a franchise offering or the solicitation of an offer to buy an Ellie franchise which may be made only after your receipt of 4EY’s Franchise Disclosure Document, which first must be registered with certain states. 4EY franchises are offered solely by means of the franchise disclosure document issued by ADDRESS NEEDED. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, 4EY will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker at Rep’M for an updated list of jurisdictions where franchises can be sold. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the New York Department of Law. RESIDENTS OF MINNESOTA: MN Franchise Registration Number: TBD. Copyright© 2020. 4Ever Young, ALL RIGHTS RESERVED.

WOMEN OF FRANCHISING

The iBuy App Revolutionizes Advertising for Small Businesses

by Harold Montgomery

S

mall businesses face a significant challenge: standing out in a crowded marketplace.

Traditional advertising methods like print, radio, and television are often too expensive, ineffective and have shrinking audiences. Social media and search engines requires expertise that many small business owners lack. Enter the iBuy App—a game-changing platform that is transforming the way small businesses connect with customers and market their products effectively.

WHAT IS THE IBUY APP? iBuy is an innovative mobile application designed to bridge the gap between local businesses and consumers.

Unlike conventional advertising platforms, iBuy focuses on hyper-local marketing, enabling businesses to reach nearby customers in real time. The app functions as a marketplace where users can discover exclusive deals, promotions, and events from small businesses in their area.

COST-EFFECTIVE ADVERTISING One of the most significant barriers to advertising for small businesses is cost. Many platforms, such as Google Ads and Facebook Ads, require substantial budgets to generate

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meaningful visibility. iBuy levels the playing field by offering affordable advertising options tailored to small businesses.

With flexible pricing models and pay-as-you-go advertising, businesses can promote their products and services without breaking the bank.

Additionally, iBuy provides free listings, allowing

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businesses to gain exposure without upfront costs. Paid promotions within the app are based on a performancedriven model, meaning businesses only pay when their ads generate real engagement. This removes the risk of spending money on ineffective advertising campaigns.

TARGETED AND HYPER-LOCAL REACH Unlike broad-scale digital advertising platforms that require extensive keyword research and audience targeting, iBuy uses locationbased marketing to deliver highly relevant promotions to potential customers. The app utilizes geolocation technology to connect businesses with users who are physically nearby, increasing the chances of immediate conversions.

For example, a bakery can post a limited-time discount on pastries, which appears in the feed of users within a few miles of the store. This type of targeted advertising is particularly effective for small businesses that rely on foot traffic and local patronage.

advertising performance effectively. iBuy solves this problem by offering robust analytics that help business owners track key metrics, such as customer engagement, ad performance, and conversion rates. The app provides easyto-understand reports that allow businesses to refine their marketing strategies based on real-time data.

For instance, if a coffee shop notices that morning promotions generate more engagement than afternoon deals, they can adjust their advertising strategy accordingly. This level of insight ensures that businesses maximize their advertising ROI (Return on Investment) without guesswork.

SEAMLESS CUSTOMER ENGAGEMENT Small businesses often don’t know who their customers are or how to be in contact with them. The iBuy App captures customer contact information and provides that to the merchant each month. When an app user clicks on an ad in the app, the merchant receives that contact information and can use that to build their own follow up campaigns. iBuy can tell who the best customers are and reach out to new customers, making that app a key partner in building local business.

ENHANCED CUSTOMER LOYALTY AND RETENTION Acquiring new customers is essential, but retaining them is just as crucial. iBuy identifies loyal customers, encouraging repeat business.

Small businesses can create customized rewards programs that incentivize customers to return, fostering long-term relationships and increasing lifetime customer value.

For example, a clothing boutique might offer a “buy five items, get one free” deal exclusively to iBuy users. This not only boosts sales but also strengthens brand loyalty.

DATA-DRIVEN MARKETING INSIGHTS Many small businesses lack the tools to analyze their

A COMPETITIVE EDGE IN THE DIGITAL MARKETPLACE With major retail chains

and e-commerce giants dominating the market, small businesses often struggle to compete. iBuy gives them a competitive edge by providing the same level of digital exposure as larger companies but at a fraction of the cost. The app’s emphasis on community-based commerce also resonates with modern consumers who prefer to support local businesses over corporate giants.

THE LEADING EDGE The iBuy App is more than just an advertising platform; it is a revolutionary customer engagement tool empowering small businesses to thrive in the digital age.

By offering cost-effective advertising, hyper-local reach, seamless customer engagement, data-driven insights, and enhanced customer retention features, iBuy is transforming how small businesses market themselves.

For small business owners looking to increase their visibility, attract local customers, and drive sales without an extensive marketing budget, iBuy is the ultimate solution. As the digital landscape continues to evolve, platforms like iBuy will play a crucial role in ensuring that small businesses not only survive but flourish.

ABOUT THE AUTHOR Harold Montgomery is a serial entrepreneur with seven businesses to his credit. iBuy App is the most exciting project he's ever led!

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ALLOY

noun | \ˈa-ˌlȯi

U.S. HEALTH AND FITNESS INDUSTRY

3-4%

1. A metal made by combining two or more metallic elements, especially to give greater strength

ANNUAL GROWTH FOR 10+ YEARS

We do personal training.

They do fitness classes.

$269

We are distinct from the typical boutique fitness concepts.

Our clients are willing to pay for our customized

AVG. REVENUE/MEMBER

blend of technology and personal interaction.

IN 2022

1 location = 130 members 2 locations = 260 members 3 locations = 390 members Semi-Absentee or Owner-Operator.

91-100%

An Owner-Operator lives the fitness lifestyle.

MONTHLY RETENTION

Likes the idea of succeeding in fitness without

IN 2022

having to be a constant sales machine.

CONTACT CLAY ALLEN

E | Clay@repmgroup.com E | leads@repmgroup.com

INVESTMENT DETAILS Investment Range | $185,335 - $452,400 Franchise fee | $60,000 Royalty | 7%

45-65 TARGET AGE

FINANCIAL REQUIREMENTS:

M | 980.353.4002

Net Worth | $325,000

W | alloyfranchise.com

Liquid Cash | $135,000

ForThree, LLC (“Rep’M”) is a franchise seller/broker representing Alloy Personal Training (“Alloy”). This advertisement does not constitute a franchise offering or the solicitation of an offer to buy an Alloy franchise which may be made only after your receipt of AlloyY’s Franchise Disclosure Document, which first must be registered with certain states. Alloy franchises are offered solely by means of the franchise disclosure document issued by 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, Alloy will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker at Rep’M for an updated list of jurisdictions where franchises can be sold. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the New York Department of Law. RESIDENTS OF MINNESOTA: MN Franchise Registration Number: TBD. Copyright© 2022. Alloy Personal Training, ALL RIGHTS RESERVED.

ANAGO MASTER FRANCHISE MODEL?

RECESSION RESISTANT

$100B INDUSTRY

*SEE ITEM 19

WOMEN OF FRANCHISING

Lighting the Way:

How beem® Light Sauna is Leading a Wellness Revolution

by Rachel West, Marketing Specialist, FranDevCo

I

n the booming wellness industry, beem® Light Sauna stands out—not just for its cutting-edge infrared and red-light therapy but for the visionary behind the brand.

Cynthia May, Co-founder, didn’t just launch another health franchise—she turned a deeply personal mission into a nationwide movement.

What started as a mother’s search for holistic healing for her daughter’s autoimmune disease has transformed into a brand dedicated to making

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the benefits of light therapy accessible to all.

A MISSION BORN FROM MOTHERHOOD For Cynthia May, beem® Light Sauna isn’t just a business—it’s personal. When her daughter was diagnosed with an autoimmune disease, Cynthia

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explored every avenue of treatment, searching for something that would support healing in a natural, noninvasive way. That journey led her to infrared and red-light therapy, a sciencebacked approach to reducing inflammation, boosting circulation, and supporting overall wellness.

Seeing firsthand the impact of light therapy, she knew she had to share its benefits with

the world. beem® Light Sauna was born from that passion, offering a modern, accessible, and science-driven approach to infrared and red-light therapy. What started as one location has now grown into a national franchise, helping people across the country experience the power of light.

A WOMAN-LED BRAND MAKING WELLNESS MORE ACCESSIBLE As a woman in the franchising space, Cynthia May is breaking barriers and reshaping the wellness industry. While franchising has traditionally been male-dominated, she’s proving that women-led businesses are a driving force for innovation and growth. beem® Light Sauna has developed a franchise model designed to empower business owners while delivering a highquality wellness experience.

Their approach is simple yet powerful: make wellness easy, effective, and backed by science. beem® Light Sauna locations offer state-ofthe-art technology in a spa-

like environment, allowing customers to relax, recharge, and optimize their health in just a few short sessions. As more people seek natural ways to boost energy, enhance recovery, and reduce stress, the demand for infrared and red-light therapy continues to grow.

BRINGING LIGHT TO COMMUNITIES NATIONWIDE beem® Light Sauna isn’t just about individual wellness— it’s about creating a brighter world, one session at a time. beem® Light Sauna’s missiondriven vision ensures that each franchise location stays true to the core values of accessibility, education, and exceptional service. Every new beem® Light Sauna franchise represents an opportunity to bring the benefits of light therapy to a new community and help more people feel their best.

With a business model that’s as scalable as it is impactful, beem® Light Sauna offers franchisees the chance to join a fast-growing industry while making a real difference.

CYNTHIA MAY JOIN THE BEEM® LIGHT SAUNA MOVEMENT Cynthia May didn’t just create a successful franchise—she created a wellness revolution.

With women-led innovation at the forefront, beem® Light Sauna is illuminating the path to better health and reshaping how people approach self-care.

If you’re looking to invest in a purpose-driven franchise that’s making wellness more accessible, now is the time to get involved. beem® Light Sauna isn’t just growing—it’s glowing.

MORE ABOUT BEEM® LIGHT SAUNA beem® Light Sauna, a FranDevCo partner, is revolutionizing the infrared and red-light therapy industry thanks to Co-Founder Cynthia May. beem® Light Sauna is making wellness more accessible while empowering franchisees to bring light to their communities.

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WOMEN OF FRANCHISING

Taco Spot AZ: Where History, Tradition, and Flavor Come Together in Arizona

I

f you’ve ever bitten into a perfectly crafted taco—savory meat spilling from a warm, handmade tortilla—you’ve tasted history. Few foods are as universally loved or as deeply rooted in tradition as the taco.

This humble yet iconic dish tells the story of Mexican ingenuity, cultural blending, and culinary artistry. And nowhere is that story celebrated with more passion than at Taco Spot AZ, a growing sensation across Arizona.

Taco Spot AZ isn’t just feeding raving fans; they’re honoring the centuries-old traditions that made the taco one of the world’s most beloved foods.

With its authentic flavors, fresh ingredients, and lines of loyal customers eager to taste every

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bite, Taco Spot is proof that great food, like a taco, stands the test of time.

THE HISTORY OF THE TACO AND THE MIGHTY TORTILLA The taco's history begins in pre-Columbian Mexico, where indigenous peoples relied on the tortilla as a staple of their diet. Corn—considered a sacred crop—was ground, shaped into thin flat discs, and cooked on hot stones. These tortillas became the foundation of every meal, serving as both a plate and utensil for scooping up meats, beans, and salsas.

The word “taco” is believed to have originated later, during the silver mining era of the 18th century in Mexico. Miners used small pieces of paper wrapped around gunpowder, calling them "tacos" because of their shape. Over time, this term came to describe the way tortillas were wrapped around fillings—creating the portable, flavorful snack we know today.

The beauty of the taco lies in its simplicity and versatility. It is the perfect food: handheld, balanced, and endlessly customizable. Whether filled with tender marinated meats like carne asada and al pastor, or modern creations like Baja fish, the taco transcends time and culture to deliver pure satisfaction.

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AT TACO SPOT AZ, THE TORTILLA ISN’T JUST A VESSEL—IT’S THE FOUNDATION OF EVERY GREAT TACO. CRAFTING THE PERFECT TORTILLA At Taco Spot AZ, the tortilla isn’t just a vessel—it’s the foundation of every great taco.

Traditionally made from masa harina (corn flour), tortillas are

mixed with water, pressed into perfect rounds, and cooked on a hot comal. A well-made tortilla is soft, slightly charred, and bursting with the flavor of fresh corn. It elevates every bite and holds the flavors of the toppings together in harmony.

Whether it’s the corn tortillas for street-style tacos or the pillowy flour tortillas used in burritos, Taco Spot AZ stays true to tradition, ensuring that the base of every dish honors its origins.

TOPPINGS THAT MAKE TASTE BUDS DANCE What’s a taco without its toppings? Taco Spot AZ takes the classics and turns them into experiences. Consider their famous birria tacos, where tender, slow-cooked beef is packed into tortillas, griddled to crispy perfection, and served with consommé for dipping—a flavor explosion that has food lovers raving.

Other highlights include the marinated carne asada, smoky al pastor with pineapple, and vibrant, house-made salsas that range from tangy to fiery. Fresh cilantro, onions, radishes, and lime complete the package, offering a burst of freshness with every bite.

AMERICA’S LOVE AFFAIR WITH MEXICAN FOOD From coast to coast, Mexican food has become an inseparable part of American culture. Tacos are no longer reserved for Taco Tuesday; they’re enjoyed at breakfast, lunch, and dinner.

According to the National Taco Day Council (yes, it exists!), Americans consume over

4.5 billion tacos annually—a testament to the deep love affair with this flavorful food.

At Taco Spot AZ, this passion comes alive. Across their multiple Arizona locations, fans line up to savor tacos crafted with care. Families gather, foodies snap Instagramworthy photos, and firsttimers quickly become loyal regulars. Taco Spot has built not just a customer base but a community that celebrates Mexican food at its finest.

A CULINARY GEM IN THE DESERT Taco Spot AZ is more than a taco shop; it’s a tribute to

Mexican heritage and the universal appeal of great food.

By honoring the tortilla’s history, perfecting traditional recipes, and delivering flavors that make taste buds dance, they’ve captured hearts (and stomachs) across Arizona.

If you’re looking for proof that the taco is the perfect food, join the line at Taco Spot AZ. From their mouthwatering birria to their sizzling carne asada, every bite is a celebration of history, culture, and craftsmanship.

After all, the love affair with Mexican food is stronger than ever—and Taco Spot AZ is leading the way, one delicious taco at a time.

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Start Building Your Future

with Archadeck

As North America’s largest and most-trusted deck building franchise, Archadeck Outdoor Living is a proven franchise model that boasts a 40-plus year track record and nearly $1 billion in projects completed. In addition to offering you a business model built on proven best practices in the thriving outdoor living industry, Archadeck also has you “covered” with the support you need to have booming business, including innovative technology & programs, robust marketing & lead generation, business & financial support, production management, and more.

For entrepreneurs looking to achieve their personal and professional goals within a growing industry, Archadeck is the perfect choice.

Why Choose Archadeck?

• Low Initial Investment • Low Overhead • No Prior Construction Experience Needed

804-500-9865 ArchadeckFranchise.com An important part of

WOMEN OF FRANCHISING

Chatime: Women Leading the Way in the Bubble Tea Industry

by Rachel West, Marketing Specialist, FranDevCo

B

ubble tea has surged in popularity, becoming one of the fastest-growing beverage markets in the world. With its unique flavors, customizable options, and visually appealing presentation, bubble tea has captured the hearts of consumers everywhere. This rapid growth has also made the industry an attractive space for entrepreneurs, particularly women who are increasingly stepping into leadership roles within the specialty beverage sector.

At Chatime USA, nearly half of all franchise owners are women, highlighting the incredible opportunities available to female entrepreneurs in the

franchise industry. With a wellstructured business model, strong brand recognition, and comprehensive support, Chatime offers a clear path to business ownership, empowering women to build profitable and fulfilling careers.

WHY WOMEN ARE THRIVING IN SPECIALTY BEVERAGE FRANCHISING Women have a long history of success in the food and beverage industry, bringing strong leadership skills, customer ser174

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vice expertise, and operational efficiency to their businesses.

Franchise ownership provides an excellent opportunity for women looking to start their own business with the support of an established brand.

KEY REASONS WOMEN SUCCEED IN CHATIME FRANCHISING: Proven Business Model – One of the biggest advantages of franchising is the ability to follow a tested and refined business model. Chatime provides a structured framework that simplifies operations, making it easier for first-time entrepreneurs to run a successful store.

AS MORE WOMEN STEP INTO FRANCHISE OWNERSHIP, THEY ARE PROVING THAT FRANCHISING IS A POWERFUL VEHICLE FOR FINANCIAL INDEPENDENCE AND LONG-TERM SUCCESS. Instant Brand Recognition – Instead of building a business from scratch, franchisees benefit from Chatime’s established reputation and loyal customer base. This brand equity makes it easier to attract customers and drive sales from day one.

Comprehensive Support – Unlike independent businesses, franchisees receive extensive training, marketing assistance, and operational guidance. This support is especially valuable for women transitioning into entrepreneurship from other careers.

WOMEN SHAPING THE FUTURE OF BUBBLE TEA FRANCHISING Women entrepreneurs are transforming the bubble tea industry with their innovation, customer-focused approach, and business leadership.

As more women step into

franchise ownership, they are proving that franchising is a powerful vehicle for financial independence and long-term success.

For women looking to own a thriving business, be part of a global brand, and make a meaningful impact in their communities, Chatime offers an exciting and rewarding franchise opportunity.

With structured support, a flexible business model, and a rapidly growing market, Chatime provides the perfect platform for aspiring female entrepreneurs to succeed.

MORE ABOUT CHATIME Chatime, a FranDevCo partner, is empowering women entrepreneurs with a proven and profitable franchise model in the fast-growing bubble tea market.

With a strong brand presence and flexible store formats, Chatime offers women a scalable and rewarding business opportunity.

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A FRANCHISE BACKED BY STRONG WOMEN

Erica Naderi

WHY BODYBAR?

Director of Instructor Training

Kamille McCollum

Brittney Watson

COO

Director of Marketing

Nancy Baio

Director of Franchise Development

Low-Cost Start-Up

Experienced & Supportive Executive Team

Simple, High-Profit Business Model

Turn-Key Build Out & Execution

Ground Floor of Nationally Recognized Pilates Brand

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MEET THE TEAM & CLAIM YOUR TERRITORY TODAY franchising@bodybarpilates.com

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bodybarpilates.com

There are mountains of opportunity right here.

Be part of a rapidly growing and exciting expansion. Add a Beans & Brews Coffeehouse franchise to your portfolio today.

Our owners are sold on their success and are coming back for more.

We did our research and knew we could make money with this concept, and now we just signed on for our 5th location.”

Multi-Unit Franchise Owners

Did we perk your interest?

beansandbrewsfranchising.com or contact: Kim Falk, VP of. Development 801 561 5241 x1945

As a Beans and Brews Franchisee, I’ve always felt supported.

They have a 100% phenomenal leadership and training team!”

Multi-Unit Franchise Owner

WOMEN OF FRANCHISING

Revolutionizing Home Care with Heart and Innovation

I

n a world where caregiving is often undervalued and overlooked, Becky Wang, the CEO of Butterfly Home Care, stands out as a visionary leader who is transforming the industry with her unwavering compassion, innovative approach, and commitment to excellence. Her journey from a mother of a child with special needs to the founder of a successful home care franchise is not just a story of personal triumph but also a blueprint for how businesses can make a meaningful difference in people’s lives.

A PERSONAL JOURNEY THAT INSPIRED A MISSION Becky’s story begins with her role as a mother to a child with special needs. This deeply personal experience gave her a profound understanding of the challenges faced by caregivers and families. She knows firsthand the emotional, physical, and financial toll that caregiving can take, as well as the immense love and dedication it requires.

This journey inspired Becky to found Butterfly Home Care, a company dedicated to providing highquality, empathetic care for seniors and individuals with disabilities. Her mission is rooted in dignity, respect, and the belief that everyone deserves the best possible care. But Becky didn’t stop

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there. Recognizing the need for scalable solutions, she ventured into franchising, creating opportunities for entrepreneurs to replicate her successful home care model.

Through franchising, Becky empowers others to make a meaningful difference in their communities while building sustainable businesses.

WHY BUTTERFLY HOME CARE STANDS OUT What sets Butterfly Home Care apart is its unique combination of compassion, professionalism, and innovation. Becky’s personal touch is evident in every aspect of the business, from the training of caregivers to the way services are delivered. Here’s why Becky and her brand are truly exceptional: 1. Compassionate Care Rooted in Empathy: At the heart of Butterfly Home Care is a deep sense of empathy. Becky’s personal experiences have shaped the company’s culture, ensuring that every client is treated with dignity, respect, and kindness.

Caregivers are trained not just in technical skills but also in emotional intelligence, enabling them to connect with clients on a human level.

2. Innovative Franchising Model: Becky’s franchising model is designed to empower entrepreneurs while

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THROUGH FRANCHISING, BECKY WANG EMPOWERS OTHERS TO MAKE A MEANINGFUL DIFFERENCE IN THEIR COMMUNITIES WHILE BUILDING SUSTAINABLE BUSINESSES.

maintaining the highest standards of care. Franchisees receive comprehensive training, ongoing support, and access to proven systems and processes. This ensures that every Butterfly Home Care franchise delivers consistent, high-quality services, no matter where it’s located.

3. A Focus on Community Impact: Butterfly Home Care isn’t just a business—it’s a movement.

Becky is deeply committed to creating positive change in the communities she serves.

Whether it’s through providing employment opportunities, supporting local advocacy groups, or mentoring aspiring entrepreneurs, Becky’s brand is a force for good.

4. Personalized Solutions for Every Family: Becky understands that every family’s needs are unique.

That’s why Butterfly Home Care offers personalized care plans tailored to each client’s specific situation. From respite care to long-term support, the company provides flexible solutions that adapt to changing needs.

BECKY’S VISION FOR THE FUTURE Becky’s vision extends far beyond her own business.

She sees franchising as a way to scale her impact, empowering entrepreneurs across the country to deliver compassionate care in their communities. Her goal is to create a network of Butterfly Home Care franchises that not only provide exceptional services but also serve as hubs for advocacy and support.

Becky’s authenticity and relatability are key to her success. By sharing her own journey—from a mother navigating the challenges of caregiving to a successful entrepreneur—she builds trust and connection with her audience. Her story is a powerful reminder that businesses can be a force for good, creating meaningful change in people’s lives.

WHY BECKY AND HER BRAND ARE WONDERFUL Becky Wang and Butterfly Home Care are wonderful because they embody the perfect blend of heart and hustle. Becky’s personal story is a testament to the power of resilience and compassion, while her business acumen and innovative approach demonstrate her ability to turn challenges into opportunities.

Here are just a few reasons why Becky and her brand stand out: • She Leads with Heart: Becky’s personal experiences as a caregiver inform every decision she makes, ensuring that Butterfly Home Care remains true to its mission of providing compassionate, high-quality care.

• She Empowers Others: Through franchising, Becky creates opportunities for entrepreneurs to build

successful businesses while making a positive impact in their communities.

• She Innovates with Purpose: Becky’s innovative approach to home care and franchising sets her brand apart, ensuring that Butterfly Home Care remains a leader in the industry.

• She Builds Community: Becky’s commitment to advocacy and mentorship fosters a sense of belonging and support among caregivers, franchisees, and families.

JOIN THE MOVEMENT Becky Wang’s story is one of transformation—from a mother navigating the challenges of caregiving to a visionary leader empowering others through her home care franchise. Her journey is a powerful reminder that businesses can be a force for good, creating meaningful change in people’s lives.

If you’re a caregiver seeking support, an entrepreneur looking for a rewarding business opportunity, or simply someone who believes in the power of compassion and community, Becky and Butterfly Home Care are here for you. Let’s connect and transform lives together.

MORE ABOUT BECKY Becky Wang, CEO of Butterfly Home Care, is a visionary leader transforming the home care industry with compassion, innovation, and professionalism. Driven by her personal journey as a mother to a child with special needs, she empowers entrepreneurs while ensuring seniors and individuals with disabilities receive the highest standard of care with dignity and respect.

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