Franchise Journal June 2026

FR ANCHISE

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54 Why Pet Services Are Emerging as a Top Franchise Category in 2026 by Bob Hays

FLOOR COVERINGS INTERNATIONAL

Maine Homecoming Becomes a New Business Chapter for Steve and Cheryl Bickford of Floor Coverings International by Rhonda Sanderson 62 Pets Are Family Now: Why the Pet Industry Continues to Create Franchise Growth by Ozzie Grupenmager

The Economy Is Doing Great. You're Not. Now What? by Mark Martuza

Grooming, Retail, or Training? Choosing the Right Pet Franchise for Your Goals by Ron Fillian

Small Dogs. Big Business: Why Petite Pup is Leading the 2026 Pet Revolution by Chris Davenport

Spaces Empowering Entrepreneurs. by Bob Vearling

Experiential Pet Retail Is Emerging as a Major Franchise Opportunity by Courtney Honda

Your Franchise System Truly Influencing… or Just Communicating? by Tony Jeary

Textile Reuse: An Industry Poised for Growth by Milan Zhekov

Business of Compassion by Joe Fox

THE FURRY & PROFITABLE BUSINESS OF PETS

The pet business used to be viewed as a nice, steady industry that could survive a recession. Today, it has become something far bigger. It is now one of the fastest-growing and most emotionally connected categories in franchising.

Americans are spending more money on pets than ever before, but this is no longer just about food and toys. Pets have become part of the family. People are building routines, travel plans, healthcare decisions, and even emotional

support systems around their animals. That emotional connection is driving massive growth across nearly every corner of the pet economy.

According to the American Pet Products Association, the U.S. pet industry is expected to surpass $158 billion in 2025. The growth is everywhere. Grooming, daycare, boarding, training, veterinary care, pet wellness, specialty retail, mobile services, and even end-of-life memorial services are all expanding rapidly. Walk through a franchise expo today and you

PEOPLE MAY CUT BACK ON VACATIONS OR LUXURY PURCHASES BEFORE THEY CUT BACK ON THEIR DOG.

can see the momentum firsthand. A decade ago, there were only a handful of pet concepts. Today, the category occupies a major section of the floor.

Brands like Camp Bow Wow and Dogtopia helped show investors and franchisees that consumers would consistently pay premium prices for trusted pet care. Companies like PetWellClinic, Zoom Room, All Dogs Unleashed, DoodyCalls, Woofie’s, Petite Pup, and Trusted Paws Dog Training Academy continue pushing into new markets across the country.

What makes the category attractive is that it sits at the intersection of several major demographic trends at once. Millennials are having fewer children later in life but are adopting pets in large numbers. Older Americans are increasingly relying on pets for companionship. Consumers continue spending on their animals even during periods of inflation and economic uncertainty.

In many ways, pets have become part of what I call “emotional commerce.” People may cut back on vacations or luxury purchases before they cut back on their dog.

That is exactly why the pet franchise category continues attracting serious interest from operators, investors, and private equity groups.

But one of the most overlooked segments in the industry may ultimately become one of the most important: pet memorialization and aftercare.

For years, pet cremation and memorial services were highly fragmented and localized. Most operators were small independents with limited branding, inconsistent customer experiences, and very little national infrastructure. That is now beginning to change.

Families increasingly want the same level of dignity, transparency, communication, and memorialization for pets that they expect when dealing with human loss. That shift is creating enormous opportunities for companies capable of building professional systems and scalable operations.

One company moving aggressively into that space is Resting Rainbow, which has quickly

emerged as one of the most visible brands in the pet funeral and memorial franchise sector.

What makes Resting Rainbow interesting is that they are approaching the category differently than traditional cremation providers. The company has focused heavily on customer experience, grief support, logistics, memorial products, and creating a hospitality-style environment for families going through difficult moments.

Instead of treating the service as a transactional cremation business, they are building a broader ecosystem around remembrance and care.

The company has also positioned itself strategically within the larger pet industry. One of the most notable developments has been Resting Rainbow’s relationship with Chewy, one of the dominant brands in pet ecommerce.

While the relationship is still developing, it signals something important: major pet companies increasingly recognize that aftercare is becoming part of the long-term customer journey.

That matters because the largest companies in the pet space are all competing for customer loyalty across the entire life cycle of pet ownership. Veterinary groups, retailers, insurance providers, wellness brands, ecommerce companies, and service operators all understand the value of trust in emotionally significant moments.

The companies that handle those moments correctly tend to build stronger long-term customer relationships.

Resting Rainbow has also benefited from timing. The broader pet sector is becoming more institutionalized, and operators are realizing that the pet funeral space is not just about cremation. It touches logistics, veterinary relationships, ecommerce fulfillment, keepsakes, grief support, digital memorialization, and recurring customer engagement.

As larger companies continue entering the pet industry through acquisition and consolidation,

many believe the aftercare space could become one of the next major growth categories.

Franchising is likely to play a major role in that expansion because the business remains deeply local. Families want trusted operators in their own communities. Veterinarians want dependable service partners nearby. Pickup logistics require local infrastructure and density. Those are all areas where franchising works exceptionally well.

The bigger picture here is simple. The pet business is no longer a niche category. It has become one of the strongest emotional consumer sectors in the country, and franchising is increasingly becoming the system that scales it.

The brands that understand that shift early are going to have a significant advantage over the next decade.

Nick Neonakis Editor, Franchise Journal

FOUNDER NICK NEONAKIS

DESIGN DIRECTOR

Pete Neonakis

DIGITAL DIRECTOR

Chantae Arrington

ART DIRECTOR

Brenda Lesch

SENIOR EDITOR

Nick Neonakis

SENIOR CONTRIBUTING

EDITOR

Rob Petka

ONLINE EDITOR

Seth Lederman

STAFF WRITER

Alex Neonakis

SOCIAL MEDIA

EDITOR

Ted O'Shea

ASSOCIATE EDITOR

Mariel Miller

ONLINE EDITOR

Greg Gasparini

VIDEO PRODUCER

Matt Panepinto

CONTRIBUTORS

Chuck Barson

Paulette Callender

Joe Carter

Chris Davenport

Robyn Deering

Ron Fillian

Joe Fox

Ozzie Grupenmager

Bob Hays

Courtney Honda

Tony Jeary

Seth Lederman

Mark Martuza

Alex Neonakis

Rhonda Sanderson

Dave Sullivan

Jatinder Taneja

Jewan “Jack” Tiwari

Bob Vearling

Milan Zhekov

Pet Franchising: What to Know, Why It’s Growing, and How to Succeed

by Seth Lederman, Consultant, The Franchise Consulting Company

According to the American Veterinary Medical Association, more than 40 percent of U.S. households own a dog, spending heavily each year on veterinary care, food, and grooming. Over the last decade, the pet industry has transformed dramatically. Pets are no longer viewed simply as animals—they are integral family members. In fact, over half of pet owners consider them as much a part of their family as any human. Because consumers prioritize pet spending despite economic uncertainty, pet franchising has emerged as a premier opportunity for stability, recurring revenue, and longterm growth.

From grooming and training to retail and veterinary services, the sector offers diverse business models. However, success requires more than a love of animals; it demands a solid market understanding, careful evaluation, and a strategic plan for sustainable growth.

Pet franchising is growing due to several key factors. The industry demonstrates strong economic resilience, remaining remarkably stable during financial downturns as pet owners are far more

likely to maintain spending on their animals than on personal luxuries. In addition, ongoing pet humanization has driven premium demand for specialized services such as wellness treatments, organic foods, advanced training, and luxury boarding. Many pet franchise models also benefit from predictable recurring revenue, with regular grooming, daycare, and training services supporting membership-based structures that generate consistent monthly income. Finally, the industry offers diverse

business models, allowing entrepreneurs to choose from options such as mobile grooming, pet waste removal, retail boutiques, or daycare centers based on their investment level and lifestyle preferences.

What to Know Before

Choosing a Pet Franchise

Selecting the right franchise requires balancing your professional goals with distinct operational realities. Different models come with different operational requirements; for example, a mobile grooming franchise typically has lower

overhead and requires fewer staff members compared to a large boarding facility, while retail businesses rely heavily on effective inventory management, and servicebased models prioritize strong customer relationships and efficient scheduling. In addition, franchisor support systems play a key role, as franchising provides an established infrastructure that may include comprehensive onboarding, operational blueprints, marketing frameworks, technology platforms, and ongoing coaching to support long-term success.

Prospective franchisees should evaluate territory protections, training timelines, hiring assistance, and vendor relationships. Speaking with existing franchisees can offer invaluable insight into a franchisor's true support quality after the initial launch. Success in pet franchising depends on several key factors, starting with operational excellence, where trust is everything in the industry and clean facilities, friendly staff, reliable scheduling, and transparent communication are essential for strong customer retention. Equally important is hiring compassionate talent, as employees represent the face of the business; recruiting and retaining dependable, well-trained staff helps reduce turnover and builds long-term local loyalty. Local community engagement also plays a critical role, with grassroots marketing efforts such as event sponsorships, partnerships, and relationships with nearby

veterinarians helping generate powerful word-of-mouth referrals. Finally, adapting to trends is essential, as consumer expectations continue to evolve around pet wellness, specialized nutrition, health technology, and mobile convenience, requiring franchisees to stay informed in order to remain competitive.

Scenthound’s Approach to Dog Longevity

A major differentiator in today’s pet franchise space is moving beyond decorative styling to focus on preventative care and canine longevity. Scenthound has set its system apart by offering a unique, membership-based wellness model centered on routine hygiene to help dogs live healthier, longer lives. Rather than focusing primarily on aesthetic haircuts, the company emphasizes essential monthly maintenance: bathing, nail trimming, ear cleaning, and teeth brushing. Their proprietary "Scent Check"

system evaluates a dog’s skin, coat, ears, nails, teeth, and glands to generate a concrete wellness score. This preventative routine helps owners catch minor health flags before they turn into costly medical emergencies, driving predictable monthly recurring revenue for franchisees.

Take the Next Step

For entrepreneurs passionate about service, relationshipbuilding, and business growth, pet franchising offers a rewarding path with significant long-term potential. To explore vetted brands across the franchising landscape, contact Seth Lederman with Frannexus.

ABOUT THE AUTHOR

Seth Lederman, CFE, is a Franchise Acquisition and Development Specialist and an entrepreneur with over 30 years of experience in small business success, including the ownership and sale of multiple enterprises. He frequently contributes to The Franchise Journal and is a member of the exclusive Forbes Business Council. Contact him at 312-307-1297 or seth@ thefranchiseconsultingcompany.com.

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Pets are our Four Legged Family Members

by Alex Neonakis, Writer, NYU Class of 2030

When people talk about pets, they usually talk about them like they are animals. But if you have ever really loved a dog, you know that is not true at all. I am graduating high school this year, and when I look back at my childhood, some of my strongest memories are not just with friends or family vacations. A lot of them are with our dogs.

Our bulldog, CC, was part of my life growing up. She had personality, attitude, routines, and somehow always knew when somebody in the house was upset. Bulldogs are stubborn, loud, messy, and hilarious all at the same time, and CC was all of those things. She was the kind of dog that made a house feel alive.

When she passed away, it honestly hit harder than I expected. I think a lot of people

who do not have pets do not fully understand that. Losing a dog is not losing “an animal.” It is losing part of your daily life. Their sounds disappear. Their routines disappear. Even the little annoying things you used to complain about are suddenly gone.

After CC passed, our two Shih Tzus, Hippy and BoBo, became even more important to me.

Hippy is calm most of the time and acts like he owns

the house. BoBo is chaos. One minute he wants attention, the next minute he is sprinting through the living room like something exploded. They could not be more different, but together they somehow balance each other out.

People underestimate what dogs do for mental health, especially for younger people. High school can be stressful. Everyone is worried about college, jobs, relationships, the future, social media, pressure, and trying to figure out who they are. There are days when you come home exhausted or frustrated, and your dog is just happy you walked through the door.

They do not care if you had a bad day.

They do not care if you failed a test.

They do not care what kind of car you drive or how many followers you have. They are just there.

I think that is why the pet world keeps growing so fast. People are more connected online than ever before, but somehow more lonely too. Dogs fill a gap that technology cannot. They force people to slow down for a minute.

You can see it everywhere now. Dog bakeries. Dog hotels. Dog birthday parties. Pet strollers. People bringing dogs into stores and restaurants. Some people laugh at that stuff, but I honestly get it. Pets became family a long time ago. One thing I never really thought much about until CC passed away was what happens afterward.

Before going through it personally, I assumed pet

cremation or memorial services were just small businesses most people never thought about. But when your own dog dies, you suddenly realize how emotional and important those moments are for families.

You want respect. You want care.

You want dignity. You want somebody to understand that this was not “just a dog.”

That is part of the reason I think companies like Resting Rainbow are connecting with so many people. They understand the emotional side of pet ownership. They understand that grief over a pet is real, especially for kids and families who grew up with them.

I think my generation sees pets differently than generations before us. For a lot of us, pets are not outside animals or background parts of life. They are part of the family structure itself.

Some people grow up with brothers and sisters. Some people grow up with dogs that become brothers and sisters.

When I leave for college and eventually move into the next phase of life, I know I will remember Hippy and BoBo the same way I remember friends from school or moments growing up. They are tied to memories, routines, holidays, bad days, good days, and everything in between.

And even though CC is gone, I still think about him all the time.

That is the thing about dogs. They do not stay with us long enough. But somehow they leave memories that last forever.

ABOUT THE AUTHOR

Alex Neonakis is a high school student who loves business, history, basketball, and butter chicken. He’s passionate about entrepreneurship, exploring different cultures, and finding the best food spots with his friends.

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Trusted Paws: The Ideal Next Chapter for Displaced Professionals

by Robyn Deering, Consultant, The Franchise Consulting Company

Individuals burned out by the corporate grind or suddenly displaced from stable roles often face a familiar panic: watching their savings dwindle while searching for elusive, traditional jobs. While these professionals possess sharp business acumen, life's curveballs can leave them with limited capital to start anew. What they crave isn’t just an income—it’s the security, autonomy, and purpose that comes with owning a manageable, scalable business. For many, the booming pet industry has become the perfect sanctuary. Right now, Trusted Paws Dog Training Academy stands out as one of the most accessible and rewarding franchise opportunities in this highly resilient sector.

The data paints a clear picture of an industry uniquely insulated from economic downturns:

Market Scale: The U.S. pet industry reached $158 billion in 2025 and is projected to climb toward $165 billion in 2026. Dog Ownership:Roughly 53% of U.S. households (71 million homes) now include a dog, adding about 4 million new dogowning homes year-over-year.

Premium Spending: Modern pet parents treat dogs

like family. High-demand obedience training packages typically range from $1,000 to $3,000, creating robust revenue potential.

Demographic Drivers: Gen Z, Millennials, and Gen X are driving this growth. They actively seek professional help to raise well-behaved dogs that can accompany them to a growing number of petfriendly restaurants, patios, and hotels.

Many displaced middle-class workers simply cannot swing the six-figure upfront costs required by traditional brickand-mortar franchises. Trusted Paws solves this barrier to entry with a highly accessible, low-overhead model.

With a total initial investment of around $17,500 (which includes a $9,500 franchise fee, training certification, and initial marketing), it is genuinely affordable. Because it is a mobile, home-based service model, there are no expensive retail leases or massive build-outs. Projected monthly operating costs are streamlined around $2,000–$2,500, covering essentials like insurance, CRM software, and local advertising.

This low overhead means faster breakeven potential and immediate schedule control. The flexibility to operate fulltime or part-time provides the exact career ramp corporate refugees need while rebuilding. Trusted Paws pairs an affordable entry point with elite corporate pedigree.

Founded with the strategic vision of **Peter Taunton** (the force behind Snap Fitness, which scaled to over 4,000

global locations), the brand offers unmatched franchising infrastructure. Franchisees also gain instant credibility thanks to Head Dog Trainer **Joel Silverman**, a 40-year industry veteran, author, and former TV host of *Good Dog U*. Franchisees receive a comprehensive “business in a box” that includes handson certification training in Fort Myers, Florida, along with unlimited access to proprietary training videos and weekly support calls. They also benefit from a complete back-office suite featuring a custom website, CRM portal, and automated review systems, as well as a dedicated professional call center to manage and follow up on local leads. In addition, franchisees are granted large, protected territories spanning up to 20 square miles.

For those breaking free from billing departments, cubicles, and endless Zoom meetings, running a Trusted Paws franchise offers an active, purposeful career. The mobile model scales naturally; owners can expand by hiring additional trainers or layering services. By networking with local veterinarians, groomers, and

pet stores, professionals can leverage the exact relationship-building skills they perfected in the whitecollar world.

For anyone seeking an investment-friendly, feelgood business that can launch in just 30 to 90 days, Trusted Paws provides the proven framework to trade job insecurity for true entrepreneurial freedom.

ABOUT THE AUTHOR

Robyn Deering, is a seasoned franchise consultant specializing in guiding professionals into purpose-driven, scalable businesses in high-growth sectors. She is the author of Corporate Refugee's Guide to Franchising: Trade Job Insecurity for Business Ownership That Works."

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From the Rat Race to Territory Ownership:

The CEO cat that can Guide you to the C-Suite on your own terms

by Jewan “Jack” Tiwari, Consultant, The Franchise Consulting Company

Every corporate refugee has a breaking point—a single, illuminating moment when they realize the steady supply of kibble isn’t worth the confines of the carrier. For many, that moment comes at 3:00 AM, staring at an empty spreadsheet, or while sitting in their 14th consecutive meeting of the week discussing the theory of growth rather than the execution of it.

We are taught that the path to fulfillment is a relentless, vertical climb: chase the promotion, secure the bonus, and build the 401(k) that might, someday, buy your freedom.

We trade our time, our energy, and our health for the promise of conditional security.

Nature, however, offers a simpler masterclass in low-effort, high-efficiency leadership. And I didn't find my mentor in the boardroom. I found her on my living room rug.

The "Dazzle Doctrine" I originally brought Dazzle, a Gray and White tabby, home for my teenage daughter. Like many well-intentioned investments, the intended ROI didn't align. The classic model was proposed: I provide the capital, the food, and the shelter;

the cat provides affection.

The actual market behavior shifted immediately. I became her primary investor, logistics

coordinator, and 24/7 staff, while Dazzle’s ultimate devotion (her limited "social capital") was dedicated solely

to shadowing my daughter. Watching her shadow my teen, seemingly oblivious to my "executive funding," I was initially frustrated. Why didn't my efforts buy her attention? Then I realized: Dazzle wasn't being ungrateful. She was being strategic. She had established an entirely different management system—one that prioritizes maximum autonomy and zero redundant labor. She had adopted what I now call the Dazzle Doctrine: The Zero-Capital CEO approach.

The modern professional, trapped in the "Rat Race," is a participation athlete. We expend maximum effort for a standard, linear reward. We mistake frenetic activity for productivity. Dazzle, conversely, is a predator. She understands that real success isn’t about running on a wheel. It’s about owning the territory.

The Anatomy of the Predator: Hunting the Rat vs. Running the Race

The corporate world is the "Race"- a system that rewards endless motion. We are busy. We are always "on." We measure success by the number of hours worked or emails sent.

The Cat Analog: Dazzle doesn't run for the sake of running. She spends 23 hours in strategic repose so that she can dedicate one hour to a precise, lethal target. She isn't a participant; she is the outcome.

The Franchise Move: Transitioning from the Corporate Refugee to a franchise owner is the ultimate adoption of the "Predator" mindset. You stop worrying about if a product has market demand (the Race) and focus

entirely on your local execution of that demand (the Catch). A franchise gives you a proven territory and a pre-existing "system of the hunt." Your goal is no longer to survive the wheel; it’s to master the kill.

Meet the Mentor: CEO Dazzle Dazzle has no MBA, no LinkedIn, and no savings account. Yet, she lives 100% hunger-free with total autonomy.

Decoupling Time from Survival

The core of the Dazzle Doctrine is achieving total decoupling of effort and survival. A cat possesses zero formal credentials, no savings, and no business plan. By any modern corporate metric, they are failures. Yet, they move with a confidence and grace that says, "I do not work for my existence; my existence is inherently valuable."

This is the holy grail for any corporate refugee. The employee is always tethered to the clock. Franchise ownership, however, is about building a system. When that system is running, you are no longer the one pulling the lever. Like Dazzle, you assume the Executive Presence. You are not the laborer; you are the one ensuring the sunbeams continue to hit the optimal spot on the floor.

The Legacy (The "Daughter" Factor)

You don't have to build the entire house from scratch to be the one who rules it. A good franchise is simply an opportunity to occupy an existing infrastructure and make it your own.

You build that successful

system, you secure that territory, and eventually, you hand the keys of the domain over to the teenager- leaving a legacy of freedom, not stress.

Dazzle is out of the office right now. She’s napping in a perfect patch of sun, hungerfree, on her own terms. It took me watching her for months to realize: she isn't ungrateful. She is a reminder that perhaps the goal isn't to work harder to buy more freedom. It’s to just take it.

The official Dazzle resignation letter, "Leaving the Carrier," is currently pending approval by my former handlers.

ABOUT THE AUTHOR

Based in the D.C. metro area, Jewan "Jack" Tiwari is a premier M&A Advisor and Franchise Consultant specializing in the Mid-Atlantic market. He is a recognized expert in placing professionals transitioning from corporate layoffs into successful business ownership, providing a strategic bridge to independence. Jack’s comprehensive advisory covers everything from SBA financing and acquisition to franchise scaling and lucrative exit strategies. Strategic Advisory: Jack@TheFranchiseConsultingCompany.com

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America’s Love Affair with Pets: Why the Pet Industry and Franchising Continue to Grow

by Paulette Callender, Consultant, The Franchise Consulting Company

Living in Florida, I see people everywhere with their dogs—at farmers markets, outside cafes, and on crowded, dog-friendly beaches. It is wonderful to see so many furry friends out and about every day.

By 2026, pets are no longer simply companions in American households—

they are family members, wellness partners, and a major economic force. Across the United States, pet ownership remains strong, consumer spending continues to rise, and the way people care for animals is evolving rapidly. From premium nutrition and smart technology to daycare and grooming services, the

pet industry reflects how deeply animals are woven into modern life.

Recent industry estimates show that roughly twothirds of U.S. households own at least one pet. Dogs remain the most popular choice, followed by cats, while younger generations such as Millennials and Gen Z are

helping fuel continued growth. Many younger adults now prioritize pet ownership early in life, often before marriage or children, making pets central to household spending decisions. I see this in many families that I personally know. That spending has reached historic levels. The U.S. pet industry generated an estimated $158 billion in 2025, with expectations for further growth in 2026. Consumers continue to allocate money toward premium food, veterinary care, grooming, boarding, daycare, supplements, pet insurance, and technology. Even during periods of economic uncertainty, pet owners tend to maintain spending on products and services they view as essential to their animals’ wellbeing.

One of the most significant trends shaping the industry is the continued humanization of pets. Owners increasingly seek fresh or organic diets, birthday celebrations- yes, birthday parties, stylish accessories including fancy strollers, orthopedic bedding, spastyle grooming, and products designed to reduce stress or anxiety. Pets are no longer viewed merely as animals in the home—they are treated as beloved family members whose comfort and health matter deeply.

This shift has created a major opportunity for entrepreneurs, particularly through franchising. Rather than building a business from scratch, franchise owners can enter the market with

an established brand, proven operating systems, marketing support, and training. In a fast-growing sector like pet services, those advantages can significantly reduce the learning curve.

The pet franchise sector is especially attractive because it often combines emotional customer loyalty with recurring revenue. Once pet owners trust a groomer, daycare center, trainer, or boarding provider, they tend to return regularly and refer others. Many concepts such as Dogtopia, Petite Pup and Trusted Paws Dog Training Academy also generate predictable monthly income through memberships, packages, or repeat appointments.

Growing demand for convenience is another factor driving franchise expansion. Busy professionals, frequent travelers, remote workers, and aging pet owners increasingly rely on outside help for grooming, daycare, walking, training, and in-home pet care. As a result, concepts such as mobile grooming, pet waste removal, daycare facilities, and home-based pet sitting services have gained momentum nationwide.

Technology is also transforming the market. Smart collars, automatic feeders, health monitors, and pet cameras are becoming more common in homes, while franchise operators use digital booking systems, automated reminders, mobile payments, and customer relationship tools to improve efficiency and service.

Looking ahead, the pet industry appears positioned for continued expansion. Analysts expect growth in subscription services, preventative healthcare, senior pet care, eco-friendly products, customized nutrition, and multi-unit franchise development. For many investors, the appeal is clear: few industries combine resilience, repeat customers, personal fulfillment, and longterm demand as effectively as pet care.

America’s relationship with pets has changed dramatically over the past decade.

What was once a simple companionship category has become a lifestyle economy.

For entrepreneurs seeking a meaningful and profitable business, franchising in the pet industry may be one of the strongest opportunities in today’s market.

ABOUT THE AUTHOR

Paulette Callender is a seasoned franchise entrepreneur and business development leader based in Sarasota, Florida, with more than 20 years of experience dedicated to helping people and concepts grow. My passion is driving strategic expansion, operational excellence, and building strong franchisee partnerships.

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Why Woofie’s Is Winning the Modern Pet Care Market

by Joe Carter, Consultant, The Franchise Consulting Company

People don’t just own pets anymore.

They build their lives around them.

That shift has quietly transformed the pet industry from a convenience business into a premium service economy—and few franchise brands are positioned better to capitalize on it than Woofie’s.

As summer travel ramps up, so does demand for reliable pet care. But here’s the catch: today’s pet owners want more than a kennel or quick grooming appointment.

They want convenience, trust, personalization, and consistency.

Woofie’s built an entire franchise model around those expectations.

And that’s exactly why it stands out in the crowded pet services space.

Convenience Is the New Competitive Advantage

Most pet care brands still require the customer to come to them.

Woofie’s flipped the model.

With mobile grooming vans, in-home pet sitting, dog walking, and overnight care, the brand brings premium pet services directly to the customer’s doorstep .

That matters more than ever.

Today’s consumers are conditioned by convenience. They order groceries from apps, stream workouts from home, and expect services to fit into their schedules—not the other way around.

Woofie’s meets pet owners where they already are.

That creates a stronger customer experience and a more sticky business model.

Multiple Revenue Streams. One Brand.

Too many service franchises rely on a single income source. That creates vulnerability.

Woofie’s was designed

differently.

The model combines:

Mobile pet grooming

Dog walking

Pet sitting

Overnight care services

That diversification gives franchisees multiple recurring revenue streams operating under one brand umbrella.

If grooming slows, walking and sitting continue.

If travel spikes during summer, overnight care increases.

That balance creates stability—and stability is what turns a service business into a scalable asset.

The Pet Industry Isn’t Slowing Down

The numbers tell the story.

More than two-thirds of U.S. households own pets, and Americans now spend well over $100 billion annually on pet care .

But the bigger trend isn’t ownership.

It’s premiumization.

Consumers increasingly treat pets like family members, which means spending behavior shifts from basic care to premium experiences.

Convenience, personalization, wellness, and trust now command premium pricing.

Woofie’s sits directly in that sweet spot.

This isn’t discount pet care. It’s relationship-driven service.

A Leaner, Smarter Franchise Model

One of the most overlooked advantages in franchising is operational simplicity.

Bigger facilities often mean:

Higher overhead

More staffing complexity

Larger fixed costs

Woofie’s avoids much of that.

The model can operate with a home-based structure while scaling through mobile service vans and field teams . That creates flexibility for owners while keeping infrastructure lighter than traditional brick-and-mortar pet concepts.

And lighter models often scale faster.

I’ve seen founders chase flashy concepts while ignoring operational efficiency. The strongest franchise systems usually win because they simplify execution—not complicate it.

Woofie’s understands that.

Built for Modern Franchise Ownership

Most entrepreneurs don’t want to buy another job. They want leverage.

Woofie’s offers both owneroperator and semi-absentee potential, making it attractive for professionals transitioning out of corporate careers or building multi-unit portfolios . The company also benefits

from the backing of Authority Brands, giving franchisees access to broader operational support, marketing infrastructure, and recruiting systems .

That support matters.

Especially in service businesses where hiring, logistics, and customer retention determine longterm success.

Why Woofie’s Stands Out

Most founders think the pet industry is emotional.

The smartest operators know it’s behavioral.

People consistently spend on what makes life easier, safer, and more personal. Woofie’s aligns with all three trends at once:

Convenience

Recurring services

Premium customer experience

That combination is difficult to replicate.

And in franchising, differentiation matters. A lot.

Summer may drive pet care demand, but this industry isn’t seasonal anymore.

It’s lifestyle-driven.

Woofie’s recognized that early and built a scalable franchise around how modern consumers actually live. Mobile services, recurring revenue, operational flexibility, and premium positioning give the brand a strong lane in one of the fastest-growing service categories in America.

Most businesses sell services.

The best brands build trust.

Woofie’s does both.

About the Author

Joe Carter is the founder of Twin Flame Group, Partner with The Franchise Consulting Company, and host of The Franchise Growth Show, where he helps entrepreneurs build scalable businesses with transferable value. He specializes in franchise growth, strategic scaling, and helping founders turn revenue into long-term enterprise wealth.

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Why Pet Franchises Are Fetching Big Opportunities

by Dave Sullivan, Consultant, The Franchise Consulting Company

There is an old saying that a dog is man’s best friend. In my house, that saying has a name: Cooper.

Cooper is my Wheaten Terrier, and like many pet owners, I don’t think of him as “just a dog.” He is family. He has routines, preferences, and a personality that shapes daily life. That kind of bond is exactly why the pet industry continues to expand—people invest heavily in pets they consider part of the family.

That emotional connection is one of the strongest drivers behind the growth of pet franchises. This is not just a product-based industry; it is built on loyalty, trust, repeat behavior, and genuine care.

The Pet Industry Keeps Expanding

The numbers reflect that reality. According to the American Pet Products Association, U.S. pet industry spending reached $158 billion in 2025 and is projected to climb to $165 billion in 2026. In the same period, about 95 million U.S. households owned at least one pet.

That scale supports a wide range of franchise opportunities, including grooming, boarding, daycare, training, retail, mobile services, waste management, and pet

wellness businesses.

Pet owners are not just purchasing essentials like food and toys. They are paying for convenience, reliability, safety,

and improved quality of life for animals they see as family members.

Why Pet Franchises Can Be Profitable

Strong pet franchise models tend to share a few key characteristics.

First, many generate repeat revenue. Services like grooming, daycare, boarding, walking, and training are ongoing needs rather than onetime purchases. A dog that requires grooming will need it repeatedly. Families who board pets during travel often return multiple times a year.

Second, emotional decisionmaking plays a major role. Once a pet owner trusts a provider, factors like safety, cleanliness, and reliability often matter as much as price. That trust can lead to strong customer loyalty.

Third, many pet franchises offer multiple revenue streams. A grooming business might also sell products or add membership programs. A daycare may include training services, retail items, or premium care packages. These layers help strengthen overall business performance.

Fourth, the industry supports specialization. Some businesses focus on premium grooming, others on mobile convenience, training, boarding, or niche wellness services. This allows entrepreneurs to choose models that match their budget and operational style.

A Trust-Based Local Business

The pet grooming and boarding sector alone is a major industry. IBISWorld estimates it reached $15.2 billion in 2025 and is projected to grow further in 2026. These businesses are highly local and service-

driven. Success depends on consistency, trained staff, safety standards, cleanliness, and customer experience. That is where franchise systems often provide structure and support.

Cooper would not care about revenue projections or industry reports. He cares about how people treat him, whether he feels safe, and whether his needs are understood.

That reflects the core truth of this industry: pet owners make decisions emotionally and rationally at the same time. They want professionals who are reliable, compassionate, and consistent. Businesses that deliver that experience tend to earn long-term loyalty.

Is a Pet Franchise Right for Everyone?

Not necessarily. Pet franchises often require strong customer service skills, patience, attention to detail, and a commitment to operational standards. Some models require staffing and physical locations, while others are mobile or homebased.

The right fit depends on the individual’s goals, experience, and investment level. Before investing, it is important to review the Franchise Disclosure Document, understand total startup costs, speak with current franchise owners, and evaluate the business model carefully.

Final Thought

The pet industry continues to grow not just because people own pets, but because pets are family.

Cooper is part of mine. For entrepreneurs who value service, relationships, and meaningful work, pet franchises offer more than just financial opportunity. They offer the chance to build a business centered on trust, care, and connection.

That is what makes this industry so compelling—and why it continues to fetch big opportunities.

ABOUT THE AUTHOR

Dave Sullivan is a Senior Consultant at The Franchise Consulting Company helping people achieve independence through business ownership.

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Paws, Profits, and Purpose: Why Pet Franchises Are One of the Smartest Investments

by Jatinder Taneja, Consultant, The Franchise Consulting Company

Ask yourself this: when was the last time someone canceled their dog’s grooming appointment because the economy felt uncertain? Or delayed their pet’s medical care because inflation was high? The answer is usually never—and that behavior reveals a powerful truth. The pet industry doesn’t move in step with economic anxiety the way many other consumer categories do.

As a franchise consultant, I’ve helped evaluate hundreds

of business opportunities, and one sector continues to stand out for its consistency and long-term demand: pet franchising. Not because it’s fashionable, but because the underlying fundamentals are unusually strong.

A Market That Keeps Expanding

The American Pet Products Association reports that U.S. pet industry spending has surpassed $150 billion annually in recent years, with continued growth expected. Roughly twothirds of American households

now own a pet, and ownership continues to rise among Millennials and Gen Z. What’s more important than the size of the market is how people behave within it. Pet owners are increasingly treating animals like family members, not possessions. That shift has permanently increased spending across grooming, boarding, training, nutrition, wellness, and specialty services.

Within franchising, petrelated businesses have consistently ranked among the most resilient and fastestgrowing categories. The reason is simple: franchising delivers consistency and trust at the local level, which is exactly what pet owners want when choosing care providers.

Recession Resistance Built Into the Category

Pet services operate in what you might call the “emotionally essential” category. Consumers will delay vacations, reduce restaurant spending, or pause home upgrades during downturns—but they rarely cut back on pet care.

This pattern held true during the 2008 financial crisis and again during the COVID-19

pandemic, when pet adoption surged and demand for services increased across nearly every segment of the industry.

Dog daycare and boarding systems such as Camp Bow Wow and Dogtopia have demonstrated that even in uncertain economic periods, working pet owners still need reliable care solutions. Mobile service models like Woofie’s have grown by offering convenience-based grooming and pet sitting that fits into busy schedules. These are not luxury purchases—they are logistical necessities.

A Need-Based Industry, Not a Luxury One

One of the most important distinctions for investors is understanding that much of the pet industry is need-driven rather than discretionary.

Preventive veterinary care, for example, through concepts like PetWellClinic, includes vaccinations, wellness checks, and routine treatments that responsible owners cannot ignore. Pet waste removal services such as DoodyCalls solve ongoing sanitation needs that do not pause regardless of economic conditions.

Nutrition-focused brands like Pet Wants build recurring revenue through fresh, specialized pet food that customers tend to repurchase consistently once they see results. Training-focused franchises such as Trusted Paws Dog Training Academy or Zoom Room address behavioral issues that directly impact safety and quality of life for both pets and owners.

Across each of these examples, demand is driven by necessity, not optional spending.

Why Technology Won’t Disrupt the Core

Model

A common question is whether technology or AI could eventually replace parts of this industry. The reality is that most pet services are handson, physical, and relationshipdriven.

You cannot automate grooming. You cannot digitize dog daycare. And you cannot replace the human compassion required in services like pet aftercare providers such as Resting Rainbow Pet Memorials & Cremation.

While technology will continue to improve scheduling, marketing, and customer communication, the core service depends on trust between people and animals. That human connection

creates a natural level of protection from automation. What This Means for Investors

For prospective franchise owners, the pet industry offers a rare combination of emotional engagement, recurring revenue potential, and recession-resistant demand. Whether your interest lies in grooming, boarding, training, wellness, or specialty services, there are models that align with different investment levels and lifestyles.

The real question is not whether the pet industry will continue growing—it will. The question is whether you want to build a business positioned to grow with it.

ABOUT THE AUTHOR

Jatinder is a franchise consultant, coach and mentor at FCC, specializing in helping prospective franchisees identify, evaluate, and acquire franchise businesses across 32 business categories. He can be reached at jatin@ thefranchiseconsultingcompany.com

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VA Plus Franchise: The Smartest Entry Into the Virtual Assistant Economy

by Chuck Barson, Consultant, The Franchise Consulting Company

The modern business landscape is changing rapidly, and one of the most significant shifts in recent years has been the rise of virtual assistants (VAs). Companies of all sizes are increasingly relying on remote support professionals to manage daily operations, reduce overhead costs, and improve overall efficiency. As demand continues to grow,

the VA Plus franchise model has emerged as a compelling opportunity within one of the fastest-expanding sectors of the digital economy.

Virtual assistants are remote professionals who provide administrative, technical, creative, and operational support to businesses. Their responsibilities often include managing emails and calendars, handling

customer service, bookkeeping, social media management, appointment scheduling, data entry, and assisting with marketing tasks. By working through cloud-based systems and digital communication tools, virtual assistants integrate seamlessly into business operations without the need for physical office space or traditional staffing expenses. The growing popularity of

virtual assistants is driven by businesses seeking flexibility, scalability, and cost efficiency. Hiring full-time employees comes with significant expenses, including salaries, benefits, office space, equipment, and training. Many organizations simply do not require full-time staff for every function. Virtual assistants solve this challenge by allowing businesses to outsource specific tasks while maintaining productivity and operational focus.

Industries such as small business, real estate, healthcare, legal services, e-commerce, and marketing agencies are all increasingly dependent on virtual support. In today’s fast-paced digital environment, business owners are constantly looking for ways to save time and concentrate on growth. Virtual assistants help streamline operations so leadership teams can focus on strategy, customer relationships, and revenue generation.

What makes the VA Plus franchise especially appealing is its hybrid business model, which combines human virtual assistants with AI-powered support tools. While traditional VA companies rely solely on human labor, VA Plus integrates artificial intelligence to enhance productivity and create more scalable service delivery.

AI will never replace human virtual assistants. Human VAs provide communication skills, emotional intelligence, judgment, and problemsolving abilities that businesses depend on. They manage tasks requiring nuance, relationship-

building, and personalized service—qualities that remain essential for customer satisfaction and trust.

At the same time, AI-powered systems can automate repetitive tasks such as appointment scheduling, basic customer inquiries, lead qualification, data organization, reminders, reporting, and workflow management. These tools operate 24/7, improve response times, and reduce the workload on human assistants. This allows VAs to focus on higher-value responsibilities that require critical thinking and personal interaction.

The integration of AI into the VA Plus franchise model offers several key advantages. First, it improves scalability by enabling franchise owners to serve more clients without significantly increasing labor costs. Second, it enhances profitability by automating routine tasks while reserving human expertise for premium services. Third, it strengthens competitiveness by offering clients both efficiency and personalized support in one streamlined solution.

As businesses continue prioritizing efficiency, digital transformation, and remote work models, demand for virtual support services is expected to grow steadily. The combination of human expertise and AI-driven

automation represents the future of business operations. VA Plus is positioned to take advantage of this shift as companies become more comfortable working with remote teams and outsourced professionals.

Another major advantage of the VA Plus franchise is its work-from-home model. Franchise owners can operate their businesses remotely, eliminating the high costs associated with traditional brick-and-mortar operations. This flexibility provides entrepreneurs with location independence and improved work-life balance while reducing startup expenses.

In addition to strong market demand, the franchise system provides structured training, branding, operational systems, and ongoing support. These resources help reduce the risks typically associated with starting a business independently. Franchise owners benefit from a proven framework while still enjoying the flexibility and scalability of a digital service model.

For entrepreneurs seeking a scalable, modern, and futurefocused business opportunity, VA Plus offers an entry point into a rapidly expanding virtual assistant economy. With low overhead, increasing demand, remote flexibility, and AI integration, it stands out as a strong opportunity in today’s evolving business environment.

ABOUT THE AUTHOR

Chuck Barson is a Franchise Consultant with the Franchise Consulting Company. He is a lifelong entrepreneur dedicated to helping others build and grow successful businesses.

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Why Pet Services Are Emerging as a Top Franchise Category in 2026

by Bob Hays, Consultant, The Franchise Consulting Company

As the U.S. pet industry pushes past the $160-billion-mark, one truth has become impossible to ignore: pet-related franchises are no longer a niche category. They are one of the most stable, emotionally resonant, and opportunity-rich sectors in the entire franchise economy. With pet ownership at historic highs and younger generations driving premium spending, 2026 is shaping up to be a defining year for entrepreneurs

entering the pet space. What makes this sector so compelling is not just its size, but its consistency. Even during periods of economic uncertainty, pet spending has remained remarkably steady. Owners continue to invest in grooming, daycare, training, nutrition, and wellness because these services feel less like discretionary purchases and more like essential care for a family member. That emotional connection is the foundation of the industry’s resilience - and the reason franchising has become such a powerful model within it.

A Market Built on Trust and Recurring Demand

Pet services operate in a rare business environment where loyalty is strong and repeat visits are built into the model. Daycare clients often book weekly schedules. Grooming customers return every four to six weeks. Training programs extend over months. Wellness and nutrition brands benefit from subscriptionstyle purchasing patterns. For franchise owners, this creates predictable revenue and longterm customer relationships that are difficult to replicate in other industries.

This is why many of the leading brands in the sector emphasize consistency and community as core pillars of

their franchise systems.

Dog-training concepts highlight the ongoing nature of socialization, noting that owners aren’t simply looking for a “trained dog,” but for a well-adjusted companion who thrives in everyday life. Daycare and boarding facilities position themselves as trusted extensions of the homeplaces where dogs can play, learn, and feel safe. Grooming and mobile-service brands lean into convenience and reliability, meeting the needs of busy households who want professional care delivered with minimal friction.

A Diverse Landscape of Business Models

One of the strengths of the pet sector is the variety of entry points it offers. Entrepreneurs can choose from brick-and-mortar facilities, mobile operations, home-based models, or specialized niches. Trainingfocused brands such as Zoom Room have built strong followings by centering their programs on enrichment and socialization rather than onetime obedience. Daycare and boarding concepts continue to expand nationwide, driven by rising demand from dualincome households and pet

owners who view structured care as essential to their dog’s wellbeing.

Nutrition and wellness brands are also gaining momentum. Fresh-food and specialty-nutrition franchises appeal to owners seeking healthier alternatives to massproduced kibble, while walkin veterinary wellness clinics offer accessible preventative care without the stress of traditional vet appointments. Even niche categories - such as small-breed daycare, petwaste removal, or end-of-life services - are finding strong footing as owners look for more personalized, compassionate, or convenient solutions.

The common thread across these models is the shift toward premium, serviceoriented care. Pet owners are no longer satisfied with basic offerings; they want expertise, safety, transparency, and a sense of community. Franchises that deliver on these expectations are seeing strong growth and high customer retention.

Why Franchising Works So Well in the Pet Sector

The pet industry’s growth is impressive on its own, but pairing it with a franchise system amplifies the opportunity. New business owners benefit from established operating procedures, brand recognition, marketing support, and proven training systems, all of which reduce the risk and complexity of entering a high-demand market.

For many franchisees, the appeal goes beyond financial performance. Pet-

related businesses offer a sense of purpose and daily fulfillment that is hard to find elsewhere. Owners often describe the work as meaningful, communitydriven, and emotionally rewarding. This combination of strong economics and personal satisfaction is a major reason the category continues to attract both first-time entrepreneurs and experienced multi-unit operators.

The 2026 Outlook: Strong, Stable, and Expanding

Looking ahead, the indicators for 2026 are overwhelmingly positive. Pet ownership continues to rise, especially among Millennials and Gen Z, two groups that consistently outspend previous generations on pet care. Demand for premium services is increasing, not declining. And the shift toward convenience, wellness, and specialized care is opening new lanes for franchise innovation.

While many industries are grappling with volatility, the pet sector remains anchored by a simple truth: people love their animals, and they are willing to invest in their happiness, health, and daily care. That emotional foundation makes the industry uniquely resilient, and uniquely attractive for franchise investors.

A Category Built for LongTerm Growth

For entrepreneurs seeking a business with recurring revenue, strong community engagement, and a missiondriven sense of purpose, petrelated franchising stands out

as one of the most compelling opportunities of the decade. Whether the model is training, daycare, grooming, nutrition, wellness, or a specialized niche, the demand is real, the customer base is expanding, and the long-term outlook is exceptionally strong.

As the industry continues its upward trajectory, 2026 offers a rare moment where market momentum, consumer behavior, and franchise innovation are all aligned. For those ready to enter the pet sector, the timing has never been better.

ABOUT THE AUTHOR

Bob Hays is a Franchise Consultant and member of the Veterans Franchise Council who draws on his firsthand experience as a former franchise owner to deliver strategic, practical guidance. He helps individuals and business owners evaluate franchise opportunities with clarity, confidence, and informed decisionmaking. Contact Bob at bhays@ thefranchiseconsultingcompany.com

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At the core of Anytime Arepa’s appeal are arepas and empanadas made from white corn, a naturally gluten-free ingredient. While inspired by Venezuelan traditions, the brand focuses on a modern dining experience that resonates with today’s consumers. As demand for gluten-free options grows, we provide a distinctive alternative for both those with dietary restrictions and food lovers seeking bold, traditional flavors.

Customer response has been remarkable, with many describing their first experience as “love at first bite.” This enthusiasm is reflected in our consistent 4–5 star ratings on platforms like Uber Eats and DoorDash.

For franchise partners, we provide a comprehensive support system including site selection guidance, marketing assistance, and ongoing operational support. Our goal is to ensure every new location has the tools needed to succeed.

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Maine Homecoming Becomes a New Business Chapter for Steve and Cheryl Bickford of Floor Coverings International

by Rhonda Sanderson, CEO, Sanderson & Associates

For Steve and Cheryl Bickford, opening a Floor Coverings International franchise in Southern Maine is more than a smart professional move—it is a true homecoming.

After 30 years of living in Illinois, the Bickfords found themselves at a familiar crossroads for empty nesters. Their children were grown, their careers had hit a natural turning point, and returning to Maine no longer felt like a distant retirement dream. For Steve, who grew up in Maine, the pull of home had never faded.

“We always planned to move back to Maine at some point, most likely after retirement,” Steve said. “But it occurred to us that if we launched a business in Illinois, we’d be tethered there for at least 10 years. We have a huge extended family in Maine and very few in Illinois. So, we prepped our house for sale, moved across the country, and opened our new business here.”

Today, Steve and Cheryl are the local owners of Floor Coverings International of

Portland, serving Southern Maine, Greater Portland, and southern coastal communities. The business brings a highly personalized flooring experience directly to consumers through a **Mobile Flooring Showroom®**, allowing homeowners to view samples inside their own homes alongside their existing lighting, furniture, and décor.

Steve’s background makes him uniquely qualified to anchor a flooring franchise. He spent 20 years as the president of an IT company— managing growth and mastering P&L discipline— following a decade spent in the construction industry. His engineering education and materials science background give him a deep, practical understanding of building processes and product performance.

“Having run a business, I am very familiar with all drivers of P&L, bootstrapping, and measured growth,” Steve noted. “Having worked in construction, I understand how materials perform and how important selection is in the building process.”

This technical expertise is invaluable in Maine, where historic and coastal homes present distinct environmental demands. The Bickfords focus on helping

customers navigate choices based on traffic, moisture, and lifestyle:

Hardwood Alternatives: Traditional hardwood sanding and finishing can cause days of household disruption. Steve recommends engineered hardwood and prefinished full-thickness hardwood as excellent alternatives that deliver the warmth of wood without the wait.

Moisture Solutions:

Basements and lower-level living spaces face unique moisture challenges. While ceramic tile is traditional, Luxury Vinyl Plank (LVP) and Luxury Vinyl Tile (LVT) offer the look of wood or stone with superior moisture resistance and a faster installation process.

Modern Carpet Technology: For bedrooms and playrooms, newer carpet fibers are treated for stain resistance before they are woven.

Advanced backing materials also prevent spills from soaking into the subfloor, making carpet both practical and comfortable for busy households with pets.

By bringing the showroom directly to the customer's driveway, Floor Coverings International eliminates the guesswork of commercial showroom lighting, giving homeowners total confidence

in their choices.

For Steve and Cheryl, the business also represents a long-awaited chance to build something together—and with the next generation, as one of their children is poised to join the business this summer.

“I’ve worked my entire career for others,” Steve said. “While I was paid well, I was always building something for someone else. I’m at the point where I want to leave corporate America behind, be our own bosses, partner with my wife, and build something for ourselves and our family.”

From Cape Elizabeth to Portland, the Bickfords are bringing local homeowners a knowledgeable, personal approach to flooring—one built on experience, service, and the belief that a home should feel as good as it looks.

Floor Coverings International is the #1 flooring franchise in North America with over 300 locations across the U.S. and Canada. Known for its unique customer experience and Mobile Flooring Showroom®, the business model brings over 3,000 flooring samples directly to the customer’s door. For more information, please visit [www.floorcoveringsinternational.com](https://www. floorcoveringsinternational.com).

ABOUT THE AUTHOR

Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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Pets Are Family Now: Why the Pet Industry Continues to Create Franchise Growth

by Ozzie Grupenmager, Consultant, The Franchise Consulting Company

A few decades ago, pet ownership looked very different. Most spending focused on basic needs—food, vaccinations, and occasional grooming. Pets were cared for, but they were not widely treated as central members of the household.

Today, that mindset has fundamentally changed.

For millions of families, pets are no longer just animals living in the home. They are companions, emotional anchors, and daily sources of routine and comfort. This shift has helped transform the pet industry into one of the most resilient and fast-growing sectors in franchising.

The Humanization of Pets

A key driver of this growth is the ongoing “humanization” of pets, where owners increasingly expect the same level of care for their animals that they expect for themselves, including wellness and preventive care, socialization and enrichment, high-quality nutrition, convenience-based services, and personalized attention.

As a result, the industry has expanded far beyond traditional pet stores and grooming salons.

Today’s pet ecosystem includes daycare, training,

wellness services, mobile grooming, pet transportation, enrichment programs, inhome care, and fresh food delivery models. Many of these services are no longer viewed as optional—they are considered part of responsible pet ownership.

Why Daycare and Enrichment Continue to Grow

Modern lifestyles have played a major role in shaping demand. As more households balance work, travel, and busy schedules, pet owners are looking for structured environments where their dogs

can be safe, active, and socially engaged during the day.

This demand has helped build strong franchise concepts such as Dogtopia and Camp Bow Wow, which focus on more than boarding. These businesses are centered on routine, structured play, supervision, and emotional reassurance for owners.

Key features of modern pet daycare models include structured play and enrichment, supervised social interaction, behavioral engagement, clean and safe environments, and

membership or recurring visit models that support consistent care and ongoing customer relationships.

This structure not only supports better pet well-being, but also improves customer retention and recurring revenue for franchise owners.

For many pet parents, knowing their dog is active and cared for during the day reduces stress and enhances quality of life for both sides of the relationship.

As one industry truth puts it: people no longer spend on pets as accessories—they spend on them as family.

Convenience Is Reshaping Expectations

Another major growth driver is convenience.

Consumers increasingly value services that make pet care easier without sacrificing quality. This has fueled demand for mobile and in-home service models such as Woofie’s, which bring grooming and pet care directly to the customer.

This trend reflects a broader consumer shift across industries: people are willing to pay for services that save time and reduce friction in daily life.

In pet care, convenience often strengthens loyalty. Pet owners frequently build strong relationships not just with the brand, but with the individual caregivers who serve their pets.

The Emotional Economy of Pet Spending

Unlike many consumer categories, pet spending is driven heavily by emotion.

Owners may cut back on personal luxuries during economic uncertainty, but

they are far less likely to reduce spending on their pets. This emotional priority creates strong resilience across the industry.

It also fuels premiumization, as consumers increasingly demand higher-quality products, safer environments, personalized services, and wellness-focused care for their pets.

As pets become more integrated into family life, purchasing decisions become more intentional and emotionally driven.

Why Franchises Continue to Enter the Space

From a franchise perspective, the pet industry offers several powerful advantages.

Many business models are built around recurring services, which supports predictable revenue and customer loyalty. The emotional nature of the industry also drives strong word-of-mouth marketing and community trust.

In addition, the category continues to diversify, creating opportunities for specialized concepts across grooming, daycare, training, wellness, and mobile services.

Most importantly, this is not a short-term trend. It reflects a long-term cultural shift in how people view pets and family life.

The Bigger Picture

The pet industry is no longer just a service category—it has become a lifestyle ecosystem built on care, convenience, wellness, and emotional connection.

For franchise owners, that creates meaningful long-term opportunity. For consumers, it

reflects a simple truth: people want their pets to live healthier, happier, more enriched lives. That emotional bond is what continues to drive the industry forward—and why pet franchising remains one of the strongest growth categories today.

ABOUT THE AUTHOR

Ozzie Grupenmager is a franchise consultant with Franchise Consulting Company and founder of NextGen Business Solutions, a business coaching and franchise advisory firm. A former COO in the franchise industry and CIO at a global advertising network, he built a franchise system from the ground up as a franchisor. His background spans franchise development, multiunit operations, branding, marketing strategy, and business intelligence. Ozzie advises entrepreneurs, investors, and emerging brands on franchise ownership, operational systems, and scalable growth.

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The Economy Is Doing Great. You're Not. Now What?

by Mark Martuza, Consultant, The Franchise Consulting Company

The GDP numbers look fantastic. Depending on who you listen to, the U.S. economy could hit 6% growth in 2026. That's a number most economists would have laughed at three years ago. And yet, if you're a W-2 employee reading this, there's a decent chance you don't feel like you're part of that story. You're not imagining things.

There's a concept floating around economic circles right now called the "Zero GDP Hypothesis," and the short version is this: the economy has figured out how to grow without you. AI-driven productivity, automation, and massive capital investment in things like data centers and onshoring are driving output through the roof. What

they're not driving is hiring. In early 2025, what initially looked like 584,000 new jobs created turned out to be 181,000 when the revisions came in. The top 20% of earners now account for 57% of all consumer spending. The economy is booming, but it's booming for the people who own things — not the people who work for them.

FRANCHISING CAN BE A PATH TO THAT OWNERSHIP. BUT

HERE'S WHERE I NEED YOU TO SLOW DOWN, BECAUSE THE WORST VERSION OF THIS DECISION IS THE PANICKED VERSION.

This is what economists are calling a "K-shaped economy." Picture the letter K. The top half of the population — those with assets, equity, business ownership — their line goes up. The bottom 80% — the ones trading time for a paycheck — their line goes sideways or down. Strong GDP, weak labor market. Record corporate profits, stagnant wages. It's not a contradiction. It's the new math.

So what does any of this have to do with buying a franchise?

Everything, if you think about it the right way. And nothing, if you think about it the wrong way.

If you're sitting in a corporate job right now watching AI eat into your department, watching headcount shrink while the stock price climbs, and you're thinking about alternatives — that's a rational response. The trend lines are real. The economy is telling you, in fairly plain language, that ownership is where the value is flowing. Not labor. Not loyalty. Not showing up early and staying late. Ownership. Franchising can be a path to that ownership. But here's where I need you to slow down, because the worst version of this

decision is the panicked version. If the economy scaring you is what's pushing you toward a franchise, you're making an emotional decision about a financial commitment. And if you've read anything I've written before, you know that's Rule 1 territory — don't do anything stupid.

The Zero GDP Hypothesis might explain *why* you're looking at franchising. It should not determine *whether* you buy one or *which* one you buy. Those decisions still come down to the same framework they always have: your goals, your skills, your budget, and your expectations. The economy didn't change that. AI didn't change that. A scary headline about jobless growth didn't change that.

Here's the part nobody running franchise ads on your LinkedIn feed is going to tell you: roughly 30% of the people who inquire about franchise ownership probably shouldn't do it. About 15% are too entrepreneurial — they want to build their own thing, not follow someone else's system. Another 15% need too much hand-holding to operate a business independently. If you fall into either camp, the state of the economy doesn't change your fit. A bad fit in a good economy is still a bad

fit.

For the other 70%, the question isn't whether franchising is the answer to what the economy is doing. The question is whether a *specific* franchise fits who you are, what you want, and what you can bring to it. You figure that out by talking to existing franchisees — not just the ones the franchisor puts in front of you, but enough of them to understand whether the high performers look like you or look nothing like you.

Again, the macroeconomic picture might be the reason you start asking questions. Good. Ask them. But let the answers come from due diligence, not from fear. The people who get franchising right are the ones who evaluate the opportunity as it is, not as they need it to be because their job feels shaky. The economy has changed. The way you evaluate a franchise hasn't.

ABOUT THE AUTHOR

Mike Martuza is a Senior Franchise Consultant and Partner with Franchise Consulting Company and author of The Franchise Rules: The No-Nonsense Guide to Finding a Franchise That Fits." With decades of experience in entrepreneurship, coaching, and strategic business development, Mike helps aspiring business owners find the right franchise that aligns with their goals, values, and lifestyle. Contact Mike at mikemartuza@ thefranchiseconsultingcompany. com.

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Grooming, Retail, or Training? Choosing the Right Pet Franchise for Your Goals

by Ron Fillian,

The pet industry has evolved into one of the most resilient and profitable sectors in franchising. As consumers increasingly view pets as family members, spending on pet products and services continues to grow across retail, grooming, wellness, and training categories. For entrepreneurs exploring business ownership, the challenge is no longer whether the pet industry

is a good investment—but which business model best fits their goals, budget, and lifestyle.

Not all pet franchises operate the same way. A retail store requires different skills, capital, and management responsibilities than a mobile grooming business or dog training company. Understanding these differences is critical before investing.

PET RETAIL: THE SCALABLE STOREFRONT MODEL

Pet retail franchises remain a major part of the industry, especially those focused on premium and experiencedriven shopping. Instead of competing with online retailers on low-cost products, modern pet stores focus on highquality food, organic treats, supplements, accessories, and personalized customer experiences.

Many locations now include added services such as selfwash stations, adoption events, or boutique grooming areas to increase customer traffic and loyalty.

Retail franchises typically require the largest upfront investment because of commercial leases, store build-outs, fixtures, signage, and inventory. However, they also provide strong scaling opportunities for investors interested in multi-unit ownership.

Operationally, retail stores follow structured schedules and can often be managed by a store manager, making them attractive for semi-absentee ownership. This model works

Consultant, The Franchise Consulting Company

best for investors who enjoy systems, operations, and long-term growth strategies rather than hands-on service delivery.

GROOMING & WELLNESS: ESSENTIAL, RECURRING SERVICES

Pet grooming has become one of the most dependable sectors in the industry because grooming is not optional for many breeds. Dogs such as Poodles, Doodles, and Shih Tzus require professional grooming every few weeks, creating recurring revenue and highly loyal customers.

Franchisees can choose between brick-and-mortar salons or mobile grooming vans. Mobile grooming has grown rapidly because customers value the convenience of in-home service and are willing to pay premium prices.

Compared to retail, grooming businesses generally require lower startup costs and minimal inventory. Mobile grooming eliminates expensive retail leases, while salon models focus primarily on equipment and staffing.

The biggest operational challenge in grooming is labor management. Success depends heavily on recruiting and retaining skilled groomers while maintaining quality customer service and scheduling efficiency.

This model is ideal for hands-on entrepreneurs who enjoy customer interaction, team management, and fastpaced service businesses.

DOG TRAINING: LOW OVERHEAD, HIGH MARGINS

Dog training franchises have become increasingly popular as pet ownership rises and more owners seek professional help with obedience and behavior issues.

Training businesses generate revenue through group classes, private lessons, puppy training, and behavioral programs. Many operate with little or no storefront, allowing owners to work from home, parks, rented facilities, or clients’ homes.

Financially, dog training offers some of the highest profit margins in franchising because inventory costs are almost nonexistent. Startup costs are significantly lower than retail or grooming, and many businesses can reach profitability quickly.

Operations are highly relationship-driven. Success often depends on referrals from veterinarians, shelters, groomers, and satisfied customers. Owners spend much of their time coaching clients, networking locally, and building community trust.

This model works well for entrepreneurs seeking flexibility, low overhead, and a business built around education and personal connection.

MAKING THE RIGHT CHOICE

Each pet franchise category offers unique advantages. Retail provides scalability and structure, grooming delivers recurring service revenue, and dog training offers high margins with low startup costs.

The best choice depends

on your financial resources, management style, and longterm goals. Investors seeking semi-absentee ownership may prefer retail, while serviceoriented entrepreneurs may thrive in grooming or training. Before investing, many prospective franchisees benefit from working with a franchise consultant who can help evaluate opportunities, review Franchise Disclosure Documents (FDDs), and match business models to personal goals.

As the pet industry continues expanding, choosing the right franchise model can create both financial opportunity and long-term career satisfaction in one of today’s fastest-growing markets.

ABOUT THE AUTHOR

Ron Filian is a trusted franchise consultant who helps individuals and multi-unit operators navigate emerging opportunities and scale their portfolios. To explore vetted brands in the Pet Franchise space, contact Ron at 630-812-0907 or Rfilian@ thefranchiseconsultingcompany. com.

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Small Dogs. Big Business: Why Petite Pup is Leading the 2026 Pet Revolution

by Chris Davenport

Great franchises begin with a "lightbulb moment," a singular realization that the current market is failing a specific, passionate group of people. For Kathleen Kocsis, the Founder and CEO of Petite Pup, that aha moment arrived in the chaotic, highdecibel lobby of a traditional all-breed daycare facility. As she watched a five-pound Yorkie tremble while a boisterous, large puppy bounced past, she realized the pet industry had a

fundamental size problem.

The traditional one-sizefits-all model of pet care wasn't just stressful for small breeds; it was potentially dangerous. Small dogs have different physiological needs, delicate social cues, and a higher vulnerability to the unpredictable energy of larger breeds. Kathleen didn’t just want to build another daycare; she wanted to create a truly special, unique, one-of-a-kind

place where the smallest dogs could finally feel like the biggest deal in the room.

As we navigate the everchanging 2026 landscape, the pet industry has moved firmly beyond the era of pet ownership and into the era of hyper-humanization. Today’s pet parents view their dogs as full members of the household and align their caregiving expectations with those for human family members. This

cultural shift has driven global pet-care turnover to staggering new heights, with the industry projected to surpass $480 billion by the next decade. In this high-stakes environment, generic services are being replaced by specialized pet care where only the finest quality is not only expected but demanded.

Petite Pup is dominating this trend because it understands the psychology of the modern consumer. In 2026, safety is the ultimate luxury, and Petite Pup’s strict mandates, along with specializing in dogs under 15 pounds, eliminate the primary fear of small-dog owners: accidental injury from bigger breeds. Furthermore, the brand aligns perfectly with the rising urbanization of our major cities. Modern professionals increasingly choose smaller breeds that thrive in smaller homes, condos, and apartment living, yet these owners are often the most underserved by industrial-scale facilities that cater to all sizes. Petite Pup occupies the high-end boutique spaces, offering a refined yet friendly environment that mirrors the lifestyle choices of its premium clientele.

From an investment perspective, Petite Pup is a masterclass in operational efficiency and recurring revenue. Unlike transactionbased models that struggle with seasonal ebbs and flows, Petite Pup utilizes a membership-driven subscription model that

provides franchisees with predictable monthly revenue. The "lean" nature of the business is equally compelling. By specializing in small breeds, franchisees can operate in high-traffic retail centers with a footprint of only 1,2001,500 square feet, significantly reducing real estate overhead while maximizing accessibility. Additionally, the staffing model is streamlined; managing a playgroup of tiny Pomeranians requires a different, often more manageable level of physical demand and liability than a pack of sixty-pound Huskies.

The brand's training program, known as the Petite Pup Path, ensures that every franchisee is equipped to handle the nuances of smallbreed behavior, health, and boutique management. After training, the franchisees will be Small Dog Specialists. This truly is a turnkey system designed for the modern entrepreneur who wants to combine a passion for animals with a sophisticated, scalable financial engine. This is a chance to make an impact in the pet care industry. As this industry continues to favor specialists over generalists, Petite Pup proudly stands alone as the premier choice for those looking to capitalize on the most loyal and fastest-growing segment of the canine world.

The window of opportunity

for exclusive territories is currently open. We invite you to explore what it means to be part of a brand where small dogs aren't just an afterthought, because Petite Pup is Where Small Dogs are a BIG Deal. We are looking to expand into your community and neighborhood. For those who recognize that the future of the pet economy is specialized, the time to act is now.

Express your interest today and begin your journey toward business own

ABOUT THE CEO

Kathleen Kocsis is the visionary CEO and Founder of Petite Pup Franchising, where she has pioneered a specialized, boutique approach to small-breed dog daycare. Drawing on her deep expertise in the pet industry, she has successfully scaled the brand into a premier franchise system dedicated to providing high-standard, personalized experiences for pets and their owners alike.

Healthy Paws (a Chubb Company): Redefining Pet Insurance as Full-Life Care for Families

For years, pet insurance was viewed as a purely practical product—useful for covering veterinary bills and protecting families from unexpected costs, but not something deeply emotional. It helped when a dog needed surgery or a cat faced an emergency, but it rarely shaped how people thought about the broader journey of pet ownership.

Healthy Paws, now part of Chubb, is helping change that perception. The company increasingly frames pet insurance as something more meaningful: not just a financial safety net, but a way to give families the confidence to say “yes” to care when their pets need it most.

That philosophy is expanding through partnerships with Resting Rainbow Pet Memorials and Cremation, a fast-growing pet aftercare franchise network, and SterlingRisk, a long-established insurance brokerage and risk advisory firm. Together, these organizations support more than 500,000 dogs and cats insured by Healthy Paws across the United States, extending services beyond medical coverage into a more complete care journey.

Founded in 2009, Healthy

Paws built its reputation on straightforward plans, fast digital claims, and broad coverage for accidents, illnesses, cancer, emergency care, and genetic conditions. Chubb, which had been the program’s exclusive underwriter since 2013, acquired Healthy Paws in 2024, strengthening its position within the broader insurance portfolio.

Today, the company is led by executives focused on both operational performance and emotional impact. Alex Faynberg has emphasized helping pet parents focus on care rather than cost,

reinforcing the company’s customer-first mission.

Meanwhile, Laura Mims plays a key role in expanding access through partnerships, brokers, employer programs, and affinity channels.

Mims’ work centers on a critical idea: distribution is not just about sales—it is about access. Whether families discover coverage before an emergency or after one can dramatically change outcomes. In pet insurance, timing often determines whether coverage feels like a safety net or a missed opportunity.

Healthy Paws’ approach has earned strong recognition

in the marketplace. It has been ranked among top pet insurance providers by outlets such as CNBC Select and Consumer Rating, and was named a leading overall provider by the New York Post, which cited its fast claims processing, strong coverage, and lack of payout limits.

At the core of the brand is a simple promise: when unexpected medical situations arise, families should not have to choose between financial strain and their pet’s health.

That philosophy is now expanding into end-of-life care. Healthy Paws, Chubb, SterlingRisk, and Resting Rainbow are collaborating on a member-focused initiative designed to support families not only during medical treatment, but also during the most difficult final moments of a pet’s life.

For many families, the passing of a pet is one of the most emotional experiences they will ever face. The goal of the partnership is to create a more compassionate bridge between insurance coverage and aftercare support, ensuring families are not left navigating that moment alone.

As one partner noted, meaningful support often matters most when the claim process ends and emotional decisions begin. Resting Rainbow provides memorial and cremation services focused on dignity, respect, and personalized remembrance, helping families honor their pets in a thoughtful way.

SterlingRisk contributes deep insurance and distribution expertise, helping connect

pet families with coverage options earlier in their journey. Founded in 1932, the firm has long focused on practical risk management solutions that work in real-world situations, not just theoretical models.

The collaboration also aligns with Healthy Paws’ broader commitment to animal welfare.

Through the Healthy Paws Pet Foundation at Chubb, the company has provided funding to rescue organizations across the U.S. and supported adoption events where animals found new homes.

Taken together, these efforts reflect a broader shift in pet insurance: from a transactional product to a full lifecycle support system for pet families.

Healthy Paws is increasingly focused not just on paying claims, but on supporting the entire emotional and financial arc of pet ownership—from adoption, to medical care, to

end-of-life decisions.

In that sense, the company’s evolution reflects a larger truth about the modern pet industry: families want providers that understand not only the cost of care, but the meaning behind it.

And that may be why Healthy Paws continues to stand out—not simply as an insurer, but as part of a growing ecosystem built around protecting both pets and the people who love them.

Laura Mims, AVP Healthy Paws

Lori Nebel | Multi-Unit Franchise Owner

Why Experiential Pet Retail Is Emerging as a Major Franchise Opportunity

by Courtney Honda, Co-Founder & President, Puptqe

The pet industry has long been one of the most resilient sectors in retail. Even during economic uncertainty, consumers continue spending on their pets, especially dogs, which are increasingly viewed as family members. While demand for pet products continues to grow, the retail landscape is changing rapidly as online shopping makes traditional pet stores harder to differentiate.

Consumers can now purchase pet food, toys, and accessories online faster and often at lower prices, forcing retailers and franchise investors to rethink the role of physical stores. As a result, experiential pet retail is emerging as one of the industry’s biggest growth opportunities.

Rather than focusing only on product sales, experiential concepts create destinations centered around entertainment, community, hospitality, and emotional connection. These businesses offer experiences customers cannot replicate online.

In the pet industry, this model is especially powerful because of the emotional relationship people have with their dogs. Pet owners are no longer shopping only for necessities. They are also

looking for opportunities to socialize, attend events, and celebrate the bond they share with their pets.

One company embracing this trend is Puptqe, recently named the 2025 Pet Retailer of the Year in the United States. The company describes itself as a “Media Store,” combining retail, memberships, events, and social experiences into a destination-driven concept.

Instead of relying solely on transactions, the brand creates recurring reasons for customers to return through themed events, DIY activities, photo opportunities, and community gatherings.

The rise of experiential pet retail reflects a larger shift happening across the retail industry. Consumers increasingly value experiences over simple transactions.

They want brands that create emotional engagement and foster connection.

Several key lessons are emerging from this business model.

1. COMMUNITY BUILDS LONGTERM LOYALTY

Traditional retail success is often measured by sales and foot traffic. Experiential retail focuses more on customer loyalty, repeat visits, memberships, referrals, and emotional connection.

Customers may forget what product they bought months ago, but they remember memorable experiences with their pets. Community events, celebrations, and social interactions create lasting impressions that strengthen customer retention.

2. MEMBERSHIPS CREATE PREDICTABLE REVENUE

Many experiential pet concepts are introducing membership programs designed to increase participation and engagement. Unlike standard loyalty discounts, these memberships encourage recurring visits and deeper customer relationships. For franchise operators, recurring membership revenue also creates greater financial stability and more predictable cash flow than relying only on seasonal retail sales.

3. SIMPLER MODELS IMPROVE SCALABILITY

Traditional pet franchises often depend on operationally complex services like grooming, boarding, daycare, or veterinary care. While profitable, those services

can create staffing challenges and higher liability risks. Newer experiential concepts are simplifying operations by focusing on retail, events, hospitality, and memberships instead of labor-intensive services. This structure can make the business more scalable and appealing to semi-absentee franchise investors.

4. STORES ARE BECOMING MEDIA PLATFORMS

Physical retail locations are no longer just places to sell products. Experiential stores function as marketing platforms where every event, social interaction, and shareable moment becomes part of the brand’s visibility strategy. These stores operate as community hubs, entertainment spaces, and customer acquisition channels all at once, helping generate referrals, repeat visits, and organic social media exposure.

Although experiential pet retail is still developing within franchising, several trends continue supporting its growth, including rising pet ownership, increased consumer spending, membership-based business models, and growing demand for community-focused experiences.

As online shopping continues reshaping retail, the brands most likely to succeed may be those offering something digital platforms cannot replace: authentic connection, memorable experiences, and a strong sense of community.

• Low cost & highly profitable • SMALL RETAIL FOOTPRINT • MINIMAL STAFFING • FUN, POSITIVE, WILDLY POPULAR • NO PET EXPERIENCE NEEDED

CoolVu Glass and Surface Solutions: Transforming Spaces. Empowering Entrepreneurs.

by Bob Vearling

In today’s evolving marketplace, the most compelling franchise opportunities are those that blend innovation, essential services, and scalable growth. CoolVu Glass and Surface Solutions stands at the intersection of all three delivering cutting-edge products that transform how people experience their homes and businesses, while offering entrepreneurs a proven path to success.

A BRAND BUILT FOR MODERN DEMAND

From rising energy costs to growing concerns around safety, privacy, and aesthetics, property owners are increasingly seeking

smarter solutions for their spaces. CoolVu addresses this demand with a comprehensive suite of premium offerings, including energy-efficient window films that reduce heat and glare, safety and security films that strengthen glass against impact, decorative and privacy films that enhance design and branding, and architectural surface finishes and graphics that transform interiors without the need for costly renovations.

This diversified product line allows franchisees to serve both residential and commercial markets creating multiple revenue streams within a single, unified business model.

MORE THAN A PRODUCT— A COMPLETE SOLUTION

What sets CoolVu apart is not just what it sells, but how it sells it. Franchisees are trained to approach every opportunity with a consultative mindset identifying customer challenges and presenting tailored solutions that deliver measurable results.

Whether it’s reducing energy bills for a homeowner, improving workplace comfort, or helping a business enhance security and brand presence, CoolVu franchisees become trusted advisors in their local markets.

A FRANCHISE MODEL DESIGNED FOR GROWTH

CoolVu’s business model is built for scalability and long-term success. With protected territories, strong brand positioning, and a growing national footprint, franchisees benefit from both independence and systemwide support.

Key advantages include multiple revenue channels across residential, commercial, and specialty segments, along with recurring and repeat business opportunities built through ongoing client relationships. The model

also benefits from strategic vendor partnerships that provide access to premium, approved products, as well as operational systems and technology designed to streamline sales, marketing, and project management processes.

This foundation allows franchisees to build businesses that are not only profitable, but also sustainable.

POWERFUL MARKETING. LOCAL IMPACT.

In an increasingly digital world, visibility is everything. CoolVu invests heavily in national and local marketing strategies designed to drive leads and build brand awareness for its franchise network.

From search-optimized web presence and targeted digital campaigns to reputation management and local business partnerships, franchisees are equipped with the tools they need to grow quickly and effectively in their markets.

At the same time, CoolVu emphasizes grassroots relationship-building encouraging franchisees to partner with glass companies, designers, contractors, and other local professionals to create consistent referral pipelines.

TRAINING, SUPPORT, AND A CULTURE OF PERFORMANCE

Success in franchising is driven by execution and CoolVu is committed to equipping its franchisees with the knowledge, skills, and support needed to excel.

Franchisees receive comprehensive initial training covering products, installation, sales, and operations, along with ongoing coaching and performance support from experienced industry professionals. They also gain access to proven systems and best practices refined across the network, as well as annual conventions and collaborative forums designed to foster alignment, innovation, and long-term growth.

This culture of continuous improvement ensures that franchisees are always evolving alongside the brand.

A GROWING NETWORK WITH A CLEAR VISION

CoolVu is rapidly expanding across the United States,

driven by strong demand and a clear strategic vision. As the brand continues to grow, its focus remains on building a network of driven, customerfocused entrepreneurs who are committed to delivering excellence.

For those seeking a franchise opportunity that combines innovation, essential services, and meaningful impact, CoolVu offers more than just a business; it offers a platform for longterm success.

THE OPPORTUNITY AHEAD

In a world where spaces matter more than ever, CoolVu Glass and Surface Solutions is redefining how they are enhanced, protected, and experienced.

For entrepreneurs ready to take control of their future, join a growing industry, and build something that lasts, the opportunity has never been clearer.

CoolVu isn’t just transforming spaces—it’s transforming lives.

Start Building Your Future with Archadeck

As North America’s largest and most-trusted deck building franchise, Archadeck Outdoor Living is a proven franchise model that boasts a 40-plus year track record and nearly $1 billion in projects completed. In addition to offering you a business model built on proven best practices in the thriving outdoor living industry, Archadeck also has you “covered” with the support you need to have booming business, including innovative technology & programs, robust marketing & lead generation, business & financial support, production management, and more. For entrepreneurs looking to achieve their personal and professional goals within a growing industry, Archadeck is the perfect choice.

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IN-DEMAND BUSINESS-TO-BUSINESS OPPORTUNITY

TeamLogic IT provides businesses with technology support and services that range from simple computer systems support to managed IT services and project outsourcing. As an owner of your own TeamLogic IT business, you’ll help small- and medium-sized companies with a broad range of IT services. Your clients will come to rely on you to keep their technology current and their businesses running effi ciently. You’ll help them with proactive, preventative and responsive IT services. Our monthly recurring revenue model is a win-win for you and your clients. And, the camaraderie, peer support and drive among our network of franchisees are like none other in the industry.

FRANCHISE OWNER PROFILE

The ideal candidate for a TeamLogic IT business is a person who wishes to work in a business environment, understands technology, has an aptitude for sales and/or building relationships, and enjoys working with other business professionals while building a team to deliver outstanding service and support. Many of our franchise owners were previously IT directors for small companies, executives in corporate America, engineers or technology consultants.

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From Oklahoma City to the Nation: Urban Dog House Is Redefining Premium Pet Care Franchising

With two thriving corporate locations, a battle-tested operations model, and territories already selling fast, this emerging Oklahoma brand is one of the most compelling new concepts in the booming pet care space.

Urban Dog House was created from a simple idea: build the kind of pet care business the founders would trust with their own dogs.

Founded by Cory and Lindsey in Oklahoma, the brand grew from their personal experience as dog owners who wanted more than a traditional kennel environment. Today, Urban Dog House operates two successful corporate locations in Oklahoma City and Moore, with franchise territories already attracting strong interest.

The timing is ideal. As more Americans treat pets like family members, demand for premium daycare, boarding, and grooming services continues to grow. Pet owners increasingly want clean, engaging, and trustworthy environments where their dogs receive attention, exercise, and personalized care—not just supervision.

Urban Dog House was designed around that shift.

Unlike traditional boarding facilities, the company

emphasizes bright, open spaces, structured play, supervised socialization, and enrichment activities tailored to different dog sizes and temperaments. Overnight boarding includes private sleeping areas, individualized feeding routines, medication management, exercise, and personal attention designed to make dogs feel comfortable and secure.

The brand also offers grooming services, including baths, haircuts, nail trimming, and ear cleaning. This creates multiple revenue streams while increasing customer retention through recurring visits and

ongoing relationships with pet owners.

From a franchise perspective, the business benefits from several strong industry trends. Pet care services tend to generate repeat business, recurring revenue, and emotionally loyal customers. Even during uncertain economic periods, pet owners continue prioritizing spending on their animals.

Urban Dog House enters the franchise market with a proven operating model and a comprehensive support system. Franchisees receive training in operations, customer service, dog

care protocols, and safety procedures, along with ongoing support from the corporate team.

Additional support includes site selection and facility planning, guidance on vendor relationships and purchasing, and access to technology systems for scheduling and customer management. Franchisees also receive marketing materials and local advertising support, along with detailed operations manuals and ongoing continuing education to help ensure consistent performance and long-term success.

The company also emphasizes community among franchise owners, helping operators collaborate and grow within the system. One advantage for prospective franchisees is the ability to visit and evaluate the existing corporate locations firsthand. The Oklahoma operations provide a realworld example of how the model performs before investors commit.

What ultimately separates Urban Dog House from many competitors is its authenticity. The founders remain actively involved in the business, and their own dogs are regulars at the facilities. That personal connection influences everything from the customer experience to the operational philosophy behind the brand.

As the pet industry continues expanding, businesses focused on trust, safety, enrichment, and customer relationships are positioned for long-term growth. Urban Dog House combines those qualities with a scalable franchise model built around one of the strongest trends in consumer spending: people’s growing commitment to the well-being of their pets.

For entrepreneurs seeking a service-driven business with recurring revenue, strong consumer demand, and meaningful community impact, Urban Dog House represents a compelling opportunity in the rapidly growing pet care franchise market.

The pet industry continues to see tremendous growth, creating exciting opportunities for business owners with scalable concepts and strong community appeal. If you or

someone you know owns a pet-related business and has considered expanding beyond a single location, now may be the perfect time to explore franchising. Franchise Genesis specializes in helping emerging brands grow through turnkey franchise development, operations, legal structuring, and strategic growth support. Reach out to learn how your concept could become the next successful franchise brand.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

Saladworks is the original create-your-own, fast-casual salad franchise.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.

Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.

Accessible – The fast-casual landscape is overbuilt and cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want. Saladworks is available.

Accessible – The fast-casual landscape is overbuilt and cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want. Saladworks is available.

Saladworks is the original create-your-own, fast-casual salad franchise.

Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home.

Simple to operate. No fryers and no hood means less expensive buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around.

Accessible

cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want.

$1,227,858 median

Greg DuPey’s Journey of Resilience Leads to Pillar To Post Franchise Owner of the Year Honor

by Rhonda Sanderson, CEO, Sanderson & Associates

When Greg DuPey and his wife purchased an existing Pillar

To Post® Home Inspectors business in 2012, they weren’t just buying a company— they were starting a new chapter built on trust, service, and helping people make confident real estate decisions.

More than a decade later, DuPey has been named Pillar To Post Home Inspectors’ 2025 Franchise Business Owner of the Year. The award recognizes excellence in sales, growth, customer service, and overall contribution to the brand. For DuPey, it reflects years of persistence, professional evolution, and a strong commitment to homeowners, buyers, sellers, and real estate professionals across Southeastern Pennsylvania

<< Charles Furlough, President & CEO of Pillar To Post Home Inspectors; Greg DuPey, 2025 Business Owner

of the Year; Deron Ellis, Vice President of Field Operations.

and New Jersey. Based in the Philadelphia region, The DuPey Team serves Bucks, Montgomery, Chester, and Delaware counties, along with surrounding areas in Pennsylvania and New Jersey. Over time, DuPey has become a trusted partner to Realtors who depend on clear communication, accuracy, and reliability during time-sensitive transactions. For clients, his approach is calm, educational, and focused on clarity rather than confusion.

Before entering the home inspection industry, DuPey spent over 30 years in the food industry in sales, marketing, and general management roles with multinational companies. His work involved technical product development and translating complex information into practical solutions for clients. Those skills translated

directly into his new career. As DuPey explains, “I spent my career working with people, solving problems, managing details, and earning trust. That experience prepared me in ways I didn’t fully realize at the time.”

In his view, home inspection is not simply about identifying defects or delivering reports. It is about helping people understand a property so they can make informed decisions. Buyers need clarity about what they are purchasing, sellers need insight into preparation, and Realtors need dependable information to support smooth transactions.

That philosophy has helped define The DuPey Team’s reputation. For Realtors, the team focuses on responsiveness, professionalism, and communication during highpressure moments. Inspections are conducted with respect for all parties involved, and findings are explained in a clear, non-alarmist way. Reports are designed to be timely, understandable, and useful in negotiations.

DuPey recognizes that real estate professionals are managing multiple responsibilities at once. His goal is to reduce stress in the process, not add to it. Being punctual, consistent, and transparent has become a core part of the

team’s service model.

For homeowners and buyers, DuPey places strong emphasis on education. A home inspection can feel overwhelming, especially for first-time buyers. His approach is to walk clients through the property in a practical, reassuring way—helping them understand systems, maintenance needs, and potential concerns without unnecessary anxiety.

This educational focus has become even more important in today’s housing market, where aging properties, rising repair costs, and competitive conditions make informed decision-making essential. Whether buying, selling, or maintaining a home, clients benefit from a clearer understanding of their property.

DuPey’s path has not been without challenges. Like many business owners, he has faced personal and professional obstacles that tested his resilience. Building a servicebased business requires long hours, adaptability, and persistence through uncertainty. Over time, those experiences strengthened his focus on what matters most: people and relationships.

That people-first mindset has also contributed to the growth and reputation of

his team within the Pillar To Post network. The Franchise Business Owner of the Year award reflects not only performance metrics, but also customer satisfaction, leadership, and contribution to the broader brand mission.

Pillar To Post is recognized as North America’s largest home inspection company, with a network designed to bring consistency, technology, and professionalism to the industry. DuPey has embraced that structure while building a locally rooted business grounded in community relationships.

He also sees a growing role for inspections beyond traditional home purchases. Increasingly, homeowners are using pre-listing inspections to prepare properties for sale, and maintenance inspections to identify issues before they become costly repairs.

For sellers, early insight can reduce surprises during negotiations. For Realtors, it supports smoother transactions and more confident clients. For homeowners, it provides a practical roadmap for longterm property care.

At the center of DuPey’s philosophy is a simple belief: knowledge builds confidence. A home inspection should not create stress—it should provide

clarity and peace of mind. That principle has guided his work from the beginning and continues to shape his team’s approach today.

While the 2025 award marks a significant milestone, DuPey sees it as part of an ongoing journey. His focus remains on serving the next client, supporting the next Realtor, and helping the next family make informed decisions.

For Greg DuPey, success has never been just about building a business—it has been about building trust, one inspection and one relationship at a time.

Pillar To Post™ Home Inspectors – The DuPey Team can be reached at https:// gregdupey.pillartopost.com/

ABOUT PILLAR TO POST® HOME INSPECTORS

Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are over 350 franchises located across the United States and Canada and 85,000 5-Star Google Reviews on record to date. For further information, please visit www.pillartopost.com.

ABOUT THE AUTHOR

Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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Pets – Cute & Cuddly

by Emily Manuel, Marketing Specialist, Imagine Arts Academy™

IMAGINE ARTS ACADEMY™: WILDLY CREATIVE ENRICHMENT FOR KIDS

What better way to give back than by building an art enrichment business that’s driven by real purpose?

Imagine Arts Academy™’s mission is all about inspiring children through art by developing their creativity and critical thinking.

Every day at Imagine Arts Academy™ franchises across the country, kids are learning to love animals and art thanks to our unique programming – created by our in-house educational designers – that highlights the importance of animal welfare and conservation.

This month, let’s dig into three enrichment programs we offer that are all about our furry friends:

WILD WORKSHOPS:

Our most recent animal-lovers' launch was the Wildly Creative workshops – adaptable programming designed to be run as workshops and activities for animal welfare organizations like ASPCAs and Zoos. Our turn-key programs are easy for instructors to run and hassle-free for organizations. It’s the perfect ecosystem: we bring art to kids and families to community organizations!

CONSERVATIONIST CAMPS AND AFTER SCHOOL PROGRAMS:

In Imagine Arts Academy’s Wild World programs – run as both after school programs and camps, kids experiment with mixed media techniques, learning about conversation efforts as they sculpt lion habitats, model polar bears, and craft dancing jellyfish. They come out of each class with their own unique artwork and a passion for animal welfare.

ANIMAL EMOJI PARTIES:

Imagine Arts Academy ™ birthday parties are a cut above

– we get kids creating and dreaming as they celebrate their special day. These adorable Animal Emoji parties teach kids about emotional expression and animals – with a very modern twist: accessible and fun emoji drawing techniques!

A STRATEGIC FOUNDATION FOR GROWTH

Imagine Arts Academy™ was created by the Mad Science Group®, trusted for more than four decades for developing hands-on, educational STEM programs for children. With Imagine Arts Academy™, they

have built a franchise that elevates art beyond paint and paper. With the global strength of Mad Science® behind you, your franchise will stand out in the booming children’s education industry. Add in the comprehensive business model, turnkey marketing support, and robust training and you have the ingredients for a rewarding entrepreneurial journey.

Franchise buyers are drawn to this brand because it is backed by the Mad Science® Group, which brings over 40 years of experience, operations in 20+ countries, and a reach of millions of children worldwide. It offers a business model rooted in purpose, creativity, and community impact, while also maintaining low overhead and a relatively low initial investment. With wide-open territories available across North America, franchisees have strong growth potential, supported by comprehensive training, marketing tools, operational support, and an established franchise community. In addition, its mission-driven programs are trusted by both schools and parents, further strengthening its market credibility.

REVENUE STREAMS FOR YEAR-ROUND PROFITABILITY

Franchisees benefit from year-round revenue streams that provide both stability and growth potential, including after-school programs that are in high demand from schools and parents, birthday parties that serve a recurring family-driven market, in-

school workshops aligned with curriculum needs that teachers value, seasonal camps that generate strong income during school breaks and summer months, and special events that create high-visibility opportunities at libraries, festivals, and major community gatherings.

FROM PAINTBRUSH TO PROFIT

With a franchise like Imagine Arts Academy™, parents love the educational value and the way we seamlessly mix learning with laughter. And franchisees love hearing feedback like, “My child’s confidence has gone way up!”

If you’re searching for a

children’s franchise that’s rewarding, scalable, and seriously fun, Imagine Arts Academy™ might just be your perfect fit.

We’re looking for the next wave of passionate franchisees to join our growing community.

Franchise buyers have the chance to join early, secure prime territories, and grow alongside a brand supported by one of the strongest franchisors in the children’s education sector – The Mad Science® Group.

Together, we can create the next generation of animal lovers!

Visit https://www. imagineartsacademy.com/ franchising

Phone 1-833-204-6777

ABOUT THE AUTHOR

Emily Manuel is an art-lover and marketing specialist with the Mad Science Group.

PAVE YOUR FINANCIAL FUTURE WITH BLUE MOON ESTATE SALES

Blue Moon Estate Sales is the franchise opportunity you’ve been searching for!

Ranked in 2024 Entrepreneur’s “Franchise 500,” Blue Moon Estate Sales makes it possible to secure a financial future while driving an impact in your community by helping families to downsize their belongings. For a total franchise investment range of $57,015-$113,325, you’ll be a part of a strong team who harnesses brand power, revenue growth, financial strength and market growth to change lives, including yours!

Blue Moon Estate Sales Provides:

• Low-cost entry, with an initial fee range from $24,500-$57,000

• Extensive marketing and referral training

• Strong brand recognition

• Business coaching after you join

• Expert guidance for pricing, selling and marketing items

• Availability of exclusive territories

Our franchisees are able to achieve tremendous accomplishments because they establish strong relationships with clients and lean on Blue Moon’s support teams who utilize market research to drive successful return-oninvestment strategies. Work with Blue Moon to be an award-winning franchisee.

Ask The RESULTS Guy™: Is Your Franchise System Truly Influencing… or Just Communicating?

by Tony Jeary, CEO, The Results Guy

In franchising, every interaction is a presentation.

Field coaching is a presentation. Franchise recruitment is a presentation. Brand standards meetings are presentations. Local marketing conversations are presentations. Leadership communication is presentation strategy in action.

And here’s the reality: franchise systems that communicate clearly scale faster, align better, and execute more consistently.

The franchise brands getting next-level results today understand something many systems still miss. Growth is not just about adding units. Growth is about creating clarity

across the entire network.

When clarity increases, duplication improves. When duplication improves, execution strengthens. When execution strengthens, brand trust expands.

That’s how sustainable franchise growth happens.

Q: Why is Presentation Mastery™ so important in franchising today?

In my career, I’ve written 32 books over presentations. Life is a series of presentations, and I truly believe this is one of the most important concepts you can master.

It won’t shock you, then, to know franchising is built on influence and duplication.

Franchisors are constantly influencing franchisees, field teams, vendors, customers, and future owners. The quality of those interactions directly impacts execution across the network.

The challenge today is that franchisees are overwhelmed with information. Attention is fragmented. Skepticism is higher. Communication overload is real.

That means franchise leaders can no longer rely on simply sending more information. They must create more clarity.

The strongest franchise systems consistently answer three questions: What matters?

Why does it matter? What happens next?

That creates alignment.

When those answers are unclear, systems derail. Meetings become updates instead of momentum builders. Franchisees interpret standards differently. Execution becomes inconsistent.

Clarity is the Force Multiplier. Strong franchisors understand that Presentation Mastery™ is not about polished slides. It’s about helping franchisees think

clearly, execute consistently, and move confidently.

That’s leadership.

Q: How can franchise leaders reduce resistance and increase buy-in?

By facilitating instead of pitching.

Many franchise systems unintentionally create resistance because communication feels onedirectional. Franchisees feel talked at instead of partnered with.

Facilitation changes everything.

Instead of immediately pushing solutions, high-level franchise leaders ask better questions:

“What’s creating the biggest friction at the local level?”

“What are you seeing in your market?”

“What would help execution improve fastest?”

Questions create ownership.

When franchisees participate in the conversation, commitment rises naturally. People support what they help create.

Strategic listening is equally critical. Great field leaders listen for emotional signals, operational blind spots, recurring frustrations, and execution gaps beneath the surface conversation.

That level of listening builds trust.

And trust is the real engine of franchise influence.

One of the biggest advantages in franchising comes when franchisees

begin viewing the franchisor as a trusted advisor instead of simply a compliance authority. That shift dramatically improves collaboration, alignment, and Results.

Q: How do franchise systems create urgency without damaging relationships?

This is a major distinction.

Pressure weakens franchise culture. Ethical urgency strengthens it.

The best franchise systems help owners clearly understand the consequences of delay without creating fear or defensiveness.

For example:

“What happens if local execution stays inconsistent another six months?”

“What impact does delayed hiring have on customer experience?”

“What opportunities are we missing by not implementing this now?”

Those conversations create visibility.

When franchisees clearly see the impact of inaction on profitability, customer retention, staffing, or local momentum, urgency becomes self-generated instead of forced.

That’s a much healthier dynamic.

Execution excellence also matters enormously

in franchising. Systems scale through consistency. Consistency comes from preparation, structure, followthrough, and accountability.

High-performing franchise organizations don’t rely on motivation alone. They engineer systems that support repeatable execution.

That’s how brands protect consistency while still empowering local ownership.

The future of franchising belongs to brands that communicate with greater clarity, lead with greater trust, and execute with greater consistency.

Presentation Mastery™ is no longer just a sales skill. It’s a franchise leadership skill.

The strongest franchisors guide instead of push. They facilitate instead of overwhelm. They create alignment instead of confusion.

And over time, the results compound:

Stronger franchisee relationships.

Better local execution.

Faster alignment.

Healthier culture.

Greater scalability.

That’s what happens when clarity, focus, and execution become embedded into the DNA of the franchise system.

That’s how great brands grow on purpose.

Let’s make it happen.

ABOUT THE AUTHOR

Tony lives in Flower Mound and works out of his think tank, The RESULTS Center, where he and his team encourage and inspire all those he touches, resulting in their enhanced sales and profitability and raising their companies’ values.

Open a NOW Massage Boutique in Your Neighborhood

New Concept Reimagines Massage Experience

The NOW Massage, a new concept massage boutique, was founded on the principle that self-care is a necessity, not a luxury.

Designed to serve as an oasis from today’s digitally driven society, The NOW offers high-quality, affordable massage services in an inspired setting. The brand has recently signed franchise agreements representing 100+ locations in over 25 cities.

Shark from Shark Tank

Kevin Harrington- Partner & Ben Crosbie- CEO

Textile Reuse: An Industry Poised for Growth

by Milan Zhekov, Franchise Development Manager, Green Team Worldwide Environmental Group

Southeast Europe, 1996: a small thrift store opens its doors. Customers browse through merchandise in a modest retail space, but demand is evident. Ensuring that clothes find a second home becomes a mission that would eventually grow into one of the leading companies in the secondhand industry.

Today, Green Team, one of the top circular textile companies in the United

States, traces its origins back to that image. Over the past 30 years, the company has expanded its presence and expertise across multiple branches of the textile reuse industry. Since 2012 alone, Green Team has diverted more than 300 million pounds of used apparel and accessories from American landfills through its operations.

At its core, textile reuse is simple: one person’s garment should reach another person’s wardrobe. In practice, however, this requires a sophisticated collection, logistics, and distribution network.

To bridge this gap, Green Team has developed a network of approximately 3,000 collection bins across 19 states, with continued expansion underway. These outdoor collection bins – 6 ft high metal containers, provide communities with a convenient, 24/7 method for discarding used clothing, unlike traditional brick-andmortar donation centers with limited operating hours. Their relatively low space requirements and operating costs also allow for broad geographic coverage within metropolitan areas.

From nearby warehouses, dedicated collection teams

regularly service the bins using optimized routes and scheduling systems. Through predictive analytics and routeplanning software, Green Team minimizes unnecessary driving while ensuring locations are serviced efficiently. Collected textiles are consolidated at warehouses, inspected for contaminants, and efficiently packed for bulk shipment. They are then supplied to domestic and international clientsprimarily thrift store operators, that distribute the clothing to retail consumers.

Green Team’s model creates value from a product society often considers disposable and willingly gives away at no cost. In doing so, the company helps reduce landfill use and associated disposal costs for local communities. According to the U.S. EPA, Americans generate approximately 17 million tons of textile waste annually, of which roughly 66% is still landfilled and another 19% is incinerated. The opportunity for further growth in textile recovery remains substantial. At the same time, rising awareness of the environmental footprint of new textile production has prompted several U.S. states to

without relying on government subsidies. Its core operating costs - location leases and logistics, are covered by the resale value of collected textiles. Over the past decade, the company’s sales volume has achieved a compound annual growth rate (CAGR) of 16%. Green Team also takes pride in supporting charitable organizations from its proceeds that serve local communities.

After establishing operations throughout the Northeast - particularly in New Jersey, Pennsylvania, the Washington D.C. metropolitan area, and New England — as well as across the West Coast, Texas, Illinois and Wisconsin, Green Team recently launched a franchise model that enables entrepreneurs to apply its operational expertise in new territories. In the past year alone, three new franchisees began operations in Florida’s three largest metropolitan areas, while additional territories are currently under advanced negotiation.

The company’s expansion into franchising was driven both by increasing interest from prospective partners and by the continued global growth in demand for secondhand clothing and reusable textiles. Rather than building from scratch, franchise partners can leverage Green Team’s

existing experience, collection infrastructure, and market knowledge developed over more than three decades in the industry. To accommodate different future stakeholders and make the process as inclusive as possible, the franchise program offers a standard model in which the franchisee operates their own warehouse and ships to external clients, and “franchise express” with a lower upfront investment cost. With the “express”, franchisees service a smaller territory only by truck and then sell the collected volume directly to Green Team via its closest warehouse.As refined by Green Team, the textile collection business offers a scalable and operationally proven model with relatively modest upfront investment requirements. Beyond

generating commercial value, the model also contributes to reducing the environmental burden associated with new textile production, including high water consumption and greenhouse gas emissions, while supporting businesses and employment across the textile reuse value chain in both the United States and overseas.

ABOUT THE AUTHOR

Milan Zhekov is the Franchise Development Manager at Green Team Worldwide Environmental Group, where he helps bring the company’s proven textile collection model to new markets across the United States. He works with entrepreneurs looking to build scalable businesses in the fastgrowing secondhand economy, combining territory strategy, operational insight, and a missiondriven approach to franchise growth.

The Business of Compassion

by Joe Fox, President, Resting Rainbow

The pet business has changed dramatically over the last 20 years. What was once centered around food, grooming, and veterinary care has evolved into something much bigger. Americans today treat their pets like family members, and that

emotional connection is creating opportunities in industries that barely existed a generation ago.

One of those industries is pet funeral and cremation services.

For many people outside the business world, it is not a category they think about

until they experience the loss of a pet themselves.

But once they do, they quickly realize how important compassionate aftercare can be. Families want dignity. They want trust. They want to know their companion is being cared for properly during a difficult moment.

That demand continues to grow every year.

According to industry research, Americans now spend well over $150 billion annually on their pets, and ownership levels continue to rise across nearly every demographic group. At the same time, the pet cremation and memorial industry is expanding rapidly as more families choose private cremation, memorial products, and professional end-of-life services instead of older, less personal options.

This is not a temporary trend. It reflects a permanent shift in how people view animals in their lives.

At Resting Rainbow, we see this every day. Families are looking for professionalism, compassion, and transparency. They want to work with people who understand what they are going through and who genuinely care about providing a respectful experience.

That is one reason this

industry has become such a strong business opportunity.

Unlike many industries that fluctuate heavily with the economy, pet aftercare remains consistent. People may postpone vacations, luxury purchases, or major discretionary spending during difficult economic times, but caring for a beloved pet at the end of its life is not something families ignore. The need is always there.

It is also one of the most human businesses you can imagine.

There is a lot of conversation today about artificial intelligence replacing jobs and disrupting industries. AI will absolutely change the way companies operate. It already is. But there are certain businesses where human connection still matters deeply, and pet aftercare is one of them.

Technology can help with scheduling, operations, customer communication, and logistics. It can make companies more efficient. But it cannot replace empathy. It cannot comfort a grieving family. It cannot build trust with a veterinarian or sit across from someone who just lost a companion they loved for 15 years.

That part of the business will always require people.

As a result, the pet funeral and cremation industry has become one of the more stable and resilient categories in franchising. Entrepreneurs entering the space are not simply opening another retail business. They are becoming

part of the communities they serve. They build relationships with veterinary hospitals, shelters, rescues, and pet owners who rely on them during emotional moments. That combination of purpose and business stability is attracting more interest than ever before.

Today, Resting Rainbow has 29 franchisees across the United States, with additional locations continuing to open every month. The company has grown into what we believe is the largest franchised pet funeral and cremation business in the world, and we are still in the early stages of growth. What makes the category particularly attractive is that demand is not driven by hype or short-term trends. It is supported by long-term demographic and cultural changes. Americans own more pets than ever before, spend more money on them than ever before, and increasingly consider them members of the family.

That reality is not going away. For entrepreneurs looking for a business with purpose, recurring demand, emotional connection, and long-term stability, pet aftercare is becoming one of the most compelling opportunities in franchising today. And for the families we serve, it is about something much bigger than business.

It is about honoring a life that mattered.

ABOUT THE AUTHOR

Joe Fox has spent his professional career as a Senior Executive operating, buying, and selling multi-site businesses. He believes entrepreneurship is a great vehicle to financial independence and career satisfaction. Joe’s calculating and client-focused system has resulted in success for others for over 3 decades. Contact Joe at joefox@ thefranchiseconsultingcompany.com for a guided approach to learn what you should know while searching for the right franchise, or when looking to franchise your existing business. Joe is based in Nashville, TN and has helped startup businesses all over the US & Canada and has won numerous prestigious awards throughout his career.