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MAR. 8-9, 2024

CINCINNATI

ORLANDO

APR. 13-14, 2024

APR. 20-21 2024

TAMPA

CHARLOTTE

NEW YORK/NEW JERSEY

Duke Energy Convention Center

Orange County Convention Center

SEPT. 7-8, 2024

Tampa Convention Center

JUNE 1-2, 2024

Park Expo & Conference Center

Dream Live @ The American Dream

CHICAGO

WASHINGTON D.C.

HOUSTON

DALLAS

Donald E Stephens Convention Center

Dulles Expo Center

MAY 4-5, 2024

MAY 18-19, 2024

Cobb Galleria

SEPT. 21-22, 2024

OCT. 12-13, 2024

OCT. 26-27, 2024 Stafford Centre

NOV. 9-10, 2024 Mesquite Convention Center

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contents

FEBRUARY 2024

36

PILLAR TO POST HOME INSPECTORS®

18

Minorities In Franchising

by Seth Lederman

24 Building Wealth through Organic Franchise Relevance in the AfricanAmerican Community

by William E. Flippin Jr.

28 Corey D. Dean: Pioneering Wealth Protection and Legacy Building in Financial Planning

32

MAHANA FRESH Slam Dunk Partnership: NBA Star Kyle Kuzma Teams Up with Mahana Fresh for Nationwide Expansion

36

PILLAR TO POST HOME INSPECTORS®

Navy Veteran and Former Paralegal Wife Are Thriving with Business

by Rhonda Sanderson

6

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

28 40 James Wigfall: A Journey from Boeing to Bespoke

by Michael Stavrinakis

44 Embracing Diversity: The Imperative of an Inclusive Business Landscape for a Thriving Nation

by Max Neonakis

48 7 Myths of Financing Your Franchise Business: Unveiling the Truth

by Joe Fox

52

PAUL DAVIS RESTORATION

Making a Difference is Way of Life for New Franchisees

by Rhonda Sanderson

56 Choosing the Right Franchise: A Step-byStep Guide for Prospective Entrepreneurs

by Mariel Miller

52

76

88

100

60 76

COVER STORY

A LEGACY OF ACHIEVEMENT

VITAL STRETCH Kevin D. Love II Found the Perfect Franchise for a First-Time Minority Owner

by Shandley McMurray

84

PAUL DAVIS RESTORATION Supports American Red Cross Disaster Relief Efforts with $500,000 donation

by Rhonda Sanderson

88

SENIOR CARE AUTHORITY Joy Davis from US Navy to Multi-Territory Business Owner

by Michael Stavrinakis

92 Empowering Dreams: A Consultant's Journey into Latino Franchising

by Leonor Clavijo

96 Celebrating the Evolution of Franchising: A Glimpse into the Next 5 Years of Innovation, Sustainability, and Global Expansion

by Seema Govil

100 FLOOR COVERINGS INTERNATIONAL After 20 Years in Fortune 100 Corporate Finance, This Entrepreneur from Senegal Becomes Floor Coverings International Franchisee of South Dallas

by Rhonda Sanderson 108 IV NUTRITION Unveiling the Benefits of IV Therapy

by Ronak Patel

116 Franchise Marketing in 2024: Strategies for Success in a Dynamic Landscape

120 Why Starting a Business in a Down Economy Makes Sense

by Rudy Frederico WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

7

THE NATIVE AMERICAN FRANCHISE INITIATIVE

We are passionate franchise experts who are connecting franchising with the Native American Population. Our goal is to create revenue and jobs within Native American communities through entrepreneurship.

HOW WE CAN HELP • Support for Aspiring Entrepreneurs • Scaling Your Concept • Strengthening Tribal Nations

A PATH TO FREEDOM CONNECT WITH US: Jeff DeGarmo l 918-853-6310 Rob Petka l 561-234-5500 www.TheFranchiseConsultingCompany.com

PLANNING ON ATTENDING A TRADE SHOW IN 2024?

THERE ARE ALOT OF CHOICES! Download our Free White Paper on how to get the most from your time at WHATEVER show you go to!

Go to www.FranchiseJournal.com/whitepaper

Franchise Expo

The World's Most Trusted Source of Franchise News

welcome

NOTES

RAY ALLEN

Empowering Legacies African American Franchise Entrepreneurs and the Significance of Black History Month

I

n the landscape of American business, the contributions of African American entrepreneurs have been transformative, breaking barriers and redefining industries.

Black History Month serves as a crucial time to reflect on these achievements, paying homage to the trailblazers who have shaped the nation's economic fabric. This article explores the stories of African American franchise entrepreneurs and the enduring impact they have had on America throughout the 20th century.

THE RISE OF AFRICAN AMERICAN FRANCHISE ENTREPRENEURS: Franchising has emerged as a powerful avenue for entrepreneurship, providing individuals with the opportunity to own and operate their own businesses while leveraging the support and brand recognition of established companies. In recent years, African American

10

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

SHANNON ALLEN

entrepreneurs have increasingly found success in the f ranchise game, contributing to the diversification of the business landscape. grown, spelled with a small “g”, is the innovative restaurant franchise founded by Shannon Allen and her husband, former NBA player Ray Allen, has become a beacon of health-conscious dining. With a mission to provide organic, nutrient-rich meals in a fastcasual setting, grown focuses on sustainability and clean eating. Ray and Shannon Allen's vision for grown arose from their personal commitment to a healthier lifestyle for their family. grown's menu boasts a variety of organic and locally-sourced options, catering to diverse dietary preferences, including vegan and gluten-f ree choices. The Allens' dedication to quality extends beyond the food; grown's ecof riendly design features recycled materials,

“THE TALENTED ATHLETE, KYLE KUZMA, HAS EMBRACED ENTREPRENEURSHIP BY BECOMING AN OWNER OF MAHANA FRESH, A THRIVING AND INNOVATIVE FRANCHISE." energy-efficient fixtures, and a commitment to reducing its environmental footprint.

These accomplished entrepreneurs brought their passion for wellness to the forefront with grown. As pioneers in the health-conscious dining space, they've demonstrated that flavorful, sustainable meals can be accessible to all. grown's success is not just a testament to the Allens' commitment to healthy living but also a reminder that impactful entrepreneurship can transcend industries, leaving a positive mark on communities and inspiring a broader shift towards mindful eating.

Kyle Kuzma, renowned for his skills on the basketball court as a forward for the Washington Wizards, is expanding his horizons beyond the NBA. The talented athlete has embraced entrepreneurship by becoming an owner of Mahana Fresh, a thriving and innovative franchise.

Kuzma's foray into the restaurant business reflects his commitment to healthy living.

Mahana Fresh is celebrated for its fresh and customizable bowls, emphasizing nutritious, high-quality ingredients. Kuzma's investment in Mahana Fresh aligns with his dedication to promoting wellness and a balanced lifestyle.

As a professional athlete turned entrepreneur, Kuzma joins the ranks of sports figures diversifying their portfolios. His ownership in Mahana Fresh not only showcases business acumen but also signifies a broader trend where athletes leverage their success to make impactful investments in varied industries. Kuzma's venture into the franchise world exemplifies the intersection of sports and business, demonstrating that success on the court can translate into smart and forward-thinking entrepreneurship off it.

Basketball legend Shaquille O'Neal has seamlessly transitioned from the court to the business world, making a significant impact in the franchise arena. O'Neal's franchise ventures include ownership of numerous Papa John's

KYLE KUZMA

pizza restaurants. His commitment to expanding these franchises goes beyond business; O'Neal actively engages with the community, creating job opportunities and promoting economic growth.

O'Neal's success highlights the potential for athletes to leverage their brand and business acumen in the franchise sector, setting a precedent for future generations of African American entrepreneurs to explore diverse business opportunities.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

11

THESE ENTREPRENEURS NOT ONLY BRING THEIR UNIQUE PERSPECTIVES TO THE FRANCHISING WORLD BUT ALSO SERVE AS ROLE MODELS FOR ASPIRING BUSINESS OWNERS...

SHAQUILLE O'NEAL Rick Ross, the acclaimed rapper and entrepreneur, has diversified his portfolio with strategic investments in the franchise industry.

Ross is a proud owner of several Wingstop franchises, demonstrating the expansion of African American influence in traditionally diverse sectors. His foray into franchising exemplifies the importance of diversifying revenue streams and investing in established, successful brands.

Beyond the financial gains, Ross's venture into franchising adds another layer to the narrative of African American entrepreneurship, breaking stereotypes and encouraging others to explore non-traditional paths to business success.

Renowned artist Chris Brown has made a name for himself not only in the music industry but also as a savvy entrepreneur. Brown's investments in the franchise world include ownership of multiple Burger King restaurants. This diversification of his business portfolio reflects a broader trend where African American celebrities are actively participating in franchise ownership, contributing to the expansion of minority representation in the business landscape.

Brown's involvement in franchising underscores the importance of building a diversified investment portfolio and actively engaging in industries that align with personal interests and values.

As we celebrate Black History Month, it is essential to recognize the symbiotic relationship between the achievements of African American entrepreneurs and the evolution of the franchise industry. The stories of Shaquille 12

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

O'Neal, Rick Ross, and Chris Brown highlight the multifaceted nature of their contributions, extending beyond entertainment and sports into the realms of business ownership and economic empowerment.

These entrepreneurs not only bring their unique perspectives to the franchising world but also serve as role models for aspiring business owners, reinforcing the notion that success knows no racial or cultural bounds.

As we celebrate Black History Month, it is paramount to celebrate the achievements of African American entrepreneurs who have made significant contributions to the franchise industry and the broader business world. The Allen’s, Kyle Kuzma, Shaquille O'Neal, Rick Ross, and Chris Brown and countless others who have found success through business ownership alongside the recognition of top-rated franchises with diverse models, collectively contribute to a narrative of empowerment, representation, and economic growth.

The intersection of Black History Month and the success stories of African American franchise entrepreneurs showcases the resilience, innovation, and determination that define their journeys. These stories inspire future generations of entrepreneurs to break barriers, challenge stereotypes, and actively participate in shaping the diverse and inclusive business landscape of tomorrow.

Nick Neonakis

Editor, Franchise Journal

FOUNDER

NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis DIGITAL DIRECTOR Chantae Arrington ART DIRECTOR Brenda Lesch

SENIOR EDITOR Bill Polk

VIDEO PRODUCER Matt Panepinto

ONLINE EDITOR Seth Lederman

CONTRIBUTORS Leonor Clavijo William E. Flippin Jr. Rudy Frederico Joe Fox Seema Govil Seth Lederman Shandley McMurray Mariel Miller Max Neonakis Ronak Patel Rhonda Sanderson Michael Stavrinakis

STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Ted O'Shea ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli

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FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

FRANCHISEJOURNAL.COM

3

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

Franchise Journal Has Gone Global Want to be included in one of our next issues?

For More Information contact:

MEDHAT FAWZY

— Director of the Middle East/North Africa/Egypt Edition —

email: MFawzy@TheFranchiseConsultingCompany.com phone: +201000104444 website: TheFranchiseConsultingCompany.com

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

4

Building a Legacy

by Omar Bassiouny, CEO, Matouk Bassiouny

C

an you tell us about your background and what inspired you to become an entrepreneur?

The Law Firm was established in 1951 by my grandfather Hassan Pacha Bassiouny after retiring from the judiciary. My father was a public prosecutor, an Ambassador and then revived his father’s law firm after in turn retiring from the foreign service. Hence, I was always inspired to join the faculty of law and become the first third generation lawyer and continuing the family legacy along my brother and business partner Mahmoud Bassiouny.

What was the pivotal moment or idea that led to the creation of your business?

The sudden death of my father Amb. Salah Bassiouny when I was barely 24 years old. I started out with the intention of stabilizing the firm, but gradually, with every new client and every transaction closed, I started feeling like this was my own project that I was raising from the ground up.

How did you go about funding your startup, and what challenges did you face during the initial stages?

It’s been noting short of a rollercoaster, in 2004 John Matouk and myself built Matouk Bassiouny on the pillars of the old Bassiouny Law Firm. We started with 2 lawyers, an accountant and an office

5

boy and slowly but steadily kept growing to where we are today with over 250 lawyers, over 30 Partners and over 100 supporting staff with four offices in Egypt, the UAE, Sudan and Algeria.

Can you share some of the key milestones or achievements your business has reached since its inception?

Some of the key milestones include: Signing an Association Agreement with DLA Piper, and launching DLA Matouk Bassiouny; The 25 Jan revolution and the political upheaval that followed and the dire implications on our business at the time; 2012, when the

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

elected to be independent and break the association with DLA Piper and which was a key strategic move as we realized that becoming branded One international law f irm meant that all the other international law f irm would not be receptive to work with us and hence adopted a new business strategy to become the preferred Egyptian law f irm for all international law f irms that did not have an off ice in Egypt.

What strategies did you use to build a strong team, and how important is having the right team to your success?

"I AM A VERY COMPETITIVE PERSON AND COMPETITION IS A BIG DRIVING FORCE BEHIND MY SUCCESS." Omar Bassiouny Having the right team is essential. I always say that the main fundamental asset of any law firm are the people which form the cornerstone of any successful law firm.

Have you encountered any significant setbacks or failures along the way, and what did you learn from them?

I faced numerous difficult setbacks during my journey.

I learnt to always get up, dust myself off, and keep going.

How do you stay innovative and adapt to changes in your industry or market?

No successful business can sustain and persist without the constant imperative need to always adapt to changes to the market and to the industry.

What role has mentorship played in your entrepreneurial journey, and can you name any mentors who have influenced you?

I was privileged to have many mentors including Pervez Akhtar, Regional Managing Partner of Freshfields.

How do you handle competition, and what sets your business apart from others in your industry?

I think what sets our firm apart from others is that our clients know that we care about them and their business. We are in

fact their legal partners.

Can you discuss the importance of a clear business plan and vision for the long term success of your company?

I always say that business plans are important but no success can be achieved without a clear vision.

How do you manage work-life balance?

I learnt to delegate and shift priorities in a way that allowed me to continue working hard while still making the time for my family and friends.

What are the major trends or shifts in your industry that you're currently monitoring?

-Artificial intelligence; -Mobility; -International law firm’ expanding with direct presence in the ME. Can you describe your experience with scaling your business and expanding into new markets or regions?

Being the first truly regional Cairo-based law firm. Our first office outside of Egypt was in Sudan, followed by the UAE and Algeria. We are now pursing the launching of an office in Saudi Arabia which we hope to finalize in 2024.

How has technology played a role in your business, and what tech tools or platforms do you find most valuable?

Technology is a key metric and plays a huge role in any industry. In the business of law, we are now heavily investing in AI to optimize our deliverable and rationalize cost.

Are there any ethical or social responsibility initiatives your company is involved in?

Yes, we have an extensive diversity and inclusion program which we are very proud of and which is designed to promote diversity and inclusion at the work place with the clear objective of eliminating any form of discrimination.

Can you share any insights into your future goals and what you hope to achieve in the next few years?

Ensuring the delivery of topknock quality legal services in Egypt and all the other jurisdictions we are in or will be remains the most important goal.

How do you deal with the stress and pressure that often come with entrepreneurship?

I have learnt to navigate through them with a few essential tools like exercise, good eating habits and most recently the amazing discovery of ice baths! I’m still working on getting enough sleep, it’s a work in progress.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

6

‫بناء تراث‬ ‫عمر بسيوني‪ ،‬المدير التنفيذي‪ ،‬معتوق بسيونى‬ ‫هــل يمكنــك أن تخبرنــا عــن‬ ‫خلفيتــك ومــا الــذي ألهمــك لتصبــح‬ ‫رائــد أعمــال؟‬ ‫تأســس مكتــب المحامــاة عــام ‪1951‬‬ ‫علــى يــد جــدي حســن باشــا بســيوني‬ ‫بعــد تقاعــده مــن القضــاء‪ .‬كان والــدي‬ ‫عاًمــا‪ ،‬وســفيًرًا‪ ،‬ثــم أعــاد إحيــاء‬ ‫مدع�يـًا ً‬ ‫مكتــب والــده للمحامــاة بعــد أن تقاعــد‬ ‫بــدوره مــن الســلك الدبلوماســي‪ .‬كنــت‬ ‫دائًمــا ملهمــا باالنضمــام إلــى كليــة‬ ‫ً‬ ‫الحقــوق وأن أصبــح محامــي الجيــل‬ ‫الثالــث األول ومواصلــة إرث العائلــة‬ ‫مــع أخــي وشــريكي التجــاري محمــود‬ ‫بــسيوني‬ ‫مــا هــي اللحظــة أو الفكــرة‬ ‫المحوريــة التــي أدت إلــى إنشــاء‬ ‫عملــك ؟‬ ‫الوفــاة المفاجئــة لوالدي الســفير‪ .‬صالح‬ ‫بســيوني عندمــا كان عمــري ‪ 24‬ســنة‪.‬‬ ‫لقــد بــدأت بهــدف تحقيــق االســتقرار فــي‬ ‫الشــركة‪ ،‬ولكــن تدريج�ي ـًا‪ ،‬مــع كل عميــل‬ ‫جديــد وإغالق كل معاملــة‪ ،‬بــدأت أشــعر‬ ‫أن هــذا كان مشــروعي الخــاص الــذي‬ ‫كــنت أنــشأه ــمن األــلف إــلى الــياء‬ ‫كيــف قمــت بتمويــل شــركتك‬ ‫الناشــئة‪ ،‬ومــا هــي التحديــات التــي‬ ‫واجهتهــا خالل المراحــل األوليــة؟‬ ‫لــم يكــن األمــر أشــبه بقطــار المالهــي‪،‬‬ ‫ففــي عــام ‪ 2004‬قمــت أنــا وجــون معتــوق‬ ‫بســيوني علــى ركائــز مكتــب بســيوني‬ ‫للمحامــاة القديــم‪ .‬لقــد بدأنــا مــع‬ ‫محامييــن ومحاســب وموظــف مكتــب‪،‬‬ ‫وواصلنــا النمــو ببــطء ولكــن بثبــات حتــى‬ ‫وصلنــا إلــى مــا نحــن عليــه اليــوم مــع‬ ‫أكثــر مــن ‪ 250‬محام�يـًا وأكثــر مــن ‪30‬‬ ‫ً‬ ‫شــريًكا وأكثــر مــن ‪ 100‬موظــف دعــم‬ ‫مــع أربعــة مكاتــب فــي مصــر واإلمــارات‬ ‫العربــية المتــحدة والــسودان والجزاــئر‬ ‫هــل يمكنــك مشــاركة بعــض‬ ‫اإلنجــازات واألهــداف الرئيســية التــي‬ ‫حققهــا عملــك منــذ بدايتــه؟‬

‫‪8‬‬

‫تشــمل بعــض المعالــم الرئيســية مــا‬ ‫يــلي‬ ‫ توقيــع اتفاقيــة شــراكة مــع شــركة‬‫‪ ،DLA Piper‬وإطالق شــركة ‪DLA‬‬ ‫معــتوق بــسيوني‬ ‫ ثــورة ‪ 25‬ينايــر ومــا أعقبهــا مــن‬‫اضطرابــات سياســية وانعكاســاتها‬ ‫الوخيمــة علــى أعمالنــا فــي ذلــك‬ ‫ا لو ــقت‬ ‫ عــام ‪ ،2012‬عندمــا تــم انتخابنــا‬‫لنكــون مســتقلين ونقطــع االرتبــاط‬ ‫مــع ‪ DLA Piper‬والتــي كانــت خطــوة‬ ‫اســتراتيجية رئيســية حيــث أدركنــا أن‬ ‫التحــول إلــى عالمــة تجاريــة يعنــي‬ ‫وجــود شــركة محامــاة دوليــة أن جميــع‬ ‫مكاتــب المحامــاة الدوليــة األخــرى لــن‬ ‫تكــون متقبلــة للعمــل معنــا‪ ،‬ومــن ثــم‬ ‫تبنــت اســتراتيجية عمــل جديــدة لتصبــح‬ ‫شــركة المحامــاة المصريــة المفضلــة‬ ‫لجميــع شــركات المحامــاة الدوليــة‬ ‫الــتي لــيس لديــها مكــتب ــفي مــصر‬

‫‪WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024‬‬

‫مــا هــي االســتراتيجيات التــي‬ ‫اســتخدمتها لبنــاء فريــق قــوي‪،‬‬ ‫ومــا مــدى أهميــة وجــود الفريــق‬ ‫المناســب لنجاحــك؟‬ ‫وجــود الفريــق المناســب أمــر ضــروري‪.‬‬ ‫دائًمــا أن األصــول األساســية ألي‬ ‫أقــول‬ ‫ً‬ ‫مكتــب محامــاة هــم األشــخاص الذيــن‬ ‫يشــكلون أســاس أي مكتــب محامــاة‬ ‫ناــجح‬ ‫هــل واجهــت أي انتكاســات أو‬ ‫إخفاقــات كبيــرة علــى طــول الطريــق‪،‬‬ ‫ومــاذا تعلمــت منهــا؟‬ ‫واجهــت العديــد مــن النكســات‬ ‫الصعبــة خالل رحلتــي‪ .‬لقــد تعلمــت أن‬ ‫دائًمــا‪ ،‬وأزيــل الغبــار عــن نفســي‪،‬‬ ‫أســتيقظ‬ ‫ً‬ ‫و أواــصل التــقدم‬ ‫ومــن الضــروري أيــضًا اتخــاذ إجــراءات‬ ‫لتجــاوز االنتكاســة‪ .‬قــد يتضمــن ذلــك‬ ‫إنشــاء خطــة عمــل تحــدد الخطــوات‬ ‫التــي يجــب اتخاذهــا مــن أجــل العــودة‬

‫"أنا شخص تنافسي للغاية والمنافسة هي القوة الدافعة الكبيرة وراء‬ ‫نجاحي‪".‬‬ ‫عمر بسيوني‬ ‫إلــى المســار الصحيــح أو حتــى طلــب‬ ‫المــساعدة المهنــية‬ ‫كيــفتحافــظعلــىاالبتــكاروتتكيفمع‬ ‫التغيــرات فــي مجال عملــك أو الســوق؟‬ ‫ال يمكــن ألي عمــل ناجــح أن يتحمــل‬ ‫ويســتمر دون الحاجــة الحتميــة المســتمرة‬ ‫دائًمــا مــع التغيــرات فــي الســوق‬ ‫للتكيــف‬ ‫ً‬ ‫والصناــعة‬ ‫والحفــاظ علــى االبتــكار هــو عمــاد النجــاح‬ ‫المســتمر وهــو مــا يجعــل شــركات بعينهــا‬ ‫تتصــدر المنافســة فــي الصناعــة‬ ‫مــا هــو دور الــذي لعبــه اإلرشــاد فــي‬ ‫رحلتــك الرياديــة‪ ،‬وهــل يمكنك تســمية‬ ‫أي مرشــدين أثــروا فيــك؟‬ ‫إحــدى المزايــا الرئيســية لوجــود مرشــد‬ ‫هــو الوصــول إلــى خبرتــه وتجربتــه‪ .‬غالــبًا‬ ‫مــا يســير الموجهــون علــى الطريــق‬ ‫الــذي بــدأه رواد األعمــال للتــو‪ ،‬ويمتلكــون‬ ‫معرفــة قيمــة يمكــن أن تســاعد فــي‬ ‫تجنــب المخاطــر واألخطــاء الشــائعة و لقــد‬ ‫تشــرفت بوجــود العديــد مــن المرشــدين‬ ‫بمــا فــي ذلــك برويــز أختــار‪ ،‬الشــريك اإلداري‬ ‫اإلقليمــي لشــركة ‪.Freshfields‬‬ ‫كيــف تتعامــل مــع المنافســة‪ ،‬ومــا‬ ‫الــذي يميــز عملــك عــن اآلخريــن فــي‬ ‫مجــال عملــك؟‬ ‫أعتقــد أن مــا يميــز شــركتنا عــن اآلخريــن‬ ‫هــو أن عمالئنــا يعرفــون أننــا نهتــم بهــم‬ ‫وبأعمالهــم‪ .‬ونحــن فــي الواقــع شــركاء‬ ‫قانونيــين لــهم‬ ‫هــل يمكنــك مناقشــة أهميــة وجــود‬ ‫خطــة عمــل واضحــة ورؤيــة لنجــاح‬ ‫شــركتك علــى المــدى الطويــل؟‬ ‫أقــول دائــمًا أن خطــط العمــل مهمــة‬ ‫ولكــن ال يمكــن تحقيــق النجــاح دون رؤيــة‬ ‫واضــحة‬ ‫كيــف يمكنــك تحقيــق التــوازن بيــن‬ ‫العمــل والحيــاة‪ ،‬ومــا النصيحــة التــي‬ ‫يمكنــك تقديمهــا لــرواد األعمــال‬ ‫اآلخريــن الذيــن يواجهــون هــذا التحدي؟‬

‫لقــد تعلمــت تفويــض األولويــات‬ ‫وتغييرهــا بطريقــة ســمحت لــي‬ ‫بمواصلــة العمــل الجــاد مــع توفيــر‬ ‫الوــقت لعائلــتي وأصدقاــئي‬ ‫مــا هــي االتجاهــات أو التحــوالت‬ ‫الرئيســية فــي مجــال عملــك والتــي‬ ‫تراقبهــا حالًيًــا؟‬ ‫ الذكاء االصطناعي؛‬‫ إمكانية التنقل؛‬‫ توســع شــركة محامــاة دوليــة مــع‬‫تواــجد مباــشر ــفي الــشرق األوــسط‬ ‫هــل يمكنــك وصــف تجربتــك فــي‬ ‫توســيع نطــاق عملــك والتوســع فــي‬ ‫أســواق أو مناطــق جديــدة؟‬ ‫أن نكــون أول مكتــب محامــاة إقليمــي‬ ‫حقيقــي مقــره فــي القاهــرة‪ .‬أول مكتــب‬ ‫لنــا خــارج مصــر كان فــي الســودان‪ ،‬ثــم‬ ‫اإلمــارات العربيــة المتحــدة والجزائــر‪.‬‬ ‫ونســعى اآلن إلــى إطالق مكتــب فــي‬ ‫المملكــة العربيــة الســعودية ونأمــل‬ ‫االنتهــاء منــه فــي عــام ‪.2024‬‬ ‫كيــف لعبــت التكنولوجيــا دوًرًا فــي‬ ‫عملــك‪ ،‬ومــا هــي األدوات أو المنصات‬ ‫التكنولوجيــة التــي تجدهــا أكثــر‬ ‫قيمــة؟‬ ‫مقياًســا رئيســًيًا‬ ‫التكنولوجيــا‬ ‫تعــد‬ ‫ً‬ ‫وتلعــب دوًرًا كبيــًرًا فــي أي صناعــة‪.‬‬ ‫فــي مجــال القانــون‪ ،‬نحــن اآلن نســتثمر‬ ‫بشــكل كبيــر فــي الــذكاء االصطناعــي‬ ‫لتحــسين نتائجــنا وترــشيد التكلــفة‬ ‫هــل هنــاك أي مبــادرات تتعلــق‬ ‫بالمســؤولية األخالقيــة أو االجتماعية‬ ‫تشــارك فيهــا شــركتك؟‬ ‫نعــم‪ ،‬لدينــا برنامــج واســع النطــاق‬ ‫للتنــوع والشــمول ونحــن فخــورون‬ ‫جــًدً ا بــه‪ ،‬وهــو مصمــم لتعزيــز التنــوع‬ ‫والشــمول فــي مــكان العمــل بهــدف‬ ‫واضــح هــو القضــاء علــى أي شــكل مــن‬ ‫أــشكال التميــيز‬

‫هــل يمكنــك مشــاركة األفــكار‬ ‫حــول أهدافــك المســتقبلية ومــا‬ ‫تأمــل فــي تحقيقــه خالل الســنوات‬ ‫القليلــة القادمــة؟‬ ‫يظــل ضمــان تقديــم خدمــات قانونيــة‬ ‫عاليــة الجــودة فــي مصــر وجميــع‬ ‫الواليــات القضائيــة األخــرى التــي نتواجــد‬ ‫فيهــا أو ســنكون فيهــا هــو الهــدف‬ ‫األكــثر أهمــية‬ ‫كيــف تتعامليــن مــع الضغــوط و‬ ‫التوتــر التــي غالــبًا مــا تأتــي مــع ريــادة‬ ‫األعمــال؟‬ ‫لقــد تعلمــت كيفيــة التنقــل مــن‬ ‫خاللهــا باســتخدام بعــض األدوات‬ ‫األساســية مثــل التماريــن الرياضيــة‬ ‫وعــادات األكل الجيــدة ومؤخــًرًا‬ ‫االكتشــاف المذهــل لحمامــات الثلــج!‬ ‫مازلــت أعمــل علــى الحصــول علــى‬ ‫قســط كافــي مــن النــوم‪ ،‬وهــو عمــل‬ ‫مــستمر‬ ‫مــا هــي النصيحــة التــي تقدمهــا‬ ‫لــرواد األعمــال الطموحيــن الذيــن‬ ‫يتطلعــون إلــى بــدء أعمالهــم‬ ‫ا لخا صــة ؟‬ ‫رؤيــة واضحــة مدعمــة بخطــة عمــل‬ ‫مفصلــة‪ .‬المثابــرة والمثابــرة فــي التعامل‬ ‫مــع كافــة التحديــات والنكســات التــي‬ ‫ــجزًءا ــمن أي رحــلة ناجــحة‬ ‫تــشكل‬ ‫ً‬ ‫أود أن أقــول لهــم أن يحلمــوا بشــكل‬ ‫كبيــر ويتبعــوا أحالمهــم‪ .‬وأود أن‬ ‫أقــول لهــم أيضــا يحيطــون أنفســهم‬ ‫يحفزونهــم‬ ‫الذيــن‬ ‫باألشــخاص‬ ‫ويلهمونهــم بأنهــم فــي بيئــة‬ ‫ذات الطاقــة اإليجابيــة يمكــن أن‬ ‫تــحدث فرًقـ ـًا كبــيًرًا ــفي العاــلم‬ ‫إذا نظرنــا إلــى الــوراء‪ ،‬هــل هنــاك‬ ‫أي شــيء كنــت ســتفعله بشــكل‬ ‫مختلــف فــي حياتــك؟ رحلــة ريــادة‬ ‫األعــمال؟‬ ‫يقولــون أن اإلدراك المتأخــر هــو ‪20/20‬‬ ‫لــذا أود أن أقــول لنفســي عندمــا كنــت‬ ‫أصغــر ســنًا أال أقلــق وأتوتــر كثيــًرًا ألن‬ ‫العمــل الجــاد والمثابــرة ســيؤتي ثمــاره‬ ‫دائًمــا‬ ‫ً‬

‫‪FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

‫‪7‬‬

Entrepreneurship

by Hany Asaad, CEO, GLOBAL VISION

C

an you tell us about your background and what inspired you to become an entrepreneur?

My roots lie in the field of Education, it was the fusion of this passion with an unyielding drive for innovation that steered me toward entrepreneurship.I realized that the principles of innovation and forward-thinking teaching methodologies could transcend traditional boundaries and create substantial change.

What was the defining moment or idea that led to the creation of your business?

The turning point came when I identified a notable void in the market, particularly within the education sector. It became evident that there was a pressing need for a more streamlined and efficient approach to integrate technological advancements into education.

How did you approach financing your startup and what challenges did you face during the early stages?

At the beginning, I funded the business myself, drawing from the savings I'd accumulated over years of hard work. Securing traditional financing was a challenge due to the lack of a proven track record, which pushed me to think creatively about managing expenses and seeking alternative funding routes.

Can you share some of the key

9

accomplishments and goals your business has achieved since its inception?

We've been acknowledged with industry awards for our innovative solutionsanddedicationtocustomer satisfaction. We've partnered with influential entities such as the Ministry of Education (UAE), Abu Dhabi Centre for Technical and Vocational Education and Training (ACTVET), Abu Dhabi Department of Education and Knowledge (ADEK), and other governmental and private educational institutions throughout the UAE. What strategies have you used to build a strong team, and how important is having the right team to your success?

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

I seek individuals whose personal values align with the ethos of the company. It's not just about skills; it's about shared beliefs, attitudes, and a common vision.

Having a team that resonates with the company's values forms a strong foundation; it creates a sense of unity and purpose that permeates everything we do.

Did you encounter any major setbacks or failures along the way, and what did you learn from them?

Setbacks are part of the entrepreneurial journey. During the pandemic, we faced reduced projects and limitations due to government regulations.

However, we learned the

"FACING SETBACKS IS AN INHERENT PART OF THE ENTREPRENEURIAL JOURNEY. " Hany Asaad importance of adaptability and leveraging innovative solutions during challenging times.

How do you stay innovative and adapt to changes in your industry or market?

Continual learning is crucial for me it's about staying curious , and keeping up with industry trends to guide my decisions. Seeking feedback from customers is crucial, and fostering a culture of experimentation and creative thinking keeps me nimble in an evolving market.

What is the role of mentorship in your entrepreneurial journey, and can you name any mentors who have influenced you?

While I haven't had a singular mentor, I draw inspiration from renowned entrepreneurs globally. Their experiences and achievements have shaped my journey and provided valuable lessons.

How do you deal with competition, and what sets your business apart from others in your industry?

Competition drives improvement.

We differentiate ourselves by focusing on customer experience, continuous innovation, and providing unique value propositions. Our track record speaks of our commitment to excellent service.

How do you manage work-life balance, and what advice can you give to other entrepreneurs facing this challenge?

Setting boundaries, prioritizing tasks, and effective delegation are key. Allocating time for personal well-being is crucial to avoid burnout for yourself and your team.

Are there any ethical or social responsibility initiatives that your company participates in?

We engage in community programs and sustainability initiatives, prioritizing responsible business practices and making a positive impact on society.

What key trends or shifts in your industry are you currently following?

We're observing the adoption of AI and machine learning, the focus on sustainability, and the trend towards digital transformation.

Can you share any insights into your future goals and what you hope to achieve over the next few years?

Our future goals include expanding into global markets, persistent innovation, and strengthening our position as an industry frontrunner. We aspire to reach new horizons, constantly evolve, and maintain a prominent presence in our field.

How do you deal with marketing and attracting customers in the age of digital media?

We rely on a strong online presence, engaging content, targeted advertising, and social media platforms to reach and engage our target audience.

How has technology played a role in your work, and what technology tools or platforms do you find most valuable?

Technology is the core foundation of our operations. We offer cutting-edge tools and gadgets to various institutions, focusing on creating comprehensive eLearning platforms and innovative technological solutions.

How do you deal with the stress and pressures that often accompany entrepreneurship?

I manage stress through sports, particularly Padel, and maintain a strong support system of friends and family.

When you look back, is there anything you would have done differently on your entrepreneurial journey?

In hindsight, I would have focused on building a diverse team from the beginning and invested more in marketing and branding strategies early on.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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‫رحلة رواد األعمال‬ ‫هاني أسعد‪ ،‬المدير التنفيذي‪ ،‬لشركة جلوبال ڤيچن‬ ‫‪ .1‬هــل يمكنــك أن تخبرنــا عــن‬ ‫خلفيتــك ومــا الــذي ألهمــك لتصبــح‬ ‫رائــد أعمــال؟‬ ‫بــدأت رحلتــي فــي مجــال التعليــم‪،‬‬ ‫فــإن اندمــاج هــذا الشــغف مــع الدافــع‬ ‫هــو الــذي قادنــي نحــو ريــادة األعمــال‪.‬‬ ‫عندمــا الحظــت القــوة التحويليــة‬ ‫ألســاليب التعلــم المبتكــرة فــي مختلــف‬ ‫الصناــعات‪ ،‬ــشعرت باإللــهام العمــيق‬ ‫أدركــت أن مبــادئ االبتــكار ومنهجيــات‬ ‫التدريــس ذات التفكيــر المســتقبلي‬ ‫يمكــن أن تتجــاوز الحــدود التقليديــة‬ ‫وإحــداث تغييــر جوهــري‪ .‬أصبــح هــذا‬ ‫اإلدراك هــو الحافــز لرحلتــي إلــى عالــم‬ ‫ريــادة األعمــال – لصياغــة مســاهمتي‬ ‫الخاــصة ــفي ــهذا المــشهد المتــطور‬ ‫مــا هــي اللحظــة أو الفكــرة‬ ‫المحوريــة التــي أدت إلــى إنشــاء‬ ‫عملــك ؟‬ ‫وجــاءت نقطــة التحــول عندمــا الحظت‬ ‫وجــود فــراغ ملحــوظ فــي الســوق‪،‬‬ ‫وخاصــة فــي قطــاع التعليــم‪ .‬وأصبــح‬ ‫مــن الواضــح أن هنــاك حاجــة ملحــة‬ ‫إلــى نهــج أكثــر بســاطة وكفــاءة لدمــج‬ ‫التقــدم التكنولوجــي فــي التعليــم‪ .‬كان‬ ‫هــذا اإلدراك محور�ي ـًا‪ .‬لقــد أثــارت الفكــرة‬ ‫التــي يمكــن أن تســد هــذه الفجــوة‪،‬‬ ‫وتقــدم ً‬ ‫حًال مــن شــأنه أن يحــدث ثــورة‬ ‫فــي كيفيــة نقــل المعلميــن للمعرفــة‬ ‫وكيفــية تفاــعل اــلطالب ــمع التعلــيم‬ ‫كيــف قمــت بتمويــل شــركتك‬ ‫الناشــئة‪ ،‬ومــا هــي التحديــات التــي‬ ‫واجهتهــا خالل المراحــل األولــى؟‬ ‫فــي البدايــة‪ ،‬قمــت بتمويــل المشــروع‬ ‫بنفســي‪ ،‬مســتفيًدً ا مــن المدخــرات التــي‬ ‫جمعتهــا علــى مــدار ســنوات مــن العمــل‬ ‫الشــاق‪ .‬كان تأميــن التمويــل التقليــدي‬ ‫تحد�يـًا بســبب عــدم وجــود ســجل‬ ‫حافــل‪ ،‬ممــا دفعنــي إلــى التفكيــر‬ ‫بشــكل إبداعــي فــي إدارة النفقــات‬ ‫والبــحث ــعن ــطرق تموــيل بديــلة‬ ‫هــل يمكنــك مشــاركة بعــض‬ ‫اإلنجــازات واألهــداف الرئيســية التــي‬ ‫حققهــا عملــك منــذ بدايتــه؟‬ ‫لقــد تــم تكريمنــا بجوائــز الصناعــة‬ ‫‪12‬‬

‫لحلولنــا المبتكــرة وتفانينــا فــي تحقيــق‬ ‫رضــا العــمالء‪ .‬لقــد عقدنــا شــراكات‬ ‫مــع جهــات مؤثــرة مثــل وزارة التربيــة‬ ‫والتعليــم (اإلمــارات العربيــة المتحــدة)‪،‬‬ ‫ومركــز أبوظبــي للتعليــم والتدريــب‬ ‫التقنــي والمهنــي (‪ ،)ACTVET‬ودائــرة‬ ‫التعليــم والمعرفــة فــي أبــو ظبــي‬ ‫(‪ ،)ADEK‬باإلضافــة إلــى مؤسســات‬ ‫تعليميــة حكوميــة وخاصــة أخــرى‪.‬‬ ‫المؤسســات فــي جميــع أنحــاء دولــة‬ ‫اإلــمارات العربــية المتــحدة‬ ‫مــا هــي االســتراتيجيات التــي‬ ‫اســتخدمتها لبنــاء فريــق قــوي‪،‬‬ ‫ومــا مــدى أهميــة وجــود الفريــق‬ ‫المناســب لنجاحــك؟‬ ‫يعــد توافــق القيــم أم ـًرًا بالــغ األهميــة‬ ‫عندمــا أقــوم بتجميــع فريقــي‪ .‬أبحــث‬ ‫عــن أفــراد تتوافــق قيمهــم الشــخصية‬ ‫مــع روح الشــركة‪ .‬األمــر ال يتعلــق فقــط‬ ‫بالمهــارات؛ يتعلــق األمــر بالمعتقــدات‬ ‫والرؤيــة‬ ‫المشــتركة‬ ‫والمواقــف‬

‫‪WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024‬‬

‫المشــتركة‪ .‬يشــكل وجــود فريــق‬ ‫أساًســا قو�ي ـًا؛‬ ‫يتوافــق مــع قيــم الشــركة‬ ‫ً‬ ‫إحساًســا بالوحــدة والهــدف‬ ‫إنــه يخلــق‬ ‫ً‬ ‫اــلذي يتخــلل كل ــما نــقوم ــبه‬ ‫هــل واجهــت أي انتكاســات أو‬ ‫إخفاقــات كبيــرة علــى طــول الطريــق‪،‬‬ ‫ومــاذا تعلمــت منهــا؟‬ ‫النكســات هــي جــزء مــن رحلــة ريــادة‬ ‫ً‬ ‫انخفاًضــا‬ ‫األعمــال‪ .‬أثنــاء الوبــاء‪ ،‬واجهنــا‬ ‫فــي المشــاريع والقيــود بســبب اللوائــح‬ ‫الحكوميــة‪ .‬ومــع ذلــك‪ ،‬فقــد تعلمنــا‬ ‫أهميــة القــدرة علــى التكيف واالســتفادة‬ ‫مــن الحلــول المبتكــرة خالل األوقــات‬ ‫الصعــبة‬ ‫كيــف تحافــظ علــى االبتــكار‬ ‫وتتكيــف مــع التغيــرات فــي مجــال‬ ‫عملــك أو الســوق؟‬ ‫يعــد التعلــم المســتمر أمــًرًا بالــغ‬ ‫األهميــة بالنســبة لــي‪ ،‬فهــو يتعلــق‬ ‫بالبقــاء فضول�يـًا ومواكبــة اتجاهــات‬

‫"مواجهة التحديات هي جزء أساسي من رحلة رواد األعمال‪".‬‬ ‫هاني أسعد‬ ‫الصناعــة لتوجيــه قراراتــي‪ .‬يعــد الحصــول‬ ‫علــى تعليقــات العــمالء أم ـًرًا بالــغ األهميــة‪،‬‬ ‫كمــا أن تعزيــز ثقافــة التجريــب والتفكيــر‬ ‫اإلبداعــي يبقينــي ذك�يـًا فــي الســوق‬ ‫المتــطور‬ ‫مــا هــو دور الــذي لعبــه اإلرشــاد فــي‬ ‫رحلتــك الرياديــة‪ ،‬وهــل يمكنك تســمية‬ ‫أي مرشــدين أثــروا فيــك؟‬ ‫علــى الرغــم مــن أنــه لــم يكــن لــدي‬ ‫مرشــد واحــد‪ ،‬إال أننــي أســتمد اإللهــام‬ ‫مــن رواد األعمــال المشــهورين علــى‬ ‫مســتوى العالــم‪ .‬وقــد شــكلت تجاربهــم‬ ‫وإنجازاتهــم رحلتــي وقدمــت دروســا‬ ‫قيــمة‬ ‫كيــف تتعامــل مــع المنافســة‪ ،‬ومــا‬ ‫الــذي يميــز عملــك عــن اآلخريــن فــي‬ ‫مجــال عملــك؟‬ ‫المنافســة تدفــع إلــى التحســن‪ .‬نحــن‬ ‫نميــز أنفســنا مــن خالل التركيــز علــى تجربــة‬ ‫العــمالء‪ ،‬واالبتــكار المســتمر‪ ،‬وتقديــم‬ ‫عــروض قيمــة فريــدة مــن نوعهــا‪ .‬يتحــدث‬ ‫ســجلنا الحافــل عــن التزامنــا بالخدمــة‬ ‫الممــتازة‬ ‫كيــف يمكنــك تحقيــق التــوازن بيــن‬ ‫العمــل والحيــاة‪ ،‬ومــا النصيحــة التــي‬ ‫يمكنــك تقديمهــا لــرواد األعمــال‬ ‫اآلخريــن الذيــن يواجهــون هــذا‬ ‫ا لتحــد ي ؟‬ ‫خطــة العمــل تشــبه البوصلــة التــي‬ ‫توجــه كل قــرار وإجــراء داخــل الشــركة‪.‬‬ ‫إنهــا ليســت مجــرد وثيقــة؛ إنهــا خطــة‬ ‫اســتراتيجية تحــدد الطريــق نحــو تحقيــق‬ ‫أهدافنــا طويلــة المــدى‪ .‬وهــو يشــمل‬ ‫رؤيــة الشــركة ورســالتها وأهدافهــا‬ ‫واســتراتيجياتها‪ ،‬ممــا يوفــر خريطــة طريــق‬ ‫منظــمة تتواــفق ــمع جمــيع المعنيــين‬ ‫يعــد وجــود خطة عمــل واضحة وشــاملة‬ ‫أمــًرًا بالــغ األهميــة لعــدة أســباب‪ً .‬‬ ‫أوًال‪ ،‬إنــه‬ ‫بمثابــة نقطــة مرجعيــة‪ ،‬ممــا يضمــن أن كل‬ ‫قــرار يتــم اتخــاذه داخــل شــركتنا يتوافــق‬ ‫مــع أهدافهــا وقيمهــا الشــاملة‪ .‬ثان�يـًا‪،‬‬ ‫إنــه بمثابــة ضــوء إرشــادي لفريقــي‪ ،‬حيــث‬ ‫يقــدم رؤيــة موحــدة تجمــع الجميــع نحــو‬ ‫هــدف مشــترك بيــن أعضــاء الفريــق‪ ،‬ويعــزز‬ ‫التــعاون والجــهود الجماعــية‬ ‫باإلضافــة إلــى ذلــك‪ ،‬تعــد خطــة العمــل‬ ‫المحــددة جيــًدً ا أمــًرًا ضرور�يـًا ألصحــاب‬

‫فهــو‬ ‫والمســتثمرين‪.‬‬ ‫المصلحــة‬ ‫ينقــل رؤيــة الشــركة واســتراتيجية‬ ‫النمــو وتحليــل الســوق والتوقعــات‬ ‫الماليــة وتقييــم المخاطــر‪ .‬وتغــرس‬ ‫هــذه الشــفافية الثقــة فــي أصحــاب‬ ‫منظًمــا‬ ‫نهًجــا‬ ‫المصلحــة‪ ،‬وتعــرض‬ ‫ً‬ ‫ً‬ ‫يقلــل مــن حــاالت عــدم اليقيــن ويزيــد‬ ‫ــمن ــفرص النــجاح‬ ‫فــي نهايــة المطــاف‪ ،‬خطــة العمــل‬ ‫ليســت مجــرد وثيقــة؛ إنــه إطــار حــي‬ ‫يتكيــف مــع الظــروف المتغيــرة مــع‬ ‫الحفــاظ علــى تركيــز الشــركة علــى‬ ‫رؤيتهــا طويلــة المــدى‬ ‫مــا هــي االتجاهــات أو التحــوالت‬ ‫الرئيســية فــي مجــال عملــك والتــي‬ ‫تراقبهــا حالًيًــا؟‬ ‫نحــن نالحــظ اعتمــاد الــذكاء‬ ‫االصطناعــي والتعلــم اآللــي‪ ،‬والتركيــز‬ ‫علــى االســتدامة‪ ،‬واالتجــاه نحــو التحــول‬ ‫الرقمــي‪ .‬كان الوبــاء بمثابــة نقطــة تحــول‬ ‫بالنســبة لنــا‪ ،‬فقــد دفعنــا إلــى إعــادة‬ ‫تقييــم أســاليبنا‪ ،‬ودفعنــا إلــى تحســين‬ ‫أســاليبنا ورفــع جــودة خدماتنــا‪ .‬نحــن‬ ‫ً‬ ‫طرًقــا مبتكــرة‬ ‫نستكشــف باســتمرار‬ ‫للبقــاء فــي المقدمــة وتقديــم حلــول‬ ‫تقدمــية لعمالئــنا‬ ‫كيــف تتعامــل مــع التســويق و‬ ‫اكتســاب العــمالء فــي عصــر الرقمــي‬ ‫الحالــي؟‬ ‫نحــن نعتمــد علــى التواجــد القــوي عبــر‬ ‫اإلنترنــت‪ ،‬والمحتــوى الجــذاب‪ ،‬واإلعالنــات‬ ‫المســتهدفة‪ ،‬ومنصــات التواصــل‬ ‫االجتماعــي للوصــول إلــى جمهورنــا‬ ‫المــستهدف وإــشراك الجمــهور‬ ‫كيــف لعبــت التكنولوجيــا دوًرًا فــي‬ ‫عملــك‪ ،‬ومــا هــي األدوات أو المنصات‬ ‫التكنولوجيــة التــي تجدهــا أكثــر‬ ‫قيمــة؟‬ ‫التكنولوجيــا هــي المصــدر األساســي‬ ‫للعمليــات‪ .‬نحــن نقــدم أدوات‬ ‫متطــورة لمختلــف المؤسســات‪ ،‬مــع‬ ‫التركيــز علــى إنشــاء منصــات تعليميــة‬ ‫إلكترونيــة شــاملة وحلــول تكنولوجيــة‬ ‫مبتكــرة‪ .‬هدفنــا هــو إحــداث ثــورة فــي‬ ‫التعليــم وتعزيــز التقــدم مــن خالل‬ ‫بيئــات التعلــم اإللكترونــي الغامــرة‬ ‫والفعاــلة‬

‫هــل هنــاك أي مبــادرات تتعلــق‬ ‫بالمســؤولية األخالقيــة أو االجتماعية‬ ‫تشــارك فيهــا شــركتك؟‬ ‫نحــن نندمــج فــي البرامــج المجتمعيــة‬ ‫و مبــادرات االســتدامة‪ ،‬مــع إعطــاء‬ ‫األولويــة للممارســات التجاريــة المســؤولة‬ ‫وإــحداث تأثــير إيجاــبي عــلى المجتــمع‬ ‫هــل يمكنــك مشــاركة األفــكار‬ ‫حــول أهدافــك المســتقبلية ومــا‬ ‫تأمــل فــي تحقيقــه خالل الســنوات‬ ‫القليلــة القادمــة؟‬ ‫تشــمل أهدافنــا المســتقبلية التوســع‬ ‫فــي األســواق العالميــة‪ ،‬واالبتــكار‬ ‫المســتمر‪ ،‬وتعزيــز مكانتنــا كشــركة‬ ‫رائــدة فــي الصناعــة‪ .‬نطمــح للوصــول‬ ‫إلــى آفــاق جديــدة والتطــور المســتمر‬ ‫والمحافظــة علــى حضــور بــارز فــي‬ ‫مجا لــنا‬ ‫كيــف تتعامليــن مــع الضغــوط و‬ ‫التوتــر التــي غالــبًا مــا تأتــي مــع ريــادة‬ ‫األعمــال؟‬ ‫أتعامــل مــع التوتــر مــن خالل الرياضــة‪،‬‬ ‫وخاصــة رياضــة البــادل‪ ،‬وأحافــظ علــى‬ ‫نظــام دعــم قــوي مــن األصدقــاء‬ ‫والعائلــة‪ .‬تســاعدني هــذه العناصــر فــي‬ ‫الحفــاظ علــى التــوازن والصحــة البدنيــة‬ ‫وإدارة التوــتر بــشكل فــعال‬ ‫عندمــا تنظــر إلــى الــوراء‪ ،‬هــل‬ ‫هنــاك أي شــيء كنــت ســتفعله‬ ‫بشــكل مختلــف فــي رحلتــك فــي‬ ‫ريــادة األعمــال؟‬ ‫كنــت ســأركز علــى بنــاء فريــق متنــوع‬ ‫منــذ البدايــة واســتثمرت أكثــر فــي‬ ‫اســتراتيجيات التســويق والعالمــات‬ ‫التجاريــة فــي وقــت مبكــر‪ .‬كان مــن‬ ‫الممكــن أن تــؤدي هــذه التعــديالت إلــى‬ ‫تســريع النمــو وتعزيــز حضــور عالمتنــا‬ ‫التجارــية‬ ‫كيف تتعاملين مع الضغــوط و التوتر‬ ‫التــي غالبًا مــا تأتي مــع ريــادة األعمال؟‬ ‫أتعامــل مــع التوتــر مــن خالل الرياضــة‪،‬‬ ‫وخاصــة رياضــة البــادل‪ ،‬وأحافــظ علــى‬ ‫نظــام دعــم قــوي مــن األصدقــاء‬ ‫والعائلــة‪ .‬تســاعدني هــذه العناصــر فــي‬ ‫الحفــاظ علــى التــوازن والصحــة البدنيــة‬ ‫وإدارة التوــتر بــشكل فــعال‬

‫‪FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

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Franchising opportunities in the UAE

F

ranchising in the UAE can be a lucrative option for several reasons:

Growing Economy: The UAE has a rapidly growing economy, making it an attractive market for businesses looking to expand through franchising.

Strategic Location: The UAE's strategic location between Europe, Asia, and Africa makes it an ideal hub for businesses looking to reach a wider audience.

Business-Friendly Environment: The UAE offers a business-friendly environment with minimal bureaucracy and a well-established legal framework, making it easier for franchisors to set up and operate their businesses.

High Consumer Spending: The UAE has a high standard of living, and its residents have significant purchasing power, making it an attractive market for franchised businesses.

Diverse Market: The UAE is home to a diverse population with different tastes and preferences, providing opportunities for a wide range of franchised businesses to thrive.

Government Support: The UAE government actively supports franchising and provides incentives and

13

support for businesses looking to establish franchises in the country.

Overall, the UAE's growing economy, strategic location,

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

business-friendly environment, high consumer spending, diverse market, and government support make it an appealing destination for franchising.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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‫فرص االستثمار والمشاريع في دولة اإلمارات العربية المتحدة‬

‫يمكــن أن يكــون االمتيــاز فــي دولــة‬ ‫اإلمــارات العربيــة المتحــدة خيــاًرًا‬ ‫مربًحـ ـًا لــعدة أــسباب‬ ‫االقتصاد المتنامي‪:‬‬ ‫تتمتــع دولــة اإلمــارات العربيــة‬ ‫المتحــدة اقتصــاد ســريع النمــو‪ ،‬ممــا‬ ‫ً‬ ‫ســوًقا جذا�بـًا للشــركات التــي‬ ‫يجعلهــا‬ ‫تتطــلع إــلى التوــسع ــمن خالل االمتــياز‬ ‫الموقع االستراتيجي‪:‬‬ ‫الموقــع االســتراتيجي الــذي تتمتــع بــه‬ ‫دولــة اإلمــارات العربيــة المتحــدة بيــن‬ ‫أوروبــا وآســيا وأفريقيــا يجعلهــا مركــ ً​ًزا‬ ‫مثال�يـًا للشــركات التــي تتطلــع إلــى‬ ‫الوــصول إــلى جمــهور أوــسع‬ ‫بيئة صديقة لألعمال‪:‬‬ ‫توفــر دولــة اإلمــارات العربيــة المتحــدة‬ ‫بيئــة صديقــة لألعمــال مــع الحــد األدنــى‬ ‫مــن البيروقراطيــة وإطــار قانونــي راســخ‪،‬‬ ‫ممــا يســهل علــى أصحــاب االمتيــاز‬ ‫إنــشاء أعمالــهم وإدارتــها‬ ‫ارتفاع اإلنفاق االستهالكي‪:‬‬ ‫تتمتــع دولــة اإلمــارات العربيــة‬ ‫المتحــدة بمســتوى معيشــي مرتفــع‪،‬‬ ‫ويتمتــع ســكانها بقــدرة شــرائية كبيــرة‪،‬‬ ‫ممــا يجعلهــا ســوقًا جذابــة للشــركات‬ ‫ذات االمتــيازات‬ ‫السوق المتنوعة‪:‬‬ ‫تعــد دولــة اإلمــارات العربيــة المتحــدة‬ ‫موط�ن ـًا لمجموعــة متنوعــة مــن‬ ‫الســكان ذوي األذواق والتفضــيالت‬ ‫فرًصــا الزدهــار‬ ‫المختلفــة‪ ،‬ممــا يوفــر‬ ‫ً‬ ‫مجموعــة واســعة مــن الشــركات‬ ‫الحاصــلة عــلى حــقوق االمتــياز‬ ‫الدعم الحكومي‪:‬‬ ‫تدعــم حكومــة دولــة اإلمــارات‬ ‫العربيــة المتحــدة بنشــاط حقــوق‬ ‫االمتيــاز وتوفــر الحوافــز والدعــم‬ ‫للشــركات التــي تســعى إلــى تأســيس‬ ‫حــقوق االمتــياز ــفي الدوــلة‬

‫‪16‬‬

‫وبشكل عام‪:‬‬ ‫فــإن االقتصــاد المتنامــي فــي‬ ‫دولــة اإلمــارات العربيــة المتحــدة‪،‬‬ ‫والبيئــة‬ ‫االســتراتيجي‪،‬‬ ‫والموقــع‬ ‫المالئمــة لألعمــال التجاريــة‪ ،‬واإلنفــاق‬ ‫االســتهالكي المرتفــع‪ ،‬والســوق‬

‫‪WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024‬‬

‫المتنوعــة‪ ،‬والدعــم الحكومــي‪،‬‬ ‫يجعلــها وجــهة جذاــبة لالمتــياز‬

15

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

It's all about continuity.

by Fady Nassif, Chairman, Go Bus Group

H

ow did your background shape your decision to venture into entrepreneurship, and what inspired that choice?

It was started by my father who started building the empire, which is the Group of one of the biggest transportation companies in Egypt “Go Bus Group”, the market leader, It started with “HIPTON Travel”, then Go Bus, and its subsidiaries (Go Mini, Go limo and Go Express) What was the pivotal moment or idea that led to the creation of your business?

My father was a self-made entrepreneur who started his own business at a very young age, so he was a true inspiration for me. I fell in love with the business and started to work with him and learned how to solve business problems.

A dream took the shape of a mission, a mission to connect, to facilitate, to inspire. That dream was “Go Bus”, which started with a single bus and an unwavering determination to change the way Egyptians traveled. Fast forward to today, GoBus has grown into a lifeline, covering all over Egypt.

Can you share some of the key milestones or achievements your business has reached since its inception?

Our Group, the Go Bus along with its subsidiaries, is a shareholding company working in the field of public transport under the

17

supervision of the Ministry of Transport since 1998.

It was a dream with a single bus and an unwavering determination to change the way Egypt traveled. Fast forward to today, we have grown into a lifeline, covering all over Egypt.

GoMini is our convenient small bus service, offering fast, affordable, and comfortable rides from and to multiple destinations for youth groups.

We won't stop at group transport, encompassing private travel through luxurious cars newly introduced under the GoLimo brand.. GoLimo is a Limousine service (intercity and City-toCity) with the highest standards in transporting its clients to

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

take the pressure and stress out of your travel arrangements and that is done by providing the best and latest models of vehicles with several categories led by professional chauffeurs. (both are services powered by GoBus). They will introduce different categories to suit all the needs and wants of the market.

What strategies did you use to build a strong team, and how important is having the right team to your success?

Every company's success is marked by its employees and the environment that they work in. But that never happens unless a great line-up of executive tycoons. Go-Bus

"EVERY COMPANY'S SUCCESS IS MARKED BY ITS EMPLOYEES AND THE ENVIRONMENT THAT THEY WORK IN. " Fady Nassif company executives work very hard to satisfy and create a warm working environment for their employees, and well believe that consumer satisfaction can never be accomplished unless everyone inside is working with passion in a safe, and comfortable working environment How do you handle competition, and what sets your business apart from others in your industry?

Competition never scared me.

Competition is what makes me thrive, it is a challenge.

Challenging yourself and improving your performance will reinvigorate your excitement and lead you to new opportunities.

Can you discuss the importance of a clear business plan and vision for the long-term success of your company?

Our vision for the future is all about continuity, using our mission statement as a compass to guide every decision and action.

We, at the Go Group, operate transport lines that cover all over Egypt, with about 60 offices and stations, ranging from large transport buses to the 14-seater buses for the GoMini service, and private limousines newly introduced under GoLimo. And using this expansive network we run the fastest shipping service with GoExpress. Also, we have deals and international protocols

with Sudan, Libya, Jordan, and upcoming deals with Saudi Arabia.

How do you approach marketing and customer acquisition in today's digital age?

In the last 10 years, we built a strong marketing strategy, with all its aspects, and created a strong road map.

We have built a strong and aggressive digital presence and inf rastructure to ensure that we can continue to provide top-notch service to our customers, even in the face of unforeseen challenges. Our track record speaks for itself, and we remain dedicated to upholding our legacy of excellence for years to come.

Our customers are the focal point of our endeavors, and we constantly strive to surpass their expectations at every turn.

Can you describe your experience with scaling your business and expanding into new markets or regions?

Our past experiences have taught us valuable lessons, and we have channeled this knowledge into investing in our people, technology, and digital inf rastructure to maintain our position as leaders in the transportation industry.

How has technology played a role in your business, and what tech tools or platforms do you find most valuable?

The Power of Digital has a huge impact on how businesses perform nowadays "We digitized our service" years ago, Through a growing digital presence for the past 12 years, GoBus is providing more accessibility using highly technological online booking and customer care services through the website and the mobile apps, social media, and all communication channels and changing consumers behavior.

We are committed to setting new standards in the transportation industry and delivering the best possible technology and professional experience to our customers.

We used the highest technology techniques and digital infrastructure to maintain our position as the market leader in Egypt.

How do you deal with the stress and pressure that often come with entrepreneurship?

I usually travel.

Traveling can be an amazing way to disconnect and can help to feel re-energized.

What advice would you give to aspiring entrepreneurs who are looking to start their own businesses?

If I could give one piece of advice to them, it would be “Never Give Up, keep working hard”

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

18

‫األمر كله يتعلق باالستمرارية‪.‬‬ ‫فادي ناصيف‪ ،‬رئيس مجلس إدارة مجموعة جو باص‬ ‫هــل يمكنــك أن تخبرنــا عــن‬ ‫خلفيتــك ومــا الــذي ألهمــك لتصبــح‬ ‫رائــد أعمــال؟‬ ‫بدأهــا والــدي الــذي بــدأ فــي بنــاء‬ ‫مجموعــة‬ ‫وهــي‬ ‫اإلمبراطوريــة‬ ‫واحــدة مــن أكبــر شــركات النقــل فــي‬ ‫مصــر "مجموعــة جــو بــاص" الرائــدة‬ ‫فــي الســوق‪ ،‬بــدأت مــع "هيبتــون‬ ‫ترافيــل" ثــم جــو بــاص والشــركات‬ ‫التابعــة لهــا (جــو مينــي‪ ،‬جــو ليمــو‪،‬‬ ‫جــو إكســبرس)‬ ‫مــا هــي اللحظــة أو الفكــرة‬ ‫المحوريــة التــي أدت إلــى إنشــاء‬ ‫عملــك ؟‬ ‫كان والــدي رجــل أعمــال عصام�يـًا‬ ‫بــدأ مشــروعه الخــاص فــي ســن‬ ‫مبكــرة جــًدً ا‪ ،‬لذلــك كان مصــدر إلهــام‬ ‫حقيقــي بالنســبة لــي‪ .‬لقــد وقعــت‬ ‫فــي حــب العمــل وبــدأت العمــل معــه‬ ‫وتعلــمت كيفــية ــحل مــشاكل العــمل‬ ‫اتخــذ الحلــم شــكل رســالة مهمــة‬ ‫للتواصــل والتيســير واإللهــام‪ .‬كان‬ ‫هــذا الحلــم هــو "‪ ،"Go Bus‬والــذي‬ ‫بــدأ بحافلــة واحــدة وإصــرار علــى تغييــر‬ ‫الطريــقة الــتي يــسافر بــها المصريــين‬ ‫اليــوم تطــورت ‪ GoBus‬لتصبــح‬ ‫شــريان حيــاة يغطــي جميــع أنحــاء‬ ‫مــصر‬ ‫هــل يمكنــك مشــاركة بعــض‬ ‫المعالــم أو اإلنجــازات الرئيســية التــي‬ ‫حققهــا عملــك منــذ بدايتــه؟‬ ‫مجموعتنــا شــركة جــو بــاص‬ ‫وشــركاتها التابعــة هــي شــركة‬ ‫مســاهمة تعمــل فــي مجــال النقــل‬ ‫العــام تحــت إشــراف وزارة النقــل منــذ‬ ‫عــام ‪.1998‬‬ ‫حلًمــا بحافلــة واحــدة‬ ‫كان‬ ‫لقــد‬ ‫ً‬ ‫وإصــرا ًرًا ال يتزعــزع علــى تغييــر‬ ‫الطريقــة التــي يســافر بهــا المصرييــن‪.‬‬ ‫قدًمــا إلــى اليــوم‪ ،‬أصبحنــا‬ ‫وبالمضــي‬ ‫ً‬ ‫بمثابــة شــريان حيــاة يغطــي جميــع‬ ‫أنــحاء مــصر‬ ‫‪ GoMini‬هــي خدمــة الحــافالت‬ ‫الصغيــرة المريحــة التــي نقدمهــا‪،‬‬ ‫‪20‬‬

‫حيــث تقــدم رحالت ســريعة وبأســعار‬ ‫معقولــة ومريحــة مــن وإلــى وجهــات‬ ‫متــعددة لمجموــعات الــشباب‬ ‫لــن نتوقــف عنــد النقــل الجماعــي‪،‬‬ ‫الــذي يشــمل الســفر الخــاص عبــر‬ ‫الســيارات الفاخــرة التــي تــم طرحهــا‬ ‫حدي�ث ـًا تحــت العالمــة التجاريــة‬ ‫‪.G o L i m o‬‬ ‫‪ GoLimo‬هــي خدمــة ليموزيــن‬ ‫(بيــن المــدن ومــن مدينــة إلــى‬ ‫مدينــة) مــع أعلــى المعاييــر فــي نقــل‬ ‫عمالئهــا لتحمــل الضغــط و التخلــص‬ ‫مــن التوتــر فــي ترتيبــات ســفرك‬ ‫ويتــم ذلــك مــن خالل توفيــر أفضــل‬ ‫وأحــدث مــوديالت المركبــات بعــدة‬ ‫فئــات بقيــادة ســائقين محترفيــن‪.‬‬ ‫(كالهمــا خدمــات مدعومــة مــن‬ ‫‪ .)GoBus‬وســوف يقدمــون فئــات‬ ‫مختلفــة لتناســب جميــع احتياجــات‬ ‫ورغــبات الــسوق‬ ‫وفيمــا يتعلــق بقطــاع العقــارات‪،‬‬ ‫تعــد شــركة إل كازار للتطويــر‬

‫‪WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024‬‬

‫إحــدى الشــركات الرائــدة فــي‬ ‫تقديــم الخدمــات العقاريــة فــي‬ ‫المنطقــة‪ ،‬وتوفــر أجــواء مثاليــة‬ ‫لمحترفــي العقــارات لدينــا‪ .‬تعــد‬ ‫شــركة ‪ Il Cazar‬بتزويــد عمالئهــا‬ ‫برفاهيــة وأســعار معقولــة‪ .‬تجربــة‬ ‫معيشــية فريــدة ً‬ ‫حًقــا‪ ،‬فــي مجتمــع‬ ‫متكامــل وموحد‪.‬األمــر كلــه يتعلــق‬ ‫با ال ــستمر ا ر ية‬ ‫مــا هــي االســتراتيجيات التــي‬ ‫اســتخدمتها لبنــاء فريــق قــوي‪،‬‬ ‫ومــا مــدى أهميــة وجــود الفريــق‬ ‫المناســب لنجاحــك؟‬ ‫يعتمــد نجــاح كل شــركة علــى‬ ‫موظفيهــا والبيئــة التــي يعملــون فيهــا‪.‬‬ ‫لكــن هــذا ال يحــدث أبــًدً ا مــا لــم يكــن‬ ‫هنــاك مجموعــة كبيــرة مــن كبــار رجــال‬ ‫األعمــال التنفيذييــن‪ .‬يعمــل المســؤولون‬ ‫التنفيذيــون فــي شــركة ‪Go-Bus‬‬ ‫بجــد إلرضــاء وخلــق بيئــة عمــل دافئــة‬

‫"يعتمد نجاح كل شركة على موظفيها والبيئة التي يعملون فيها‪".‬‬ ‫فادي ناصيف‬ ‫لموظفيهــم‪ ،‬ويؤمنــون جيــًدً ا أنــه ال يمكــن‬ ‫تحقيــق رضــا العــمالء أبــًدً ا مــا لــم يعمــل‬ ‫كل فــرد بالداخــل بشــغف فــي بيئــة عمــل‬ ‫آمــنة ومريــحة‬ ‫كيــف تتعامــل مــع المنافســة‪ ،‬ومــا‬ ‫الــذي يميــز عملــك عــن اآلخريــن فــي‬ ‫مجــال عملــك؟‬ ‫المنافســة لــم تخيفنــي أبــدا‪ .‬المنافســة‬ ‫هــي مــا تجعلنــي فــي ازدهــار وتقــدم فــي‬ ‫التــحدي‬ ‫إن تحــدي نفســك وتحســين أدائــك ســوف‬ ‫ينشــط حماســك ويقــودك إلــى فــرص‬ ‫جدــيدة‬

‫األهــداف الشــخصية‪ .‬وتذكــر أن التــوازن‬ ‫الصحــي بيــن العمــل والحيــاة هــو مفتــاح‬ ‫النــجاح عــلى الــمدى الطوــيل‬ ‫كيــف تتعامــل مــع التســويق‬ ‫واكتســاب العــمالء فــي العصــر‬ ‫الرقمــي اليــوم؟‬ ‫فــي الســنوات العشــر الماضيــة‪،‬‬ ‫قمنــا ببنــاء اســتراتيجية تســويقية‬ ‫قويــة‪ ،‬بــكل جوانبهــا‪ ،‬وقمنــا بإنشــاء‬ ‫خريطــة طريــق قويــة‪ .‬لقــد قمنــا ببنــاء‬ ‫حضــور رقمــي قــوي وبنيــة تحتيــة‬ ‫قويــة لضمــان قدرتنــا علــى االســتمرار‬ ‫فــي تقديــم خدمــة مــن الدرجــة‬ ‫األولــى لعمالئنــا‪ ،‬حتــى فــي مواجهــة‬ ‫التحديــات غيــر المتوقعــة‪ .‬إن ســجلنا‬ ‫الحافــل يتحــدث عــن نفســه‪ ،‬وســنظل‬ ‫ملتزميــن بدعــم تراثنــا مــن التميــز‬ ‫لــسنوات قادــمة‬ ‫عمالؤنــا هــم النقطــة المحوريــة‬ ‫فــي مســاعينا‪ ،‬ونحــن نســعى‬ ‫باســتمرار الــى تجــاوز توقعاتهــم فــي‬ ‫كل منعــطف‬

‫هــل يمكنــك مناقشــة أهميــة وجــود‬ ‫خطــة عمــل ورؤيــة واضحــة لنجــاح‬ ‫شــركتك علــى المــدى الطويــل؟‬ ‫تتمحــور رؤيتنــا للمســتقبل حــول‬ ‫االســتمرارية‪ ،‬وذلــك باســتخدام بيــان‬ ‫مهمتنــا كبوصلــة لتوجيــه كل قــرار وإجــراء‪.‬‬ ‫نقــوم في مجموعة ‪ Go Group‬بتشــغيل‬ ‫خطــوط نقــل تغطــي جميــع أنحــاء مصــر‪،‬‬ ‫بــدًءا مــن‬ ‫مــع حوالــي ‪ 60‬مكت�بـًا ومحطــة‪،‬‬ ‫ً‬ ‫حــافالت النقــل الكبيــرة إلــى الحــافالت ذات‬ ‫الـــ ‪ 14‬مقعــًدً ا لخدمــة ‪ ،GoMini‬وســيارات‬ ‫الليموزيــن الخاصــة التــي تــم طرحهــا‬ ‫حدي�ث ـًا ضمــن ‪ .GoLimo‬باســتخدام هــذه‬ ‫الشــبكة الموســعة‪ ،‬نقــوم بتشــغيل أســرع‬ ‫خدمــة شــحن مــع ‪ .GoExpress‬كمــا أن‬ ‫لدينــا صفقــات وبروتوكــوالت دوليــة مــع‬ ‫الســودان وليبيــا واألردن‪ ،‬و صفقــات قادمــة‬ ‫ــمع الــسعودية‬

‫هــل يمكنــك وصــف تجربتــك فــي‬ ‫توســيع نطــاق عملــك والتوســع فــي‬ ‫أســواق أو مناطــق جديــدة؟‬ ‫دروًســا‬ ‫الســابقة‬ ‫لقــد علمتنــا تجاربنــا‬ ‫ً‬ ‫قيمــة‪ ،‬وقمنــا بتوجيــه هــذه المعرفــة‬ ‫إلــى االســتثمار فــي موظفينــا و‬ ‫تقنياتنــا و بنيتنــا التحتيــة الرقميــة‬ ‫للحفــاظ علــى مكانتنــا كقــادة فــي‬ ‫صناــعة النــقل‬

‫كيــف يمكنــك إدارة التــوازن بيــن‬ ‫العمــل والحيــاة‪ ،‬ومــا النصيحــة التــي‬ ‫يمكنــك تقديمهــا لــرواد األعمــال‬ ‫اآلخريــن الذيــن يواجهــون هــذا‬ ‫ا لتحــد ي ؟‬ ‫تعــد إدارة التــوازن بيــن العمل والحيــاة أمًرًا‬ ‫بالــغ األهميــة لتحقيــق الرفاهيــة العامــة‪،‬‬ ‫خاصــة بالنســبة لــرواد األعمــال الذيــن غال�ب ـًا‬ ‫مــا يجــدون أنفســهم منغمســين فــي‬ ‫متطلــبات أعمالــهم‬ ‫النصيحــة التــي أقدمهــا لــرواد األعمــال‬ ‫هــي إنشــاء جــدول منظــم ال يعكــس‬ ‫أهــداف العمــل فحســب‪ ،‬بــل يعكــس ً‬ ‫أيًضــا‬

‫كيــف لعبــت التكنولوجيــا دوًرًا فــي‬ ‫عملــك‪ ،‬ومــا هــي األدوات أو المنصات‬ ‫التقنيــة التــي تجدهــا أكثــر قيمــة؟‬ ‫إن قــوة التكنولوجيــا الرقميــة‬ ‫لهــا تأثيــر كبيــر علــى أداء الشــركات‬ ‫فــي الوقــت الحاضــر "لقــد قمنــا‬ ‫بجعــل خدماتنــا رقميــة" منــذ‬ ‫ســنوات مضــت‪ ،‬ومــن خالل التواجــد‬ ‫الرقمــي المتزايــد علــى مــدار الـــ‬ ‫عاًمــا الماضيــة‪ ،‬توفــر ‪GoBus‬‬ ‫‪12‬‬ ‫ً‬ ‫إمكانيــة الوصــول بشــكل أكبــر‬ ‫باســتخدام خدمــات الحجــز عبــر‬ ‫اإلنترنــت وخدمــات رعايــة العــمالء‬

‫عاليــة التقنيــة مــن خالل الموقــع‬ ‫اإللكترونــي وتطبيقــات الهاتــف‬ ‫التواصــل‬ ‫ووســائل‬ ‫المحمــول‬ ‫االجتماعــي وجميــع قنــوات االتصــال‬ ‫وتغيــير ــسلوك المــستهلكين‬ ‫نحــن ملتزمــون بوضــع معاييــر‬ ‫جديــدة فــي صناعــة النقــل وتقديــم‬ ‫أفضــل التقنيــات الممكنــة والخبــرة‬ ‫المهنــية لعمالئــنا‬ ‫تقنيــات‬ ‫أعلــى‬ ‫اســتخدمنا‬ ‫التحتيــة‬ ‫والبنيــة‬ ‫التكنولوجيــا‬ ‫الرقميــة للحفــاظ علــى مكانتنــا‬ ‫كــشركة راــئدة ــفي الــسوق المــصري‬ ‫كيــف تتعامــل مــع التوتــر‬ ‫والضغــوط التــي غالــبًا مــا تأتــي مــع‬ ‫ريــادة األعمــال؟‬ ‫أســافر عادتــا ‪.‬يمكــن أن يكــون الســفر‬ ‫وســيلة رائعــة لالنفصــال عــن اآلخريــن‬ ‫ويمكــن أن يســاعد فــي الشــعور بإعــادة‬ ‫النــشاط‬ ‫مــا هــي النصيحــة التــي تقدمهــا‬ ‫لــرواد األعمــال الطموحيــن الذيــن‬ ‫يتطلعــون إلــى بــدء مشــاريعهم‬ ‫الخاصــة؟‬ ‫إذا كان بإمكانــي تقديــم نصيحــة‬ ‫"ال‬ ‫فســتكون‬ ‫لهــم‪،‬‬ ‫واحــدة‬ ‫تستســلم أبــًدً ا‪ ،‬اســتمر فــي العمــل‬ ‫ا لجــا د "‬

‫‪FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

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Challenges Conquered

by Karim Abed, CEO & Founder of WYR

W

hat's your background, and what drove you to take the path of entrepreneurship?

My journey from a Director of Finance to an entrepreneur was fueled by a passion for making impactful business decisions and a long-held aspiration to establish my own venture. Instead of making decisions in a company, I wanted to take a bet on myself and make my own business decisions. The real catalyst and inspiration, however, was the entrepreneurial spirit of my wife, a cofounder in her own right, who emboldened me to take this step.

What was the defining moment or idea that led to the creation of your business?

The inception of WYR was less about a singular moment and more about a leap of faith. I embraced the entrepreneurial spirit by investing and going all in on my vision, determined to see it flourish.

How did you approach financing your startup and what challenges did you face during the early stages?

Initially, it was all self-funded, fueled by significant personal savings, and eventually bolstered by lines of credit. Our bootstrap approach was a testament to the commitment and belief in the business.

Can you share some of the key accomplishments and goals your business has achieved since its inception?

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After our inception year, we've been able to achieve the remarkable feat of doubling our growth profitably year after year. That’s something I take a lot of pride in. Growth is easy, but profitable growth is a sign of sound decision making as well as a testament to having a good product.

What strategies have you used to build a strong team, and how important is having the right team to your success?

Our approach to team-building has been grounded in the philosophy of “fail fast & move forward”. Recognizing that not every hire will be perfect, the focus has been on finding the right fit, essential for the success of any business.

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

Did you encounter any major setbacks or failures along the way, and what did you learn from them?

Absolutely! We had a lot of issues with sales in our startup year (year 0). The key is to keep trying new things and follow the numbers. Numbers will always guide you to the right answer.

How do you stay innovative and adapt to changes in your industry or market?

We listen to customer reviews and feedback for signs of change. We always work on testing and trying new products and colors to stay on top of trends.

"WHEN WORK ALIGNS WITH YOUR GOALS AND PASSIONS, IT DOESN'T FEEL BURDENSOME." Karim Abed How do you deal with competition, and what sets your business apart from others in your industry?

Our strategy isn’t necessarily to try to compete with others. Instead, we focus on our unique strengths and selling propositions. We strive to lead in the men’s essentials market by making sure we provide the highest quality fabric & perfecting the fit. So we like to keep it as simple as that. Also, observing industry trends helps us stay aligned with market dynamics.

Can you discuss the importance of having a business plan and a clear vision for the long-term success of your company?

Having a well-structured business plan and a clear three-year vision is paramount. These guideposts steer our decision-making process and help chart our path towards long-term success.

How do you manage work-life balance, and what advice can you give to other entrepreneurs facing this challenge?

My philosophy is that when work aligns with your goals and passions, it doesn't feel burdensome.

This mindset fuels my relentless drive, yet I recognize the importance of downtime.

How do you deal with marketing and attracting customers in the age of digital media?

Digital media ads are key and content creation is a key factor

of success and to introduce our customers to our clothing. Our approach leverages the insights gained from tracking digital ad performance across platforms.

This data-driven strategy ensures our marketing efforts are both effective and efficient.

Can you describe your experience expanding your business and expanding into new markets or regions?

Expanding WYR into new markets like Europe and the Middle East involves navigating complex logistics and supply chain challenges, which we are actively solving.

How has technology played a role in your work, and what technology tools or platforms do you find most valuable?

It’s definitely played a huge role!

Everything revolves about our digital marketing attributions technology that helps us monitor our ad spend and most effectively spend our marketing budget.

Are there any ethical or social responsibility initiatives that your company participates in?

WYR is committed to making a positive social impact internally (our employees and supply chain) and externally. We're exploring initiatives like eco-friendly product lines and community outreach programs to contribute to a better world.

Can you share any insights into your future goals and what you hope to achieve over the next few years?

Our trajectory is set towards sustained profitable growth, with exciting possibilities like introducing a women’s line on the horizon.

How do you deal with the stress and pressures that often accompany entrepreneurship?

The pressures of entrepreneurship for me, are comparable to, if not less than, any other pressures I’ve faced in my career. A clear vision and a driven mindset help in managing these challenges effectively.

What advice would you give to would-be entrepreneurs who want to start their own business?

The key is to just do it and not overthink. Be adaptable, eager to learn, and persistent. Fail fast, learn, & move on!

When you look back, is there anything you would have done differently on your entrepreneurial journey?

While there have been minor missteps along the way, I wouldn't fundamentally change my entrepreneurial journey.

Each experience has been instrumental in shaping the success of our business.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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‫التغلب على التحدي‬ ‫كريم عابد ‪ ،‬المدير التنفيذي والمؤسس ‪WYR ،‬‬ ‫هــل يمكنــك أن تخبرنــا عــن‬ ‫خلفيتــك ومــا الــذي ألهمــك لتصبــح‬ ‫رائــد أعمــال؟‬ ‫هــل يمكنــك أن تخبرنــا عــن خلفيتــك‬ ‫ومــا الــذي ألهمــك لتصبــح رائــد أعمــال؟‬ ‫كانــت رحلتــي مــن مديــر مالــي إلــى‬ ‫رائــد أعمــال مدفوعــة بشــغف التخــاذ‬ ‫قــرارات تجاريــة مؤثــرة وطمــوح طويــل‬ ‫األمــد لتأســيس مشــروعي الخــاص‪ .‬بـ ً‬ ‫ـدًال‬ ‫مــن اتخــاذ القــرارات فــي الشــركة‪ ،‬أردت‬ ‫الرهــان علــى نفســي واتخــاذ قــرارات‬ ‫العمــل الخاصــة بــي‪ .‬ومــع ذلــك‪ ،‬كان‬ ‫الحافــز واإللهــام الحقيقــي هــو روح‬ ‫المبــادرة التــي تتمتــع بهــا زوجتــي‪ ،‬وهــي‬ ‫مؤسســة مشــاركة فــي حــد ذاتهــا‪،‬‬ ‫والتــي شــجعتني علــى اتخــاذ هــذه‬ ‫الخــطوة‬ ‫مــا هــي اللحظــة أو الفكــرة‬ ‫المحوريــة التــي أدت إلــى إنشــاء‬ ‫عملــك ؟‬ ‫لــم تكــن بدايــة ‪ WYR‬تتعلــق بلحظــة‬ ‫فرديــة بقــدر مــا كانــت تتعلــق بقفــزة‬ ‫اإليمــان‪ .‬لقــد احتضنــت روح المبــادرة مــن‬ ‫قدًمــا فــي‬ ‫خالل االســتثمار والمضــي‬ ‫ً‬ ‫رؤيــتي‪ ،‬عازًمـ ـًا عــلى رؤيتــها تزدــهر‬ ‫كيــف تعاملــت مــع تمويل شــركتك‬ ‫الناشــئة ومــا هــي التحديــات التــي‬ ‫واجهتهــا خالل المراحــل األولــى؟‬ ‫فــي البدايــة‪ ،‬كان كل ذلــك ممـ ً‬ ‫ـوًال ذاتًيًا‪،‬‬ ‫مدعوًمــا بمدخــرات شــخصية كبيــرة‪ ،‬ثــم‬ ‫ً‬ ‫تــم تعزيــزه فــي النهايــة بخطــوط ائتمان‪.‬‬ ‫لقــد كان نهجنــا التمهيــدي بمثابــة‬ ‫ــشهادة عــلى االلــتزام واإليــمان بالعــمل‬ ‫هــل يمكنــك مشــاركة بعــض‬ ‫اإلنجــازات واألهــداف الرئيســية التــي‬ ‫حققهــا عملــك منــذ بدايتــه؟‬ ‫بعــد عامنــا التأسيســي‪ ،‬تمكنــا مــن‬ ‫تحقيــق إنجــاز رائــع يتمثــل فــي مضاعفــة‬ ‫عاًمــا بعــد عــام‪.‬‬ ‫نمونــا بشــكل مربــح‬ ‫ً‬ ‫وهــذا شــيء أفتخــر بــه كثي ـًرًا‪ .‬النمــو أمــر‬ ‫ســهل‪ ،‬لكــن النمــو المربــح هــو عالمــة‬ ‫علــى اتخــاذ القــرار الســليم باإلضافــة إلــى‬ ‫‪24‬‬

‫كوــنه ــشهادة عــلى وــجود منــتج جــيد‬ ‫مــا هــي االســتراتيجيات التــي‬ ‫اســتخدمتها لبنــاء فريــق قــوي‪،‬‬ ‫ومــا مــدى أهميــة وجــود الفريــق‬ ‫المناســب لنجاحــك؟‬ ‫يرتكــز نهجنــا فــي بنــاء الفريــق علــى‬ ‫فلســفة "الفشــل بســرعة والمضــي‬ ‫قدًمــا"‪ .‬مــن منطلــق إدراكنــا أنــه لــن‬ ‫ً‬ ‫يكــون كل موظــف مثال�يـًا‪ ،‬نضــع كل‬ ‫التركيــز علــى العثــور علــى الشــخص‬ ‫المناســب‪ ،‬وهــو أمــر ضــروري لنجــاح أي‬ ‫عمــل تجــاري‬ ‫هــل واجهــت أي انتكاســات أو‬ ‫إخفاقــات كبيــرة علــى طــول الطريق‪،‬‬ ‫ومــاذا تعلمــت منهــا؟‬ ‫قطــعًا! واجهنــا الكثيــر مــن المشــكالت‬ ‫المتعلقــة بالمبيعــات فــي عــام بــدء‬ ‫التشــغيل (العــام ‪ .)0‬المفتــاح هــو‬

‫‪WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024‬‬

‫االســتمرار فــي تجربــة أشــياء جديــدة‬ ‫ومتابعــة األرقــام‪ .‬سترشــدك األرقــام‬ ‫دائًمـ ـًا إــلى اإلجاــبة الصحيــحة‬ ‫كيــف تحافــظ علــى االبتــكار‬ ‫وتتكيــف مــع التغيــرات فــي مجــال‬ ‫عملــك أو الســوق؟‬ ‫نســتمع إلــى آراء العــمالء وتعليقاتهــم‬ ‫لمعرفــة عالمــات التغييــر‪ .‬نحــن نعمــل‬ ‫دائًمــا علــى اختبــار وتجربــة المنتجــات‬ ‫ً‬ ‫واأللــوان الجديــدة للبقــاء علــى اطالع‬ ‫عــلى أــحدث االتجاــهات‬ ‫مــا هــو دور اإلرشــاد فــي رحلتــك‬ ‫الرياديــة‪ ،‬وهــل يمكنــك تســمية أي‬ ‫مرشــدين أثــروا فيــك؟‬ ‫لقــد تشــكلت رحلتــي فــي ريــادة‬ ‫األعمــال مــن خالل الحكمــة الجماعيــة‬

‫ً‬ ‫مرهًقا‪" .‬‬ ‫"عندما يتوافق العمل مع أهدافك وشغفك‪ ،‬فإنه ال يبدو‬ ‫كريم عابد‬ ‫مــن قــراءة الســيرة الذاتيــة‪ ،‬واالســتماع الــى‬ ‫البــث الصوتــي‪ ،‬والتحــدث مــع المعــارف‬ ‫ً‬ ‫بــدًال مــن مرشــد‬ ‫واألفــراد الموثــوق بهــم‬ ‫واحــد‪ .‬لــدي ً‬ ‫أيًضــا منتــدى اصدقــاء وأفــراد‬ ‫رواد األعمــال الذيــن يلهمــون بعــض‬ ‫القــرارات ويمكنهــم تقديــم بعــض األفــكار‬ ‫ــمن تجاربــهم المــشتركة‬

‫كيــف تتعامــل مــع المنافســة‪ ،‬ومــا‬ ‫الــذي يميــز عملــك عــن اآلخريــن فــي‬ ‫مجــال عملــك؟‬ ‫اســتراتيجيتنا ليســت بالضــرورة محاولــة‬ ‫ً‬ ‫وبــدًال مــن ذلــك‪،‬‬ ‫التنافــس مــع اآلخريــن‪.‬‬ ‫فإننــا نركــز علــى نقــاط قوتنــا الفريــدة‬ ‫ومقترحــات البيــع‪ .‬نحــن نســعى جاهديــن‬ ‫للريــادة فــي ســوق مســتلزمات الرجــال مــن‬ ‫خالل التأكــد مــن أننــا نقــدم أقمشــة بأعلــى‬ ‫جــودة ونحقــق المالءمــة المثاليــة‪ .‬لذلــك‬ ‫نــود أن نبقــي األمــر بهــذه البســاطة‪ .‬كمــا أن‬ ‫مراقبــة اتجاهــات الصناعــة تســاعدنا علــى‬ ‫البــقاء متوافًقـ ـًا ــمع ديناميكــيات الــسوق‬ ‫هــل يمكنــك مناقشــة أهميــة وجــود‬ ‫خطــة عمــل ورؤيــة واضحــة لنجــاح‬ ‫شــركتك علــى المــدى الطويــل؟‬ ‫إن وجــود خطــة عمــل جيــدة التنظيــم‬ ‫ورؤيــة واضحــة لمــدة ثالث ســنوات أمــر بالــغ‬ ‫األهميــة‪ .‬توجــه هــذه العالمــات اإلرشــادية‬ ‫عمليــة صنــع القــرار لدينــا وتســاعد فــي‬ ‫رســم طريقنــا نحــو النجــاح علــى المــدى‬ ‫الطوــيل‬ ‫كيــف يمكنــك تحقيــق التــوازن بيــن‬ ‫العمــل والحيــاة‪ ،‬ومــا النصيحــة التــي‬ ‫يمكنــك تقديمهــا لــرواد األعمــال‬ ‫اآلخريــن الذيــن يواجهــون هــذا‬ ‫ا لتحــد ي ؟‬ ‫فلســفتي هــي أنــه عندمــا يتوافــق العمل‬ ‫مــع أهدافــك وشــغفك‪ ،‬فإنــه ال يبــدو‬ ‫ً‬ ‫مرهًقــا‪ .‬هــذه العقليــة تغــذي دافعــي الذي‬ ‫ال هــوادة فيــه‪ ،‬ومــع ذلــك فأنــا أدرك أهميــة‬ ‫التوقــف عــن العمــل‪ .‬مــن المؤكــد أن هنــاك‬ ‫وق ـتـًا لالــسترخاء وأــخذ فــترات راــحة‬ ‫مــا هــي االتجاهــات أو التحــوالت‬ ‫الرئيســية فــي مجــال عملــك التــي‬

‫تتبعهــا حالًيًــا؟‬ ‫دائًمــا االتجاهــات و‬ ‫أنــا أراقــب‬ ‫ً‬ ‫الديناميكيــات الجديــدة لمنصــات‬ ‫اإلعالنــات الرقميــة مثــل ‪ TikTok‬و‬ ‫‪ Meta‬و ‪ .Google‬يعــد فهــم المــكان‬ ‫المخصــص لمــوارد التســويق فــي هــذا‬ ‫المشــهد المتطــور أمــًرًا بالــغ األهميــة‬ ‫للنــمو االــستراتيجي‬

‫كيــف تتعامــل مــع التســويق‬ ‫وجــذب العــمالء فــي عصــر الوســائط‬ ‫ا لر قميــة ؟‬ ‫تعــد إعالنــات الوســائط الرقميــة أمــًرًا‬ ‫ً‬ ‫عــامًال‬ ‫أساســًيًا ويعــد إنشــاء المحتــوى‬ ‫رئيســًيًا للنجــاح و لتعريــف عمالئنــا‬ ‫بمالبســنا‪ .‬يســتفيد نهجنــا مــن األفــكار‬ ‫المكتســبة مــن تتبــع أداء اإلعالنــات‬ ‫الرقميــة عبــر األنظمــة األساســية‪ .‬تضمــن‬ ‫هــذه اإلســتراتيجية المبنيــة علــى البيانــات‬ ‫أن تكــون جهودنــا التســويقية فعالــة‬ ‫وكــفؤة‬ ‫هــل يمكنــك وصــف تجربتــك فــي‬ ‫توســيع نطــاق عملــك والتوســع فــي‬ ‫أســواق أو مناطــق جديــدة؟‬ ‫يتضمــن توســيع ‪ WYR‬إلــى أســواق‬ ‫جديــدة مثــل أوروبــا والشــرق األوســط‬ ‫التعامــل مــع التحديــات اللوجســتية‬ ‫وسلســلة التوريــد المعقــدة‪ ،‬والتــي‬ ‫نعــمل عــلى حلــها بنــشاط‬ ‫كيــف لعبــت التكنولوجيــا دوًرًا فــي‬ ‫عملــك‪ ،‬ومــا هــي األدوات أو المنصات‬ ‫التكنولوجيــة التــي تجدهــا أكثــر‬ ‫قيمــة؟‬ ‫لقــد لعبــت بالتأكيــد دوًرًا كبيــًرًا! كل‬ ‫شــيء يــدور حــول تقنيــة إســناد التســويق‬ ‫الرقمــي لدينــا والتــي تســاعدنا علــى‬ ‫مراقبــة اإلنفــاق اإلعالنــي واإلنفــاق‬ ‫التــسويقية بــشكل أكــثر فعالــية‬ ‫هــل هنــاك أي مبــادرات تتعلــق‬ ‫أو‬ ‫األخالقيــة‬ ‫بالمســؤولية‬ ‫االجتماعيــة تشــارك فيهــا شــركتك؟‬ ‫تلتــزم ‪ WYR‬بإحــداث تأثيــر اجتماعــي‬ ‫إيجابــي داخل�يـًا (موظفينــا وسلســلة‬

‫التوريــد لدينــا) وخارج�ي ـًا‪ .‬نحن نستكشــف‬ ‫مبــادرات مثــل خطــوط اإلنتــاج الصديقــة‬ ‫للبيئــة وبرامــج التوعيــة المجتمعيــة‬ ‫للمــساهمة ــفي عاــلم أفــضل‬ ‫هــل يمكنــك مشــاركة األفــكار‬ ‫حــول أهدافــك المســتقبلية ومــا‬ ‫تأمــل فــي تحقيقــه خالل الســنوات‬ ‫القليلــة القادمــة؟‬ ‫تــم وضــع مســارنا نحــو النمــو المربــح‬ ‫المســتدام‪ ،‬مــع إمكانيــات مثيــرة مثــل‬ ‫تقدــيم ــخط نــسائي ــفي األــفق‬ ‫كيــف تتعامــل مــع الضغــوط و‬ ‫التوتــر التــي غالــبًا مــا تأتــي مــع ريــادة‬ ‫األعمــال؟‬ ‫إن ضغــوط ريــادة األعمــال بالنســبة لــي‬ ‫تشــبه‪ ،‬إن لــم تكــن أقــل‪ ،‬أي ضغــوط‬ ‫أخــرى واجهتهــا فــي حياتــي المهنيــة‪.‬‬ ‫وتســاعد الرؤيــة الواضحــة والعقليــة‬ ‫الموجهــة فــي إدارة هــذه التحديــات‬ ‫بفعالــية‬

‫مــا هــي النصيحــة التــي تقدمهــا‬ ‫لــرواد األعمــال المحتمليــن الذيــن‬ ‫يرغبــون فــي بــدء أعمالهــم التجاريــة‬ ‫الخاصــة؟‬ ‫المفتــاح هــو أن تفعــل ذلــك فقــط وال‬ ‫ً‬ ‫تفكــر كثيـًرًا‪ .‬كــن قـ ً‬ ‫ومتلهًفا‬ ‫ـابًال للتكيــف‬ ‫للتعلــم ومثابـًرًا‪ .‬افشــل بســرعة‪ ،‬وتعلــم‪،‬‬ ‫قدًمــا!‬ ‫ـِض‬ ‫وامـ ِ‬ ‫ً‬ ‫عندمــا تنظــر إلــى الــوراء‪ ،‬هــل هناك‬ ‫أي شــيء كنــت ســتفعله بشــكل‬ ‫مختلــف فــي رحلــة ريــادة األعمــال‬ ‫الخاصــة بــك؟‬ ‫علــى الرغــم مــن وجــود بعــض‬ ‫األخطــاء الطفيفــة علــى طــول الطريــق‪،‬‬ ‫إال أننــي لــن أغيــر رحلتــي فــي مجــال ريــادة‬ ‫األعمــال بشــكل أساســي‪ .‬لقــد كان لــكل‬ ‫تجربــة دور فعــال فــي تشــكيل نجــاح‬ ‫أعمالــنا‬

‫‪FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM‬‬

‫‪23‬‬

If you want to get ahead in franchising, The Franchise Journal has the most concepts and tactics to help you become a business owner.

Share with your friends. franchisejournal.com

FRANCHISEJOURNAL.COM/SUBSCRIBE C O N TA C T U S I N F O @ F R A N C H I S E J O U R N A L . C O M

Specializing in Rollovers for Business Start-ups (ROBS) and SBA Loans Expert support for partners and their candidates Services to support your clients for the life of their business

Contact your dedicated Franchise Financing Consultant today:

Ralph Nilssen Director of Sales 612-502-2569 ralph.nilssen@guidantfinancial.com

833-472-6814 | guidantfinancial.com/franchise-funding

TITANS OF FRANCHISING

Minorities In Franchising

by Seth Lederman, Consultant, The Franchise Consulting Company

I

n the ever-evolving landscape of entrepreneurship, the rise of minority-owned franchises is significantly impacting the business world. Over the past two decades, the increase of minorities in franchising has continued. According to the U.S. Census Bureau, more than 30% of franchises are owned by minorities, while only 18.8% of non-franchised businesses are. Even with the positively trending numbers, increasing diversity will benefit the franchise world.

Historically, minorities have faced barriers to entry and systemic challenges in establishing and growing businesses. Franchising has been widespread with

18

minorities because it offers the opportunity to bypass some of the challenges of starting a business independently.

Additionally, franchising can help minorities avoid some of corporate America’s bias and pay inequality.

MINORITY-FOCUSED ACCESS TO CAPITAL While franchising is a vital path for minorities, there are still barriers to entry, especially regarding access to capital and training. The franchise industry has created several programs designed to promote minority franchise ownership.

One example is the Pathways Initiative. This program was launched to help expand the number of restaurants owned

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

by African Americans.

According to the National Restaurant Association (NRA), only 8% of restaurants are owned

by African Americans, despite restaurants being the top franchise category.

Working with the NRA, the Multicultural Foodservice & Hospitality Alliance launched the Pathways Initiative to encourage leaders, brands, and financial institutions to focus on setting African Americans up for franchising success.

Other programs that can help increase diversity in franchise ownership include the Diversity Institute from the International Franchise Association (IFA). This program promotes and fosters diversity and inclusion, while the DiversityFran program connects minority franchisees and IFA member franchisors to promote diversity, especially in emerging markets.

Women are also making inroads into franchise ownership, comprising more than 30% of franchise owners.

Franchise Insights finds that the number of women seeking information on franchise ownership is higher than that of men. The popularity with women may have to do with the fact that the franchising industry has a much smaller gender pay gap, at 90 cents

to the dollar than corporate America’s 82 cents to the dollar.

The IFA also has the Women’s Franchise Committee to encourage women in franchising by creating a network of business professionals dedicated to strengthening their successes and a Franchising Pride Council to support franchise ownership in the LGTBQ+ community.

THE LANDSCAPE OF MINORITY-OWNED FRANCHISES Minority-owned franchises represent diverse industries, from food and beverage to retail and service-oriented businesses. The rise of minority-owned franchises is a testament to the entrepreneurial spirit within these communities and a response to an increasing demand for diverse representation in the business world. What’s more, improved diversity is a sound business decision. Research indicates that encouraging ethnic diversity boosts profits by as much as 35%. It also aids in recruiting and hiring, with more than 75% of prospective employees indicating that working for a company that embraces diversity is essential to them.

One of the significant challenges faced by minority entrepreneurs historically has been breaking through stereotypes and overcoming biased perceptions.

Franchising allows individuals to challenge these stereotypes, showcasing their business

acumen and leadership skills. By operating franchises successfully, minorities are building profitable enterprises and dismantling preconceived notions about their capabilities.

The establishment of minority-owned franchises contributes to economic empowerment within minority communities. As these businesses thrive, they create job opportunities, stimulate economic growth, and serve as sources of inspiration for aspiring entrepreneurs.

The economic impact is not confined to the immediate franchise owner but radiates through the local community, fostering financial stability and sustainability.

“STRENGTH LIES IN DIFFERENCES, NOT IN SIMILARITIES." — Stephen R. Covey

IMPLICATIONS FOR DIVERSITY AND INCLUSION The growth of minorityowned franchises has broader implications for diversity and inclusion in the business world.

The presence of minorityowned franchises contributes to increased representation in the business landscape. This inspires future generations of entrepreneurs and fosters a more inclusive and diverse marketplace. Consumers are increasingly drawn to businesses that reflect their values, and diversity in ownership can lead to stronger connections with diverse consumer bases.

The success of minorityowned franchises goes beyond individual businesses, creating a favorable economic ripple effect. As these franchises thrive, they generate employment opportunities, WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

19

contribute to local economies, and inspire other minority entrepreneurs to explore business ownership. This cyclical effect helps break down systemic barriers and create a more inclusive economic environment.

Improving future minority franchise ownership starts with an audit of how diverse your franchise system currently is—how many minority owners there currently are, how you are marketing to diverse groups, and what programs, if any, you have geared to helping minorities with capital and fees. Additionally, take a look at the vendors you are using. Increasing diversity there is another way to benefit a more significant number of minorities.

CHALLENGES AND OPPORTUNITIES While the rise of minorityowned franchises is a positive development, challenges still exist. Minority entrepreneurs may face limited access to capital, cultural biases, and systemic barriers. However, these challenges present opportunities for stakeholders to actively support and promote diversity in entrepreneurship.

The rise of minorityowned franchises is a powerful testament to the resilience, determination, and entrepreneurial spirit within diverse communities. As these entrepreneurs break through barriers, shatter stereotypes, and build successful enterprises, they contribute to a more inclusive and dynamic business landscape.

20

The transformative potential of franchising is in providing opportunities for all, regardless of background. Moving forward, continued efforts to address challenges, promote inclusivity, and support minority entrepreneurs will ensure that the momentum of diversity in franchising continues to flourish, creating a more equitable future for business ownership.

Seth Lederman of Frannexus has years of experience helping minorities and others find the best franchise to

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

meet their goals and dreams.

For more information and how to start pursuing your entrepreneurship dreams, contact Frannexus today.

ABOUT THE AUTHOR Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises.

He is a frequent contributor to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@ thefranchiseconsultingcompany.com.

Today’s Restaurant The Foodservice Industry Authority Comprehensive foodservice industry news delivered to you every month.

Sign up now for a free email subscription or read it online.

561.620.8888 www.trnusa.com

IT’S TIME T O PR E S S PAU S E • Full-service Wellness Studio offering mind/body recovery • First franchise to offer “Contrast Therapy” (Sauna/Cold Plunge) with EIGHT unique revenue streams: Cryotherapy, IV Drip, Cold plunge, Float, LED light therapy, Sauna, Normatec & Retail • Minimal employee ownership model • Four corporate units open in Los Angeles with a fifth in development • Broad retail offerings focused on Sleep, Stress/Anxiety, Clean Beauty, Detoxification and Immunity, brands include Moon Juice, Bee Keepers, Osea, Quick Silver Scientific • Top performing studio revenue: $1,975,984 in 2022 • Top performing Net Margin: 35% (After a 7% royalty deduction) • 2,600-3,000 sq.ft • 40+ licenses awarded with markets available: San Diego, San Francisco, Houston, and New York.

INITIAL INVESTMENT | $979,000 - $1,618,000 LIQUID CASH | $400,000 NET WORTH | $1,000,000 This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. Pause franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residentsan offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. Please see Item 19 of the Pause FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

CONTACT | Jackie Carillo TITLE | Director of Fran Dev EMAIL | Jackie@RepMGroup.com PHONE | (504) 290-9055 CONTACT | Jen Rieck TITLE | VP of Fran Dev EMAIL | Jen@RepMGroup.com PHONE | (720) 245-1252

A SHINY NEW FRANCHISE Reliable

Great Customer Service

With significant funding, unparalleled business experience and a strategic vision to change the way car washing is done, Big Peach has its eyes set on coast to coast expansion.

Join us on our adventure today!

Great Value

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Affordable

TITANS OF FRANCHISING

Building Wealth through Organic Franchise Relevance in the African-American Community

by William E. Flippin, Jr, Consultant, The Franchise Consulting Company

W

ith the rise of suburbia and fast-food chains, Black leaders viewed Franchising as a way to create economic empowerment and social justice for their communities.

Throughout history, many Black entrepreneurs have paved the way for others by establishing successful business models.

One such pioneer is George Johnson, who founded Johnson Products, a company specializing in hair care products. Johnson Products became the first Blackowned business listed on the American Stock Exchange, proving that Black-owned companies could succeed in the United States.

Furthermore, Johnson also created the Ebony Fashion Fair, a traveling fashion show showcasing Black beauty and culture across the country.

This event provided Black models and designers a platform to showcase their talents and gain significant recognition. This is similar to the success of our Franchise Expo's. The Ebony Fashion Fair was a significant cultural phenomenon that brought together Black communities and helped break down barriers

24

in the fashion industry. This collective was important in the speaking to lives and culture of African-Americans. Johnson's contributions to Black entrepreneurship and culture have had a lasting impact.

Roland Jones was another trailblazing figure in the history of McDonald's. He was the first African American Field Consultant with the company. This position allowed him to work closely with Herman Petty, the first African American to own a McDonald's franchise. Roland played a

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

crucial role in helping Petty and other black operators navigate the challenges of running a restaurant in inner-city neighborhoods. His efforts were instrumental in establishing a level playing field for black entrepreneurs in the fast-food industry In addition to his work with individual franchisees, Roland was also a key figure in forming the National Black McDonald's Operators Association (NBMOA) in 1972.

This organization is the largest of its kind, representing the

interests of established African American entrepreneurs across the globe.

I am in the franchise industry as a consultant/broker as an African-American, mainly to dispel the stereotypes that black wealth through Franchising comes only from fast-food corporations or beauty products.

However, that does not negate that low-income neighborhoods have become targets for food franchises due to the economic realities of changing neighborhoods, including the vast proliferation of food deserts. This phenomenon has lead to increased obesity and poor

redefine Franchising by working with Frandevco to create entrepreneurship ideas directly in the Black community that are relevant to its needs. If Franchising is a valid solution, it must accommodate and meet the challenges in the Black community without exacerbating them. The type of franchise matters, according to Adia Harvey Wingfield, a professor of sociology at Washington University in St. Louis who studies minorities and women in the workplace.

Some franchises may be more likely to be successful in marginalized communities than others.

such as Support Black Owned or Official Black Wall Street, to find local and online businesses that offer the products or services you need.

You can also support blackowned banks and financial institutions that provide capital and resources to black entrepreneurs.You can follow, share, and review them on social media platforms, websites, blogs, podcasts, or newsletters. Additionally, you can recommend them to your friends, family, and network.

Lastly, you can participate in initiatives celebrating and uplifting blackowned businesses, such as #BlackOwnedFriday,

“WE MUST BUILD RELATIONSHIPS IN GETTING TO KNOW SOME FANTASTIC BLACK-OWNED BUSINESSES." health in the Black community, as fast food is readily available compared to healthy food.

Interestingly, this situation is still pushing towards increasing minority participation in Franchising. According to the book "Supersizing Urban America: How Inner Cities Got Fast Food with Government Help" by Chin Jou explains that the growth of fast-food franchises, resulted in the growth of food franchises in urban neighborhoods. African Americans are more likely to participate in food franchises than any other franchising sector, partly due to a virtual redlining of franchises funded

by SBA grants, limiting them to Black neighborhoods.

I believe that AfricanAmericans can build and

We must build relationships in getting to know some fantastic black-owned businesses you can support across various categories, including beauty, fashion, food, health, and home. Bee Love is a social enterprise that employs formerly incarcerated individuals to produce honey and honey-infused skincare products. And if you're looking for allergy-friendly, gluten-free, vegan, and non-GMO snacks, Partake Foods has got you covered. Supporting blackowned businesses is a tangible way to demonstrate your support and solidarity with the black community.

One of the most direct ways to support them is by becoming a customer. You can use apps and directories,

#BuyBlack, or #BlackPoundDay. These campaigns encourage people to shop from black-owned businesses on specific days or periods.

I am hopeful that the minority community and the African-American community, in particular, will continue to evolve and transform culturally through collectively supporting businesses that can develop organically into unique and relevant franchises.

ABOUT THE AUTHOR William E. Flippin, Jr. resides in Atlanta, Georgia and is passionate about the Franchise Industry. His love to connect networks of franchisors globally having been successful with transactions in India and the UK/ Ireland. Contact William at wflippin@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

25

HOMEstretch is creating a NEW HOME PREPARATION INDUSTRY that helps homeowners and real estate professionals by providing a consultative, single-solution for all of the cosmetic improvements a house needs prior to listing for sale. HOMEstretch incorporates technology to refine the experience, providing innovative ways to connect with our clients and utilize technology to make the business scalable.

Why HOMEstretch?

• $180 Billion in residential real estate was sold in 2022 - we support this industry!

• Five core revenue streams: Flooring/Carpet, Painting, Home Clear Outs, Move Out Cleans,

BEFORE

Landscape Clean Up • Business development playbook and strategies • National partnership with Sherwin Williams (flooring and paint) • Quoting Tools with HOMEstretch’s proprietary algorithm • Owner/Operator or Semi-Absentee • Minimal employees • Home-based • 60-Day fast track to open • Low investment, high revenue

AFTER

$1,937,459 22% Total Revenue Affiliate Location 1/1/23 - 8/31/23

Net Profit Margin after Royalties

Investment Range

Financial Requirements

Single Territory $104,400 - $170,200 Three Territories $179,400 - $245,200

Single Territory: Liquid $150,000, NW $250,000 Three Territories: Liquid $250,000, NW $400,000

Contact Rachel Stender VP of Fran Dev 612.226.1408

John Taylor Director of Fran Dev 803.237.3194

home-stretch.com

125+

Locations Awarded

55+ Owners

35+

Open Locations

More Than Just A Medspa We are the nation’s leading anti-aging franchise brand in a fragmented space.

+ No medical background required + Appeals to both men and women + Recurring revenue through memberships and compound & continuous services + Leverage buying power to increase margins for franchisees + Strong validation + Owner-operator to start

t c a t C on

Mary Pang

E| marypang@repmgroup.com E|leads@repmgroup.com T|860.307.9603 W|4everyoungantiaging.com

Investment Details Investment Range | $354,500 – $724,500 Franchise fee | $60,000 Royalty | 7% Financial Requirements: Net Worth | $1,000,000 Liquid Cash | $400,000

ForThree, LLC (“Rep’M”) is a franchise seller/broker representing 4Ever Young (“4EY”). This advertisement does not constitute a franchise offering or the solicitation of an offer to buy an Ellie franchise which may be made only after your receipt of 4EY’s Franchise Disclosure Document, which first must be registered with certain states. 4EY franchises are offered solely by means of the franchise disclosure document issued by ADDRESS NEEDED. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, 4EY will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker at Rep’M for an updated list of jurisdictions where franchises can be sold. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the New York Department of Law. RESIDENTS OF MINNESOTA: MN Franchise Registration Number: TBD. Copyright© 2020. 4Ever Young, ALL RIGHTS RESERVED.

TITANS OF FRANCHISING

Corey D. Dean: Pioneering Wealth Protection and Legacy Building in Financial Planning

C

orey D. Dean is a distinguished financial planner and insurance professional, serving as the visionary Founder and President of K.I.K. Advisory Group (KIK). Renowned for expertise in Premium Finance Life Insurance, Corey strategically caters to the high net-worth community, emphasizing wealth protection and meticulous financial planning.

Corey's multifaceted career spans business development, financial planning, entrepreneurship, and a notable stint as a sports agent. Among his notable achievements is managing some of the world's most successful professional athletes. As an insurance broker, financial planner, and business manager, Corey has collaborated with over 20 professional athletes in the NFL and NBA,

28

overseeing contracts at close to $1 billion to date. Notably, in the last three years alone, Corey has orchestrated the accumulation of over $6.5 million in life insurance premiums, averaging an impressive $2 million annually, and writing over 300 million dollars in life insurance death benefits.

Over the years Corey Dean has assisted clients in growing alternative assets and franchising has been an important component. As a seasoned professional with a profound understanding of franchise dynamics, he recently joined one of the top franchise consulting companies at FCC, a franchise organization renowned for its extensive experience in navigating the complexities of franchising.

With a keen insight into the nuanced issues faced by both franchisors and franchisees, Corey brings a unique blend of business acumen and in-depth knowledge of the ever-evolving franchise landscape.

Corey recognizes the crucial importance of combining substantial business expertise with a comprehensive understanding of the operations and preferences of quality franchise organizations.

His goal is to guide clients through the intricate process of finding the ideal franchise partners, ensuring a strategic

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

match that aligns with their objectives and goals. Moreover, Corey is a franchise owner so he is familiar with the process of buying, owning, and running a franchise itself.

What sets Corey apart is his versatility, allowing him to operate seamlessly across a diverse range of fields. Corey goes beyond conventional financial planning by spearheading a distinctive approach to empower clients in structuring a bespoke franchise strategy or buying a franchise to create independence and generational wealth.

Recognizing the uniqueness of each client's situation, Corey collaborates closely to identify what resonates most with them regarding brand, culture, and operating models. His purpose is tailoring franchise strategies to align with individual goals, Corey ensures that clients have a roadmap specifically designed to navigate the intricacies of their franchise journey. This personalized approach exemplifies Corey's commitment to providing comprehensive solutions that transcend traditional boundaries, ultimately enabling clients to achieve their aspirations with precision and confidence.

MORE ABOUT COREY Contact Corey at corey@ thefranchiseconsultingcompany.com.

NOW AWARDING FRANCHISES!

guide Experienced leaders available to your you to success as you embark on franchise journey!

WHY FRANCHISE WITH US?

www.haberertransport.com

ALLOY

noun | \ˈa-ˌlȯi

U.S. HEALTH AND FITNESS INDUSTRY

3-4%

1. A metal made by combining two or more metallic elements, especially to give greater strength

ANNUAL GROWTH FOR 10+ YEARS

We do personal training.

They do fitness classes.

$269

We are distinct from the typical boutique fitness concepts.

Our clients are willing to pay for our customized

AVG. REVENUE/MEMBER

blend of technology and personal interaction.

IN 2022

1 location = 130 members 2 locations = 260 members 3 locations = 390 members Semi-Absentee or Owner-Operator.

91-100%

An Owner-Operator lives the fitness lifestyle.

MONTHLY RETENTION

Likes the idea of succeeding in fitness without

IN 2022

having to be a constant sales machine.

CONTACT CLAY ALLEN

E | Clay@repmgroup.com E | leads@repmgroup.com

INVESTMENT DETAILS Investment Range | $185,335 - $452,400 Franchise fee | $60,000 Royalty | 7%

45-65 TARGET AGE

FINANCIAL REQUIREMENTS:

M | 980.353.4002

Net Worth | $325,000

W | alloyfranchise.com

Liquid Cash | $135,000

ForThree, LLC (“Rep’M”) is a franchise seller/broker representing Alloy Personal Training (“Alloy”). This advertisement does not constitute a franchise offering or the solicitation of an offer to buy an Alloy franchise which may be made only after your receipt of AlloyY’s Franchise Disclosure Document, which first must be registered with certain states. Alloy franchises are offered solely by means of the franchise disclosure document issued by 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, Alloy will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker at Rep’M for an updated list of jurisdictions where franchises can be sold. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the New York Department of Law. RESIDENTS OF MINNESOTA: MN Franchise Registration Number: TBD. Copyright© 2022. Alloy Personal Training, ALL RIGHTS RESERVED.

Minimal Staffing

2

Chiropractors

Validation!

1

140+

Front Desk Staff

Open Locations across the country

LEO | Learn, Earn & Own Model

1. Investor opens the clinic, builds it over a period of time and then sells to their Chiropractor.

2. Less turnover because Chiro is bought into the business. It will be their future business!

7 Revenue Streams

1. Chiropractic 2. Next Generation Spinal Decompression - adhering to new protocols, allowing for alternate positions 3. Laser Therapy - photobiomodulation to create better healing and faster functional restoration 4. Active, Corrective Functional Rehab - eliminate underlying muscular dysfunction/weaknesses present 5. Branded Nutrition & Products - We create personalized nutrition plans for better and faster healing.

6. Wellness Club - subscription-based program which regularly schedules wellness visits.

7. Just Launched! - Sleep Excellence: Sleep optimization products for improved healing

Financial Performance Top 25% - $892,438 2022 AVG Gross Revenue:

Contact

Jen Rieck

VP of Fran Dev Jen@repmgroup.com 720.245.1252

Top 50% - $714,696 System-wide average - $483,461 Average gross profit $321,691

Aaron Sawyer

Director of Fran Dev Aaron@repmgroup.com 808.675.6987

Spike Albrecht Director of Fran Dev Spike@repmgroup.com 219.718.4530

This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. HealthSource franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residents-an offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. Please see Item 19 of the HealthSource FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

TITANS OF FRANCHISING

Slam Dunk Partnership

NBA Star Kyle Kuzma Teams Up with Mahana Fresh for Nationwide Expansion

I

n a move that promises to shake up both the culinary and sports worlds, Mahana Fresh, the fast-casual restaurant dedicated to the idea that a good mood starts with good food, has announced a major franchise expansion deal with NBA champion and entrepreneur Kyle Kuzma. This groundbreaking partnership aims to bring fresh, healthy, and flavorful dining options to fans and food enthusiasts nationwide, starting with flagship locations in Gainesville, VA, and Scottsdale, AZ. "I eagerly anticipate the growth of our brand alongside

32

Kyle and embarking on this journey together," says Dave Wood, CEO of Mahana Fresh.

"This partnership signifies our commitment to making healthy food accessible to everyone, and Kyle's passion for health and wellness perfectly aligns with our brand values."

At its core, Mahana Fresh is committed to providing customers with a wide variety

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

"THIS PARTNERSHIP SIGNIFIES OUR COMMITMENT TO MAKING HEALTHY FOOD ACCESSIBLE TO EVERYONE, AND KYLE'S PASSION FOR HEALTH AND WELLNESS PERFECTLY ALIGNS WITH OUR BRAND VALUES." — Dave Wood, CEO of Mahana Fresh

of delicious and nutritious meal choices while upholding a strict gluten-free policy and proudly providing dairy-free alternatives. By teaming up with Kuzma, the brand seeks to champion a lifestyle centered around well-being and staying active, offering a taste of culinary innovation that resonates with today's healthconscious consumers.

Kuzma, known for his trailblazing spirit and cultural impact, sees this partnership as an opportunity to extend his influence beyond the basketball court. "The franchise expansion with Mahana Fresh represents my commitment to creating opportunities, fostering growth, and making a meaningful impact," adds Kuzma. "I'm looking forward to working with Mahana Fresh to strategically scale their business and bring delicious, nutritious options to more neighborhoods across the country, promoting a healthier lifestyle for everyone."

Mahana Fresh's menu thrives on the build-your-own-bowl model, allowing diners to choose their base, protein, toppings, and sauces. The menu even boasts a selection of dessert bites, including zucchini brownies, chocolate chip cookies, and snickerdoodles — all gluten-free.

With Kuzma's entrepreneurial spirit and Mahana Fresh's dedication to culinary excellence, this partnership is poised to redefine healthy eating and inspire communities nationwide. As they embark on this exciting

journey together, fans and food enthusiasts alike can look forward to experiencing the winning combination of fresh flavors and a commitment to well-being that Kyle Kuzma and Mahana Fresh bring to the table.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

33

Kidokinetics PLAY CONFIDENT

Kidokinetics is a multi-sport physical education enrichment program delivered at schools, day care facilities, community centers and private events • Owner-operator, semi-absentee, or assisted launch management program • Home based, low overhead • Easily scalable, low investment for multi-unit opportunities • Proprietary bus. mgmt. system and sports-based curriculum • Adjusted net margins of 50% at company or affiliate locations* • Centralized Digital Marketing Support • 60-day launch period

Contact Ashley Cross

Investment Range

513.582.5747 across@repmgroup.com

Franchise fee

Rachel Stender 612.226.1408 rachel@repmgroup.com

$103,000 – $134,200 $60,000

Net Worth

$150,000 Liquid Cash

$75,000

Royalty

8%

*This information is based on financial information from company owned or affiliate locations. Past performance is not a guarantee of future results. Individual results may vary. Please review the Kidokinetics Franchise Disclosure Document for additional information.

This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. Kidokinetics franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residents-an offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. Please see Item 19 of the Kidokinetics FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

CLEAN COLONIC Join us in spreading awareness and promoting a healthy modality while running your own successful business!

Why Choose Clean Colonic?

Proven Model

Low investment

Affordable certification and minimal state regulations

Owner/Operator or Absentee Investment opportunity with a good return

cberry@cleancolonic.com

We are proud to announce that Clean Colonic, an industry leader in colon hydrotherapy, is now offering franchise opportunities for individuals passionate about personal wellness and helping others achieve a healthy lifestyle.

cleancolonicfranchise.com

(480) 382-7502

TITANS OF FRANCHISING

Navy Veteran and Former Paralegal Wife Are Thriving with Pillar To Post Home Inspectors®

by Rhonda Sanderson, CEO, Sanderson & Associates

O

ne piece of advice I know we can give, to home buyers, sellers, and realtors,” said Ted Xavier and Yvette Lo, the owners of Pillar To Post Home Inspectors serving Centennial, Aurora, and Erie. “Don’t skip your home inspection, no matter what!”

As far as choosing home inspection as a new career, these are industry facts: The U.S. building inspector industry, measured by revenue, is estimated to have a market size of $4.9 billion in 2022, according to global research firm IBISWorld.

Launching operations in

36

October of 2022, the Aurora, Colorado couple Ted and Yvette, have backgrounds that meshed perfectly with this new career. And not only that, franchise ownership has fulfilled some important goals for each of them.

Having come from the corporate world, Ted was looking forward to everyday life as a small-business owner as opposed to being a cog in a corporation.

“In my 15-year corporate career, all my knowledge and talent was used to make money for corporations instead of supporting our community.

I really wanted to work with

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

people in the community and help them rather than just being part of corporate America. We also have a better work/life balance,” Ted said.

A U.S. Navy veteran, Ted spent seven years handling project management in civil infrastructure and then was a catastrophic adjuster with several major insurance carriers. He said his understanding of what insurance carriers look for during the home insurance purchasing and claims process goes hand-in-hand with the home inspection process. “My background helps maximize customers’ home-purchasing power and understanding,” he said. “I have the knowledge of various homebuilding techniques that enables me to offer different viewpoints than the average home inspector.”

Yvette’s family immigrated to the U.S. from Taiwan when she was in high school, with her parents making numerous sacrifices to afford her and her brother a good life.

“Growing up, my father was an entrepreneur who started and owned several businesses throughout the years. He always encouraged me to think outside the box. Ted and I owning a business means the world to my parents, especially

my father, and it's a realization of the ‘American dream’ for my family,” Yvette said.

Yvette is a former paralegal who also has management experience in the restaurant industry. In addition, she is trilingual and speaks English, Mandarin and Taiwanese.

“With many years of customerservice experience, I have a deep understanding of what customers are looking for when they choose to spend their hardearned money,” she said.

One of the many reasons Ted and Yvette chose Pillar To Post Home Inspectors is the innovative technologies the company introduced during COVID-19 shutdowns.

These advanced technologies, along with the business model, provide an exceptional home inspection with unique and innovative features that are all delivered within a seamless brand experience.

All developed pre-pandemic and ready to be utilized when the pandemic struck, the new features further highlight Pillar To Post Home Inspectors’ standing as a visionary in its industry. The package is now known as the Ultimate Home Inspection and it’s revolutionizing the home inspection industry. So much so that the company was just awarded the much coveted Best Innovators by Franchise

Update Media in the category of “best customer service tools.”

PTP360 is available with every home inspection and provides an interactive, 360-degree visual inspection summary that brings the inspection report to life and includes every room and a home’s exterior. It can be accessed anywhere, anytime from any device and shared with family or contractors.

PTPEstimates provides a cost estimate for inspection summary items. This upgrade is extremely useful for sellers who do a pre-listing inspection, letting them learn what recommended repairs will cost based on prices charged in their area. Estimates can be requested with one click.

PTPFloorPlan provides an accurate floor plan of the entire home. This useful upgrade can be used to determine furniture fit and placement, and also provide exact dimensions to contractors for estimating purposes.

PTPHomeManual is an upgraded service that provides a digital owner’s manual for a home, letting users download manuals/warranty information, find safety recalls on appliances, learn the age and

useful remaining life of systems and much more.

“Pillar To Post Home Inspectors utilizes the most complete home inspection process using solid and proven techniques,” Ted said. “It offers the best dollar-for-dollar value in the home inspection market in North America.”

Added Yvette: “Ted possesses the same adventurous entrepreneurial spirit as my father. So when we looked for a business of our own, we looked to use both of our very strong skillsets to find business opportunities that would allow us to leave the corporate world and be our own bosses. When we came across Pillar To Post Home Inspectors we thought it was the perfect business that allowed us to combine and maximize both of our talents and work experience.”

ABOUT PILLAR TO POST HOME INSPECTORS ® Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are 550 plus franchises located in 49 states and nine Canadian provinces. For further information, please visit www.pillartopost.com or for info about a franchise go to www. pillartopostfranchise.com

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

37

• Elevated by fourth generation chocolatiers, the MilkShake Factory delivers handcrafted milkshakes and chocolates with a sophisticated yet simple operation.

• 11 Locations Open in Pittsburgh, PA • Strong Financial Performance Representations with full P&L’s showing 15 months of data available for review • Average Unit Volume, $760,226

“The difference is in the dairy” • Quality Product • Farm Fresh Dairy • Sustainably Sourced Cocoa

• Legacy of Chocolatiers • Handspun Milkshakes • Proprietary Housemade Ice Cream

Director of Fran Dev

Financial Requirements

651.315.0305

Initial Investment

Contact Trisha Bertelson

Trisha@repmgroup.com Storm Miller Director of Fran Dev 267.471.2921 smiller@repmgroup.com Cary Tober VP of Fran Dev 704.620.2802 cary@repmgroup.com

$462,545 to $697,024 Liquid Cash

Net Worth

$200,000 $700,000 Square Footage

1,3 300 - 1,600 Sq.Ft.

Franchise.TheMilkShakeFactory.com This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. MilkShake Factory franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residents-an offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. Please see Item 19 of the MilkShake Factory FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

TITANS OF FRANCHISING

James Wigfall: A Journey from Boeing to Bespoke

by Michael Stavrinakis, Consultant, The Franchise Consulting Company

J

ames Wigfall, the current owner of Pearce Bespoke Las Vegas, is a multifaceted individual with a rich background spanning academia, military service, corporate leadership at Boeing, and his current role as CEO of Sound Generations. This article explores his remarkable journey, from his academic pursuits at The Citadel to his illustrious career at Boeing and his current endeavors in providing services to older adults.

ACADEMIC ACHIEVEMENTS AT THE CITADEL Wigfall's academic journey began at The Citadel, where he majored in Mathematics.

Beyond the classrooms, he showcased leadership skills as the K Company Commander and distinguished himself as a member of the Summerall Guards. By becoming a Company Commander, James was one of the highest ranking minority cadets his senior year.

This early exposure to leadership and discipline set the foundation for his future endeavors.

After serving as a Captain in the U. S. Army, Wigfall started his career at Boeing, spanning 32 years, is a testament to his adaptability and leadership. Starting as a computer programmer, he navigated through different roles and eventually led the Year 2000 (Y2K) activities for Boeing Commercial.

40

His responsibilities grew as he took charge of all NonProduction Procurement, managing an impressive $13 billion annual spend.

His ascent continued, and he retired as the Vice President responsible for all facilities and shared services for Boeing Commercial. This role reflected his ability to handle complex and diverse aspects of a global corporation, showcasing his strategic vision and operational acumen. This role made Wigfall one of the top executives at Boeing in the Puget Sound.

After retiring from Boeing, Wigfall took on the role of CEO at Sound Generations, an organization dedicated to providing services to older adults in King County. His leadership in this capacity reflects a commitment to community service and a desire to make a positive impact on the lives of older individuals.

STANDING TALL, A LITERARY PURSUIT In addition to his professional accomplishments, Wigfall is also a published author. His non-fiction novel, "Standing Tall," explores the narrative of a young black teenager navigating the challenges of attending a military college. This literary endeavor demonstrates his passion for storytelling and addressing important societal issues.

With all James success he

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

was looking to park some funds in a better producing passive income stream than the standard 401k, CD’s or rental income. This is where he found the perfect passive franchise opportunity at Pearce Bespoke.

James Wigfall's diverse background and extensive experience have uniquely positioned him as the current owner of Pearce Bespoke Las Vegas franchise. His leadership skills, honed through years of military service and corporate management, undoubtedly contribute to the success and innovation within the bespoke industry.

James Wigfall's journey from The Citadel to Boeing and his current role as the owner of Pearce Bespoke Las Vegas is a testament to his versatility, leadership, and commitment to community service. His story serves as an inspiration for aspiring leaders, emphasizing the importance of continuous learning, adaptability, and making a positive impact in both professional and community settings.

ABOUT THE AUTHOR Contact Michael Stavrinakis at mstav@ thefranchiseconsultingcompany.com if you would like to explore a Pearce Bespoke Franchise. It’s a fabulous passive income opportunity, Michael knows as he owns one himself! While he’s proud to be named #2 consultant in 2023 his greatest reward is assisting his clients in achieving their business ownership goals.

Garage Kings has been a leader in the floor coating business for years, adding cabinets and storage solutions to increase revenue streams. Garage Kings is launching garage doors in early 2024, pursuing their goal of owning the complete garage!

What’s The Hook?

Financial Requirements

• Home services/repair industry is nearly $500B annually

Net Worth | $300,000

• High revenue, high ticket, high margin

Investment Range | $176,422 - $235,772

• Owner/operator or semi-absentee • Low investment: Home and vehicle based

Liquid Cash | $150,000 Conversion estimate on job | 40.6%

• Call center for appointment scheduling • 60-Day fast track ramp-up • Cabinets and storage solutions • iPad virtual sales presentation showing a conversion increase from estimates to jobs • AI based sales tool for instant feedback and coaching opportunities

1 Day

Installation Time

3,854

$

AVG Invoice, all reporting locations *floor coating only

Contact Us Today

John Taylor DIRECTOR OF FRAN DEV

jtaylor@repmgroup.com 803.237.3194

Rachel Stender VP OF FRAN DEV

rachel@repmgroup.com 612.226.1408

GO TO G AR AGEKINGS.COM/FR ANCHISE This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. Garage Kings franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residents-an offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. The sales and revenue information is based on actual historic information of Garage Kings franchisees. Please see Item 19 of the Garage King FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

24%

Revenue less disclosed expenses of all reporting locations

Art of Drawers is a company that changes the way our customers feel and live in their homes. We are the premier brand for custom kitchen organizing solutions in the United States.

Our solutions turn our customer’s frustrations to joy by giving them more space, improving accessibility and organization throughout their kitchen. Founder, Allan Young, has a rich history of leading franchise brands & supporting successful owners!

Why Art of Drawers?

• • • •

Owner-Operator / Empire Builders Minimal overhead Low investment Recurring SAAS revenue model

5,026

• • •

Sales support center schedules appointments for you No employees, commission only contractor model 60-Day fast track ramp-up and cash flow

1,045,484

$

$

AOD Ticket Average

Total Revenue For Corporate Unit

Financial Requirements Net Worth $300,000 Liquid Capital $150,000 Contact Jen Rieck

Spike Albrecht

VP of Fran Dev

Director of Fran Dev

Jen@repmgroup.com

Spike@repmgroup.com

720.245.1252

219.718.4530

23%

Net Profit Margin After Royalties Deduction

Investment Range Single Unit Three Units

115,535 - $160,685 $ 193,535 - $235,685 $

This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. Art of Drawers franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residentsan offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. The sales and revenue information is based on actual historic information of Art of Drawers affiliate locations. Please see Item 19 of the Art of Drawers FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

TITANS OF FRANCHISING

Embracing Diversity

The Imperative of an Inclusive Business Landscape for a Thriving Nation

by Max Neonakis

A

s a high school senior on the brink of adulthood, the values and principles that shape our society loom large in my consciousness.

One aspect that stands out prominently is the role of businesses in fostering an inclusive environment where opportunities are extended to everyone, regardless of race or ethnicity. In the pursuit

of being the best country we can be, it is imperative that we prioritize inclusivity and equality in our business landscape.

Our nation's strength lies in its diversity, a melting pot of cultures, perspectives, and talents. This diversity should not only be celebrated but actively integrated into the fabric of our economic ventures.

Business, as a driving force of

our society, must be inclusive.

This means dismantling barriers that have historically limited opportunities for certain communities. It's about acknowledging that talent, skill, and innovation are not confined to any particular race or ethnicity.

By embracing an inclusive approach, we unlock the full potential of our collective human capital. Imagine a world where every individual, regardless of their background, is afforded equal opportunities to thrive and contribute.

Such an environment breeds

IN AN INCLUSIVE BUSINESS LANDSCAPE, SUCCESS IS MEASURED

BY MERIT, DEDICATION, AND TALENT RATHER THAN PRECONCEIVED NOTIONS TIED TO SKIN COLOR. 44

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

innovation, creativity, and resilience, qualities essential for our nation's progress.

Businesses serve as microcosms of our society.

When they prioritize diversity and inclusion, they reflect the ideals that make our nation great. In an inclusive business landscape, success is measured by merit, dedication, and talent rather than preconceived notions tied to skin color. It is an acknowledgment that the pursuit of excellence knows no racial or ethnic boundaries.

Promoting an inclusive approach in business is not just a moral imperative; it is a strategic one. Diverse teams bring forth a range of perspectives and ideas, fostering innovation and adaptability. In a globalized world, businesses must be equipped to navigate complexities, and a diverse workforce provides a competitive edge in understanding and meeting the needs of a diverse customer base.

Moreover, an inclusive business landscape addresses historical injustices and works towards rectifying systemic inequalities. It's about rectifying the imbalances that have perpetuated disparities in opportunities. Creating a level playing field requires a conscious effort to ensure that access to education, mentorship, and resources is equitable for everyone, irrespective of their racial or ethnic background.

As we strive to be the best country we can be, we must recognize that our strength lies in unity, not uniformity.

Embracing diversity in business is not just about meeting quotas; it's about cultivating an environment where everyone feels seen, heard, and valued. This, in turn, leads to increased productivity, job satisfaction, and a sense of belonging among employees.

The path to an inclusive business landscape requires intentional efforts from individuals, corporations, and policymakers. Businesses can implement inclusive hiring practices, provide mentorship programs, and foster a culture that celebrates diversity. Educational institutions play a pivotal role in equipping students from all backgrounds with the skills and opportunities needed to succeed in the business world.

Policymakers must enact legislation that addresses systemic issues, ensures equal access to resources, and promotes diversity in leadership positions. A collaborative effort is essential to dismantle the structures that perpetuate inequality and create an environment where the American dream is attainable for everyone.

I believe that embracing an inclusive business landscape is not just a lofty ideal; it is a practical necessity. It is an investment in our collective future, a commitment to equality, and a recognition of the strength that comes from diversity. By giving everyone an equal opportunity to succeed, we pave the way for a more inclusive and prosperous nation, truly embodying the principles that make us the best country we can be.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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R

GO BEYOND THE SURFACE A N D D I S R U P T T H E I N D U S T R Y.

• First hair removal franchise to offer incomparable natural exfoliation and skin conditioning for every body using only sustainable, organic products • Minimal employee model • Recurring revenue • Five corporate units in operation • High-end retail offerings: skincare products and accessories • Proprietary “smart sugaring” technique • Top performing studio revenue: $912,912 in 2022 • Top performing net margin: 32%

Contact Marisa Kochnover

50

%

...of all skin care consumers now desire all-natural, organic, chemical-free products

Did You Know...

Sugaring is faster and more effective than traditional waxing, providing a larger opportunity for revenue enhancing services

LIQUIDITY

$150,000

Director of Franchise Development marisa@repmgroup.com 917.757.7172

NET WORTH

Rachel Stender

INVESTMENT RANGE

VP of Franchise Development rachel@repmgroup.com 612.226.1408

$400,000 $294,750 - $388,700 SQUARE FOOTAGE

1,000 - 1,300

This information is based on actual historical financial information from franchised and/or franchisor owned sugaringLA outlets.

Past performance is not a gurantee of future performance

Thinking about buying a franchise?

Call us rst.

“Just like a realtor can help you nd a home, the experts at The Franchise Consulting Company can help you nd and understand your franchise options.”

WHAT WE DO We help you identify, investigate and get educated about franchise businesses. Like a realtor, our services are free of charge to you as our fees are paid by the seller.

MARKET LEADER The Franchise Consulting Company is the market leader for entrepreneurs structuring a comprehensive investigation to analyze the franchise options available to them.

EXPERIENCE With over 2000 years of collective experience helping individuals purchase, operate and exit franchise businesses, we invite you to leverage our knowledge of franchising.

FREE OF CHARGE If you are thinking about owning a franchise, reach out to us and we will connect you with one of our 100+ local consultants across the USA. Free of charge.

SPECIAL OFFER Reference this ad to your consultant and receive a FREE copy of The Franchise MBA - the #1 Bestseller Refe and Amazon’s highest reviewed book on franchising.

800-846-5405 | info@TheFranchiseConsultingCompany.com | www.TheFranchiseConsultingCompany.com

BUSINESS ADVICE

7 Myths of Financing Your Franchise Business: Unveiling the Truth

by Joe Fox, Senior Franchise Consultant, The Franchise Consulting Company

PART OF THE FRANCHISE MYTH BUSTER SERIES

E

mbarking on the journey of owning a franchise business is an exhilarating prospect, but the path to securing financing can be shrouded in misconceptions.

Let's debunk seven common myths surrounding the process of getting financing for a franchise business.

1. MYTH: FRANCHISE FINANCING IS LIMITED TO BANKS Contrary to popular belief, franchise financing is not confined to traditional banks.

While banks are a common source, alternative lenders, Small Business Administration (SBA) loans, and specialized franchise financing companies also offer viable options.

Exploring a range of lenders can help aspiring franchisees find the most suitable financing arrangement for their specific needs.

credit score certainly helps, many lenders understand that aspiring entrepreneurs may not have flawless credit.

Some lenders are willing to work with individuals who demonstrate a strong business plan, experience, and a commitment to the success of their franchise.

investment amount upfront is a misconception. In reality, many franchisors and lenders offer flexible financing options.

Franchisees may have the opportunity to fund a portion of the initial investment, making the financial burden more manageable and allowing for a phased approach to business growth.

3. MYTH: FRANCHISE FINANCING IS AN ALL-ORNOTHING GAME The belief that franchisees must secure the entire

4. MYTH: FRANCHISE FEES ARE SET IN STONE Franchise fees are often perceived as fixed and non-negotiable. However,

2. MYTH: A PERFECT CREDIT SCORE IS NONNEGOTIABLE It's a common myth that only those with a perfect credit score can secure franchise financing. While a good 48

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while some fees are set, as published in the Franchise Disclosure Document (FDD) and are therefore nonnegotiable, many franchisors are open to discussions about other fees, especially when potential franchisees approach negotiations with transparency and a willingness to collaborate. It's essential for franchisees to understand the breakdown of fees and explore the possibility of negotiating terms that align with their financial capacity.

5. MYTH: ONLY ESTABLISHED FRANCHISES OFFER FINANCING SUPPORT While established franchises may have well-established financing programs, it's a myth that only these brands offer support. Many emerging franchises recognize the value of assisting franchisees in securing financing.

Aspiring entrepreneurs should not dismiss the idea of investing in an up-andcoming franchise, as these opportunities may come with unique advantages and more accessible financing options.

6. MYTH: PERSONAL SAVINGS ARE THE SOLE SOURCE OF FUNDING Relying solely on personal savings is not the only pathway to financing a franchise. In fact, the majority of entrepreneurs explore various funding sources, including business loans, lines of credit, equipment financing, and even seeking investment from friends and family. There are even programs that allow a franchisee to use a 401K as a Rollover for Business Startup (ROBS). Diversifying funding sources not only mitigates risk but also provides greater financial flexibility.

7. MYTH: FRANCHISE FAILURE EQUALS FINANCIAL RUIN The fear of failure can be paralyzing, but it's crucial to dispel the myth that franchise failure inevitably leads to financial ruin. While failures can occur, they are often valuable learning experiences. Success in the franchise world depends on factors such as careful planning, market research, following a proven system that the franchisor provides, and adaptability. Franchisees who approach challenges with resilience and a strategic

mindset increase their chances of long-term success.

Navigating the financing landscape for a franchise business requires a clear understanding of the available options and a willingness to challenge common myths.

Aspiring franchisees should explore diverse financing sources, engage in open communication with franchisors, and approach negotiations with a realistic and informed perspective.

By dispelling these myths, entrepreneurs can position themselves for success and achieve their dream of owning a thriving franchise business.

ABOUT THE AUTHOR Joe has spent his professional career as a Senior Executive owning, operating, buying, and selling multi-site businesses. He believes entrepreneurship is a great vehicle to financial independence and career satisfaction. Joe’s calculating and client-focused system has resulted in success for others for over 3 decades.

Contact Joe for a guided approach to learn what you should know while searching for the right franchise, or when looking to franchise your existing business. Joe is based in Nashville, TN and has helped startup businesses all over the US & Canada and has won numerous prestigious awards throughout his career. Contact Joe at joefox@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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THE LASH LOUNGE FRANCHISE OPPORTUNITY IS TRANSFORMATIONAL: FOR OWNERS, FOR EMPLOYEES AND FOR GUESTS. The Lash Lounge is a fabulous business model with strong unit economics driven by the demand for luxury beauty

KEY DIFFERENTIATORS INCLUDE:

services. The application of semi-permanent eyelash extensions breeds confidence in guests and members while

+ Unmatched lash training and certification

developing exceptional careers for lash artists.

+ Dedicated service training facility

+ Manager-run salons

+ Talent branding and acquisition

+ Recurring revenue membership model

+ Dedicated products & fulfillment company

+ Multi-unit opportunity

+ Proprietary lead management and BI software

+ Low material costs

40% INCREASE

Revenue per stylist hour up from Jan-Dec 2022

27%

INCREASE

YOY AVG monthly revenue 2022 to 2021

30%

INCREASE

Member growth YOY AVG

RACHEL STENDER

NET WORTH

$600,000

VP of Fran Dev rachel@RepMGroup.com 612.226.1408

TRISHA BERTELSON Director of Fran Dev trisha@RepMGroup.com 651.315.0305

LIQUID CASH

$200,000

INITIAL INVESTMENT

$378,028 - $702,084

This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. The Lash Lounge franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residents-an offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. Please see Item 19 of The Lash Lounge FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary

Groomerie & Boutique

“Play Dirty - Live Clean”

1 in 5 households acquired a dog post-covid, 23M dogs!

• Cleaned 60-80 dogs per day • Blow your mind technology utilizing AI to make owners more efficient and get more money • Owner-operator, semi-absentee • Cash in the bank on the 1st of every month • Essential business is pandemic proof • 1,000 – 1,300 Square feet retail • 20% Retail / 80% grooming • High volume production using proprietary tech • Human grade treats & eco-friendly toys • For passionate people whose pets are family!

FINANCIAL REQUIREMENTS

Initial Investment $264,200 - $471,000

Liquidity

$165,000

Net Worth

$375,000

C O N TA C T

Will Siegel Director of Franchise Development 585-737-0376 | wsiegel@repmgroup.com

Territory Checks leads@repmgroup.com

splashanddashfordogs.com

This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. Splash and Dash franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residentsan offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise. Please see Item 19 of the Splash and Dash FDD for further detail. Past performance is not a guarantee of future results. Individual results may vary.

TITANS OF FRANCHISING

Making a Difference is Way of Life for New Paul Davis Restoration Franchisees

by Rhonda Sanderson, CEO, Sanderson & Associates

W

hen it comes to community involvement, Harry and Yana Grammer have been a bellwether within the Los Angeles area for almost 20 years. They now have a new vehicle for change, and as a result, continue to impact others for the greater good as franchise owners within the Paul Davis Restoration network. They fit in beautifully with the company’s description of all its team members. #TheDifferenceMakers.

In 2004, the couple founded New Earth, a non-profit organization committed to significantly reducing the youth recidivism rate in Los Angeles by providing arts, educational and workforce programs for at-risk (or “atpromise,” the adjective they prefer that better aligns with their mission) youths ages 13-25. New Earth evolved from a grass roots idea into a multimillion-dollar organization that has served more than 35,000 young people in Los Angeles.

Because of their work, Harry, a psychologist, was selected as one of 20 inaugural Obama Foundation Fellows in 2018 from more than 20,000 applicants in 191 countries. Similarly, Yana – who has decades of experience

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in building businesses and leading successful teams – was recognized as a Roberts Enterprise Development Fund Fellow, highlighting her dedication to social entrepreneurship and sustainable impact.

“We spent 20 years in the social services sector building a non-profit organization from an idea to a viable, sustainable organization that has become a thought leader in the youth development space in Los Angeles,” Harry, 48, said.

“With this background, we are confident we can build our Paul Davis business into a pillar of the community that gives back while also thriving as a financially viable powerhouse based on the potential of our territory coupled with the years of experience we have working with people and inspiring motivation and action.”

Opening its doors last April, Paul Davis Restoration of West Los Angeles serves Culver City, Venice, Marina Del Rey, Playa Del Rey, Playa Vista, Westchester, Bel Air, Santa Monica, Brentwood, West Los Angeles, Beverlywood, Century City, Palms, Baldwin Hills, Baldwin Village, Sherman Oaks, Encino, Central Los Angeles, View Park-Windsor Hills and Ladera Heights.

Philanthropy is at the forefront of the hundreds of Paul Davis

locations across North America, so the Grammers – who live in Calabasas − could not have found a company that’s a better match for their avocation to be more than simply an employer. It should come as no surprise that Paul Davis is known as one of the most trusted brands in the insurance restoration industry, with its teams recognized as Difference Makers™, honoring daily the company’s mission to “deliver an experience of extraordinary care while serving people in their time of need.”

As Paul Davis Restoration owners, the Grammers have a direct opportunity to provide viable, high-growth job opportunities to the young people they serve through New Earth. “We accomplished that goal within our first six months,” Yana said. “We hired a New Earth alumnus who is now one of our mitigation technicians and is doing an amazing job. We can’t wait to provide more career pathways in the remediation and restoration industry to the most vulnerable young people in Los Angeles.”

Because there’s a cap in how much non-profit organizations can pay their top executives,

the Grammers realized they had to explore other income opportunities as parents raising three children ages 17, 11 and 9. “We did things kind of backwards,” Harry said.

“Most people first acquire wealth, then do charity work.

We dedicated 20 years of our lives to our community and serving the underserved and underrepresented. After raising tens of millions of dollars for the non-profit over the last two decades we realized we had to consider the future needs of our family. Starting a Paul Davis Restoration franchise was a way to bridge opportunities to the youth we serve, while still building personal financial security for our family.”

ABOUT PAUL DAVIS RESTORATION Paul Davis Restoration has restored residential and commercial properties damaged by fire, water, mold, storms, and disasters for over five decades.

Paul Davis is a one-stop shop for disaster damage and restoration with hundreds of locations throughout the United States and Canada.

The professionals at Paul Davis are certified in emergency restoration, reconstruction, and remodeling.

For more information visit the company website at www.pauldavis. com. For further info on available franchise territories go to www. pauldavisbusiness.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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A BUSINESS BUILT on

HELPING PEOPLE in their time of need

• Over 50 years of expertise in essential cleaning

and restoration in fire, water, mold, and storms

• Currently cleaning COVID-19 • World class training facility & online training

opportunities

• Reconstruction and remodeling

PaulDavisBusiness.com Jfairfax@pauldavis.com • (401) 862-9567

Digital Marketing Opportunities Today’s Restaurant offers essential marketing options for advertisers who recognize the changing needs of buyers in today’s foodservice market.

Today’s Restaurant Digital Edition Advertise in Today's Restaurant Digital Edition online and have your ad delivered to thousands of restaurant and foodservice buyers each month. From full page display ads to classifieds we have a size and price to fit your ad budget.

Advertising on the Today's Restaurant Website will expose your corporate or individual message to every visitor. Banner ads can be interactive animated messages. We’ll meet your ad needs and price point.

Eblast Marketing We’ll email your ad or video to our verified database of over 15,000 restaurants in Florida, Georgia, Texas and around the country. A 10%-20% open rate can be expected with each Eblast and all Eblasts are posted on our social media sites for even more exposure.

Video Eblast Video is hot! Show the industry what your company can provide with a Video Eblast featuring a great product or video interview. Ask to see a sample or call for pricing.

Eblast Follow-Up A few days after your initial Eblast, reach out to your Eblast recipients with another special offer.

A higher open rate of 40%-70% is often achieved with Eblast Follow-Ups.

Restaurant Leads Report

Call today to schedule your advertising plan!

Subscribe to our Restaurant Leads Report and every month receive valuable industry sales leads on restaurant openings, restaurants under construction and under new management in an Excel spreadsheet format. Reports include the buyer’s name, phone number, zip code and email when available. Reports for Florida and Georgia are now available.

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BUSINESS ADVICE

Choosing the Right Franchise: A Step-by-Step Guide for Prospective Entrepreneurs

by Mariel Miller, Franchise Consultant, The Franchise Consulting Company

E

mbarking on the journey of franchise ownership is an exciting venture, filled with the promise of independence and success. However, choosing the right franchise lays the foundation for this entrepreneurial odyssey. In this comprehensive guide, we will navigate through a step-by-step process, offering prospective franchisees a roadmap to selecting a franchise aligned with their aspirations. Aspiring business owners will gain insights into self-reflection, goal-setting, financial assessments, industry research, and the critical understanding of legalities involved in franchising. Join us on this exploration of the franchising landscape, where each step brings you closer to a fulfilling and prosperous franchise venture.

or the desire to leave a lasting legacy, understanding your motivation sets the stage for a purpose-driven decisionmaking process.

Setting Clear Goals: Define your short-term and long-term goals with precision. Consider aspects such as desired income, work-life balance, and growth expectations.

By crystallizing your goals, you create a compass that guides your exploration of franchise opportunities, ensuring alignment with your aspirations.

Embarking on the franchise

STEP 1: SELF-REFLECTION AND GOAL SETTING Understanding Your Motivation: Embarking on a franchise journey begins with introspection. What motivates you to delve into entrepreneurship? Whether it's financial independence, a passion for a specific industry, 56

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

journey requires self-awareness.

Clarify your motivation and set concrete goals to guide your decision-making process.

Whether it's the pursuit of financial independence, a passion for a specific industry, or the desire to leave a lasting legacy, understanding your motivation lays the foundation for purpose-driven decisionmaking.

Define your short-term and long-term goals with precision. Consider aspects such as desired income, work-life balance, and

ASPIRING BUSINESS OWNERS WILL GAIN INSIGHTS INTO SELF-REFLECTION, GOAL-SETTING AND THE CRITICAL UNDERSTANDING OF LEGALITIES INVOLVED IN FRANCHISING.

growth expectations. By crystallizing your goals, you create a compass that guides your exploration of franchise opportunities, ensuring alignment with your aspirations.

STEP 2: ASSESSING PERSONAL AND FINANCIAL CAPACITIES Evaluating Skills and Interests: Identify your skills, strengths, and areas of interest.

Successful franchise ownership often stems from leveraging your existing expertise.

Consider industries that resonate with your skills and align with your interests for a more fulfilling entrepreneurial journey.

Setting a Budget: Determine your financial capacity for the initial investment and ongoing operational costs. Be realistic about your budget and consider financing options if needed. A clear understanding of your financial boundaries

prevents overextending and ensures a more secure foundation for your franchise venture.

Identify your skills, strengths, and areas of interest to guide your exploration of franchise opportunities. Successful franchise ownership often stems from leveraging your existing expertise. Consider industries that resonate with your skills and align with your interests for a more fulfilling entrepreneurial journey.

Determine your financial capacity for the initial investment and ongoing operational costs. Be realistic about your budget and consider financing options if needed. A clear understanding of your financial boundaries prevents overextending and ensures a more secure foundation for your franchise venture.

STEP 3: INDUSTRY RESEARCH AND TRENDS Exploring Franchise Industries: Broaden your horizons by researching various franchise industries. Consider industries that align with your interests and exhibit a track record of success. Assessing growth potential and longterm sustainability will guide you toward industries that offer promising opportunities.

Staying Updated on Trends: Stay informed about industry trends to make informed decisions. A franchise in a rapidly evolving and innovative industry might present more opportunities for success. Regularly update your knowledge to align your franchise venture with

current market demands and consumer preferences.

Broaden your horizons by researching various franchise industries. Consider industries that align with your interests and exhibit a track record of success. Assessing growth potential and long-term sustainability will guide you toward industries that offer promising opportunities.

Stay informed about industry trends to make informed decisions. A franchise in a rapidly evolving and innovative industry might present more opportunities for success. Regularly update your knowledge to align your franchise venture with current market demands and consumer preferences.

ABOUT THE AUTHOR Mariel Miller is a sought-after advisor to professionals curious about income-replacement strategies through franchise ownership. With 30 years in the industry, she has a wealth of insights and resources to share. Contact Mariel at mariel@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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R

GO BEYOND THE SURFACE A N D D I S R U P T T H E I N D U S T R Y.

• First hair removal franchise to offer incomparable natural exfoliation and skin conditioning for every body using only sustainable, organic products • Minimal employee model • Recurring revenue • Five corporate units in operation • High-end retail offerings: skincare products and accessories • Proprietary “smart sugaring” technique • Top performing studio revenue: $912,912 in 2022

50

%

Did You Know...

...of all skin care consumers now desire all-natural, organic, chemical-free products

Sugaring is faster and more effective than traditional waxing, • Top performing net margin: 32% providing a larger When you join the PostNet family, you’re doing more than starting down a newfor career path. opportunity revenue You’re choosing a new lifestyle. enhancing services

More Than a Printing and Shipping Franchise

PostNet is an essential business that offers the potential for recurring revenue opportunities and multiple revenue streams, including print, grapic design, shipping, mailbox rentals, and LIQUIDITY other services. Our network is diverse and robust with franchisees consisting of first-time professionals, seasoned corporate professionals seeking a career change, transitioning Marisa Kochnover veterans, and retirees who aren’tNET quiteWORTH ready to retire.

Director of Franchise Development

Contact

marisa@repmgroup.com 917.757.7172

$150,000

$400,000

RANGE Rachel Ready Stender to learn more? INVESTMENT Contact us at:

VP of Franchise Development rachel@repmgroup.com Opportunity@postnet.com 612.226.1408

$294,750 - $388,700

postnetfranchise.com 720-240-5799 SQUARE FOOTAGE

1,000 - 1,300

Thisdoes information is based onan actual historical financial information from and/or franchisordocument owned sugaringLA outlets.

This advertisement not constitute offer; an offer may only be made byfranchised a franchise disclosure (registered under state law, if apPastdoes performance is not a gurantee of by future plicable). Such filing not constitute approval anyperformance state. Minnesota franchise registration #F-10244. © 2023 PostNet International Franchise Corporation.

(844) 465-4004 MoldMedicsFranchising.com Info@moldmedicsfranchising.com

Don’t Overlook a Mold Removal Business Franchise Opportunity

Working in mold remediation and indoor air quality doesn’t always seem like a glamorous job, but the rewards are endless! We get to directly help people who suffer from breathing difficulties by improving their environment so they can breathe easy again and love being at home.

What an amazing opportunity that is!

FRANCHISE WITH US!

We remediate & mitigate. We don’t repair, maintain or replace.

PANDEMIC AND RECESSION RESISTANCE

LOW STARTUP COST With total investment needed being as low as $83,000

We educate our customers about what plagues their homes and we train our franchise owners to do so with the same confidence and compassion.

From 2020 to 2021, revenue was up by 23%

REAL BENEFITS FOR OUR FRANCHISE OWNERS

BUILT-IN CRM

“

IN-HOUSE CALL CENTER

NO OFFICE REQUIRED

LOW EMPLOYEE HEADCOUNT & YEAR ROUND BUSINESS

WORK-LIFE BALANCE

When I saw no negative reviews, I thought they were faked. No company can be that good. They are the exception to the rule. 5 stars are not enough to rate the professionalism, honesty, helpfulness and knowledge. It’s an industry where the homeowner really doesn’t know much and it easy for the company to scare you into spend more than you need...NOT Mold Medics. I highly recommened them to the degree that you’d be foolish to use anyone else.

Nev Harris Review on Google

“

Mold & radon don’t take winter off, so nither do we

A LEGACY OF ACHIEVEMENT We asked some of the great franchisee's in the industry to share their success stories with us and what advice they have for people starting out. Each story is unique with a little insight into their background, goals and views on the franchising industry. Check out their businesses online.

Meet Our Other Entrepreneurs >>

Leydi Baawine

Stephen Bland

For the more than 15 years, I was -- and still am -- an accountant and auditor. When the COVID pandemic prevented me from being able to travel, I started to think about what else I could do with my life. My fiance’ suggested I start my own business. That is how I began my journey with Hawaii Fluid Art. I love their colorful, bright studios with their pink walls. My eight and nine year old kids enjoy drawing and painting, so they can come to work with me, and my two older kids may actually want to work in my studio in the future.

The Hawaii Fluid Art business model was simple.

One year after starting to look into franchising, we have opened our doors. I like talking to people and asking them how their day has been. Nothing can match seeing the looks on their faces when they come into our studio. I also appreciate that this business fits my lifestyle. I can come into the studio every day without feeling like I’m a full-time business person.

In the future, I plan to partner more closely with community groups. One of the great things about fluid art is that autistic kids, no matter their skill level, can participate in the same activities as other kids and feel the same satisfaction. I want my studio to be a space where different groups can explore their creativity and get to know each other.

In 2020, Stephen needed a change. After 22 years covering all bases in a retail environment–working his way up through the frontline, human resources, and eventually landing in a management role–the inconsistent hours and lack of control over his future were taking their toll.

He figured leaning into a nine-to-five was the best plan, which at first made sense based on Stephen’s extensive corporate experience. But, seeking inspiration and wanting to keep his options open, he and his wife, Candice, became members of the Master Builders Academy–a nonprofit forum focused on taking ownership of one’s finances and future.

It was there, among a sea of like-minded success seekers, the idea of franchising was first floated. For Stephen and Candice, the wheels began to turn.

Stephen and Candice knew they wanted a business with low overhead. They considered everything from a cleaning service to staffing to cabinet installation. But the more they dug into their list of options, one name consistently stood out–Fibrenew.

“Franchising sounded like something that really suited my goals,” Stephen reflected. “I wanted to work for myself, mainly, and I wanted something with low overhead and flexibility. So Fibrenew became the clear choice.”

The decision was made. And the journey had just begun.

Hawaii Fluid Art

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

Fibrenew

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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There are mountains of opportunity right here.

Be part of a rapidly growing and exciting expansion. Add a Beans & Brews Coffeehouse franchise to your portfolio today.

Our owners are sold on their success and are coming back for more.

We did our research and knew we could make money with this concept, and now we just signed on for our 5th location.”

Multi-Unit Franchise Owners

Did we perk your interest?

beansandbrewsfranchising.com or contact: Kim Falk, VP of. Development 801 561 5241 x1945

As a Beans and Brews Franchisee, I’ve always felt supported.

They have a 100% phenomenal leadership and training team!”

Multi-Unit Franchise Owner

A Legacy of Achievement Bridgette Knight

Deidra Viney

When you get consistent 5-star rating from the clients about the home care service they are receiving, you know that you are in good hands. Bridgette Knight, owner-operator for Options for Senior America in Lake County, IN, has demonstrated time and again that the focused attention she gives to her clients, the quick response, reliability, cost-effectiveness, and hands-on approach are a testimony that her service is patient-centered.

Bridgette has partnered with the Department of Veteran Affairs and the Department on Aging and has become the main provider for the senior community in her County. She is the recipient of the national Best of Home Care Award from SeniorAdvisor.com, the largest ratings and reviews site for senior care and services in North America. Winners of this award represent the top tier of in-home care, assisted living, and other senior living providers, based on online reviews written by seniors and their families.

This exclusive designation places Options-Lake County, IN among the top one percent of senior care providers. According to SeniorAdvisor.com.

“Of the nearly 45,000 providers considered, just over 610 were recognized with this prestigious award.”

Deidra Viney is an astute professional with over two decades of experience in the staffing industry and is currently an Express Employment Professionals franchise owner with locations in Edison and Jersey City, NJ. Her background in commercial lending unveiled the tenacity and drive needed to become a successful business owner and helped nurture her entrepreneurial spirit. Deidra’s initial interest was captured by Express’s reputable history and robust support network. Since becoming a franchisee, she has earned a reputation as one of the most respected small businesses owners in New Jersey.

Deidra’s entry into the staffing industry was driven by an important purpose: to uplift and empower others, bridging the gap between skilled individuals and businesses seeking talent. In addition to owning an Express franchise, Deidra is the Program Director for the Society for Human Resource Management (SHRM)- Gateway Chaptera professional human resources membership association. She also serves as VP of the Board of Directors for WomenRising, a NJ based organization dedicated to helping women and families achieve self-sufficiency. Lastly she serves on the Workforce Development Board, which develops strategies to ensure that the workforce development system creates a strong workforce aligned with employer demands.

Options for Senior America

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

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Express Employment Professionals

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

Meet Our Other Entrepreneurs >>

James Wigfall

Regan Cochran

James Wigfall: A Journey from Boeing to Bespoke James Wigfall, the current owner of Pearce Bespoke Las Vegas, is a multifaceted individual with a rich background spanning academia, military service, corporate leadership at Boeing, and his current role as CEO of Sound Generations. This article explores his remarkable journey, from his academic pursuits at The Citadel to his illustrious career at Boeing and his current endeavors in providing services to older adults.

Academic Achievements at The Citadel: Wigfall's academic journey began at The Citadel, where he majored in Mathematics. Beyond the classrooms, he showcased leadership skills as the K Company Commander and distinguished himself as a member of the Summerall Guards.

By becoming a Company Commander, James was one of the highest ranking minority cadets his senior year. This early exposure to leadership and discipline set the foundation for his future endeavors.

After serving as a Captain in the U. S. Army, Wigfall started his career at Boeing, spanning 32 years, is a testament to his adaptability and leadership. Starting as a computer programmer, he navigated through different roles and eventually led the Year 2000 (Y2K) activities for Boeing Commercial. His responsibilities grew as he took charge of all Non-Production Procurement, managing an impressive $13 billion annual spend.

In the dynamic landscape of franchising, where diversity and entrepreneurship thrive, Katrina James and Darryl Clausell, owners of The DRIPBaR in Crofton, MD, have emerged as successful trailblazers in the vitamin therapy sector.

Recognizing the increasing demand for personalized nutrition and wellness, they saw an opportunity to make a meaningful impact on their community. Drawing upon their passion for the industry, they joined forces with The DRIPBaR franchise, which shares their values of inclusivity and community well-being. “We believe in the benefits of intravenous therapies for hydration, nutrient replenishment, and overall well-being,” said Katrina. “We have witnessed first-hand the benefits of IV therapy to enhance the lives of our clients. Being franchise owners has allowed us to actively participate in and benefit from business ownership, job creation, and building generational wealth.”

Pearce Bespoke

The DRIPBaR

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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DISCOVER

CANADIAN

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HandymanPro.com

What does it mean to be a Handyman Pro Franchisee?

Low overhead

Local business

Scalable

Start building your business now with haNDYMAN PRO Boost your business with our intensive on-boarding and ongoing coaching

Standardize your customer relations management and business planning with our customized technology

Take advantage of our established systems and

business partnerships to find handymen and lead sources.

Handyman Pro, LLC 630 Peter Jefferson Parkway #200 Charlottesville, VA 22911

A Legacy of Achievement Malachi Armstrong

Sophia Sorrells

I've been in Ministry for over twenty-five years after graduating from Moody Bible Institute(Chicago 2000 BS Theology) and Veritas Theological Seminary ( Masters Theology/ Biblical Studies 2006) Also, twenty years of hotel management experience with brands Hilton, Hyatt, IHG, Marriott, etc. I spend Monday through Friday 6:00 - 8:00am at the Union Gospel Mission (Fort Worth Tx.) preaching and feeding the homeless as the Lead Chaplain. Also, run a mentoring program for African American youth groups.(I'm Truly Yours - Chairman) I'm also a Sales Manager at RobotLAB over Hotel and Travel.

Minority-Owned Businesses in the Franchise World In the dynamic landscape of entrepreneurship, a transformative narrative is emerging—one that celebrates the remarkable success stories of minority-owned businesses in the thriving realm of franchising. As barriers continue to be shattered and inclusivity takes center stage, these entrepreneurs are not only making their mark but redefining the face of business ownership in America.

One of the most compelling aspects of this narrative is the resilience displayed by minority entrepreneurs in overcoming historical challenges. From limited access to capital to disparities in opportunities, these individuals have navigated obstacles with determination and vision, proving that the entrepreneurial spirit knows no bounds. The rise of minorityowned franchises is contributing to a more diverse and vibrant business landscape. These entrepreneurs bring unique perspectives, cultural insights, and innovative approaches to industries ranging from food and retail to services. Their success not only enriches the franchise sector but also creates a more inclusive representation of entrepreneurship in the broader community. **Pictured are the owners of beem Light Sauna in the Atlanta Glenwood, Georgia area.

RobotLAB

beem Light Sauna & FranDevCo

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

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Meet Our Other Entrepreneurs >>

Ashley Allen

Clay Taylor

Ashley Allen is the Owner of two Pure Barre studios: one in New York and one in Connecticut.

She began her Pure Barre career in 2010 when she became a PB teacher in Philadelphia while completing her degree in Kinesiology at Temple University and loved the brand so much, she skipped the corporate job after graduating and bought a Pure Barre territory to develop. She attributes her work ethic and desire for business ownership to her upbringing after she worked part time from age 10 through to high school in her father's clothing store and learnt by example what hard work looked like.

Ashley is the perfect example of a strong operator, one who lifts up the entire Pure Barre system, connects with other owners, is part of the community, and executes on the Pure Barre model.

Clay Taylor of Window Hero Boise has over three decades of experience rooted in customer service management. Originally from San Jose, California, Clay's journey has been marked by a commitment to professional excellence and a diverse skill set that has evolved over the years.

Beyond his role as a Customer Service Manager, Clay has contributed significantly to the Home and Building Maintenance sector, amassing a decade of experience. His diverse skill set encompasses a wide array of restoration skills, including expertise in windows, tile, concrete, wood floors, carpet, and dry cleaning. This proficiency makes him a valuable asset to the community, offering topnotch restoration services. With a broad spectrum of experiences in industries such as technology and home restoration cleaning, Clay Taylor stands not only as a seasoned professional but also as a pioneer in bringing the Window Hero franchise to Idaho. His dedication to customer service, coupled with a diverse skill set and entrepreneurial spirit, positions him as a reliable and innovative figure in Boise's business landscape, contributing to the satisfaction of those he serves as the state's first Window Hero franchise owner.

Pure Barre

Window Hero

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

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While working in Denver, Colorado, I was working as an RN in the labor and delivery emergency department.

I was continually treating dehydration, elevation sickness, migraines, malabsorption, and many other ailments due to lack of nutrients, vitamins, and simple hydration.

I felt bad that patients had to come in and pay so much in copays/insurance for simple IV uids and medications to help x lifedisrupting ailments. I felt that patients deserved to have an elective option that was signiicantly lower in cost than traditional health care emergency room visits.

Jenny Haiar ivclub, LLC. Owner, Founder & CEO AWARDING FRANCHISES $49,500.00

I was extremely good at IV’s and loved the skill set of that; along with witnessing how great people felt after infusion treatments. The experience was an all-around positive reinforcement wheel that kept rolling down this path of creating ivclub. The goal was to allow the general public to experience an eeective, safe way to hydrate, recuperate and revive your overall health and wellness.

EMERGING INDUSTRY | AFFORDABLE INVESTMENT | ACCESSIBLE IV INFUSION

MAKE YOUR FUTURE

BRIGHTER OUTDOOR LIGHTING PERSPECTIVES with

As North America’s largest full-service outdoor lighting company, Outdoor Lighting Perspectives helps our valued clients enhance the beauty, safety, and security of their homes with the power of low-voltage lighting. The Outdoor Lighting Perspectives business model boasts a quick rampup, strong gross profit margins, and a recurring revenue stream making it an attractive franchise opportunity for franchise operators, investors, and entrepreneurs. For those looking for a business endeavor designed to achieve your personal career, lifestyle, and income objectives, consider building a bright future as an Outdoor Lighting Perspectives franchise owner.

Why Choose Outdoor Lighting Perspectives?

• Low Initial Investment • Lucrative Revenue Streams • Strong Profit Margins

804-500-9865 OutdoorLightingFranchise.com An important part of

A Legacy of Achievement Charletta and Larry Thomas

Leonor Clavijo

Building a Legacy of Compassion: Charletta and Larry Thomas’ Journey With A Place At Home In the heart of the Acadiana region of Louisiana, you can find Charletta and Larry Thomas, owners of A Place At Home — Lafayette.

Showing compassion and helping others drives the husband and wife in their entrepreneurial journey, but taking care of others is nothing new to them.

There was no other business opportunity out there that they wanted to invest in besides senior care. They recognized the growing demand for in-home care needs for the more than 10,000 Americans who turn 65 daily. But they also know firsthand what goes into caring for loved ones and the challenges of finding quality care. Larry is not only an Army veteran, a member of the local Honor Guard, and a member of the local VFW chapter, but also the youngest of 17 siblings. As a teen, Larry helped care for his brother, who had quadriplegia due to an offshore injury. More recently, he continues to care for and help hire compassionate caregivers for his elder siblings.

As we celebrate Black History Month, it brings immense joy to shine a spotlight on Corporate Cleaning Group—a beacon of excellence that not only defines success in business but also exemplifies the profound impact a company can have on fostering diversity and inclusivity.

Corporate Cleaning Group stands as a testament to the belief that diversity isn't just a checkbox; it's a core value that enriches every facet of our organization. This celebration goes beyond acknowledging achievements; it's a recognition of the company's dedication to creating a workplace where individuals from all backgrounds thrive and contribute to a shared vision of success.

The company's commitment to diversity is not a mere statement; it's ingrained in its culture.

Corporate Cleaning Group actively promotes an inclusive environment where every voice is heard, valued, and empowered. This commitment extends beyond the workplace, influencing the broader community and inspiring positive change.

A Place At Home

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

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Corporate Cleaning Group

Meet Our Other Entrepreneurs >>

Rudy Bennett

Kelly & Roan Biggs

Rudy Bennett, the owner of Top Rail Fence Wasatch Front, stands as a testament to the transformative power of entrepreneurship and the pursuit of personal fulfillment. Formerly a highly successful sales professional in corporate America, Bennett reached a pivotal moment where he decided to redirect his efforts toward building something of his own. Fueled by a desire for greater autonomy and work-life balance, Bennett joined Top Rail Fence as a Franchise Owner in 2023.

Recognizing the potential in the fencing franchise, Top Rail Fence acquired three Top Rail locations spanning from Salt Lake City to Provo.

His strategic vision extends beyond individual locations, as he plans to scale operations and manage multiple brands within HomeFront's portfolio.

In 2023, Bennett achieved another milestone by winning the prestigious Rookie of the Year award with Top Rail Fence. This recognition underscores his exceptional performance, dedication, and significant contributions to the franchise within a relatively short period.

Four years ago, Kelly Biggs, along with her husband Roam embarked on an adventurous journey into the world of entrepreneurship. They decided to franchise with WSI, motivated by a desire for greater control and the chance to build something truly meaningful. Their entry into the business world was both thrilling and challenging, coinciding with the onset of the COVID-19 pandemic. But, with determination and resilience and the support of the WSI Network and Home Office team, they discovered innovative ways to grow their business and assist their clients during times of uncertainty.

Their entrepreneurial journey constantly demanded learning and adaptation.

Recently, they embraced the world of artificial intelligence. This wasn't just about being technologically proficient; it was about staying ahead of the curve. This strategic move significantly streamlined their operations and, more importantly, enhanced the services they provided to their clients. In the rapidly evolving realm of digital marketing, staying ahead was crucial, and they were always searching for ways to maintain that edge.

Top Rail Fence

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

WSI

FOR THE FULL ARTICLE VISIT OUR WEBSITE HERE

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skoah facial shop franchising gives you the experience you deserve so your franchise can glow. skoah facial shop leaves you feeling invigorated through its skoah glow personalized experiences. Our skoah personal skincare trainers use skoah’s proprietary line of high-quality clean products, personalized services with custom blended skoah products, and skoah glow high touch services.

business characteristics | Semi-absentee or owner-operator model | Recurring revenue membership model | Product and service revenue | 1,400 - 1,600 square feet

differentiators | Private treatment rooms including heated bed and bathrobe to deliver the utmost relaxing experience | Skoah high quality, proprietary, clean skin care products | Skoah dash business intelligence software platform to manage KPI’s | Marketing suite by MindBodyOnline (MBO) for smart marketing

initial investment | $403,292 - $561,763 liquid cash | $150,000 net worth | $500,000 This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document (“FDD”) filed with the referenced state, which filing does not constitute approval. Skoah franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required FDD has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. This advertisement is not an offering for New York residents-an offering can only be made by prospectus filed first with the department of law of the state of New York. Such filing does not constitute approval by the department of law. This document is not intended for the sale of a franchise.

contact | Julia Berman title | Director of Fran Dev email | JBerman@RepMGroup.com phone | 734.604.4769 contact | Rachel Stender title | VP of Fran Dev email | Rachel@RepMGroup.com phone | 612.226.1408

Move Freely. Live Fully.

TM

Improve how you move with 1-on-1 assisted stretching.

Why franchise with us Simple build with low initial investment TVS Method developed by experienced clinicians Comprehensive marketing systems Extensive Online Learning Management System Technology driven brand Stretching can be complementary to Fitness, PT, Chiropractic, or Massage business Boutique look and feel Owner Operator as well as Executive Franchise Models

Stretching has evidence based science behind its benefits. Personalized 1-on-1 assisted stretching appeals to a broad population looking for:

Graceful Aging

Everyday Ease

NOW AWARDING FRANCHISES

Injury Recovery

Contact Us 203-692-5727 112 Main Street Norwalk, CT 06851 franchising@thevitalstretch.com thevitalstretch.com

Peak Performance

Follow us: thevitalstretch

TITANS OF FRANCHISING

Kevin D. Love II Found the Perfect Franchise for a First-Time Minority Owner

by Shandley McMurray, Freelance Content Creator, The Vital Stretch and healthier lifestyle,” says this San Antonio resident.

WHY DID YOU WANT TO OWN A FRANCHISE? Originally, Kevin wanted to create and launch his own business. Unfortunately, his busy work schedule made this dream too challenging to bring to fruition by himself. That’s where franchising came in.

“Franchising provides a great opportunity to leverage the previous experience of others and makes me feel as if I am working as part of a team,” he says.

A

ccording to the United States Census Bureau, 21 percent of businesses are owned by minorities. Based on estimates determined by their 2022 Annual Business Survey, that works out to 1.2 million businesses. Of these, over 160,000 are Black of African American-owned. Kevin D. Love II is about to boost that 76

number with his first The Vital Stretch franchise.

A former soldier in the U.S. Army, Kevin always wanted to own his own business. While he currently works in IT, this ambitious veteran previously worked as a personal trainer and nutrition coach, jobs which align more closely with his passions. “My personal goal is to help people lead a happier

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

KEVIN’S JOURNEY TO FINDING THE RIGHT FRANCHISE Kevin employed the services of a franchise expert when searching for his ideal business venture. “I initially considered opening a different type of franchise,” he explains. After doing a little “soul searching,” Kevin decided to explore other opportunities to ensure he was making the best decision – one that would profit both his bank account and his overall happiness. In addition to the multiple ventures he researched on his own, Kevin

looked at seven opportunities with the expert before finding the perfect fit.

WHEN YOU KNOW, YOU KNOW! After meeting The Vital Stretch owners, Robert and Melissa Goldring, Kevin says he was sold on their vision and excited by the direction in which they were steering their company.

Plus, he liked the fact that The Vital Stretch’s goals align with his own – “to lead as many people as possible to lives that are better through enhancing their mobility and reducing the potential for injury. I want to help people to move freely and live fully,” he says.

DOES THE VITAL STRETCH MAKE FRANCHISE OWNERSHIP ACCESSIBLE FOR MINORITIES? “The Vital Stretch absolutely assists in making franchise ownership accessible,” Kevin says. “As a minority, I was unaware of many of the resources available to me to assist in the development of a business. With the guidance of The Vital Stretch leadership, I have been better able to prepare and organize action items and business requirements while simultaneously aligning those actions with franchiserprovided resources to assist in accomplishing my goals.”

HOW HAVE THE VITAL STRETCH OWNERS AIDED YOUR JOURNEY TO FRANCHISE OWNERSHIP? “They have been extremely beneficial partners,” Kevin explains of Robert and Melissa.

“I have been overly pleased with the guidance they have provided me in almost every aspect of my business journey. Being relatively new to establishing a business can be a daunting process. The Vital Stretch has made me feel much more comfortable.”

This guidance, Kevin says, has extended to areas including real estate, general contracting, business operations, and marketing. And no matter what his question is, The Vital Stretch team has been ready and willing to answer it. In turn, Kevin feels an “exceptional level of comfort” in this journey to franchise ownership. “Working on a regular basis with this team further solidifies that I’ve made the right choice in The Vital Stretch,” he says.

WHAT ARE YOUR GOALS AS A THE VITAL STRETCH FRANCHISE OWNER? “I hope to build a sustainable organization employing the best talent and providing five-star service excellence.

I would like for this business to be recognized in the community for truly helping our clientele and establishing an environment where we take pride in relationships built on trust and honesty.”

WHEN (AND WHERE) IS YOUR FRANCHISE OPENING? Kevin’s first The Vital Stretch Franchise will open in San Antonio in late spring 2024.

ABOUT THE AUTHOR Shandley McMurray is a freelance content creator specializing in the health, wellness, medical, and travel fields. She writes newsletters, ad copy, social media posts, bios, blogs, and media kits for businesses in multiple fields.

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From a Thought to a Titan

The Story of Tippi Toes’ Success Twenty-five years ago, at the age of 19, Founder and CEO, Sarah Nuse, was desperate. After being fired from her waitressing job, she needed to find a way to make ends meet and pay her bills. Determined to pave her way, she thought of how she could turn her passions into a business. Dance has and always will be at the heart of Sarah, so she took it and ran with it. Literally. Sarah walked into a local daycare center and asked if she could teach dance to the children they served. The daycare center asked the name of the company and Tippi Toes came to mind. After agreeing to have Sarah and Tippi Toes teach dance, the business was born.

Now, for 25 years, Tippi Toes has been bringing dance and smiles to children across the country. What started as a singular location has grown to over 50 franchise locations.

What makes Tippi Toes a Titan of Franchising?

Proven Business Model

Established Corporate Team

For 25 years, Tippi Toes has been bringing a unique program of dance and creative movement to childcare centers, schools, play groups and various after school programs. Tippi Toes cheerfully provides children with a fun, positive and nurturing environment so they can experience the joys of dance, self-expression, and movement. Classes are specifically designed to develop motor skills and body awareness while enhancing each child’s self-esteem.

The Tippi Toes corporate team is a positive and established team that provides endless support to franchisees. Upon meeting them at Confirmation Day, franchisees receive continual support!

GREAT Franchisee Validation Franchisee validation is strong at Tippi Toes and will only continue to grow!

Low Investment Mobile Business Opportunity & the Cutest Customers This low investment mobile business opportunity is designed to meet the needs of any entrepreneur.

Not to mention they have the cutest customers!

100% Close Rate You read that right! Director of Franchise Development, Dana DeMarino, has a 100% closing rate with candidates that go through the Tippi Toes discovery process.

Original Music Tippi Toes creates and publishes its own music for franchisees to use! Finding appropriate music that enhances children’s freedom of expression is difficult at times but Tippi Toes has solved that problem! They recently released their 8th album!

Scan for more information on the Tippi Toes franchising opportunity!

A N EW SUI T I NG EXPER I EN CE

T HE ONLY CU STOM C LOT H ING F RA N C H I S E O N T H E M A R K E T

ARE YOU A GOOD FIT? Learn more about joining one of the fastest growing franchises in the nation.

Co ntact Chris Po lloc k c h r is @pearcebespo ke.co m

TITANS OF FRANCHISING

Paul Davis Restoration Supports American Red Cross Disaster Relief Efforts with

$500,000 Donation As Disasters Increase in Frequency and Intensity, Annual Pledge Helps Ensure Capacity to Respond Immediately

by Rhonda Sanderson, CEO, Sanderson & Associates

T

he American Red Cross recognizes Paul Davis Restoration, a nationwide network of nearly 350 franchises, headquartered in Jacksonville, FL, for its pledge of $500,000 to the Annual Disaster Giving Program (ADGP). By making a proactive donation to Red Cross Disaster Relief, Paul Davis Restoration helps ensure the organization is prepared to meet the needs of people affected by disasters big and small across the U.S. The Red Cross responds to more than 60,000 disasters across the country every year — mobilizing a team every eight minutes — providing relief, comfort and hope to people during what can be the worst days of their lives. As large disasters like wildfires, tornados and hurricanes increase in frequency and intensity, donations from ADGP members continue to fuel Red Cross readiness and build response capacity in times of crisis.

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ADGP members, along with their employees and customers, pledge financial and in-kind donations in advance of disasters to power the Red Cross with strong infrastructure, trained volunteers, innovative

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technology, and critical resources necessary to provide relief and support when needed. These donations enable the Red Cross to respond to disasters at a moment’s notice — offering

“WE COUNT ON ADGP MEMBERS LIKE PAUL DAVIS RESTORATION BECAUSE THEY UNDERSTAND THE IMPORTANCE OF BEING PREPARED BEFORE A DISASTER STRIKES SO WE CAN RESPOND IMMEDIATELY.” — Anne McKeough, Chief Development Officer at the American Red Cross a safe place to sleep, a hot meal, emotional support, and resources to aid in recovery — while also helping prepare people and communities for future disasters.

“We count on ADGP members like Paul Davis Restoration because they understand the importance of being prepared before a disaster strikes so we can respond immediately,” said Anne McKeough, Chief Development Officer at the American Red Cross. “We're extremely grateful for Paul Davis Restoration’s donation, which will help ensure we can continue to build our capacity and resources ahead of time, keep up with the pace of frequent disasters and assist people in their darkest hours.”

“There really is no better sponsorship match for us in 2024,” said Darren Impson, President and Owner of Paul Davis Restoration of Tampa.

Impson also heads up the company’s franchisee advisory council where he proposed the idea of a national sponsorship with the American Red Cross.

“My office and team have been collaborating with the Red Cross locally for several years.

Both organizations, Paul Davis Restoration, and the American Red Cross, have seen a massive uptick in disasters in the past few years. As our business has grown due to this demand, the American Red Cross has also experienced increased demand for funds to continue their excellent work.”

“We are thrilled to embark on a meaningful sponsorship with the American Red Cross, as our mutual dedication to providing extraordinary care while serving people in their time of need aligns seamlessly,” added Rich Wilson, President and CEO of Paul Davis Restoration.

Donations from ADGP members also support basic needs for families affected by home fires — which comprise the bulk of Red Cross response efforts — and help ensure the Red Cross can continue educating people nationwide about disaster preparedness so they can cope with crises in their communities when the unthinkable happens.

Paul Davis Restoration has established their own fundraising site with the goal of increasing their overall donation to the American Red Cross from their initial $500,000 to a total of $1,000,000. To help them reach this goal please go to https:// www.redcross.org/donate/cm/ pauldavis-pub.html/ and give what you can. All proceeds will go to the American Red Cross.

ABOUT PAUL DAVIS RESTORATION Paul Davis Restoration has restored residential and commercial properties damaged by fire, water, mold, storms, and disasters for over five decades and is a one-stop shop for disaster damage and restoration with hundreds of locations throughout the United States and Canada.

The professionals at Paul Davis are certified in emergency restoration, reconstruction, and remodeling. For more information visit the company website at www.pauldavis.com.

For further info on available franchise territories go to www. pauldavisbusiness.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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Business Description Fetch! Pet Care is one of the few franchises that continues to innovate its service-proven business model, which was successful during good and bad economic times. The leadership at Fetch! cares about giving their rapidly growing franchisees the power they need when it comes time for a change, ensuring they receive unprecedented guidance, and being there for them when needed.

The company's franchisees collectively boast a superior customer satisfaction score across multiple online review sites. With more than 80,000 satisfied clients nationwide, Fetch! Pet Care has earned the reputation as the most relied upon and trusted pet care service in the country.

For information regarding a Fetch! Pet Care franchise: Email: fetchinfo@r7fdc.com

Fetch! Pet Care is America’s largest and most trusted professional dog walking and pet sitting franchise.

Our services include: Daily Private Dog Walking Daily Pet Sitting for dogs, cats, birds, gerbils, and more!

Overnight Care Puppy Care Pet Transport Pet Medical Administration: Pill Administration, Injections, Subcutaneous Shots, and Fluids

We offer locally owned and operated in-home pet care. Our focus is on exceptional service and reliable care. Our Franchisees employ Pet Care Providers who provide recurring services to pets and their clients.

Owning a Fetch! Pet Care Rhino7 Franchise Sales and Development began supporting Fetch! Pet Care franchise development in 2020. Rhino7 is a full-service franchise sales and development company. With a focus on franchise sales, Rhino7 also offers operational support and real estate assistance.

Join the FASTEST GROWING IV franchise!

Health & Wellness Semi-Absentee Multiple Revenue Streams

, Original Shark from Shark Tank Kevin Harrington- Partner & Ben Crosbie- CEO

70+

OPEN STORES

25+

STATES

LEARN MORE!

Feed your Cells. Fuel your Life.

500+

AVAILABLE TERRITORIES

TITANS OF FRANCHISING

Joy Davis from US Navy to Multi-Territory Business Owner

by Michael Stavrinakis, Consultant, The Franchise Consulting Company

J

oy Davis has a rich and diverse background in the U.S. Military and the healthcare industry, with over thirteen years of experience. She began her journey as a Nurse Assistant

and then joined the military as a hospital corpsman and surgical technician. During her military service, she was stationed at Naval Medical Center in San Diego, CA, and obtained invaluable knowledge and experience. After her military service, she pursued further education and obtained a bachelor's degree in public health and a seconddegree accelerated Nursing Program, leading to her graduation in August 2019.

Joy's nursing career officially began in March 2020 during the COVID-19 pandemic, where she worked for the Veterans Affairs as a Medical-Surgical Oncology Nurse. Her military experience greatly aided her in

adapting to the dynamic and rapidly changing healthcare environment during the pandemic. She developed a passion for geriatrics and palliative care, emphasizing the importance of advanced care planning and palliative care in healthcare settings.

In her pursuit to make a meaningful impact in geriatrics and palliative care, Joy decided to become a senior care advisor through a franchise business. She meticulously researched and chose Senior Care Authority, a company that aligns with her values and aspirations. The franchise model appealed to her as it provided a proven system and resources for a smoother start in her role as a Senior Care Advisor. Joy was drawn

JOY WAS DRAWN TO SENIOR CARE AUTHORITY DUE TO THEIR EXCELLENT REPUTATION, CULTURE OF EXCELLENCE, EXPERTISE, AND VARIOUS REVENUE STREAMS BEYOND ELDERCARE CONSULTING AND PLACEMENT, SUCH AS BEYOND DRIVING WITH DIGNITY AND EMPLOYEE ASSISTANCE SOLUTIONS FOR ELDERCARE (EASE).

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JOY LOOKS FORWARD TO GROWING WITH SENIOR CARE AUTHORITY AND MAKING A POSITIVE DIFFERENCE IN THE LIVES OF SENIORS AND THEIR FAMILIES DURING CHALLENGING TIMES.

to Senior Care Authority due to their excellent reputation, culture of excellence, expertise, and various revenue streams beyond eldercare consulting and placement, such as Beyond Driving with Dignity and Employee Assistance Solutions for Eldercare (EASE).

One influential factor in her decision-making process was

the Senior Meeting with the CEO of Senior Care Authority, Frank Samson, which further solidified her decision and excitement to be part of the company. Joy looks forward to growing with Senior Care Authority and making a positive difference in the lives of seniors and their families during challenging times.

ABOUT THE AUTHOR Contact Michael Stavrinakis at mstav@ thefranchiseconsultingcompany. com to learn more about Veterans opportunities and discounts in the Franchise Industry

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CityWideFranchise.com

$5,400,000

$15,100,000

$6,700,000

2022 FDD Item 19

202 FDD Item 19

2022 FDD Item 190

Median Unit Volume

Top Quartile

We want to be the first choice for franchise owners, clients, & employees.

City Wide manages more than 20 different building maintenance services (e.g. lawn and landscaping, security, handyman services, janitorial) for commercial properties. City Wide specializes in sales leadership and providing world-class client experiences while our independent contractors focus on the services themselves.

City Wide is an award-winning, recession-resistant, essential business.

There’s no better time to make City Wide your first choice.

Contact us today to start a conversation about franchising with City Wide.

CityWideFranchise.com

(855) 209-8970

Average Unit Volume

With City Wide You Get: B2B sales & management model Large, exclusive territories 20+ points of entry with prospects Recurring revenue as an essential business No hourly employees, equipment, or inventory

dbraun@gocitywide.com

TITANS OF FRANCHISING

Empowering Dreams: A Consultant's Journey into Latino Franchising

by Leonor Clavijo, Consultant, The Franchise Consulting Company

H

ola, I'm Leonor Clavijo, and I'm thrilled to share my journey as a consultant dedicated to guiding investors in discovering the perfect franchises in the United States. My mission extends to assisting existing businesses in becoming franchises while strategically targeting the vibrant Latino market.

After almost five years of shepherding businesses through the intricacies of starting up in the United States, I decided to venture beyond my comfort zone in 2020 and embrace the entrepreneurial journey as a franchisee.

Teaming up with my friend from Colombia, Marco Guevara, we assumed the role of Managing Partners at Corporate Cleaning in Raleigh.

This endeavor meant more to us than just a business opportunity; it was a chance to make a meaningful impact and inspire others to enter the world of franchising.

The connection between Marco and me runs deep, extending beyond business into personal relationships.

Marco is married to Andrea Franco, my classmate

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from a Catholic school in Colombia. The foundation of our successful business partnership was built on the bonds of friendship and shared experiences.

Fueled by a desire to better guide our clients, my journey into the franchise world took a significant turn when a friend from the USA, Rachel David, Principal Accountant and Owner at Sevrina Tax & Business Services, Inc, expressed interest in joining forces. Rachel became a partner after hearing about my commitment to helping friends launch their businesses.

Rachel and I attended Discovery Day, where we had the opportunity to meet everyone at Corporate Cleaning. Once we became franchisees, Marco came to the United States, and during the first week, we flew to Michigan for an intensive training course to learn how to run the business.

As we navigated the ups and downs of running Corporate Cleaning in Raleigh, North Carolina, we underwent a metamorphosis with unwavering support.

In this dynamic partnership, Marco orchestrated

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operations, Rachel became our accountant, handling payroll and taxes, ensuring the financial heartbeat of Corporate Cleaning remains strong, while I assumed the vanguard in sales.

Mentorship flowed from John Lechtenberg, the Area Manager at Corporate Cleaning, while founders and CEOs Len Yakuber and Devin Dollar provided the encouragement that fueled our ascent in the fiercely competitive cleaning industry.

My dedication to the franchise industry transcends consultation; it encompasses fortifying existing businesses on their journey to franchise status, all while strategically targeting the burgeoning Latino market.

Armed with expertise in international business, licensing, and franchising, backed by a Master's Degree in Humanities and International Development from Duke University, my journey brings a wealth of knowledge to the forefront. A guiding light for those seeking opportunities

in the dynamic world of franchising, particularly within the Latino community.

MARCO'S VISA E2 ODYSSEY: A TRIUMPH IN IMMIGRATION CHRONICLES In the intricate tapestry of our franchise narrative, Marco's Visa E2 journey became a pivotal chapter. The Visa E2, known as the Treaty Investor Visa, became Marco's gateway not only to actively manage Corporate Cleaning in Raleigh but also to immerse himself in the vibrant American culture and business milieu.

The Visa E2 application involved demonstrating a substantial investment in the business and its potential to generate employment opportunities, contributing to the U.S. economy. A key criterion was Marco's

Colombian origin, which aligned with the treaty of commerce and navigation between the United States and Colombia.

Beyond legalities, the Visa E2 metamorphosed into a conduit for Marco to contribute significantly to the growth of Corporate Cleaning, foster job creation, and make a meaningful impact in the local community.

As Marco, a Mechanical Engineer in Colombia, thrived in his role as a Managing Partner, his journey underscored how navigating the intricacies of U.S. immigration laws could unfurl doors for foreign entrepreneurs. His success narrative stands as a beacon, illustrating that with determination, strategic acumen, and compliance with immigration regulations, individuals like Marco can turn their franchising aspirations into a reality on American soil.

In the vibrant mosaic of our franchise chronicle, Marco's Visa E2 journey is a testament to the boundless opportunities franchising offers, transcending borders, and fostering global collaboration. It's a testament that strategic decisions not only sculpt success but also lay the groundwork for a diverse and flourishing entrepreneurial landscape.

Now, more than ever, the spotlight is on extending our reach to the Latino market.

Collaborating closely with partners and mentors like

Nick Neonakis and the team at the Franchise Consulting Company, we've broadened our horizons to Latin America.

The establishment of an office in Colombia signifies our commitment to providing opportunities and structuring the growth of the franchise industry in Latin America.

FEBRUARY: A MONTH OF CELEBRATION AND REFLECTION As we navigate the exciting terrain of franchising, it's important to acknowledge February as Black History Month—a time to celebrate the rich contributions of the Black community to American history and culture. In our journey, this month serves as a reminder that diversity and inclusivity are not just principles but essential elements in shaping a vibrant and dynamic business landscape.

Join me in this captivating journey as a consultant dedicated to kindling dreams in the vibrant and promising world of Latinofocused franchise consulting.

Flip through the pages to discover not just a story but a narrative of empowerment and entrepreneurial spirit shaping the future of Latino franchising pioneers.

ABOUT THE AUTHOR Leonor Clavijo, an international franchise consultant with over 10 years of experience in international business, licensing, and franchising in the United States and Latin America. Contact Leonor at Leonor@ TheFranchiseConsultingCompany.com

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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THIS IS

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OUR COACHES Experienced, business-minded professionals who are experts in any or all of the following areas: Strategic Planning Revenue Generation Increasing Productivity Sales Management Financial Management Exit Strategy

Our coaches have an entrepreneurial mindset. They are results-oriented and sincere in their desire to help others.

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TITANS OF FRANCHISING

Celebrating the Evolution of Franchising: A Glimpse

into the Next 5 Years of Innovation, Sustainability, and Global Expansion

by Seema Govil, Consultant, The Franchise Consulting Company

in franchise operations, including digital ordering systems, mobile apps, and automated processes to enhance efficiency and customer experience.

2. Focus on Sustainability: Franchises may emphasize sustainability and environmental responsibility, responding to consumer demands for eco-friendly practices.

B

ased on historical patterns and industry insights, I can provide some general trends and potential predictions for the franchise industry in the next five years. Remember

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that these are speculative and subject to change based on various factors. Here are some potential predictions: 1. Technology Integration: Increased technology adoption

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3. Health and Wellness: With a growing focus on health and wellness, franchises in the food and fitness sectors may see increased demand. Healthy menu options and fitnessoriented services could become more prevalent.

4. Flexible Business Models: Franchises may adapt to more flexible business models, allowing for remote work, digital collaborations,

and alternative formats to meet changing consumer preferences.

5. International Expansion: Established franchises may continue to explore international markets for growth opportunities driven by globalization and the desire to tap into new customer bases.

6. E-commerce Integration: Franchise businesses might increasingly incorporate e-commerce strategies to reach a wider audience and accommodate changing consumer shopping habits.

7. Personalization and Customer Experience: Franchises may invest in personalized customer experiences through data analytics and AI-driven technologies, tailoring products and services to individual preferences.

8. Innovation in Delivery Services: The demand for convenient and quick delivery services may drive innovation in the delivery models of various franchise businesses, especially in the food and retail sectors.

9. Diversification of Offerings: Franchises may diversify their product or service offerings to adapt to changing consumer needs and market trends, providing customers with a broader range of options.

10. Emphasis on Social Responsibility: Consumers increasingly value brands that demonstrate social responsibility. Franchises may engage in philanthropy, community involvement, and ethical business practices to build a positive brand image.

It's essential to note that these predictions are based on my research on upcoming trends, and individual franchises may experience different outcomes based on

their industry, location, and specific business strategies.

Additionally, unforeseen events such as economic shifts, global crises, or regulatory changes can influence the trajectory of the franchise industry.

ABOUT THE AUTHOR Seema Govil, a Versatile Leader: Bridging the Worlds of Franchise Consulting, Media, and Philanthropy as the Founder and CEO of Cosmo City Media.

Contact Seema at Seema@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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TITANS OF FRANCHISING

After 20 Years in Fortune 100 Corporate Finance,

This Entrepreneur from Senegal Becomes Floor Coverings International Franchisee of South Dallas

by Rhonda Sanderson, CEO, Sanderson & Associates

J

ibreel Thiaw believes he has a lot to offer as a small-business owner and he can’t wait to get started on his new journey since launching Floor Coverings International of South Dallas recently.

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Coming from a family of entrepreneurs in Senegal, West Africa, Jibreel said he has always taken ownership in everything he has done, sustained by a strong work ethic passed along his family line. His role model is his

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

grandfather who was the largest distributor of cement in Senegal. “My goal is to continue my grandfather legacy here in Dallas metroplex, be part of this great community and make a positive impact that last for generations to come.”

Jibreel, a 46-year-old resident of Mansfield, Texas launched Floor Coverings International of South Dallas-Fort Worth in December to serve customers throughout Mansfield, Burleson, Midlothian, and surrounding areas.

Jibreel previously spent more than 20 years in corporate finance, working for a wide gamut of companies, ranging from a small furniture dealer to Fortune 100 companies such as Proctor & Gamble and American Airlines. “I’m tapping into my wide range of experience to bring our corporate vision to life, and that’s to provide the best in-home flooring shopping experience in North America,” Jibreel said.

Floor Coverings International is changing the game for those looking to upgrade their homes or offices with new flooring. With their innovative and award-winning customer service tools and unique mobile showroom experience, customers can now view more than 3,000 flooring options.

The Design Associates at Floor Coverings International provide personalized assistance in choosing from their extensive collection of flooring styles and materials. The mobile showroom allows clients to see how different options will look with existing furniture, lighting, and paint colors all within the

comfort of their home.

“My passion is people and there is no better place to meet them other than their own home,” Jibreel said. “I am thrilled to be a part of people’s journeys as they refresh the most visible part of their home, which is their floor.”

Floor Coverings International has already revolutionized the market as it consistently ranks as the No.1 Mobile Flooring Franchise in North America

by Entrepreneur Magazine.

As projected by Hardware Retailing, home improvement sales are expected to reach $625 billion by 2025 worldwide.

“After more than 20 years in corporate America, I felt limited in terms of unleashing my full potential and building a legacy,” Jibreel said. “I wanted to be more than a finance expert and Floor Coverings International offers me the opportunity to build a legacy for my family, in the same community we live in.”

The flooring industry is undergoing significant changes and innovations as consumers demand more quality, variety, and sustainability in their flooring choices. According to a recent report by Expert Market Research, the United States flooring market is expected to grow at a compound annual growth rate of 6.5 percent through 2028, driven by the

increasing population, rapid urbanization, and growing investments in renovations and remodeling of infrastructures.

For more information about a consultation go to Floor Coverings International of South Dallas.

ABOUT FLOOR COVERINGS INTERNATIONAL Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 240 franchisees (with 98 more under development) and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www. flooring-franchise.com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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GLOBAL INFLUENCERS GROUP

D A E H A GE T E M A G OF THE

ding a e L lp e H e W nect n o C s r e c n e Inf lu nds ! a r B t o H h it w

ANCHORED TINY HOMES JOINS FRANCHISE FASTLANE

F

ranchise FastLane has 200+ franchisors that come to us yearly all vying for a spot to become part of the FastLane brand portfolio. With only accepting limited NEW brands each year, candidates know that when a new brand joins, it has been vetted for months by our leadership team and is one that has all of the support systems in place to support franchisees and growth.

With over 30 years of combined industry experience, we are excited to welcome the Nation’s leading custom accessory dwelling units (ADUs) company Anchored Tiny Homes to the Franchise We continue to hold high a standard for FastLane brand portfolio. brand partners here at FastLane, but Co-Founders Colton, Austin, Anchored Tiny Homes checked EVERY and Scott, two brothers and box. When you pair this brand with a a father, started servicing standout franchise model in the housing Northern California 30 years world, you get a disruptive franchise ago with a mission to create opportunity! Congratulations to Anchored innovative living spaces that Tiny Homes on joining the FastLane! blend quality, functionality, and style seamlessly. However, their vision was anything but tiny — to THE ATH FRANCHISE MODEL DESIGN positively impact the earth and the This is a home-based business lives of those they serve by building model to start and requires NO prior ADUs to help families stay closer, construction or ADU experience! There earn rental income, and help solve is no equipment or inventory needed the affordable housing crisis that as this brand is subcontractor-based.

America is facing. Their expertise in ADU construction encompasses The corporate support team will launch ads, qualify every single lead, a wide range of solutions, including and set sales appointments right on detached ADUs, attached ADUs and garage conversions allowing them to the franchisees’ calendar from the moment they launch. All the franchisee cater to customer’s specific needs and has to do is go to the appointment and preferences. Think pool houses, offices, she sheds and he sheds, a private close the deal! Anchored Tiny Homes is living space for a loved one, an exercise a tiny investment with BIG returns and launches in as little as 60-90 days. room, and more.

Q&A WITH FOUNDER & CEO COLTON PAULHUS

Q:

What excites you most about your partnership with Franchise FastLane and the future of Anchored Tiny Homes?

A:

I am excited to join with the BEST Franchise Sales Organization in the WORLD and grow our brand to solve the housing crisis! This partnership will enable us to build more housing across markets all over the country!

Q:

What makes Anchored Tiny Homes unique in the franchising world?

A:

Anchored Tiny Homes is the first and only ADU franchise in the United States. We also have some of the most exciting economics in franchising!

Scan to Learn About the Latest Brand in the FastLane!

LEAD WITH ISI® ELITE TRAINING IN THE $32 BILLION FITNESS INDUSTRY IRONSHARPENSIRON

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Low Staffing Simple Operations

Each location requires only 6-10 staff members. Our proprietary software and operating structure allows you to be at your business because you want to not because you have to. *Please see the ISI® Elite Training Franchise Disclosure Document with the issuance date of April 30, 2022 for additional information about this franchise offering.

More questions, reach out to: Kelli Kline, Franchise Development Manager kelli.kline@isielitetraining.com 717.491.3922 This advertisement and the information it contains does not constitute a franchise offering or the solicitation of an offer to buy an ISI® Elite Training Franchise which may be made only after your receipt ISI® Elite Training Franchise Disclosure Agreement, which first must be registered with certain states. ISI® Elite Training franchises are offered solely by means of the franchise disclosure document issued by ISI® Franchise International, Inc. To request a copy of the ISI® Elite Training FDD please contact Adam Rice at the following mailing address ISI Franchise International, Inc., 5601 77 Center Dr. Charlotte, NC 28217, or by telephone (254) 319-0108. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, ISI will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with the Franchise Sales Manager at ISI® Elite Training for an updated list of jurisdictions where franchises can be sold.

Copyright© 2022. ISI Franchise International, INC. ALL RIGHTS RESERVED.

LEARN M ORE ABOUT TH E P OW ER OF TH E H ALLM ARK B RAN D.

• Dedicated real estate and market development resources • Store design support provided - all layouts uniquely designed for location • Complimentary location demographic study and category planning assistance • National, local and social media marketing • Loyalty program for consumers • Sales director and consultant support • New owner training and resources • Vast product assortment and unique fixturing • Visual merchandising recommendations provided • Point of sale and register program – technology support

Independent retailer without franchise fees

FO R M O RE I NFORMATION: Call (816) 457-0912 Email Grow_with_Hallmark@Hallmark.com Or visit GrowWithHallmark.com ©2022 HALLMARK CARDS, INC.

TITANS OF FRANCHISING

Unveiling the Benefits of IV Therapy: A Consultation

with Ronak Patel, Franchise Consultant, and IV Nutrition's Visionary Founder, Jason Fechter

by Ronak Patel, Consultant, The Franchise Consulting Company

I

In the fast-paced world we live in today, individuals are constantly seeking innovative ways to enhance their overall well-being and boost their energy levels. One groundbreaking solution that has gained immense popularity in recent years is Intravenous (IV) Therapy. This cuttingedge technique, which involves the direct delivery of essential nutrients and fluids into the bloodstream, has transformed the way people approach their health and vitality.

At the forefront of this transformative movement is IV Nutrition, founded by a visionary individual deeply passionate about holistic wellness. Jason Fechter, the Founder, and CEO of IV Nutrition, is a pioneer in the field of alternative healthcare solutions. His dedication to providing high-quality IV Therapy services has not only earned him a strong reputation but has also contributed significantly to the therapy's growing popularity.

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UNDERSTANDING THE POWER OF IV THERAPY IV Therapy, also known as intravenous nutrient therapy, is a medical technique that delivers vital nutrients, vitamins, minerals, and fluids directly into the bloodstream.

By bypassing the digestive system, the body can absorb these essential elements more efficiently, ensuring maximum

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

effectiveness. This therapy has become increasingly popular due to its numerous benefits, ranging from increased energy levels and enhanced immune function to improved skin complexion and faster recovery after intense physical activities.

Ronak Patel, a highly respected Franchise Consultant, business owner,

and CEO of a successful medspa, is deeply passionate about innovative healthcare practices, including IV Therapy. With his extensive experience, Ronak recognizes the transformative potential of IV Therapy in the health and wellness industry. His consultative approach and deep understanding of client requirements make him an ideal advocate for the benefits of this groundbreaking treatment.

THE ROLE OF IV THERAPY IN MODERN HEALTHCARE As the demand for alternative healthcare solutions continues to rise, IV Therapy has emerged as a preferred choice for individuals seeking holistic and personalized approaches to their well-being. The dedication and vision of Jason Fechter, the Founder, and CEO of IV Nutrition, have played a pivotal role in popularizing IV Therapy as a trusted method for achieving optimal health.

RONAK PATEL: A VISIONARY IN HEALTHCARE Ronak Patel's proactive and insightful approach to identifying and resolving issues makes him a valuable asset in the healthcare industry. His exceptional listening skills and consultative mindset enable him to effortlessly understand his clients' requirements, ensuring they receive personalized and effective solutions. Ronak's background as a successful business owner and CEO of a medspa sets him apart, making him a sought-after consultant in the franchise industry.

IV Therapy, championed by visionaries like Jason Fechter, the Founder, and CEO of IV Nutrition, and supported by experts like Ronak Patel, stands as a testament to the continuous evolution of healthcare practices.

Individuals seeking proactive and effective ways to optimize their health and well-being can trust pioneers in the field to

guide them toward optimal health through revolutionary treatments like IV Therapy.

To learn more about the benefits of IV Therapy and explore the transformative potential it holds, visit IV Nutrition's website.

ABOUT THE AUTHOR Ronak Patel is a highly regarded Franchise Consultant and business owner known for his exceptional expertise in business development and market expansion. His passion for innovative solutions and entrepreneurial growth aligns seamlessly with his role as a consultant and makes him a valuable asset to businesses seeking to thrive in competitive markets. Contact Ronak at ronak@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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FRESHNESS ISN’T JUST A SAYING, IT’S A COMMITMENT. A SINCERE BELIEF THAT A GOOD MOOD BEGINS WITH GOOD FOOD AND EVERYONE HAS A PLACE AT THE TABLE. VISIT OUR WEBSITE FOR FRANCHISE INFORMATION MAHANAFRESH.COM MEET MAHANA AT THE GREAT AMERICAN FRANCHISE EXPO IN HOUSTON AND DALLAS! FOR FREE TICKETS GO TO: WWW.FRANEXPOUSA.COM

Turning Dreams to Reality with a Sweet Ending!

Scan for more information on the DonutNV franchising opportunity!

DonutNV continues to change lives through franchise ownership for entrepreneurs across the country! This sweet brand serves up a mobile based opportunity that has offered many franchisees to live out their dream of owning their own business. Two franchisees, Robin and Ron, share their journey into franchise ownership with DonutNV.

Robin & Ron Goshorn - Florence, Alabama Franchisees

Robin Goshorn served our nation honorably in the United States Navy before her honorable discharge.

She always dreamed of someday opening her own restaurant. She never imagined that she would be in the mobile food industry, but fate and her husband intervened.

Ron Goshorn had spent decades in the restaurant industry where

he started washing dishes, flipping burgers, and eventually became General Manager. In his time in these positions, he learned and managed compliance, food safety, and employee management. Like Robin, Ron envisioned opening and operating their own restaurant someday.

As Robin and Ron contemplated a business of their own, an advertisement for DonutNV popped up on their computer. After first ignoring it, they decided to check it out even though it was opposite of their original plan which was investing in a brick and mortar concept.

While the Goshorn’s were driven by things like return on Investment (ROI) and the numbers, once they tasted DonutNV’s freshly made mini donuts along with the freshly squeezed lemonade, they were hooked!

What do Robin and Ron love most about DonutNV? Freedom. They can operate when and where they want in their protected territory.

Meeting people. Every time they operate at an event, they get to meet new people, though they are getting their fair share or repeat customers who have become loyal fans of them and DonutNV! The straight-forward approach and simplicity of DonutNV. The backend support and systems that DonutNV provides.

The ability to operate their business from a new and different location every day.

Harmoniously working with other mobile food truck operators.

The ability to give back to the community both in donations and in service.

What advice would they give potential or new DonutNV franchise owners?

Do your homework as it relates to the numbers.

Research things ahead of time like commissaries, potential location restrictions, and permitting needs.

Network-Network-Network! This applies not only to the business community but also to schools, local government officials, and local non-profit organizations.

Support your fellow mobile food truck operators and joint local food groups.

Give back to the community.

Participate in the various DonutNV systems and learning events.

Have a plan of success formulated and ready to go.

Have FUN!

How are the Goshorn’s doing?

In addition to having a lot of fun, they are also making significant “donut dollars” while making an impact in their local community. The next time you are in Florence, Alabama, check out Ron and Robin Goshorn’s DonutNV operation not only to have the world’s best hot and freshly made donuts and freshly squeezed lemonade, but to also meet some really great people! These two are truly Titans of Franchising!

Ricki Wilkins | Sr. Franchise Director 937-289-4050 | rw@lookgood-

Franchising is a Beautiful Thing

The Deka Lash Advantage

Franchise Fees: Single Unit: $51,900

Triple (Most Popular!): $104,900

Proven Semi-Passive Model

Five Units: $165,700

Corporate Call Center – books all appointments, takes customer service calls.

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No Receptionist – all employees are revenue generating

$214,662 (4 bed studio) $460,480 (8 bed studio)

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AI Innovations – New Smartphone App! Auto check-in, appointment scheduling and management, text your studio option

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6%

Franchise Advisory Council Lash Artist Training on-site: multiple career paths for lash artists

OUR IDEAL CANDIDATE $500k Net Worth | $100k Liquid 35-60 Years Old Couples and Professionals Franchisees of Other Brands

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CONTENT

Insurance companies are now hyper-focused on content restoration. It’s more affordable for them to pay to restore vs. pay for replacing.

Contents coverage on a typical homeowner’s policy carries an amount of roughly 75% of their full structure coverage. Ex: A $350,000 structure policy would carry approx. $262,500 in contents coverage.

ARE facts THE IN THE stats

Skilled labor is hard to find nowadays.

Construction restoration companies need their skilled labor to focus on the reconstruction of the property.

Personal property (aka contents) in a fire or water loss is the second largest expense in an insurance claim.

Restorable

THE

1,100% increase in mold-related insurance claims over the past decade.

5 million Americans experience a water damage emergency yearly.

365,000 households report a fire loss yearly.

Res

tora

Restorable

ble

Source: The Insurance Information Institute

why

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TITANS OF FRANCHISING

Franchise Marketing in 2024: Strategies for Success in a Dynamic Landscape customer interactions to the integration of cutting-edge technologies, franchises are navigating a terrain where personalized experiences, community engagement, and sustainability are paramount.

Join us on a journey through the dynamic landscape of franchise marketing, exploring how forward-thinking brands are leveraging the latest tools and strategies to thrive in a competitive and ever-changing market.

I

n the rapidly evolving realm of business, franchise marketing stands at the forefront of innovation and adaptation. As we navigate the complexities of 2024, the strategies employed by franchises are undergoing transformative shifts influenced by technological

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advancements, dynamic consumer behaviors, and the imperative for inventive approaches. This article delves into the key trends and strategies defining franchise marketing in the current landscape.

From the digital dominance reshaping

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

DIGITAL DOMINANCE In the contemporary marketing landscape, the digital realm continues to be a driving force for franchises seeking to connect with their target audience. As we continue into 2024, the focus on digital dominance is not merely about having an online presence but revolves around creating a seamless and engaging digital experience for customers.

Social Media Integration Franchises recognize the pivotal role of social media in shaping consumer perceptions and driving engagement. Platforms

like Facebook, Instagram, TikTok, and LinkedIn are no longer optional but essential channels for brand visibility.

In 2024, the emphasis is on more than just corporatelevel content. Franchisees are encouraged to create localized content, injecting authenticity into the brand's online persona. This approach fosters a sense of community, as customers relate to the real people behind the franchise.

Social media becomes a dynamic tool for storytelling, enabling franchises to connect with their audience on a personal level.

Influencer Marketing The power of influencer marketing continues to grow, with franchises recognizing the authenticity and reach that influencers bring to the table. In 2024, franchises are meticulous in selecting influencers whose values align with their brand. This strategic alignment goes beyond product promotion, delving into storytelling that resonates with the audience. Influencers are seen not just as endorsers but as partners in building a narrative that reflects the essence of the franchise.

This approach humanizes the brand, making it more relatable and trustworthy in the eyes of consumers.

Personalized Marketing Advancements in data analytics have paved the way for a new era of personalized marketing.

Franchises are leveraging customer data responsibly to

deliver tailored experiences.

From targeted email campaigns to personalized promotions based on individual customer behavior, personalization is no longer a luxury but a necessity. In 2024, franchises are investing in technologies that allow them to analyze vast datasets effectively.

The goal is to understand customer preferences, anticipate needs, and enhance satisfaction through personalized interactions.

This tailored approach not only increases customer loyalty but also contributes to the overall positive perception of the franchise.

TECHNOLOGY INTEGRATION As technology continues to evolve at a rapid pace, franchises are at the forefront of integrating innovative technologies into their marketing strategies. In 2024, successful franchises are those that embrace cutting-edge tools to enhance customer experiences and streamline internal processes.

Augmented Reality (AR) and Virtual Reality (VR) The integration of AR and VR technologies is reshaping how franchises engage with their audience. These immersive technologies are not limited to marketing; they extend to training programs, creating a holistic brand experience. Franchises are employing AR for virtual store tours, allowing customers to explore

products in a digital space.

VR, on the other hand, is utilized for interactive product demonstrations, providing a unique and memorable way for customers to interact with the brand. In 2024, franchises understand that embracing AR and VR is not just about staying technologically relevant but about creating experiences that leave a lasting impression.

Artificial Intelligence (AI) in Marketing Automation Artificial Intelligence is a game-changer in marketing automation. Franchises are adopting AI-powered tools like chatbots, predictive analytics, and automated customer interactions to streamline processes.

Chatbots offer instant and personalized responses to customer queries, enhancing the overall customer experience. Predictive analytics, powered by AI, enables franchises to analyze vast datasets, predict customer behavior, and tailor marketing strategies accordingly. Automated customer interactions, backed

by AI, free up valuable time for marketing teams, allowing them to focus on strategic initiatives and creative endeavors. The integration of AI in marketing is not just a trend but a fundamental shift in how franchises approach customer engagement in the digital age.

TO READ THE FULL ARTICLE CLICK HERE TO VISIT OUR WEBSITE >>>

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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Why Starting a Business in a Down Economy Makes Sense

by Rudy Frederico, Consultant, The Franchise Consulting Company

S

tarting a business in a down economy might seem counterintuitive to many. The common belief is that economic downturns are synonymous with instability, increased risks, and limited consumer spending. However, contrary to popular belief, launching a business during a recession or in a sluggish economy can present unique opportunities and advantages for aspiring entrepreneurs.

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LOWER COSTS AND ACCESSIBLE RESOURCES During economic downturns, various business-related costs often decrease significantly.

Rentals, office spaces, raw materials, and labor costs might be more affordable due to reduced demand. This situation allows entrepreneurs to negotiate better deals, secure lower prices, and access resources that might have been prohibitively expensive during economic booms.

FEBRUARY 2024 | WWW.FRANCHISEJOURNAL.COM

INCREASED AVAILABILITY OF TALENT High unemployment rates during economic downturns mean that there's a surplus of talented individuals in the job market. Skilled professionals who might be seeking new opportunities or laid off from their previous jobs are often more willing to join startups, bringing valuable expertise and experience. This enables businesses to build stronger

teams without the fierce competition that exists in a booming economy.

NICHE MARKET OPPORTUNITIES Economic downturns shift consumer behaviors and priorities. Entrepreneurs who can identify and cater to emerging needs or new market niches have the chance to establish themselves as industry leaders. Adaptable and innovative startups can create products or services that address these evolving demands, gaining a competitive edge when the economy rebounds.

INNOVATIVE SOLUTIONS AND AGILITY Tough economic times necessitate creativity and adaptability. Startups born in a downturn tend to be more innovative and agile, as they're forced to find efficient and resourceful solutions to survive. This resilience and adaptability become ingrained in the business culture, setting a strong foundation for future growth and success.

LESS COMPETITION Economic downturns often lead established companies to scale back or become more conservative in their approach, leaving gaps in the market.

This reduction in competition provides new businesses with a chance to enter the market with less rivalry, allowing them to gain market share more easily.

EARLY LEARNING OPPORTUNITIES Starting a business in a challenging economic climate

ENTREPRENEURS WHO CAN IDENTIFY AND CATER TO EMERGING NEEDS OR NEW MARKET NICHES HAVE THE CHANCE TO ESTABLISH THEMSELVES AS INDUSTRY LEADERS.

provides invaluable lessons in financial management, risk assessment, and resilience.

Entrepreneurs who navigate their ventures through tough times tend to develop a deeper understanding of business dynamics, setting them up for long-term success.

POTENTIAL GOVERNMENT SUPPORT Governments and institutions might introduce stimulus packages, loans, or grants to encourage entrepreneurship and economic recovery during downturns. Taking advantage of these support systems can significantly benefit new businesses and startups, providing financial assistance or access to resources that may not be available during economic upswings.

FRANCHISING FURTHER REDUCES RISK Starting a business in any economy comes with risk. In fact, according to the Bureau

of Labor Statistics, most startup businesses are closed in 24 months or less. Franchises tend to have a higher level of success because they come with support, a proven system or method of doing business, marketing plans and are easier to get funded.

While starting a business in a down economy comes with its set of advantages, it's crucial to acknowledge and mitigate the associated risks.

Businesses should be founded on thorough market research, a robust business plan, and a clear understanding of the target audience's needs.

If you are considering business ownership, consider franchising to gain all the advantages listed about and mitigate your risks. Seek professional assistance like an experienced franchise consultant to guide you through the process.

In conclusion, history has shown that successful companies like Microsoft, Airbnb, and Uber emerged during economic downturns.

These businesses leveraged the unique opportunities presented by challenging times and transformed into industry giants. For aspiring entrepreneurs, a down economy might just be the perfect launchpad for a successful and resilient business venture.

ABOUT THE AUTHOR Rudy Frederico is a 30-year veteran of franchising with over 800 units to his credit. As both a franchisor and a franchisee, Rudy is uniquely qualified to help people identify and secure the RIGHT franchsiee. Contact Rudy at rudy@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | FEBRUARY 2024

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