CHAMPIONING OUR GUEST EXPERIENCE

Regarded as one of the premier aquariums in the U.S., The Florida Aquarium welcomes guests from Florida, the U.S. and around the world to experience a wide variety of aquatic and terrestrial animals. Through an exemplary guest experience, we strive to build awareness, nurture understanding and foster compassion in fulfillment of our mission to inspire conservation action.

With a focus on the future, The Florida Aquarium partnered with international visitor experience-focused strategy and research company, A Different View, to undergo a guest experience audit. Results were presented in the fall and findings are currently under review. Data collected included visitors’ observations, timing and tracking, post-visit surveys and analyses of capacities and flow.