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TSLN.com 877-847-9100
1501 5th Avenue | Suite 101 | Belle Fourche, SD 57717
2016-2017
market
overview
“It is a great responsibility to deliver the industry news we too as producers and ranchers find important. Our customers and readers are essential to our future. Helping their businesses thrive is ultimately our most important vocation.” ~ SABRINA “BREE” POPPE, PUBLISHER
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Maintaining a tradition of value for
over 50 years. Tri-State Livestock News is the production based publication cattlemen rely on for industry news, accurate sale and market reports, progressive reporting, entertaining features and educational columns. Tri-State Livestock News covers policies and issues affecting the customs, culture and economic stability of the entire agricultural industry. Published every Saturday, the paper reaches 23,000 readers each week. The trade publication appreciates subscribers in every state and Canada, but the majority of readers call South Dakota, North Dakota, Nebraska, Wyoming, Montana and Colorado home.
audience
demographics 92% 87% 92% 90% 90% 78% 59% 76%
of our press run is distributed to paid subscribers, and most have received the paper for over 15 years. of subscribers live in the Dakotas, Montana, Wyoming and Nebraska – though we have subscribers in every state in the nation, and many foreign countries around the world! own their ranches and 75% have lived in their current residence for longer than 25 years. of our readers are livestock producers, predominantly registered and commercial 250-500+ cow-calf operations. of our readers use natural service, with 40% also utilizing artificial Insemination and Embryo Transfer methods. of our readers forecast to average $3,500$4,500 on buying bulls, and 74% will travel in excess of 350 miles to find the right genetics, program and quality. retain their own replacements. of our readers utilize horses on their operations,the majority owning 5-10 head. *SOURCE: 2013 READER SURVEY RESULTS
powerful reach
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Digital Services
Print Edition
We have expanded our marketing options so you can extend your reach. TRI-STATE LIVESTOCK NEWS offers a selection of digital solutions to ensure you get your message to your customer, within your budget. From livestock and event videography to social media marketing and online reputation management, we can connect you to your customers online. As well as help you create new ones.
TRI-STATE LIVESTOCK NEWS publishes in the heart of short-grass country, a region known for producing the legendary “northernâ€? commercial feeder cattle and being home to some of the livestock industry’s most astute cattle and horse producers. We’re proud to be a solid choice for auction markets, livestock producers, and agribusiness owners who utilize this publication, its special magazines and its digital capabilities as key components in their advertising strategy. Retention rate is over 91% among paid subscribers. In addition to the regular weekly paper, subscribers enjoy special editions and 10 glossy magazines with engaging photos and a mix of business-minded and light-hearted stories. 1501 5th Ave. - Suite 101 • Belle Fourche, SD 57717
Vol. 36 No. 22 • May 31, 2016
~www.farmerandrancherexchange.com~
For ClassiFieds
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With 52,800 readers in South Dakota, Nebraska, Wyoming, North Dakota, Montana, and Minnesota, the Farmer & Rancher Exchange is the largest weekly advertising publication distributed free in the upper Midwest region. First published in 1981 the Farmer & Rancher Exchange offers a vast potential customer base with the largest geographical coverage of any South Dakota-based agricultural publication. Many of the very first advertisers have consistently placed ads in the Farmer & Rancher Exchange for 35 years. These loyal advertisers include livestock markets and producers, vehicle dealers, farm machinery and equipment dealers, antique dealers, realtors, auctioneers, seed, feed, retail, grocery and building material businesses.
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Stock Show
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ANNUAL PREMIER PUbLICATION
AnnuAl PublicAtion | 2016 Edition | VolumE XiV
SPRING 2016 EDITION
october 15-22, 2016
2016
2016
ROUNDUP
Stock Show
& Rodeo
Fall 2016
the cattle journal fall 2016
AG Pride 2016
HORSE
Open SeaSOn 2016
snapshot
SPRING 2016 FORAGE
2016 bLACK hILLS STOCK ShOW & RODEO® ANNUAL PREMIER EDITION
product
January 29 - February 7, 2016
Black Hills
Also Inside: Page 82
2016
Horse Sale Catalog
P Reach
Ag ride 2016
A PUBLICATION OF
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P U B L I C A T I O N
O F
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P U B L I C A T I O N
the
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P U B L I C A T I O N
O F
Best Consumers
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DISTRIBUTION
JANUARY
Special Sections: Winter Cattle Journal, Black Hills Stock Show, HIRED Recruitment Guide Events: NWSS, BHSS, HIRED Recruitment Fair & Workshop
Farmer & Rancher Exchange
Major Trade Shows & Events Editions National Western Stock Show . . . . . . Denver, CO . . . . . . January Black Hills Stock Show . . . . . . Rapid City, SD . . . . January The Mate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Billings, MT . . . . . February NE Cattleman’s Classic . . . . . . . . . . . . Kearney, NE . . . . . February Sandhills Ranch Expo . . . . . . . . . . . . Bassett, NE . . . . . . . . June Black Hills Roundup . . . . . Belle Fourche, SD . . . . . . . July Days of 76 . . . . . . . . . . . . . Deadwood, SD. . . . . . . July Dakotafest . . . . . . . . . . . . . . . . . . . Mitchell, SD . . . . . August Central States Fair . . . . . . . .. . . Rapid City, SD . . . . . August SD State Fair . . . . . . . . . . . . . . . . . . . Huron, SD . . . . . August SD Stockgrowers . . . . . . . . . . . . . Rapid City, SD . .September The NILE . . . . . . . . . . . . . . . . . . . . . . . . Billings, MT . . . . . October SD Cattleman’s Association . . . . . . Pierre, SD . . December
Special Features
SD Cattleman’s Association . . . . . . . . . . . . . . . . . . . . . December
Special Sections: OPEN SEASON Events: DakotaFest, Central States Fair, Cammacks’ Roundup Days
SEPTEMBER
Special Sections: Stallion Showcase Events: Watertown Farm Show, HIRED Recruitment Fair & Workshop
Special Sections: NILE Events: SD State Fair, ND Stockmen’s Convention, SD Stockgrowers’ Convention, HIRED Online Recruitment Workshop
APRIL
OCTOBER
FEBRUARY
Tri-State Livestock News
AUGUST
Special Sections: Forage, Heartland Business Directory SPRING/SUMMER
Special Sections: Fall Cattle Journal, Heartland Business Directory FALL/WINTER
MAY
Events: NILE, Western Junior Livestock Show
Special Sections: Ag Pride Events: SDLMA Convention, HIRED Online Recruitment Workshop
JUNE
Events: Sandhills Ranch Expo, SD Auctioneers Convention, Prime Time Gala, SDHSRA Finals, Crazy Horse PRCA Rodeo, Casey Tibbs - Match of Champions Rodeo
(Fence Post, Tri-State Livestock News)
NOVEMBER
Events: Black Friday week, Wyoming Stock Growers Association, NRCA Finals
DECEMBER
Events: South Dakota Cattlemen’s Convention
JULY
Special Sections: Horse Roundup Events: Black Hills Roundup, Days of ’76 PRCA Rodeo
For marketing and advertising information, please visit us online at:
www.TSLN.com and click on the WORK WITH US tab. Or call us at: 877-847-9100 Or drop by at: 1501
5th Avenue, Ste. 101, Belle Fourche, SD 57717