Tri-State Livestock News // Farmer & Rancher Exchange Media Kit 2017

It’s your life.

It’s our business.

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TSLN.com 877-847-9100

1501 5th Avenue | Suite 101 | Belle Fourche, SD 57717

2016-2017

market

overview

“It is a great responsibility to deliver the industry news we too as producers and ranchers find important.

Our customers and readers are essential to our future.

Helping their businesses thrive is ultimately our most important vocation.” ~ SABRINA “BREE” POPPE, PUBLISHER

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Maintaining a tradition of value for

over 50 years.

Tri-State Livestock News is the production based publication cattlemen rely on for industry news, accurate sale and market reports, progressive reporting, entertaining features and educational columns.

Tri-State Livestock News covers policies and issues affecting the customs, culture and economic stability of the entire agricultural industry.

Published every Saturday, the paper reaches 23,000 readers each week. The trade publication appreciates subscribers in every state and Canada, but the majority of readers call South Dakota, North Dakota, Nebraska, Wyoming, Montana and Colorado home.

audience

demographics 92% 87% 92% 90% 90% 78% 59% 76%

of our press run is distributed to paid subscribers, and most have received the paper for over 15 years. of subscribers live in the Dakotas, Montana, Wyoming and Nebraska – though we have subscribers in every state in the nation, and many foreign countries around the world! own their ranches and 75% have lived in their current residence for longer than 25 years. of our readers are livestock producers, predominantly registered and commercial 250-500+ cow-calf operations. of our readers use natural service, with 40% also utilizing artificial Insemination and Embryo Transfer methods. of our readers forecast to average $3,500$4,500 on buying bulls, and 74% will travel in excess of 350 miles to find the right genetics, program and quality. retain their own replacements. of our readers utilize horses on their operations,the majority owning 5-10 head. *SOURCE: 2013 READER SURVEY RESULTS

powerful reach

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Digital Services

Print Edition

We have expanded our marketing options so you can extend your reach.

TRI-STATE LIVESTOCK NEWS offers a selection of digital solutions to ensure you get your message to your customer, within your budget. From livestock and event videography to social media marketing and online reputation management, we can connect you to your customers online. As well as help you create new ones.

TRI-STATE LIVESTOCK NEWS publishes in the heart of short-grass country, a region known for producing the legendary “northern� commercial feeder cattle and being home to some of the livestock industry’s most astute cattle and horse producers. We’re proud to be a solid choice for auction markets, livestock producers, and agribusiness owners who utilize this publication, its special magazines and its digital capabilities as key components in their advertising strategy. Retention rate is over 91% among paid subscribers. In addition to the regular weekly paper, subscribers enjoy special editions and 10 glossy magazines with engaging photos and a mix of business-minded and light-hearted stories.

1501 5th Ave. - Suite 101 • Belle Fourche, SD 57717

Vol. 36 No. 22 • May 31, 2016

~www.farmerandrancherexchange.com~

For ClassiFieds

Call, 1-877-347-9122 or email Classifieds@tsln-fre.com

For subsCription inFormation Call 1-877-347-9100

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With 52,800 readers in South Dakota, Nebraska, Wyoming, North Dakota, Montana, and Minnesota, the Farmer & Rancher Exchange is the largest weekly advertising publication distributed free in the upper Midwest region. First published in 1981 the Farmer & Rancher Exchange offers a vast potential customer base with the largest geographical coverage of any South Dakota-based agricultural publication. Many of the very first advertisers have consistently placed ads in the Farmer & Rancher Exchange for 35 years. These loyal advertisers include livestock markets and producers, vehicle dealers, farm machinery and equipment dealers, antique dealers, realtors, auctioneers, seed, feed, retail, grocery and building material businesses.

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Visitors...........31,097 Page Views....61,423 Page Visits.....41,769 *12-month average

Stock Show

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ANNUAL PREMIER PUbLICATION

AnnuAl PublicAtion | 2016 Edition | VolumE XiV

SPRING 2016 EDITION

october 15-22, 2016

2016

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Black Hills

Also Inside: Page 82

2016

Horse Sale Catalog

P Reach

Ag ride 2016

A PUBLICATION OF

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DISTRIBUTION

JANUARY

Special Sections: Winter Cattle Journal, Black Hills Stock Show, HIRED Recruitment Guide Events: NWSS, BHSS, HIRED Recruitment Fair & Workshop

Farmer & Rancher Exchange

Major Trade Shows & Events Editions National Western Stock Show . . . . . . Denver, CO . . . . . . January Black Hills Stock Show . . . . . . Rapid City, SD . . . . January The Mate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Billings, MT . . . . . February NE Cattleman’s Classic . . . . . . . . . . . . Kearney, NE . . . . . February Sandhills Ranch Expo . . . . . . . . . . . . Bassett, NE . . . . . . . . June Black Hills Roundup . . . . . Belle Fourche, SD . . . . . . . July Days of 76 . . . . . . . . . . . . . Deadwood, SD. . . . . . . July Dakotafest . . . . . . . . . . . . . . . . . . . Mitchell, SD . . . . . August Central States Fair . . . . . . . .. . . Rapid City, SD . . . . . August SD State Fair . . . . . . . . . . . . . . . . . . . Huron, SD . . . . . August SD Stockgrowers . . . . . . . . . . . . . Rapid City, SD . .September The NILE . . . . . . . . . . . . . . . . . . . . . . . . Billings, MT . . . . . October SD Cattleman’s Association . . . . . . Pierre, SD . . December

Special Features

SD Cattleman’s Association . . . . . . . . . . . . . . . . . . . . . December

Special Sections: OPEN SEASON Events: DakotaFest, Central States Fair, Cammacks’ Roundup Days

SEPTEMBER

Special Sections: Stallion Showcase Events: Watertown Farm Show, HIRED Recruitment Fair & Workshop

Special Sections: NILE Events: SD State Fair, ND Stockmen’s Convention, SD Stockgrowers’ Convention, HIRED Online Recruitment Workshop

APRIL

OCTOBER

FEBRUARY

Tri-State Livestock News

AUGUST

Special Sections: Forage, Heartland Business Directory SPRING/SUMMER

Special Sections: Fall Cattle Journal, Heartland Business Directory FALL/WINTER

MAY

Events: NILE, Western Junior Livestock Show

Special Sections: Ag Pride Events: SDLMA Convention, HIRED Online Recruitment Workshop

JUNE

Events: Sandhills Ranch Expo, SD Auctioneers Convention, Prime Time Gala, SDHSRA Finals, Crazy Horse PRCA Rodeo, Casey Tibbs - Match of Champions Rodeo

(Fence Post, Tri-State Livestock News)

NOVEMBER

Events: Black Friday week, Wyoming Stock Growers Association, NRCA Finals

DECEMBER

Events: South Dakota Cattlemen’s Convention

JULY

Special Sections: Horse Roundup Events: Black Hills Roundup, Days of ’76 PRCA Rodeo

For marketing and advertising information, please visit us online at:

www.TSLN.com and click on the WORK WITH US tab.

Or call us at: 877-847-9100 Or drop by at: 1501

5th Avenue, Ste. 101, Belle Fourche, SD 57717