TheFencePost.com
your customers are our readers farmers & ranchers agricultural industrialists rural lifestylists 501 8th Avenue | Greeley, CO 80631 | 800-275-5646 January 2017
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market overview We’ve been bringing ag news and information to readers in Colorado, Nebraska and Wyoming — and beyond — for more than 35 years. Our focus is on the information our readers need to make the decisions to make a living. Water rights, cattle markets, crop inventories, technology, research, government regulation—our readers have to make informed decisions about all these issues, while still driving the tractor, fixing the fence and calving out heifers. They’ve learned they can count on us to keep an eye on the issues that affect them, and give them the facts to make those decisions. It’s a big responsibility, and we take it seriously. But we also know how important it is to record the feelgood stories of our lifestyle, and we understand how much we need a little humor from cartoonists and columnists like Baxter Black and Lee Pitts. Add all that to one of the most comprehensive ag-focused classifieds listings in the area and you have a valuable vehicle for reaching the folks who are serious about agriculture. How do we know? Our readers also advertise with us. Flip through the pages and you’ll see advertisements from some of the most reputable names in agriculture.
audience demographics Geography* Readers that live in Colorado, Nebraska or Wyoming ����������
88% 93% 88% 83%
Expendable Income* Readers who are 45 or older ����������������������������������������
Residency* Readers that live in a small town or on acreage �������
Lifestyle* Readers are active in, retired from, or directly support farming & ranching ���
*Source: Fence Post Reader Survey
print | digital | advertising | marketing
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powerful reach Print Edition In an age when people increasingly look to a screen, rather than a paper, for news and information, more than threequarters of our readers have paid to get The Fence Post in their mailbox for more than five years, and 37% have been with us since before the turn of the century. When we look at who those readers are, more than 83% are active in farming, ranching or agribusiness, or retired from the ag industry. They tell us they take an average of three hours out of their busy weeks to read the stories, before they pass it on to two or three other people. Advertising and classifieds are near the top of the list of what they read most regularly.
TheFencePost.com 30-day traffic*
Digital Services While our readers do like their news in the mailbox, they also recognize that information is gaining speed and they look for it online as well. Our weekly e-newsletter reaches 8,000 readers, with an 11.28% open rate. Our website attracts visitors for both news and the evergreen information that helps them make solid, profitable decisions. Our sales representatives can talk to you about the opportunities we have to get your message delivered directly to the people who want to receive it.
46,873
Users ������������������������� Page Views �����������������
108,447
Sessions ����������������
60,134
*8-month average, Jan.-Aug. 2016
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product snapshot Reach The Fence Post’s Best Consumers
Coverage Area
with our Award-Winning Publications!
The Fence Post format: newsprint frequency: weekly (Monday) quantity: 20,000 issue
The Fence Post is a weekly paper that is mailed to subscribers and is distributed primarily in Colorado, Nebraska & Wyoming, with a few subscribers in every state of the nation. Single copy purchase or pick-up at key partners, including livestock sale barns and auction companies.
distribution
Homeland: Farm, Ranch & Home Realty
SOUTH DAKOTA
Casper
format: magazine frequency: bi-annually quantity: 20,000 issue
WYOMING Cheyenne
NEBRASKA
Lincoln
Denver
UTAH
Topeka
Grand Junction Moab
COLORADO
Breeder’s Connection
KANSAS
Pueblo
format: magazine frequency: annually (December) quantity: 20,000 issue
Ideas. Solutions. Results.
Summer Events format: magazine frequency: annually (June) quantity: 20,000 issue
The demographics of your best customers come from all walks of life. Let us dig into who your best target customer is and build a focused marketing campaign tailored to your needs. Whatever your customer’s passion, our targeted content strategies will provide a dynamic marketing option for your business. SwiftLocalSolutions.com
For Marketing & Advertising Information, please visit us online at: www.TheFencePost.com and click on the ADVERTISE tab. Or call us at: 800-275-5646 Street Address: 501 8th Avenue, Greeley, CO 80631 print | digital | advertising | marketing