NEW LLADRO STORE IN NYC Spanish luxury in the heart of NYC

Lladró announces the opening of a new store in New York, the first in the US with the brand’s new concept dedicated to its most groundbreaking creative designs and collaborations. Located at 435 W. 14th Street in the lively Meatpacking District, the new retail format will offer a unique shopping experience focused on interaction with the brand’s innovations while giving visitors an insight into Lladró’s creative and craft processes through virtual technology experiences. In addition to the new concept, Lladró’s Lighting lines will also be a main focus of the space.

The store’s interior design, conceived by Valencia-based Carmen Baselga Taller de Proyectos in collaboration with the brand’s team of store engineers, is based around a surprising walkthrough of a sequence of immersive scenes that invite visitors into the world of Lladró. Ana Rodríguez, CEO of Lladró, declared that: “The launch of this new concept store, which coincides with the brand’s 70th anniversary, responds to our mission to continue revitalizing porcelain, delving into its most innovative creative possibilities, and to making it known through experiential spaces like this one in which emotional connections are generated”

For seventy years, Lladró has deployed its unparalleled knowhow in the field of porcelain in its only factory in the world, in Valencia. Each piece is delicately made by sculptors and artisans in an entirely handcrafted process that combines age-old techniques with its own unmistakable palette of colors. Lladró also explores the vast creative potential of porcelain in collaborative projects with renowned contemporary artists and designers. The brand’s universe embraces sculptures, lighting, objects for the home and interior design as well as fashion accessories. Famous all over the world, Lladró is an ambassador for Spain in the over 120 countries to which it exports its creations through a select network of its own boutiques and distributors.

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