Mastering SAP Partner Pack 2022

2022

Where the SAP Community thrives

Live is back!

A platform for lead generation, networking, thought leadership and brand awareness.

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Mastering SAP provides an unmatched opportunity for your brand

Be part of the community. Leave your mark on 40,000+ of Australia’s and New Zealand’s best business leaders. Deliver your message to engaged audiences. Put your stamp on thought leadership and content. Spark brave and meaningful conversations. By partnering with Mastering SAP, you will join the region’s largest, most progressive community of SAP customers and partners.

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CONTENTS Eight interconnected communities.....................................................4 Facts and figures for 2021...................................................................... 6 Target audience.......................................................................................... 8 Who sponsors Mastering SAP?.......................................................... 10 What value do we offer partners?.....................................................12 2022 commercial opportunities......................................................... 14 Mastering SAP Conference – July, Melbourne.............................. 16 Mastering SAP Conference – November, Gold Coast................ 18 Partnership Packages............................................................................ 20 Webinar Investment............................................................................... 30 Research Report Investment................................................................31 Meet our team.......................................................................................... 34

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“A Unique Platform” in 60 seconds

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EIGHT

interconnected

COMMUNITIES IN ONE Celebrating the people, innovations, ideas, and technology transforming the way we work.

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HR & SuccessFactors Financials Technologies & Cloud Security & Risk Data & Analytics Public Sector Enterprise Asset Management Supply Chain & Procurement

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Highlights SNAPSHOT 20/21

During 2020 and 2021, a time of great uncertainty for many industries, we transformed Mastering SAP into a digital experience, enabling our community to continue to thrive.

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3572

420

Virtual Conferences

Attendees

Speakers

88

96

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Sponsors

Think tanks with 1728 attendees

Webinars

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14

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Round tables with 367 participants

Research reports

In-person (yes, physical!) meet-ups

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A&L Windows/Doors, A.T. Kearney (USA), Accenture Australia, Accenture New Zealand, ACCO B ergy, AGL Loy Yang, AGL Macquarie, Airservices Australia, Albemarle Corp (USA), ALDI Stores A tions, Aurizon Holdings, AusNet Services Group, Australia Post, Australian Broadcasting Corpor of Health, Australian Department of Home Affairs, Australian Federal Police, Australian Govern Ballance Agri-Nutrients, Bapcor Limited, Basis Technologies, BE Campbell Pty Ltd, Beach Ener Nickel West, BlackLine, Blu Pantera, Blue Yonder, BlueScope Distribution, BlueScope Steel, Bluet Council, Briscoe Group (NZ), Broadspectrum (Australia), Bureau of Meteorology, Callida Consulti apeake Energy, Christchurch City Council (NZ), Chrome Consulting, Citic Pacific Mining Manage Group, Coates Hire Operations, Coca-Cola Amatil (Aust), Coca-Cola Europacific Partners, Cock search (USA), Contact Energy (NZ), Costa Group, Cox Automotive Australia, CS Energy, CSIRO DalRae Solutions, Deloitte Asia Pacific, Denbury Resources (USA), Department of Conservation Skills and Employment, Department of Environment, Land, Water and Planning, Department of H al Development, Department of Justice NSW, Department of National Defence – Canada, Depart Communications, (USA), Discovery Consulting Group, DNA Business Consulting (CAN), Downer cals, ElectraNet, Emarsys, Enbridge Pipelines (CAN), EnCollab – Enterprise Collaboration Solutio erven Energy Infrastructure, Engenco Limited, EPI-USE Australia, EPI-USE Labs (ZA), ERPfixers ( (USA), Fisher & Paykel Appliances (NZ), Fisher & Paykel Healthcare (NZ), Fonterra Australia, Fo Island) NZ, Foodstuffs (North Island) NZ, Fortescue Metals Group, Gallagher Group (NZ), Genera lia, Goodman Fielder, Goodstart Early Learning, Google Australia, GPC Electronics, GrainCorp, Australia, HCL Australia, Hewlett-Packard New Zealand, HyAccenture, Iluka Resources, Imdex, Incitec Pivot, Indepenentwicklung GnbH, Ingles Supermarket (USA), Innovapptive, ance Australia Group, Integrated Consulting Group (USA), Jemena Limited, Kamoeba (ZA), Kimberly-Clark Australia, Australia, L3Harris Technologies (USA), Lactalis Australia, & Shoup, Lifehealthcare, Lion Beer Australia, Lion Dairy & rie Cloud Services, Mars Wrigley Confectionery, Mayfairs McKesson Corporation (USA), Medibank, Mercury Energy, Metro North Hospital and Health Serv opment, Mitsui & Co. Australia, MMG Limited, Monash College, Monash University, MOVUS Austra Disability Insurance Agency, National Oilwell Varco, Navigo Research, New Zealand Defence Forc (CAN), Novigo, NSW Department of Communities and Justice, NSW Department of Customer Ser Department of Planning, Industry and Environment, NT Department of Education, Nutrien Ag Sol ing Limited, Onapsis, Opal Australian Paper, Opal Group, Oranga Tamariki – Ministry for Children & Electric Company (USA), PAE (NZ), PanAust – Asia, Pembina Pipeline Corporation (CAN), Philip Drilling Corporation (Canada), Prometheus Group, Prospecta Software Australia, PwC Australia Department of Science, Information Technology and Innovation, Queensland Department of Trans Queensland Shared Services, Queensland Treasury – Office of State Revenue, REALTECH (NZ), R Networks, SailPoint, Sanitarium Health & Wellbeing, Santos Ltd, SAP (UK), SAP America, SAP A Labs (USA), SAP Middle East & North Africa, SAP New Zealand, SAP SE, Saputo Dairy Australia, seido Company (JPN), Sigga Workforce Technologies, Signavio, SingTel Optus, SoftwareONE, So Southern Cross Computing, SpinifexIT, Spotless Group, Spotlight Retail Group, Square Cloud, Sto Thought Leadership (ZA), Sydney Water Corporation, Syniti, T&G Global, TAFE NSW – Sydney I ranga City Council (NZ), The Hershey Company (USA), The Ironman Group, The Star Entertainm minium Company, Transform Value Consulting (ZA), Transport for NSW, Transpower New Zealand (USA), Ventia, Verbrec, Vetergy Group (USA), Victoria Legal Aid, Village Roadshow, VINCI Energi Corporation of WA, Western Australia Police, Westpac Banking Corporation, Whil.(USA), Wilmar lia, Yelcho Systems Consulting, YMCA NSW, Zag, part of Accenture, Zenith3, ZESPRI Internationa

Who at Masterin

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Brands Australia, Ace LLC (USA), ACT Government, Adelaide Brighton Ltd, Aetna (USA), AGL EnAustralia, Alight Solutions, Amazon Web Services, Ameropa Australia, ANSTO, AQua Digital Soluration, Australian Bureau of Statistics, Australian Department of Finance, Australian Department nment Department of Finance, Australian Pharmaceutical Industries, Australian Taxation Office, rgy, Bentley Motors (UK), BHP Group Operations, BHP Iron Ore, BHP Marketing Asia (SG), BHP tree, Boral Construction Materials, BorgWarner (USA), Bourne Digital, Bridgestone, Brisbane City ng, Capral Aluminium, Cargill Inc (USA), Carnival Australia, CBH Group, CDC Data Centres, Chesement, City of Gold Coast, Cloud Consulting Partners (USA), CMOC Northparkes Mines, Coates kburn Cement, Coles Group, Commonwealth Bank of Australia, CompliantERP, Constellation ReO Australia, CSR Gyprock Plasterboard and Fibre Cement, CSR Limited, Cultural Cyber Security, NZ, Department of Corrections NZ, Department of Defence Australia, Department of Education, Health and Human Services, Victoria, Department of Infrastructure, Transport, Cities and Regiontment of Veterans Affairs Australia, Device Technologies Australia, Diginomica (USA), Discovery Group, DuluxGroup (Australia), DXC Oxygen, DXC Technology, ECM360 (NZ), Ego Pharmaceutions, Endeavour Energy (NSW), Endeavour Foundation, Energy Queensland, EnergyAustralia, En(USA), Escient, EV Technologies APJ, EY Australia, Fairfax Water (USA), Ferrara Candy Company onterra Brands Aust/NZ, Fonterra Co-operative Group NZ, Fonterra Te Rapa, Foodstuffs (South al Motors (USA), Georgia-Pacific (USA), Glencore Coal Assets Australia, GO1, Gold Fields AustraGRC 20/20 Research LLC (USA), Greenfields Change Management, Hadron Consulting, Hanson dro Tasmania, IAG New Zealand, Icon Integration – Part of dent Parliamentary Expenses Authority, Ingentis SoftwareInsight Consulting Partners (USA), insightsoftware, InsurIQX Business Solutions, IronRidge Resources, JBS Australia, KiwiRail Holdings (NZ), Konica Minolta Business Solutions Leapgen, LeasePlan Australia, Legend Corporation, Levi, Ray Drinks, Lion, LogiCamms, LyondellBasell Australia, MacquaCorporate Investments, Maztech Australia, McGrathNicol, vice, Metro Trains Melbourne, Microsoft, Ministry of Justice – NZ, Mitre 10 (NZ), Mitsubishi Develalia, Mulgowie Farming Company, Mutual Marketplace, National Australia Bank Limited, National ce, New Zealand Department of Corrections, Newcrest Mining, Nike, Inc (USA), NLAS Possibilities rvice, NSW Department of Education, NSW Department of Family and Community Services, NSW lutions, NZ Transport Agency (NZ), Officeworks Ltd, Oil Search, Oji Fibre Solutions, Ok Tedi Min(NZ), Organic Valley Family of Farms (USA), Orica, Origin Energy, Orora, Oz Minerals, Pacific Gas ps Design (NLD), PM Eleven, Powerco (NZ), Powercor Australia, Powerlink Queensland, Precision a, Qenos, Qualtrics, Queensland Department of Education, Training & Employment, Queensland sport and Main Roads, Queensland Health, Queensland Office of State Revenue, Queensland Rail, Redarc Electronics, Rio Tinto Iron Ore, Rizing, Rizing EAM, Royal Australian Air Force, SA Power sia, SAP Australia, SAP Canada, SAP China, SAP Concur, SAP France, SAP India, SAP Labs, SAP SAPWORKS, SBB AG (CH), Seek, Seequent (NZ), SERCO, Services Australia, Shell Germany, Shioterion Technologies, South32 Pty, South32 Worsley Alumina, Southern California Edison (USA), ockland Corporation, SunWater, Super Retail Group, SUSE Australia, Suzuki Australia, SweetThorn Institute, Taronga Conservation Society Australia, TasNetworks, Tata Consultancy Services, Taument Group, Think180, Third Stage Consulting Group, TIK Consulting, Time Stylers, Tomago Alud, Tricentis, Turners & Growers, Turnkey Consulting, Valmet, Value Systems Consulting, vARMOUR ies Australia, Virsec Systems (USA), Visy Industries, Vodacom Group (ZA), Vupico (Japan), Water r Sugar, Winshuttle, Wood Group, Woodside Energy, Woolworths Group, XMPro, Yancoal Austraal (NZ) and Zuellig Pharma Holdings (SG)... * Mastering SAP attendees in 2021

ttends* ng SAP?

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Who sponsors Mastering SAP?

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Mastering SAP Sponsors from 2021

SAP Supply Chain Specialists

Part of Accenture

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for lead generation, networking, though leadership & brand awareness 12

ht

“I know the mechanics of

“Mastering SAP is key to driving

what you guys do, but there

our annual lead generation.

is a spark in your how that is

We would never consider not

just impossible to bolt down.”

being there!”

John Dwyer Solution Architect, Rizing EAM

Nick Mulcahy Head of Technology and Managing Director, Accenture NZ

“Mastering SAP is so much more than just an event. Through their unique research, they understand more about the challenges facing local SAP customers than anyone else. This means that partners can customize their messaging and their offering, ensuring sponsorship ROI and tangible top line contribution. Mastering SAP is vital to our success and growth in the region.”

Mariëtte Snyman Director, Marketing Asia-Pacific, Tricentis

“Mastering SAP is hands-

“The depth of research and cus-

down the best platform in the

tomer engagement ensures that

A/NZ region for SAP partners

a Mastering SAP event delivers

to generate new business,

the most targeted and impact-

nurture potential business,

ful content. When you combine

and network with existing

this with the best networking

customers. It is the corner-

opportunities, the event series is

stone of our strategic market-

the perfect place to meet your

ing plan.”

clients and prospects.”

John Schultz CEO, Think180

Simon Yeowart Head of Partner Success, Go1

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COMMERCIAL OPPORTUNITIES Timeline Q1 2022

• MSAP Partner Kick-off; February; Sydney • Research reports for HR, Finance, Security, Data & Analytics, Tech & Cloud, and Public Sector Communities • Webinars

Q4 2021 • Sponsorship for 2022 announced • Research groups for HR, Finance, Security, Data & Analytics, Tech & Cloud, and Public Sector Communities

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Q2 2022 • Research reports for Enterprise Asset Management, and Supply & Procurement Communities • Webinars

Q4 2022 • Mastering SAP Conference; 14-15 November; Gold Coast • Enterprise Asset Management, and Supply & Procurement Communities • Webinars

Q3 2022 • Mastering SAP Conference; 21-22 July; Melbourne • HR, Finance, Security, Data & Analytics, Tech & Cloud, and Public Sector Communities • Partner Strategy Day for MSAP APJ 2023 Event • Webinars

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TWO-DAY Live E vent 21—22 July 2022 Crown Promenade, Melbourne

HR & SuccessFactors Financials Technologies & Cloud Security & Risk Data & Analytics Public Sector

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Event Floorplan Breakouts

Br ea ko u

ts

Start Up Alley

Main Stage

Chill Area

SAP

Breakouts

MSAP Education Pavilion

MSAP Knowledge Corner

Level 2

Lifts Lifts Escalators Escalators

Registration

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MSAP Education Pavilion

TWO-DAY Live E vent 14—15 November 2022 RACV Royal Pines Resort, Gold Coast

Enterprise Asset Management Supply Chain Procurement

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Breakouts

MSAP Knowledge Corner

Main Stage

Stairs

SAP

Level 2

MSAP Education Pavilion

Start Up Alley

Breakouts

Event Floorplan

Stairs

MSAP Education Pavilion

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Mastering SAP Conference • Two-day Live Event

Diamond Partner $40,000 +GST plus passes (see page 26) Note: Furniture, AV, artwork, and graphics are an additional cost

• High visibility and subtle exposure via leading role as Keynote Chairperson – opportunity to open Mastering SAP, welcome the community and introduce the keynote speakers • Two customer case studies delivered by your customer (subject to committee approval and meeting abstract submission deadline) • Product/solution demo session in the Education Pavilion delivered by your team and/or your customer • Lead and facilitate a customer town-hall discussion • Facilitate a pre-conference virtual think tank • 8m x 3m floor space including lighting and power on show floor • Logo and 100-word profile on Mastering SAP website • Logo and profile on event app • Diamond Partner recognition on plenary room digital screens • Keynote seat-drop at Mastering SAP opening (collateral provided by sponsor) • Sponsor app to collect attendee details by QR code through a personal smart device • VIP Welcome Party: co-host a one-hour welcome drinks and canapés on the eve of the conference for speakers and advisory team (est. 50+ VIPs)

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21—22 July, Melbourne • 14—15 November, Gold Coast

Premier Partner Limited to two per community

$25,000 +GST plus passes (see page 26)

• High visibility and subtle exposure via leading role as track chair in your chosen community • One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline) • Product/solution demo session in the Education Pavilion delivered by your team and/or your customer • Lead and facilitate a customer town-hall discussion

Note: Furniture, AV, artwork, and graphics are an additional cost

• Facilitate a pre-conference virtual think tank • 4m x 2m floor space including lighting and power on show floor • Logo and 50-word profile on Mastering SAP website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device

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Mastering SAP Conference • Two-day Live Event

Digital Engagement Partner Exclusive $20,000 +GST plus passes (see page 26) Note: Furniture, AV, artwork, and graphics are an additional cost

• Sponsorship of the event app provides a unique opportunity to showcase your brand directly to the audience, allowing for a highly visible and engaging experience and presence throughout the event. App promotion includes: – Sponsor logo to appear on the main menu page – Sponsor logo to appear on the agenda page – Two push notifications per day • 3m x 2m floor space including lighting and power • Product/solution demo session in the Education Pavilion delivered by your team and/or your customer • Logo on Mastering SAP website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device • One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)

Community Partner $13,000 +GST plus passes (see page 26) Note: Furniture, AV, artwork, and graphics are an additional cost

• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline) • Product/solution demo session in the Education Pavilion delivered by your team and/or your customer • 3m x 2m floor space including lighting and power • Logo on Mastering SAP website • Logo and profile on event app • One 1.2m x 1.2m carpet graphic positioned at the entrance to the show floor for optimal exposure thanking and profiling the Community Partners • Sponsor app to collect attendee details by QR code through a personal smart device

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21—22 July, Melbourne • 14—15 November, Gold Coast

Interaction Partner $20,000 +GST plus passes (see page 26) Note: Furniture, AV, artwork, and graphics are an additional cost

• 4m x 2m floor space including lighting, power, espresso bar and white flooring. The espresso bar is built within your floor space and includes a designated barista.

• Product/solution demo session in the Education Pavilion delivered by your team and/or your customer • Logo on Mastering SAP website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device • One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)

Collaboration Partner $7,500 +GST plus passes

• 2m x 2m floor space including lighting and power

(see page 26)

• Logo and profile on event app

Note: Furniture, AV, artwork, and graphics are an additional cost

• Logo on Mastering SAP website

• Sponsor app to collect attendee details by QR code through a personal smart device

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Mastering SAP Conference • Two-day Live Event

E xpansion PACKAGES

There are three additional areas available to sponsors in and around Mastering SAP. All three are designed for expanding your thought leadership, content, and knowledge.

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EDUCATION PAVILION

$25,000 +GST plus passes (see page 26) Note: Preference given to Diamond, Premier, Digital Engagement, Interaction, Community and Collaboration Partners as an add-on

• Naming rights to the Education Pavilion • The opportunity to present a demo/ innovation session at lunchtime /prime time from the Education Pavilion each day.

• The opportunity to Host/MC the breaks - where other partners deliver their content in 15 minute sessions.

• Exclusive use of the pavilion outside of the break sessions to run an entirely dedicated track for two days • Logo on Mastering SAP website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device

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21—22 July, Melbourne • 14—15 November, Gold Coast

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KNOWLEDGE CORNER

Exclusive $20,000 +GST plus passes (see page 26)

Knowledge Corner is the designated Q&A area on the show floor for speakers to connect with delegates after each session. Throughout the event, Knowledge Corner hosts debate and interaction between speakers, delegates, and partners.

• Naming rights to the Knowledge Corner • 4m x 2m floor space, including furniture, lighting and power • Moderators will continuously refer to the “Your Company” Knowledge Corner as the place to go to for Q&A with speakers at the end of each session • At conference opening, Mastering SAP will inform the audience about the “Your Company” Knowledge Corner and its purpose • Logo on Mastering SAP website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device

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START UP ALLEY

$3,000 +GST (includes 1 full pass)

Start Up Alley is a row of 1m kiosks, separate to the show floor, positioned along the walkway between the mainstage and the show floor. It provides all partners with another opportunity to showcase emerging technology and apps.

To qualify to invest at Start Up Alley, your company is: • A start-up, complimentary to the SAP ecosystem, less than 2 years old • A partner, complimentary to the SAP ecosystem, with two employees or less

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Mastering SAP Conference • Two-day Live Event

SELECT YOUR PASSES You can select as many passes as you’d like.

The more you buy, the better the value!

Passes include entry to Mastering SAP, the solutions showcase, lunches, refreshments, and any published networking functions. Plus: access to all content and of course, access to a thriving, tuned in community of like-minded people interested in innovation, education, and inspiration.

Note: All team members (including speakers and chairperson if applicable) are required to be included in the number of passes purchased. These rates are valid at contract stage only. Any passes purchased after the contract is signed will be available at the partner rate of $2500 +GST per pass.

Passes

Rate per pass

Investment

1

2,500 +GST

2,500 +GST

2

2,250 +GST

4,500 +GST

3

2,150 +GST

6,450 +GST

4

2,000 +GST

8,000 +GST

5

1,900 +GST

9,500 +GST

6

1,800 +GST

10,800 +GST

7

1,700 +GST

11,900 +GST

8

1600 +GST,

12,800 +GST

9

1,500 +GST

13,500 +GST

10+

1,400 +GST

14,000 +GST

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21—22 July, Melbourne • 14—15 November, Gold Coast

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Mastering SAP Conference • Two-day Live Event

BRAND ADD-ONS

Let’s bring your brand into the spotlight Many partners take up the add-on opportunity to extend their sponsorship investment. From registration kiosks to lanyards, and the mobile phone charge zone to the DJ, we have a plethora of add-on opportunities for further brand exposure to the Mastering SAP community.

Networking Party

$20,000 +GST

Laptop sleeve – for all attendees

$10,000 +GST

DJ Station – at registration

$7,500 +GST

Badge Lanyards – for all attendees

$7,500 +GST

Mastering SAP Team Uniform – 20 people

$7,500 +GST

Charge Zone – on show floor

$7,500 +GST

Bean Bags – in chill area on show floor

$7,500 +GST

Registration Kiosks – in registration area

$7,500 +GST

Catch box Microphone – in mainstage

$5,000 +GST

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21—22 July, Melbourne • 14—15 November, Gold Coast

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Mastering SAP Conference • Two-day Live Event

WEBINARS

$15,000 +GST

• Content curated by Mastering SAP around the nexus of customer challenges and sponsor solutions • Hosting the webinar – your expert hosts and moderates the webinar alongside our speaker/thought leader • Branding – the invitation, registration landing page and the webinar platform • Supporting resources – white paper, blog, and article dissemination to the attendees • Host the ongoing chat environment that will be set up for you to continue to engage with the attendees • Access to participant data – attendees, people who registered but didn’t show up, and attendees who left the webinar early (subject to GDPR reference in terms and conditions) • Provide follow-up in Mastering SAP’s thank you email to webinar attendees • Ongoing marketing asset for sponsor

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21—22 July, Melbourne • 14—15 November, Gold Coast

RESEARCH REPORTS

Limited to four partners per research report

$12,500

+GST

For each of our eight SAP communities, we release an annual SAP Community Innovation Report – a snapshot that presents a finger-on-the-pulse view for the specific community.

Insights in this report are based on extensive research across Australia and New Zealand through a combination of round table discussions and one-on-one in-depth interviews.

The research explores the views, insights, and regimes of SAP customers around innovation and investment plans. Sponsoring an SAP Community Innovation Report includes: • Leads generated (GDPR compliant) from research report downloads • The opportunity to facilitate one virtual research round table discussion of SAP customers (approx. 10-15) • Full page colour advert/branding in the research report (approx. 30-page report) which is distributed to all customers and partners in a specific community (350015000 people) • Logo on the front cover of the report • White-labelled version of the report with your logo only and a perpetual license for ongoing marketing use and promotion

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Meet OUR TEAM

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Steve Morris

Kim Aldridge

Debra Burgio

Managing Director APAC

SAP Program Director

Director - Speaker & Partner Care APAC

Lisa Irving

Steph Sandbrook

Anisha Seth

SAP Community Lead

Head of Marketing

Digital Marketing Lead

Danish Patel

Sian Wijetunga

Tori Grooms

Head of Technology

CX Lead

Community Engagement

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www.masteringsapconference.com/aus

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