Issuu

2022

Reimagining Asset Management

Live is back! A platform for lead generation, networking, thought leadership and brand awareness. 1

Mainstream provides an unmatched opportunity for your brand

Be part of the community. Leave your mark on 20,000+ of Australia’s and New Zealand’s best business leaders. Deliver your message to engaged audiences. Put your stamp on thought leadership and content. Spark brave and meaningful conversations. By partnering with Mainstream, you will join the region’s largest, most progressive community of maintenance, reliability and asset management professionals.

CONTENTS Reimagining Asset Management.........................................................4 The Industrial Hero.................................................................................... 6 Facts and figures for 2021...................................................................... 8 Target audience........................................................................................ 10 Who sponsors Mainstream?..................................................................12 What value do we offer partners?.................................................... 14 2022 commercial opportunities......................................................... 16 Mainstream Conference – August, Melbourne............................. 18 Partnership Packages............................................................................ 20 Webinar Investment............................................................................... 30 Research Report Investment................................................................31 Meet our team...........................................................................................32

“A Unique Platform” in 60 seconds

R eimagining

ASSET MANAGEMENT Asset Managers, Maintenance Managers, Reliability Professionals, Plant Managers, Engineering Managers, Heads of Asset Strategy, Maintenance System Leaders; Planners and Schedulers, Shutdown and Turnaround Managers; and Trades teams.

Aligning Asset Strategy with Enterprise Strategy Skills Gap, Resources and Technical Training Industry 4.0 and the Impact of IIoT Sensor Networks and Automated Data Collection Maintenance as a Service (MAAS) The Maintenance Team of the Future Supply Chain Collaboration The Decline of Reactive Maintenance Increase of Clean, Renewable Energy Fighting for Budget Maintenance Workforce Health and Wellbeing Adopting an Asset Management Mindset Executing Work Management

THE INDUSTRIAL HERO After 25 years, we know what drives this community

“As maintenance and asset management practitioners, we are the practical doers – we make stuff work on an industrial scale. We revel in being the lifeblood that keeps economies going and, even though we aren’t the most glamourized, we have no doubt of how important we are in making this whole thing work. ‘Asset management’ tamely describes the risky work we do, where a single misstep can cost just millions. However, it’s what we live for and what keeps us going. Everything we know and have learnt is experienced on the job - you cannot read this, find it in a university or download the manual. We don’t know everything, but what we do know specific to our expertise is worth more than gold. Few things excite us more than making stuff do more than it was ever designed to do – faster, safer, longer and more efficiently is our love language. And we always want to learn more, connect more with likeminded people and be inspired to do more. We are industrial heroes.”

Highlights SNAPSHOT 20/21

During 2020 and 2021, a time of great uncertainty for many industries, we transformed Mainstream into a digital experience, enabling our community to continue to thrive.

665

Attendees

Speakers

Sponsors

Think tanks with 410 attendees

Round tables with 213 participants

Research reports

Accenture Australia Pty Ltd, Accolade Wines, AGL Energy, American Metallurgical Coal, ANSTO, Arc Infrastructure,

Holdings, Australia Post, AVEVA, BAE Systems Australia, B

BlueScope Steel Limited, Botanic Gardens & Centennial P

Bundaberg Regional Council, Capability Acquisition and S

Coast, Contact Energy (NZ), Coogee Chemicals, CopperLeaf

Defence – CASG, Deloitte Asia Pacific, Department of Conser

Transport Victoria, Downer Group, ElectraNet, Endeavour En

Energy Infrastructure, Enterprise Improvement Solutions, Es

Energy (NZ), Glencore – Xstrata Coal, Glencore Coal Assets Hunter Valley Operations, IBM Aust/ Innovapptive,

LYB

Operations

Council, MacMahon Holdings Limited, Melbourne Water Corporation, Metro New Zealand Defence Force, New

Who at Mainst

Corporation, Oil Search, Oji Fibre Solutions (NZ), Opal Pap

Orica Australia, Orora Beverage Cans, Pilbara Ports Authori Australia, Praemo, Prometheus Group, Prospecta Software,

Health, Queensland Rail, Ravensdown Fertiliser Co-operativ

Iron Ore, Rizing EAM Asia Pacific, Rockhampton Regional C Australia, Sigga Workforce Technologies, SKF Group, SKF

Port of Esperance, Sunshine Sugar, Sydney Water Corporati

TransGrid, Transport for NSW, Tronox Minerals Australia, Univ

Valmet, Ventia, Vetergy Group, Visy Industries, Visy Intern

Corporation of WA, Watersure – (SUEZ) – Victoria, WESC Woodside Energy, Wyndham City Council 10

AGL Loy Yang, AGL Macquarie, Alpine Energy (NZ), Anglo ARMS Reliability, Assetivity, Aurecon Australia, Aurizon

Bega Cheese, BHP, Bluefield Asset Management Specialists,

Parklands, BPD Zenith (AUST), Broadspectrum (Australia),

Sustainment Group, CBH Group, Chorus NZ, City of Gold

f Technologies, Covaris, CSBP, Dalrymple Bay Coal Terminal,

rvation NZ, Department of Defence Australia, Department of

nergy (NSW), Energy Queensland, EnergyAustralia, Enerven

ssential Energy, First Gas, Fortescue Metals Group, Genesis

s Australia, Gold Fields Australia, GrainCorp, Hexagon PPM,

ttends* tream?

NZ, IDCON (USA), Inghams Group, Maintenance, Macedon Ranges Shire Mana

Consulting

New

Zealand,

North Hospital and Health Service, Zealand Steel, Newcrest Mining, Noria

per and Recycling, Oranga Tamariki – Ministry for Children,

ity, Power and Water Corporation, Powerco (NZ), Powercor Qantas Airways Limited, Queensland Alumina, Queensland

ve, ReEngineering, Reliability Institute of Australia, Rio Tinto

Council, Rockwell Automation Australia, SAP America, SAP Reliability Systems Australasia, Southern Ports Authority –

ion, Syniti Asia Pacific, Talison Lithium, Territory Generation,

versity of Western Australia (UWA), University of Wollongong,

national, Visy Primary Packaging, Visy Pulp & Paper, Water

CEF, Wesfarmers Chemicals, Energy & Fertilisers, WesTrac, * Mainstream attendees in 2021

Who sponsors Mainstream?

Fluid Analysis

Mainstream Sponsors 2020/21

for lead generation, networking, though leadership & brand awareness 14

“Mainstream is the best Asset Management and Reliability Conference in the world.” Drew Troyer CRE, MBA, CMRP and Renowned Reliability Thought Leader

“Mainstream is hands-down the best platform in the A/ NZ region for Asset and Reliability service providers to generate new business, nurture potential business, and network with existing customers. It is the cornerstone of our strategic marketing plan.” John Schultz CEO, Think180

“I know the mechanics of what you guys do, but there is a spark in your how that is just impossible to bolt down.”

“Just when I think it can’t be better... Mainstream goes to the next level.” David Kramer Group Manager Assets & Maintenance, Spotless Group

John Dwyer Solution Architect, Rizing EAM

COMMERCIAL OPPORTUNITIES Timeline Q1 2022 • Research groups kick off • Research Report released • Webinars

Q4 2021 • Sponsorship for 2022 announced

Q2 2022 • Virtual think tanks • Webinars

Q4 2022 • Webinars

Q3 2022 • Mainstream Conference Melbourne • Webinars

TWO-DAY Live E vent 18–19 August 2022 Crown Promenade, Melbourne

Event Floorplan Breakouts

Br ea ko u

Start Up Alley

Main Stage

Chill Area

Breakouts

Education Pavilion

Knowledge Corner

Level 2

Lifts Lifts Escalators Escalators

Registration

Innovation Theatre

Mainstream Conference • Two-day Live Event

Diamond Partner Exclusive

$40,000 +GST plus passes (see page 26) Note: Furniture, AV, artwork, and graphics are an additional cost

• High visibility and subtle exposure via leading role as Keynote Chairperson – opportunity to open Mainstream, welcome the community and introduce the keynote speakers • Two customer case studies delivered by your customer (subject to committee approval and meeting abstract submission deadline) • Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer • Lead and facilitate a customer town-hall discussion • Facilitate a pre-conference virtual think tank • 8m x 3m floor space including lighting and power on show floor • Logo in prominent position on website • Logo and profile on event app • Diamond Partner recognition on plenary room digital screens • Keynote seat-drop at Mainstream opening (collateral provided by sponsor) • Sponsor app to collect attendee details by QR code through a personal smart device • VIP Welcome Party: co-host a one-hour welcome drinks and canapés on the eve of the conference for speakers and advisory team (est. 50+ VIPs)

18–19 August, Melbourne

Premier Partner Limited to five

• High visibility and subtle exposure via leading role as track chair

$25,000 +GST plus passes

• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)

(see page 26)

• Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer

Note: Furniture, AV, artwork, and graphics are an additional cost

• Lead and facilitate a customer town-hall discussion • Facilitate a pre-conference virtual think tank • 4m x 2m floor space including lighting and power on show floor • Logo in prominent position on website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device

Mainstream Conference • Two-day Live Event

Digital Engagement Partner Exclusive $20,000 +GST plus passes (see page 26) Note: Furniture, AV, artwork, and graphics are an additional cost

• Sponsorship of the event app provides a unique opportunity to showcase your brand directly to the audience, allowing for a highly visible and engaging experience and presence throughout the event. App promotion includes: – Sponsor logo to appear on the main menu page – Sponsor logo to appear on the agenda page – Two push notifications per day • 3m x 2m floor space including lighting and power • Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer • Logo on website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device • One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)

Community Partner $10,000 +GST plus passes (see page 26) Note: Furniture, AV, artwork, and graphics are an additional cost

• One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline) • Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer • 3m x 2m floor space including lighting and power • Logo on website • Logo and profile on event app • One 1.2m x 1.2m carpet graphic positioned at the entrance to the show floor for optimal exposure thanking and profiling the Community Partners • Sponsor app to collect attendee details by QR code through a personal smart device

18–19 August, Melbourne

Interaction Partner $20,000 +GST plus passes (see page 26) Note: Furniture, AV, artwork, and graphics are an additional cost

• 4m x 2m floor space including lighting, power, espresso bar and white flooring. The espresso bar is built within your floor space and includes a designated barista. • Product/solution demo session in the Innovation Theatre delivered by your team and/or your customer • Logo on website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device • One customer case study delivered by your customer (subject to committee approval and meeting abstract submission deadline)

Collaboration Partner $5,000 +GST plus passes

• 2m x 2m floor space including lighting and power

(see page 26)

• Logo and profile on event app

Note: Furniture, AV, artwork, and graphics are an additional cost

• Logo on website

• Sponsor app to collect attendee details by QR code through a personal smart device

Mainstream Conference • Two-day Live Event

E xpansion PACKAGES

There are two additional areas available to sponsors in and around Mainstream. Designed to expand your thoughtleadership, content and knowledge.

EDUCATION PAVILION

$25,000 +GST plus passes

The Education Pavilion is an exclusive room for one Partner to offer masterclasses, tutorials, or interactive discussions throughout the duration of the event.

(see page 26) • Naming rights to the Education Pavilion Note: Preference given to Diamond, Premier, Digital Engagement, Interaction, Community and Collaboration Partners

• All content is included and published as part of the agenda on the Mainstream website, PDF, and event app • Exclusive use for duration of event • AV included • Logo on Mainstream website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device

18–19 August, Melbourne

KNOWLEDGE CORNER

Exclusive $20,000 +GST plus passes (see page 26)

Knowledge Corner is the designated Q&A area on the show floor for speakers to connect with delegates after each session. Throughout the event, Knowledge Corner hosts debate and interaction between speakers, delegates, and partners. • Naming rights to the Knowledge Corner • 4m x 2m floor space, including furniture, lighting and power • Moderators will continuously refer to the “Your Company” Knowledge Corner as the place to go to for Q&A with speakers at the end of each session • At conference opening, Mainstream will inform the audience about the “Your Company” Knowledge Corner and its purpose • Logo on website • Logo and profile on event app • Sponsor app to collect attendee details by QR code through a personal smart device

Mainstream Conference • Two-day Live Event

SELECT YOUR PASSES You can select as many passes as you’d like. The more you buy, the better the value! Passes include entry to Mainstream, the solutions showcase, lunches, refreshments, and any published networking functions. Plus: access to all content and of course, access to a thriving, tuned in community of like-minded people interested in innovation, education, and inspiration. Note: All team members (including speakers and chairperson if applicable) are required to be included in the number of passes purchased. These rates are valid at contract stage only. Any passes purchased after the contract is signed will be available at the partner rate of $2500 +GST per pass.

Passes

Rate per pass

Investment

2,500 +GST

2,250 +GST

4,500 +GST

2,000 +GST

6,000 +GST

1,750 +GST

7,000 +GST

1,500 +GST

7,500 +GST

1,400 +GST

8,400 +GST

1,300 +GST

9,100 +GST

1,200 +GST

9,600 +GST

1,100 +GST

9,900 +GST

10+

1,000 +GST

10,000 +GST

18–19 August, Melbourne

Mainstream Conference • Two-day Live Event

BRAND ADD-ONS

Let’s bring your brand into the spotlight Many partners take up the add-on opportunity to extend their sponsorship investment. From registration kiosks to lanyards, and the mobile phone charge zone to the DJ, we have a plethora of add-on opportunities for further brand exposure to the Mainstream community.

Networking Party

$15,000 +GST

Laptop sleeve – for all attendees

$10,000 +GST

DJ Station – at registration

$7,500 +GST

Badge Lanyards – for all attendees

$7,500 +GST

Mainstream Team Uniform – 20 people

$7,500 +GST

Charge Zone – on show floor

$7,500 +GST

Bean Bags – in chill area on show floor

$7,500 +GST

Registration Kiosks – in registration area

$7,500 +GST

Catch box Microphone – in mainstage

$5,000 +GST

18–19 August, Melbourne

WEBINARS

$15,000 +GST

• Content curated by Mainstream around the nexus of customer challenges and sponsor solutions • Hosting the webinar – your expert hosts and moderates the webinar alongside our speaker/thought leader • Branding – the invitation, registration landing page and the webinar platform • Supporting resources – white paper, blog, and article dissemination to the attendees • Host the ongoing chat environment that will be set up for you to continue to engage with the attendees • Access to participant data – attendees, people who registered but didn’t show up, and attendees who left the webinar early (subject to GDPR reference in terms and conditions) • Provide follow-up in Mainstream’s thank you email to webinar attendees • Ongoing marketing asset for sponsor

RESEARCH REPORTS

Limited to four partners per research report

$12,500

+GST

In March we release an annual snapshot that presents a finger-on-the-pulse view for the Mainstream community. Insights in this report are based on extensive research across Australia and New Zealand through a combination of round table discussions and one-on-one in-depth interviews. The research explores the views, insights, and regimes around innovation and investment plans. Sponsoring a Community Innovation Report includes: • Leads generated (GDPR compliant) from research report downloads • The opportunity to facilitate one virtual research round table discussion (approx. 10-15) • Full page colour advert/branding in the research report (approx. 30-page report) which is distributed to all customers and partners (3,500–20,000 people) • Logo on the front cover of the report • White-labelled version of the report with your logo only and a perpetual license for ongoing marketing use and promotion

Meet OUR TEAM

Chris Carroll

Lisa Irving

Steph Sandbrook

Mainstream Program Director

Mainstream Community Founder

Head of Marketing

Anisha Seth

Debra Burgio

Mercy Mutema

Digital Marketing Lead

Partner Success Manager

Finance Director

Tori Grooms

Danish Patel

Val McMullan

Community Lead

Head of Technology

Mainstream Operations