DMR LIVERPOOL // 70-71 CHRIS ROE // 72-75 SHEFFIELD DOC FEST

DMR LAUNCHES NEW LIVERPOOL SHOWROOM

Longtime friends of EJ, DMR have been one of the national leaders in fine jewellery and luxury watches for over half a century. Back in their hometown, DMR have overhauled their Liverpool showroom to something rather spectacular…

Following years of specialised training and acceptance into the British Gemmological Association, David M Robinson (DMR) opened his first eponymous shop on North John street, Liverpool, in 1969. Despite expanding to key locations in London, Cheshire and Manchester in more recent history, their roots have remained in the North West.

The latest project, a refurbishment of their flagship store in the heart of Liverpool, is DMR’s largest expansion to date. Introducing the first new concept showroom for the brand, DMR are able to combine their in-house expertise with the very best of client service.

Quite frankly, the upsizing this refurbishment has undertaken is astounding. Not only has the space increased by over 70%, the new showroom presents multiple instore VIP spaces, including a private dining room for 12 guests, champagne bar, as well as a sound-proofed media room equipped with state-of-the-art cameras for virtual appointments and content creation. The new showroom also has a dedicated 1,130 sq.ft Rolex showroom, in addition to an IWC e-space and offers expanded jewellery and watch workshops for the showroom’s Master Goldsmith and Master Watchmaker. Told you it was good, didn’t I?

John Robinson, the managing director of DMR commented: “We are delighted to be creating a totally new luxury experience in Liverpool, the city where our journey began. This vast new showroom incorporates dedicated space for our luxury fine jewellery brand, along with a large Rolex showroom.”

The choice of Liverpool ONE for this new concept is an homage to the brand’s home city, reaffirming their commitment to retail in the city.

Alison Clegg, Managing Director of Asset Management at Grosvenor explained, “As one of our original tenants, their growth is an excellent endorsement for Liverpool ONE and signifies the ongoing demand for physical retail, as well as the expansion of our luxury-focused offering. The premium experience is a key aspect of our retail strategy for Liverpool ONE, and we look forward to working closely with David M Robinson as they broaden their offering.”

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Upon a brief visit, we spoke with Alisha Duffy, Showroom Manager at DMR Liverpool.

JAI What is the significance of this refurbishment to both DMR and Liverpool as a city?

AD This latest project is a testament to DMR’s commitment to client experience and ensuring that our customers are welcomed to the finest spaces as soon as they step into our showroom. The addition of a new champagne bar on our mezzanine level and an exclusive private dining makes it a truly unique offer for retail in Liverpool.

JAI What has the overall reaction been to all of the changes?

AD We’ve had some absolutely fantastic feedback since we first lifted the shutters again earlier in the summer. Our customers were overwhelmed by the scale of the expansion and what it has allowed us to do with the space. It is safe to say that we still aren’t tired of hearing customers say wow as soon as they step through the door! JAI A champagne bar is a nice touch, right?

AD Definitely! The showroom has been designed with the client in mind. We want to ensure that a visit to DMR isn’t just an opportunity to view our exclusive product range, but is a chance to do it in style. What better way to do it than to enjoy a glass of champagne or a cocktail whilst overlooking our beautiful new showroom.

JAI What is the in-store plan for the rest of 2022?

AD We have lots of exciting plans to host our clients in the showroom and lots of new products set to launch over the coming months, so there is a lot to keep an eye on in the world of DMR…

DMR have been champions of unique quality and craftsmanship from the very beginning. With their enhanced space in Liverpool ONE, DMR will continue to set precedent for the rest to follow.