The 5 Most Innovative HubSpot Partners in 2021 Vol. 2

AMERICA EDITION APRIL 2021

Darren Trumeter, Founder & CEO, TRUJAY

THE 5 MOST INNOVATIVE

HUBSPOT PARTNERS IN 2021

DATA EXPERTS AT THE ELITE-TIER LEVEL :

TRUJAY THE LEADING HUBSPOT SOLUTIONS PARTNER OF

2021

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“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.”

- Seth Godin HubSpot has been always in the limelight for providing cutting-edge marketing and sales strategy implementations and has helped a lot of companies, businesses efficiently scale and achieve their set goals and attain a holistic growth and development of the company. Many companies are using this platform and are providing services that are not only fetching breakthrough results but are targeting unique problems and minor details that can be easily overlooked by many. These companies are working in the same domain but their niche is what makes them interesting and one of the best HubSpot partners, providing services and solutions, tailor-made to their client’s requirements.

The Enterprise World special issue, The 5 Most Innovative HubSpot Partners in 2021 features the stories and journey of the companies that have used the platform in their own, unique and innovative ways and are providing services that are feasible to the customers and are accurately tackling all the needs and demands of the clients, achieving rewarding and costefficient marketing and sales solution.

On the cover story is the leader in data management solutions, Trujay. Their CRM (customer relationship management) expertise has maintained the highest standards, boasting a high customer satisfaction rating of 93% and yielding exponential growth. Trujay moves data from CSV, Excel, and other top CRM systems, such as Salesforce and Pipedrive, seamlessly to HubSpot. Trujay teaches a customer how to use HubSpot at the most personal level by providing a handheld approach to data migration, onboarding, consulting, and training. As the company uses HubSpot for its internal affairs, Trujay knows how to manipulate, map, and automate data in a way that merits recognition.

Find out how a digital marketing agency evolved into a revenue growth agency. Mojo Media Labs, being named an Inc Best Workplace and one of Inc 5000’s Fastest-Growing Companies in America in 2019, a HubSpot Diamond-Certified Partner and the DFW American Marketing Association (AMA) Marketer of the Year. Mojo has grown from humble beginnings as a small marketing shop, to one of the top 1% inbound marketing agencies in the country with offices in Dallas and Indianapolis.

Grab a conversation about business-to-business conversion, outsourced sales/marketing operations, and enablement in the heavy industrial and supply chain space with the Founder & CEO of SmithBrown Marketing, Kara Brown. They are a full-service marketing consultancy that empowers leaders to scale with proven marketing strategies and measured results.

In this feature, read about Joseph Antoine Ferdinand, the physicist whose theories and experiments led to the foundation of film, television, and animated gifs.

There is a lot more to read inside Happy Reading!

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Susanne J. Asst. Editor Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Ben Clarke Creative Design Head: V. Mittal Social Media Manager Avinash G. Digital Circulation Manager Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

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Leaders in Spotlight This issue of The Enterprise World, The 5 Most Innovative HubSpot Partners in 2021 features,

place on the podium, revolutionizing HubSpot services with their unmatched and best-inclass services.

HubSpot has been one of the most growing and most used platforms when it comes to providing efficient, scalable, and immaculate marketing and sales services.

HubSpot holds in itself a great depth and deal of other services that help in the planning, formulating, and implementing marketing and sales strategies, such as SEO, paid marketing, marketing automation, content marketing, web design, social media marketing, and analytics, making HubSpot a true one-stop solution for all the marketing and salesrelated services. HubSpot has not only gathered a huge list of clients and loyal customer base but has also outperformed many competitors, making it one of the top choices for sales and marketing implementation and attract those new customers and achieve holistic growth and development of your company. Many companies have ventured into this platform and are set on providing breakthrough services via the HubSpot platform, but since the competition is fierce, only the best stand out and take the

On the cover story is the leader in data management solutions, Trujay. Their CRM (customer relationship management) expertise has maintained the highest standards, boasting a high customer satisfaction rating of 93% and yielding exponential growth. Trujay moves data from CSV, Excel, and other top CRM systems, such as Salesforce and Pipedrive, seamlessly to HubSpot. Trujay teaches a customer how to use HubSpot at the most personal level by providing a handheld approach to data migration, onboarding, consulting, and training. As the company uses HubSpot for its internal affairs, Trujay knows how to manipulate, map, and automate data in a way that merits recognition.

In a revolting conversation with Jen Lombardi, CEO of Kiwi Creative.

Kiwi Creative is the go-to marketing agency for B2B software and technology companies looking to grow better. They’re a HubSpot Platinum Solutions Partner based out of Cleveland, Ohio, and have

clients across the USA. Their clients range from start-ups going through Series A funding up to enterprise technology companies with locations around the globe.

Find out how a digital marketing agency evolved into a revenue growth agency. Mojo Media Labs, being named an Inc Best Workplace and one of Inc 5000's Fastest-Growing Companies in America in 2019, a HubSpot Diamond-Certified Partner and the DFW American Marketing Association (AMA) Marketer of the Year. Mojo has grown from humble beginnings as a small marketing shop, to one of the top 1% inbound marketing agencies in the country with offices in Dallas and Indianapolis.

Grab a conversation about business-to-business conversion, outsourced sales/marketing operations, and enablement in the heavy industrial and supply chain space with the Founder & CEO of SmithBrown Marketing, Kara Brown. They are a full-service marketing consultancy that empowers leaders to scale with proven marketing strategies and measured results.

Contents

16 08

DAT EXPERTS T THE ELITE-TIER LEVEL: TRUJAY The Leading Hubspot Solutions Partner Of 2021

MANUFACTURING Lean manufacturing and its principles

18

MOJO MEDI LABS

The Pioneers in Marketeers

24 THEY MADE IT POSSIBLE Joseph Antoine Ferdinand Plateau

32 DAT PROTECTION Key to a ourishing business is data protection

28

KIWI CREATIVE Marketeers of the future

38 TECHNO-POWER

34 SMITHBROWN MARKETING

Marketing at its best

Harnessing AI Power

COVER STORY

DATA EXPERTS AT THE ELITE-TIER LEVEL:

TRUJAY THE LEADING HUBSPOT SOLUTIONS PARTNER OF 2021

08 April 2021

F

or most, the year 2020 defined a transition to a remote culture connected digitally through data. As companies found new ways to increase capability and efficiency from home, it brought forth opportunities to provide expert (and cost-effective) solutions in data management and security for one Austin-based company.

Trujay, an industry leader in data management solutions, embraced the year as one of tremendous growth. Their CRM (customer relationship management) expertise has maintained the highest standards, boasting a high customer satisfaction rating of 93% and yielding exponential growth.

The company improved customer satisfaction ratings and enhanced the internal benchmark. The companies' clear focus on the customer through unparalleled service plays a critical role: higher referrals, highly-rated experiences, and even award-winning recognition.

Meet the Company That is Paramount to the Success of Any Business An essential piece to any company, CRM revolves around the customer profile, revenue, and managing interactions and promotions. With a commitment to providing the best solution to manage a companies’ data efficiently, Trujay ensures its clients’ records remain secure and accurate.

www.theenterpriseworld.com 09

Cover Story

Trujay Services Encompassed Trujay’s primary focus is offering services that are scalable and apt services for their clients, regardless of their scale and demands, which has led them to focus solely on providing CRM data services.

Their products and services are aligned to ensure that data remains both accurate and scalable. They also offer data migration services for an effortless transition of data without data loss or security breach.

A key differentiating factor is Trujay’s technology product. The technology allows for more data movement and manipulation and increased opportunity to filter, merge, and manage it. Through a combination of elite tech and services, Trujay supports its customers’ account management skills with a team of seasoned data experts, positioning the company as

a premier CRM data service provider.

Put simply, Trujay moves data from CSV, Excel, and other top CRM systems, such as Salesforce and Pipedrive, seamlessly to HubSpot. Trujay teaches a customer how to use HubSpot at the most personal level by providing a handheld approach to data migration, onboarding, consulting, and training. As the company uses HubSpot for its internal affairs, Trujay knows how to manipulate, map, and automate data in a way that merits recognition.

Who Put the “Tru” and “Jay” in Trujay?

Trujay’s team, composed of highly skilled and expert personnel, is spread throughout the globe.

Proclaimed CRM data experts, the team leverages the latest technology to ensure its customers’

"I HAVE BEEN FORTUNATE ENOUGH TO HAVE SUCCEEDED IN SEEING SEVERAL COMPANIES HARVEST," DARREN SAYS OF PREVIOUS ROLES WHERE HE HAS LED AS A FOUNDER, CEO, AND AS BOARD MEMBER. "IT'S THRILLING TO HAVE EXPERIENCED THE TRANSITION FROM BUSINESS IDEA TO VISION, THEN PLAN, CREATION OF THE START-UP TEAM, AND THEN SEEING IT ALL THE WAY THROUGH TO AN ACQUISITION."

10 April 2021

maximum value. Yet, no team can come together without a leader at its helm.

So how did Trujay get its name, and who’s responsible for leading a team of high caliber?

Darren Trumeter, Founder & CEO, and Jay Hendricks, Founder & VP of Services, put their heads (and their names) together to create one of the most reputed and soughtafter companies in the CRM industry. Its roots are in its focus on a quality experience: creating repeatable processes for CRM data needs.

Trumeter boasts immense knowledge and expertise, backed with years of experience in the industry. Having spent the first part of his adult years as a military pilot, Darren transitioned to a role with IBM in their sales program. He has been in the tech/software/SaaS space since.

Darren Trumeter

FOUNDER & CEO TRUJAY

www.theenterpriseworld.com 11

Cover Story

Jay Hendricks FOUNDER & VP TRUJAY

12 April 2021

WE WANT TO CURATE A CULTURE THAT OUR TEAM WANTS TO BE A PART OF AND GROW WITH," SAYS HENDRICKS. "WE ALSO WANT TO ENSURE EACH MEMBER IS POISED FOR CONTINUED GROWTH PROFESSIONALLY AND PERSONALLY."

client’s entire business model changed, and Hubspot recognized the result with a particular trophy.

As a CEO, he has shifted companies from what seemed an inevitable failure to a successful harvest. For Darren, even start-up failures have provided lessons later used as a success story.

current position. As a leader, Jay Hendricks feels if he and the team can develop an employee into a role Trujay doesn’t have, seeing them succeed beyond their time at Trujay is equally rewarding.

Remote-work Experts With Real Company Culture

Demonstration of Technological Innovation

Trujay comprises employees from different cultures with its international roots, including the US, Ukraine, Australia, and Turkey.

The diversity fuels a culture of camaraderie and smart collaboration on clients’ challenges and changing demands. For Darren, he feels that the team does well to balance a “work hard, play hard” balance. Trujay believes in creating a work culture that encourages its employees to thrive in their professional and personal lives.

Trujay has many uniquely memorable customer experiences, each one demonstrating its commitment to curating creative solutions. One such example featured the challenge of working with a client’s strenuously complex data.

Though considered a start-up, the company tends to compensate better than the market rates and grow its employees beyond their

The project called for a unique system and a need to migrate its data to a new, more robust CRM. Utilizing unique and custom logic built by engineers from practically thin air, a creative solution leveraged the connection of their data to HubSpot. The customized logic and automation simplified data in HubSpot so much that the

Dedication at the Summa Cum Laude Level The marketing team spent New Year’s Eve completing the awardwinning success story and its content. It provided a technological explanation in layman terms and a testimonial video with real sentimental value. The team celebrated the start of the new year only after their story was complete- and it won by a landslide.

Gabi Theard, Trujay’s Director of Marketing, states that “Winning HubSpot’s Impact Award for Innovation proves how Trujay transforms the basics of data management into an art form. Our system is impeccably unique, with an ability to create custom logic from scratch and connect anything to HubSpot. I say this without ego because as a marketer with a focus

www.theenterpriseworld.com 13

Cover Story

Trujay has a sure leader, one responsible for driving sales, forecasting, and often exceeding even his own monthly expectations.

Scot Pearl, Director of Sales, plays an instrumental role in cultivating a strong and strategic relationship with HubSpot that benefits both companies. This partnership allowed Trujay to offer additional solutions while directly impacting growth.

“By truly understanding a customer’s needs, we’re able to create a customized solution that will exceed expectations while maintaining the quality of the data,” Scot says.

on creative strategy, I can see quantitative processes and hard data in a completely creative light.”

The dedication brought by the marketing team demonstrated agility and drive that remains at the core of the business. Though

niche in service and often a topic that few understand entirely, Trujay has shifted its position as a premier and smart choice in the industry.

As technology continues to fuel business growth and connect its employees and customers, Trujay aligns itself as a trusted partner.

One with the flexibility to meet their clients’ changing data needs while managing complex transitions securely.

Creating Key Partnerships That Yield Growth

"AT HUBSPOT, WE RELY ON OUR PARTNERS TO HELP US IMPROVE PRODUCTIVITY TO OUR CUSTOMERS USING OUR TOOL. TRUJAY HAS HAD SUCH A POSITIVE IMPACT ON THEIR CUSTOMERS' SUCCESS, FOCUSING ON DATA MIGRATIONS AND NEW INTEGRATIONS, THEIR INTEGRATEHQ SOLUTION HAS TRULY BEEN A SUCCESS, AND WE ARE THRILLED TO BE AN ELITE PARTNER." Katie Ng-Mak | VP of Global Partner Strategy & Operations HubSpot

14 April 2021

Gabi Theard

DIRECTOR OF MARKETING | TRUJAY

www.theenterpriseworld.com 15

Manufacturing

Lean Manufacturing and its Principles

01.

05.

LEAN PRINCIPLES

DEFINE VALUE

SEEK PERFECTION

02.

04.

MAP VALUE STREAM

ESTABLISH PULL

03.

CREATE FLOW

16 April 2021

T

he principles and methodologies for the process of manufacturing have always been a hot topic as it not only enhances the process of manufacturing but also increases the production, efficiency, reducing the cost of inputs in the process of production and most importantly increasing the profits, leading to the overall development and growth of a company, business, industries, etc. Lean manufacturing is one such methodology that helps seeks the manufacturers the above-stated goals but also gives other possibilities which are very useful in the process of manufacturing, such as reducing waste, enhancing the product quality, etc. Lean manufacturing, also known as lean thinking was formed in Japan by Eiji Toyoda to improve the sales and profits and in turn enhancing the manufacturing process of Toyota. Inspired by his visit to Ford, he collaborated with Taiichi Ōno, they created a series of lean manufacturing tools, which are collectively called the Toyota Production System. Lean manufacturing has five principles to attain the goals of an unmatched production unit with optimum to high-efficiency figures in all areas.

Efficiency is the key to success The first principle of Lean manufacturing is to Identify Value.

This means that the manufacturer should seek the value of the product to serve and provide the customers what they want. For this, the product design should be such that meets the expectations and needs of the customers which will also save the resources on

unwanted or undesired features.

The second thing to identifying value is to remove any unnecessary feature that does not meet the customer’s basic requirements and whose omission will not have a major impact on the customer’s preference and reason for buying the product. Design for Six Sigma (DFSS) is one method to achieve the same. The second principle of Lean manufacturing is to Map the Value Steam, i.e., the complete life cycle of a product, right from design to customer’s use and finally its disposal. As the value steam is mapped, the manufacturers can easily understand the processes that do not add value and are unnecessary, etc. thus, making the production process more streamlined and efficient.

The third principle is to Create Flow, i.e., to improve and maintain efficiency, every process right from scratch to the shipping should be without any interruption and for this every factor, from people to equipment should be taken into account as this will not only regulate the system but will also help in creating different manufacturing strategies, finding slow processes which can be enhanced, better material handling, inventory size, etc. The fourth principle is to Establish Pull. As traditional production systems use the push system, which creates large inventories and works in progress, as it creates the products first and then supplies. The pull system works oppositely, pulls a customer’s order from the shipping department, and then produces the product, saving time, resources, eliminate errors, reduce

inventories, increase output, etc.

This can be achieved by using tools like Kanban, etc. The fifth principle is to Seek Perfection. It sounds easy but is most difficult, one way to achieve this is Kaizen, a philosophy which states minor, incremental changes from every worker, corner, right from business to production floor, will eventually help achieve increased efficiency, lower costs, increased productivity, etc.

Simple is slow, and slow is efficient The principles of Lean Manufacturing do not require huge changes in the structure and functioning of manufacture but it invokes a change in the thinking and management of the process which is much better than adopting expensive and other approaches which require huge changes and consume valuable time. Lean Manufacturing can be easily implemented and that is the reason behind Toyota’s success and is now being adopted by many manufacturers due to its prominent results and functionality. Whether Lean manufacturing is not the best method, it is unique in its way and the process for different companies is different, in the end, it comes down to the choice and requirements of manufacturers to choose. It’s about selection between going lean or going home.

“Do not compromise on the quality and your customers will not negotiate on the price.” Warren Buffett

www.theenterpriseworld.com 17

Business Story

THE PIONEERS IN MARKETEERS

18 April 2021

Nikole Rose

Michael Rose

President & COO

CEO & Founder

T

he pandemic has shifted maximum working online, although creating hurdles and problems but hiding new possibilities and potential for different and innovative techniques and methods to come up and revolutionize the way we understand and see things. One such field is Marketing, as the conventional methods of marketing involved physical form of approach such as ads, newspapers, posters, etc. but as digitalization stepped in, the complete face and methodologies of the marketing field changed. Digital promotion of products/services via personalized emails, bulk messages, social media marketing, etc. not only proved to be more cost-efficient methods but expanded the reach of the promotional strategies manifold, in turn generating more footfall and words going around the market about the particular products/services. Thus, the marketing industry has transitioned towards a more digitalized and advanced progress incorporating the latest technologies and innovating new strategies to reach the target audience and imprint the products/services in their minds.

Mojo Media Labs has truly evolved as a company and as a service provider in the marketing industry.

They not only offer unique and custom-made solutions to their clients but also provide them with a plethora of solutions which can be customized and made best suited for a client’s particular needs and demands. Their service standards have not only earned them a position among the pioneer of the industry but also has made them one of the most respectable and sought-after agencies when it comes to finding marketing solutions. Mojo Media Labs houses

a team of skilled experts with thorough knowledge about the industry and its changing trends, which not only makes them unique but also sets them apart from the competition in the market.

approach to their sales process but they have discovered and feel that they need to continue that approach through the service process as well.

The road to success Mojo Media Labs has truly evolved from a digital marketing agency to a revenue growth agency, the road to which was full of challenges and hurdles, but it was the Mojo Media Lab's team of highly skilled and motivated experts who not only excel in the work and services they offer but also in their respective fields, with thorough and extensive knowledge, always up to date with the latest trends and changes. Over the past several years, they have revamped their technology stack expertise, uptrain skills on the team, to increase the knowledge and overall performance of the team and also improve their client's communications from marketing and sales measurables to growing their client’s businesses.

Every successful company faces a lot of initial challenges and hurdles which not only test the mettle of the team but also the motivation and dedication of the company as a whole. Mojo Media Labs did not back down from any challenge and emerge not only a winner but also a pioneer in marketing solutions.

Some of their challenges revolved around teaching a growth mindset.

They discovered companies have problems and people have pains, thus it is difficult to get to the root of any problem. So, they had to reengineer their sales process, to set the client and the Mojo team up for success by solving for the right problem, by addressing all the pains created by the problem. They have always taken a consultative

Mojo Media Labs and its success can be credited to their impeccable services, conservative approach, their respect in the industry and among their competitors but it foremost goes to these three reasons, culture, culture and culture. Mojo’s culture has been the root cause of their motivation and growth. As the agency was founded by a biochemist turned passionate marketer. It defines their affinity for working in the space between the scientific and the creative. Their culture does not confine them in one direction and way, which also shows in their team and the people they hire, which are ranging from the most talented creators, scientists, developers, data nuts, marketers and all-around unicorns.

The result from such diversified ideology and team is that they get to work with amazing clients who help them achieve their dreams, being named an Inc Best Workplace and one of Inc 5000’s Fastest-Growing Companies in America in 2019, a HubSpot Diamond-Certified Partner and the DFW American Marketing Association (AMA) Marketer of the Year. Mojo has grown from humble beginnings as a small marketing shop, to one of the top 1% inbound marketing agencies in the country with offices in Dallas and Indianapolis.

Services offered Mojo Media Labs is unique with their approach and how they offer their services, which not only is efficient and scalable for their clients but also their commitment towards helping their client and

www.theenterpriseworld.com 19

Business Story fuelling their growth is something they are respected for. Not only this but their services are carefully synced together and not stand-alone services so Mojo’s team can build and provide a customized growth plan for their clients, which not only makes their presence unique in the market but also sets them apart from the competition in the market.

The services provided by Mojo Media Labs are: • Account-based marketing • Sales enablement • Branding + messaging • Website design and development.

Mojo Media Labs takes its services ahead with the sole purpose of having satisfied and happy clients and thus work relentlessly to make their services as feasible and beneficial for their clients. And that is their plan to take their services ahead by adhering to such goals, they are not only improving their services altogether backed with the latest trends and technology but also providing their clients with an unparalleled experience and solution when it comes to marketing problems. They have always pushed for happy people as it equals happy clients.

Mojo Media Labs has always believed in pushing their limits and boundaries when it comes to their services offered, right from its inception to execution, implementation, etc. They are developing new services as they feel the solutions to marketing problems should be updated and modified regularly. Their services should always be up to date, as in the field of marketing it does not take much time for a product/service to become obsolete.

20 April 2021

Mojo Media is working on two new services, one of them is they are now certified in Storybrand and the second is they have launched the award-winning CMS theme, MojoFlex to the HubSpot Marketplace.

The unique leader behind the unique company Mojo Media Labs is a truly unique company in their niche and with their exemplary team and services they provide not only makes their mark in the marketing industry but also sets them apart as leading pioneers in the field. And the man behind setting up Mojo Media Labs and also skilfully taking the team ahead to unveil their full potential and also boosting the overall growth of the company is R. Michael Rose, the Founder & CEO of Mojo Media Labs.

His growing years revolved around his grandparents’ home in Pennsylvania, his Northern Italian grandmother's lively table, dinner parties, the restaurant, and his dad's deli. People in this small town still remember his family’s hospitality.

This instilled a feeling of care towards others and the responsibility of looking after the happiness and satisfaction of others in him.

After high school, they moved back to Ft. Worth as it had more opportunities compared to the small Pennsylvania town. He became the first in the family to go to college.

He didn’t want to pursue entrepreneurship or business like his father. Instead, chose pre-med and then switched to biochemistry.

After graduation, he was offered two job opportunities to choose from — a crime lab in Ft. Worth, or the chemistry lab at Alcon. Michael

remarks if CSI wasn’t a thing back then he definitely would have gotten into the crime lab, so he chose Alcon. He loved the research and analytical side of working in the lab alongside really brilliant people. Four years into his career, he got the itch to try something new and enrolled in law school. He kept working full time while in school. The first summer after law school he started on a path that would lead him in a drastically different direction, away from the lab and the law.

A friend of his gave him a promotional product catalogue to review the pricing for some custom embroidered shirts. He noticed the profit margins right away and a germ of an idea started to grow.

Around the same time, his lab was switching to a more casual dress code, and he knew they would be purchasing golf shirts with an embroidered logo, like the ones he had seen in the product catalogue.

Sensing the opportunity, he consulted with his father, Jack, who was a successful salesman at a printing company by that time, about buying embroidery equipment. “Why embroidery?” was his first reaction, but after consideration and scoping out the field, his father was on board and encouraged Michael to buy equipment.

That is how Michael started an embroidery and promotional products business, his first venture into Marketing. He didn’t have room to store the equipment anywhere else, so he ran the business out of his parents’ backyard, in what they called the Dog Shed. Working in the lab during the day, fulfilling embroidery orders during every spare minute of the day and night, he was once again a team with his mother and father in the family business. His mother, Janett, the brains of the family, kept the

accounting side of the business in order. His father, Jack was his best unpaid salesman, drumming up new business left and right.

Eventually, they landed a large account for Michael’s craft store, making all of the embroidered aprons for their employees to wear across the country.

pursue deeper relationships with people and clients, and one way to do that was by taking care of their broader marketing needs as a service agency. This was at a time when digital marketing and web services were in their infancy. It was obvious that this was the next right move.

The business in the Dog Shed was booming. They did $100,000 in sales in the first six months. They expanded, bought more equipment, hired people to help his parents (who spent their evenings finishing aprons in front of the TV). And yes, they moved out of the Dog Shed.

From that very humble beginning, making custom embroidery casual wear and expanding into promotional products, he got a passion for the business owner life.

Years later, he changed course once again, from a product-driven business to a service-focused business, and launched Mojo Media Labs. He felt compelled to

Fast forward a decade, now Mojo Media Labs is a full-service marketing agency with offices in Dallas, Indianapolis and Oklahoma City. My #1 concern as a business owner is for our people. Happy People = Happy Clients. Their official vision statement for the company is to Enrich Lives.

Michael often reflects on his mother, his father, and his grandparents, who taught him those values and how to care for people.

It’s a better inheritance than a trust fund or business lessons could ever have been.

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They Made It Possible

Joseph Antoine Ferdinand Plateau

The Magician of Physics

24 April 2021

www.theenterpriseworld.com 25

They Made It Possible

T

he field of education is not celebrated much as it has its contribution and impact on the world in so many ways. The field of education is always considered important as its development and growth directly affect the growth of the world and its advancement. Education not only packs the individuals with skills and the required knowledge to provide them expertise but also makes them aware of other things around the world and their field. Talking about Physics, it has a great impact and role to play in almost every engineering, computing, etc. field as it not only affects the way we see machines but how they function, and the best part about physics is that it has its role in many fields and industries ranging from simple engineering to rockets, etc. and much more. Thus, from the busy schedule, we take some time to celebrate some of the finest men who devoted their life to Physics and whose contribution led to the development of many great innovations and breakthrough technologies. Today, we celebrate the 'Father of Film', the great physicist. Joseph Antoine Ferdinand Plateau.

The prodigy, the Reality At those times in 1801, he had been deemed as a wunderkind as he could read at the age of six. During one of his classes in primary school, he got particularly ticked by a lesson on Physics which intrigued him to such an extent which became his ardent muse to unravel the secrecy behind the subject of Physics. Despite studying law, he continued his physics experiments at home, which of course damaged his furniture, the house but did not bring his spirit down. He shifted his focus to academics and his doctoral thesis provided the basis for a landmark in science and arts altogether. His dissertation was on how images are formed on the retina with him

26 April 2021

“

Any intelligent fool can make things bigger and more complex. It takes a touch of genius – and a lot of courage to move in the opposite direction.

- Ernst. F. Schumacher

“

detailing the colour, intensity, and duration with perfect accuracy and in-depth detail.

When we dwell into the works of Plateau, we often stumble upon his theories of Capillary action which defied the external force and factor of gravity and explained the potentiality of a liquid to flow in narrow spaces without any assistance or opposition. Surface tension is the property of liquids which gives it the liberty to resist and external force because of the presence and cohesive characteristic of liquids which even makes molecular interaction possible. The mathematical problem of the existence of a minimal surface with a given boundary has been termed after him. Among his most celebrated

and intricate works come the investigative research of soap films as well which also led to the development of Plateaus’ laws, which shed a light on the structures formed by soap films in foams. The studies conducted by him paved a basis for other theorists and theories to bloom and discover and hence with some breaths of creativity, the theories invented by him have been much alive and have been aiding humanity ever since.

In the end, it’s all about the journey As we look at the works and contribution of Joseph Plateau, we cannot help but feel thankful and inspired as he not only teaches that one can achieve whatever he/she set their minds to but can also

become the best version of themselves, all they have to do is keep looking and keep working.

One needs to find what they like, what they want but most of all what they belong to or where they belong, the time taken does not matter, what matters most is the satisfaction one aims to achieve, one wishes to look forward to and wants in their lives. Joseph is one such example defying the norms and conventions of the society that one should pursue what brings money or fame but what they forget to see is that name and fame follows as long as an individual is an expert in what they do, and if one is satisfied with their professional life, the name, fame, etc. does not matter.

www.theenterpriseworld.com 27

Interview with The Enterprise World

Kiwi Creative Marketeers of the future

28 April 2021

M

arketing is the base and the strongest point of a business as it covers how the products/services are spread throughout the market and in a way that it makes a difference to the people and slingshots in their hearts, so not only the products/services solve their problems, needs, and requirements but also revolutionizes one looks at certain issues and predicaments.

Marketing is simple to understand yet very complex in practice as it involves dealing with a lot of things right from the planning to implementation and right down to execution. Marketing is a very serious business department as it not only directly affects the sales but also the overall growth and development of the company.

Marketing agencies are growing and booming year-to-year owing to the same reason, businesses and their marketing strategies are better handled and worked by professionals as a step wrong in the marketing strategies could cost one their business and these specialist agencies not only accurately plan and implement these strategies but also make it very profitable for the business and that too in a scalable and efficient way.

Kiwi Creative is a leading marketing agency that is not only efficient but highly skilled and experts in the field for providing immaculate and unmatched marketing solutions for B2B software and technology companies. They are a platinum HubSpot solutions partner who make sure that their services are not only accurate but also one-of-the best in a class suited and tailormade to their client’s needs, demands, and requirements. Their

customers not only love them for their service standards, quality and finesse but also how they implement their services taking their client’s company to a new level of growth and development.

Kiwi Creative not only revolutionizes the way traditional marketing agencies work but also takes the competition in the market by storm with their unmatched services and unrivalled implementation.

In conversation with the CEO of Kiwi Creative, Jen Lombardi.

Let’s hear more about the company, the journey, and her professional journey.

Please tell us about Kiwi Creative, the initial challenges, and the factors pushing the company’s success through the roof.

Kiwi Creative is the go-to marketing agency for B2B software and technology companies looking to grow better. We’re a HubSpot Platinum Solutions Partner based out of Cleveland, Ohio, but have clients across the USA. Our clients range from start-ups going through Series A funding up to enterprise technology companies with locations around the globe. We are celebrating our 10th anniversary this summer!

Most agency founders didn’t go to business school, so while they are good at their craft, running the finances and operations of their venture can come with a steep learning curve. For a relatively small market, Cleveland has an excellent entrepreneurial support system that I was able to take advantage of. Through programs like Goldman Sachs 10,000 Small

Businesses and EO, I was introduced to business mentors and training programs that have shifted my mindset from a creative person to a true business owner.

That said, it’s been a 10-year journey to get to this point…but I like to think that any initial challenges we faced have been instrumental in shaping the way we operate the agency today. For example, like any new company we initially struggled with attracting right-fit clients and employees who would take us to the next level; today, we've developed the type of culture that is appealing to topnotch talent, which in turn drives client success.

Shifting from a “generalist” agency to one focused exclusively on software and technology was huge.

Being a specialist in a vertical allows us to expand beyond our local region and service clients across the country. This is also the timeframe where we signed up to be in HubSpot’s agency partner program, which gave us the street cred to bring on a whole new type of clientele who used that software.

More recently, we took a chance by bidding on an RFP for a huge technology corporation that frankly seemed a bit out of reach at the time. They were impressed by our skills and gave us a chance and the rest is history. We’ve been working with them for close to two years now and they continue to send us larger campaigns and refer us out to different divisions within the company. It was the confidence booster that we needed to prove we could service enterprise-level clients even if our agency was smaller in size.

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Interview with The Enterprise World

Tell us about the services the marketing agency offers, new additions, and the factors that set your company’s services apart from the competition in the market.

We’ve developed a company culture founded on our four core values: staying innovative, communicating with clarity, taking initiative, and creating raving fans.

When all of our employees exemplify those qualities daily, client success is practically guaranteed.

We’re also firm believers that our agency should be a consultative partner, not simply an order taker.

There are plenty of freelancers who can execute on a client’s specific idea at a much lower price point…we want to add value by working as an extension of the client’s internal marketing team where we’re able to bring great ideas to the table that contribute to the client’s success.

As a full-service agency, we group our services into four main areas: branding, inbound marketing, websites, and sales enablement.

While the services themselves may not be unique to our agency, the fact that we have deep expertise working with software/tech clients and come from a design-focused background means that our work is highly specific and engaging from both a content and a design standpoint.

I come from a graphic design background, so the agency started as an extension of my freelance career. Over time, the graphic design grew to website design/development, branding, and 30 April 2021

eventually full-blown inbound marketing services. This natural progression of our skillset allowed our clients to grow along with us…we have some clients who have been with us the whole 10 years our agency has been around!

Every month comes with the opportunity for exciting new projects. Our designers have been building interactive landing pages in Ceros (an experiential content creation platform) and taking our PowerPoint templates up a notch with amazing slide animations. Our website developers have been playing around with using GreenSock (a robust JavaScript toolset) for really cool site animations. Members of our analytics team have been implementing the newly revamped Google Analytics 4 for web properties. Since one of our core values is “stay innovative,” we embrace these challenges…it's what makes working in our industry exciting!

Tell us about your professional journey.

I graduated with a graphic design degree and spent the first six years of my career working as an Art Director at a large agency in the Cleveland area where I was the lead designer on high-profile accounts, like Verizon Wireless, Ocean Spray, Hyatt, and more. Ten years ago, I decided to make my freelance gig into a full-time job and officially launched the agency in the summer of 2011.

Tell us about the work culture at Kiwi Creative.

Creating a positive work culture has been our primary goal for the

past several years and our efforts are paying off: we have a team of high-performing, self-motivated employees who are doing amazing things for our clients.

Some highlights include: - We offer (semi) unlimited PTO and schedule flexibility, because life happens during 9-5, too.

- We hire for cultural fit first and train for technical skills as necessary.

- We’ve all completed personality profiles and have cards on our desks highlighting our strengths and weaknesses.

- We encourage all employees to grow beyond their primary role and take on projects that will stretch their skills.

- We are constantly gathering 360 feedback and addressing any issues as they arise instead of waiting for them to grow out of control.

- We have dedicated channels in Slack called #kiwi-kudos to give compliments to deserving coworkers and #help-me for when people need support from a coworker.

- Each employee can give out a “core value coaster” to a coworker during our monthly meeting as a shout out for doing an excellent job in that specific area in the previous month.

- Full-time employees get quarterly profit-sharing as a token of appreciation for keeping the agency profitable.

- Pre-COVID, we had a regular team “fun events,” from weekly lunches at Chipotle to quarterly outings for glass blowing, charter sailing, escape rooms, and more.

Your take on the competition in

the market and your way of handling it.

There are thousands of marketing agencies in the country, so competing on price is a downward spiral toward the bottom. You don’t need to be the perfect fit for everyone, you just need to be the best fit for your ideal clients. For us, that’s knowing our strengths and being empowered to say “no” when a client or project isn’t right.

It’s also easier for us because we can get clients from a national stage

because of our vertical specialization in software and technology, so we rarely come up against the same agencies over and over again in pitches.

In the HubSpot ecosystem, agencies are more friends than competitors. Within that group, agencies will regularly refer out projects that aren’t a good fit and will offer up advice or best practices when other agencies are struggling. We understand that every agency has a slightly

different specialty (whether it be a specific vertical, geographic region, or skillset), so the odds of overlapping with someone else completely is low. There’s enough work to go around and we’d rather see each other succeed than get pitted against one another.

For us, competition is usually just against ourselves. Can we do a project better or faster? Can we bring on higher-value clients? Can we win more awards?

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Data Protection

Key to a Flourishing Business is

Data Protection A

business is a platform for execution and practical utilization of creativity and interest-driven, solution-oriented, problem-solving ideas which is a means of revenue generation, social welfare, forms a tramp of societal advancement and its improvement more or less forms the gist of an entrepreneur and his team’s core and agenda. Data or information is the soul of any business, with technological advancements, complexities, post-pandemic scenarios, digitalization, almost every procedure of any business is conducted or saved online. Hence, data protection is gaining more importance day by day. The idea behind data protection is to safeguard, manage and make data or even sensitive information available in one place under any circumstance. With the advent of digitalization and upgrade of a technology data breach, cyberattacks, unauthorized tampering, or harnessing sensitive information or data of one's business is growing and coming to surface in the recent years.

Data Protection or exploitation?

Stolen data can be misused, copied, or used for monetary gains by data breachers, cyber-attackers, or hackers which will not only pose a

32 April 2021

great threat to the level of security and privacy of a business but can also lead to major loss of essential information, compromise of work ethics, revenue generation and clientele of any business as customers and even probable partnerships or investments would refrain from contacting, buying, selling or joining hands with such businesses which isn’t a safe space.

Few aspects can be kept in mind to tackle the issue of data breaches, data corruption, storage system failures, and the favorable prospects of data protection: Amp up the security: The privacy, data, and sensitive information of any business can be safeguarded by maintaining better information or data guards in the form of firewalls, anti-virus programs, etc. This will minimize security breaches and will aid a business to protect its content from cyber-attackers and hackers.

Backup Storage: A backup of relevant and impactful information or data helps professionals assist in stacking and reserving data that can be used in case any important data is lost.

Data Management: A business should be aware of its data and

categorize it accordingly, to not only increase efficiency but also control data management which will only make things easier to run a business and can make the businesses more self-analytical.

Awareness among the employees: Manpower or employees is one of the biggest assets any business can have and hence, making the employees aware of the prevailing issues and their counter plans is unquestionably one of the major steps towards success.

Data privacy laws: Businesses should be aware and make full use of privacy laws implemented by the government to conduct the business more efficiently by having the law's benefits in one’s court.

How is your data holding up?

Data Protection is invariably a growing concern and can turn into a devil’s foot for any business if not acknowledged and checked well in time. If harnessed and managed aptly, it can prove to be a contributing factor in profit maximization, better regulation of business procedures, better customer-relationship, and would lead any business towards the path of success.

“Getting information from the Internet is like taking a drink from a hydrant.”

– Personal Computing Pioneer and Investor Mitchell Kapor

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Kara Brown

SmithBrown Marketing Marketing at its best 34 April 2021

n

T

he world of business is a complex place full of ideas, capital, technology, methodologies, and much more that makes it a place for people to provide products and services that cater to the world and resolve problems, needs, and requirements of other businesses and most of all the customers. But the most important aspect of any business is to make sure that their products/services reach the masses and especially their targeted audience as many businesses die owing to their poor marketing and planning strategies that fail them to reach out and spread awareness.

This not only takes their chance of showcasing the specialties and telling how their products/services can change the face of many industries, problems, provide solutions, and become a successful business but all of that goes in vain due to a problem or misfire in the marketing department. Marketing no matter how small it appears is the crux of any successful business and thus, requires specialized solutions from industry-leading experts.

SmithBrown Marketing is as good as a marketer comes. They are not only specialized professionals with a team of skilled and expert personnel with thorough industry knowledge, always up to date the latest industry trends and practices, their dedication, relentless work giving them a boost ahead of the competition in the market. They offer comprehensive services that not only cover all the domains of marketing but also planning which are unlike the traditional solutions provided by other marketing agencies, truly making them one of

the top leaders in the marketing consultancy industry. Their long list of satisfied and loyal customers speaks highly of their efficient, scalable, and efficient services, taking their company ahead of the learning curve and innovators of the new world of marketing strategies.

In conversation with the CEO & Founder of SmithBrown Marketing, Kara Brown. Let’s hear more about the leading marketing consultancy, the journey, and her entrepreneurial journey.

Please tell us about SmithBrown Marketing, the initial blips in the journey of the company, and the reasons catapulting the company to success.

SmithBrown Marketing is a lead generation firm that focuses on business-to-business conversion, outsourced sales/marketing operations, and enablement in the heavy industrial and supply chain space. We are a full-service marketing consultancy that empowers leaders to scale with proven marketing strategies and measured results.

spinning far too many plates for the number of hands available.

Growth was enabled by specializing in our services. We began standardizing our processes and turned them into sellable products. We started with email marketing, social media conversion, and marketing automation and then began branching out into PPC, SEO, and more specialized services. The team we’ve built is the primary factor in our success. Our employees are innovative, persistent, and hard-working individuals that build meaningful relationships with our customers.

This level of dedication and attention has enabled leadership to scale the business and set a strategy to continue our success.

Tell us about the services SmithBrown Marketing offers, new additions, and the factors that set these services apart and ahead of the competition in the market.

Initially, the company was a (very) small team of women working in a competitive and male-dominated industry. We had to break down many barriers to earn our seat at the table and prove that we were experts in our industry. Beyond that, we were three women doing the workload of a full-service team.

There was a period where we were all managing clients, executing deliverables, and closing deals all at once, so you could say we were

SmithBrown specializes in: - Marketing automation.

- Demand generation.

- Inbound/outbound marketing.

- SEO, SEM & Paid Social.

- Project management.

- Sales Alignment Strategies.

Unlike other traditional marketing agencies, we provide marketing strategies that are revenuegenerating and move the needle for our clients. We don’t do creativity or branding.

A new product we’ve developed over the past year is the new outsourced SDR program.

www.theenterpriseworld.com 35

Interview with The Enterprise World

Jenna

Unfortunately, many sales reps were furloughed or let go due to the pandemic. However, our clients still had leads to be nurtured and needed people on the phone with prospects. We developed the SDR program to put sales reps back to work, but also provide a costeffective solution for our clients.

2020 and the pandemic allowed us to test different products, like our Sales Development Representative (SDR) program and webinar strategies. It wasn’t a clear decision, but more seeing a need to fill in operational gaps that then were turned into products when we began seeing significant results.

Please tell us about your professional journey.

I am the Chief Revenue Officer at LeadCoverage, a B2B demand gen, sales, and PR consultancy specializing in the supply chain, 36 April 2021

heavy industrial, and technology industries. I was one of the first employees at Echo Global Logistics, which grew quickly in three years and my name is on the company’s 2009 IPO press release [NYSE: ECHO]. The company focuses on all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, social conversion, PR, and measurement.

I am also dedicated to empowering women leaders. I’m on the board of the Entrepreneur’s Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.

Tell us about the work culture at SmithBrown Marketing.

Culture plays a huge part in the success of our company. We came from humble beginnings and keep

Liz

that culture and mentality to this day. Our team collaborates, ideates, and strategizes well together on top of a fun and light-hearted company culture. We’re not afraid to talk about social issues or potential growth opportunities for ourselves as individuals and our team as a whole. It only works because we’re honest, hard-working, and continuously look out for each other.

Your views on the competition in the market and how do you handle it.

Competition is like a rising tide - it raises all ships. I once did an Ironman because my high school crush told me I couldn’t. Yes. Competition brings out the best - if you don’t have others to benchmark your progress against, how do you know if you’re winning?

Techno-Power

Harnessing AI Power

A

rtificial Intelligence is a multi-discipline of Computer Science that highlights the capability, possibility, and potential usage of machines to think and act like the human brain which has massively impacted and improved our standards of living as a society and on a whole has aided the world through its multidimensional aspect and boundless scope in healthcare, engineering, education, modernization, automobiles, construction, enterprises, online banking platforms, computing devices, marketing, cinematography, network technology, etc. Artificial Intelligence has marked the boundary of being progressive, in a way that its intensity of utility, potential innovations, and creativity is boundless. It hasn't only enlarged our span of convenience, by being time-efficient, providing hassle-free quality work within practical reach but has also been the cornerstone of many businesses and enterprises.

AI, the force of the future?

The power over such an extensive technology will not only prove to be one of the greatest assets for revenue generation but can also pose to be an experience of exceedingly great opportunities, progress, and colossal. The ability to harness Artificial Intelligence can be a vital prospect of paving the way to one’s success and 38 April 2021

expansion of the quality of life of society. The sooner we realize the proficiency and capacity of Artificial Intelligence the better and more efficient transformation can be implemented for the betterment of humanity and can cater to the needs of the coming generations through the untapped abundance of its benefits which can be utilized for the stride of coming-of-age development plans and overall growth of businesses too.

To help harness the aforementioned attributes of Artificial Intelligence and its power, here are a few points to harness it in such a way that it provides maximum benefits are: Inclusiveness for shared benefits: The first and foremost thing of equality is that the benefits should be reaped by the society as a whole and for that the problem of nonavailability of internet services and connections in areas and locations which are still not developed or are in the developing stage is necessary. The inconvenience and impact of Covid times too have indirectly stressed and persuaded all towards digitalization which makes it far more than essential to not only equip with the ongoing changes but also to make a difference in people’s lives by providing, acquainting, and refurnishing their lives for the better.

Stable network connection: Even with the availability of network and

internet services, a stable network connection with good strength and speed is a prerequisite to amp up social-security, welfare, and interest to provide better services and experience of work, streaming, etc.

Hence, standard network systems and internet services are expected to dispense as a substantial element for the proper and finer functioning of Artificial Intelligence.

Government Intervention: The government of any country plays an integral part in the regulatory process of any social strata, by combating inequalities, nondevelopmental features of the society by investing in probable future successes, like Artificial Intelligence which isn't only a sureshort way to evolution but also to differ from past inconvenience and depravity.

AI, boon, or bane?

Artificial intelligence is humankind's one of the most accomplished and flexible inventions to date. It encompasses a ton of characteristics of modern life which will only open on to the trail of astonishing imagination, improvement, and progression of human life by presenting better opportunities and surpassing the current expectations and experience of excellence.

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