Top Performance Management Platforms To Watch

WWW.THEENTERPRISEWORLD.COM | EMEA EDITION | NOVEMBER 2023

MERCEDES:

A Class Apart - Case Study

The Complete Guide to Collecting CRYPTO ART

Exploring the Wonders of a Central American Gem COSTA RICA

TOP

PERFORMANCE

MANAGEMENT Platforms To Watch

TRENDRATING ROCCO PELLEGRINELLI CEO

TRENDRATING Delivering Superior Portfolio Management Technology

To Better Navigate The New Market Cycle

SUBSCRIBE

CASE STUDIES READ MORE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS READ MORE New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE READ MORE Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS READ MORE Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

How about showcasing your products to 150,000+ C-suite Subscribers?

To get recent updates of our magazines

SUBSCRIBE US info@theenterpriseworld.com

From Editor’s Desk

P

erformance management platforms have become integral to organizational efficiency, orchestrating a seamless symphony of employee productivity. These robust systems leverage data-driven insights, fostering a culture of continuous improvement.

By aligning individual goals with strategic objectives, these platforms empower organizations to optimize workforce performance. From real-time feedback mechanisms to comprehensive analytics, they provide a holistic view, enabling informed decision-making.

Featuring for The Enterprise World’s this issue of Top Performance Management Platforms To Watch are the stories of such innovative platforms.

For the cover read about The Opportunities For Smart Investors in The New Regime As the new market cycle is imposing a reassessment of traditional strategies and raises the bar to deliver performance for the professional portfolio management industry, we asked the opinion of Rocco Pellegrinelli, founder & CEO of Trendrating, an innovative wealth tech firm providing advanced analytics and sophisticated tools for portfolio management to more than 200 premier clients on a global scale.

What are the implications of what the expert defined as a new regime ?

History can be of guidance here. After years of bull market a new cycle of low return usually last a few years. Some statistics can offer an idea of what we can expect.

“Our solution can be easily integrated in most investment decision processes, discretionary as well as systematic. The most common use cases are ranking and validation of investment ideas, identifying new opportunities, spotting new risks via alerts, portfolio management and risk reduction, sector rotation, development of strategies, model portfolios, and indices.

The insights produced are usually a valuable complement to the existing information framework. But it is interesting to see that the use of our solution has experienced a strong increase across our customers base as we entered the new market cycle.”

Shalmali Shalmali W.

The Enterprise World, High Street North, East Ham, England GB

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (EMEA)

Shalmali W.

Peter J.

PR & Marketing Coordinator

Business Development Executive

James H.

Hazel G.

Creative Design Head

Graphic Designer

Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

The Opportunities For Smart Investors in The New Regime As the new market cycle is imposing a reassessment of traditional strategies and raises the bar to deliver performance for the professional portfolio management industry, we asked the opinion of Rocco Pellegrinelli, founder & CEO of Trendrating, an innovative wealth tech firm providing advanced analytics and sophisticated tools for portfolio management to more than 200 premier clients on a global scale.

What are the implications of what the expert defined as a new regime ?

History can be of guidance here. After years of bull market a new cycle of low return usually last a few years. Some statistics can offer an idea of what we can expect.

“Our solution can be easily integrated in most investment decision processes, discretionary as well as systematic. The most common use cases are ranking and validation of investment ideas, identifying new opportunities, spotting new risks via alerts, portfolio management and risk reduction, sector rotation, development of strategies, model portfolios, and indices.

The insights produced are usually a valuable complement to the existing information framework. But it is interesting to see that the use of our solution has experienced a strong increase across our customers base as we entered the new market cycle.”

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

12

Trendrating

Exploring the Wonders of a Central American Gem COSTA RICA

upshot

22 Article

6 Reasons Why Expats Need Mail Services

32 CASE STUDY

MERCEDES: A Class Apart

38 Review

Adobe Indesign

48

ARTICLES

How Mississippi Farm Owners Can Cut Down on Expenses? : If you are a business owner, then you probably have a lot on your plate. If that business is in the agricultural sector, then your role may be even more stressful.

READ MORE

Revolutionizing the Sports Betting: Influence of AI on Best Betting Websites in India with AI : When placing bets in sports betting, bettors can turn to AI for help.patterns, and providing the user with a prediction.

Elon Musk, the visionary behind companies like SpaceX, Tesla, and Neuralink, is a name that resonates with innovation and ambition. From launching rockets to Mars to revolutionizing the electric car industry, Musk’s endeavors have always been in the limelight. However, there are some lesserknown Facts About Elon Musk that might surprise you.

Read More From The Enterprise World...

READ MORE

6 Tips for Maintaining a Clean Job Site in Pennsylvania : Whether working in construction, engineering, general contracting, or industrial, a clean job site is a must.

READ MORE

What Are the Best Cursive Fonts for an Elegant Signature?: It doesn’t matter if you are an entrepreneur or a niche craft seller. There will come a time when you need to put your signature on something.

READ MORE

Organizations today rely on data to make informed decisions, gain insights, and drive business growth. However, the vast data in modern business environments also brings significant security challenges. Security breaches, data leaks, and unauthorized access can have severe consequences for businesses, including financial losses and reputational damage.

Read More From The Enterprise World...

VIDEO INTERVIEW’S

In Conversation with Thomas L. Hager | Lenovo | The Enterprise World - To Watch Click Here.

Thomas L. Hager- Mastering the Dynamic Marketplace to Achieve Global Success Navigating the rapidly evolving market landscape requires business leaders to employ innovative strategies that keep pace with change. As the market dynamics shift swiftly, business leaders must stay agile and proactive in their approach to remain competitive.

Embracing innovative strategies becomes paramount to not only survive but also thrive in a fast-changing marketplace.

Innovation serves as a powerful tool for business leaders to differentiate themselves from the competition, seize emerging opportunities, and anticipate customer needs. By fostering a culture of creativity and encouraging out-of-the-box thinking, organizations can unleash the potential for groundbreaking ideas and solutions.

Adopting innovative strategies requires a willingness to challenge conventional practices, be inquisitive, take calculated risks, and adapt quickly to changing customer demands.

Successfully navigating the fast-changing marketplace demands, a relentless pursuit of innovation and a willingness to embrace change, Thomas L. Hager, Vice President Financial Services - Global Accounts, Lenovo is setting the benchmark of thought leadership.

Featuring for The Enterprise World's this issue of The Most Successful Business Leaders to Watch Out For is his story.

Thomas's Stellar Journey “As a leader, I want to provide a purpose for everybody, and what we are working for.”

Born and raised in Germany, Thomas has a Ph.D. from Mexico State University in Rhetoric in Professional Communication. His Dissertation Thesis was completed whilst working at IBM, on Knowing the Users of a Corporate Web Site: Gaining a Sense of Audience in a New Medium.

Read More From The Enterprise World...

COVER STORY

TRENDRATI Trendrating Delivering Superior Portfolio Management Technology To Better Navigate The New Market Cycle ROCCO PELLEGRINELLI | CEO

12 | November 2023

ING

www.theenterpriseworld.com | 13

COVER STORY

The Opportunities For Smart Investors in The New Regime As the new market cycle is imposing a reassessment of traditional strategies and raises the bar to deliver performance for the professional portfolio management industry, we asked the opinion of Rocco Pellegrinelli, founder & CEO of Trendrating, an innovative wealth tech firm providing advanced analytics and sophisticated tools for portfolio management to more than 200 premier clients on a global scale.

What are the implications of what the expert defined as a new regime ?

History can be of guidance here. After years of bull market a new cycle of low return usually last a few years. Some statistics can offer an idea of what we can expect.

Dow Jones Industrial Average Historical Trends

Number of Years

Annualized Return

Bull: 1954-1966

11

8.72%

Bear: 1966-1982

17

0.9%

Bull: 1982-1999

17

15.30%

Bear: 2000-2010

11

0.8%

Bull: 2011-2022

11

9.16%

Source: Trendrating

The new regime started in 2022 and is here to stay for a time long enough to force profound changes in the investment management processes. A low return cycle on indices can still offer a broad performance dispersion across stocks, and a fast rotation of sectors. Profiting from the performance dispersion is the only way to deliver performance across the ups and downs of this cycle. It is reasonable to expect an outflow from passive strategies and index-linked products, as the return from popular benchmarks can prove disappointing. Active strategies are well positioned to reward investors if well conceived and active managers will experience growing inflows.

How investors can adjust to the new cycle?

A new perspective is required. The starting point is to acknowledge the changed scenario and realize that conventional data, tools and strategies that worked in a bull market will prove mediocre in the new regime. Next is directing the focus on profiting from the performance dispersion and selectively using analytics, insights and technology specifically designed to exploit the dispersion. It is critical to evolve the information framework incorporating more sophisticated and effective data and systems that can help to navigate the ups and downs with more reliability. The quality of the data and tools inevitably impacts the quality of the decision making. But in order to select the best solutions a pragmatic , disciplined historical testing is mandatory. The good news is that the market offers a variety of advanced, new generation platforms that can generate alpha in a transparent, measurable way, easy to test and validate. In the new cycle portfolio managers can leverage their knowledge

14 | November 2023

www.theenterpriseworld.com | 15

COVER STORY

and skills with leading-edge analytics and tools and maximize their active management performance.

Some observers say that the dispersion is increasing. Is it true?

The performance dispersion is more extreme than in the past. Price trends are the result of the combined impact of buyers and sellers for any specific stock. If the aggregated money flow from buyers exceeds the outflow from sellers on a consistent basis then a bull trend is produced. A bear phase happens when the balance is weighted on the sellers side. But how investors decide to buy or to sell? Understanding this is critical. Some investors can be guided by fundamental analysis. This was a key driver of the past. Today the world is more complex. Investors can be influenced by a variety of motivations including social media influence, rapid shifts in sentiment, fast changing economic changes. The big pools of money controlled by large players as sovereign funds can decide to change the allocation on the basis of ESG and other investment policy considerations. And a growing army of momentum players create and fuel trends up and down. So at the end trends are the result of the combination of several forces at work at the same time, where traditional fundamental valuations may have a decreasing impact.

It is impossible to analyze all the factors influencing price developments and to assess what are the most relevant, but it is possible to analyze and validate price trends. Therefore it is advisable to add a layer of trend assessment to any investment decision process, as a sound, logical sanity check. t works both ways, to validate investment ideas as well as to spot new risks.

16 | November 2023

What is the Trendrating proposition?

Over the years we developed advanced analytics and innovative tools to support a broad range of critical tasks.

Our mission is to help our clients to manage a few key challenges.

First. In order to profit from dispersion it is important to access the dispersion statistics across markets and sectors and to monitor any evolution and rotation. Here we offer dispersion analytics to support the comparison of opportunities and risks in different investment universes.

Second. Effective risk control across portfolios requires enhanced analytics in the new market cycle. Conventional data and tools exposed their limits in 2022, producing losses on many portfolios. Trendrating developed an AI- driven, multi-factor model to

assess and discriminate medium term price trends across 17,000 securities.

We introduced the “rating of trends”, a new metric designed to add a factual, pragmatic risk control perspective. As our model provides a rating on any stock, it is possible to calculate a rating for any portfolio, and to measure the aggregated exposure to falling securities. A low portfolio rating indicated an excessive weight in stocks in a bear phase, and therefore a high risk of underperformance. The additional “trend risk “ metrics that we offer enable a more rigorous and informed risk management.

Third. Picking the winners in any investment universe is even more difficult in the new regime, with more frequent and extended ups and downs.

Our model can help to rank and validate investment ideas, adding an element of objective trend quality valuation. Combining good

fundamentals with a confirmed positive price action is good practice. Checking more boxes can make the difference.

Fourth. Generating alpha requires knowledge. We believe that many portfolio managers deserve to access more facts and intelligent data to maximize their opportunities to excel. Trendrating solution fills a critical gap and provides smarter insights. Our technology makes easy and fast to select parameters and rules form a rich set of fundamental and quantitative data, run an historical test and measure the contribution to alpha. It is then possible to add other parameters and discover the combination that deliver the best returns.

The result is a wealth of insights that can contribute to dramatically enhance the investment decision process.

www.theenterpriseworld.com | 17

COVER STORY

How your clients use Trendrating ?

Our solution can be easily integrated in most investment decision processes, discretionary as well as systematic. The most common use cases are ranking and validation of investment ideas, identifying new opportunities, spotting new risks via alerts, portfolio management and risk reduction, sector rotation, development of strategies, model portfolios, and indices.

The insights produced are usually a valuable complement to the existing information framework. But it is interesting to see that the use of our solution has experienced a strong increase across our customers base as we entered the new market cycle.

Any final advice ?

Just some practical considerations. A more challenging market cycle is raising the bar to deliver performance. Professional investors needs to be very selective in terms of the data, research, tools they use.

Smarter insights, a broader analytics coverage, and platforms that enable to test, discover and develop better strategies will make the difference.

It is time for an overdue evolution toward better solutions for professional managers and advisors, as conventional content and tools that worked during the bull trend will disappoint in the new regime. Our company is committed to support in the best possible way those investors that want more from a provider, are open to innovation and recognize the challenges ahead.

Follow Trendrating on: LinkedIn: Trendrating | LinkedIn Twitter: Trendrating (@trendrating) / Twitter YouTube: Trendrating - YouTube

18 | November 2023

About The Founder From starting as a portfolio manager to founding Trendrating, Rocco Pellegrinelli, Founder and CEO, has come a long way. He launched Brainpower in 1996 and established it as one of the top portfolio management systems globally. After taking the company public on the Frankfurt Stock Exchange in 2000, Brainpower was acquired by Bloomberg in 2006.

Then, he started a research and development project to design a superior model to capture price trends in listed equities. After a few years of massive testing of 350 indicators and thousands of combinations across 25 years of history for 20,000 securities he got what he wanted. It helped to have the support of a fantastic team of experts, now part of Trendrating, a leading provider of advanced analytics and leading-edge technology for equity investing, serving more than 200 institutional customers on a global scale.

In 2020, Rocco was nominated as one of the “10 Most Inspiring CEOs to Watch” by Industry Tech Outlook and one of the “10 Best Innovative Leaders” by DigiTech Insight.

Rocco is also a Nasdaq contributor to their advisor portal. www.theenterpriseworld.com | 19

22 | November 2023

www.theenterpriseworld.com | 23

INTRODUCTION Welcome to the world of natural beauty, rich culture, and abundant biodiversity—a world known as Costa Rica. In this article, we'll explore why this small country is special. We invite you to join us in an exploration of the countless riches that make this place a really attractive location.

This central American country is known for its beautiful landscapes, magnificent beaches where the water meets the land, and lush woods teeming with rare creatures and vegetation. It's like stepping into paradise.

What's even more impressive is how this country makes money in a way that doesn't harm the environment. They use clean and green energy sources, which means they take good care of nature. It's a place where modern life and nature coexist in harmony.

So, if you are a wanderer seeking new experiences, a cultural enthusiast ready to learn new things, or someone who wants to unwind on a beautiful beach, then this place has something for you. Let's read further about this extraordinary location, where simplicity and elegance combine to create one of the best experiences.

24 | November 2023

Geography and Biodiversity: A Natural Paradise Ÿ A sandwiched land - Costa Rica is a land sandwiched between the Pacific Ocean and the Caribbean Sea, providing different beaches and a tropical environment ideal for outdoor activities all year. This little country is located in the heart of Central America, which has a stunning geographical tapestry that's sort of breathtaking. Ÿ Blessed with nature - In Costa Rica, the environment is a living tribute to the craftsmanship of nature. A varied range of habitats is created by lush rainforests, towering volcanoes, and foggy cloud forests.

It's a site where you may spend one day exploring vibrant coral reefs, hiking through lush rainforests, and witnessing the captivating dance of hummingbirds.

Costa Rica's natural marvels are designed to be explored, rather than just admired. Tourists from all over the world visit this magical land to enjoy its unique sights and activities.

Adventurous Coast - If you're looking for adventure, Costa Rica gets you covered. Surfers enjoy the waves at Playa Tamarindo, zip-liners fly over the jungle canopy, and climbers reach the Arenal Volcano's top. A visit to Tortuguero National Park provides wildlife fans with the opportunity to

see sea turtles breeding along the beach, which is an incredible sight.

Ecotourism - Ecotourism is a cornerstone of Costa Rica's tourism business. From the foggy heights of Monteverde to the variety of Manuel Antonio National Park, visitors may immerse themselves in unspoiled natural beauty. Birdwatching is especially popular, with toucans, quetzals, and parrots lending brilliant splashes of color to the surroundings.

Ÿ Cloud Forest Reserve - The Monteverde Cloud Forest Reserve, with its mysterious mist and verdant canopy, shows the country's dedication to protecting its natural heritage. Corcovado National Park, located on the Osa Peninsula, is widely regarded as one of the most biodiverse areas on the planet.

Jaguars, tapirs, and scarlet macaws thrive in their native habitats nearby.

Tourism and Natural Wonders: A Paradise for Explorers

www.theenterpriseworld.com | 25

tropical fruits. Try the sweet and juicy mangoes, pineapples bursting with flavor, and papayas that taste like sunshine. They make refreshing snacks and delightful additions to meals.

Seafood by the Coast - If you're near the coast, seafood is a must-try. Freshly caught fish, shrimp, and lobster are often grilled or prepared with zesty sauces. It's a taste of the ocean on your plate.

In this segment, you are going to explore some of the best coastal food varieties in the world:

Tamales - These are like little pockets of happiness. Tamales are made from corn dough stuffed with tasty fillings like chicken, pork, or vegetables, wrapped in banana leaves, and steamed to perfection. They are a special treat, especially during holidays.

Fresh Coconut Water - When you're walking on the beach, you might come across vendors selling fresh coconuts.

They will chop one open for you, and you can sip on the cool, sweet coconut water inside. It's nature's own refreshing drink.

Empanadas - A crispy, golden pastry filled with savory ingredients.

Empanadas are a popular snack in Costa Rica. You can find them with various fillings like cheese, beef, or beans.

Tropical Fruits Galore - In Costa Rica, you can find a rainbow of

Salsa Lizano - This is a special sauce you'll find on many Costa Rican tables.

It's a bit sweet, a bit tangy, and adds a

26 | November 2023

special kick to your meals. Locals love to drizzle it on everything from rice to beans.

Artisanal Ice Cream - Cool down with some handmade ice cream. Costa Ricans take pride in crafting unique flavors like blackberry and guanabana.

It's a delightful treat on a hot day.

Chocolate Tours - Did you know that Costa Rica grows some amazing cacao beans? Take a chocolate tour and learn how chocolate is made, from bean to bar. And, of course, you get to taste the delicious results.

Casado and Gallo Pinto - Cuisine in Costa Rica is kind of a delicious story that tells you about its culture and past.

One of the famous dishes here is called "Gallo Pinto." It's a mix of rice and beans, and people eat it a lot. They often have it with eggs, cheese, and tortillas. Another yummy meal is called "Casado." It's a big plate with rice, beans, meat or fish, and sweet plantains. It's so tasty and filling!

Costa Rica, with its stunning beaches, lush jungles, and rich culture, is a dream destination for many. But before you can dive into the wonders this country has to offer, you need to know how to get there and where to stay. Here we will provide you with a brief guide. Ÿ Getting to Costa Rica By Plane - The easiest way to reach this country is by flying into one of its international airports.

The two main airports are: Ÿ Juan Santamaria International Airport (SJO) - Located in the capital city of San Jose, this is the largest and busiest airport. It's a great choice if you plan to explore the Central Valley or head to the Pacific coast. Ÿ Daniel Oduber Quirós International Airport (LIR) - Situated in Liberia, this airport is closer to the beautiful Guanacaste region and the Pacific beaches.

Visa Requirements - Before you book your flight, make sure to check if you need a visa to enter Costa Rica. Many countries, including the United States, Canada, and European Union nations, don't require a visa for stays of up to 90 days for tourism purposes. However, it's essential to verify this information based on your nationality.

www.theenterpriseworld.com | 27

Ÿ Culture - Costa Rica's culture is as varied and rich as its natural beauty. It is a nation that is proud of its indigenous roots and historical ties to Spain. But what actually distinguishes Costa Rican culture is the kindness of its people, known as Ticos and Ticas. Ÿ Ticos and Ticas - Ticos and Ticas are known for their friendliness and kindness. They welcome guests and are eager to share their traditions and beliefs. From lively celebrations such as "Fiestas Palmares" to traditional dances such as "el Punto Guanacasteco," Costa Rica's cultural tapestry is woven with vibrant strings of joy and camaraderie. Ÿ Pura Vida - "Pura Vida" is a word that captures the Costa Rican spirit. It translates to "pure life" and is used to convey a cheerful attitude about life, especially when faced with difficulties. Pura Vida is a style of life that stresses gratitude, contentment, and appreciation for simple pleasures.

28 | November 2023

A land where Nature and Culture Thrive Costa Rica, where nature and culture thrive with its unique geography, diverse culture, and commitment to sustainability, is not just a destination; it's an invitation to explore, experience, and embrace the beauty and richness of life.

As we've journeyed through the wonders of Costa Rica, we've discovered a nation that values its natural heritage, embraces diversity, and welcomes visitors with open arms. Costa Rica is a testament to the power of a growth mindset—a mindset that has enabled this nation to thrive, adapt, and lead the way in sustainability and well-being.

So, whether you're an intrepid explorer, a culture enthusiast, or simply seeking a taste of pure life, this town invites you to immerse yourself in its vibrant tapestry of culture, nature, and adventure.

In short, this article is an imaginary tour of Costa Rica. where you have explored its local food, culture, geographic diversity, and treasures. This is the time to plan your vacation to Costa Rica. Come, explore this gem, and let the wonders of Costa Rica leave an indelible mark on your heart and soul.

www.theenterpriseworld.com | 29

STORIES TOLD WITH A NEW PERSPECTIVE! If conveyed in an engaging manner, good stories can develop into great ones. At The Enterprise World, we are on a pursuit to give voice to some of the untold success stories from the world of business. Our proficient team has the knack for identifying successful stories and transforming them into compelling stories through our professional and artistic touch. This, combined with our proven industry experience, make our magazines compelling and insightful.

In these business stories, we cover clients across various sectors such as technology, consulting, finance, manufacturing, healthcare, etc. These include inspiring success stories of companies as well as business leaders from these verticals. From North & South America, Europe, and Middle-east to Africa and APAC, we serve clients across the globe.

These clients include startups, small and medium-sized businesses (SMBs), as well as large conglomerates.

We focus on building positive and long-term relationships with our clients. To align with the client's vision and mission, we give a human touch to every story we publish. Our team prioritizes the promotion of services and products of clients through our readerfriendly platform. Our experience in storytelling helps us connect with the featured leaders/companies, helping them achieve steady organic growth without having to invest too much time or money.

We also keep in mind our avid readers. Through these neatly-depicted business success stories, we aim to inspire the younger generation to pursue entrepreneurship and business as a lucrative career option. Moreover, through our exclusive section 'The Enterprise Diary', we provide readers with the much-necessary market insights and trends from the business world.

Keep reading our magazine to get inspired and stay up-to-date with everything business!

MALAYSIA’S THR TECH SECTOR IN 2 0 2 3

The Tech sector has slowly crept into most sectors as businesses and institutions look at ways to optimize performance and efficiency. Because of this, some countries have positioned themselves as tech hubs with initiatives in place to entice developers, boost employment, and improve the economy.

The evolution of mobile technology and the rollout of 5G connectivity have accelerated these developments in recent years and Malaysia has been well placed to capitalize on the market.

How Malaysia Became a Global Tech Hub? San Francisco’s Silicone Valley, Tokyo, Seoul, Berlin, and London have all made moves to attract some of the best talent in the industry. Another region that is benefitting is Malaysia whose government had the foresight to plan for a tech-reliant future.

The Malaysian government invested around $100 million in the 1990s to create the MSC (Multimedia Super Corridor). This Asian digital hib provided businesses with Digital Free Trade Zones that minimized taxes and customs charges. These moves helped attract businesses to the area and set up the country as a major Asian digital hub.

32 | November 2023

As an ASEAN (Association of Southeast Asian Nations) member, Malaysia has strong links with the ten other member countries and provides access to more than 600 million consumers.

The installation of these frameworks has attracted a diverse range of tech companies that specialize in areas including: • • • • • • • • •

AI Blockchain Robotics 3D Printing User Experience Big Data Analytics User Interface Cloud Centre Data Centre

Existing frameworks, access to a growing market, and financial incentives make Malaysia one of the most attractive areas for tech startups and established companies.

Tech Sectors Showing Growth in Malaysia With so many benefits in the Malaysian tech sector, it is no surprise that a number of sectors are thriving. Everything from the healthcare and financial sectors to the

RIVING

www.theenterpriseworld.com | 33

entertainment industry has seen tech developments that are helping take them to the next level.

Below are just some examples of tech sector in Malaysia.

Online Gambling Gambling in Malaysia is legal in some forms such as lotteries, horse racing, and licensed casinos. Online gambling operators are prohibited from setting up businesses in the country, which means that offshore betting sites are big business.

The industry in Malaysia is extremely lucrative and has been estimated to be worth approximately $2.99 billion.

Because of this, online betting operators are making the most of developing tech sector to provide customers with state-of-the-art, immersive gaming experiences with robust security measures.

AI (artificial intelligence), VR (virtual reality), and AR (augmented reality) have all been implemented to improve efficiency and provide users with an experience that is as close to a real-life casino as possible.

Software Malaysia’s investment in tech sector has ensured companies from all over the world have set up bases there.

As custom software solution demand grows, so does the amount of start-ups and established companies creating bespoke solutions for a variety of industries.

Some of the top software companies currently in Malaysia include: • • • • • • •

Innowise Group Ancient DePalma Studios Hivekind Lizard Global Qodeca Snappymob

Software companies with offices in Malaysia help all kinds of businesses to enhance processes and improve customer satisfaction. These companies specialize in IT strategy, staff augmentation, UX design, UI design, app development, and much more.

Hardware

Some operators are also implementing blockchain technology to improve security, with many also allowing users to play using cryptocurrencies.

5G connectivity has also provided the mobile gambling industry with the speed and reliability required for a high-quality gaming experience.

Esports The Malaysian Esports market has benefitted from the country’s tech sector and has seen the government set aside an additional RM13 million (just under $3 million) to go towards the development of the industry in 2023.

Esports events are known to draw significant crowds to venues and players battle it out for monetary prizes. The events can also be bet on, helping another industry to grow in the country.

The tech sector is reliant on hardware development companies to run software and provide industries with physical computer parts. Some of the biggest companies in the world have operations in Malaysia, including: • • • • •

Intel Corporation Apple HP Inc. Kitachi Honeywell

These companies benefit from significantly lower customs tariffs, allowing them to import and export efficiently.

Telecoms The Malaysian telecom market is worth approximately $8.19 billion with a projected 1.72% compound annual growth rate that will see it rise to $8.92 billion by 2028.

Esports is a relatively new trend with players able to vast sums from prize money, sponsorship, and live streaming.

Major telecom companies based in Malaysia include:

Software developers have ensured the market is moving swiftly with the top players helping new games to grow in popularity quickly. Hardware developers also benefit from the top players and streamers using their equipment.

• • • • •

34 | November 2023

Sacofa Sdn Bhd Edotco Maxis Digi Telecommunication Celcom

5G expansion has seen further growth as the demand for reliable high-speed internet services increases. Fiber broadband growth is also contributing to this sector’s success.

Healthcare The medical tech sector in Malaysia is expected to reach a value of over $3.5 billion by the end of 2023. The increase in the use of tech in the healthcare sector is down to improved connectivity as 5G and fiber broadband provide users with quick and reliable services.

Malaysia continues to support growth in this area and developing markets which puts it ahead of many other regions that are currently playing catch-up.

Malaysia’s digital investment growth has been growing in momentum as more industries find themselves relying on developing technologies. The infrastructure in place puts the country in a prime position to attract new talent and secure further growth.

Tech implementation in the healthcare industry is used in various ways including the protection of sensitive data.

Cybersecurity and data protection are a key focus for the industry and the implementation of blockchain technology is helping the digital ecosystem share and protect information.

AI applications in detection and diagnostics are another area of growth that provides medical experts with a way of streamlining medical services.

The development of nanomedicine will be revolutionary to the medical field. Microscopic objects and materials are used for medical purposes for treatment and diagnosis.

Fintech Fintech is the technology that supports banking and financial services. Everything from internal banking systems to consumer banking apps and security is covered in this essential industry.

Malaysia’s impact on the global fintech market is significant and its value of over $40 billion dollars is set to double by 2028 with an annual growth rate of 15.56%.

As the banking industry moves away from in-person banking and is more reliant on digital banking services, the apps used by consumers must be able to handle the demand.

Security is also a significant factor with cybercrime estimated to cost around $8 trillion per year. While the techniques that criminals use grow more sophisticated, so do the protections put in place by financial institutions to protect investments, savings, and personal data.

Conclusion Malaysia’s decision in the 90s to invest heavily in tech infrastructure has proved to be a wise choice. The frameworks and regulations in place have allowed the country to welcome a wide variety of tech industries.

www.theenterpriseworld.com | 35

38 | November 2023

We all have dreamt of owning a luxury car at least once.

When we see one while traveling, this thought crosses our minds. Often out of curiosity, we check on the internet prices of these cars, features, and specifications too. We daydream about a good long drive with our friends or spouse while experiencing the utmost luxury while being in the lap of nature. A sheer surreal experience is what we envision. Being a kid did you ever stop by a showroom of a luxury car brand like Mercedes? To get a glance at the cars on display? Who hasn’t? All of us do that!

Mercedes is a perfect blend of top-notch engineering, excellent technology, and luxury at its peak. A featureloaded car with lightning-fast speed and features built by the Germans. Car lovers cannot agree more on the luxury and finesse the brand carries. With a variety of models at our dispense, it is the most loved luxury car brand in the world. Via this article, we’ll take you on the most luxurious and smooth ride. Fasten your seat belts, folks!

www.theenterpriseworld.com | 39

40 | November 2023

www.theenterpriseworld.com | 41

These are the brand names that cannot be said to not be in the loop. Audi, BMW, and Mercedes are brands that are always neck-to-neck in competition. These 3 brands are undoubtedly in competition with each other at all times.

4 Popular Marketing Campaigns of Mercedes: Marketing campaigns are an effort by any brand to stand out. Brands strive to get into the limelight or get noticed.

Television advertisements are the best mediums as consumers remember what they see. It made sure while making the ad they were using emotions, convincing the potential customer, and getting noticed by their customer base.

These are 4 popular television commercials: 1. Unlock with Mercedes Benz: A very thoughtful campaign launched

by Mercedes during the festive season of 2021. The brand strategized to launch this campaign in September 2021 and continue it till the festival season ends. The reason behind this launch was an introduction to an unlocking with the Corona phase. The brand wanted to resurrect the sentiments of humans by availing them of the option of unlocking their dreams. It included easy EMI options on the selected models. A variety of insurance policies were also made available.

2. Merc From Home: A wonderful ad campaign launched in 2020. This campaign was implemented to bring ease in the whole buying process of the product from the comfort of one’s home. It provides an easy and clear method of purchasing a luxury car via the ease of home and especially through the digital process.

It is a crystal clear process. From preparing the car to making the

42 | November 2023

payment through a digital platform, everything is kept simple and hasslefree.

3. Are You AMG-Ready: Mercedes planned the AMG-Ready campaign to make a shift from only being a brand, to being a performancebased luxury brand. The brand wanted to introduce the AMG subsidiary brand to depict the promising capabilities and newness of its product. The loyal customers were the main target. A 1minute video ad was made to demonstrate the different AMG models to increase awareness. The intent of the brand via the campaign was to perform and be combined in the luxury of tomorrow while strengthening the bond between AMG and its customer base.

4. Life Gets Big: This campaign was a special one to highlight the features of the new T class. A van with sliding doors and an improved space within the car that accommodates one family was the theme. A rear window where 3 kids can enjoy the ride or even your beloved pet. This was an introductory campaign to bring to notice the extra space feature of this van. Sliding doors, extra space, and rear window space are the key takeaways in this model T class.

Problems Faced by the Brand: 1. Rust issues: Surprisingly enough some customers have complained that the doors, fenders, hinges, and hoods start to rust sometime post purchasing the car. A loyal customer would not like the car to develop rust and make noise.

2. Deaths due to Systemic issues: Post the death of Tata Sons Chairman, Cyrus Mistry, people raised eyebrows on how safe the Mercedes-Benz was.

However, the Indian MD of Mercedes

and the CEO of the brand together state that the car collided due to poor road infrastructure and traffic rules.

They suggest improvements in these aspects to reduce the death rate due to accidents which is approximately 1.5 lakhs from 2021 to September 2022.

3. Display of error lights on the dashboard: Some error lights are displayed in the model CLA 250 according to customers. Adding to that customers have said the company also takes ages to solve the issue as the display of error lights puts them in a fix too.

Competitive Advantage: Mercedes focuses on adapting a differentiation strategy. Quite a noticeable number of features are offered by it, unlike its competitors.

Some added features like: Ÿ Blind Spot Monitor Ÿ 8-way power seats with 4-way power lumbar support Ÿ Hand gesture controls Ÿ Hands-free device controls These are some peculiar features of the 2023 Benz GLC SUV. It allows the driver more comfort and enhanced driving experience. These detailed and minute features of the SUV add to the list of features making the car stand out from the competition. If you take notice these are very thoughtful features installed into the SUV leaving no room for any complaints from the customer.

The Social Media Game: Mercedes has millions of followers on social media which makes them an overachiever in its digital game. The brand utilizes social media to post finely curated content across all its

www.theenterpriseworld.com | 43

online platforms. They especially take care of crafting user-friendly content wherein people can interact. a. Campaigns to drive traffic: Attractive feature-highlighting videos, shorts, reels, and user-generated content are also implemented to increase its brand engagement.

The brand started a user-generated strategy on Instagram wherein it developed a hashtag named #MBPhotoPass. Through this strategy it allowed social influencers, journalists, team members, and even existing customers to curate organic short videos of its cars. About other social media platforms like Facebook, the visuals are very appealing to the human eye. b. Diverse Ways: The content the brand shares on its social media is visually driven and personal stories of existing customers. A very well-planned strategy of posting 2 to 3 times a day is followed diligently by the brand. Its images and short videos are visually driven as they keep it fresh and engaging.

Along with videos and images the brand shares a variety of information, car-related news, highresolution images of the brand’s cars at work, upcoming models information, and images. c. Influencer Marketing: Fitness freaks often head out to the mountains with their beasts to test the car’s ability. Fitness influencers make the effort to record a video and post it on their social media feeds. It helps them to reinforce the message when the influencer and the brand are featured and tagged in each other’s feeds. Some car racing drivers like Nico Rosberg, Jan Seyffarth, and Lewis Hamilton are famous influencers who often collaborate with the brand to spread reach and engagement.

Shift to Evs: Mercedes plans to offer battery electric vehicles (BEV) in all its segments. From 2025 onwards, all newly launched electric vehicles will be electric only. Meaning, that from 2025, all customers will be able to enjoy the privilege of choosing an all-electric alternative for every Benz model. The previous plan of developing battery

44 | November 2023

electric and internal combustion engines (ICE) on the same platform has seen a shift. The plan for developing BEVs has been finalized and is in full action.

The strategies formulated to make the shift possible are as follows: 1. EV Critical moment: As the brand shifted its focus from “electric-first” to “electric-only”, Mercedes-Benz believes it can accelerate and make a more progressive EV portfolio plan. Ola Kallenius, Chairman of the Board of Management at Mercedes Group AG says, “The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.” The change that is undergoing has made Mercedes revise their capital allocations as it requires huge amounts of research and scrutiny.

2. New Gigafactories: Newer EV platforms will be established by greater integration into the manufacturing sector.

The extensive technology plan consists of 2 new electric vehicle platforms. The first is MB.EA for medium and small-sized passenger cars. The other is AMG.EA, is a dedicated performance electric vehicle platform, for lighter commercial vans. Simultaneously, Mercedes will be focusing on the giant expansion of its battery manufacturing capability. As per plans, it is going to establish eight new battery cell gigafactories by working with partners in Europe and elsewhere.

3. Increased charging stations: In collaboration with Shell’s Recharge network, Mercedes will add up to 30,000 more charging stations by 2025. The new charging points will be across Europe, China, and North America. In Australia and New Zealand, EQ drivers will have access to rapidly expanding public charging networks that offer a combination of standard AC, and ultra-rapid fast chargers. The experimental electric car of the brand, the Vision EQXX is the technology pillar. With a capacity of more than 1,000 kilometers, the vehicle is said as a highly advanced drive-terrain and lightweight bionic design.

www.theenterpriseworld.com | 45

The Most Successful Business Leaders to Watch out for 2023

Whether it is a party on the weekend or just regular grocery shopping, Walmart is always preferred by U.S. citizens. If you are a tenant living on your own or you have a family to feed, Walmart products are affordable as well as accessible. Though Walmart has become a huge brand in the retail industry, it has faced ups and downs and still stands as the retail powerhouse.

Have you ever thought what would have been its journey? What are the marketing strategy techniques that made it a successful company? In this article, you will delve into the basic know-how of Walmart and understand its journey closely.

Being a multinational powerhouse in the retailing industry, Walmart is based in the United States of America. Its various department stores focus their services on middle-class and lower-middle-class people. According to Fortune Globe 500, the company stands as the second-largest public corporation in the world. Today, it is one of the most valuable companies in the world that employing more than 2 million people. The organization is based in Bentonville, Arkansas. In 2009, it earned 51 percent of its $258 billion in sales from the U.S. grocery business.

The chronological order of establishment 1945: Sam Walton bought a Franklin franchise variety store, located at Newport. The moment served as a stepping stone for his future retail ventures.

1962: The first official store was inaugurated in Rogers by Sam Walton. It was mainly focused on providing customers with a wide range of products at lower prices. Read More...

www.theenterpriseworld.com

48 | November 2023

REVIEW •Founder: Matt Baglia •Founded: 2012 •Headquarters: Jamestown, NY •Number of Employees: 11-50 •Website: https://www.slicktext.com/

www.theenterpriseworld.com | 49

Overview Yes, knowing your target audience or customers is important. But do you know what is even more important?

Targeting your audience in such a way that would drive them to take action that is beneficial for your business.

One of the popular methods today that leverages this method is SMS marketing. Within the SMS Marketing industry, SlickText is a prominent player, and according to their website, the #1 rated marketing service today.

Through the easy-to-use interface of SlickText, you can create valuable bonds with your customers that drive business. In addition, SlickText offers 15+ native integrations and over 4000 more through Zapier to help you grow your lists, ingest subscriber data, and automate productivity.

Today, thousands of marketers across North America are using SlickText’s integration to grow e-commerce revenue, nurture leads, build email lists, send text blasts, and more.

How SlickText was Founded?

After graduating from Fredonia State University, Co-founder Matt Baglia was researching non-traditional marketing channels for business owners. Feeling discontent with the reach of email and social media, what appealed to him was text messaging and its under-adopted marketing method.

With a background in product management and marketing, Matt thought developing SlickText would prove to be a great move. A lot of hard work went into the product and translated to SlickText serving thousands of customers and becoming an industry leader through usability, message quality, and customer service.

50 | November 2023

Features 1.Text to Join People can text to join your SMS lists by sending a keyword to your dedicated number or shortcode.

Use SlickText’s marketing tools to advertise your keywords and SlickText will organize and build your contact list.

2.Opt-in Forms Build mobile-friendly opt-in forms that can be used as a landing page, at kiosks, on tablets, or embedded on your website. SlickText, with its Form Builder, makes the task of building a form hasslefree. No knowledge of design or coding is required.

3.Website Popups Popup enables you to effortlessly grow your text messaging lists by presenting website visitors with an opt-in form as you browse. The earlier you capture the visitor info in their site experience, the better it will be for you to maximize list growth potential and conversion.

4.Text Surveys Quickly collect valuable information for your business through SMS Surveys. Whether you are looking for people to vote or gather feedback in general, SlickText makes everything easy for you.

5.SMS Auto-responders Build mobile-friendly opt-in forms that can be used as a landing page, at kiosks, on tablets, or embedded on your website. SlickText, with its Form Builder, makes the task of building a form hasslefree. No knowledge of design or coding is required.

6.Automated Workflows Automated workflows provide tailored messaging for leads and customers based on their behaviors.

The combination of workflows and automation marketing can be leveraged to create e-commerce abandoned cart sequences to SMS chatbots for fostering leads.

7.Text to Win Text to win helps you engage with your customers or target audience. It allows everyone to win something through a simple text. Thousands of businesses and organizations have achieved great success with their text-to-win contests. SlickText’s SMS Marketing software makes it easy for you to set up a contest and automate the process.

www.theenterpriseworld.com | 51

Pricing and Plans

1. The Basic

2. The Step Up

3. The Lil Bro

4. The Big Bro

•$29/month •500 texts per month

•$49/month •1,000 textsper month

•$79/month •2,000 texts per month

•$139/month •3,600 texts per month

5. The Boss

6. The Albatross

7. The Whale

8. The Monstro

•$189/month •5,000 texts per month

•$350/month •10,000 texts per month

•$750/month •25,000 texts per month

•$1,250/month •50,000 texts per month

52 | November 2023

Can I Download My Chat Thread?

Our inboxing feature allows subscribers to respond to the messages you send. With this tool, you can export your chat transcript for later reference. It's a handy little tool, accessible on a "per subscriber" basis.

To download a transcript, click on "Inbox" and select a chat thread that you wish to download. Once inside the chat thread, there will be an “open to download the transcript” at the top.

If I Reply STOP, Does It Remove Me Off All Lists?

The reply of STOP only removes a subscriber from the last list they had an interaction with. The user may continue to reply STOP as often as they would like, each time removing themselves from the previous list they are associated with. To be removed from all text lists on a specific short code number, simply reply STOP ALL at any time.

Does SlickText Offer a Free Trial?

Yes! SlickText offers a free 2-week trial. The free plan offers access to the mass texting service, including text word, auto-reply, birthday capture, and more.

www.theenterpriseworld.com | 53

w w w . t h e e n t e r p r i s e w o r l d . c o m Follow Us On: