Top GDPR Compliance Solution Providers To Watch

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From Editor’s Desk

In the ever-evolving landscape of data protection and privacy, The Enterprise World proudly unveils this month's issue, a compendium dedicated to the "Top GDPR Compliance Solution Providers To Watch." At the forefront of our exploration is VigiTrust, a trailblazing entity whose innovative solutions have positioned it as a vanguard in the realm of GDPR compliance.

In an era where safeguarding sensitive information is not just a legal imperative but a moral obligation, VigiTrust emerges as a beacon of trust and reliability. This edition's cover story delves into the intricacies of VigiTrust's cutting-edge solutions, providing a comprehensive insight into how the company is reshaping the landscape of GDPR compliance.

As businesses navigate the complex terrain of data security and privacy regulations, VigiTrust stands as a stalwart ally, offering robust and adaptive solutions that not only meet but exceed the stringent requirements of GDPR. Through a lens that combines technological innovation with a deep understanding of regulatory nuances, VigiTrust exemplifies what it means to be a leader in the realm of data protection.

"Top GDPR Compliance Solution Providers To Watch" is not just a showcase of technological prowess but a guide for organizations seeking not just compliance but excellence in data protection. Join us as we unravel the story of VigiTrust and explore the dynamic world of GDPR compliance solutions that are redefining the standards for privacy and security in the digital age.

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (Americas)

Shalmali W.

Peter J.

PR & Marketing Coordinator

Business Development Executive

James H.

Elena K.

Creative Design Head

Graphic Designer

Sankalp K.

Aparna S.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

VigiTrust is an acclaimed provider of Integrated Risk Management (IRM) SaaS solutions. The company serves clients in 120 countries across diverse sectors including hospitality, retail, transportation, higher education, government, healthcare, and eCommerce.

Renowned for its innovative approach, VigiTrust empowers clients and partners to navigate the intricate terrain of legal and industry frameworks, ensuring compliance with regulations on data privacy, information governance, and overall compliance.

At the heart of VigiTrust’s offerings is VigiOne, a robust solution tailored to achieve and maintain compliance with legal, industrial, and security standards and frameworks, including data protection, data transfer and retention, Protected Health Information (PHI) and Payment Card Industry Data Security Standard (PCI DSS), ISO 27001 compliance programs, and corporate governance.

Notably, VigiTrust plays a pivotal role in assisting global Fortune 500 customers in aligning with US Federal regulations, State regulations, and European directives. With VigiOne’s versatile configuration options, program management can seamlessly address multiple standards, such as GDPR or other Data Protection standards like CCPA, demonstrating VigiTrust’s commitment to comprehensive and adaptable solutions.

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

12

VigiTrust

UPSHOT

Bula! Welcome to Fiji: The Sea and Sand Land

22 BLOG

Grok: AI’s New Avatar A Deep Dive into YouTube's Impactful Marketing and Revenue Strategies Unlocking Growth: A Deep Dive into Marketing Development Funds (MDF)

28 CASE STUDY

34 Article

44

NEWS Massive Asteroid Safely Zooms Past Earth at a Distance Equivalent to Seven Moon Distances READ MORE

Turkey’s Central Bank Sees Surprise Leadership Change Amid Economic Turmoil In a surprising move, President Recep Tayyip Erdogan of Turkey appointed a new central bank governor on Saturday, just hours after the abrupt resignation of the previous appointee, Hafize Gaye Erkan. Erkan, the fifth Turkey’s central bank chief in five years and the first woman to hold the post, cited a “major reputation assassination campaign” as the reason for her departure.

The unexpected shift occurred approximately eight months into Turkey’s economic program to address a prolonged cost-of-living crisis that has adversely affected many citizens, with annual inflation reaching around 65 percent as of last month.

An extraordinary depth of knowledge and expertise Fatih Karahan, the bank’s deputy governor, was swiftly promoted to replace Erkan. Despite the sudden change in leadership, senior officials sought to reassure investors, emphasizing that the departure did not signal a shift in policy. Finance Minister Mehmet Simsek described Erkan’s exit as a personal decision and announced that she would be succeeded by “a wellrespected macroeconomist with an extraordinary depth of knowledge and expertise.”

READ MORE

In a celestial event capturing the attention of astronomers and space enthusiasts alike, an asteroid passes Earth of colossal proportions, comparable in size to a skyscraper, and is set to pass within 1.7 million miles of Earth this Friday. While this might sound disconcerting at first, experts assure the public that there is no cause for concern, as the colossal space rock is slated to traverse a safe distance equivalent to seven times that between Earth and the moon.

The cosmic visitor, known as the asteroid passes Earth 2024 QO1, is an impressive specimen estimated to be as large as a skyscraper. Despite its imposing size, this space rock poses no threat to our planet, given the substantial gap it will maintain during its passage. The event provides a rare opportunity for astronomers to observe and study such celestial objects, deepening our understanding of the cosmos.

Safe Distances: The Mechanics of Celestial Navigation As asteroid passes Earth 2024 QO1 hurtles through space on its trajectory past Earth, it’s essential to grasp the mechanics behind celestial distances to comprehend the negligible risk it presents. The 1.7 million miles it will maintain from Earth may seem vast, but on the cosmic scale, this gap is a mere fraction of the vastness of our solar system.

Amazon’s Strong Q4 Performance Fueled by Holiday Shoppers, Unveils New AI Shopping Assistant

READ MORE

In a triumphant quarter marked by robust revenue growth and exceeding Wall Street expectations, Amazon reported a staggering $170 billion in revenue for the final quarter of the year, ending in December. This marked a remarkable 14% increase compared to the corresponding period in the previous year, signaling the e-commerce giant’s continued dominance in the market.

The surge in revenue was largely attributed to the holiday shopping season, as consumers flocked to Amazon’s platform for their festive purchases. The company’s ability to cater to the increased demand and provide a seamless shopping experience played a pivotal role in this success, demonstrating Amazon’s adaptability and resilience.

Amazon’s commitment to staying at the forefront of technological advancements Notably, Amazon’s stellar performance was unveiled on the same day it introduced a groundbreaking addition to its repertoire – an AI shopping assistant named “Rufus.” This move not only signifies Amazon’s commitment to staying at the forefront of technological advancements but also underlines its dedication to enhancing the customer shopping experience through innovative solutions.

Crafting Compliance Excellence across Global Industries

I

n an era where the digital landscape dictates the pace of global business, cybersecurity and information security have become paramount. With a simple click, organizations navigate a virtual landscape filled with potential risks and threats. While many companies strive to keep up with industry demands, some struggle to understand the intricate needs of their clients. Amid these challenges, customers are actively seeking partners skilled in data protection, compliance, and cybersecurity awareness.

One such company proudly wielding its GDPR Compliance Solution as a beacon of resilience and excellence is VigiTrust.

Navigating Compliance Frontiers with VigiTrust VigiTrust is an acclaimed provider of Integrated Risk Management (IRM) SaaS solutions. The company serves clients in 120 countries across diverse sectors including hospitality, retail, transportation, higher education, government, healthcare, and eCommerce.

Renowned for its innovative approach, VigiTrust

12 | February 2024

empowers clients and partners to navigate the intricate terrain of legal and industry frameworks, ensuring compliance with regulations on data privacy, information governance, and overall compliance.

At the heart of VigiTrust's offerings is VigiOne, a robust solution tailored to achieve and maintain compliance with legal, industrial, and security standards and frameworks, including data protection, data transfer and retention, Protected Health Information (PHI) and Payment Card Industry Data Security Standard (PCI DSS), ISO 27001 compliance programs, and corporate governance.

Notably, VigiTrust plays a pivotal role in assisting global Fortune 500 customers in aligning with US Federal regulations, State regulations, and European directives. With VigiOne's versatile configuration options, program management can seamlessly address multiple standards, such as GDPR or other Data Protection standards like CCPA, demonstrating VigiTrust's commitment to comprehensive and adaptable solutions.

Y R O T S R E V O C MATHIEU GORGE CEO and Founder | VigiTrust

www.theenterpriseworld.com | 13

A Swift Overview of GDPR Under the expansive GDPR umbrella, individuals are endowed with empowering rights over their personal data. These rights encompass access, rectification, erasure, processing restriction, data portability, objection, and the ability to challenge automated decisions. GDPR places individuals at the forefront, granting them control and agency in the handling of their data.

Non-compliance with GDPR invites significant penalties for organizations, including fines and sanctions proportional to the nature and gravity of the infringement. Emphasizing GDPR compliance is pivotal for VigiTrust in mitigating risks, and the organization's solutions play a crucial role in fortifying cybersecurity awareness and aligning with legal, industrial, and security standards.

14 | February 2024

The Pinnacle Offering From VigiTrust—VigiOne

Inspiring Beginnings, Overcoming Challenges

VigiOne, VigiTrust's flagship SaaS solution, simplifies security and privacy regulation implementation for diverse organizations. Its streamlined approach ensures transparency in GDPR processes, empowering large and complex organizations to achieve demonstrable compliance management. With seamless integration of security programs, VigiOne stands as an indispensable tool. What sets it apart is its unique blend, featuring security assessments, compliance validation, a robust project management function, a cybersecurity education platform, and a collaborative workspace—redefining the landscape for comprehensive cybersecurity strategies.

In the genesis of VigiTrust, Mathieu embarked on a journey that began as a security consulting firm and evolved into a renowned value-added reseller for network security. Over time, the company honed its expertise in data protection pre-auditing and emerged as a leader in security and compliance training.

Around eight years ago, VigiTrust took a bold step to productize its EUdelivered training, giving birth to an eLearning practice. Fast forward to today, and VigiTrust has transformed into a SaaS provider of Integrated Risk Management (IRM) solutions, catering to clients worldwide in various sectors.

The driving force behind this evolution lies in Mathieu's vision to continually innovate, offering ever-more comprehensive solutions.

COVER STORY

VigiTrust's Journey through Key Milestones VigiTrust's remarkable growth can be traced back to key inflection points that propelled the company to new heights. The first milestone unfolded a decade ago when VigiTrust collaborated with HewlettPackard in Germany and expanded its reach throughout Europe, particularly focusing on secure printing. This early initiative showcased foresight, positioning VigiTrust as a trailblazer in addressing the emerging security concern of document capture and secure printing.

The second inflection point came in 2012 with the strategic decision to productize the extensive training services developed around data protection and information governance. Today, eLearning, family awareness training, and online certifications have become indispensable components, and VigiTrust seamlessly incorporates a decade of expertise into its award-winning solution, VigiOne. The third transformative moment was the pivotal shift from a consulting and training business to a SaaS GRC (Governance, Risk, and Compliance) provider between 2016 and 2018. In essence, VigiTrust, as a SaaS GRC provider, has rapidly evolved into a dynamic force over the past seven years, marking a visionary journey in the realm of security and compliance.

www.theenterpriseworld.com | 15

The Strategic Vision behind VigiTrust's Long-Standing Success VigiTrust's enduring success lies in its exceptional ability to stay ahead of the ever-evolving landscape of legal, operational, and technical security challenges. A pivotal strength is the company's commitment to continuously monitor the dynamic security and compliance environment.

This vigilance is fortified by the creation of the VigiTrust Global Advisory Board in 2012, a noncommercial think-tank, comprising over 700 CEOs, CFOs, Risk Managers, and industry experts in payment and fraud from all over the world. The VigiTrust Global Advisory Board places a significant emphasis on information sharing and education in a confidential, non-commercial setting, featuring thought leaders with decades of experience.

VigiTrust conducts Regional Advisory Boards globally each year, fostering discussions on cybersecurity threats, trends, and innovations, as well as compliance, information governance, and regulations. VigiTrust's success story is intertwined with its proactive approach, ensuring clients are not merely prepared for current challenges but are strategically positioned to navigate future complexities.

Tech-driven Excellence Drawing from two decades of expertise in the information security services sector, VigiTrust has seamlessly woven its experience into a singular SaaS solution, VigiOne. This cutting-edge solution serves as a technological cornerstone, enabling intricate organizations to effortlessly navigate the implementation and management of security and privacy regulations.

Rooted in VigiTrust's 5 Pillars of Security Framework™, VigiOne

16 | February 2024

becomes a catalyst for pivotal processes, encompassing Preparation, Validation, and Compliance.

However, VigiTrust's commitment doesn't end with its innovative foundation. The company consistently pushes the boundaries by creating and integrating new features into VigiOne. The precision-driven roadmap ensures that the solution remains adaptive to the diverse needs of organizations worldwide, from QSAs and ASVs to hotels, acquiring banks, large retailers, and beyond.

This dynamic approach reflects VigiTrust's belief that security is a continuous journey, not a destination.

Acknowledging the evolving landscape of threats, vulnerabilities, and regulations, VigiTrust emphasizes the need for perpetual innovation. The company actively engages with its VigiTrust Global Advisory Board and a thriving community of 700+ members to harness collective insights, propelling innovation in the right direction and taking VigiTrust's suite of products and services a step further into the future.

Adapting to Market Changes The Integrated Risk Management (IRM) industry is dynamic due to the ever-evolving landscape of emerging threats, regulatory changes, and continuous advancements in technology. Amidst this, VigiTrust stands out as an innovative force, consistently introducing new features and following a precision-guided roadmap to ensure the adaptability of its flagship solution, VigiOne, for diverse organizations globally.

What distinguishes VigiTrust is its unique blend within VigiOne—surpassing traditional offerings by incorporating security assessments, compliance validation, continuous compliance, a robust project management function, a comprehensive cybersecurity education platform with over 250 training sections, and a collaboration platform for seamless interaction. This distinctive approach positions VigiTrust at the forefront, meeting the evolving needs of the market and the dynamic demands of customers with unparalleled innovation and competitiveness.

COVER STORY A Spotlight on Recent Triumphs VigiTrust has revolutionized cybersecurity with its cuttingedge Phishing Test Simulation—a hands-on tool designed for heightened awareness and response. This service replicates real-world phishing threats, offering comprehensive analysis and empowering employees for effective defense.

The success is attributed to its practicality, fostering a proactive cybersecurity culture. VigiTrust excels in tailoring simulations to unique organizational needs, focusing on personalized training experiences. Beyond simulations, the company elevates employee awareness, offering diverse resources for comprehensive cybersecurity education. These innovative strategies position VigiTrust competitively, addressing dynamic market conditions and customer needs for a proactive defense against evolving cyber threats.

MATHIEU GORGE CEO and Founder | VigiTrust

www.theenterpriseworld.com | 17

VigiTrust's Innovative DecisionMaking Approach Risk-taking and decision-making are not mere elements but integral components of operation in any industry. The CEO Mathieu Gorge ensures that VigiTrust's decisionmaking process undergoes a thorough risk analysis through the 5 Pillars of Security Framework™.

This pioneering framework, encompassing physical security, people security, data security, infrastructure security, and crisis management, remains not only relevant but crucial a decade later. Mathieu's foresight ensures the framework's adaptability to the ever-evolving cybersecurity landscape, accommodating shifts toward cloud-based platforms and seamlessly incorporating changes in regulations, such as the introduction of GDPR in May 2018. VigiTrust's proactive approach to risk mitigation is

a testament to its commitment to innovation and adaptability in navigating complex decision-making landscapes.

Mathieu's Trailblazing Leadership As the founder and CEO of VigiTrust, Mathieu extends his expertise beyond corporate realms to assist CEOs, CxOs, and boards of directors in navigating the complex landscape of cyber accountability challenges. Renowned for his role in promoting good cyber hygiene and pioneering cybersecurity compliance programs, Mathieu is not only a leader but also an author, innovator, and sought-after speaker in the industry.

His book, “The Cyber Elephant in the Boardroom,” delivers strategies and best practices for dealing with today's cybersecurity issues and provides guidance for the next decade of risks.

As companies begin to adjust to

mounting security issues, senior leadership teams and CXOs will require simple ways of understanding and addressing these threats. The 5 Pillars of Security Framework™ is the perfect foundational tool. The 5 Pillars of Security Framework™ transcends industries and can be applied to organizations of any size and type.

They are timeless in nature. If you or your business need future-proof cybersecurity strategies, The Cyber Elephant in the Boardroom is an indispensable reference for helping key stakeholders to understand their roles. Beyond the business realm, Mathieu's leadership philosophy centers around empowerment, collaboration, and continuous growth, exemplifying a visionary approach that sets a profound vision aligned with core values and fosters a culture where every individual feels valued and motivated to contribute their best.

MATHIEU GORGE CEO and Founder | VigiTrust

18 | February 2024

COVER STORY

Mathieu's Talent and Mentorship Synergy for Organizational Brilliance Mathieu champions a dynamic approach to talent, valuing specialization within each department while fostering collective adaptability to meet clients' ever-evolving needs. The team's commitment lies in delivering precise technologies and responses, empowering companies to maintain their compliance standards effectively.

His visionary approach involves cultivating a culture that not only encourages calculated risks within defined limits but also serves as a catalyst for growth while preserving the fundamental stability and profitability of the

organization. In this environment, mentorship becomes a cornerstone, where seasoned expertise guides emerging talent, ensuring a continuous cycle of excellence and innovation within the VigiTrust family.

In the unified commitment of the entire company to cultivate a proactive cybersecurity culture, deliver cutting-edge solutions, and shape the future of integrated risk management, VigiTrust emerges as a trailblazer in the ever-evolving cybersecurity landscape.

This collective dedication positions VigiTrust as a distinguished leader, navigating and influencing the dynamic contours of cybersecurity with innovation and excellence.

www.theenterpriseworld.com | 19

22 | February 2024

A

ll of us wish to head to the islands at some point in time.

If you’re planning your next holiday to an island, we suggest you think about Fiji. It is an island country in Melanesia, a part of Oceania in the South Pacific Ocean. It lies about 2000 km north-west of New Zealand. With approximately 322 islands, the most important islands are Vanua Levu and Viti Levu. An archipelago in the South Pacific Ocean, it also surrounds the Koro Sea which is about 1300 miles north of Auckland, New Zealand. It has a complex geologic history. The Vanua Levu has an area of about 5,540 kms and Viti Levu has an area of about 10,000 kms.

The Vanua Levu is divided along its length by a mountain range with peaks rising to more than 3000 feet. The Viti Levu accounts for more than half of the island’s land area. A jagged dividing range running from North to South has several peaks above 3,000 feet. To the southeast and southwest, as well as to the south where the range divides, the mountains make the roads clear for

plateaus and lowlands. Talking about the climate in Fiji's capital, Suva, the average summer high temperature is about 29 degrees Celsius and the average winter low is 20 degrees Celsius. The temperatures are typically lower in elevated inland areas.

How did the Island get its name?

The Tu'I Tonga Empire ruled over Fiji and brought Polynesian influences to the island. The locals called their home Vita, the Tongan people called it Fisi.

According to history about Fiji, many assume Captain Cook botched the name, calling the islands Fiji and the name stayed.

Culture: The culture has evolved throughout the nation's history, being shaped by influences from Melanesia, Europe, India, and beyond. Fijian people love their family and community. They are warm, friendly, and approachable.

They love to express their love of life with a ubiquitous and enthusiastic Bula!

Fijian people live an unhurried life and they fondly call their time Fiji time. When you are there, expect time to go slow. Even you get easily accustomed to their environment and learn to live in the present.

Religion: As diverse cultures and races exist in the island country, several religions are practiced in the country. Christianity, Hinduism, and Islam are some of those. Religions tend to split along ethnic lines with most Indigenous populations practicing Christianity and most Indo-Fijians practicing Hinduism and Islam.

As you traverse the Fijian islands, you'll come across Christian churches, Sikh and Hindu temples, and Islamic mosques. To get to know the core of their culture we'd suggest you attend the Sunday service. It is a special occasion in all cultural temples that celebrate their culture and share short stories and theories about the same.

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Fiji gained popularity gradually due to its attractive oceans in the Pacific Ocean. It is known for its fantabulous islands, but there is more to its beauty than just the islands. It also dons the hat of jungle rivers, pristine shorelines, white sand beaches, museums, and whatnot. From one attraction to another, the list is endless. We will try to jot down a list here of the most vibrant and different tourist spots:

1. Suva Municipal Market: The capital city, Suva, is amongst the best places to visit for tourists in Fiji. For those who see the world through a lens, it is an exceptional place to click pictures. The young sellers occupy the sides of the road to sell cabbages, tomatoes, chilies, etc. A heap of vegetables is there at your dispense kept in symmetry for visual delight. Products have a valid price so there isn't much need for bargaining here.

2. Sigatoka Sand Dunes: Dunes are an attraction other than beaches. These dunes are located close to the mouth of the Sigatoka River. The dimensions of these wind-blown dunes are about 5 km long, 1 km wide, and around 20 m in height. The dunes are also ascending to 60m at the western end due to which they were made a national stop in 1989.

3. Taveuni Hill Fort: This is considered the best place for honeymoon in Fiji. Among the many forts across the island, Tavuni hill fort is the most famous one. The view from the top of the fort is very scenic. The fort was built in the eighteenth century by Tongan Boss Maile Latumai. This was used as a guarded site during the war and is the most intriguing sight for tourists.

24 | February 2024

Located at a distance of 23 km from Korovou, the Snake God Cave, is one of the largest caves in Fiji.

The name is inspired by six sparkling stalactites in the state of snakes' heads. At the time of ancestral war, the town would pack up as a group and look for protection in its pitch-dark maze.

4. Fiji Museum: The island's cultural and historical development is perfectly depicted in this museum. To appreciate the shows in sequential order, begin with the presentations behind the ticket counter and work your way around clockwise. The highlight of this museum is the gigantic Ratu Finau which is the island’s last double-hulled kayak famed to be over 13 meters long.

Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multicultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians.

These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Suva Municipal Mark

et

s

oka t a g i S

une D d an

S

Taveu ni

Hill Fo

rt

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Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multi-cultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians. These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Lovo is a conventional Fijian method of cooking using an underground oven with hot stones. The common foods cooked in a lovo are root vegetables- whole taro or cassava; meat-marinated pork, whole chicken, and even fish. The food is prepared beforehand and wrapped in foil before placing it in hot stones in the lovo pit. It is covered and cooked for 2 to 3 hours.

Here are the delicacies:

Conclusion:

1. Curry chicken:

So, one thing is for sure, Fiji Island is one hell of a place for an exotic holiday. You'll get all types of scenery over there.

From beaches to mountains to caves, to forts, to museums, and whatnot! Food is exceptional too with a whole lot of delicacies to choose from. A variety of local-made food you'll wish to extend your stay by a day or two to explore more about the food, culture, and history of the place. Not to forget the wildlife, foxes, whales, turtles, and much more. One can find different kinds of animals in the deep forests who are enthusiasts of it. All in all, Fiji falls under the "must-visit" category for those who love to experience diverse moods.

This is a popular curry dish for takeaways. It is considered a quick work lunch or an easy-to-make meal. A whole chicken is used and chopped into bite-sized pieces with bone-in with skin intact for added flavor. The delicacy can range from mild to extra spicy and is usually served with rice or roti.

2. Kuita Vakalolo: This Fijian dish is popular in the ocean-going provinces and is welcome at any feast. The dish contains octopus and is generally cleaned fully and made by experienced cooks. The octopus is chopped into manageable pieces and then steamed into thick coconut milk with onions, tomatoes, and chilies for a couple of hours. This thick savory stew is then served with taco, cassava, or kumala.

3. Lote: A popular simple dessert made from pumpkin, bananas (optional), and coconut cream. The pumpkin is peeled cut in 1-inch cubes and boiled in sugared water for sweetness. The pumpkin is mashed and mixed up with bananas. The fresh coconut milk is also incorporated then the dish is cooled in the refrigerator. It is served with ice cream or just like that.

4. Vakasikera (Shredded Cabbage with Fish in Coconut Milk): This is a dish from Lau province and is famous for events or just a simple home-cooked meal. It is made from shredded bitter mustard cabbage soaked in salted water for 2 to 3 hours.

It is then squeezed dried and placed in a large bowl with chopped onions, tomatoes, and chili peppers. Crispy fried fish is crumbled on top and then mixed with fresh coconut milk. It helps to enhance the taste.

26 | February 2024

5. Lovo food:

T

here we are again! Wasn’t this your reaction as soon as you read the title?

Everywhere AI has been the talk of the town these days, isn’t it? What is so different about Grok exactly? It is a conversational generative artificial intelligence Chatbot which was developed by xAI. It is advertised as having a sense of humor. A concept developed by Elon Musk as a direct response to the rise of OpenAI’s ChatGPT which was co-founded by him. It is based on the Large Language Model (LLM) technology, just like ChatGPT. It is trained in millions of articles and posts across the web, so it can generate accurate answers for its users.

About Grok AI, the buzz is also that it answers spicy questions that other AIs have rejected to answer. It is said to have wit and a rebellious streak. Have you tested the humoristic side of it?

It is also said that it won’t be a good fit for those who lack a sense of humor. It sounds like an improved version of AI, doesn’t it? This can be more realistic, which will give us the expected and efficient output as per our requirement. The creativity level seems to be enhanced.

28 | February 2024

Origin of the Name The word Grok comes from the 1961 science fiction novel Stranger in a Strange Land written

by Robert A. Heinlein. The story revolves around it. It is a Martian word describing a deep understanding. When you “Grok” something it means you become a part of it. You understand the concept with your heart and soul in it, it’s not just understanding it intellectually. Musk is a genius when it comes to naming a venture, we must say!

How does it Work?

The xAI team gave careful attention to crafting a robust framework to facilitate deep learning research throughout the research of Grok AI. System software like JAX, Kubernetes, and Rust were the main elements used to do this.

Particularly, Rust’s superior performance and reliability turned out to be quite fruitful. It is in a refinement stage at this moment, for further evaluation. It is currently developing training programs and interface systems that are trustworthy, efficient, and scalable.

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30 | February 2024

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A De

YouTube's Impactful Marketing and

REVENUE STRATEGIES

34 | February 2024

eep Dive into

If I want to watch a particular video, I’ll go to YouTube. Undoubtedly, it is the biggest and the most popular video platform that has shaped the way we consume online content.

Having about 2.1 billion users worldwide, it is a daily source of entertainment for many users and a source of income for content creators. However, while watching videos on it, have you ever thought about its journey, transformations, etc.? If not, then think about it now and read our article that speaks everything you need to know about YouTube. Enjoy reading!

“Me at the Zoo” Though the rst-ever video was uploaded on YouTube in April 2005, “Me at the Zero”, its journey began three months back with Chad Hurley, Steve Chen, and Jawed Karim. They wished to create a simple landscape for users that can reach up to the global level, as before YouTube there was no viable video-sharing platform. One of its three founders, Jawed Karim created a video of 18 seconds, shot in the San Diego Zoo, named “Me at the Zoo” and received 240 million views. Five months later, an advertisement from Nike was uploaded which depicted Brazilian soccer star Ronaldinho collecting his Golden Boots. The advertisement resulted in the potential growth of both YouTube and Nike.

www.theenterpriseworld.com | 35

The Growth Phase In the era of immediacy and hyper-connectivity, technology is shifting almost every aspect of our daily lives. From beauty tutorials to vlogging it has revolutionized social media. Let’s explore its growth phase: YouTube Live started to broadcast concerts, royal weddings, news, and the Olympic

Google bought this fastexpanding video-sharing for $1.65 billion

February 2005

Trademark, Logo, and Domain were registered

36 | February 2024

October 2006

May 2007

Partner Program was launched through which a few content creators earned six-gure salaries via YouTube

April 2011

YouTube became the second-most popular social network globally

YouTube Music subscription service started

September 2016

Google initiated YouTube Go due to which users can download videos

May 2018

September 2019

January 2022

Introducing AIpowered ads for better outcomes and user engagement

www.theenterpriseworld.com | 37

ADS AND SUBSCRIPTION-BASED BUSINESS MODEL Adwords/Adsense: As you might know Google’s most of its revenue comes from its proprietary advertising services, Google Adwords.

Advertisers earn money whenever users click on the advertisement.

Creators pay Google for running their ads through Adwords and most of them include insurance, home loans, products, and services.

COMPONENTS OF A SUCCESSFUL VIDEO YouTube creates a great opportunity for marketing your products and services. To improve performance, driving more traffic to your site and more revenue for your business, apply these best practices in your video creation process.

These tried and tested YouTube video elements will surely contribute to your video marketing success!

Try these strategies to make your video viral:

YouTube Premium: To make the end-user experience more engaging and ad-free, YouTube Premium started. The company shares part of the premium with the creators through a monthly membership fee. Moreover, creators get money if you watch their content repeatedly. Today, YouTube Premium Lite is becoming popular in the European regions because of its monthly affordable subscription plans.

Channel membership: It is a paid monthly subscription for a particular channel. To support their favorite creators, and get access to extra benefits, and exclusive content, subscribers pay a monthly fee. They receive extra benefits like live streams, live chats, badges, and custom emojis. Prices vary by country and creators, it takes a 30% share of membership profits of channels.

YouTube TV: In the United States it is a TV streaming service that allows paid subscribers to watch live TV from 100+ cables, broadcasts, regional sports networks, etc. Within five years of its launch, the paid subscribers have surpassed 5 million users.

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Branded Intro Footage Ÿ Branding enhances loyalty, users will recognize your efforts and stick to your conetnt. Ÿ It ensures that viewers will remember the video and recommend it to others.

An Attention-Grabbing Intro Ÿ It gives viewers the right reason to watch your video and convinces them to remember you. Ÿ Helps you to gain trust due to which audience feels that solution is valuable.

Keeps Titles And Opening Credits Short Ÿ Over alf of YouTube viewers will watch the entire video when it's under one minute in length. Ÿ Keep 5 seconds opener that are punchy and straight.

Trending Topics into Your Video Content Ÿ Consider themes that are current, noteworthy, distinctive, local, gaming, movie, music, or even unexpected. Ÿ Google and Twitter are the greatest source to discover trends.

Background Music Ÿ Watching videos without music is dull so include the background music Ÿ It will instantly grab the attention and set the mood for watching whole video and stablish emotional connection.

A Call To Action Ÿ You can consider clickable annotations in the rst few seconds of the video Ÿ Without a call to action your audience will disappear over the course of your video

Customized Experiences Ÿ Give people what they want, when they want it, by using data. Ÿ Create excitement around the big events and leverage data to deliver personalized content.

A Call To Action Ÿ You can consider clickable annotations in the rst few seconds of the video Ÿ Without a call to action your audience will disappear over the course of your video

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Why Does YouTube Matter more than any other social media platform?

On a lazy Sunday afternoon, there are hundreds of chances where you have spent lots of your time watching videos on YouTube. So why does it matter to you more than any other social media platform?

In 2021, 81% of Americans used this platform.

500 hours of videos are uploaded every minute.

59% of executives prefer watching videos to reading text.

It is localized in more than 100 countries and is available in 80 languages.

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This video platform holds a unique and extraordinary position in the realm of social media. Being the first video-centric platform, it allows you to engross in storytelling and gives a multisensory experience as compared to text and image alone. It promotes longform videos due to which creators can delve in-depth into complex and controversial topics transcend geographical boundaries and conquer language barriers.

Affiliate Advertisement: Creators can take advantage of affiliate marketing ads offered by brands with one-time or even recurring commissions on sales. For example, if a creator decides to promote an editing tool like Canva, then they can first create an affiliate account with them. After that, they will get an affiliate link with tracking parameters that need to be placed in your video or channel text description.

Conversion through clicks on the link will earn you affiliate income.

How can a Channel Earn from other than YouTube Partnership Programs or Adsense?

Challenges: Copyright, Controversies, and Algorithmic Evolution

It has multiple ways of earning though your channels get rejected in its partnership program due to noncompliance with conditions. You can also promote the product via your videos on the channel. Refer to these points to know in detail:

YouTube's journey to success was not without challenges.

Copyright infringement issues, controversies surrounding content moderation, and concerns about brand safety presented formidable hurdles. The platform responded by refining its policies, implementing advanced content moderation tools, and collaborating with creators to strike a balance between freedom of expression and responsible content governance.

Sponsored videos: Sponsor the paid videos to promote any particular product or service. Various brands and organizations reach up to channels that have huge subscriber base and makes a video that can promote their sales.

Embedded advertisements: There are embedded videos that show In-stream and In-video overlay ads with more active advertising agreements. Through this video can be streamed directly and your channels get paid for it.

The evolution of its algorithms also played a pivotal role in its success. The recommendation algorithm, in particular, not only became a double-edged sword, driving engagement by suggesting personalized content but also facing scrutiny for contributing to echo chambers and the spread of misinformation. It has fine-tuned its algorithms, aiming to enhance user experience while addressing concerns related to content discoverability and platform accountability.

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MAJOR VIDEO TRENDS ON YOUTUBE FOR 2024: h alt g e in lH ta ll-be n Me We d an

AI Vi -Enh de a o nc Ed ed itin g

Short-form videos

Crypto and Blockchain Content

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Ÿ Crypto and Blockchain Content: There is a huge content trend regarding crypto and blockchain technology. You will find educational content and tips to earn money through NFTs, and teaching about crypto laws. Such investment-oriented videos are gaining prominence on online platforms.

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Ÿ AI-Enhanced Video Editing: AI-powered video editing tools are simplifying the content-making process and allowing creators to upload high-quality videos.

Moreover, people are using AI to create music and soundtracks for videos.

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Ÿ Mental Health and Well-being: Various YouTubers are creating stories around mental well-being and sharing their own experiences. There is a deep emphasis on a healthy lifestyle that leads to mental peace which includes meditation, journaling, etc. Moreover, the audience is responding well to these videos as this video platform has remained the platform for entertainment and maintains a positive mindset.

Ÿ Celebrity Collaborations: Everyone is curious about the lives of celebrities and they are considered role models for yachts. Videos that consist of collaborations between YouTube creators and traditional celebrities are becoming more common, bridging the gap between online and offline entertainment. Ÿ Sustainability and Eco-Friendly Content: To save the environment and prevent natural disasters, many countries are making efforts at the international level.

Therefore, the content focusing on eco-friendly products, climate change events, and sustainable behavior is contributing to raising awareness. Such creators are contributing to building a sensation towards the social responsibility of every citizen. Ÿ Short-form videos: Attention span is decreasing day by day among users, hence short videos are going viral and it has become challenging for every creator to upload valuable content in minimum time. Such videos can capture the attention of users quickly.

Unlocking Growth: A Deep Dive into

Marketing Development Funds (MDF) In the dynamic realm of business, companies are constantly seeking strategies to propel their growth and expand their market presence. One powerful tool in the marketing arsenal is Marketing Development Funds (MDF). In this comprehensive exploration, we will unravel the intricacies of MDF, understand its significance, and outline effective ways to leverage this resource for sustainable business development.

Understanding Marketing Development Funds (MDF): Marketing Development Funds, often abbreviated as MDF, are financial resources allocated by manufacturers or vendors to their channel partners, typically resellers, distributors, or retailers. These funds are intended to support the marketing and promotional activities of the partners, fostering collaborative efforts to drive product awareness, demand generation, and overall brand visibility.

The primary goal of MDF is to create a mutually beneficial relationship between manufacturers and their channel partners. Manufacturers contribute funds, and in return, channel partners utilize these resources to execute marketing campaigns that boost sales, enhance brand visibility, and strengthen the overall market presence of the products or services.

Key Components of Marketing Development Funds: Financial Allocation: Manufacturers allocate a specific budget or percentage of sales to Marketing Development Funds (MDF). This financial commitment forms the foundation of the partnership and is a critical factor in determining the scale and impact of the marketing initiatives.

Eligible Activities: MDF can be utilized for a wide range of marketing activities. Common examples include advertising, trade shows, events, content creation, digital marketing, cobranded collateral, and promotional campaigns. The activities eligible for Marketing Development Funds (MDF) support are typically outlined in a clear agreement between the manufacturer and the channel partner.

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Approval Process: Before initiating marketing activities, channel partners often need to submit proposals outlining their plans and how the allocated MDF will be utilized.

Approval processes ensure alignment with the overall brand strategy and objectives. Clear communication and collaboration between manufacturers and partners are essential for a streamlined approval process.

Measurable Metrics: Manufacturers often set specific metrics or Key Performance Indicators (KPIs) to measure the success of MDF-supported activities. Metrics may include increased sales, lead generation, brand visibility, or other quantifiable outcomes. Establishing measurable goals allows both parties to assess the effectiveness of the marketing initiatives.

Co-Op Advertising: Co-operative advertising is a common mechanism within MDF programs. In co-op advertising, both the manufacturer and the channel partner contribute to the cost of an advertisement, maximizing the impact of the campaign. This collaborative approach strengthens the partnership and aligns the interests of both parties.

Benefits of Marketing Development Funds: Market Expansion: Marketing Development Funds (MDF) empowers channel partners to extend their reach and enter new markets. By providing financial support for marketing activities, manufacturers enable partners to explore and capture diverse customer segments.

Brand Visibility: Collaborative marketing initiatives funded by MDF contribute to increased brand visibility.

Co-branded campaigns and promotions help reinforce the brand identity, creating a stronger presence in the minds of consumers.

Sales Growth: The ultimate goal of MDF is to drive sales. By investing in targeted marketing activities, channel partners can generate leads, attract customers, and ultimately increase sales revenue. Manufacturers benefit from the expanded sales network and market share.

Relationship Building: MDF programs foster stronger relationships between manufacturers and channel partners. The collaborative nature of planning and executing marketing campaigns encourages open communication, shared goals, and a sense of partnership.

Competitive Advantage: Companies that effectively utilize MDF gain a competitive advantage in the marketplace. Strategic marketing initiatives supported by MDF can differentiate products and services, positioning them favorably against competitors.

Effective Utilization of Marketing Development Funds: Strategic Planning: Develop a comprehensive marketing strategy aligned with the overall goals of the manufacturer and the channel partner. Identify target audiences, key messages, and desired outcomes. A well-defined strategy serves as the foundation for successful MDF utilization.

Clear Communication: Establish clear communication channels between manufacturers and channel partners.

Clearly articulate the objectives, guidelines, and expectations associated with MDF programs. Regular communication ensures that both parties are aligned and committed to the success of marketing initiatives.

Customized Campaigns: Tailor marketing campaigns to suit the unique characteristics of the target market.

Consider local nuances, preferences, and trends to create campaigns that resonate with the audience. Customization enhances the effectiveness of Marketing Development Funds (MDF) -supported activities.

Digital Transformation: Embrace digital marketing channels to maximize the impact of MDF initiatives. Leverage social media, online advertising, content marketing, and other digital platforms to reach a broader audience and engage with customers in a cost-effective manner.

Measurable Metrics: Define clear and measurable metrics to evaluate the success of marketing campaigns. Track key performance indicators related to sales growth, lead generation, brand awareness, and customer engagement.

Regularly analyze the results to optimize future MDF utilization.

Compliance and Reporting: Adhere to compliance requirements outlined by manufacturers when utilizing MDF. Maintain accurate records of expenses, activities, and outcomes. Timely reporting ensures transparency and strengthens the trust between manufacturers and channel partners.

Challenges and Considerations: Budget Constraints: Channel partners may face budget constraints, limiting their ability to fully capitalize on MDF opportunities. Manufacturers should consider providing guidance on cost-effective strategies and prioritize support for partners with limited resources.

Alignment of Goals: Manufacturers and channel partners must align their goals and expectations. Misalignment can lead to ineffective use of MDF and potential strain on the partnership. Clear communication and a shared understanding of objectives are crucial.

Adaptability: The business landscape is dynamic, and marketing strategies must adapt to changing market conditions. Both manufacturers and channel partners should remain agile, adjusting their approaches based on market trends and customer preferences.

Legal and Regulatory Compliance: MDF programs must adhere to legal and regulatory requirements. Ensure that marketing activities comply with relevant laws and industry standards to avoid legal complications.

Conclusion: Marketing Development Funds represent a powerful catalyst for collaborative success in the business ecosystem. When harnessed effectively, MDF programs create a symbiotic relationship between manufacturers and channel partners, driving sales growth, enhancing brand visibility, and fostering long-term partnerships. As businesses navigate the competitive landscape, MDF emerges as a strategic tool to unlock new markets, differentiate products, and gain a competitive edge.

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